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Explore Mwanza

Plan your trip to mwanza: best of mwanza tourism.

Essential Mwanza

Mwanza Is Great For

Art & history

• Malaika Beach Resort
• Wag Hill Lodge and Spa
• Tunza Beach
• Victoria Palace Hotel
• Hotel Tilapia
• Malaika Restaurant
• Rooftop Restaurant & Cafe
• Mo & Pragz Kitchen
• Rock City Mall
• Saanane Island National Park
• Bismarck Rock
• M.V. Victoria
• Sukuma Museum
• 2 Day Serengeti Safari Experience from Mwanza
• Full-Day Serengeti Tour from Mwanza
• Serengeti Day Trip Safari From Mwanza Tanzania
• Full-Day Private Serengeti Safari from Mwanza
• 4 Days Serengeti Migration Safari Tour from Mwanza Tanzania

Let us help you plan your next Tanzania safari.

The only leading tour operator based in the Western Tourist corridor of Tanzania, with a rich and enviable track experience of 30 years, having a comprehensive countrywide Tourist Network

An ecological paradise and a treasured Human Heritage, hosting some of the most spectacular wonders of the world, the likes of which are no where else to be found in the world, except in Tanzania, an Island of peace and natural beauty.

With a reputable and enviable track record of 30 years in Tours Operations , equipped with a fleet and wide range of the latest models of four-wheel chauffeur driven vehicles fitted with two-way Radio communication systems, and having a countrywide Tourist network, MASUMIN & SAFARIS, provides in a professional way various alternative Tourism packages to satisfy specific individual needs and group requirements, ranging from exclusive safaris, incentive tours, educational and cultural safaris, ecological tours, students, & Youths excursions corporate Account packages, frequent travelers special menu, group bookings and adventurous mobile tented safaris and fishing safaris.

Travel Tips

CLIMATE: Generally dry and hot with cool nights/mornings June-October, short rains November to mid-December, long rains March-May but the season can vary.

Safari Gallery

Tanzania is the only country on the African continent  with the largest concentration of a whole diversity of wild game and with spectacular scenic natural beauty

Health Tips

Masumin Tour and Safaris require that all clients arrange personal travel insurance to cover their medical, property and other personal risks for the duration of their safari.

Safari Maps

Masumin Tours & safaris Limited is located along Kenyatta road Igogo area in Mwanza, found at 32° 50′ East & 2° 30′ South, at the Southern tip of Lake Victoria, in Tanzania.

We provide the following professional services:

Reservation, personal information, accomodation.

Type of Room Single Double Apartment

Discover the hidden secret of the spectacular wonders of the world, no where else to be found except in Tanzania.

Must-see attractions in Mwanza

Mwaloni Market

Mwaloni Market, under the roof with the giant Balimi ad, is quite a spectacle. The city’s main fish market, it also has lots of fruits and vegetables,…

Old German Mansion

Sitting atop Robert Koch Hill, the old German mansion is a Mwanza landmark with great views of the city and lake. Abandoned, it is a fun 'adventure';…

Robert Koch Hill

Smack in the city centre is Robert Koch Hill, with an attractively decrepit German-built mansion at the top. To get here, push through the bustling market…

One of the more interesting rock formations around Mwanza is Jiwe Kuu (Big Rock), which some people call the Dancing Rocks. Many round boulders sit atop…

Bismarck Rock

Mwanza’s icon, Bismarck Rock, is a precariously balanced boulder atop the lovely jumble of rocks in the lake next to the Kamanga ferry pier. The little…

Saa Nane National Park

The rocky island 500m off Capri Point is Saa Nane National Park. Even though it’s just 0.76 sq km and home to only monkeys and impalas, visiting costs…

Maasai Market

Mwanza has a Maasai Market, with a couple of dozen Maasai selling beaded jewellery and medicines on both sides of the footbridge.

Explore Mwanza

Plan your trip to mwanza: best of mwanza tourism.

Essential Mwanza

Mwanza Is Great For

Shore Excursions

Art & history

Explore Mwanza

Plan your mwanza holiday: best of mwanza.

Essential Mwanza

Mwanza Is Great For

Art & history

Mwanza Tourism Tanzania

Karibu tanzania, mwanza beach tourism.

Tunza Beach An oldest and good beach for swimming at the Lake Victoria without worries

• Serengeti Park
• Northern Circuit Tour
• Saanane Island Park
• Rubondo Island Park
• Rocks Tourism
• Igogo Caves
• Bujora Museum
• Gunzert House
• Markets & Shopping
• Adventure Tourism
• Kageye Historical site
• Volunteer Tourism
• Sporting Tourism
• Investment Opportunities
• Butiama Museum
• Ukerewe Tourism
• Livestock Tourism
• Religion Tourism
• Slums Tourism
• Historical Sites
• Events Tourism
• Transportation Adventure
• Natural Remedies
• Education Tourism
• Eating Tourism
• African Lifestyle
• Misungwi G.R.
• Kagera Tourism
• Kagera Culture
• Mara Culture
• Mara Touring
• Geita Tourism
• Rwanda and Burundi
• Visit Uganda

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Export and transport among the countries is a foundation of Mwanza’s economy. Around the city of Mwanza, the land is primarily devoted to agricultural enterprise. Tea, cotton and coffee plantations throughout the area produce large volumes of cash crops that pass though Mwanza on their way to market. The town’s industrial harbor and busy streets make it a prosperous and busy place to explore.

For visitors, the city makes a good base from which to explore the nearby Rubondo Island National Park and the western parts of the Serengeti. Rubondo Island National Park offers pleasant day-hikes and bird watching around the lake shore. Mwanza’s proximity to the western Serengeti makes it a necessary stop for visitors who want to experience a less bust part of the park and see the magic of the Serengeti without the parade of safari vehicles and seasonal crowds. Mwanza is also the center of the Sukuma tribe, the largest tribe in Tanzania, who have inhabited and farmed the region for centuries. Cultural tourism programs to their local villages and farms can be arranged through the local cultural centers.

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Learn More On AfricanMecca Safari Tier Ratings & Experiences

• DAY 9 TO 11
• EXTENSIONS (MWANZA - DAY 12 to 14)

Recommended Accommodation Options In Arusha

Safari tier 1 - arusha coffee lodge.

Safari Tier 2 - Hatari Lodge

Safari Tier 3 - Arusha Safari Lodge

TOUR EXPERIENCES OF ARUSHA

lakedulutilodge5

rivertreescountryinn2

Recommended Accommodation Options In Tarangire

Safari tier 1 - tarangire treetops.

Safari Tier 2 - Kikoti Safari Camp

Safari Tier 3 - Kirurumu Tarangire Lodge

TOUR EXPERIENCES OF TARANGIRE

kikotitentedcamp2

tarangiretreetops4

Recommended Accommodation Options In Ngorongoro Crater

Safari tier 1 - the manor at ngorongoro.

Safari Tier 2 - Ngorongoro Serena Lodge

Safari Tier 3 - Ngorongoro Farm House

TOUR EXPERIENCES OF NGORONGORO CRATER

ngorongoroserenalodge2

ngorongoroserenalodge4

Recommended Accommodation Options In Serengeti Central

Safari tier 1 - serengeti pioneer camp.

Safari Tier 2 - Soroi Serengeti Lodge

Safari Tier 3 - Kati Kati Camp

TOUR EXPERIENCES OF SERENGETI CENTRAL

katikaticamp6

soroiserengetilodge2

Recommended Migration Tracking Accommodation Options In Serengeti

Southern serengeti camps and lodges.

lemalandutucampsmall1 Safari Tier 2 Experience

Northern Serengeti Camps And Lodges

sayaricampsmall1 Safari Tier 1 Experience

lemalakuriahillssmall1 Safari Tier 2 Experience

simiyumobilecampsmall1 Safari Tier 3 Experience

Western Serengeti Camps And Lodges

mbalagetilodgesmall1 Safari Tier 2 Experience

serengetisimbalodgesmall1 Safari Tier 3 Experience

Eastern Serengeti Camps And Lodges

migrationcampsmall2 Safari Tier 1 Experience

buffaloluxurycampsmall1 Safari Tier 2 Experience

lobowildlifelodgesmall1 Safari Tier 3 Experience

TOUR EXPERIENCES OF SERENGETI SOUTH, NORTH, WEST & EAST

lemalakuriahills4

singitaexplorecamp2

serengetisimbalodge4

lemalandutucamp4

MWANZA - LAKE VICTORIA EXPERIENCE - RECOMMENDED FOR 3 NIGHTS STAY

hoteltilapia4

malaikabeachresort1

SOUTHERN TANZANIA SAFARI EXPERIENCE - RECOMMENDED FOR 3 NIGHTS STAY

Selous game reserve.

mivumoriverlodgecamp4

amaraselous1

Ruaha National Park

mdonyaoldrivercamp2

mdonyaoldrivercamp4

WESTERN TANZANIA SAFARI EXPERIENCE - RECOMMENDED FOR 4 NIGHTS STAY

Katavi national park.

chadakatavicamp4

katumabushlodge2

Mahale Mountains National Park Or Gombe Stream National Park

greystokemahale4

kungwebeachlodge2

EASTERN TANZANIA BEACH EXPERIENCE - RECOMMENDED FOR 3 TO 6 NIGHTS STAY

fanjoveislandlodge2

fanjoveislandlodge4

CONTACT AND TALK TO OUR SAFARI EXPERTS TODAY TO KICK-START YOUR TOUR PLANNING PROCESS

Request Tanzania Custom Or Tailor-Made Safari Pricing Based On Your Specific Travel Dates At Your Preferred Safari Tier Camp Or Lodge

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Where to stay in mwanza.

Three budget-friendly, hotel-style accommodations are available for your lake tour of Mwanza -- Hotel Tilapia, Ryan's Bay Hotel and Malaika Beach Resort. All offer adequate service, meals and amenities.

TOUR MWANZA ATTRACTIONS

The Bujora Cultural Center and Halwego Handebezyo Museum in Ukerewe Island should be included in your ethnic tour of Mwanza. Sunset boat cruise and fishing excursions are available via your trip planner.

BEST TIME TO VISIT MWANZA

Your safari planning for Mwanza should consider the time of year that you strategize to visit. Two factors that change over the course of the year are the number of tourists and the weather conditions.

GUIDE ON LAKE VICTORIA

The largest lake in Africa and the largest tropical lake in the world, Lake Victoria, offers you two thousand miles of beautiful coastline for your lake safari in northern Tanzania with AfricanMecca.

AFRICANMECCA REVIEWS

I just fell in love with Steven, our guide in Tanzania. Not only did he take care of us, but he truly cared about us. Thank you so much for planning and executing a dream for me.

Maria Staebler - Connecticut, United States

I booked my safari holiday through AfricanMecca. They were the most helpful company I have ever dealt with and I work within the travel industry. I had the most amazing time. The holiday went as clockwork with no hitches anywhere.

Shelley Roberts - Hemel Hempstead, United Kingdom

Loretta and I had a great time on our honeymoon. Simiton, your safari guide in Tanzania was awesome! He was very professional, very accommodating and very knowledgeable. We are already talking about our next trip to Africa!

Loretta and Danny Haag - California, United States

AfricanMecca's professionalism and care understands that what distinguishes Africa is its authenticity, the land, people and wildlife who do not share our world of fashion and fanfare that distinguish so many travel companies today.

Cyril Christo & Marie Wilkinson, Conservation Photographers, Authors & Wildlife Documentary Producers - USA

Dear Raza, Not a day has passed that we have not been overwhelmed by what we experienced, and by how fantastic our vacation was. It was truly magical. We saw the" Big Five", lion mating and the migration. It was the vacation of a lifetime.

Jamie Davis & Liudmila Kondakova - California, United States

First off, we had the most amazing time ever and wanted to thank you very much. Tanzania proved without a doubt to meet all of our expectations. Every detail was thought of on our trip by AfricanMecca and were are all flawless.

Marcy Burton & Ryan Kerr - Ontario, Canada

We wanted to thank you for the great amount of care you put into helping us with our travel planning for Africa. We were very much in your hands. Many thanks again, Raza for all your care, attention, advice and professionalism.

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Malaika Beach Resort

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• Mwanza Region

Mwanza has its nickname – “The Rock city” for a reason:

all around and also right in the middle of the city, round rock fragments hulk up to fantastic formations and create a landscape that is unique in Tanzania.

In 1890, the German colonists decided to open the new administration unit at Lake Victoria and built a house on top of a rock. This house constituted the foundation of MWANZA.

They called the rock “Muansa”, probably a misunderstanding, from the Sukuma word “Nyanza” which means lake. From there the Germans started planning the whole town and the port in 1892. The architecture, the rocks and of course lake Victoria definitely make Mwanza worth a Journey.

Present population:

population of about 1.2 million people.

Geographical location:

Area of Mwanza region:

Mwanza region covers 35,187 square kilometers out of which 20,095 square kilometers is semi- arid, while another 15,092 square kilometers is covered by lake Victoria. The fish caught in lake Victoria consists of three main species, namely Nile perch, Tilapia and dagaa or Omena. The Nile perch first appeared in Lake Victoria in the late 1950s.

The fish is locally known as Mbuta or sangara and fishery experts say it can grow to two meters in length and weigh up to 200 kg.

Establishment (History):

Mwanza was founded by a German Colonial agent – Emin Pasha in 1892 as an administrative centre to control cotton exports from the area. In 2012, Mwanza region celebrated its 120th anniversary since its inception and in other words Mwanza came to life seven (7) years before Nairobi city, the capital of Kenya. Nairobi was established in 1899. In 2000, president Benjamin Mkapa elevated Mwanza into city status, becoming the second city in Tanzania after Dar es salaam. Now Mwanza is the third biggest (with agglomeration second biggest) town in Tanzania.

Prof. Hans Meyer, writing in the Das Deutsch Kolonialreich in 1908, said by then Mwanza consisted of 1200 Africans, 64 European inhabitatnts and 50 Indian traders. There were a handful of European firms and a district office. Others were a company of soldiers, a post and Telegraph line to Tabora, a hospital and a hotel .in 1953, Mwanza was elevated to the status of a town council by the then British colonial governor, sir Edward Twining. In 1980, Mwanza became the second municipality after TANGA.

Sukuma, the bantu speaking people and the largest ethnic group in Tanzania as well as other minor ethnic groups.

Administration:

Administratively, Mwanza region is divided into eight (8) districts – Geita, Ilemela, Kwimba, Magu, Misungwi, Nyamagana, Sengerema and Ukerewe. Now Geita district has been elevated to the status of REGION. It is known as Geita region.

Main economic activities include, the fishing and processing industry. Eastern and central Africa’s largest fish market, Kirumba, is found in the city and of course the main stay of it all due to the good soils and favorable climate agriculture, but mining has become an important factor in the wider region around Mwanza, where with the airport a key link to the outside world exists.

Mwanza is also a major transport transit point for the railway, connecting the Indian ocean port of Dar es salaam via Mwanza by rail. Large scale industries in Mwanza include Mwatex – East Africa’s second biggest textile mill – Nyanza bottling, Tanzania breweries limited, lake soap industries, continental printing and packaging corporation and many more.

The city also has several small scale industries.

FINANCIAL AND BANKING INSTITUTIONS

These are the National bank of commerce ltd, CRDB Bank, the National microfinance Bank, Tanzania postal Bank, standard chartered bank Tanzania Ltd and many more.

Getting to Mwanza:

Mwanza region is easily accessible by road, the central rail network from Dar es salaam, air and waterways.

Include Rubondo Island National Park, famous for unique chimpanzees and plants, rare birds, and varieties of fish species. A visit to saanane Island National park, half an hour from Mwanza by boat. A trip to the Ukerewe Island to see the Dancing rocks, where only men are allowed to visit tick. Other tourist attractions in Mwanza region are the Kijereshi game reserve, Bujorasukuma traditional and historical center, where slaves were kept before being transferred to Zanzibar, the Bismarck Rocks, the Handebezeyo caves which were used as shelter during tribal wars and Isamilo hills.

And there is the memorial to see and pay respect to of the victims of the MV. Bukoba sinking a few years ago, when hundreds drowned as the vessel went down, also now part of the Mwanza history as the marine disaster took place within the city of Mwanza. Finally , don’t forget to visit the colonial house – the first climb leads you to the origin of Mwanza as well as to climb “Jiwekubwa’ the big stones.

Mwanza city council plans to build an international beach market to be located at Makuyuni in the near future.

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• Mwanza Region

Mwanza Tourism

Mwanza is a mid-sized port city on the southern shores of Lake Victoria in northwestern Tanzania. With a population of over 700,000, it is Tanzania's second largest city, following Dar es Salaam. Mwanza is the capital of the surrounding Mwanza Region.

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Plan your customized day by day trip plan for Mwanza. Choose from various experinces categories as adventure, romantic and family and kids friendly for your trip using using Mwanza trip planner.

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• Mwanza City

Welcome To Mwanza City

The city of Mwanza is the major Tanzanian port on Lake Victoria and a major center of economic activities in the region. The lake borders the country’s East African neighbors – Uganda to the northwest, and Kenya to the northeast.

Export and transport among the countries are the foundation of Mwanza’s economy. Around the city of Mwanza, the land is primarily devoted to agricultural enterprise. Tea, cotton, and coffee plantations throughout the area produce large volumes of cash crops that pass through Mwanza on their way to market. The town’s industrial harbor and busy streets make it a prosperous and busy place to explore.

For visitors, the city makes a good base from which to explore the nearby Rubondo Island National Park and the western parts of the Serengeti. Rubondo Island National Park offers pleasant day-hikes and bird watching around the lake shore.

About Mwanza city

Mwanza’s proximity to the western Serengeti makes it a necessary stop for visitors who want to experience a less bust part of the park and see the magic of the Serengeti without the parade of safari vehicles and seasonal crowds. Mwanza is also the center of the Sukuma tribe, the largest tribe in Tanzania, who have inhabited and farmed the region for centuries. Cultural tourism programs to their local villages and farms can be arranged through the local cultural centers.

The Unit is located in Mwanza, the capital city of the Mwanza region, on the southern shores of Lake Victoria in North Western (NW) Tanzania. With a population of over 900,000, This is the second largest urban settlement in Tanzania after the city of Dar es Salaam, and a major business center for regions around Lake Victoria and neighboring countries of Kenya, Uganda, Burundi, and Rwanda. The city is surrounded by rocky hills dotted with massive granite boulders.

The primary traditional economic activity in the Mwanza region is agriculture, with farmers growing a range of food crops and cotton for export markets. Other activities which have created new opportunities for social-economic development in the region include fishing and industrial processing of fish for export markets, and large-scale gold and diamond mining activities in neighboring regions. Mwanza is also experiencing major infrastructural development, with new highways opening to connect NW Tanzania to the city of Dar es Salaam and other parts of Tanzania, as well as other major cities in neighboring East African countries.

Arrival in Mwanza Town:

Air Transport in: Mwanza City is served with air transport daily. About 35 to 40 aircraft shuttle at the single airport located in the Ilemela district. The aircraft frequenting the airport include of those passenger airlines such as ATCL, Air Express, Precision Air, and hired shuttle planes to various destinations including Nairobi.

There are also Cargo aircraft landing at the airport weekly. The Cargo planes mainly come to carry fish fillets to Europe, the Middle East, and other places of the world.

Airport capacity: The airports have a runway that can handle airplanes with weights of up to 180 tons. The airport has two main good runways. The first one with 3.3 km while the second has 3.0 km only. The big aircraft landing at the airport include Boeing 737. The airport is busy and it is planned soon to be upgraded to the status of an International Airport.

Road network The City comprising of Nyamagana and Ilemela districts has 35.5 km of trunk roads, 132 km of regional roads, 695.5 km of district roads which makes a total of 861 km of the road network. Existing tarmac roads radiating from the City are as follows:

• Mwanza – Kisesa (Musoma road ) – 17 km
• Mwanza – Nyashishi (Shinyanga road) – 19 km
• Mwanza – Airport (Airport road) – 10 km

Railway Transport The City is at the railhead of the Mwanza – Dar es Salaam railway line receiving at least three passenger trains per week; leaving alone the continuous fleet of Cargo trains which are almost daily.

 Marine Transport The City is connected to Kenya and Uganda by Marine transport, which also connects it to the regional capitals of Bukoba and Musoma. It has two major ports; the South and the North ports owned by the Government parastatal organization known as National Ports Authority. The North Port is the passenger terminal, while the South port is the cargo terminal. It has ten ships/boats of which six are used to transport cargo and four are used for passengers and cargo

Mwanza City Tour: “The Pearl of Africa”

Mwanza City welcomes visitors with natural and fresh weather from the source of the River Nile off the shore of Lake Victoria. Mwanza City is an ideal place to start your adventure with wildlife safaris, boating and fishing on Lake Victoria or Rubondo Island, conducting research, or enjoying business. Mwanza City is a fast-growing city in Tanzania and is a dynamic, colorful destination of culture and life. It is a central point for great lakes countries in Africa, and the transit hub for many of Tanzania’s world-renowned tourist destinations like western and northern circuit wildlife safaris.

Mwanza City Activities

You can enjoy long bush walks and picturesque hikes, motorbike riding, boat cruises, lake fishing, and even visit famous kopjes or outcrops that are perched precariously on top of one another. Visit scenic islands, such as Ukerewe and Lukuba Islands, and expand your awareness by visiting cultural activities about Tanzania’s largest Bantu empire….”Basukuma.” Mwanza is a pleasant and exceptionally lively town and has a lovely waterfront that commands excellent views of the lake. The rocky city is also endowed with unique fish called Sangara (Nile perch), “the mother fish of Basukuma,” in Lake Victoria (other fish such as Tilapia can also be found). Mwanza City has other unique tourist attractions such as Igogo caves and underground tunnels (German Boma) that were used as an escape route when Germans ruled Basukuma.

Mwanza City Tour Summary

Begin the morning with a lovely breakfast at your hotel and depart at 8:00 a.m. for the Bujora Village to visit the Sukuma Museum, where you will learn about the traditions and culture of the largest tribe in Tanzania. The magic drums are fascinating at the museum, and in some exceptional cases, you may even have the opportunity to play them.

Thereafter, drive back to Mwanza City Center and begin a Lake Victoria adventure by boarding a speed boat. Sightseeing and bird watching are done en route to the Saa Nane Island, stopping at various rock outcrops where flocks of cormorants, egrets, ibises, and the occasional monitor lizard are known to sunbathe.

Sundowners are enjoyed from the island’s impressive rocky vantage points with a spectacular view of Mwanza City as the sun sinks into the Lake Victoria. Saa Nane National Park is a small park, but it’s like visiting a true paradise! End the day by returning to your hotel for the night.

• Day trip according to the itinerary
•  Transportation in a 4×4 safari vehicle
•  Professional, English-speaking guide
•  Meals according to the itinerary
•  Mineral water
•  All mentioned activities
•  All national park fees
•  Flying Doctors insurance (AMREF) during the day trip
•  Optional activities
•  Alcoholic and soft drinks
•  Personal spending money for souvenirs etc.
•  Travel insurance

HISTORY OF MWANZA CITY TOUR

The tour takes more or less 2-3 hours on foot. The historical tour is mainly the relics of the periods of Germans, British, Indians, and early Tanzania.

The best starting point is the large roundabout or rotary near Lake Victoria (and near the Tourism Information Office =TIO) from where the three main roads are leading: to the East (Nyerere Road), the South (Kenyatta Road), and to the airport in the North (Makongoro Road).

Near the clock tower in the grass in the middle of the roundabout is an inscription recalling that in 1858 the British explorer John Speke was the first European to see from nearby Isamilo Hill the waters of Nyanza which he called Lake Victoria after the reigning British Queen? He correctly claimed it to be the source of the river Nile.

On the wall of the clock tower is a War Memorial of the British. During the First World War British troops coming from Kenya and Uganda drove out the German garrison of Mwanza who fled to Tabora to the south. The British administered Tanganyika up to 1961.

There are a number of monuments from the German Period, which lasted only from the early 1890s to 1916. Across the street in the direction of the lake are former German offices with a decorative small wall in front. Here criminals were condemned and hanged on the Gallows Tree, the trunk of which remains in the middle of the road to the East. On the hill to the east of Makongoro road, one can see a German Watch Tower which was part of a large fortress now used by the Regional Commissioner as his official residence.

SOLO TRAVELER WITH A MINIMUM BUDGET?

Don't worry, join other travelers group.

This is an ideal way to cut down the costs as travelers in the group share the expenses on fuel, guides, etc. and at the same time share the experience with new friends.

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Boost for travel agents as Race Across the World grips viewers

Viewing figures for the BBC One series are rising, along with bookings at travel companies that serve east Asia

No celebrities, no luxuries and a miserly £20,000 in prize money. On paper the BBC One series Race Across the World never looked like a hit.

And yet the travel programme, in which backpackers battle across distant sections of the planet, is now into its fourth season with audiences rising faster than a tuk-tuk driver can get you down Bangkok’s Khao San Road.

This time 5.5 million viewers have watched five two-person teams head off from Sapporo in northern Japan en route to the island of Lombok in Indonesia. That is almost a million more viewers than series three attracted, figures that are also setting records in travel companies that serve east Asia.

“Bookings for Japan are up 75%,” says James Mundy from the Inside Travel Group . “People were coming into our office to book the day after the first episode aired.” The company, which specialises in cultural engagement and off-the-beaten-track locations, has seen other countries benefit. “After Korea featured in the second show,” says Mundy, “bookings rose by 46%.”

Other travel operators are seeing the boost. “When the show started we saw a 30% increase in Japan searches,” says Jo Fairweather from Much Better Adventures , pointing out that the country’s unique mix of ancient traditions, pristine wilderness and futuristic cities is hugely attractive. Responsible Travel and Trailfinders have experienced similar rises.

It is not only Race Across the World that is exerting influence. Seamus McCauley, head of public affairs at travel company Holiday Extras has noticed the increasing role of television and film series in vacation choices.

“Season two of White Lotus boosted Italy, Malta is getting more attention through Gladiator 2 – television really can make large shifts in what’s fashionable.”

Those big-buck blockbusters are far from Race Across the World’s penny-pinching frugality, but therein lies its charm: limited cash means contestants cannot simply leap into a taxi, and certainly not on a plane – that’s forbidden. Not only that, phones and credit cards are taken away.

For older viewers it looks like student travel circa 1980. Cash is eked out, locals consulted, leading to fascinating diversions. Mother and daughter Eugenie and Isabel, whose relationship can be tense, do a memorable homestay in a Cambodian floating village.

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Frequently the friendliness is matched by the yawning cultural chasm: 20-year-old Owen baffles a Shinto priest with a breezy, “Chill out”. Contestants dig deep and learn fast.

The result is a glimpse into the kind of travel that many yearn for: genuine adventures where strangers turn out to be good people and travellers go home with compelling stories to tell.

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