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Find out about about passport requirements, what to expect at customs and immigration, as well as tips on travelling to Britain, getting around and some handy ways to save money while you’re here.

Visa and immigration information

What you need to know about coming to the UK

Latest COVID-19 information

What you need to know before you travel

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Travelling to Britain

Explore options on how to get here

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Travelling around Britain

How to get around once you’re here

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Accommodation options

Discover more about where to stay in Britain

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Budgeting tips

Top tips on how to save money while travelling in and around Britain

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Accessible guide to Great Britain

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Find out more about accessible travel in England, Scotland and Wales.

Useful/Essential Information

From bringing goods into the country to what to do in an emergency, we’ve got you covered. Find helpful information on what you’ll need to know when travelling to Britain.

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See where Bridgerton is filmed

Pretty places to visit for the next bank holiday

Gorgeous gardens to visit in spring

Our top picks, influencer guides, book, tv and film locations.

7 vineyards to visit

Raise a glass for English Wine Week

Family-friendly festivals

Where to boogie with the family this summer

Unlock the best of England

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6 scenic driving trips

Hit the road for these scenic spots

Explore Buckinghamshire

With Sophie Morgan's accessible guide

Live it up in London

With Rosie Jones and Big Zuu

Discover Nottingham

Get expert tips

From Hand Luggage Only

Eat up Manchester

With Eulanda & Omo's foodie guide

Get cultured in Cambridge

With Rosie Jones and Ashley Storrie

Wheelchair-accessible adventures

In the North York Moors

Escape to Birmingham

With Sophie Bradbury-Cox

Go wild in Kent

With the Scummy Mummies

Visit the Peak District

Go skiing in Manchester

With Rosie Jones and Mike Wozniak

Where was Bridgerton filmed?

Take a tour of the ton

Where was The Crown filmed?

Walk in the footsteps of TV royalty

Where was Downton Abbey filmed?

Find the world's most beloved country home

Where was The Great filmed?

Step inside this hilarious period drama

10 Oscar winners filmed in England

Scene-stealing locations that deserve your attention

8 Sherlock Holmes attractions

See where BBC's Sherlock was filmed

Step into a storybook

Discover our interactive literary map

A muggle's guide to Harry Potter filming locations

Wander like a wizard

9 Game of Thrones®-style experiences

Become the King of the North

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The United Kingdom

Made up of Great Britain and Northern Ireland, the United Kingdom is a historic state is packed with appeal for the visitor, from pulsing cities to stunning countryside.

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Attractions, must-see attractions.

Windsor Castle

Windsor & Eton

The world’s largest and oldest continuously occupied fortress, Windsor Castle is a majestic vision of battlements and towers. Used for state occasions, it…

Westminster Abbey

The West End

A splendid mixture of architectural styles, Westminster Abbey is considered the finest example of Early English Gothic. It's not merely a beautiful place…

Edinburgh Castle

Edinburgh Castle has played a pivotal role in Scottish history, both as a royal residence – King Malcolm Canmore (r 1058–93) and Queen Margaret first made…

Tate Modern

One of London's most amazing attractions, Tate Modern is an outstanding modern- and contemporary-art gallery housed in the creatively revamped Bankside…

Roman Baths

Welcome to one of Northern Europe's most significant Roman sites. Today more than a million visitors a year come to see its historic finds, atmospheric…

Canterbury Cathedral

A rich repository of more than 1400 years of Christian history, Canterbury Cathedral is the Church of England’s mother ship, and a truly extraordinary…

Natural History Museum

Kensington & Hyde Park

With its thunderous, animatronic dinosaur, riveting displays about planet earth, outstanding Darwin Centre and architecture straight from a Gothic fairy…

St Paul's Cathedral

Sir Christopher Wren’s 300-year-old architectural masterpiece is a London icon. Towering over diminutive Ludgate Hill in a superb position that's been a…

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VisitBritain (VB) is the national tourism agency, responsible for marketing Britain worldwide and developing Britain’s visitor economy. It works with UK Trade & Investment as well as airlines, travel operators, global brands and the official tourism bodies for London, England, Scotland and Wales.

VisitBritain is Britain’s national tourism agency, responsible for marketing Britain worldwide and developing Britain’s visitor economy.

Our mission: Building the value of tourism to Britain, working in partnership with the industry and nations and regions to generate additional visitor spend.

Our vision: To inspire the world to explore Britain.

Our strategy: 1. Inspire travellers from overseas to visit and explore Britain. 2. Deliver a global network to support tourism promotion overseas. 3. Advise Government and the industry on tourism, particularly on issues that affect our global competitiveness. 4. Maximise public investment through partner engagement and commercial activity.

Our funding A non-departmental public body, funded by the Department for Culture, Media and Sport, we work with partners in the UK and overseas to ensure that Britain is marketed in an inspirational and relevant way around the world.

In 2011/2012 our grant-in-aid from the Department for Culture, Media and Sport will be £26.5 million.

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What are you looking for?

When you join VisitBritain/VisitEngland, you join a global and inclusive organisation with incredible people at its heart. We share a mission to make tourism one of the UK’s most successful and productive sectors, united by our values which guide the way we work: with passion, in partnership and at pace.

We offer a range of exciting career opportunities including marketing, PR, communications, trade, digital, analytics and insights, e-commerce and corporate services. Start your new chapter by browsing our vacancies, meeting some of our team and reading frequently asked questions.  

Current vacancies

Discover the roles we’re recruiting for right now and sign up to our industry newsletter  for future vacancy alerts.

Creative Manager - Maternity Cover / BTA/1437

Director of finance.

Employment type Permanent/Full Time

Salary level £115,000- £120,000

Deadline 19th May 2024, 23:55  

Recruitment enquiries Please contact Karl Robson at [email protected]

What does VisitBritain/VisitEngland do?

Our purpose is to drive a thriving tourism industry, creating economic prosperity across Britain. VisitBritain is active in 21 global markets, a network that enables us to build strong relationships, understand our customers and promote Britain effectively. Alongside this, VisitEngland continues to strengthen English tourism by leading and enabling a sustainable and resilient visitor economy.

Learn more about what we do .

What kind of workplace is VisitBritain/VisitEngland?

By working with us, you’ll help to inspire visitors to explore and experience Britain, and support our tourism industry to do the same. You’ll be part of a vibrant global network of colleagues, a friendly and fulfilling environment which promotes equity and encourages diversity and inclusion, career development, learning and well-being.

Read more Frequently Asked Questions about working for us below.

As one global team, we work together with passion, in partnership and at pace.  Our passion means we’re fuelled by enthusiasm and positivity to deliver excellent results. Our partnerships mean we’re empowered to collaborate with each other and our partners to achieve more impactful results.  Our pace means delivering innovation through agility, boldness and bravery. 

We’re keen to hear from people who share our values.

Internships

Looking for real-life business experience, or a placement to help you gain a qualification? We offer paid internships in the UK and USA including marketing, PR, communications and e-commerce.

Internship opportunities in the UK : all of our interns are recruited in partnership with  Student Employment Services . If you are interested in internship opportunities, please contact them directly.

Internship opportunities in the USA : when we have vacancies available, they will be advertised on our recruitment platform .  

Calling all content creators

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VisitBritain and VisitEngland are always looking for talented people who create content for themselves or through licensing or commissions.  Sign up to our mailing list to hear about future opportunities 

Meet our colleagues

Suzy faulkner, deputy commercial director – london.

“I wanted to work for a global company to give me the opportunity of being exposed to multiple areas of the business as well as people and cultures. Working at VisitBritain has broadened my perspectives, and in turn enhanced my professional capabilities which has added value to the organisation. 

“There is flexibility, as my agenda could cover calls with Asia in the morning and webinars in the USA in the evening, which has led to a happier, healthier work-life balance. I have also expanded my knowledge of global markets and learnt best practices relating to policies and strategies.”  

Robin Kagenaar, Digital Marketing Manager Netherlands – Amsterdam 

“Working in the Europe team is truly international. I enjoy catching up on travel trends, and sharing ideas and video calls with colleagues all over the continent. You learn something new every day, from tiny but important cultural differences to massive overlaps in traveller behaviour that you never knew were there. 

“Working at VisitBritain is inspiring, energising and educational and you get to meet some of the nicest, most professional people around.”

Misha Kim, Marketing Manager – Seoul, China and North East Asia

“Britain is perceived very well in South Korea, and I am happy to represent it. The UK was actually the first country I visited overseas and it’s where I met my husband, so it’s a very special place to me. 

“My colleagues in London and in my region have always made me feel part of the team. We are so diverse, dynamic and delightful, and I am so proud to work alongside people who share my love for Britain.”

Celia Diaz, PR & Content Manager – Spain

“As a PR professional I worked in different areas of the tourism industry before I joined VisitBritain. One of the best things about working for an international company is the number of colleagues you meet from all around the globe. From Australia to Canada, to India and Brazil, we all work together to spread awareness of Britain.”

Frequently asked questions

What we offer: visitbritain/visitengland’s employee benefits.

Our employees are entitled to multiple benefits, subject to local legislation and regional reviews (please check the vacancy notice for details). The following benefits are applicable to our UK employees:

• Flexible working: we work to make flexibility a reality, and welcome conversations about flexible working from day one.
• Annual leave: you will have 25 days of annual leave when you join, rising to 30 days after five years’ service, plus an additional 2.5 ‘privilege days’ each year.
• Generous pension: we have a defined contribution pension scheme, with a maximum employer contribution of 11% of your annual salary.
• Enhanced parental and family leave policies: we provide enhanced family leave, offering up to 23 weeks of paid leave for maternity and adoption for eligible employees.
• Commitment to learning: we encourage and support development and learning, and offer on-the-job learning opportunities, mentoring schemes and formal training. We dedicate and provide a minimum of five days per year for employees to focus on their learning. 
• Season ticket and bicycle scheme loans.
• Eye-care voucher.
• Staff discounts on the VisitBritain Shop .  

How does VisitBritain/VisitEngland hire?

We assess each applicant impartially. We recruit candidates on merit through fair and open competition. Our recruitment is:

• Fair : we use reasonable endeavours to ensure there is no known or intentional bias in the recruitment process.
• Open : our roles are advertised both internally and externally.
• Based on merit : we select candidates based on their suitability against the essential criteria of the role.

We are an equal opportunities employer, fully committed to diversity, equality and inclusion. We celebrate all identities, giving everyone the opportunity to thrive in a culture where they are heard, respected and valued.

How can I apply for a role?

To apply for a role, you will need to register on our recruitment system . After registration, you’ll be asked to complete an online application. 

Your application form can be saved, reviewed and edited before submission. There are eight sections in each application form:

• Personal details
• Diversity monitoring
• Educational qualifications
• Employment history
• Personal statement
• References (covering last three years’ employment)
• Declaration
• Confirmation

You may also be asked to answer job-specific questions as part of your application.

Always review the job description before applying, and use the personal statement section to highlight how your qualifications, skills and experience match the requirements.  

What should I expect after applying?

Your application will be evaluated against the job description and person specification. 

Successful candidates will be invited to an interview. For some roles, two rounds of interviews will be required. Our interviews are competency-based, designed to eliminate unconscious bias and involve two or more team members on the panel.

Successful candidates will receive a verbal offer, followed by a confirmation email and an official offer and contract of employment.

Once the employment contract is signed, we will contact your referees and undertake relevant safety and security checks.

Due to the volume of applications, we are only able to provide feedback to those who progress to the interview stage. You can request this by writing to [email protected] .

For information on how we are GDPR-compliant and manage your data, please see our Privacy Policy .

How can I make a complaint about the recruitment process?

We are sorry to hear that you have decided to make a complaint about our Recruitment and Selection process.

If you feel that your application has not been treated fairly you must submit a complaint in writing to  [email protected]  within three months from the date you receive the outcome of your application.

When sending your complaint, you must state the vacancy name and ID and explain the reasons for the complaint, providing evidence where possible.

Upon receiving your complaint, our Recruitment Business Partner will conduct an independent investigation and provide a written response to the complaint within 28 working days. If the deadline of 28 days cannot be met, you will be contacted and provided with a reason for the delay.

Potential outcomes from the investigation can be one or more of the following but not limited to:

• Complainant would be provided with detailed feedback answering their concerns;
• If training issues are identified within the recruitment and selection process, they will be actioned.

If you are dissatisfied with the response you receive from our Recruitment Business Partner, you can take it further by emailing [email protected] within four weeks of receiving the response. Our Legal Team will confirm receipt of your complaint within five working days and investigate further.

Useful contacts

Recruitment team, discover more.

Learn more about our structure, our priorities, our senior team and our global network.

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Our purpose is to drive a thriving tourism industry, creating economic prosperity across Britain.

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Our history

Since 1969 we have supported and promoted Britain – read all about our partners, collaborations, promotions and campaigns over the years.

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