pamphlet in tourism

How to make a stunning travel brochure – Templates included

Travelling is one of life’s greatest pleasures. A journey to discover new places, cultures, and traditions and a reflective self-discovery trip we get to embark on every time we go somewhere else. Sometimes, stunning travel brochures are the only tools you have to inspire travelers to visit new destinations worth exploring.

During the height of the pandemic, traveling of any kind was halted or severely restricted. That resulted in an interest spike as soon as the borders opened. No surprise there. There’s a hunger for it that the industry strives to satisfy.

But how do you grab the attention of all potential wanderers in the post-pandemic era? Do you follow the same pattern as before, or use optimized tools for your benefit?

Whether you’re running an online travel agency , an independent travel agent, or just promoting your tourist attraction, travel brochures are a great promotional tool. Still, traditional marketing tools made their way into the digital world, and with the right online marketing tool , you can make any type of brochure digital in no time.

We’ll get into the details of how to make a travel brochure and more in a minute. Let’s just make sure we cover our bases first.

A travel brochure is the most commonly used promotional tool for the tourism industry’s marketing strategy. Its role is to promote a destination, service, or product to potential customers in an informative and commercial manner.

If you know how to make a travel brochure, you’ll inspire tourists to pack their bags and book their flight, hotel room, and adventure in no time. Due to that, the information travel brochures provide needs to answer fundamental questions about a destination. How’s the weather? What can you do once you get there? Which are the transit options? What are the prices? Coupled with appealing visuals that give tourists a taste of what the destination promises, the written content provides the educational part of the material. 

Knowing how to make a travel brochure can be the difference between a successful brochure marketing strategy and losses in revenue. Promote your services with a travel brochure, but understand exactly what is a travel brochure and what it isn’t, as there is much confusion among marketing materials. We’ll go over the main ones to make it easier to differentiate between them. To exemplify what a great travel brochure might look like, I’m going to mention the brochures from Bookatrekking.com , a hiking company that meets the needs of people interested in visiting famous mountains around the world. It comes as a branded travel brochure with travel destination services.

Brochure vs. other marketing materials

Travel brochures are probably the most diverse marketing material as you can fold them in different ways and bind them, and they are not limited in sizes like leaflets , pamphlets , or flyers . You can choose the one that fits your needs best based on factors such as budget, target audience, style, and overall marketing strategy.

Despite being the most popular choice for tourism service providers, even those who know how to make a travel brochure template often confuse it with other promotional materials. To clarify, we’ll go over the main differences in a few bullet points:

• Travel brochures have a minimum of two pages containing images and written content. They are primarily used for selling and marketing services, containing details about them and activities available in an area. 
• Pamphlets are much smaller in size, with a panel of written content and images. They are used to inform and educate, covering only one topic, and are similar in aspect to flyers. 
• Booklets have more pages and are more expensive, but they are usually used for manuals and are always bound. 
• Leaflets are similar to pamphlets and flyers if only a bit smaller and more sophisticated.

Still, printed marketing materials are outshined by their digital counterparts in the age of technology and the internet. Everything is made available and more appealing at the click of a button or the swipe of a screen, so why should your brochure marketing strategy stay in the past? Let’s see why you should look into digital travel brochures and some ways to reduce printing costs .

Travel brochures – why choose digital?

Travel agencies or visitor’s centers will have different types of printed marketing materials available to browse. That part is unlikely to change. Still, people leave them behind, throw them away, and they become waste before the next season comes around.

Digital travel brochures don’t fall into this trap as they are, well … digital. They stay on your devices. You have them on your phone, always on hand, and, once downloaded, you can consult them anytime. Digital travel brochures are also editable. You won’t have to recover stacks of printed copies, discard them, and replace them before clients still take the content as accurate. You can just change the content as you wish.

Still, how can you decide which is better for you and your business? Just consider the costs and your needs and organize your marketing strategy accordingly. Printed materials are necessary only to showcase in information centers or travel agencies and for clients that don’t venture online for their traveling plans. Furthermore, given online services proficiency, you don’t need design experience to make a professional-looking travel brochure.

Learning how to make a travel brochure has never been easier. You can simply upload a PDF file in record time and play around with the features available. A quick guide will help you through the basics, and you’ll be halfway there.

How to make a travel brochure?

So far, from this article, you have discovered what is a travel brochure and what the differences between print and digital are. We can move on to the more exciting part of this article and probably the reason you’re here in the first place.

Let’s see how to make a travel brochure! Creating your first can seem a bit daunting, especially if you don’t have much marketing experience. From design to content, people think it is overwhelming. But, hey! That’s what brought you here, so let’s start!

• Think before you do
• Develop a buyer persona
• Organize your ideas
• Choose the right format
• Write a compelling copy
• Make it visually appealing
• Color outside the lines
• Include branding elements
• Reach your audience

But let’s take a closer look at them one by one and get into more details.

1. Think before you do

You know why travel brochures are important to a marketing strategy if you work in the tourism industry. Their main purpose is to market your services, but you don’t simply tell your customers about them. You make them as tangible as possible. Traveling isn’t a product that can be tested. You don’t get a trial version before you book your holiday, so you use travel brochures for that.

Of course, knowing what you’re promoting in your travel brochure is detrimental. Basing your written content on online information won’t guarantee success; what will is having experienced the things you write about. “Write about what you know,” as critics say, relates to the authenticity of the information. Imagination and creativity can take us only so far, but actual experience supersedes them. Explore the location and services for yourself as a simple Google search can tell a client about the best hotel in the area. You need to give them more. An effective travel brochure can make them feel like they are there, and first-hand experience is the best source for inspiring content.

An efficient travel brochure doesn’t only have the best images, design, copy, and color scheme. It must have all of that but focused on the customer’s needs. Otherwise, it’s a pamphlet. Interactive digital brochures do even more with added videos. Overwhelm your reader’s senses so that they imagine themselves experiencing those services. It will make the difference between browsing for services and buying them. Still, before writing your copy, get up close and personal with your targeted audience.

2. Develop a buyer persona

Knowing what you write is as important as knowing for whom you are writing. Developing a buyer persona will make you understand your audience better. You don’t want to promote skydiving to toddlers or a puppet show to adrenaline seekers. Know who will benefit the most from your services and address them. 

A buyer persona represents your ideal customer or target audience. This is a character you design based on what you sell and the characteristics of the person who buys your product. You need to know and understand your buyer persona like the back of your hand. Are they married? Do they have children? What’s their age group? Do you know their interests? What makes them tick? How do they book their holiday? What activities do they prefer? When in doubt, create several buyer personas (three is the recommended minimum) because you won’t only have one type of customer buying your products.

Developing your buyer persona is like creating a character for a book you’re writing. The story is all about the character; if you don’t understand your character thoroughly, the story will lose its flow, meaning, and authenticity. Look at reviews, testimonials, characteristics of potential clients, and your services to develop your buyer persona. Once you know what they want, you’ll be able to better accommodate their needs. When in doubt, look for templates online for designing your buyer persona , and once they become as tangible as possible without being real, you can start making your travel brochure.

3. Organize your ideas

Before you continue your travel brochure, you need a general idea of what your travel brochure will look like. It’s important you tell a story through your content, immerse your audience into an experience, and take them with you on a teaser of their holiday. But how do you do that? Take all the information you intend to write about, and make a plan for your travel brochure. 

Your buyer persona is your target audience, and you need to excite them. Readers are drawn to a good storyline, and as the storyteller, you’ll take them on an adventure. Infuse an emotion through your front page, delve deeper into the main subject with an intro, give them the main attractions, and show them what they’ll experience there. You need to tickle a nerve. Give them the right reasons to be unable to scroll past your offer, and convince them to purchase your services through compelling arguments. 

But don’t forget while your aim is to sell an emotion, you must keep it brief, succinct, and to the point. It’s the simple words that carry the heaviest emotions. This compelling argument should be recurring throughout your travel brochure, reiterating more and more as they move past each page. Tell a story through text, imagery, page layout, and flow. They will have to book their holiday by the end of your travel brochure, and if done correctly, it won’t turn out to be a novel. Size does matter in travel brochures. 

4. Choose the right format

Once you know what your travel brochure will be about and who will read it, you can get into the more technical elements of making a travel brochure. Size, style, and format mostly apply to foldable printed travel brochures designs due to folding techniques. Still, if you design your brochure in a digital format, you should keep this in mind. Using the digital version of your brochure for any printed copies will be easier than designing two, and you’ll find many travel brochure templates for various folding styles . Consider using a really good laptop for graphic design so the result is high quality on paper, too.

If you intend to print copies of your travel brochure, you should keep it simple, as custom shapes won’t save you money. That is if you don’t mind splurging on your marketing materials. The most common dimensions for brochures are A4, A5, and DL (dimension lengthwise), but for printed brochures, it’s the folding that takes the cake. You can pick and choose from the single fold, concertina fold, cross fold, open-gate fold, couple-gate fold, and roll fold, or make origami if you want to stand out. All that folding, however, can take away from the visuals you use.

Aside from the ability to print it, a digital brochure can come in various sizes. The basic option is an A4, horizontal or vertical, from which you can implement many folding techniques. Still, there is the letter format (916 x 1056 px) for a slightly wider variant, followed by the tabloid (1632 x 1056 px). The smaller sizes resemble the flyer (416 x 865 px) or booklet format (793 x 793 px). Still, you can make it multiple pages without considering paper quality, limited space, ink, and budget, especially if you want an informative copy. 

5. Write a compelling copy

As the most time-consuming part of how to make a travel brochure, you don’t want to rush through the copy. Words are an unlimited resource of magic in our world. They can hurt, heal, save, and push over the edge, making them a powerful tool to wield. Still, they make the intangible tangible, and thoughts can be made a reality through them. For the copy of a travel brochure template, get your grammar game on point. Check everything twice and be mindful of punctuation. Everything must work together, but without a good copy, even the most breathtaking images can’t save a travel brochure. When you think of the copy and the visuals, think of the heart and lungs of the travel brochure. One can not work without the other.

Be aware of who you’ll be addressing and how you’ll address them. Tailor your voice on your buyer’s personas. Address the copy as you would your friends. This makes the content more approachable for writers of any skill level and bridges the gap between you and your audience. Also, your travel brochure’s text (copy) must be descriptive. It has to paint a clear picture of the place where you’re inviting your readers. With interactive maps, your readers will get familiar with their surroundings and know what to expect.

Let readers visualize their experience. Transport them to your destination. Invite them over to try out new experiences. Enthusiasm is a contagious feeling, and you can transmit passion through words. Include a call to action once you drew them in by the written content like “Plan your adventure now!”, “Sign up for the latest offers!” or simply “Book!” Then the right visual will get them over the finish line in no time.

6. Make it visually appealing

While we’ve established that telling a story is detrimental to the informational part of what is a travel brochure, the imagery is the visual that shows the story and captures the attention. If the images are dull, you could write the next Romeo & Juliette, and no one will read it. As images are the first things people see when they look at examples of a travel brochure , include engaging visuals that showcase experiences and people having fun, giving your audience a taste of the sight-seeing part of traveling. 

We are visual creatures drawn to aesthetics. It’s in our genetic makeup, and by using appealing imagery of landscapes, you can relay a feeling, even if it’s only longing to be in that place. If you want to take your travel brochure to the next level, implement interactive features. Think of your buyer’s persona and target their fantasies. Whether it’s sunbathing while enjoying a cocktail, hiking peaks while the thrill of birds keeps you company, or something exhilarating like a skydiving video embed, provide for that fantasy through a virtual tour but keep it accurate. Don’t sell something you don’t have.

Once you decide on the story, you want to tell, finding the right images will be easy. There are multiple websites for stock photos that you can use, many for free or for a fee. The quality of the images you use matters, and if you’re willing to go the extra mile, hire a professional photographer. Stock images can go a long way, but original imagery, commissioned to express a particular emotion, has a different impact. It will also help with how they perceive you in the field, increasing your position among competitors through original content. Combine the visuals with the color pallet for a harmonious travel brochure design.

7. Color outside the lines

After choosing your images carefully, make sure you select a color scheme for your brochure. When it comes to designing your own travel brochure template, the sky’s the limit. You can use branding, style, and imagery to create a color scheme. Firstly, the importance of a color scheme is relevant if color is a focus of your travel brochure. 

Knowing how to make a digital brochure doesn’t mean you must know or be proficient at travel brochure design. However, if you intend to use color to highlight some sections of your travel brochure or create a theme, you must remember the overall pallet you use. Again, if color is not an overwhelming part of your design, you can be relatively liberal with what colors you use. Still, if your travel brochure has plenty of turquoise images of ocean beaches with clear blue water, the designer can integrate blues perfectly throughout the travel brochure design.

A well-known fact, blue is one of the calmest colors. It communicates peace and tranquility. So, when advertising beach resorts or hotels, you may want to use lighter shades of blue to send the right message with your travel brochure design. That is the psychological effect colors have on us. Similarly, orange inspires action, and green can be soothing if it’s light or envy-inducing if dark. Red stands for passion but also anger, while purple is luxurious. You can use a color wheel to better understand which colors work best together to ensure an enticing combination. Use your brand colors, and your company will become synonymous with the best holiday of their lives in no time.

8. Include branding elements

You may know some businesses in the tourism industry by their logos, slogans, or images . Think of the font in Holiday Inn’s logo, “Sweet Home Alabama ”, “The city that never sleeps,” or “Finger Likin’ Good,” and tell me your mind doesn’t go places. Implementing branding in a brochure marketing campaign doesn’t only help with sales but will also increase the company’s and its services’ popularity. The message sticks with the consumer; if the overall experience is good, they come again. If not, they know to stay away from it.

That is why brand consistency throughout your marketing materials is essential. If your clients enjoy themselves, it will help them remember your brand and return when the next holiday comes around. Branding means everything from your company’s logo, slogan, brand colors, font pairings , or typography. Incorporate branding elements in your marketing materials to connect your brand to the message. Aside from standing out and being recognized from the millionth other brands, using them will breed loyalty.

Keep your brand in mind throughout your travel brochure and other marketing materials. Maybe you can work with the colors, some cursive lettering titles, or simply a feeling that oozes from your brand. Whatever it is, work it throughout your travel brochure design with a branding kit . If your brand colors are pastels, keep to those hues and tints, but if it’s black and white, think carefully about adding color. What you have to say can also make a difference so keep the general idea of your written content in the back of your mind before you get around to hashing it out. Now all you need to do is send your travel brochure to people.

9. Reach your audience

Once you finish your travel brochure examples, you need to publish them. You save it in whatever editor you’re using and send it to the printer if you want to have physical copies. You can send traditional printed brochures to hotels, and trade events, in PR kits or through the post. 

A digital travel brochure lives online, and you can share it as a PDF link as far and wide as possible. Share a link that opens the page or a full-screen link to open the travel brochure in full-screen mode in your browser. You can easily share it through social media platforms, email, and embedded on websites and downloaded for further consultation in various formats. Like that, you won’t need an internet connection or to carry them in hand wherever you travel.

Some distribution paths incur additional costs, which is why digital travel brochures are gaining more terrain. We’re not saying that if you go digital, you won’t need a marketing budget, but when for 5000 printed brochures, you need around $2000 for design, printing, delivery, and distribution. A monthly fee of $35 is a bargain. Considering all the benefits, features, and design options you get from such a package, you’ll save money faster than ever . On top of that, once you share your published digital travel brochure, you can also update any pricing or information alterations in real-time. Talk about efficiency.

Design your travel brochure with Flipsnack

Congratulations! Now that you have everything you need to make a travel brochure marketing campaign like a professional, you can get to work. Everything from the section above will be applicable when you make a digital travel brochure. But now that you have the know-how let’s talk about the tool.  There are plenty of online tools for designing promotional materials , but with range, applicability, and usability, after 10 years of experience, none can overcome Flipsnack. Making your own digital travel brochure in our Design Studio will be easy. Our flipbook software offers you three paths you can take when creating a travel brochure. Let’s see more about these options, shall we?

One of the simplest ways to create a digital travel brochure in Flipsnack is to upload an already-made brochure. With the fastest PDF converter on the market , it’s no wonder many of our customers choose this option. Once your PDF file has been converted, you take it to the next level through the interactive features available .  Want to include a short video about your spa? Go ahead! Want a soothing sound for a more intense experience while people read sections about the wildlife in the area? You can have that. Include internal and external links for easier access to even more details. Add social media buttons so your customers can keep in touch with ease. Update the content easily when something changes and share it in HTML5 , video, or GIF versions to be accessible on any device.

When inspiration strikes, you can create a travel brochure from scratch . Organize your travel brochure from the first to the last page, and balance the copy and visuals in a seamless manner to tell the story you want to tell. Add styling elements and interactivity features that keep the flow of the brochure going. Creating your own travel brochure gives you free rein over the entire process so let your imagination run wild and design your vision into reality.

When the muse takes a break, you can browse through our travel brochure templates to find something that speaks to you. Once you choose the travel brochure template that fits best with your needs, you only need to fill the template with your original content. Make it your own through simple customizing options. You can personalize it through a simple drag & drop and then start adding interactivities. This will give your travel brochure a new dimension, capturing the attention and inspiring people to take you up on your offer.  Choose the path you want, but once you make your choice, it doesn’t mean you won’t have access to the others. You can add extra pages to uploaded PDFs, original designs, or templates. You can also use one page from a template to add in an original design and any other combination that you can think of. The borders of your imagination are the limits when it comes to our Design Studio . Just continue reading, and we’ll give you a taste of what Flipsnack can do for you through a few travel brochure examples.

Travel Brochures Examples

From here on out, we’re done with the technical aspects of digital travel brochures. Now we’ll show you that we don’t only talk the talk but also walk the walk. 

Blue Sea Tourism Brochure Template

They say a picture is worth a thousand words. Well, if the image looks anything like the one in the travel brochure example below, it’s easy to see where that saying comes from. This blue sea travel brochure template will ignite any beach lover’s imagination.

As you browse through its pages, one thing that stands out is the turquoise color of water and sky integrated throughout the brochure. The page number is of a similarly shaded background. Make this work for any breathtaking visual by changing the color of other connected elements throughout the template. Once you have done this, introduce your logo, replace the images and text, add interactions to capture your audience’s attention, and personalize it for your business.

Pattern Themed Travel Brochure Template

A dynamic travel brochure template can help you organically highlight the most appealing activities if you have a theme in mind. With the spotlight on them, simplicity is essential as you don’t want other elements to distract the readers.

Here we have a pattern themed travel brochure . The travel brochure design makes it look like a diary photo album, intentionally connecting a personal item so that the reader connects to it with ease. Cursive writing titles on polaroid photographs make it feel like a travel journal you make before your trip begins. It’s an inspirational and concise way to bridge the gap between the experience available and the reader who has yet to experience them.

Adventure Trip Brochure Template

This digital travel brochure example can come in foldable templates that work in both the printed and digital worlds. Select the main attraction for the promoted destination and inspire your readers’ curiosity enough to generate leads. 

This front-and-back adventure travel brochure template gives an immersive experience through visuals that continue beyond the page. A design created for the tourism industry ensures that travelers get access to all the relevant information while at the same time seeing a sneak peek of the attractions they can visit. Make it foldable in printed version or keep it digital for easy distribution. The choice is yours once you customize it with the most popular attractions, best-reviewed hotels, and highest-scoring restaurants.

Informative Travel Brochure Template

Marketing strategies come in different forms, and teasers work to ignite the spark, tickle curiosity, and demand action. You can use a simple, short, and content-limited travel brochure example if you include your contact information.

The saying, less is more is the best way to describe a teaser brochure marketing campaign. Through this informative travel brochure template , you only give your readers a taste, the smallest sample of the experiences they could enjoy. Still, if you add a few more between the front and back, you can give them as much information as you want. Activate a form for access inside of it and easily gather contact information from them.

Double Gate Fold Holiday Promotion Brochure Template

You can fold printed travel brochures differently, but you can see this from the template. On the outside, you say what it’s about. Open it to start your story, and open it again to find out more.

This double-gate fold travel brochure template comes with layers. Each layer takes the audience deeper and deeper as you provide more information about the offers available. While the main image starts on the front page in its folded format, it continues on the inside without creating a bigger image. It simply continues. Once it’s fully open, you can show different locations worth visiting and give your clients a choice. Break apart the text with relevant images, so they understand their options.

Before & After

Those templates are just that – templates you can easily personalize to promote your services. We discussed some of these features throughout the article, but this before-and-after section is where you see them in action. Changing the pictures and text is one thing, but there’s so much more you can do with Flipsnack. The before the template is the version without any customization. In the after template, you’ll be able to see the distinguishable changes and some that are not as visible.

Get ready to design

There are many ways to make a travel brochure through Flipsnack. As you can see, the options are boundless. Your imagination is the only limit. Besides creativity and a sense of wonder, you now have the tools necessary to create breathtaking travel brochures that can reach your audience wherever they may go, so don’t hold back. Take your time, try out the features available through Flipsnack, and figure out which makes more sense for your product and how you can use them both for your and your audience’s utmost benefit. 

Bring those incredible holiday destinations to your buyer personas screens, where they don’t have to go out of their way to find out about them, and ensure an authentic connection from the start. Show them what they want to see, create it in Flipsnack, and give it to them. New experiences feed our growth, but some may need an extra push. Give it to them through your first travel brochure, and they’ll thank you for it later.

One Comment

Leave A Comment Cancel reply

Save my name, email, and website in this browser for the next time I comment.

Related Posts

Flipsnack vs. Flippingbook – why 9+ million people use Flipsnack

The best flipbook ideas to spark your creativity  

The online flipbook maker.

Flipsnack © Copyright 2024 – All rights reserved.

With Flipsnack you can

Create a digital magazine, make an online catalog, create a digital brochure, make a digital newsletter, flipsnack vs competition, flipsnack vs issuu, flipsnack vs flippingbook, more on flipsnack, privacy policy, help center.

15 travel brochure examples to inspire your next design 

June 5, 2024

We might be living in the digital age, but travel brochures are still an important marketing tactic for travel agencies and other travel-based businesses. A well-crafted brochure – filled with beautiful imagery, enticing descriptions, and useful details – can help to influence consumer decisions, feeding their wanderlust and inspiring them to book their next vacation, STAT.

According to the United Nations World Tourism Organization , international tourism is well on track to return to pre-pandemic levels this year. So there’s no time like the present to get creative with your travel brochures and watch those bookings soar!

Here are 15 fantastic travel brochure examples to inspire your next design, including key insights to help you create an eye-catching and effective travel brochure that both captivates and converts.

1. This beach travel brochure from Liberty Travel

This travel brochure example features a large eye-catching photo that spreads across two pages and is designed to immediately transport readers to their dream vacation destination. It’s the perfect image choice as it’s simple, brightly colored, and shows off the natural beauty of the destination. 

The bold title stands out, and the subheading concisely sums up the main features of the destination – using the rule of three for impact. The text on the right-hand side of the travel brochure is divided into bite-size sections for readability, with clear subheadings which help the reader to skim the text and quickly jump to the parts that appeal to them the most.

2. This magazine-style travel brochure from Kuoni

This travel brochure from Kuoni is formatted just like a magazine, featuring columns of text, stunning photography, and well-organized information to enhance the user experience. The magazine-style layout is a strategic move as it makes the content feel less like a direct sales pitch and more like an engaging and informative read.

Another clever tactic from this travel agency is the nod to other relevant pages. These clever signposts help readers navigate seamlessly through the brochure to other relevant content – and the more they know, the more likely they are to book! 

Less review rounds, better designs

Get quick and clear feedback right on top of your designs with Filestage.

3. This double-page splash from Avanti Travel

This double-page splash features one huge high-res image that perfectly sums up the destination and local culture, giving potential customers an immediate idea of what to expect from the location. The eye-catching text box stands out against the image, with a bold title followed by a well-written introduction to the capital city. 

4. This information-filled travel brochure example from Titan Travel

This brochure from Titan Travel aims to provide the reader with as much information as possible to help them make an informed decision about their next vacation. And while too much text can sometimes be overwhelming, this example balances things out with colorful images which give the brain some breathing space.

This comprehensive guide includes everything from itinerary and costs to accommodation information – quite literally everything someone needs to know before booking a vacation. Not only is this useful for the customer, it also means your travel agency is less likely to be bombarded with questions! 

5. This minimalist travel brochure example from AAT Kings

Information-filled pages are needed in travel brochures, but it’s just as important to balance them out with some pared-back pages too. This minimalist page design has a beautiful image as the main feature, with five clear maps showing the different route options. The maps in this example are color-coded and feature numbered destinations along the route, making them easy to read and follow.

Allocating a full page at the start of your travel brochure to summarize route or tour options is a smart move. It provides readers with a quick overview of what’s on offer, and lets them jump to the itinerary that appeals to them the most.

6. This visually appealing brochure by Liberty Travel

In this design, the double page is nicely divided into sections, with three strong images taking up the majority of the space. The images are all connected but different, and work effectively to transport the reader to the destination, helping them to visualize exactly what their holiday would look like. 

The color-blocked section on the left-hand side helps to divide the text on the page, making it easier to read, and the font color contrasts beautifully with the blue background. On the rest of the page, the text is divided into clear and useful sections, highlighting key attractions and things to do. Plus, there are bullet points and columns to help the reader skim the copy. 

7. This eye-catching travel brochure cover from Titan Travel

They say don’t judge a book by its cover, but quite frankly that’s exactly what customers are going to do. That’s why your front cover needs to be as eye-catching as possible, enticing travelers to pick up your brochure and open it up. Colorful images are a good choice for your travel brochure’s front cover, helping it stand out when stacked alongside dozens of others!

This well-designed brochure from Titan Travel uses a brightly colored image to attract attention. The front cover as a whole hones in perfectly on its target audience – the image shows that the holidays are rich with culture, and the text perfectly encapsulates three things that solo travelers are looking for when they book a solo holiday.

8. This well-balanced travel brochure design from Costsaver

This travel brochure design strikes the perfect balance between simple and detailed, with the left-hand page featuring a simple summary and much more white space, and the right-hand page containing the more detailed information. It’s important to have this balance in mind when designing a brochure, thinking about text:image:white space ratio. 

The key information is presented in a clear and simple way in a brightly colored text box, so that the reader can quickly see how many countries they’re visiting, how many days the tour is for, how many nights in hotels are included, and how many meals are included. Once they’ve read the summary, they’ll know whether this is the right trip for them, and can then decide whether to read the rest of the text.

9. This modern travel brochure example from Contiki

When you’re designing a travel brochure – or any other brand assets for that matter – your audience should be center stage in every decision you make. From color schemes and imagery to font choices and tone of voice, every aspect of your design should appeal to those that matter.

This modern travel brochure is a great example from Contiki. Bold, contemporary typography, user-generated content, and colorful doodles lend a fun and youthful tone to this travel brochure – perfect for the target audience of 18- to 35-year-olds. Using photos from previous tours gives the brochure authenticity, which is amplified with a positive testimonial too.

10. This picture-perfect travel brochure from Saga

A picture speaks a thousand words, which is why imagery should be center stage in every travel brochure. Well-chosen, high-quality photos provide a glimpse of what travelers can expect, so it’s important to select images that represent the travel destination or tour accurately and resonate with your target audience.

Saga nails it with its approach, pairing stunning visuals with text in a visually appealing, symmetrical layout. All the information is clearly presented, with an easy-to-read day-by-day itinerary that gives readers a crystal-clear overview of what’s included in the tour. The use of bold and blue text draws attention to key details, so that readers immediately notice the most important information, even if they’re just flicking through.

11. This clearly-labeled travel brochure from Visit Idaho

When you’re offering up a number of different tours, itineraries, and destinations, it’s a smart move to use labels to help customers identify the best option for them. In this travel brochure example from Visit Idaho, the icon key is clear and easy to follow, and it helps readers to quickly gauge exactly which activities are on offer in each destination

The images on this page showcase a variety of outdoor activities, and each image is usefully captioned to inform the audience about the specific activity or resort featured. 

12. This calendar of events page from the official Niagara Falls USA travel brochure

This colorful calendar of events page is a fun way of displaying upcoming events that might be of interest to prospective visitors. Readers can quickly identify events that take their fancy, and this encourages visitors to book a trip at that specific time of year.

See the QR code in the bottom-right encouraging readers to discover more? QR codes are a fantastic addition to travel brochures as they encourage visitors to stay on the user journey, providing them with additional information without overwhelming the brochure with text. By scanning a QR code, potential clients can access detailed itineraries, booking options, and relevant content (like a long-form blog post), making them all the more likely to book a trip. 

13. This color-coordinated ad page from the official Maryland travel brochure

If you need to include ads in your travel brochure, then this is a great example of how to do it right. Maryland’s Office of Tourism has tastefully selected ads with a similar color scheme to sit on one page of their travel brochure. The same color scheme is carried across into the editorial page, creating a seamless flow that doesn’t jar the reader. 

14. This simple travel brochure design from Authentik Canada

Sometimes, simplicity is best. This travel brochure from Authentik Canada opts for a clean, uncluttered design, with a plain white background that lets the imagery do the talking. Each photo is clearly but subtly captioned, providing essential context without detracting from the pared-back visual appeal. 

The text boxes are nicely spread out and contain minimal text – enough to convey helpful information, but without overwhelming the reader. This thoughtful approach results in a brochure that is not only easy on the eyes, but also provides an enjoyable, straightforward, and relaxing user experience.  

15. This tri-fold brochure design by Adobe

A tri-fold brochure is a great idea for informational displays where visitors need quick, accessible information about local attractions or tours. That might be in a hotel, an airport, or a tourist information center. It’s also a good idea to display these in travel agencies where space is limited, as they give potential clients a quick snapshot of travel destinations.

This trifold travel brochure template from Adobe is a good starting point, and demonstrates the power of striking imagery in capturing attention. It also shows how color blocking can be effectively used to divide information, and that less can often be more when it comes to volume of text.

Adobe has thousands of travel brochure templates to choose from – ideal if you’re not a professional graphic designer! Top tip: if you sign up for a free trial, you can download up to 10 free travel brochure templates (or other stock imagery to use in your travel brochures).

Five lessons you can take from these travel brochure examples

• Use eye-catching, high-quality images to take readers on a visual journey and transport them to the destination
• Organize information in bite-sized sections, with clear subheadings and bullet points to enhance readability
• Balance detailed text with visual elements and white space to avoid overwhelming the reader 
• Keep your target audience in mind throughout the design process
• Use signposts like page references and QR codes to keep customers on the user journey 

Final thoughts

I hope you’ve enjoyed browsing these travel brochure examples and have come away feeling inspired and ready to get started on your next brochure design.

A fundamental part of the travel brochure design process is review and approval. After all, you need to get the right eyes on your designs to make sure everything is accurate, on-brand, and error-free before you go to print or publish it online. 

Design approval software like Filestage helps to make your feedback and approval process quicker, easier, and more collaborative. To see for yourself how Filestage can help, start a free trial →

Katie Garrett

Design and creative

How brands become icons: 9 brand identity examples 

Behind every successful brand is a carefully considered brand identity.  In this article, we’re going to pick up some tips and inspiration from nine of the most memorable brand identity examples, whether you’re building a brand from scratch or giving your existing brand identity a refresh.

Valerie O'Connor

Product branding: A survival guide (+ 5 best examples) 

What made Amazon, Apple, Google, Microsoft, and Walmart the most valuable brands in 2023? How did Apple rack up a brand value of $299.3 billion? What’s the secret behind McDonald’s incredible brand recognition score of 98? Product branding plays a major role.

Nicki Wylie

13 min read

8 workflow automation examples to scale up your creative process 

Accuracy, efficiency, productivity, visibility, and control. These are the words you want to hear about your creative workflows. Especially if you’re producing a high volume of content in a regulated industry.

10 min read

How to set up an efficient and collaborative design process

It’s no news that collaboration increases creativity and productivity. Just remember the last time you were bending over backwards, desperately looking for an innovative solution to your problem. 

How to open PSD file to add comments and annotations

In this article, I’ll guide you through how to open PSD files for free. And, assuming you want to do more than look at pretty pictures, how to add feedback as part of your design approval process.

The 5-step design brief that delivers 5-star results

In the world of graphic design, success often hinges on the quality of the design brief itself. Whether you’re working with an in-house design team or external designers, a well-crafted design brief is the foundation of a successful project, aiding the design process.

Amber Howells

How to make a catalog in 7 simple steps

Catalogs are the crème de la crème of marketing collateral. But if you want catalog marketing to work for your business, each element needs to be carefully thought-out and well-executed.

8 eye-catching catalog examples 

Catalogs are a powerful marketing tool with a long list of benefits. But creating a catalog that catches and keeps your audience’s attention is easier said than done, even if you're using a catalog template.

15 brochure design ideas to spark your creativity

When it comes to creating a brochure, design is everything. Whether you're aiming to promote a new product, showcase your services, or draw attention to your upcoming events, a well-designed brochure can capture your audience's attention and leave a lasting impression. 

Get marketing tips, trends, and inspiration in your inbox

Everything you need to create your best work, delivered from our brains to yours every other Wednesday.

Winter is here! Check out the winter wonderlands at these 5 amazing winter destinations in Montana

• Plan Your Trip

How To Write Tourist Leaflets

Published: November 19, 2023

Modified: December 28, 2023

by Colene Thornhill

• Arts & Culture
• Hotel Reviews

Introduction

Welcome to the world of trip planning! Whether you’re a seasoned traveler or someone who is new to exploring new destinations, effective trip planning is the key to a successful and enjoyable adventure. In this article, we will delve into the art of writing tourist leaflets, providing you with valuable tips and strategies to create engaging and informative content that will captivate your target audience.

When it comes to writing tourist leaflets, it’s crucial to understand the importance of capturing the attention of your readers right from the start. With the abundance of travel options available today, you need to make sure your leaflet stands out among the crowd. By combining informative content with an appealing layout, you can ensure that your leaflet becomes a valuable resource for travelers seeking their next adventure.

One of the first steps in writing an effective tourist leaflet is understanding your target audience. Who are the people you’re trying to attract? Are they adventure seekers looking for adrenaline-pumping activities, or are they culture enthusiasts who crave history and architecture? Knowing your audience will help you tailor your content to their interests and preferences, making your leaflet more appealing and relevant.

Once you have a clear idea of your target audience, it’s time to select a compelling destination. Whether it’s a vibrant city, a tranquil beachside retreat, or an exotic cultural hub, choose a destination that has a unique appeal and offers a range of attractions and activities. This will provide you with ample material to highlight in your leaflet and entice potential travelers to visit.

In the next sections, we will explore various techniques to make your tourist leaflet engaging and informative. From crafting captivating headings and subheadings to incorporating vivid descriptions and useful information, we will cover it all. We will also discuss the importance of using imagery and visual elements to enhance the overall appeal of your leaflet, as well as creating a user-friendly layout to ensure easy navigation for your readers.

Lastly, we’ll emphasize the significance of proofreading and editing your leaflet to eliminate any errors or inconsistencies. A polished and well-presented leaflet will instill confidence in your readers and make them more likely to consider your destination for their travel plans.

So, let’s dive into the fascinating world of writing tourist leaflets and discover how to create compelling content that captures the essence of a destination, sparks curiosity, and inspires wanderlust in your readers!

Understanding Your Target Audience

Before you start writing your tourist leaflet, it’s crucial to have a deep understanding of your target audience. Knowing who you’re trying to attract will help you tailor your content and language to their preferences, making your leaflet more appealing and persuasive.

Begin by identifying the demographic characteristics of your target audience. Consider factors such as age, gender, interests, and travel preferences. For example, if you’re targeting young adventure seekers, your language can be more energetic and adventurous. On the other hand, if your audience is primarily families, your tone should be more friendly and informative.

Next, consider the psychographic aspects of your target audience. What motivates them to travel? Are they seeking relaxation, cultural experiences, or thrilling adventures? Understanding their desires and aspirations will enable you to create content that resonates with their emotions and desires.

A good way to understand your target audience is through market research. Conduct surveys, analyze online reviews and social media discussions, and seek feedback from previous travelers to your destination. This valuable information will provide insights into their expectations and help you tailor your leaflet content accordingly.

Once you have a clear understanding of your target audience, you can begin crafting your leaflet content. Use language and terminology that will resonate with your audience, appealing to their interests and desires. For example, if targeting food enthusiasts, emphasize local cuisine and unique gastronomic experiences.

Another important aspect of understanding your target audience is understanding their level of travel experience. Are they seasoned travelers looking for off-the-beaten-path destinations, or are they more comfortable with popular tourist spots? Tailor your content to cater to their level of familiarity and curiosity. Provide insider tips and recommendations for hidden gems to engage experienced travelers, or provide essential information on must-visit landmarks for those new to the destination.

By truly understanding your target audience, you can create a tourist leaflet that speaks directly to their needs and desires. Remember to strike a balance between informative content and engaging language, ensuring that your leaflet captures their attention and keeps them interested throughout.

So, dive into the mindset of your target audience and craft an appealing leaflet that showcases the unique experiences and attractions your destination has to offer.

Selecting a Compelling Destination

When it comes to writing a tourist leaflet, one of the most important decisions you’ll make is selecting a compelling destination to showcase. The destination you choose sets the tone for the entire leaflet and can make or break its appeal to potential travelers.

First and foremost, consider the uniqueness and attractiveness of the destination. Look for destinations that offer something special, whether it’s stunning natural landscapes, rich cultural heritage, or a blend of both. A compelling destination needs to captivate the reader’s imagination and spark their desire to explore and experience something new.

Research popular travel trends and preferences to understand what travelers are currently seeking. Are eco-friendly destinations on the rise? Is there a growing interest in adventure tourism? By selecting a destination that aligns with these trends, you can tap into the interests of your target audience and position your leaflet as a must-have resource for the latest travel experiences.

Consider the accessibility of the destination. While remote and exotic locations are intriguing, ensure that they are easily accessible and have adequate transportation options. Travelers appreciate convenience and want their journey to be hassle-free. Therefore, choose a destination that has good connectivity and transportation infrastructure.

Another crucial aspect to keep in mind is the seasonality and weather patterns of the destination. Highlight the best times to visit in your leaflet, taking into consideration factors such as weather, festivals, or special events. This will help potential travelers plan their trip accordingly and ensure they have a memorable experience.

Furthermore, assess the safety and security of the destination. Travelers prioritize their well-being, so it’s essential to choose a destination that is known for its safety measures and reliable infrastructure. Highlight any safety precautions, emergency services, or health facilities available to reassure your readers.

Finally, consider the overall appeal and diversity of attractions and activities the destination offers. Travelers look for variety in their experiences, so ensure that your chosen destination has something for everyone. Whether it’s historical landmarks, adventure sports, cultural festivals, or culinary delights, showcase the range of attractions that will make your leaflet irresistible.

By carefully selecting a compelling destination, you lay the foundation for a successful tourist leaflet. A destination that captures the imagination, aligns with travel trends, is easily accessible, offers safe and diverse experiences, and has a unique appeal, will be an enticing draw for potential travelers.

So, take the time to research and choose a destination that has all the ingredients to make your tourist leaflet a must-read resource for wanderlust-filled explorers!

Highlighting Key Attractions and Activities

Once you’ve selected a compelling destination, it’s time to showcase its key attractions and activities in your tourist leaflet. As the main focus of your content, highlighting these standout features will capture the attention of potential travelers and inspire them to visit.

Start by identifying the most iconic and famous landmarks of the destination. These could be historical sites, architectural marvels, or natural wonders that define the uniqueness of the location. Include captivating descriptions, historical context, and interesting facts to bring these attractions to life and create a sense of wonder.

In addition to the popular attractions, don’t forget to include off-the-beaten-path gems. These hidden treasures provide a sense of discovery for travelers who are looking for unique and lesser-known experiences. Whether it’s a hidden waterfall, a local market, or a charming neighborhood, showcasing these hidden gems adds an element of exclusivity and adventure to your leaflet.

Furthermore, highlight the range of activities and experiences that visitors can enjoy in the destination. Are there adrenaline-pumping adventure sports like zip-lining or bungee jumping? Are there opportunities for leisurely hikes or scenic cycling routes? Include details about these activities, such as difficulty levels, equipment rental options, and any necessary safety precautions, to help travelers plan their itinerary.

Consider the diverse interests of your target audience and include attractions that cater to various preferences. If your audience includes culture enthusiasts, showcase museums, art galleries, or historical walking tours. For nature lovers, emphasize national parks, botanical gardens, or wildlife safari experiences. By providing a well-rounded selection of attractions and activities, your leaflet becomes a valuable resource for a wide range of travelers.

When highlighting key attractions and activities, use descriptive and engaging language to paint a vivid picture in the reader’s mind. Capture the essence and atmosphere of the location, using words that evoke emotions and create a sense of anticipation. For example, instead of simply mentioning a white sandy beach, describe it as a pristine paradise with crystal-clear turquoise waters and palm-fringed shores.

Don’t forget to include images or visual representations of these key attractions and activities. A picture is worth a thousand words, and by incorporating visuals, you can enhance the appeal of your leaflet and give readers a glimpse of what they can expect. Ensure that the images are high-quality and showcase the best aspects of each attraction.

By effectively highlighting the key attractions and activities, your tourist leaflet becomes a gateway to the destination’s wonders. It ignites the reader’s curiosity and compels them to start planning their trip, eager to explore all that the location has to offer.

So, let your enthusiasm for the destination shine through as you showcase its captivating attractions and activities, creating a desire in your readers to embark on their own extraordinary adventure.

Captivating Headings and Subheadings

When it comes to writing a tourist leaflet, captivating headings and subheadings play a crucial role in grabbing the attention of your readers and guiding them through the content. Well-crafted headings not only make your leaflet visually appealing but also provide a glimpse into what lies within, enticing readers to delve deeper into the information you have to offer.

Start by brainstorming catchy and intriguing headings that reflect the essence of the destination and its unique offerings. Use words that evoke curiosity, adventure, relaxation, or whatever emotions you want to resonate with your target audience. For example, instead of a generic heading like “Attractions”, consider something more captivating like “Embark on a Journey of Discovery: Must-See Sights and Hidden Gems”.

Subheadings are equally important, as they break down the information into digestible sections, allowing readers to navigate easily through the leaflet. Use subheadings to categorize and highlight different aspects such as attractions, activities, accommodations, and dining options. By organizing the content with informative subheadings, you make it easier for readers to find the information that is most relevant to them.

Another effective technique is to use power words and action verbs in your headings and subheadings. These words can create a sense of urgency or excitement, compelling readers to take action or imagine themselves already experiencing the destination. For example, instead of “Cultural Landmarks of XYZ City”, consider “Immerse Yourself in the Rich Tapestry of XYZ City’s Cultural Landmarks”.

Consider using questions in your headings to engage readers and pique their curiosity. Questions make the reader pause and think, enticing them to seek answers within the content. For example, instead of a straightforward heading like “Outdoor Activities”, you could ask, “Ready for Adventure? Discover Thrilling Outdoor Activities in XYZ Destination!”.

When crafting your headings and subheadings, keep in mind that brevity is key. Keep them concise and to the point, making sure they effectively convey the main idea while being visually appealing. Avoid using jargon or complex language that may confuse or alienate readers. Instead, opt for simple and straightforward wording that appeals to a broad audience.

Lastly, ensure that your headings and subheadings are visually distinct from the body text. Use formatting techniques such as bold font, larger font size, or different colors to make them stand out. This makes it easy for readers to skim through the leaflet and quickly find the information they are looking for.

By crafting captivating headings and subheadings, you capture the attention of potential travelers and guide them through the journey of your tourist leaflet. They serve as signposts, directing readers to the most enticing aspects of the destination and making them eager to explore further.

So, let your creativity flow as you create headings and subheadings that are eye-catching, informative, and irresistible, setting the stage for an engaging and immersive reading experience.

Crafting Persuasive Descriptions

When it comes to writing a tourist leaflet, crafting persuasive descriptions is key to engaging your readers and convincing them to choose your destination over others. Descriptions provide the opportunity to showcase the unique features, experiences, and beauty of the location, enticing travelers to pack their bags and embark on an unforgettable adventure.

Start by putting yourself in the shoes of your target audience. What aspects of the destination are most likely to resonate with them? Is it the breathtaking natural scenery, the vibrant cultural heritage, or the exciting culinary scene? Tailor your descriptions to highlight these key points, emphasizing what makes your destination stand out.

Paint a vivid picture with your words, capturing the reader’s imagination and bringing the destination to life. Use descriptive language that appeals to the senses, evoking the sights, sounds, smells, and tastes of the location. For example, instead of simply describing a beach as beautiful, you could say, “Feel the powdery white sand between your toes, as the gentle sea breeze plays with your hair, and the azure waves crash against the shore.”

Appeal to the emotions of your readers by highlighting the potential experiences and memories they can create in the destination. For instance, describe the exhilaration of hiking to a breathtaking viewpoint, the awe-inspiring moments of exploring ancient ruins, or the joy of immersing oneself in a vibrant local festival. By evoking emotions, you make the destination more personal and desirable to the reader.

Showcase unique selling points such as exclusive events, special promotions, or limited-time attractions. Create a sense of urgency by emphasizing the rarity or limited availability of these features, encouraging readers to take immediate action. For example, “Don’t miss the chance to witness the spectacular XYZ Festival, happening only once a year. Join thousands of revelers as the town comes alive with music, dance, and vibrant cultural celebrations.”

Include testimonials or quotes from previous travelers who have visited the destination. Positive reviews and personal endorsements add credibility and make the descriptions more relatable and trustworthy. Highlight their memorable experiences and the transformative impact the destination had on them.

Avoid generic and cliché descriptions. Instead, focus on specific and unique aspects of the destination. Dive deep into the local culture, traditions, and history, presenting insights and interesting facts that go beyond what can be found in a simple online search. This will provide readers with a truly immersive experience through your leaflet.

Lastly, proofread and edit your descriptions to ensure they are clear, concise, and error-free. Use active voice and vibrant verbs to make the text more engaging and dynamic. Eliminate repetitive phrases and unnecessary filler words, keeping the descriptions focused and impactful.

By crafting persuasive descriptions, you entice readers to envision themselves in the destination, experiencing its unique charm and wonders. Your words have the power to inspire wanderlust and ignite the desire to explore the world, one destination at a time.

So, let your creativity soar as you craft descriptions that transport readers to the destination, tempt their senses, and fuel their desire to pack their bags and embark on their next adventure.

Incorporating Useful Information

In addition to captivating descriptions of your destination, it is important to incorporate useful information in your tourist leaflet. This includes practical details that help travelers plan their trip and make informed decisions about visiting your destination.

Start by providing essential travel information, such as the best time to visit, visa requirements, and local currency. This helps potential travelers understand the logistics of planning their trip and ensures they have the necessary documents and arrangements in place.

Include details about transportation options available in the area, such as airports, train stations, or bus routes. Mention any public transportation systems, taxi services, or recommended car rental companies. Providing information on how to navigate the destination will give travelers peace of mind and make their experience smoother.

Highlight accommodation options, ranging from luxury resorts to budget-friendly guesthouses. Include information about amenities, location, and any unique features or services offered. Consider featuring hotels or accommodations that have received positive reviews or certifications, as these provide an added layer of trust for potential guests.

Another crucial aspect to include is dining and culinary experiences. Highlight local delicacies, popular restaurants, and street food hotspots. Mention any dietary considerations or specialty cuisine options, such as vegetarian or vegan-friendly establishments. Providing suggestions and recommendations for dining options will enhance the overall experience for travelers.

When it comes to incorporating useful information, don’t forget about safety and emergency assistance. Include contact information for local emergency services, hospitals, and clinics. It’s also helpful to provide tips on personal safety, such as reminding travelers to be cautious with their belongings and to follow any local customs or guidelines.

Consider including maps and guides to help visitors navigate the destination. This can include maps of popular tourist areas, transportation routes, or suggested itineraries. Visual aids like maps make it easier for travelers to plan their activities and explore the area confidently.

Additionally, incorporate information about local customs, traditions, and etiquette. This helps visitors understand and respect the cultural norms of the destination. Indicate any dress codes or behavior expectations when visiting religious or sacred sites to ensure travelers are aware and can plan accordingly.

Lastly, provide contact information for local tourism offices or visitor centers. This gives travelers a resource to reach out to for further information or assistance during their visit. Including website links or contact details enables travelers to easily access additional resources to enhance their experience.

By incorporating useful information, you not only assist travelers in planning their trip but also showcase your destination as a reliable and informative resource. This builds trust and increases the likelihood of visitors choosing your destination for their travel adventures.

So, arm your readers with the information they need to make their travel plans a reality, empowering them to explore all the wonders your destination has to offer.

Using Imagery and Visuals

When it comes to creating a captivating tourist leaflet, the use of imagery and visuals is essential. Humans are visual creatures, and incorporating high-quality images and appealing visuals can greatly enhance the impact and appeal of your leaflet.

Start by selecting stunning and eye-catching images that showcase the beauty and highlights of your destination. Choose images that evoke emotions and create a desire within the viewer to experience the location firsthand. Whether it’s a breathtaking sunset over a picturesque landscape, a vibrant cultural festival, or mouthwatering local cuisine, make sure the images create a lasting impression.

Vary the types of visuals you use to provide a well-rounded representation of the destination. Include photographs of landmarks, attractions, and activities, as well as illustrations, icons, or infographics that provide information and enhance the visual appeal. This variety keeps the leaflet visually engaging and prevents the reader from getting bored or overwhelmed by repetition.

Ensure that the images you select accurately represent the destination and its offerings. Avoid using overly edited or heavily filtered images that misrepresent the reality of the location. Transparency is key to building trust with potential travelers, so aim for authentic and genuine visuals that accurately depict the experiences they can expect.

In addition to static images, consider utilizing other visual elements such as maps, diagrams, or charts. These visual aids can help travelers better understand the layout of the destination, identify key points of interest, or comprehend specific information at a glance. For example, you can include a map showcasing popular tourist areas, transportation routes, and the proximity of attractions to give readers a comprehensive overview.

Pay attention to the placement of visuals within the leaflet to optimize their impact. Place visuals strategically alongside related text to enhance comprehension and capture attention. Ensure that the images are of high resolution and clarity, allowing readers to fully appreciate the beauty and details of the destination.

Consider the overall design and color scheme of your leaflet to create a visually cohesive and aesthetically pleasing experience. Choose colors that complement the destination and evoke the desired emotions in your audience. For example, cool blues and greens may be suitable for a beach destination, while warm oranges and yellows may be fitting for a vibrant cityscape.

Remember, visuals should complement the text and enhance the storytelling aspect of your leaflet. They should not overpower or distract from the written content but rather work together harmoniously to create a visually appealing and immersive experience for the reader.

Incorporating imagery and visuals in your tourist leaflet allows you to transport potential travelers to the destination and ignite their imagination. They provide a glimpse of the experiences that await, inspiring wanderlust and enticing readers to embark on their own adventure.

So, let your visuals speak volumes and capture the essence of your destination, leaving a lasting impression on those who flip through your leaflet.

Creating a User-Friendly Layout

When it comes to designing a tourist leaflet, creating a user-friendly layout is essential to ensure that readers can navigate through the information easily and find what they’re looking for efficiently. An effective layout helps to engage readers, enhance readability, and make their experience with your leaflet enjoyable and seamless.

Start by organizing your content into logical sections. Use headings, subheadings, and clear sections to divide the information and make it easy to scan. Utilize bullet points and numbered lists to present information concisely and attract attention to key details.

Consider the readability of your text by selecting a legible font size and style. The text should be large enough for comfortable reading, and the font should be clear and easy on the eyes. Keep in mind that different fonts may convey different tones, so choose one that aligns with the aesthetic of your leaflet and the overall brand image.

Whitespace is your friend when it comes to layout design. Allow for sufficient whitespace between paragraphs, headings, and images to create visual breathing space and avoid a cluttered appearance. This not only improves readability but also makes the leaflet visually appealing and pleasant to look at.

Guide the reader’s eye with a clear and intuitive flow. Place important information and eye-catching visuals strategically within the layout. Use visual cues such as arrows, icons, or contrasting colors to direct attention to specific sections or calls to action.

Consider the use of columns in your layout to maximize space and make the most of each page. Columns help to organize content and prevent it from appearing overwhelming or dense. This is particularly useful when presenting information in tables, lists, or multiple sections.

Incorporate clear and consistent navigational elements in your leaflet. Include a table of contents or an index page at the beginning to guide readers to specific sections. Utilize page numbers or section tabs to make it easy for readers to flip to particular information of interest.

When placing images, ensure they are appropriately sized and positioned. Avoid obstructing the flow of text and make sure the images enhance the content without overwhelming it. Leave sufficient space for captions or descriptions near the corresponding images to add context and provide additional information.

Choose colors thoughtfully to create a harmonious and visually appealing palette. Use colors that are easy on the eyes and complement the visuals and overall theme of your leaflet. Consistency in color schemes throughout the leaflet helps to maintain a cohesive and professional appearance.

Finally, test the usability of your leaflet layout before finalizing it. Share it with others for feedback, and consider their suggestions for improvements. Make sure the layout is intuitive, easy to understand, and offers a seamless reading experience.

A user-friendly layout is crucial in ensuring that readers can easily navigate and digest the information you present in your tourist leaflet. By organizing content logically, utilizing whitespace, creating a clear flow, and incorporating navigational elements, you enhance the overall usability and appeal of your leaflet.

So, take the time to design a layout that prioritizes readability, simplicity, and intuitive navigation, turning your leaflet into a user-friendly guide that captivates and guides potential travelers on their journey.

Proofreading and Editing

Once you have written the content for your tourist leaflet, it is crucial to invest time and effort into proofreading and editing to ensure a polished and professional final product. Proper proofreading and editing not only eliminate errors but also enhance the overall readability and impact of your leaflet.

Start by reviewing the content for spelling, grammar, and punctuation mistakes. Pay close attention to commonly confused words and homonyms, ensuring that your writing is clear and error-free. Use grammar and spell-check tools, but do not solely rely on them, as they may overlook certain errors.

Check for consistency in language and style throughout your leaflet. Ensure that you use consistent terminology and tone throughout the content. Inconsistencies can confuse readers and give an unprofessional impression. Proofread carefully to catch any instances where you may have inadvertently switched between different styles or tones.

Review the flow and structure of your content. Check for logical coherence between paragraphs and sections to ensure smooth transitions and seamless reading. Make sure that information is presented in a logical order and that the reader can follow along easily without any confusion.

Be mindful of sentence structure and readability. Vary sentence lengths and structures to avoid monotony. Break up lengthy sentences and paragraphs to improve readability. Aim for clarity and conciseness, eliminating any unnecessary repetition or wordiness.

Ensure that all information is accurate and up to date. Verify facts, figures, and details, such as opening hours, contact information, or prices. Outdated or incorrect information can be misleading and damage the credibility of your leaflet.

Consider seeking feedback from others, such as peers or professionals, to gain a fresh perspective on your content. They may catch errors or offer suggestions that you may have missed. Constructive criticism can help you refine your content further and ensure its effectiveness.

Take a break from your writing before embarking on the proofreading and editing process. This allows you to approach the content with a fresh perspective and can help you identify errors or areas of improvement more easily.

Read your content aloud during the proofreading process. This can help you catch awkward phrasing, run-on sentences, or any issues with flow and rhythm. Reading aloud engages multiple senses and can reveal errors that may go unnoticed when reading silently.

Consider getting professional help if needed. Hiring a proofreader or editor can provide an additional layer of expertise and ensure the highest quality for your leaflet. They can help identify nuanced errors, fine-tune the language, and offer suggestions for improvement.

Proofreading and editing are the final stages in creating a polished and error-free tourist leaflet. By investing time and attention to detail in this process, you ensure that your content is professional, engaging, and leaves a positive impression on your readers.

So, take the time to meticulously proofread and edit your leaflet, striving for perfection and excellence in every aspect of your content, resulting in a final product that speaks volumes about your destination and captures the reader’s attention.

Congratulations! You’ve reached the end of our guide on how to write effective tourist leaflets. We’ve explored various strategies and techniques to help you create engaging, informative, and persuasive content that captures the attention of potential travelers and inspires them to choose your destination for their next adventure.

Throughout the article, we emphasized the importance of understanding your target audience, selecting a compelling destination, and highlighting key attractions and activities. We discussed the significance of captivating headings and subheadings, crafting persuasive descriptions, incorporating useful information, using imagery and visuals effectively, creating a user-friendly layout, and the importance of proofreading and editing.

The process of writing a tourist leaflet requires careful planning, research, and creativity. By understanding your target audience, you can tailor your content and language to their preferences. Selecting a compelling destination with unique features and attractions will ensure that your leaflet stands out among the competition.

Once you’ve captured the reader’s attention with captivating headings, it’s important to create persuasive descriptions that evoke emotions and paint a vivid picture of the destination. Incorporating useful information, such as travel logistics, accommodations, dining options, and safety tips, helps potential travelers plan their trips with ease.

Utilizing eye-catching imagery and visuals enhances the overall appeal and engagement of your leaflet. Through the careful use of graphics, maps, and photographs, you can transport readers to the destination and ignite their desire to explore its wonders.

A user-friendly layout, with clear sections, organized content, and intuitive navigation, ensures that readers can easily navigate through your leaflet and find the information they need. Lastly, proofreading and editing your content guarantees a polished and professional final product.

Remember, creating a successful and engaging tourist leaflet is not only about providing information but also about creating an experience that captivates and inspires. By implementing the strategies and techniques discussed in this guide, you can create leaflets that not only inform potential travelers but also spark their desire to embark on unforgettable journeys.

So, take these valuable insights and apply them to your own tourist leaflet writing efforts. Craft a compelling narrative, showcase the unique features of your destination, and inspire wanderlust in the hearts of your readers. Happy writing, and best of luck in creating impactful and enticing tourist leaflets!

• Privacy Overview
• Strictly Necessary Cookies

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Find the images you need to make standout work. If it’s in your head, it’s on our site.

• Images home
• Curated collections
• AI image generator
• Offset images
• Backgrounds/Textures
• Business/Finance
• Sports/Recreation
• Animals/Wildlife
• Beauty/Fashion
• Celebrities
• Food and Drink
• Illustrations/Clip-Art
• Miscellaneous
• Parks/Outdoor
• Buildings/Landmarks
• Healthcare/Medical
• Signs/Symbols
• Transportation
• All categories
• Editorial video
• Shutterstock Select
• Shutterstock Elements
• Health Care
• PremiumBeat
• Templates Home
• Instagram all
• Highlight covers
• Facebook all
• Carousel ads
• Cover photos
• Event covers
• Youtube all
• Channel Art
• Etsy big banner
• Etsy mini banner
• Etsy shop icon
• Pinterest all
• Pinterest pins
• Twitter all
• Twitter Banner
• Infographics
• Zoom backgrounds
• Announcements
• Certificates
• Gift Certificates
• Real Estate Flyer
• Travel Brochures
• Anniversary
• Baby Shower
• Mother’s Day
• Thanksgiving
• All Invitations
• Party invitations
• Wedding invitations
• Book Covers
• Editorial home
• Entertainment
• About Creative Flow
• Create editor
• Content calendar
• Photo editor
• Background remover
• Collage maker
• Resize image
• Color palettes
• Color palette generator
• Image converter
• Contributors
• PremiumBeat blog
• Invitations
• Design Inspiration
• Design Resources
• Design Elements & Principles
• Contributor Support
• Marketing Assets
• Cards and Invitations
• Social Media Designs
• Print Projects
• Organizational Tools
• Case Studies
• Platform Solutions
• Generative AI
• Computer Vision
• Free Downloads
• Create Fund

Travel Brochure Examples for City Tours and Students

There’s no better way to get potential clients in vacation mode than a well-designed booklet with stunning photos and captivating copy. learn why these simple marketing pieces matter so much and then check out some inspiring travel brochure examples below..

From beach resorts to city guides, get inspired to make your own travel guide with these travel brochure examples and techniques:

Why Travel Brochures Are Good Business

• Santorini, Greece
• Macau, China
• Tel Aviv, Israel
• Istanbul, Turkey
• Tokyo, Japan
• Budapest, Hungary
• and more…
• Villages of Crete, Greece
• Waters of Palawan, Philippines
• Wines of Bordeaux, France
• Aruba, South America
• Trails of Taiwan
• Railways of India

How To Make Your Own Custom Brochure

Learn why these simple marketing pieces matter so much and then check out some inspiring travel brochure examples below. Or, get started making your own custom brochure with Shutterstock Create.

So many attractions, so little time. License this image via icosha .

If print marketing seems outdated in this glued-to-our-smartphone age, you’ll be surprised to find out how important travel brochures really are. Small but mighty, these handheld pamphlets often make a real difference in vacationers’ plans.

According to a study by Bentley University :

• Print brochures are the second-most popular source of trip-planning information (behind internet sources like personal research or travel ads ).
• 85% of participants learned about a new attraction by seeing it on a brochure.
• 73% of participants would consider changing their plans based on a brochure.

Plus, for many people, planning is half the fun of any trip! The right travel brochure builds early excitement and contributes to a positive customer experience long before the experience actually begins. 

And, one final bonus: Because DIY travel brochures have gotten so easy, you can make a digital brochure and a print brochure at the same time. Create your custom booklet, export one file for print and one for web, and you’ll be ready to share it online and stock it in your lobby.

Sound good? Then get inspired to design by browsing the twenty beautiful city guides and creative tourist pamphlets below.

City-Specific Travel Brochure Examples

City brochures and guides help visitors—especially those on foot—orient themselves in an exciting new place. These travel brochures often include maps, highlights of key attractions, fun facts, and historical details.

1. Santorini, Greece

This travel brochure plays off well-loved Greek motifs including the classic blue-and-white palette (one of the world’s most iconic color combinations !), mosaic-inspired tile patterns, and a faux Greek font that evokes stone-carved manuscripts.

Say yes to Santorini with this travel brochure by Rawan Nasser via Behance .

2. Macau, China

This city guide is the perfect distillation of Macau’s indigenous, Chinese, and Portuguese influences. It contains more text than most other travel brochure examples but uses a grid to keep everything easy to read.

Multilingual travel brochures are extra versatile. Design by Ck Chiwai Cheang via Behance .

3. Singapore

Bold colors make this Singapore city guide stand out, evoking some of the vibrant street art of this cultural melting pot. A suggested itinerary helps visitors explore this interesting city-state in just five days.

This brochure makes it easy to see the Lion City. Image by Vanshika Kundaliya via Behance .

4. Tel Aviv, Israel

This walking map of Tel Aviv uses a cool motif drawn from Bialik Square to give each page of the pamphlet a cohesive identity and professionally designed look.

Oishee Sen’s Tel Aviv city guide has a color-coded legend. Image by Oishee Sen via Behance .

5. Istanbul, Turkey

Take a page from this Istanbul travel brochure by adding a QR code to your own design. QR codes make it easy for viewers to move from print marketing to the web , where they can continue finding even more helpful information.

Triangular shape cutouts add interest to photos. Design by Meghan Khatri via Behance .

6. Tokyo, Japan

Featuring a flat-design map with five attractions and six local recommendations, this Tokyo travel brochure has the highlights covered.

Take in Tokyo with a colorful city guide by Pamela Pollescas. Image via Behance .

7. Budapest, Hungary

With its monochrome poppy orange and a lightly textured screen-printed look, this Budapest city guide rocks a retro 1960s feel while still feeling super contemporary.

This brochure features a beautifully illustrated map by Laura Sasdi via Behance .

8. Krakow, Poland

If you have a ton of information to share, this Krakow guide is one of the best travel brochure examples to follow. It features a whole lot of text but utilizes background boxes, dividing lines, and color-coding to maintain a strong visual hierarchy. 

This brochure wholeheartedly embraces readable retro fonts . Image via Behance .

9. Paris, France

This city guide advertises custom walking tours in Paris, using an action-packed photo and a bold-type font . Be sure to include critical info like website, phone number, location, or whatever else will ensure your appointment books get full!

Don’t operate in Paris? Make this brochure work for any city by customizing it in Create .

10. Barcelona, Spain 

Quirky, uneven letterforms and oversized asterisks serve as a whimsical introduction to Barcelona. The sky blue background and white clouds work especially well with the two photos, both of which feature a prominent sky.

By Paula Cornejo via Behance , this travel brochure begs you to discover Barcelona.

Travel Brochure Examples for Cultural Sites and Tourist Attractions

The following travel brochures hone in on a specific attraction, region, or cultural site, incorporating beautiful visual representations as well as useful information for tourists. They’re perfect to keep stocked in hotel lobbies, visitor centers, and travel agencies.

11. Villages of Crete, Greece

This guide is given to guests of a family-owned hotel on the island of Crete. The black-and-white photos , desaturated peach paper, and vintage grotesque font lend themselves to a nostalgic, down-home look.

The birthplace of Zeus has never felt more contemporary. Design by Argyris Athanasiades via Behance .

12. Waters of Palawan, Philippines

Unsurprisingly, gorgeous travel photos of beaches, water, and sunsets take center stage in this travel brochure example. The natural element of water is reflected in the dark blue color palette and the curving wave motif.

Doesn’t a beach getaway sound nice? Design by Mark Geneblazo via Behance .

13. Wines of Bordeaux, France

This museum booklet captures the elegance of French wine through an understated beige and slate gray color palette and a modern serif font.

Old World meets modern in this wine museum booklet by Daria Rul via Behance .

14. Aruba, South America

Aruba’s stunning white beaches are a must-see experience. Use a Create template like this one to insert enticing and can’t-miss attractions for your destination.

Even try using minimal text to let those pro-photos speak for themselves. You can upload your own images or use some of Shutterstock’s unmatched royalty-free photos geared to your location.

To find this template in Create , simply type “Travel” into the search bar and it’ll pop right up!

Love this tri-fold brochure design? Make it your own in Create .

15. Trails of Taiwan

Part outdoor trail map and part historical guide, this travel brochure highlights the natural beauty of the island, as well as the history of local indigenous peoples.

Who needs photos with illustrations like these? Image via Behance .

16. Railways of India

Okay, so this travel brochure is for a railway that only exists in our collective cultural imagination (thanks, Wes Anderson!). But, there are well over 20,000 trains in India , and any one of them could benefit from a creative brochure like this one.

This brochure features a map and testimonials against a vibrant color palette . Design by Amy Lee via Behance .

17. Churches of Kaunas, Lithuania

Drawing upon classic Orthodox iconography and church decor, this guide to Kaunas, Lithuania, perfectly mirrors the religious sites it highlights.

Hand-drawn illustrations and sketched tiling add a folksy and authentic feel.

Anyone can go on a pilgrimage with this guide. Design by Ula Puzauskaite via Behance . 

18. Mountains of Bolivia

This travel brochure highlights Bolivia’s natural beauty and encourages visitors to travel in an ecofriendly way . The earthy greens and browns contribute to the rustic feel, with a helpful legend indicating various outdoor activities at each location.

Hiking, camping, and wildlife watching are all attractions in this brochure by Alvaro Pedraza Suarez via Behance .

19. Wildlife of South Africa

This campground and safari travel guide strikes a rustic and authentic tone with its font and desert-friendly color choices. You can always use personal photos or Shutterstock’s images to capture the essence of your destination. As you build your design, keeping colors, fonts, graphics, and images complementary will make for a cohesive theme.

For more tips on capturing African landscapes, check out this must-read tutorial for design inspo. And to find this template in Create , simply type “Animal” into the search bar and start crafting!

Customize this brochure template to highlight your unique adventure packages using Shutterstock Create.

20. Beaches of Thailand

Creative text effects make this Thailand travel brochure especially remarkable, including text and photo layering, text masks, and even a subtle color gradient at the bottom.

To mirror this look in Create , explore the Effects tab for a multitude of options. For color gradients, specifically, click the Change color circle on the lefthand toolbar, select Gradient, and Apply !

An easy-to-read font allows for awesome text effects. Design by Prajith K via Behance .

If you were able to browse these twenty travel brochure examples and not be flooded with an overwhelming desire to get away, you must be one in a million.

Why not take a page from the brochures above and tell your own travel story? Start with one of Create’s travel templates or begin your own vision with a blank canvas ! We can’t wait to see all of your fun adventure-time-fueled creations.

Ready to get started making your own custom brochure? Find the perfect template for you in the template library in Shutterstock Create – just search for “brochures” in the search bar.

License this cover image via briddy .

Recently viewed

Related Posts

11 Profile Picture Ideas to Stand Out on Any Platform

While social media is designed to be fun and casual,…

Shutterstock’s Vast Library of Data Now Available on Google Cloud Marketplace

You need data you can trust. Whether you’re building models for…

10 Genius Print Advertising Ideas (with Examples and Tips)

If you thought print was dead, think again! Print advertising…

Creative Poster Design Ideas and Templates to Inspire You

Learn how to come up with your own poster design ideas and see the process of bringing your idea to life in an online image editing tool.

© 2023 Shutterstock Inc. All rights reserved.

• Terms of use
• License agreement
• Privacy policy
• Social media guidelines

• Print Products
• Paper And Substrates
• Coatings, Bindings, and More!
• The Print Dictionary
• Are Your Files Print Ready?
• Design Tips And Tutorials
• Design Inspiration!
• Print Templates
• Print Marketing Strategies
• Running A Small Business
• Marketing 101
• Go To Printivity.com
• Color Copies
• Black and White Copies
• Saddle Stitch Booklets
• Perfect Bound Books
• Spiral Bound Booklets
• Wire-O Booklets
• Business Cards
• Shipping Boxes
• About Printivity Insights
• Sustainability and Treefo at Printivity

The 4 Elements of a Compelling Travel Brochure

Last updated on March 13th, 2023 at 04:05 pm

We all know that feeling of seeing a travel brochure — covered with photos of fantastic places and new experiences — and suddenly being struck with wanderlust. Nothing is more compelling or inspiring than a well-designed travel brochure, full of captivating photos and promises of adventure. And with the right marketing tactics and design, that wanderlust can be consuming enough to spur action. 

If you’re in the travel industry or located in a tourist hot spot, a travel brochure is an effective and affordable way of promoting your business. Available in all sizes and shapes, these marketing tools can be used in your local area, as well as farther from home. If a tourist is visiting your area, they’re looking for things to do. If you’re hoping to bring visitors from afar, you can partner with businesses in nearby regions to showcase your brochure — enticing travelers to come to you. 

Promotional materials that can be promoted all over? Doesn’t get better than that! However, there are best practices to follow in order for your marketing efforts (and dollars) to be worthwhile. Let’s discuss how to make a travel brochure that’s both eye-catching and inspiring!

What is a Travel Brochure? 

A travel brochure is a marketing tool designed to get people to visit a specific destination, attraction, or activity. It’s a simple and easy way to promote your business while informing travelers and drawing their attention to your services. These brochures can be used by any business in any industry, from five-star resorts to mom-and-pop shops to ziplining adventures. You can also promote special offers, such as discounts for travelers or hotel packages. These brochures can be placed in hotel lobbies, airports, storefronts, restaurants — you name it! The versatility of travel brochures is what makes them such an effective marketing tool. 

How to Design a Travel Brochure: Template & Layout

When it comes to the layout, you can either choose to follow a layout template or create your own. While the layout and design of your travel pamphlet is up to you, most follow the same informational template. If you look at travel brochure examples, you’ll notice that they tend to have the same general information listed. The last thing you want is for potential customers to give up on your business because they can’t find the information they need. 

To ensure you cover all your bases, make sure you include the following travel flier features:

• Company Name and Logo

Your company’s name and logo should serve as the foundation for your brochure’s design. Remember, you’re trying to catch the attention of people just passing by or waiting for their flight to board. Therefore, you need your design to be distinctive, eye-catching, and recognizable. Prominently place your company name at the top of the front page (remember that brochures are often in display cases, so you don’t want to put it in the middle or bottom) and place your logo where it can be easily seen. 

• Cover Image

It could be argued that the cover image of your travel brochure is even more important than your company name and logo. This image is going to set the tone for the entire brochure, and it should be a reflection of what you’re offering. You want potential customers not only to grab your brochure first, but you want them to envision themselves in that image. For example, if you’re a snorkeling company in a tropical location, don’t tell people that — show them. The cover image should compel people simply by looking at the picture. 

• Inside Pages

The more detailed information about your product or service can be found in the middle pages of the brochure. Inside the traveler catalog, include a list of products or services along with their price points. This is also a great place to include customer testimonials and ratings. The written content inside these pages should be descriptive, engaging, and action-oriented. Additionally, you can offer discount codes and promotions exclusive to readers who find you in brochures. The design inside these pages should be easy to read, flow logically, and be pleasing to the eye (more on this later). 

• Contact Details

Last (page) but not least. While contact information can be listed anywhere on the brochure, generally it’s recommended that it be placed on the last page. You want people to read the entire brochure and get more excited as they progress. The idea is that by the time they get to the contact information, they’ll be itching to make a reservation or place an order. Make sure to include your location, phone number, email, website, social media, and any other relevant contact details. Some brochures also include driving directions to their locations from common places, like airports or popular hotels in the area. 

How to Make a Travel Brochure Stand Out 

When it comes to making a brochure that stands out from the crowd of tour booklets, visuals are key. You can use bold color schemes, attractive fonts, and striking images to catch the eye. The most important thing to remember when designing your brochure is to keep it simple. Avoid using too many elements that will make the page feel crowded and as a result, difficult to read. When a brochure is well-designed, it encourages readers to take action. 

To ensure that your travel brochure stands out, keep these three tips in mind:

• Avoid Big Blocks of Text

People don’t want to read an essay on your business, they want the highlights. People should be able to quickly and easily scan your brochure and understand instantly what your business offers. Fonts should be an easy-to-read size, and paragraphs should be kept to no more than 2-3 sentences. Use white space, graphics, and headings to break up large blocks of text that might be overwhelming to readers. Finally, be sure to include a lot of subheadings, bullet points, and other design features so that readers can easily skim the brochure to find what they’re looking for.

• Highlight Your Advantages

With a vacation brochure, you’re contending with an ocean of competitors for the reader’s attention. For instance, if you run a mom-and-pop seafood restaurant in a coastal destination, you’ll need to find ways to beat out the other seafood restaurants nearby. The best way to do this is clearly list the things you offer that your competition doesn’t. This can include reduced rates, first-rate accommodations, live music and entertainment, longer happy hours, and much more. It’s up to you to do your research, determine what’s not being offered in your area, and then be the first to offer it.  

• Have a Clear Call to Action

Everything you’ve done with your brochure was designed to get more customers, so the cherry on top should be a clear call to action (CTA). The key here is finding the balance between presenting your CTA naturally without it feeling forced or “salesy.” There are various ways you can do this, whether it be using simple language (“Come see us today!”) or a slightly more aggressive approach (“Limited Time Only”). No matter what direction you go in, the call to action is a crucial part of your brochure design.  

Inspire Wanderlust with Printivity

No matter where you are or what your travel brochure is advertising, you need to partner with a printer you can trust. Printivity goes the extra mile, offering a team of experienced graphic designers who will review your order to make sure your designs come out flawless. 

All you have to do is upload your design to our easy-to-use platform, and we make your designs a reality. Contact us to learn more about brochure printing and start promoting your brand with Printivity today! 

RELATED ARTICLES MORE FROM AUTHOR

8 children’s book cover ideas to ignite the imagination, how to design a product catalog: examples & tips, the complete guide to real estate brochure design, leave a reply cancel reply.

Save my name, email, and website in this browser for the next time I comment.

Most Popular Articles

3 questions for choosing saddle stitched paper type, what’s the best binding for yearbook printing, how to design for book gutter margins, how to instantly make your perfect bound book stand out, z-fold vs tri-fold: what’s the difference.

Travel Brochure Templates

• Travel Agent
• Business Cards
• Cup Sleeves
• Door Hangers
• Gift Certificates
• Letterheads
• Loyalty Cards
• Newsletters
• Pocket Folders
• Reminder Cards
• Social Media Designs
• Table Covers
• Table Tents

Travel Brochures

Whether you’re a boutique travel agency, a luxury hotel, or a local tourist center highlighting your city’s hidden gems, one thing is certain: You’re not advertising just any old trip! Getting tourists excited about your vacation experience starts with a thoughtfully designed, professional-looking, and perfectly customized travel brochure.  With its lightweight, handheld format—super easy to tuck into a travel bag, fanny pack, or purse—your tourism brochure will capture visitors’ imaginations and conveniently go wherever they do. Splashed with colorful images and alluring text, your bifold or trifold travel brochure could be just the thing that convinces them to stop off at that strange roadside attraction, select your cruise excursion over others, or sign on the dotted line for your full-service vacation package. No matter the destination, vibe, or price tag of your tourist experience, the right travel brochure design will set the tone for your guests—not only getting them excited but also providing helpful information to make the most of their long-awaited vacation. And MyCreativeShop makes it easier to create that perfect design! Instead of hiring a graphic designer to make your tourism brochure, you can make it yourself in our easy-to-use online editor. We have tons of professionally designed travel brochure templates, so all you need to do is choose one and then customize it with your own text, brand assets, photos, and more. Even with no design experience, you can quickly go from idea to print—which, by the way, you can order directly from us, too. From start to finish, your brochure can be done in minutes and ready to inspire vacation delight.

Creative Travel Brochure Examples and Ideas

The phrase “tourism brochure” may call to mind a specific type of thing, but in reality, the opportunities are unlimited! You don’t have to create the same basic pamphlet you’ve seen a million times before. For instance, here are a handful of ways that MyCreativeShop users have taken one of our travel brochure templates and turned it into a powerhouse marketing item:

• General Travel Brochures : Heavy on gorgeous imagery and cultural highlights, a general travel brochure is a great way to introduce a destination. You can fill an entire rack in your hotel or travel agency by featuring prime locations like Spain , Japan , or Australia .
• Specific Travel Guides : Go a little more in depth with your travel pamphlet by turning it into a detailed guide about one specific topic that your area is famous for. Maybe it’s a key historical event, a seasonal festival, or world-famous nightlife.
• Travel FAQ Guides : Make your travel agency brochure stand out in tourists’ minds by providing pressure-free information on common FAQs such as travel insurance, airline refund policies, baggage allowances, and more.
• Local Maps : Especially in local tourist centers or hotels , maps are indispensable. Even in the age of smartphones, many travelers enjoy the tactile feel of paper maps—and they make great keepsakes, too!
• Foodie Guides : We all know that food is a sure-fire way to anyone’s heart, especially on lazy vacation days! Dish out some “secret” recommendations for fancy hotspots, fast-casual dining, and mom-and-pop dives.
• Road Trip Guides : From South Africa’s Chapman’s Peak Drive to US Route 66 to Switzerland’s Great St. Bernard Pass, there are some drives that should be on everyone’s bucket list! Use your tourism brochure to captivate tourists who prefer to vacation behind the wheel.

To make your travel brochures more useful, you can add some helpful resources on top of the pretty pictures and welcoming text. Provide key information such as emergency contacts, nearby ATM locations, tourist safety tips, local taxi apps, free wifi hotspots, or common scam warnings—and you’ll turn your pamphlet into something that visitors will actually prioritize hanging onto!

Find the Perfect Travel Brochure Template for You 

However you plan to use your travel brochure, MyCreativeShop is certain to have a template to bring your vision to life. Each template has been made by a professional graphic designer and comes with cohesive color schemes, bold headlines, easy-to-read paragraph text, and placeholders for eye-catching imagery. If you’re worried about how to make a travel brochure look good, there’s no need! All you’ll have to do is fill in these spaces with your own information—and voila, your custom pamphlet is tourist-ready. If you do want to make more customizations, we make that easy as well. In any travel brochure template, you can experiment with:

• Background Patterns

You can upload your own logo and other brand assets, and you can also browse our stock photo library for high-res images that’ll grab your viewers’ attention. Whether your vacation mission is beachy relaxation, historical charm, or outdoorsy tough, it’s easy to play around until you find the perfect design for you. If you don’t like something you’ve done, click undo or start fresh with a new template! You can make unlimited revisions to both sides of the page.

Suitably Sized for Hassle-Free Distribution

We offer two standard sizes of travel and tourism brochure:

• 8.5” x 11” trifold and bifold
• 11” x 17” bifold

Both sizes are portable and ideal for a variety of distribution methods. You can pass them out by hand at key tourist hotspots, leave them on freshly made beds for hotel guests to peruse, or stack them in a rack by the door of your travel agency. If you’re looking to entice the locals during the off-season, you could even send your brochures by mail or leave them on nearby doorsteps.

Order Prints with a Guaranteed Delivery Date

Once you’ve finished tailoring your travel guide design, you can order professional prints within a few clicks. You won’t have to mess with bleed settings or other document details, as our editor automatically makes your pamphlet print-ready. What you see when you design is exactly what you’ll get!  You can choose a quantity ranging from 50 travel guides to 50,000 and then select standard or premium thick paper. Both papers are flexible and easy to handle, and all travel brochures arrive pre-folded and ready to go. 

It’s Easy to Download, Print, or Share Anywhere

Although many MyCreativeShop users prefer to print with us, we believe that more options are always better! If you’d prefer to print your brochures locally, you can do that instead with no hassle at all. Just click download to get a high-quality PDF that can be taken and printed at any professional print shop.  At the same time, why not download a web-ready image, too? You can upload this image to your travel agency’s website, share it on social media, or send it out in an automated email blast to your newsletter subscribers. The more times your customers can see their dream vacation (literally!), the more ready they’ll be to get away. MyCreativeShop can help you market the trip of the lifetime to any corner of the globe—without spending a fortune on designing, printing, or shipping! Check out our awesome selection of travel brochure examples, choose a ready-made template, and start customizing it now.

• 11" W x 8.5" H (Tri-Fold) - View Templates
• 11" W x 8.5" H (Bi-Fold) - View Templates
• 17" W x 11" H (Bi-Fold) - View Templates
• 300 DPI PDF - Print at home (no bleed)
• 300 DPI PDF - Commercial Print (full bleed)
• Web Quality JPG
• Shareable Link - Get a custom url to easily share your design online - Learn about shared pages
• Order high-quality prints of your travel brochures - See printing options

Tips to get you started on designing, printing & promoting your Travel Brochures

The most important part of creating an enticing travel brochure is having a set of high-quality, professional photos to draw from. You’ll also want to select a handful of location features to highlight in your brochure. Those features will differ depending on whether your brochure is focused on a landmark or attraction or on a general location (city, state, region, country). Once you’ve landed on your chosen features, make sure you have content to correspond with each photo. Using your local knowledge, determine how you will arrange your content and photos to tell a story that compels others to experience it for themselves. Next, check out our catalog to find the travel brochure template that fits your destination. Upload your photos to make customization quick and easy. Apply your own custom color scheme, then use the tools in our editor to replace the placeholder text and images so that your story is told instead. Choose a font that fits and insert text boxes, shapes, icons, and arrows as needed with just a click or two. Include all necessary contact information so that an intrigued reader can learn more, and consider utilizing a QR code that lands on your website  if you have more story to tell than space to tell it. Proofread your project and even ask one or two others to give it a onceover. Once satisfied, you’re ready to print! Related: How to use brochures for impactful travel agency marketing

Your travel brochure should include high-quality, professional photographs of the destination, well-written but brief text that makes the case for a traveler to plan a trip (including seasonal changes, budget considerations, and the best time to visit), and a call to action that enables the reader to learn more. You can also include glowing testimonials from past visitors if you have them. Tell a compelling story, then include a link to your website or a phone number for booking.

A travel brochure is a document that promotes a specific location, hotel, landmark, or destination. Often created by travel agencies, visitor bureaus, tourism departments, and chambers of commerce, travel brochures are designed to provide more information about a travel destination in order to encourage visitors to plan a vacation that includes that specific place. Travel agencies may also use travel brochures to advertise unique vacation packages.

As you visualize the layout of your travel brochure, begin with an eye-catching image on the cover panel, along with minimal text and a logo (if needed) - when in doubt, opt for more photos and less text. You can then use the inside panels to tell the story of your destination and why they should visit with lots of photos and the text necessary to spark their interest. The back panel of the brochure is an ideal (and expected!) location for you to provide contact information, booking details, and even a little bit about the company creating the brochure.

Design Resources

10 eye-catching travel brochure designs that inspire and excite, unlock your dream vacation: discover the power of travel brochures, boost your business with 10 custom travel poster designs, 15 ingenious travel flyer ideas that will skyrocket your bookings, 10 creative menu ideas to transport diners on a global taste adventure, 10 jet-setting designs for custom travel business cards, 10 clever ways to make your travel table tent stand out, 10 inspiring travel pocket folder templates for small travel agencies.

• PRO Courses Guides New Tech Help Pro Expert Videos About wikiHow Pro Upgrade Sign In
• EDIT Edit this Article
• EXPLORE Tech Help Pro About Us Random Article Quizzes Request a New Article Community Dashboard This Or That Game Popular Categories Arts and Entertainment Artwork Books Movies Computers and Electronics Computers Phone Skills Technology Hacks Health Men's Health Mental Health Women's Health Relationships Dating Love Relationship Issues Hobbies and Crafts Crafts Drawing Games Education & Communication Communication Skills Personal Development Studying Personal Care and Style Fashion Hair Care Personal Hygiene Youth Personal Care School Stuff Dating All Categories Arts and Entertainment Finance and Business Home and Garden Relationship Quizzes Cars & Other Vehicles Food and Entertaining Personal Care and Style Sports and Fitness Computers and Electronics Health Pets and Animals Travel Education & Communication Hobbies and Crafts Philosophy and Religion Work World Family Life Holidays and Traditions Relationships Youth
• Browse Articles
• Learn Something New
• Quizzes Hot
• This Or That Game
• Train Your Brain
• Explore More
• Support wikiHow
• About wikiHow
• Log in / Sign up

How to Make a Travel Brochure

Last Updated: June 27, 2024 References

wikiHow is a “wiki,” similar to Wikipedia, which means that many of our articles are co-written by multiple authors. To create this article, 54 people, some anonymous, worked to edit and improve it over time. There are 7 references cited in this article, which can be found at the bottom of the page. This article has been viewed 598,784 times. Learn more...

A creative, expertly written and well-designed travel brochure invites readers to cast themselves into a story that takes place in an exotic locale. In this article, learn how to make an enticing travel brochure that will have your audience fantasizing about-and booking-your travel packages.

Determining the Details of Your Travel Brochure

• A professional should already know what destination they are representing, or attempting to advertise for. Use this step to get to know the key features of your location: mountains, lakes, cabins, museums, parks, etc. Write each of these key features down on a piece of paper for use later on.
• If you are a student, find an exciting place to advertise for. Some great examples are Mexico, Hawaii, Myrtle Beach South Carolina, the beaches of Florida, or Australia, to name just a few. Research the location you choose (using reputable sources such as online search engines, encyclopedias, library books, etc.) and find out key features about the location. Write each of these down on a piece of paper for use later on.
• The lists for both students and professionals should be extra long at the beginning. It is better to create a long list to start, and then cross off items later on.

• Travel around the website by yourself and write down what and where the particular amenity is.
• If you are far away from where you are advertising for, look for maps online that might help you locate particular amenities. Sites like Google Maps often point out exactly what and where each of these is.
• After you have created a detailed list of the amenities, put a star next to the items you think are most important (bathrooms generally are a top priority). Make sure to note whether these amenities provide additional accommodations, such as being handicap accessible. [1] X Research source

• Visit peoples' homes and ask them politely to give their opinion. Remember to bring a pencil and paper to write down exactly what they say. You can also bring a voice recorder if you do not write very fast.
• If the destination is strictly for vacation (non-residential) try calling people whom have vacationed there in the past. As with the previous step, write down exactly what they have to say about their experience.
• Students who do not have direct contact with persons whom live, or have vacationed there, should look online. Find internet sites that link you with local hotels, restaurants, etc. in the area of your destination. Look for reviews that have to do with the destination (Mexico, Hawaii, etc.) rather than a particular place of accommodation. Write down what they have to say. [2] X Research source

• Vacation spots with lots of bathrooms, and restaurants available are great for an older demographic audience.
• Destinations which are primarily vacation spots (non-residential) usually target a younger audience, or newlywed couples going on their honeymoon.
• Vacation spots which have hotels furnished with WiFi and cable TV are great destinations for families.
• Destinations which have large rooms are great for business workers, who are looking to conduct work from far away.
• This is not an all encompassing list, but it will give you an idea about what to look for, and how to pick the right demographic audience. Something you might think is minor (a boardwalk for example) might make all the difference in the world for a particular clientele.

• Take into account the previous four steps, and in particular the target demographic group. Set a standard price to each of the amenities, and add them all up. Set a standard price for all of the key features of the destination and add them all up. Finally, add the price of the amenities and destination hot-spots together.
• Adjust the vacation cost according to who the audience is. Younger clientele and families will most likely be looking for a cheaper vacation. Older clientele and business types will have more money to spend. Generally speaking, vacations for a family of four should run between $1000 and $2000. Go higher or lower as you see fit. How to Calculate Cost of Travel

Writing the Text of Your Travel Brochure

• First, you’ll want to create a story. Just like a good novel pulls in a reader, the client wants to feel as if they are going on an adventure. In paragraph form (full sentences), write a convincing argument for why your vacation spot is the best place to visit.
• After you have written down your argument, go back and proofread. More importantly, cross out extraneous information, keep what is critical, and add in to places that need a more exciting, or convincing argument.
• This argument can then be split apart into different sections of your brochure. You might have to tailor the sentences to exist as a stand-alone argument in the different sections, but this will give you a good head start. It is important that the writer knows exactly why each of the individual pieces are critical, and how they come together to convince the clientele.

• Your heading/title should appear in bold lettering, underlined, and be large enough to read from far away. If someone is sitting in a doctors office, or at a coffee shop, they should be able to see the title clearly, at the top of the brochure.
• Each of the subheadings/section headings should also be in bold, and underlined. They should be a slightly smaller font size than the title. They should all also all be the same font. If one subtitle is in Times New Roman, keep them all Times New Roman. This creates a nice flow to your brochure, and does not bog down the viewer in trying to comprehend the brochure.

• Write down some adjectives you know that are not typically used, such as adventurous, pulsating, mind-boggling, fanciful, breathtaking, etc. Put these words first in your title, so that the readers eyes, reading left to right, will catch that key word.
• Then, make sure to include the location in the title. If you advertising for a Hawaiian vacation, do not leave out the word Hawaii. Put the location right after the adjective.
• Following the name of the place, you can finish the title with simply "vacation" or a synonym. End the title in an exclamation point, so that it appears that the person selling the vacation is just as excited as the potential clientele.
• Bold the lettering, and underline the title. A good example is: Adventurous Mount Everest Vacation!

• You want to make the argument for this vacation clear right up front. The reader is not going to look around the rest of the brochure if they are not convinced at the very beginning.
• This would be a great time to simply list off a few of the accommodations/hot spots. For example: “An all-encompassing Hawaiian vacation that includes beautiful scenery, top-of-the-line hotels, and all the food you can eat!”.

• You will want to include, at the bare minimum, the following sections: restaurants, hotels, scenery(appearance of the vacation spot), and shops. These are four of the most basic things people need to know about before they go on the vacation. In total, you should have around six to eight sections.
• Make sure that what you are saying is necessary, succinct, and convincing. Consider what image you are using and make sure that the words match up. Feel free to highlight, italicize, or bold certain words or phrases.
• This would also be a great time to add in those accommodations, such as handicap accessible, free continental breakfast, bike/walking trails, etc.

• To include block quotes in your brochure, start by indenting. Then add a quotation mark, and write in your quote. Finish by adding another quotation mark.
• You will want to include only the most sensitive, valuable information. Do not include bad experiences, as this might turn off the clientele.
• If you want to take out a sentence in the middle of a paragraph, simply highlight and delete. Then, in between the remaining sentences, add ... (three periods in a row). This will allow you to shorten the quote, keep what is necessary, and highlight what is most important. [4] X Research source

• Include some simple terms in your 3-4 sentence price section such as: “Prices as low as $1000 for a family of four!” or, “Prices start at $1500, and include great discounts if you purchase by phone!”
• Mention the different offers/deals vacationers can get through your particular company. Usually, there are family discounts, senior discounts, children discounts, etc.
• This section should appear on the inside of the pamphlet, to the far right (at the end). You do not want to start the brochure by introducing price, nor do you want to put the price on the back of the brochure, as the clientele will probably look there first and never look inside.

• This should be done as a series of bulleted points or dashes. Do not write this information in paragraph form, as it will all run together.
• Check a second and third time that the information is up to date and correct. Look at the bottom of webpages to see when the last time the page was updated. Call the numbers you are listing on the brochure and see who picks up the phone. The information you are presenting needs to be accurate. [6] X Research source

Creating the Visuals for Your Travel Brochure

• Some good examples include: A smiling visitor hugging a dolphin at a sea life attraction, or a woman relaxing with a massage in an open-air spa that overlooks the tropical sunset.
• Make sure the photos are in color, and have a high-quality resolution. Do not use stock photos which generally look fake, and off-putting. Use real life images, or photos you have taken yourself at the location.
• People enjoy seeing others having fun, so try to include photos of people enjoying themselves at your destination rather than showing an empty hotel room or deserted beach. This will invite readers to project themselves into the photo. [7] X Research source

• To convey a relaxed feeling appropriate for a spa, use muted pastel tones. Children's destinations are best marketed with bright, bold colors. Historical site brochures can be given an "antique" feeling with sepia and earth tones.
• For each panel of the brochure, use the same color. If there are different colors for each panel, it can become distracting and gaudy.

• Use a thin border to contain each of the panels in your brochure. A thick border can become distracting. The border should be a color that is a slightly darker/lighter shade of the tone that you use for the rest of the brochure.
• If you want to highlight key points of your story, use bullet points or asterisks. Generally, 3-4 is the range you want to stay in. Try to highlight things that are not written about in the sentences.
• Designs can also help, such as stars, rainbows, arrows, etc. Add these where and when you see fit. Once more, do not overuse these, and bog down the viewer in the visuals. The clientele should want to read more, not necessarily look more.

• Tell the printing company that you want the brochures printed on high-quality paper. Cheap, flimsy paper can easily be torn, ripped, or water-damaged. Thick, coated paper provides resistance to accidents, and can be carried around mush easier.
• If you wind up needing to use your home or business printer, just make sure to use thick, heavy paper. The settings of your printer should be set to the highest pixel quality so that your pictures come out clean and crisp.

Travel Brochure Template

Community Q&A

• Instead of using computers, students should try out their own skills at creating a hand made brochure. Colored pencils, magic markers, and rulers can get the job done well. Thanks Helpful 5 Not Helpful 1
• If you are a student, make sure to follow what your teacher requires. Thanks Helpful 5 Not Helpful 1
• Do not use pictures unless they are of the actual destination. People do not want to be lied to about what vacation they are going on. This can result in problems/litigation with the travel organization, or potentially a lowered grade if you’re a student. Thanks Helpful 3 Not Helpful 1

Things You'll Need

• Heavy paper
• Printer (preferably large (business) rather than desktop)
• Colored pencils, magic markers, rulers, ball point pens, etc. (for handmade brochures)

You Might Also Like

• ↑ https://www.biggerpockets.com/renewsblog/2014/10/06/6-amenities-to-ensure-repeat-business-in-your-vacation-rental/
• ↑ https://www.entrepreneur.com/article/83752
• ↑ https://www.huffingtonpost.com/2014/07/28/font-ranking_n_5625650.html
• ↑ https://www.englishdiscourse.org/block.quotes.htm
• ↑ https://www.ustravel.org/news/press-kit/travel-facts-and-statistics
• ↑ https://www.computerhope.com/tips/tip30.htm
• ↑ https://www.business2community.com/content-marketing-tips/pictures-articles-attract-eye-balls-01109658

About This Article

To make a travel brochure, start by identifying the main attractions in the area you're advertising, such as restaurants or movie theaters. Next, decide who your target audience is by evaluating the attractions at the destination, like by aiming for a young demographic if it's a vacation spot. To start writing, choose a catchy title and engage your audience with the first sentence on the opening flap by mentioning the destination's key strong points, such as good accommodation. Then, make sure you have great visuals to break up the text, since pictures are key if you want to grab people's attention. For more tips on how to write your sections or how to choose good visuals, read on! Did this summary help you? Yes No

• Send fan mail to authors

Did this article help you?

Featured Articles

Trending Articles

Watch Articles

• Terms of Use
• Privacy Policy
• Do Not Sell or Share My Info
• Not Selling Info

Get all the best how-tos!

Sign up for wikiHow's weekly email newsletter

Travel Brochure Templates

Design your professional travel brochure with our modern travel brochure templates.

Other brochure templates

• Real estate
• Event program
• Mental health
• Construction
• Financial services
• Agriculture
• Conference and seminar
• Pet services
• Accordion-fold
• Hospitality
• Landscaping
• Product launch
• Double gate-fold
• Double parallel fold
• Environmental
• Fundraising
• Government and civic information
• Grand opening
• Home improvement
• Photography
• Trade show and exhibition
• Transportation

Travel Brochure Design Templates

Popular template categories

• Infographics
• Presentations
• White papers
• Letterheads
• Newsletters
• Business cards
• Human resources
• Certificates
• Invitations
• Social media
• Table of contents
• Magazine covers
• Price lists
• Album covers
• Book covers
• See All Templates

{{hero-title}}

{{hero-text}}

Browse by Category

{{short-title}}

Template Stats

(Yes/No) Dependent on Tool Bar.

(Yes/No) Only used for templates/ pages

(Yes/No) Only used for templates/ pages. Dependent on a search marquee to exist on the page. WIP

Orientation

(Horizontal/Vertical)

( Full/Std )

(number of templates to load each pagination. Min. 5)

Load more Templates

( Yes/No )- only for vertical

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

(true, false, all) true or false will limit to premium only or free only.

(true, false, all) true or false will limit to animated only or static only.

Blank Template

This row should only exist if a blank template is needed at the beginning of the templates

{{top-templates-title}}

{{long-text-heading}}.

{{long-text-content}}