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Nigerian Startup Afriktrip is connecting Africa to the World through Tourism and Technology

Millions of guests visit Africa yearly and asides from that Africans also visit other African countries for tourism. As good as tourism is, it might prove difficult sometimes when the traveler has difficulty in either booking his or her place or rather finding their way around the country of destination.

With technology, getting to navigate oneself on a tour shouldn’t prove a difficult task and that is what Afriktrip is doing in Africa.

Afriktrip a Nigerian startup co-founded by the duo of Ibukunoluwa Salau (CEO & CTO) and Angela Kagabo (COO) serves as one of the largest online marketplace for touring activity on the African continent. The startup offers travelers a convenient booking process, thus helping them save money.

With more than 1000 tours, activities and things to do in 28 African countries through local tour guides and operators Afriktrip is taking Africa to the World and bring the World to Africa through the use of technology and tourism.

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We had a chat with Ibukunoluwa Salau, one of the co-founders who took us through a ‘tour’ on how Afriktrip is helping tourists through seamless tourism activity on the continent

In 2018, Ibukunoluwa had an interaction with a tour operator ( who was introduced by a friend) based in Lagos, Nigeria.

During the course of the chat centered around how tour companies work and the tourism landscape in Nigeria, Ibukunoluwa spotted a couple of challenges faced by the tour operator such as doing his operations offline and manually.

On finding out that this challenge is peculiar with other tour operators in Nigeria and across the African continent, he built a solution called Ontripp which failed.

He, therefore, took time out to work on other things and to do a lot of market research.

Leveraging the knowledge and relationships he had with tour operators and from previously building the Ontripp app, Ibukunoluwa decided to start Afriktrip.

After writing lines of code and launching a waitlist in February, Afriktrip became a private beta in April 2020.

Afrktrip’s mission

According to Ibukunoluwa, the mission of the Nigerian startup is ‘Africa to the World and bring the world to Africa through tourism and Technology.’

“We also help hundreds of local tour guides and operators monetize their passion and knowledge while keeping the financial benefits of tourism in their local community.”

Afriktrip aims to achieve its mission by building an online marketplace that aggregates tours and activities across African countries and connects tourists from anywhere in the world with the local tour guides and operators that organizes them.

Travel and tourism in Nigeria

On the state of travel and tourism in Nigeria, Ibukunoluwa said that tourism has improved greatly in Nigeria over the last few years.

He attributed this to the emergence and amazing hard work of new local tour guides and operation companies such as Kollatunez Tours, TVP Adventures, Irinajo and many more.

“However, there need to be improvements in the recreational culture of Nigerians. The tourism market of Nigeria, like most African countries, is dominated by international travelers but we expect things to change as we go forward.

“The coronavirus pandemic has opened everyone’s eyes to the need of domestic travels as the countries that focused solely on international tourists made close to nothing.”

Ibukunoluwa also explained how technology can add travel and tourism in Nigeria.

“One of the areas through which technology can add value to the travel and tourism in Nigeria is through making it easy for people to discover things to do and that’s what we are doing at Afriktrip.”

According to him, there are lots of destinations that can be visited in Nigeria but the problem is that people don’t know these places and it reflects on Twitter.

“We have seen so many instances in the last few months where someone has posted an unknown tourist destination on Twitter and Nigerians were surprised that such a place exists in the country.

What we are doing at Afriktrip is showcasing Nigeria and Africa to the world. One of the problems of tourism in Nigeria is exposure and lately we have seen discoveries of various places via Twitter and when you read the comments, you see the disbelief in Nigerians that such places exist. If people don’t know that something exists, they can plan a holiday or visit there.”

Online marketplace solving socio-economic challenges

According to Ibukunoluwa, two of the socio-economic challenges faced in Africa today is arguably unemployment and poverty.

He explained that online marketplaces basically remove the barrier of people not being able to get access to new skills, sell their products, services and many more online.

In an illustration, he said that a young Nigerian with access to the internet can sign up to Udemy which is an online marketplace for educational content and learn new skills that he can now put to work on freelance websites to make money. By doing this, he has a high chance of lifting himself and probably his family out of poverty.

Looking at tourism in Africa, Ibukunoluwa emphasized that most of the local tour guides and operators on the African continent are providing jobs for themselves and for people, and making money for their various communities via foreign exchange which can be used to build schools, medical centers and many more because of online marketplaces like Afriktrip that makes it easy for them to sell their local knowledge in form of tours and activities.

Ibukunoluwa stated that Afriktrip has partnered with over 350 local tour guides and operators across Africa.

“We’ve more than 1100 tours and activities available for booking on the Afriktrip platform in 28 out of the 54 African countries.”

According to Ibukunoluwa, the COVID-19 pandemic slowed down bookings, thus Afriktrip focused on the product and partnered with as many local tour guides and operators as possible.

“So far, the booking reservations we have received are worth $60,000 in Gross Merchandise Value. We’ve also been selected as a Pioneer Winner for January 2021.”

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How start-ups are propelling Africa’s tourism industry

By Yahya Habil

African technology start-ups have been thriving and are becoming more impactful by the day as their number increases.

African startups have been challenging prevailing stereotypes about the continent and reshaping perceptions.

They have emerged as significant economic players boosting the economies of several African countries further proving their potential to propel the continent into an economic powerhouse.

This is no surprise as Africa’s population, of which 60% is under the age of 25, has an entrepreneurial spirit, which in this day and age translates to a tech savvy population.

The positive impact African startups have had on the continent’s economy is evident in the growth Africa’s tourism industry has witnessed in recent years.

The increase of business visitors to the continent, due to the presence of startups, has had a knock-on effect and encouraged more leisure tourists.

The increase in tourism fueled by startups has also led to the creation of even more startups, specifically travel-related startups.

Hotels.ng, which happens to be Nigeria’s largest online hotel booking site, is one example of such travel startups.

Back in 2018, Hotels.ng’s CEO Mark Essien noted that the travel industry was benefiting from the increasing number of tech startups.

Another example of a startup that was originally inspired by the increase of tourism is the Mauritian multichannel travel platform Ojimah.

This startup is on a mission to streamline African travel by connecting travelers to key industry players.

Launched at the peak of the coronavirus pandemic in 2020, the startup has been growing fast.

According to Ojimah’s co-founder Golden Chika-Okafor, the startup is “an ecosystem of solutions created to mitigate travel problems in the global new normal and to create a win-win for industry players, travelers and African destinations.”

Ojimah has partnered with the United Nations World Tourism Organization (UNWTO) to make positive storytelling and digitisation key drivers of African tourism recovery after the pandemic.

The digital platform connects users to over 350 airlines, close to 1.2 million hotels, and over 200,000 activities.

With the ongoing increase in startups, Africa’s tourism industry is only expected to flourish. This is creating a beneficial cycle - start-ups boosting tourism, and tourism boosting start-ups.

Less than two weeks ago, the South African Ministry of Tourism signed a partnership deal with Google to promote the country as a leading tourism destination.

Start-ups will once again play a key role in contributing to the South African tourism sector as Google plans to provide support to tourism startups by offering training on advertising, helping to digitise more tourist sites, and enabling small businesses in the sector to compete globally as part of the partnership.

The South African Ministry of Tourism predicts that the number of arrivals will exceed the 10 million recorded in 2019 by the end of March next year, which is a positive outlook for the recovery of the tourism industry from the COVID-19 pandemic.

On the other hand, and on the northern side of the continent, GITEX Africa 2024 is already a clear indicator as to how the tourism industry in the continent will continue to flourish, and how that will be due to the increasing phenomenon of start-ups.

The event, which will be held in Marrakech in May 2024, will surely contribute to more tourism as many tech-savvy businesses will be visiting Morocco to attend the event.

South Africa’s deal with Google and Morocco’s GITEX Africa are after all only two of many indicators of how the tourism industry in the world’s youngest continent is bound to prosper due to the sheer presence and efforts of start-ups.

As mentioned earlier, the increase and development of start-ups lead to a significant influx of visitors, thus boosting the tourism industry, which in turn leads to the founding of even more start-ups, forming a beneficial cycle that will greatly serve Africa’s economy.

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How a Startup Studio is Tackling Travel Innovation in Africa

The travel startup ecosystem in Nigeria, and Africa more widely, is a lonely place currently.

According to Phocuswright which has been tracking emerging travel startups since 2005, with only about 33 from the region on its radar. Few have received funding, and a number are no longer in operation.

While existing companies are determined to keep the travel startup community active, there are hurdles to overcome.

Musthafa Tijjani, CEO of Aeropaye , a blockchain-based startup focused on airline refunds for disruption, says the startup ecosystem is emerging both in “technology and understanding of how to penetrate one of the most structured industries globally.”

“Most travel tech startups here in Africa are mostly focused on travel and tours, meanwhile the industry infrastructure is facing a lot of age-old friction that needs redefining,” he says.

Ben Peterson, CEO of Purple Elephant Ventures , a Kenya-based startup studio, says of startups in the region: “There’s a handful of others. There isn’t really much of a community. It’s lonely in a way. It’s not lonely, because the entire industry is big and supportive; it’s lonely because there’s not a lot of travel tech going on. As a result of that funding is not abundant. “It’s a bit of a chicken-and-egg problem. Because there are not a lot of tourism startups, investors are not looking for tourism startups and don’t necessarily have that as a sector focus. And conversely, because there are not a lot of investors looking for tourism deals, there are not a lot of startups. So, we’re trying to change that and bring international capital in, bring angels in and tell the story to investors that there’s something really exciting here.”

During a number of years spent in venture capital with early-stage investment specialist AHL Ventures, Peterson noted the lack of deals being funneled into the tourism sector compared with other industries such as agriculture and education.

Starting from scratch

While tourism is the third largest sector in Africa, the number of startups is few and far between, which Peterson found intriguing.

“When I started looking in more detail, I realized there are a lot of problems in the African tourism industry. It’s largely offline, extremely inefficient and stuck in the 1970s from an operational perspective,” he says.

Peterson created Purple Elephant Ventures earlier this year and recently raised $1 million in pre-seed funding from African and international angels, which he says should get the studio to six businesses.

The concept behind the startup studio is to build three to four businesses a year with each tackling a separate problem, test them and then spin them off independently if successful.

The thinking is that each business will then raise its own seed funding at that point.

Peterson says the studio sits at the intersection of tourism, sustainability and technology, but stresses it’s not an incubator or an accelerator and doesn’t fund existing startups.

Purple Elephant is currently working on three businesses. Nomad.Africa is a “content to commerce” business, according to Peterson, aimed at selling packages to the domestic African tourist based on solid, credible content.

“The real issue we’re trying to focus on with that one is how do you build credibility around environmentally friendly domestic tourism in Africa. It’s a major part of the future of tourism in Africa, I mean intra-Africa.” he says. “There’s a huge, growing market as incomes in Africa rise so this is a play to build a sustainable, responsible future for tourism.”

A second business, Elephant Bookings, is a B2B software-as-a-service startup to help hotels, currently dependent on international OTAs and travel businesses, drive more direct business.

Supply chain startup Kijani Supplies, for the hospitality industry, completes the trio.

Innovation drive

He believes the time is right to build up African travel startups.

“It needs innovation more than ever. The pandemic proved to all of us how fragile the tourism industry is. The cyclical nature of Africa’s tourism industry is nothing new. Any time an election goes sideways, any time there’s an outbreak of some disease, the tourism industry here tends to be boom or bust, more so than in other parts of the world. We need to look more than ever at how we build resilience into the ecosystem and how we build technology,” Peterson says.

“The rest of the world’s tourism industry is advancing rapidly, and Africa is being left behind and that needs to change. And, 80% of Africa’s tourism is nature-based and the main way to drive dollars into the protection of Africa’s natural capital is through tourism. In the face of climate change and unprecedented population growth here, the economic power of tourism is so important.”

The challenges are great. In addition to those mentioned above, Peterson adds that it’s challenging to drive innovation because it’s a highly fragmented industry.

“The level of business sophistication of most operators is relatively low, which is another major challenge. Startups, by their very nature, are high risk and challenging, and we’re trying to challenge the status quo and do things they haven’t done before. Any time you try to do that you can run into obstacles,” he says.

“We’re trying to focus on building value for all our partners. In Africa, even the most sophisticated people in tourism have never thought about travel technology. It doesn’t exist, it’s not on people’s radar.”

The idea of building software to improve the efficiency of the wider industry and to shift the focus from traditional startups, which have tended to be bricks-and-mortar tourism or hotels and lodges, to tourism that could benefit all is different, according to Peterson.

The wider tourism industry at least is supportive of what Purple Elephant is trying to do.

“It’s amazing how much hunger there is in African tourism for change, for modernization. I don’t think I’ve had a single negative conversation with anyone. There’s a unified desire for the modernization of the industry; it’s just a question of how you do it.”

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Top 10 Nigerian startups by funds raised in Q1 2023

Article summary

Despite the slow funding for startups across Africa in Q1 2023, Nigerian startups were able to seal some funding deals.
The quarter was unusually silent for Nigerian fintech, while an agritech sealed the biggest deal in the quarter.
Funds raised by Nigerian startups in Q1 were mostly at the pre-seed and seed stages.

The year 2023 began on a slow note for Nigerian startups in terms of fundraising. This is not surprising, given the many projections foresaw the negative impacts the global economic whirlwind would have on the global tech industry.

That notwithstanding, some Nigerian startups were able to seal some funding deals in the first quarter of the year, though not as heavy as last year. However, the digits have gone shorter for the startups in Q1 2023, compared to 2022.

Important details to note

The first quarter was a bit silent for the Nigerian fintechs, who had consistently topped funding rounds in the startup ecosystem. And surprisingly, for the first time in many quarters, an agritech topped the table in Q1 2023. Also, the funds raised by Nigerian startups in Q1 were mostly at pre-seed and seed stages, which explains why the figures were a bit low.

Releaf ($3.3 million)

Releaf, a Nigerian agritech startup that supplies ingredients to consumer goods manufacturers and their food factories, raised $3.3 million in a pre-Series A funding round.

The funding round was led by Samurai Incubate Africa, who re-invested after leading Releaf’s seed round, with participation from Consonance Investment Managers. Stephen Pagliuca (Chairman of Bain Capital) and Jeff Ubben (Board member at World Wildlife Fund and Founder of Inclusive Capital Partners) also invested. Releaf, which is backed by the Jack Ma Foundation, previously raised $4.2 million (including a $1.5 million grant) in September 2021.

The company said the new funding would be deployed to launch two new technologies: Kraken II – a portable version of its award-winning palm nut de-sheller and SITE – a geospatial mapping application that informs the most profitable positioning of food processing assets.

Curacel ($3 million)

Insurtech startup Curacel, an AI-powered platform for claims processing and fraud management in Africa, secured US$3 million in seed funding to roll out new solutions and support its expansion into North Africa. Formed in 2017, Curacel automates the insurance claims process, allowing staff to process claims volumes quickly and efficiently, and automatically vets claim to detect fraud, waste and abuse.

The investment will also support the company’s expansion into North Africa.

Investors in the round include Tencent, AAF Management, Elefund, Blue Point Capital Partners, Pioneer Fund, Olive Tree Capital and Y Combinator, as well as James Park (CEO of Fitbit), Olugbenga “GB” Agboola (CEO of Flutterwave), Babs Ogundeyi (CEO of Kuda) and other strategic investors. Top executives from Covergenius, Zopper and Pie Insurance will also join Curacel’s advisory board as part of the round.

SunFi ($2.325 million)

SunFI, a Nigerian clean tech startup, raised $2.325 million in seed funding. The company’s CEO, Rotimi Thomas, said the investment would help SunFi grow its operations and improve its capabilities to recommend the best systems at the lowest cost to customers.

The funding was led by Nairobi-based Factor[e] and Sterling Bank’s SCM Capital Asset Management. Other participating investors include Voltron Capital, Norrsken Impact Accelerator, Ventures Platform and Sovereign Capital.

Shekel Mobility ($1.950 million)

Shekel Mobility, a Nigerian mobility fintech startup In an over-subscribed pre-seed round, Shekel Mobility raised $1,950,000. The funding round was led by Ventures Platform with participation from other strategic investors including Y Combinator, Voltron Capital, Zedcrest and other angel investors.

The mobility startup launched operations in January 2022 and has since grown to power $19M+ worth of transactions with over 1,000 dealers in their ecosystem. This traction, coupled with the validity of the business solution has gotten them selected for the Y Combinator Winter 2023 Batch.

Clinify ($1.5 million)

Clinify, founded in 2020 by Michael Omidele to help digitise and centralise medical records across Africa’s healthcare system and improve patient outcomes, has raised $1.5 million in seed funding in February this year.

The funding round had participation from Thin Air Labs, HaloHealth, and Calgary doctors. Clinify plans to launch its electronic medical record (EMR) platform in Africa this year, beginning with Nigeria.

Fez Delivery ($1 million)

Fez Delivery, a logistics and delivery company, raised a $1 million seed funding round to accelerate its development and grow its team. Founded in 2020 by Seun Alley, Fez Delivery began life offering janitorial services to businesses, but the janitors suffered from absenteeism because they were running errands for employees.

The startup’s $1 million seed round was led by Ventures Platform, with participation from Voltron Capital, Acasia Ventures (formerly Cairo Angels), and other angel investors.

Pakam ($635,000)

Nigerian Waste Recycling Management App, Pakam, raised a pre-seed investment of $635,000. Pakam intends to achieve waste scarcity through digital tools while also developing a strong circular economy.

The company said the cash would be utilized to strengthen the company’s ecosystem products and link all of the dots in the ecosystem value chain.

PressOne Africa ($600,000)

PressOne Africa, a startup building business phone system for entrepreneurs, raised $600K in a pre-seed round led by Ventures Platform, along with participation from Voltron Capital and a set of stellar angels.

Founded by Mayowa Okegbenle and Opeyemi Shokunbi, PressOne helps business owners monitor all customer phone conversations made by staff or team members from anywhere at any time from their computer or mobile device. Entrepreneurs can track conversations, see notes, and follow up with customers. This way they can maintain a high quality of service, attract, and retain more customers.

Trade Lenda ($520,000)

Fintech startup, Trade Lenda, which helps micro, small and informal retailers with access to financing for their business needs, also raised $520,000 in pre-seed funding to speed its growth.

Founded in 2021, the Lagos-based Trade Lenda helps small businesses get quick and affordable access to credit with zero upfront collateral within six hours. The startup’s data-driven credit-scoring platform evaluates character and capacity to bridge access to quick and efficient finance gaps for small retailers and suppliers.

The funding came from Africa-focused investors including Sovereign Capital, ARM Labs, and Expert Dojo, as well as a couple of Nigeria-based angel investors.

HouseAfrica ($400,000)

Nigeria’s HouseAfrica, a prop-tech startup providing real estate digitalisation and transparency tools to property developers and their customers raised US$400,000 in funding.

Founded in 2019 by Nnamdi Uba and Ndifreke Ikpoku, HouseAfrica aims to enhance the real estate industry’s efficiency and trust by leveraging innovative technologies.

The company said the US$400,000 funding round would be used to deepen the startup’s technology, increase adoption, and grow its team. HouseAfrica is backed by investors such as Future Africa, SSE Angel Network (SSEAN), ARM Labs, CV VC, Startupbootcamp AfriTech, Niche Capital, and Rebel Seed Capital.

Samson Akintaro

Samson Akintaro is a tech enthusiast and has over a decade experience covering and writing about the tech industry. He is currently the Tech Analyst at Nairametrics.

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35+ Lucrative Tourism And Travel Business Ideas To Start In Nigeria Or Africa

Tourism and travel in Nigeria, Africa and many places around the world now experience massive and unprecedented market patronage. The best part is that the industry is a vast one that draws people from all over the world and can be practised almost anywhere.

If you want to take advantage of the business opportunities in the tourism and travel industry, here are 35+ lucrative tourism and travel business ideas you can start in Nigeria, Africa and many places around the world:

See Also: How To Start A Lucrative Tourism Business In Nigeria: The Complete Guide

1). Tour Guide Business:

Tourism rakes in billions of dollars for countries with highly rated tourist centres and places of attraction, creating business opportunities for locals to benefit from the massive patronage at tourist centres by showing people around.

Most tourist locations have insightful histories to go with them. As a tour guide, you could tell the tourists stories and get paid for your activities. The bottom line is to make the tourist trip an interesting one for tourists.

2). Public Transport Business:

Public transportation within tourist towns is a lucrative activity, thanks to the continuous stream of tourists. As an investor or entrepreneur with some capital, starting a transport business in a tourist location could be a great way to get into the tourism industry in Nigeria, Africa and many places around the world.

The means and reach of the transport system depends on the entrepreneur’s interests, and of course, capital.

See Also: 25+ Transport-Related Business Ideas In Nigeria Or Africa

3). Hotel Business:

Thanks to modernization, the hotel business has improved radically over the years. Starting a hotel business in or close to a tourist town is a potential goldmine. During travels, people seek comfortable places to lodge and possibly spend a few days, depending on their intended duration of stay in the town.

Citing a great hotel that promises comfort and fun in the heart of tourist towns and areas can generate a lot of income in some years.

4). Travel Planning Business:

Travel planning requires careful preparations, organizational skills, and attention to detail to avoid disappointments. Most travellers and tourists in Nigeria, Africa and many places around the world looking to visit new places need the services of travel planners to aid the process and make it stress-free.

An entrepreneur can start this business or work with a travel agency for greater client reach and access.

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5). car rental business:.

Renting cars has proven to be a lucrative business in Nigeria, Africa and many places around the world, and it is easy to understand why. Tourists and entrepreneurs visiting new places constitute a larger part of the clientele of this business because they find it more convenient to rent cars for a short while rather than going by public transport all through their stay.

6). Bicycle Rental Business:

Renting bicycles in tourist locations where there is poor access to automobiles is a business with huge prospects, even though it still has lots of room for development in Nigeria and other African countries. Since bicycles are a limited means of transportation, only a select percentage give it a chance.

However, bicycles are useful in small towns as well as in commuting within a small area like a tourist site.

7). Ride-Hailing Business:

When people do not see the need to rent vehicles for personal use during tourist trips, they opt for the reliable Uber business. Thanks to its relative ease of use, Uber is the most preferred choice of transportation for most travellers.

More so, it is easy for any interested individual to become an Uber driver or a driver on a similar platform. The capital is grossly reduced and there is a ready marketplace for both passengers and drivers in Nigeria, Africa and many places around the world.

See Also: 25+ Lucrative Automobile Business Ideas In Nigeria Or Africa

8). Events Planning:

On certain occasions, most travellers are on the lookout for a getaway experience, a situation in which they can travel to a fun place and have a private time out with friends and family or their spouses. Therefore, travellers sometimes need the services of professional event planners, to relieve themselves of the demands of setting up a hitch-free event for themselves.

See Also: How To Start A Lucrative Event Planning Business In Nigeria: The Complete Guide

9). Tourism Magazine:

Tourism has expanded so significantly that it is now possible to combine it with the media industry. In other words, one can make a living out of a tourism magazine business anywhere in Africa. Such a magazine outfit could promote African cultures, histories and tourist sites. It could also be a platform to advertise tourist shows for event organizers.

See Also: How To Start A Lucrative Magazine Business In Nigeria: The Complete Guide

10). Travel Blogging:

Travel blogging is a simple lifestyle activity that involves creating content about one’s personal travel experiences to interesting places. Such places could be tourist centres or lovely sites around Africa.

Besides earning money from blog traffic, a travel blogger stands a good chance for sponsorship deals and ads.

See Also: How To Start A Blog — The Complete Beginner Guide

11). Photography Business:

As travellers swarm tourist sites, they love to keep memories of their trips and experiences. As a professional photographer, this is a business opportuntiy. All photographers have to do is regularly visit tourist locations and capture beautiful moments for people and get paid for their services.

Similarly, a photographer could choose to make rounds of tourist places and take beautiful pictures for members of the public to buy in Nigeria, Africa and many places around the world.

See Also: How To Start A Lucrative Photography Business In Nigeria: The Complete Guide

12). Videography Business:

Quite similar to the photography business is the videography business. A videographer can capture even more interesting motion pictures to help people relieve beautiful moments during their trips and visits to tourist centres in Nigeria, Africa and many places around the world.

13). Translation Services:

For tourists and travellers who can’t speak the indigenous language(s) of the tourist town, translation is an essential service they cannot do without. Whether for business or tourist activities, travellers from a foreign culture with different languages always need the help of professional translators throughout their stay.

This business is largely for polyglots but an interested entrepreneur can start a translation service and employ the help of professional translators.

14). Restaurant Business:

Given that food is a core part of cultures around the globe, travellers from other parts of the world love to taste the African local dishes. Besides this, the teeming number of people who always visit tourist towns makes the restaurant business a viable one for any interested investor in the industry.

See Also: How To Start A Profitable Restaurant Business In Nigeria Or Africa: The Step By Step Guide

15). Beer Pub Business:

Tourist activities and related travels are often accompanied by celebrations and funfair. Travellers love to explore towns and make the best of such moments. Such extra visits are often to local beer pubs.

Opening a beer parlour close to a tourist site gives you an opportunity for growth because of the continuos inflow of tourists.

16). Limousine Rental Services:

In major cities and towns in Africa, limousine rental is a thriving business even though it has a select market. Most people see a limousine as a luxury vehicle but it is a great way for friends and family to spend quality time together on road trips to interesting places in town.

Starting a limousine requires proper licensing and sufficient manpower for maintenance but it is a lucrative business in the long run.

17). Helicopter Charter Services:

Similar to the limousine business, a helicopter charter business serves a special section of the market, largely because of the high costs of renting and operation. A helicopter is not the average person’s go-to means of transport but despite its close market, leasing out helicopters for special travel purposes has good prospect in Africa and beyond.

18). YouTube Travel Channel:

An inexpensive way to build a business out of travel and tourism in Nigeria, Africa and many places around the world is to start a travel and tourism vlog. With the presence of YouTube, vlogging has become relatively easy. The social media platform offers access to a large stream of viewers across the world.

With consistent content creation specifically around the travel and tourism industry, you have an opportunity to generate a lot of revenue..

19). Private Security Business:

For celebrities, public officials, top personalities as well as individuals who feel the need for special security while travelling, this is an essential service. Since security is important, people are willing to pay handsomely for full-time protection while they go about their tourist and travel activities.

Starting a private security outfit puts you in the middle of such a service. A private security business requires adequate training personnel and licensing from the proper authorities.

20). Speed Boat Rentals Services:

Africa is blessed with a lot of coastal areas that double as fun tourist places and travel paths. All year round, people visit water bodies for boat cruises or tours. Such individuals rent speedboats for their activities and often need professional divers.

An interested entrepreneur could start a speed boat rental service, employ the services of riders and generate consistent income from the business.

21). Horse and Camel Rentals:

While the speed boat rentals business thrives in coastal areas, horse and camel rentals enjoy patronage in deserts and less humid areas in Nigeria and other parts of Africa. Camels and horses are themselves animals with tourist value.

22). Airport Shuttle Business:

To aid transportation to and from airports, a shuttle business is highly necessary, as people hurry to catch their flights or leave the airports to go about achieving their respective travel objectives. Operating an airport shuttle business, especially in large international airports will tend to generate a lot of revenue.

23). Fashion Boutique Business:

Looking good is one of the perks that come with travel and tourism because they are often holiday events for most tourists. Similarly, even while people are on job trips, they have to look their best. Yet, most individuals in the corporate world love to travel light.

Summarily, there is a great opportunity for the fashion boutique business in the travel and tourism industry. Setting up a fashion boutique in a tourist town will most likely contribute to increased sales.

See Also: How To Start A Fashion Business In Nigeria: The Complete Guide

24). Bus Tour Business:

A bus tour involves taking a bus trip around town to visit interesting places. Fun lovers, friends and family as well as other special groups can embark on bus tours to reunite or get to know one another better.

A bus tour business requires some capital to procure smart buses, as well as experienced drivers and road guides who can lead the group or clients to interesting spots in town if they don’t already have a list of preferred places.

25). Spa Business:

During tourist travels, people often love to treat themselves to therapeutic sessions at spas for utmost relaxation. After an extensive work period, it is common for people to embark on a tour or travel on vacation and cap it with a spa session.

This makes the spa business one of the lucrative tourism and travel business ideas that anyone can setup in Nigeria or Africa at large. The risks are minimal and there is a chance of having repeated clients ifs the services rendered are topnotch.

26). Golf Course Business:

Golf is more of a relaxation activity than a sport for most people. Although it is considered an activity for rich or old people who are bored, it is indeed a fun activity for all categories of people. Although a golf course requires ample capital, it is a rewarding business in the long run.

27). Pet Keeping Business:

Pet lovers can make a living, thanks to the tourism and travel business. Often, when pet owners travel and cannot go with their pets, they look out for trained pet keepers who can watch over their little friends for them.

This is a profitable business everywhere it is in practice. One could start a pet-keeping house or render home services.

28). House-Sitting Business:

While people are away on their tourist travels or vacations as the case may be, they often need professional house sitters to temporarily stay in their apartments, especially if they (the house owners) would be gone for a while.

The essence is primarily to get someone to take care of the house while they are away and also to protect the apartment from burglars.

29). Arts and Souvenir Shop:

The arts and souvenir sales business is important in the tourism and travel industry because people love to keep memories of their travels with them as they head back home. Hence, they love to buy art and other items that will remind them of the experiences they had at tourist site or towns.

On the other hand, travellers sometimes want to get gifts for their kids and loved ones back home. This makes the demand for arts and gift items soar during tourist occasions.

30). Honeymoon Planning Business:

When travels are not for business, tourism or vacation, they are often by couples looking to have a swell time honeymooning at a lovely site. Given the demands involved, couples often contract their honeymoon planning with loved ones.

However, stepping in as a professional honeymoon planner takes the efforts of the couple or their friends and family. With proven records of previous adequate planning, couples can trust a honeymoon planner with theirs.

31). Children’s Park Business:

Sometimes, families could go on tours and travels, with the goal of making their children or wards have a lovely time. In such cases, the prime targets are often children’s parks and related lovely places.

Therefore, setting up a children’s park in the heart of town or a tourist area is a smart way to make a mark in the tourism and travel industry.

32). Water Park Business:

A water park is basically an amusement park with elements of aquatic playthings such as a swimming pool, water slides, and other related fun items. Waterparks also feature activities to help people unwind and create beautiful memories. It doesn’t matter whether this business is situated in a place with an abundance of water or not. If the basic facilities are in place, it is good to go in Nigeria, Africa and many places around the world!

33). School Field Trip Business:

Organizing field trips for schools and students can be a profitable activity if well managed. Field trips and excursions are common activities in schools. They require extensive planning and adequate organization. It is a great business idea for a professional trip planner.

34). Directory App:

Developing a smart directory app is an innovative solution to help visitors and tourists find their way around town. Although this is more of a creative business idea, it requires extensive training and some capital. With adequate publicity, it can become a popular mobile application used widely but tourists in Nigeria, Africa and many places around the world.

35). Open A Museum:

Although a museum is a business requiring massive financial input and legal backing, it is a viable business in virtually every city in Nigeria, Africa and many places around the world. Moreover, citing a museum in a town rich in history and culture gives the business a greater profit advantage.

36). Translation Services:

Whether people are in a new society for business or fun activities, language is a key tool to enjoy one’s trip or achieve one’s goal. Where the language of the locals is different, getting a translator is the easiest and fastest way to interact with people and get by day-to-day activities for as long as the trip lasts.

This implies that a translation service could thrive excellently, especially in tourist towns. The basic requirement is knowledge of at least two languages.

To Sum It Up

There are a lot of opportunities lying unexplored in the tourism and travel industry. While some require high capital, most travel and tourism businesses can be started with little to no capital. The best part is that one doesn’t have to be a professional transport worker to get started. If you want to take advantage of the business opportunities in the tourism and travel industry, you can start with any of the 35+ lucrative tourism and travel business ideas you can start in Nigeria, Africa and many places around the world.

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What are your thoughts on these 35+ lucrative tourism and travel business ideas you can start in Nigeria, Africa and many places around the world? Let me know by leaving a comment below.

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23 startup incubators and accelerators in nigeria that can help you grow your business.

Nigeria is home to a growing community of entrepreneurs who are driving innovation and economic growth. One key factor that can help these entrepreneurs succeed is access to resources, mentorship, and funding. This is where startup incubators and accelerators come in.

These programs provide support and guidance to early-stage companies, helping them to refine their ideas, develop their products or services, and scale their businesses.

In this article, we take a closer look at some of the top startup incubators and accelerators in Nigeria but first, let’s take examine some similarities and differences between startup incubators and accelerators.

Startup Incubators and Accelerators in Nigeria

Startup incubators and accelerators are programs designed to help early-stage companies grow and succeed. These programs provide entrepreneurs with access to resources, mentorship, and funding, as well as a supportive community of like-minded individuals.

Incubators typically offer a more long-term, hands-on approach to supporting startups. They provide office space, mentorship, and access to resources like legal and accounting services. Incubators often work with startups in the ideation or early development phase, helping them refine their ideas and develop a viable product or service.

Accelerators, on the other hand, are designed to help startups rapidly accelerate their growth. They typically run for a shorter period of time (usually 3-6 months) and provide a more intensive, structured program. Accelerators often provide seed funding, as well as mentorship and coaching from experienced entrepreneurs and investors.

Both incubators and accelerators can be invaluable resources for startups, helping them navigate the challenges of building a successful business. Here are 28 of the top startup incubators and accelerators in Nigeria.

1. Co-Creation Hub (CcHUB)

CcHUB supports Nigeria's technology community through its incubation programs. Their Pre-Incubation program is a six-month effort that assists entrepreneurs in developing tech solutions for societal problems. Startups can receive up to $25k and free office space in CcHUB's 12-month Incubation program. CcHUB's Accelerators are 12-week programs designed for startups to achieve sustained growth by refining their product development, financial management, investment readiness, and business modeling skills.

2. Wennovation Hub

Wennovation Hub is an innovation accelerator in Nigeria that has been in operation for over ten years. It has helped several startups achieve success and provides tech support to both startups and established enterprises. They have office spaces in Ikeja, Abuja, Ibadan, and Barbados designed with all the necessary tools to inspire business ideas.

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3. Greenhouse Capital

GreenHouse Capital is a platform that connects startups, corporates, and investors to drive innovation in Africa. The platform primarily focuses on fintech and fintech-enabled startups and collaborates with corporate partners to offer accelerator programs to jumpstart businesses. GreenHouse Capital invests in promising founders with vision and resilience in the fintech and fintech-enabled space. To date, GreenHouse Capital has hosted 10 accelerator programs.

4. Mest Africa

MEST Africa is a network of hubs and a technology entrepreneur training program that offers incubation for African tech startups. Founded in Ghana in 2008, the program comprises three components, including a one-year entrepreneurship training program, Incubation & Seed Fund, and a year-long training program for Entrepreneurs-in-Training.

Successful candidates receive seed funding and full support to launch their businesses with the goal of scaling across African markets. MEST Africa has hubs in Cape Town, Nairobi, Lagos, and Accra, providing critical skills training, funding, and support to Africa's tech entrepreneurs.

Enspire is a technology-centric incubation program for early-stage startups focused on building viable businesses. It launched in 2013 and has supported over 200 startups in various economic sectors in Nigeria. Enspire offers a quarterly ideation program for a maximum of 20 startups, providing mentorship and guidance to develop minimum viable products.

Enspire is a major initiative of the Abuja Technology Village Free Zone Company (ATV), promoting economic growth through innovation, entrepreneurship, and technology commercialisation. It is located in Abuja, Nigeria.

6. Venture Garden Group

Venture Garden Group is a major technology holding company in Africa, which aims to enhance efficiency in high-impact sectors across the continent. The group provides capital, technology platforms, and business advisory services to companies with innovative solutions. Through incubation and investment in technology firms, the group offers the resources necessary for product development and faster scaling.

Itanna is an enterprise that supports entrepreneurship and technology through acceleration, investment, and mentorship. It is led by Honeywell Group and operates a four-month accelerator programme from its Enterprise Factory in Lagos, Nigeria. The programme is designed to prepare cohort companies for business by providing powerful expert insight, product testing for market fit, and investment support.

Tech startups participating in the programme will receive initial investment and hands-on advice from experts and mentorship from leading global tech entrepreneurs and industry experts.

Suggested Read: Applying to join a startup incubator? 4 types of questions to expect

8. Google for Startups Accelerator Africa

Google for Startups Accelerator Africa is a virtual program for high-potential Seed to Series A tech startups in Africa. The program is open to startups based in Algeria, Botswana, Cameroon, Côte d'Ivoire, Egypt, Ethiopia, Ghana, Kenya, Morocco, Nigeria, Rwanda, Senegal, South Africa, Tanzania, Tunisia, Uganda, and Zimbabwe.

It supports growth-stage startups that leverage advanced technologies and pairs them with relevant Google and industry experts to solve their top challenges. They also offer a program for women-led tech startups up to Series A stage in Africa or building Africa-centered solutions with technology, providing tailored content and mentorship.

L5lab is a technology incubator that specialises in creating mobile and internet opportunities in Africa. It was established by Chika Nwobi in 2009. L5lab invests in promising tech-related companies at the seed stage, develops international partnerships to expand successful business models into West Africa and other regions of Sub-Saharan Africa, and assists management teams in securing growth capital.

L5lab provides strategic management support, CEO mentoring, financing, office space, and administrative support services to its portfolio companies. Jobberman, Decagon, and Cheki are among the notable startups that L5lab has invested in.

10. Startup Wise Guys

The SaaS Acceleration Program: Africa by Startup Wise Guys offers tailored guidance and support from experienced mentors and experts to help startups overcome obstacles in the company-building process and improve their go-to-market strategy.

Key benefits of the program include up to €65K investment for up to 12% equity, access to weekly 1:1 support in areas such as sales, marketing, and pitching, and the opportunity to join a network of over 600 founders, 350 mentors, and 200 investors, as well as access to top industry experts.

11. Seedstars

Seedstars is a global company that operates in emerging and frontier markets across regions such as Latin America, Africa, the Middle East, Central-Eastern Europe, and Asia. With headquarters in Geneva, Switzerland, Seedstars operates in over 90 countries and maintains 15 offices worldwide.

Their acceleration program, Seedstars Acceleration, is aimed at helping companies achieve a functional prototype, obtain their first paying customers, and establish product market fit. The program features 1:1 mentoring for tailored support, as well as weekly workshops, bootcamps, KPI sessions, and social activities.

12. FasterCapital

FasterCapital is a global online incubator that supports startups in Nigeria. They offer work per equity and provide technical and business development. They also help startups build an MVP or a prototype, and offer product design services. FasterCapital helps enhance the startup's pitch deck, business plan, and financial operating model and assists with fundraising efforts.

They support startups in raising capital from various sources and have a network of entrepreneurs, investors, mentors, and regional partners in Nigeria.

13. Startupbootcamp

Startupbootcamp is a corporate-backed accelerator that launched in Africa in 2017. It runs world-class accelerator programs and provides access to a global network of corporate partners, investors, and mentors. Its programs include ASIP accelerator for startups disrupting various sectors and iNOVO, which focuses on early-stage startups in Nigeria addressing challenges from Covid19.

14. Pioneer

Pioneer is a global accelerator program that supports innovative entrepreneurs who lack the resources to build successful companies. The three-month remote program provides guidance from an advisor and a small cohort of individuals to help startups develop their network and find product-market fit.

Participants also receive a free trip to San Francisco, incorporation assistance, and perks in exchange for 1% equity. Pioneer offers an optional $20,000 investment with no fees. You can apply here .

15. Future Hub

Future Hub is an incubator/investment fund that invests up to $300,000 for 5% equity in pre-Seed/Seed stage startups with industrial expertise. They offer incubation, acceleration, and support to entrepreneurs, focusing on disruptive tech-enabled business models across various sectors.

Future Hub supports African entrepreneurs and startup teams targeting the African continent with resources, knowledge, capital, and network from China.

Suggested Read : Starting a business? 7 Reasons Why You Should Join an Incubator

startup incubators and accelerators in Nigeria

16. Adaverse

Adaverse is a venture fund and accelerator that supports blockchain founders in Africa, Asia, and other regions. It is a collaborative initiative between EMURGO and Everest Ventures Group that provides funding, mentorship, and tech infrastructure to scale Web 3 solutions.

Adaverse has a preferred ticket size of $300k on average, with funding ranging from $50k to $750k. The company has global offices and teams located in Nigeria, Dubai, Singapore, Hong Kong, Shanghai, and London.

17. Village Global

Village Global is an early-stage venture capital firm backed by notable entrepreneurs like Gates, Zuckerberg, and Bezos. Their accelerator offers 3 months of personalised support, weekly mentorship, white-glove fundraising, access to potential customers and talent, and expert-led masterclasses.

They invest $150k on a SAFE for 7% ownership and provide access to a lifelong community of peers. Participating founders have come from various locations around the world, including Silicon Valley, Nigeria, India, Colombia, and more. Application link .

18. Village Capital

Village Capital is a company that helps early-stage entrepreneurs develop and grow their businesses. They focus on businesses that provide solutions for social, economic, and environmental challenges. Village Capital supports startups across various sectors, and they have a lot of experience - having run over 150 accelerators. They provide unique tools to founders to help increase their efficiency, sustainability, impact, and inclusiveness.

19. DFS Lab

DFS Lab is an organisation that invests in the digital commerce industry in Africa. They invite founders of pre-seed African startups to apply for their accelerator program. The program offers up to US$50,000 in funding and additional support to companies working on advancing digital commerce in Africa. Post-investment, DFS Lab provides tailored growth plans for each team, office hours, mentor matching, and cohort-wide meetings.

Injini is an African-based edtech accelerator and think tank that offers programs and conducts research to assist visionary founders who aim to enhance educational outcomes throughout the continent. It is a registered non-profit organisation with a single mission of enhancing educational outcomes in sub-Saharan Africa. Injini achieves this by supporting stakeholders to improve education quality, accessibility, and relevance across the region.

21. Mastercard Start Path

Start Path is a Mastercard startup engagement program with multiple tracks for raising capital, promoting inclusivity, and connecting to the payments ecosystem. Since 2014, over 250 startups have participated.

Tracks include Start Path Emerging Fintech for later-stage fintech startups, Start Path Crypto for innovative crypto companies, Start Path In Solidarity for underrepresented fintech founders, Start Path Open Banking for open banking and finance startups, and Start Path Small Business for scaling solutions for SMEs.

22. Techstars

Techstars is a global accelerator that invests in early-stage companies through mentorship-driven programs. They provide a $120K investment, hands-on mentorship, and access to their network for life. Their portfolio includes companies from various industries and locations, offering access to capital, mentoring, and infrastructure support. The ARM Labs Lagos Techstars Accelerator Program invests in early-stage fintech and proptech companies in Africa.

23. Orange Corners

Orange Corners is a program that aims to strengthen the entrepreneurship ecosystem in Nigeria, with the goal of enabling youth to develop their business concepts and become successful entrepreneurs. The program offers a 6-month incubation program for young entrepreneurs, while also serving as a bridge between these entrepreneurs and the private sector. This initiative is a collaboration between the Kingdom of the Netherlands and a local service provider and offers benefits to all partners involved.

These startup incubators and accelerators in Nigeria play an important role in supporting entrepreneurship. By providing mentorship, funding, and resources, these programs help early-stage companies to grow and succeed. Whether an entrepreneur is looking to develop a new product, scale up an existing business, or secure funding, there are many excellent programs available in Nigeria to help them achieve their goals.

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BUSINESS Tourism Travel

Setting Up A Travel & Logistics Startup In Nigeria

1st May 2023

By nnaemeka-emmanuel

Industry Data

Setting it up, conduct market research, develop a business plan, register your business, secure funding, set up operations, develop strategic partnerships, implement marketing strategies, provide excellent customer service, embrace technology, focus on quality and safety, you might also like:, hook marketing: unleash the power of shameless marketing, navigating nigeria’s financial landscape: small businesses, how to secure funding for your nigerian business, apply for the 2024 cascador entrepreneurial and leadership initiative.

nnaemeka-emmanuel

Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

Comments (1)

One thought on “setting up a travel & logistics startup in nigeria”.

Nice write up, Nnaemeka! You exhaustively tackled the topic and I only want to add this little point: Expansion and Adaptation: Continuously monitor the market trends, customer preferences, and industry developments. Stay updated with technological advancements and adapt your business accordingly. Explore opportunities for expansion into new markets or diversification of services.

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Unlocking Nigeria's Innovation Potential with the .css-95f9pi{margin:0;font-size:1rem;font-family:"Open Sans","Cabin",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,sans-serif,"Apple Color Emoji","Segoe UI Emoji","Segoe UI Symbol";font-weight:400;line-height:1.5;color:#007a27;font-size:inherit;font-weight:inherit;} Nigeria Startup Act

The portal will facilitate the labelling of Nigerian Startups and the registration of Venture Capitalists, Angel Investors, Accelerators, Incubators & Innovation Hubs (A.I.I.), and Civil Society Organisations involved in advancement of Technology and Innovation.

Accelerator Programmes

Funding opportunity, get investors.

About the .css-1y3qqr4{margin:0;font-size:1rem;font-family:"Open Sans","Cabin",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,sans-serif,"Apple Color Emoji","Segoe UI Emoji","Segoe UI Symbol";font-weight:400;line-height:1.5;color:#007a27;position:relative;font-size:inherit;font-weight:inherit;background-color:unset;} Nigeria Startup Act

The Nigeria Startup Act 2022 provides incentives, structures and programmes for Nigerian startups to catalyse growth, create value and build a foundation to export tech-enabled services. The Act also creates the National Council for Digital Innovation and Entrepreneurship whose primary mandate is to align national policies for the development of startups and establish programmes to support tech-enabled startups in Nigeria.

.css-bz855i{margin:0;font-size:1rem;font-family:"Open Sans","Cabin",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,sans-serif,"Apple Color Emoji","Segoe UI Emoji","Segoe UI Symbol";font-weight:400;line-height:1.5;color:#ffaf35;position:relative;font-size:inherit;font-weight:inherit;background-color:unset;} Highlights of the Nigeria Startup Act

Establishes the national council for digital innovation and entrepreneurship (the council), sets up a consultative forum for nigerian ecosystem stakeholders to engage and present proposals to the council, provides for the startup investment seed fund which will be managed by the nigerian sovereign investment authority (nsia), simplifies registrations and access to government services through the startup support and engagement portal, features of startup support and engagement portal, registration of a.i.i. and labeling of startups, identifying structured and quality support for high-impact and scalable startups, startup engagement and support, providing startups with valuable knowledge and information resources for growth and success, tax and fiscal incentives, the act offers a range of incentives to encourage both local and foreign investors to invest in a nigerian startup, financing and fund management, ensuring access to financial resources and effective fund management for startups, ecosystem engagement and support, building a robust support structure for the startup ecosystem to grow and thrive, collaboration and linkage with government, fostering partnerships and connections with relevant government agencies to advance startup initiatives, sign up and pave the way for innovation and growth.

Angel Investors

Venture Capitalists

Accelerators, Innovation Hubs & Incubators

Our continent has massive challenges and those of who are working in IT just can’t stay at the level of solving peripheral problems for a thin middle class. We actually have to build the future.

Iyinoluwa Aboyeji

Ceo, future africa, inventing something new is technology, being able to commercialize technology is innovation..

Dr. Kashifu Inuwa

Dg/ceo, nitda, i am optimistic about the vibrant youth we have who are always with high energy and creative thinking of how to solve our serial challenges. it is a good one, and in the near future, it will contribute significantly to the economy..

Faiz Bashir

Ceo, flexisaf, frequently asked questions, you need answers to your questions.

1. What is the Nigeria Startup Act(NSA)?

6. Who are the memebers of the council?

The President of the Federal Republic of Nigeria - Chairman;
The Vice President of the Federal Republic of Nigeria - Vice Chairman;
The Minister for Communication, Innovation and Digital Economy;
The Minister for Finance, Budget and National Planning;
The Minister for Industry, Trade and Investment;
The Minister for Science, Technology and Innovation;
The Governor of Central Bank of Nigeria (CBN);
Four (4) Representatives of the Startup Consultative Forum
One (1) member to represent the Nigeria Computer Society (NCS);
One member to represent the Computer Professionals (Registration Council of Nigeria); and
The Director General of the National Information Technology Development Agency (NITDA) - Secretary.

2. How can I get the Startup Label?

register of startups; and
issue a label to the startup.

7. What are the functions of the Startup Consultative Forum?

Policy proposals;
Information on startups, which qualify for labelling;
deliberation on memorandum to the National Council for Digital Innovation and Entrepreneurship (NCDIE);
Nomination of representatives to the NCDIE.

3. What are the benefits of getting a Startup Label?

Access to the startup investment seed fund, grants, loans etc.
Access to tools and resources
Tax and fiscal incentives for Startups and Investors
Capacity building programs and trainings
Participation in regulatory sandboxes
Ecosystem engagement and support infrastructure
Collaborations and linkages with relevant MDAs as it relates to a startup

8. Can a Startup Label be withdrawn

4. As a startup, what are the relevant government ministries Departments and Agencies (MDAs) I may be able to have access to?

Some of the relevant MDAs include the following;
Nigerian Sovereign Investment Authority (NSIA)
Corporate Affairs Commission (CAC)
Federal Inland Revenue Service (FIRS)
Central Bank of Nigeria (CBN)
Nigerian Investment Promotion Commission (NIPC)
Nigerian Export Processing Zones Authority (NEPZA)
Industrial Training Fund (ITF)
Nigerian Copyright Commission

9. Can a label be issued to startup company that is not technology enabled?

5. What is the council?

10. Can the starup label be issued to a startup that is more than 10 years in existance?

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Sources vary about the potential size of the African patient travel market. Suffice to say that opportunity for medical tourism is beyond measure. ‍

As the second-largest continent in the world — 54 countries and more than 1.1 billion people – Africa has a vastly underfunded local healthcare system. The poorest 25 nations in the world are African. ‍

The Gross Domestic Product of the Nigeria, the wealthiest of African countries, won’t crack the list of 25 wealthiest nations. The scarce healthcare resources are spent primarily on controlling non-communicable diseases and decreasing the maternity mortality rate. ‍

Some 25-35 billion dollars are needed to meet the population’s health needs this decade. Falling well short of this goal is likely. Only 10 percent of healthcare spending is invested in capital equipment. This means hospitals and clinics are poorly equipped.

The private sector accounts for 50 percent of all financing and spending on healthcare. If Africa follows the lead of other developing countries in the world, 90 percent of the wealth will be controlled by less than 10 percent of the population. ‍

Affluent Africans are prime targets for medical tourism. In Nigeria, alone, travel to India for healthcare generated more than US $260 million in spending in 2012. Patients also travel to countries other than India; notably South Africa, Dubai, China, and Malaysia, as well as traditional destinations in the United Kingdom and United States. ‍

Countries that attract Nigerian patients share some common strategies. Language differences, challenging infrastructure, business peculiarities, regulatory restrictions and delicate banking institutional practices are just a few hurdles that market players have to negotiate to participate in the African healthcare market. Among the most critical tip to offset these obstacles:

1. Get On the Ground

Communication and business practices successful elsewhere in the world do not work in Nigeria. The challenges are daunting enough even when an investor has a local presence. To consider entering or achieving success in this market without a local presence is unthinkable. ‍

Strategies for achieving an effective local presence are numerous. Some companies have “agents” on the ground that market and advertise healthcare offerings. Others simply purchase or invest in local primary healthcare facilities.

Other companies access the population through life businesses partner with local governments to gain “preferred” provider status. Whatever the strategy, the business goal remains the same; profitable access to a population sector with disposable income and a predisposition to healthcare travel. ‍

2. Corporate Responsibility = Corporate Returns

Extracting wealth from any African country without investing is difficult. Nigeria is no different. Any program that adds value by helping residents with extraordinary expenses is bound to attract attention. ‍

Programs that offer higher education to residents have been successful. Countries that wish to attract Nigerian patients can offer college and other educational scholarships to encourage study in healthcare-related fields. The scholarship recipients serve as ambassadors of the healthcare providers and countries in which they are domiciled. ‍

3. Advertise

Communication channels must be both innovative and conventional to reach targeted markets. Conventional channels, such as billboard and radio advertising, are successful. Print advertising is also very effective. Because English is the official business language, advertising campaigns are spared the complexity of translation into local dialects. ‍

Social media is an effective marketing tool; not only for reaching the young adults, which is fast becoming the major population segment, but to also influence affluent residents, who possess the hardware to access the various channels. ‍

4. Partner with Primary Care Physicians

Medical tourism is a reliable tool for primary care physicians to penetrate the market. Nigeria is among the most-populous countries in the world and boasts a tremendous foreign resident population compared to most developed nations. ‍

Immigration laws in most developed countries in Africa including Nigeria have attracted foreign residents from nations across the globe. These residents find travel connections that often retain most of the comforts of home.

This relationship with Nigerian primary care physicians must be carefully managed to preserve benefits for both domestic providers and the travel destinations. One bad travel experience can severely damage a destination’s market share and reputation. ‍

5. Cut Costs

Many Nigerians are tired of being gouged by developed countries, and are now actively seeking healthcare elsewhere including Malaysia, Thailand and India. Nigeria has a reputation for awarding government contracts to the highest bidder; a practice contrary to developed nations.

Nigerian philosophy reflects a belief that the highest bidder demonstrates the best knowledge of the local business environment, where costs can easily multiply due to unforeseen circumstances. ‍

Investors must differentiate between the cost of attracting business and the cost of delivering services. Unforeseen costs are common factors, but investors in healthcare travel must deliver transparent costs to remain competitive.

Some Nigerian patients can afford to travel abroad for healthcare and have access to a large number of potential medical destinations. Many of these destinations make profits by marking up costs; making affordable pricing that much more challenging. ‍

6. Facilitate Travel

Both patient and companions contribute substantially to the overall price of medical tourism. Destinations with affordable and convenient travel routes immediately gain a competitive advantage. Nigerians and travelers from other countries can choose options in the United Kingdom and United States that help to control affordable and convenient travel elsewhere. ‍

Although there are many marketing tactics that can overcome the lack of affordable and convenient travel means, they are less successful in the healthcare industry than in traditional tourism markets. All things equal, Nigerians like to travel as efficiently and affordable as possible. ‍

Visa assistance is a key feature to gain a competitive advantage in the Nigerian market. Countries, such as India which have active and local-friendly visa access services, have a competitive advantage. Concierge services that offer many “comforts of home” tend to resonate with Nigerian travelers and, more importantly, assist in word-of-mouth marketing, which is so crucial to raising awareness. ‍

7. Offer High Quality Treatment

Travelers are sensitive to the quality of treatment the purchase. Horror stories abound about deceptive practices of dishonest travel brokers who represent unethical healthcare providers. By the time the truth surfaces, money has already exchanged hands and the short-term market players have disappeared.

Obtaining refunds are, perhaps, more difficult. Surgery outcomes, infection rates and statistics that demonstrate high quality treatment can erase tension and build trust among buyers. ‍

8. Post Treatment Communication

The local primary physician is the lifeline between healthcare providers and patients. The success of healthcare travel is the basis for increased patient caseloads. Local physicians that partner with foreign-based healthcare providers increase their appeal and strengthen their competitiveness in local markets.

Similar to doctors who may have, for example, obtained medical education from a prestigious university, healthcare providers can market increased patient bases to attract more business. Patient testimonials are sound business. ‍

Nigerians – at least the wealthiest of the overall population – are poised to accept changes in the delivery of healthcare services. ‍

International medical tourism destinations that market procedures performed consistently well by doctors educated in developed countries who offer services at lower costs will attract Nigerian markets. ‍

About the Author

OneWorld Global Healthcare Solutions is a registered medical tourism company in Nigeria that employs two local chaperone doctors who have a combined 40 years of experience.

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The Medical Tourism Magazine (MTM), known as the “voice” of the medical tourism industry, provides members and key industry experts with the opportunity to share important developments, initiatives, themes, topics and trends that make the medical tourism industry the booming market it is today.

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35+ Lucrative Tourism And Travel Business Ideas To Start In Nigeria Or Africa

1). Tour Guide Business:

2). Public Transport Business:

3). Hotel Business:

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6). Bicycle Rental Business:

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10). Travel Blogging:

11). Photography Business:

12). Videography Business:

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