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#travelafrica - 17%

#travelafricatoday - 16%, #travel - 15%, #seewhatsoutthere - 7%, #travelafricastories - 7%, #travellersofinstagram - 7%, #travellive - 7%, #dreamholiday - 7%, #travelersplanner - 7%, #travelisawesome - 7%, pro hashtag data for #travelafricatoday.

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150+ Very Best Travel Hashtags for Facebook, Instagram, and Pinterest

We may have been compensated through an experience or products from the links and companies mentioned in this post. Thank you for supporting my small business. Please see my disclaimer for more info.

I love sharing my travel photos. Unfortunately, I feel like if I am sharing them without a proper hashtag, they aren’t quite as “cool” or “seen” as the photos other travel bloggers and photographers are posting with a hashtag. Hashtags have become very popular, and gone are the days when we knew that cute little symbol as a “pound sign” on the calculator. In this post, we’ll talk about what a hashtag is, why you want to use one, and then I’ll give you a whole list of travel hashtags. You’ve come to the right place for Facebook and Instagram Travel Hashtags!

Unraveling the mystery of the hashtag has been fun for this old grandma. I may be hip, but I’m still learning! Isn’t that part of the fun in this life? Learning new things and sharing them with others? Good news! I did the work of learning so I can share the info with you. You get to read up on the research I did for you! Let’s get into it!

What is a Hashtag Anyway?

A hashtag is that fun little crosshatch symbol that you see all over social media channels these days. Back in my day (I love saying that), a hashtag was known as a pound sign and we used it primarily to indicate weights in measurements when typing. Now, thanks to modern-day social media, including Instagram and Facebook, we call this little symbol a hashtag and it has a whole new use.

Instagram is the most popular place to use a hashtag. A post shared with a hashtag will look like this: #hashtagpost. The symbol # is followed by the words that relate to whatever it is you’re posting. If you’re posting images of travel photography, you should use hashtags with words connected to your travels and what you’re showing in your photo.

Tips for Why You Want to Use a Hashtag?

Personal use.

There are two simple answers to this. First, you can use hashtags to organize your posts and travel photos for organizational purposes. Hashtags are easily searchable on social media, especially on your Instagram account, so it’s easy to find your images back after posting them if you’ve hashtagged them. For example, if you put a common hashtag on all of your photos of your trip to Chicago with the girls, then, later on, you will easily be able to go back and search for those photos with that hashtag. If your friends all use the same hashtag, you will easily be able to find what they’ve posted as well. Choose a unique and specific hashtag, such as #smithgirlsdoChicago2022, so your images will all match in a unique and fun way.

Related: The Top 150+ Captions of Attitude for Your Social Media Posts

Professional Use?

The other reason you may want to use a hashtag is to showcase what you’re posting outside of your group of friends and family. If you are considering moving into the realm of social media influencer or blogger, then your goal on social media is likely to gain followers. Hashtags are perfect for this. Why? Because people can search and follow common hashtags. Even if you aren’t looking to make money out of your posts, it can be a whole lot of fun to see one of your posts gain likes and follows. A popular hashtag, like #puremichigan, will have many followers and would be perfect to use while showcasing photos of the beauty you see when traveling through Michigan. Others who have traveled through Michigan have used this same hashtag.

What Hashtags Should I Use?

Now that we have a basic understanding of what a hashtag is and why we want to use them, let’s talk specifically about travel hashtags and get on to the list of hashtags for you to use!

How Many Hashtags Should I Use?

It is entirely up to you how many hashtags you choose to use. Generally speaking, most social media channels allow a max of thirty hashtags per post. Somewhere between nine and eleven seems to be the magic number to gain the most followers if that is your goal. Each person chooses to use their hashtags for different reasons.

Popular Travel Hashtags for 2022

As of January 2022, here are the top popular Instagram hashtags for travel:

#travel #travelgram #luxurytravel #holiday #traveladvisor #beautifuldestinations #travelagent #wonderfulplaces #emeraldexperience #emeraldvalue #wanderlust #travelgoals #emeraldcruises #cruise #responsibletravel #tourguide #travelplanning #traveltheworld #tourleader #travelconsultant #traveler #travelplanner #rivercruise #adventuretravel #cruiselove #smallshipcruising #instatravel #sustainabletravel #tour #bhfyp

Related: Caption for Nature Photos? 150+ to use for Social Media and Scrapbooks

And here are the Instagram travel hashtag runners-up!

#couples #wildlife #privatedepartures #cruiselife #datesoftraveltosuityou #travelexpert #sightdoing #adventuretour #lovebiz #eventtravel #guidedtours #bookwithatravelagent #privatecar #wildlifephotography #mayflowercruisesandtours #inspiration #sightseeing #planyourholiday #lynnepagetravelpa #caribbean #egypt #luxurycruise #africa #southafrica #safari #botswana #italy #travellater #vitaminsea #dreamnow

If you want to get creative and are less concerned with what’s most popular, check out some of these options:

100 of the Best Spring Captions and Tulip Quotes for Instagram

For Amazing Vacations

One of the best parts of a great vacation in this modern world is sharing your photos as you travel and enjoy the sights! Your friends and family can join in with you on your trip and see where you are each day. We’re never really disconnected in today’s world, are we? But even if you don’t communicate while on your trip, you may want to share photos after your trip. As we talked about above, a unique hashtag will point you and others to all of your common posts. Lucky for you, I have this great list of vacation-oriented travel hashtags! Feel free to mix and match your hashtags and even use these as a basis for creating your own.

#SunsOut #SunsOutBunsOut #Staycation #TravelDiaries #TravelTheWorld #ThrillingView #NeverComingBack #[AnyDestination], i.e. #Malibu or #SwissAlps #NatureLovers #DiscoverRelaxation #Recharging

Related: 150 Aesthetic Captions Proven To Gain Attention on Social Media

Amazing Scenery Photos

If you’re a photographer, and who isn’t these days with the high-quality cameras built right into our phones, you may want to begin using hashtags for your images. Enjoy these popular hashtags used among travelers and photographers in the industry. A great bonus here is that you might get you noticed by someone you admire in the field. It’s a bit of a longshot, but it can’t hurt!

#Photooftheday #MountainViewsAreTheBestViews #Nature #Beautiful #Photographer #EpicScene #NoFilterNeeded #IPulledOverForThis #EpicSunrise #EpicSunset #DestinationAmazing #BeautifulDestination #WonderfulPlaces

Traveling Lifestyle

Are you always on the road or do you make it a point to explore your local sights? Then use some of these common travel photography hashtags for you to use when showcasing your active, traveling lifestyle.

#WanderlustWednesday #TravelTuesday #AlongTheRoad #GirlBornToTravel #TravelingMama #TravelingGrandma #travellifestyle #TravelAddict #TravelPhoto #TravelLife #TravelDiaries #TravelPics #TravelAwesome #Wanderlust #TravelHolic #TravelBug #TravelingDog #TravelingCat #Wanderer #ItsAllAboutTheJourney #TheRoadIsCalling #AndIMustGo

150+ Best Instagram Self Love Quotes and Self Love Captions For Your Selfies

Road Trips and Adventure Hashtags

Everyone loves a good road trip! At least, this roaming grandma does! Here are some fun hashtags travelers love to use for that perfect road trip!

#RoadTrippin #WindowsDownMusicUp #IPulledOverForThisView #GPSForTheWin #Cruisin #BurningRubber #LifeInTheRearviewMirror #HitTheRoadJack #ShutUpAndDrive #TravelBug #MilesOfSmiles #SmilingThroughTheMiles #TakeTheScenicRoute #HeySiri #TheRoadIsCalling #PassTheAuxCord #TopDownHandsUp #RVThereYet #AdventureCalled #IAmNotLost #RevUpTheEngine #Recalculating

Related: 75 Inspirational and Funny Quotes About Traveling with Family

Funny Travel Hashtags

Some people use hashtags to include a mini message with their posts. A funny travel hashtag is just the thing to put a smile on your reader’s face. Use one of these for your next tongue-in-cheek post.

Another great read: How to Protect Images with a Watermarked Photo – Everything You Need to Know!

#AirplaneFood #KicksOnAPlane #AirportCarpet #TheySeeMeRolling #SuitcasePillow #NeverComingHome #OhThePlacesYoullGo #RoadSnacks #SeeYouNever

If you love to travel, check out this fun adventure !

For the Professional Traveler

If your profession allows you lots of travel opportunities, or if you are a travel blogger or photographer, check out any of these great choices for your Instagram posts. Travel photographers and bloggers use these hashtags for marketing and to gain followers.

#TravelLife #LiveIntrepid #LaptopLifestyle #NomadicLife #TravelBlog #TravelBloggers #TravelBlogging #BloggersOfInstagram #DigitalNomad #BloggerLife #ThatTravelBlog #Travelpreneur #WorkAbroad #NomadicLife #BloggersLife #BlogLife

Related: Need an Attitude Status for Boys and Men? 150+ to Use for Social Media and Scrapbooks

Wrapping It Up

Whether you travel for fun or work, and whether you post on social media for fun or work, you can benefit from a hashtag on your posts. After all, the sky is the limit when it comes to creating your hashtags. If you need a hashtag for something other than travel, you can use a site like THIS to give you ideas for just about any subject. These 150+ examples are just the beginning of the many, many, many options you can use when labeling your travel photos. Have fun! And if you have a favorite hashtag, please share it with me in my Facebook Group HERE or the comments below!

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Best africa hashtags (#africa) for Instagram, Youtube, Twitter, Pinterest, TikTok, Facebook

Best africa Hashtag for social media like Instagram, Youtube, Twitter, Pinterest, TikTok, Facebook, Instagram Reels and Stories. Check out the #africa related hash tag trends. Below are the the best hashtags for africa .

List 1: Popular #africa hashtags

#africa #wildlife #Africa #fusionfridays #naturephotography #southafrica #fashion #nature #usa #safari #travel #love #newyork #beautiful #wildlifeprotection #wildlifephotography #photooftheweek #photobyhotinri #hotinri #HotinRImagazine #Hotinridotcom #lituationalert?????????? #itsnotlitifimnotthere??? #Hotinri #hotinridotcom #franchisereport #thefranchiseairwaves #providence #Rhodeisland #Boston

List 2: Popular #africa hashtags

#Massachusetts #Florida #Miami #Atlanta #Liberia #hiphop #bottlegirls #sports #capeverde #rap #marketing #australia #germany #wildlife_inspired #wildlife_perfection #wildlifeowners #african #animallovers #lion #kenya #russia #canada #wildlifesafari #wildlifetrust #wildlifeperfection #wildlifeart #wildlifefreak #wildlifecentral #wildlife_captures #wildlifetattoo

List 3: Common Like and Follow hashtags to use with any post

#follow #instalike #instadaily #followforfollowback #like #followme #like4like #commentforcomment #follow4followback #f4f #likeforlike #igers #likes4like #like4follow #followforfollow #follow4follow #followforlike #follow4like #likes #likeme #instafollow #followback

List 4: Common photography hashtags to use with any post

#photooftheday #picoftheday #photo #igdaily #photographer #foto #instapic #instgood #instagram #insta #instamoment #ootd #photography #instagood #instapic

List 5: Other tags related to #africa

#wildlifesanctuary #wildlifetour #wildlife_shots #wildliferescue #wildlifelovers #wildlifeofinstagram #animals #lions #uae #ksa #kuwait #japan #california #q8 #datsun #nissan #skyline #classic #auction #car #race #bahrain #texas #dubai #dubaimall #festivalcity #sharjah #iraq #alahmarmotors #abdullahalahmar

Most popular africa (#africa) hashtags for Instagram, Youtube, Twitter, Pinterest, TikTok, Facebook, Instagram Reels & Stories, Youtube shorts, and other social media platforms

Almost all social media platforms support hashtags. As these become followable links, Use of proper hashtags definitely boosts your audience reach.

• Instagram supports up to 30 tags per post
• Pinterest has supports for up to 20 tags
• Twitter recommends no more than 2 hashtags per Tweet as best practice, but you may use as many hashtags in a Tweet as you like.
• Facebook doesn't have any limit to the number of hashtags.
• There are no limits to the number of hashtags you can use in a post on LinkedIn .
• YouTube allows you to use as many tags as you would like. However, you can use a max of 30 characters per tag, and the text field accepts up to 500 characters.
• Tumblr lets you add up to 30 tags to a post. Tumblr's search indexes the first 20 tags.

Explore Related Tags

Explore popular hashtags

Top Travel Hashtags To Grow Your Instagram Account

Instagram and travel go hand in hand these days, with influencers and travel bloggers sharing their exotic lifestyle and holiday tips on the platform.

But with so much travel photography on Instagram, it’s getting harder than ever to stand out. Using the right hashtags will help your travel posts stand out and get more likes.

Discover better hashtags to reach the more people, grow your follower count and get more engagement on your posts.

This list of travel hashtags will help you choose the correct hashtags for different kinds of travel posts! Simply copy & paste the hashtags most relevant to your content…

⭐️ More hashtag strategy tips:  All-In-One Guide To Instagram Hashtags  ⭐️

1. Most Popular Travel Hashtags 2. Luxury Travel Hashtags 3. Adventure Hashtags 4. Beach Hashtags 5. City Hashtags 6. Solo Female Traveller Hashtags 7. Family Travel Hashtags 8. Honeymoon Hashtags 9. Travel Video Hashtags 10. Schedule Hashtags in Advance

1. Most Popular Travel Hashtags

These are some of the biggest and most used travel hashtags on Instagram! While they’re a sure-fire way of reaching new people in your audience, we recommend using a handful of these high volume hashtags mixed with smaller, specific travel hashtags.

#Travelgram #Travelholic #Travelbook #Traveller #Travel_Captures #Instatravel #SeeTheWorld #TravelTheWorld #TravelAddict #Travellingram #TravellingThroughTheWorld #TravelIsLife #TravelWithMe #TravelCouple #WorldTraveler #MyTravelStory #WanderingSoul #TravelMoments #JustTravel #Globetrotter #NextDestination #LetsTravel #HappyTraveller #TravelTips #TheBestDestinations #TravelInspiration #TravelJunkie #WorldExplorer

2. Luxury Travel Hashtags

For the high-end traveller showing us the most beautiful hotels and spots across the globe! Luxury travel dominates a large space on Instagram due to celebrities and travel influencers sharing their most lavish trips. If you’re sharing luxury travel content use these hashtags to get more likes:

#LuxuryTravel #LuxuryHotelsWorld #LuxuryTraveller #BespokeTravel #LuxuryVillas #LuxuryTrip #TravelLuxury #DreamHoliday #LuxuryEscapes #BestResorts #VacayGoals #DreamDestination #LuxuryHoliday #LuxuryWorldTraveller #LuxuryLifestyle #LuxuryTravelDaily #LuxuryLocation #NeverGoingHome #LuxuryVacation 

Visually plan your social content. Instagram, TikTok, Twitter, Facebook, LinkedIn + Pinterest

3. Adventure Hashtags

If hiking in the great outdoors is more your cup of tea, there are thousands of Instagram users who are with you! When posting outdoorsy content, use these adventure hashtags to reach the right people:

#LifeIsAnAdventure #AdventureTime #Adventurer #ExploreTheWorld #GoExplore #SeekAdventure #GoPlaces #NotLost #HikingAdventures #AdventureOn #StayAndWander #GoneOutdoors #Adventure_Culture #ChooseAdventure #GetOutStayOut #AdventureAddict #AdventureInspire #AdventureTillWeDie #AdventureThatIsLife #RoamThePlanet #AdventureSeeker #NeverStopExploring #EarthOutdoors #FindYourAdventure

4. Beach Hashtags

Sand, sea, sun and salt…can only mean one thing! Our Instagram feeds are full of white sand beaches and crystal blue oceans, and these are the top beach hashtags for your travel Instagram:

#Beaching #BeachLife #SandAndSun #SaltyAir #PalmTrees #SeaWaves #LifesABeach #Beachscape #SunsetBeach #BeachBabe #Beachy #BeachVibes #OceanVibes #SaltEscape #BeachHairDontCare #BeachBum #Aquaholic #SeasTheDay #BeachDaze #BeachDay #SandInMyToes #SaltySoul #BeachTherapy #RestingBeachFace #BeachLiving #BeachLifestyle #LifeByTheBeach

5. City Hashtags

From the coast to the capital, share your city travel photos on Instagram with these city hashtags. Remember to always include the place names of the cities (and anything else) you’re visiting! This way fellow travellers will be able to find your posts and learn from your tips.

#CityBreak #CitySightseeing #LoveThisCity #CityTrips #CobbledStreets #CitySights #CityTravel #Siteseeing #ExploringTheCity #CityView #CitiesOfEurope #BeautifulCity #CityLove #CityShot #CityWalking #CityScene #Cityscape #CityCaptures #CityExplore #CitySunset #CityLights #CityAtNight #CityLife #AmazingCity 

Find the best time to post, track your follower growth, and understand what content works best with post and account analytics.

6. Solo Female Traveller Hashtags

Instagram offers a great community for women travelling alone! Many travel influencers and bloggers are solo female travellers, and have set up trending hashtags to connect other women travelling and exploring by themselves…

#TravellingSolo #SoloTravel #TravellingAlone  #Wanderer #SoloFemaleTraveller #SoloFemaleTravel #TravelGirlsGo #SheIsNotLost #SheWhoWanders #JourneyOfGirls #TravelGirlsHub #DameTravel #WeTravelGirls #TravelGirlsGo #WomanTraveler #WomanTravel #GirlsWhoTravelSolo #GirlsTravelDiary #WomenWhoTravel #WomenWhoExplore #Travelette #SheExplores 

7. Family Travel Hashtags

If you’re travelling with young ones, you’re not alone! Many families take to the world with their children and document their adventures on Instagram. Use these family travel hashtags to get your posts in front of the right audience:

#FamilyTravels #TravelFamily #FamilyVacay #TravelFam #FamiliesWhoTravel #ParentsWhoWander #FamilyTravelTribe #TravelMadFam #GoWithNugget #TravelBrood #LoveYourTimeTogether #TravellingWithKids #LPKids #ExploringFamilies #FearlessFamTrav #TravelMum #TravelDad #FamilyAdventure #LitteTraveler #OurTribeTravels #KidsThatTravel 

8. Honeymoon Hashtags

Travel couples are big news on Instagram. When else do couples treat themselves to a trip as big as their honeymoon?! Expect paradise water bungalows and rose petals…join in with these honeymoon hashtags for Instagram:

#Honeymoon #HoneymoonDestination #HoneymoonTime #HoneymoonTrip #Honeymooning #HoneymoonTravel #Honeymooners #DreamHoneymoon #RomanticPlace #HoneymoonVibes #RomanticGetaway #HoneymoonBungalow #JustMarried #InParadise #HoneymoonInspo #HoneymoonInParadise #OverWaterBungalow #MrAndMrs #HoneymoonIsland #TravelBuddyForLife 

9. Travel Video Hashtags

Drones, GoPros and  advanced mobile editing software make travel videos a huge content area on Instagram. More and more influencers are sharing posts and IGTV videos of their travels, despite the max time limit making it a challenge to cram an entire trip into a 1 minute video. Here’s a selection of travel video hashtags you can use on Instagram:

#TravelVideo #TravelVideography #TravelVideos #TravelVlog #TravelVideoDiary #TravelVlogger #VlogTravel #Drone_Countries #DroneWorld #DroneNature #DroneVideography #StreetVideography #TravelDocumentary #TravelMoments #TravelCapture #TravelFootage

Visually plan your posts. Drag & drop everywhere in seconds ✨

Hashtag Tips

When hashtagging, it’s important not to overload or spam your posts with hashtags that don’t work and could result in you getting shadow-banned.

The trick is to use a few generic and a few niche specific hashtags to give you the best reach – just make sure they are always relevant to the photo, video or story you’ve posted.

Check out our  All-In-One Guide To Instagram Hashtags  here for more tips!

For more top Instagram hashtags by niche, take a look at our other guides:

Top Photography Hashtags 📸 Top Food Hashtags 🍕 Top Fitness & Health Hashtags 🏋️‍♀️ Top Fashion Hashtags 👗

Schedule Hashtags In Advance

By   scheduling your posts  in advance together with your chosen hashtags, you will save time growing your Instagram account! 🤩

With  Hopper HQ  you can:

• Search for the most popular hashtags
• Add hashtags to your caption
• Add hashtags to your first comment
• Schedule your post and first comment in advance
• Set and forget – Hopper HQ posts automatically for you!

Here is Hopper HQ’s hashtag search and selector in action:

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Visually plan your social content. Instagram, TikTok, Twitter, Facebook, LinkedIn + Pinterest.

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The 49 Best Hashtags for the Travel and Tourism Industry

This content discusses how millennials prioritize experiences over material possessions and the importance of social media presence for travel businesses.

Younger generations are trading in their need for buying ‘things’ in pursuit of experiencing the world. Not to say millennials don’t spend their money on tangible stuff, but the stuff they’re spending money on is different than the generations of yesteryear. Most likely, you won’t find a 30-something’s household stocked with dish sets and porcelain figurines. Instead, you’ll find plane tickets and photographs of travels abroad.If there’s one thing millennials love as much as travel, it’s social media. After all, if they can’t post that epic selfie with Machu Picchu as the backdrop, did it ever really happen? From this, we can assess that Instagram is either fueling the travel boom, or the travel boom is fueling the use of Instagram. As such, travel and tourism businesses need a strong social media presence to stand out. Using hashtags in conjunction with social media marketing is a great way to help your business get found, as well as make a lasting impression. Using branded hashtags is a powerful marketing strategy that really works. Use these popular hashtags in your social media marketing and keep reading for a clever branded hashtag promotion idea to boost engagement with your brand.

Travel Hashtags

• #traveltuesday
• #travelblog
• #travelblogger
• #familyvacation
• #destinationwedding
• #grouptravel
• #allInclusive
• #photooftheday
• #traveltips
• #photography
• #travelphoto
• #wanderlust
• #traveldiaries

Create a branded hashtag and encourage followers

Did you know that Instagram allows you to follow a hashtag? Create a branded hashtag that is unique to your business and entice followers by continually offering giveaways and promotions in posts using that hashtag.Much like telling your audience “Follow us on Facebook for exclusive offers,” you can do the same thing with a specific hashtag. And, offering regular giveaways and promotions will keep the audience captive - a great conduit for additional marketing.For example, in this giveaway, do you see how they’ve used #contestalert in their post? If you opt in to follow #contestalert, you’ll see any posts using that hashtag in your feed. Pretty cool, right?http://www.instagram.com/p/Bt0m-WLH-hT/?utm_source=ig_web_copy_linkSo, if you set up a branded hashtag - for the sake of this contest example, we’ll use #vresortscontestalert - and asked your audience to follow it, they will see all the posts using that hashtag. Think of the potential! Offering regular contests with your branded hashtag will entice more followers, plus, when anyone uses that hashtag, followers will see those posts as well.Now that you’ve got some tools to help increase your reach and following, there are a few logistics to consider. Selecting a winner truly at random poses a problem, especially if you have hundreds or thousands of entries. How do you do it? You can import comments as entries into contest software like ShortStack where you can use a random entry selector to pick your winner(s). With ShortStack, you’ll also be able to store the entries for future marketing. Read more about using comments as entries from both Instagram and Facebook .As a bonus, use these popular hashtags in conjunction with your branded hashtags to boost your giveaway or promotion’s discoverability.Best Hashtags for Contests and Promotions

• #[yourbrand]contest
• #contestalert
• #contestentry
• #sweepstakes
• #[yourbrand]sweepstakes
• #[yourbrandgiveaway]
• #winitwednesday
• #competition
• #[yourbrand]win

Want more hashtags, more promotion ideas and more ways to increase engagement and sales? Check out the articles in our Best Hashtag series .

See how easy it is to create your first Instagram contest or promotion.

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About the author

Jessica Miller-McNatt has been with ShortStack for over a decade and has served in every role from Marketing Team Lead to Customer Success. Her journey in martech continues to fuel her fascination for what drives growth. Jessica's favorite weekends are spent in the North Georgia mountains, chasing waterfalls and exploring with her family.

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79 Best Travel Hashtags For Instagram (Travel & Tourism)

Hashtags are more than just a social media trend; they are powerful tools for enhancing visibility and engagement. Hastags are not limited to Instagram, you can use hashtags on YouTube to boost views or even TikTok to reach more targeted TikTokers! For example, if you wanted to reach users from USA , you could use local hashtags like #NYC.

For travelers, the right hashtags can connect them with a global audience, sharing their experiences and discoveries with like-minded individuals.

For travel bloggers, family travel hashtags are not just about visibility—they also provide opportunities to connect with brands, participate in community discussions, and even get featured on prominent social media pages or travel platforms.

Most Popular Travel Hashtags For Tourism

General Travel Tags

Trending hashtags such as #Travel, #Adventure, and #Vacation are immensely popular across various social media platforms. 

While these tags for travel influencers are broad and can enhance the visibility of your travel posts, they are also highly competitive due to the sheer volume of content associated with them. 

As a result, your posts might get lost in a sea of similar content, which could reduce their effectiveness in reaching a targeted audience who is genuinely interested in specific travel experiences or advice.

• #SeeTheWorld
• #Backpacking
• #TravelLife
• #SoloTravel
• #TravelTips
• #TravelAddict
• #VacationMode
• #VacationTime

Source: These hashtags we’re analysed using hashtag analytical tool HashTagsForLikes.

Destination-Specific Tags

Using destination-specific hashtags can be extremely beneficial for reaching audiences interested in specific locations more effectively. 

Tags like #VisitJapan, #ExploreCanada, or #DiscoverItaly help segment your content into categories sought after by Instagram users on Instagram feeds planning trips to these countries or curious about these cultures. 

These travel hashtags not only improve the discoverability of your travel posts but also connect you with audiences seeking detailed travel tips, cultural insights, or hidden gems in these locations.

• #VisitJapan
• #ExploreCanada
• #DiscoverItaly
• #ParisVibes
• #NYCExplorer
• #LondonLife
• #SeeAustralia
• #TravelMexico
• #VisitIndia
• #ExploreGermany
• #BrazilAdventures
• #ThailandTravel
• #SpainVacation
• #VisitNorway

Activity-Specific Tags

Focusing on particular activities through travel hashtags can greatly enhance engagement with your content. 

Tags such as #HikingAdventures, #CityTours, or #BeachLife appeal to Instagram users with specific interests in these areas. 

When you use these tags, your content reaches those who are most likely to appreciate and interact with your detailed travel posts about certain activities. 

This focused approach helps attract an engaged audience that is keen on exploring specific aspects of travel, such as outdoor adventures or urban explorations.

• #HikingAdventures
• #MountainBiking
• #ScubaDiving
• #CampingLife
• #CulinaryTravel
• #FishingTrip
• #WineTasting
• #HistoricalSites
• #RoadTripping

Niche Travel Hashtags

For solo travelers.

The hashtag #SoloTravel is invaluable for individuals who embark on solo journeys. 

It allows them to share their unique experiences with travel influencers, ranging from self-discovery to the practical aspects of solo travels, such as safety tips and the best places to eat alone. 

This hashtag not only helps in cataloging personal journeys but also builds a community of solo travelers who can exchange advice and encouragement, enhancing the solo travel experience.

• #SoloJourney
• #SingleTravel
• #OneManWolfPack
• #TravelAlone
• #SoloExplorer
• #SoloAdventures
• #SingleAdventurer
• #LoneTraveler
• #MeMyselfAndI
• #SoloVoyager
• #SoloWanderer
• #IndependentTravel
• #SoloTravelTips

Eco-Friendly Travel

Using trending travel hashtags like #EcoTravel promotes environmentally responsible travel practices. 

This type of content is crucial for an Instagram account raising awareness about sustainable tourism practices, such as supporting local economies, minimizing plastic use, or staying at eco-friendly accommodations. 

The #EcoTravel hashtag connects like-minded travelers who prioritize minimizing their environmental footprint while exploring new places.

• #SustainableTravel
• #GreenTravel
• #EcoTourism
• #ResponsibleTravel
• #TravelGreen
• #EcoFriendly
• #Sustainability
• #LowImpactTravel
• #EcoConscious
• #NatureLovers
• #Conservation
• #EcoAdventures
• #GreenTourism
• #EnvironmentalTravel

Luxury Travel

For a more refined audience interested in high-end travel experiences, travel video hashtags such as #LuxuryTravel are perfect. 

This niche tag helps attract viewers looking for content about luxury accommodations, exclusive experiences, gourmet dining, and high-quality service. 

Using #LuxuryTravel for your Instagram reels can enhance your content’s appeal to those who enjoy the finer aspects of travel and are looking for recommendations that meet their elevated standards.

• #LuxuryTravel
• #HighEndTravel
• #LuxuryLife
• #OpulentJourney
• #LuxuryDestinations
• #LuxuryResorts
• #LuxuryHotels
• #FiveStarTravel
• #PremiumTravel
• #EliteTravel
• #LuxuryExperiences
• #SumptuousTravel
• #LuxuryTraveler
• #LuxuriousEscape
• #AffluentTraveler

The Importance of Trending Travel Hashtags 

Enhancing content reach.

In the world of travel, where new experiences and visuals are constantly shared, luxury travel hashtags are crucial tools for amplifying the reach of social media posts. 

By utilizing relevant travel hashtags, content creators can expose their travel stories to a broader audience beyond their immediate followers. 

This is particularly vital for capturing the essence of new locations, which could enthrall an audience that is actively searching for real and authentic travel experiences. 

Hashtags help bridge the gap between content creators and content seekers, bringing global destinations to potential travelers’ fingertips.

Connecting with Communities

For many travelers, hashtags are more than just a tool for visibility—they are a means of connecting with others who share similar passions and interests. 

Whether it’s finding someone who has navigated the same remote hiking trails or connected with local cultures, most popular travel hashtags facilitate these connections. 

Travelers can share their experiences under specific hashtags, which allows others who are planning similar trips to find authentic advice and real-life recommendations. 

This community-building aspect of luxury travel hashtags is invaluable, as it leads to exchanges of travel tips, safety advice, recommendations for must-see spots, and sometimes even personal connections that can last a lifetime. 

This shared knowledge base can greatly enhance the travel experience, providing insights and information that are not always available through traditional travel guides or websites.

Using trending travel hashtags effectively can expand your social media reach, connect you with the travel community, and enhance your online presence.

Interested about hashtags? Read out other in-depth guides about: music hashtags , photography hashtags , art hashtags and beauty hashtags .

Experiment with different combinations of trending hashtags to discover what works best for your content and audience. 

Staying adaptable with your hashtag strategy can lead to significant benefits in how your travel content is received and engaged online.

Frequently Asked Questions

How can i determine which right hashtags will best suit my travel content.

To determine the most suitable travel photos hashtags for your travel content, consider the specific focus of your post. 

If you’re highlighting a location on your Instagram account, look for popular destination-specific travel videos hashtags that might already have a following, such as #VisitNorway or #SoCalLife for Southern California. 

For activity-based content, use travel video hashtags that describe the activity, like #ScubaDiving or #MountainBiking. 

Additionally, tools like Instagram’s search function can show you how many social media posts are using a particular hashtag and suggest related hashtags, which can help you gauge their popularity and relevance.

Are there any tools available to help manage and analyze the effectiveness of my family travel hashtags?

Yes, several tools can help you manage and analyze the effectiveness of your travel photos hashtags for your Instagram feeds. 

Platforms like Hootsuite, Buffer, and Sprout Social provide hashtag analytics that can track engagement and reach. 

These tools can help you understand which family travel videos hashtags are performing well, allowing you to adjust your strategy accordingly. 

Additionally, apps like HashTagsForLikes (Top rated) and RiteTag offer real-time hashtag suggestions and performance analytics specifically designed to enhance hashtag engagement.

How often should I refresh my travel video hashtags strategy for travel content?

Your hashtag strategy should be reviewed and refreshed periodically to align with changing trends, seasonal topics, or new destinations you’re covering. 

Typically, reviewing your strategy monthly or quarterly is a good practice. Keep an eye on emerging trends and popular hashtags within the travel community. 

Adapting your family travel hashtags to include timely topics, such as #SummerTravel during vacation season or #WinterEscapes, can also boost engagement by tapping into current user interests and seasonal activities.

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Guide to Best Instagram Hashtags & 30 Travel Niche Captions

Last Updated on February 27, 2024 by The Digital Travel Expert

Explore the power of crafting and incorporating Instagram hashtags and captions within your travel content strategy for maximum brand reach and engagement.

In the digital age, social media platforms like Instagram have become indispensable tools for travel and hotel brands to showcase their offerings and engage with potential customers.

Among the plethora of features available on Instagram, captions and hashtags stand out as crucial elements for boosting visibility and engagement.

In this comprehensive guide, we’ll delve into how Instagram travel hashtags and captions work specifically for travel and hotel brands, backed by data and insights from industry experts.

Let’s get started.

Table of Contents

Understanding Instagram Captions

How do hashtags work on Instagram? Instagram captions serve as the textual accompaniment to your visual content, providing context, storytelling, and calls to action. Captions play a crucial role in grabbing your audience’s attention, communicating your brand’s message, and fostering engagement.

Here’s how travel and hotel brands can leverage captions effectively:

• Tell a Compelling Story : Captions offer an opportunity to narrate the experience, highlight unique features, or share interesting facts about your destination or property. Craft Instagram travel captions that evoke emotions and resonate with your audience’s aspirations.
• Incorporate CTAs (Call to Action) : Any travel social media content strategy aims to entice action. You should then encourage engagement by prompting users to like, comment, share, or tag friends in your posts. For instance, ask followers to share their favorite travel memories or tag someone they’d love to explore your destination with.
• Include Relevant Keywords : Incorporate relevant keywords related to travel, hospitality, and your destination to improve discoverability. However, ensure that the keywords seamlessly blend into your caption and avoid keyword stuffing.
• Keep it Concise and Scannable : While storytelling is important, keep your captions concise and scannable. Users often scroll quickly through their feeds, so aim to capture attention within the first few words.

Harnessing the Power of Instagram Hashtags

How to use hashtags on Instagram to enhance your posts or reels? Hashtags play a pivotal role in your travel brand’s Instagram marketing strategy by categorizing your content and making it discoverable to users interested in specific topics.

Here’s how travel and hotel brands can make the most of hashtags:

• Research Relevant Hashtags : Conduct thorough research to identify trending and relevant hashtags within the travel and hospitality niche. Tools like Instagram’s built-in search feature, or third-party apps such as Hashtagify or Keyhole, can aid in discovering popular hashtags.
• Mix Popular and Instagram Niche Hashtags : Strike a balance between using popular, high-volume hashtags (#Travel, #Wanderlust) and niche, targeted hashtags specific to your brand or location (#LuxuryTravel, #BeachResort). This approach ensures your content reaches a broad audience while also targeting users with specific interests.
• Create Branded Hashtags : Develop unique branded Instagram hashtags that represent your travel brand or hotel. Encourage guests to use these hashtags when sharing their experiences, thereby creating user-generated content and fostering a sense of community around your brand.
• Stay Current and Seasonal : Capitalize on trending topics, holidays, or seasonal events by incorporating relevant hashtags into your posts. This allows your travel content to align with current conversations and trends , increasing its visibility and engagement potential.

Data-Driven Strategies:

According to a study by Sprout Social , posts with at least one hashtag average 12.6% more engagement compared to those without hashtags. Additionally, research by HubSpot indicates that Instagram captions with emojis receive higher engagement rates, with a 15% increase in interaction compared to captions without emojis.

Furthermore, data from Skift reveals that 48% of Instagram users rely on the platform for travel inspiration, highlighting the immense opportunity for travel and hotel brands to connect with potential customers through captivating visuals and compelling captions.

How to Find the Right Hashtags For Your Instagram Travel Account

To effectively search hashtags on Instagram in the travel and hospitality sector that match your content, travel niche, and target audience, start by identifying keywords relevant to your content and travel niche .

Utilize Instagram’s search bar to explore related hashtags, paying attention to the number of posts and engagement levels for each hashtag.

Aim for a mix of popular, moderately popular, and niche-specific hashtags to broaden your reach while targeting your ideal audience.

Additionally, explore what hashtags your competitors or travel influencers in your niche are using to gain insights into effective hashtag strategies.

However, avoid using overly generic or irrelevant hashtags, as they may attract the wrong audience or get lost in the sea of content.

Similarly, steer clear of using banned or spammy hashtags, which could negatively impact your account’s visibility or reputation.

Instead, focus on hashtags that accurately represent your content, evoke emotion, and resonate with your target audience, fostering meaningful connections and engagement.

Don’t Fall For Instagram Hashtags For Likes in the Travel and Hospitality Industry

In the travel and hospitality industry, while garnering likes through Instagram hashtags can certainly boost visibility, focusing solely on this metric overlooks the more profound impact of cultivating meaningful connections with a relevant audience.

Think of an Instagram hashtag strategy that goes beyond likes!

Travel content resonates deeply when it speaks to the desires, dreams, and aspirations of the audience, evoking emotions and inspiring wanderlust.

By crafting compelling narratives, breathtaking visuals, and authentic experiences , brands can forge genuine connections that transcend mere likes, fostering loyalty and trust among their followers.

Engaging with an audience that shares a passion for travel not only enhances brand reputation but also cultivates a community of advocates who are more likely to advocate for and revisit the brand.

Ultimately, in the competitive landscape of travel and hospitality, prioritizing meaningful connections over superficial metrics ensures sustainable growth, loyalty, and lasting impact.

Instagram Captions and Hashtags For 30 Travel Niches

Most popular Instagram hashtags and captions for luxury travel and hotel brands across 30 different niches. These captions and hashtags could match your Instagram Luxury Travel marketing campaigns.

Top Instagram hashtags for Wildlife Safaris

These best Instagram hashtags for Wildlife Safaris are perfect for adventure seekers , nature enthusiasts, and wildlife photographers looking to share their unforgettable experiences in the heart of the wild.

Wildlife vacation is one of the most profitable travel niches for bloggers, influencers and tour businesses.

Whether you’re a seasoned traveler longing to immerse yourself in the untamed beauty of nature or an aspiring explorer seeking inspiration for your next safari , these hashtags offer a gateway to a world where every moment is a captivating encounter with the wonders of the animal kingdom.

Here are some creative Instagram hashtags trending in wildlife safaris along with related captions:

Above African Wildlife Instagram trending hashtags and captions aim to evoke the sense of adventure, wonder, and awe that comes with experiencing a wildlife safari. Feel free to mix and match or modify them according to your brand’s voice and style!

Best Instagram Reels hashtags for Tour Businesses

You’d want the most popular hashtags on Instagram in tourism to ensure your content reaches a broader audience, maximizing exposure for your travel experiences or business. By leveraging these hashtags, you tap into a global community of travelers, amplifying engagement and fostering connections with like-minded adventurers around the world.

Here are 15 creative and popular hashtags in the tourism industry along with related captions

These hashtags and captions can help travel enthusiasts and businesses alike to showcase their experiences, inspire others, and build a vibrant community of travelers on Instagram.

Romantic Vacation-Related Instagram Hashtags

Those who seek to escape into a world of luxury and love, where every moment is a cherished memory waiting to be created, would find solace in using romantic vacation-related Instagram hashtags.

Whether it’s Instagram travel couples celebrating anniversaries, honeymooners embarking on new adventures, or partners rekindling their spark amidst opulent settings, these hashtags offer a virtual gateway to share their most intimate and unforgettable moments with the world.

Here are 15 creative Instagram hashtags best suited for luxury romantic vacations , and Instagram travel couples, along with related captions:

FAQs on Instagram Hashtag Strategy in The Tourism Industry

How can i leverage seasonality in my hashtag strategy for tourism marketing.

Incorporate season-specific hashtags to capitalize on peak travel times and align your content with current trends and events.

How many hashtags should I use per post in the tourism industry?

Wondering which number of hashtags to use on your Instagram travel account? Aim for a mix of broad and niche hashtags, typically between 10 to 15, to maximize exposure without overwhelming your caption.

How can I measure the effectiveness of my travel Instagram hashtag and caption strategy?

Track engagement metrics such as likes, comments, shares, and follower growth, and analyze hashtag performance through Instagram Insights or third-party analytics tools to evaluate effectiveness and make informed adjustments.

What are the top 10 hashtags on Instagram that get the most likes?

The top 10 hashtags on Instagram that receive the most likes vary over time due to trends and user behavior. However, some consistently popular ones include #love, #instagood, #photooftheday, #fashion, #beautiful, #happy, #cute, #travel, #summer, and #food.

Are hashtags still relevant in 2024 Instagram?

Yes, hashtags remain relevant in 2024 for Instagram travel accounts. You should focus on relatability in your Instagram content strategy when utilizing hashtags.

How can I craft compelling travel captions?

Be authentic, concise, and descriptive, incorporating storytelling, emotions, questions, and calls to action to captivate your audience.

Should I include travel-related quotes in my captions?

If relevant to your content and brand identity, quotes can add depth, inspiration, and relatability to your travel posts

How do I maintain consistency in my travel Instagram captions?

Establish a consistent tone, voice, and style reflective of your brand identity, ensuring coherence across all posts.

What role do captions play in travel Instagram posts?

Captions complement visuals by providing context, storytelling, and personal connection, enhancing engagement and fostering meaningful interactions.

How can I research effective travel hashtags ?

Utilize Instagram’s search function, explore competitor profiles, and employ third-party tools like Hashtagify or Keyhole for hashtag research.

Should I create my own branded travel hashtags?

Yes, branded hashtags promote brand recognition and encourage user-generated content, fostering community engagement.

In conclusion, Instagram captions and hashtags are powerful tools for travel and hotel brands to enhance their online presence, engage with audiences, and drive business growth. By crafting compelling captions that tell a story, incorporating relevant hashtags, and leveraging data-driven strategies, brands can effectively reach and resonate with their target audience on one of the world’s largest social media platforms. Embrace the art of storytelling, harness the power of hashtags, and watch your brand’s Instagram presence soar to new heights in the competitive landscape of travel and hospitality.

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60 Instagram Hashtags for Travel Bloggers

Researching Instagram hashtags is boring! There, I said it for you. You probably enjoy taking amazing photos and sharing them with edgy captions to make your friends envious. But I doubt strategising an effective hashtags strategy so you can amplify your reach is on your “fun-to-do list”.

I have already shared “30 Instagram Hashtags to Get Your Travel Photos Featured” . But I wanted to go into a little more detail for those travel bloggers out there like me. This will also give you more of an idea on what’s inside my “Ultimate List of 3,000+ Travel Hashtags for Instagram” , especially for anyone who is still on the fence about investing $19.95 towards your journey as a professional travel blogger!

Remember, 100% of your payment goes to micro-finance entrepreneurs in developing countries with Care International UK.

A quick guide on how to get ranked as a top post in your favourite hashtag feeds

There’s no point delivering a bunch of hashtags and letting you loose on the social media world without showing you how to use them.

With great hashtags, comes great responsibility. It seems trivial but mastering Instagram hashtags can make or break the growth of an account.

The aim of the game is to rank as a top post in your chosen hashtags. This will amplify your reach and maximise your exposure by remaining in the top 9 posts for a few hours or even a few days. If you successfully rank as one of the “Top Posts”, the more posts in the feed the better. However, this isn’t necessarily good advice because popular hashtag feeds are highly competitive. Using hashtags with ms of posts will get you few quick likes but with an endless series of new posts, yours will disappear from the feed in seconds.

To heighten your chances of ranking as a top post, aim for feeds with less than 300k or less than 1 m posts depending on your engagement ratio. When you rank as a top post in smaller hashtags, your engagement will snowball and you are likely to get featured in larger feeds.

Start low. Aim high.

• 10 hashtags with feeds of < 250k posts
• 10 hashtags with feeds of < 500k posts
• 8 hashtags with feeds of < 1m posts
• 2 hashtags with feeds of > 1m posts

Here we go!

TL;DR You can always skip to the end of each section to copy and paste my hashtags into your next Instagram post.

Table of Contents

Follow me on Instagram @thattravelblog !

Hashtags 1 to 10: General Travel

#wanderlust #adventureseeker #doyoutravel #travelmore #goexplore #wonderfulplaces #openmyworld #lovetotravel #adventurethatislife #roamtheplanet

1. #wanderlust

I’ll start with one everyone should know, #wanderlust!

This is the largest hashtag feed I will share in this blog post. It’s not as effective to use these hashtags unless you are a huge account that can get featured.

> 100m posts

2. #adventureseeker

Instead of popular posts like #adventure and #wanderlust, try smaller hashtags like #adventureseeker to give you more chance in ranking as a top post.

> 1.5m posts

3. #doyoutravel

A hashtag that originates from the legendary Instagram master, Jack Morris @doyoutravel. The funny thing is, I’m not sure if he even uses it himself. #toobigtofail

> 5m posts

4. #travelmore

Who doesn’t like to #travelmore?

5. #goexplore

A little less popular but with over 1 million posts, it will decrease your chances of getting ranked in the top 9 in comparison to hashtags with less than 1 million posts in the feed.

> 4m posts

6. #wonderfulplaces

A few more general hashtags that apply to most posts about travel!

> 2m posts

7. #openmyworld

For accounts pushing 1k likes per post, you still have to get pretty lucky to get featured in one of these hashtags. But it’s worth reserving a few out of your maximum of 30 hashtags allowed per post.

8. #lovetotravel

I really do.

> 3m posts

9. #adventurethatislife

“Life, oh life. Ohhhh life.” – Des’ree 1998

In the next section, you will find hashtags specifically for travel blogging.

10. #roamtheplanet

The final hashtag for my general travel section.

Hashtags 11 to 20: Blogging

#travelbloggers #travelblogging #bloggersofinstagram #tblogger #thattravelblog #bloggerlife #bloggerslife #bloglife #travellifestyle #travelpreneur

11. #travelbloggers

Shout out to all of my fellow travel bloggers! You are reading this post because you are one so here are 10 hashtags dedicated to our industry.

Notice how I am ignoring overly competitive hashtags like #travelblog, #blog, and #blogger.

View this post on Instagram A post shared by Dave Weatherall (@thattravelblog) on Jan 15, 2020 at 4:15am PST

12. #travelblogging

Another relevant keyword while keeping within reasonable competitive standards.

> 750k posts

13. #bloggersofig

Are you a blogger of Instagram?

> 80k posts

14. #tblogger

I love finding hidden gems like this one.

> 350k posts

15. #thattravelblog

You didn’t think I was going to share a post about Instagram hashtags without sharing my own, did you?! A big thanks to everyone who has tagged my hashtag this year, I will continue to feature my favourites.

> 500k posts

16. #bloggerlife

A popular industry relevant hashtag to try out.

> 7m posts

17. #bloggerslife

It’s funny how a simple pluralisation can increase your chances of getting ranked as a top post.

> 900k posts

18. #bloglife

I’m definitely all about that #bloglife!

> 1m posts

19. #travellifestyle

What does your lifestyle look like?

20. #travelpreneur

I wish I had of coined this word myself!

> 400k posts

View this post on Instagram A post shared by Dave Weatherall (@thattravelblog) on Jan 13, 2020 at 6:38am PST

Instagram allows up to 30 hashtags per post, so use them wisely!

Top tip: You can also post your hashtags in a comment immediately after you share a post to maintain a stylish profile (just make sure you comment quickly to maximise on your exposure in fast-moving hashtags).

#digitalnomads #workandtravel #nomadiclife #locationindependent #workhardanywhere #workfromanywhere #laptoplifestyle #officeoftheday #workabroad #lifestyledesign

Hashtags 21 to 30: Work & Travel

21. #digitalnomads

If you are a professional travel blogger, you probably fall into the category of being a digital nomad too?

I am not listing the much more popular hashtag, #digitalnomad. I keep on banging on about it but you are much more likely to get ranked as a top post in smaller hashtag feeds!

22. #workandtravel

You will find mostly niche hashtags in this category, I like to use up to 10 of these per post to start building my engagement with entry level ranking.

23. #nomadiclife

Do you live a nomadic life?

24. #locationindependent

A dream shared by many, including myself, to become 100% location independent.

View this post on Instagram A post shared by Dave Weatherall (@thattravelblog) on Dec 13, 2017 at 4:48am PST

25. #workhardanywhere

The foundations of professional travel blogging.

> 250k posts

26. #workfromanywhere

An alternative to #workhardanywhere with more posts (and potentially more eyes on your posts).

27. #laptoplifestyle

Blogging isn’t as glamorous as you might expect. Yes, I travel but I also stare at my Macbook for hours on end writing blog posts this this one!

> 1.8m posts

28. #officeoftheday

This is an unusual hashtag that can be used when you are blogging from a beautiful location worthy of an Instagram post.

> 150k posts

29. #workabroad

This is my goal! Working online in order to discover endless horizons.

> 200k posts

30. #lifestyledesign

I love this phrase, “lifestyle design”. I am designing a lifestyle I love by investing in my blog and online entrepreneurship, so I can travel.

Hashtags 31 to 40: Hotels & Luxury

#roomwithaview #hotellife #hotelroom #luxuryhotels #hoteldesign #besthotels #hotelliving #luxuryholiday #hotelstay #hotelfun

31. #roomwithaview

This is by far my favourite hashtag for hotels. It’s understated and unique while pushing towards almost 1 million posts.

32. #hotellife

I know you are about that #bloglife, how about that #hotellife?

33. #hotelroom

Shots from inside, useful for when you are sharing reviews.

34. #luxuryhotels

It doesn’t necessarily have to be luxury, you might just really like the place!

35. #hoteldesign

It’s always worth saving a few general hotel hashtags for when you are promoting a worthy establishment.

> 800k posts

36. #besthotels

Maybe you are doing a series, “That Travel Blog’s #besthotels” of 2017?

> 300k posts

37. #hotelliving

Give me WiFi, good food, better views and a bar, I could live in a hotel.

38. #luxuryholiday

For all of you luxury bloggers out there.

39. #hotelstay

Another generic hashtag that is less competitive than others.

40. #hotelfun

My final hashtag for this category, something a little more niche.

> 50k posts

Hashtags 41 to 60: Miscellaneous

#responsibletravel #seekmoments #momentsofmine #postcardsfromtheworld #photographyislifee #getoutstayout #optoutside #rei1440project #choosemountains #travelgirl #traveldudes #solotravel #travelcouple #travelquotes #viewfromabove #beachbum #tropicalisland #lovetheocean #foreversummer #ipulledoverforthis

41. #responsibletravel

We should all remember to travel responsibly. It’s important to understand the impact of our transactions when visiting countries around the world.

42. #seekmoments

The reason I travel, seeking moments to remember.

43. #momentsofmine

The essence of blogging, to share your moments with the world!

> 2.5m posts

View this post on Instagram A post shared by Dave Weatherall (@thattravelblog) on Aug 4, 2019 at 9:52am PDT

44. #postcardsfromtheworld

I really enjoy seeing creative hashtags become popular.

45. #photographyislifee

I am sharing this one because it’s a fun example of how a misspelling can become just as popular than the original, #photographyislife.

46. #getoutstayout

For all of you adventurous folk.

47. #optoutside

This is something I should be doing more of. #optinside, on my laptop.

> 6m posts

48. #rei1440project

A stylish feed that hasn’t been ruined by spam accounts. It’s always a pleasure to scroll through this one.

49. #choosemountains

I love mountains, I featured lots of outdoors photography on my account @thattravelblog back when my account was just a feature account. Now, I post mostly in the cities I live!

50. #travelgirl

I don’t agree with categorising women as ‘girls’, but it seems to be used on Instagram mostly by women in good nature.

51. #traveldudes

It’s always nice to find smaller hashtags that aren’t affected by spam accounts.

< 350k posts

52. #solotravel

I used to travel mostly by myself, I would recommend doing so especially when you are young. It’s a cliche, but you really do learn a lot about yourself.

View this post on Instagram A post shared by Dave Weatherall (@thattravelblog) on Jun 30, 2019 at 5:46am PDT

53. #travelcouple

If you are lucky enough to have found someone you love to travel the world with.

54. #travelquotes

Fun fact: I started my blogging journey on social media, simply sharing quotes I liked on Twitter!

55. #viewfromabove

For all of those window seat shots!

> 600k posts

56. #beachbum

Unfortunately, or fortunately depending on what type of human you are, this hashtag has become more about women in bikinis than anything else.

57. #tropicalisland

If you have reason to use this hashtag, I am #jel. Take me with you, please.

58. #lovetheocean

Cruises, sailing trips, just pure love for the ocean breeze.

59. #foreversummer

A perfectly good cause to become a travel blogger.

60. #ipulledoverforthis

Did someone say ROAD TRIP?

Did you find this useful? Would you like to save yourself hours of research by downloading 3,000 more, engagement-boosting Instagram hashtags for travel bloggers?

100% of your payment goes towards micro-financing entrepreneurs in developing countries! Give back to the world we love exploring.

Dave Weatherall

On the road since 2014. Living and working from 40+ countries, mostly in Asia. Blogging, building websites, and marketing management. My mission is to show other people, like me, the possibilities of an alternative lifestyle outside of the typical 9-5.

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16 thoughts on “60 instagram hashtags for travel bloggers”.

What a gem! I am going to start using this ASAP. I have dropped my Instagram game lately since I was not seeing results (was seeing more results on the blog). But, I can give it another try with your tips!

Great list!

this is a great list to get started with

Thanks for this list!

Thanks for the tips. I tried a handful of these in two posts on a brand new Instagram account I opened for a travel blog I am starting and started getting likes within minutes, also got a few followers. I can see the power behind these. Will be buying your hashtag list later this week as soon as I get an issue with my card fixed.

Very useful sharing and those hashtags seem good to use. I will try some of them in no time, thanks!

Thanks for these. Some new ones for me, especially the travel blog set. I will try them on my next post.

Going to try this out! Thanks! Would love for you to share it on my Facebook group Paradise Travel too. 🙂

Excellent write-up. I absolutely love this site. Thanks!

Hey this is a great list! Well done! Might I also suggest one more? #earthpano is a great tag for those that want to share landscapes/panoramas on instagram

thank you sooooo much for this

Love to see this every day !

Love this post! Very helpfull! Thanks 🙂

That really helped, thanks 😊

Great post it helped me a lot with my social media post

Great list of Instagram hashtags. I never knew all these hashtags are available. As a travel blogger i will be making use of them as help my visitors to plan their next trip

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Best Travel Hashtags For Instagram

Instagram and travel are like two peas in a pod – you can rarely have one without the other. Hashtags are a great way to grow your following and let others discover your profile, especially when you’re using hashtags for such a popular topic as traveling. But choosing the right hashtag is not as simple as just using the first one that pops up.

There are other things you need to consider like the relevance and popularity of the hashtag, which greatly influence your chances of being discovered by others. So, here’s our guide to the best travel hashtags for Instagram and a few tips on how to use them, which should help you boost your following!

How To Use Travel Hashtags

Before we get into all the best travel hashtags for Instagram, it’s important to go over a few important things first. The key thing to note is that you don’t want to use the most popular hashtags – that’s why you won’t find any obvious options like #travel #travelblogger or #roadtrip here.

It’s generally best to avoid all hashtags that have millions of posts. Although they are followed by a lot of people, these hashtags get so many posts that it’s likely your post will get entirely lost, especially if you don’t have hundreds of thousands of followers. To grow the following of a small profile, it’s best to use several smaller hashtags. If you can find hashtags you like that don’t have more than 10,000 posts, it’s the best way to go.

You can post up to 30 hashtags either in the caption or in the comment. Add 31 hashtags and your photo/comment won’t post. It’s usually best to put up to 15 hashtags under the post, but feel free to add as many as you like. Also, try to combine the hashtags to reach different audiences – if you’re posting a photo of a park in a foreign city, make sure to hashtag everything from the exact location to #traveltheworld.

Most Popular Travel Hashtags

You took a nice photo and it’s time to upload it to your Instagram. The first hashtags you should look for are those related to travel, but try to avoid the most popular ones. Hashtags with less than 10,000 posts are better to use if you’re trying to grow your account because it’s more likely that you’ll be featured in the top or recent posts. Being featured means more people will see your photo and profile, which is the entire point, right?

So, skip #travel and opt for some of these instead:

#travellist #postcardsfromtheworld #nevergoinghome #Travelgram #traveling #Travelphotography #travelling #travelblogger #traveler #traveller #travelingram #traveltheworld #travelblog #travels #traveladdict #travellife #travelphoto #travelpics #traveldiaries #travelbug #TravelAwesome #travelpic #travelers #travelstoke #travelgirl #traveldiary #traveldeeper #travellingthroughtheworld #travellers #travelph #travelersnotebook #travelmore

Travel Photography Hashtags

#travelphotograhpy has more than 16 million posts, so you’ll need to get creative if you want your photos to get out there. Skip the most popular hashtag in favor of smaller hashtags that are just as relevant! There are loads of fun travel photography hashtags you can add to your post, starting with those that are relevant to the subject of the photo. Tag the city and country you are in, as well as any notable landmarks, and then just sprinkle in a few of the hashtags listed below!

#throughthelens #agameoftones #postcardsfromtheworld #optoutside #solotravel #goexplore #wonderfulplaces #travelbug #wanderlust #momentsofmine #travelstories #roamtheplanet #traveltheworld #instatravelling #mytravelgram #travelphotography #travelpics #travelinspiration #Travelgram #Travelholic #Travelbook #travelshot #momentsofmine #travelphotographer #travelphotographyguide #travelpics #travelshot #worldcaptures #worldingram #travelmoments #tagsta_travel

City/Country Hashtags

It can’t hurt to tag the country and city you’re traveling through in your photos. There’s a set of hashtags that are universally used for different countries, and using these can really help get your photographs out there. You can use the hashtags below, just switch out the country (Portugal) and city (Porto) names for the place you’re traveling through! Also, be sure to add hashtags that are relevant to the subject of the photo, especially if it’s a popular landmark or place in the city.

#visitportugal #exploreportugal #travelportugal #visitporto #portotravel #portotourist #portugaltourist #portugallover #portolover #portolife #livinginporto #livinginportugal #portugalalive #portugalguide #portugal_lovers #portugalfood #portugalplaces #portoplaces #portugalvisuals  #portugaltrip #portugalgram

Travel Blogger Hashtags

Use travel blogger hashtags in your posts to reach people who are interested in Instagram feeds that chronicle one’s travels through different countries. Bur for the love of hashtags, skip #travelblogger – it has more than 70 million posts, and the chances of your photo actually showing up in other people’s feeds are minimal. Instead, use some of the smaller hashtags listed below:

#travelbloggerlife #travelbloggervibes #travelblogging #travelbloggeres #travelbloger #travelbloggerslife #travelbloggerindia #travelbloggeritalia #travelblogg #travelbloggerlifestyle #travelbloggeruk #travelbloggersclub #travelbloggerph #travelbloggeroftheweek #travelbloggerfeature #travelbloggersptoficial #travelbloggerspt #travelbloggersofig #thattravelblog #bloggersofig #tblogger #bloggerlife #bloglife #bloggerslife #travellifestyle #travelpreneur

Family Travel Hashtags

Traveling with your family? You’re certainly not the only one, and there are countless others who would love to see your family’s travel photos. Add hashtags that are specific to your family, as well as some of the more popular family travel hashtags and your photos should be able to reach your target audience. It’s worth noting that even #familytravel is a viable option since it has about 4 million posts. It’s still best to skip it, but at least you have better chances of your photo being seen by others than with most other popular hashtags.

#travelfam #littletraveler #travelmum #traveldad #familytravels #familieswhotravel #familytraveltribe #familytravelblog #familytravelblogger #familytraveldiaries #familytravelfun #familytravelonabudget #familytravelphotography #familytravelrocks #familytraveltime #familytravelwithkids #familytrip #familyvacay #familyadventures #travelfamily #familyholidays #familymemories #sistertravels #brotherstraveling

If your family trips aren’t complete without pets, be sure to include some of the following hashtags as well:

#petfriendly #dogtravel #cattravel #rvingwithdogs #rvingwithcats #pettravel #pettravellers #pettravels #pettravelers #catontheroad #dogontheroad #adventuredog #adventurecat #dogfriendly #catfriendly #travelwithpets #travelwithcat #travelwithdogs

Creative Travel Hashtags

Being creative with your travel hashtags is always a good idea, especially if you have under 10,000 followers. In that case, it’s best to come up with hashtags that don’t have too many posts, so you have great chances of your photo being featured somewhere.

The best way to get creative with your hashtags is to add emojis or _ to the end of the more popular hashtags. These usually have fewer posts but are still followed by a lot of people, so the chances of others discovering your photos are pretty high. Don’t be scared of hashtags that have under 1,000 posts either – although your photo won’t be seen by many people, the chances of others seeing it are much greater than if you were to use a hashtag with millions of photos.  

#girlsborntravel #beyondtheguidebook #packingmybags #travel_capture #nomadaddicts #besttravelpics #travelinsider #travelstagram__ #worldtravelpic #discovertheglobe #creativetravelcouple #artofvisuals #placesoftheworld #fromhereandaway #globalwanderer #nowdiscovering #igpassport #travelfreak #welovetravel #travelpassport #roamearth #stayandwonder #travelpassion #keepexploring #livetoexplore #globetrotting #bestdiscovery #meettheworld #theworldguru #suitcasetravels #passionpassport

Funny Travel Hashtags

Since there are so many different travel hashtags out there, it’s no surprise that some people want to stand out from the bunch. A great way to do that is to use funny travel hashtags. If you don’t take yourself too seriously and you’re fine sharing very specific experiences, consider adding any of the hashtags below to your photos!

#kicksonaplane #airportcarpet #airplanefood #continentalbreakfast #below10kfeet #viewfromthetop #instapassport #theyseemerolling #ipulledoverforthis #windowsdownmusicup #seeyounever #sheisnotlost #byefelicia #shutupanddrive #topdownhandsup #revuptheengine

Hashtags For Road Trips

There’s a myriad of fun road trip hashtags you can add to your photos that will hopefully attract people who enjoy this lifestyle. Van life photos have become especially popular over the years, and in case you’re traveling the world in an RV, there’s an entire community of people you can reach with your hashtags.

Again, we’re not going with the obvious #roadtrip because it has more than 61 million posts. Use the hashtags listed below instead – most of them are much smaller, so it will be a lot easier to get your photos out there.

#roadtrippin #hittheroad #cruisin #hittheroadjack #letsgo #windowsdownmusicup #takethescenicroute #passtheauxcord #beautifulviews #roadtripdiaries #girlstrip #livetheadventure #rvthereyet #vanlife #wanderlust #openroad #letsgetlost #wheretonext #roadtrippers #goingplaces #route66 #roadtripwithme #roadtonowhere #roadtripgoals #roadtripgram #makingmemories #roadtripjunkie #roadtrippersonly #letstakeadetour #drivelovelaugh

Architecture And Street Photography Hashtags

If you’re anything like me, you love roaming around new cities, exploring the streets, and photographing every window that looks even a little bit interesting. You should definitely add some architecture/street photography hashtags if they’re relevant since they can really help your photos get discovered by new people. Also, if you’re uploading a photo of a famous city building, be sure to add some hashtags relevant to the building!

#architecturalphotography #archilove #facadedesign #archilover #architexture #facade #architecture_hunter #archilovers #architect #architecturelovers #citybreak #cityview #panoramicview #explorethecity #citysightseeing #citysunset #urbanlandscape #citylandscape #streetphotography_color #streetphotographyjournal #urbanlandscapephotography #cityphoto #cityscapephotography #urbanlandscapes #urbanview #citylandscapephotography #cityscenes #cityshot #city_feature #streetscapes #urbanscapes #citycaptures #citylandscapes #worldstreetphotography #urbanstreetphotography #streetphotographycommunity

Nature And Landscape Hashtags

When you find yourself off the beaten path in a foreign country, make sure to take lots of photos and upload them to Instagram. Landscape shots are very popular on the platform, and it’s quite easy to get them out there if you use the right hashtags to attract new followers.

#adventurer #chooseadventure #seekadventure #goneoutdoors #neverstopexploring #exploringthegreatoutdoors #adventureaddict #adventureislife #landscapephotography #landscapelovers #landscapeshot #landscapecapture #thegreatoutdoors #mountainphotography #snowymountains #mountainphotography📷 #mountainscape #hikingadventures #seascapephotography #seascapes #lakescape #riverphotography #riversidephotography #seascape_captures #roughseas #seasidelife

About the Author Anna Timbrook

Anna is the co-owner of expert world travel and can't wait to share her travel experience with the world. With over 54 countries under her belt she has a lot to write about! Including those insane encounters with black bears in Canada.

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• Overview Guide
• 1 Week Itinerary
• Train Journeys
• Epic Drives
• Stunning Lakes
• Historic Castles
• Lauterbrunnen
• Grindelwald
• Chocolate Tours
• Swiss National Park
• Majestic Mountains
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• Famous Things
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• 10 Day Itinerary
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• Osaka Guide
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• Kyoto Day Trips
• Matsumoto Castle
• Tokyo Luxury Hotels
• Island Hopping
• Best Campsites
• Driving Tips
• Beaune, France
• Barcelona Itinerary
• Spain Itinerary
• Greece Itinerary
• Italy Road Trips
• Berlin Day Trips
• Norway Northern Lights
• Netherlands National Parks
• Mostar, Bosnia
• Best Airlines
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• Florida RV Parks
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• Utah Camping
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• United States United States Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Argentina Argentina Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
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• Bangladesh Bangladesh Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Cambodia Cambodia Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• China China Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• India India Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Indonesia Indonesia Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Israel Israel Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Japan Japan Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Jordan Jordan Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Kazakhstan Kazakhstan Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Laos Laos Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Malaysia Malaysia Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Myanmar Myanmar Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Philippines Philippines Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Singapore Singapore Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• South Korea South Korea Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• United Arab Emirates United Arab Emirates Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Taiwan Taiwan Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Thailand Thailand Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Turkey Turkey Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Vietnam Vietnam Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• England England Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Finland Finland Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• France France Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Germany Germany Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Greece Greece Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Hungary Hungary Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Iceland Iceland Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Ireland Ireland Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Italy Italy Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Kosovo Kosovo Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Netherlands Netherlands Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Norway Norway Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Poland Poland Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Portugal Portugal Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Russia Russia Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Scotland Scotland Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Spain Spain Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Sweden Sweden Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Switzerland Switzerland Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Wales Wales Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Australia Australia Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
• Fiji Fiji Funny Travel Guide, Destination Tips, News, Advice, Information. Travel Blog Website includes Silly Photos, Videos, Weird Unusual Humor, WTF and Stories
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The Best Travel Hashtags for Instagram, Facebook and Twitter that should actually be used on social media!

Anyone who’s on social media knows that #travel is just one of the frequently used Travel Hashtags .

There are hundreds of variants that people use which flood the internet, and they usually include a tonne of selfies  taken when travelling.

It’s amazing that they’ve only been around for around a decade!

I use them now and then when I’m posting some funny travel related photo to Twitter and Instagram.

If you’ve been stuck in analogue times , hashtags are a way for people with similar interests to your self to monitor what is being said about them. For example, the #travel and #travelphotography hashtags relate to content posted about those subjects.

The funniest quote I’ve heard about #hashtags is one cracked by a comedian at a stand up comedy night I went to – ‘one night, I was just so desperate for drugs that I smoked the hashtag off my Tweet’… 🙂 Boom Boom!

So today, I’ve come up with my own list of silly travel hashtags that reflect the reality of travel today, and you just never know, one of these might actually become a trending topic one day!

If so, just tweet me! 😉

Travel Hashtags That Should Actually Be Used on Social Media #!

#TravelClickbait

If you’re going to send out travel related crap out into internet land, you may as well be honest about it – you just want people to click on your catchy headline, or otherwise known as travel clickbait !

#TravelDemotivator

There are all sorts of travel related content out there, such as travel quotes ,  travel tips , and travel photos that inspire people to pack their backpacks and go travelling the world.

But why not show the not so glamourous side of travel with a Travel Demotivator ?

#NotSoSustainableTourism

Going to a tourist trap that’s overcrowded with tourists ? Well, upload your photos of the impact they’re having on the local environment . Go the pollution pic!

#OhNoNotAnotherTravelInfographic

Yes, the dreaded travel infographic that no one is really interested in. #yawn.

#SelfIndulgent

Related to the silly selfies article I wrote. Goes without saying really!

#WhatIsInMyBag

Great to use when you’re busted by customs for trying to smuggle in some drugs into the country. You’ll only use this one once as you’ll be spending the rest of your life in a prison!

#AirportWeirdos

There are weird people all around the world, but there’s nothing like spotting them in an airport terminal – or worse, they’re assigned to the seat next to you!

#AirportCarpet

What the airport weirdos stand on. Usually comparable to the hallucinating inducing carpet that you might find in the casino .

#WhatIBroughtUpInTheToilet

This website is full of silly toilet humour . This one could be used on a number of occasions, including a big night out, after eating that dodgy bit of street food, or any exotic bush toilet location . Or maybe a funny toilet sign like below!

#WhatIBroughtBackFromOverseas

That pic of the nasty genital rash that you’ve taken at your local doctor back home. Don’t use this one on your online dating profile.

#TravelMedsIUse

Try not to make sure your travel medicine kit is only full of condoms and make an effort to include things you might actually need to save your life like antibiotics and dressings.

#BikiniShot

Try and outdo your favourite Kardashian and score as many likes and comments as them!

#DogsBreakfast

What your backpack looks like. After you’ve packed it. If you’re not sure what I mean, a dog’s breakfast is Australian Slang for what the dog’s bowl looks like first thing in the morning when he looks at it.

#SnakesOnAPlane

This Z grade special bit of celluloid made my list of funny travel movies . I was thinking along the lines of taking a pic of those lolly snakes and posting it. Make sure you tag the airline your flying on to see if they freak out!

#BrochureVsReality

This where you put up a picture of the travel brochure of the destination you’re at, compared with a photo of what it actually looks like. Bonus points if they look the same!

#TemporaryAustralian

Or just insert your nationality here – travellers abroad doing stupid things so they end up on the Darwin Awards list for that year!

How about you? What travel hashtags do you think should be in use on social media these days?

Leave a comment below and leave a silly one so the world can laugh with you – and not at you! 🙂

5 thoughts on “The Best Travel Hashtags for Instagram, Facebook and Twitter that should actually be used on social media!”

Haha. I love this post. I can definitely see a few of these catching on 🙂

Cool! I’ll piss myself laughing if they actually trend! 🙂

Omg this had me laughing out loud! The #brochurevsreality one could actually take off! There’s so much doctored travel pics out there these days that the very idea of travel has now become this crazy perfect version of what reality is like!

Yes, way too true!

Omg I love travel and hashtags!! I can’t wait to use some of these popular sounding ones on my insta 🙂

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How To Use Tourism Hashtags For Travel Marketing

According to a US Travel Trends report , one million travel-related hashtags are searched on a weekly basis. That’s a substantial potential audience to get in front of for your travel company!

Hashtags help you get more organic reach, which you need for getting more engagement and followers on social media. The great thing about running a tourism business is that there are so many excellent tourism hashtags to tap into to maximize this.

Travel and tourism are one of the most popular niches on social media. Your potential customers are searching on media every day for ideas and inspiration. With the right use of hashtags, you could be the first brand they see.

So, how do you find and use tourism hashtags correctly? We explain it all in our complete guide below.

What is a Hashtag Strategy?

Before just randomly inserting a few tourism hashtags, stop and consider what you’re doing. A hashtag strategy is necessary for your posts to get maximum reach - and the right kind of reach.

While inserting lots of hashtags into your content will help you reach more people, using the wrong hashtags could also have a negative effect. If you post the wrong type of content for your hashtags, nobody will engage with it. It will also make your brand look overly promotional, trying to seek engagement where it doesn’t make sense.

That is why it’s so important to have a solid hashtag strategy mapped out before you hit ‘post’.

A hashtag strategy is a plan of action for how you will use your hashtags and what kind of hashtags to use. Creating a hashtag strategy is all about finding the right tourism hashtags that are relevant to your business, and making sure you include the correct set of hashtags in each post.

Your overall hashtag strategy should include a very large set of hashtags to choose from. Typically, this should include broad hashtags that relate to your industry as a whole, and then more specific hashtags tailored for each specific post or content pillar that you publish on.

You could load up your post with 50 hashtags, and not see any increase in engagement. At the same time, you could use 20 highly-target and well-planned hashtags, and see a huge boost in engagement overnight.

Why is this?

Because you need to make sure that you use the right hashtags for what your audience wants to see, and what they are most likely to use. To understand this better, it’s important to know how hashtags work.

Gaining Travel Brand Visibility With Social Media Marketing and #Hashtags

Regardless of the type of tourism business you operate, one of your main marketing goals should be to increase brand awareness and improve the visibility of your company online. A social media strategy is essential for achieving this, and a key part of marketing on social platforms is using the right hashtags.

Hashtags can be used across various platforms - including Instagram , TikTok, Twitter, and Facebook . The whole aim of using hashtags is to increase your reach, get more impressions, and ultimately ramp up your social media engagement.

The tricky thing about travel social media is that it’s incredibly competitive. Even if you’re posting great content, it might not get any organic reach. Hashtags are an essential way to boost this reach because they put make your content visible for a wider range of search queries.

Look at your social media posts and analyze their performance. How many of your impressions came from the hashtags you used? Most likely a fair amount. Hashtags have been found to increase social media engagement by 12.6% .

Hashtags increase the visibility of your posts and your brand. They help you to connect with the right audience, get your target audience to discover you, and boost engagement on your posts. To make sure that your organic social media content is reaching the maximum number of people, you’ll need to use the right tourism hashtags.

How Do Tourism Hashtags Work?

To find the right tourism hashtags and use them effectively, you’ll first need to know how these hashtags work.

Basically, a user can search for a hashtag on social media - just like they would search for an account. The most popular and most recent hashtags posts using that hashtag will appear. Ideally, you’d want your post to be first, claiming the most popular spot.

You can only achieve this if you post high-quality content that’s relevant to the hashtag.

For example, you could use an incredibly popular hashtag like #travel. Sure, this could get you lots of impressions, but there are two main problems:

• The hashtag is incredibly broad, so users searching for #travel could be after all kinds of different content
• The hashtag is super popular, but it’s also super competitive. This means your post will quickly get buried underneath the competition if it doesn't attract enough engagement.

To combat this, you’ll want to create a hashtag strategy that is both broad and specific at the same time. Instead of only relying on tourism hashtags like #travel, refine it by using something like #birdingtours or #adventuretravel. The more specific you get, the easier it will be to post highly-relevant content to that hashtag.

And the more specific you are, the more likely you will be able to attract the right kind of users. Because it’s not just about getting a lot of engagement, it’s about getting engagement from the right people.

So, consider your target audience and what they will be searching for. This might be something like #ItalyFoodTours or #SurfLessonsCapeTown. Whatever the case, make sure that your business has a clear presence for the right hashtags.

Of course, hashtags work slightly differently on each social media channel. Users search for trending hashtags on TikTok, which are often challenges or some take on trending audio content. On Instagram, hashtags are more straightforward, creating a kind of gallery of content on specific topics.

What Types Of Hashtags Should You Use?

The most important part of your tourism hashtag strategy is finding the right tags to use. As we’ve already mentioned, this should include both high-level hashtags (like #travel) and more specific hashtags (like #birdingtours).

The high-level hashtags will help you maximize your impressions. This will get the most people possible to see your post and potentially interact with your content. If you just want to get more likes, then using these popular hashtags will help.

More targeted hashtags will help you grow a more authentic audience. If you want to use social media to attract potential customers, then you’ll need to be specific about your hashtags.

Using both hashtags together will help you achieve both things at the same time.

How To Find Travel Hashtags?

There are a few different ways that you can approach hashtags to find the right ones for your brand.

Start by analyzing your competitors. Search for your main competition (preferably a business that has excellent social media engagement and a lot of followers), and look at what hashtags they are using. If these hashtags also apply to you, then take note.

Next, simply search for the kind of hashtags you think would work. Type keywords that describe your business into the search bar, and look for recommended hashtags. You could use destinations you cover, activities that you offer (bicycle tours, cruises, history walks), what kind of travelers you want to attract (adventure, slow travel, wellness), and so on. Try to make as big of a list as possible.

Using Your Tourism Hashtags

When you find relevant tourism hashtags, create a spreadsheet and divide based on pillars.

For example, you could have a broad hashtag pillar (#travel, #yoga, #holiday), and then specific hashtags under each type of content or travel option that you offer. For example, if you offer hiking tours and cycling tours, have a set of hashtags for each pillar.

Then, when you post something on social media, simply go to your pillar and copy-paste your hashtags. Be sure to include a few relevant broad hashtags too.

Measuring the Impact Of Your Marketing Efforts

To make sure you’re using tourism hashtags for marketing your business correctly, you’ll need to measure the impact these hashtags actually have.

Use your social media channel’s insights/analytics dashboard to measure the impressions and engagement of your posts.

If you see a big increase in impressions but little increase in engagement, then you’ll want to refine your hashtags more to make them more relevant. Ideally, you want increased impressions and engagement that matches this.

If your posts aren’t getting more engagement from your hashtags, then it’s time to change up the hashtags you’re using.

Continue testing this until you get it right.

Travel marketing is highly competitive, That is why it’s so important that you have a comprehensive strategy to maximize your brand awareness. Tourism hashtags form a necessary part of this.

Quite simply, hashtags will help you get more reach in terms of your audience, gain more visibility, and more engagement overall. If you’re struggling to make enough of an impact on social media, follow our guide above to increase your following.

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How to develop a hashtag strategy for your travel brand

Whether you’re just setting up your brand’s social media handles, or you’ve been on Instagram for a while, having a hashtag strategy is key to increasing the visibility of your travel brand, writes Albertine Brandon .

A hashtag strategy is basically a plane for how you will increase the visibility of your brand (and engagements on your posts) on Instagram using hashtags. It’s a comprehensive list of the hashtags you will use for each post you share to ensure your organic content is reaching the maximum amount of people each time. This list will need to be updated regular to reach fresh, new audiences.

Your hashtag strategy may be broad (a set of 100+ relevant hashtags you will dip into for each post you share) or very specific (a tailored set of 30 hashtags for each post). The more specific you can be with your hashtag strategy, the better.

The aim of building a hashtag strategy is to find hashtags that are relevant to your post, but not so popular (500,000+ posts on a hashtag is when you’re likely to see less impact of using hashtags) that your posts don’t get any visibility on them. Using a set of 30 relevant, niche hashtags can see your post’s engagement explode overnight and can really help your brand to reach the right people on Instagram.

You should regularly build on your hashtag strategy, finding new hashtags to add to your lists and use on your posts. Also, keep an eye out for  ‘banned’ hashtags  to ensure your posts’ reach isn’t limited!

Why do I need a hashtag strategy?

Take a look at your brand’s most recent posts to Instagram. How many of their impressions were down to hashtags? If you’re seeing a low number, or no impressions at all from hashtags then it’s time to commit to a hashtag strategy.

Putting aside some time to properly plan the hashtags you will use for your brand, and on each individual post, can result in thousands of impressions for your brand’s posts, an increased number of follows from each post and increases in the number of times your posts are shared or saved by Instagram users.

Getting your strategy right can put your brand on the social media map and help you to grow a niche following who are truly interested in your brand and what you offer. This is especially important right now while the majority of leisure travel is on pause!

By using niche, relevant hashtags for each of your posts, you’re putting your content in front of people who are searching for similar posts. It’s a great way to get the attention of your ideal customer and can help you to find out more about the style of content they enjoy seeing on social media.

How can a hashtag strategy benefit my travel brand?

The amount of people  travelling for leisure purposes is greatly reduced right now . By developing and implementing a hashtag strategy you can make sure your brand is getting more visibility than your competitors, which will in turn increase the chances of travellers booking with you in the future.

Staying relevant on social media is crucial right now. The brands that do will be able to capitalise once people’s confidence is restored in the travel industry. Just because people aren’t travelling right now, doesn’t mean they’re not dreaming of it! Providing that wanderlust on Instagram can be a great way to engage future travellers, and ensure you’re the person they book with once they’re ready to travel again.

A good hashtag strategy is free marketing, it costs nothing to add the right hashtags to your posts and you’ll see the results as soon as you start doing it right. If you have great Instagram content, it’s a great way to grow your brand’s audience rapidly on the platform with no spend required.

What types of hashtags should I use for my travel brand?

When it comes to hashtags, you should go as niche as you can. This will ensure you’re targeting your ideal audience with every post and being seen by people with similar values.

For example, if you were a luxury resort in Bali, your hashtags should be focused around Bali, luxury travel, island destinations and resorts.

If you’re not sure where to start, begin by jotting down the keywords that describe your brand. From here, you can research the relevant hashtags for each of these keywords. You can find relevant hashtags on Instagram by searching your keyword and seeing what suggested hashtags come up. Try to go for a mix of popular and less used hashtags for the biggest impact, avoiding any that are really popular (1,000,000+ posts) as it’s unlikely your posts will reach the top page or even stay at the top of the recent page for long.

For each of your individual posts, you can follow the same method. For example, if the image was of yoga taking place on the beach, your keywords might be beach holiday, island destinations, wellness travel, yoga retreats. Aim to use 30 relevant hashtags on each post. This is the maximum amount of hashtags that Instagram allows you to use, and if they’re all relevant it will ensure you get maximum reach for each post you share.

Why should I avoid popular travel hashtags?

You might think using the most popular hashtags will mean your posts reach more people, but this isn’t necessarily true. Hashtags with more than 1 million posts are used by a lot of people, so when you use them as well it’s unlikely you’re going to hit the ‘top’ page unless your account has a big following (we’re talking 100k or more).

The best thing to do is to aim to use hashtags that are popular, but with 500,000 posts or less. This way you are benefitting from their popularity without getting lost in the thousands of posts uploaded using them each day.

Another thing worth mentioning is that popular hashtags can sometimes end up being banned by Instagram. This is because they often get spammed with irrelevant posts from untrustworthy accounts. If you want to see if a hashtag you’re using is banned, look it up on Instagram and it will display a message saying the hashtag is considered banned and may not show relevant posts.

How will I know my hashtag strategy is working?

The most obvious way to find out if your hashtag strategy is working is by looking at the impressions your posts are getting from hashtags. To find this, you will need to have a Business account on Instagram. Click on ‘view insights’ on your post and scroll down to see the impressions breakdown. This will tell you exactly how many are coming from hashtags. If you can’t see ‘from hashtags’ in the list, then that means your impressions from them is 0.

Once your hashtag strategy is up and running, compare the ‘from hashtags’ impressions of your most recent posts to older posts that you didn’t apply hashtag strategy to. Seeing a huge increase here is evidence that your hashtag strategy is working.

If you feel like your hashtag impressions still aren’t as high as you want them to be, it’s time to look at the quality of your content. Higher quality photos and video will perform better on hashtag pages. You could even play around with some  A/B testing  to see if slight variations in colour scheme or the angle of a photo change its performance for a particular set of hashtags.

Keeping testing out different sets of hashtags and different images/videos to see what performs best, and then build your strategy from there. Following this advice will really help to increase your brand’s exposure on social media and engage your target audience.

Albertine Brandon

Albertine Brandon is a style and beauty influencer with expertise in social media, influencer marketing and content strategy. She has created content for her own channels for close to a decade and has interviewed some of the UK's top social media talent, including Suzie Bonaldi (Hello October), Dodie, Stephanie Yeboah and Emma Blackery.

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Why Traveling Around Africa Is Difficult for Africans

I was scrolling on social media when a post caught my eye. Green Ranger Safaris , a travel company I'd never heard of, was organizing a road trip through seven African countries. This trip would start in Nairobi, Kenya, then head down into Tanzania, Malawi, Zambia, Zimbabwe, Namibia, and Botswana. The pricing was reasonable, so I paid a deposit, brushing aside concerns about both spending weeks on end with a group of strangers and the slight chance that the trip might have been an excellently worded scam.

A few months later, in August, I was on a truck with those strangers. It was late in the evening, and we swept through the Kalahari Desert in northern Botswana, the sun in the sky a flaming orb, the only visible life on the sand of the desert being the shrubs, the wild horses, and the herds of elephants. Music swirled from the truck's speakers, a mishmash of popular Kenyan songs from the turn of the century and Nigerian megahits. The countries we were traveling to had been chosen mostly because they were all English-speaking and provided visa-free travel to Kenyans, so the border crossings were simple, with clearances for the trucks, stamps for our passports and, in Botswana, disinfectant for our shoes.

Talk among the passengers was already turning toward doing similar trips in other parts of Africa. One suggested starting in Namibia, sweeping down along the coast into South Africa, moving through the megacities there, then traveling to Lesotho and Eswatini before entering Mozambique. Another pitched a West Africa trip. It all sounded exciting. Everything was possible. But then another passenger brought up Niger, where a coup had just led to the country's closure of its borders. What would happen if a person took a West Africa road trip and then there was a coup? Would the passenger have to stay there and never go home? We laughed at the absurdity. But behind the laughter was real heartache. Because the reality is that any African traveler has thought about the difficulty of traveling as an African.

My mother was a traveler, and when she traveled for work, my brothers and I would travel in Kenya with her. Then, when I was older, the expanse of my travel grew larger: First I traveled around Kenya, then around East Africa. Now I have a desire to explore the continent, to explore versions of myself in other countries in Africa, home to some of the most humbling and impressive landscapes and vistas in the world: to the largest freestanding mountain on earth (Kilimanjaro); to the largest hot desert in the world (Sahara); to thundering waterfalls twice as wide and deep as Niagara (Victoria); to sparkling white-sand beaches; to UNESCO-listed nature reserves; to cities whose histories stretch back through millennia; and to award-winning wine regions. But I find myself marooned before the bank of difficulties other African travelers face.

A few months after my Green Ranger trip, I spoke to Anneli Douglas, an academic at the University of Pretoria in South Africa who has studied travel in Africa. She pointed out how much easier it is for Western visitors to get visas for Africa than it is for African travelers to visit their countries. "Sometimes, travelers have to travel long distances to apply for a visa, or there might not even be representation of the destination country in the home country, making it difficult to obtain a visa at all," she says. "Also, for Western countries, the cost to obtain a visa to Africa is much cheaper than what it is for Africans-considering the value of the local currency."

In places like Kenya, African destinations are rarely marketed to would-be travelers. Instead, there is a surfeit of packages offering holiday trips in destinations like Dubai, Bangkok, and Istanbul, because it is not only easier but also often cheaper to organize trips to these places than it is to organize trips within the continent. Even when visas are relatively easily attainable, travel from one African country to another is rife with difficulties. Sam Maundu, a Nairobi-based tour operator who runs Rosolo Safaris , which organizes trips around Africa, had no shortage of factors ready when I asked what these difficulties are: "Language barriers, visa restrictions, expensive flights, African destinations not targeting Africans to visit, long distances to be covered either by road or by flight since there are often no direct flights, security situations in some places, perception that there is nothing to see in other African countries, harassment by border officials."

One of the lingering effects of colonialism on the continent is that interaction between African countries tends to exist along mostly colonial lines: There are the former Portuguese colonies, the former British colonies, the former French colonies. Passport holders from Kenya, which was colonized by Britain, are mostly able to go to former British colonies visa-free or with visa-on-arrival status. This means that for a person planning a trip, it becomes easier to think of traveling to these countries. On our multiple-country road trip, the travelers were mostly holders of Kenyan and Ugandan passports (Uganda, another former British colony), and so the countries that the trucks went to were all-except for Namibia-former vestiges of the British Empire. This shared history meant also that because all these countries have English as an official language, it would be relatively easy for us travelers to communicate with people there.

Samuel Agblorti is a lecturer at the Centre for Mixed Migration and Diaspora Studies of the University of Cape Coast in Ghana. I ask him about about a hypothetical trip from Cameroon to Senegal, across a region where multiple coups have happened in recent years. Safety concerns rising from these events had further entrenched visa restrictions across Africa. "Because our borders aren't very well protected, there is a fear that allowing too many visitors will make it unsafe," Agblorti tells me. But even getting those visitors has been a problem.

In 2016, the African Union announced plans for an AU passport to be rolled out by 2020. This passport would open travel across the continent, as more African citizens wouldn't need visas to travel to other African countries. However, more than seven years later, the passport hasn't been launched, stymied by a mixture of security concerns and protectionist attitudes among African states. (The AU remains silent on when and if the passport will be launched.) Still, Agblorti says such a passport would not necessarily be the panacea that its supporters think it would be as it wouldn't automatically lead to visa-free travel without individual states implementing it. He gave the example of regional blocs such as the Economic Community of West African States (ECOWAS), whose membership comprises 15 West African states whose citizens hold ECOWAS passports. "Even within ECOWAS, there are protocols that member countries are supposed to adhere to, but some of them don't," he says. "You may have a common passport, but if the countries don't make extra commitments, then it doesn't matter."

Thus far, only a handful of African countries have committed to allowing African visitors to visit without a visa: Gambia, Benin, and Seychelles; Rwanda has announced plans to implement this. On a small scale, then, African visitors to these countries will experience the promise of the AU passport-if it does indeed come to fruition.

Most recently, in December 2023, rather than introduce the visa-free status its president had promised , Kenya announced that it would require an electronic travel authorization (ETA) , to increase revenue from visitors seeking to enter Kenya. Visa-free entry was scrapped for all but five other East African countries, and new travel requirements and fees were introduced for countries whose citizens had previously enjoyed visa-free travel into Kenya. To some, the doors of entry-rather than being flung open-were being closed even tighter.

Another issue is how expensive it is to travel in Africa. According to a 2013 World Bank report , airfare within Africa is roughly 50 percent more expensive than airfare in comparable locations worldwide. Flights from one African country to the other tend to be much more expensive than flights from Africa to Europe and Asia, despite logic that the shorter the distance, the cheaper the flight ought to be. This means, in effect, that a traveler from Kampala, Uganda, would find it more affordable, and therefore more attractive, to fly to Dubai than to Maputo, Mozambique, despite the latter being much closer than the UAE.

Tour operator Maundu told me that this makes it difficult for him to suggest to his clients travel packages that involve other African destinations: Often, it means the cost of the round-trip air tickets more than doubles the cost of the entire travel package. And there aren't always reliable road or rail options that offer alternative transport to travelers. Most leisure travelers can't move directly by rail from Kenya to South Africa (there is a luxury train network between Tanzania and South Africa that costs $19,000), while in most other regions of the continent, not only are there no multicountry rail options, but also existing bus networks rely on terrible roads.

The irregularity or non-availability of intra-regional air connections and of internal air transport also constrains access to internal destinations and prevents progress with multicountry tourism packages, Maundu says. Also, tax rates per passenger in Africa are more expensive than they are on other continents: The total tax per passenger is about $64, compared to $30.23 in Europe and $29.65 in the Middle East. This is exacerbated by the lack of a single unified aviation market, whose absence means that fares and tax rates swing with volatility across different parts of the continent.

Rather than negotiate with one central body, airlines operating in Africa deal with individual countries, which each usually have different rates and requirements for entry. In Europe, for instance, the establishment of the European Common Aviation Area (ECAA) in 2006 decreased airfares across Europe by making possible the rise of a fleet of low-cost airlines, and at the same time increased the volume of flights within European airports. In this vein, there have been attempts to establish a single aviation market in Africa. The most recent of these attempts is the Single African Air Transport Market (SAATM). Announced in 2018 , the SAATM so far has signed on 34 countries. However, like the AU passport before it, the SAATM has not been implemented, and so it remains nothing but an idea.

In the meantime, African travelers continue to dream. Travel plans continue to be made. Potential destinations continue to be talked about. At the end of our seven-country road trip, as we headed back to Kenya, we spoke again about organizing future trips together, our group of strangers now bonded as friends. Some people discussed taking a trip to Uganda over the next month. Others talked about heading across the Indian Ocean to Mauritius. In Lusaka, Zambia, where the first batch of travelers would leave us to fly back to Nairobi, weepy goodbyes were made. "We are family," one of them said.

Elon Musk's X app ran ads on #whitepower and other hateful hashtags

Elon Musk’s social media app X has been placing advertisements in the search results for at least 20 hashtags used to promote racist and antisemitic extremism, including #whitepower, according to a review of the platform. 

NBC News found the advertisements by searching various hashtags used to promote racism and antisemitism, and by browsing X accounts that often post racial or religious hatred. The hashtags vary from obvious slogans such as #whitepride and #unitethewhite to more fringe and coded words such as #groyper (a movement of online white nationalists ) and #kalergi (a debunked theory alleging a conspiracy to eliminate white people from Europe).

While the hashtags make up a small percentage of what is posted daily on X, they add to previous examples showing how the platform has struggled to maintain control of its ad network and how it intersects with hate speech — an issue that has plagued the platform for years. The placements allow X to monetize extremist content more than 18 months after Musk said that he would demonetize hate posts on the platform he owns.

It’s not clear to what extent people at X were aware that the company was monetizing the extremist hashtags prior to NBC News’ reporting. Twitter, as the platform was then known, began placing ads amid search results around 2010. Last year, some users posted on X that they saw ads amid the search results for #heilhitler. Some of those users tweeted about the issue to X management, meaning the company could have known for months, at least, that it was monetizing certain problematic hashtag searches.

After NBC News sought comment from X on the findings, X appeared to have taken action against at least five of the 20 hashtags that previously had ads, removing the ability of users to search for the hashtags. The other 15 including #whitepower remained searchable.

In a statement to NBC News, X did not dispute the findings but said the company “had already taken action on a number of these terms and will continue to expand our approach as necessary.” The statement also reiterated the company’s intention, announced in January , to open a 100-person “center of excellence” for content moderation.

The statement, sent via email, said the NBC News findings did not reflect the full extent of the company’s enforcement practices, including around violent content .

“X has clear rules in place relating to violent and hateful speech, and robust protections in place for advertisers,” X said in the statement. “One of our enforcement tools is to limit the reach of posts, which is not reflected in this research.” 

Representatives for X did not answer emailed questions about how it decides which hashtags to demonetize or block entirely.

On Thursday, after NBC News published this report, X said in a post on one of its corporate accounts that it had rolled out a change last month to greatly limit ads in search results. The company said it now maintains a list of “brand-safe and commercially relevant search terms” and allows search ads only alongside those terms or terms chosen by advertisers.

X bans the promotion or glorification of violence and has previously applied the policy to racist and antisemitic content. In April, an NBC News report found that at least 150 paid X subscribers at the time were sharing pro-Nazi content , including speeches by Adolf Hitler. Being a paid subscriber of X allows users to potentially enroll in X’s revenue sharing program, which gives creators a cut of ad dollars generated from their content.

Anika Collier Navaroli, who worked at Twitter as a senior content policy expert before leaving in 2021, said that X could block or demonetize specific hashtags like #whitepower if it wanted to without compromising its free speech principles. 

“There’s no freedom to trend, or populate at the top of search, or be recommended to new people. These are not freedoms,” said Navaroli, now a senior fellow at the Tow Center for Digital Journalism at Columbia University.

Musk has rolled back much of the content moderation on X since he bought the app, then known as Twitter, in October 2022. 

X has lost dozens of major advertisers under Musk’s ownership, with 74 out of the top 100 U.S. advertisers from that month no longer spending on the platform as of May, according to research firm Sensor Tower. At least some of those former advertisers, such as Disney , quit X after reports about antisemitism and other forms of hate on the platform, including in posts by Musk himself. Musk, the CEO of Tesla and SpaceX, created a firestorm in November when he embraced the concept of the “great replacement,” which says there is a conspiracy to replace the white population with nonwhite people. 

In April, Hyundai paused spending on X after a sponsored post from the automaker appeared next to antisemitic and pro-Nazi posts. The company said Tuesday it had not resumed such spending. 

Because hashtags are used to amplify the reach of content, they can be ripe for abuse, and for years have been a significant battleground for content moderation as tech companies such as Meta and TikTok decided which hashtags to demonetize or restrict.

Social media apps have various ways to restrict hashtags, including blocking them from searches and removing them from auto-complete functions. Last year, X blocked searches for hashtags associated with child sex abuse material after NBC News reported that certain terms served as rallying points for people seeking to trade or sell the illegal material. At the time, an X representative said the company was using automated detection models to compile a list of thousands of hashtags that could violate the company’s policies.

Before Wednesday, X appeared to have blocked at least three antisemitic hashtags, according to searches of the platform. A search for those hashtags produces an error message: “Something went wrong, but don’t fret — it’s not your fault.” In all, NBC News reviewed 50 hashtags. After NBC News contacted X about the hashtags, 12 of 50 hashtags appeared to be blocked.

The 20 monetized extremist hashtags on X included six associated with explicit white supremacy, eight promoting antisemitism and six related to anti-immigrant conspiracy theories. Gearset and Shopify, two companies that make business software, and MS, a company that creates music playlists, were among the X advertisers whose ads ran in between the search results for racist and antisemitic hashtags; the three companies did not respond to requests for comment.

Companies don’t necessarily choose the type of content their ads are adjacent to. They can use block lists to try to avoid certain content, though on X’s ad system, they must list keywords one-by-one to avoid them.

Tech companies do not publish their block lists and vary in how often they restrict hashtags to reduce the amplification of hate speech, sexual content or other objectionable material. In 2013, a blogger compiled a list of more than 200 hashtags that Instagram had made unsearchable. Most of them referred to sex or nudity, which Instagram limits while X generally does not. 

X is different from rival social media sites in allowing certain searchable hashtags with racial prejudice. Instagram and TikTok do not show users any results when they search for #whitepower or #whitepride — two hashtags that X has allowed and placed advertisements alongside. 

Of the 50 reviewed hashtags, searches on X for 45 of them returned recent racist or antisemitic posts. On Instagram, 15 of the 50 hashtags returned racist or antisemitic posts, with the other 35 either blocked or producing anti-racist or unrelated content. On TikTok, 10 of the 50 hashtags returned racist or antisemitic posts, with the rest either blocked or producing other content. 

Instagram, which is owned by Meta, discloses that certain hashtags may not be searchable if the associated content “consistently” does not follow the app’s community guidelines . The company says it periodically reviews hashtags under moderation and may revise its decisions based on the content being posted using the hashtags.

Instagram said in a statement that, short of removing a problematic hashtag entirely from search, it may take less restrictive steps such as removing individual posts. Meta has policies that apply to specific hateful ideologies such as Nazism.

Of the 15 hashtags that produced racist or antisemitic content on Instagram per the NBC News review, Instagram made six of them non-searchable by Wednesday.

TikTok described a similar policy and process, saying that it removes or restricts hashtags that violate the app’s rules.

TikTok said that it tailors its approach depending on circumstances, with “public interest exceptions” to leave up some problematic content for educational or satirical reasons.

“We recognize that some content that would otherwise violate our rules may be in the public interest to view,” it says on a website .

Of the 10 hashtags that produced racist or antisemitic content on TikTok per the NBC News review, TikTok made seven of them non-searchable by Wednesday. 

Some of the extremist hashtags on X have spiked in popularity in recent months, according to research by Darren Linvill, co-director of Clemson University’s Media Forensics Hub. Linvill, who has researched troll factories and disinformation tactics , analyzed several of the hashtags at the request of NBC News. 

In late March, a Holocaust denial hashtag echoing the debunked conspiracy theory that it “never happened” spiked to more than 2,200 mentions in one day after previously getting almost no activity, according to Linvill’s findings. Linvill said the spike appeared to be the result of an organized effort by a group of accounts to get the hashtag trending, with no clear connection to offline events. He said several of the accounts were later suspended.

The hashtag was searchable on X until Wednesday, when it appeared to be blocked. Top posts on that hashtag included images depicting antisemitic stereotypes and memes depicting Holocaust denial.

AI appears to be fueling some of the content associated with certain hashtags. In one series of posts, neo-Nazi users have posted AI-generated cartoon hedgehogs with the animal as a stand-in for Hitler. Linvill said use of the associated hashtag spiked this year through early May, with accounts repeatedly posting images of hedgehogs in paramilitary and Nazi outfits holding firearms and giving Nazi salutes. NBC News did not see advertisements in the search results for that hashtag.

Megan Squire, deputy director for data analytics at the Southern Poverty Law Center, an anti-hate group founded in 1971, said that X isn’t living up to its own policies when it allows violent extremists to use the platform’s amplification features.

“It shows that it’s not top of mind and it’s not on anyone’s to-do list for the week,” she said. “It’s a choice.”

She said that X’s approach to violent extremism contradicts its hands-on attempts to be an arbiter of popular culture — attracting presidential candidates and being a hub of discussion for major events. 

“They can’t have it both ways,” she said. “If you’re going to have the power to weigh in on cultural issues, then that extends to the responsibility to use that power for good.”

David Ingram covers tech for NBC News.