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Virgin Voyages plans first cruises from New York, Los Angeles with new ship

Virgin Voyages is finally bringing its adults-only cruises to the New York and Los Angeles markets.

The 2-year-old cruise brand, which currently operates most of its North America sailings out of Miami, on Wednesday announced it would soon offer its first regular sailings from the giant coastal cities as well as Seattle.

The trips will kick off in late 2025 on the line's next new ship, the long-delayed, 2,770-passenger Brilliant Lady.

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As part of the announcement, Virgin Voyages said Brilliant Lady would finally start sailing in September 2025. That's nearly two years later than the line originally planned when it announced the vessel in 2018.

Brilliant Lady was originally scheduled to debut in December 2023 .

Virgin Voyages on Wednesday outlined a year's worth of sailings for Brilliant Lady that included sailings to Bermuda, New England and Canada, the Caribbean and the Bahamas, the Panama Canal, the west coasts of Mexico and California, and Alaska.

Related: The 5 best destinations you can visit on a Virgin Voyages ship

The trips will kick off Sept. 5, 2025, with the vessel's maiden voyage (called a Mermaiden voyage by Virgin Voyages) out of the Manhattan Cruise Terminal in New York City.

Four more voyages out of New York, ranging from five to 13 nights, will follow during September and October of 2025.

The New York-based trips will include calls in Bermuda, as well as such eastern ports as Charleston, South Carolina; Boston; and Halifax, Saint John and Quebec City in Canada.

After operating out of New York, Brilliant Lady will reposition to Miami and then Los Angeles and Seattle for the following sailings:

• 17 voyages from Miami between October 2025 and April 2026. The trips will range in length from seven to 12 nights and include stops in Aruba; Bonaire; Curacao; Cartagena, Colombia; Turks and Caicos; Antigua; Grand Cayman, Cayman Islands; and Ocho Rios, Jamaica.
• One 16-night Panama Canal cruise departing March 21, 2026 . The one-way voyage from Miami to Los Angeles will bring calls to Colombia, Panama, Costa Rica, Guatemala and Mexico.
• Four voyages out of Los Angeles starting April 7, 2026. The sailings will range from five to eight nights and bring calls along the west coast of California and Mexico.
• A yet-to-be-determined number of cruises out of Seattle starting in May 2026 through September 2026 . Details of the sailings will be announced soon, the line said.

While details of the Alaska sailings have yet to be set, customers can secure access to a priority booking window for the sailings by placing a deposit of $500 to $2,500 with Virgin Voyages starting May 8, 2024.

The deposit program will be called the Alaska Front(ier) of the Line Pass. The required deposit amount varies depending on the type of cabin that a customer wants to book.

Like Virgin Voyages' first three vessels ( Scarlet Lady , Valiant Lady and Resilient Lady ), Brilliant Lady has been designed to shake up the cruise industry with a new, hipper style of cruising. The ship will have everything from a tattoo parlor to a colorful karaoke lounge. To ensure a proper party vibe, it also will be a kid-free travel zone , with a minimum age to sail of 18.

Related: Is Virgin Voyages right for you? Our thoughts

Since its first vessel sailed out of Miami in late 2021, Virgin has been going after travelers who might think themselves too cool to cruise. To that end, Brilliant Lady will have no buffets, no dress codes, and no big Broadway-style theater shows. For entertainment, expect interactive dance parties and DJ sets. Suites will have a rock star theme .

Virgin Voyages on Wednesday said customers (called "sailors" by the line) who were previously scheduled to sail on Brilliant Lady before its debut was delayed will be given priority access to book the ship's first voyages out of New York and Los Angeles.

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Virgin Hosts Three-Day Cruise Event in NYC Aboard Scarlet Lady

Richard Simms

• September 15, 2021

Cruise lovers in the New York City area will have a rare opportunity to explore Virgin Voyages’ first cruise ship, the Scarlet Lady, during a special event starting Thursday, September 16.

Party Like a Rock Star

With the ship temporarily visiting Manhattan before she heads to Miami, Florida, to begin revenue sailings, Virgin is hosting a series of events aboard Scarlet Lady. 

Although the vessel will not be leaving the pier, guests willing to pay between $1,000 and $1,200 can purchase overnight stays aboard the ship, including in the unique Rock Star Suites, on Saturday, September 18.

Dining reservations will be available in six of  Scarlet Lady ‘s restaurants. Priced at $100 per person, the experience includes food and drink at the chosen restaurant, drinks at any of the open bars on board, and tickets to see one of the two shows — Duel Reality  or  Untitled DanceShowPartyThing  — after dinner.

Reservations are available for Thursday, Friday, or Saturday night but do not include overnight stays.

However, the real fun takes place on Saturday, starting with the Feeling Nauty Drag Pool Party, hosted by Trixie Mattel, from noon until 3:30 p.m. Priced at $100 per person, the event includes unlimited food and drinks.

Saturday evening, the ship will host a music festival featuring three different parties at various venues around the ship. The roof deck will host an 80s and 90s themed fete, with a Disco Prohibition Dance Party (featuring House of Yes) and a performance by Major Lazer Soundsystem.

The party runs from 9 p.m. until 1 a.m. and includes unlimited drinks for $150 per person.

Overnight Stays

To truly experience everything  Scarlet Lady  offers, book a Saturday night stay in either an XL Sea Terrace (priced at $1,000 for two guests) or Rockstar Quarters ($1,200 for two guests).

Both include an exclusive, VIP-only dinner, access to the music festival and the after-party, as well as breakfast the following day and what they’re billing as “plenty of VIP perks throughout the evening.”

All guests will need to provide both proof of vaccination and a negative antigen test to attend any events. Further details about any of the events can be found — and reservations made — by clicking here.

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Introducing Brilliant Lady to Virgin Voyages’ award-winning fleet

Set to hit the high seas in September 2025, Brilliant Lady is the highly anticipated fourth and final vessel in the Virgin Voyages Lady Fleet. She’s not just a ship but a chance to see the world in a whole new way.

Perhaps the most exciting part of Brilliant Lady’s launch is the opportunity to explore new horizons. With its adapted frame, the ship is designed to navigate new landscapes like the glaciers of Alaska and the vibrant waters of the Panama Canal.

Brilliant Lady's inaugural season will kick off with the ultimate cross-country sea trip before debuting itineraries with exciting new ports like New York, Los Angeles and Alaska.

Let’s talk itineraries:

New York City, September 2025 - October 2025. Brilliant Lady’s journey begins in the city that never sleeps. Following a premiere showcase for New Yorkers, Brilliant Lady will sail to Bermuda and Canada’s Quebec City. Other new ports of call include Maine, Charleston, Boston, Halifax, and New Brunswick.

Miami, October 2025 - April 2026. Warming up for the winter season, Brilliant Lady will embark on a collection of extended Caribbean getaways to Aruba, Bonaire, Curaçao, and Cartagena. Brilliant Lady will also head back to sailor favorites like Turks & Caicos, Antigua and Grand Cayman along with newcomer Ocho Rios, Jamaica’s most coveted port.

Panama Canal Crossing, March 2026. This epic 16-night voyage crosses from Miami to Los Angeles, sailing south towards Colombia before a jaunt through the Panama Canal. Sailors will then explore Costa Rica, Antigua, a UNESCO World Heritage Site overlooking Guatemala’s acclaimed Lake Atitlán as well as a final stop in Los Cabos.

Los Angeles, April 2026 - May 2026. Sailors can explore California’s stunning west coast with calls in Baja, Puerto Vallarta, Santa Barbara, Catalina Island and San Diego.

Seattle, May 2026 - September 2026. Departing from Seattle, summer 2026 will take Brilliant Lady to the vast landscapes of Alaska’s breathtaking shores where sailors can spot an abundance of wildlife including bald eagles, orca, seals, bears and humpback whales.

From the glittering archipelago of Bermuda to the lush rainforests of Jamaica, Brilliant Lady offers a range of voyages spanning from 5 to 14 nights. Whether you’re seeking adventure or relaxation, there’s something for everyone on board.

Of course it’s not just about the destinations, but also the experience on board. Named the best large-ship liner by Condé Nast Traveler and Travel + Leisure, Virgin Voyages continues to disrupt the travel industry with its unparalleled offerings.

Virgin Voyages started as a simple idea for me and has blossomed into the world’s top cruise line with a full fleet of ships. This ship is going to be brilliant in every possible way, and that includes the incredible new places we can travel to. Alaska, LA, New York - here we come! – Richard Branson

Virgin Voyages prides itself on thoughtful design, culinary experiences from Michelin-Star chefs, and award-winning entertainment from the Happenings Cast to ensure every moment is filled with excitement. From the signature red balcony hammocks to a mermaid-inspired spa, every detail has been carefully crafted to surprise and delight.

True to her name, the newest ship will be nothing short of Brilliant.

For those eager to secure their spot on board, Virgin Voyages is offering the Brilliant 4 You Pass, which grants access to all of Brilliant Lady’s MerMaiden voyages complete with a RockStar Suite and one complimentary Shore Thing per voyage.

And for those dreaming of an Alaskan adventure, the Alaska Front(ier) of the Line Pass ensures priority booking for limited itineraries beginning May 8, 2024. To secure the priority window, sailors can submit an early deposit. Placeholders are $500 for Sea Terraces, $1,000 for RockStar Quarters and $2,500 for Mega RockStar Quarters.

Sailors previously slated to sail on Brilliant Lady will be given priority access to book a MerMaiden voyage.

Can’t wait? Virgin Red , Virgin’s Group-wide rewards club, has anchored some extraordinary exclusive deals for its members with Summer 2024 Mediterranean, Caribbean and Transatlantic sailings. Beginning today, members can use Virgin Points to book a Virgin Voyages sailing from just 115,000 Virgin Points. Find out more at Virgin Red or download the Virgin Red app on your smartphone.

So, are you ready to set sail with Virgin Voyages ? Visit Virgin Voyages or contact your First Mate to start planning your brilliant getaway.

Seas the day with a Virgin Voyage on Virgin Red this year

Work from helm with virgin voyages new scarlet summer season pass.

Exclusive offer: Unleash the holiday you with Virgin

Virgin Voyages Teases Brilliant Lady’s Itineraries – New York, Los Angeles, Seattle

Virgin Voyages website now features a teaser video claiming 'Something Brilliant is Coming - 1 May' featuring NYC, LA and Seattle

Posted on 24 April 2024 by David Todd

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Virgin Voyages Teaser Video

Virgin Voyages are preparing to announce the launch and itinerary details of their latest cruise ship, Brilliant Lady.

The Virgin Voyages website now features a teaser video claiming ‘Something Brilliant is Coming – 1 May’ with highlights featuring:

• The Statue of Liberty – New York
• The Hollywood Sign – Los Angeles
• The Space Needle – Seattle

These teased landmarks further confirms VV Insider’s previous reports regarding Brilliant Lady’s ability pass through the Panama Canal with her slightly modified lifeboat arrangement. This change will allow Brilliant Lady to serve routes on the West coast of the USA and beyond.

Possible Future Destinations

With the Panama Canal serving as a gateway between the Atlantic and Pacific oceans, Virgin Voyages could explore an array of new itineraries:

• West Coast USA : Embarking from ports like Los Angeles and San Francisco, passengers could enjoy journeys up to the scenic views of Alaska or down the Mexican Riviera.
• Pacific Northwest and Canada : Setting sail from Seattle, itineraries could include stops in Vancouver, Victoria, and perhaps even farther north into the breathtaking fjords of Alaska.
• Tropical Escapes to Hawaii : From the West Coast, Brilliant Lady could navigate directly to the Hawaiian Islands, with stops at multiple islands, including Maui, Oahu, and Kauai.
• Extended Voyages : The ability to cross the Panama Canal also opens up extended itineraries that could connect East Coast departures from cities like New York or Miami with the shores of the West Coast and beyond.

Rumoured Australian Routes

After Virgin Voyages announced their decision to cancel Resilient Lady’s Australian sailings for 2024/2025 there has been speculation that Brilliant Lady could be the ship to bring Virgin Voyages back to Australia and New Zealand.

With Brilliant Lady’s ability to pass through the Panama Canal, transpacific crossings from West Coast USA to Australia and New Zealand will be possible.

Official Announcement Due 1 May

The teaser video on Virgin Voyages’ website claims more information is going to be revealed on 1 May at 12:00PM EDT (5pm in the UK and 2:00AM on 2 May in Sydney).

Stay connected to VV Insider for a deeper dive into the announcement and all the latest information.

Virgin Voyages' new ship Brilliant Lady will sail from this major US city in 2025

Virgin Voyages’ new ship is on its way.

The adults-only cruise line announced its fourth vessel, Brilliant Lady, will begin sailing in September 2025 from New York.

“The world has been waiting for us to announce Brilliant Lady’s debut, and she’s almost here,” the line’s CEO Nirmal Saverimuttu said in a news release. “At Virgin Voyages, we’re constantly innovating and looking for opportunities to provide even better value for our Sailors with greater choice. Virgin fans have been asking for years if we’d consider sailing from places like New York, Los Angeles or Alaska, so it's wonderful to give our Sailors and First Mates what they wanted: fresh itineraries spanning North America from 5-14 nights in length with new experiences that they will remember forever.”

Brilliant Lady was previously set to start service in the Caribbean late last year, but the line delayed its launch due to “unexpected construction, supply chain and staffing challenges that have delayed the introduction,” the line said in September.

The ship will launch from New York instead and spend its inaugural season on a North American tour, sailing from the Big Apple, Miami, Los Angeles and Seattle, completing a Panama Canal crossing in the process. While similar to Virgin’s previous vessels, the ship will have an adapted frame and is crafted for transiting the canal and navigating waters like those in Alaska.

Can I take a wheelchair on a cruise? How guests with mobility devices can travel smoothly

Travelers can submit deposits for priority booking on Alaska voyages beginning May 8. “Sailors previously slated to sail on Brilliant Lady will be given priority access to book a MerMaiden voyage,” the line added in the release. 

Virgin will also offer a multi-cruise Brilliant 4 You Pass, following the launch of season passes on its Scarlet Lady and Resilient Lady ships earlier this year.

Nathan Diller is a consumer travel reporter for USA TODAY based in Nashville. You can reach him at [email protected].

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Virgin Voyages

History, review, itineraries, ships, deck plans, news.

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Virgin Voyages fleet

Brilliant lady, resilient lady, valiant lady, scarlet lady, review of virgin voyages.

Virgin Voyages (formerly "Virgin Cruises", VirginVoyages.com) is a new cruise line company headquartered in Plantation (Florida USA). Virgin Voyages was created as a joint venture between Virgin Group Ltd (British multinational holding company) and Bain Capital LP (multi-asset investment company), with the latter having a majority (51%) shareholding. The establishment of Virgin Cruises was announced by Virgin Group on December 4, 2014. The new cruise line is scheduled to start operations in 2020.

Company History

Bain Capital (1984-founded) is based in Boston (Massachusetts USA) and specializes in private equity, venture capital, credit, public equity, life sciences and real estate, with assets (under management in FY2018) ~USD 105 billion. Virgin Group Ltd (1970-founded by Richard Branson and Nik Powell) is based in London (England UK) and specializes in global investments and branding through numerous fully- or partially-owned subsidiary companies in businesses like travel (cruises, hotels, tours, airlines, trains), hospitality, health, banking, retail, communications, entertainment, publishing, charity.

Virgin Group's best-known brands are Virgin Holidays, Virgin Voyages, Virgin Megastores, Virgin Hotels, Virgin Care, Virgin Trains USA (Brightline), and Virgin Airlines (Australia, Atlantic, Connect, and Galactic/spaceflights).

Virgin Voyages operates a fleet of four fully-owned cruise vessels constructed by the Italian shipbuilder Fincantieri SpA (at Sestri Ponente shipyard/ Genoa ).

In FY2018, Fincantieri reported revenue of EUR 5,4 billion. Currently ranked Europe's largest shipbuilding company, Fincantieri has 8 shipyards (all in Italy), in 2013 acquired VARD (Norway-based company with 9 shipyards) and in 2018 purchased 50% of STX France (Chantiers de l'Atlantique Shipyard in St Nazaire ). Fincantieri builds both commercial and naval ships.

In 2020, Virgin Cruises officially started operations (from Miami Florida USA ) with the 2800-passenger Scarlet Lady . Three more sisterships were inaugurated in the following years - Valiant Lady (2021), Resilient Lady (2022) and Brilliant Lady (2025).

The announcement (initially for 3 ships) was made on June 23, 2015, in Miami, during a press conference (media event "making waves") for Virgin Group's new cruise travel brand. For the event, Richard Branson arrived on a helicopter, landing near Miami's Museum Park. He announced that the total building cost for the 3 ships is USD 2,13 billion (US$710M per unit). The announcement for the 4th ship was made on October 31, 2018, with order value ~EUR 700 million.

The company's current President and CEO is Nirmal Saverimuttu (1979-born in Zambian, raised in Australia), who in September 2023 succeeded Thomas Michael McAlpin (1959-born American). McAlpin joined DCL-Disney Cruise Line in 1995 (as VP of Finance, Business Development & Shore Travel Operations) overseeing the construction of the first Disney ships ( Magic /1998 and Wonder /1999) and the development of Walt Disney's private Bahamian island Castaway Cay . In 2004, he became DCL's President. Prior to heading Virgin Cruises, McAlpin served as CEO of The World Residences at Sea (in the period 2009-2014). Following his retirement from CEO and President, Tom McAlpin continued to serve Virgin Voyages as Chairman of the Board of Directors.

Earlier in 2016, Virgin settled US$300M lawsuits filed by Colin Veitch (former NCL-Norwegian CEO), who claimed Virgin had stolen his ideas and moved on with the cruise line concept without him.

Tom McAlpin commented that the company is not to be considered a big player in the cruising industry, but rather "a small boutique line that will offer different experiences". McAlpin and Branson hinted that those experiences might take some cues from other successful Virgin ventures, like Virgin Hotels. The hotel chain is popular for offering free WiFi, minibar drinks at street prices, privacy doors allowing guests to go on about their business while room service brings requests, pet-friendly amenities with no weight or size restrictions.

In October 2016, "Virgin Cruises" was rebranded as "Virgin Voyages". At the time it was first announced, the company's founder Branson said his goal was to create a brand cruising experience that is more likely to appeal to millennials and other people who don't normally take cruise ship vacations.

In regard to onboard gratuities, the company has "No Tipping" policy, which means all gratuities are included in the base cruise fares. Also included in basic fares are beverages, all eateries, group fitness classes. The company also doesn't charge penalties or change fees. Customers are able to hold staterooms for 24 hours with no money down once they've placed a 20% non-refundable deposit. They also have a 7-day grace period allowing them to change bookings for any reason. Cruise departure date and names on bookings can be changed without fees or penalties. Shortly before opening the bookings on Scarlet Lady (Feb 14, 2019), Virgin announced all-inclusive deal policy by which cruises are sold "by cabin price". Fares are also inclusive of dining (shipwide / 20 options, some 24-hour), unlimited WiFi, all fitness classes. Cabin pricing only varies by the number of occupants. For 5-day itineraries, fares start from ~USD 250 pp per day (excluding taxes-fees).

Virgin Cruises' "non-commissionable policy" allows travel agents to earn across customer's entire transaction, including on add-ons (hotels, flights, travel insurance, spa treatments, tours/excursions, premium packages, onboard credits, taxes, fees). Travel agents receive 16% base commission on the transaction (increased from 10% by the expanded "Brilliant To Do Business With" program). "Red Hot Bonus" program additionally offers annually paid revenue up to 6% (in case certain production thresholds are met) in addition to 10% commission on everything sold prior the cruise (excepting taxes and fees).

Company changes 2019 (pre-inauguration)

In early-April 2019, Virgin Voyages signed an exclusive 7-year partnership deal with OSW (OneSpaWorld Holdings Ltd) - a provider of health-and-wellness services and products on cruise vessels and in destination resorts worldwide. OSW provides all the wellness staff, services and products onboard Virgin ships, including yoga and gym trainers, massages, medispa treatments, salon (manicure-pedicure-hairdresser) services. Each ship has a 29-person OSW-employed professional staff. The served facilities include Crow's Nest (outdoor yoga studio), Redemption Spa, Dry-Dock (blowout bar), B-Complex (Fitness Center).

In April 2019, Virgin and Intelligentsia Coffee signed a deal to provide Intelligentsia coffee (Virgin Voyages Blend) and made-to-order beverages at all venues, including the specialty coffee bars ("Ministry of Ground" and "Ministry of Ground Too") served by expert baristas.

In June 2019, Virgin expanded the list of RockStar Suite-only perks with RockStar Agents (dedicated butlers per stateroom), specially dedicated hair and makeup crew (upon request), complimentary laundry service, complimentary Thermal Suite access (Redemption Spa), all-inclusive premium drinks (in all shipboard eateries and bars), personalized bottomless in-room bar (free of charge), option to curate in-port activities.

In late-October 2019 was approved the agreement for Brightline Miami to be rebranded "Virgin Trains" and Virgin Group to build a train station (Virgin Trains PortMiami) at the cruise port. The new station serves high-speed trains and connects PortMiami directly with the USA's intercity railway system and Orlando International Airport.

On November 12, 2019, Richard Branson announced that the second Virgin ship ( Valiant Lady ) will be seasonally homeported in Sydney (NSW Australia) . Branson was in Sydney to launch a partnership between Virgin Australia Airlines and Virgin Voyages and promote affordable Australian and Caribbean fly-cruise deals on Scarlet Lady.

On December 13, 2019, was officially released the "Ship No. 1" perfume (aka "the fragrance of Scarlet Lady"). The sea lavender-based perfume was created by Air Aroma - a company specializing in scent marketing and fragrance systems (diffusers, Aropromo sale scenting devices). Virgin's Ship No. 1 is infused throughout Scarlet Lady. The perfume can be also purchased (only online - via ItSmellsLikeShip.com) for USD 50 per bottle. All net proceeds from these sales go to Ocean Unite (non-profit foundation of 30+ political leaders and business tycoons).

On December 19, 2019, was announced the "Sailor Loot" (OBC/onboard credit) program. These promotions offer OBC (per cabin) for shipboard spending during the current voyage. The OBC is based on the stateroom category and ranges from US$ 100 (interior and oceanview) to US$200 (balcony) and up to US$ 400 (suites).

Now each Virgin cruise ship offers 50+ activities and events. The onboard programming features live performances (by the company's Hapenings Cast) and is managed by Richard Kilman (Virgin's VP of Entertainment).

Company changes 2024

In February Steven Worling (Senior Director of Infrastructure & Security) announced that Virgin Voyages would roll out fleetwide an improved connectivity (Internet/Wi-Fi package) with SES Cruise mPOWERED + Starlink PRO (satellite service), with onboard connectivity 1,5 Gbps (max per ship). The Internet is provided via MEO and LEO satellites (Medium Earth Orbit and Low Earth Orbit). Shipboard Wi-Fi access is unlimited and for multiple devices per guest.

Company changes 2023

In February, Virgin replaced Harding UK (Bristol-based global travel retail business) with Starboard Cruise Services (Doral Florida-based company). As of 2023, Starboard was contracted by 11 cruise lines and operated on 90+ ships worldwide.

In March was announced an expansion of onboard entertainment fleetwide. The announcement mentioned new cabaret and game shows, new parties (80s Party, We Fancy), and more live music (by the hosted in The Red Room and The Manor program Festival Stage Acts/comedy shows rotating every 2 to 4 weeks). The list of new productions includes three fleetwide game shows (Duel Reality, Untitled DanceShowPartyThing, Miss Behave), the cabaret show Lola’s Library (fleetwide), as well as 3 new productions debuting on Resilient Lady (Persephone, Mind Mangler, Another Rose/Supper Club Series).

In April Virgin signed a partnership deal with WPT/World Poker Tour (2002-founded, internationally televised gaming and entertainment brand). The premium poker experience is offered on Scarlet Lady during all 4-5-night Caribbean itineraries. The ship's new WPT at Sea Poker Room is fitted with 8 poker tables and served by professional dealers. The new gaming venue hosts beginner training sessions, as well as cash games and WPT Prize Package poker tournaments with buy-ins between US$80-320. The US$320 buy-in WPT Prize tournament is held once per cruise. The prize (US$5000) can be used on any future voyage or WPT tournament.

In September, Nirmal Saverimuttu succeeded Michael McAlpin as the company's President and CEO. Along with the new appointment was announced a capital raise of USD 550 million (~EUR 512M/~GBP 440M) with funds managed by Ares Management's Private Equity Group. As of 2023, Ares had ~US$49,2 billion of AUM/assets under management.

In October 2023, Michelle Bentubo was appointed COO/Chief Operating Officer. In 2016-2023 she served the company as VP of Technology & Operations. Previously, she has held executive positions at Walt Disney World (Director of Experience Development), DCL-Disney Cruise Line (Director of Disney's Magical Express) and Bank of America (SVP Technology/2013-16).

In November 2023, Peter Hunt was appointed CFO/Chief Financial Officer. He previously served as CFO for Service King Collision Repair (1976-founded automotive company) and before that was in the leadership team of Virgin America Inc (2004-founded/2018-merged with Alaska Airlines).

Company changes 2022

In March 2022 was announced a partnership with Jennifer Lynn Lopez (1969-born American actress and singer) via her brand company "JLo Beauty and Lifestyle LLC". Jennifer Lopez joined Virgin Voyages as an investor and chief of entertainment/advisor/lifestyle officer. As part of the partnership, fleetwide was introduced "JLo Beauty" (onboard shop) selling the superstar's products at sea for the first time. In June 2023, she was appointed as Virgin's Chief Celebrations Officer.

In September 2022 debuted Virgin's loyalty program "The Sailing Club" by which repeat customers are provided with two main complimentary perks - "Deep Blue Extras" (premium WiFi, invitations to onboard cocktail parties, laundry services) and "Red Hot Booking Bonus Months" (discounted booking with additional OBC/onboard credit).

In September 2022 Virgin partnered with RSB/Roundtable on Sustainable Biomaterials (an independent global membership organization). Virgin also signed long-term agreements with three providers of waste-based sustainable fuels (Argent Energy, GoodFuels, Twelve) to supply the fleet's bunker fuels.

Company changes 2021

In mid-November 2021 was announced an investment in Virgin Voyages by Patricof & Co (1969-founded by Alan Patricof, specializing in venture capital investments). The company is part of Apax Partners LLP (London UK-based equity firm) that also includes Multinational Management Group (1972-founded) and Saunders Karp & Megrue (1988-founded).

In December 2021 was announced the partnership with the House Spirits Distillery () for the fleetwide presence of the brand "Aviation American Gin" (aka Aviation Gin/alcohol volume 42%, produced in Portland Oregon since 2006). Signature cocktails (based on the Aviation Gin) available for ordering at each Virgin ship include "The Double Agent at SIP", "Razzle Dazzle's Electric Fizz", "Stella's Groove at The Manor", "Gunbae's French 75".

Company changes 2020

On April 1, 2020, the company launched its "Jet Transfers Direct to Ship" service. The exclusive "fly-cruise" deal is for RockStar Suite passengers only, allowing them to arrive and depart the boat via chartered or private aircraft. The planes land at The Runway - a top-deck open space (Deck 17 aft) surrounded by a raised Jogging Track.

Virgin cruise ships

On June 23, 2015, Virgin announced it had signed a Letter of Intent with Fincantieri (shipbuilder based in Trieste Italy ) for the construction of 3 ships scheduled for deliveries in 2020-2021-2022 (entering service in 15-month increments).

The shipbuilding order was officially finalized on December 21, 2016. The boats are of the so-called "Lady-class", mid-sized (volume 110000 GT-tons), max passenger capacity 2860 (1410 cabins/90% with balconies), 1150 crew-staff.

The shipbuilding contract was valued at ~EUR 2 billion. The first unit's construction (Scarlet Lady) started with the steel-cutting on March 22, 2017. For the vessel design and construction, Virgin contracted the marine architecture and naval design companies "Roman and Williams" (NYC), Concrete Amsterdam, Tom Dixon's Design Research Studio (London UK), Gem Srl (Italy), Softroom (London UK), WORKac (NYC), Knibb Design, HL Studio (UK), HKS Architects (Dallas USA), PearsonLloyd (London UK).

The first ship's ( Scarlet Lady ) keel-laying ceremony was held on October 31, 2017, and attended by Sir Richard Branson, Tom McAlpin, and Boy George (UK singer, songwriter, fashion designer) who performed as superstar DJ. During the ceremony were also revealed the ship design and hull art of the future Virgin "Lady Ships".

The next image shows the ship's stern (aft) and the signature funnel shape - designed to be a major part of its exterior design. The aft of the superstructure also shows the Promenade Deck and 7 decks of cabin balconies towering above.

Each boat has 86% balcony staterooms and 93% oceanview (outside) cabins. These newbuilds greatly differ from other passenger liners (as design) and target younger and more adventurous travellers (called "sailors").

Virgin's ships are adults-only (passengers under 18 yo/teenagers and kids are not allowed) and Bahamas- flagged (registered in Nassau ).

Dining on Virgin Voyages ships is ticket price-inclusive - no extra charges are applied to any of the 20-plus onboard dining options. The cruise company doesn't believe in "paying more for great food", so it ditched traditional surcharges levied in specialty restaurants. All eateries offer "exceptional made-to-order eats" - complimentary.

As part of the company's sustainable travel policy, Virgin banned single-use plastics and there is no buffet food on the ships. All shipboard food is made-to-order - to reduce waste and lower energy consumption and emissions. Savings are reinvested into fresh (locally sourced) top-quality products, exotic ingredients, highly trained staff, and clean technologies. In April 2019 was signed a partnership with Emerald Brand to supply the fleet with "Tree-Free" (disposable) paper products, including facial-bath tissues, paper towels, napkins, hot cups. Those are made from 60-100% Tree-Free materials via technologies that use by-products of agricultural crops usually wasted or burned.

The company doesn't follow any traditional cruise dining concepts. Virgin ships don't have a main dining room, buffet restaurant, dress code (formal wear policy), assigned dining times or seating. All these concepts were replaced with intimate (boutique hotel-type) eateries offering 20+ dining options - all of which are included in cruise fares.

Virgin ships' signature facilities and venues include:

• Athletic Club (training center) is an outdoor gym area with a boxing ring and gym club equipment) located top-deck aft. Part of the Sports Deck is also the raised jogging track (Runway track, red-white colored), sundeck with open-air lounge (furnished with double daybeds and semi-circular loungers), triple netting area (overlooking below decks), 10 private cabanas (cushioned bed, low table, 2 lounge chairs), beverage service (from the outdoor Sports Bar), foosball tables, swimming pool, showers.
• MyBeast is an outdoor playground / poolside gym area.
• The Crow's Nest (aft sundeck) offers 360-degree views and is furnished with loungers and mats colored in Virgin's signature red. Here are also hosted sunrise and sunset outdoor yoga classes.
• The B Complex in an indoor fitness center with Technogym ARTIS equipment, floor-ceiling windows and separate rooms (studios) for cycling, yoga, cardio and spinning classes.
• Gym and Tonic Bar serves cold-pressed fresh juices.
• Pink Agave is a Mexican restaurant with porthole windows, metallic lighting fixtures, large tables, an elongated curved area (intimate seating with 2-seat tables), separate bar (in the Lobby), private dining room (can be booked for parties and other private events).
• The Manor is ship's 2-deck high Disco Nightclub with a large dance floor.
• The Dock is an outdoor lounge (aft on Deck 7) with cushioned wooden furniture (loungers, deckchairs, daybeds).
• Test Kitchen restaurant features lab-like design (metallic furniture, beakers, test tubes),
• Richard's Rooftop is a top-deck VIP area (Suite passengers-only sundeck) furnished with daybeds, deckchairs, circular loungers, large umbrellas, colored crystals.
• Redemption is the ship's Spa complex (on Deck 5) consisting of a Reception, Mud Room, Salt Room, Hydrotherapy Pool, cold plunge pool, Jacuzzi, Thermal Suite (indoor spa with porthole windows, plunge pool and Jacuzzi), treatment rooms (for massages and treatments) with quartz-mattress beds, Dry Dock Salon (hairdressing services), Stubble and Groom (barbershop), Blow Dry Bar, Male pedicure Spa, Mani-pedi Spa. At night, the wellness complex transforms into a dancing lounge with live DJ music.
• Razzle Dazzle is the vegan-vegetarian restaurant. Part of Razzle Dazzle is Red Bar - juice bar for fresh-squeezed juices and tonics, as well as crafted cocktails from a menu that varies every night. In two days per voyage, at Razzle Dazzle are hosted Drag Brunches featuring live entertainment by "sassy drag queens".

Via the Sailor App (when your phone is shaken), a secret Champagne button allows you to order Moet-Chandon Champagne (Brut Imperial, 750 ml bottle) delivered in an ice bucket and with two glasses. The service is called "Shake for Champagne" and provided anywhere on the ship. The premium wine can be also enjoyed at The Sip - the ship's wine lounge (Virgin's champagne house).- where also is available traditional British Afternoon Tea service.

Virgin cruise passengers are offered complimentary water (filtered and sparkling) at all onboard bars and restaurants. Throughout the ship, there are also complimentary water stations.

Virgin ships' hull art designs are Mermaid-themed (by different artists) and Inspired by traditional figureheads mounted on the bows of historic wooden ships. The designs symbolize the vessels' feminine spirit.

Ship technology

One of the cruise ships' features is the advanced clean energy system provided by the Swedish company Climeon Ocean. The new technology allows reducing CO2 emissions by converting the generated by diesel engines' heat into electricity for shipboard use. Each of the newbuilds has 6 such Climeon units, saving ~5400 tons of carbon dioxide annually. The ship's waste processing system is provided by Scanship.

On April 30, 2018, Virgin Voyages signed with Wartsila (marine technologies Finnish corporation / former shipbuilder) a 10-year "Optimised Maintenance Agreement" giving the corporation extensive and exclusive responsibility of the fleet's technical maintenance. Wartsila's "Dynamic Maintenance Planning" system allows maintenance works to be scheduled based on remotely (real-time) monitored and analyzed vessel performance data. This allows extending service intervals (when onboard equipment doesn't require maintenance).

The Virgin-Wartsila deal includes Remote Operational Support Services, Specific Fuel Oil Consumption, spare parts, engines technical advisory services, comprehensive technical support, personnel training. Wartsila-made ship equipment includes 46F diesel engines, Hybrid Scrubber System, SCR (Selective Catalytic Reduction/exhaust gas cleaning) and NACOS Platinum series (navigation and automation control systems).

• Each Virgin ship is powered by two 8-cylinder plus two 12-cylinder "Wartsila 46F" marine diesel engines. Wartsila's Hybrid Scrubber System operates in both open and closed-loop and uses seawater to remove SOx from the ship's exhaust. It also significantly reduces NOx emissions.
• Propulsion is based on ABB Azipod XO system (electric drive motors with off-hull submerged azimuth thrusters / 360--degree rotating propellers). These units provide best maneuverability (allowing in-port navigation without tug assistance) and minimal vibrations/noise. By placing the propulsion units outside the hull, the Azipod system frees up space for more lower-deck staterooms.
• ABB Ability technology is based on a network using real-time data transferred to remote centres monitoring and analyzing the propulsion system data and also offering remote technical support.
• In July 2017, was announced that Wartsila (marine technologies Finnish corporation / former shipbuilder) is the provider of vessels' power plants. Among Wartsila's core products are large diesel engines for cruise ships and ferries .

In April 2019 was contracted V-Ships Leisure USA (ship management company) which is part of V-Group Ltd (vessel management and support services provider, industry's first with a dedicated cruise ship division). V-Ships Leisure is responsible for Virgin ships' technical support/management and crew sourcing.

Virgin cruise line's staff and crew uniforms were designed by Gareth Pugh and manufactured by Cintas Corporation (via the "Design Collective by Cintas" division).

• Cintas Corporation (1929-founded, based in Cincinnati, Ohio USA) specializes in businesses products (both for rental and direct purchase) and services, including uniforms, mats, water coolers, cleaning/restroom supplies (chemicals, mops, microfiber towels, disinfectant sprays, hand sanitizers), first aid/safety products, fire extinguishers (also testing and repairs), employee courses (safety, training, compliance). In 2020, Cintas had 40,000+ employees and total revenue USD 7,09 billion (~EUR 6,12B / ~GBP 5,21B).
• Virgin Voyages Crew apparel collection is based on sustainable fabrics and garments specifically designed according to job functions, body types and climates. Unlike the traditional cruise ship uniforms, Virgin's lack the officers' epaulettes (ornamental shoulder pieces that designate his/her rank), as well as ties and waistcoats.

The project was led by Gareth Pugh (British fashion designer) and supervised by Dee Cooper (Virgin Voyages' SVP Design and Customer Experience).

Next image shows one of the initial (train-like) Virgin ship designs.

Virgin cruise bookings on Scarlet Lady were opened on February 5, 2019 (for customers with pre-sale deposits) and on February 14 (for the general public). Beginning February 5, 2019, at FirstMates.com (dedicated website), the cruise company offers all booking tools and information for travel agents (called "First Mates"), including downloadable and digital materials, interactive learning and more. For February 6th was planned the learning campaign "Cabin Fever" on Scarlet Lady staterooms as they went on sale. The website allows travel agents to make bookings on inaugural cruise season 2020 deals (from February 14) and to contact company's Sailor Services (from February 5) in case they have customers with pre-sale deposits.

Bookings for Valiant Lady cruises (Mediterranean 2021) opened on December 19, 2019.

In February 2020 was announced "The Band" - smart wearable technology to be introduced on Scarlet Lady (April 1). The device is made from recycled marine plastic (sustainability initiative) and developed via partnership with The Bionic Company. The lightweight device (RFID wristband) is mailed to all passengers and is complimentary (keepsake). The Band is activated upon boarding the ship and used for onboard purchases and payments (beverages, Casino gaming), booking tours, cabin access (room key), room service ordering (points guest's current location), VIP pass (for Richard's Rooftop).

Virgin's private island resort "Bimini Beach Club" (Bahamas)

The liner Scarlet Lady is the first cruise ship to stop at "Bimini Beach Club" (Virgin Group's private island resort in Bimini Bahamas ). The exclusive destination allows Virgin's Sailors to enjoy world-class entertainment from a rotating cast of DJs led by Mark Ronson. Virgin's Bimini Beach Club offers premium food with locally sourced ingredients and traditional Bahamian favourites like banana leaf-wrapped queen snapper, conch and mango salad, Bahamian rum cake. The complex has 6 bars, outdoor lounge areas with hammock groves, beach loungers, watersport activities, (optional/at extra cost) private poolside and beach-side cabanas for rent.

RockStar Suite passengers benefit from complimentary food service, exclusive bar and outdoor terrace lounge, VIP beach cabanas. The 7-mile (11-km) long island offers extraordinary activities like boating, snorkeling, wreck diving. The partially sunk wreck of SS Sapona (concrete-hulled steamship that ran aground in 1926) is located just a few miles off the island's southern coast.

Virgin's private resort is located on North Bimini Island and at a short bus transfer from the docking pier. It was built via partnership with Resorts World Bimini. This is a 750-acres (3 km2 / 1,2 mi2) beachfront resort-casino-marina-hotel complex operated by Genting Group (Malaysia-based multinational corporation). North Bimini is approx 68 km (42 mi) east of Miami .

Resort's building cost is USD 220 million. Virgin's Bimini Beach Club overlooks the sea and features a large lagoon-style swimming pool. The "resort experience" also features morning open-air exercises (yoga and meditation), afternoon DJ poolside parties, night beach bonfires and live musical performances.

(Coronavirus crisis) passenger shipping pause 2020-2021

Due to the COVID pandemic, Virgin Voyages postponed the cruise brand's in March 2020 inauguration (Scarlet Lady ship's Showcase Tour / media event in PortMiami) for July 15th (4-day "Richard's Birthday Bash"), with the maiden voyage departing on August 7th from Miami. The ship's originally planned inauguration was for March 29th, 2020 (3-day "Sneak-A-Peek Cruise").

All the scheduled between March 26-August 7th (a total of 29) departures were canceled. In mid-May 2020 were canceled 15 additional departures (through October 15). The 4-night "Richard Branson's 70th Birthday Cruise" (originally planned for July 15, 2020) was rescheduled for July 14, 2021. In late-September 2020 were canceled all Scarlet Lady's November itineraries, and in late-October - the remaining (December 2020) departures. The brand's inauguration was rescheduled for 2021 (January 3, then for May 9). In mid-December were cancelled more itineraries.

The brand's inauguration was rescheduled for August 6, 2021 (Scarlet Lady's Maiden Voyage from Portsmouth England). Valiant Lady's inaugural cruise program was also postponed (Maiden Voyage rescheduled from Nov 14, 2021, to March 18, 2022) and revised.

All affected bookings were provided with the option to cancel with a 125% refund (100% monetary refund) plus 25% in FCC (future cruise credit) or rebook with 200% refund in FCC. As a promo offer, all bookings made by June 30, 2020, received up to USD 500 per person in OBC (onboard credit). A full (100%) monetary refund was optional for cancellations made between May 21-December 31, 2020.

All rebookings made with the 200% FCC were fully refunded (200%) and additionally received 25% in FCC (to be used on another booking). Virgin Voyages also introduced the "Smooth Sailing Program" which allows for itineraries in 2020 (through December 16) the final payment dates to be moved to 60 days (previously 120 days) prior departure. Smooth Sailing also allows cancellations up to 48 hours (prior departure) with receiving a full (100%) refund in FCC.

Itinerary of Virgin Voyages

In 2016, Virgin cruise line's itinerary program was not detailed yet, but Branson mentioned one destination that was on the list - the Caribbean. When asked about Cuba being a potential port destination, he immediately replied "Yes!". This also meant roundtrip departures from a Florida port.

In 2017 was announced that the first Virgin cruise ship ( Scarlet Lady ) will be initially homeported in PortMiami for 7-day Caribbean itineraries departing on Sundays. During the inaugural season 2020-2021, the liner was scheduled to visit Cuba. The company's decision was influenced by conducted customer and travel agency research in the UK and North America. All Virgin cruises to Cuba had to offer an overnight stay in Havana , allowing passengers ("sailors") to explore the country's capital and its unique nightlife.

• 5-day "Mayan Sol" itinerary visits Havana (overnight) and Costa Maya (Mexico) . In Mexico, shore excursions include scuba diving (coral reefs) and Mayan ruins.
• 5-day "Dominican Daze" itinerary visits Havana (overnight) and Puerto Plata (Dominicana) where shore tours include trekking, surfing, shopping.

The second Virgin ship ( Valiant Lady ) is homeported in Miami during 2022-2023 winter season.

On November 28, 2018, Richard Branson and Tom McAlpin announced in Miami the company's plans to build a new (Virgin-exclusive) cruise terminal in PortMiami. "Virgin Voyages Terminal" is sized 100,000 ft2 (9300 m2) and is on the seaport's northwest side.

Virgin Voyages passengers benefit from an impressive variety of cruises to choose from in the inaugural 2020 season of the line's new build . The 4- or 5-night "Havana After Dark" itineraries allow Sailors to explore the Cuban culture and include an overnight stay in Cuba's capital city.

• The 5-night "Mayan Sol" itinerary visits Costa Maya Mexico . The Mayan ruins are just a short distance from the port and colorful coral reefs lie just off-shore. Virgin Voyages partnered with ITM Group for the land tours.
• The 5-night "Dominican Daze" itinerary visits Puerto Plata . On the island are offered trekking, surfing and handicraft shopping tours.

All Virgin Caribbean cruises depart from homeport Miami Florida . Virgin ships are also seasonally deployed in Europe (via Transatlantic crossings), with planned visits to several major Mediterranean and UK ports (including Dover and Liverpool ).

However, following the 2019s (June 5 issued) US Government restrictions on USA to Cuba travel, Virgin Voyages revised all scheduled itineraries to exclude Havana . The new itineraries offer late-night call port departures (including a midnight departure) on all revised Caribbean voyages.

• 5-night "Riviera Maya" itinerary visits Playa Del Carmen (across Cozumel Island), with opportunities to explore archaeological and ecological sites or touring the neighbouring Tulum (walled Mayan city).
• 4-night "Fire and Sunset Soirees" (short-breaks) visit Key West Florida (sunset departure) and Bimini Bahamas (with a late-night beach bonfire party and midnight departure). The line's sailors can experience the cultural paradise of Key West, paired with an exclusive late-night beach bonfire soiree. The artistic fire installation draws inspiration from the fireball sculptures on Branson's Necker Island.
• 7-night itineraries (for 2020 Xmas holidays) include the themed cruises "Holidaze and Nights" and "New Year's Ahoy" visiting Puerto Plata Dominicana with Bimini Bahamas and San Juan Puerto Rico.

All Virgin Caribbean cruises visit Bimini Bahamas as a private island destination.

In April 2022 was announced that in winter 2023-2024, Resilient Lady will be deployed in Australia and New Zealand (Virgin brand's debut in the region). With homeporting in Melbourne , the roundtrip itineraries ranged between 2-14 nights. Some voyages also visited ports in Tasmania (Hobart, Burnie).

Brilliant Lady's inaugural cruises (2025-2026)

Virgin's Brilliant Lady inaugural cruise season (October 2025 through April 2026) is largely based on homeporting in San Juan Puerto Rico . Initially, from Puerto Rico were scheduled 7-night roundtrip itineraries themed as "Sunsets In The Lesser Antilles" (Oranjestad Aruba, Willemstad Curacao, Fort de France Martinique, Basseterre St. Kitts) and "Southeastern Caribbean Isles" (Tortola BVI, Pointe-a-Pitre Guadeloupe, Bridgetown Barbados, Castries St Lucia, St Johns Antigua).

Brilliant Lady's Maiden Voyages commence from NYC New York , and visit destinations in Bermuda/King's Wharf and Canada/Quebec City . Follows a deployment in the Caribbean, then West Coast USA (California, Alaska), with a relocation itinerary traversing the Panama Canal.

The rescheduled 2025-2026 (October-April) Caribbean program of Brilliant Lady lists islands like Grand Turk/Cockburn Town , Antigua/St John's , Grand Cayman , and Jamaica/Ocho Rios (first-time port for Virgin Voyages). In March 2026 there is a 16-night Panama Canal repositioning itinerary (Miami to Los Angeles) visiting Costa Rica, Antigua, Guatemala, and Mexico (Los Cabos). For April-May 2026 are scheduled California Coastal voyages out of LA, followed by Alaskan cruises out of Seattle WA (May-September 2026).

Valiant Lady's inaugural cruises (2022)

Virgin's second ship ( Valiant Lady ) starts its inaugural season (2022/Maiden Voyage departs March 18th) with roundtrips leaving from Portsmouth England .

• 3-night "Long Weekender" to Zeebrugge Belgium
• 11-night "Coast the Canary Islands, Spain and Portugal"/UK to Iberia
• 12-night "Late Nights in Portugal and Spain"/UK to Iberia

Follows a Western Mediterranean deployment (May thru October 2022) based on homeporting in Barcelona and 7-day roundtrips (Sunday departures) visiting large port cities in France, Italy and Spain. Valiant Lady's Caribbean program is based on homeporting in Miami Florida USA and includes 2-week Transatlantic crossings on repositioning between Europe and USA (RepositionCruises.com).

• 8-night Eastern Caribbean itineraries (Miami roundtrips) are priced from USD 188 per night and visit Puerto Plata (Dominicana) , San Juan (Puerto Rico) , St Croix Island (USVI) and Bimini (Bahamas) .
• 6-night Western Caribbean itineraries (roundtrips from Miami) visit Roatan Island (Honduras) , Costa Maya (Mexico) and Bimini. Fares start at USD 192 per night.
• Special ( Christmas and New Year's ) itineraries and Atlantic Ocean crossings/relocation voyages are priced from USD 102 per night.

In the Caribbean, Virgin boats are homeported in Miami and all itineraries visit Bimini Bahamas as a private island destination.

Resilient Lady's inaugural cruises (2022)

Virgin's third ship ( Resilient Lady ) started its inaugural season (2022/Maiden Voyage departed on August 14th) with roundtrips leaving from Piraeus-Athens (Greece) .

• The 7-day roundtrip "Greek Island Glow" itinerary visits the Greek islands Santorini, Rhodes, Crete (Chania) and Mykonos.
• The 7-day roundtrip "Adriatic Sea and Greek Gems" itinerary visits Croatia (Dubrovnik), Montenegro (Kotor), and Greece (Kerkyra/Corfu Island, and Argostoli/Kefalonia Island).
• The "Greek Isles" program (scheduled between August 14 - October 23) ended with the 11-day Transatlantic crossing from Europe to the Caribbean (from Lisbon to San Juan/departure November 1st).

The inaugural Caribbean season 2022-2023 (Nov 12 - April 15) was based on homeporting in San Juan Puerto Rico and 7-day roundtrips.

• The "Southeastern Caribbean Isles" itinerary visits Tortola Island BVI (Road Town), Guadeloupe (Pointe-a-Pitre), Barbados (Bridgetown), St Lucia (Castries) and Antigua (St Johns).
• The "Sunsets In The Lesser Antilles" itinerary visits St Kitts (Basseterre), Martinique (Fort-de-France), Curacao (Willemstad) and Aruba (Oranjestad).

In 2023-2024 (December-March), Resilient Lady was deployed in Australia. The program included three relocation itineraries from Europe to Asia and Australia (RepositionCruises.com) - 14-day from Athens to Dubai (Oct 22), 15-day from Dubai to Singapore (Nov 5) and 15-day from Singapore to Sydney NSW (Nov 20).

Itineraries 2024-2025

Virgin's 2024-2025 (April) schedule lists 19 maiden/new ports and 27 different itineraries in the UK, Australia/NZ, and the Caribbean. Among these are the "Seachange Series" (ship relocation voyages) providing extended sea travel opportunities.

Resilient Lady is homeported in Piraeus-Athens Greece (May through July 2024) for Aegean and Adriatic itineraries. In the summer (August through September 2024) Resilient Lady visits Bordeaux ,  La Coruna , and  Bilbao on the relocation voyage to England.

On February 26, 2024, Virgin Voyages canceled Resilient Lady's 2024-2025 Australian program, citing security concerns (due to the Red Sea war crisis) impacting the ship's scheduled repositioning voyages through the Suez Canal (between Europe and Australia/RepositionCruises.com). Virgin also announced that Resilient Lady (after completing the Mediterranean season on October 20th/2024) will be deployed in the Caribbean and homeported in San Juan (Puerto Rico) offering 7-8-10-11-night roundtrips to St Maarten, St Vincent, Colombia, and Dominica.

Valiant Lady (from  PortMiami  and  San Juan Puerto Rico ) offers Caribbean roundtrips (winter 2023-2024) and in April 2024.

Scarlet Lady in summer 2024 is deployed in the Mediterranean and has scheduled two repositioning voyages - from Barcelona to Civitavecchia-Rome, and a Transatlantic crossing to Miami for a new Caribbean deployement.

Virgin Voyages related cruise news

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Virgin’s Brilliant Lady to Debut in September 2025 from NYC

• May 1, 2024

Virgin Voyages will put its fourth ship, the Brilliant Lady, into revenue service starting September 2025 and sailing from New York City.

Sir Richard Branson, Founder of Virgin Group, said, “Virgin Voyages started as a simple idea for me and has blossomed into the world’s top cruise line with a full fleet of ships. This ship is going to be brilliant in every possible way, and that includes the incredible new places we can travel to. Alaska, LA, New York – here we come!”

Of note, the ship has been tweaked from tis sisters to be able to transit the Panama Canal, meaning it will operate in Alaska for summer 2026.

Virgin Voyages’ CEO Nirmal Saverimuttu said, “The world has been waiting for us to announce Brilliant Lady’s debut, and she’s almost here. At Virgin Voyages, we’re constantly innovating and looking for opportunities to provide even better value for our Sailors with greater choice. Virgin fans have been asking for years if we’d consider sailing from places like New York, Los Angeles or Alaska, so it’s wonderful to give our Sailors and First Mates what they wanted: fresh itineraries spanning North America from 5- 14 nights in length with new experiences that they will remember forever. As the fourth and final ship in our fleet for now, Brilliant Lady will not disappoint.”

Saverimuttu added, “We’re fortunate to see some of the highest repeat rates in the industry, proving that our Sailors truly fall in love with the on-board experience and understand the intrinsic value we offer. They know that stepping on-board a Virgin vessel means eating Michelin-inspired foods at no extra cost; awakening the senses during a complimentary morning yoga class; walking away fulfilled without feeling nickeled and dimed. We’ll always challenge ourselves to keep things fresh and exciting, and that starts with expanding into extraordinary new destinations, while simultaneously inviting new artists, chefs, and musicians to enhance that quintessential Virgin vibe.”

Inaugural Deployment 

New York City || September 2025 – October 2025

Five voyages from 5-13 nights || MerMaiden: September 5, 2025

Following a premiere showcase for New Yorkers, Brilliant Lady will sail from Manhattan Cruise Terminal with itineraries ranging between five and 13 nights to Bermuda and Canada/New England.

Miami || October 2025 – April 2026

17 voyages from 7-12 nights || MerMaiden: October 17, 2025

Panama Canal Crossing || March 2026

One voyage for 16 nights

Los Angeles || April 2026 – May 2026

Four voyages from 5-8 nights || MerMaiden: April 7, 2026

Five- to eight-night itineraries along the West Coast include calls in Baja California, Puerto Vallarta and San Diego and other ports.

Seattle || May 2026 – September 2026

Voyage details coming soon for the company’s Alaska program. || MerMaiden: May 2026

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Virgin Cruises: Everything You Need To Know About Setting Sail

W hen it comes to big, international cruise lines, Virgin Voyages is the new kid on the block, and the company seems to like that reputation. Founded in 2014, Virgin Cruises cultivates a youthful, streamlined, come-as-you-are atmosphere. There is no dress code. No children are allowed onboard. Very little about the ship is exclusive or labeled "VIP." Best of all, their cruises are generally more affordable than for other big-name lines.

That logo probably looks familiar if you've ever spent time in a major airport or mall. "Virgin" started as a music distributor in London way back in the 1970s, and the jazzy red sign has lured passersby into Virgin Records stores for decades. The Virgin Group trademark has gradually expanded into other industries as well, including Virgin Hotels, British airline Virgin Atlantic, and even the satellite-launching Virgin Orbit. Cruise ships may have seemed like an inevitable investment, but Virgin has stayed true to its rock-and-roll roots.

Your idea of a cruise may consist of canasta glasses and shuffleboard, but these excursions aim for a hipper demographic. Virgin Voyages are an excuse for adults of all ages to chill out, get fit, eat well, and party hard — and enjoy free WiFi the whole time. Virgin Voyages even messes with the traditional cruising lingo to distance itself from other lines. The vessels are known as "Lady Ships." Passengers are "Sailors." Land-based tours are "Shore Things." Not sure what to expect on your maiden — er, Virgin — voyage? Here are some tips to get you acclimated.

Read more: 15 Reasons You Should Never Take A Cruise

Virgin Is For Adults Only

While there are many great cruise lines to book for your next family vacation , Virgin Voyages is for adults only, which means any parents are required to treat themselves and leave the kids at home. On the one hand, you won't have to watch your language or worry about tripping over toddlers in the corridors. The 18-plus age limit attracts a wide range of people, from teens traveling independently for the first time to music-loving Gen Xers to retirees looking for something a little different. That said, Virgin "Sailors" typically skew younger than passengers on other cruise lines, so you're more likely to run into groups of twenty-somethings eager to get their party on. Entertainment options can be more risqué and freewheeling than on, say, a Disney cruise.

The diverse array of bars is a huge draw for Virgin, and as with many cruises, sailors who are 18 or older are permitted to buy and consume alcoholic drinks w hile at sea . When you reach the port, the usual national laws apply, which means under-21 teetotaling in the United States. 

These Ships Are Big

As of this writing, Virgin Voyages has a fleet of three "Lady Ships," with a fourth slated for later in 2024. The design of each vessel takes inspiration from the "superyacht" craze, which generally translates as a narrower, sleeker design and bright, modernist decor. Note that these ships are pretty big, even for cruise ships, with 1,404 cabins and suites that can accommodate up to 2,762 Sailors on a single voyage. Add to that total 1,150 crew members, and you've got a pretty bustling ship.

Cruise ships can come in bigger sizes, including the largest-ever Icon of the Seas , but if you don't like crowds or are looking for something more bespoke, consider looking elsewhere. The advantage of a 110,000-ton ship is the impressive range of onboard activities, including pools, bars, restaurants, a casino, a spa, multiple fitness options, and a full bill of live entertainment, so you'll never want for something to do. 

Virgin Has Sailaways Around The Globe

Virgin Voyages has grown steadily in the past decade, and the Lady Ships now cover much of the globe, including the Mediterranean, the Caribbean, the South Pacific, and a Transatlantic passage. Most Americans will depart from Miami, as this will be the most convenient port to reach by plane, and the Virgin Voyages headquarters are also based in Plantation, Florida, so it's home turf. That said, more ambitious travelers can find sailaways in more far-flung locations, from Athens, Greece, to Sydney, Australia.

Itineraries can last from a few days to two weeks. Many Sailors may enjoy the idea of crossing the Atlantic by ship, and because the Virgin brand was originally founded in the United Kingdom, the seaside British city of Portsmouth is a popular place to start a journey, especially if you're interested in Northern Europe. Virgin Voyages left less of a footprint in Africa and South America, but the company's rapid growth and imminent fourth ship may extend its reach. Stay tuned.

Virgin Is Pretty Affordable

Virgin has earned a reputation for quality and competitive pricing. Cruise lines travel everywhere, and their pricing is also all over the map; you can find bargains that undercut the most generic airport hotel, or you can spend a literal fortune on luxury accommodations and add-ons. Virgin lies somewhere in the middle, with some passengers reporting total pricing of as little as $133 per day.

Virgin also doesn't push extravagant VIP packages on its Sailors, and with rare exceptions — such as Richard's Rooftop — most Sailors receive egalitarian treatment. Almost all dining aboard is included, so you don't have to worry about paying for individual meals. This means you have extra cash to use on Shore Things, merchandise, and other optional treats. One of the most pleasant surprises is that Virgin Voyages will calculate your gratuities into the total price, so you don't have to expect a hefty (and unexpected) bill at the end of your trip. Rest assured that all crew members receive tips. 

You're With The Band

It's standard practice for cruises to come with a scannable key card for opening doors and making purchases, but Virgin cleverly markets this item as "The Band." More than just a card or a fob, The Band has a catchy name and even catchier design, like a Space Age version of hippie bracelets. The Band can be worn in lots of different ways, though most people will probably wrap it comfortably around their wrists.

This accessory is your room key, your payment method, and your casino card, all wrapped in one. The Band's best gimmick is its Shake for Champagne delivery; you shake it rigorously, and a bottle of bubbly will be delivered to you. Virgin even has a savvy environment tie-in: The Band is fashioned from recycled plastic waste rescued from the sea. If you're not sure exactly how much six grams of plastic is, imagine cutting a water bottle in half, and that's how much litter you've repurposed.

Virgin Doesn't Have A Luggage Limit

Unlike airlines, which may weigh every bag you bring on the plane and measure your suitcase to the inch, cruise lines tend to be much more relaxed about luggage limits. Virgin is no exception: Staff won't cut you off at a precise size or weight, and all they ask is moderation. Because of Virgin's history in the music business, they even encourage you to bring musical instruments, as long as they're portable and can fit through an X-ray machine at the security checkpoint. You can even bring up to two sealed bottles of wine, though beer and spirits are not allowed.

Virgin has the usual list of restricted items, most of which are obvious, such as firearms, wet cell batteries, and Hoverboards. When packing for your next cruise vacation , note that clothing irons are not permitted, along with drones; keep this in mind if you're fantasizing about epic aerial videos of the ship easing into port.

There's A (Very Important) App

All major cruise lines have their own apps, which can expedite reservations and customize a passenger's experience without involving a crew member or an 800 number. Virgin Voyages describes its app as a kind of virtual concierge, and it becomes useful long before you board the ship. The app will walk you through your itinerary, itemizing every event and option you can expect on a given day. You can reserve your Shore Things excursions through the app, learn about the different dining options aboard, book a spa visit, or order room service. Whether you're looking for a prompt delivery of fresh towels to your cabin or a snorkeling experience four days from now, all you have to do is tap your way through the app.

Pre-brooking can be really helpful, as time can be disorienting on any ocean-bound vacation — just be sure to  check the cruise ship calendar before booking a cruise . Cleverly, the Virgin Voyages app can also be a social experience by scanning other sailors' assigned QR codes and connecting them to your account. This allows families and groups to coordinate dining and activities together.

There's A Bar Tab System

Virgin Voyages doesn't have the kind of drinks package you'll find on other cruise lines, but it does have Bar Tab, a credit system that you can pay for in advance. That credit goes by the pseudonym "Sailor Loot," and as you buy premium beverages on your Bar Tab, you earn free drinks later on. This translates to a $10 bonus when you spend $100, $25 when you spend $200, and so on. You can easily set this up on the Virgin Voyages app or through the company's hotline.

The catch is that you have to set up and purchase your Bar Tab account at least 24 hours  before  you sail. This system isn't necessary to purchase drinks onboard, but if you're the kind of traveler who likes special benefits, make sure your Bar Tab is ready to use by the time you walk up that gangplank. You're also welcome to use this system to buy drinks for other people, so groups may consider pooling their resources.

The Ships Embrace Accessibility

In a perfect world, every deck on every cruise ship would be easy to navigate, no matter how passengers get around. No ship is perfect, but Virgin Voyages seems to take a special interest in accessibility: Wheelchairs can be brought aboard or rented from a partner company, Scootaround, and each ship is outfitted with wheelchair-accessible cabins. Pool lifts help disabled swimmers in and out of the water, and all public venues have accessible seating. Sailors who are deaf or hard of hearing can request a visual alert kit and assistive listening devices in many of the ship's venues, among other useful tools. Sailors who are blind or have other vision challenges will find braille and tactile signage and can ask for a guided tour.

While regular pets aren't permitted aboard, service animals are, and leashed dogs can be brought into most public spaces and eateries. Just remember that animals aren't always permitted on land without special permission from the host country, so it's important to research each port's legal requirements.

You Can Select A Cabin Type

In short, you can pick your cabin type , and Virgin will usually assign you a specific unit. Each cabin comes with WiFi, eco-conscious construction, and 24-hour room service. Along the ship's edges, you can select from a Sea Terrace which has a balcony, or a Sea View with a porthole. Interior lodging is cleverly branded as "Insider" cabins, which have no windows at all but can accommodate up to four people. If you're quick to reserve, you may also secure a pair of connecting cabins.

Cabins are all equipped with rain showers, hair dryers, adjustable lighting, and both European and American-style electrical sockets. For travelers in a higher tax bracket, Rockstar Quarters can provide you with up to 2,147 square feet of space, and a variety of Suites may include marble bathrooms and brass highlights. These accommodations are best booked through a Virgin Voyages agent.

There's Plenty To Eat

You could argue that Virgin Voyages are like giant floating food-halls. The 20-plus dining venues are known as "eateries," and you won't find a single buffet among them. Eateries are designed to feel like sit-down restaurants, many of them casual and diner-style, others upscale and showcasing global cuisines. Some samples: Razzle Dazzle offers elevated pub food in a casual setting, Pink Agave gives the Michelin treatment to classic Mexican fare, and Gunbae (Korean for "bottoms up") serves up gourmet barbecue. Many eateries specialize in shareable plates, perfect for families or groups of friends. The eateries are also packed with plant-based and allergy-sensitive fare.

Reservations aren't required, but you can reserve a table on the Virgin Voyages app and may consider them for culinary hot spots. To make the process as painless as possible, all these eateries are free of charge, and service charges are already included, so you can walk in and out without even thinking about the check.

The Merchants Are Unique

The Virgin brand started as a record store, so it's no surprise that Virgin Voyages would corner the market on retail. This row of luxury stores is known as "High Street," a common British expression for the shopping district. The shops specialize in luxury items, such as up-market fashion, cosmetics, and, yes, music. But you can also find everyday toiletries at The Essentials, and reasonably priced bottles of wine at the onboard liquor store. Virgin merchants are known for consistent pricing, which isn't always the case on cruise ships that use flash sales to draw in customers.

The most "metal" thing you can do on a Virgin Voyages ship is get yourself a tattoo, and the Squid Ink studio is open for business on every Lady Ship. This is a very professional outfit, and many Sailors will like the novelty of getting some artwork done at sea. As a result, you will probably want to reserve your session in advance, and you can expect to pay what many customers would consider premium prices.

The Entertainment Is World Class — And Off-Beat

Leave it to a company that started as a record shop to drum up epic live performances. Most large cruise ships are respected for their Broadway-caliber shows, which is no small feat in the middle of the ocean. Predictably, Virgin likes to host unusual programming, such as the ship-wide Scarlet Night event, which covers the entire ship in red costumes and lighting, featuring circus performers and live instrumentals. There's also the wildly avant-garde Untitled Dance Show Partything, the immersive theatrical experience Persephone, and a wide range of stage performances in The Red Room. Each night, you'll have fresh opportunities to join a dance party or sing karaoke.

If you don't require throbbing music or explosions of glitter, no problem. There's a very traditional casino and a video arcade stocked with vintage games. And if you need a more holistic alternative to all that rockstar living, you can join a yoga session or group workout in one of the fitness centers.

Read the original article on Explore .

VIRGIN VOYAGES ENTERTAINMENT

AUDITION CALENDAR

Bring your milkshake to our (ship)yard.

We’re swapping classic Broadway cruise productions for never before seen at sea, immersive and modern entertainment. Our Gigs & Events are a breath of fresh ocean for our Sailors, as well as the talent that brings them to life each day.

We are as interested in the comprehensive representation of diverse humanity as we are in finding exceptional talent when casting our ground-breaking entertainment for Virgin Voyages. So, if you think you don’t fit the breakdown, show up. You think you’re the wrong size, color, gender…whatever, you’re not. We want you. Show up, show us your stuff and let’s have some fun.

Come and SEA us in person, in a city near you:

LONDON July 15-17 , 2024

Details coming soon.

BARCELONA July 19 , 2024

HOUSTON August 20 & 21 , 2024

PUERTO RICO August 23, 2024

MEMPHIS September 16 & 17 , 2024

NEW ORLEANS September 19 & 20 , 2024

HAWAII October 23 & 24 , 2024

VANCOUVER October 26 , 2024

NEW YORK CITY November 15-17 , 2024

WASHINGTON, D.C. November 19 , 2024

While we love all of the talent out there in the digital world, we do give first casting priority to those who attend the live and in-person auditions.  currently, we are only accepting online submissions for our happenings cast, so if you can't make it - drop us a line below:, can't come and sea us in person.

THE VIEW FROM THE TOP

We’re setting sail in new waters — and new hemispheres.

We’re taking our time and exploring new parts of the world. And these new routes come with the same included luxury you’ve come to love.

We’re teeing up voyages from San Juan around the Caribbean, and from Portsmouth, UK, to Bilbao and Bordeaux. We’re throwing new perks into our Sailing Club loyalty program and jazzing up our onboard shows and entertainment — all while keeping Sailors’ favorite routes (like our timeless Med sailings), favorite sailings (Celebration Voyages, Eat & Drink Festival, and our wellbeing voyages), and favorite things on board (just about everything, if the 2023 Cruise Critics Awards are any indication).

SEA YOURSELF HERE

Our new destinations

New in: Basque in Spanish sunlight. Dance in Puerto Rican twilight.

We’re all about giving Sailors more. More customizable vacation lengths, starting at 3 and lasting up to 14 nights at sea. More places to sail from, whether it’s the southern end of the UK or our new home port in the historic city of San Juan, PR. More one-of-a-kind encounters with nature, from Marseille’s elegant calanques to underground caverns in Cozumel. And in every new place we go, we’re teaming up with the best local partners there to make sure you have an unforgettable time.

CRUISE DESTINATIONS

Explore 100+ gorgeous destinations aboard our 4 lady ships

From relaxing, idyllic islands to vibrant coastal cityscapes, we’re cruising serene, azure waters and painting the world (Virgin) red.

• Caribbean Cruises See It All
• North America Cruises Dive In
• Europe Cruises Explore

OUR LADY SHIPS ARE SHOW-ING OFF

New Shows, New Laughs

This year, we’re doubling down on the entertainment you love, bringing more comedy into our lineup, and even sending one of our shows to tour on land.

We’re already the Cruise Critic Editors’ Pick for Best Entertainment in the industry — but as usual, we’re not satisfied with stopping there. We’re staying “light-years ahead of the pack” (their words, not ours) and refreshing our onboard lineup, adding ship-specific options to round out our fleetwide array of shows. And we’re doing it all with your incredible feedback and preferences in mind. Scarlet Lady is welcoming the LOLz Supper Club for fans of stand-up comedy. And Duel Reality, a thrilling acrobatic retelling of Romeo & Juliet developed exclusively for Virgin Voyages, is so good, it’s starting a tour of the US — becoming one of the first ship shows ever to transfer over to land.

• LOLz Supper Club Stand-up from the very best up-and-comers on the scene, hosted in a classy, old-school supper club setting.
• Duel Reality: Now on Land Where Romeo & Juliet meets the circus — and you’ll watch the whole thrilling conflict unfold, just feet away from the action.
• Festival Stage Acts Music, comedy, audience participation — in 2024, you’ll experience something new on every single voyage with our rotating lineup of epic laughs.

LOVE & LOYALTY

Virgin Voyages Sailing Club

The Virgin Voyages Sailing Club is getting an (even more) epic upgrade.

We love our Sailors — and in keeping with our award-winning service from sea to shore, we’re leveling up our loyalty program so that your future voyages will be more brilliant than ever. We’ve got updates about Deep Blue Extras, new ways to earn perks, and more surprises we can’t wait to share.

SPECIAL SAILINGS

More onboard celebrations to join in on

We’re changing things up — but we know when to leave a good thing alone. And our beloved flagship events aren’t going anywhere.

You know them. You love them. Our special sailings and themed months are back. Whether you’re looking to get hands-on cooking tutorials from an elite New York City chef or a really good meditation session, we’ve got a lineup of sailings for Sailors with any focus. Join us (or come back) for any of our below fleetwide events — you’ll be glad you did.

• Celebration Voyages Our Celebrations Voyages — starring Richard Branson himself — are boutique celebrations of the Virgin brand, featuring the people who created it. SEA WHEN WE SAIL
• Elevate Voyages Designed as a space for self-discovery and growth, Elevate is inspired by the success of 2023’s Limitless Voyage. And in 2024 Elevate is going global. LEVEL UP YOUR LIFE
• Eat & Drink Festival You loved it, so we brought it back. Three ships, two months, one epic onboard program for discerning foodies. Sailing June 30th through August 4th. SEAS THE TASTE