Travel Oregon: Only Slightly (More) Exaggerated By Wieden + Kennedy Portland
Travel Oregon: Only Slightly Exaggerated By Wieden + Kennedy Portland
COMMENTS
Travel Oregon: Only Slightly More Exaggerated
Similar to the original "Only Slightly Exaggerated" spot from 2018, this year's animated film was designed to capture the magic and emotional experience of visiting Oregon beyond traditional travel films and images. The fantastical, over-the-top animation re-creates actual locations in Oregon, including Terwilliger Hot Springs, the ...
Travel Oregon: Extraordinary is Ordinary
Travel Oregon: Extraordinary is Ordinary. Oregon is a state where people and nature can truly be themselves. It's a microcosm of spirited individuals, all drawn here to be celebrated for doing their own thing. An unwavering spirit of independence shapes every person and place you'll meet here.
Travel Oregon: Only Slightly Exaggerated
The aptly named "Only Slightly Exaggerated" campaign is a fanciful, animated interpretation of Oregon's majestic and diverse natural features and range of outdoor adventures—from mountain biking the North Umpqua Trail and swimming at Trillium Lake to hot air ballooning over Willamette Valley wine country. The 90-second animated video ...
Only Slightly (More) Exaggerated
Welcome to Oregon, a 100% real place you can visit.Animation developed by Wieden + Kennedy, Psyop and Sun Creature Studios. Experience Oregon: https://travel...
Latest "Oregon, Only Slightly Exaggerated ...
As with the past two campaigns — in spring 2018 and reinvented in spring 2019 — Wieden+Kennedy wrote and produced the latest campaign in partnership with animation studio Psyop and Sun Creature Studio and Emmy Award-winning composer Jim Dooley. "In year one we focused on the landscapes," explains Megan Riehl, Wieden+Kennedy account ...
Travel Oregon
Inspired by the viral success of their Only Slightly Exaggerated campaign in 2018, Travel Oregon partnered again with Wieden + Kennedy and Psyop to tell part two of this magical tale. With the creative learnings from the first film, directors Todd & Kylie with animation partners Sun Creature pushed up the dial on the fantasy this round. With ...
Oregon, Only Slightly (More) Exaggerated: Behind the Scenes
Travel Oregon: Only Slightly (More) Exaggerated by Wieden + Kennedy
Inspired by the viral success of the 'Only Slightly Exaggerated' campaign last spring, Travel Oregon has launched the second part of its vibrant animated campaign designed to give viewers more ...
New Travel Oregon Campaign Inspires Adventure With Awe And Optimism
"We are thrilled to work with long-time client, Travel Oregon, to dive back into the 'Only Slightly Exaggerated' world. The third installment of the campaign presented an exciting opportunity to focus on Oregon's culture and humanity and the magic that comes with them," said Nick Stokes, Creative Director at Wieden+Kennedy.
Ad of the Day: Travel Oregon's Latest Whimsical Call to Visit
The latest campaign from the partnership between W+K and Travel Oregon highlights the majesty and natural beauty of the state. Wieden+Kennedy, Travel Oregon. After the many cancelled trips of 2020 ...
Travel Oregon: advert-top-1 by Wieden + Kennedy Portland
Travel Oregon is taking a different approach to tourism by animating and slightly exaggerating its finest features. In its spring campaign by Wieden+Kennedy Portland, the Oregon Tourism Commission ...
How to Bring Oregon's Magic to Life
Breaking All the Rules. The animated video — which was written and produced by Portland-born creative agency Wieden+Kennedy and animated by Psyop and Sun Creature Studio — breaks every convention in the travel industry. "Pretty much every travel campaign looks and feels the same," explains Wieden+Kennedy copywriter Ansel Wallenfang.
A Brilliant Studio Ghibli-Style Ad for Travel Oregon ...
Evoking the aesthetics and fantastical imagery of the iconic Japanese animation studio, the promotional piece is the second ad for the tourism agency by creative agency Wieden+Kennedy, production company Psyop, and animation house Sun Creature—watch the equally whimsical 2018 iteration on YouTube—and is issued with a playful reminder that ...
Travel Oregon: Only Slightly Exaggerated 2021
Agency Portland. October 2021. Full story. Quick look mode. Only Slightly Exaggerated. The spirit of Oregon comes from a natural world filled with otherworldly feelings. You'll find it in our food, forests, and mountains. You'll experience it camping, hiking, and wandering our coast. You'll share and cultivate it with friends old and new.
Oregon reimagined as anime in new Travel Oregon, Wieden+Kennedy video
PORTLAND, Ore. -- Oregon's natural beauty is being showcased in a colorful new video. The creators, from Travel Oregon and Wieden+Kennedy, say the whole point of the video is to show people that ...
Wieden+Kennedy Portland create Studio Ghibli-style animation for Travel
Wieden+Kennedy Portland have released a new campaign for Travel Oregon, Oregon's Tourism Commission. Suitably spring like, the 90-second film titled Only Slightly Exaggerated bears all the intoxicating hallmarks of a Studio Ghibli classic, but with the addition of Oregon's famous natural features including the Three Sisters mountain range and activities such as the Portland Dragon Boat Race.
The Game
CLIENT: Travel Oregon AGENCY: Wieden+Kennedy PRODUCTION: Hinge. Do you love road trips & 8-bit educational games from the 80s? Hinge and Wieden + Kennedy reimagined the classic educational game for Travel Oregon. Play now and watch the videos for this Cannes Lion award winner!
Dan Wieden on Two of His Essential Ad Spots
Dan Wieden, the ad man who helped put Portland on the map as one half of the city's most iconic advertising duo, died last Friday, almost exactly a year after the death of his longtime business partner, David Kennedy. He was 77. Together, the two ran one of Portland's foundational workplaces, seeded by early Nike accounts and spinning off ...
Travel Oregon 'slightly' exaggerates its tourist ...
Travel Oregon is taking a different approach by animating and slightly exaggerating its finest features. In its spring campaign by Wieden+Kennedy Portland, the Oregon Tourism Commission uses ...
Behind the Scenes of 'Extraordinary is Ordinary'
Extraordinary is Ordinary, which launched in early July 2022, offers a whimsical take on three ubiquitous elements in Oregon - rocks, water and soil. "We'd done 'Only Slightly Exaggerated' for three years, showing the landscapes, all animated," says Megan Riehl, Wieden + Kennedy brand director. "What we missed was some of the ...
Travel Oregon 'Only Slightly Exaggerated' more of Oregon's beauty in
With a fantastical animation and a touch of whimsy, Travel Oregon is out to show the true beauty of the state.
The Wieden + Kennedy Headquarters at (nearly) 20: a conversation with
Wieden + Kennedy Agency World Headquarters (Nicolai Kruger Studio) BY BRIAN LIBBY. In a few months, Portland's most acclaimed work of 21st century architecture will celebrate its 20th anniversary. That would be the Wieden + Kennedy Agency World Headquarters, designed by Allied Works. From a 1908 warehouse first built for the Fuller Paint ...
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COMMENTS
Similar to the original "Only Slightly Exaggerated" spot from 2018, this year's animated film was designed to capture the magic and emotional experience of visiting Oregon beyond traditional travel films and images. The fantastical, over-the-top animation re-creates actual locations in Oregon, including Terwilliger Hot Springs, the ...
Travel Oregon: Extraordinary is Ordinary. Oregon is a state where people and nature can truly be themselves. It's a microcosm of spirited individuals, all drawn here to be celebrated for doing their own thing. An unwavering spirit of independence shapes every person and place you'll meet here.
The aptly named "Only Slightly Exaggerated" campaign is a fanciful, animated interpretation of Oregon's majestic and diverse natural features and range of outdoor adventures—from mountain biking the North Umpqua Trail and swimming at Trillium Lake to hot air ballooning over Willamette Valley wine country. The 90-second animated video ...
Welcome to Oregon, a 100% real place you can visit.Animation developed by Wieden + Kennedy, Psyop and Sun Creature Studios. Experience Oregon: https://travel...
As with the past two campaigns — in spring 2018 and reinvented in spring 2019 — Wieden+Kennedy wrote and produced the latest campaign in partnership with animation studio Psyop and Sun Creature Studio and Emmy Award-winning composer Jim Dooley. "In year one we focused on the landscapes," explains Megan Riehl, Wieden+Kennedy account ...
Inspired by the viral success of their Only Slightly Exaggerated campaign in 2018, Travel Oregon partnered again with Wieden + Kennedy and Psyop to tell part two of this magical tale. With the creative learnings from the first film, directors Todd & Kylie with animation partners Sun Creature pushed up the dial on the fantasy this round. With ...
The art team at Wieden+Kennedy had a blast reinventing the latest whimsy-filled multimedia project, which, like the first campaign, was inspired by real-life locations in Oregon. ... ©2024 Travel Oregon | The official guide to Oregon travel and tourism information. To contact us, call 1-800-547-7842 or email [email protected]
Inspired by the viral success of the 'Only Slightly Exaggerated' campaign last spring, Travel Oregon has launched the second part of its vibrant animated campaign designed to give viewers more ...
"We are thrilled to work with long-time client, Travel Oregon, to dive back into the 'Only Slightly Exaggerated' world. The third installment of the campaign presented an exciting opportunity to focus on Oregon's culture and humanity and the magic that comes with them," said Nick Stokes, Creative Director at Wieden+Kennedy.
The latest campaign from the partnership between W+K and Travel Oregon highlights the majesty and natural beauty of the state. Wieden+Kennedy, Travel Oregon. After the many cancelled trips of 2020 ...
Travel Oregon is taking a different approach to tourism by animating and slightly exaggerating its finest features. In its spring campaign by Wieden+Kennedy Portland, the Oregon Tourism Commission ...
Breaking All the Rules. The animated video — which was written and produced by Portland-born creative agency Wieden+Kennedy and animated by Psyop and Sun Creature Studio — breaks every convention in the travel industry. "Pretty much every travel campaign looks and feels the same," explains Wieden+Kennedy copywriter Ansel Wallenfang.
Evoking the aesthetics and fantastical imagery of the iconic Japanese animation studio, the promotional piece is the second ad for the tourism agency by creative agency Wieden+Kennedy, production company Psyop, and animation house Sun Creature—watch the equally whimsical 2018 iteration on YouTube—and is issued with a playful reminder that ...
Agency Portland. October 2021. Full story. Quick look mode. Only Slightly Exaggerated. The spirit of Oregon comes from a natural world filled with otherworldly feelings. You'll find it in our food, forests, and mountains. You'll experience it camping, hiking, and wandering our coast. You'll share and cultivate it with friends old and new.
PORTLAND, Ore. -- Oregon's natural beauty is being showcased in a colorful new video. The creators, from Travel Oregon and Wieden+Kennedy, say the whole point of the video is to show people that ...
Wieden+Kennedy Portland have released a new campaign for Travel Oregon, Oregon's Tourism Commission. Suitably spring like, the 90-second film titled Only Slightly Exaggerated bears all the intoxicating hallmarks of a Studio Ghibli classic, but with the addition of Oregon's famous natural features including the Three Sisters mountain range and activities such as the Portland Dragon Boat Race.
CLIENT: Travel Oregon AGENCY: Wieden+Kennedy PRODUCTION: Hinge. Do you love road trips & 8-bit educational games from the 80s? Hinge and Wieden + Kennedy reimagined the classic educational game for Travel Oregon. Play now and watch the videos for this Cannes Lion award winner!
Dan Wieden, the ad man who helped put Portland on the map as one half of the city's most iconic advertising duo, died last Friday, almost exactly a year after the death of his longtime business partner, David Kennedy. He was 77. Together, the two ran one of Portland's foundational workplaces, seeded by early Nike accounts and spinning off ...
Travel Oregon is taking a different approach by animating and slightly exaggerating its finest features. In its spring campaign by Wieden+Kennedy Portland, the Oregon Tourism Commission uses ...
Extraordinary is Ordinary, which launched in early July 2022, offers a whimsical take on three ubiquitous elements in Oregon - rocks, water and soil. "We'd done 'Only Slightly Exaggerated' for three years, showing the landscapes, all animated," says Megan Riehl, Wieden + Kennedy brand director. "What we missed was some of the ...
With a fantastical animation and a touch of whimsy, Travel Oregon is out to show the true beauty of the state.
Wieden + Kennedy Agency World Headquarters (Nicolai Kruger Studio) BY BRIAN LIBBY. In a few months, Portland's most acclaimed work of 21st century architecture will celebrate its 20th anniversary. That would be the Wieden + Kennedy Agency World Headquarters, designed by Allied Works. From a 1908 warehouse first built for the Fuller Paint ...
Rua Natingui, 442 Vila Madalena São Paulo - SP 05443-000 Brazil +55 11 3937-9400