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How to Enable Content Blockers in Safari for iOS

Content blockers offer a simple one-click solution for preventing ads like popups and banners from loading on websites you visit. They can also protect your privacy from online tracking by disabling cookies, beacons, and scripts that sites attempt to load.

You can find various free and paid-for third-party content blockers by searching the App Store for "content blockers." Once you've installed a content blocker, simply follow the steps below to activate it, and you should see the benefits almost immediately the next time you browse the web using Safari.

• Launch the Settings app.

• Under General, tap Content Blockers .

Note that the Content Blockers option doesn't appear in Safari's settings until you've installed at least one third-party content blocker from the ‌App Store‌.

If a content blocker inadvertently blocks a useful web page element that's not ad-related, you can always temporarily disable it. Click here to learn how .

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What Are Safari Content Blockers and Should You Use Them

Dilum Senevirathne is a freelance tech writer specializing in topics related to iOS, iPadOS, macOS, Microsoft Windows, and Google web apps. Besides Guiding Tech, you can read his work at iPhone Hacks, Online Tech Tips, Help Desk Geek, MakeUseOf, and Switching to Mac.

Countless websites on the web are littered with unwanted content. They could be flashy advertisements, annoying social media buttons, or clunky site elements, all of which make navigation a pain. Worse yet, they take ages to load . However, you don’t have to put up with them if you don’t want to. The solution—content blocking.

If you use Safari on your iPhone, iPad, or Mac, then you can easily use an array of third-party content blockers to remove unwanted clutter from loading onto the browser.

But while content blockers are synonymous with ad blocking extensions, they work quite differently and have certain advantages and disadvantages. Let’s dig into them below.

How Do Safari Content Blockers Work

Content blockers are tiny apps that contain lots of rules, each with their specific triggers and actions. These rules notify Safari about the exact forms of content that need to be blocked. For example, a rule involving a certain type of advertisement would have a trigger that helps the browser identify it, with the resultant action being to stop the ad from loading.

While most content blockers are designed to block ads, web trackers, and third-party cookies, some block various site elements such as social media plugins. Available features vary between content blockers. Some apps let you determine what you want to block, while some even let you create custom rules.

On the iPhone and iPad, Safari started supporting content blockers from iOS 9 onward and is the only way to block advertisements on the browser. On the Mac, Safari versions 9, 10, 11, and 12 support both ad blocking extensions and content blockers — but starting with Safari 13, the browser only supports content blockers .

Safari Content Blockers Help to Load Sites Faster

Once you start using a content blocker, websites will generally load faster in Safari since the browser doesn’t have to load and render certain forms of content. Usually, sites with lots of advertisements, trackers, and hefty social media plugins will display a remarkable improvement in performance.

When it comes to Safari on the Mac, content blockers also allow websites to load even faster compared to ad blocking extensions. That happens due to two reasons. Firstly, Safari compiles the rules within content blockers so that it can read them easily. Secondly, Safari acquires these rules in advance so that it doesn’t have to communicate with the content blocker in real-time.

Safari Content Blockers Improve Privacy

Content blockers also play a part in preserving your privacy. For example, certain sites and advertising networks use tracking and fingerprinting scripts to track and profile user activity — content blockers that specifically target trackers and advertisements help put a stop to that.

On the Mac, opting for a content blocker over an ad blocking extension also brings privacy-related benefits on its own. Unlike with ad blockers, Safari doesn’t access the rules within a content blocker in real-time. That prevents content blockers from profiling users by activity.

Safari Content Blockers Increase Security

In addition to improving your privacy, content blockers are very safe to use. They do not have access to your browsing activity since Safari loads all the rules in advance, hence preventing them from gaining access to sensitive information in any shape or form.

On macOS, content blockers once again take precedence over ad blockers in terms of security. With ad blockers, it’s the extension and not the browser that blocks the content. But when you use a content blocker, it’s the browser that does the hard part. Even if you use a reputed ad blocker for Safari, there’s always the chance for an extension to be hijacked. But with content blockers, that won’t cause an issue since they can’t see your browsing activity in the first place.

With ad blockers, it’s the extension and not the browser that blocks the content. But when you use a content blocker, it’s the browser that does the hard part.

Additionally, using content blockers that target advertisements can also enhance security. That is helpful when it comes to malicious code within advertisements . There is less chance of being infected in the event of a malvertising attack .

Limited Functionality of Safari Content Blockers

If there’s a downside to using content blockers, it’s the fact that they aren’t as versatile as ad blocking extensions. That is especially apparent on macOS, where the ability to whitelist sites is only available in a limited form. You can only do that for entire domains, and not to specific URLs. For example, this could be problematic if you want to support specific YouTube channels.

Some content blockers don’t even have the means to whitelist in the first place. On iOS, however, you can override content blockers, and even whitelist sites via Safari’s site customization menu .

Limits Enforceable Rules

Another major downside to using content blockers is that there’s a maximum limit on the number of rules that it can enforce, which stands at 50,000. While that sounds like a lot, the filter lists used by certain ad blocking extensions well exceed that. Hence, you may see the odd advertisement creep through when using content blockers.

However, this limitation does offer an advantage in terms of performance since developers often write rules in more effective ways to cover more ground. Certain content blockers may also counteract this by including multiple lists, though this could degrade any performance benefits.

Should You Use Content Blockers?

Content blockers bring a range of advantages. You improve the overall speed when loading sites in Safari, and also enhance both privacy and security. Using them can really help improve your browsing experience , and are quite indispensable on the iPhone and iPad.

But on the Mac, you may not want to ditch your ad blocker just yet since they have no limits on rules and offer better whitelisting capabilities, even though content blockers are superior in terms of performance and privacy. Furthermore, content blockers are also rather annoying since you need to open them separately outside Safari in case you want to make modifications to the content settings.

If you are already on Safari 13 (or if you upgraded to macOS Catalina), it’s either content blockers or none at all. Some of the better content blockers out there include Ghostery Lite (macOS only), AdGuard , and 1Blocker . However, you need to try them out to figure out what suits you the best.

Next up: On iOS, Safari isn’t the only browser that can block ads. Here are five other browsers with integrated content blockers.

Was this helpful?

Last updated on 03 February, 2022

The above article may contain affiliate links which help support Guiding Tech. However, it does not affect our editorial integrity. The content remains unbiased and authentic.

The article above may contain affiliate links which help support Guiding Tech. The content remains unbiased and authentic and will never affect our editorial integrity.

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Best ad blockers for iPhone and iPad in 2022

If you're tired of all the ads but don't want to use Reader View every time you surf the web, you can add content blockers to your iPhone or iPad, which will put them out of sight and help keep your activities private while you're online.

Ad blockers work in Safari and are only available on devices that support 64-bit architecture. In order to use an ad blocker after you've downloaded it, you'll need to enable it in Settings on your iPhone or iPad.

How to block ads on your iPhone and iPad

Here are the best ad blockers for iPhone and iPad.

• AdBlock Pro

1Blocker is really customizable. You can set different rules for blocking ads, trackers, cookies, website comments, Twitter and Facebook widgets, adult websites, and more. Plus, you can add your favorite sites to the Whitelist ( ahem , iMore) and block specific websites from access at all. You can also customize whether to block or allow cookies and page elements from specific sites.

1Blocker is free to download, but it's really more of a trial version. For a $4.99 in-app purchase, you'll be able to unlock the ability to use more than one feature at a time. If your ad-blocking needs are minimal, you'll have a great experience with the free download and just blocking ads or trackers. But if you're looking at 1Blocker, it's probably because you want the advanced features, like custom rules, a Whitelist extension for Safari, and iCloud syncing so your ad block settings are synced across all your iOS devices.

If you really want to customize your web browsing experience, and like the idea of being able to set up rules for different websites, the full, in-app purchase of 1Blocker is worth it.

Master your iPhone in minutes

iMore offers spot-on advice and guidance from our team of experts, with decades of Apple device experience to lean on. Learn more with iMore!

Free with in-app purchases - Download now

AdGuard blocks dozens of different types of ads to speed up your Safari browsing on iPhone and iPad. You can set up rules for specific websites and manually block ads from sites as you visit them using the Share sheet in Safari. You can also use at least two dozen preset filter lists, like EasyList, Malware Domains, and EasyPrivacy, on top of the AdGuard filters. It blocks trackers from social media sites and basically cleans up Safari so your browsing experience is smoother.

With the pro version of AdGuard for $1.99, you can add the ability to use a local DNS proxy to block ads outside of Safari in other web browsers and apps.

Get AdGuard for a clean, fast web browsing experience in Safari.

Free - Download now

If you want a simple ad blocker for iOS Safari, then you should give Wipr a try. This lightweight blocker provides hassle-free blocking just by activating it. Wipr automatically updates itself to make sure that you don't see unwanted ads. However, due to the barebones simplicity that Wipr is known for, you won't find any customizable settings or whitelist options for the sites that you want to support. And best of all, Wipr does not take money in order to let certain ads show up, unlike some other ad blockers that have caused controversy in the past.

Wipr also has an active developer who is always available for support if you have issues.

$2 with in-app purchases - Download now

AdBlock Pro for Safari

If you're serious about blocking ads and want the best feature set, then AdBlock Pro for Safari is what you need. AdBlock will improve your overall Safari experience by blocking all ads, including normal ads and banners, autoplay ads, those pesky fake "x" button ads, scrolling banners, timed popups, redirects to "xxx" sites, YouTube ads in Safari, and no more online tracking. With all of these available ad-blocking options, you will get 2x faster browsing in Safari and over 50 percent lower data usage. AdBlock Pro can even bypass those anti-adblock detectors, sync your settings between devices via iCloud, and much more.

AdBlock Pro is a beefy ad-blocker that gives you a ton of options to improve your online experience. It may have a higher price tag than you would expect, but it's well worth the cost to have a little less annoyance in your online life.

$9 - Download now

Ka-Block! is an open-sourced content blocker for iOS that works with Safari through an extension. With Ka-Block!, you're going to find a fast and curated filter list that will eliminate pretty much all of those annoying ads you'll find on the Internet. The pesky trackers are also blocked with Ka-Block!, so you don't need to worry about those.

With Ka-Block!, you're getting a fast and lightweight content blocker that costs nothing and is constantly updated.

How do you block ads?

Do you have a favorite ad blocker for iPhone and iPad? Which one do you use and why does it stand out? Let us know in the comments.

November 2019: Added Wipr, AdBlock Pro, and Ka-Block! Removed Crystal and Purify due to lack of update.

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Christine Romero-Chan was formerly a Senior Editor for iMore. She has been writing about technology, specifically Apple, for over a decade at a variety of websites. She is currently part of the Digital Trends team, and has been using Apple’s smartphone since the original iPhone back in 2007. While her main speciality is the iPhone, she also covers Apple Watch, iPad, and Mac when needed. When she isn’t writing about Apple, Christine can often be found at Disneyland in Anaheim, California, as she is a passholder and obsessed with all things Disney, especially Star Wars. Christine also enjoys coffee, food, photography, mechanical keyboards, and spending as much time with her new daughter as possible.

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iPhone User Guide

• iPhone models compatible with iOS 17
• R ' class='toc-item' data-ss-analytics-link-url='https://support.apple.com/guide/iphone/iphone-xr-iph017302841/ios' data-ajax-endpoint='https://support.apple.com/guide/iphone/iphone-xr-iph017302841/ios' data-ss-analytics-event="acs.link_click" href='https://support.apple.com/guide/iphone/iphone-xr-iph017302841/ios' id='toc-item-IPH017302841' data-tocid='IPH017302841' > iPhone X R
• S ' class='toc-item' data-ss-analytics-link-url='https://support.apple.com/guide/iphone/iphone-xs-iphc00446242/ios' data-ajax-endpoint='https://support.apple.com/guide/iphone/iphone-xs-iphc00446242/ios' data-ss-analytics-event="acs.link_click" href='https://support.apple.com/guide/iphone/iphone-xs-iphc00446242/ios' id='toc-item-IPHC00446242' data-tocid='IPHC00446242' > iPhone X S
• S Max' class='toc-item' data-ss-analytics-link-url='https://support.apple.com/guide/iphone/iphone-xs-max-iphcd2066870/ios' data-ajax-endpoint='https://support.apple.com/guide/iphone/iphone-xs-max-iphcd2066870/ios' data-ss-analytics-event="acs.link_click" href='https://support.apple.com/guide/iphone/iphone-xs-max-iphcd2066870/ios' id='toc-item-IPHCD2066870' data-tocid='IPHCD2066870' > iPhone X S Max
• iPhone 11 Pro
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• Setup basics
• Make your iPhone your own
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• Expert advice from Apple Support
• What’s new in iOS 17
• Turn on and set up iPhone
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• Create a custom Lock Screen
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• Change the name of your iPhone
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• Add and use contact information
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• Get started with FaceTime
• Make FaceTime calls
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• Create a FaceTime link
• Take a Live Photo
• Turn on Live Captions in a FaceTime call
• Use other apps during a call
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• View participants in a grid
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• Share your screen in a FaceTime call
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• Use video conferencing features
• Hand off a FaceTime call to another Apple device
• Change the FaceTime video settings
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• Change your appearance
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• Block unwanted callers
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• Meet up with a friend
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• Turn off Find My
• Add your iPhone
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• Add an AirTag
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• Add a third-party item
• Get notified if you leave an item behind
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• Adjust map settings
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• Track daily activity and change your move goal
• See your activity summary
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• Change fitness notifications
• Share your activity
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• Find Apple Fitness+ workouts and meditations
• Start an Apple Fitness+ workout or meditation
• Create a Custom Plan in Apple Fitness+
• Work out together using SharePlay
• Change what’s on the screen during an Apple Fitness+ workout or meditation
• Download an Apple Fitness+ workout or meditation
• Get started with Freeform
• Create a Freeform board
• Draw or handwrite
• Apply consistent styles
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• Get started with Health
• Fill out your Health Details
• Intro to Health data
• View your health data
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• Download health records
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• Take a mental health assessment
• Set up a schedule for a Sleep Focus
• Turn off alarms and delete sleep schedules
• Add or change sleep schedules
• Turn Sleep Focus on or off
• Change your wind down period, sleep goal, and more
• View your sleep history
• Check your headphone levels
• Use audiogram data
• Register as an organ donor
• Back up your Health data
• Intro to Home
• Upgrade to the new Home architecture
• Set up accessories
• Control accessories
• Control your home using Siri
• Use Grid Forecast to plan your energy usage
• Set up HomePod
• Control your home remotely
• Create and use scenes
• Use automations
• Set up security cameras
• Use Face Recognition
• Unlock your door with a home key
• Configure a router
• Invite others to control accessories
• Add more homes
• Get music, movies, and TV shows
• Get ringtones
• Manage purchases and settings
• Get started with Journal
• Write in your journal
• Review your past journal entries
• Change Journal settings
• Magnify nearby objects
• Change settings
• Detect people around you
• Detect doors around you
• Receive image descriptions of your surroundings
• Read aloud text and labels around you
• Set up shortcuts for Detection Mode
• Add and remove email accounts
• Set up a custom email domain
• Check your email
• Unsend email with Undo Send
• Reply to and forward emails
• Save an email draft
• Add email attachments
• Download email attachments
• Annotate email attachments
• Set email notifications
• Search for email
• Organize email in mailboxes
• Flag or block emails
• Filter emails
• Use Hide My Email
• Use Mail Privacy Protection
• Change email settings
• Delete and recover emails
• Add a Mail widget to your Home Screen
• Print emails
• Get travel directions
• Select other route options
• Find stops along your route
• View a route overview or a list of turns
• Change settings for spoken directions
• Get driving directions
• Get directions to your parked car
• Set up electric vehicle routing
• Report traffic incidents
• Get cycling directions
• Get walking directions
• Get transit directions
• Delete recent directions
• Get traffic and weather info
• Estimate travel time and ETA
• Download offline maps
• Search for places
• Find nearby attractions, restaurants, and services
• Get information about places
• Mark places
• Share places
• Rate places
• Save favorite places
• Explore new places with Guides
• Organize places in My Guides
• Clear location history
• Look around places
• Take Flyover tours
• Find your Maps settings
• Measure dimensions
• View and save measurements
• Measure a person’s height
• Use the level
• Set up Messages
• About iMessage
• Send and reply to messages
• Unsend and edit messages
• Keep track of messages
• Forward and share messages
• Group conversations
• Watch, listen, or play together using SharePlay
• Collaborate on projects
• Use iMessage apps
• Take and edit photos or videos
• Share photos, links, and more
• Send stickers
• Request, send, and receive payments
• Send and receive audio messages
• Animate messages
• Send and save GIFs
• Turn read receipts on or off
• Change notifications
• Block, filter, and report messages
• Delete messages and attachments
• Recover deleted messages
• View albums, playlists, and more
• Show song credits and lyrics
• Queue up your music
• Listen to broadcast radio
• Subscribe to Apple Music
• Play music together in the car with iPhone
• Listen to lossless music
• Listen to Dolby Atmos music
• Apple Music Sing
• Find new music
• Add music and listen offline
• Get personalized recommendations
• Listen to radio
• Search for music
• Create playlists
• See what your friends are listening to
• Use Siri to play music
• Change the way music sounds
• Get started with News
• Use News widgets
• See news stories chosen just for you
• Read stories
• Follow your favorite teams with My Sports
• Listen to Apple News Today
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• Use Offline Mode to read downloaded News content
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• Listen to audio stories
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• Solve crossword and crossword mini puzzles
• Solve Quartiles puzzles
• Search for news stories
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• Get started with Notes
• Add or remove accounts
• Create and format notes
• Draw or write
• Add photos, videos, and more
• Scan text and documents
• Work with PDFs
• Create Quick Notes
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• Change Notes settings
• Make a call
• View and delete the call history
• Answer or decline incoming calls
• While on a call
• Have a conference or three-way call on iPhone
• Set up voicemail
• Check voicemail
• Change voicemail greeting and settings
• Select ringtones and vibrations
• Make calls using Wi-Fi
• Set up call forwarding
• Set up call waiting
• Block or avoid unwanted calls
• View photos and videos
• Play videos and slideshows
• Delete or hide photos and videos
• Edit photos and videos
• Trim video length and adjust slow motion
• Edit Cinematic mode videos
• Edit Live Photos
• Edit portraits
• Use photo albums
• Edit, share, and organize albums
• Filter and sort photos and videos in albums
• Make stickers from your photos
• Duplicate and copy photos and videos
• Merge duplicate photos and videos
• Search for photos
• Identify people and pets
• Browse photos by location
• Share photos and videos
• Share long videos
• View photos and videos shared with you
• Watch memories
• Personalize your memories
• Manage memories and featured photos
• Use iCloud Photos
• Create shared albums
• Add and remove people in a shared album
• Add and delete photos and videos in a shared album
• Set up or join an iCloud Shared Photo Library
• Add content to an iCloud Shared Photo Library
• Use iCloud Shared Photo Library
• Import and export photos and videos
• Print photos
• Find podcasts
• Listen to podcasts
• Follow your favorite podcasts
• Use the Podcasts widget
• Organize your podcast library
• Download, save, or share podcasts
• Subscribe to podcasts
• Listen to subscriber-only content
• Change download settings
• Make a grocery list
• Add items to a list
• Edit and manage a list
• Search and organize lists
• Work with templates
• Use Smart Lists
• Print reminders
• Use the Reminders widget
• Change Reminders settings
• Browse the web
• Search for websites
• Customize your Safari settings
• Change the layout
• Use Safari profiles
• Open and close tabs
• Organize your tabs
• View your Safari tabs from another Apple device
• Share Tab Groups
• Use Siri to listen to a webpage
• Bookmark favorite webpages
• Save pages to a Reading List
• Find links shared with you
• Annotate and save a webpage as a PDF
• Automatically fill in forms
• Get extensions
• Hide ads and distractions
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Hide ads and distractions in Safari on iPhone

Show Reader

Reader formats a webpage to show just the relevant text and images.

Note: If Show Reader is dimmed, Reader isn’t available for that page.

Automatically use Reader for a website

Turn on Use Reader Automatically.

Block pop-ups

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How to Block Ads in Safari on the iPhone

There are some built-in tools, but you'll likely need a content blocker plug-in

• Ithaca College

In This Article

Jump to a Section

• Block Ads on iPhone
• Install Content Blocking Apps
• Choose an Ad-Blocking Plug-In
• Block Pop-Ups

Why You Should Block Ads

• Why You Shouldn't Block Ads

What to Know

• Download and set up an ad blocker app. Then, on iPhone: Settings > Safari > Content Blockers ( on ).
• Suggested ad blockers: 1Blocker, Crystal Adblock, Norton Ad Blocker, Purify.
• Natively block Safari pop-ups on iPhone: Settings > Safari > Block Pop-ups ( on ).

This article explains how to use content blockers to block ads in Safari on iPhones with iOS 9 or higher.

Your phone must have iOS 9 or higher to use content blockers. Update the iPhone OS to ensure it has the most up-to-date version with current security patches.

How to Block Ads on iPhone With Safari

Using an ad blocker for your iPhone means your browser won't download ads. This usually means faster page loads, a longer-lasting battery, and less wireless data usage. If you don't want to see pop-up ads, there is a way to block these ads. Here's how to do so using the Safari web browser for iPhone.

Content blockers are apps that add new features that your default web browser doesn't have. These are like third-party keyboards —separate apps that work inside other apps that support them. This means that to block ads, you need to install at least one of these apps.

Most iPhone content blockers work the same way. When you go to a website, the app checks a list of ad services and servers. If it finds these on the site you're visiting, the app blocks the website from loading those ads on the page. Some apps take a comprehensive approach by blocking the ads and tracking the cookies used by advertisers based on those cookies' URLs .

How to Install Content Blocking Apps

To block ads with Safari content blocker apps, install the app, and then enable it from the iPhone Settings app.

Go to the App Store and download a content-blocking app to your iPhone. The example here is Norton Ad Blocker, but all ad-blocking apps work similarly. See the list below for other suggested apps.

Open the ad blocker app and follow the instructions to set it up. Every app is different, but each offers instructions to turn on the ad-blocking abilities.

On the iPhone home screen, open the Settings app.

Select Safari > Content Blockers .

Move the toggle switch next to the ad-blocker app you installed to On (green).

Choose an Ad-Blocking Plug-In for Safari

There is a sizable market for ad-blocking Safari plug-ins. The following options can get you started:

• 1Blocker : Free, with in-app purchases. In addition to more than 50,000 built-in blocker rules, this app supports custom rules to block sites and cookies and to hide other elements.
• Crystal Adblock : At $0.99, the developer claims that this ad blocker loads pages four times faster and uses 50 percent less data. This app also lets you opt to view ads on some sites to support those sites.
• Norton Ad Blocker : This free ad-blocking app from the company behind the popular and long-running antivirus software also lets you add exceptions.
• Purify : Grab this content blocker for $1.99 to block ads and tracking software. It includes a list (typically called a whitelist) to allow you to see ads on some sites if you like. According to the developer, after blocking Safari ads with this app, you can expect a fourfold increase in page load speeds and your web browsing data usage to be cut in half.

How to Block Pop-Ups on the iPhone Using Built-In Tools

Ad-blocking apps can block all kinds of ads and trackers used by advertisers. If you only want to block intrusive pop-ups, you don't need to download an app because pop-up blocking is a built-in feature in Safari. Here's what you need to do:

On the iPhone home screen, select Settings > Safari .

Toggle the Block Pop-ups switch to On (green), if it isn't already.

You can enable the Safari pop-up blocker on your computer, too.

The main benefit of blocking ads is that you don't see advertising. However, there are other key benefits to using these anti-advertisement apps:

• Websites load faster : Ads are extra elements on the page that have to load, and ads often stream video or play animations. It takes time for the page to fully download and often causes other things like non-ad images and videos to take longer to display.
• You'll be more secure : Many ads are vectors for malware. Infected ads hit a network, even a legitimate one, to disrupt your device.
• You use less data : When you no longer see ads, you won't use your monthly data allowances to load ads. Some ad-blocking apps claim to save you lots of data. While their numbers may be inflated, you'll reduce your data usage to some degree because ad images and videos don't download to your phone.
• A longer-lasting battery : Downloading ads, just like downloading anything in Safari, requires energy. One way to have a longer-lasting battery is to stop downloading so much data, which is what happens when you use an ad blocker.

Why You Shouldn't Block Ads

One downside you might encounter when you block ads on your iPhone is that some websites don't load properly. Some sites detect whether their ads load, and if ads don't load, you can't use the site until you unblock their ads.

Almost every site on the internet makes the majority of its money by showing advertising to its readers. If the ads are blocked, the site doesn't get paid. The money made from advertising pays writers and editors, funds server and bandwidth costs, buys equipment, pays for photography and travel, and more. Without that income, it's possible that a site you visit every day could go out of business. Consider supporting your favorite sites by whitelisting them, so ads on those sites still display.

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The best ad blockers in 2024

Say goodbye to intrusive online advertising with the best ad blockers

Best in-browser ad blockers

Best ad-blocking apps, best ad-blocking mobile apps, other privacy-focused extensions and apps.

The best ad blockers unfortunately very necessary yo survive on the modern internet. It doesn't matter where you go, there's the risk of being harassed by pop-ups, tracker cookies, malvertising and countless other digital nasties that seem hell-bent on ruining your online experience. Even if all your browsing is above board.

Thankfully there's no shortage of apps and browser extensions that can block ads and keep you safer when you're online. Combined with the best antivirus software and the best VPNs , a good ad-blocker gives you a perfect arsenal of tools to offer as much protection as possible. Even the FBI recommends using an ad-blocker for protection.

The only thing you need to figure out is which ad-blocker is right for what you need. There are so many to choose from, and whether you are willing to live with the downsides. Most free sites rely on advertising revenue to survive, including Tom's Guide. But if you're happy with the trade-off, we've got a thorough list of the best ad blockers and privacy tools — with options for every browser and platform.

The best ad blockers you can get today

1. adblock plus (chrome, edge, firefox, opera, safari, android, ios).

AdBlock Plus (ABP) is among the most popular ad blockers, with extensions available for Firefox, Chrome, Safari, Edge and Opera. ABP features a quick setup, loading preset filter lists that allow users to quickly block most ads, as well as the option to filter malware and social media buttons. 

Savvy users can chose additional block lists as well as set custom filters or whitelist their favorite sites to keep their ad revenue in the black. AdBlock Plus allows what it calls "non-intrusive advertising" through filters; that may irk some users, though this feature can be disabled in settings. 

On Android, the AdBlock Browser provides a Firefox-based browser that blocks incoming advertising, while on iOS, the AdBlock Plus app integrates with the content blocker system to seamlessly block advertising on Safari with minimal setup.

Download AdBlock Plus: Firefox , Chrome , Safari , Opera , Edge

2. AdBlock (Chrome, Firefox, Safari, Edge)

AdBlock (no relation to AdBlock Plus) is the other best ad-blocking browser extension of note, available for users of Chrome, Firefox, Edge and Safari. AdBlock uses a series of filter lists to automatically block ad content coming from known ad servers and providers. Users can stick with the default block lists, subscribe to additional ones, or even create their own, as well as whitelist their favorite websites. 

As one of the most downloaded Chrome and Safari extensions, AdBlock has the trust of many users worldwide.

Download AdBlock: Chrome , Firefox , Safari , Edge

3. uBlock Origin (Chrome, Firefox)

Ublock Origin is a browser-based ad blocker that focuses on simple, efficient blocking with a low resource overhead. The extension comes loaded with a number of filter lists for known advertising and malware sources, with extra filter lists available and the option to read and create your own custom filters from hosts files.

Download Ublock Origin: Chrome , Firefox

4. Poper Blocker (Chrome)

Rather than be an all-in one blocking solution, Poper Blocker (aka Pop Up Blocker For Chrome), is designed to complement other adblockers. 

In this case, Poper Blocker focuses on blocking pop-ups, pop-unders, overlays, timed and scroll pop-ups, and other varieties that might slip past other ad-blocking extensions. Small notifications tell you when pop-ups are blocked. You also can view your blocking stats, but otherwise, you can generally just keep Poper Blocker running in the background with minimal impact alongside other adblocker extensions.

Download Poper Blocker: Chrome

5. Stands Fair AdBlocker (Chrome)

For a fast and light ad-blocking plugin, Chrome users can turn to Stands Fair AdBlocker. The extension does precisely what it promises, blocking ads and pop-ups from cluttering up your browser view while also preventing any tracking from going on. 

Stand's Fair AdBlocker gives you control over the type of ads you can block, specifying everything from autoplay video ads, YouTube ads, expanding ads and more. It can even block Facebook ads if you want.

The "Fair" part of AdBlocker comes into play by giving you the ability to allow certain types of ads or even whitelist ad-supported websites you don't want to shortchange of badly needed revenue. This is one ad blocker that doesn't take a scorched earth approach to its stated purpose.

Download Stands Fair AdBlocker: Chrome

6. Ghostery (Chrome, Firefox, Opera, Safari, Edge)

Like the other extensions on our list of the best ad blockers, Ghostery can remove ads from webpages, so you can focus on content and browse more efficiently. But the real value in Ghostery lies in its privacy protection features. You can use Ghostery to view trackers, which lets you see who's trying to collect data on you. With Ghostery, you can also stop that tracking from taking place. If you really want to safeguard your privacy, you can turn to Ghostery's Enhanced Anti Tracking to anonymize your data.

Ghostery's a free download that offers basic web protection. More advanced protection starts at $4.99 a month and the $11.99 monthly tier comes with a built-in VPN. There are also versions of Ghostery that work with Android and iOS devices.

Download Ghostery: Chrome , Firefox , Opera , Safari , Edge

7. Adblocker for YouTube (Chrome, Firefox)

YouTube has gotten more aggressive with ads, so the makers of ad-blocking extensions have followed suit. Adblocker for YouTube is a Chrome extension that promises to automatically block YouTube ads, whether we're talking about the pre-roll ad appearing before your video or any text and banner ads that appear on the video itself.

If you prefer Firefox to Chrome, there's also an AdBlocker for YouTube extension that works on that browser. Same name, different developer apparently, but the functionality of stripping out video and display ads remains. This version works on Android devices too.

Download Adblocker for YouTube: Chrome , Firefox

1. AdGuard (Windows, Mac, Android, iOS)

Uses looking for a more robust experience can try out the subscription-based AdGuard, which provides desktop and mobile options to reduce the ads you see when surfing online. 

AdGuard on Windows and Mac covers popular browsers, with highly configurable options for ads, content, and tracker blocking, as well as a parental controls module for restricting adult content. AdGuard for Android is a no-root ad-blocker that blocks advertising on apps and games, though you’ll have to install it from AdGuard’s site instead of through Google Play. AdGuard for iOS works with Safari to effectively filter ads on the default browser.

Download AdGuard: Windows , Mac , Android , iOS

2. AdLock ($33 per year)

AdLock avoids the browser-based route, instead opting to run as a separate program to be able to block not only browser-based ads, but also advertising in other programs like Skype or games. 

The app runs in the background, using filters to block ads, popups, and autoplaying videos, speeding up loading times and applying Safe Browsing features to automatically block sites that are known to be unsafe. 

For obvious reasons, the mobile version is unavailable on the Google Play Store, so you'll need to sideload the app if you want to get AdLock into your Android device. iOS users can download AdLock directly from Apple's App Store.

Download AdLock: Windows , Chrome ,  Android , Mac , iOS

3. Wipr (macOS, iOS; $1.99)

If you’re a Safari fan, Wipr may be the best ad blocker for both your Mac and iPhone. The app is available for both iOS and macOS — costing $1.99 from either Apple App Store — and it promises to work with Safari as well as apps that use Safari for displaying web pages.

You’ll find a full array of features with Wipr, which not only blocks apps and trackers, but cryptocurrency miners, EU cookie and GDPR notices and anything else that gets in your way of surfing the web. Its blocklist gets updated twice a week, and there’s little configuration; the idea is that you load Wipr and forget that it’s there while it does its job in the background.

With Wipr, pages should load faster in Safari, which will be particularly welcome if you’re surfing from an iPhone, where ads and trackers can bog down your browser’s speed.

Download Wipr: macOS , iOS

1. 1Blocker (iOS)

1Blocker was one of the first really good ad blockers on iOS when Apple opened up that functionality on iPhones and iPads; the apps has since been optimized for Safari. 

The app is designed to make browsing faster and more secure by blocking ads, popups, trackers and other online cruft. Rather than blocking content of a downloaded page, 1Blocker works with Safari's content blocker API to tell the browser what to block in advance, saving time and resources. 

1Blocker features more than 115,000 blocker rules, custom regional adblocking settings, and easy-to-use custom rules settings. The app is a free download, with premium features available as in-app purchases.

Download 1Blocker: iOS

2. Firefox Focus (Android, iOS)

Firefox Focus is another addition to Mozilla's family of browsers. This one's a privacy-oriented version of Firefox that bakes in ad-blocking and anti-tracking into a light and functional package. Firefox Focus blocks ads and speeds up browsing, while also working in privacy-friendly features like automatic history and cookie clearing. 

Users can selectively block ads, analytics, content and social trackers with easy toggles, turn on a "stealth" mode, and set a default search engine.

Our look at the best Android browsers has more on the various flavors of Firefox.

Download Firefox Focus: Android , iOS

3. AdClear (Android, iOS)

AdClear — or AdClear Plus if you're searching for the iOS version — offers the kind of mobile ad blocking in browsers that similar apps provide. But AdClear takes it one step farther by also blocking ads in apps. 

AdClear achieves this through a DNS changer feature that routes traffic through a VPN. AdClear doesn't catch everything in all apps, and in our experience, some apps ran a little slower. But this free download can put a stop to ads interrupting what you're trying to do whether in an app or a browser.

Download AdClear: Android , iOS

1. Decentraleyes (Chrome, Firefox)

Some times, blocking ads can also prevent websites fromn pulling needed resoruces and libraries from third-party sources, breaking web pages in the process. Decentraleyes tries to stop that from happening by acting as a local content delivery network emulator to serve up the files that websites need. By doing so, this extension can stop websites from sending out requests to the likes of Google Hosted Libraries.

Think of Decentraleyes as a complement to ad blockers. In fact, the extension specifically says it can work with uBlock Origin and AdBlock Plus, both of which we recommend up above.

Download Decentraleyes: Chrome , Firefox

2. Opera (Desktop, Android, iOS)

The Opera browser bakes in ad-blocking features into the browser without the need for an extra add-on, while also offering privacy-friendly tools such as an unlimited, built-in VPN service, incognito mode, fraud and malware warnings for suspicious links and pages, and more. In addition, you can further customize Opera's capabilities with a wide array of extensions. 

Mobile users need not fret, as the Android version comes with just about everything the desktop version has but built for touch-screen interfaces. On iOS, the mobile version of Opera is listed in Apple's App Store as Opera Touch. (Incidentally, we've got a guide on how you can use Opera to block ads on the iPhone .)

Download Opera: Mac or Windows , Android , iOS

3. Privacy Badger (Chrome, Firefox, Opera)

The Electronic Frontier Foundation's Privacy Badger browser extension was born from the EFF's concerns about the business models of some privacy tools and ad blockers. 

Privacy Badger functions similarly to extensions like AdBlock Plus (on which it was based), observing the various tracking tools that advertisers and other third parties might use to track your online activities and selectively blocking them from executing. Built-in learning algorithms adapt to the sites you visit and take any new tracking tools discovered into account. 

While not explicitly an ad blocker, Privacy Badger does also block some advertising, depending on how aggressively the ads track you across websites.

Download Privacy Badger: Chrome , Firefox , Opera

4. Tor Browser (Desktop, Android)

The Tor network helps anonymize your internet activity by bouncing the data you send and receive through a distributed anonymous network of routers to foil a common online surveillance technique called traffic analysis, which can reveal the sites you visit or who you're communicating with. 

The Tor Browser is an all-in-one package that includes everything you need to surf the net through the Tor network in an easy-to-install portable package. The package includes a modified version of Firefox with privacy aids such as NoScript baked in, and an automatic setup aid that makes it easy to connect to and create new Tor circuits. 

On the desktop, you can grab a version of Tor Browser for Windows, macOS or Linux. There's also a version of Tor Browser for Android, which replaces the previous OrBot + OrFox combination recommended for browsing Tor on Android.

Download Tor Browser: Desktop , Android

5. Onion Browser (iOS)

iOS users aren’t left out when it comes to browsing the Tor anonymizer network, with the Onion Browser among the more popular options on Apple’s mobile OS. 

Previously a premium app, Onion Browser has since moved to a donation model, opening up access to everyone who wants to download the app, without compromising security or features. The usual caveats apply: Browsing through Tor will slow down the web experience, and some features, like video streams and video files won’t work in order to preserve anonymity.

Download Onion Browser: iOS

How to choose the best ad blocker for you

Many of the best ad blockers are available for free, either as extensions or as standalone apps, though a few, like AdLock, charge a fee. Determine if the free services provide enough ad-blocking to meet your needs or whether a paid app delivers more for your money. You should also figure out if a browser extension will take care of your ad-blocking needs or whether you should consider switching browsers to one with more built-in privacy features.

You can narrow down your choice in ad blockers by deciding specifically what you're looking to accomplish with such an app or extension. Do you just want to stop annoying pop-up ads from appearing or do you want the full range of services, including privacy features and an end to ad-tracking? Grab the ad blocker that ticks off all the boxes on your wishlist.

Some ad blockers, such as AdBlock Plus include filters and the ability to let in non-obtrusive advertising. Others, like AdBlocker Ultimate, take a more aggressive approach. Find out which one best suits your needs and comfort level.

As we noted at the outset, there's also an ethical component to ad blockers. Do you feel comfortable keeping ad revenue out of the hands of sites you enjoy and use for free? As good as the best ad blockers are, that's still a trade-off you need to consider when deciding whether to install one as a browser extension or as a standalone app. 

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• kep55 I'm waiting for an ad blocker that will spoof the websites into thinking there is no ad blocker in place. More and more sites are incorporating code that disables the site entirely or many of the features if an adblocker is in use. Reply

kep55 said: I'm waiting for an ad blocker that will spoof the websites into thinking there is no ad blocker in place. More and more sites are incorporating code that disables the site entirely or many of the features if an adblocker is in use.

• View All 2 Comments

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Documentation Archive

App Extension Programming Guide

A Content Blocker in Action

Customizing content-blocking rules, use the xcode content blocker extension template, content blocker errors, content blocker.

In iOS, a Content Blocker extension customizes the way Safari handles your content. The extension tailors your content by hiding elements, blocking loads, and stripping cookies from Safari requests.

Using a Content Blocker extension, you provide Safari with content-blocking rules that specify how Safari treats content such as images, scripts, and pop-up windows. Your rules can hide Safari-downloaded content or prevent Safari from requesting specific content from the server. By reducing the amount of content Safari requests, your extension can reduce the amount of time required to load pages. When you block content from loading, you reduce Safari’s memory usage and improve Safari’s performance.

In addition to blocking unwanted content, a Content Blocker extension protects privacy. For example, the extension doesn’t have access to users’ browsing activity and it can’t report activity to your app. By blocking cookies and scripts, the extension reduces the information that Safari provides to other websites.

Your Content Blocker extension customizes Safari content by providing content-blocking rules. Rules use specific attributes to achieve your desired result. For example, a rule with "type": "block" and "resource-type": ["image"] prevents Safari from requesting images ( Listing 7-1 ).

• "trigger": {
• "url-filter": "webkit.org",
• "resource-type": ["image"]
• "action": {
• "selector": "#logo",
• "type": "block"

Safari follows this rule—that is, it loads content and omits any images that match the rule. The image highlighted in Figure 7-1 has the rule-specified URL, resource type, and selector.

In Figure 7-2 , Safari omits that image and loads the other page content.

The same rule with "resource-type": ["image", "script"] would prevent requests for scripts as well as images.

The Content Blocker App Extension template in Xcode contains code to send your content-blocking rules to Safari in a JSON format. The JSON consists of an array of rules (triggers and actions) for blocking specified content. Safari converts the JSON to bytecode, which it applies efficiently to all resource loads without leaking information about the user’s browsing back to the app extension. Just edit the JSON file in the template to provide your own triggers and actions. For more information on creating content-blocking rules, see Safari Content-Blocking Rules Reference .

You can change content-blocking rules while your app is running. Your app's UI can offer users customization options such as choosing types of content to block and choosing whether to ignore a block list on a certain websites. Use the SFContentBlockerManager class to reload the content-blocking rules if the rules change while the extension is running.

The Xcode Content Blocker Extension template provides default source files for the principal view controller class, an Info.plist file, and a storyboard file. Figure 7-3 shows the new extension template selected in Xcode.

By default, the Content Blocker template supplies the following Info.plist keys and values:

• <key>NSExtension</key>
• <dict>
• <key>NSExtensionPointIdentifier</key>
• <string>com.apple.Safari.content-blocker</string>
• <key>NSExtensionPrincipalClass</key>
• <string>$(PRODUCT_MODULE_NAME).ActionRequestHandler</string>
• </dict>

These are the only keys and values you need in order to create your Content Blocker extension.

The most common errors in Content Blockers are caused by rule-formatting errors. The rules should be formatted as objects as shown in Safari Content-Blocking Rules Reference . Missing commas, braces, and brackets will prevent Safari from compiling content-blocking rules.

You can use Safari Web Inspector to debug your Content Blocker Extension. Read Safari Web Inspector Guide for more information.

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Content Blocker‪+‬ 4+

Dynamic app design llc, designed for ipad.

• 3.7 • 203 Ratings
• Offers In-App Purchases

Screenshots

Description.

"Wow Safari is so fast now!" -Everyone after they try Content Blocker+ for the first time Content Blocker+ is a new kind of app. It works directly with Safari to block unwanted ads and trackers, which speed up web browsing, lower data usage and improve the battery life of your device. Benefits of Content Blocker+ Faster web browsing Lower data usage Improved battery life while using Safari One tap whitelisting without leaving Safari Content Blocker+ does not track your web usage in order to work. Instead it provides a set of rules to Safari which then blocks the content automatically. Simply enable Content Blocker+ in the settings app and it 'just works'. Settings -> Safari -> Content Blockers Content Blocker+ is a universal app and is optimized for all 64 bit devices that run iOS9.

Version 1.2.4

This app has been updated by Apple to display the Apple Watch app icon. flurry SKD removed

Ratings and Reviews

203 Ratings

Best one I’ve tried

I’ve tried multiple free ad blockers and paid programs and find this one to be most effective, doesn’t slow down my phone, and I don’t notice it’s even running aside from the blank spaces that the ads were. It would be nice if this program blocked ads in different applications other than safari tho

Does what it is supposed to do, but....

I would like if it allowed you to choose some of the things you want to block (websites, etc). However, it does a great job of blocking unnecessary ads. I didn't realize the ads were blocked until I restored my phone and hadn't downloaded this app yet. It had blocked so much junk on webpages that I didn't even realize was there.

Compares well to most

I compared this content blocker, Content Blocker+ with two others: Ad Block Multi and Handblock. I opened a clickbait article on Facebook (Oola, Diply, etc) like "25 people share the moment they realized they wanted to run away and hide because they went into public with no pants on" where each story is on its own page plastered with 30 ads, and tested each of the blockers, one at a time. Results: - Ad Blocker Multi blocked NOTHING - same as no blocker at all - Content Blocker+ and Handblock: both pretty good. Blocked all the ads scattered within the story content I came to see. Block lists and advertisers change over time. I tested these blockers on March 4, 2017.

App Privacy

The developer, Dynamic App Design LLC , has not provided details about its privacy practices and handling of data to Apple.

No Details Provided

The developer will be required to provide privacy details when they submit their next app update.

Information

English, German

• Unlock Everything $0.00
• Unlimited Whitelisting $0.99
• Image Blocking $0.99
• Comment Blocking $0.99
• Font Blocking $0.99
• Developer Website
• App Support

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WebFilter Content Blocker

Quickly configure content blocking without leaving the browser

You might already know that a major part of 1Blocker relies on native Safari tools to deal with intrusive content: How 1Blocker protects you

Since these tools are tightly integrated into Safari, the browser provides a quick and convenient way to configure them.

A button to reload any page without content blockers right from the browser's address bar. This setting applies only to the current tab, so switching to another tab automatically re-enables content blockers.

You can also make it work permanently by adding an exception for a particular domain within your browser's settings.

How to quickly see a page without content blockers?

The following steps will only work if you have at least one content blocker installed and enabled on your device.

Open the website you want to see with no content blockers applied;

Tap aA button on the left side of the address bar;

Tap "Turn off Content Blockers".

The page will reload with all content blockers disabled.

Safari will re-enable them if you close the tab, open another tab, or tap "Turn on Content Blockers" in the address bar.*

Tap and hold the refresh button in the address bar;

Press "Reload Without Content Blockers".

The website will reload as a temporarily allowed site.

To enable content blockers again just close the tab, open a new tab, or press "Reload With Content Blockers" in the address bar.*

*The behavior was different prior to Safari 16.4, where content blocking would apply again the next time the page was reloaded.

How to permanently disable content blockers on a site?

Tap the button on the left side of the address bar;

Tap "Website Settings";

Turn off/on the switch "Use Content Blockers".

This will make the website invisible to all content blockers installed on your device.

You can find and manage the list of such sites in your iPhone's Settings > Safari > Content Blockers (under Settings for websites).

Right-click on the address bar;

Press "Settings for [site's name]";

Turn off/on the "Enable Content Blockers" checkbox.

This will make the website invisible to all Safari content blockers installed on your device.

You can find and manage the list of allowed websites in Safari > Settings > Websites > Content Blockers.

How to enable or disable pop-up blockers on iPhone

Interacting with pop-ups during your browsing.

When browsing the internet, you will often see ads or other messages pop up on your browser, perhaps as smaller windows or new tabs. These can be legitimate, such as discount offers on shopping sites or informational messages, but pop-ups can also be used for scams and phishing attempts to get you to download malware. Some users prefer to remove the distraction by blocking pop-ups altogether, but you may want to re-enable them if you need to access a specific offer or form.

How to close all your Safari tabs at once on iPhone

Pop-up blocking on iphone.

Most modern browsers have a way to block or allow pop-ups on your desktop computer, and the same is true on an iPhone. Safari is the default browser on iPhone , but other browser apps also give you control over your pop-up experience. The method will be a little different depending on which browser you are using on your phone, but likely similar.

Instructions to block pop-ups on Safari on your iPhone

• Open Settings > Safari.
• Scroll down to the section titled General.
• Use the Block Pop-ups slider to enable or disable blocking.
• You will need to reload any pages you were browsing for the setting to take effect.

Instructions to block pop-ups on Chrome on your iPhone

• Open the Chrome browser app.
• Tap the ... icon at the bottom of your window.
• Scroll to the right and tap on the Settings icon.
• Tap on Content Settings > Block Pop-ups.
• Use the slider to enable or disable pop-up blocking.

Chrome allows you to enable pop-ups for a specific site, even when they are being blocked in general. A message saying "Pop-ups blocked" will be shown at the bottom of your window when a pop-up is currently being blocked. If desired, you can tap on that message and choose to allow pop-ups from that site.

Taking control over your pop-up experience

Whether or not you want to allow pop-ups during your browsing is a personal preference, so iPhone browsers allow you to have control over that feature. You are able to easily change this setting based on your needs for a particular site as well. If you find pop-ups distracting, now you know how to take action to block them.

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