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Your complete guide to supermarkets in Denmark: The bad, the not-so-great, and the okay

If you’re coming to live in Denmark or plan to travel for an extended period, you’ll almost certainly need to use a grocery store at some point — unless you fancy running up an eye-watering bill dining every night. And we’ve got to be truthful with you for a moment… supermarkets in Denmark aren’t always the greatest.

Denmark is home to several grocery store chains; while the country has a reputation for being expensive, you can find supermarkets for every kind of budget.

Even in Copenhagen’s city center, you’ve got plenty of options — but you’ll never need to drive, walk, or cycle far from one if you’re in a more remote part of the country.

So, are supermarkets in Denmark as bad as they say? What can you expect, and which chains are available? Let’s dig in and find out.

What are supermarkets like in Denmark?

Do you come from a country where you’re accustomed to multiple food choices in grocery stores, such as the US or the UK? If so, you might find that you’re in for a shock when visiting supermarkets in Denmark.

When you visit a Danish supermarket, you’ll typically only find a few options for each food item. You might also need to visit multiple grocery stores to get the exact type of produce you want in many instances.

You might not find this a massive issue if you live in Copenhagen or Aarhus , but the problem is a little bigger if you live in a smaller town or city.

Danish grocery stores vary in size. You’ll find larger grocery stores in shopping centers and a little further out of town — for example, Føtex has bigger outlets inside Frederiksberg’s shopping mall and Fisketorvet in Copenhagen.

However, inside city centers, you’ll find smaller shops on street corners — though it’s also possible to find bigger stores in these parts of the country.

In some countries, the staff at the cash register will help you pack your bags. If you’re expecting that kind of service in Denmark, you’ll want to get that thought out of your head.

The people working at these stores will help if you have a question, but it’s important to remember that Denmark is a society where equality is a cornerstone; you bought the food, and you’re more than capable of putting it into a few bags.

One thing that you might find annoying about supermarkets in Denmark is that queues are sometimes long. While this problem is by no means exclusively Danish, you might find yourself questioning why extra lanes don’t open.

Generally speaking, it takes a big queue before stores open additional registers.

In terms of layout, supermarkets in Denmark are pretty logical — for the most part. You’ll find fresh fruit and vegetables as you enter many budget stores, with frozen fish and meat close together.

Milk, yogurt, and Skyr are with the eggs and butter, and cheeses often have a separate section — though the latter can vary depending on the store you choose.

If you’re looking for spices in Danish supermarkets, you’ll find some choices — but not many. Moreover, spices are often quite expensive; your best option is to go to an ethnic store or bring them with you from abroad.

Denmark is one of Europe’s most expensive countries, and food items in Danish supermarkets are subjected to that notorious 25% VAT. However, many stores have good deals on perishables close to their expiration dates.

And if you have a registered address in the country, keep an eye out for free leaflets and papers advertising weekly deals.

The good news is that many items in Denmark are organic, and you don’t have to go to a specialist store to find these. Even discount supermarkets, such as Netto, offer food of this kind without a considerable price increase; look for “Økologisk” or “ØGO” on food items.

What are the opening hours for grocery stores in Denmark?

Supermarkets in Denmark usually have long opening hours; on weekdays, you can generally do your shopping from 07:00 or 08:00 until around 21:00 or 22:00, depending on the store you choose. On weekends, Danish grocery stores follow the same hours.

If you’re from a country where grocery stores are either closed or operate at reduced hours on Sundays, you’ll find Denmark a breath of fresh air. Supermarkets are open every day of the week, and they often open as early as 07:00 on Sunday too.

When in Denmark around public holidays, you’ll need to carefully plan your shopping. Most stores in the country are closed on Christmas and Easter; over Easter, many supermarkets are also shut on Thursday.

Do supermarkets in Denmark have self-checkout?

Many countries have adopted self-checkout systems to speed up the purchasing process, and you’ll see them in almost every UK supermarket. Some grocery stores in Denmark have self-checkout kiosks, but it’s nowhere near as widespread as in some other parts of the world.

Most Føtex stores have places where you can scan your items, and the services are available in both Danish and English. Some Netto supermarkets have the same feature, but you’ll have to strike lucky as many do not.

In some Danish supermarkets, you can scan your items as you go along. Meanwhile, others allow members to pay for their groceries without waiting in the manned queue.

When you use a self-checkout system in Denmark, you’ll need to remember that you must have your receipt to open the exit turnstiles. If you use the services in Danish, select “kreditkort” instead of “købekort” — even if you use a debit card.

You only need to choose Dankort if your bank has issued you one; you’ll know if it has because your card will have a red DK logo on the front.

What are the leading payment methods in Danish grocery stores?

Like the other Nordic countries , Denmark is mainly cashless, and you’ll rarely need to withdraw money from an ATM when you live here. Card payments are far more prevalent in supermarkets than cash, and every major chain will accept both VISA and MasterCard.

Danish supermarkets permit contactless payments, though the usual limit in this respect is 300 Danish Kroner. If your shopping totals more than that, you’ll need to enter your PIN number on the card terminal.

If you’re only visiting Denmark for a short period, you shouldn’t have issues using an international card — unless your bank has blocked transactions. To avoid foreign exchange fees and ensure that you receive the best rate, consider using a mobile-only bank like Revolut or N26.

While most Danes prefer to pay for their groceries by card, you can purchase your food with cash in most places. You’ll usually hand notes over to the cashier and put your coins in a dispenser at the front — which is also where you’ll receive any change you’re owed.

Are supermarkets in Denmark better than the other Nordic countries?

While Danish supermarkets are a source of irritation for many expats when they first move here, the Nordic countries aren’t known for excellent choices when it comes to grocery shopping.

Denmark has one massive advantage over the other Nordic nations: its land is much better for growing fresh produce. Danish grocery stores usually sell high-quality potatoes, carrots, and apples — all of which are pretty well-priced compared to other items.

Danish supermarkets also tend to have more choices than Norwegian, Finnish, and Icelandic supermarkets regarding high-quality meat. Pork is hugely popular, and you won’t find any issues getting bacon or mince.

Seafood is also widespread, though it’s perhaps not as good as in Norway.

While supermarkets in Denmark often have better choices than many of its Nordic siblings, Sweden arguably has a broader selection. So, if you find yourself in Copenhagen, you might want to consider visiting Malmö for the day and popping into ICA or Hemköp.

Unlike the other Nordic countries, Denmark’s laws are much more relaxed when it comes to alcohol sales. You can buy beer, wine, and spirits in supermarkets, and the country doesn’t have a state-owned monopoly — unless you visit the Faroe Islands .

What are the cheapest grocery stores in Denmark?

Now that we’ve covered the basics of grocery stores in Denmark, we can start exploring each of the leading chains in greater depth. To begin with, we’ll look at the least expensive grocery stores in Denmark — along with discussing their pros and cons.

You’ll also find out where each of these supermarkets is available.

Netto is one of the largest discount supermarkets in Denmark, and it also operates in Germany and Poland — along with previously doing so in the UK and Sweden. You’ll find Netto stores on several street corners in Copenhagen’s inner city and many of the suburbs.

Netto is widespread throughout Denmark; if you’re ever looking for a grocery store in the countryside, you’ll most likely find Netto before any other major chain.

Netto stores stock the essential ingredients you need to make your weekly meals. You’ll find basic portions of meat and seafood, as well as various frozen goods and dry items like pasta, rice, and oatmeal.

In Netto, you’ll also find numerous dairy products and a large selection of affordable beers . Moreover, you can buy household items like toothpaste and shower gel.

Most of Netto’s items are produced in Denmark. The selection at your disposal will depend on the store you visit; larger supermarkets are usually well-stocked, but the smaller ones can be a little more chaotic.

Good for: Beer, basic dry ingredients, and household items.

Bad for: Chicken, speciality items, and fresh fruit.

Availability: Nationwide.

If you’ve ever visited Norway, you’ll be familiar with REMA 1000. This supermarket chain has also built a significant presence in parts of Denmark, and you’ll find over 300 stores throughout the country.

REMA 1000’s offerings differ a little from Netto, but you’ll find many of the same items — and you won’t notice much in terms of the price difference.

Many of REMA 1000’s stores are roughly the same size, and you’ll find most of them in neighborhoods like Ørestad, Frederiksberg, and Amagerbro.

Like Netto, REMA 1000 is useful for basics like rice and pasta. You’ll also find a better selection of seafood in these stores, though Netto is probably a little better for household items.

If you’re looking for fresh meat, REMA 1000’s beef mince is about the same as Netto in terms of quality. However, its chicken — especially the marinated versions, is much better.

Good for: Basic food items, lower-priced meat, and seafood.

Bad for: Specialty items.

Availability: Nationwide, but predominantly outside of city centers.

Aldi is a German supermarket chain with a huge presence throughout Europe, and the store is popular throughout Denmark. The store sells simple food items and seasonal purchases such as clothing.

Aldi has a selection of stores in Copenhagen, but you won’t find as many as Netto or REMA 1000. You’ll also find Aldi on numerous small islands, such as Møn and Falster — along with several parts of Fyn and Jutland .

Price-wise, Aldi isn’t too different from REMA 1000 or Netto. However, the quality of items is a little higher than Netto — especially when it comes to fresh fruits and vegetables.

Good for: Fresh fruits and vegetables, basic food items.

If you’re looking for the best discount Danish supermarket, Lidl is perhaps your best bet. You’ll almost certainly be familiar with the name if you’ve ever lived in the UK, Germany, or Switzerland; the store has a huge presence throughout Europe and the US.

Lidl supermarkets in Denmark have a much broader selection of food items from abroad than the other discount grocery stores. Moreover, the stores are usually larger and laid out; their bakeries are also fantastic value for money.

In Lidl, you’ll find affordable seafood that’s high quality — along with other cuts of meat that fit in the same category. You’ll also notice a wider variety of spices, canned goods, and specialty items.

Lidl often has themed weeks, where you can buy foods from certain countries either at a discount or for a limited period. You’ll find a wide selection of Lidl stores in Copenhagen, but Odense and Aarhus have plenty.

If you’re looking for wine but you’re not interested in paying a premium, Lidl might be your best bet. You’ll find red and white wines from several countries, along with numerous beers.

Good for: International foods, higher-quality meat, and seafood, fresh fruits and vegetables.

Bad for: Lengthy queues at the checkout.

What are the best grocery stores in Denmark?

Now that we’ve covered the main discount supermarkets in Denmark, we can look at some of the higher-end options. Below, we’ve outlined three other grocery stores you’ll probably bump into when visiting Scandinavia’s southernmost country.

Føtex is one of the most popular supermarkets in Denmark, and it’s an excellent balance between price and quality for many items. You’ll find stores in most major cities, but the choice on offer depends on whether you visit a large or small shop.

Express stores — which you’ll typically find in city centers — often have the more expensive items on offer, along with less of a selection.

Inside Føtex, you’ll find produce mainly produced in Denmark. Its fresh fruit and vegetables are usually high in quality, and the store’s seafood is also good.

Larger Føtex stores typically have places where you can purchase freshly caught fish from a market, as well as packaged meals and more.

More sizeable Føtex stores also have big homeware sections. You can buy several items in these, such as bedding and items for your kitchen. You’ll often find the bigger Føtex supermarkets inside shopping malls, and the chain has several stores throughout the country.

Føtex stores usually have a self-checkout option, making it simple to pay for your items and head home.

Good for: Homeware, good-quality perishables.

Bad for: Spices.

MENY is more expensive than most Danish supermarkets — but if you’re looking for specialty items or unique meals, you’ll probably find yourself here at some point.

These supermarkets aren’t as widespread as the others we’ve mentioned on our list so far, though you’ll still find over 100 dotted throughout the country.

MENY serves high-quality meat and fish, along with items like pretzel hot dog buns. These stores are also a good place to visit if you’re looking for plants to spruce up your apartment and much more.

Like Føtex, MENY has a counter where you can buy fresh meat and various other specialty food products. Many of its stores are on Sjælland, but you’ll also find some on Fyn and in Jutland.

Good for: Fresh meat, specialty products.

Bad for: Everyday food items.

Irma is the most expensive store in Denmark, and it’s not common for the majority of Danes to regularly shop here unless they earn a hefty salary. Nonetheless, it’s a good place to purchase specific items that you can’t find elsewhere — especially if you’ve got a special occasion to celebrate.

Many people also shop at Irma for its organic foods, and you’ll also find a wide selection of wines on offer. Like Føtex, you have a much wider selection if you go to one of the larger stores — though you’ll find a couple of smaller outlets as you walk around Copenhagen.

Irma used to have stores in Jutland but has since closed them to focus on Sjælland. The majority of its supermarkets are in and around the capital.

Good for: Organic produce, wine, specialty products.

Bad for: Budget-friendly shopping.

Availability: Sjælland.

What other grocery stores will you find in Denmark?

In addition to the grocery stores we’ve already mentioned, you’ll find a couple of other places to do your weekly shopping in Denmark. We’ve listed four other popular chains that might have what you’re looking for.

Brugsen is a supermarket chain operated by Coop. In addition to SuperBrugsen, you’ll also find SuperBrugsen and Dagli’Brugsen.

None of the Brugsen stores are as commonplace as some of the other supermarkets we’ve already mentioned. However, you’ll find them spread out across the country; if you’re looking for somewhere to buy food quickly, you’ll probably run into one if you don’t see any of the others first.

Good for: Quick food purchases.

Kvickly is another supermarket chain operated by Coop. While its roots began in Sweden, the store has been in Denmark for over 60 years.

Like Brugsen, Kvickly isn’t as widespread in Denmark as the likes of Lidl, Netto, and so on. However, its stores tend to be pretty big and offer a wide range of products. You’ll find several dairy items in Kvickly stores, along with well-priced meats and various delicacies.

Many Kvickly supermarkets also sell other items, such as bicycles.

Good for: Daily or weekly shopping.

Bad for: Well-priced fresh fruits and vegetables.

Fakta is another store chain operated by Coop, but it’s typically designed for people looking to make smaller meals rather than a large weekly shop. You’ll find various stores dotted throughout the country and several deals each week.

Good for: Simple meals.

Bad for: Large weekly shops.

SPAR has several stores throughout Denmark, though it’s largely more popular in Jutland than on Sjælland — especially in the northern part of Jutland. Like Fakta, SPAR primarily targets people looking to purchase convenience food items.

Bad for: Large weekly shops, specialty items.

Supermarkets in Denmark have less choice than in many countries, but at least there are options

So, there you have it — that’s our ultimate guide to supermarkets in Denmark!

Danish grocery stores don’t have as large a selection as you’ll find in many countries, such as the US or the UK. And, generally speaking the selection, service levels and quality of produce isn’t as good either.

However, you will find that organic food is more accessible and there’s a range of supermarkets to cover every budget.

Your choices will differ depending on where you live, but you should typically try to shop at the larger outlets as these have a bigger selection of choices.

Although Denmark is in the EU, many people mistake the country for also being part of the Eurozone. However, this is not true — though the history is somewhat complicated. Why not read all about Denmark’s relationship with the Euro here ?

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Uncover Denmark’s Top Three Supermarkets: A Traveler’s Guide

Thinking about traveling to the beautiful land of Denmark? Or, perhaps you’re already there and need some insider tips on where to stock up on delicious Danish delicacies and everyday essentials. No worries! This post will guide you through the three biggest supermarkets in Denmark with specific tips that’ll make your shopping trip a breeze.

Table of Contents

Supermarket culture in denmark, netto: for budget-conscious backpackers, føtex: for foodies seeking quality, bilka: one-stop shop, what to buy at danish supermarkets, doing groceries in denmark.

Supermarket culture in Denmark is characterized by its emphasis on sustainability, quality, and practicality. Danish supermarkets are well-stocked with a wide range of goods, with a strong focus on local products as well as organic and eco-friendly options. The Danes value fresh produce, and this is reflected in the abundance of fresh fruit, vegetables, dairy products, and baked goods available. In addition to this, many supermarkets also offer a variety of international food items catering to the diverse tastes of consumers.

Supermarkets are usually open until late hours to accommodate busy schedules. Shopping is often done on a day-by-day or few-days basis rather than in large weekly hauls. Many Danish people also take advantage of online grocery shopping for its convenience and efficiency.

“Danish supermarkets shine with simplicity and sustainability, where freshness meets convenience, and eco-consciousness bags the day!”

The use of reusable bags is widespread in Denmark as part of their commitment to reducing plastic waste. The supermarket culture is hence reflective of the overall Danish ethos – simple, efficient, environmentally conscious yet maintaining high standards.

Welcome to Netto , a popular Danish supermarket, celebrated for its affordability without compromising quality. With over 500 stores across Denmark, Netto is a reliable stop for travelers looking to grab everything from fresh produce to ready-to-eat meals.

Why You’ll Love It : Netto is perfect for budget-conscious backpackers. They offer a broad range of both local and international products at affordable prices.

“Discover Denmark’s delightful deals at Netto! A haven for backpackers, it’s a marketplace of quality, affordability and variety. Remember, every Thursday is a surprise with new discounts in the ‘Spotvarer’. Happy budget-friendly shopping!”

Travel Tip : Don’t miss their weekly specials! Every Thursday, they update their ‘Spotvarer’ (spot goods) section with new discounted items – it could be anything from chocolates and cheeses to kitchen utensils.

If you’re someone who loves high-quality food products, then Føtex is your go-to supermarket in Denmark. Known for their excellent selections of fresh meat, fish, bakery items, and gourmet cheese, Føtex ensures top-quality foodstuffs.

Why You’ll Love It : Føtex has a fine selection of organic produce and gluten-free options too! It’s also home to an in-house bakery where you can find freshly baked bread – perfect for a quick breakfast!

“Discover the joy of fresh flavors at Føtex, where quality meats, gourmet cheese, and freshly baked bread turn any meal into a feast. Embrace healthy living with their organic and gluten-free treasures.”

Travel Tip : If you’re a wine lover, check out the extensive wine section. Plus, try visiting on Fridays when they often have taste tests throughout the store!

Related posts:

• From Smørrebrød to Köttbullar: A Journey through the Diverse Tastes of Scandinavian Cuisine
• The Art of Kaffe: Coffee Traditions and Finest Coffee Houses in Scandinavia
• Top Spots for Savoring Authentic Danish Sausages in Copenhagen

Lastly but certainly not least is Bilka , one of Denmark’s largest retail chains offering vast product ranges spanning groceries, clothing, electronics, toys and much more besides.

“Find it all under one roof – from gadgets to groceries, Bilka makes stocking up a breeze!”

Why You’ll Love It : Bilka is essentially a supercenter where you can purchase almost anything under one roof – making it perfect if you’re stocking up for an extended stay!

Travel Tip: Got kids? Visit Bilka on weekends as they often organize fun activities for children while parents shop peacefully.

Venturing into a Danish supermarket can be an exciting endeavor, especially for those who are unfamiliar with the country’s delicacies. These marketplaces are bursting with a myriad of local favorites and international classics that make shopping an absolute delight. If you’re unsure what to buy during your next visit, this guide will help you navigate through the various sections of Danish supermarkets.

Firstly, Denmark is famous for its dairy products. Therefore, the dairy section in your local supermarket can’t be missed. Look out for “Smør”, their rich, creamy butter used widely in Danish cooking and baking or try “A38”, a popular Danish cultured buttermilk product. The cheese aisle will welcome you with aromatic wafts of Havarti and Danablu – two globally acclaimed cheeses native to Denmark.

“Venturing into a Danish supermarket, you’ll voyage through aisles of delightful dairy, befriend the bountiful breads, and marvel at meaty treasures. It’s a flavorful adventure, one buttery smør and cultured A38 at a time!”

Another staple found abundantly in Danish supermarkets is Rye Bread (“Rugbrød”). This hearty bread plays a crucial role in Denmark’s most famous dish – the open-faced sandwich or “Smørrebrød”. No trip to a Danish supermarket would be complete without grabbing some Rugbrød from the bakery section.

The preserved meats section is another treasure trove not to miss out on. Known locally as ‘Pålæg’, these cold cuts are often served on top of the aforementioned Smørrebrød. Here you’ll find everything from traditional ham and salami to more unique offerings like liver pate (“Leverpostej”) and rolled seasoned pork belly (“Rullepølse”).

Now that we’ve uncovered these Danish shopping gems together remember; no matter which supermarket you choose – each holds its unique appeal catering to different needs and budgets.

“Exploring Danish supermarkets is not just about shopping, it’s a journey into the heart of Denmark; they’re a key ingredient to savouring your stay.”

Remember when planning your visit or stay in Denmark (or any foreign country), understanding local supermarkets can really enhance your experience by enabling cost-saving and efficient time management.

Whether you’re cooking up cozy meals in your Airbnb or simply snacking while exploring this Scandinavian beauty – make sure these supermarkets are added to your Danish itinerary!

Last Updated on July 2, 2023

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I'm a passionate travel blogger captivated by Scandinavia's stunning landscapes, diverse cultures, and Viking history. I explore offbeat destinations in Norway, Sweden, and Denmark, providing authentic insights into Nordic life. When not adventuring, I share my experiences, photos, and love for Scandinavian cuisine. Join me as I uncover Scandinavia's hidden gems and magic!

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Top 9 Best Supermarkets in Denmark

Here is a comprehensive list of the must-visit supermarkets in Denmark . Make sure to include these in your itinerary for a fun-filled and meaningful journey.

Although tourists visit Denmark mainly for its natural destinations , some take a side trip to its numerous supermarkets. Of course, these modern structures come with unique products and services that will give newbies a feel of Denmark’s modern life. Expect trendy items, but there are also stalls offering locally-made products. These are ideal souvenirs for keeps.

But about budget-travelers ? Don’t worry. In this article, we’ll show you some of the high-end supermarkets and those that are budget-friendly. There are options so you can save more money and enjoy other things unique to the country.

Many of the supermarkets are also a stone’s throw away from tourism amenities. It’s another reason to have random strolls to learn more about the country’s culture and history .

Here we go.

Table of Contents

            View this post on Instagram                         A post shared by ALDI Danmark (@aldidanmark) on May 2, 2019 at 3:59am PDT

Among the supermarkets in Denmark , Aldi is considered the most budget-friendly option. However, there is a limited selection and variety of goods and services. But it’s a good start for those budget-conscious persons to buy some essentials before proceeding to other supermarkets.

Aldi has multiple branches and most of which are on the smaller side. Because of its more traditional setup, Aldi does not offer home delivery and online shopping . But because of its different branches, tourists can easily access it from most points in Copenhagen . The store typically opens from 8 AM to 8 PM.

2. Netto Stores

Netto is also one of Denmark’s most popular and can be found in almost every major neighborhood. It’s also a budget-friendly option, and most of its stores are on the smaller side. But here is the catch. The stores are almost packed with the needed essentials for both households and companies.

The store also advocates for sustainable farming; thus, it offers various organic products. The management aims to make organic products affordable and accessible to everyone. Netto Stores typically open from 7 AM to 10 PM. They also don’t offer home delivery options and online shopping.

Fotex is a combination of a department store and a supermarket, selling various goods and services. Among these are cosmetics, clothes, and electronics. Most Fotex stores lean on the bigger side, thus, expect more types and options. Fotex is also a popular hub for organic products, ranging from fruits, vegetables, and meat.

Organic farming is becoming popular in Denmark, thus, many stores are also keeping up with the trend. Looking for wines and other alcoholic drinks? Fotex stores have some of the best, many of which are imported from wine-producing countries like France .

The store generally opens from 8 AM to 9 PM. They offer online shopping, and you can have avail of their free delivery program when ordering a minimum value of 1000 DKK.

4. Super Brugsen

Super Brugsen is also at the forefront of advocating sustainability, especially in food production. Thus, many of the products they sell are produced organically or without harmful chemicals such as pesticides. They also source their cosmetics from producers that operate following the natural processes.

Aside from the organic products, Super Brugsen also has a wide selection for wines and alcoholic drinks. One can find almost everything here, including household needs. The store opens by 8 AM and closes by 11 PM.

Through Coop, customers can shop online, and the average shipping cost is 14 DKK. For those who order products worth over 800 DKK, delivery is free.

Kvickly is one of the high-end supermarkets in Denmark, offering almost everything, including bikes, food, and cosmetics. Because the store sells premium products that are sourced from famous brands, expect higher prices.

Most of its stores are on the larger side, and one can find them on some of the major points in Copenhagen and other cities. Its stores typically open from 8 AM to 8 PM. For those who would like to shop online, check out Coop. Home delivery costs start from 14 DKK. When buying products worth more than 800 DKK, shipping is free.

Irma is one of the few high-end supermarkets which also advocate for sustainable agriculture. Almost all of its products are produced organically, including fruits and vegetables. It also sources its textile products and other items from factories with environmental and ethical standards.

Most of Irma’s stores are on the smaller side, but tourists can source almost every product they practically need. The store opens from 7 AM and 8 AM to 10 PM. Through Irma Coop, customers can avail of the online shopping option. Shipping costs commonly start at 14 DKK, and for orders which are over 800 DKK, delivery is free.

7. Rema 1000

            View this post on Instagram                         A post shared by REMA 1000 Danmark (@rema_1000_danmark) on Jul 5, 2018 at 11:13pm PDT

Although not as widely spread as Fakta and Netto, Remo 1000 is an ideal stop for both high-end seekers and budget-conscious travelers. It has a good selection of products, and most of its stores are on the larger side.

One can find almost every practical item here, including products for pleasure. Opening time starts typically at 7 AM to 8 AM, and the store closes by 9 PM to 10 PM. The store is one of the cheapest options which offer home delivery and online shopping.

Most stores of Lidl are on the bigger side, and one can find almost everything needed, even travel essentials . Unlike the other stores, Lidl doesn’t have a wide selection of organic products or items. But at least, it’s an ideal start for shopping for modern needs before checking out other supermarkets. Lidl opens from 7 AM to 8 AM and closes by 10 PM. They don’t offer options for home delivery and online shopping.

Meny is another high-end supermarket that boasts high-quality products and an excellent variety of fresh meat and vegetables. Expect the freshest quality of commodities as the management prides the supermarket that way.

Meny’s stores can vary in ranges and sizes but almost all offer practically almost everything one needs. It opens from 7 AM to 8 AM and closes by 10 PM. The store does not offer home delivery and online shopping options.

Now those are just some of the must-visit supermarkets in Denmark. Don’t miss out on visiting them to chance on the latest products or items. Not just that, tourists can also get Danish-inspired souvenirs.

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Do you want to travel around scandinavia start here, can’t decide where to go check out these posts.

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Evan Kristine a.k.a Pretty Wild World is a professional travel blogger with over 10 years of experience in content creation. Originally from the Philippines, she's been living in Finland for 15+ years working as a chef and entrepreneur in Tampere, Finland.

She's an expert in Finland travel and explores the country often sharing her insights and tips in this blog and social medias. She also splits her free time either going for weekend getaways in Europe or galavanting to different European destinations on her holidays. All her useful Europe travel guides are also in this blog!

Evan Kristine is also the food blogger behind at The Kitchen Abroad and on her free time, she enjoys decorating her 75m2 apartment and shares her experience over at Solía Avenue .

A true master of her own life and despite her busy schedule juggling life as a chef, blogger, and entrepreneur, she still finds time to read 50+ books a year and indulge in several hobbies like hiking, working out, yoga, and painting.

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Visiting Denmark? Buy Groceries Like a Local at the Best 11 Supermarkets in Denmark

By Kristian Ole Rørbye

Published: November 4, 2022

Kristian Ole Rørbye

Kristian is from Denmark but now lives in Thailand. As a foreigner in another country, he knows the need to get a good start, especially in finance, such as taking out loans, buying a car, and finding the best internet at a reasonable price.

Are you visiting Denmark on vacation or temporarily relocating for work? Maybe you’re a native Dane looking to switch up your grocery shopping experience due to changing needs or living locations. Whatever the case, acquiring high-quality groceries at affordable prices is essential for sustaining a happy and healthy life. 

However, where do you start your search for a good supermarket? How do you know which supermarkets are favorable and which ones are best to avoid? What better way to get a handle on the best supermarkets than looking to the locals for guidance? So, that’s exactly what we did. 

Are you ready to learn which supermarkets the locals rely on most? Start putting together your grocery list and check out our compilation of the top 11 supermarkets in Denmark . 

Key Takeaways

• Go to SuperBrugsen for the best steak and wine.
• For the healthiest fish and vegetable options, choose the IRMA grocery store.
• Denmark’s ALDI supermarket is committed to sustainability

Overview of the Best Supermarkets in Denmark

The multiple kinds of supermarkets in denmark.

Below, you will learn about the top 11 types of supermarkets you can check out in Denmark. You can pick your favorite shop and buy the food and drink you need. 

SuperBrugsen

The SuperBrugsen store is a large supermarket chain in Denmark operating under Coop Denmark. At the start of 2018, the supermarket chain consisted of 235 stores. Essentially, SuperBrugsen is one of the largest chains in the country.

However, that is a drop from the original 327 stores available when the stores first opened.  

The Sailing Group owns the Danish hypermarket chain Bilka. Here, you can find typical foods like dairy (cheese, milk, yogurts) along with bread, grains, meat, and fish. As of August 2018, Bilka has operated 18 warehouses. Furthermore, the chain has other vendors like opticians, bankers, and pharmacists.

As of 2019, Fakta has operated 370 stores in Denmark. Coop Danmark owns the supermarket chain. You can find these stores anywhere around the nation. Here, you can enjoy meat, fish, and pasta.

However, as of September 2022, the company Coop Danmark announced that the Fakta stores would be closed. 

Netto is the largest grocery store chain in Denmark. As of 2019, the chain operated 505 shops. The Sailing Group owns all of the Netto shops. 

You can purchase bread, pastries, salads, desserts, and drinks here.

Fun Fact: The Netto store stays open later in the evenings and on weekends compared to other grocery stores in Denmark.

Kvickly is a department store chain with 79 warehouses across Denmark as of May 2016. The chain has been in business since 1961 and serves various products, including wines and delicacies. 

Good to Know: Pick your favorite chicken, steak, or wine at the store.

The history of the Irma grocery store chain dates back to 1886, when Karen Marie Schepler opened a shop for the brand. It began by selling eggs and milk. Then it began selling tea and sugar. 

Fun Fact: The store sells a wide range of organic and specific products under a private label. 

Føtex is yet another chain of supermarkets in Denmark. The company first began operating in 1960 when it opened its initial store in the city of Århus. By 2006, the Føtex business operated 76 stores across Denmark.

You can get chocolates, fruits, wines, bread, coffee, and more here. 

Founder Odd Reitan opened the first REMA shop on February 15, 1979. The REMA 1000 chain has a mission to keep it simple and not stress about decorating its stores. 

Its focus on simplicity allows for cost savings while investing in high-quality foods, drinks, and other products. If you want impressive wines and fresh vegetables, REMA 1000 is the perfect chain.

Denmark’s Spar chain operates multiple food retail stores around the country. It began operating in 1954 in the Netherlands. By 2021, Spar began running 13,623 stores in 48 countries around the globe. That year, the company's financial profit increased by 3.3 percent compared to 2020. The headquarters of Spar is located in Amsterdam. 

The German family-owned ALDI s upermarket chain operates over 10,000 shops in 20 countries. In Denmark, you can get all sorts of products from ALDI, including

• Coffee and teas

The brothers Karl and Theo Albrecht founded the ALDI chain in 1946. By 1967, the company began expanding internationally. ALDI Denmark also commits itself to improve sustainability with a mission to reduce food waste and deforestation.

Dagli'Brugsen

In 1991, the Coop Danmark company spun off its Brugsen stores and began operating smaller stores named Dagli’Brugsen and larger shops named SuperBrugsen. In 2016, however, four stores were re-branded back to Brugsen shops. You can expect to find all foods at the small shop, including grains, cereals, meats like lamb, coffee, or fresh veggies.

Which Supermarkets Deliver in Denmark?

Føtex is a supermarket chain that delivers food in Denmark. However, you can also use multiple mobile apps to deliver groceries to your home. Popular grocery delivery apps in Denmark include

• Aarstiderne
• Coop dk.MAD

If you’re looking for grocery delivery services, try these mobile apps. 

Related : Grocery stores opening hours

Frequently Asked Questions (FAQs) About Top Denmark Supermarkets

Check out the answers to several common questions about the best supermarkets in Denmark.

Are groceries expensive in Denmark?

Denmark has very expensive prices for all types of products, including groceries. If you come from the United States and taking a vacation in Denmark, you can think of every grocery store in Denmark as a Whole Foods. The prices for groceries here resemble the costs of Whole Foods.

What shop is famous in Denmark for groceries?

Denmark's most famous grocery shops include ALDI, Netto stores, Fotex, and Kvickly. Several of these grocery stores act as department stores, selling cosmetics, bicycles, clothes, and electronics.

What famous brand comes from Denmark?

LEGO is one of the most famous brands that comes straight from Denmark. The LEGO brand has become a common toy for children around the globe. The company has headquarters in Denmark and has been in business for more than 85 years.

If you want the best quality food with the most variety at a good price, consider purchasing your groceries at one of these 11 best supermarkets in Denmark. Denmark locals give these shops their stamp of approval.

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Dejlige Days

Favourite places, new discoveries and all that delights, guide to danish supermarkets.

‘Posh’ supermarkets – Irma and Meny

By this I mean the ones that sell a more upmarket range of products and can have the price tag to match, in many cases on everyday products. I like to buy food from these stores at times. I like the quality of Irma products but there isn’t a very wide selection and Meny also has probably the widest selection of groceries in the city. If you are looking for English or American foods or an experience that is closer to these country’s supermarkets then a visit to Meny at the Rotunda is for you. This is the only supermarket location to have dual signage in English and Danish as 25% of the customers are expats. You will find a cheese, fish, meat and deli counter in this store too, something that is rare in other supermarket chains.

Bigger Supermarkets – Kvickly , Føtex , Bilka , Super Brugsen

These are the ones with larger stores offering more than just food with clothing and homeware sections. Kvickly is the biggest bike seller in Denmark and a great place to get affordable kids’ bikes. Much the same selection of daily groceries as the discount supermarkets but a wider and more reliable selection. The exception is Bilka at Fields which is the closest you will get to a hypermarket type store here.

Discount Supermarkets – Fakta , Netto , Aldi , Lidl , Rema 1000

Discount supermarkets here are not to be sniffed at. They are still nicely laid out, clean and tidy and in recent years have offered the same selection of food and household cleaning items as the other stores but at a lower price. I tend to do most of my shopping at Netto, Aldi and Kiwi. The specials they carry in Netto are particularly good both on food and toys etc.  One thing, don’t expect to find the same special products in again so destroyer tactics are always worth considering especially on special shampoos for example. I find  Lidl at little disappointing for everyday groceries but it may be the ones I have been to. Aldi’s face creams are amazing too!

Normal, a new player on the market, is worth noting for toiletries and cleaning products.

Mini supermarkets – Irma City/Lille, Fakta Q, Netto Døgn, Local Brugsen

Many of the supermarkets have little brothers, usually smaller, stocking more basics and open longer hours.

Online – Nemlig , Irma and  Årstiderne

Online grocery shopping took a while to get to Denmark but now there is a tiny selection to choose from. Nemlig.com is probably the best. They are not tied to one supermarket so you get a good range of products, you can book an hourly slot and they have always been reliable for me and they carry the shopping up to your door. Irma also have an online delivery service and if you are looking for fruit and veg boxes then Årstiderne is the place.

Other things to note

There isn’t the same kind of loyalty card system here as in the UK but you can collect stickers in some stores such as Netto to buy some special products at a discount (currently it is Rituals products) and some also give away little packs of themed cards for kids to collect (a very cynical marketing ploy). You can also get members cards, which you may pay for in the first instance, and then get discounts in store with them. I know that Kvickly and Kiwi offer these.

Hard alcohol/spirits are not on the shelves in the supermarkets and you need to go to the kiosk at the front of the big stores or ask at the till in smaller ones for these drinks.

There are, of course, lots of little greengrocers around the city and I favour these for my fresh fruit and veg if I can.

To get an idea of the type of products, prices and discounts in the supermarkets near you the aviser – either the ones through your door or the online versions if you want to save trees – are invaluable.

Discounts here are a cut in the normal price not bulk buying.

I hope this guide helps, do leave a comment if you think I have missed something.

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Love reading your blog ! Supermarkets are quite different in Denmark to the UK aren’t they ? My favourite still has to be Irma. When we came to København for our summers, I would always run errands to Irma for my Mormor ! Loved Brugsen too but noticed there weren’t so many around when we were in DK København this summer x

Aarstiderne also provide “måltidskasser” – a weekly delivery of groceries that come along with recipes, such one skips the hustle of figure out what food to make, as well as buying the required groceries (except for basic stuff like oil, vinegar, flour, salt and pepper).

these boxes come in a rather large variety – from “quick food”, weight loss, through veggie and lowCarb to exotic food – see for yourself at http://www.aarstiderne.com/MaaltidsKasser/

The Coop Kort is worth getting if you shop at the coop shops irma, super brugsen, fatka etc. there are card holder specials and you get points which build up quite quickly.

[…] Meny and Irma (both of which are considered ‘posh’ supermarkets) according to the Dejlige Days blog. Still figuring out what my new essentials are going to be. I have bought myself some spelt flakes […]

I know this post is quite old, but we are going to Aarhus next week and thought that we might be able to get a grocery delivery to our house to save a trip to the supermarket with 4 kids under 4! Does anyone know if a store has a site with English for ordering home delivery? I’ve found the supermarkets but can’t seem to order in English. Maybe we’ll chance it and have a few surprises in the delivery 🙂

[…] because I had just replaced the batteries inside (cost me 30 DKK for the 2 AAA batteries from the expensive supermarket Irma )! Sigh. Thankfully, I work near a dollar store and was able to pick up a cheap clip-on for only […]

Having just moved to Denmark from the UK and spending last night looking through the local supermarket’s advertising brochures at my Mother in Law’s, this is a timely piece for me, and it popped up on my Facebook feed… I like the style of the Danish supermarket, they seem somehow calmer than their British counterparts. I also like that, as you say, the discounts are cuts in prices and not the 2-for-1 or bulk buy style you get in the UK. Always a pleasure to read your posts both here and on The Local, so thank you.

IT IS VERY USEFUL FOR ME

I find Netto more “fun” than the other budget supermarkets – they have a pretty big range of organic and free-range stuff (mostly under the Løgismose label) and often have odd and interesting things in the centre-aisle – like Scottish marmalade and English beer.

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A guide to shopping in Copenhagen

Shopping in Copenhagen is a mix of cobbled streets, independent boutiques, fashion and design powerhouses that has put Copenhagen on the map as one of the world's most inviting capital cities. And don't forget to stop for pastry-shaped snack breaks - you're going to need them!s 

Photo : Kim Wyon

Five great museum shops

Start your shopping tour somewhere a little different - in a museum! Copenhagen's museums and galleries are blessed with beautiful shops giving you the chance to take piece of Danish design home with you.

L ouisiana has a wonderful design, art and lifestyle shop that is worth the trip all on its own, or a little closer to Denmark is the newly refurbished Design Museum Danmark , who's gift shop is a total dream! The Danish Architecture Center is also a mecca for design lovers, and the National Museum of Denmark is a great stop if you want to buy a coffee table book about Danish history, jewellery inspired by Viking art, and other cultural items. 

You could also take a trip out to Arken  Museum of Modern Art, which has great kids and lifestyle items in its museum shop, or visit  Glyptoteket  which has some wonderful books in its shop as well as a great cafe. Combining shopping, art galleries and a bite to eat is an easy way to spend the day. 

Photo : Ganni - VisitCopenhagen

Seven great Danish fashion brands

Danish fashion has been making waves internationally, and a visit to the flagship brand stores is a great way to experience them first hand. Shopping in Copenhagen is pretty easy, as everything is pretty close by either walking, by bike or by metro.

The Danish fashion houses are located side by side with small design shops in the heart of the inner city, and you'll find everything from edgy interior design such as HAY House  to classic mens and women's fashion such as  Mads Nørgaard , along with colourful big-name brands  Stine Goya  and Ganni  (pictured above). 

In the same area, you can also discover hip men and womenswear brand Wood Wood (and its archive store, Wood Wood MUSEUM ). While in Christianshavn, Ganni Postmodern is an archive shop for the same brand. That's all just scratching the surface when it comes to Danish fashion and design - for a full rundown, take a look here .

Photo : Mathias Brandt

Six of the best shopping streets in Copenhagen

You have a lot to choose from. Start at Strøget , Europe's longest shopping street, which runs through the centre of the city. It's a good place to shop if you're looking for major international brands such as LEGO, H&M and also the Harrods of Danish design, Illums Bolighus . Hot tip - for the best Copenhagen shopping experience, don't miss the side streets off Strøget, and particularly the street Strædet that runs parallel to it, for unique boutiques and vintage shops.

Nørrebro is a great place to shop unique boutiques and vintage shops too - try Blågardsgade , Jægersborggade  and Elmgade  in particular. And for a taste of central Vesterbro, Istedgade  is a delightful place to shop, with a mix of design stores, fashion boutiques, bakeries and second hand shops. Just nearby, Værnedamsvej  is a delightful street (sometimes called 'The French Street') full of fashion shops, delicatessens and great eateries. Just the thing you need if you've been shopping all day!

Photo : Daniel Rasmussen / Copenhagen Media Center

Four delicious foodie haunts

Of course, shopping in Copenhagen is not just about fashion or interior design, food as at the heart of everything here! Forget your typical supermarket shop - if you're lucky to be staying somewhere where you can cook for yourself, Copenhagen is the place to go wild when it comes to buying food. It also makes a great souvenir (but check your weight limit if you're planning to take a lot of rugbrød home with you!) 

Torvehallerne , the city's marketplace, has fresh food stalls alongside an oyster bar, a specialist French cheese shop, smørrebrød stands and more. Don't miss the tacos at Hija de Sanchez or pastries at Albatross og Venner . If you need specialist ingredients, you'll find them there.

If your taste is for sweet things, you're also spoiled for choice. Among the city's many bakeries, there are a few special spots to hunt out. In Østerbro you will find  Leckerbaer , a bakery that serves the most delicious gourmet cookies made by Michelin chefs Jakob Mogensen and Gabi Bär Mogensen. And for a cardamom bun there's no better place to go than Juno nearby. You could also go to Refshæløen and seek out Lille Bakery , a sweet bakery with fantastic baked goods and pastries to eat in or take away, or swing by Hart Bageri  by the Opera House close by or their original store on Gammel Kongevej. Another outstanding bakery with a noma connection is Benji , right in the heart of Nørrebro. 

Shop til you drop in Copenhagen

And there's more. If you need more inspiration on where to shop and what to buy, let our personal shopping guides help you out!

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International Staff

Grocery shopping in denmark.

Imagine you arrive in Denmark after many hours of travelling, you unpack your bags at your new accommodation, and head out to find a grocery shop so you can stock up the empty fridge.

Imagine you arrive in Denmark after many hours of travelling, you unpack your bags at your new accommodation, and head out to find a grocery shop so you can stock up the empty fridge. You see a shop called Netto, that looks a lot like a grocery shop. Perfect. But as you walk towards it you realise there is also a shop called Rema, and next to Rema is a shop called Lidl, and further down the road is a shop called Føtex, and they also sell groceries at the 7Eleven you just passed.

In Denmark there are almost 20 different kinds of grocery shops. That can seem quite overwhelming if you arrive from a country where you are used to only a few large supermarket chains. While the shops here are many, their grocery selection are quite similar. If you’re looking for a specific herb for your Asian cuisine, a Middle Eastern spice, or a large variety of legumes, then you will need to visit a speciality store.

In this article, we dig into grocery shopping in Denmark to help you make sense of the many grocery shops, their selections, and their prices.

The grocery sector in Denmark consists of five grocery groups: Salling Group, Coop and Dagrofa (all Danish and the most dominant groups), Rema1000 (Norwegian), and two German supermarket chains Aldi and Lidl. Salling Group and Coop own most of the grocery shops with a market share of about 60%  . Their shops include both discount shops and larger more expensive stores with a bigger variety of goods.

Discount Shops

Many people choose to shop their basics at discount shops, and then may use the more expensive supermarkets to buy fruit, meat, vegetables or other specific products. The lower priced supermarkets include Rema, Lidl, Netto, Aldi, 365discount, and Fakta, with Rema and Lidl said to be the cheapest options. Rema sells its own Rema 1000 brand, which also expands to their organic line called Gram Slot. This gives customers a cheaper option when it comes to basic household and food items.   

Shopping at discount shops can require a bit of deep breathing before you enter the shop, as some of them can be quite difficult to navigate. Netto in particular, is known to appear rather chaotic with spot deals placed randomly in big basket sections in the shop. While you may find a good deal in these sections, many people find it confusing looking through items ranging from chocolate buttons to tuna and breakfast cereal.

The Mid-to-High Range Supermarkets

The mid-to-high range supermarkets include Føtex, Meny, Bilka, Superbrugsen, and Kvickly. These shops are often bigger and have more variety of goods. Bilka is the biggest supermarket and the closest you get to a hypermarket in Denmark. Here you can find everything from garden tools to chicken wings and cosmetics. In Aarhus there is only one Bilka and it is located in Tilst.   

Speciality Shops

For those missing exotic flavours, Asian delicacies, or African specialities, you may need to track down your local specialty shop. They can be found in most cities or larger towns, and there’s a few of these around Aarhus too. Moreover, in Aarhus there is a large marketplace called Bazaar Vest located in Brabrand. Visiting Bazaar Vest is an experience on its own. The large food mecca is a whirlwind of culture, scents, spices, and tastes. Besides an abundance of vegetables, fruit, and speciality products there are also bakeries and cafes.      

How Do Danes Shop?

Most Danes will have their favourite grocery shop or supermarket chain. One that stocks their preferred food or household items and is easy to navigate. Danes are used to not being able to get all their weekly groceries at one shop. Instead, many people study the tilbudsavis (grocery advertising flyers) like it’s the bible and will happily ride their bike an extra kilometre or two to get to where the specials are. So, when people tell you they spent all morning shopping, they are not making it up!  

Online shopping is also becoming a popular way of getting the weekly shopping done. When shopping online, you can either choose to have your groceries delivered or pick them up when packed and ready. Check out some of the best online shopping apps and websites here .

You may have noticed too, that some shops have a ‘scan as you go’ solution. This allows the customer to jump the queue by scanning and packing the groceries as they are pulled off the shelves and pay via a QR code as they leave the shop.

Good To Know

• Most shops are open from 7:00 to around 21:00-22:00.
• Since most Danes don’t carry cash anymore, groceries are mostly paid by card or mobilepay
• Read the advertisement flyers if you want to save money on groceries, household items, beauty, or hardware (there are multiple brands of hardware stores as well)
• Most bottles are part of a ‘pant’ return system. When you buy a drink in a bottle/can you’re charged a surcharge, which you get back when you return the bottle/can to the ‘flaskeautomat’ (reverse vending machine)
• The cashier always asks you if you would like your receipt printed after you’ve paid. They will either ask if you want your ‘bon’ or a ‘kvittering’ (basically the same thing)

Finally, it is not just finding your way around the shop that can be difficult, it is also understanding the labels on grocery items. Perhaps you’ve experienced buying turkey instead of chicken or pouring buttermilk in your tea instead of normal milk. We get it. So, we have created a handy little Danish-English grocery dictionary , which lists the most common groceries and also explains some of the labels you may see on certain products.

Happy shopping 😊

We look forward to seeing you around!

The Best Food Shopping Apps and Websites

Denmark is a digital nation and you can do pretty much everything online. Here is our round up of the best possibilities for online food shopping, food delivery services and eating out.

The article continues below.

By Louise Chamberlain

Danes were quite slow to embrace online food shopping, and food delivery services are quite a recent development in the Danish grocery shopping and takeaway markets.

The number of possibilities is growing fast and there are now numerous handy apps and websites that will make your life easier.

And if you feel like eating out, there are some useful apps for that too. Here is our round up of some of the best.

Grocery Shopping

1. Nemlig.com – an easy to use website (open in Google Chrome to translate it into English) and a great selection of products with convenient delivery slots.

2. mad.coop.dk – Coop is the largest retailer of consumer goods in Denmark operating well-known supermarket chains such as Irma, SuperBrugsen and Kvickly. Their online supermarket has a comprehensive range of products and reasonable delivery charges (free if you spend over DKK 1,200).

3. Aarstiderne – you can order fresh, organic produce directly from this farm located north of Copenhagen. As well as a range or fruit, vegetables, bakery and dairy products, they also offer meal boxes with recipes and all the ingredients you need to prepare them.

4. Skagen Food – another box delivery company but this one has an emphasis on fresh fish.

5. Too Good To Go – a great initiative that aims to reduce food waste. At the end of the day, food that cannot be kept and sold the next day is sold off for a very reasonable price via the TGTG app. The steadily growing number of retailers using the app includes bakeries, supermarket and restaurants.

6. Lidl Plus – with this app, you can see all the weekly specials that this discount supermarket has on offer. You will also receive coupons to obtain a discount on selected items in the store.

7. Sæson – we’ve all heard about the benefits of buying food that’s in season. This app helps you to identify what’s good each month and has useful recipe ideas to help you make the most of the seasonal produce.

8. Byhøst – if you want to take things a step further and go foraging for your own food in the countryside (some of the top chefs in Copenhagen’s finest restaurants do this, so you will be in good company!), this app shows where to find it.

Takeaway Food

1. Just Eat – find restaurants delivering to your area and order food online. You can filter by type of cuisine, distance from you or by star rating. There are also discounts available at some restaurants if you order through Just Eat.

2. Roomservice.dk – slightly more up-market than Just Eat, Room Service delivers food from a huge selection of restaurants that you wouldn’t necessarily think of for a takeaway. A burger from Cocks & Cows? Smørrebrød from Aamanns 1921? Red curry from Kiin Kiin? An empanada from Impronta? The world is quite literally at your fingertips.

Eating Out ( hopefully this will be possible again soon, a range of restaurants offer take-away due to the epidemic)

1. Tripadvisor – this comprehensive listing of restaurants with thousands of customer reviews makes choosing a restaurant much easier. You can look at the list or search on the map and there are useful filters to narrow down the search.

2. The Fork – find a restaurant and book a table online. The Fork also offers discounts of up to 50% at some places so it’s definitely worth a look even if you have already decided where to eat.

The Perfect 5 to 7 Days in Denmark Itinerary

Last Updated on February 13, 2024

by Emily Marty

Disclaimer: This article contains affiliate links. That means if you click a link and make a purchase, we may make a small commission. As an Amazon Associate we earn from qualifying purchases. For more information, see our privacy policy.

Denmark is a very popular tourist destination, and the perfect visit to this stunning Nordic nation wouldn’t be complete without a proper Denmark itinerary. If you’re planning on spending 5 to 7 days in Denmark, then read on! This trip outline covers the country’s highlights, as well as some lesser-known attractions that are well worth a visit in their own right. 

Table of Contents

How Many Days in Denmark?

A key part of planning any holiday is figuring out how many days to spend at your destination. If you’re putting together an itinerary for a trip to Denmark, you’re probably wondering what the minimum length of time you’ll want to spend there to get a feel for the place is. 

Naturally, this varies somewhat from person to person, and will largely depend on what you like to do on your holidays, as well as what appeals to you about visiting Denmark in the first place.

With that in mind, trying to spend at least 5 days in Denmark is advisable, as it will allow you to visit a few of the country’s major cities and ensure that you don’t feel rushed in going from point A to point B. 

Bear in mind that both Denmark and its cities are remarkably compact, so getting around is generally quick and straightforward. In fact, you can see a great deal of the country in just five days as a result 

Having said that, you’re hardly going to run out of things to do if you end up spending one week in Denmark, instead.

Having an extra couple of days in the Nordic nation means you can visit some of the countryside, for example, or explore some of its nature reserves or even head to places like Frederiksborg Castle in Hillerød or Kronborg Castle in Helsingør, several of which are fairly easy to access from the cities.

On the other hand, if you only have 3 days in Denmark or less, then plan on spending that in Copenhagen and maybe heading out on a day trip from the capital rather than planning to explore Denmark in its entirety. 

Getting To & Around Denmark 

One of the best things about visiting Denmark is how easy it is to get around once you’ve arrived in the country. Let’s be honest – Denmark is definitely on the smaller size, especially compared to other Nordic and Scandinavian countries like Norway , Sweden and Finland .

Combine this with the comprehensive and reliable Danish train network, which will take you to just about any town or city with ease (and often in a fairly short span of time, too), and Denmark is pretty much the ideal destination if you’re planning on travelling without a car. 

In fact, Denmark is perhaps one of the few countries in Europe where hiring a car has arguably next to no benefit beyond the flexibility that it offers.

Rail services in Denmark will get you pretty much anywhere a car can in the same amount of time, and, naturally, if you end up hiring a car for your trip, you’ll need to worry about parking, paying for petrol, and so on. 

Buses represent another great alternative to travelling by car in Denmark. Much of the country is well-serviced by buses, tickets for which tend to be on the more affordable side, compared to equivalent train services. You can view train & bus schedules here.

As far as airports are concerned, flying into Copenhagen’s Kastrup Airport, which is Denmark’s largest, will give you access to the greatest range of airlines and flight routes.

Conveniently, you can take the local metro service directly from the airport into downtown Copenhagen and Copenhagen Central Station, which usually only takes around 15-20 minutes.

The country’s other major airports are near the cities of Aarhus, Aalborg, Billund, and Odense.

5 to 7-Day Denmark Itinerary 

This itinerary will see you arriving in Copenhagen, the country’s cosy capital. After spending a few days there, you’ll be moving onto Aarhus, where you’ll spend a couple of days; this is where the five-day version of the itinerary ends.

If you decide to stay for 7 days in Denmark, then you’ll be heading to Aalborg for days 6 and 7 of the trip. 

Day 1 – Copenhagen 

For day 1 of your trip, you’ll be arriving in Copenhagen ! A city with seemingly endless charm and charisma, Copenhagen is the historic and unique capital of Denmark and is home to beautiful architecture, quaint canals, and plenty to do and see. 

Why not start your holiday off with a bang and visit some of the city’s royal palaces? The castles of Rosenborg, Amalienborg, and Christiansborg are all well worth checking out, featuring some stunning and fairly distinct architecture.

Make sure to purchase a Copenhagen Card if you plan on visiting a lot of attractions. You can also take a bike tour if you want to explore some of the sights with a tour guide.

For unforgettable views of Copenhagen, you can climb to the top of the city’s Round Tower – just try not to get dizzy! 

Finally, you can finish the day off with a walk around the city’s iconic Nyhavn district and wandering around the cobblestone streets in the centre of the city. Known worldwide for its charming, colourful townhouses, cafes, and bars, Nyhavn is pretty busy in the warmer months, but its atmosphere simply has to be experienced firsthand. 

If you’re hungry, head to one of Copenhagen’s many fantastic food markets such as TorvehallerneKBH or Reffen. For those looking for something a bit more high-end, there are also countless fine dining establishments that call the Danish capital home. You can also take a food tour to try some of the nation’s iconic dishes.

It’s also recommended that you spend tonight, as well as nights 2 and 3 of your trip, in Copenhagen. 

Where to Stay in Copenhagen

Ascot Hotel – This luxury hotel is in the centre of Copenhagen close to most major attractions. They offer a large range of rooms as well as breakfast daily and a gym onsite.

The Square   – This 4-star hotel is right across from Tivoli Gardens and has rooms suitable for singles, couples and larger families. There’s also a bar and common lounge for guests to enjoy.

Copenhagen Downtown Hostel – If you’re travelling solo or visiting Denmark on a budget, then this hostel has dorm and private rooms, excellent common areas, 24-hour reception, and a bar on site!

Not quite what you’re looking for?  Click here to browse more Copenhagen hotels!

Day 2 – Copenhagen 

On the second day of this Denmark itinerary, you’ll be visiting some of Copenhagen’s cultural highlights, including its world-famous Tivoli Gardens. The second-oldest amusement park in the world, Tivoli is, naturally, pretty old-school, but it’s still worth checking out for its historical value and unique atmosphere. You can pre-buy tickets here.

Afterwards, you can head to the National Museum of Denmark, which is home to a number of vital artefacts from the Viking era. The impressive Gundestrup Cauldron, thought to have been created sometime in the Iron Age, is a particular standout. 

The second day is also the perfect opportunity to try some delicious baked goods, which are something that Denmark is actually pretty famous for. We recommend the chain Meyers Bageri; with several locations across the city, their cinnamon rolls are not only traditional but absolutely delicious!

What’s more, at the end of each day, they donate any unsold bread and cakes to charities across Copenhagen that work to support the homeless, so your money will be going to a good cause. 

Day 3 – Humlebæk & North Zealand Day Trip 

For the third day of your holiday, we recommend taking a day trip from Copenhagen to North Zealand, described by many as the ‘Danish Riviera.’

It’s a popular holiday destination among Copenhageners, and Humlebæk, one of the region’s more significant towns, is just over 30 km away from Copenhagen itself and easily accessible via train. 

Humlebæk is home to the Louisiana Museum of Modern Art, which actually happens to be one of the most famous modern art museums in the world. So, if you’re a fan of the arts, then you’ll definitely want to head to Humlebæk and get to know some of the finest contemporary artworks in the world. 

Afterwards, you can either explore more of Humlebæk and the charming nearby beach of Nivå or head further afield and discover more of the North Zealand region.

If you’re not keen to head to North Zealand, consider heading out on a day trip to nearby Malmo, Sweden . Or, if you’re interested in Viking history, head to Roskilde which is also within easy reach of the Danish capital and won’t take long to get back to Copenhagen. Its main cathedral is also a UNESCO World Heritage Site.

Do keep in mind that the next day of your trip will see you travelling from Copenhagen to Aarhus, so you might want to make sure not to overdo it! 

Day 4 – Aarhus 

On day 4, you’ll be making the trip from Copenhagen to Aarhus , Denmark’s second-largest city. If travelling by train, you can expect the journey to take a little over three hours. 

Once you’ve arrived, we suggest acquainting yourself with the city by going on a walking tour of its downtown area. The food market Aarhus Street Food is the perfect place to grab some authentic and delicious local fare; located just off the wharves in the Kødbyen district, this is a fantastic option if you’re keen for a more relaxed, affordable location for a bite to eat. 

Then, you can pay a visit to the open-air museum Den Gamle By, which features reconstructions of a variety of historic buildings and feels like something of a time capsule! 

Note that you should plan to spend tonight and tomorrow night in Aarhus. 

Where to Stay in Aarhus

Hotel Oasia – This 3-star hotel is an excellent choice for those looking for a hip place to stay in the centre of Aarhus. They have a great, central location, plenty of plush rooms on offer and a lovely breakfast buffet available in the morning.

Villa Provence – Those looking for a bit of luxury will love this plush hotel in the Aarhus canal area. Located within easy reach of the train station and close to the top attractions, they have a range of lovely rooms to choose from.

Danhostel Aarhus City – Budget and solo travellers will love this highly-rated hostel in the centre of Aarhus. They have a range of dorms and private rooms available along with good self-catering facilities for guests to use.

Not quite what you’re looking for? Click here to browse more Aarhus hotels!

Day 5 – Aarhus 

We recommend that you use day 5 of your trip to visit some of Aarhus’ excellent cultural attractions, starting off with the tranquil Botanical Garden (the greenhouses are especially impressive!). 

Then, you can head to the ARoS Art Museum and Moesgaard Museum; ARoS is one of Scandinavia’s most significant art museums, while the Moesgaard Museum features a number of fascinating exhibits related to archaeology and anthropology. 

If you’re planning on seeing Denmark in 5 days only, then this will be the last day of your trip. So, if you’re flying home from Copenhagen, make sure to factor that into your plan for the day; note that the time it takes to reach Copenhagen from Aarhus via train is usually around 4 hours. 

Day 6 – Aalborg

Seeing Denmark in 7 days? Then, for day 6 of your trip, you’ll want to head north from Aarhus to Aalborg; travelling between the two cities usually takes a little over an hour by train. 

Once you’ve arrived in Aalborg, we suggest heading to the Maritime Experience Centre at Springeren, which is a must-see for enthusiasts of maritime history. 

Or, if Vikings are more your thing, you can head to the Viking Museum at Lindholm Høje, which is just north of Aalborg city. Home to museums and a burial ground, the Viking Museum is absolutely fascinating, even if you don’t have much existing knowledge of the Vikings or their culture. 

Afterwards, you might like to climb the observation tower, Aalborgtårnet, for a view over the city. You can easily combine this with a walk into downtown Aalborg, which makes for a fantastic way to get your bearings here. 

If you’re keen on sampling the local Danish fare during your trip, then you may want to consider heading to Mortens Kro for dinner tonight. Regarded by many as one of the best restaurants in the city, Mortens Kro specialises in serving up fairly typical Danish cuisine, as well as a number of vegetarian options. Both a la carte and tasting menus are available, and booking in advance is recommended to avoid disappointment. 

We suggest that you spend the night in Aalborg, keeping in mind that tomorrow may be the last day of your trip, and, as such, you’ll need to make arrangements to return to Copenhagen then, if that’s where you’re flying home from. 

Where to Stay in Aalborg

Zleep Hotel Aalborg – Those looking for a hip, mid-range place to stay in Aalborg will love this 3-star hotel. They have chic rooms on offer, an on-site bar to lounge in and a great breakfast available for guests each morning.

KOMPAS Hotel – If you’re after a bit more luxury in Aalborg, then this hotel is an excellent choice. Located in the heart of the city close to all of the best attractions, there are lovely rooms to choose from, a great breakfast on offer and plenty of other amenities for guests to enjoy.

Not quite what you’re looking for? Click here to browse more Aalborg hotels!

Day 7 – Aalborg 

For the last day of your trip to Denmark, we recommend taking a day trip from Aalborg to Rebild National Park ( Rebild Bakker in Danish). Buses departing from central Aalborg will take you to and from the national park, with a journey time of a little under an hour. 

The area comprises some lovely hilly heathland and is the perfect place for a hiking trip or picnic. Don’t expect much elevation gain, of course, but the park is truly tranquil, making for a nice change after nearly a week spent exploring Denmark’s incredible cities. 

Once you’re back, we suggest (unless you’re vegetarian/vegan) sampling the local seafood, which makes up a massive part of the local cuisine. One of the best places for it is the restaurant Fisk & Skaldyr, which specialises in serving seafood of the highest standard to diners. 

With oysters, salmon, mussels, prawns, eel, lobster, and halibut on the menu, seafood lovers are truly in for a treat here. The desserts are also to die for!

Note that there aren’t any vegetarian/vegan mains on the menu, so plant-based diners will likely want to contact the restaurant ahead of time to see if they’re able to accommodate dietary requirements. 

Have More Time? 

If you’d like to spend more than 7 days in Denmark, then you may want to head to Odense from Aalborg; the 3rd-largest city in Denmark, Odense is the hometown of Hans Christian Andersen and has its own unique character and plenty to see and do! Billund is home to the original LEGOLAND , too, which is great fun for children and adults alike. 

Or, if you want to see Denmark at its ‘peak,’ you can visit Himmelbjerget; it’s one of the highest points of the Danish landscape with an elevation of a whopping 147 metres! Its name even translates to ‘sky mountain,’ in reference to its height (which is impressive by Danish standards, in any case). 

Denmark is an incredible country, and both its cities and its countryside have so much to offer visitors. We hope that this itinerary helps you craft the perfect plan for your trip to Denmark and that you have an amazing time there!

Are you planning to visit Denmark? Have any questions about this itinerary? Let us know in the comments!

Related Posts:

Is Denmark Expensive? A Denmark Trip Cost Guide

The Perfect 2 Days in Copenhagen Itinerary

Discover Aarhus: The Essential One-Day Itinerary

About Emily Marty

Emily is a writer for The World Was Here First. Originally from Melbourne, Australia, she is currently based in the UK. She enjoys exploring Northern & Western Europe and Southeast Asia and has a bit of a thing for islands in particular.

Hi Emily, Thanks for putting out such detailed itinerary. I am looking for a week travel to Denmark and this really helped a lot to put things in place specially to explore areas outside of Copenhagen. Thanks again. Best wishes for future travels.

Regards Milan

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Netto entered on the supermaket scene in the 1980s when many Danes were living on a tight budget. If you need supplies during your stay in Copenhagen, Netto is a good and affordable place to shop for groceries, drinks, shampoo etc.  

Netto supermarkets stock a wide range of products, including many organic products, and their range is enhanced by enticing weekly special offers on kitchenware, choice foods, quality shampoos etc.

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What to buy in denmark — 16+ top gifts, souvenirs & best things to buy in denmark.

Known as a happy nation, one of the world’s most livable countries, possessing green and peaceful spaces, peaceful life along with impressive, ancient, quaint architectures and bearing bold a Nordic culture, Denmark has long since become a favorite destination of many visitors. However, in addition to discovering famous tourist attractions here, there are many tourists who wonder what to buy in Denmark as gifts for relatives, family and friends? This article will suggest unique and meaningful gifts to take back from Denmark. So, what should I buy in Denmark, what to buy in Denmark (Denmark what to buy)? Let’s check out our Denmark shopping guide with top 16+ Denmark gifts, Denmark souvenirs, best gifts from Denmark (best gifts to buy in Denmark), best things to buy in Denmark, cheap things to buy in Denmark (Denmark things to buy) as well as where to shop in Copenhagen Denmark, best shopping places in Copenhagen and to find out the answer best shopping area in Copenhagen.

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There are many things you can bring home from your trip to Denmark to remember your Scandinavian holidays, but if you are looking for something unique gifts then this list is for you. We have selected 16+ souvenir items and gifts that can only be found in Denmark and will always remind you of the country of the “Little Mermaid”. Now, let’s see what should I buy in Denmark, what to buy in Denmark as follows.

Best Denmark souvenirs: Other different versions of The Little Mermaid Statue

The Little Mermaid in Denmark was built based on a story of the same name by a famous Danish writer Hans Christian Andersen (1805-1875), this statue was erected in blue waters near the capital city center of Copenhagen. It has become a typical symbol of the capital Copenhagen and the whole of Denmark like the Eiffel Tower in Paris, France or the Big Ben clock tower in London, England. The bronze statue “The Little Mermaid” with a height of 1.25m, weighing up to 175kg has been placed in a sitting position on a rock at the edge of Langelinie pier.

This mermaid statue was designed by famous sculptor Edvard Eriksen at the request of beer owner Carl Jacobsen in 1909. So when you visit Denmark you can buy miniature versions of this Little Mermaid statue, other creations of it: Charms, Handmade Painted Mermaid, 3D Fridge Magnets Mermaid, Vintage Metal Mermaid, even Mermaid chocolate… There are countless things related to this statue. You can find these souvenir items at many gift shops in Copenhagen or throughout Denmark. It really means a lot to whoever receives it, right?!

What to buy in Denmark: Handcrafted Danish Leather Goods

Shopping in Denmark has a lot of choices, but if you are a fashion lover, you can’t ignore products made from leather such as: bags, wallets, gloves, clothes… Especially, the leather products of Adax company, always ensure high quality, diverse designs for visitors to choose freely. In addition, the price also quite soft, depends on types of products, categories, from high-end items to affordable items, depending on your pocket and preference, you can choose leather products accordingly. With leather goods, you can not only buy for yourself, but also buy as a gift to give your loved ones is also meaningful.

You can refer some top and best leather goods brands such as: KAZA København City, Lædersmeden, Skindhuset, LeatherProjects, Claudio Ferrici, The Last Bag, Bison, Skindsmedene, Lulu, Ash..

Top Denmark gifts: Royal Copenhagen Porcelain

Another more suggestion for you, when you don’t know what to buy in Denmark as a gift, it’s porcelain or pottery products. Because the quality of porcelain here is highly appreciated, from durability to sophisticated design. Products are chosen by many visitors such as: Plates, pots, teasets, vases… In particular, if you want to buy high-class pottery products, you can visit Royal Copenhagen. Its porcelain is known to be the best quality in Denmark, but the price is a bit expensive, only suitable for visitors with good finance.

Royal Copenhagen is one of the most expensive porcelain in Denmark, but you can still choose high-quality ceramics at a cheaper price. Royal Copenhagen is famous around the world for its porcelain products with delicate white and blue patterns. Its collection features a wide variety of plates, cups, teapots and bowls… Royal Copenhagen porcelain factory was founded in 1775 by Queen Juliane Marie and more than 240 years later, its porcelain items can be found in almost every house in Denmark.

In Copenhagen there are also other small pottery shops, offering ceramic brands that are cheap, but the quality is quite good.

Best things to buy in Denmark: Vikings Jewelry

Denmark is the perfect destination for those who admire Viking history. The country has museums and monuments displaying different parts and periods of the life of these fearless warriors. Jewelry is a big part of their culture, either because it represents wealth or because jewelry is often used to fasten clothes, many museums display original Viking jewelry. Replicas can be found in museum stores as well as in other stores across the country. So if you want to take a piece of Scandinavian history with you, be sure to stop by these stores.

It is a great gift you should give to your relatives and friends after finishing your trip to Denmark. The Viking jewelry products here are exquisitely designed, reflecting the culture of warriors in the Vikings era. Therefore, it not only brings unique beauty, but also brings a lot of meaning. Therefore, this will be a gift you should not miss.

What should I buy in Denmark: Lego Toy Sets

What to buy in Denmark as souvenirs? If your family or loved ones have young children, then Lego toys are sure to delight them. Because this type of toy helps stimulate creativity and logic ability for children, making them clever and smarter. Some Lego sets to buy such as: house-themed Lego, train tracks, animals, plane or building models, etc. Especially the toy set that simulates the soldiers of The Royal Life Guards.

In Legoland located in the town of Billund, Denmark, visitors will be able to find various collections of Lego sets.

The place where visitors can buy the best quality Lego toys and have the most choices is the town of Billund.

What should I buy in Denmark: Scandinavian Furniture

It is well known that Denmark has a long history of architecture and design and some of the most internationally renowned and talented designers of the 20th century hail from this small Scandinavian country. Today, there are many talented designers continuing the legacy of their ancestors and Scandinavian design remains at the forefront of interior design styles all over the world. All over Denmark and especially in Copenhagen you will discover many furniture stores so don’t forget to buy yourself something to add some Scandinavian styles to your home.

What to buy in Denmark: Danish wine, beer and alcoholic beverages

This is one of the Denmark gifts, Denmark souvenirs that many people are most interested in and if you want to buy them as gifts for your loved ones, you can refer to as follows:

Gammel Dansk: It is a bitters liquor, commonly used in Danish breakfasts. Although this liquor has a slightly bitter taste, but as soon as the bottle cap is opened, an aroma is released, making it more attractive, hard to resist. Its name when translated from Danish means “Old Denmark”.

The main ingredients in Gammel dansk will be carefully selected according to prescribed standards, creating a bitter but very savory taste. The good news is that this liquor is allowed on planes, making it easy to transport.

Aquavit: Aquavit is also a light distilled spirit, it is a Scandinavian flavored spirit, usually containing 40% alcohol. Aquavit will be cheaper when you buy it at the airport.

Beer: In addition,you can choose to buy beers from the most famous brands of Danish beer such as Carlsberg and Tuborg.

Best Denmark souvenirs: Brunkager (Danish Gingerbread Cookies)

It is a traditional cookies and also a specialty in Denmark with a very long history dating back to the late 1400s, so you should buy it as an ideal gift. With a delicious, attractive taste, make sure to eat it once, remember forever with the signature delicious lemon and ginger flavor. This will be an extremely lovely gift for you to give to your friends and relatives.

Marzipan (Odense Marcipan)

Marzipan is made by crushed almond or powdered almond, with sugar and egg whites, made in different forms. Marzipan has been used in Denmark for centuries, used by top pastry chefs all over the world. Marzipan is a traditional snack during Christmas and other important occasions in Denmark.

Royal Dansk Danish Butter Cookies

Everyone is familiar with the blue tin that consists of two layers of delicious Danish butter cookies. That means these cookies can also be purchased in other countries, so they really shouldn’t be included in this list. However, for the past over 5 years, they have been part of Danish culture and are definitely a must-have item on this list. Plus, in Denmark you’ll find a wide variety of blue boxes with different pictures of notable Danish places – so once you’re done with your delicious butter cookies, you can keep the box and use it as a decoration, or store things.

These cookies are made according to a long traditional Danish recipe, made from the finest ingredients. The cookies are delicious, not too sweet and not too greasy. Especially the light sweet aroma of butter hidden in the crispy pieces of cookies, slowly melting in the mouth and can eating forever. The product is packaged in a beautiful round tin box, which helps to preserve the product better, and at the same time, it is easy to carry the product on trips and business trips to serve with tea and coffee with friends and colleagues.

In addition, visitors can also buy other famous cakes such as: Brunkager (Danish Christmas cookies), Wienerbrød pastry, Flødeboller (Danish Marshmallows Cake/Dessert), Smorrebrod (Danish Rye Bread)… are also very attractive.

Denmark what to buy: Cheese

If you still do not know what to buy in Denmark and best gifts from Denmark, consider its delicious cheeses. In particular, the most famous here are Brie cheese and Danablu cheese dating back to 1927 which is also known as Danablu for gourmets.

Cheap things to buy in Denmark: Scarves & Shawls

One of the fashion accessories the Danes never leave at home is their scarf and shawl. Due to the often low temperatures and the fact that they cycle everywhere, scarves are a much-needed accessory for locals. Therefore, they need to make sure that their scarf is not only warm but also fashionable. Style is very important to the Danes. In particular, after Henrik Vibskov’s incredible collection of scarves, colorful baggy scarves have become indispensable in Denmark. So keep an eye on store windows, especially if you’re visiting the country in winter.

Best gifts to buy in Denmark: Kitchenware and Household goods

Rosendahl and Holmegaard are two brands that bring you unique souvenirs for your kitchen or households, you can find everything here, such as salt cellars and spice jars crafted in the best traditions of Danish design.

What to buy in Denmark: Souvenirs in Freetown Christiania

Copenhagen is the only city where you can get a souvenir from Freetown Christiania, a hippie neighborhood. The flag of the hippie neighborhood is a red banner with three yellow circles, each representing the dots on the letter “i” in Christiania. The color was chosen according to the people who occupied the old military base in the 70s, there was a large amount of red and yellow paint in the area at the time. The Christiania logo now found on pencils, ashtrays, umbrellas, and t-shirts… are sold as souvenirs to the thousands of tourists who visit this neighborhood each year.

Nisse (The Danish Elf on the Shelf)

Each country has its own Christmas stories and accompanying them often mention to elves and magic. In Denmark, the mischievous elf that’s causing trouble for Christmas is Nisse. He is considered a good elf with a playful mood and likes to mess around. Therefore, on Christmas Eve, some locals leave pudding or porridge for him, hoping he will be treat better to them. That little guy in gray woolen clothes, wearing white clogs, red bonnets, and socks is on every souvenir shop shelf. So, if you like the story, make sure to buy one of those cute elves, because this is a particularly well-loved character that is only present in Denmark.

Best things to buy in Denmark: Lakrids Liquorice & Chocolates

The Danes are so obsessed with licorice that it has been dubbed the national ingredient. They have sweet and savory licorice and they use it in ice cream, beer, cocktails, candy and many other products. So, in 2007, Johan Bülow thought of making delicious chocolate bars in different tastes but with licorice as the main ingredient. Ten years later, Lakrids is a huge success and is the perfect gift for those looking to enjoy or bring back a taste of Denmark to their loved ones.

Best gifts from Denmark: Hans Christian Andersen Paper Cuts

At the Hans Christian Andersen museum in Odense, you will learn a lot about the famous writer’s journey from childhood to adulthood in Nyhavn. The museum shop is stocked with miniatures of fairy-tale characters as well as replicas of famous storytellers used throughout their lives. For instance, it is known that Andersen used to create beautiful paper-cut works of art to give to his guests at festive gatherings. In the museum shop, visitors will find various Christmas decorations now produced by the Danish company, Nordahl Andersen, based on the art of paper cutting that Andersen once pursued.

What to buy in Denmark: Toms Skildpadde Chocolates

Toms Skildpadde is one of the Denmark’s most popular chocolates. Toms Skildpadde which translates to ‘Toms Tortoise’ or ‘Toms Turtle’ (Skildpadde means Turtle) in English is a chocolate turtle filled with rum, cream and caramel. Since 1948 when it first appeared on the Danish market, Toms Skildpadde has been a local favorite and remains so. You can find it in any supermarket in the country.

In addition, visitors can also visit souvenir shops, buy themselves beautiful and typical items of this place such as: Handicrafts, key chains, symbols of country, famous tourist attractions models, refrigerator magnets, T-shirts, etc. which are also very meaningful.

Where to shop & best shopping places in Copenhagen

Copenhagen is home to many great stores, shops and shopping malls. Particular favorites items here include Bing & Grøndahl porcelain, Royal Copenhagen porcelain, Holmegaard glassware, Bornholm ceramics, and Lego sets… If visitors who are not EU citizens are traveling and shopping in Denmark, they can ask the shops here to send the goods directly to their home country from stores in Denmark.

Shopping hours: Shoppingn malls, fashion stores, wholesale and retail stores open from Monday to Friday from 9am/10am-5:30pm/6pm, Saturday from 9am-5pm. Supermarkets are usually open Monday-Friday from 9am-8pm. Opening hours vary from town to town, cities. At some shops selling cakes, fresh flowers, souvenirs and resorts open both Sundays and public holidays.

Where to shop in Copenhagen Denmark? Below are best shopping places in Copenhagen, best shopping area in copenhagen to buy souvenirs you can refer to.

Flying Tiger Copenhagen

Address: Frederiksborggade 1, 1360 København K, Denmark Hours: 10AM–7PM

Flying Tiger is a famous chain store, present in many countries and appearing in the capital of Denmark for more than 20 years, this is the ideal place to buy souvenirs in Copenhagen that you should consider. Coming here, you are not only satisfied with a wide variety of items, from kitchen tools, toys, handicrafts, iconic products of Denmark… but also buy them at extremely soft prices. Therefore, shopping at Flying Tiger also helps you save a good amount of money.

Remisen Flea Market

Address: Blegdamsvej 132, 2100 København, Denmark

Where to buy souvenirs when coming to Copenhagen? To answer this question, the Remisen flea market is also a perfect suggestion. This is an indoor market, open on weekends, which attracts many domestic and foreign tourists to shop. Although the market area is not too large, but the stalls lying close together, selling a variety of products, from fashion clothes, toys, ceramics, jewelry… or unique things, Danish iconic products.

Address: Frederiksborggade 39, 1360 København, Denmark Hours: 10AM–4PM/Sunday: Closed

In the Danish capital, there are many souvenir shops in Copenhagen that you should consider visiting, such as Maduro. This place offers a lot of souvenir items and gifts at affordable prices for you to choose from, but the most prominent are: Fashion accessories, vases, lamps, scented candles, …. In particular, the cups printed with the Danish flag or the little mermaid symbol are the items that many tourists choose the most as gifts.

Address: Jorcks Passage Vimmelskaftet 42, 1159 København K, Denmark Hours: 10AM–6PM

It can be said that Karrusella is the place to buy souvenirs in Copenhagen that is most interested. Like other stores, this place also sells a lot of different items, you can easily find your favorite item at Karrusella. However, according to the shopping experience of many tourists, the most prominent and most purchased items are: Toys, clothes and children’s products. The minus point of the store is that it is located in an alley, close to Stroget street, a bit difficult to find, but Karrusella always welcomes a large number of shoppers. Because of the unique items, you will not find it anywhere but Karrusella.

Address: Østergade 52, 1100 København, Denmark Hours: 10AM–8PM

Fashion items, beauty products are also meaningful gifts. Therefore, coming to Lllum to shop these items will be a good choice. Because it is known, Lllum is like a Copenhagen’s luxury department store, where many famous brands converge such as: Calvin Klein, Armani, Filippa K, Acne Studio… Visitors will have the opportunity to find and buy many branded products, even with better price in your hometown.

Magasin Du Nord

Address: Kongens Nytorv 13, 1095 København, Denmark Hours: 10AM–10PM

As a store with a unique design, bold French style, Magasin Du Nord will satisfy all customers when coming here, especially fashionistas. Because here you will easily come across many famous brands in the world, with products that are regularly updated. Along with that, beauty and skin care products are also items that many tourists choose as travel gifts for relatives and family.

Address: Gothersgade 45, 1123 København, Denmark Hours: 10AM–6PM

If you are wondering, what to buy as a gift after a trip to Denmark, the art paintings and pictures of the capital Copenhagen are a meaningful gift. And where you can buy these works of art is the Posterland shop. With a 2-storey, in which the first floor is a place for music and movie enthusiasts. The second floor is home to more than 50,000 beautiful photos, covering a variety of themes, from classic to modern. You are free to choose from and the price of each photo depends on its size.

The Freetown Christiania

Located in the ‘eccentric’ neighborhood in Denmark and also the ideal place to buy souvenirs in Copenhagen you should visit. Because this district not only provides food service, coffee, … but also has a lot of shopping stalls. Here you can easily choose to buy your favorite items such as: Accessories, towels, hats, clothes, … with unique designs, you will not be able to find them anywhere but the Freetown Christiania.

Stroget Shopping Street

Stroget Street is located in the city center of Copenhagen, is the largest commercial district in Copenhagen, and is one of the longest commercial streets in Europe.

Behind the modest-looking facades, often world-famous luxury brands, fashion products are sold in old buildings. Moreover, there are many restaurants, cafes, and street artists performing here. All enough to make everyone feel the bustle and prosperity in Copenhagen.

Some best day tours, trips, activities and transfer services, tickets in, from and to Copenhagen you can refer to

• Copenhagen Card
• Copenhagen Panorama Guided Sightseeing Bus & Boat Tour
• Copenhagen Sightseeing Hop-On Hop-Off Bus and Boat Pass
• Copenhagen City Walk Tour
• Copenhagen Canal Tour
• Copenhagen City Train Tour

Are you looking for more Copenhagen travel guide and top things to do in Copenhagen: Tours, activities, attractions and other things? Read more: 1 day in Copenhagen — Copenhagen 1 day itinerary & how to spend 24 hours in Copenhagen pefectly? and Copenhagen guide as well as Denmark guide .

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To read about the SPAR business in a specific country, please click on that country’s name from the list below.

Asia / oceania, middle east, south america, spar denmark.

SPAR Denmark was founded in 1954 when Danish retail company, Dagrofa, was granted a licence to operate the brand in the market. In 2013, the NorgesGruppen purchase of 49% of the Dagrofa Group was approved. This led to a major restructuring of the retail business, with a focus placed on strengthening the SPAR Brand in Denmark. SPAR Denmark headquarters are located in Ringsted. The company has positioned itself as the largest independent retail chain in the market, with 135 stores nationwide.

SPAR Denmark part of Dagrofa A/S Kærup Industrivej 12 4100 Ringsted Denmark Telephone: 00 45 72 33 12 80

Website: https://www.spar.dk/

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Top 5 Supermarket Retail Chains In Denmark

Dansmark National Bank recently noted that the Danish economy is strong going into 2024.

Inflation has slowed significantly since October last year, and the economy is still characterised by high employment and significant surpluses in both the balance of payments and the budget balance.

The inflation rate in Denmark increased to 0.60% in November from 0.10 percent in October of 2023, according to recent data from Trading Economics .

Positive employment figures were notable highlight of 2023 in Denmark, the Danish Chamber of Commerce (Dansk Erhverv) noted recently . However, the chamber anticipates a deceleration in job growth for the upcoming year.

Here's an overview of the top five  supermarket retail chains in Denmark, according to their most recently-available full-year turnover. All data is supplied by Retail-Index ( www.retail-index.com) .

1. Salling Group Turnover: €8.94 billion (2022)

Salling Group is the largest supermarket retail chain in Denmark with an annual turnover of €8.94 billion as of 2022.

Originally known as Dansk Supermarked , Salling Group operates the brands Bilka , føtex, Netto, Salling and online with Bilka.dk, Salling.dk, føtex.dk, wupti.com and føtexdagligvarer.dk.

Dansk Supermarked changed its name to Salling Group in June 2018, following the acquisition of the business by the Salling Foundation. The group had 653 outlets in Denamrk as of 2023.

Read More: Salling Group Appoints Peter Bang As New Finance Chief

2. Coop Turnover: €3.76 billion (2021)

Coop Denmark is a cooperative, owned by more than 1.4 million members.

It recorded an annual turnover of €3.76 billion in 2021 and currently has an estimated 1,150 outlets in Denmark.

Its banners include Dagli'Brugsen , Fakta , Irma , Kvickly , and Superbrugsen , however the group recently announced plans to consolidate these brands.

Read More: Coop Denmark CEO Kræn Østergaard Nielsen Talks To ESM

3. Reitangruppen Turnover: €3.4 billion (2021)

Reitangruppen recorded an annual turnover of €3.4 billion in 2021.

The Norwegian conglomerate had 537 outlets in Denmark as of 2023. Its banners include 7-Eleven and REMA 1000 .

4. Dagrofa Turnover: €2.4 billion (2021)

Dagrofa recorded an annual turnover of €2.4 billion in 2021. It operates 511 stores in the country as of 2023.

The Danish retail company operates within three business areas – retail, wholesale and foodservice. Its banners include Kiwi , Let Kob, Meny , Min Kobmand and SPAR .

Read more: Dagrofa Logistik, Løvbjerg Extend Partnership For Six Years

5. Lidl Turnover: €530 million (2021)

Lidl reported an annual turnover of €530 million in Denmark in 2021.

Part of the Schwarz Group, Lidl has had a presence in Denmark since 2005 and currently has 133 stores in the country.

About Retail-Index

Retail-Index is a specialist supplier of management information on consumer retail markets, provided by Veraart Research Group in the Netherlands. Its mission is to supply managers with up-to-date key information on retail markets in Europe and support them in their international expansion.

The company dates back to 1964, when it started as a market research and marketing consulting company for consumer products and services. In 1989, it started publishing written reports on various retail sectors in Europe. As of 2005, it publishes its information on retailers through the online database and curated datasheet exports available on  www.retail-index.com . A team of researchers manages the data to reflect upon current developments in the markets, collected from an extensive number of sources.

Read More:   Top 10 Supermarket Retail Chains In Germany

Read More:  Top 10 Supermarket Retail Chains In Hungary

Read More:  Top 10 Supermarket Retail Chains In Poland

Read More:   Top 10 Supermarket Retail Chains In Romania

© 2023  European Supermarket Magazine  – your source for the latest  retail  news. Article by Robert McHugh. Click  subscribe  to sign up to  ESM: European Supermarket Magazine .

• Coop Denmark
• Schwarz Group
• Dansk Supermarked
• Dagli'Brugsen
• Reitangruppen
• Salling Group
• Annual Inflation
• SuperBrugsen
• Retail-Index

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