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Visitengland accessible and inclusive tourism toolkit for businesses.
VisitBritain/JohnnyGreig/Getty Images
Introduction
An overview of this toolkit.
Accessible tourism can help businesses in many ways by tapping into under-served and growing markets, differing customer groups and local communities. Wherever you are in your accessibility journey − and however new or well-established your business is − this Accessible and Inclusive Tourism Toolkit for Businesses aims to give you the practical hints and tips, and the reassurance and confidence, to move forward inclusively.
As a best-in-class resource for the tourism industry, this toolkit introduces the legal, commercial and ethical importance of accessibility, before providing guidance related to:
- Customer groups and how to remove barriers.
- How to provide an inclusive welcome with integrity and empathy at its heart.
- The availability of inclusive features and facilities (whether physical, digital or operational).
- How to market your accessibility to potential and existing customers.
- How to become a more inclusive employer and create an inclusive internal culture within your business.
- Measuring success and ensuring accessibility journey accountability.
- The support bodies, influencers, awards and schemes to help you best communicate and celebrate your accessibility.
This holistic toolkit consolidates and replaces a range of standalone VisitEngland guides on accessible and inclusive tourism, creating one comprehensive resource. This document is under regular review by VisitEngland and the expert authoring team at Mima , with feedback being welcomed. Should you have suggestions for content development, please email us at [email protected] .
VisitBritain/SolStock/Getty Images
An introduction to this accessible and inclusive tourism toolkit
Aimed at micro, small and medium-sized tourism businesses wanting to embark on, or continue, their accessibility journey and reach the £14.6bn accessible tourism market.
VisitBritain/Pawel Libera
Section 1: What is accessibility?
Accessibility involves removing barriers to provide positive experiences for all. In the case of this toolkit, it’s about ensuring that everyone can enjoy tourism.
Clem Stevens
Section 2: The benefits of providing an inclusive experience
The spending power of disabled people and their households is called the Purple Pound. The annual tourism Purple Pound in England alone is worth £14.6 billion.
VisitBritain/Nemorin
Section 3: Know your customer
Focus on understanding how you can remove barriers to provide an accessible experience for your customer, rather than their medical condition(s).
VisitBritain/Getty Images
Section 4: An inclusive welcome
The key to providing an inclusive welcome is communicating inclusively with your customers and colleagues.
Noah's Ark Zoo Farm
Section 5: Accessible features and facilities
The built environment presents accessibility challenges for many customers with accessibility requirements, and we all have a responsibility to be aware of and remove these, where possible.
VisitBritain/Peter Kindersley
Section 6: Marketing your accessibility
Having an accessible website and social media presence is key to marketing your business inclusively. Digital accessibility hints and tips are provided in this section.
VisitBritain/Solstock/Getty
Section 7: Inclusive recruitment and employment
Your staff members and volunteers should be able to have the same positive, accessible experience that is available to your customers; it’s important to ‘practise what you preach’.
VisitBritain/Eureka!
Section 8: Continuing your accessibility journey
Thank you for reading this Accessible and Inclusive Tourism Toolkit for Businesses. Wherever you are and however much time, space and resources are available to you, there are many quick wins and longer-term actions you can take to ensure that both your customers and colleagues with accessibility requirements are able to experience inclusive online spaces, built environments and social operations as part of their visit to, or work day at, your business.
VisitEngland's Accessible and Inclusive Tourism Toolkit For Businesses
Download a text-only Word version of the Accessible and Inclusive Tourism Toolkit for Businesses.
Downloadable documents
As part of this toolkit, there are downloadable business-specific actionable checklists for you to use to plan and prioritise improvements, as well as some more aspirational technical design guidance for when built environment amendments or installations are possible.
Top 20 tips
These top 20 tips can help you to prioritise changes within your business. Download digital versions below.
Top 20 Tips for Self Catering Venues.pdf
Top 20 tips for self catering venues, part of VisitEngland's Accessible and Inclusive Tourism Toolkit for Businesses.
Top 20 Tips for Hotels.pdf
Top 20 tips for hotels, part of VisitEngland's Accessible and Inclusive Tourism Toolkit for Businesses.
Top 20 Tips for Visitor Attractions.pdf
Top 20 tips for visitor attractions, part of VisitEngland's Accessible and Inclusive Tourism Toolkit for Businesses.
Top 20 Tips for Food & Beverage Businesses.pdf
Top 20 tips for food & beverage businesses, part of VisitEngland's Accessible and Inclusive Tourism Toolkit for Businesses.
Download Word versions of the Top 20 Tips, which can be printed
Top_20_tips_self_catering_businesses.docx.
A Word version of the Top 20 Tips for Self Catering.
Top_20_Tips_Hotels.docx
A Word version of the Top 20 Tips for Hotels.
Top_20_Tips_Visitor_Attractions.docx
A Word version of the Top 20 Tips for Visitor Attractions.
Top_20_Tips_Food_and_Beverage_Businesses.docx
A Word version of the Top 20 Tips for Food & Beverage Businesses.
Action checklists
These practical action checklists are designed to help you understand the practical changes you can make and include ‘quick wins’.
Self Catering Action Checklist.pdf
Practical action checklist for self-catering venues, part of VisitEngland's Accessible and Inclusive Tourism Toolkit for Businesses.
Serviced Accommodation Action Checklist.pdf
Practical action checklist for serviced accommodation, part of VisitEngland's Accessible and Inclusive Tourism Toolkit for Businesses.
Visitor Attraction Action Checklist.pdf
Practical action checklist for visitor attractions, part of VisitEngland's Accessible and Inclusive Tourism Toolkit for Businesses.
Food & Beverage Action Checklist.pdf
Practical action checklist for food and beverage businesses, part of VisitEngland's Accessible and Inclusive Tourism Toolkit for Businesses.
Business Events Venues Action Checklist.pdf
Practical action checklist for business events venues, part of VisitEngland's Accessible and Inclusive Tourism Toolkit
Business Events Organisers Action Checklist.pdf
Practical action checklist for business events organisers, part of VisitEngland's Accessible and Inclusive Tourism Toolkit
Download Word versions of the action checklists, which can be digitally completed
Self catering accommodation action checklist_word version.docx.
A Word version of the self catering accommodation checklist.
Serviced Accommodation Action Checklist_Word version.docx
A Word version of the serviced accommodation checklist.
Visitor Attractions Action Checklist_Word version.docx
A Word version of the visitor attraction checklist.
Food & Beverage Action Checklist_Word version.docx
A Word version of the food & beverage checklist.
Business Events Venues Action Checklist_Word version.docx
A Word version of the business event venues checklist.
Business Events Organisers Action Checklist_Word version.docx
A Word version of the business events organisers checklist.
Technical guidance for the built environment
This technical guidance for the built environment provides inclusive design principles that should be applied to new-build, refurbishment, conversion, and adaptation projects as far as practicable within any existing site or building constraints.
Technical Guidance for the Built Environment_webaccessible.docx
Technical guidance for the built environment for accommodation, visitor attractions, food & beverage businesses and business event venues.
Employer resources
Download non-branded PowerPoint slides and accompanying trainer notes, to help you provide basic accessibility awareness training for your staff, and an Accessibility Champion brief.
VisitEngland Inclusive Tourism Training Slides_webaccessible 2023.pptx
Inclusive tourism training slides and notes.
Accessibility Champion Brief.pdf
A brief for creating an Accessibility Champion role in your business.
Accessibility personas
The Accessibility Personas can help you learn about the different impairment groups, based on individuals who have accessibility requirements and their real-life tourism experiences. Download a digital version below.
Accessibility Personas.pdf
Accessibility personas based on people with lived experience of accessibility.
Download a Word version of the Accessibility personas, which can be printed
Accessibility_personas_word_version.docx.
A Word version of the Accessibility personas.
Statistic data sources
The following document provides the sources of statistics and data referenced within the toolkit.
Statistic data sources.docx
References for statistics and data used throughout VisitEngland's Accessible and Inclusive Tourism Toolkit for Businesses.
Promote the toolkit
This downloadable Communication Toolkit can help you to promote the Accessible and Inclusive Tourism Toolkit to your network, with sample social media posts and enewsletter stories.
Accessible and Inclusive Tourism Toolkit for Businesses_Communication Toolkit.pptx
Download the key messages, sample social posts and enewsletter stories to promote the toolkit to your network.
Make your business inclusive
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Great Britain Tourism Survey: 2019
A comprehensive breakdown on volume and expenditure of overnight tourism visits undertaken by GB residents in Wales and rest of GB for 2019.
This is the latest release in the series: Great Britain Tourism Survey
It includes data on destination type, accommodation used, transport types used, money spent during visits and the profile of visitors.
Results are provided at an overall GB level and individually for visits taken to destinations in England, Scotland and Wales. Where possible, results are also provided at a regional level.
Main points
- There was an increase in the volume of overnight tourism trips taken in Wales by GB residents in 2019, with 10.7 million trips taken, an increase of 6.8%.
- The overall spend also increased in 2019 with expenditure of £2.0 billion, an increase of 8.1%.
The Great Britain tourist statistics, 2019 , file type: PDF, file size: 3 MB
Datasets and interactive tools
David Stephens
Telephone: 0300 025 5236
Email: [email protected]
Rydym yn croesawu galwadau a gohebiaeth yn Gymraeg / We welcome calls and correspondence in Welsh.
Telephone: 0300 025 8099
Rydym yn croesawu galwadau yn Gymraeg / We welcome calls in Welsh.
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IMAGES
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COMMENTS
Welcome Summary Introduction 2019 Headlines 2019 Detail 2019 Long-term trends Full data tables Methods & Performance Report Further details 2019 - Tourism Overnight Visits at a glance
VisitBritain - The official tourism website of Great Britain. Providing you with inspirational activities and experiences, from those in the know. Your guidance and information about travelling to Great Britain and Northern Ireland. Helping the travel industry showcase the best of Britain.
Gain a deeper knowledge of travel and tourism with our industry-leading data and analysis. We provide expert research into the inbound and domestic visitor landscape across the nations - designed to help inform your business decisions, expand your expertise and identify key growth markets. These resources cover a wide range of topics, trends ...
VisitBritain in their dedicated reports. This report draws upon additional questions placed on the 2016 IPS, designed to provide information on the quantity of 'day trips' from cities / towns that overseas holiday visitors stayed in for at least one night.
www.visitbritain.org
VisitBritain generated £1.26 billion in additional visitor spend between April 2021 and July 2023 from our international and domestic marketing. ... VBVE Annual Review 2023-24.pdf. Learn more about our activity from 2023/24 including our key campaigns, work with Local Visitor Economy Partnerships and Destination Development Partnerships pilots ...
The attributes which were the strongest drivers of visitors' "overall enjoyment of visit" exceeding expectations were signs/information in own language and ease of driving (amongst those for whom this applied). Quality of tourist attractions 3% 40% 58%. (e.g. museum) Friendliness of British people.
Plan your trip to the UK using VisitBritain's official tourism guides. Wherever your travels take you, explore UK culture that is as compelling as it is unique. Find out about passport requirements, what to expect at customs and immigration, as well as tips on travelling to Britain, getting around and some handy ways to save money while you ...
2014-12 Leveraging our Culture and Heritage_FR_DE_US.pdf. View this report looking into the role of the UK's culture and heritage in visits of those from France, Germany and the USA. ... During 2015, VisitBritain explored how best to leverage British culture in Brazil, China and Italy. Supporting previous research, the report finds that Britain ...
VisitBritain Film is great guide for international media
STEP 1 Choose date of arrival. STEP 2 Choose Consecutive days or Flexi days. STEP 3 Choose duration of 3, 4, 8, 15, 22 days or 1 month. STEP 4 Choose class - Standard or First Class. STEP 5 Choose age - Adult, Child (5-15), Youth (16-25), Senior (60+), Free child (one free child per paying adult) 89 BRITRAIL.COM.
THREADS 2024 is an interactive and immersive experience that brings together over 200 travel professionals from New York, New Jersey, Connecticut, Rhode Island and Massachusetts for interaction, networking and education.
v.20120706 6 Principles for developing Destination Management Plans 1.3 Is this appropriate for all destinations? A destination is an area of visitor appeal which includes attractions, accommodation and support services.
North Wales. North Wales is brimming with UNESCO World Heritage sites, magnificent castles, stunning coastlines, rolling hills and adrenaline-fuelled adventure. From our bustling cities and striking coastline to inspirational outdoor adventures, there are so many things to see and do in Britain and Northern Ireland.
Time To Explore Britain Interactive eBrochure. Around Britain. Introducing some of the country's most. famous cities, landscapes and historic monuments. 6. Britain's coastline. From lively seaside resorts to the. natural beauty of quiet beaches, take to the coastal trail. 15.
Visit Britain - Free download as Word Doc (.doc), PDF File (.pdf), Text File (.txt) or read online for free. The document provides information about inbound tourism to the United Kingdom. Some key points: - Tourism is the UK's fifth largest industry sector and supports over 2.6 million jobs. It has potential to grow to 2.9 million jobs by 2020.
VisitBritain
VisitBritain's focus on rebuilding visitor value as quickly as possible, and my own personal commitments to developing our advocacy role and ensuring we have the most up to date data to inform industry, have been established and developed with these challenges in mind. We remain committed to working alongside the
NBI 2023: Summary. The. UK ranked 4th in 2023 out of 60 nations, up two places vs 2022. For the first time, Japan ranked 1st in 2023, up from 5th place in 2019. Germany slipped to 2nd place after six years at the top. France saw the largest change within the top 10 and fell to 8th place.
In 2016 Britain saw a record 37.3 million inbound visits (up 3%) spending £22.2bn, matching 2015's record. VisitBritain forecast +4% growth in visits and +8% growth in spend in 2017. However we face fierce international competition and Britain is losing market share. Britain is vastly outspent e.g. Tourism Australia's marketing budget in ...
VisitBritain Shop is the official shop of the British Tourist Board, and has everything you need for a great trip to Britain, including travelcards, rail passes and tickets to a variety of attractions. Plan out your entire trip in advance, and save money at the same time! Oyster & Travel Card. Attractions.
Download a text-only Word version of the Accessible and Inclusive Tourism Toolkit for Businesses. Download (181.79 KB) As part of this toolkit, there are downloadable business-specific actionable checklists for you to use to plan and prioritise improvements, as well as some more aspirational technical design guidance for when built environment ...
Main points. There was an increase in the volume of overnight tourism trips taken in Wales by GB residents in 2019, with 10.7 million trips taken, an increase of 6.8%. The overall spend also increased in 2019 with expenditure of £2.0 billion, an increase of 8.1%.