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1. ISTANBUL BEST : Iconic Landmarks Private City Tour with Shopping

2. Best of Istanbul private tour pick up and drop off included

3. Private Guided İstanbul City Tour

4. Full-Day Private Guided Cultural Tour of Istanbul

5. The Award-Winning PRIVATE Food Tour of Istanbul: The 10 Tastings

6. Private Tour Guide in Istanbul 8 Hours English Speaking

7. Private Luxury Yacht Cruise on Bosphorus

8. Half Day lstanbul Private Tour

9. Private Old City Guided Tour

10. Private and guided Istanbul food tour - Taste of Istanbul

11. Istanbul 7-8 Hours Private Guided Tour. Depart from Cruise Port

12. Private Day Trip to Cappadocia from Istanbul

13. Private Photography Tour in İstanbul

14. Istanbul Highlights Private Guided Tour with Snacks and Transfers

15. Highlights & Hidden Gems With Locals: Best of Istanbul Private Tour

16. Istanbul Private Yacht Tour - 2 Hours

17. Private Princes' Islands Tour

18. Istanbul Private Guided Tour for Layover Flight. Transfer incl.

19. Full Day Private Guided Istanbul Tour

20. Istanbul: Evening Private Food Tour In Kadikoy

21. Luxury Boat Tour in Bosphorus with Hotel Transfers

22. Private Guided Basilica Cistern and Topkapi Palace with Skip Line

23. A Magical Evening in Istanbul: Private City Tour

24. Private Custom Tours in Istanbul

25. Istanbul Modern City - Galata & Pera & Taksim Guided Walking Tour

26. Istanbul Photoshoot tour With Pro Photographer

27. Istanbul Shore Excursion : Best Seller Private Istanbul Tour

28. Istanbul Private Guided Tour

29. Best Seller; Private Guided Istanbul Excursion

30. Istanbul Private Guiding Service

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Guided Istanbul Tours

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We are 5-Star rated travel agency for Tours in Istanbul, Cappadocia, Ephesus, Pamukkale and other destinations in Turkey.

Napoleon once said “If the world was only one country, Istanbul would be its capital!”

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Turkey is a great place to visit with its fascinating history, culture, breathtaking views, welcoming people, stunning landmarks and lively nightlife.

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Guided Istanbul Tours operated by Urban Explorist Travel Agency is the winner of 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021 and 2022 Certificates of Excellence by TripAdvisor. As your local tour operator here in Turkey, we will be providing Private Turkey Tours with the accompany of our tour guides. Our professional staff will create a personalized tailor-made tour itinerary for your family which includes sites you requested in Istanbul, Cappadocia, Ephesus, Pamukkale, and other destinations of Turkey.

We offer Luxury Turkey Tours and Luxury Istanbul Tours with the local tour guides for cultural, historical, culinary tours in almost every destination of Turkey.

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Istanbul Itinerary: 3, 4, 5, or 7 Day Options

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Istanbul is a buzzing city with so much to see and do. As the once ancient capital of the Roman Empire, Constantinople, and the border between two continents, Europe and Asia, it’s a melting pot of history and diverse culture that cannot be found anywhere else on this planet.

While Istanbul is often visited as a stopover destination, being the largest transit hub in the world, anyone who just passes through this energetic city is really missing out.

From ancient landmarks to relaxing Turkish baths, serene nature, and world-class museums, there are tons of exciting attractions you could add to your Istanbul itinerary.

Whether you plan to stay for 3, 4, 5, or 7 days, these Istanbul itineraries will take you around some of the best sites in the city and tell you the best order in which to see them.

Planning a trip to Istanbul last-minute?

Make sure you book your tours, places to stay, and airport transfers ahead of time to ensure availability!

Here is our recommended airport transfer in Istanbul:

• Airport Shuttle From Istanbul Airport (IST) or Sabiha Gocken International Airport (SAW) (Super affordable!)

Here are our recommended tours in Istanbul:

• Luxury Bosphorus Cruise At Sunset (A must-do In Istanbul)
• Whirling Dervishes Show (Unique experience!)
• Historical Turkish Bath Experience
• Istanbul Food And Culture Tour

Here are our recommended places to stay in Istanbul:

• Magnuara Palace Hotel (Gorgeous hotel in the historic centre!)
• Pera Palace Hotel
• Cheers Hostel (Budget hostel near the Blue Mosque!)

How many days is sufficient in Istanbul?

This is the age-old question we get asked the most. The amount of time you spend in Istanbul is usually dictated by how much time you have to spare. 

You could easily spend a week here and not get bored. We even spent two weeks there and didn’t run out of things to do.

We would say the optimal amount of time to spend in Istanbul is between three and five days. You could see all the highlights in three days, but if you have more time on your side, allow an extra couple of days for relaxation and to soak in the culture of the city.

After all, you don’t want to spend your time rushing from place to place and not take in the atmosphere. If you have time on your side, take it slow, don’t rush, and spend some time wandering the streets and take it all in.

📚 Read More: A Complete Istanbul, Cappadocia and Pamukkale Itinerary!

The Best Istanbul Itinerary for 3 Days

Most people visiting Istanbul only have a few days before they embark on a greater Turkey itinerary. After all, 3 days is the optimal amount of time to spend in the city.

Below is an Istanbul itinerary for 3 days, which takes you to all the top attractions and iconic landmarks in the city.

Day 1: Sultanahmet

Our itinerary begins in the enchanting city of Istanbul. This once capital of the Roman and Ottoman Empire, named then as Constantinople, is brimming with history and culture. It’s also the only city in the world to span two continents; Europe and Asia.

On the first day of your visit to Istanbul, you’re going to want to explore the neighborhood of Sultanahmet . This is where you’ll find the most iconic landmarks in the city, including the Hagia Sophia, The Blue Mosque, the Topkapi Palace, and the Basilica Cistern.

This day will do a lot of walking but it’s all within the same area, so you won’t need to travel far today, you’re going to see exactly why Istanbul is a city worth visiting .

Stop 1: The Blue Mosque

The Blue Mosque, or Sultan Ahmed Mosque, is the most beautiful work of architecture in Istanbul, so it makes sense to visit this attraction first. It was built between 1609- 1616 by Sultan Ahmed I. It became famous for its hand-painted blue tiles that you can see inside.

The mosque features more than 200 stained glass windows, as well as a stunning carved marble mihrab that’s worth checking out. It’s also the resting place of Sultan Ahmed I.

The Blue Mosque has been a UNESCO World Heritage Site since 1985 and is one of Turkey’s most famous sites.

Stop 2: Hagia Sophia

The Hagia Sophia is just across the park from the Blue Mosque and is another one of the most important mosques in Turkey. It was built in 537 by the Roman Emperor Justinian. It was originally used as a cathedral for Constantinople, where it remained the largest Christian church in the Eastern Roman Empire for over 1000 years ago.

After Constantinople was seized by the Ottoman Empire, it was converted into a mosque. It was a museum for a short time between 1935-2000 but was converted back into a mosque. It has some of the most stunning architecture, mosaics, and artistic coverings of all the mosques in the city.

Stop 3: Topkapi Palace

Around the corner from the Hagia Sophie is the Topkapi Palace. The palace was the former home of the Ottoman sultans in the 15th and 16th centuries.

Today, it is a large museum, showcasing artifacts from the Ottoman era. Not all rooms are open to the public, but the most beautiful ones are. The Ottoman Imperial Harem and the treasury are the main reasons to visit this palace in Istanbul .

The Topkapi Palace was also declared a UNESCO site in 1985 and is one of the most popular tourist attractions in the city.

Stop 4: Basilica Cistern

During the Roman Empire, the Romans built several cisterns under the city as a water filtration system for the city’s palaces. The largest and best-preserved cistern in the city is the Basilica Cistern.

It is just 150 meters away from the Hagia Sophia, so it makes sense to see this historical landmark on the same day.

Stop 5: Istanbul Archeological Museums

The Istanbul Archeological Museums is a collection of three museums in the Sultanahmet district. They are made up of the Archeology Museum, The Ancient Orient Artifacts Museum, and the Tile Museum (Tile Kiosk).

They contain historic relics dating back to the early Ottoman period after it captured Constantinople from the Roman Empire.

One of the highlights of the museum is the Alexander Sarcophagus, which is the tomb of Alexander the Great, found in the Archeology Museum, and the Egyptian Grave with two coffins in the Ancient Orient Artifacts museum and the geometric tiles of the Tile Kiosk, one of the oldest buildings in the city.

Stop 6: Grand Bazaar and Spice Bazaar

Another one of the major landmarks in Istanbul is the Grand Bazaar. It is the largest and oldest covered market in the world, with 61 streets and over 4,000 shops. It began operating in 1455 after the Ottomans captured Constantinople.

The vibrant Grand Bazaar is the best place to pick up Turkish souvenirs , from Turkish delights, Turkish lamps, rugs, towels, and clothes.

Around the corner from Grand Bazaar is the Spice Bazaar. This is another souk market where you can shop for various teas and spices. The spices are said to help with certain medical conditions, from diabetes control to weight loss, and mood enhancers.

Stop 6: Evening Turkish Hamam

After all this walking around, you’re going to want to relax a little. We recommend finishing off the day in a Turkish Hamam, which is similar to a Roman Bath. It’s not just a public bathing space, but a spa where you can get massages and beauty treatments.

Located next to the Hagia Sophia is the Hurrem Sultan Hamam, which was built in the 16th century. It’s a little pricey, but if you’re going to enjoy a Turkish bath , you might as well go to an authentic one!

Day 2: Istanbul: Taksim

On the second day, we’re going to cross the Galata Bridge and explore the Kabataş neighborhood. This is still part of Europe, but also features many iconic attractions that should not be missed.

Stop 1: Galata Bridge

We’ll begin at Galata Bridge, a 19th-century bridge that crosses Istanbul’s Golden Horn channel. The bridge is famous because of the fishermen who cast their lines here, attracting hundreds of seagulls.

The bridge has two parts, the top part is where the cars cross the bridge and also where you’ll find the fishermen, and along the bottom part you’ll find many restaurants serving fresh seafood meals.

Stop 2: Galata Tower

Next, we’ll visit the iconic Galata Tower. By now you have probably noticed the tower in the skyline, given that it is the city’s watch tower.

It was built as a part of the Walls of Galata in 1348 by Roman Empire. The Galata Tower has had a tumultuous past, having caught fire in 1794 and 1831. It was also badly damaged in a storm in 1875.

The tower was renovated in the 1960s to look like the original but using concrete instead of wood. You can climb to the top of the tower and witness 360-degree panoramic views of the city. There is also a museum and exhibition hall in the tower.

Stop 3: Istiklal Street

Istiklal Street is the most famous street in Istanbul and is where you’ll find a blend of historic and modern. It was historically known as Grand Avenue of Pera, and is a pedestrian street made famous for its red tram that rides from one end to the other.

There are many high-street brands setting up shops here in the old buildings that were once apartments for the Romans. It’s a great place to pick up some street food or find a traditional Turkish restaurant down one of the side streets.

If you’re into nightlife, you’ll find vibrant bars in this area. There are also many things to do on Istiklal Street , including visiting some of the top museums in the city.

Stop 4: Pera Museum

The Pera Museum is a must-visit for art lovers. It was established in 2005 and is home to a large selection of iconic works from renowned Turkish artists such as Osman Hamdi Bey, Cihat Burak, and Bedri Rahmi Eyüboğlu, as well as European artists such as Jean-Léon Gérôme and Jean-Baptiste van Mour.

The museum is a cutting-edge cultural space spanning over 5 floors and provides a fantastic space where history and art collide.

Pera has served as a hub for creative expression since it first opened its doors. Amongst its many fascinating collections, there is an art gallery hosting diverse works from across Turkey’s dynamic cultural heritage. Notable pieces include Orientalist paintings and rare photography pieces that explore the late 18th century through to modern-day times.

Stop 5: Bosphorus Cruise

If your legs are a little tired from all this walking, then a Bosphorus cruise is a great way to enjoy an afternoon or early evening.

The cruise takes you through Istanbul’s Golden Horn and out into the Bosphorus. It gives you a unique perspective of the city from the water, and it’s also the best way to see the palaces in Istanbul. Many of the palaces were built next to the water, and their beautiful decoration and architecture are best seen from the water.

You will see boats lined up on the waterfront in Eminönü, and there are plenty of cruises to choose from. They are all pretty much the same, but you do need to book your ticket in advance.

You can either head to the harbor early in the morning and book your ticket, or you can book your ticket online.

Day 3: The Asian Side

On the third day in Istanbul, you’re going to explore the Asian side. We’ll be visiting the largest mosque in Istanbul, the hip and vibrant area of Moda, and tasting delicious Istanbul street food .

Stop 1: Çamlıca Mosque

The first stop is Çamlıca Mosque, located at the top of Çamlıca Hill. To get here, you must first take the metro to Üsküdar and then change to the metro to Kısıklı. From here, you simply walk up the hill.

The Camlica Mosque is the largest mosque in Istanbul and measures at 72 m (236 ft). The six minarets measure even higher to 107.1 m (351 ft). This stunning mosque is a sprawling complex large enough to house 63,000 worshipers at one time.

There’s also an art gallery, library, and conference hall. It was designed by two female architects, Bahar Mızrak and Hayriye Gül Totu, and was said to have cost $110 million USD to make.

Stop 2: Kadikoy

After spending time admiring the mosque, head over to the area of Kadikoy, one of the biggest attractions in Istanbul’s Anatolian side . Here you’ll find bustling markets and fishermen on the waterfront. This is the perfect place to sample some street food. We highly recommend the balık ekmek (fish sandwich).

Stop 3: Moda

After wandering the neighborhood of Kadikoy, head further south to Moda. This is a hipster neighborhood with street art, boutique stores, cool coffee shops, and a relaxing park.

Stop 4: Whirling Dervishes Show

If you went for an afternoon Bosphorus cruise, then you’ve got plenty of time to enjoy a whirling dervishes show in the evening. This is a traditional Turkish dance where dancers look as though they are floating across the floor.

As well as being a dance, it’s an active meditation exercise, which originated from the Sufi tribes in the 13th century. This is one of our favorite things to do in Istanbul at night .

The Best Istanbul Itinerary for 4 Days

If you have an extra day to spend, you might want to spend it doing something more relaxing. Not many people know this, but Istanbul is surrounded by serene nature, and you don’t have to go far to find it.

In our Istanbul 4 day itinerary, we would suggest following the itinerary for 3 days, and on the fourth day, visit the Princes Islands…

Day 4: Princes Islands

On the fourth day, you’ll need to allow a full day to explore the Princes Islands , or Adalar as they are referred to in Turkish. There are nine islands in total, but only four are inhabited. Each island was once used as an exile home for the rich, famous and powerful, including members of the royal family (hence the name, Princes Islands).

There are no cars on the islands and they can only be explored on foot or by bike. You will notice several examples of luxurious, stunning architecture and 19th-century mansions as you explore each of the islands.

To get to these unique islands in Turkey , you must take a ferry from Kabatas or Kadikoy. The ferry stops at Kınalıada, Burgazadası, Heybeliada, and finally Büyükada, or “Big Island” as it’s often referred to.

It takes 75 minutes to reach the last island, Buyukada, and ferries operate every hour – this gives you an hour to explore each island, so you need to plan your trip accordingly.

You may wish to pick two out of the four islands we mention below if you want a more leisurely day.

Be sure to check out the ferry times here .

Stop 1: Kınalıada, Princes Islands

The first stop is Kınalıada, the smallest island in the Princes Island archipelago. It’s the nearest island to mainland Istanbul and its history dates back to the ancient Greeks.

The name Kinaliada means “Henna Island” in Turkish, and it is so named because of the red-color land you see here. This is made by iron and copper deposits which were once mined here.

The first settlers on the island were the Greeks, who used the island as a place of exile from the Byzantine rulers. The most famous exile to live here was Emperor Romanos IV Diogenes, who lived at the Monastery of the Transfiguration on Hristo Peak.

It won’t take you long to explore the small village on the island. Make sure to check out the former Greek Orthodox monastery, the Monastery of Christ, and wander along the small streets to check out the unique architecture. The old fire station and school are particularly beautiful.

After an hour, make your way back to the ferry pier to go on to the next island.

Stop 2: Burgazadası, Princes Islands

Burgazada, or Burgaz Adası, is the third largest in the group and was also an exile settlement for the Greeks. It was once called Antigoni, after Antigonus I Monophthalmus, father of one of the successors of Alexander the Great.

Antigoni built a fort on the island, which you can still see today. The island is small and has one single hill, so you can easily see all the main attractions in an hour.

Be sure to check out the Spanudis Mansion, which was the home to the famous Turkish short-story writer Sait Faik Abasıyanık. Then there is The Church of Iohannes Prodromos which was built in 1899. It was built on the site that was once a prison for St Methodius the Confessor, who was exiled here.

There are also a few monasteries to see, the Monastery of Hagios Georgios Garipi which was a refuge for White Russians fleeing the Russian Revolution, and the Monastery of the Transfiguration, which dates back to the Byzantine era.

Stop 3: Heybeliada, Princes Islands

The second largest island is Heybeliada, which was once used by the Turkish Navy. Each year, the island holds a few small open-air concerts in the summer, which attracts many visitors to the island.

Make sure to check out the Naval High School, which was founded in 1773 and has stunning architecture. It’s also the home of the only remaining Byzantine church on the island,  Kamariotissa , as well as the last church to be built before the conquest of Constantinople.

The grounds are where you’ll find the grave of Edward Barton, who was the second English Ambassador for Elizabeth I of England, who was sent to Constantinople and spent his last days on Heybeliada trying to escape the plague.

As with all the other islands, Heybeliada also has a monastery, named Hagios Georgios tou Kremnou, which was built in the 16th century. There are also the ruins of the Hagios Spyridon monastery which was built in the 19th century.

You can also visit the house of the second President of Turkey, Mavromatakis Köşkü, which is a museum, as well as several other beautiful 19th century mansions.

Stop 4: Büyükada, Princes Islands

The last island is the biggest island, Buyukada. If you only have time for one, make sure this is it. You can see many of the island’s notable landmarks, including the Merkez Eczanesi, a pharmacy from 1870, and the ruins of a villa where Trotsky lived during 1929-1933 on Hamlaci Street 4.

Since this island is much bigger than the rest, we recommend you rent a bike and cycle around the island, taking in the quietness and beauty of the island. See the Greek Orthodox Church, St. George Church, which sits on the highest point of the island with amazing views of the city.

Other notable landmarks on the island are the former Greek Orphanage, which was the largest wooden house in Europe.

You can also find a beach for swimming and relaxing on, as well as a huge green park. You could easily spend more than an hour here. Be sure to stay for sunset and try one of the top-rated restaurants on the waterfront.

The Best Istanbul Itinerary for 5 Days

For those blessed with five full days in the city, you might be wanting to see more off-the-beaten-path places in Istanbul. On our fifth day, we are going to explore the Fener district.

This is home to Balat, the Jewish district of Istanbul. Here you get to see the diverse cultures of Istanbul and see a unique side of the city in its architecture, history, and general way of life.

If you’re looking for a 5 day Istanbul itinerary, we suggest following the itinerary above and adding the following stops on your fifth day…

Day 5: Fener District

The Fener District is where you’ll find the remnants of Istanbul’s Jewish Population. In the late 15th century, Sultan Bayezid II offered citizenship to the Jews fleeing the Inquisition in Spain and Africa, and most of the immigrants ended up here.

The Fener District is part of the  UNESCO World Heritage Site of the Historic Areas of Istanbul . Fener has become a melting pot of culture, with ethnic minorities from places like Armenia, Bulgaria, and more.

The neighborhood also has a number of charming coffee shops and restaurants, as well as art galleries and boutique stores.

Stop 1: Balat District

Balat is the most famous neighborhood in Fener. It’s known for its colorful, narrow wooden houses and cobbled streets. Kiremit Caddesi (Kiremit Street), is the most famous place to find these buildings.

These pastel-colored buildings are some of the  most beautiful buildings in Istanbul . But this is not the only reason to visit Balat .

Nestled among the historic buildings and winding streets, are unique, cozy cafes, some of which are an artist’s playground, such as İncir Ağacı Kahvesi which is known for its umbrella installation and colorful huts where you can sip your coffee in.

You can also find many antique shops and vintage shops, if you enjoy thrift shopping. Be sure to check out the Phanar Greek Orthodox College, which you won’t miss as it’s a striking red building ontop of the hill.

Stop 2: Kariye Mosque

The Kariye Mosque, or The Chora Church as it’s also known, is one of the most historically significant mosques in Istanbul. It was built as a Greek Orthodox Church in the 4th century during the reign of Constantine the Great, at the time when the walls of Constantinople were being built.

It was part of a monastery complex outside the walls of the city and served as an Orthodox church until it was converted to a mosque in the 15th century by Ottoman Turks.

What makes this church unique is that it still has stunning mosaics depicting biblical stories and figures, some of which date back to the 14th century. It also hosts a number of incredible frescoes that showcase Ottoman artistry and engineering prowess.

The Kariye Mosque has been under renovation since 2005 and there has been no end date announced at present. We will update this guide as soon as we know of a re-opening date, and this is one site in Istanbul not to be missed.

Stop 3: The Walls of Constantinople

Have you ever wondered if the walls of Constantinople still stand? The answer is yes, but only in some areas. You can see the remains of the walls of Constantinople on Hoca Çakır Cd, this is where they are the most well-preserved.

The walls were built in the 4th century and were used as a defense against oncoming invasions, and they were withheld for many centuries before the great Mahmet II finally seized the city in 1453.

You can walk along the walls in some areas as well, which offer an incredible view of the Marmara Sea and the Golden Horn.

The Best Istanbul Itinerary for 7 Days

For those who have a full week at their disposal, you have time to truly experience the diversity and uniqueness of the city, but now you might be after a bit of adventure.

So on our sixth and seventh day, we plan to take you to the theme parks and on a day trip outside the city.

If you’re looking for a 7 day Istanbul itinerary, follow the itineraries above and add the following stops to day 6 and 7…

Day 6: Theme Park Day

Istanbul is also home to several exciting theme parks. If you are travelling with kids, you might want to have a theme park day!

Stop 1: Vialand Theme Park

If you only have time for one park, it should be Vialand. There is so much to see and do here, you should spend a full day here.

Vialand Theme Park has something for everyone – from its rollercoaster rides and other thrilling attractions such as Parkour land, mall, and Disney-inspired palace, to its interactive theaters and kid-friendly carnival games.

It opened in 2013 and was the first shopping, entertainment, and living complex in the world that combines a Theme Park and a shopping mall.

The park is spread over a huge 600,000 meters squared and features the world’s 4th biggest rollercoaster, the Nefeskesen, which accelerates to 110 kilometers in just 3 seconds. Don’t miss the “Justice Tower”, which descends from 50 meters, as well as the 7-D movie theatre.

If you’re looking for thrills and entertainment, Vialand has something for even the pickiest traveler!

Stop 2: LEGOLAND

If you have time for another theme park, then we recommend LEGOLAND. You can get a taxi here from Vialand and be here within less than 15 minutes.

Legoland is the perfect place for both grown-ups and children looking for an unforgettable day out. There’s so much to explore – from massive models, three incredible rides, and interactive activities, to 10 LEgo-build areas and Lego workshops.

Open since 2015, it has become one of the most popular tourist attractions in Turkey within a few years. It not only offers lots of fun to kids but adults can also enjoy themselves playing with large building sets made from genuine Lego bricks.

No matter how old you are, you’ll be sure to find the perfect way to have some incredible fun at Legoland.

Day 7: Day Trip to the City of Troy (Çanakkale)

By now you must be feeling you’ve seen a lot of Istanbul and would like to explore some other parts of Turkey. Located four hours away by car is the ancient city of Canakkale, which is most famous for being where the ancient city of Troy once was.

Stop 1: Troy National Park

Perhaps the most famous thing about Çanakkale is the nearby ancient ruins of Troy, located in the Historic Troy National Park, which can be visited by guided tours or independently.

This legendary city served as an important historical battleground between Greeks and Trojans in the 8th century BC. Visitors can explore the remains of Troy or take a tour through its open-air museum featuring archaeological finds from Hellenistic and Roman eras. 

According to archaeologists, the City of Troy is only one of nine cities that was built on top of each other, so the findings you see here are that of several civilizations. The oldest city is said to have dated back to 3000 BC.

As well as being historical, it’s also an area of outstanding natural beauty, so take a moment to look out for several species of bird and wildlife that make this park their home.

Stop 2: Cimenlik Castle

The city of Çanakkale is also worth stopping off at, since it has some notable historical attractions, such as the Cimenlik Castle.

It was built in 1462 by Mehmet the Conqueror to protect the Ottoman Empire in the Dardanelles. Just right across the Dardanelles, visitors will also find Kilitbahir Castle, another fortress built around the same time.

Both of these castles are now museums and offer spectacular sea views.

Stop 3: Troy Horse

Many have heard the legend of the Fall of Troy , which has been passed down through Greek mythology for centuries. The story was also featured in Homer’s  Iliad .

If you don’t know the story, the Trojan War  went on for years, in which the Greeks tried to break through the walls of the City of Troy but were unable to breach them.

To trick the Romans on the other side, they built a wooden trojan horse and gave it to them as a gift. Little did the Romans know, the Greeks had waited inside the horse until nightfall, and then attacked the Romans as they slept. And thus the war was won.

To remember the story, head to the waterfront of Canakkale, where you can see the huge steel and fiberglass statue of the horse that was used in the 2004 movie “Troy.”

Extend to 10 Days Istanbul Itinerary

If you have fallen in love with the city and want to spend more time here, you could easily extend it to 10 or more days. 

If you’re looking for some ideas for how to spend 10 days, we recommend you fill your time taking some day trips to the cities near Istanbul . 

Bursa, Kumköy, or Şile are three cities we would recommend adding to your Istanbul itinerary. If you plan your visit right, you could even spend time at the beach in Şile if beaches are your thing.

There are also some beaches closer to Istanbul, which would be the perfect place to spend your days in the summer. 

Aside from that, I would spend time wandering the city, shopping for souvenirs, stopping off at traditional cafes , and gorging on street food. 

Explore some of the parks in Istanbul or check out the museums . There is so much to see and do, we know you’ll find something fun to fill in your time on a 10 day Istanbul trip.

Getting Around The City

Istanbul is a very walkable city, as long as you have some comfortable shoes on. We have purposely organized the stops in our itineraries to allow you to be able to walk from place to place, without the need for public transportation.

However, sometimes taking public transportation is necessary, especially if you plan to visit the theme parks or head over to the Fener district.

We have written a complete guide on public transportation in Istanbul for those who are visiting for the first time. Read about how to get around Istanbul here .

Tips for Visiting Istanbul

To help you have the best trip to Istanbul, here are a few words of advice:

• Go slow and don’t try to pack it all in. I know these itineraries are jam-packed, but you’re going to exhaust yourself trying to see every museum and mosque. Take time to just wander the streets and soak in the atmosphere as well.
• Get the Istanbul E-Pass, this is a tourist pass that gives you free entrance to many of the city’s top attractions. You can save up to 70% by using this card.
• Download Offline Google Maps or MapsMe, so you don’t need to rely on data.
• Pick up a Turkish sim card, but not from the airport. Turkcell is our preferred operator, but you can read more about it here.
• Dress modestly . This is a Muslim country and even though it’s hot, respectful attire should be worn at all time. Leave the hot pants at home, and bring light clothing that covers your knees and shoulders.
• Bring a headscarf if you’re a woman. You will need to wear one when entering the mosques.
• Take out cash, as many places don’t accept credit cards.

Final Thoughts on Istanbul Itinerary

So there you have it, this is how you can spend your days in Istanbul, and as you can see, there is a LOT to see and do.

No matter how many days you plan to spend in Istanbul, we know you will have a great trip.

Do you have any questions about this itinerary? Let us know in the comments.

Co-Founder of The Turkey Traveler

Sean Lau is a professional travel blogger and writer with adoration for Turkey. Originally from the USA, Sean frequently travels to Turkey to explore every nook and cranny. From bustling bazaars of Istanbul to the tranquil beaches of Antalya, Sean has seen it all. He hopes to share his first-hand knowledge, insider insights, and personal anecdotes to inspire fellow travelers to visit Turkey, especially to his favorite destinations – Istanbul and Cappadocia.

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We went on the 2024 ANZAC day Colonial Tour with Ege Ertas as our guide over 13 days. Türkiye far exceeded our expectations in the ancient sites we visited, the people we met and the delicious food we had daily. The knowledge that Ege imparted in each of the places we visited was very impressive. He has been the best tour guide we’ve experienced. Fez travel were very easy to work with and we look forward to returning to do another tour with them

Hello everyone. It was my second Turkey tour. As a pro ;) HIGH RECOMMENDED !!! Cappadocia is one of the most interesting place in the whole world. And the underground cities was amazing. Thank you the operators and the guide too.

Fez Travel packed in lots of sights and things to see and do. I liked the variety in our stops and sights. Well planned except for the last couple of days. Somehow, they need to be tweaked so there are not so many unreasonable night departures. I would have rather paid a bit more and had the meals ordered when we sat down. Buffet meals were luke warm, over cooked, and meats were so dry from heating for long periods. The meals we sat down and was served were much better, tastier, better variety of foods.

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Orhan Pamuk’s Istanbul was once the imperial city of Byzantium. Today the sprawling modern metropolis is at once daunting in its size and awe-inspiring in its richness. Istanbul figures as one of the European gateways to the East, at the legendary Bosphorus Straits. As the third largest city in the world by population, it’s perhaps no surprise that Istanbul is alive with various religious and cultural influences. These manifest right across the board in its array of historical heritage sites, from the iconic domes and minarets of the Hagia Sophia to the awesome Byzantine ruins of the late Christian Romans. But it’s not all history in Istanbul, and today the cascade of bohemian bars and quirky districts that pepper its metropolitan patchwork have earned it the epithet of ‘World’s Hippest City’; a place of brooding artists, unbridled youthful energy and exhilarating alternative charm. Visitors can expect their Istanbul tour guide to exhibit both parts ancient and modern; leaving one enthralled at Istanbul’s reputation as Turkey’s economic, cultural and historical heart.

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This magical meeting place straddling two continents has more top-notch attractions than it has minarets (and that's a lot).

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19 Best Things to Do in Istanbul, Turkey

The world's only city that sits on the two continents of Europe and Asia, separated by the Bosphorus strait, Istanbul possesses so many layers that make it absolutely unique. A megacity that has seen the rise and fall of two empires, the former

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Blue Mosque (Sultanahmet Camii) Blue Mosque (Sultanahmet Camii) free

Sultan Ahmed I was determined to build a mosque that rivaled the nearby Hagia Sophia , and most would agree that he accomplished this task or, at least, came close. Since the early 1600s, the Blue Mosque has been quite the sight to behold, with an array of domes, semidomes and minarets (or narrow towers). It's also one of the biggest tourist draws in Istanbul.

Visitors say this mosque offers stunning architecture inside and out. It can, however, get busy, so consider arriving early. And remember, the Blue Mosque is an active religious site, so dress conservatively. Women should wear headscarves, as is custom. If you forgot to bring one, you can borrow one from the mosque.

Hagia Sophia Mosque (Ayasofya Cami) Hagia Sophia Mosque (Ayasofya Cami) free

Tourists flock en masse to the Hagia Sophia for its stunning architecture, glorious interior views and historical significance. Built between 532 and 537, the building was a church for nearly a thousand years. It then served as a mosque from 1453 until 1935, before becoming a secular museum. In 2020, the building once again became a working mosque. 

Once the biggest cathedral in the world, the Hagia Sophia is considered the magnum opus of Byzantine architecture. Visitors say it is a must-see when in Istanbul and recommend taking a guided tour for more information about the history of the site. 

Basilica Cistern (Yerebatan Sarnici) Basilica Cistern (Yerebatan Sarnici)

The Basilica Cistern is Istanbul's largest surviving Byzantine cistern and one of its most unique historic sites. Constructed in 532 for Justinian I, this sprawling underground water reservoir –which is roughly the size of two football fields – once supplied water to the Great Palace of Constantinople, a large palace that served as the main residence for local emperors for centuries. Though the palace no longer exists, the cistern was renovated in 1985 to welcome visitors. In 2022, it reopened to the public after a five-year restoration effort. Its most noteworthy feature is a pair of Medusa heads that sit upside down at the base of two columns.

According to past travelers, the Basilica Cistern is easy to miss but worth checking out, despite its lack of interior attractions. Many said the site is beautifully preserved, but queues to buy tickets and enter can get quite long, so several recommended visiting with a tour group. Multiple half- and full-day tours that include stops at the cistern are offered on Viator ; tour prices range from $39 to $686 per person.

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Grand Bazaar (Kapaliçarsi) Grand Bazaar (Kapaliçarsi) free

Located within walking distance of must-visit sights like the Blue Mosque , the Basilica Cistern  and Süleymaniye Mosque , the Grand Bazaar is one of the biggest and oldest covered shopping markets in the world. It regularly overwhelms visitors with its more than 60 streets of 3,000-plus shops, each accompanied by an overzealous vendor. Products range from hand-loomed carpets to antiques, traditional textiles to copper and silver artisan objects, artisan jewelry and ceramics to clothing and much more.

Despite the size and chaos of this bazaar, shoppers say you'll find yourself strangely at ease with the rhythm of the market, thanks in part to the friendliness of the vendors, who are far from pushy. Remember, though, that Westerners are often quoted higher rates for items here, so come prepared to bargain. Most merchants will drop their rates by as much as 50% when a customer refuses to pay full price. What's more, additional discounts are often given to those who pay with cash, although most vendors do accept credit cards.

Spice Bazaar (Misir Çarsisi) Spice Bazaar (Misir Çarsisi)

U.S. News Insider Tip: Take a lunch break at Pandeli Restaurant  inside the bazaar, which has been around since the 1950s serving classic Turkish dishes in a refined ambiance. Make reservations in advance and don't miss the stairs that lead up to the restaurant on the left side of the bazaar's Eminönü entrance. – Feride Yalav-Heckeroth

Built in the 17th century from the revenue of the Ottoman administrative district in Egypt (and therefore also known as the Egyptian Bazaar) this historic bazaar is the second most famous covered market in Istanbul. A must-visit for gourmets who love to shop for traditional ingredients, the more than 80 shops inside the market have a wide and fragrant spectrum of spices, nuts, dried fruits, Turkish coffee and traditional sweets.

Süleymaniye Mosque (Süleymaniye Camii) Süleymaniye Mosque (Süleymaniye Camii) free

Nestled within Istanbul's historic Fatih district by the Golden Horn, Istanbul University and the Grand Bazaar , Süleymaniye Mosque is considered one of the city's most impressive Ottoman mosques. Built between 1550 and 1557 after being commissioned by its namesake, Süleyman I, this grand structure features multiple gardens and a large dome, plus high-end finishes like mother-of-pearl window shutters, painted corbels, traditional ceramic tiles and stained-glass windows.

Recent travelers described their time at this mosque as "amazing" and "peaceful," adding that it is just as stunning as the Blue Mosque and cannot be missed. What's more, this attraction is not as central and popular as others like the Hagia Sophia , meaning you won't have to rub elbows with lots of tourists while visiting. But remember, like other religious sites in the area, Süleymaniye Mosque hosts six prayer services every day, so expect occasional closures and dress conservatively. If you forget to wear long pants or pack a scarf to cover your head, the mosque offers loaner coverings at its entrance.

Rüstem Pasha Mosque (Rüstem Pasa Camii) Rüstem Pasha Mosque (Rüstem Pasa Camii)

One of Sultanahmet's lesser-known mosques is also one of its most beautiful. Designed by the famous Ottoman imperial architect Mimar Sinan (who also designed the Süleymaniye Mosque ) and completed in 1563, the structure was dedicated to the Grand Vizier Rüstem Pasha. The mosque's most important trait are the large quantities of Iznik tiles that decorate its interior in a wide variety of floral and geometric patterns. It's a definite deviation from Mimar Sinan's usual style, which favored the structure rather than its internal decoration.

Previous travelers commented that this more hidden sight is a definite stop for anyone interested in Islamic art and Ottoman architecture. They add the design impresses deeply with its hand-painted tilework as well as its majestic dome. Travelers have also commented that the mosque is a welcome respite from Istanbul's busy streets.

Topkapi Palace Museum (Topkapi Sarayi Müzesi) Topkapi Palace Museum (Topkapi Sarayi Müzesi)

Topkapi Palace served as the home of the Ottoman Sultans from 1478 to 1856 and is one of Istanbul's most popular attractions. It officially became a museum in 1924, shortly after the end of the Ottoman era, and features brilliant architecture, manicured courtyards and extensive weaponry, porcelain, cutlery, art and fabric collections.

Previous visitors loved admiring the palace's architecture and perusing its exhibits, saying you'll need several hours to take in everything there is to see. Popular exhibits include the kitchens, the calligraphy area and the armaments room. Many also recommend strolling through the property's gardens and refueling at the on-site coffee shop, where picturesque views of the Golden Horn await you.

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Istanbul Archaeological Museums (Istanbul Arkeoloji Müzeleri) Istanbul Archaeological Museums (Istanbul Arkeoloji Müzeleri)

At the Istanbul Archaeological Museums, which opened near the Topkapi Palace Museum  in 1869, you'll find more than a million antiquities displayed throughout three buildings: the Archaeological Museum, the Ancient Orient Museum and the Tiled Kiosk Museum. Exhibitions offer a wealth of artifacts from the Assyrian, Hittite, Egyptian, Greek, Roman, Byzantine and Ottoman civilizations.

Travelers have commented on the beauty of the museum structures themselves and appreciated the vast collection at this underrated museum. Others recommended seeing the Sarcophagus of Alexander, a highlight in the collection.

The Beyoglu Neighborhood The Beyoglu Neighborhood

The heart of Istanbul's local life, Beyoglu, once known as Pera, was the center of European aristocratic settlement during the Ottoman era. The neoclassical architecture of its structures all speak of this past. Starting with the new Ataturk Cultural Center  in the famous Taksim Square, the equally famous Istiklal Avenue stretches all the way to Tünel Square, where the historic Tünel funicular station is located as one of the world's oldest subterranean urban railways.

When walking down Istiklal, make sure to stop and explore the many historic shopping arcades, restaurants, art galleries and churches hidden in the side streets. Standouts include the Church of St. Anthony of Padua, the city's largest Catholic Church; the Istanbul Cinema Museum , exhibiting the history of Turkish cinema inside a stunning former mansion from the 19th century; and the art gallery Casa Botter inside a renovated and repurposed art nouveau apartment building from the 1900s.

Galata Tower (Galata Kulesi) Galata Tower (Galata Kulesi)

Certainly one of Istanbul's most iconic structures, the Galata Tower was first built during the Byzantine era, rebuilt by the Genoese, who gave it the stone mesh exterior it still possesses today, and later used as a prison during the Ottoman period. Today, the tower welcomes visitors who can climb to the top to enjoy a gorgeous 360-degree view of Istanbul.

Travelers have remarked that the tower is located in the city's "coolest" neighborhood and noted that the view from the top is especially amazing at night. Others commented that the tower itself is beautiful, though they felt the steep entry fee wasn't worth the experience.

Dolmabahce Palace Dolmabahce Palace

Sitting along the Bosphorus near the Kabatas tram stop and the Besiktas  ferry port, Dolmabahçe Palace's jaw-dropping beauty and historical importance impresses visitors. Built in the 19th century, the palace was used by the final Ottoman sultans as their primary residence and administrative seat. The interior and exterior architecture showcase a mix of European and Ottoman designs that can only be found at this global crossroad. Make sure to also visit the National Painting Museum next door (included in the ticket), which showcases around 200 paintings from the palace's collection that spans Turkish and international artists from the 19th century.

Past travelers were wowed by the palace's extravagant interior, although some wished photography was permitted and felt tours were rushed and lacked information. Several visitors also reported long ticket lines, and the property's website  cautions that the ticket office closes early once all passes have been distributed for the day, so plan on arriving early.

The Besiktas Neighborhood The Besiktas Neighborhood

After exploring the Dolmabahçe Palace , a stroll in the Besiktas neighborhood at large is a great way to delve into local life, away from the tourist highlights. Walk up Süleyman Seba Avenue to reach Akaretler, the 19th-century row houses originally built for those who worked at Dolmabahçe Palace. They're now filled with modern shops, art galleries, cafes and restaurants. Stroll down Çiragan Avenue to reach Yildiz Park, one of the city's largest public parks with two Ottoman-era pavilions that now serve as cafes and enjoy some time away from the crowds. Right across the park, gaze at one of Istanbul's most iconic hotels with its ornate gates, the Çiragan Palace Kempinski, inside a former Ottoman palace. If you still have the energy, continue on Çiragan Avenue to Ortaköy Square to enjoy a waterfront view of the famous Bosphorus Bridge with the Ortaköy Mosque built in the 1850s right before it.

The best way to reach Besiktas is via bus, however, the neighborhood also has its own ferry port with transfers available from Eminönü (Old City).

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The Nisantasi Neighborhood The Nisantasi Neighborhood

U.S. News Insider Tip: Make sure to visit Kalyon Kültür , an art and culture space inside a beautifully renovated Ottoman mansion built in 1889. – Feride Yalav-Heckeroth

It's in this neighborhood that you'll find the city's residents shopping for the latest collections from Turkish and international designers. Apart from Beymen , Turkey's most exclusive department store, you'll also find brands such as Gucci, Louis Vuitton and Chanel plus the atelier and showrooms of some of Istanbul's most important fashion designers. The neighborhood is, however, also home to brands such as Gap, Massimo Dutti, Zara and Marks & Spencer, pleasing shopping crowds of all budgets in one go.

Galataport Galataport

Much more than the world's first underground cruise ship terminal, Galataport is filled with restaurants, cafes, shops and a wide boardwalk that all face the Bosphorus. Apart from Istanbul Modern , Galataport's other cultural offering is the Istanbul Museum of Painting and Sculpture , designed by the famed Turkish architect Emre Arolat's firm. It has a vast collection that presents Turkish art from the late 19th-century Ottoman period to the end of the 20th century. The port is also home to the luxurious Peninsula Hotel; three of its four buildings are renovated heritage structures overlooking the Old City.

Travelers have remarked that the port is modern and has lots of branded storefronts and restaurants and that the views are incredible. They add that the modern design of Galataport and the historic architecture of nearby structures gives visitors the best of both worlds.

Istanbul Modern Istanbul Modern

Inside a stunning waterfront structure by the Renzo Piano Building Workshop, Istanbul Modern is the city's most important hub for contemporary art with its permanent and temporary exhibitions. The collection focuses mainly on pioneering Turkish artists and also includes a photography collection. Make sure to visit the museum's rooftop that faces the Bosphorus and the Old City and features shallow pools that reflect the horizon.

Previous visitors have commended the large variety of artworks, including all types of art, media, sculpture and interactive exhibits. Other guests recommended the rooftop and its fantastic view of the historic city center.

The Kadiköy Neighborhood The Kadiköy Neighborhood

U.S. News Insider Tip: Heading to Kadiköy Market? Start your journey on Günesli Bahçe Street and then get lost among the offerings, especially the many little eateries selling street food. – Feride Yalav-Heckeroth

Istanbul's Asian side (or Anatolian side as the locals like to say) is often completely overlooked by tourists, but it's the perfect locale for those who want to have a genuine local experience. Kadiköy is very down-to-earth and still very Turkish, largely untouched by the cosmopolitan air that is prevalent on the European side. After arriving at the Kadiköy ferry station, the first stop should be the vast Kadiköy Market, a network of interconnected streets that are filled with vendors selling everything from fresh fish to produce, cheeses to pickled vegetables, coffee to nuts, offal to honey and so much more.

Beylerybeyi Palace Beylerybeyi Palace

Another hidden gem Istanbul's Anatolian (Asian) side, the breathtakingly ornate Beylerbeyi Palace was built between 1863 and 1865 under the order of Ottoman Sultan Abdülaziz. It served as a summer residence and state guesthouse. The waterfront palace was designed by Sarkis Balyan, who, along with other members of the Armenian Balyan family, designed such other icons as the Dolmabahçe  and Çiragan Palaces. A confluence of Western and Eastern architectural styles, the interior of the lavish palace is filled with Turkish Hereke carpets; French Baccarat crystal chandeliers; and Chinese, Japanese, French and German ceramics, to name a few.

Previous travelers were astounded by the beauty and design of the palace, which exhibited wonderful craftsmanship. The palace's coffee shop was also recommended due to the stunning Bosphorus view.

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Büyükada Büyükada

U.S. News Insider Tip: This island is very popular on the weekends, so if you'd rather avoid the crowds, visit on a weekday. – Feride Yalav-Heckeroth

The largest of Istanbul's Princes' Islands is certainly its most popular and is the best way to really take a break from the city's endearingly chaotic energy. Büyükada (which literally translates to 'large island') was a popular getaway for Istanbul's prosperous Greeks, Jews and Armenians who had lavish summer mansions built to accommodate their vacationing needs. Nowadays, these Ottoman-era mansions are some of the most important attractions on the island, and locals and visitors alike arrive in droves to stroll along the streets to gaze up at the historic architecture. Some of the most notable houses are located on Çankaya Avenue.

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ROMOS TRAVEL AGENCY

Turkey tour operator.

Welcome to Romos Travel Agency, a prestigious travel agency and Turkey tour operator based in Turkey, proudly tracing its roots back to 2009. Our headquarters are situated in the lively city of Istanbul , and we have strategically positioned branch offices in Cappadocia , Ephesus , Pamukkale , and Antalya .

With years of expertise in the travel industry, Romos Travel is dedicated to providing an all-encompassing array of services, ensuring an unforgettable exploration of Turkey’s cultural and historical wonders.

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Accredited by; Ministry OF COMMERCE Registration Number 7351623266

Accredited by; TURSAB Association of Turkish Travel Agencies License Number: 13114

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The Best-Seller Turkey Tours and Services of Romos Travel!

Luxury Turkey Tour Package

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Testimonial

KATHERINE MOTLAGH 28 SEP 2023 – Dallas

We booked a luxury tour of Turkey with Romos Travel. The service and responsiveness from this travel agency were outstanding.

The vacation was well organized and exceeded our expectations. The team went out of their way to accommodate our requests and attended to every detail.

The hotel accommodations were great, specifically the Gamirasu Cave hotel, followed by fantastic activities such as balloon ride, and Turkish bath in addition to many site visits along the way.

Our visits were paired with authentic food and restaurants recommendations and reservations as needed.

We travelled to many countries and Özçan is easily one of the best guides. He is patient, resourceful, punctual, interested in his clients and invested in their enjoyment.

Özçan shared an ocean of interesting information about sites we visited and was flexible to organize our days at our request.

The gift of personalized memory plate was a very nice final touch. It was a great trip thanks to Romos travel.

VALERIE J. 16 JULY 2022 – N.Carolina

I did a proposal cruise, and the arrangement was absolutely amazing, especially the photographer who was very enthusiastic. All in all an amazing and memorable experience!

Written April 12, 2023

Dusan T. I went to Turkey with my parents, my brother and my sister-in-law. We went for 10 days. It was winter ❄️ at that time and the temperature varies from 2°C to 10°C (depends on which area you are, in Cappadocia the temperature can go as low to -1°C and Istanbul the temperature was around 7 to 10°C).

We had a luxury mpv 🚐 (mercedes sprinter) for transportation. The mpv was very comfy and big and they even have plug in there (to charge your phone during journey).

During the trip we visited to a lot of places (mostly historical sites) which is very interesting especially the Ataturk’s Museum ❤️ All the hotels are 5⭐️ and we really like hot spring in one of the hotels. I was an amazing experience.

We also get chance to got on the air ballon!!! The view was lit 🔥 ! We also tried hamam (turkey spa/massage). It was nice, they bath you in warm water and massage and brush off your dead skin with soap water. The show in Hodjapasha was amazing.

By far the best family vacation we ever had, that’s all we can say 😊 I would like to thank Mr Ender(our tour operator) and Mr.Ozcan (our guide). Thanks for all the experiences.

Freja A. Istanbul and Cappadocia trip was truly worth the money we spent – exceptionally well organized and catered for.

It took away all the hassle of organizing your own itinerary and the knowledge of our tour guide Semih – there wasn’t a question he couldn’t answer. He kept the group organized and went out of his way to cater to individual needs.

The driver did an exceptional job, ensuring the journey was as comfortable as possible. The hotels we stayed at were of high quality and the meals were excellent.

The trip is fast paced but not physically challenging, ideal for anyone who wants to see all the highlights of ancient Turkey. I would highly recommend Istanbul and Cappadocia Tour.

We had a great time in Turkey with Luxury Tour Turkey that kept excellent communication with us and answered any questions we had. We were lucky to meet a great group of people and have Ozcan as our guide.

A very pleasant person always ready to help and answer our questions showing great knowledge of Turkish History and culture.

Our favorite parts of the 10 days were Istanbul, the visit to the Virgin Mary House, Ephesus, Pamukkale, and the hot air balloon ride, in Cappadocia (a breath take experience).

Hotels: Celal Sultan is in a perfect location for you to explore Istanbul on your own during your free time and is in a walking distance to the Grand Bazaar, Mosques, Bosphorus, Galata Bridge, and other places.

The other hotels were amazing but Mdc Hotel in Cappadocia has the real Turkish breakfast and it was the best breakfast of all the hotels we stayed in.

Overall, the package is excellent and shows a lot about the country. Turkish People hospitality is simply amazing! You feel welcome and safe everywhere you go in Turkey. We definitely recommend a visit to Turkey!

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Tour schedules & details

• T01 08:00-11:30 Sightseeing Tour
• T02 08:30-15:00 Half day tour
• T03 08:30-18:00 Full day tour
• T04 12:00-18:00 Turkish History Tv Series Tour
• T05 16:00-21:30 Evening tour
• T06 18:30-23:00 Bosphorus tour (operating between 01 May-31 October)
• T07 18:30-23:00 Shopping tour (operating between 1 November-30 April)

Departure from İstanbul Airport

Dolmabahçe Palace

Turkish Breakfast

Taksim Square

Aqueduct of Valens

YeniKapı Harbour

Eminonu District

Photo break on the Galata Bridge to capture views of the Historical Peninsula

Golden Horn

Balat with ancient houses

Fener Greek Orthodox College

Bulgarian St. Stephen Church

Arrival at İstanbul Airport

Blue Mosque

Hippodrome: German Fountain

Egyptian Obelisk

Serpentine Column

Walled Obelisk

Ayasofya Mosque (Outside Visit)

Istanbul Museum of the History of Science and Technology in Islam

Pierre Loti Hill& Coffe house

Eyüp Sultan Mosque

Byzantine City walls

Ayvansaray Sahaba Tombs

Church of St Mary (Panagia-Blachemae)

Bulgarian St Stephen Church (Outside Visit)

Ahrida Synagogue

Fener Greek Orthodox College (Outside Visit)

Patriarchate of İstanbul

Ortaköy Square

The Statue of Liberty

Consulate General of France

Aya Triada church

Saint Antonine Church

Galata Mevlevihane

Galata Tower ( Outside Visit)

Golden Horn and Bosphorus Cruise

Dolmabahçe Palace ( Outside visit )

Topkapı Palace

Grand Bazaar

Spice Bazaar

Caferaga Medrese

Visiting Historical castle and palace sets

Forging activity

Archery activities

Traditional glass art workshop

Show Time (Journey of Turkish People in the History)

Column of Constantine

Nuruosmaniye Mosque

Tomb of Mahmud the 2nd

Dinner in the courtyard of the Dolmabahçe Palace

Bosphorus Cruise

Dinner in the courtyard of Dolmabahçe Palace

Shopping at Galataport

As TourIstanbul, we reserve the right to change itineraries listed above in case of unexpected weather conditions, heavy traffic, major events in the city, etc.

About Touristanbul

If you have a connecting international flight in İstanbul, and a layover between six and 24 hours, you can take advantage of our complimentary Touristanbul service to discover İstanbul.

You can select one of the eight tours offered by Touristanbul according to the time frame best suited to your flight arrival and departure schedule. During the tours, you can visit İstanbul’s most notable historical sites and enjoy authentic Turkish cuisine. In the city that never sleeps, Touristanbul offers an unforgettable experience.

After landing at İstanbul Airport, you will be picked up by a vehicle and driven back to the airport at the end of the tour.

Although the tour times are carefully arranged and planned, if a guest is unable to make their flight in cases that are our responsibility, we will ensure that the passenger reaches their destination smoothly via the next flight.

How to book Touristanbul

If you are on an international flight that connects through İstanbul with a layover between six and 24 hours, you can enjoy the Touristanbul. After your Turkish Airlines connecting international flight lands in İstanbul, you can sign up for Touristanbul at the Hotel Desk in the International Arrivals Terminal of İstanbul Airport or from our Touristanbul Desk Office in the Transfer desk area.

Passengers can take advantage of free tour using their ticket number only ıf issued by Turkish Airlines ticket number starting 235. Touristanbul is available for Turkish Airlines’ flights including codeshare flights.

Before visiting Türkiye, you can obtain an e-visa at www.evisa.gov.tr/ website. Please check your country’s requirements to see if it is necessary to obtain a visa to enter Türkiye.

If you are eligible for an e-visa you may obtain it from the Turkish Airlines Sales / Ticket Desks before or on the day of your departure.

Where can i find the Touristanbul desk?

Discover i̇stanbul.

Enjoy your meal

See you soon.

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Well traveled in istanbul, turkey: what to do & where to stay in this lively city.

Sitting at the crossroads of two continents—Asia and Europe, East and West— Istanbul is a deeply enriching travel destination that's like nowhere else in the world. Because it is steeped in history and landmark buildings, there is no shortage of awe-inspiring sights and locations to explore—from Roman ruins to grand mosques.

The food is a rich culinary blend of Mediterranean fare, fresh seafood, kebabs, global spices, and sweet treats (a la Turkish delight). The culture is infused with centuries' worth of influences, such as Roman, Greek, Ottoman, and Byzantine empires.

And the city's architecture reflects its storied past and present—you'll see grand palaces, winding bazaars, picturesque parks, and some of Europe's tallest skyscrapers.

All in all, this city is a must-add to your travel bucket list. So, when you start planning, here's what you need to know. 

There's no shortage of stunning, lavish hotels to stay at in the city—including those that have well-being elements. 

Soho House Istanbul 

The international social club and hotel opened their Istanbul establishment in 2015 and is widely considered to be one of the most beautiful of the many houses. Built in the historic Palazzo Corpi and located in the Beyoğlu district, the house has restored many of the grand palazzo's elements, making it a jewel box of a building.

The interiors are designed with the same luxurious flare as the other international houses but with some local touches that make you still feel right at home in Turkey. 

But it's not just a great place to awe at, the hotel amenities are top-notch too. (To be expected of Soho House's reputation.) The hotel has several restaurants and bars to eat at, which serve meals to accommodate many eating preferences.

It also has a beautifully designed gym that features a boxing ring, a wide variety of tools, classes, and a juice bar. Finally, the spa offers several indulgent treatments and two hammam rooms. 

• Price point: $$
• Area: Beyoğlu district
• Amenities: Restaurants that accommodate a wide range of eating preferences (gluten-free, vegetarian, vegan, etc.), gym, workout classes, private trainers, spa, event spaces 

Ciragan Palace Kempinski

Every city has that one hotel that's synonymous with Old World luxury. That's the Ciragan Palace Kempinski in Istanbul, a truly iconic hotel. Sitting on the Bosphorus strait, the palace has world-class views of the water and city.

The Ottoman-origin building was originally built as a gift by a sultan to his daughter, so you can imagine the sort of opulence on display.

Rest assured, it may be internationally known for luxury, but it's still uniquely Turkish: Apparently, most of the elements from the hotel (from design features to food) are still sourced from Turkey. 

• Price point: $$$$
• Area: Bosphorus Strait
• Amenities: Pool, 5 restaurants that accommodate several eating preferences, spa, hammam 

There's a lot to do in Istanbul (and Turkey in general). It's worth a longer trip so you can really explore without feeling like you're cramming everything in.

Blue Mosque & Hagia Sophia Grand Mosque 

The two most famous mosques in Istanbul are the Blue Mosque and Hagia Sophia Grand Mosque, both quite different and equally breathtaking. They're in a similar area (which is easily walkable), so you may want to plan to visit them on the same day. 

The Hagia Sophia Grand Mosque (pictured below) houses some of the world's most treasured religious artwork—from not just the Islamic faith but the Christian faith as well. (It functions as both an active prayer site and a museum.)

Built in the sixth century, it functioned as a place of worship for the Catholic, Orthodox, and Islamic faiths at different points throughout its history. 

The Blue Mosque is a massive structure that gets its moniker from the thousands of blue tiles that decorate the inside of the dome. It was built during the Ottoman Empire, and much of the design features reflect the historic time of the country.

What makes the Blue Mosque unique is the six minarets (towers traditionally built for the call to prayer) and the massive courtyard. 

Editor’s note:

Topkapi Palace 

Now a sprawling museum, the Topkapi Palace once served as the home of the sultans, their families, and their harems. It also served as the headquarters and center of the Ottoman Empire. So, yes, a lot of history has happened within its walls. 

Plan to spend some time wandering around the courtyards, the harem (fascinating tidbits to learn here), exhibits, and the treasure (where stunning jewels and precious stones are on display). 

Basilica Cistern  

This'll be a quick tour but worth seeing the ancient underground cistern. Cisterns are used to store water below the city, and this one is the largest remaining cistern from the Byzantine Empire. The ruins are stunning and also filled with unique local art that speaks to the history of the great city. 

Bathing culture comes in many forms across the world, and one of the most famous is the Turkish Hammam (sometimes called a Moorish bath or Turkish bath in the West).

The practice has deep religious and societal roots, as for centuries it has been used as a place for social gathering, ritual purification, and general hygiene.

Hammams are traditionally public bathhouses (in the vein of Roman bathhouses), separated by sex. There are private hammam experiences, too, if you're more comfortable alone.

As for the ritual itself, you're taken into a warm bathing room where an attendant will wash and vigorously scrub you. (Emphasis on vigorously—this is serious exfoliation.) 

After, you'll typically be treated to tea, water, and other treats while you relax and unwind. 

Editor's note:

Grand bazaar .

This is a cultural experience you simply can't miss. Spend half a day wandering around the Grand Bazaar. It's one of the oldest and largest bazaars in the world. Within the twisting aisles and shops, you'll find everything from spices and scarves to antique jewelry and rugs. 

While it's certainly easy to get lost while making your way through the stalls, there are sections where a majority of the stores focus on the same goods, such as leather, gold, jewelry, and rugs.

So if you have something specific in mind, you'll want to make sure you go to the specific section. And not far from the Grand Bazaar is also the Egyptian Bazaar. This is where you'll find perfume oils, spices, herbs, and delicacies. 

Bartering is par for the course, so brush up on your negotiation skills. 

Shopping tip:

Be prepared for meze plates, fresh seafood, kebab, and sweet treats.

A comfortable, unstuffy place to dine on excellent seafood, this lively restaurant is a favorite among locals and tourists from far and wide. Located on the waterfront, it also serves stunning views of the strait and ​​Galata Bridge.

• Cuisine: seafood
• Setting: casual 

A small cafe serving impressive and experimental dishes, this hideaway is for the serious foodie. 

• Cuisine: Local fare with a fresh twist

Çiya Sofrası

This locale has earned itself a reputation as a restaurant that doubles as a "culinary anthropology center." Go here to try foods from all over the region—with recipes sourced from locals that were passed down for generations.

The restaurant's tagline, "The garden of lost cultures and forgotten tastes," is an apt description.

• Cuisine: Variety 
• Setting: casual

Come prepared with these essentials. But do leave room in your suitcase for what you plan to bring home from the bazaar. 

Bee&You Mineral Natural Sunscreen For Face

Why we love it

• Uses non-nano zinc oxide
• Each product purchased, the brand donates 1% back to the local beekeepers who source the honey, propolis, and royal jelly
• This uses propolis sourced from the Anatolian region of Turkey, which gives it more potent antioxidant properties

Do yourself a favor and get this sunscreen from Turkish brand Bee&You — it’ll come in handy for the Turkish sun, but it’ll also become your new favorite sunscreen. The star ingredient is the propolis harvested from the Anatolian region of Turkey. Propolis is a special extract from beehives that has profound healing properties, and this specific type from Bee&You (unique to the brand) is chock-full of antioxidants, such as phenolic and flavonoid components. The formula’s rounded out aloe vera, shea butter, olive oil, vitamin E, and more.

Quince Cashmere Silk Fringed Scarf

Why we love it:

• 8 classic colorways
• Made from 60% cashmere and 40% Silk
• Dyes are certified by Standard 100 OEKO-TEX
• Produced in Sedex certified factories which aims to improve working conditions throughout the supply chain

You’ll absolutely want to pick up a few scarves while in Turkey (there are endless options at the Grand Bazaar), but if you want to come prepared, this silk and cashmere blend is the perfect ratio of high quality yet reasonably affordable.

This lively city has so much to offer a curious traveler—from centuries-long and dense history to delicious food and drink. Come ready to walk, explore, and learn all about Turkish culture.

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Where to Stay, Eat, and Play in Istanbul

By Feride Yalav-Heckeroth

Istanbul is a cosmopolis unlike any other—where the remains of former empires, the cultural influences of multi-ethnic communities, and contemporary Turkish identity all exist in delicate harmony. The Turkish megacity, which lifted all COVID-19 testing and vaccination requirements upon entry this month, continues to grow with new restaurants, boutique hotels, designer shops, and contemporary art galleries sprouting up in trending neighborhoods on both sides of the strait. Here are the essential things to do in Istanbul, from the traditional to the contemporary and experimental.

All listings featured in this story are independently selected by our editors. However, when you book something through our retail links, we may earn an affiliate commission.

An egg and beef pastrami dish at TURK

The interior dining area at TURK

Where to eat

A nucleus of gastronomy representative of the endless recipes and traditions of Turkey’s many regions, this is also a palatal playground for celebrity chefs who are redefining Turkish cuisine with a modern verve, inclusive of wine lists that celebrate the newly sprouting boutique vineyards all over the country. A consistently excellent venue for lunch or dinner, locals love to dine on modern interpretations of classic Turkish dishes at Yeni Lokanta , especially the mantı (dumplings filled with meat) which has become rather famous in its own right.

For a more experimental take on the new Turkish kitchen, the tasting menu at TURK is a fascinating journey through Anatolia and its history told through creative dishes that look like works of art. More edible art can be experienced inside the former Ottoman Bank, where Neolokal looks out over the Old City, serving creative dishes inspired by tradition as well as one of the city’s most comprehensive Turkish wine lists.

For the classic rakı, meze, and fresh fish fare that is synonymous with Istanbul, reserve a table at Kıyı , a local institution known for bidding the highest price for the freshest catch at the fish markets. Go to Mahir Lokantası if you’re looking for a no-frills eatery with a daily spread of excellent home-cooked Anatolian dishes and desserts, as well as lahmacun (thin crispy dough with minced meat and herbs) and pide (flatbread loaded with different toppings) fresh from the wood-fired oven upon order.

If you’ve spent a day perusing the sights in Sultanahmet, skip all the touristy restaurants and head to Lokanta 1741 for beyond-par Turkish food served on a lovely terrace with its own cocktail bar. If you’ve ventured to the Asian side of the city to the trendy Moda neighborhood, make sure to try Turkish street food staples reinterpreted by two former fine dining chefs at Basta Street Food Bar , or more experimental recipes accompanied by wine at their newly opened venue, Basta Neobistro .

If you’re in need of a coffee break accompanied by something sweet or savory, spend some time at the minimalist Casa Cooklife , which also publishes an eponymous slow-living magazine. In the evening, get a thorough introduction to the world of Turkish wines at Foxy Nişantaşı , currently the city’s coolest wine bar. As for craft cocktails that interpret local ingredients and culture in a coupe glass, make sure to drop by Fahri Konsolos , touted as the city’s best cocktail bar.

Kolon, a 2010 piece by Sergiden Yerleştirme Görüntüsü, at the ARTER Museum

Darts target boards and arrows by Jacob Dahlgren at the ARTER Museum

No Istanbul experience would be complete without first getting thoroughly cleansed and rejuvenated at a Turkish hammam. Two of the very best Turkish baths are the beautifully renovated and modern Kılıç Alı Paşa Hamamı , and the smaller and more private Çukurcuma Hamamı with its flawless marble interior.

If you’ve already taken in the major sights in Sultanahmet, take some time to stroll through the city’s lesser known but equally significant museums. Admire the precious collection of objects from early Anatolian civilizations and the Ottoman Empire in the private Sadberk Hanım Museum , located inside a renovated nineteenth-century villa. Walk along the gardens and terrace overlooking the Bosphorus at the Sakıp Sabancı Museum , a former residence turned private fine arts museum that has exhibited the works of renowned names such as Monet, Picasso, and Rodin.

If your predilections lie in the world of contemporary art, make sure to visit the exhibitions inside the architecturally forward ARTER museum, designed by the London-based Grimshaw Architects. For a nostalgic journey into the past, head to the Ara Güler Museum to admire the iconic black-and-white Istanbul photographs of the famous Turkish-Armenian photojournalist. To learn more about the history of Turkish cinema, visit the Istanbul Cinema Museum inside the iconic and recently renovated Atlas Cinema, which turned a neoclassical mansion into a center of arts and culture in the 1930s. And for more unconventional and unforgettable journeys into Istanbul, such as a curated private sailing or rowing tour on the Bosphorus or Golden Horn, get in touch with Istanbul Tour Studio.

Every Istanbul neighborhood has its own weekly market, but there’s no doubt that the vast and multitudinous Kadıköy Market is the best place to get some serious food shopping done any day of the week. Here you can purchase everything from produce to spices, Turkish cheeses to dried fruits and nuts, fresh fish to offal, and so much more. For gift shopping outside the Grand Bazaar, visit Turkish Modern for beautiful Turkish handicrafts, Homemade Aromaterapi for 100 percent-natural beauty products, and Omar Baban Design for striking and luxurious home goods. Take a little side trip to the hidden courtyard of the historic Arif Paşa Apartment, to find two beautiful boutiques side-by-side: Nauna Linen , with its hand-illustrated textiles, and Touline Ceramics , featuring ceramics all slowly made by hand.

To browse through the latest collections of Istanbul’s most coveted fashion designers, spend some time in the upscale Nişantaşı neighborhood where the city’s most successful names have their ateliers and showrooms. Make sure to visit FEY , the gorgeous women’s clothing and accessories boutique of Fatoş Yalın, Turkey’s first fashion editor. For something edgier, head to Sudi Etuz , a brand created by the new-gen street couture designer Şansım Adalı, known for her bold collections that play with tulle. Another must is the store of young jewelry designer Begum Khan , whose heirloom pieces are inspired by a lush and mystical world of flora and fauna bedecked in ostentatious crystals. For an introduction to Istanbul’s major fashion creators, don’t miss out on Gizia Gate , which brings together the collections of more than thirty of Turkey’s top designers under one roof.

By Sarah James

By Melissa Liebling-Goldberg

By Jessica Puckett

By Todd Plummer

Ecole St. Pierre Hotel

Where to stay in Istanbul

You can find the usual major brands such as the Four Seasons, Mandarin Oriental, Ritz Carlton, St. Regis, and Kempinski in Istanbul, but the city also has a few new hotels that have turned historic structures into exceptional accommodations. In the wealthy Sarıyer district, inside two Ottoman-era mansions overlooking the Bosphorus, the Six Senses Kocataş Mansions offer an exclusive stay complete with a luxurious spa and rooms decked out in Belle Epoque furnishings. The former Collège des Frères St. Pierre Elementary School from the nineteenth century is now the very chic Ecole St. Pierre Hotel , with its private courtyard, pizzeria, and room terraces that face the historic Galata Tower.

After a meticulous restoration project, the Adahan mansion, built in 1874 by the Camondo family, is now the luxurious Adahan DeCamondo Pera by the Autograph Collection with an all-day dining rooftop restaurant and cocktail bar overlooking the city. Away from the bustle of Istanbul, the historic Splendid Palace Hotel on Büyükada (the largest of the Prince’s Islands) is something out of a Wes Anderson film, with its red and white interior decorated with palm fronds and elegant furnishings, and its own pool, bar, and restaurant.

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• June 12, 2024 Setlist

Megadeth Setlist at Maçka Küçükçiftlik Park, Istanbul, Turkey

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Gazoz Is the Drink of Modern Turkey

Emerging alongside the Turkish nation, gazoz soda has splintered into countless local brands, encapsulating the quintessential flavors and evolving tastes of the country’s diverse regions

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There are a lot of things to drink in Turkey . Damascene merchants started the world’s first public coffeehouse in İstanbul in 1555 using coffee from Yemen. Salep (ground orchid root served with hot milk) is popular during winter. Şalgam (fermented turnip juice) can be found in southern Anatolia and any of the country’s kebab houses. Turkish tea served in gilded tulip glasses makes appearances after every meal. Ayran, a salty yogurt drink, and raki, a spirit made of twice-distilled grapes and aniseed, duke it out as the top contenders for national drink.

All of these beverages have their occasions, but the full breadth of the country’s flavors bubbles up in gazoz, a type of soda that comes in an encyclopedia of variations in different regions across the country, each reflecting local culinary influences . Today, you can step into any cafe or neighborhood grocer to pick up electric blue, highlighter yellow, or fiery orange bottles in flavors like bubble gum, grape, rose hip, banana, honey, kaymak (clotted cream), and many more.

Beyond sheer variety, gazoz evokes Turkey’s place at the crossroads of global culture, coming into the world as the country transitioned from empire to republic in the 20th century. And the drink continues to evolve alongside the culture, adding new flavors to the country’s already inexhaustible bar.

From sweet apricots to bitter almonds, gazoz flavors represent Turkey’s many cuisines

Just as Italian regions boast their own pastas and U.S. cities lay claim to various types of barbecue, a rainbow of gazoz flavors make up a culinary map of Turkey. While there are brands that distribute across the whole country (and a few that export abroad), most are produced and consumed locally, tapping into hometown pride in a country where provenance is extremely important. You’ll find bottles shaped like local landmarks, like that of Beyoğlu Gazozu, shaped like İstanbul’s iconic Galata Tower, and brands named for local slang, like Noriyon Gazoz (essentially What’s Up, Gazoz) in the central Anatolian town of Nevşehir.

Each area uses its own mineral water and local produce to flavor its gazoz. The Mediterranean city of Mersin features blueberry gazoz. Bağlar Gazoz , named after a neighborhood in the Black Sea town of Safranbolu, produces a saffron and ginger soda that honors the city’s association with the crimson spice. Kayısı Kola from the eastern Anatolian city of Malatya, the apricot capital of the world, offers an apricot and basil pick-me-up. Marmaris, along the Turkish Riviera, is famous not only for its beaches but also its vast pine forests, which flavor a namesake Marmaris gazoz .

“We made a gazoz with a mix of bitter and sweet almonds,” says Kadir Ünal, the owner of Datçam in the narrow Datça peninsula, which is celebrated for its almonds. “We knew it would be a loveable mix.” He boasts that locals and tourists choose it over Coca-Cola and even water.

The history of gazoz, a drink for 20th-century Turkey

Long before soda emerged in Turkey, locals were drinking sharbat, a sweet concentrate from flowers or fruit , that originated in Persia; the drink eventually spread to Europe and South Asia , spawning a variety of drinks and desserts with similar names. Europeans added fizz, making bubbly water infused with homemade simple syrups, fruits, and aromatics. The French called it gazeuse, and when Ottoman merchants brought this carbonated version back to Turkey at the end of the 19th century, it became gazoz.

In the early 20th century, the tools needed to make sodas began appearing in the Sirkeci and Karaköy neighborhoods of İstanbul. Various communities, including Greeks and White Russians, began producing their own brands. The city’s 1938 records show four soda factories: Olympos, Bomonti, Kocataş, and Yalova.

On the Turkish coast, the city and region of İzmir , rich in mineral water, quickly became a key soda center as well . The Churchill, a mixed drink of bubbly mineral water, lemon juice, and salt named after the city’s native son Churchill Ahmet , became a calling card for the city and helped popularize the soda category. From there, the gazoz trend caught wind across the country.

“We had a strong culture of sharbats, so drinking something sweet as a treat was already popular,” says Turkish food writer Aylin Öney Tan. “But with gazoz, it became all about the fizz, and each city created their own variation.”

At the same time, Turkey was experiencing dramatic political, legal, and social reforms in an effort to become a secular nation-state. Mustafa Kemal Atatürk, the founding father of the Republic, was so impressed with the healing properties of mineral water from the Anatolian town of Gazlıgöl during the country’s War of Independence that he donated a factory there to the Turkish Red Crescent , who used the plant to bottle soda to fund their humanitarian work.

The beverage paired well with the government’s disposition toward European-style modernity. It also fit with nationalization efforts, since it was often sweetened with local sugar beets, which became the primary source of sugar after the Republic’s foundation. Soda companies spread to the south and east, transported by donkey in places without cars. Gazoz became something of a rallying cry for modern Turkey.

“Wherever there are Turks in the world, there is Uludağ Gazoz,” declared Uludağ , a company that started as Nilüfer soda in the northwestern city of Bursa in 1930. In the south, the mayor of Adana encouraged Suleyman Ayman to call his nascent brand Zaman, Turkish for “time,” because it encapsulated the modern age taking over the city and the larger Cukurova region.

“People were looking for some novelty, something different in their lives, including in their drinking habits,” explains Zafer Yenal, a sociology professor at Boğaziçi University. “It was also connected with diversification of leisure activities, and the emergence of public spaces and public life.”

Gazoz quickly usurped its competitors in new and old social spaces. Truck drivers not only delivered crates of soda and ice to cities but also news, reducing the need for social hubs like coffeehouses. Turks began enjoying gazoz while watching a football match or after a good sweat at the hamam or at movie theaters. Children played games in the streets with bottle caps. People drank it to sober up or with an aspirin to cure stomach troubles.

“It was a drink for everyone, becoming accessible for all due to its cheap price. At that time, it unified all elements of society — poor and rich,” says Burak Serkan Çetinkaya, a chef and the film director behind the documentary Kapak Olsun about the culture of gazoz.

By the 1960s, there were thousands of local producers across the country.

Gazoz and Goliath: Facing down big soda

If the War of Independence set the stage for gazoz’s rise, the Cold War was almost the soda’s undoing. Turkey joined NATO in 1952, bringing American soldiers, tourists, and consumer products to the country. The juggernaut Coca-Cola entered the country in 1964 with its first factory in İstanbul, and Pepsi followed just two years later. Quaint local flavors could not compete with the overpowering citrus, cinnamon, and vanilla that characterized global beverage giants. By the end of the decade, Coca-Colonization was in full force, as the company organized Turkish pop festivals and held bottle cap campaigns for customers to win televisions and trips to Europe.

"Coca Cola zehirdir! İçmeyin! pic.twitter.com/IRmBf5srzm — Murad Çobanoğlu (@muradcobanoglu) March 1, 2024

Some gazoz companies tried to mimic their international rivals, swapping out quaint flavors for colas. While a few, like Uludağ, Niğde, and Çamlıca, were able to pivot from local to national production and distribution, most couldn’t compete with the Americans’ advanced supply chains and deep advertising budgets.

This era of competition has become ripe for mythos. Rumors swirled that international soda companies pressured the Turkish government to establish regulations forbidding manual labor in soda production, squeezing out mom-and-pop producers, or that conglomerates hired goons to smash up local factories, or that Coca-Cola pressured Şişecam, the country’s main glass producer, into an exclusive contract for a decade, forcing gazoz producers to import more expensive bottles from neighboring countries. Turkish leftists saw Coca-Cola and Pepsi as a Trojan horse for hegemonic American influence. A 1965 cover of Yön , a left-wing magazine, warned, “ Coca Cola is poison, do not drink it! ”

Only a tenth of gazoz companies survived this period, and others have closed since. Though Suleyman Ayman’s son Ali was able to maintain the family business for decades, Zaman stopped producing its iconic red-and-white bottles of gazoz in 2023. His children didn’t wish to continue the business.

“Zaman will remain in people’s mouths forever,” he says bittersweetly.

The gazoz revival

Gazoz still has its fans. Many consumers view brands as fresh and free of pretense as compared to other types of soda, and they purchase gazoz as an opportunity to promote local foodways. Çetinkaya, for instance, says he always tries the local gazoz when traveling to a new city in Turkey.

More fundamentally, as globalization steamrolls over the country’s distinct cuisines and independent brands, small-batch gazoz represents a sweet backlash. As Turkish society deals with cultural and political polarization and economic crisis , gazoz is an escape, churning up the type of nostalji that Turks love.

“People aren’t expecting much from the future these days here,” professor Yenal says. “So there is a renewed focus on the past. Gazoz is a search for stability to bind people to the ground.”

Some of the country’s anxiety comes from its rapid urbanization over the last 20 years. From 2002 to 2018, the percentage of the population that lived in rural areas dropped from 35 percent to 16. For the millions who relocated, a taste of home is just a bottle of gazoz away.

“People come to find the gazoz from their childhood,” says Ufuk, a barista at Kapa Café. The İstanbul cafe serves 85 different brands from across the country. While it seems to defy the locavore spirit of gazoz, it’s also a lifeline for longtime fans and a place of discovery for neophytes.

It’s not just elderly Turks seeking out flavors from their youth. On many days, young university students pile into Avam Café, also in İstanbul, to grab a few bottles out of coolers. They enjoy their gazoz surrounded by old posters featuring ecstatic women dancing in miniskirts and drinking bottles of cherry soda.

“Gazoz producers laughed at me when I first ordered crates of their soda to the cafe. They thought no one would buy it,” says Ulas Bahçıvancı, who opened Avam in 2012.

Alongside cafes like Avam and Kapa, a third wave of gazoz producers have emerged with new, creative flavors that reflect the modern tastes of their homes. Erenköy Gazozu , produced in the hip Kadıköy neighborhood on the Asian side of İstanbul, makes small-batch flavors like cardamom-lemon and nutmeg-anise. And Şirince Gazozu , made in the beautiful Şirince village south of İzmir, produces an elderberry-peach soda, as well as a flavor that utilizes a newly revived indigenous strain of white grapes. Others, like Maki , continue making gazoz under the name seltzer.

Bahçıvancı also points out that cafe owners themselves are rediscovering the possibilities of making soda from fresh ingredients. Sevda Gazozcusu , a soda shop with four locations, makes its own in-house gazoz flavors, while Gazvoda Cafe in Çannakle offers handmade, beryl- and azure-colored sodas.

These newcomers still face an uphill battle against international brands, but they make clear there’s plenty of fizz left in gazoz.

Joshua Levkowitz writes about migration and fast-food culture in the Middle East and Mediterranean — by way of Louisiana. David Lombeida is a photojournalist and filmmaker based in Istanbul, Turkey, most recently working on topics of economy, conflict, and migration.

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