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7 ways to enjoy Madison, Wisconsin

Mar 10, 2022 • 5 min read

Madison’s restaurant scene, cultural venues and outdoor attractions have caught the attention of in-the-know travelers © Stacy Ellen / Shutterstock

One of America’s great college towns, Madison’s progressive vibe, fabulous restaurants and compact size have lately made it a destination for savvy travelers.

The state capital of Wisconsin is easy to navigate, and with so many restaurants, spas and natural attractions to visit in and around the city, you’ll want to cover some ground. With direct flights now offered from Chicago, Newark and Denver, we recommend a few nights here, rather than just a day trip from Milwaukee. Here are a few tips for the best things to do in Madison.

Make like a local and hop on a bike 

Madison is one of only five platinum-level Bicycle Friendly Cities, as certified by the League of American Bicyclists. The city has more than 40 miles of well-maintained trails completely separated from automobile traffic; the trails even have their own underpasses, overpasses, roundabouts and signage. The city’s bike-share program, Madison B-Cycle , is the country’s first fully electric bike share program, with 350 bikes across 39 stations. (Note that the stations don’t operate during the winter.)

The love of cycling is so strong here that you’ll see cyclists plowing through snow, slush and slippery roads in freezing temperatures during notoriously harsh Midwest winters. If you don’t get your fill of bicycles on the streets, look forward to seeing them everywhere else, from window displays in plumbing shops to bicycle-themed art in hotel rooms.

Park the car and explore vibrant downtown on foot

If you want to be within walking distance of quirky shops, appealing restaurants and lots of free museums (like the Chazen Museum of Art , one of the state’s largest collections), base yourself downtown. You could also stay on the east side, which has a more relaxed, funky vibe (and also lots of good restaurants) then head downtown to explore around the State Capitol and along State Street.

Have your pick of art markets and boutique gift stores, entertainment venues (like the Orpheum Theater , which hosts big name music and comedy acts), and only-in-Wisconsin shops like Fromagination  – which specializes in artisan cheese but which also has plenty of locally produced crackers, meats, jams, mustards, wines and beers for pairing.

Note that the downtown area is full of one-way streets and is best explored by foot or on bicycle; plan on parking the car.

Eat Lao food in an old Norwegian social club

Madison has plenty of Mexican, Indian, Chinese and Thai restaurants – and sets itself apart further with an even broader range of cuisine options, including Taiwanese and Nepali spots. For a fun food challenge, try visiting all of the city’s Laotian restaurants, including Lao Laan-Xang , whose two locations have slightly different menus, and Ahan , which offers a fusion style of Laotian cuisine. The latter is located inside a restored 100-year-old building that used to be a Norwegian social club and is now the Bur Oak music and event space – check the calendar during your trip to enjoy some music or an open mic with your red curry noodles, and enjoy a truly Madison-style cross-cultural experience.

Sip more than just beer at local brewers

In addition to top-notch food, you’ll also find a wide selection of locally brewed beverage options in and around Madison. If beers is your thing, head to Giant Jones Brewing Company (which is LGBTQ- and women-owned),  Capital Brewery (one of the oldest craft breweries in the country) and  ALT Brew  (a dedicated gluten-free brewery and taproom). And there’s no shortage of bars and brew pubs, like the Parched Eagle Brew Pub , with a living room–like ambiance, hard-to-find varieties and Thursday-night BYO-cassette-tape-to-play night.

The Cider Farm , which sources its produce from orchards just outside of Madison, has a tasting room in the middle of town, while Bos Meadery produces the fermented honey-derived alcoholic beverage known as mead. (An event space next to its tasting room often hosts local musicians.) For non-alcoholic fizzy fermentation, visit NessAlla Kombucha , a women-run kombucha craft brewery that supplies many of Madison’s natural-food stores and co-ops.

Hang out in an old feed mill

Built in 1906 as a five-story sugar beet-processing factory and later converted into a grain mill, the Garver Feed Mill is now a must-visit spot on Madison’s food and culture scene. The space hosts not the aforementioned NessAlla Kombucha, and plays host to weekly live music every Wednesday night, a Saturday farmers market (from January to April) and  “Bike N’ Bites” food tours  offered in partnership with Madison Eats.

Take a class in candle making, bath-bomb creation or paint pouring at Glitter Workshop ; visit the on-site contemporary art gallery, Canvas ; then grab a slice of pizza from Ian’s and a scoop of boozy ice cream for adults from Calliope (try the Brandy Old Fashioned, which tastes like Wisconsin’s most famous cocktail).

Treat yourself to full-body Ayurvedic wellness 

Expect more than a mere massage and facial at  Kosa Ayurvedic Spa  at Garver Feed Mill: this 4500-sq-ft sanctuary offers full-body wellness. As the only Ayurvedic spa in the state (and one of the only in the entire Midwest), Kosa offers a retreat for couples, individuals and small groups. Indulge in a private steam and sauna session, an Indian head massage or balancing ritual. Then settle in for a five-senses therapy session that treats your eyes, nose, mouth, ears and skin with different foods, herbs and oils.

Make time for nature

After you’ve had your fill of Madison’s urban pleasures, enjoy the many outdoorsy options within and close to the city. The Olbrich Botanical Gardens (only a few minutes from Garver Feed Mill) features 16 acres of outdoor display gardens, a tropical conservatory and one of only four pavilions in the world that were gifted by the Thai government. Hikers (and walkers) should head to Picnic Point , at the tip of a mile-long peninsula along Lake Mendota’s south shore, or to the UW Arboretum , which offers 17 miles of hiking and cross country skiing trails.

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A Visitor's Guide to Exploring Downtown Madison, WI

Written by Anietra Hamper Updated Dec 22, 2023 We may earn a commission from affiliate links ( )

The locals in Madison like to brag that they come from one of the happiest cities in the United States, so it is no surprise that visitors to the capital city find that same joy. Perhaps it is because Madison is nestled between two lakes so there is a constant breeze of fresh air. Or maybe that enlightenment comes from the hundreds of miles of biking and hiking trails around the city, or the fact that most everything downtown is within walking distance .

Downtown Madison is a central hub for business and government but it is a playful city that caters to the little moments in between: enjoying a sunset on a lakeside bench, a first taste of Wisconsin cheese curds, or the nostalgic vibe of a college campus. Madison has a little bit of it all.

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Where is madison, wisconsin, things to do in downtown madison, getting around downtown madison, where to stay in downtown madison, art & culture in downtown madison, entertainment in downtown madison, shopping in downtown madison, getting outdoors and active in madison, dining in downtown madison.

Madison is the capital city of Wisconsin, located in the center of the state. The downtown area sits between Lake Mendota and Lake Monona , with five lakes in the Madison vicinity and several preserved natural areas around it.

It is a city that takes the balance of business and pleasure seriously as you will notice from the moment you arrive. Getting to Madison is easy by air into the Dane County Regional Airport, or by bus from Milwaukee or Chicago.

The best way to explore downtown Madison is to start at the Wisconsin State Capitol Building and work your way out from here. The State Capitol sits in the center block of downtown with a 284-foot-high dome that is stunning when it is lit up at night. The Wisconsin State Capitol Building features one of the largest domes in the world.

You can take a free guided sightseeing tour of the building to see the detailed marble interior and get a close-up look at the various ethnic influences on the painted murals and the breathtaking skylight. One of the best views in Madison is from the capitol building's observation deck, where you can capture a 360-degree view of downtown.

Make your way to the 150-year-old University of Wisconsin-Madison campus to see the elaborate 1,260-acre complex and research institution. There is a visitor center that can provide maps and tour information of the campus.

A must-see on campus is the University of Wisconsin Arboretum. It houses the most diverse ecological collection in the world, comprised of wetlands, tall grass prairies, forests, savannas, and a renowned collection of lilacs.

Another highlight at the university is the Allen Centennial Gardens. It is used as a living classroom for students in the horticulture program but it is free and open to the public. See examples of gardens from around the world including Japanese, Italian, English Cottage, French, Italian, and even a rock garden display. The university also has the Madison Geology Museum, with exhibits on fossils and minerals, that is worth a visit.

Spend some time on the waterfronts of Lake Monona and Lake Mendota, where you can take a bike ride, walk the paths, or just sit in the parks to watch the water activities. Rent a kayak or stand up paddleboard and spend a morning on one of the lakes to get a different view of the city. Some of the best views of the lakes are from the Memorial Union Terrace or from the lakefront parks of Olbrich Park and Olin Park.

One of the best things to experience during your time in downtown Madison is the famous Dane County Farmers' Market , which covers Capitol Square every Saturday. It is the largest farmers market in America, with producer-only vendors. There are more than 300 vendors selling locally produced cheeses, flowers, meats, and vegetables, and the market has been a weekend tradition in the city since 1972.

The Monona Terrace community and convention center is a fun place to visit even if you don't have official business in Madison. The Monona Terrace is a Frank Lloyd Wright inspiration that has a rooftop terrace with the best views of downtown and Lake Monona. You can take a guided tour of the building to learn about its history, or just stop by on your own to enjoy the sunset from the open-air terrace.

As the bike capital of the Midwest, you are likely to see more bikes than cars in Madison. There are more than 200 miles of scenic biking and hiking trails around the city, and for many locals it is a lifestyle. As a visitor, it is easy for you to enjoy cycling around the city on your own.

You can pick up a B-cycle at one of the bike-sharing stations in downtown Madison and take an afternoon bike ride along the lake. Madison is a bike-friendly city, so you might want to ride around on two wheels and get a sense of the area with a preview of the tourist attractions that you can go back to on your own to visit later.

Madison B-cycle is a Wisconsin-based company that has 350 Trek bikes available throughout downtown. B-cycle is the first full e-bike fleet in the country, and Madison caters to bicyclists throughout the city.

Walking is one of the best ways to get around Madison. Most downtown attractions are within one to two miles. In addition to the walking trails around the lakes, local neighborhoods have parks and walking paths of varying lengths. When you get tired of walking, you can catch the bus and take the Madison Metro Transit around town.

Staying in downtown Madison is a convenient option because many attractions are all within close proximity. Hotel options in the heart of the city make it easy to walk or bike to your downtown destinations – from the State Capitol complex to museums, Lake Monona and Lake Mendota, the University of Wisconsin-Madison, and hundreds of shops and restaurants.

Luxury Hotels:

• One of the top hotels in downtown Madison is The Edgewater , a historic hotel with some of the best views of downtown and Lake Mendota. Between the main hotel and the Edgewater Spa is a public courtyard that is converted into a skating rink in the winter and a venue for outdoor music and movies in the summer.
• Another luxury option in the heart of downtown Madison is the Madison Concourse Hotel and Governor's Club , adjacent to the State Capitol.

Mid-Range Hotels:

• Most of the mid-range hotels in the downtown area are going to be on the higher end because of their proximity to attractions and convenient location. One nice option is the DoubleTree by Hilton Hotel Madison , which is close to the University of Wisconsin-Madison, Monona Terrace, and the Kohl Center for sporting events.
• For a college-themed stay in Madison, book a room at the Graduate Madison hotel, which is a block from the University of Wisconsin-Madison and has old-school collegiate décor and a rooftop lounge themed after 1980s camp movies.

Budget Hotels:

• The most affordable hotels in Madison are located just beyond the center of downtown. The Sleep Inn & Suites Madison is close to the Dane County Regional Airport and only a few miles from the Wisconsin State Capitol. Breakfast is complimentary, and whirlpool suites are available.
• Another option is the Comfort Inn Madison - Downtown , which is close to the city center and attractions like the Monona Terrace, Alliant Energy Center, and Olbrich Botanical Gardens. There is complimentary breakfast and weeknight socials at the hotel.

Madison has a range of arts and culture attractions, but one of the best ways to learn about the city is just walking the downtown area and taking in the unique architecture, music, and food that tell quite a bit of Madison's cultural story.

Take a guided tour of the Chazen Museum of Art that features sculptures, paintings, photographs, and drawings from around the world in its collection. There is always a featured traveling exhibit and music programs that are open to the public. Admission is free. You can make an arts day in Madison and also visit the Madison Museum of Contemporary Art.

The three-story Cesar Pelli-designed glass building is impressive even from the street. The free exhibits and programs focus on modern art and often feature up-and-coming artists. Make your way through the four galleries as you head to the sculpture garden on the rooftop.

History buffs can enjoy several museums in downtown Madison. The Wisconsin Veterans Museum has a collection of exhibits that highlight military service from the Civil War to the present day.

There are vintage vehicles and aircraft in the free museum and engaging displays. For those interested in the history of the state, the Wisconsin Historical Museum has a nice collection covering the European and Native American settlements in Wisconsin and the modern-day influences on society.

An evening out in Madison might include a performance at the Overture Center for the Arts , which attracts a variety of acts from opera and dance to musicals.

One of Madison's top attractions is Olbrich Botanical Gardens . The gardens opened in 1952 as a rose collection and conservatory and have evolved into a grand botanical garden that is free for the public to visit. There is a new learning center on-site to expand family and educational programs offered at Olbrich Botanical Gardens and new greenhouses to visit.

Families traveling to Madison will enjoy the Madison Children's Museum. Plan several hours to play in the interactive exhibits displayed on several floors of the museum. Kids can engage in an art studio or learn about sustainability in the outdoor Urb Garden or explore the Wonderground space, which is a 10,000-square-foot outdoor play space recently added to the museum. There are always special events and programs happening.

A fun, free venue to visit in Madison is the University of Wisconsin-Madison Arboretum . The arboretum's 1,200 acres of gardens, woodlands, wetlands, and eco-habitats are open year-round. You can walk around on your own, or schedule a guided tour. There are 20 miles of trails around the arboretum that can be used for biking, hiking, and skiing or snowshoeing in the winter.

For relaxing entertainment in Madison head to the Memorial Union Terrace . Yes, it is technically a student hangout at the University of Wisconsin-Madison but it is open to the public and one of the most laid-back ways to enjoy the local scene. Have a bite to eat while you look out over Lake Mendota and enjoy live local music.

Summer is a great time to visit Madison, when you can enjoy nearly endless outdoor music options. From Concerts on the Square to opera in the park, Madison has a full slate of outdoor music concerts that are a fun way to enjoy the lakefront backdrop.

The Henry Vilas Zoo is one of the top attractions in the city and it is free. In fact, it is one of the only zoos in the country with free admission. There are hundreds of animals and exhibits representative of the Arctic, desert, and African regions, among others. Indoor exhibits like the Herpetarium and Primate Building are nice back-ups on rainy days. There is a fun zoo train and carousel open during the summer.

Sports fans will love the live game opportunities in Madison, including some you probably did not know existed. Become a temporary University of Wisconsin Badgers football fan when you take in a home game at Camp Randall Stadium or a basketball game at the Kohl Center . Soccer fans can catch a game with the Forward Madison FC professional team at Breese Stevens Field close to the Wisconsin State Capitol.

Some of the lesser-known sporting events around Madison are exciting to check out if you are in town, including the Madison Mallards collegiate baseball team, Madison Capitols amateur hockey team, and the Madison Radicals professional disc-league team.

Nothing beats the State Street pedestrian mall for shopping in Madison. There are more than 135 shops selling unique items, from specialty women's clothing to chocolate, crafts, artwork, and jewelry.

A few other specialty stores in the downtown area that are fun to visit are Fromagination , an artisan cheese store, and A Room of One's Own , an independent bookstore that has been a Madison staple since 1975. There are more traditional shopping options in town at the East Towne Mall , Hilldale Shopping Center , and nearby Greenway Station Shopping Center in Middleton.

Getting active outside is easy in Madison with several lakes, parks, and bike paths available. With hundreds of miles of bike trails and more than 260 parks and beaches in Madison, you can tackle every outdoor activity, from swimming, windsurfing, and ice fishing on the lakes to golf, hiking, and snowshoeing in the public green spaces.

Walk or bike the Lake Monona Loop , which goes for 13.8 miles or the Lakeshore Path along Lake Mendota, which connects the sections of the Lakeshore Nature Preserve . The Lakeshore Nature Preserve is also a popular birding location.

More than 255 bird species have been identified in that location. There is even a birding checklist available to identify species, and it highlights the best time of year to see migrating species and waterfowl.

Madison has several public beaches to enjoy in the middle of the urban neighborhoods that are generally open from June through September. Lake Monona has Olbrich Beach and three beach parks; Lake Mendota has Tenney Beach , Warner Beach , and several beach parks; Lake Wingra has Henry Vilas Beach ; and Lake Waubesa has Goodland County Park Beach . The beaches have sandy areas for relaxing and are recreational sanctuaries for a day of swimming or enjoying water sports.

You will notice that biking and hiking are popular past-times in Madison for both residents and visitors. There are more than 200 miles of trails to choose from depending on your time schedule. The Capital City Trail is a paved trail that is nice for biking or walking, and it takes you to several areas, including the picturesque Capital Springs State Recreation Area. The Sugar River State Trail and Badger State Trail are also convenient walkways to consider.

There are a number of private and public golf and disc golf courses around Madison, so you do not have to go far to hit the links. One of the most accessible public courses is the University Ridge Golf Course , which is where the UW-Madison teams practice.

There are four other city courses: Glenway Golf Course , Odana Hills , Monona Golf Course , and Yahara Hills . There are disc golf courses at many of the Madison parks, but two of the most popular and largest are at Elver Park and Heistand Park .

It is almost a rite of passage in Madison to try the cheese curds that Wisconsin is so famous for. You can find them on the appetizer list at almost any restaurant. For an added food excursion during your trip to Madison take the Madison Eats Food Tours , which take you around Capitol Square to sample traditional Wisconsin dishes. You can also take one of the Bike n' Bites food tours with a guided B-Cycle tour that takes you to five culinary locations.

If you are looking for something quirky to do, you will want to consider taking a 10-minute drive to Middleton to the National Mustard Museum , which has more than 5,300 types of mustards, classic mustard memorabilia, and plenty of samples.

You will notice that many of the Madison restaurants feature farm-to-table and organic ingredients. For a taste of Wisconsin try Graze, which uses ingredients from local farmers to create globally inspired dishes. L'Etoile is another local favorite, serving customers for more than 40 years using locally sourced ingredients for its seasonal menus.

If you are looking for comfort food in Madison, you will enjoy selecting from more than 30 types of tacos at Tex Tubb's Taco Palace or indulging in the blue-plate specials at Monty's Blue Plate Diner, which is a favorite place to visit for locals. They also have an extensive vegetarian menu. The casual A Pig in a Fur Coat is another favorite serving Mediterranean comfort food and bringing the flavors and mood of Italy, Spain, and France to Madison.

Al fresco dining in Madison is a relaxing way to enjoy a meal and the downtown view, so many restaurants have patio and rooftop tables. For lunch or coffee, the outdoor tables at Everly were some of the first in the city. For dinner, try Buck & Honey's Restaurant Monona, which has outdoor dining space along the Yahara River.

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Wisconsin Getaways : Wisconsin is an exciting state to explore beyond just the capital city of Madison. If you are looking for romantic getaways or top resorts that offer multiple experiences during your stay, there are quite a few options around the state. Outdoor getaways can center on Wisconsin beaches , fishing , or exploring the hiking and kayaking in Door County .

Wisconsin Cities and Small Towns : If you are up for a little bit of adventure and do not have to stick to a tight itinerary, you might want to visit some of the small towns that give Wisconsin so much character, from the cherry orchards to the mom-and-pop restaurants. If you would rather stick to the bigger cities, some of the best getaway options are in Green Bay , the Wisconsin Dells , and Milwaukee .

More on Wisconsin

Madison, WI   Travel Guide

Courtesy of Focal Flame Photography | Destination Madison

Why Go To Madison, WI

Despite being the home of the Wisconsin state Capitol and the flagship campus of the University of Wisconsin System, Madison maintains a small-town atmosphere. Though it's perhaps best known as the setting for the University of Wisconsin-Madison campus, the city is so much more than a hub of higher learning. Consistently ranked as one of the country's best places to live , Madison appeals to visitors and longtime residents alike with its five lakes, 200 miles of biking and hiking trails, and hip food and drink scene. 

Though it's often overshadowed by more cosmopolitan cities to the east like Milwaukee and Chicago , the capital of America's Dairyland offers an ideal escape, especially for budget-minded families. Not only are many of the top attractions free, they're also kid-friendly: The Henry Vilas Zoo , the  Olbrich Botanical Gardens and the  University of Wisconsin-Madison Arboretum are all must-sees for those traveling with little ones. Meanwhile, culture hounds and foodies will be equally satisfied with a stroll down State Street thanks to the variety of museums and eateries everywhere from the university campus to the buzzing Capitol Square. No matter how you spend your days exploring, you'll want to cap off an evening (or two) watching the sunset with a brat and a pitcher of beer at the Memorial Union Terrace .

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• # 9 in Best Weekend Getaways in the Midwest

Best of Madison, WI

Best hotels in madison, wi.

• # 1 in The Edgewater
• # 2 in The Madison Concourse Hotel and Governor's Club
• # 3 in Graduate Madison

Best Things to Do in Madison, WI

• # 1 in University of Wisconsin – Madison Memorial Union
• # 2 in State Street
• # 3 in Wisconsin State Capitol

Popular Tours

Downtown Madison E-Bike Guided Tour

(83 reviews)

from $ 99.00

Madison Ghosts

(10 reviews)

from $ 28.00

Madison, Wisconsin Scavenger Hunt

(7 reviews)

from $ 22.00

Madison, WI Travel Tips

Best months to visit.

The best times to visit Madison are from May to August and September to November. Similar to other Midwestern cities, Madison experiences all four seasons. But if you're not a fan of chilly temperatures and heavy snowfall, you'll likely want to avoid the city from December to April. During the summer months, Madison is much quieter since most of the university's more than 40,000 students have gone home. Plus, the pleasant 80-degree temperatures are perfect for enjoying the Memorial Union Terrace and the water activities on Lake Mendota. If you want to experience the city at its most vibrant, plan a fall trip when university classes are in session, students are on campus and Camp Randall Stadium is filled to the brim with passionate Badger fans on football game days. 

Weather in Madison, WI

Data sourced from the National Climatic Data Center

What You Need to Know

Consider flying into Milwaukee Madison's Dane County Regional Airport (MSN) is small and only operates nonstop flights from 20-plus U.S. cities. If you're having trouble finding a nonstop flight or want more options, consider flying in and out of Milwaukee's General Mitchell International Airport (MKE). The international airport sits about 85 miles east of Madison and offers a variety of shuttle services to Madison, along with car rental options. 

Avoid a winter visit Heavy snowfall and frigid, below-freezing temperatures can make a winter trip to Madison unpleasant. Though you'll likely score the lowest accommodation rates of the year, you'll have to sacrifice experiencing some of the city's top outdoor attractions.    

Indulge in cheese and beer Wisconsin isn't called America's Dairyland for nothing. You'll find deep-fried, beer-battered cheese curds on menus at eateries throughout the city. For the ultimate Wisconsin experience, pair your order of cheese curds with a pint of Spotted Cow farmhouse ale. 

How to Save Money in Madison, WI

Take advantage of free attractions and events Admission to some of the city's top attractions, including the Henry Vilas Zoo , the Olbrich Botanical Gardens and the Chazen Museum of Art , is free. There's also no ticket required to attend some of the city's best annual events, including Concerts on the Square and the Dane County Farmers' Market.

Dine near campus For budget-friendly meals, eat near the university campus. You'll find a collection of food trucks congregating at lunch on the Library Mall (near the University Book Store where State Street  begins) and several fast-casual eateries along State Street that cater to the student budget. The closer you are to Capitol Square, the more expensive the restaurants tend to be.

Explore on two wheels instead of four Madison is considered the bike capital of the Midwest, boasting more than 200 miles of biking and hiking trails. For help finding the best trails, consult the City of Madison website . Along with traditional bike rental shops, the city is also home to a bike-share system, Madison BCycle. 

The Memorial Union on the campus of the University of Wisconsin-Madison is best experienced on a warm summer day.

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Things To Do

Best hotels.

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The Top 12 Things to Do in Madison, Wisconsin

Incorporated in 1856, Wisconsin’s capital city, Madison merges cosmopolitan culture with small-town hospitality and collegiate spirit for a uniquely appealing visitor experience. Along with Seattle, Madison holds the distinction of being one of just two major American cities to be sited on an isthmus. Since it straddles two scenic lakes—Lake Mendota and Lake Monona—water sports, recreation, and great views are a given here. Back on dry land, biking is a favored local pastime, one the city excels at with more than 200 miles of bike lanes and trails.

In addition to the handsome capitol building that serves as the seat of Wisconsin state government, Madison boasts 140 entries on the National Register of Historic Places, as well as the country’s largest grouping of lakefront Native American effigy mound structures.

Here are a dozen suggestions for what you’ll want to do, see, eat, and drink in Madison.

Tour the Wisconsin State Capitol

Destination Madison

Created using 43 different types of stone gathered from eight states and six countries, the majestic Wisconsin State Capitol was completed in 1917 to replace the previous capitol building after devastating fire damage. You won’t see any buildings taller than the capitol anywhere in the city—an ordinance prevents it. The soaring 200-foot dome is a real showstopper, featuring a gilded bronze statue topper on the exterior and a lavish mural titled “Resources of Wisconsin” on the ceiling of the interior rotunda. The architecture, furnishings, art, and décor throughout the facility purposefully reflect an eclectic diversity of styles.

The building is open to the public most weekdays, with free tours that lead off from the information desk at designated times during the day. Don’t miss the view from the sixth-floor observation deck, which is open seasonally. Round out your visit with a stroll around Capitol Square to admire the lush landscaping and check out a concert, farmers market, art fair, or other event from a full calendar of summer offerings .  

Jump Into Lakes Mendota and Monona

Or kayak, canoe, sail, fish, paddleboard—you get the idea. Situated on an isthmus between Lake Mendota and Lake Monona, Madison definitely doesn’t lack for water recreation. The lakes are a major focal point of the city, and attractions in and of themselves. The larger of the two, Lake Mendota, borders the University of Wisconsin campus and offers year-round fun, including sailings with Betty Lou Cruises . Meanwhile, Lake Monona showcases boats, biergartens, Olbrich Botanical Gardens , the historic Lizard Effigy Mound, and a stunning view of the Wisconsin State Capitol.

The Isthmus Paddle and Portage boat race connects the two bodies of water, drawing crowds of festive costumed participants and observers each summer. The curvilinear Frank Lloyd Wright-designed Monona Terrace Community and Convention Center has become a beloved gathering spot since it opened in 1997. Looking for a new activity to try? Make like a lumberjack and test your skills at Madison Log Rolling on Lake Wingra just southwest of downtown. 

Explore Madison's 200-Plus Miles of Bike Trails and Lanes

Madison maintains more than 200 miles of trails, paths, and dedicated bike lanes to explore on two wheels. In fact, Madison brags on having more bikes than cars, and is one of just four U.S. cities to achieve Platinum status recognition from the League of American Bicyclists . Loop around Lake Monona starting from Olin Park, or spot some local wildlife along the UW-Madison Arboretum Trail . Winters don’t have to disrupt your ride—just break out the fat tires and you’ll be fine. BYO bike, or borrow a set of wheels from any of the 40-plus Madison BCycle urban bikeshare stations strategically positioned all over the isthmus.

Taste the Local Flavors

With all that exercise, you’re sure to work up an appetite. Friday night fish fry is a Wisconsin tradition across the state, and you can try it for yourself at a number of restaurants and pubs, including Dotty Dumpling's Dowry and R. P. Adler's Pub & Grill . More than 50 years old and still going strong, Madison hosts the annual World Dairy Expo , one of the largest trade shows in the world. In keeping with Wisconsin’s dairy reputation, the University of Wisconsin produces its very own line of signature ice cream. Order some in a cup or cone at the Daily Scoop inside the Memorial Union on campus.

If cheese is more your jam, beeline to Fromagination on Capitol Square to nosh on a dizzying selection of artisanal Wisconsin products. Then cruise to Middleton just beyond the city limits to sample the sweet and spicy wares from a 6,000-plus product collection at the quirky National Mustard Museum . Still hungry? Try a little bit of everything on a curated food tour of the city through Madison Eats .

Sample Madison's Craft Brew Scene

You’ll need something to drink, and what goes better with cheese and mustard than beer? Madison excels at craft beer with busy local operations brewing up a storm. IPAs, porters, stouts, lagers, sours—the gang’s all here. There’s a strong group of contenders to check out, but Ale Asylum , Capital Brewery , New Glarus , Karben4 Brewing , and Funk Factory Geuzeria consistently tend to rise to the top of many best-of lists.

Visit Downtown Madison's Art Museums

Part of the UW campus, the Chazen Museum of Art is the second largest repository of fine art in Wisconsin, and the largest collecting museum in the Big Ten Conference. Within these airy 176,000 square-foot confines, visitors can spend a day appreciating more than 23,000 works of art spanning Greek, Western European, Soviet Union, Indian, Japanese, and modern African collections. Best of all, admission is free.

Keep the art vibes flowing by visiting another free attraction, the highly modern Madison Museum of Contemporary Art , on nearby State Street.

Stop to Smell the Flowers at Olbrich Botanical Gardens

Courtesy of Olbrich Botanical Gardens

Olbrich Botanical Gardens maintains 16 acres of verdant property to explore, as well as a tropical conservatory that contains free-flying birds and a waterfall. (If you can time your visit between July and August, you’ll get to experience the ethereal annual Blooming Butterflies as well.) A soothing oasis in the heart of the city, the outdoor gardens offer inspiration for green thumbs and a true breath of fresh air, populated with perennials, annuals, herbs, wildflowers, and native plants. Don’t miss the Thai Pavilion and Garden, gifted by the King of Thailand himself and one of just four such structures in the country.

Feel Like a Kid Again at the Madison Children's Museum

If you’ve got little ones along for the trip, let them play like they mean it at the Madison Children’s Museum. A former department store, the building’s distinctive façade sets the tone for visits defined by whimsical exhibits that feed the imagination and encourage active exploration. A few of the more intriguing areas include the Frank Lloyd Wright-dedicated Coops to Cathedrals section, a Trash Lab that shines a light on recycling and reusable materials, and the STEM-focused Possible-opolis. Fun fact: The rooftop garden nurtures more than 300 vegetable and herb varieties, and houses chickens that lay 1,400 eggs annually.

Step Back in Time at the Wisconsin Historical Museum

One of 12 sites managed by the Wisconsin Historical Society, the Wisconsin Historical Museum traces the proud past of the state’s history and heritage through intriguing exhibitions and displays. It touches on everything from Native Nations and Tribes, frontier life, and Hmong immigration to aspects of industry, democracy, and community. This is a great immersive one-stop shop to learn about all things Wisconsin, curated from a collection of more than 110,000 historical objects and 500,000 archaeological artifacts.

Walk on the Wild Side at Henry Vilas Zoo

Lions and tigers and bears—oh my! Embark on an animal adventure at the Henry Vilas Zoo on the shoreline of Lake Wingra. Boasting free admission, this cherished Association of Zoos and Aquariums-accredited attraction has been a local landmark since it opened in 1911. The facility stays open year-round, housing everything from aardvarks to zebras in well-kept habitats.

Learn Something New and Something Old at the Geology Museum

Got a dinosaur buff in your midst? Located in Weeks Hall, the University of Wisconsin Geology Museum has grown since its founding in 1848 into a vast and fascinating repository of geological and paleontological artifacts. Shedding light on the state’s earliest origins, noteworthy holdings include dinosaurs, fish, birds, reptiles, mammals, and all manner of fossils to observe and appreciate. The twice-monthly Museum Storytime makes the visit fun for the littlest guests.

Cheer on the Badgers at Camp Randall Stadium

If you’re visiting Madison during college football season, you must add a game day at Camp Randall Stadium to your to-do list. Home field of the University of Wisconsin Badgers since 1895 and the oldest stadium in the Big Ten Conference, this storied outdoor facility hosts a lineup of games in the fall, along with a calendar of other events throughout the rest of the year. The stadium is named after the Union Army training grounds on which it now makes its permanent home. If you go, don your Badger cardinal red and white, and plan to get loud.

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12 Best Things to Do in Madison, WI

By Alex Schultz · Last updated on May 4, 2024

The capital of Wisconsin and its second-largest city, Madison lies in a scenic spot on a narrow isthmus in between Lake Mendota and Lake Monona. A fabulous place to both live and vacation, it has a thriving art scene, plus culture and nightlife to delve into while pristine parks, waterways and countryside are never far away.

Despite its relatively large size, the city has a lovely small-town feel, thanks in part to its condensed downtown area and sizeable student population. While most of its museums and art galleries are set in the center, other enticing attractions and things to do in Madison are either located along the shores of its lakes or on the University of Wisconsin campus.

With beautiful botanic gardens and quiet arboretums to explore alongside the almost endless shops, restaurants and bars of the busy Slate Street, the Midwest’s Madison really is a brilliant city to visit with something for everyone to enjoy.

12. Wisconsin Historical Museum

If you’re interested in learning all about the rich history, culture and nature of the state, make sure to check out the excellent Wisconsin Historical Museum in the city center. Set at one corner of Capitol Square, it is packed with amazing artifacts and exhibits with photos, paintings and audio-visual presentations on show.

Since being founded in 1846, the Wisconsin Historical Society has amassed an extensive collection with its archaeological findings, artworks and exhibits covering over 12,000 years of the state’s past.

Its informative displays and dioramas focus on everything from local Native American nations and frontier life in the Upper Midwest to industrialization, immigration and urbanization. In addition to all this, the museum regularly hosts interesting talks, tours and temporary exhibits.

11. Camp Randall Stadium

One of the oldest, largest and most atmospheric arenas in the States, the incredible Camp Randall Stadium lies just a short stroll or drive to the southwest of downtown. Located on the campus of the University of Wisconsin, it is home to The Badgers with their action-packed college football games making for a fun and unforgettable affair due to their fervent fans.

Built back in 1917, the enormous arena has a lovely old time look and feel with recent renovations having added a brand new scoreboard and upgraded the sporting facilities and seating spaces. Aside from cheering, chanting and bouncing about to ‘Jump Around’, visitors can take part in the team’s raucous tailgates with other sports events and concerts held in the stadium from time to time.

10. Wisconsin Veterans Museum

A fascinating place to visit, the award-winning Wisconsin Veterans Museum can be found next to the Wisconsin Historical Museum in the center of town. Whereas its neighbor has a much wider remit, its well-designed galleries and displays instead provide an in-depth look at the history of Wisconsinites who have served in the US military.

Originally established in 1901 as a memorial hall, it was later turned into a museum with both life-sized dioramas and hands-on exhibits now lying alongside cases full of old uniforms, weapons and maps. In chronological order, it outlines the personal stories, events and outcomes of every military conflict from the Civil War right up to Iraq and Afghanistan with the three huge aircraft hanging up in its halls counting among its main highlights.

9. University of Wisconsin Arboretum

As it boasts lovely landscapes, scenery and nature, the humongous University of Wisconsin Arboretum really is a delight to hike or bike around. Very popular with locals and tourists alike, its scenic confines lie along the southern shore of Lake Wingra, just a short drive from downtown.

Now preserved as part of a National Historic Landmark, the massive man-made nature reserve was initially created in 1932 to serve as a research space and wildlife sanctuary for the university. Over the years all kinds of pretty plants, flowers, trees and shrubs were planted with it now encompassing a diverse array of ecosystems.

These include, not only vast swathes of shoreline, but pristine woods, wetlands and prairies, too, with picturesque paths and gardens dotted here and there.

8. Henry Vilas Zoo

Just to the north of the lake you can find yet another of the city’s top tourist attractions: the exquisite Henry Vilas Zoo. One of the only remaining admission-free zoos in the country, the park is owned and operated by the local county with its spacious enclosures and exhibits home to more than 115 species from all around the world.

A firm favorite with families, the zoo first opened to the public in 1911 with it now housing a large menagerie of mammals, amphibians, reptiles and birds. While wandering about its leafy outdoor areas guests can see rhinos and red pandas on show next to lions, tigers and polar bears.

On top of exploring enthralling sections, such as its Arctic Passage and Tropical Rainforest Aviary, you can also take a train ride around its Children’s Zoo or meet some of its friendly residents while on a tour.

7. Spring Green

As it lies just under an hour’s drive to the west of Madison and is home to a couple of architectural marvels, the small village of Spring Green is a great choice for a day trip destination. While some come to see a show at its Shakespearean theater or play a round at its immaculately manicured golf course, most people visit for its two standout sights.

One of the most unique and unusual museums you are liable to ever come across, The House on the Rock has an almost never-ending warren of streets, shops and gardens to explore, all packed with crazy curiosities. While its captivating collections and campus need to be seen to be believed, the nearby and considerably more normal Taliesin also attracts visitors.

The former home, studio and estate of world-renowned architect Frank Lloyd Wright, it showcases some truly extraordinary architecture, with its numerous buildings and their distinctive designs now being recognized as a National Historic Landmark.

6. Chazen Museum of Art

Back in the center of the city is another fantastic spot to stop by if you are at all interested in art: the excellent Chazen Museum of Art. Set in the corner of the University of Wisconsin campus closest to downtown, it has an impressive collection of artworks for you to peruse that span a wide range of mediums, cultures and time periods.

Home to around 23,000 paintings, photos and sculptures, the magnificent museum was founded in 1969 with its sizeable holdings now spread across two buildings. In its light and airy galleries are masterpieces by Magritte, Miro and Dali among others with splendid Japanese woodblock prints and Qing Dynasty porcelain vases also displayed.

In addition, the museum has a coxy cafe for you to try out with chamber music concerts regularly taking place.

5. Dane County Farmers’ Market

A colorful and chaotic affair, the lively Dane County Farmers’ Market has a staggering array of stands and stalls for visitors to explore, all laden with fresh fruit, veg and foodstuffs. Held every Saturday morning throughout the year, it really is a must-visit with its numerous live musicians and street performers adding to the appealing ambience.

Since being established in 1972, it has grown into the largest producers-only farmers’ market in the States with around 300 vendors selling their wares each Saturday. As well as all kinds of fresh farm produce, you can shop for meats, poultry and cheeses with innumerable artisanal products, arts and crafts and handmade jewellery also on sale.

In the summer months, the massive market is held outside in Capitol Square before everyone retreats indoors to the enormous Monona Terrace convention center for the cold winter months.

4. Memorial Union Terrace

One of the most popular places to relax and unwind in Madison is the historic Memorial Union Terrace, which looks out over Lake Mendota’s shimmering surface. Part of the university campus, it is lined by cafes, restaurants and the wonderful Wisconsin Union Theater with hundreds of colorful chairs dotting the large outdoor area.

Originally envisioned as an ‘undergraduate playground’, the now iconic terrace has been the heart and soul of life on campus ever since 1928. Recently refurbished, it offers untold leisure, recreation and entertainment opportunities with cultural events, festivals and concerts taking place all the time.

Besides simply sitting on one of its famous chairs and taking in the stunning views and sunsets, you can also grab a bite to eat or drink at one of its eateries with scoops of Babcock Ice Cream in particularly high demand.

3. Olbrich Botanical Gardens

A peaceful and picturesque spot to stroll around, the idyllic Olbrich Botanical Gardens can be found a short drive north of downtown. Lying along the north shore of Lake Monona, its lush, leafy confines contain a startling number of fragrant flowers, exotic plants and towering trees from all around the globe.

Opened in 1952, it now has scenic sections for guests to enjoy with lovingly landscaped lawns and meadows set alongside romantic rose, rock and rain gardens. While there are plenty of pretty ponds and sparkling water features to check out, the steamy Bolz Conservatory also houses hundreds of terrific tropical plants with beautiful birds and butterflies to be spied flitting to and fro.

The gardens’ other main highlight is its golden Thai pavilion, which certainly stands out against the verdant vegetation all around it.

2. State Street

The main place to shop, dine and go out in the city, State Street extends from the Capitol Building to the University of Wisconsin campus. Lined by bustling businesses, bars and boutiques, the popular pedestrian zone has a wealth of fun things for visitors to see and do with a handful of art galleries and museums also dotted about.

Stretching over a mile in length, the busy avenue now has nearly 400 unique shops, restaurants and nightspots for you to hit up. Aside from stopping off for a hot coffee or tasty meal, you can also spend some time at the Madison Museum of Contemporary Art or see a show at the Overture Center for the Arts.

While its countless pubs and street performers always ensure there is a lively ambience, State Street is most famed for its raucous ‘Freakfest’ celebrations which take place each Halloween.

1. Wisconsin State Capitol

Dominating both the center of the city and its skyline, the Wisconsin State Capitol is undoubtedly the most important and impressive building in all of Madison. The seat of the state’s government, it exhibits some absolutely exquisite architecture with its distinctive dome towering to a colossal 279 feet in height.

The third such capitol to stand in the same spot, the imposing yet elegant Beaux-Arts building was completed in 1917 and is modeled on the US Capitol in Washington, DC. While its fetching facade and Corinthian columns already make for a striking sight, the capitol’s marble and mahogany-clad interior is equally appealing with magnificent murals and mosaics.

After having taken a tour of its grand chambers, halls and rotunda, make sure to explore its surrounding grounds and gardens which are studded with statues and memorials.

Map of Things to Do in Madison, WI

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The 15 Best Things to do in Madison, Wisconsin

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If you’ve never been to Madison before, you’re missing out. Home to the University of Wisconsin-Madison, this university town is buzzing with cool new breweries, trendy restaurants, and artsy events and festivals. But you don’t have to be a student to indulge in everything this great city has to offer.

Located on an isthmus between lakes Monona and Mendota and just a stone’s throw from lakes Waubesa, Kegonsa, and Wingra, this city offers endless lakeside adventure when the weather is nice. Whether you want to swim at a beach or go kayaking, you’ll be spoiled for choice. When winter arrives and the lakes freeze over, you can go ice skating, ice fishing, and cross-country skiing!

If you prefer to keep your activities indoors, you can easily spend your days shopping on State Street, perusing art at the Madison Museum of Contemporary Art, or sipping creative craft beers at one of the city’s 20+ breweries. 

And whenever you’re feeling peckish, be sure to seek out Madison’s most iconic eats. From the fresh cheese curds at The Old Fashioned to the Mac n’ Cheese Pizza at Ian’s Pizza and the Babcock Ice Cream at the Daily Scoop, you won’t go hungry in Madison!

With so many cool things to see, do, and eat, you might not know where to begin. So we’ve compiled our list of the absolute best things to do in Madison for you. Stick to these fun and unique Madison bucket list recommendations, and there’s no doubt you’ll have an amazing time exploring this incredible Midwestern gem!

Disclaimer: This post may contain affiliate links. If you make a purchase or booking through one of our links we may earn a small commission (don’t worry, it’s at no extra cost to you).

15 Fun and Unique Things to do in Madison, WI

1. eat fresh at the dane county farmers market.

One of the best ways to tap into any new city is to pay a visit to a local farmers’ market – and Madison is home to one of the best! The Dane County Farmers Market is the largest producer-only farmers’ market in the US, which means everything you’ll find is sourced from Wisconsin.

The Dane County Farmers Market is held in Capitol Square every Saturday from 6:15 am to 1:45 pm from April to November. Each week, you can peruse the stalls of over 150 vendors hawking everything from fruit, veggies, meats, and cheeses to bread, nuts, flowers, and plants. You’ll also find dozens of artisans selling arts and crafts, jewelry, clothing, and more.

Be sure to come hungry because you’ll find some of the best food in Madison at the food stalls and food trucks. Plus, you can enjoy your farm-fresh bites while soaking in the views from the Capitol lawn. When it comes to fun things to do in Madison, it doesn’t get much better than this!

2. Take a Bike Ride Around Lake Monona

Madison is an outdoor lover’s dream come true. This place is home to five lakes and one of the best trail systems in the US. Madison actually received a Platinum Bicycle Friendly Designation from the League of American Bicyclists in 2015, and it is widely hailed as one of the five best cities for biking in the United States!

Exploring the city on two wheels is easily one of the coolest things to do in Madison. Plus, you’ll find 40 BCycle stations and tons of rental places scattered around town, which makes cruising around an absolute breeze.

The Lake Monona Loop Trail is easily one of the best. This paved trail stretches for 13 miles and will take you past iconic Madison attractions like the Monona Terrace Community Center, B.B. Clarke Park, and the Olbrich Botanical Gardens. Plus, you’ll be treated to stunning views of Lake Monona and the Madison skyline along the way.

3. Grab a Sundowner at Memorial Union Terrace 

When the weather is nice, do as the UW-Madison students do and beeline it for the Memorial Union Terrace . While this lakefront watering hole is set right on Lake Mendota on the University of Wisconsin-Madison campus, you don’t have to be a student to hang out here.

In the summer months, this place is always buzzing with students and families alike. You can simply take a seat at one of the colorful chairs on the back patio and take in the stunning lake views. Or, better yet, grab some food and drinks from one of the many restaurants. 

For the most iconic eats, be sure to grab a scoop of Babcock Dairy Ice Cream and a pitcher of Spotted Cow beer. Head here during the weekend on a hot summer’s day, and you’ll likely be treated to live music or alfresco movies. Do note that you need to be a Union Member to purchase food and drinks, but you can simply get a $1 one-day membership if you’re in town for a quick visit.

4. Be Transported to Thailand in the Olbrich Botanical Gardens

If you’re looking for unique things to do in Madison, definitely pay a visit to the Olbrich Botanical Gardens . This one-of-a-kind attraction is set on 16 acres of land right on the banks of Lake Monona. Plus, this place is open year-round, so it’s easily one of the best Madison activities if you’re visiting during the winter!

One thing that makes the Olbrich Botanical Gardens stand out from the rest is that it’s home to an authentic Thai pavilion that was gifted to the University of Wisconsin-Madison by the Thai government. This 30-foot-tall pavilion is stunning and easily one of the coolest things to see in Madison.

Thai pavilions aside, you can easily spend hours exploring all of the outdoor gardens, which are completely free to visit. You will have to pay $6 to enter the year-round Bolz Conservatory, but it’s well worth it for the tropical climes. 

Step inside, and you’ll find a glass pyramid brimming with exotic plants, colorful blooms, beautiful orchids, and a variety of bird species. There’s even a waterfall!

5. Shop (or Eat) Till You Drop on State Street

A visit to State Street should be on everyone’s Madison itinerary. This bustling pedestrian mall stretches for seven blocks from the State Capitol Square to the University of Wisconsin-Madison campus. Along the way, you’ll find over 140 restaurants, 80 shops, and dozens of coffee shops, bookstores, galleries, and more.

If it’s shopping you’re after, you can pick up unique gifts at the popular Madison Modern Market , Anthology , and Lit tle Luxuries before hunting for vintage finds at Ragstock or picking up handmade soaps at The Soap Opera . 

Once you work up an appetite, you’ll be spoiled for choice. If you want to get into the Wisconsin spirit, grab a Red Brat, a plate of cheese curds, and a local brew at State Street Brats . Alternately, you can try the iconic Mac n’ Cheese Pizza at Ian’s Pizza on State or a sweet treat at the family-owned Chocolate Shoppe Ice Cream Co.

6. Take in Panoramic Views from the Wisconsin State Capitol Observation Deck

If there’s one thing that needs to be on your Madison bucket list, it’s a visit to the Wisconsin State Capitol. Plus, it’s located right downtown, and it’s absolutely free to enter, so there’s really no reason not to visit this architectural gem!

The Wisconsin State Capitol was completed in 1917, and, by law, it still stands proud as the tallest building in Madison. Its 284-foot-high dome is visible from all across the city! 

Step inside, and you’ll find a spectacular rotunda, expansive murals, stunning marble work, and an enormous skylight. You can either explore on your own or time your visit with one of the free guided tours , which are offered on most days.

Either way, don’t leave without making your way to the observation deck on the 5th floor for stunning views of the city and the lakes below!

7. Admire Frank Lloyd Wright’s Monona Terrace

Frank Lloyd Wright’s Monona Terrace is easily one of the coolest things to see in Madison – especially if you’re an architecture buff. You’ll find this spectacular building perched on the shores of Lake Monona, and it’s well worth taking some time to explore and even grabbing a drink at the rooftop cafe.

Wisconsin native Frank Lloyd Wright first proposed the plan for his “dream civic center” in 1938 before it was rejected by just one vote. Despite his persistent efforts, Wright never saw his idea come to fruition. 

The project was resurrected as the Monona Terrace Community and Convention Center and was finally completed using Wright’s exterior design in 1997. Visit this architectural marvel today, and you’ll find Wright’s Monona Terrace extending 90 feet out over Lake Monona.

If you’ve got the time, head up to Lake Vista Café in the William T. Evjue Rooftop Gardens, where you can sit back with a coffee or beer and admire the beautiful lake views. It’s definitely one of the most peaceful things to do in Madison.

8. Eat Your Way Through Garver Feed Mill

If you’re looking for unique things to do in Madison, make your way over to Garver Feed Mill . You’ll find this historic building-turned-trendy-food-hall just off the Capital City Trail, right next to the Olbrich Botanical Gardens.

This National Register of Historic Places-listed building was used as a sugar beet processing plant from 1906 to 1924 and has been completely repurposed as a creative space for local restaurateurs, artisans, and entrepreneurs. 

Come hungry because you’ll find some of the best food in Madison at Garver Feed Mill. You can order a pie at Ian’s Pizza, grab a scoop at Calliope Ice Cream, get a caffeine fix at Ledger Coffee Roasters, play board games and eat Asian street food at Roll Play, or sip cocktails at Garver Lounge. 

From Kosa Ayurvedic Spa to Perennial Yoga, Garver Feed Mill is also a destination for wellness enthusiasts. If that’s not enough, there are always fun pop-up events, concerts, and markets happening in this space. And if you’re in town in the winter, this is the site of the Dane County Farmers’ Market each Saturday!

9. Go Brewery Hopping

This is Wisconsin, so it should come as no surprise that Madison is overflowing with breweries. You’ll find 20+ breweries scattered around town, so if you want to get a taste of Madison’s buzzing craft beer scene, it’s well worth going on a self-guided brewery tour. 

If there’s one brew you’ll see pop up again and again during your trip, it’s New Glarus Brewing Company ‘s Spotted Cow. While it’s not technically in Madison, you’ll find that it’s well worth making the 40-minute journey to the New Glarus Brewing Company taproom. Their tagline is “Only in Wisconsin,” which means you can’t find their beers anywhere outside of the state!

But if you prefer to stay within the city limits, you’ll be spoiled for choice. Start with an And I Feel God In This Chili’s Tonight Hazy IPA or Bears. Beets. Battlestar Galactica. Saison at one of Young Blood Beer Company ‘s two taprooms before sipping experimental IPAs at Great Dane Pub & Brewing Company in downtown. From the Giant Pretzel and the Old Glory Cheese Curds to the Brat & Bacon Pretzel Burger to the New London Fish Fry, you won’t go hungry at Great Dane either! 

And then there’s One Barrel Brewing Company , which is all about ciders and beers that are “handmade in small batches with love.” If you’ve got the tolerance for more, try Funk Factory , Delta Beer Lab , or ALT Brew .

10. Learn All About Wisconsin at the Wisconsin Historical Museum

If you’re looking for unique things to do in Madison, then pay a visit to the Wisconsin Historical Museum . Set in Capitol Square, the Wisconsin Historical Museum will tell you everything you ever wanted to know about the history, culture, and industry of this great state.

You’ll find all sorts of rotating and permanent exhibits spread across four floors. As you explore, you’ll learn all about the Native Americans that first lived on this land, the lives of the European settlers, the shipwrecks of the Great Lakes, the state’s agricultural and industrial companies, and so much more. 

There is even a quirky exhibition dedicated to malted milk, which was invented in Wisconsin!

11. Go Kayaking or Ice Skating on Lake Mendota

One of the coolest things about Madison is that it’s set on an isthmus between two shimmering lakes. So after you’re done making the trek along the Monona Loop Trail, make your way to Lake Mendota for some more fun on the water.

It doesn’t matter if you’re visiting in the winter or summer because there’s always something fun to do on Lake Mendota. Visit in the summer, and you can go swimming at one of the lake’s beaches, go kayaking and paddleboarding, or try your hand fishing for largemouth bass, smallmouth bass, and northern pike.

But if you’re planning to visit in the winter, you’ll have the chance to participate in some of the most unique Madison activities. From ice fishing and cross-country skiing to playing ice hockey and going snowkiting, there are tons of outdoor attractions. Time your visit right, and you can attend the Frozen Assets Festival or the Union’s Winter Carnival , both of which are held on icy Lake Mendota!

12. Stuff Your Face with Madison’s Most Iconic Eats

When it comes to comfort food, Madison is doing everything right. If you’re planning to spend a few days in the city, it’s well worth seeking out the city’s most famous foods. You’re on vacation, so don’t worry about the calories!

First off, it would be a sin to visit Madison and not try the fresh cheese curds. You’ll find some of the best morsels of squeaky cheese served at The Old Fashioned or the Dane County Farmers Market . After you’ve nibbled on some cheese curds, try the Mac n’ Cheese Pizza at Ian’s Pizza , a Red Brat at State Street Brats , or the Friday Fish Fry at Toby’s Supper Club . 

To top off your meal, be sure to order a scoop of Babcock Ice Cream at the Daily Scoop or some frozen custard at Culver’s . Or, if you’re in the mood for a tipple, you’ll find Spotted Cow beer being served in bars and restaurants across the city. It’s only served in Wisconsin!

13. Watch Movies Under the Stars on the MMoCA Rooftop

If you’re looking for free things to do in Madison, be sure to pay a visit to the Madison Museum of Contemporary Art (MMoCA), which is conveniently located right on State Street. Plus, there are always fun events being held here, so it’s well worth checking the website to see what’s on during your visit.

Designed by renowned architect César Pelli, the three-story glass building is one of the coolest Madison attractions. Step inside, and you’ll find a variety of rotating and permanent exhibitions. Among the highlights are works from Frida Kahlo in The Mexican Modernists Collection, as well as the impressive Chicago Imagists Collection. You’ll also find plenty of work from artists from Wisconsin and across the Midwest.

Another cool feature of the MMoCA is the 7,100-square-foot Rooftop Sculpture Garden. Not only is this a fun place to explore, but the museum regularly screens alfresco movies in the rooftop cinema in the summer and fall months!

14. Seek Out Some Street Art

If you’re a street art fan, you’re going to love exploring Madison. You’ll find all sorts of colorful murals gracing the city’s streets, but if you’re short on time, be sure to check out Madison Mural Alley. 

Located behind the Madison East Shopping Center on E. Washington Avenue, this is where you’ll find five unique murals in one place, including Better Together by Brazilian artists Zimbardi and Calomino and East Side of Madison by Pete Hodapp. 

If you’ve got the time, it’s well worth seeking out the Madison Mural on Monroe Street for that obligatory selfie. You’ll also find incredible works by Audifax sprinkled around town, including Dissolve at Mother Fools Coffee Shop, Silence Makes the Heart Grow Stronger at Harley’s Liquor & Bait, and Open the Sky at the Juvenile Shelter Home.

Artists are always putting up new pieces on walls around the city, so you never know what you’re going to find!

15. See Adorable Animals at Henry Vilas Zoo

Spending the day at Henry Vilas Zoo is one of the best things to do in Madison if you’re visiting the city with kids. You’ll find this 28-acre zoo right on the shores of Lake Wingra, near downtown Madison. And the best part is that this community-supported zoo is totally free to enter!

Henry Vilas Zoo is home to 650 animals and over 100 species. You’ll find colorful parrots in the Tropical Rainforest Aviary, cute penguins in the Penguin Exhibit, adorable otters in the Otter Exhibit, lions and tigers in the Big Cat Exhibits, polar bears in the Arctic Passage Exhibit, and so much more.

The zoo also features a beach where you can frolic in the summer months and a lagoon for ice skating in the winter. There’s also a Children’s Zoo, where little ones can ride on top of an okapi or a seal at the Conservation Carousel and play with friendly goats in the Red Barn. There’s something for all ages at Henry Vilas Zoo! 

There you have it! The 15 best things to do in Madison. What’s your favorite thing to do in Madison?

Planning a trip to Wisconsin? Check out our favorite books and travel guides!

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Justine is a writer and editor who always seems to take the unconventional route in life. She also suffers from a serious case of wanderlust! In 2013, she left her hometown in California and set off on a yearlong round-the-world journey with her now-husband – they never looked back. Since then, she’s lived the expat life in Indonesia, Cambodia, China, Vietnam, Mexico, and now Dubai. Along the way, she's written and edited for magazines, newspapers, and websites in Asia and beyond. When she's not stoking her wanderlust by working on travel articles for Wandering Wheatleys, Justine is busy caring for her many foster cats in Dubai, seeking out all the delicious vegetarian food, and taking every chance she gets to explore a new corner of the world!

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THE 15 BEST Things to Do in Madison

Things to do in madison, explore popular experiences, tours in and around madison.

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The Best of Madison, Wisconsin – 5 Days of Adventure, History, Food & Outdoor Fun

Truth be told, we have yet to visit a capital city in the USA that we didn’t like, and Madison, Wisconsin is no exception!

If you follow us, you know we were both born, raised, and currently live in Wisconsin, so we’re excited to bring you more of the inside scoop on places we discover in our home state.

We spent 5 days on our most recent trip to Madison digging in deep to discover the best the city has to offer in outdoor adventure, nature, parks, museums, food, music, and more.

As a result, we were able to put together this extensive guide so you can plan your visit to this incredible capital city that is literally embraced by nature. Are you ready?

Things To Do In Madison Wisconsin Map

Table of Contents

HOW TO USE THIS MAP:  Above you’ll find a map of our highlights in Madison, Wisconsin. Click on the top left of the map to find separate layers marking the route and points of interest. You can hide and show different layers, or click icons on the map to see the names of places we mention in this travel guide. “Star” the map to save it to your own Google Maps, or open the map in a new window for a larger version.

Getting Outdoors in Madison, Wisconsin

University of wisconsin-madison arboretum.

Literally, the first place we stopped when we arrived was the University of Wisconsin-Madison Arboretum and we were not disappointed.

The 1200 acres plus additional 513 acres of the outlying property feature the oldest and most varied collection of restored ecological communities in the world.

For most visitors, this place is a nirvana of nature and a place to escape the hustle of the city. There are plenty of trails, bike paths, gardens, and benches to enjoy during a visit.

I won’t lie, we spent way more time here than we planned, so you should be prepared for that. Don’t say we didn’t warn you!

Fishing on Lake Monona

Believe it or not, the capital city of Wisconsin is an up-and-coming fishing destination. The best part is that you can partake right from the downtown area on either Lake Monona or Lake Mendota.

During our visit we did a half-day fishing charter on Lake Monona, catching a wide variety of fish including bluegills, perch, and bass. It was a fun afternoon on the water doing all catch and release. Madison is also known for great northern pike and muskie sport fishing during the right seasons.

If you’d like to spend some time fishing on your next trip to Madison, we’d recommend booking a trip with Noah at Madison Angling Guide Service .

Bike the Lake Loop

If there was ever a bike-friendly city, it is Madison. We brought our own bikes for our visit, but you can easily rent them in the capital square for further exploration. There are bike racks everywhere, so don’t be afraid to hop on a bike and explore!

One of our favorite things to do in Madison is to bike the Lake Loop, a 13-mile circumnavigation of Lake Monona. If you have time for just one adventure in the city, this is one you shouldn’t miss because it will give you a little taste of everything that makes Madison such a unique city.

You’ll experience the downtown area, lakefront, beaches, parks, botanical gardens, and more along the way. Not to mention that the trail is all paved, smooth, signposted, and easy to follow.

Olbrich Botanical Gardens & Bolz Conservatory

The Olbrich Botanical Gardens are an incredible oasis just 1.5 miles from downtown Madison. Spanning 16 acres, the outside gardens are free to enter, which makes this an incredibly popular place to visit in Madison.

Each section of the property features themed gardens. Our favorites included the Thai pavilion and castle tower gardens. Both transport you to other parts of the world.

Also, on the property is the Bolz Conservatory, a tropical garden featuring plants from all over the world. From the minute you step through the doors, you’re transported into a lush, green environment that is full of bright-colored flowers. There is an entrance fee to visit, but it’s beautiful and worth it. 

Henry Vilas Zoo

Occupying 28 acres in downtown Madison, the Henry Vilas Zoo is one of the top things to do in Madison. The zoo offers both free admission and free parking, so how can you say no?

The most popular exhibits feature the African Lions and the polar bears, although you can find many other species to admire and learn about during a visit.

Hot Tip: Arrive early or late in the day for your best chance at seeing the animals.

Aldo Leopold Nature Center

If you’re seeking a place where you can not only get up close to nature but also be involved in hands-on interactive programs, then you should check out the Aldo Leopold Nature Center.

Established in 1994, the center offers a variety of special events and programs, in addition to many miles of nature trails to explore. All of the trails are free to access, however, the educational programs require a reservation in advance.

Kayaking on Lake Wingra

If you’re looking for a little outdoor adventure in the city, you’ll want to head to Lake Wingra and rent a kayak. From the put-in, you can kayak across the lake for awesome views of the downtown Madison skyline.

Kayaking next to shore will reward you with views of unique vegetation and birds. If you’re up for a bigger paddle, you can circumnavigate the lake or head under the bridge to explore a little of Lake Monona too.

Wingra boats offer rentals by the hour and there is plenty of parking there too. We’d recommend that you rent in the morning, getting there when the rental place opens. This will ensure you are able to find a parking spot, as the park is very popular, and also have a quiet experience on the lake.

Allen Centennial Gardens

The Allen Centennial Garden is one of the most beautiful and popular places to visit in Madison. The garden resides on the University of Wisconsin – Madison grounds and features the Agricultural Dean’s House, as well as an 1896 Queen Anne-style home, among other buildings.

It is open daily from dawn to dusk and admission is free, making it a lovely place to stop in for a walk-through and a break from the business of the city.

Capital Springs State Recreation Area

The Capital Springs Recreation Area offers 3,000 acres of nature to enjoy just a few minutes from downtown Madison. It is also near to the University of Wisconsin – Madison Arboretum.

We visited this small park with the intent of hiking some of their trails but ended up finding a park that offers some great camping near the city. There is also a historical viewing tower to climb.

It’s a great place to visit if you want to hike close to the city but above all, a fantastic place to camp or park an RV if you need to do that.

Bear Mound Park

If you are interested in the Native American history that surrounds Madison, this is a fantastic site to add to your itinerary.

The 1.6-acre Bear Mound Park sits in the place where a massive bear-shaped effigy mound was constructed. Measuring 82 feet long, most of the bear shape is still intact.

Being able to see one of these mounds up close is rare, as most of them were destroyed in the 1800s during agriculture and city expansion projects.

Enjoy Tenney Park

Due to its location on the shores of Lake Mendota, Tenney Park is a favorite among locals and visitors alike. Covering 37 acres, the park offers the ultimate in relaxation and recreation. It features a playground, boat launch, tennis courts, and plenty of paved trails.

Best Day Trips from Madison for More Adventure

Governor dodge state park.

Governor Dodge State Park is a 5,270-acre oasis located 47 miles from downtown Madison that is worth the drive if you’re seeking outdoor recreation options. Here you can enjoy hiking, biking, kayaking, boating, and swimming.

We enjoyed the hike to Stephens’ Falls. The hike is easy and leads to a beautiful waterfall with a pool beneath it. Most people only go this far, but the trail actually continues along a creek. This part of the hike was quiet, and worth the extra steps.

Blue Mound State Park

Blue Mound State Park is located 28 miles from downtown Madison and is often combined with a visit to Cave of the Mounds. The main attraction of this park is the two towers that offer amazing vistas of the area.

There are also pull-offs for additional scenic viewpoints if you’re not up for climbing the towers. Additionally, you can enjoy hiking and biking in this Wisconsin state park, too.

Cave of the Mounds

Discovered in 1939 while local miners were blasting for limestone, Cave of the Mounds was one of the most unique and interesting places we visited during our trip to Madison!

The cave system is incredible, and it is possible to take a self-guided tour through them. Guides are placed along the path to teach you the history of the cave, pointing out interesting things and answering any questions you might have.

Above ground, you can crack open geodes, sluice for gems and fossils, or enjoy one of the many hiking trails. You could spend a whole day here, but if you only have time for one thing make sure you tour the cave.

We’d also recommend booking your tickets in advance as this is a busy attraction with limited admission.

Tower Hill State Park

Spanning 77 acres above the Wisconsin River, Tower Hill State Park is a wonderful place to explore on a trip to Madison, Wisconsin. It offers a unique blend of protected history and nature options.

The highlight of the park is the reconstructed Helena Shot Tower. The original was built in 1832 and manufactured lead shot until 1860. The site was also registered with the National Register of Historic Places in 1973.

Check Out A Couple of Madison Orchards

Like Bayfield, Wisconsin in the northern part of the state, Madison offers its own version of a fruit loop just north of the city. It is here that fruit farmers enjoy a unique weather bubble that promotes healthy orchard growth.

Along this route, you can stop off at multiple small businesses to sample fruit that is in season and purchase items made with traditional family recipes.

Devils Lake State Park

Located 40 miles from Madison, Devils Lake State Park is both the largest and most visited state park in the entire state of Wisconsin.

The park itself spans 10,000 acres, but it sits up against an additional 27,000 acres of natural space that is open to the public. This makes the park a mecca for outdoor lovers.

It’s possible to camp, hike, bike, swim, ski, and rock climb, among other activities, within the park.  If you’re seeking a place to spend a day outside as a day trip from the city, this state park should definitely be considered.

Learn about Frank Lloyd Wright and Tour Taliesin

Frank Lloyd Wright is one of the most famous architects of all time and it just so happens that he found southern Wisconsin to be the perfect backdrop for his inspiration. After being raised on a small homestead here, he returned as an adult and built his private sanctuary named Taliesin .

In addition to a home, he built a design studio in the house where many of his most famous creations were brought to life. If you take the highlights tour from the visitors center, you’ll get to tour the inside of Taliesin and also a school that he built for the community on his property.

If you’re unsure who he is, that’s ok. To give you an idea, he designed the Imperial Hotel in Tokyo and the Guggenheim Museum. He also designed the Monona Terrace in downtown Madison. He was a famous architect but also lived an interesting life filled with some intriguing stories.

House on the Rock

We first visited the House on the Rock many years ago on a trip with David’s family. My memories of the place are still vivid, as it’s a quirky and very interesting place to visit!

The house is privately owned and features the personal retreat and collections of a man named Alex Jordan. It was his vision that brought the House on the Rock to life. Each space offers a unique theme, like the World’s Largest Carousel, The Infinity Room, and The Doll House Room, to name a few.

The estate is massive, so be sure to give yourself several hours to see it all. You won’t be disappointed.

The Best Downtown Madison, Wisconsin Attractions

Tour the wisconsin state capitol building.

Wisconsin has one of the most beautiful state capitols in the country, so you shouldn’t miss a chance to visit it. I’m not just saying this because I am a Wisconsinite. It truly is a marvel that shouldn’t be missed.

It is possible to do a self-guided or guided tour of the interior, and you can just walk right into the building. Guided tours run on the hour, except for noon, from the visitor desk. This same spot offers information if you want to wander on your own.

Inside the building, you’ll find several floors of stunning marble and ornate décor. All representing the various things that make Wisconsin unique, as well as homage to the United States.

Dane County Farmer’s Market

Every Saturday morning from 6:15 am to 1:45 pm during the summer months you’ll find the capitol square buzzing as people visit the famed Dane County Farmer’s Market. You don’t want to miss this as it’s amazing, even if you aren’t shopping.

Local farmers and artisans bring fresh fruit, vegetables, flowers, cheese, popcorn, honey and so much more to the market. Things are artfully displayed, and the entire market is attractive and entertaining.

Walk State Street & Capitol Square

Even when the market is not happening, you should take a stroll around capitol square, especially in the evening. There is often live music, street performers, and overall a very cool vibe to soak in.

State Street is one of the most popular streets in the city, offering a variety of shopping, restaurants, and museums to enjoy during your visit, too.

Explore Monona Terrace

Designed by Frank Lloyd Wright, the Monona Terrace offers some of the best views of the capitol building and vistas over Lake Monona. There is also a restaurant there to enjoy views over the lake.

We highly recommend you pay a visit to the terrace during sunset, as the golden light will illuminate the fountains and the capitol building. The view is dreamy as far as city views go.

Madison Ghost Tour

If you like to know the spooky and morbid stories of the places you visit, then we’d highly recommend you sign up for a ghost tour in Madison! We always take ghost tours when they are available in the places we visit.

Not only are they entertaining, but they offer some great insight into the history of a place. Madison has a very storied past, and the Madison Ghost Tour does a good job of tying it all together to help you better understand the city.

They offer a couple of different tours, and we took the King Street option. This tour explored one of the oldest streets in the capital offering the stories of the buildings and establishments that reside there. It also took us to the base of the capitol and to Monona Terrace to see the illuminated Capitol building.

Walk Around the University of Wisconsin Campus

With Madison being the capital of Wisconsin, naturally, they have a large university. The campus of the University of Wisconsin – Madison does not deviate from the theme of nature and good vibes, either. This is why we would suggest that you take a stroll around the campus to admire the grounds and buildings if you have a chance.

Madison Children’s Museum

If you’re visiting Madison with children and are looking for an interactive activity for them then be sure to put the Madison Children’s Museum on your itinerary. 

The museum features exhibits on the arts, sciences, history, culture, health, and civic engagement all laid out in a way that allows learning through interaction.

In addition to the Children’s Museum, Downtown Madison has several other museums that are worth checking out while you’re in town:

• Chazen Museum of Art
• Wisconsin Historical Museum
• Wisconsin Veterans Museum
• Madison Museum of Contemporary Art
• Overture Center of the Arts

Other Fun Things to Do in Madison

National mustard museum.

One thing we love about Wisconsin, and even the USA in general, is the kitschy museums. The National Mustard Museum is no exception to this.

It features more than 5,500 mustards on display and the opportunity to taste hundreds of them at the built-in tasting bar. And true to Madison, it’s free to visit.

University of Wisconsin Geology Museum

If rocks are your thing, we’d highly recommend a visit to the Geology Museum on the University of Wisconsin – Madison campus. The museum is free of charge and offers the opportunity to learn more about the geological makeup of Wisconsin.

Camp Randall Stadium

If you find yourself in Madison, Wisconsin during the University football season, then you’ll find few things to rival the excitement of the crowd at Camp Randall Stadium when the badgers are playing.  Completed in 1917, it also happens to be the 4 th oldest stadium in the country.

Our Favorite Madison Eats

• Old Fashioned – an institution in Madison offering the ‘best cheese curds’ in Wisconsin!
• The Boathouse – lakeside dining with a casual menu. Be sure to try the warm pretzel bites and beer cheese.
• Ancora Café – Super cute café located on King Street that offers streetside dining with a view of the capitol building
• Tavernakaya – Sushi and ramen shop with a modern twist
• Harvey House – Upscale traditional Wisconsin Supper Club dining
• Marigold Kitchen – Another great breakfast spot with a unique menu. Try the chilaquiles!
• Fromagination – If you like cheese, this is where it’s at. We ordered a picnic box for our day outside the city and the food is delicious.
• Eno Vino – Located in the AC Marriott, this place has amazing views of the capitol building.
• Heritage – farm to table in a pub setting featuring pork. The schnitzel and devilled eggs were amazing.
• Miko Poke – offers Hawaiian-style sushi bowls. Super light and refreshing.
• Gail Ambrosius Chocolatier – offers amazing chocolate treats
• Capitol Brewing – locally made craft beer with a great atmosphere.
• Chocolate Shoppe Ice Cream – the place to be if you’re craving ice cream!

Where to Stay in Madison

• The Edgewater – located right on the shores of Lake Mendota, this hotel is not only designated as a Historical Places in America building but offers amazing lake views. We stayed here our first 2 nights in the city and thoroughly enjoyed it.
• AC Marriott – This hotel is right off Capitol Square, so it offers some rooms with spectacular views over the Capitol building. If you want to be in the thick of the action and truly downtown, we’d recommend this hotel.
• Hilton Monona Terrace – also located in a historical building, this hotel is adjacent to Monona Terrace and offers some rooms with a view over Lake Monona. It’s located a couple of blocks off of capitol square.

This story was made possible in partnership with Destination Madison and their partners. However, our recommendations, experiences, opinions, and love for Wisconsin are 100% ours, as always.

You might also like:

• 15 Wisconsin Waterfalls That Will Have You Booking a Trip to the Midwest
• 45 Best Things to do in Superior, Wisconsin (From A Local)
• Big Bay State Park Trip Planner (The Most Beautiful Park in Wisconsin)

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Travel planning resources, about lina stock.

Lina is an award-winning photographer and writer that has been exploring the world since 2001. She has traveled to 100 countries on all 7 continents. Member: SATW, NATJA, ATTA, ITWA

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Less than a 2 hour drive from downtown NYC, the city of Madison on the coast of Connecticut makes for a quaint day trip away from the hustle and bustle. Known for its independent family businesses and art scenes, Madison houses one of the country’s best independent bookstores and an art cinema which opened in 1912 and still does first run screenings of independent art films.

Another landmark, the Hammonasset Beach State Park, has more than 1000 acres of beach area and is the largest of many picturesque beaches in the city. Madison also has rich architectural heritage as it was home to a lot of the earliest European settlers. Hence, there are multiple buildings from the 17th century which have now been restored and made into museums or have been opened to public access so visitors can get a glimpse of American history.

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Top Things to Do in Madison, WI

Places to visit in madison, explore popular experiences, tours in and around madison.

Downtown Madison E-Bike Guided Tour

Madison Ghosts

Madison, Wisconsin Scavenger Hunt

Flying Dress Photo Shoot in Madison WI

Axe-Throwing in Madison

Wisconsin's Madtown: A Madison Self-Guided Walking Tour

Madison UW Campus Haunted Ghost Tour

The Original Madison Ghost Walk - State Street

The Original Madison Ghost Walk - Capitol Square

City and History Trolley Tour in Wisconsin Dells

Tours & sightseeing.

Top Attractions in Madison

Other Top Attractions around Madison

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Cultural & theme tours, what travellers are saying.

The best bar in Madison, according to reviewers—plus, see the rest of the top 16

Posted: June 8, 2024 | Last updated: June 8, 2024

Highest-rated bars in Madison, according to Tripadvisor

Over the years, Tripadvisor has become the world's largest travel resource with 37.7 unique online visitors in the U.S. alone.

When the site was founded in 2000, the founders' goal was to provide travelers with an online platform to exchange reviews of destinations and hospitality businesses such as hotels and restaurants. Travelers from all over the world continue to use the site and app to determine where to stay, learn about the under-the-radar gems in their chosen destination, and where to eat, based on other travelers' reviews.

For hotels and restaurants, reviews can boost foot traffic to a location. But at times, they can be misleading in that they disproportionately cover more touristy areas while ignoring some local gems. In New York City, for example, a majority of highly rated bars were located in the Theater District—likely due to all the tourists who flock there and are more inclined to leave reviews.

Stacker compiled a list of the highest rated bars and pubs in Madison on Tripadvisor . Tripadvisor rankings factor in the average rating and number of reviews. Some bars on the list may have recently closed.

#16. The Lazy Oaf

- Rating: 3.5 / 5 (49 reviews) - Detailed ratings: Food (4.0/5), Service (3.5/5), Value (3.5/5), Atmosphere (3.5/5) - Type of cuisine: American, Bar - Price: $$ - $$$ - Address: 1617 N Stoughton Rd, Madison, WI 53704-2603 - Read more on Tripadvisor

#15. LJ's Sports Tavern & Grill

- Rating: 4.0 / 5 (11 reviews) - Detailed ratings: Food (3.5/5), Service (4.0/5), Value (4.0/5) - Type of cuisine: Pub, Gastropub - Price: $$ - $$$ - Address: 8 N Paterson St, Madison, WI 53703-2478 - Read more on Tripadvisor

#14. Plaza Tavern and Grill

- Rating: 4.0 / 5 (22 reviews) - Detailed ratings: Food (4.5/5), Service (4.5/5), Value (4.5/5) - Type of cuisine: Bar, Pub - Price: $ - Address: 319 N Henry St, Madison, WI 53703-2018 - Read more on Tripadvisor

#13. The Fountain

- Rating: 4.0 / 5 (22 reviews) - Detailed ratings: Food (4.5/5), Service (4.0/5), Value (4.0/5), Atmosphere (4.0/5) - Type of cuisine: Bar, American - Price: not available - Address: 122 State St, Madison, WI 53703-2596 - Read more on Tripadvisor

#12. Mr. Brews Taphouse

- Rating: 4.0 / 5 (27 reviews) - Detailed ratings: Food (4.0/5), Service (4.5/5), Value (4.0/5) - Type of cuisine: American, Bar - Price: $$ - $$$ - Address: 305 W Johnson St, Madison, WI 53703-2218 - Read more on Tripadvisor

#11. Wando's

- Rating: 3.5 / 5 (43 reviews) - Detailed ratings: Food (3.5/5), Service (4.0/5), Value (4.0/5), Atmosphere (3.5/5) - Type of cuisine: American, Bar - Price: $ - Address: 602 University Ave, Madison, WI 53715-1036 - Read more on Tripadvisor

#10. Brews Brothers Madison

- Rating: 4.0 / 5 (38 reviews) - Detailed ratings: Food (4.0/5), Service (3.5/5), Value (4.5/5), Atmosphere (3.5/5) - Type of cuisine: American, Bar - Price: $$ - $$$ - Address: 610 Junction Rd, Madison, WI 53717-2312 - Read more on Tripadvisor

#9. Working Draft

- Rating: 5.0 / 5 (10 reviews) - Detailed ratings: - Type of cuisine: American - Price: $$ - $$$ - Address: 1129 E Wilson St, Madison, WI 53703-3758 - Read more on Tripadvisor

#8. Village Bar

- Rating: 4.0 / 5 (31 reviews) - Detailed ratings: Food (4.5/5), Service (4.5/5), Value (4.5/5), Atmosphere (4.0/5) - Type of cuisine: American, Bar - Price: $ - Address: 3801 Mineral Point Rd, Madison, WI 53705-5121 - Read more on Tripadvisor

#7. The Laurel Tavern

- Rating: 4.0 / 5 (42 reviews) - Detailed ratings: Food (4.0/5), Service (4.0/5), Value (4.0/5), Atmosphere (4.0/5) - Type of cuisine: American, Bar - Price: $$ - $$$ - Address: Monroe Street, Madison, WI 53711 - Read more on Tripadvisor

#6. Dexter's Pub

- Rating: 4.0 / 5 (55 reviews) - Detailed ratings: Food (4.5/5), Service (4.0/5), Value (4.0/5), Atmosphere (3.5/5) - Type of cuisine: American, Bar - Price: $$ - $$$ - Address: 301 North St, Madison, WI 53704-4920 - Read more on Tripadvisor

#5. Barriques - West Wash

- Rating: 4.0 / 5 (52 reviews) - Detailed ratings: Food (4.0/5), Service (4.0/5), Value (4.0/5), Atmosphere (4.5/5) - Type of cuisine: Cafe, Wine Bar - Price: $ - Address: 127 West Wash Ave., Madison, WI 53703 - Read more on Tripadvisor

#4. Mickey's Tavern

- Rating: 4.0 / 5 (46 reviews) - Detailed ratings: Food (4.5/5), Service (3.5/5), Value (4.0/5), Atmosphere (3.5/5) - Type of cuisine: American, Bar - Price: $$ - $$$ - Address: 1524 Williamson St, Madison, WI 53703-3729 - Read more on Tripadvisor

#3. Pooley's

- Rating: 4.5 / 5 (46 reviews) - Detailed ratings: Food (4.0/5), Service (4.5/5), Value (4.0/5) - Type of cuisine: American, Bar - Price: $$ - $$$ - Address: 5441 High Crossing Blvd, Madison, WI 53718-6396 - Read more on Tripadvisor

#2. Tip Top Tavern

- Rating: 4.5 / 5 (65 reviews) - Detailed ratings: Food (4.0/5), Service (4.5/5), Value (4.5/5) - Type of cuisine: American, Bar - Price: $$ - $$$ - Address: 601 North St, Madison, WI 53704-4839 - Read more on Tripadvisor

#1. Karben4

- Rating: 4.0 / 5 (79 reviews) - Detailed ratings: Food (4.0/5), Service (4.0/5), Value (4.0/5), Atmosphere (3.5/5) - Type of cuisine: American, Bar - Price: $$ - $$$ - Address: 3698 Kinsman Blvd, Madison, WI 53704-2509 - Read more on Tripadvisor

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• In The Kitchen With Daniel Humm of Eleven Madison Park

The Three MICHELIN Star restaurant chef takes us on a tour of his Art Deco boîte.

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For Chef Daniel Humm , Eleven Madison Park is magical. Originally the Metropolitan Life Insurance Company Tower built in 1854, the Art Deco structure remains and continues to be a source of inspiration for the Swiss-born chef . In our latest installment of In the Kitchen With , Chef Humm takes us on a tour of the Three MICHELIN Star spot located a stone's throw from Madison Square Park in the Flatiron district. He also details what a day is like running one of Manhattan's most-coveted tables. Above, get to know Chef Humm and enter a universe where art, fashion, and gastronomy converge on and off the plate.

Shoot credits: Director: Nolan Zangas Camera: Wes Knoll Grip / Lighting: Lukas Cardoni Editor: Josef Kovacs Art Director: David Vo Grooming: Kimi Duncan Producer: Michelle Ngadino Special thanks to Make It Nice and Nike Communications

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Woman, teen injured in back-to-back shark attacks near popular tourist beach, reports say

WALTON COUNTY, Fla. ( WVUE /Gray News) - A woman and a teenager were injured in back-to-back shark attacks near a popular tourist beach in Florida, according to multiple reports.

Both incidents were near 30A, which is a popular strip of beaches.

The first incident was reported around 1 p.m. near Watersound Way, which is between Panama City Beach and Miramar Beach.

Deputies said the woman was injured and taken to a hospital, WVUE reported.

Her identity and condition have not been released.

A witness posted on X, formerly known as Twitter, that the attack allegedly happened while he and his children were body surfing in the Gulf of Mexico.

“Lots of blood in the water,” the witness described. “It’s not good.”

The second incident was reported around 3:25 p.m. near Shoreline Drive. Officials say there were multiple reports that a teenager was injured.

The beach was closed to the public in Walton County while the investigations continued.

Copyright 2024 WVUE via Gray Media Group, Inc. All rights reserved.

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Marketing vs. reality—What we can learn from the Ashley Madison hack

The new Netflix documentary “Ashley Madison: Sex, Lies & Scandal” took us behind the scenes of one of the most infamous data breaches in history.

Like a thriller novel come to life, the Ashley Madison hack story had everything: a controversial product, high stakes, and mysterious hackers who were never caught.    

Back in 2015, more than 30 million users of the dating site suddenly found out their most well-kept secrets were no longer safe. Imagine the surprise of the users waking up to discover their private data splashed across the web for anyone to see. After all, the brand promised utmost confidentiality and data security.  Why did this happen?  

“Life is short. Have an affair.” Their famous tagline promised a safe space for married people to have affairs. Instead, reports indicate that they operated more like an unsecure centralized collection of personal information.    

When hackers breached Ashley Madison's databases, it wasn't just names and email addresses that were exposed—payment details, physical descriptions, and even those “secret” fantasies were out in the open. The Netflix documentary gave us a peek at a few of the many lives that were affected.  

The power of a strong brand  

Ashley Madison sold an image: a titillating, clandestine adventure protected by a veil of secrecy. The brand was built on the promise of discretion and confidentiality. As the former employees of the company explained in the docuseries, the site was marketed as a way to enjoy the thrill of a private affair—without their partner knowing about it.   

For many users, this promise was worth the cost of admission. The site still has a pay-to-play charging structure, where male users buy credits to be able to message their matches. (Yes, the site is alive and thriving .)  

What lies behind the marketing  

So, how did Ashley Madison manage to convince millions of people their secrets were safe? The short answer is a strong, exciting brand. And it did help that they touted robust security and ironclad confidentiality.   

However, things were not as good as they seemed. The warning signs were there—vague security assurances, hidden fees for data deletion , and a business model that prioritized profits over privacy.  

The red flags were justified. For example, they had many odd-looking safety badges on the site claiming they were trusted and secure—they were all fake. Another red flag was charging their users extra to delete their own data, which we believe to be a sketchy practice in and on itself. Making matters worse, it turned out that the service was nonexistent.  

It’s important to be wary of any product or service that makes a lot of promises without detailing how they deliver it. Real security starts with transparency and a proven track record, not just glossy ads.  

What to look for when signing up to a dating service  

When diving into the world of online dating, a bit of caution goes a long way. Here are some tips to help you stay safe and secure:  

• Check the site’s privacy policy. Ensure the service has a clear, comprehensive privacy policy that explains how your data will be used and protected. 
• Look for HTTPS. Always use sites with HTTPS in their web address. This means the site has at least a basic level of encryption. 
• Use two-factor authentication. Opt for services that offer two-factor authentication (2FA). This adds an extra layer of security. 
• Use unique passwords. Never reuse passwords. Use a unique, strong password for each dating site and consider using a password manager. 
• Read reviews. Look up reviews and news about the site. If there have been security issues in the past, you'll likely find warnings from other users. 
• Limit personal information. Be cautious about the amount of personal information you share. Only provide what's necessary and avoid linking to other social media accounts. Be careful with what you share on the site as in real-life.  
• Keep an eye out for scammers. Dating scams have become fairly common . Don’t ignore any red flags, such as asking for money or avoiding video calls.  

Dating smart  

Dating sometimes makes us feel a bit vulnerable at first—but that should just be limited to the getting-to-know-the–person part, not the online-safety part. Dating should be fun, exciting, and most importantly, safe .   

The Ashley Madison hack was a wake-up call for everyone about the importance of digital security. By staying informed and vigilant, you can enjoy the online dating scene without compromising your privacy. Remember, your secrets deserve to stay secret, and with the right precautions, they can.  

Ashley Madison is a trademark of Ruby Life, Inc. Netflix is a trademark of Netflix, Inc.  

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What’s open and closed on Memorial Day

A shopper moves past a display of items in a Costco warehouse Saturday, May 18, 2024, in Sheridan, Colo. As many Americans celebrate Memorial Day on Monday, May 27, 2024, there are several stores, government offices and businesses that will be open or closed.(AP Photo/David Zalubowski)

FILE - Chase Bank ATMs are shown, Thursday, March 25, 2021, in New York. As many Americans celebrate Memorial Day on Monday, May 27, 2024, there are several stores, government offices and businesses that will be open or closed. (AP Photo/Mark Lennihan, File)

FILE - A Macy’s department store is in Bay Shore, Long Island, New York, on Tuesday, Dec.12, 2023. As many Americans celebrate Memorial Day on Monday, May 27, 2024, there are several stores, government offices and businesses that will be open or closed.(AP Photo/Ted Shaffrey, File)

FILE - Letters and packages are loaded on a U.S. Postal Service truck parked outside a post office in Wheeling, Ill., Monday, Jan. 29, 2024. As many Americans celebrate Memorial Day on Monday, May 27, 2024, there are several stores, government offices and businesses that will be open or closed. (AP Photo/Nam Y. Huh, File)

FILE - The sun shines through the flags in the Memorial Day Flag Garden on Boston Common, May 27, 2023, in Boston. Businesses increasingly have chosen to stay open on the holiday, leading to what is now one of the biggest retail sales and travel weekends of the year. (AP Photo/Michael Dwyer, File)

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In what had long been celebrated every May 30 to honor America’s fallen soldiers, Memorial Day officially became a federal holiday in 1971, observed on the last Monday in May.

Businesses increasingly have chosen to stay open on the holiday, leading to what is now one of the biggest retail sales and travel weekends of the year.

Here’s what is open and closed this year on Memorial Day:

GOVERNMENT BUILDINGS

Government offices, post offices, courts and schools are closed.

Memorial Day Weekend

• The history: 5 things to know about the holiday , including its evolution and controversies
• Travel: Crowds and high prices met travelers on the busiest day of the holiday weekend
• On the menu: Try this recipe for smoky chicken wings or for something lighter, update these classic side dishes
• What’s open? Check this list of stores and more before you head out
• Now playing: Here are the movies coming to the box office this weekend and beyond

BANKS AND STOCK MARKET

U.S. stock markets and banks are closed Monday.

Most FedEx and UPS pickup and delivery services will also not be available on Memorial Day.

Warehouse membership club Costco said it would close on Memorial Day , but the vast majority of retailers will be open, with many trying to lure customers with big promotional sales. Hours may vary by location.

Memorial Day is also considered the unofficial opening of the summer travel season. Auto club AAA projects 43.8 million travelers will head 50 miles or more from home over the holiday travel period, an increase of 4% from last year. If those projections are accurate, that would come close to 2005’s record of 44 million Memorial Day weekend travelers.

AAA projects 38.4 million people will travel by car over the weekend — the highest number for that holiday since AAA began tracking it in 2000 — and that another 3.5 million people will travel by air.

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Ceremony showcases new trail system that connects Norridgewock and Madison

The trail system has already brought a boost in tourism to Norridgewock.

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NORRIDGEWOCK — Officials from Norridgewock and the surrounding towns celebrated the grand opening of the Madison Branch of the Kennebec River Rail in a ribbon-cutting ceremony Saturday.

The ceremony kicked off the season and celebrated the business and activities to come on the trail.

As the celebration went on, brothers Chris and Kevin Purnell left their ATVs on the bridge that connects the trail from Norridgewock to Madison as they listened to the speakers with their helmets still on.

The pair said they were one of the first few people to ride on the trail when it opened last fall and now, it’s become a frequent activity.

Christian Gordon of Fairfield stops on the Madison Branch of the Kennebec River Trail during the grand opening Saturday in Norridgewock. Anna Chadwick/Morning Sentinel

“It’s awesome, we can take (the trail) right from his house,” Chris Purnell said of his brother, Kevin’s house in Oakland.

Chris Purnell drives up from Waterville to his brother’s house to ride the trail, which is exactly one of the goals the Kennebec Valley towns had in mind when creating the trail, as a way to provide not only a trail system, but bring more tourism to towns that people would otherwise pass through. Advertisement

The trail, called the Madison Branch of the Kennebec River Trail, opened officially last fall, but timing and weather prevented an official ceremony.

The new portion of the trail spans from Oakland through Norridgewock to Embden and provides a gravel trail to walk, run, bike, drive an ATV or snowmobile, the latter two of which are the biggest draw for the trail.

Amanda Clark, owner of Six Penny Jug at 66 Main St., has already seen a difference in the amount of customers at her pub. The pub opened in November 2022 and she formally took over in January. Since the trail opened, business has become great in the otherwise quiet town of Norridgewock.

“It’s great for the economy of Norridgewock. It’s bringing in new people,” she said, “a lot of people are saying when they visit that it’s their first time in town and that they took the trail in.”

Members of the community celebrate Saturday after the ribbon cutting ceremony for the Madison Branch of the Kennebec River Trail in Norridgewock. Anna Chadwick/Morning Sentinel

Kim Lindlof from the Mid-Maine Chamber of Commerce emceed the event and explained to the roughly 50 attendees the process it took to open the trail.

As she spoke, around 10 ATVs were backed up, patiently waiting to get back on the trail that was temporarily blocked for the ribbon-cutting. Advertisement

Thirty-two miles of train rail were acquired from Pan Am Railways and the rail and tire removal started in 2021. Around 8 million pounds of steel and 12 million pounds of ties were removed to create the trail and the proceeds of the sale of the rail went to the trail, Lindlof said. The trails were made possible with a $508,000 grant from the Land for Maine’s Future and a matching grant from Northern Borders Regional Commission.

“The extension of this trail spans from Oakland through Norridgewock to Embden. This serves as a connector to larger trails opening recreational travel,” she said. “Accessing the (Interconnected Trail System) snowmobile trails or the Maine ATV Trail System connects Norridgewock to places near and far: Oxford and Franklin, Piscataquis and Penobscot counties.”

Town Manager Richard LaBelle said he is excited for the current and future businesses in town.

“With another main route through town, it will increase property values, increase revenues for the small businesses in town and showcase the community for those who otherwise might just pass through,” LaBelle told the Kennebec Journal on Friday.

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