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VOGUE'S NOTEBOOK: TRAVEL

VOGUE'S NOTEBOOK: TRAVEL George Bradshaw JUNE 1966

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Da oggi in edicola con il numero di giugno il primo notebook di Vogue Italia dove appuntare i ricordi di viaggio

di Alice Monorchio

Vogue Italia Notebook: da oggi in edicola ecco il diario di viaggio, in 4 versioni da collezionare

Quanto è bello annotare su un foglio di carta tutti i “travel tips” di un viaggio che abbiamo fatto? Scrivere posti visitati, ristoranti provati, passeggiate, negozi ma anche piccoli ricordi per far sì che la memoria possa essere rinfrescata ogni volta che si vuole tornare indietro nel tempo per riassaporare quelle emozioni che solo un viaggio ci lascia. Come diceva Henry Miller, “il viaggio non è mai un luogo, ma un nuovo modo di vedere le cose.” Inevitalbimente i viaggi ci lasciano sempre nuove esperienze, nuovi modi di vivere la vita, persone conosciute e paesaggi esplorati.

Con questo progetto, Vogue Italia vuole riassaporare il gusto di sfogliare le pagine, di portarsi nella valigia un oggetto da usare durante il viaggio.

Non troppi anni fa, era consuetudine stampare le foto dei viaggi ed ordinarle in album fotografici per poi mostrarle a parenti ed amici. Ora con i telefoni, questa pratica si è un po' persa. Ecco perché Vogue Italia ha deciso di creare il suo primo progetto di quaderni da viaggio. Per riassaporare il gusto di sfogliare le pagine, di scrivere e annotare giorno dopo giorno il nostro viaggio.

Con l'arrivo dell'estate probabilmente molti di voi avranno già organizzato viaggi in mete lontane ed esotiche, o weekend fuori porta in località ancora inesplorate, ecco quindi che nella vostra valigia non potrà mancare il notebook di Vogue.

Sarà una limited edition che comprende quattro colori diversi di quaderni, acquistabili in edicola in occasione del numero di Giugno

Si tratta di una Limited Edition pensata e creata ad hoc dal team di Vogue e realizzata in Italia da Rotolito anche per il mercato francese e quello tedesco, per celebrare il lancio del numero di Giugno interamente dedicato al viaggio.

La copertina soft touch, gli interni da 160 pagine con logo Vogue , la cura nella scelta di elastici per la chiusura ton sur ton, sono dettagli di garanzia di alta qualità.

di Jessica Scemama

di Hannah Clugston

di Teresa Romero Martínez

Sarà l'occasione perfetta per annotare i nostri viaggi e magari scambiare consigli con amici e parenti, o anche usarlo per lavoro, per scuola o come agenda personale.

Vogue Italia Notebook: 4 varianti colori per 4 personalità in viaggio

Cosa non può mancare nella valigia di chi si occupa di architettura? E di arte e design? Cosa non lascerebbe mai a casa qualcuno che ha fatto della fotografia uno stile di vita? Abbiamo immaginato 4 figure professionali e abbiamo aperto la loro valigia prima di un viaggio. Fra gli essentials , ovviamente, anche il quaderno di viaggio di Vogue. Un travel notes che poi diventa testimone di vita, memoria, diario di bordo. Da custodire per sempre.

Vogue Italia Notebook - Foto di Antonio Giancaspro

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LIMITED-EDITION NOTEBOOK BY MOLESKINE AT VOGUE LOUNGE BANGKOK

It’s a fashion alarm for all the fashionistas out there! Vogue Lounge Bangkok has just launched a limited-edition notebook by Moleskine with cover band images selected from Vogue Library. Don’t waste any more time and buy your favorite!

The limited-edition notebooks are available to purchase for 980THB net.

Writing has never been more fashionable. Vogue Lounge Bangkok pleases the ladies with a limited-edition notebook by Moleskine with covers selected from Vogue Library . It’s now available to purchase at VOGUE Lounge for 980THB net.

The luxury designers of David Collins Studio transformed a dull space of an office building into a cool venue.

Vogue Lounge Bangkok  is the fourth international outlet for the brand after Moscow, Dubai and Kiev , and it offers the highest quality food, drinks and music.

The menu has been fashioned by Chef Vincent Thierry , a 3-Michelin star chef, while the space has been designed by leading luxury designers of David Collins Studio . The Lounge is located on the top floor of the MahaNakhon CUBE , a brand new lifestyle. The menu offers a bold set of cocktails, an exhaustive wine-list and an elaborate selection of cigars.

Vogue Lounge Bangkok is situated on the 6th floor of the  MahaNakhon CUBE, Adjacent to the Chongnonsi BTS station, Book your reservation at www.voguelounge.com

Vogue Lounge Bangkok is said to provide the very best in cuisine, cocktails and music.

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Navigating travel retail’s post-pandemic revival

By Kapila Ireland

This article is part of our Advanced Membership package. To enjoy unlimited access to The Long View from Vogue Business, The Fashion Exec's Guide and bi-monthly Market Insights Reports, sign up for Advanced Membership   here .

Travel retail and duty-free sales are set to swell to $145.9 billion over the next three years, according to Euromonitor predictions.

The sector, severely impacted by the Covid pandemic, with sales plummeting 67 per cent at its peak, has been revitalised by a surge of pent-up travel demand and so-called ‘revenge spending’.

This year promises to be a landmark year for travel, with global air passenger numbers expected to exceed 2019 levels at last, topping 9.4 billion, per Airports Council International.

The surge in travellers presents a huge opportunity for travel retail, with Euromonitor predicting that sales will hit $113.5 billion this year. Early data from travel retail experts Generation Research, reports that global travellers in 2023 spent $11.5 billion on fashion and accessories in duty-free alone.

By Maghan McDowell

By Lucy Maguire

By Vogue Business in partnership with GXO Logistics

But it’s a fast-paced environment that continues to evolve, and these forecasts represent a downgrade from last year, flags Prudence Lai, senior analyst at Euromonitor. “Our updated forecast indicates a softer recovery due to a weaker Chinese outbound market, influenced by current economic headwinds and diminished consumer confidence, alongside changing traveller behaviours,” she says.

Key motivators for duty-free spending remain strong, including competitive pricing, product availability, exclusives and authenticity. These factors are essential for travel retail players and luxury brands to understand as they navigate shifts in traveller behaviour, adds Lai. The experience factor is paramount. “Travellers are becoming more experiential, moving from tangible consumption to intangible experiences.”

Pricing challenge

Competitive prices have long been a key tenet of travel retail — and remain so, according to Marco Passoni, senior executive VP at 2.0 & Partners, a specialist advisor to luxury and premium brands such as Moncler. Data from the Duty Free World Council places “value for money” as the top motivator for travel retail shoppers in 2023, accounting for 26 per cent of respondents.

A deeper dive into the products travellers are buying, supplied by data provider Pi Insight’s latest global beauty and luxury shopper research, identified “cheaper prices” as the primary purchase driver (23 per cent), followed by “good quality” for both categories, at 23 per cent and 24 per cent respectively.

However, pricing that is competitive enough to encourage travellers to spend is now under threat. There’s the issue of rising manufacturing costs. But there’s also a desire among some brands to elevate consumer perception and increase exclusivity by raising prices, making it harder for travel retail to maintain its attractiveness.

This shift is yielding mixed results, varying between individual brands, notes Hazel Catterall, director of Newmark’s UK & EMEA Retail division. “Luxury winners right now are Chanel and Hermès, which have both recently published strong financial results for their global businesses, with their airport divisions very much in line. The luxury business in travel as a whole is not so consistent: the brands finding airport sales more challenging include Gucci and Burberry, among others.”

Luxury brands are betting on beauty to cater for those travellers feeling the pinch. Fragrances — particularly artisanal, niche brands — represent a “luxury experience sensation product” and remain an accessible entry point into the world of luxury, according to Euromonitor’s Lai. Recent launches tapping the affordable luxury consumer include the beauty offerings of Prada, Valentino and Miu Miu.

Competitive pricing has traditionally led travellers to plan their airport purchases in advance, but Britta Hoffmann, director of beauty purchasing at global travel retailer Gebr Heinemann, emphasises the importance of providing travellers with tangible added value and attractive offers that encourage impulse buys.

“Feeling, seeing, tasting, smelling and touching products — as well as personal interaction with sales staff — are highly important in this context,” she says. “Creating these surprising moments is a crucial success factor for travel retail, inspiring consumers to treat themselves and others, thereby making impulse purchases in an environment where there are brands that might otherwise be hard to find.”

Gebr Heinemann’s “test-and-learn” approach, inviting brands to trial travel retail, involves offering a curated assortment of exclusive, limited and trending products. This approach resonates in the luxury space, says Jan Richter, director of purchasing for fashion, accessories, watches and jewellery at Gebr Heinemann: “A spectacular assortment in one marketplace, such as at Istanbul Airport, where a luxury brand environment is combined with younger brands, inspires consumers.”

Leaning into the experience

For luxury and fashion, price becomes less of an issue when brands lean into the experiential side, adds Passoni. Experiential retail, which integrates personalised and immersive experiences into shopping, is likely to be at the heart of the future growth of travel retail.

Passoni believes brands delivering undiluted experiences directly to consumers are elevating the travel retail experience. He points to the quality of Louis Vuitton’s boutiques at Singapore Changi, Doha and Hong Kong airports, Chanel at Paris Charles de Gaulle, as well as Hermès in London Heathrow.

“But the very best experiences are those that blend exquisite brand experiences with something else to create something truly new and special for travelling shoppers,” he says, citing the Louis Vuitton lounge and recently unveiled Dior luxury beauty retreat, both at Hamad International Airport in Doha. The Louis Vuitton lounge, a collaboration between the luxury brand and Michelin three-star chef Yannick Alléno, is an invitation-only space for first class flyers and high spenders at the airport’s two LV boutiques. The Dior luxury beauty retreat is the brand’s first airport spa, combining beauty and well-being experiences with retail.

Dior Spa at Hamad International Airport in Qatar.

Thabet Musleh, senior vice president of Qatar Duty Free — which owns and operates both the Louis Vuitton lounge and the Dior retreat in the Doha hub — says, “Brands are aspirational. Having a brand that offers both a product and a service simultaneously will undoubtedly attract more people. Travellers are extending their transit time for these experiences.”

Incorporating unique products into the experience makes a significant impact on high-spending shoppers. At the entrance of the Dior beauty retreat sits a custom-made Miss Dior trunk, of which only four exist worldwide. Priced at an eye-watering €140,000, it houses eight giant bottles of the iconic Miss Dior eau de parfum. “When we sell it — and it’s a matter of when, not if — it will probably be the most expensive beauty product ever sold in an airport worldwide,” Musleh confides.

What’s next for China and Hainan?

Recovery in travel retail post-pandemic has been bolstered by experiential retailing and will be key to growth in challenging markets, outlines Lai. Some of the best examples of experiential shopping are on China’s offshore duty-free shopping haven, the island of Hainan. A recent example is the experiential L’Occitane Hotel concept in the Sanya International Duty Free shopping complex.

“Key attractions for customers are the personalised customer service and expert skincare diagnosis service,” says Mona L’Hostis, L’Occitane marketing director for travel retail. It also helps drive traffic to the new L’Occitane boutique in the same block.

Following a boom period, however, sales have more broadly fallen back on Hainan. Haikou Customs reported that the island’s spending had dropped by 19 per cent year-on-year in the first quarter of 2024. This is likely linked to a rebound of Chinese overseas travel, as well as last year’s government crackdown on daigou  (“buying on behalf of”) resellers — who shop in Hainan to take advantage of cross-border price differences and resell luxury goods on the grey market — and competition from nearby shopping destinations such as Hong Kong and Japan. According to data from consultancy Oliver Wyman, Chinese travellers once again prefer shopping overseas, yet brand and product availability have overtaken pricing as key drivers.

Lai from Euromonitor thinks the crackdown on daigou spending will be a short-term shock for Hainan. “In the long run, it should benefit brands, especially luxury brands. Daigou has been a challenge for many luxury brands, difficult to tackle alone,” she says. “So, this government-led proactive crackdown is almost a reset for the industry and helps shift from daigous to direct local sales through official channels, providing a more sustainable business environment in the long term.”

Increasing numbers of Chinese travellers are FITs (free independent travellers) as opposed to tourist groups. Their spending is therefore more individually targeted, and retailers are seeking to respond accordingly.

Post-pandemic, the risks of overreliance on Chinese consumers are more greatly appreciated; their spending has yet to rebound to pre-2019 levels. Once the biggest duty-free market in the world and heavily reliant on Chinese travellers and the daigou trade, South Korea has witnessed plummeting duty-free sales dipping 22.8 per cent to KRW 13.7 trillion (£785 million) in 2023, according to the Korea Duty Free Association.

South Korean duty-free giants — Hotel Shilla, Shinsegae Duty Free and Lotte Duty Free — are navigating the shift by investing more in international markets, such as Southeast Asian countries including Vietnam and Singapore, to offset sluggish performance in their home market. Travel retail also has its sights on emerging markets like India, where luxury demand is rising fast, attracting an influx of brands.

Shinsegae Duty-Free in South Korea.

Passoni from 2.0 & Partners believes China will remain a challenging market: “Clearly there is hunger for spend from Chinese shoppers and the price issues in the country make shopping abroad and in travel retail attractive. But with numbers as they are, it will never be as it once was. India, Malaysia and Vietnam are the obvious answers to this. Not only are they fast-growing economies, but they have strong Gen Z populations who will be big spenders.”

In India, the middle class is set to grow almost fourfold by 2030, increasing demand for luxury and travel, while in Vietnam, the luxury sector was worth $957.2 million (£751 million) in 2023 and is set to rise by 3.2 per cent year-on-year until 2028, according to Statista.

Consumer trends

The growing influence of Gen Z is prompting significant change in the sector. Beauty brands associated with celebrities, influencers, makeup artists and digital natives are on the rise, with increased emphasis on this market segment anticipated throughout 2024.

Products that align with sustainable values are also becoming more important, driven in large part by demand from younger travellers. Yet, defining ‘sustainability’ remains a grey area for many, varying considerably among individuals and across categories, so consumer transparency is key to allow for individual preferences and informed decision-making, explains Richter. For Gebr Heinemann, the company’s future-friendly beauty range combines sustainable products with a clear and comprehensible criteria, which is then communicated transparently and simply to shoppers.

The luxury shopping area in Gebr Heinemann duty-free at Istanbul Airport.

In luxury and fashion, iconic brands capitalising on travel retail’s international role have tended to dominate airports. Now, the influence of Gen Z is attracting luxury streetwear, athleisure and ‘gorpcore’ brands to the line-up.

Ganni chief commercial officer Louise du Toit says the brand is witnessing a rebound in travel among its customers this year. “This resurgence presents a great opportunity to tap into key cultural retail travel locations. Our data shows that Ganni clients are particularly interested in shoes and bags when exploring our travel retail destinations,” she says.

Catterall of Newmark Retail, which is facilitating Ganni’s expansion in the sector, points to appealing to Gen Z as a hot topic. “These are the commercially important passengers of the future, but at the moment research suggests they have no clear understanding of what duty-free or airport shopping means. Gen Z’s favourite beauty brands such as Elf, Glossier, Fenty and Tarte are not yet available in European duty-free, yet these are the brands they want to see and engage with,” Catterall says.

More brands should be integrated that resonate with this demographic, she suggests. Alongside this, Catterall proposes targeted marketing to help educate Gen Z about the duty-free experience, especially the price savings that Gen X and Boomers fully appreciate. “There will be some commercial risk to the retailers, but it can be managed — I wouldn’t encourage any airport or retailer to change their entire brand mix overnight,” she cautions.

Korean travel retail giant Shinsegae Duty Free has been tapping into younger consumers by way of exclusive collaborations with brands such as Off-White — but they’re not always successful. Shinsegae Duty Free PR director Jooyeon Ahn explains that, “Brands should consider launching products that meet diverse customer needs while aligning with their brand identity. They must design product line-ups that fit both current trends and existing styles, conducting pre-tests and continuous marketing to avoid failures, as seen with Maison Kitsuné’s golf line.”

Richter agrees: “These new categories are experiencing growth, and the portfolios are constantly being adapted and expanded to meet consumers’ needs. But it is important that brands stay true to their DNA and embed these new categories authentically within their product ranges. Some brands are already successfully doing so, and it is a trend that is here to stay.”

Key takeaways:

• Travel retail and duty-free sales are surging back after a prolonged period of post-pandemic uncertainty. Opportunities for luxury brands are centred around exclusivity in terms of product assortment, experience and engagement.
• The airport experience offers a special touchpoint for client acquisition and retention. Richter of Gebr Heinemann advises: “Travel retail… increases the global reach and the awareness of a brand. An important factor is a balanced mix between carry-over styles and seasonal novelties, which must be aligned with the passenger structures of the respective regions/airports.”
• Gen Z don’t appreciate travel retail as much as older generations. They require encouragement (including more Gen Z-targeted brands in airports) and a certain degree of education around the benefits of duty-free shopping.
• Euromonitor’s Lai suggests that, “Loyalty programmes and using data to drive customer engagement is crucial. Experience is at the core of luxury in general, so omnichannel, seamless in-store experiences are very important for understanding shifts in traveller behaviour and meeting their expectations.”

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French Restaurants Are in Vogue

In Paris, where fashion and food are sanctified industries, the two worlds are crossing, as designers open restaurants, restaurateurs attract the fashion crowd, and hybrid stores blur the boundaries entirely

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Tucked in a quiet side street , in the buzzy Sentier neighborhood of Paris’s 2nd arrondissement, you’ll find chic little boutique Halo . Constructed in 1750, the building has had a series of unlikely tenants and owners — the upscale Hôtel Osmond brothel, the Vatican, a leather atelier — before Victor Goyeneix and Matthieu Nicolaï opened the current shop in 2023. The space hosts a revolving roster of young designers, and as you enter, a photographer might be busy snapping shots of a model wearing the latest brand. Make your way across the pistachio-green carpet, slip into one of the changing rooms, push aside the back panel, and find a dining room under a glass roof, along with a staircase descending to a club and private dining room.

The other half of Halo, tucked behind the storefront, is a restaurant headed up by Victor Blanchet. Past the brown leather banquettes, through a window in a deep-green, Guatemala marble wall, the achingly fashionable chef can be seen sprinkling seafood-centric dishes with purple flowers and grilled herbs. Nearby, a designer works away at a sewing machine, drawing inspiration for their latest collection from the shared space.

This is not a restaurant with an ill-planned shopping concept tacked on. Nor is it a boutique with a meager speakeasy shoved underneath.

“We didn’t want to do things half-heartedly,” says cofounder Victor Goyeneix. “Halo is a fully fledged restaurant headed up by a proper, talented chef.”

The operation is the natural crossing of creative paths. Goyeneix and Nicolaï, who grew up in creative households (their mothers were a ceramics artist in the Basque Country and a concept store owner in Marseille, respectively), found a kindred soul in phenom Blanchet, who was adopted by French parents from Haiti as a toddler and started working in kitchens at 14, before notching time at three-Michelin-starred L’Arpège, one-starred Neso, and the latest season of French Top Chef .

“The founders’ youth appealed to me,” says Blanchet, his tattooed arms covered by crisp, branded kitchen whites, “but it was the combination of fashion and food that truly captivated me.”

Though this combination of personalities, space, and French Mediterranean and Basque cuisines may seem unlikely, Halo makes perfect sense in Paris, where fashion and food are sanctified industries. The last few years have seen a number of designers leaving fashion to open restaurants, restaurateurs looking to fashion brands to generate business, and hybrid stores like Halo blurring the boundaries entirely.

“Restaurants have become another element of fashion,” Goyeneix says. “It’s not just about a trend or a marketing ploy, but about art, design, and that human connection.”

Fashion folks have been ambassadors for particular restaurants over the decades, driving business with every paparazzi photo. Café de Flore, an 1880s cafe that’s among the city’s most iconic , became a stomping ground in the ’60s for Karl Lagerfeld and Yves Saint Laurent’s coterie . Fans of designer Azzedine Alaïa would rush to Chez Omar, opened in the Marais in 1979, hoping to bump into him, and the couscous restaurant remains on the fashion circuit after his death. Goyeneix points to designers like Olivier Rousteing and Simon Porte Jacquemus, who draw fans to certain spots today through social media in a similar way.

But some fashion moguls have made the leap from customers to full-time owners. They’re inspired, in part, by extra exposure for their brands. Chefs have become influencers in their own right, making them strong allies for the right designer or model.

“They don’t just want a good caterer, as it might have been the case before, but a proper chef whose image is in line with their image,” says artist Romain Joste, cofounder of the Broken Arm boutique and former cafe.

In the last few years, especially since the start of the COVID-19 pandemic, young, fashionable folks have also become more thoughtful about their lifestyles, to some extent shifting away from partying at Parisian clubs in favor of decent meals at earlier hours. It’s become imperative for fashion brands and influencers to truly invest their money and attention in quality cooking.

In the past, Goyeneix says, there was a stigma against fashion-forward restaurants; everyone assumed the food would be terrible. “But that’s a thing of the past,” he adds. Neo-bistros like Septime have become perennial favorites during Paris Fashion Week , as have spots like Folderol , an afternoon favorite among an influencer audience for natural wine and scoops of silky ice cream.

“Now food is fashion and fashion finally loves food,” says Lucien Pagès, founder of the eponymous Parisian fashion and lifestyle PR and communications agency.

When Joste and fashion vets Anaïs Lafarge and Guillaume Steinmetz established the Broken Arm in 2012 — which included a cafe offering soups, sandwiches, and meat and cheese plates — they didn’t intend to kickstart a generation of food-fashion hybrids. Their goal was simpler.

“The Broken Arm is about combining and sharing what we love,” Joste says.

This idea isn’t limited to Paris. Not long after the Broken Arm set up shop, lifestyle brand Kitsuné, created in 2002 by Gildas Loaëc and Masaya Kuroki, launched its first Café Kitsuné to go along with its music and fashion labels. Today the brand has an impressive 26 Café Kitsunes worldwide from Tokyo to Vancouver.

But the crossover is at its best in the fashion capital of the world, where major houses can pour money into Michelin-worthy restaurants. When François-Henri Pinault, CEO of luxury conglomerate Kering (Gucci, Saint Laurent, and Balenciaga), opened his art foundation at the city’s old stock exchange, the Bourse de Commerce , he called upon father-and-son chefs Sébastien and Michel Bras, known for their three-Michelin-starred Le Suquet . LVMH (Christian Dior, Loewe, Fendi) also folded high-end restaurants into its portfolio at its hotels, including the Cheval Blanc hotel in Paris, where it tapped chefs like Arnaud Donckele for three-Michelin-starred Plénitude and Takuya Watanabe for Hakuba .

For some fashion industry workers, a restaurant offers a natural escape from design without leaving the orbit entirely. Lorenza Lenzi spent several years at Chloé as personal assistant to the art director, and she would bake at Rose Bakery in her spare time. She eventually left to start her own catering service, a small cafe, and eventually restaurants Caché (Mediterranean) and Amagat (Catalan tapas). The two beautiful venues, hidden inside an old printing atelier in an out-of-the-way alleyway of the 20th arrondissement, are now hot spots.

But for others, a restaurant isn’t a departure at all, but an extension of their existing brand. The Broken Arm cafe was “a way for us to make that shared experience last a bit longer than browsing the items in our store, especially for people who come from far away, like Japan, to visit us,” Joste says. “We wanted to give them something more.”

Fashion designer Ralph Lauren’s restaurant, Ralph’s , functions similarly at his Paris flagship store in Saint-Germain. Opened in 2010, it’s popular among shoppers for its picturesque courtyard seating. But it also fits within Lauren’s overall vision, blending classic American dishes — lobster rolls, juicy burgers — with Parisian elegance in a 17th-century townhouse.

Thierry Gillier, founder of French fashion brand Zadig et Voltaire, offers the full lifestyle treatment at Château Voltaire , his 2022 foray into hotels near Opéra. The property isn’t just a chance for tourists to engage with the high-end brand; the 32-room hotel caters to locals, too (a necessity for any business opening during the COVID-19 pandemic) with a restaurant that serves decent food, made from well-sourced ingredients, at accessible prices.

Naturally, the hotel’s restaurant, Brasserie Emil , is usually seething with patrons decked out in supple pantsuits and leather miniskirts, feasting on red tuna tartare with avocado and ponzu sauce, Milanese escalope, and other Mediterranean-esque dishes.

“The fashion industry loves Château Voltaire because it is chic and low key,” explains Pagès, whose agency represents the hotel. “You can see lots of main actors of the industry there, but it’s not pretentious. It is of excellent taste, with an easiness that the fashion crowd appreciates.”

Collaborating with a fashion operation can be a huge moneymaker for chefs and restaurateurs.

“We thought the restaurant would be our main breadwinner, but hosting fashion events at the restaurant is what generates the most revenue,” Goyeneix explains. “Fashion brings an edge, which draws a certain level of tastemakers, which goes a long way to extending our circle and getting the restaurant known.”

But such a setup also makes restaurants vulnerable to the shifting whims of the fashion industry. In 2022, the Broken Arm co-founders decided to downsize the cafe space to make room for art, magazines, and books. They brought in a brand they loved, Dreamin’ Man , a cafe in the 11th arrondissement, to open a smaller takeaway window for coffee and pastries.

“What we love is the flexibility to keep being creative,” Joste says. For the founders, the space and food business were impermanent and malleable depending on shifting trends and desires.

Fashion thrives on innovation and change. Its business is based on the fickle interests of tastemakers. As chefs and restaurateurs mesh with the worlds of art and design, they risk leaping from one unstable industry to another, from the pan into the fire. But, as the two industries ebb and flow over one another, willing creative collaborators can generally count on a few incontrovertible truths.

“When it comes down to it, good people in good places create the vibes,” Pagès says. “Fashion is about being seen in the right place — and that won’t change.”

Originally from London, Rooksana Hossenally has been a Paris-based food and travel journalist and author for the last decade. Most recently, she launched a newsletter What’s Up, Paris? about places and people of Paris that have flown under the radar.

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A mom transformed a Philadelphia parking lot into Cinderella's castle, giving her daughter the most extravagant prom celebration of the year

• Treva Harris hosted a "Cinderella"-themed prom send-off party for her 17-year-old daughter Azar.
• The extravagant event featured a reflective stage, 20-foot trees, and over 150 guests.
• Prom send-offs are gaining nationwide attention but are extremely popular in Philadelphia.

Azar Harris didn't just celebrate prom . She got the royal treatment.

The 17-year-old from Philadelphia kicked off her senior prom night with a send-off party fit for a princess.

Her closest friends and family — at least 150, to be exact — were invited to a parking lot on Lancaster Avenue that had been transformed into a royal hall on May 24.

Lush carpet covered the floor, 20-foot trees with blue leaves stood in corners, and a reflective stage led to a replica of Cinderella's castle, where Azar emerged in a golden ball gown.

But the event wasn't the work of a fairy godmother. It was Treva Harris, Azar's mother, who hosted the prom party of the year.

"I'm kind of in awe about how much attention this has gotten," Treva told Business Insider. "It was just a little idea of mine that turned into this beautiful event."

View this post on Instagram A post shared by BOSS LADY (@_treva__)

There's no party like a prom

Prom has long been a part of American culture. But Gen Z has placed a new level of importance on the tradition, and in some ways, reinvented it, as Teen Vogue reported.

Young people are now documenting their prom experiences online, showing themselves choosing their gowns, getting ready the day of, and revealing their outfits to their peers.

In Philadelphia specifically, as Treva noted to BI, prom send-offs — or parties hosted before the actual event for families and friends to celebrate with their teens — are extremely popular.

And the bigger, the better. It's not uncommon to see students posing next to jets, helicopters, and luxury cars before their proms, she said.

But Treva and Azar wanted to stand out.

"When I got married in 2011, I had a 'Cinderella'-themed wedding, and Azar was my fairy godmother," Treva said. "For whatever reason, that came to my mind, and I was like, 'You know what? We could make this special.' So, we took that idea and built a theme around it."

Treva began preparations in February and sent guests keepsake invitations made from crystal-like acrylic.

"In my mind, I didn't think it was going to end up being so extravagant," Treva said of her party. "So I really didn't start too early on."

She also hired a variety of vendors, including Khadidra Muhammad's Priceless Event Planning .

"I knew it was going to be good, but I didn't know it was going to be that good," Muhammad told BI about her team's work, which started with a simple sketch.

But the bulk of the work happened last minute. Treva told BI that she didn't sleep the night before her daughter's prom and was on-site to help Muhammad's team begin setting up at 5 a.m. on Friday.

And it wasn't all smooth sailing.

"I ordered carpet a month and a half before. I thought it was baby blue," Treva told BI. "But the day it got delivered, the day of the prom, it ended up being teal. I could have cried."

Luckily, Treva found a vendor who delivered a white carpet that matched the space just hours before the party began.

And just like magic, the event came together in stunning fashion.

While Azar knew some details of her prom send-off — like its "Cinderella" theme — she didn't fully know the lengths her mother had gone to.

"I was overjoyed. I was elated," Treva said of the final event. "And the best part is that Azar didn't know what she was walking out to. I didn't want her to be nervous or overwhelmed."

"She knew that we decorated. She knew that she was putting on her dress and people were coming to see, but she had no idea what the decor looked like. She had no idea of the flowers, the trees. She knew nothing," she added.

Treva declined to share the cost of Azar's pre-prom party but noted that it "definitely cost more than you would spend on an average prom."

Prom send-offs mean big business

Muhammad, who typically works with celebrities, athletes, and influencers for events, said she had never heard of prom send-offs until Treva reached out to her in 2023 to work on a similar event for her son.

But now, after videos of Azar's celebration went viral online, business is booming with national inquiries.

"We have requests for prom send-offs up to 2028, and I'm like, 'You guys don't even know what date the prom is yet!'" Muhammad told BI with a laugh. "I had to make a post saying that we're not accepting any send-off requests until January the year of the prom."

Even Treva has been approached by people who want help planning send-offs for their kids.

But her goal was never to enter the party-planning business. She simply wants to make her children happy.

"There's a lot of tragedy in the world today, so I just want to put extra smiles on faces, especially for my children," Treva said. "Once they grow up, I have no more control over their happiness. So while I have a little control right now, I just do the best that I can."

Watch: Marriott International's Tina Edmundson tells Insider that the travel mindset has changed since the pandemic

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Kaia Gerber Perfected the Chicest Summer Uniform With Only 4 Pieces

By Héloïse Salessy

All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.

When she's strutting down catwalks or making a splash on the red carpet, you can find Kaia Gerber giving us lessons on how to nail off-duty looks with just the right balance of trendy pieces and essential wardrobe basics — and her latest appearance is the perfect proof.

On May 26, 2024, Kaia Gerber was seen in the Westside Heliport in New York City wearing what is going to be the uniform of the summer. True to her trademark style of understated chicness, Gerber opted for a look made of simple but impeccably cut pieces. Bonus points? It's super easy to recreate.

How do you copy Kaia Gerber's off-duty look this summer? You only need four timeless wardrobe staples: A pretty knit, black pants, ballet flats, a pair of sunglasses. And you're all set!

Gerber herself chose a cerulean blue button-down polo cardigan paired with loose black pants with an elasticated waist for extra comfort. Her accessories included timeless black ballerina flats, once again one of the star shoe trends, and rounded square black sunglasses.

While that covered all the bases, Gerber also wore two bags to complete her look: a large Celine monogram travel duffle and a black leather tote. Looking at her outfit formula, it's clear that Kaia Gerber has found the perfect look for stylish and comfy travel, and we can't wait to recreate it as summer vacations approach.

The best part about this outfit recipe is that you probably already own a lot of these pieces, but if you don't, these are our favorite picks:

Openwork gilet with polo-shirt collar

Basic knit short sleeve polo shirt

Linen blend straight pants

Out From Under

Hoxton Sweatpant

urban outfitters

Jeffrey Campbell

Swan Lake Mesh Mary Jane Ballet Flat

Delia Mary Jane Ballet Flat

54mm Rectangular Sunglasses

UO Essential

Oval Sunglasses

Urban Outfitters

This post originally appeared in Vogue France.

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Geographic coordinates of Elektrostal, Moscow Oblast, Russia

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Coordinates of Elektrostal in decimal degrees

Coordinates of elektrostal in degrees and decimal minutes, utm coordinates of elektrostal, geographic coordinate systems.

WGS 84 coordinate reference system is the latest revision of the World Geodetic System, which is used in mapping and navigation, including GPS satellite navigation system (the Global Positioning System).

Geographic coordinates (latitude and longitude) define a position on the Earth’s surface. Coordinates are angular units. The canonical form of latitude and longitude representation uses degrees (°), minutes (′), and seconds (″). GPS systems widely use coordinates in degrees and decimal minutes, or in decimal degrees.

Latitude varies from −90° to 90°. The latitude of the Equator is 0°; the latitude of the South Pole is −90°; the latitude of the North Pole is 90°. Positive latitude values correspond to the geographic locations north of the Equator (abbrev. N). Negative latitude values correspond to the geographic locations south of the Equator (abbrev. S).

Longitude is counted from the prime meridian ( IERS Reference Meridian for WGS 84) and varies from −180° to 180°. Positive longitude values correspond to the geographic locations east of the prime meridian (abbrev. E). Negative longitude values correspond to the geographic locations west of the prime meridian (abbrev. W).

UTM or Universal Transverse Mercator coordinate system divides the Earth’s surface into 60 longitudinal zones. The coordinates of a location within each zone are defined as a planar coordinate pair related to the intersection of the equator and the zone’s central meridian, and measured in meters.

Elevation above sea level is a measure of a geographic location’s height. We are using the global digital elevation model GTOPO30 .

Elektrostal , Moscow Oblast, Russia