tijuana tourist map

Tijuana, Mexico Visitor's Guide

Deciding whether to visit Tijuana , the Mexican border town near San Diego can be confusing.

Some people say they had a lot of fun visiting it and others think you should just stay away. Here's the lowdown on today's Tijuana, with some tips and insights that might help you decide whether it's right for you.

In the late 2000s, Tijuana was super-touristy. Within a few steps from the border crossing, you could find a dozen places selling cheap tourist trinkets. Everything was decked out in a way that felt calculated to please the gringo tourists. 

Today's Tijuana has a Mexican flair but is also distinctively different from cities further inland. That makes it a unique place to visit. You can still find the cheap souvenirs and tourist traps of yesteryear, but you can also find world-class cuisine and exciting local art - if you know where to look.

Is It Worth My Time?

Some people can't resist the idea of crossing an international border if they're close. If you're one of them, then it's easy enough to do that.

Whether it's worth the time for everyone else depends on what you expect and what you enjoy. If all you want is the tired old tourist stereotypes, go right ahead. Buy a giant sombrero, a colorful pinata, and take a few selfies. It will be fun.

If you're a curious traveler who wants to find out more about what other places are really like, you can do that in Tijuana. Skip down to the list of things you didn't know you could do in Tijuana to find out more.

Travel Alerts

Everyone has their level of tolerance. Many visitors enjoy Tijuana and never feel unsafe. Look for Baja California when you read the State Department's most recent travel alert  and decide for yourself whether you want to go.

Do It Yourself Day Trip

This easy day trip starts at the U.S./Mexico border and assumes that you will walk from there into town. Options for getting there are listed below. 

Getting into Tijuana: Take a look at the pictorial, step-by-step border-crossing guide that shows you how to reach Avenida de la Revolucion, Tijuana's main tourist street.

What to do: On Revolucion Avenue, you'll find ample opportunities to get your photograph taken with a cart hooked up to a Tijuana zebra (a donkey with black stripes painted on it), a tradition for more than 100 years. You can also do some shopping, and it's a great place for people-watching.

Just pay attention or take photos at your major turns and stops and you can retrace your steps to get back to the border.

Things You Didn't Know You Could Do

Guided tours can be the absolute worst way to get to know a city, but the super-interesting tours given by Turista Libre are the exception. Run by a friendly Americal expatriate who lives in Tijuana, the company offers a wide variety of exciting things to do that could keep you coming back for more.

With Turista Libre, you'll get a look at the unique and fascinating place that Tijuana has become. You may go to a local market where people buy sugar, cheese, chocolate, and candles - or out to the beach to see the border wall plunging into the ocean. They offer lots of specialty tours that may include food tours, "Lucha Libre" Mexican wrestling, a brewery tour or an artists' tour. For more information on tours, check Turista Libre's website .

Things You Can Do On Your Own

• Dine fine:  Foodies flock to Tijuana these days to try "Baja Med" cuisine, which combines traditional Mexican recipes with ingredients like olive oil, abalone, and arugula that flourish in the coastal, Mediterranean-like climate. Chefs like Javier Plascencia of Mision 19 (who you may have seen on ABC TV's The Taste ) and Miguel Angel Guerrero of La Querencia are just a few of the many serving up innovative and delicious food.
• Catch some culture: Centro Cultural Tijuana (Tijuana Cultural Center) is a fine museum that chronicles Baja peninsula history from ancient cave paintings to modern times. Exhibits are explained in English. It's in the Zona Rio area at Paseo de Los Heroes and Mina.
• Shop for art at PRAD: Short for Pasaje Rodriguez Arte y Diseño (Rodríguez Passage Art and Design), it's a narrow alleyway between Avenida Revolucion and Avenida Constitucion, with its entrance between Third and Fourth streets. Once filled with shops selling tourist souvenirs, it's now occupied by more than 20 small artists' spaces.

Ways to Get to There From San Diego

Most San Diego visitors use the San Ysidro border crossing to Tijuana. Here's how to get there:

• The Easy Way:  The  San Diego Trolley  (which is also sometimes called the Tijuana Trolley), takes you directly to the border crossing.
• Don't Drive: Driving to Tijuana from San Diego is possibly the absolute worst way to go there. In theory, it's easy. Just drive south on Interstate Highway 5, and you'll be at the border crossing. You can find parking lots on the U. S. side of the border from Tijuana. To get into them, take the "Last U.S. Exit, Camino de la Plaza" off-ramp, paying close attention, so you don't end up driving across the border when you didn't intend to. However, many visitors report break-ins and thefts in these lots. You could also drive across the border, but then you'd end up with parking hassles on the other side and stuck in a long line of traffic trying to get back across. And if you rent a car in San Diego, rental agencies prohibit taking it into Mexico.
• Take a Bus: Bus tours also leave San Diego daily. They aren't as much fun as the Turista Libre tours mentioned above, but they do offer an easy way to get across the border. However, you can't go home early or stay late.
• The Go San Diego Cardalso offers Tijuana tours along with a lot of attractions at a very reasonable price.

Crossing the Border and Getting Back Into the U.S.

To get back to the border from Avenida Revolucion on foot, just look for the big arch. Walk to it, turn right, go across the bridge and through the small shopping plaza. Take the pedestrian bridge over the highway and get in the line.

Once inside the building, have your documentation ready. U.S. and Canadian citizens must present either a passport or a government-issued photo ID plus proof of citizenship.

You can bring back up to $800 in purchases duty-free from Tijuana, including up to one liter of alcohol per adult more than 21 years old, 100 cigars and 200 cigarettes. You may also be able to bring back medicines purchased for your personal use.

Once you're back on the United States side, the San Diego Trolley station will be straight ahead.

Getting Around by Bus, Taxi, and on Foot

Don't wait until you're standing in Tijuana beset by confusion and choices to decide how you're going to get around. Read up now, and you can move around like a pro.

Tijuana taxis come in three kinds, and you need to know which one you're working with before you get in. Tipping is not expected but is appreciated if someone is extra helpful.

• Taxi Libre: These taxis are easy to recognize. Most are white with a big, orange stripe and "Taxi Libre" written on the door. They have meters. The downside is that the drivers may speak little English. If you don't speak Spanish and are going somewhere other than the standard destinations, you'll have better luck if you bring a map or written address with you. To avoid any trouble, check to be sure the driver starts the meter when he takes off.
• Taxi Vans: You may also see mini-van-sized vehicles in Tijuana that are marked as taxis. They cover defined routes from the city center to the suburbs and are not for the casual visitor.
• Uber: The app-based ride service operates in Tijuana - but beware that you might have to pay international data roaming fees to use it. However, uber passengers have been attacked for using the service. Do a quick search for "uber in Tijuana" to find out the current situation before you decide to go this route.
• Yellow Taxis:  These taxis are best avoided. They do not have meters, so you have to negotiate your price before you get in. They charge more than other services, and the drivers can be very aggressive when trying to get your business. 

Local buses are the least expensive option other than walking. The fare is less than a dollar. If you decide to try them, you should know that bus numbers are meaningless here. Instead, look for the destination written on the front of the bus instead. Downtown is "Centro." To get to the Cultural Center, look for "Zona Rio."

Tips for Getting the Most out of Your Visit

These tips will help you have the most fun in Tijuana with the least trouble. If you were going somewhere else, they might sound like the things your mother tells you that you mostly ignore - but for Tijuana, listen up and pay attention.

Before You Go

• U. S. citizens can visit Mexico for 72 hours or less without visas, but they need proof of citizenship when they return, A passport or government-issued photo ID and birth certificate are most common.
• Permanent Residents should bring their green cards and passports.
• Citizens of other countries need valid passports and a valid I-94, multi-entry visa or visa waiver.
• Take cash: You'll get better prices in the shops. For most places, U.S. dollars are fine. Use ATMs only for emergencies; they'll give pesos that you'll have to figure out what to do with if you don't spend them all - and may incur foreign transaction fees.
• Time your trip: It can take hours to get back into the U. S. from Tijuana on Saturday evening. Leave town by mid-afternoon, or go on a less-busy day.
• Wear comfortable walking shoes . Walking is the best way to see Tijuana. But if you're exploring a lot, you could walk quite a few miles.

While You're There

• Cell phone roaming: As soon as you get to the border crossing, put your phone on airplane mode to avoid international roaming charge.
• Beggars: Baja Mexico's tourism department says giving beggars money won't help the problem. They suggest that you contribute to a charity that helps needy people instead.
• Young girls selling flowers . Pickpockets may try to distract you by trying to sell you something while at the same time lifting your wallet. Cute kids are even easier to give in to but stay alert.
• Say no: Tijuana shopkeepers want your attention, and they all have a way of getting it. Some resort to stereotypes (serape and sombrero), others to politeness ("just let me show you something") and yet others to humor: "Give me a chance to rip you off." A firm "no" works with all but the most persistent.
• When you've gotta "go": Some Tijuana shops have restrooms and so do some shopping complexes. There may be a small charge to use them.
• Food and drink:  It's still true that you need to be careful about eating and drinking in Tijuana. Stick to bottled water and beverages, avoid drinks with ice, skip the street snacks, and eat only well-cooked food, just to be safe.

Shopping: How to Bargain With a Shopkeeper

You can find so much merchandise in Tijuana: Leather goods, cigars, fine Mexican handicrafts,​ and cheap souvenirs. However, designer clothing and perfumes can actually cost more in Tijuana than in the U.S.

If you don't like to haggle, shop in a store that has fixed prices. They're fair, and you don't have to negotiate. 

Bargaining for a better price is a way of life in Tijuana. If you're unsure how to do it, follow these steps to save some money. Or if one of your companions likes to bargain, let them make your purchase for you.

Here's How:

• Know the price of the item. If you haven't shopped for it at home, look around at several shops to get an idea of the going price.
• Bring cash. You will pay more if you use a credit card.
• Don’t carry an expensive purse or wear high-end designer clothing or jewelry. You might look cute in it, but shopkeepers will notice and aren't likely to give you the best bargains. Keep expensive jewelry out of sight, too. If you have a fancy diamond, turn your ring inside your palm, so only the band shows. Keep expensive watches pushed up your sleeve out of sight.
• Compare quality and price at several shops before making a purchase. Pay attention to the location of a shop you like, or you may not be able to find it again!
• Shops that actively solicit your presence are most open to bargaining. 
• When you're ready to buy, try not to appear too interested. It weakens your negotiating position.
• Ask the price, but unless it's marked firm don't settle for it. Currency marked with a $ sign can be pesos or dollars. If it doesn't say, ask.
• Wait until the shopkeeper makes several rounds of reductions before you counter with a lower price than their last quote.
• When the shopkeeper reaches a price close to what you want to pay, counter with your price and be firm.
• If you're unsure about the item, or can't get the price you want, turn away and start to leave the shop. The shopkeeper will either come down further, or you'll know where the rock-bottom price lies.

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Tijuana Printable Tourist Map

Tijuana Map: The Attractions

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Map of Tijuana — Best attractions, restaurants, and transportation info

What’s on this map.

We’ve made the ultimate tourist map of Tijuana, Mexico for travelers! Check out Tijuana’s top things to do, attractions, restaurants, and major transportation hubs all in one interactive map.

Visiting Tijuana? See our Tijuana Trip Planner.

How to use the map

Use this interactive map to plan your trip before and while in Tijuana. Learn about each place by clicking it on the map or read more in the article below. Here’s more ways to perfect your trip using our Tijuana map:

• Explore the best restaurants, shopping, and things to do in Tijuana by categories
• Get directions in Google Maps to each place
• Export all places to save to your Google Maps
• Plan your travels by turning on metro and bus lines
• Create a Wanderlog trip plan (link to create a trip plan for the city) that keep all the places on the map in your phone
• Print a physical map to bring it on your trip

Top 20 attractions in Tijuana

Tijuana cultural center, av. revolución.

Navigate forward to interact with the calendar and select a date. Press the question mark key to get the keyboard shortcuts for changing dates.

Navigate backward to interact with the calendar and select a date. Press the question mark key to get the keyboard shortcuts for changing dates.

Parque Morelos

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Georgina Restaurante

Tacos el franc, villa saverios, tras / horizonte by kokopelli, verde y crema, la espadaña, tacos de birria “el sabroso”, transportation in tijuana, nearby airports, tijuana international airport, san diego international airport, highways and major roads.

• Carretera Federal 1 - also known as the Pan-American Highway, it runs from Tijuana all the way to the southern tip of Mexico.
• Boulevard Agua Caliente - a major thoroughfare connecting downtown Tijuana to the Zona Río business district.
• Boulevard Abelardo L. Rodríguez - runs through the heart of Tijuana, connecting the airport to the Zona Norte.
• Calle Primera - the main tourist street in Tijuana, lined with shops, restaurants, and bars.
• Carretera Libre Tijuana-Ensenada - a scenic coastal highway that connects Tijuana to the beach communities further south.
• Libramiento Sur - a bypass highway that allows traffic to avoid the congested areas of downtown Tijuana.
• Calle 11 - a major east-west road in Tijuana, connecting Playas de Tijuana to the Otay Mesa border crossing.
• Boulevard Federico Benítez - a major artery in the Zona Norte, lined with shops, nightclubs, and adult entertainment venues.
• Calle Tercera - another major road in the Zona Norte, famous for its market stalls and street vendors.
• Avenida Revolución - a historic street in downtown Tijuana, known for its nightlife, shopping, and restaurants.

Popular road trips from Tijuana

What's the weather like in tijuana.

It depends on when you visit! We've compiled data from NASA on what the weather is like in Tijuana for each month of the year: see the links below for more information.

• Weather in Tijuana in January
• Weather in Tijuana in February
• Weather in Tijuana in March
• Weather in Tijuana in April
• Weather in Tijuana in May
• Weather in Tijuana in June
• Weather in Tijuana in July
• Weather in Tijuana in August
• Weather in Tijuana in September
• Weather in Tijuana in October
• Weather in Tijuana in November
• Weather in Tijuana in December

All road trips from Tijuana

• Tijuana to Los Angeles drive
• Tijuana to Las Vegas drive
• Tijuana to San Francisco drive
• Tijuana to Greater Palm Springs drive
• Tijuana to Anaheim drive
• Tijuana to Sedona drive
• Tijuana to Phoenix drive
• Tijuana to Tucson drive
• Tijuana to Santa Barbara drive
• Tijuana to Monterey drive
• Tijuana to Temecula drive
• Tijuana to Grand Canyon National Park drive
• Tijuana to Yosemite National Park drive
• Tijuana to Santa Monica drive
• Tijuana to Page drive
• Tijuana to the Death Valley National Park drive
• Tijuana to Zion National Park drive
• Tijuana to Palm Springs drive
• Tijuana to Santa Clarita drive
• Tijuana to Moab drive
• Tijuana to Sequoia and Kings Canyon National Park drive
• Tijuana to San Simeon drive
• Tijuana to Bryce Canyon National Park drive
• Tijuana to Williams drive
• Tijuana to Sacramento drive
• Tijuana to Ensenada Municipality drive
• Tijuana to Puerto Vallarta drive
• Tijuana to Cabo San Lucas drive
• Tijuana to Napa drive
• Tijuana to Ensenada drive

Explore nearby places

• Imperial Beach
• Chula Vista
• National City
• Lemon Grove
• the Spring Valley
• Puerto Nuevo
• Solana Beach
• Rancho Bernardo
• Rancho Santa Fe

All related maps of Tijuana

• Map of San Ysidro
• Map of Imperial Beach
• Map of Chula Vista
• Map of Rosarito
• Map of National City
• Map of Bonita
• Map of Coronado
• Map of San Diego
• Map of Lemon Grove
• Map of the Spring Valley
• Map of La Mesa
• Map of Jamul
• Map of El Cajon
• Map of Dulzura
• Map of Puerto Nuevo
• Map of La Jolla
• Map of Santee
• Map of Lakeside
• Map of Tecate
• Map of Mira Mesa
• Map of Alpine
• Map of Poway
• Map of La Fonda
• Map of Del Mar
• Map of La Mision
• Map of Solana Beach
• Map of Rancho Bernardo
• Map of Rancho Santa Fe
• Map of Descanso

Tijuana throughout the year

• Tijuana in January
• Tijuana in February
• Tijuana in March
• Tijuana in April
• Tijuana in May
• Tijuana in June
• Tijuana in July
• Tijuana in August
• Tijuana in September
• Tijuana in October
• Tijuana in November
• Tijuana in December

Looking for day-by-day itineraries in Tijuana?

Get inspired for your trip to Tijuana with our curated itineraries that are jam-packed with popular attractions everyday! Check them out here:

• 1-Day Tijuana Itinerary
• 2-Day Tijuana Itinerary
• 3-Day Tijuana Itinerary
• 4-Day Tijuana Itinerary
• 5-Day Tijuana Itinerary

• Itinerary + map in one view
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• Auto-import hotels and reservations
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• Offline access on mobile
• See time and distance between all your places

12 Top-Rated Attractions & Things to Do in Tijuana

Written by Meagan Drillinger Updated Dec 22, 2023 We may earn a commission from affiliate links ( )

Mention Tijuana to almost anyone, and they answer you with a skeptical look. It's true — Tijuana does not have the best reputation. With bragging rights like "the most crossed border in the world," you may wonder what has been bringing people here throughout the majority of the 20th century.

The answer? Seedy activity. Tijuana used to be a hotbed for a slew of nefarious activities. But a recent resurgence, government investment, and cultural renaissance is turning things a full 180 degrees for this iconic border town. A burgeoning dining and urban art scene is breathing new life into Tijuana, with contemporary restaurants, galleries, and artsy cafés.

Travelers ought to still use some level of caution in Tijuana, as nothing is perfect, but tourists are rarely the targets of any illegal activity that may still exist. And if you're staying in the tourist sections, it is a near guarantee that you will be just fine. In fact, to fully understand Mexico and see all that this great country has to offer, you'd be remiss to skip one of its most talked about and visited towns. It's just across the border from San Diego , making it a popular day trip destination .

Are you ready to discover all it has to offer? Check out our list of the top things to do in Tijuana.

1. Tijuana Cultural Center

2. avenida revolucion, 3. el trompo, 4. pasaje rodriguez, 5. el popo market, 6. playas de tijuana, 7. ensenada, 8. casa de la cultura, 9. caesar salad, 10. plaza santa cecilia, 11. zona rio, 12. rosarito's beaches, where to stay in tijuana for sightseeing, map of attractions & things to do in tijuana.

Known for its iconic spherical shape and desert sand color, the Tijuana Cultural Center is one of the top places to visit in Tijuana. The Center opened in the 1980s and since then has become one of the icons of the city, located in Zona Rio, which is just five minutes away from the U.S. border.

Tijuana Cultural Center is one of the only institutions of the National Council for Culture and Arts in Mexico. Here, visitors can come to learn about the history of Baja California through its many exhibitions at the Museum of the Californias; through film in the IMAX dome; and live performances in the Performance Hall, aquarium, and more.

The Cultural Center pays special attention to the native peoples of the region, with the participation of artists and artisans that are both national and international. The center even has its own Cineteca Tijuana, which screens films and has been a gathering point for directors, screenwriters, and actors.

Address: Paseo de los Héroes 9350, Zona Urbana Rio Tijuana, 22010 Tijuana, B.C.

Avenida Revolucion is, in a word, legendary. What was once the main thoroughfare for the city's notorious "seedy" activity has now become the focal point of the Tijuana renaissance. Locally known as "La Revu," today, it is a kaleidoscope of physical color, and holds the secrets from a tawdry past. It is the source of new life for the city, brimming with cafés, restaurants, hotels, brilliant street murals, designer galleries, and outdoor performances.

If you're looking for artisan craft shops, this is the street to explore. Many of the shops along the street stock their shelves with goods produced by Tijuana natives. Think stained glass, leather, and figurines. You'll also be able to find Talavera pottery, wooden figurines from Oaxaca, and textiles from the Yucatan.

There is always something to see, hear, smell, or taste along the main artery of the downtown. This is also the heart of Tijuana's culinary revolution. Flanking either side of the Avenue, visitors will find many modern restaurants churning out traditional and experimental dishes from both local and international chefs.

El Trompo is an interactive science museum geared towards local families and tourists. It's fun for the whole family here, with cultural shows, games, and multiple exhibitions.

General admission is around $5. Their website often has a calendar of upcoming events, as well.

The learning space encourages kids and their families to take a hands-on approach to experimenting and incorporating science into everyday life. The expansive four-story building has four interactive rooms, with a collection of 108 pieces, as well as a Multipurpose Room and an auditorium with a capacity for 4,000 people.

Within the exhibits, visitors will find sculpture and robotics workshops; a youth science center; a center for computer programming; and space for concerts, conferences, and book presentations. A movie hall plays 3D movies, as well.

Address: Av de los Insurgentes s/n, Rio Tijuana 3ra Etapa, 22226 Tijuana, B.C

Amid the frenzy of La Revu, tucked between the slew of hotels, restaurants, and shops, an oasis for the artistic stands under the radar. This is Pasaje Rodriguez, a back alley packed with art, delicious food, and excellent energy.

Pasaje Rodriguez is a nod to the evolution of Tijuana and the revitalization that is reshaping the way the city is seen around the world. The project responsible for the Passage began in 2009, when parts of the passage were opened up for just a few days in order to display local art. It's not surprising that artists, designers, and photographers wanted the space to remain open even after the festival was gone.

Today, visitors can find a walkway of brilliant murals, small hole-in-the-wall restaurants, art galleries, and much more. First Fridays of each month tend to be great times to go, when exhibitions are organized, as well as festive parties. Evenings are also the most energetic and interesting time to explore, as well.

Mexico is all about its local markets, and Tijuana is no different. Mercado El Popo is arguably the best in town. If you want to see a slice of local Tijuana life, this is the place to start. The downtown market is brimming with products, from fresh cheeses and candy to sacks of dried chilies, candles, soaps, oils, cinnamon, fruit, herbs, and incense.

El Popo is a perfect spot to tuck into the local cuisine or pick up some fun and festive souvenirs. It's also a great place to see locals coming in from out of town to sell their products from the countryside.

Address: 22000, Calle Benito Juárez 2da 8053, Zona Centro, 22000 Tijuana, B.C.

Venture outside of "downtown" to discover Playas de Tijuana, a western borough of the entire municipality. The boardwalk here is a four-mile ring of pedestrian bridges that runs from the Azteca Park to the U.S. border.

It's difficult to visit Tijuana and ignore the very real political issue between Mexico and the United States, and the boardwalk is an in-your-face reminder, as you can see the border wall that runs into the Pacific Ocean.

Seafood reigns supreme in Tijuana, and in Playas, there is a bounty of it, from fish tacos to ceviche and beyond. The majority of travelers bypass Playas to head toward downtown Tijuana, but this is definitely a change-of-pace, laid-back vibe that offers a different side of northern Baja.

Sure, you've come to Tijuana. But there is so much to see in northern Baja that by no means should you limit your vacation to only TJ. Less than 70 miles from Tijuana is its cosmopolitan counterpart, Ensenada.

Historically Ensenada was the capital of the Baja territory from 1882 until 1915, and today is very much a beachside, touristy hub. The population is a mix of cruisers, California road trippers, Mexican tourists, and locals. It's one of the most popular destinations in all of Baja, with roughly four million visitors each year.

The manicured waterfront is a string of restaurants and shops. You'll definitely want to try a fish taco here, as this is one of the best spots for traditional Baja fish tacos. The foodie scene in Ensenada is electric, with world-famous seafood stands, taco trucks, and even delicious Italian food and pizza.

Ensenada also has a wonderful science museum and aquarium. If you're traveling with kids in tow, the musical fountain on the waterfront is a must-see. Stroll along the Malecon for some beautiful views of the sea. Don't forget to look up — you don't want to miss a shot of one of the largest Mexican flags you've ever seen.

Wildlife lovers ought to make time for Guadalupe Island, one of the best places in the world to see white sharks , which migrate from Alaska to breed in the warmer waters.

Don't let anyone ever tell you there's no culture in Tijuana. Casa de la Cultura in Tijuana is one of Mexico's buildings that has been declared a site of historical heritage.

Originally designed as an elementary school (modeled after one in Yuma, Arizona), today it is a place of learning. In 1975, the building became the first cultural site in Tijuana. In 2014, it was named a cultural heritage site of the state.

It includes a theater, the Josefa Ortiz de Dominguez library, the Benjamin Serrano Gallery, the Literary Cafe, and plenty of rooms for workshops and exhibitions. Past workshops have included dance, hip-hop, language, green cuisine, and more.

Casa de la Cultura brings an average of 25,000 visitors per year. In 2018, Casa de la Cultura became one of the first centers in the city to have a program supported by the National Institute of Fine Arts in Mexico.

Address: Calle Benito Juárez 2da y Constitución s / n, Zona Centro, CP 22000

Did you know that when you order a Caesar Salad, you're actually ordering Mexican food? Well, sort of. Though there is some debate surrounding it, it's widely accepted that the Caesar salad was invented in Mexico — and in Tijuana, to be exact.

The salad's birthplace is widely regarded as Caesar's Restaurant , at Caesar's Hotel in Tijuana. It was invented by none other than Caesar himself, Caesar Cardini, who was the owner of the hotel at the time. At that time, Tijuana was popular among the Hollywood elite while Prohibition was raging in the United States, which brought them south of the border for a little bit of lawless fun.

Many other theories exist regarding where the salad was created, but most people hold it to this version of history. So can you still get a Caesar salad the way it was originally intended? Of course! Caesars is still around, and their table-side salad is an iconic dish. In fact, it's one of the longest-reigning culinary traditions in Tijuana.

Address: Av. Revolución 8190, Zona Centro, 22000 Tijuana, B.C.

A stroll through Plaza Santa Cecilia is like a step back in time to historic Tijuana. It happens to be one of the oldest parts of the city. It is from this Plaza that Tijuana was born, at the intersection of First Street and La Revu.

Today, it's hard to envision historic Tijuana, as it's a hodgepodge of outdoor craft stalls, restaurants, and modern businesses like pharmacies and dentists. That said, trust that you are standing in the birthplace of this iconic Mexican Bordertown. With the brassy blast of mariachi in the air and the fluttering flags that are strung overhead, it won't be hard to use your imagination and picture how things used to be decades ago.

Like the rest of Tijuana, the plaza wasn't always a gregarious and joyful place. It used to be a hotbed for criminal activity. But those days are long gone. Today it's very much a potpourri of color, activity, art, and music.

East of downtown Tijuana is this thriving commercial hub, brimming with shops, restaurants, and plenty of things to do. First place to visit should be the Plaza Rio Shopping Mall, especially if you love to eat. Here, you'll find Foodgarden, which is a humming dining destination with food stalls run by young chefs from Tijuana and the region.

Tijuana is being redefined by its foodie scene, so you won't want to miss eating here. You'll also find the Mercado Hidalgo near here, which is more or less a farmer's market, and this is one of the best places in the city to discover the "real" Tijuana. It sells everything from tortilla presses and coffee to candy and pinatas.

Address: Paseo de los Héroes 96-98, Zona Urbana Rio Tijuana, 22010 Tijuana, B.C.

A quick jump down the coastline will put you in the heart of nearby Rosarito . This neighboring beach town is yet another iconic coastal city along the northern Baja peninsula. Its proximity to Tijuana makes it particularly appealing, especially if you're looking for a fabulous beach day.

The beaches of Rosarito are massive, with plenty of space for everyone to have a patch of sand to call their own. The beaches here attract everyone from casual sunbathers to surfers, and all in between.

If you're looking for a true Mexican beach experience , Rosarito is the place to go. And, while you're at it, pop over to the small village of Puerto Nuevo, which is known for its fabulous restaurants and souvenir shopping.

Rosarito has been on the tourist map since the 1930s. It was used as a set for some major Hollywood movies and drew glamorous celebrities down from Los Angeles. The studio here was even where parts of the film Titanic were shot.

Read More: Top-Rated Beaches in Baja California

Luxury Hotels :

• You won't find any true 5-star hotels in Tijuana, but one of the top relatively luxe properties is the Tijuana Marriott Hotel . In a convenient location near the Rio Shopping Center and Tijuana's business district, it has elegantly appointed rooms and suites with city or pool views. Amenities include multiple restaurants, a very nice fitness center, a swimming pool, hot tub, and a spa. There is also an electric vehicle charging station, and airport transport is available.
• Hotel Lucerna Tijuana is another luxury option. Located just two miles from the international border in the Zona Rio, the family-friendly hotel features contemporary and spacious rooms and suites with flatscreen TVs, work desks, balconies, and free WiFi. Amenities include a restaurant with indoor and outdoor seating space, a swimming pool, a fitness room, and 24-hour room service. Parking is also available for free.
• The K Tower Boutique Hotel By Lucerna is an adults-only upscale hotel that is relatively new. It has nicely decorated, modern rooms with exposed brick walls painted white, large windows, and lots of gold accents. Away from the rooms, you'll find a swimming pool and hot tub on the rooftop terrace. There is also a restaurant, billiards rooms, a fitness center, and free parking.

Mid-Range Hotels :

• Hampton Inn by Hilton Tijuana is a good mid-range selection. The hotel has clean and comfortable rooms and suites, including options for families. All come with fridges, safes, and bottled water. The hotel is located near the American Consulate and close to the border. It is also just a few minutes from the airport, and offers transport. Other amenities include mini golf, a workout room, free breakfast at the on-site restaurant, and a coffee shop.
• Another reliable, good-value option is Hyatt Place, Tijuana . The trendy, modern hotel has soundproof rooms and suites with fireplaces, fridges, and separate sitting areas. Breakfast is free, as is parking and Wi-Fi. Bike rentals are available, and there is a restaurant and workout room on-site.
• The 3-star Hotel Ticuan is on historic Revolucion Avenue in downtown Tijuana. The rooms are spacious with separate sitting spaces and large TVs. There is a restaurant on-site, as well as a hot tub and sauna. The hotel can also arrange for massage treatments.

Budget Hotels :

• If you just want a cheap sleep, try the 2-star Sleep Inn Tijuana . It has tidy rooms with wood floors and wall accents. An American buffet breakfast is included in the rate, and there is a shuttle bus service and free parking on-site.
• Walking distance from a number of good restaurants, the Hotel Pacific is another budget-friendly choice. The hotel has basic but comfy rooms with work desks and free Wi-Fi. There is a 24-hour front desk and secure, free parking.

More on Mexico

One Day in Tijuana Itinerary – Top things to do in Tijuana, Mexico

The beautiful Mexican border town of Tijuana is home to some of the most elegant tourist attractions, great beaches and a sprouting cultural scene. With its galleries, monuments, museums and beaches, this place offers a diverse and wide-ranging blend of attractions. This town of Mexico has been working hard on becoming a famous tourist destination, and you can see that wherever you look. Interestingly, Tijuana is located right across the US border – just follow other visitors crossing it, and you’ll move straight to Avenida Revolucion, which is the main tourist street here. So, if you’ve got your visa for Mexico ready , here are few things to know about this beautiful place in Mexico.

What’s the best time to visit Tijuana?

Though it is true that no season is a bad time to visit Tijuana, the best period is certainly the one from May through September as the temperatures are warm, there’s no rainfall, and you can be a part of various cultural festivals.

Weather in Tijuana

Tijuana has a mild climate with cool rainy winters and dry summers. For the biggest part of the year, the temperatures range between 50 and 75 degrees F, while dips below 45 degrees F are rare. The warmest temperatures appear in August and September when it’s pretty dry. Summer is therefore the best season to visit Tijuana.

Events to check out in Tijuana

The Guadalupe Valley festival celebrates wine, food and music and this is held in a place that lies south of Tijuana every year in the month of March. Expo Artesanal is a special folk art festival that is held in the month of May in a place called ‘ Andador Centenario ’ in Zona Rios. The Tijuana Jazz and Blues Festival are held in the month of June with concerts held on Avenida Revolucion.

A Few Facts about Tijuana

Tijuana and its geographical details.

Located on the Baja California Peninsula on the border between Baja California and California, the city is very much influenced by its US neighbours. The border that separates Mexico and the US is the most heavily crossed border in the world.

Tijuana is a resort city that known for racetracks and bullfighting, but its industry products are exported on behalf of America.

Birthplace of a culinary classic

It is surprising to many that Tijuana is where Caesar Salad was invented. In 1924, Caesar Cardini, an Italian immigrant, moved towards the south of the border while the Prohibition was still a thing in the the US. He opened a restaurant in Tijuana with limited supplies, and he simply threw together whatever was there in stock. And presto – Ceasar Salad was born.

One day in Tijuana Itinerary

Apart from the interesting shops, terrific nightlife and donkeys painted as zebras that made Tijuana appealing once upon a time, this place is back on the map thanks to its excellent coffee shops, fantastic Mexican cuisine and a unique scene of urban art. Here are few things to do while you spend your one day in Tijuana.

Soak in the experience of Mercado El Popo

Like in any other Mexican town, Mercado El Popo is a bustling and famous food market that you shouldn’t miss for the world! You can get amazing waist-high wicker baskets here that are stuffed with Mexican chilis and exotic fruit. This is an ideal place to take some interesting food photographs.

Savor the best breakfast at Telefonica Gastro Park

This is a park filled with eight food trucks that offer you a wide array of cuisines from Mexican to Italian to Japanese and Argentinean. It is an open space that is lit up with fairy lights and wooden benches to give you a cool festival feel .

Check out the street murals in Pasaje Rodriguez

Pasaje Rodriguez is an alley that is filled with Oaxacan food stalls , coffee shops and some of the best craft shops . This is a proof of the soaring urban art scene of Tijuana. The walls are covered in bright graffiti murals , most of which comment on the human rights and political issues of the place.

Get involved with the craft beer scene of Tijuana

Following its neighbour’s ( San Diego ) trend of brewing, Tijuana is gradually establishing itself as a great player in the scene of craft beer . While there are several breweries that serve the famous IPAs, they even try things with their own techniques and ingredients to create beers that have an authentic Mexican flare .

Dig into spectacular street tacos

Tijuana is one of the ‘taco meccas of the world’. There are visitors who cross the border only to have lunch in this city. So, if you’re a fan of tacos, don’t miss a street called Las Ahumaderas or Taco Alley to experience some of the tastiest tacos you’ll ever taste.

Where to stay in Tijuana

Hotel Rio Rita

AVENIDA REVOLUCIÓN 968, Centro, 22000 Tijuana

Hotel Rio Rita is a great place to stay if you just want a nice, clean, comfortable accommodation that’s going to provide a wonderful place at a reasonable price. The people working here are exceptionally friendly, and you get free toiletries, too. Thumbs up!

BOOK A ROOM HERE

Hotel Ticuan

Miguel Hidalgo y Costilla no. 8190, Col. Zona Centro, Centro, 22000 Tijuana

A great four-star hotel, Hotel Ticuan has delighted thousands of visitors over the years. Not only is it in the town’s centre, but you can also use an incredible gym, enjoy a very cool bar and relax in your comfortable rooms with private bathrooms and loads of other equipment. Great stuff.

Quartz Hotel & Spa

9580 Paseo del Centenario, 22320 Tijuana

If, however, you’re aiming for something truly luxurious, Quartz Hotel & Spa is the place for you. As you can see from the name, you will be pampered here, and this five-star establishment really knows how to make your stay a memorable one. An outdoor pool, a wonderful garden, even a hot tub are at your disposal here.

Hotel Caesars

  Ave. Revolución #1079 Zona Centro, Centro, 22000 Tijuana

Finally, if you need another budget-friendly suggestion, Hotel Caesars is a good choice. The location is excellent as are the prices, and you get some really high-quality service here, too. Free toiletries, flat-screen Tvs, free WiFi… more than enough for a pleasant stay!

Day trips from Tijuana

Here are few day trip destinations that you can plan from Tijuana:

Valle de Guadalupe

This day trip from Tijuana is most certainly for foodies as Valle de Guadalupe is known for excellent wine and dishes that accompany it perfectly. Just sit back and enjoy.

For those of you who want to explore other Mexican cities, Ensenada is a great choice. Known as Cinderella of the Pacific , it will provide you with some stunning sceneries, as well as an urban feel.

With its numerous breweries and wineries , Tecate is a heaven on Earth for those who appreciate a good drink. Add to that the ranches you can visit, and you have yourself a wonderful day trip from Tijuana.

Rosarito Beach

Spend your day on a huge sandy beach full of excellent bars, and get a tan everybody is going to talk about. Great for young people since there are also plenty of dance clubs around.

Puerto Nuevo

Lobsters are what this small community is all about, so if you can get enough of this delicacy, a trip here will be a dream come true.

Extra Tips for Visiting Tijuana

If you’re an American who is curious about crossing the border and entering Tijuana to experience the tacos, tequila and fun, read this before you go:

– Forget the gringo stereotypes as they were considered to be a sign of poor taste both then and even now.

– Don’t ask people in Tijuana how they feel about Trump as they simply feel lucky that Trump was not their president.

– Don’t do anything that you’re restricted from doing like taking alcohol or drugs.

– Don’t forget to look down while walking on the roads of Revolucion as there are sudden knee-deep potholes in the sidewalk that can hurt you if you don’t pay attention. They never discriminate between sober and tipsy people!

– Some think zebras are an irrefutable part of Tijuana and they’re truly there in this place, as they’ve been for the last 100 years.

– If you’re coming from afar to spend your one day in Tijuana, make sure you have your visa for Mexico ready.

So, if you’re ready to keep in mind all the above mentioned points, pack your bags and head towards Tijuana, Mexico to spend a great day in a fantastic town.

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If you have any other propositions for this One Day in Tijuana Itinerary, feel free to share it in the comments below!

Make sure you have everything you need

What to pack for your next trip.

Make your next trip as simple and as enjoyable as possible by packing smart. It’s amazing how much stress top travel items can save you, so choose carefully. Things like lightweight travel backpacks, for example, are ideal for short trips and allow you to move around with ease, and a passport holder will make sure you keep your documents safe at all times. Check our travel checklist guide for 2021 to make sure you haven’t missed anything, and travel to your next destination in style and with maximum comfort.

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Susan Noel is an experienced content writer. She is associated with many renowned travel blogs as a guest author where she shares her valuable travel tips with the audience.

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12 Best Things to do in Tijuana, Mexico

By Jamie Gambetta · Last updated on May 4, 2024

Just across the border from the United States, Tijuana has long been a bridge to enjoy Mexican delights without having to travel far. Such is the ease of access that the rich and famous would venture here during the Prohibition and throughout the Golden Age of Hollywood.

During the latter half of the 20th century, Tijuana developed a seedy reputation. But over recent years, the concerted efforts and investment into local culture have seen the city change for the better. Today, there are plenty of things to do in Tijuana with theaters, street art and museums all being elevated to the same level as the city’s rambunctious cuisine.

Tijuana is no longer just a stopover for all things tequila and fun. It’s now a great way to experience the culture of Baja California.

12. Plaza Rio Tijuana

You’ll have plenty of opportunities in Tijuana to indulge in some shopping. But one place that has a little of everything is Plaza Rio Tijuana. The large, open-air mall is the biggest of its kind in Baja California. It was inspired by the malls in the United States and has been thrilling shoppers since 1981.

The mall is alongside the Tijuana Cultural Center and offers over 100 stores to browse and explore. These are a pleasant mix of local boutiques, national brands and prominent American stores.

The plaza has a number of full-service restaurants for when you get peckish. You’ll also have the choice of two cinemas.

11. Rosarito Beach

The local beaches of Tijuana are popular among locals and a great way to enjoy the ocean without leaving town. However, for a true Mexican beach experience, head 30 minutes south to Rosarito Beach.

If you’re crossing the border from the United States, Rosarito represents the first major resort town on your travels south. Here, during the 1930s, otherwise known as the Golden Age of Hollywood, stars would flock to the seaside town to enjoy the glistening golden sand.

The wide expanse of sand provides ample space even on those busy days. You won’t have any trouble finding your own patch of sand to enjoy the views before running right back into the deep blue ocean.

10. Go horseback riding

Much of your time in Tijuana will be spent enjoying the vibrant downtown streets and exploring the local culture. But for some time among nature, why not take the opportunity to go horseback riding on the beach?

Whether you’re traveling with friends and family or simply looking for a romantic experience, horseback riding is a great way to experience the surrounding regions.

You’ll have your choice of a number of local outfits offering slightly different experiences. Afternoon and sunset strolls along the beach are popular choices, but you can also embark on a coastal journey that will show off the Pacific in all her glory.

9. Pasaje Rodriguez

Among the chaotic good that is Avenida Revolucion, Tijuana’s famous thoroughfare, is the Pasaje Rodriguez. If the Avenida is the car driving Tijuana’s evolution, then the artistic passageway is the engine.

As you wander along the main drag teeming with hotels, bars, shops and restaurants, make a detour along Pasaje Rodriguez. It’s an atmospheric alley laden with public art interrupted by tiny and mouthwatering restaurants. You’ll also find art galleries with permanent exhibitions showcasing the best artists in Tijuana.

Travelers should attempt to arrive at Pasaje Rodriguez on the first Friday of the month. The already vibrant passage plays host to exciting events, elevating the experience.

8. Caesar’s Restaurant

In 1924, Caesar Cardini put the finishing touches on a dish that would become popular around the world. That’s right, the Caesar Salad was invented right here in Tijuana, at Caesar’s Restaurant to be exact.

It’s a fact that certainly blew my mind upon realizing that the salad was a part of Mexican cuisine. While you can find a Caesar Salad in many restaurants around the world, why not experience the most authentic? Caesar’s Restaurant is still slinging the original recipe today, providing a delightful balance between zesty street eats and other local cuisine.

The restaurant is within Hotel Caesars, a place that was popular among Americans during Prohibition.

7. Park Morelos

Tijuana can be a hectic place at the best of times. Aside from the coast, there are few natural spaces around town. However, you can take the time to relax, tuck into a book or hang with friends at Park Morelos.

The park has a hearty blend of wooded forests and open lawns. This provides a lovely balance between walking paths, shade and airy spaces perfect for a picnic. As you wander around Park Morelos, you’ll come across the beautiful lake. Aside from admiring the views, this is a great place to spend a few hours with your partner.

Those traveling around Tijuana with kids should also head to the park. Not only is it a fun way to blow off some steam, but Park Morelos has a miniature train for getting around.

6. La Bufadora

Just over 20 hours south of Tijuana is an exceptional natural landmark. La Bufadora is found at the edge of the Punta Banda Peninsula and is thought to be the second biggest marine geyser on earth (Makapu’u Point, Oahu is number 1).

The incredible sight is just out of the historic, yet cosmopolitan city of Ensendada. The geyser has the strength to shoot water over 60 feet in the air. It’s a phenomenon that occurs because of the amount of water packed into a submerged sea cave. Over time, the pressure becomes too much with air and water ejected through a narrow hole.

After seeing the spectacular display, check out some of the local vendors and enjoy the coastal drive back to Tijuana.

5. Tijuana Cathedral

Construction on the Catedral Metropolitana de Nuestra Senora de Guadalope began at the start of the 20th century. But the cathedral you see today wasn’t complete until the 1970s. For locals, its mix of neo-classical and colonial architecture was worth the wait.

The Tijuana Cathedral was the first local Catholic church and one of the city’s finest constructions. Its elegant facade is noted for its beguiling brickwork, along with its two towers accented by a series of columns, spires and crosses. Perhaps the most sightly aspect is the image of Our Lady which stands proudly above the entrance.

4. El Popo Market

One of the best ways to experience Mexico is through their mercados and in Tijuana this continues to ring true. While not the biggest, travelers will be hard pressed to find a better market in town than El Popo.

El Popo Market is found on Calle Benito Juarez, a popular tourist street. It’s an instant burst of color, flavor and atmosphere with dozens of permanent stalls and delectable local cuisine. You’ll find all your market favorites from artisanal cheeses, fresh produce to local candies, soaps and incense.

The market attracts farmers and artisans from well beyond Tijuana, providing you with a glimpse into the world beyond the border town. Before departing, check out El Popo’s many street eats.

3. Playas de Tijuana

In the west end of Tijuana, Playas de Tijuanas is the best way to get a taste of the Pacific while in town. It’s here you can enjoy the best of the local beaches without having to go far from downtown. Forget venturing to Rosarito or Ensenada and enjoy the 2.5 mile beach. One that is a particular hit with locals on the weekend.

The white sand beach offers splendid swimming, with calm currents and fun but not crazy swell. Of course, facing west, you’ll be privy to a spectacular sunset each night.

In Playas de Tijuana, travelers will also have the chance to wander along the four-mile boardwalk that paints the coastline all the way to the U.S. Border and back again.

2. Tijuana Cultural Center (CECUT)

Minutes from the United States border, the Tijuana Cultural Center is a dramatic sight. The sprawling complex is home to a striking spherical building. It opened in 1982, quickly becoming one of the main symbols of Tijuana. The city may not be known as a culture hot spot, but CECUT is helping to change Tijuana’s reputation.

The sphere is otherwise known as La Bola, and features the city’s only IMAX cinema. Aside from being a great way to enjoy some time out of the sun, the Tijuana Cultural Center has another must see highlight. Within the Museo de las Californias, you can discover both the natural and human history within the region.

The Cultural Center also has a strong focus on Indigenous Mexicans whose artists are showcased in a number of captivating exhibitions.

1. Avenida Revolucion

Known simply as La Revu, the Avenida Revolucion is an iconic part of Tijuana. Once harboring the bulk of the city’s seedy past, it has been revitalized to become the center of local life. Wandering the thoroughfare, which spans for eight blocks, will provide you with rows of vibrant buildings featuring every color of the rainbow.

It’s a hub of activity, day and night, providing travelers with a burst of energy. Beyond the atmosphere, you’ll discover poignant murals, boutique galleries, chic cafes and fantastic restaurants. All complemented by street performers, creating an open-air entertainment complex.

For foodies, you can’t go wrong on Avenida Revolucion. It’s here that Tijuana’s culinary scene was flipped on its head. Come here to try authentic local cuisine along with international cuisine from renowned chefs.

Map of Things to do in Tijuana, Mexico

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