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Tour de France targeting new fans with TikTok deal

🚴‍♂️ Rendez-vous sur TikTok 🤝 ➡️ https://t.co/dW3mdnIBxj 🚴‍♀️ See you on TikTok 🤝 ➡️ https://t.co/dW3mdnIBxj #TDF2023 #TourDeFrance https://t.co/9XknGLpg7x — Tour de France™ (@LeTour) June 22, 2023

For the first time ever, TikTok has become an official supplier of the Tour de France for the 2023 editions of both the men’s and women’s tours. Tour organizers the Amaury Sport Organisation (ASO) first announced the partnership which will see official and user-generated content used to "reach new fans at home and abroad." The platform will be used to highlight content from the races and reach a "more global, youthful audience." The various stages of the Tour will also provide the opportunity to showcase local TikTok creators across France and Spain. The Tour de France starts on July 1st and concludes with a final stage on the Champs Elysees on July 23rd that coincides with the start of the week-long Tour de France Femmes with Zwift ( Tour de France ).

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Tour de France targets new audiences with TikTok partnership

Cycling grand tour joins tiktok's stable of sports partnerships..

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Tour de France organisers the Amaury Sport Organisation (ASO) are partnering with algorithmic social video network TikTok that will see official and user-generated content used to reach new fans at home and abroad.  

• TikTok will be designed an ‘official supplier’ for the 2023 editions of both the men’s and women’s tours
• The platform will be used to highlight content from the races and reach a more global, youthful audience
• Each stage will be used to highlight local creators across France and Spain

TikTok is an increasingly important digital channel for the industry, with major brands and rights holders establishing official presences on the platform. TikTok has entered into formal partnerships with several major properties as it seeks to grow the amount of official and user-generated content on its network.

The Tour de France is a sporting institution in France and enjoys blanket media coverage on traditional media. Digital initiatives such as this, and the official Unchained Netflix docuseries, are designed to deepen and expand this fandom.

“The uniqueness of the content offered by TikTok is a perfect match for the Tour de France’s ambition: to make the event known everywhere, to everyone and with the spontaneous and creative eye of fans,” said Julien Goupil, media and partnerships director at the ASO. “The content created at the roadside will enhance existing coverage and bring the public together around the event even more widely.”

The Tour de France starts on 1 st July and concludes with a final stage on the Champs Elysees on 23 rd July that coincides with the start of the week-long Tour de France Femmes with Zwift.

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Tour de France onboards TikTok to increase event’s and riders’ exposure to a broader audience

Following this agreement, TikTok will be the official provider of Tour de France.

Cycling’s premier event,  Tour de France  (TDF) has announced a collaboration with the entertainment content creation platform,  TikTok .

Following this agreement, the brand will be the official provider of the cycling event. The collaboration will increase cycling’s and top riders’ exposure to a broader audience. The partnership will help the Tour de France and Tour de France Femmes with Zwift spread the joy of cycling around the world.

TikTok will allow Tour de France fans, enthusiasts, and the entire community to enjoy the race in a unique way commencing next month. TikTok and its producers have helped users discover the Tour de France in new and often unexpected formats, stories, and views.

TikTok will bring the Tour de France and Tour de France Femmes avec Zwift to an entirely new audience as an official provider. Every phase of the Tour will also provide a superb chance to highlight local TikTok makers as well as the beautiful tapestry of landscapes that serve as the backdrop for these two events.

TikTok devient fournisseur officiel du Tour de France 2023 🎉 Rendez-vous en juillet sur les routes et sur TikTok pour ne rien manquer du Tour ! avec @LeTour 🚴 #TourdeFrance #TDF2023 pic.twitter.com/ChkzKLEM2p — TikTok France (@tiktok_France) June 22, 2023

This partnership with the Tour de France demonstrates TikTok’s and its community’s passion for all sports, particularly cycling. TikTok will broadcast the largest cycling events on the men’s and women’s calendars to a global audience of more than a billion people, particularly 150 million in Europe. It will be an opportunity for everyone to share the accomplishments of outstanding riders, plant the seeds of new passions and careers and motivate everyone to get on their bikes.

TikTok and the Tour de France are teaming up, which will be especially exciting for French users. TikTok will convey the beauty, unique history, and dynamic culture of the racing areas to screens all across the world. Every stage, from #Bilbao to the #ChampsElysees, will send users on a journey of discovery directly from the app.

The areas will also be featured in the “Une fenêtre sur nos régions” (A window on our regions) campaign, which will be sponsored by two cars in the Tour de France caravan and Tour de France Femmes avec Zwift. TikTok will interact with the public on a daily basis, commemorating the visited regions with a one-of-a-kind car decoration scheme.

On a daily basis, TikTok users around the world will come across unique material published on the official Tour De France account, as well as countless videos made and uploaded by the Grande Boucle’s teams, cyclists, partners, fans, and followers, which can be accessed via the dedicated search page, #TourDeFrance.

Marlène Masure, General Manager — Operations, TikTok France, Benelux and Southern Europe, said, “We are thrilled to partner with the 2023 edition of the Tour de France. The creativity of the TikTok community will bring a fresh perspective on both the men’s and the women’s events and an unparalleled degree of visibility matching the commitment of these extraordinary athletes and their determination to push their limits!”

Julien Goupil, Director for Media and Partnerships, ASO, said, “The singular nature of the content on TikTok is a perfect match for the ambition of the Tour de France: to bring the magic of the event everywhere, to everyone and through the spontaneity and creativity of every user. Fresh content from the roadside will add to the wealth of existing material and foster an even greater sense of community around the event.”

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Tour de France looks to reach a broader audience with TikTok partnership

By Jo Ruddock Monday, June 26, 2023 - 14:45 Print This Story

TikTok is joining the Tour de France and Tour de France Femmes as an Official Provider. The partnership aims to boost the exposure of cycling and top riders among a broader audience.

From 1 July, users of the platform will be able to discover the Tour de France through refreshing and sometimes off-the-wall formats, stories and perspectives.  As an Official Provider, TikTok will bring the Tour de France (1-23 July) and Tour de France Femmes (23–30 July) to a whole new audience. Each stage of the Tour will also be a golden opportunity to put the spotlight on local TikTok creators and the rich tapestry of landscapes that set the backdrop for these two events.

TikTok will bring the biggest events on the men’s and women’s cycling calendars to an audience of more than a billion users worldwide, including 150 million in Europe. It will be a chance for everyone to share the feats of extraordinary riders, plant the seeds of new passions – and careers – and inspire everyone to get on their bicycles.

TikTok will bring the beauty, diverse history and vibrant culture of the regions that host the races to screens around the globe. From #Bilbao to the #ChampsElysees, every stage will take users on a journey of discovery straight from the app. The regions will also be featured in the campaign “Une fenêtre sur nos régions” (A window on our regions), supported by two vehicles in the caravan of the Tour de France and Tour de France Femmes. TikTok will engage with the public day in, day out, celebrating the visited regions with a unique vehicle decoration scheme.

Every day, TikTok users worldwide will discover exclusive content posted on the official @LeTourDeFrance account, along with countless videos made and uploaded by the teams, cyclists, partners, fans and followers of the Grande Boucle, which can be accessed from the dedicated search page, #TourDeFrance.

Marlène Masure, general manager – operations, TikTok France, Benelux and Southern Europe, said: “We are thrilled to partner with the 2023 edition of the Tour de France. The creativity of the TikTok community will bring a fresh perspective on both the men’s and the women’s events and an unparalleled degree of visibility matching the commitment of these extraordinary athletes and their determination to push their limits.”

Julien Goupil, director for media and partnerships, ASO, said: “The singular nature of the content on TikTok is a perfect match for the ambition of the Tour de France: to bring the magic of the event everywhere, to everyone and through the spontaneity and creativity of every user. Fresh content from the roadside will add to the wealth of existing material and foster an even greater sense of community around the event.”

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Preview: Who will win the 2024 Tour de France?

A closer look at the GC favorites and the outsiders for the 2024 Tour.

The 2024 Tour de France is just days away and now that Red Bull-Bora-Hansgrohe is official, all 22 teams have announced their rosters for the race. Now that we know who will be at the start line in Florence, we can try to tackle the big question: Who will win the 2024 Tour?

There will be no shortage of stars vying for yellow this year, even despite a crash earlier in the season that sidelined several big names for a time. Tadej Pogačar (UAE Team Emirates) is hunting for the Giro-Tour double, Jonas Vingegaard (Visma-Lease a Bike) will hope to be healthy enough to defend his Tour title, Primož Roglič (Red Bull-Bora-Hansgrohe) has switched teams in his pursuit of an elusive first Tour win, and beyond those favorites, there are plenty of other notables on the start list who will try to step up and upset the favorites.

We have already taken a stage-by-stage look at the 2024 Tour (you can check that out here if you haven’t seen it yet), so now let’s break down the field of GC contenders.

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Pogačar vs. Vingegaard

It wasn’t that long ago that the 2024 Tour de France seemed destined to deliver a third straight Vingegaard victory, what with Pogačar deciding to race the Giro d’Italia first. Three months after Vingegaard’s major crash at the Itzulia Basque Country, however, Pogačar is the pre-race favorite – but it’s close. Vingegaard’s form is a huge question mark, but if he is fit, this could be a great duel between the two best GC riders in the world.

Trying to predict who will win the race really comes down to that great unknown more than anything else, but for the sake of argument, let’s say that Vingegaard is healthy enough to be a contender. Pogačar does still have some advantages here. For one thing, the route probably favors him as much as any Grand Tour route could today. There is a gravel stage and there are a few punchy days early on where Pogačar will have an edge, and there are fewer truly brutal high-mountain climbs – where a healthy Vingegaard would have the edge – than we’ve seen in recent years.

Pogačar’s team also looks stronger thanks to Visma-Lease a Bike’s uncanny run of crashes and health woes this season, including the latest news that Sepp Kuss will miss the Tour as he recovers from COVID-19. Meanwhile, Pogačar’s support riders Adam Yates and João Almeida just went one-two overall at the Tour de Suisse with two stage wins each. UAE is in a position to put Vingegaard under pressure early in a Tour with some tough first-week stages, which means he could struggle to build his way into form.

That said, the difficulty of the Giro-Tour double should not be underestimated. It hasn’t been done in more than 25 years. Everyone who has tried it in this millennium has come up short – even four-time Tour winner Chris Froome. Pogačar has a tendency to look invincible (and he did at the Giro) right up until he suddenly doesn’t, and if Vingegaard is close to his 2023 form, he will remind the world why we thought that this Tour was a foregone conclusion before his crash. At full strength, Vingegaard is the best Grand Tour rider in the world. Even at a little bit less than full strength, and even facing a strong UAE team, he could still beat a Pogačar with a Giro in his legs.

We may know relatively soon just how Vingegaard is feeling; the first few stages feature some steep climbs, and then the peloton will tackle the Col du Galibier on stage 4. If Vingegaard can handle those early challenges, we could be in for a thrilling battle.

The third man

For all the focus on Pogačar and Vingegaard, there is another four-time Grand Tour winner on the Tour start list at the head of a new team. Primož Roglič could be forgiven for feeling a bit slighted by preview writers like yours truly leaving out of the top tier of Tour contenders, though perhaps he’s happy to be flying a bit under the radar despite his palmarès. In any case, he looked strong if not perfect at the Critérium du Dauphiné, and, as we’ve already explained, there are reasons to doubt both Pogačar and Vingegaard.

A balanced Tour suits Roglič as much as it suits the other major GC contenders in this race, all of whom are capable on the steep stuff and against the clock, and his Red Bull-Bora team is as good as it has ever been with former Giro winner Jai Hindley and Aleksandr Vlasov as top lieutenants. This squad has come a long way since its stage-hunting NetApp days, when a top 10 for Leopold König was a crowning achievement of the season; Roglič has what it takes to fight not just for the podium but for the win.

Roglič has already won a Tour stage going over the Galibier in his career. Stay tuned on stage 4 for the other Slovenian GC contender to show people that he belongs at the top of the favorites conversation.

The outsiders

Remco Evenepoel (Soudal-Quick Step) leads the third tier of GC hopefuls. He would probably rather be seen as a second- or even first-tier favorite, but he just wasn’t good enough at the Critérium du Dauphiné to merit such a designation. In the two years since his Vuelta win, Evenepoel has enjoyed great success as a one-day racer and as a stagehunter, but he has not had the GC results to justify consideration as a true Tour favorite – at least not yet. Still, he will like the route, with its two time trials and lack of super-steep high-mountain climbs, and he has a new and valuable lieutenant now in the form of Mikel Landa.

Speaking of lieutenants, behind Evenepoel on the list of favorites are several superdomestiques who could very well be in the mix for the GC battle, starting with several on UAE: Yates, Almeida, and Juan Ayuso. Yates was third at the Tour last year and although he will be less thrilled about the two time trials than most other contenders, he did show us at the Tour de Suisse that he is quite handy against the clock now. Ayuso is an up-and-comer whose ceiling remains unknown, but who seems poised for a breakout in a Grand Tour, while Almeida is usually reliable for at least a top 10.

Matteo Jorgenson is another lieutenant with the potential to lead a big team (i.e. Visma) to success, especially given the question marks around Vingegaard’s form. This is a good Tour route for the American and he did just take runner-up honors at the Dauphiné only eight seconds behind Roglič. Unlike the other names that we have mentioned thus far, he has yet to deliver a particularly noteworthy GC result in a Grand Tour, but that should change this year given the season he has had.

The aforementioned Hindley and Vlasov are other lieutenants with potential to get into the GC mix should something waylay Roglič on the journey from Florence to Nice, and to be frank, Roglič does have a history of misfortune in Grand Tours.

The once-mighty Ineos Grenadiers have put their faith in Carlos Rodríguez after his fifth place at last year’s Tour, and the Spaniard can’t be counted out. Still just 23 yeas old, he is constantly improving. He won the Tour de Romandie earlier this year and took a stage and fourth overall at the Dauphiné. He is also flying more under the radar than is normal for an Ineos GC leader. Hopefully (for the sake of an entertaining race), his team will let him ride aggressively in the mountains. He took a stage win ahead of none other than Pogačar and Vingegaard last year, after all.

Ineos also has former Tour winner Egan Bernal looking better now than he has since his 2022 crash, as well as other past Tour winner and regular GT podium finisher Geraint Thomas. Then there’s Tom Pidcock, who is still looking for a big GC result to justify all the hype around his Grand Tour ambitions, but says he’s targeting stage wins this year. For at least two of those three riders, it would not be a big surprise to see them in the top 10, but nor would it be a big surprise to see them completely out of contention early.

2018 Vuelta champ Simon Yates (Jayco-AlUla) rode to fourth at last year’s Tour behind his brother Adam and he might merit more attention if he had found more success thus far in 2024, but his stage win and overall victory at the AlUla Tour, which did not have a particularly impressive field, are the sum total of his strong results this year. Still, he’s an experienced racer who will like the punchy start to the Tour.

The best of the rest

Former Giro winner and Tour podium finisher Richard Carapaz will lead the charge for EF Education EasyPost, but his form is a very large question mark after a crash at the Tour de Suisse. Enric Mas gives Movistar a very reliable top-10 contender, though anything more than that would be a surprise against the best in the world and amid a so-so season. David Gaudu will lead Groupama-FDJ but is iffy after testing positive for Covid-19 last week, up-and-comer Felix Gall will see what he can do for AG2R Citroën, and Pello Bilbao will try to improve on last year’s sixth-place ride for Bahrain Victorious.

Lastly, we will give a mention to newly minted GC contender Derek Gee (Israel-Premier Tech), who has followed up his run of near misses at last year’s Giro with more success this year, taking a stage and even third overall at the Dauphiné. It’s hard to know what to expect from Gee, seeing as that Giro was the only Grand Tour he has ever raced, but he has sure looked good this year, and he is an all-around talent who could be in the mix across several different kinds of stages. The sky is the limit for the 26-year-old Canadian.

The Escape Collective star ratings:

⭐⭐⭐⭐⭐: Tadej Pogačar, Jonas Vingegaard ⭐⭐⭐⭐: Primož Roglič ⭐⭐⭐: Remco Evenepoel, Matteo Jorgenson, Adam Yates ⭐⭐: Carlos Rodríguez, Jai Hindley, Simon Yates ⭐: Juan Ayuso, João Almeida, Aleksandr Vlasov, Richard Carapaz, Enric Mas, David Gaudu, Pello Bilbao, Felix Gall, Derek Gee

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Carlos Rodríguez escapecollective Jonas Vingegaard Matteo Jorgenson Primož Roglič Remco Evenepoel Tadej Pogačar Tour de France

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TikTok, the popular platform for short-form mobile videos, is joining the Tour de France and Tour de France Femmes avec Zwift as an Official Provider. The partnership will aim to boost the exposure of cycling and its top riders to a broader audience.

Starting from July 1, 2023, fans of the Tour de France will be able to experience the race with TikTok. The event organising team at Amaury Sport Organisation (A.S.O.), notes that… ‘ Users of the platform will discover the Tour de France through refreshing and sometimes off-the-wall formats, stories and perspectives.’

As an Official Provider, TikTok will look to take the Tour de France (July 1-23, 2023) and Tour de France Femmes avec Zwift (July 23-30, 2023) to a whole new audience. Each stage of the Tour will also be seen as an opportunity to put the spotlight on local TikTok creators and the landscapes that set the backdrop for the two events.

@tiktok_france TikTok devient fournisseur officiel du Tour de France 2023 🎉 Rendez-vous en juillet sur les routes et sur TikTok pour ne rien manquer du Tour ! 🚴 @Le Tour de France #TourdeFrance #TDF2023 ♬ son original – TikTok France

ASO adds that… ‘TikTok will bring the biggest events on the men’s and women’s cycling calendars to an audience of more than a billion users worldwide, including 150 million in Europe. It will be a chance for everyone to share the feats of extraordinary riders, plant the seeds of new passions – and careers – and inspire everyone to get on their bicycles.’

TikTok will also be featured in the campaign ‘Une fenêtre sur nos régions’ (‘A window on our regions’), supported by two vehicles in the caravan of the Tour de France and Tour de France Femmes avec Zwift.

‘TikTok will engage with the public day in, day out, celebrating the visited regions with a unique vehicle decoration scheme.’

Every day, TikTok users worldwide will discover exclusive content posted on the official @LeTourDeFrance account (+317,000 followers), along with videos made and uploaded by the teams, cyclists, partners, fans and followers of the Grande Boucle, which can be accessed from the dedicated search page, #TourDeFrance.

Marlène Masure, General Manager – Operations at TikTok France, Benelux and Southern Europe, said “We are thrilled to partner with the 2023 edition of the Tour de France.

“The creativity of the TikTok community will bring a fresh perspective on both the men’s and the women’s events and an unparalleled degree of visibility matching the commitment of these extraordinary athletes and their determination to push their limits.”

Julien Goupil, Director for Media and Partnerships at ASO, said “The singular nature of the content on TikTok is a perfect match for the ambition of the Tour de France: to bring the magic of the event everywhere, to everyone and through the spontaneity and creativity of every user. Fresh content from the roadside will add to the wealth of existing material and foster an even greater sense of community around the event.”

www.letour.fr www.tiktok.com

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Tour de France : prête à tout pour un bob Cochonou

Publié le 19 juillet 2022 à 15h38

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CHRONIQUE. La caravane du Tour est passée à proximité de Mara Goyet. Et a réveillé le monstre qui sommeillait en elle.

Je veux un bob Cochonou. C’est un but comme un autre.

La caravane du Tour de France passe ce matin et je vais tout faire pour l’obtenir. Je dis bien : tout.

Je suis au bord de la route et j’attends fébrilement. Ça y est, elle arrive ; elle est là.

Une dimension inconnue de ma personne se révèle alors : une certaine capacité à hurler « Lesieur ! » , « Skoda ! » , « LCL ! » , « Haribo ! » , « Mitterrand ! » (au passage d’une voiture aux couleurs de la Saône-et-Loire , avec un gros caillou dessus censé repré…

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