green tourism trends

4 Sustainable Travel Innovations Shaping the Future of the Tourism Industry

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Presented by Hurtigruten Expeditions.

When it comes to sustainable ways to move through the world , big changes are happening in the travel industry. Nearly every sector of tourism, including cruise lines, luxury resorts, airlines, and the destinations themselves are turning to innovative solutions that cut carbon emissions and consider the environment first. 

But it's not just carbon output that's top of mind: The tourism industry is investing in people and the planet, including working to protect and restore ecosystems, and supporting the well-being of local communities , which has far-reaching positive socioeconomic impacts.

Here are four sustainable travel innovations happening right now that travelers can get involved in—and should expect to see more of in coming years.

 Misool Resort in Raja Ampat, Indonesia has created a marine protected area

Resorts are shoring up fragile ocean ecosystems for both visitors and locals

Around the world, luxury resorts that offer travelers a chance to commune with nature are stepping up to protect their local habitats. Oceanfront resorts have especially taken up the charge by collaborating with local populations to create marine reserves near their properties for all to enjoy. Among the best-in-class ocean conservation programs run by resorts is the barefoot luxury island destination Misool Resort in Raja Ampat, Indonesia. The founders created a marine protected area in the waters surrounding the hotel that now spans 300,000 acres and has rewilded one of the most biodiverse reefs on Earth. In Tanzania, the  Manta Resort on Pemba Island created its own marine protected areas that have seen unprecedented returns to biodiversity and wildlife recovery among its reefs. This not only fuels unparalleled scuba diving and snorkeling experiences, but there’s also the “spillover effect"—a term used to describe healthy fish populations spilling outside of protected areas, which benefits local fishermen whose livelihood depends on a healthy ecosystem. In Belize , the largest marine protected area, the  Turneff Atoll Marine Reserve , is a product of the hard work of  Turneff Flats Resort and their dedication to conservation. 

The more resorts that help to protect the waters around them, the closer the industry comes to meeting ambitious benchmarks set by advocacy groups. The Professional Association of Diving Instructors, for one, has challenged sectors of the travel industry centered on scuba diving to help conserve 10,000 ocean sites by 2025 , while the UN has set a goal to classify 30 percent of the world’s ocean space a marine protected area by 2030. 

Aviation fuels are becoming carbon negative

A handful of international airlines are leading the charge to slash their planes' carbon output and make flying more sustainable . Turkish Airlines recently took a huge stride with its new carbon-negative jet fuel. The airline is developing a synthetic bio-kerosene fuel derived from microalgae plants, which eliminates the environmental concerns surrounding crop-based biofuels, such as water use and competition for farmland. To ensure the entire process has a net-negative carbon output, the facility where the biofuel is produced will use carbon capture technology, which extracts carbon from the atmosphere and permanently stores it underground. 

Similarly, Air New Zealand’s net zero  Flight NZ0 initiative and United Airlines' goal to  reduce emissions by 100 percent by 2050 are making headlines through action items like electrifying fleets and also investing in biofuel and carbon capture. And on the subject of carbon capture technology: Programs like Tomorrow’s Air help climate-conscious travelers directly support carbon capture initiatives as a more effective version of offsetting their trip's emissions. The group partners with organizations like ClimeWorks, which permanently stores recaptured carbon in Iceland’s basalt rock. 

Hurtigruten Expeditions' MS Roald Amundsen is the world's first battery hybrid-powered cruise ship.

Cruise lines are setting a new standard

Norway-based Hurtigruten Group has a mission to be the global leader in sustainable cruising and to set the new industry standard for voyages that are gentle on the environment. Hurtigruten Expeditions, the brand's adventure line, has already achieved this in many ways. In 2019, it launched the world’s first battery hybrid-powered cruise ship—the  MS Roald Amundsen . The ship's electrical propulsion capabilities, combined with innovative hull design, cut carbon emissions by 20 percent. That saves 3,000 metric tons of carbon per year.

In 2023, the line has undertaken a 100-million-euro green upgrade , which will see historic sustainable changes to its fleet. Hurtigruten is converting three more of its ships to be hybrid-battery expedition ships: the MS Richard With, the MS Kong Harald, and the MS Nordlys will all be refitted with new main engines and battery packs to slash carbon output by 25 percent. Additionally, on its Coastal Express ships—which are famous for exploring Norway’s Fjords—Hurtigruten is adding selective catalytic reduction systems to cut nitrogen oxide emissions by 80 percent.

The recent hiring of the cruise industry’s only  on-staff Chief Scientist combined with the  Hurtigruten Foundation ’s commitment to preserving endangered wildlife, battling plastic waste and marine litter, and supporting communities in the areas they operate ensures their regenerative impact goes beyond technological innovations. 

Tourists are committing to protect the places they explore

A growing list of destinations are finding their own ways to answer the call to sustainability action. At home in the United States, Breckenridge, Colorado’s award-winning  B Like Breck program promotes low-impact and sustainable travel initiatives that engage the community and visitors to both better the environment and enhance visitor-resident sentiment. Pledge programs and visitor education are also trending. Launched in early April 2023, the new  Kanu Pledge  in Hawai’i asks tourists to make a commitment to protect the islands on their trip—then challenges them to make good on that promise by joining local volunteer opportunities. The San Juan Islands off the coast of Washington State have a  Love it Like a Local pledge, in which tourists vow to explore the islands responsibly by taking small but meaningful actions like not feeding wildlife and conserving water when possible. Sedona’s  Sedona Cares pledge helps tourists take an active role in protecting and preserving red rock country by having them agree to be careful with fire, not carve the rocks, and promise to respect the natural quiet of the spaces where they explore. 

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What is sustainable travel: 10 best practices

July 01, 2024 •

7 min reading

As academics specializing in the travel, tourism and hospitality (TTH) industry, we have trained and advised dozens of companies in their journey towards sustainable businesses. There is so much more to sustainable travel & tourism than the generic statements you see on brand websites - which are invarably an attempt to greenwash.

TTH firms are accountable and must take the changes taking place seriously, from Greta Thunberg's movement to new priorities in the World Economic Forum´s agenda or the ever-growing list of world moguls taking on a leading role in the fight against climate change. For that reason, we have identified 10 sustainable tourism trends that will influence business strategies right now and the best practices that can be implemented.

Each trend is an opportunity for TTH firms to provide servi ces that align with consumer values, the Sustainability Development Goals agreed by the Member States of the United Nations as part of the Agenda for Sustainable Development in 2030, and the triple-bottom line accounting framework to evaluate business value in a broader perspective that includes social, environmental and financial outcomes.

What is Sustainable Travel & Tourism?

The definition provided by the World Tourism Organization (UNWTO), depicts sustainable travel and tourism as follows:

“Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities.”

Sustainable travel entails embracing practices that aim to minimize the adverse impacts and maximize the positive effects of tourism, promoting responsible and eco-conscious exploration.

10 Sustainable Tourism Practices

So let's take a look at 10 practices and trends that hospitality and tourim businesses can start to implement today in order to take care of the planet.

#1 - The time for isolated green initiatives is over

Green-washing is ever less acceptable . Current challenges demand a comprehensive sustainable business model—one which places sustainability at the core of your corporate strategy, business practices and operations.

The bottom line: Come out with a new way of doing business, one that cares and walks the talk.

Building a sustainable business strategy won’t be quick or easy—but waiting is not an option.

#2 - Carbon emission compliance is no longer an option

TTH firms need to have a greenhouse gas inventory for their companies. Still today not many companies have one.

The bottom line: Compete for being better on the environment and talk about it –because it is the big trend (and will change social norms).

#3 - Implementing an ambitious emission plan pays off

Companies are accountable for reducing their emissions. Some can try a modest carbon-neutral way. A better objective is to reduce overall emissions by 5% each year.

Leading TTH companies should go all the way down the road just like Microsoft did in 2020 , when it stated that by 2030 “Microsoft will be carbon negative, and by 2050 Microsoft will remove from the environment all the carbon the company has emitted either directly or by electrical consumption since it was founded in 1975.”

The bottom line: Which TTH company will take up the torch and be the first carbon negative company

Offsetting, which has now become the preferred get-out clause, especially for the aviation sector, is no longer an option. It's cheap and focuses on forests, which are not a secure, long-term storage of carbon (see California or Australia). What we really need are sustainable fuels to power aviation in the future, this will never happen if everybody is just buying cheap offsets.

#4 - Data for action, not just analysis

The old saying “you can´t manage what you can’t measure” has never been more true. But how so

First, assess emissions and formulate a strategy to reduce footprint.

Second, set up a dashboard with key sustainability indicators.

Finally, be certain about your sustainability strengths when making prospective decisions: Can you foresee the impact of your next hotel opening ? Is your next merge with a travel operator sustainable, i.e., positive in long-term economic standards?

The bottom line: Measuring processes and managerial decisions is the way to solve the sustainability challenge and, by doing so, to keep stakeholders informed about it.

Scorecards are critical in sustainability assessment, implementation and forecasting. Just like the newest Bloomberg Green´s Data Dash “Better data will lead the way to a sustainable future."

#5 - Less bottom-line operational mindset, circular economy and sustainable resource management

The bottom line: Actively promote the development of multi-stakeholder systems with suppliers, local community and customers.

Sustainable resource management means reduction, better planning and management of resources: single use plastic, green energy, electricity, water; textile, chemicals, raw materials to name just a few.

#6 - Food waste is not an option (if it ever was)

One resource that requires special attention is food. Food has cultural, social, symbolic and heritage significance. As research shows, the food waste challenge can and must be solved with management practices and innovations.

The bottom line: Food waste says it all: a shame for humankind and the planet.

Our latest research on food waste suggests that the introduction of different management innovations provides financial benefits in terms of cost savings, cost avoidance and revenue growth. Yet, professionals lack systematic implementation of waste reduction strategies.

#7 - Speed up business action by aligning with Sustainability Development Goals

Bottom line: TTH companies must pay attention to skilled labor shortage, exploitation of labor, irregular working hours, fight slavery and trafficking .

#8 - Be proactive with global environmental policy

Until recently, firms were compliant with local government regulations and policies. The road to sustainability has provided legitimacy to global players, such the UN Agenda 2030. TTH firms must get actively involved with these regulatory bodies and the new international global development agendas.

The bottom line: Collaborate with global players as they bet on more ambitious sustainability goals than local institutions.

Compliance was yesterday. Since ordinary politics has done such a poor job in proactively tackling sustainably, companies need to do whatever they can and more.

#9 - Put Environmental, Social, and Governance (ESG) in your corporate agenda

Environmental, Social, and Governance (ESG) criteria are the three central factors taken into account when measuring the sustainability and societal impact of investment in a company or business. All the largest private equity investment funds have pledged to the Sustainability Standards and Policies laid out by the World Bank’s International Finance Corporation .

The bottom line: Hedge funds and private equity will prioritize investments in those companies that incorporate ESG provisions proactively.

#10 - Green-washing is never an option

It is time to answer those hard hitting, inconvenient questions: Inasmuch as airlines say otherwise, there is no sustainable cheap travel. Likewise, to this date, luxury accommodation and transportation are not sustainable businesses.

The bottom line: Customers are more educated than ever and are increasingly making wise decisions. The reputational damage of misleading customers will have serious implications for the future of TTH companies. Go back to trend #1 and step up your sustainability efforts in response!

There has been a massive change in the perception of responsibility for the environment in last 5-10 years. Individuals make their choices more critically and expect companies to make significant contributions as well.

To talk the talk is no longer enough - reputational risks are now very real. Change must be seen as an opportunity. We have already supported many corporations to get a head start with clear benefits for early adopters implied.

Associate Professor at EHL

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Sustainable Travel Trends: How to Explore the World Without Harming It

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Imagine a world where every traveler leaves a positive impact on the places they visit. Where we can explore our planet’s wonders without harming it. This is the future of sustainable travel.

Sustainable travel is about more than just reducing your carbon footprint. It’s about being mindful of your impact on the environment, local communities, and cultures . It’s choosing to travel in ways that support responsible tourism and sustainable development.

In recent years, eco-conscious travel has become a major trend. More travelers are opting for eco-friendly accommodations, choosing low-impact transportation methods, and seeking out destinations with strong sustainability practices. Slow travel, community-engaged experiences, and staycations are gaining popularity as people strive to minimize their environmental impact. Whether it’s choosing a carbon offset when booking flights or picking a hostel built with sustainability in mind, there are more ways than ever to explore the world while protecting it.

In this article, we’ll explore the latest sustainable travel trends and show you how to embrace responsible tourism without compromising on the joy of exploration.

Let’s dive right in.

Eco-Friendly Accommodations: Where You Stay Matters

The first step to a sustainable adventure comes down to where you choose to stay. Gone are the days when eco-conscious travelers had to choose between roughing it in a tent or staying at a luxury resort that isn’t exactly earth-friendly.

Today, you can find a wide array of eco-friendly accommodations that combine comfort with sustainability. From treehouse hotels perched in lush forests to cozy, solar-powered cabins overlooking pristine lakes, there’s an option for every type of adventurous traveler. These eco-lodges go beyond recycling and energy conservation; they often engage with local communities, source organic food, and focus on reducing their overall environmental impact.

If you’re looking to stay somewhere truly sustainable, seek accommodations that actively promote their green credentials. Certifications like Green Key or EarthCheck indicate that the property follows rigorous eco-friendly standards.

Some eco-friendly hotels, such as Can Sala in Spain or Tina’s Casitas in Costa Rica, were designed with environmental concerns in mind from the start, offering sustainable amenities like organic toiletries and shopping opportunities that highlight local artisans.

Low-Impact Transportation: Getting There Sustainably

Transportation is often one of the most challenging aspects of sustainable travel. While air travel is a major contributor to carbon emissions, there are several ways to reduce your environmental footprint when getting from point A to point B.

Opting for trains, buses, or electric vehicles (EVs) whenever possible is one of the most effective ways to minimize emissions. In regions like Europe, traveling by train is not only eco-friendly but also offers a more scenic and relaxing way to explore. For road trips, renting an electric or hybrid car can significantly reduce your carbon footprint.

Electric bike tours, carpooling, and even electric camper vans are all the rage. These modes of transportation reduce your carbon footprint and offer unique opportunities to explore the world at a slower, more intimate pace.

EVs are becoming the responsible choice for long-distance travel, especially with the expansion of charging networks, making it easier to plan electric road trips.

There’s more: EVs are becoming the responsible choice when hitting the road for a travel adventure. With expanding charging networks, they offer reliability and convenience. Beyond preserving the environment, EVs save on fuel costs, making them cost-effective for long journeys.  Learn How to Plan an Epic Electric Car Road Trip here.

If flying is unavoidable, look for airlines that offer carbon offset programs to compensate for the emissions generated by your flight. Many platforms now allow travelers to purchase offsets, funding projects like reforestation or renewable energy initiatives to help balance out the environmental impact of air travel. You can read more about carbon offsetting for travelers to help make more responsible travel choices.

Slow and Mindful Travel: Savoring Every Moment

In today’s fast-paced world, many travelers are adopting the philosophy of slow travel —a deliberate approach that focuses on quality over quantity. Instead of racing from one tourist hotspot to the next, slow travelers choose to spend more time in fewer places, allowing them to truly immerse themselves in local cultures and environments.

Slow travel minimizes the environmental impact associated with constant transportation while offering deeper, more meaningful experiences. It’s an opportunity to support local economies by engaging with small, locally-owned businesses and avoiding mass tourism. Whether you’re hiking through scenic landscapes or staying in a rural village, slow travel fosters a connection to the places and people you encounter.

For an in-depth look at how slow travel can reduce your environmental impact , check out this guide.

Shopping: Souvenirs with a Sustainable Twist

Shopping is a part of the travel experience, but it’s important to be mindful of the impact your purchases can have. To keep your trip eco-friendly, prioritize locally made souvenirs crafted from sustainable materials like hemp , bamboo , or recycled materials . Supporting local artisans not only helps the local economy but also ensures that your souvenirs are unique and environmentally responsible.

Before buying, ask about the source of the materials or how the product was made. Look for items crafted using sustainable practices, and avoid mass-produced trinkets that may be harmful to the environment. You can also explore fair trade shops that emphasize eco-conscious products and support small businesses in the region.

Culinary Dining: Eat Local, Organic, and Plant-Based with a Twist

For many travelers, food is an essential part of the adventure. Sustainable food tourism is a growing trend , allowing eco-conscious explorers to taste local delicacies while supporting environmentally friendly practices. 

Eating local, organic , and plant-based meals supports sustainable agriculture and minimizes the carbon emissions associated with transporting food long distances. Many countries, especially those with a focus on sustainable tourism, offer farm-to-table dining experiences where you can enjoy fresh, locally sourced ingredients.

By sticking to plant-based diets while traveling, you help reduce the demand for resource-intensive animal products, which have a significant impact on climate change and biodiversity loss. Many eco-friendly hotels and restaurants prioritize vegetarian and vegan menus, often sourcing produce from nearby farms. This not only reduces the environmental toll but also provides delicious, fresh meals with a smaller footprint.

Plus, you can even join local communities in cooking classes or help harvest fresh produce. It’s a mouthwatering way to dive deep into the culture of your destination while promoting sustainability.

Giving Back: Volunteer and Engage with Local Communities

If you want to make a positive impact during your travels, consider engaging in voluntourism or seeking out opportunities to give back to the local communities. Many eco-conscious travelers now choose to participate in volunteer activities like conservation projects , community development initiatives , or even wildlife rehabilitation efforts. This not only contributes to the well-being of the destination but also provides travelers with unique, hands-on experiences that create lasting memories.

Organizations like the United Nations and United Planet offer programs that allow travelers to combine exploration with community service, helping to preserve natural habitats, educate local populations, or contribute to long-term sustainability projects.

Check out these volunteer opportunities for ways to incorporate responsible tourism into your next adventure.

Pack Light and Smart

With sustainable travel, what you pack—and what you leave behind—matters. Minimalism is key, and packing light makes your adventures more manageable and reduces your environmental footprint. 

Opt for eco-friendly travel gear, like reusable water bottles, solar chargers, and versatile clothing that can adapt to various weather conditions. Plus, it’s always a good idea to bring your reusable shopping bag and cutlery to minimize waste and reduce single-use plastic consumption.

Go Off the Beaten Path

Traditional tourist hotspots are often overrun and suffer from the environmental strain caused by massive visitor numbers. Sustainable travelers have turned to uncharted territories, seeking hidden gems that offer unique experiences and remain untouched by mass tourism. 

Off-the-beaten-path destinations are more sustainable because they’re less frequented, which helps preserve their natural beauty and cultural authenticity.

Consider Bhutan, a Himalayan kingdom with stunning landscapes and a strong focus on sustainability. Or explore Madagascar, known for its biodiversity and otherworldly landscapes. Albania, in the Balkans, boasts pristine beaches and historical sites. 

Head to the Faroe Islands for dramatic cliffs and remote villages. Namibia’s desert landscapes are otherworldly, and the Far North of Sweden offers the Northern Lights without the crowds. 

These destinations provide adventurous travelers with unforgettable experiences far from the tourist masses.

Sustainable Adventures for Everyone

You might think that sustainable travel is exclusively for rugged backpackers or seasoned environmentalists, but that couldn’t be farther from the truth. 

Sustainable adventures are accessible to everyone, from families with young children to solo travelers looking for a unique experience. Many travel agencies and tour operators now focus on eco-friendly trips, ensuring that the less adventurous can embark on sustainable journeys with ease.

Staycations: A Simple, Sustainable Choice

If you’re looking for a more eco-friendly vacation option without leaving a significant environmental footprint, consider a staycation . Staycations involve exploring your local area instead of traveling long distances, and they’re a great way to enjoy time off while eliminating the carbon emissions associated with flights or long road trips.

Whether you spend your days hiking nearby trails, visiting local museums, or supporting local eco-friendly businesses, staycations offer a low-impact way to recharge. This trend has gained traction as more people recognize the benefits of keeping travel close to home, especially during periods of uncertainty like the recent global pandemic.

The Future of Sustainable Travel

As technology advances, eco-conscious travelers can look forward to even more efficient, sustainable, and innovative options. From electric planes to cutting-edge eco-accommodations, the possibilities are endless.

Emerging trends and advancements are already reshaping the way we explore the world while treading lightly on the planet.

1. Electric Aviation: Electric aircraft are on the horizon, with companies like Boeing and Airbus developing electric propulsion systems for short-haul flights. This technology could significantly reduce aviation emissions and noise pollution.

2. Hydrogen-Powered Transportation: Hydrogen fuel cell vehicles are gaining traction, offering longer ranges and quicker refueling times compared to traditional electric cars. Hyundai’s NEXO is a prime example, emitting only water vapor.

3. Sustainable Accommodations: Smart hotels and resorts are incorporating cutting-edge energy management systems, IoT technology, and renewable energy sources, ensuring eco-friendliness without compromising guest comfort.

4. Green Mobility Apps: Advanced mobility apps provide travelers with real-time information on eco-friendly transportation options, making it easier to choose low-emission options, from electric bikes to shared electric scooters.

5. Virtual Reality Tourism : Virtual reality (VR) and augmented reality (AR) will enable immersive, eco-conscious travel experiences without physical travel, reducing the environmental footprint.

As these technologies mature, travelers will have a wealth of options to explore the world while minimizing their impact on the environment.

As we conclude our exploration of sustainable travel trends, remember this: every adventure you embark on is an opportunity to leave a positive legacy. By choosing eco-friendly accommodations, slow travel, responsible tourism, and embracing sustainable technologies, you’re preserving the planet for this and future generations. 

Every footprint you leave should tell a story of responsibility, connection, and the enduring beauty of our shared planet.

Luke is a passionate environmental advocate based in upstate New York. When he's not sharing tips on sustainability and wellness, you can find him hiking with his dog, Max.

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6 Eco-Travel trends: towards a new way of travelling

Travelling is awesome, but it can often impact the environment more than we realize. Pollution, ecosystem destruction and exploitation of natural resources are just some of the negative effects of tourism on the planet. Fortunately, today more and more people are turning to ecotourism in order to minimize their footprint while travelling . How has the travel industry changed? And what are the most important trends? Keep reading to discover 6 Eco-Travel trends and their benefits for the environment.

1. Off-season travelling

Lower prices, less crowded destinations and greater support to local communities: lots of travellers tend to travel off-season for a relaxing and ecosustainable vacation. Such a trend is ideal to reduce overtourism , which means the excessive presence of tourists. Overtourism impacts not only the environment, by exponentially increasing the waste and destroying ecosystems, but also the well-being of the local population, who experience sudden changes in their own cities.

2. Supporting the local economy

Many travellers, in addition to enjoy an eco-friendly vacation, would also like to have a responsible vacation that could benefit local communities . For example, they can buy hadcrafted souvernirs , but also local food to support local producers . It is also recommended to choose family-run accomodations, locally owned , in order to stimulate the local economy.

3. Looking for eco-friendly accomodations

A growing Eco-travel trend in recent years is undoubtedly the search for eco-friendly accomodations . No more excuses: there are more and more environmentally conoscious accomodations, and therefore more and more platforms for booking eco-sustainable stays , such as Ecobnb . Guests are lookng for hotels that use renewable sources, anti-waste systems, as well as eco-friendly materials and much more: long story short, anything that could improve the well-being of the planet to some extent!

4. Staycation: on vacation while staying at home or in your own city

Born in the U.S, the Staycation trend is becoming increasingly popular. It is based on the philosphy of rediscovering the beauty of what surrounds us. It is possible to “go on vacation” by exploring unexplored areas of our own region or city, but also by enjoying moments of relaxation and well-being at home, in order to regain the time that we are losing due to our daily commitments. A great way to reduce the pollution caused by transportation , but also to spend a truly regenerating vacation that can help not only the envronment, but also our psychophysical well-being.

5. Undertourism: discovering the real local culture

The concept of vacation is increasingly turning into the visit of mass tourism destinations, which leave the authenticity of local cultures behind. In the last few years, there has been a tendency to counterbalance this trend with Undertourism , which means a vacation to less popular destinations where it is possible to truly discover the local traditions and the local culture. Tourists will not only escape overcrowding, but also contribute to environmental protection by challenging overtourism.

6. Using eco-friendly means of transportation

The means of transportation used during the travel are one of the most polluting elements of the entire holiday, especially if the destination is abroad or far from home. Sometimes one cannot avoid the choice of using an airplane of private means of transportation, but there are small tricks to be more eco-frendly during the vacation. A growing trend is the use of electric transportation , in particular e-bikes , for short trips . Often the accomodations themselves offer e-bike rentals, or even e-bike tours to discover the nautural beauties in the surrounding area. With this methos one can explore in a sustainable way and fully enjoy the visited area .

Get inspired by these 6 Eco-Travel trends and let your next vacation be more eco-friendly!

Cover image: photo via Canva PRO

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6 Sustainable Travel Trends for 2023 – Ethical Tourism Tips

By Aleksandra Staromiejska of PhotoAiD

Sustainable travel has become more important than ever before, as the impact of climate change and environmental degradation becomes increasingly apparent. As we look ahead, sustainable travel practices will play a key role in the recovery of the travel industry. More and more travelers are looking for ways to reduce their impact on the environment and support local communities and economies.

As a result, sustainable travel trends are on the rise. They help preserve the planet for future generations, but also provide travelers with unique, authentic experiences. In this blog post, we’ll explore them in more detail.

Table of Contents

Our List of Sustainable Travel Trends

Eco-Friendly Accommodations

Eco-friendly accommodations are a growing trend as more travelers look for ways to reduce their environmental impact. According to the Passport Photo Online Study , 60% of Americans have stayed at a hotel that follows sustainable practices at least once over the last two years. So, what are the options when it comes to this type of housing?

One popular option is eco-lodges, which are often located in remote, natural areas, and usually rely on renewable energy sources, such as solar power, and use sustainable building materials. Many eco-lodges are also involved in conservation and community development efforts, giving travelers the opportunity to make a positive impact on the local area. A good tip is to look for the Green Key label .

Another popular form of eco-friendly accommodation is glamping, which is a combination of camping and luxury amenities. Glamping tents are typically equipped with comfortable beds, electricity, and even private bathrooms. They allows travelers to enjoy the beauty of the outdoors while reducing their environmental footprint, compared to traditional camping.

When choosing eco-friendly accommodations, it’s important to verify that the property truly practices sustainable practices and not only using the term as a marketing strategy. Look for certificates or awards that demonstrate their commitment, such as eco-certification and green-key awards, you can also check their website or reach out to them to inquire about their sustainability practices.

It’s also a good idea to learn about the rules of the country you wish to travel to, and if you can work on your holiday. Working holiday visas are great for those looking to work and travel at the same time. 

Ecotourism and Responsible Wildlife Tourism

Ecotourism focuses on preserving the environment and improving the well-being of local communities. There are many different types of ecotourism activities and destinations, each offering a unique and educational experience for tourists.

We definitely recommend looking into wildlife safaris in national parks and game reserves . These trips allow tourists to observe animals in their natural habitats while supporting conservation efforts. Visitors can go on guided tours with expert guides to learn about the different species of animals they encounter and learn about the work being done to protect them.

Hiking and camping in wilderness areas is also a great example. This type of travel allows visitors to experience the beauty of nature while promoting the preservation of natural habitats. Popular destinations for this include the Amazon rainforest, the Grand Canyon and many national parks around the world.

Volunteer vacations are another great option. These trips involve participating in conservation or community development projects in remote areas. For example, you can work on a sea turtle conservation project in Costa Rica or build a school in a rural village in Africa. This type of eco-tourism allows visitors to make a meaningful impact while learning about local cultures and ways of life.

Or, maybe you will be interested in agritourism ? Visitors can stay on working farms or ranches, learn about sustainable agriculture practices. This is an opportunity to learn about the local culture, tradition and also sustainable way of living. Ecotourism homestays are another way to learn about local culture while supporting conservation efforts. Tourists can stay with local families in a rural area and engage in traditional ways of living. This type of eco-tourism is a great way to learn about the local culture while supporting the local community.

Sustainable Transportation Options

In recent years, there has been a growing trend in sustainable transportation . One example is the increased popularity of eco-friendly modes of travel, such as biking and walking . Many travelers are choosing to explore new destinations on foot or by bike, as these modes of transportation not only reduce carbon emissions, but also offer an immersive and active way to experience a new place.

Public transit is also rapidly gaining popularity, as more and more travelers are choosing to take the train , bus, or subway rather than driving or flying to their destination. Public transit can be a more efficient, cost-effective, and sustainable way to get around, particularly in urban areas. Many cities are now investing in public transit infrastructure to make it even more convenient for tourists to travel sustainably.

Another trend in sustainable transportation is the growing popularity of electric cars for road trips . Electric cars are powered by electricity rather than gasoline, which means they produce zero emissions and are much more environmentally friendly. Many car rental companies and even hotels now offer electric cars and charging stations as an option to help travelers reduce their environmental impact while still enjoying the freedom of a road trip.

Sustainable Food and Gastronomy

Sustainable food and gastronomy is not only good for the environment but also for travelers’ health and well-being, as well as supporting local economies. One way that the travel industry is promoting sustainable food options is by sourcing ingredients from local and organic farms . This helps to reduce the carbon footprint of the food by minimizing transportation. Many restaurants are also using seasonal produce, which not only is sustainable but also helps to create unique and delicious dishes.

Another aspect of sustainable food and gastronomy is reducing food waste . Some hotels are now implementing food waste reduction programs, such as composting, using leftovers to make new dishes, and encouraging guests to take leftovers with them. This not only helps to reduce waste but also helps to make sure that the food is used efficiently and sustainably.

Sustainable food also encompasses responsible sourcing of ingredients . This can include avoiding ingredients that are overfished or that are harvested in a destructive way, as well as avoiding products from animals raised in inhumane conditions. Additionally, some restaurants and hotels also promote plant-based options, and reduce the overall consumption of animal products.

Circular Economy Tourism

Circular economy is a new concept that focuses on creating closed-loop systems and reducing waste by reducing the use of resources, reusing materials and recycling waste. Many hotels and resorts are now implementing recycling programs and encouraging guests to reduce their waste during their stay. This can include simple steps such as separating recyclable materials, composting food waste, or even installing water-saving showerheads.

The reuse of resources, such as energy and water is also encouraged. This can be done by using renewable energy sources, such as solar or wind power, to power hotels and resorts, or by installing systems for capturing and treating greywater for reuse in irrigation. The circular economy also applies to transport services, an important aspect of tourism. This can include promoting electric vehicles, carpooling, or even bike-sharing schemes to reduce the number of cars on the road and decrease carbon emissions.

Reducing Single-Use Plastics

Single-use plastics are a major environmental concern , and the travel industry is one of the major contributors to this problem. Plastic bottles, straws, and bags are frequently used and discarded in the travel industry, and these items can take hundreds of years to degrade in the environment. As a result, reducing single-use plastics and promoting environmentally-friendly products is becoming an important focus for the travel industry.

Promoting the use of reusable water bottles is an important step. Many hotels and tour operators are now providing guests with reusable water bottles, or even filling stations where guests can refill their own bottles. This helps to reduce the number of plastic bottles that are used and discarded while traveling.

Another trend is offering biodegradable and compostable alternatives to single-use plastics. For example, some hotels are now providing guests with biodegradable soap and shampoo in their rooms, and some tour operators are using biodegradable plates and utensils on their trips. These products are made from natural materials, such as bamboo and corn starch, that can break down quickly and won’t harm the environment.

Future of Sustainable Travel

As the world continues to grapple with the challenges of climate change and environmental degradation, the travel industry has an important role to play in promoting sustainable practices. By choosing sustainable travel options, travelers can not only reduce their environmental impact but also support local economies. As travelers become more conscious about the impact of their travel choices, we can expect to see even more sustainable travel trends emerge in 2023 and beyond.

It’s important to remember that sustainable travel doesn’t mean giving up on comfort or luxury, it’s all about finding a balance between responsible tourism, environmental protection and economic development. It’s encouraging to see that the travel industry is actively participating in these efforts and continuously working to innovate and make sustainable travel more accessible to all. As travelers, let’s also do our part in making sustainable travel choices, for the health of our planet, communities and ourselves.

_____________________________________________________________________

Author’s bio:

Aleksandra Staromiejska is a travel, food, and wellness passionate who has visited 50+ countries on four continents. She is a Travel Leader for the adventurous travel company Solisci Adventure Club and the Digital PR Specialist at PhotoAiD . After spending a couple of months in Thailand and climbing Mt Kilimanjaro, she is getting ready for another adventure – spending winter in Bali.

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Sustainable Travel & Tourism

Travel & Tourism growth is outpacing that of the global economy, and while WTTC data shows that the sector’s environmental footprint is being decoupled from its economic growth, we must accelerate this trend to meet the UN Sustainable Development Goals, Paris Climate Agreement and Convention on Biological Diversity. It is essential, that together, we ensure that tourism growth is sustainable & inclusive, contributing positively to the communities, natural ecosystems, and cultural heritage upon which our sector depends.

Our initiatives

WTTC works on a number of sustainable tourism initiatives with leading associations & organisations to ensure that Travel & Tourism benefits people and businesses, as well as nature & the environment. These include:

Environmental and social data

Research and guidance.

Sustainable Travel & Tourism relies on robust data to inform management. Therefore, WTTC has expanded its economic impact reporting to include the environmental and social footprint of Travel & Tourism across 185 economies – both direct impacts and across its value chain. Indicators of the environmental and social research (ESR) include greenhouse gas emissions (GHGs), water use, energy use and composition, pollutants, resource extraction, as well as the gender, age and wage profiles of Travel & Tourism employment. 

Explore in-depth the data and associated analyses and factsheets on the dedicated ESR microsite:

We create a wide range of sustainable tourism reports, roadmaps and guidance covering climate, environment and social topics. You'll find much of this on our Research Hub as well as through the below links.

According to WTTC’s Environmental and Social Research, Travel & Tourism contributes approximately 8% to overall global GHG emissions. While the sector’s emissions intensity has steadily fallen since 2010, we must start decreasing our sector’s absolute emissions in order to achieve Net Zero Travel & Tourism by 2050. WTTC therefore works with partners to recommend industry-specific decarbonisation pathways and ambitions, Net Zero tourism guidance and roadmaps covering scopes 1-3, and baseline data to support decision-making.

Environment

Travel & Tourism is intrinsically linked to biodiversity and nature. Over half of the sector’s demand is driven by the desire to explore nature and it is one of six economic sectors with over 80% of its goods and services highly dependent on nature. At the same time, tourism revenue and the presence of visitors, fuel conservation efforts, protected areas, and local economies. The sector's interdependence with our natural surroundings places it in a unique position to act as a Guardian of Nature. As such, WTTC works with partners to deliver critical guidance on areas such as single-use plastic reduction strategies, freshwater management roadmaps, and Nature Positive approaches to integrating biodiversity safeguards and protecting and restoring nature.

Data, research and guidance are great! But we need action, and we need it now to create a more sustainable future for Travel & Tourism. Below are some of our top sustainable tourism initiatives:

• Nature Positive Vision for Travel & Tourism: Positioning T&T as a Guardian of Nature

Key publications

Some of our other key publications include:

Nature Positive In Action

A Net Zero Roadmap for Travel & Tourism

Navigating the Sustainability Journey: The Impact of Mandatory Reporting on Travel & Tourism

Rethinking single use plastic products SUPPs in Travel & Tourism

The Environmental Impact of Global Tourism Report

Related events and webinars

Here are our webinars and events that are related to sustainability:

• Monitoring our Footprint and Steering Sustainable Growth
• Treading the Path to Decarbonisation
• WTTC at New York Climate Week 2023
• COP26 - Driving Climate Action: A Net Zero Roadmap for Travel and Tourism

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Sustainable Tourism Development: Key Trends and Priorities in 2023

We asked our panel of sustainable tourism specialists , and h ere’s what they answered (highlighted respondents are available as consultants or speakers ).

Some of our takeaways…

• Travel is making a resurgence to pre-COVID levels, and the timing is perfect to adopt sustainable measures
• Carbon emissions and how to reduce and offset emissions are going to take centre stage
• Species extinction is at an unprecedented pace and biodiversity conservation should be a top priority
• Better measurement tools are emerging to calculate the effectiveness of sustainable solutions and for better accountability
• Overtourism and greenwashing remain a concern 
• There is a rise in conscious travel and a growing demand for meaningful experiences
• The tourism industry is now rife with ideas and tools to switch to sustainable tourism operations and businesses should make the most of it
• Flexible work opportunities to work remotely are a good opportunity for slow and responsible travel

Jonathon Day

Speaker profile

Two of the key priorities I see for 2023 are:

• Industry-wide adoption/diffusion of sustainability practices – “crossing the chasm”. 
• Destination stewardship

Raj Gyawali

• The Transformational Travel Council is slowly getting traction as a global group of thought leaders and action heads in the world of sustainable and regenerative tourism. Ideas and practices that come out of this group are going to be relevant moving into mainstreaming sustainability in tourism.
• Green fuel in aviation is becoming more and more relevant in balancing the carbon footprint caused by aviation and the requirement of this important sector in tourism. It is going to be a game changer and might become bigger than carbon offsets.
• Measurement of sustainability is an upcoming trend, and several players are making tools to measure the sustainability of tourism in practice. It is going to start making tourism greener and more transparent.
• The concept of living in moderation is also a futuristic lifestyle choice that is gaining traction in more mindful countries. It will reduce unnecessary travel and make it more mindful, leading to more sustainable options. This opens doors for more mindful experiences to be developed in the destination as opposed to pure pleasure tourism.
• The movement into digital will grow – as we move from Generation X to Generation Z and Alpha. More and more information on travel has to come digitally and with even less attention span. It is a huge challenge.

Priorities for Travel Companies

• Develop more mindful experiences that are experiential – the new generation is keen and is actively seeking them.
• Keep companies agile – quick movers will gain – gone are the times of settling in. Short opportunities will come that are up for grabs and will move fast.
• Start measurements and transparency in sustainability as very high priorities. Early adopters will benefit from it.
• Not just offering to customers but also engaging in responsible behaviour actively.

Vicky Smith

To state the obvious, the pandemic has had an enormous impact and 2023 will be the first year of the ‘new normal’ – though it’s too early to know what that means. At Earth Changers , we’re watching out for:

Travel  – We’ll get back to it. And more sustainable: the focus from DMOs and tour operators has accelerated a decade in three years compared to pre-pandemic. There’s still a lot of revenge travel to be had – big trips that people put off until more secure. And finally, we might see new values born of the Covid-era playing out in consumer choices: fewer but longer, more meaningful trips, considering how they impact and connect with communities and nature.

The cost of living and energy crisis – is inevitably going to bite and costs will rise. But, with 2-3 years of lockdowns experienced, travel is seen as a priority, a necessity to make up for the lost time. People want to self-indulge and throw caution to the wind.

Wellness – Three years of the world’s focus on health and lockdowns have prompted an increased focus on personal well-being – physical and emotional. Self-indulgence will extend to greater self-care too.

Workations / bleisure / flexcation – call it what you will, but with the post-Covid priority to travel with the new-found flexibility of Working From Home, people will take more advantage of combined work and travel opportunities – and corporates will be keen for group retreats too, for teamwork sprints in motivating places.

Climate – To stay below 1.5 °C of global warming for the Paris Agreement and countries’ Nationally Determined Contributions, world emissions need to be cut by 50% by 2030. It is as simple as getting on with that job. Everyone needs to be doing it.

Nature – With the Global Framework announced recently, the ‘Paris Agreement’ for Nature, the world will also need to focus on the 30×30 target: protecting 30% of the world’s lands and seas by 2030.

Intersectionality – Health, biodiversity, climate, inequalities – everything’s interlinked. There will be greater focus and support for delivering positive impacts for the SDGs holistically as we move towards the Agenda 2030 deadline. Those Earth Changers, who truly practice sustainability and regeneration will be sought after over relative surface-level CSR greenwash.

Greenwashing – sadly. Expect a growing tsunami as sustainability becomes more popular, but relatively few have the experience to practice in depth. More on these trends and more on our lengthy blog on earth-changers.com.

Regenerative support – As interest in sustainability – and consequent greenwashing – grows, expect to see more support for the genuine. Aspirations to change the rules we live by holding strong among everyday activists, a vast volume of unidentified conscious consumers who want the products and services they do buy to align with their values. As the consumer public grows more discerning, so will investors and support, as the movement for purpose and impact beyond profit becomes a mighty force. Earth Changers looks forward to hearing from anyone ready to support the genuine.

Albert Salman

The tourism industry is slowly becoming aware that the world is not likely to escape global warming of less than 1.5 or even 2.0 degrees Celsius and that this will be devastating to tourism depending on snow (and melting water). I believe that this awareness will lead to more Climate Action (including Climate Action Standard certification) among the business sector and destinations, especially in mountain tourism.

Adaptation to climate change in destinations, for example, ski resorts and coastal resorts. Climate change is the single most important issue facing every destination worldwide and so far tourism has not caught up with the changing times. I also think the trend for degrowth will continue and tourism needs to take it into account.

Gianna Moscardo

More widespread tourist acceptance/awareness of slow travel and staycations. These are getting coverage in travel news media but are consumers paying that much attention?

We need this kind of degrowth if we are ever going to move towards greater sustainability in tourism.

Jens Thraenhart

Having led Tourism boards from the Mekong Region in Southeast Asia to Barbados in the Caribbean, I strongly believe in Balanced Tourism , especially in the wake of the pandemic. It’s time for us to move beyond just reducing plastic waste and adopt a more holistic approach that takes into account the economic, social, and environmental impact of tourism. We need to work together with all stakeholders to ensure that tourism benefits not just a select few, but all members of the community. Let’s develop new projects like hotels and attractions with sustainability at their core and at an organic pace.

At the same time, Purposeful Travel is an increasingly important trend that aligns with the values of many travelers. They want to positively impact local communities and support conservation projects or the preservation of natural environments. By supporting local businesses, staying in locally owned accommodations, eating locally sourced food, and traveling in ways that benefit the local communities, travelers can have a more meaningful and purposeful experience.

Finally, we must embrace Social Enterprises in Travel . These businesses use commercial strategies to deliver social and environmental impact, providing efficient, innovative, and sustainable solutions to social and environmental problems. With bottom-up approaches that are effective and affordable within local contexts, social enterprises can help us create a more equitable and responsible tourism industry.

Marcus Cotton

• Carbon emissions
• Overtourism
• Reverting to the former ‘normal’ pre-covid

Masaru Takayama

• On top of the climate change issues, biodiversity protection and eradication of invasive species are now highlighted. Thanks to the adoption of the Kunming-Montreal Global Biodiversity Framework .
• Carbon neutrality

Natalia Naranjo Ramos

• Learn what sustainability means and analyse contexts before acting: A checklist of sustainable good practices is not enough. The context where the tourism activities take place is important to define priorities for those communities and territories with a bottom-up approach.
• Proximity tourism and responsible travel: This is a must but very difficult to achieve in the current process of economic recovery from the pandemic effects. So it would be necessary extra work and effort to integrate good practices in our trips, events, businesses and the whole sector.
• Avoid greenwashing: Sustainability is a path. It is important to try to do things right through tourism and always make a positive difference in the communities and territories where tourism takes place.

Sometimes sustainability claims are promoted, but in some other aspects, the negative impact of tourism is not visible. It is therefore important to take a deeper look at the business and initiatives to avoid greenwashing.

Richard Butler

High energy costs and inflation may force those who are reluctant to adopt more sustainable measures because of potential cost savings. There may be implications for some long-haul destinations, particularly those with no friends/family diasporas.

The need for a critical examination of the implications of calls for a rethinking of tourism on tourists, i.e. mass tourists. It is to ensure any changes in the focus of tourism do not respond solely to calls for change from specific pressure groups. The majority of tourists, who are stakeholders too, along with residents of destinations, must buy into any proposed changes in focus.

Steve Noakes

Increased interest by multi-lateral and bilateral development partners to plan how sustainable and/or regenerative tourism can be applied to help emerging economies rebuild post-pandemic.

Younger generations of tourism and travel professionals need to make an impact on different approaches and practices to achieve sustainable tourism outcomes.

• The potential for a rapid reemergence of China’s outbound and domestic tourism boosting economic, environmental and social/cultural benefits and impacts on many destinations around the globe
• Destinations and industry stakeholders being challenged on how to resource and operationalise well-intentioned policies about sustainable tourism
• The ongoing positive and negative impacts of global tourism because of climate change and loss of biodiversity

More about the sustainable tourism expert panel here – including previous sessions and answers to some of the most pressing issues linked to making tourism more sustainable and its development regenerative.

Do you have a topic in mind that you think needs to be highlighted in 2023? Get in touch !

• by Editorial Team

Beyond Greenwashing: Experts Weigh in on the Realities and Opportunities of Sustainable Tourism

Most Inspiring Sustainable Tourism Champions to Follow in 2023

Innovation for Tourism Sustainability: Challenges to Overcome

Innovation for Tourism Sustainability: Priorities & Opportunities

Innovation for Tourism Sustainability: Examples and Solutions

Achieving Sustainable Tourism: These Are the Key Challenges

Sustainable Tourism 2022 and Beyond: These Are the Keys to Success

Career Choice: Why Focus on Tourism and Sustainability?

What Characterizes a Sustainability Leader in Tourism?

Sustainable, Responsible, Transformative, or Regenerative Tourism: Where Is the Difference?

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Eco-Tourism: A Growing Sustainable Movement Reshaping Travel Trend

• Entrepreneurship
• Environment

Radhika Thakkar

This post may contain affiliate links. See our disclosure about affiliate links  here .

Table of Contents

Eco-tourism, a burgeoning movement, stands at the forefront of reshaping the travel landscape. Distinct from conventional tourism, it embodies a conscientious approach, emphasizing sustainability, conservation, and community engagement. As travelers increasingly seek meaningful experiences, eco-tourism principles have gained prominence, steering the industry toward a more responsible future.

What is Eco-Tourism?

Eco-tourism, defined by its eco-centric ethos, involves responsible travel to natural areas, fostering environmental and cultural conservation. It strives for a symbiotic relationship between tourists and the ecosystems they explore, prioritizing minimal impact while maximizing educational and experiential outcomes.

Principles of Eco-Tourism

• Core principles include minimizing environmental impact .
• Emphasizes respect for local cultures and communities.
• Advocates for sustainable practices like reducing carbon footprints.
• Encourages responsible behavior from both tourists and industry players.
• Promotes conservation efforts and supports local economies.

Benefits of Eco-Tourism

• Yields economic opportunities for local communities.
• Supports conservation initiatives and biodiversity protection.
• Enhances cultural preservation through respectful engagement.
• Fosters a heightened appreciation for nature and sustainable living.
• Provides multifaceted benefits for both the environment and communities.

Importance of Eco-Tourism in Travel

• Catalyst for positive change in the travel industry.
• Influences industry standards towards sustainability.
• Aligns travel experiences with ecological preservation.
• Addresses environmental concerns and fosters a conscious approach.
• A powerful instrument for a transformative and responsible travel mindset.

Global Ecotourism Trends

• Travelers increasingly seek destinations prioritizing sustainability.
• Businesses adapting with eco-friendly practices and offerings.
• Rise of eco-lodges, sustainable accommodations, and transportation.
• Industry evolution to meet the demand for responsible travel.
• Dynamic trends reflecting a global shift towards sustainable and mindful travel.

In essence, eco-tourism emerges as a trend and a pivotal force driving a paradigm shift in the travel industry. As it continues to gain momentum, its principles are reshaping the way we explore the world, inspiring a new era of travel that harmonizes with the planet and its diverse cultures.

Sustainability and Travel Importance

• Preserving Natural Beauty: Sustainable travel ensures the conservation of the planet’s breathtaking landscapes, diverse ecosystems, and wildlife, allowing future generations to experience the same beauty.
• Cultural Respect and Preservation: Embracing sustainable practices helps respect and preserve the cultural integrity of destinations, fostering a harmonious relationship between travelers and local communities.
• Climate Change Mitigation: The travel industry contributes to carbon emissions. Sustainable travel seeks to minimize this impact, playing a crucial role in mitigating climate change and promoting eco-friendly transportation.
• Economic Empowerment: Sustainable tourism provides economic opportunities to local communities, encouraging responsible and equitable tourism that benefits residents and promotes community-led initiatives.
• Environmental Stewardship: Travelers become stewards of the environment, taking responsibility for their ecological footprint and making choices that contribute positively to their destinations.

Environmental Impact of Tourism

• Carbon Footprint: Travel and tourism contribute to greenhouse gas emissions. Sustainable practices focus on reducing this footprint through eco-friendly accommodations, transportation, and activities.
• Biodiversity Conservation: Popular tourist destinations often face threats to biodiversity. Sustainable tourism supports conservation efforts, aiming to protect and regenerate the natural habitats and species affected.
• Waste Management: Tourism generates significant waste. Sustainable initiatives promote waste reduction, recycling, and responsible disposal, minimizing the negative impact on local environments.
• Water Conservation: Excessive tourism can strain local water resources. Sustainable travel encourages water conservation practices, such as limiting water usage and supporting destinations prioritizing water sustainability.

Role of Sustainable Practices in the Tourism Industry

• Industry Transformation: Sustainable practices drive positive changes in the tourism industry, influencing businesses to adopt eco-friendly policies, reduce waste, and invest in renewable energy.
• Certification Programs: Certifications like “Green Globe” and “EarthCheck” help businesses adhere to sustainable standards, allowing travelers to identify and support environmentally responsible establishments.
• Community Involvement: Sustainable tourism involves local communities in decision-making, ensuring that development benefits residents and respects their cultural and environmental needs.
• Conservation Partnerships: The tourism industry collaborates with conservation organizations to protect natural resources, biodiversity, and cultural heritage, fostering a balance between tourism and preservation.

Benefits of Responsible Travel

• Enhanced Travel Experiences: Responsible travel provides more authentic and enriching experiences, connecting travelers with local cultures, traditions, and environments.
• Positive Social Impact: Responsible travel contributes to the well-being of local communities by creating jobs, supporting local businesses, and fostering cultural exchange.
• Long-Term Destination Viability: Sustainable tourism practices ensure that destinations remain viable and attractive for future generations, preventing overexploitation and degradation.
• Increased Awareness: Responsible travel raises awareness among travelers, encouraging them to make informed choices that align with sustainability principles and ethical considerations.

Efforts to Make Travel More Sustainable

• Eco-Friendly Accommodations: Travelers can choose accommodations that prioritize sustainability, such as eco-friendly hotels, lodges, and resorts with green certifications.
• Sustainable Transportation: Opting for eco-friendly transportation modes, like electric vehicles, bicycles, or public transit, helps reduce carbon emissions associated with travel.
• Responsible Tour Operators: Choosing tour operators committed to sustainable practices ensures that activities and excursions prioritize environmental and cultural conservation.
• Waste Reduction: Travelers can minimize waste by bringing reusable items, avoiding single-use plastics, and properly disposing waste in designated recycling or composting facilities.

Conservation Efforts in Popular Destinations

• Sustainable Tourism Master Plans: Destinations can develop and implement master plans that outline sustainable tourism strategies, focusing on environmental conservation, community engagement, and infrastructure development.
• Visitor Education: Providing information to tourists about the fragility of ecosystems, local cultures, and the importance of responsible behavior helps raise awareness and foster responsible travel practices.
• Carrying Capacity Management: Implementing policies to manage the number of visitors ensures that popular destinations are not overcrowded, preventing negative impacts on the environment and local communities.
• Restoration Projects: Collaborative efforts between governments, businesses, and conservation organizations can fund and implement projects to restore and rehabilitate areas impacted by tourism, ensuring long-term sustainability.

By understanding the importance of sustainable travel, the environmental impact of tourism, the role of sustainable practices in the tourism industry, the benefits of responsible travel, efforts to make travel more sustainable, and conservation efforts in popular destinations, travelers can contribute to a more accountable and sustainable tourism industry. Adopting these principles and practices empowers individuals to positively impact the environment and local communities while enjoying meaningful and enriching travel experiences.

How Can Travelers Contribute to Eco-Tourism?

1. choosing eco-friendly travel companies:.

Opt for travel agencies and tour operators that prioritize eco-friendly practices. Look for certifications, such as Global Sustainable Tourism Council (GSTC) recognition, to ensure a commitment to sustainable standards.

2. Supporting Local Communities through Sustainable Practices:

Engage with local communities respectfully and responsibly. Choose accommodations, restaurants, and activities that contribute to the local economy and respect the cultural and social fabric of the destination.

3. Reducing Environmental Footprint as a Traveler:

Minimize carbon emissions by selecting direct flights, using eco-friendly transportation, and participating in carbon offset programs. Conserve energy and water in accommodations, and be mindful of waste generation.

4. Encouraging Sustainable Tourism Initiatives:

Actively support and participate in sustainable tourism initiatives. Join eco-friendly tours, wildlife conservation projects, or community-driven activities that promote environmental protection and cultural preservation.

5. Waste Management and Eco-Friendly Practices:

Practice responsible waste management by reducing, reusing, and recycling. Carry reusable items such as water bottles, shopping bags, and utensils to minimize single-use plastic consumption.

By incorporating these actions into their travel habits, individuals can actively contribute to eco-tourism. Making informed choices regarding travel companies, supporting local communities, reducing environmental impact, encouraging sustainable initiatives, and practicing responsible waste management collectively contribute to the promotion and success of eco-friendly travel practices. 

Current Trends in Eco-Tourism:

Impact of the pandemic on green tourism:.

The global pandemic has reshaped travel preferences, increasing interest in nature-centric and off-the-beaten-path destinations. Travelers now seek open spaces, eco-friendly accommodations, and activities prioritizing health and well-being.

Market Research on Sustainable Practices in the Tourism Industry:

Extensive market research is being conducted to understand and implement sustainable practices in the tourism industry. This involves identifying eco-friendly accommodations, transportation options, and attractions, providing travelers with more sustainable choices.

Exploring Nature-Friendly Destinations:

There is a growing inclination towards destinations known for their biodiversity, natural beauty, and conservation efforts. Travelers are increasingly choosing locations that offer a close connection to nature, promoting environmental awareness and conservation.

The Role of Tour Operators in Promoting Responsible Travel:

Tour operators play a pivotal role in promoting responsible travel. They are integrating sustainable practices into tour packages, collaborating with eco-certified accommodations, and offering educational experiences to raise awareness about the importance of eco-friendly tourism.

The Growth of Slow Travel in the Hospitality Industry:

Slow travel, characterized by a leisurely and immersive destination exploration, is gaining popularity. Travelers are opting for more extended stays, choosing local experiences over hurried sightseeing, and contributing positively to the communities they visit.

These trends reflect a shift towards more mindful and sustainable travel practices. By staying informed about these developments, industry stakeholders and travelers can actively participate in and contribute to the growth of eco-friendly tourism.

How is Eco-Tourism Reshaping the Future of Travel?

• The increasing awareness of environmental issues is driving a significant shift in traveler preferences. There is a growing demand for travel experiences that align with sustainable and responsible practices, prompting the travel industry to adapt and prioritize eco-friendly options.
• Eco-tourism is challenging the traditional norms of mass tourism. Travelers seek unique, off-the-beaten-path experiences prioritizing conservation, community engagement, and environmental protection, leading to a more diversified and sustainable tourism landscape.
• Various initiatives are underway to make international travel more environmentally conscious. This includes the development of eco-friendly accommodations, the promotion of responsible tourism practices, and the integration of sustainable transportation options to reduce the overall environmental impact of travel.
• Travel agencies play a crucial role in reshaping the future of travel by promoting sustainable practices. They are incorporating eco-friendly options into travel packages, partnering with green-certified accommodations, and educating clients on responsible travel behaviors, contributing to a more sustainable tourism industry.
• Conservation efforts are being made more accessible to travelers. Initiatives such as wildlife conservation tours, voluntourism opportunities, and educational programs allow travelers to actively participate in and support conservation initiatives, fostering a sense of responsibility for the environments they visit.

As eco-tourism continues to reshape the future of travel, both industry stakeholders and travelers must actively engage in sustainable practices. This collective effort is crucial for ensuring that future generations can enjoy the world’s wonders while preserving its natural beauty and biodiversity.

 FAQ’s

How do green and eco-tourism contribute to the sustainable future of travel.

Answer: Green and eco-tourism reshape the travel industry by promoting responsible tourism practices. With a focus on sustainable tourism practices, conservation efforts, and supporting local communities, it envisions a future where travel becomes increasingly nature-friendly and contributes positively to the well-being of the environment and local communities.

How can travel businesses embrace eco-conscious practices in the era of mass tourism?

Answer: Travel businesses can adopt eco-friendly travel initiatives by incorporating sustainable tourism practices, engaging in market research to understand the demand for sustainable options, and forming partnerships with organizations dedicated to conservation efforts. By encouraging slow travel trends and employing waste management strategies, the tourism sector can become more responsible and reduce its negative environmental impact.

In what ways can international travel contribute to a greener future?

Answer: International travel, committed to responsible travel decisions, can support the Global Sustainable Tourism Council. By incorporating renewable energy sources, employing environmentally conscious travel operators, and utilizing technological advancements, international travel can move towards a greener, more sustainable development path. The industry’s shift towards a green economy is crucial for addressing environmental and social issues on a global scale.

How has the COVID-19 pandemic influenced the travel industry’s approach to sustainability?

Answer: The COVID-19 pandemic has prompted the travel industry to reassess its practices. With travel restrictions leading to a decrease in mass tourism, there is an opportunity for the industry to make sustainable changes. The pandemic has encouraged sustainable development, partnerships, and collaborations, fostering a growing trend of environmentally conscious travelers. This shift in travel behavior is significant for the industry’s positive impact on the environment and local communities.

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How Tourism 4.0 is Using Data to Drive Green Tourism

Before the COVID-19 crisis, tourism was one of the most important commercial activities , with over 1,4 billion international tourists worldwide linked to over 10% of all employment and accounting for 10.4% of the global economy's GDP in 2019 . Yet tourism creates more than jobs and sources of income. Our decades of observation and analysis have shown that tourism comes with many negative side effects, such as strains on water and traffic systems, increased rental prices, and adverse climate impacts.

At the same time, tourism fosters much-needed international cultural exchange and understanding. When properly implemented, it can drive positive social transformation, economic benefits, and more, furthering the UN’s Sustainable Development Goals (as the UN itself explicitly acknowledges). Tourism 4.0 is an initiative paving the way to sustainable tourism through the use of approaches from the realms of the Internet of Things, big data, artificial intelligence, and more.

Reimagining an Industry

In 2018, the initiative grew into the Tourism 4.0 Partnership , the first of its kind in Slovenia. Now, Tourism 4.0 represents a consortium of industrial organizations, universities, and top research organizations working at the nexus of tourism and information technology as well as ministries, municipal associations and tourism service providers—over 170 partners in all. Uniting these disparate entities is a commitment to rethinking the tourism industry with sustainability in mind.

Tourism 4.0 makes local inhabitants and their quality of life the number one focus, with all other stakeholders orbiting around them. Within this framework, Tourism 4.0 has developed an analytical approach supporting sustainable planning and development, whose profits and data outputs are always shared in part directly with the communities in question.

Currently, six core projects co-funded by the EU or by Slovenia’s Ministry of Education and Sport and Ministry of Economic Development and Technology are in operation. Some of them involve universities and tech companies and are concerned primarily with research, while others are centered on the largest tourism service providers in the Black Sea and Danube regions dedicated to validation and deployment of the latest technologies. All of these projects have at their heart an emphasis on forming new partnerships and driving stronger sustainability standards.

Measuring the impacts of tourism

The Tourism Impact Model (TIM) is an award-winning tool using real data to create an objective picture of the impact of tourism in a given part of the world. It helpfully synthesizes measurements of tourism’s impacts on different facets of society, from environment and economy to local culture. One of the more unusual parameters feeding into TIM is collaboration, a metric of communication and cooperation between key local stakeholders in the tourism ecosystem: local government, local residents, national government, civil society organizations and tourism service providers. By enabling nuanced modeling of the effects of distinct approaches to tourism, TIM allows for data-driven strategic planning aligned with the UN Sustainable Development Goals.

The results of a given TIM analysis on regional impacts of tourism are presented using the TIM Destination Character Chart (TIM DCC). TIM DCC is a visualization tool that uses the values of 300+TIM indicators to situate a particular tourism operation within the matrix below. Based on resource consumption (X-axis) and socioeconomic benefits (Y-axis), the TIM DCC assigns the assessee to one of four categories: Sleepers (low consumption, low benefit), Misusers (high consumption, low benefit), Exploiters (high consumption, high benefit), or Champions (low consumption, high benefit). The goal, of course, is to transition tourist economies around the world out of the high-consumption categories and into the Champions category.

Information is power: this data can give tourist economies around the world the insights they need to take their approaches to tourism in sustainable new directions. Tourism 4.0 tracks changes in the data over time, using vector visualizations to illustrate the transitions of tourism economies from one cell to another, which means that those making changes on the ground can get timely feedback on the impacts their actions are having. Given the amount of data Tourism 4.0 has to work with in a particular region of the world, of course, the results may need to be taken with a grain of salt, which is why these findings are always accompanied by a “Data Accuracy Level” assessment based on the statistical strength of the data set in question.

Looking forward

Given that testing of TIM only began in late 2020, there is a while to go yet before we’ll have robust data sets around the globe and be able to track trends and draw sound conclusions on what works and what doesn’t in driving sustainability in tourist economies. As the initiative continues to evolve, we will be able to draw on a wider range of sensors and other data collection technologies and implement TIM in more regions of the world. Initial results are promising, and we are excited to broaden and deepen the rollout of this tool moving forward.

So far, TIM has been tested in just over 30 tourism destinations, six of which within the T4.0 Black Sea project co-founded by the European Maritime and Fisheries Fund (EMFF), to demonstrate the potential of data for tourism development in that area.

The preliminary results show that all destinations assessed so far occupy the Sleeper quadrant, which is generally in line with the importance of tourism in the local contexts in question.

From a purely economic perspective, one might expect these results to be better, but the TIM DCC integrates data on economy, environment, culture and collaboration, painting a more holistic picture and better reflecting on-the-ground realities. TIM emphasizes environmental factors in particular—pollution, carbon footprint, water + waste management, etc.—so achieving Champion status is no small task.

As we get a stronger idea of the strengths and weaknesses of each tourism hotspot over the coming months and years, we will be better able to help them transform into Champions of sustainability. Working together, we can achieve bold new models of tourism befitting the green future we all need.

Banner + thumbnail images by Dan Novac , Pixabay; all others by Tourism 4.0. Join the Tourism 4.0 Partnership for free at  https://tourism4-0.org/t4-0-partnership .

Connect4Climate is a World Bank Group Multi-Donor Trust Fund powered by Italy’s Ministry of the Environment and Energy Security and Germany’s Federal Ministry for Economic Cooperation and Development that drives climate action through advocacy, partnerships, and creative communications.

Sustainable Travel- An Eco Green Travel Trend

• Sustainability , Wellness Travel , Wellness Travel and Wellbeing Trends

There’s no doubt that the climate change emergency has brought the topic of sustainable travel to the forefront of everyone’s minds, and it’s vital for each of us to look at how we can be more eco-conscious when thinking about taking trips abroad.

Low-cost airlines pumping damaging CO2 emissions into our atmosphere; deforestation caused by the creation of sprawling holiday resorts; all-inclusive hotels that discourage local spending; and over-tourism of sites like Machu Picchu are all features of the travel industry that prove to be unsustainable.

Tourism accounts for around 8 per cent of global greenhouse gas emissions, according to a 2018 study published in the scientific journal, Nature Climate Change , so it is essential we look at how this figure can be reduced, and other ways in which we can lessen our impact on the finite resources and natural beauty of our planet.

While some believe that there is no such thing as sustainable travel, arguing that all leisure travel is superfluous and damaging to the planet, we here at Me Time Retreats prefer to see the possibilities rather than the pessimistic.

It is unrealistic to think that the whole world will stop travelling tomorrow. So, rather than focusing on the negatives, let us think about eco-travel from a positive point of view, looking at what sustainable travel means, highlighting why it’s important, and discovering the ways in which all of us can be more sustainable before, during and after our trips abroad.

It is definitely possible to change the way you go about planning your travel experiences to ensure you have the least impact possible on the planet. All it takes is arming yourself with some knowledge and research about sustainability and eco travel best practise, and trying your hardest to implement this whenever possible.

Read on to find out how you can be a more sustainable traveller, going from commodifying the planet to caring for it instead.

What Is Sustainable Travel?

With numerous terms being used within the sphere of sustainable travel, it’s difficult to know what travel companies mean when they say ‘sustainability’, ‘responsible travel’, ‘eco-tourism’ and ‘green travel’ and which, if any, of these actually prove that travel companies are truly lessening their impact on the planet.

Sustainable travel has been defined by the World Tourism Organization as

“Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities”.

It means putting local culture, natural resources and the environment first, rather than focusing on simply creating wealth for large corporations.

In short, it means discovering a way in which we, as travellers, can explore the world long-term without having a negative impact on nature, culture and the local economy.

Why Sustainable Travel Is So Important?

As much as we all love to travel and explore the globe, it is impossible to ignore the fact that mass tourism in its current form is wholly unsustainable. It’s predicted that 40% of the world’s carbon emissions may be generated by tourism by 2050 , a possibility that we simply cannot disregard.

With the number of people travelling expected to increase to 1.8 billion by the year 2030 it is now essential that greener travel initiatives are put in place to ensure that this increase in tourism doesn’t lead to an increase in global destruction.

The 3 Verticals Of Sustainability

Researchers into sustainable travel have broken the problem down into three main sections so that we are able to better understand the issues surrounding mass tourism and work to create actionable resolutions to the problem.

While these three pillars of sustainability were initially aimed at the corporate world (encouraging big businesses to prioritise sustainable processes), they are equally relevant to anybody and everybody hoping to travel in a more eco-friendly and conscious manner.

The three verticals of sustainability are:

• The Environmental or Ecological Pillar – minimising our impact on the environment
• The Social Pillar – having a positive impact on the local community
• The Economic Pillar – supporting the local economy

It is important to keep these three pillars of sustainability in mind when you travel to ensure that each action you take falls under one of these key areas.

The Environmental Pillar

The Environmental Pillar is probably the one that receives the most press as this is the one that is in line with the worrying facts and figures presented to us about climate change on a daily basis. The principles of the Environmental Pillar involve reducing our carbon footprint, minimising our use of single-use plastics, ensuring that we have a minimal effect on wildlife and the natural world and managing water use and waste management effectively.

The Social Pillar

The Social Pillar is a little harder to measure but it is essentially about the way in which travel and tourism have an impact on local people and communities. This covers everything from fair treatment and pays of local labourers creating hotels and lodges, to appreciating local culture (without appropriating it) and supporting local social enterprises, charities and projects that have a positive effect on the community at large.

The Economic Pillar

Last but by no means least is the Economic Pillar. While this traditionally meant sustaining profits (when the Pillars of Sustainability were created with corporations in mind), it can now be used to understand the importance of supporting local businesses and positively contributing to societies when we travel. This includes choosing smaller, family-run properties over large chain hotels, eating at local restaurants, supporting tour guides and buying souvenirs from people who are making them in person rather than purchasing mass-produced products from generic markets.

The Benefits Of Eco-Tourism

While being more sustainable can sometimes involve spending a bit more, this isn’t always the case, and anyway, we at Me Time Away believe that the benefits of ecotourism far outweigh the little extra cost. Not only do you know that you are not playing a part in the destruction of the natural world, but you also get to enjoy a more authentic travel experience.

The memories you make through travel are absolutely priceless and if these involve seeing stunning creatures in the wild, learning about local culture and traditions, eating unique meals and staying in eco-friendly lodges, then you’ll hardly be thinking about the price you paid! Ecotourism not only helps you feel enriched, but it is also extremely valuable for local communities and conservation projects that rely on tourism.

Most Popular Sustainable Travel Trends

Sustainable travel trends are popping up all the time, with so many more people wanting to combine their passion for travel with a more environmentally-conscious way of life. Here are just three trends on the rise:

Eco-mmodation

Research from the 2019 Booking.com Sustainable Travel Report showed that 73% of global travellers intended to stay at least once in an eco-friendly or green accommodation during the year ahead, a figure that has increased year-on-year since 2016. In addition, 70% of global travellers said they would be more likely to book accommodation knowing it was eco-friendly, whether they were looking for a sustainable stay or not.

This shows that choosing eco-friendly accommodation is at the forefront of travellers’ minds. Not only do travellers wish to lessen their impact on the environment through their choice of accommodation, but they wish to feel as though they are having more of an authentic local experience as well as feeling peace of mind when making travel decisions.

Eco accommodation is one choice that travellers feel they have control over when planning their trip, and it is clear than an environmentally-friendly ethos and corporate transparency when it comes to sustainability is important.

Staycations

Choosing a staycation rather than travel abroad is another sustainable travel trend that looks set to rise. With the devastating figures surrounding the global climate crisis, brought to light by eco-warrior Greta Thunberg, and the scientific consensus that climate change is caused by human activity , many people are choosing to ditch foreign travel in favour of more sustainable getaways in their home country.

In 2018, figures reported by Travelodge showed that around 57% of Britons were planning a staycation in the UK. Add that to the Microgapping campaign by VisitBritain – a campaign to persuade Millennials to spend their gap year in the UK – and it’s no wonder that we’ve become known as the ‘staycation nation’.

Reducing Single-Use Plastic

If travellers are choosing to venture abroad, they are attempting to be more sustainable by making eco-conscious choices when it comes to single-use plastic. With figures showing that there may be more plastic in the oceans than fish by the year 2050 , many of us are choosing to use reusable products such as water bottles, coffee cups, tote bags and straws instead of single-use versions that have become commonplace in our throwaway society.

Airlines have been receiving pressure from travellers for years to reduce their use of non-recyclable plastic on planes, and 2018 saw Portuguese company, Hi Fly, become the first to introduce a completely single-use plastic-free flight .

Infamous low-cost airline Ryanair has even pledged to remove all non-recyclable plastic from their head office, bases and planes by 2020, an initiative which may come as a surprise after hearing Ryanair CEO Michael O’Leary’s comments that he “does not accept climate change is real” . These introductions are music to their ears of environmentalists who have been campaigning for a reduction of single-use plastic in the travel industry and show an ever-increasing need to listen to the worrying statistics surrounding climate change.

Top 5 Sustainable Travel Destinations

If you want to be a more responsible traveller but are wondering which are the best destinations for sustainable travel, our top five are a good place to start!

Costa Rica has long been a frontrunner when it comes to sustainable travel, with the country offering a plethora of eco-lodges and a strong focus on responsible tourism and wildlife protection. Many of the activities offered by travel companies in Costa Rica place an emphasis on enjoying the natural world without negatively impacting it in any way. This includes hiking, surfing, wildlife safaris and ziplining as well as building lodges into and around natural environments so that guests can soak up the outstanding natural beauty of the country.

The Costa Rica Tourist Institute (ICT) has had a Sustainability Certification Program in place since 1997 (long before the climate crisis was the buzzword that it is today), to ensure that businesses complied with a sustainable model of the natural, cultural and communal reserve management. Their manifesto states that the tourist industry should show a “balanced intention to use appropriately our natural and cultural resources, to improve the quality of life of local communities and to obtain economic success in the activity, which will also contribute to the national development”.

This eco-friendly country has been a beacon of hope and inspiration for other countries wishing to implement sustainable strategies and they continue to push forward with actions to help reduce climate change.

If you’re looking for a country with incredible sustainable travel options, then Costa Rica may well be the one for you!

New Zealand

Similarly to Costa Rica, New Zealand has had sustainable tourism at the forefront of its mind for years. This dedication to the sustainable travel industry in the country can be seen through the Sustainable Tourism Goals and Commitments which include pledges like ‘championing ecological restoration initiatives’ and ‘measuring, managing and minimising their environmental footprint’.

Thanks to New Zealand’s natural beauty and booming outdoor activity industry, travellers can enjoy a whole host of adventures without remotely damaging the environment. These activities include luging (gravity-powered go-karts), bungee-jumping, hiking and kayaking, all of which are favourites among locals and tourists alike.

New Zealand’s sustainable commitments also include the notion of education by encouraging businesses to actively engage with their visitors and communities on the importance of restoring, protecting and enhancing New Zealand’s natural environment.

Slovenia is now well and truly on the sustainability map and it should be top of your list if you’re seeking an eco-friendly destination in Europe. Ever since Slovenia was declared the world’s most sustainable country back in 2016, ticking off a whopping 96 out of 100 sustainability indicators, it has become a firm favourite for those searching for outstanding natural world experiences.

The Ministry of Economic Development and Technology in Slovenia said that the development of sustainable tourism was a key commitment in the development strategy for 2012-2016 and they most definitely proved that it was possible.

Ljubljana, the country’s capital, has made leaps and bounds towards being more sustainable over the past decade, with the introduction of the Bicike (LJ) system (free bicycle-sharing) and making the city centre a car-free zone. Not only does this make the city more environmentally friendly but it becomes a safer and more appealing travel destination too.

Visitors wishing to discover some of Slovenia’s spectacular scenery should plan to combine a trip to Ljubljana with time exploring Lake Bled, the stunning Soča Valley and the remote Kočevje region where you can witness brown bears in the wild.

Tourism in Iceland has exploded over the last few years not least thanks to budget-airline Wow Air operating cheap services between Iceland, Europe, Asia, and North America. While this popularity has mainly been because people want to experience the magic of the natural world (think: glaciers, waterfalls and the Northern Lights), this increase in footfall has led to pressure being put on the local infrastructure and natural environment.

In response to this increased demand and subsequent environmental impact, over 300 Icelandic tourism companies have declared a country-wide responsible tourism initiative that aims to enable tourism to thrive while at the same time lessening the impact on the environment. The harmony between the two is the key here and it shows that the answer to the climate crisis doesn’t necessarily have to mean stopping travel altogether, rather that it is about travelling responsibly and taking conscious action towards a better future.

St. Kitts and Nevis

Despite being a small island destination, St. Kitts and Nevis have made significant steps towards managing sustainable tourism growth and raising local awareness of the importance of sustainable tourism practices. In 2012 the St. Kitts Ministry of Tourism partnered with Sustainable Travel International to evaluate their current practices and see where improvements could be made. Throughout this process, the island aimed to ensure tourism development preserved and benefitted the environment, culture, heritage, and community livelihoods through campaigns, waste management and sustainable business initiatives.

The awareness of sustainable tourism has grown massively in the years since the introduction of these development initiatives and it’s fantastic to see local groups putting sustainable action into place. Examples of this include converting the old sugar railway into a hiking and biking trail, implementing a recycling programme and organising regular beach clean-ups.

What Type Of Resorts And Trips Are Available For Sustainable Travellers?

When looking into where to stay and what resorts and trips are available to sustainable travellers, there are a number of things you might want to consider. Firstly, you’ll want to look at the environmental ethos of a company or hotel, checking out whether they used sustainable materials when building the property and how this impacted the local surroundings . Secondly, you’ll want to look at their consideration of single-use plastics, water usage and respect for local culture , and lastly their preservation of natural resources, contribution to the economic well-being of the community and employment of the local people . All of these things play crucial roles in ensuring that resorts are not only environmentally friendly but are also sustainable in line with the social and economic pillars.

In addition to the type of resort you stay in, you may want to look into the different styles of travel available such as slow travel, mindfulness retreats, responsible wildlife holidays and voluntourism to see where you can lessen your impact on the planet while also having a positive effect on the local community.

We here at Me Time Away aim to create getaways that allow guests to be conscious both of themselves and the environment, by choosing eco-friendly accommodation options, using locally-sourced fresh produce and always remembering to keep the relationship between humanity and the natural environment at the forefront of our actions.

20 Ways To Travel More Sustainably

So now you have more of an understanding about what sustainability is and why it is important, you may be wondering what steps you can take towards becoming a more sustainable traveller. Well, we’re here to tell you that is easier than you might think to make green choices.

Before You Go:

1. use ecosia when searching.

The quickest and easiest way that you can be more sustainable when thinking about planning your next adventure is to use an eco-friendly search engine such as Ecosia . Ecosia is the search engine that uses the profits made by our searches to plant trees. This is at absolutely no expense to the searcher and yet they, and everyone else get to benefit from the increased carbon-dioxide-gobbling, oxygen-providing goodness of trees! You can easily make Ecosia your default search engine, or pin it to your start screen so that you know you are doing your little bit for the planet each time you surf the web.

2. Look For Companies Who Focus On Sustainable Practices

The next thing that you can do to ensure you are a more sustainable traveller is to do your research about travel companies and airlines to see what they are doing to tackle climate change and work towards a more responsible and sustainable travel industry. It can sometimes be hard to understand some of the jargon surrounding sustainable tourism (as we’ll touch on next), but hopefully, this article has helped you have a better idea of what you want to be looking out for when planning a holiday.

One simple thing you can do to check a company’s ethos is to look out for accreditations from governing bodies such as GSTC, Rainforest Alliance, EarthCheck and Green Tourism Business Scheme (UK). If you’re struggling to find the information you need or feel that the content isn’t clear enough, don’t hesitate to contact a company directly to ask about their sustainable practices and credentials.

3. Watch Out For Greenwashing

Greenwashing is a form of PR or marketing in which a company tries to persuade the public that their products, policies or practices are environmentally friendly, or “green”, by using unsubstantiated claims or language framing to their advantage. This is something that happens in a variety of industries from fast fashion to beauty products, and the travel industry is no stranger to a bit of greenwashing either!

Greenwashing can be difficult to identify and police and therefore it is vital that you check the facts before believing what you read on a company website. You can find out whether a hotel or tour operator is accredited by the Global Sustainable Tourism Council (an independent body that manages sustainable tourism certification) or check out country-specific criteria and certification around sustainability.

4. Try To Book Direct Flights (If At All)

Another thing to consider when planning your trip is the mode of transport required to get to your chosen destination. It may be that you do not actually need to fly to get to your destination and that taking other forms of public transport would be much greener and perhaps even cheaper! If you do need to fly, try to seek out the most direct route possible, avoiding extra changes or layovers wherever possible. According to NASA, take-off and landing are thought to produce as much as 25% of the total carbon emissions for flights , with taxiing taking up the majority of that, so reducing the number of times you take off and land during any one trip will help to lessen your impact on the planet.

5. Plan Slow Travel

With the rise of low-cost travel and the gig economy making the Digital Nomad life both possible and appealing, there has been a rise in what is called ‘ Binge Flying ’- travelling more than is necessary simply because it’s available.

It seems fairly obvious to state that multi-stop journeys have more of an environmental impact than single destination trips, but many of us are guilty of hopping on a plane without even thinking about the consequences.

Instead of planning an adventure where you flit from place-to-place, why not organise a single stop trip with minimal travel to ensure that your getaway is as sustainable as possible? Wellness and mindfulness retreats allow you to be still and connect with nature, making the most of your environment by taking part in activities that do not have a negative impact on the planet such as walking, meditation, local cooking classes and yoga in wonderful natural shalas.

6. Pack Light

The more you pack, the more a plane, train or car has to carry and the more fuel that is consumed and pumped out into the atmosphere. It, therefore, goes without saying that packing light is good for the environment.

You can save on space and weight by taking eco-friendly toiletries such as shampoo bars or deodorant blocks in place of bottles, or why not tick off two sustainable boxes by waiting until you’re in-country to buy products from local shops? This allows you to give back to the local economy while also saving weight and fuel consumption in your luggage.

When Travelling:

7. fly economy.

When you think about the fact that a business or first-class seat takes up around three-to-five times as much space as an economy flight , it’s not surprising the learn that those flying in these premium classes have a much higher carbon footprint than those flying economy. Add to this the carbon footprint of the exotic food and wine flown in for business and first-class flyers as well as lounges, creature comforts and additional extra perks and you have a whole lot more environmental impact than you do when travelling in economy.

Many airlines have already reduced their offering of throwaway freebies such as headphones, toiletries and face cloths, and with more pressure from the public about the environment it is likely that their single-use plastic policies will change too.

8. Travel Overland (And On Public Transport Where Possible)

If you do have to travel between destinations when you’re away, try to consider the greenest form of transport possible. While taking a private car or plane may save you a little time, it is no doubt doing more damage to the environment than a local bus, shared minibus or train.

Time away from home can be a great opportunity to think about your health – while you’re free from day-to-day routines and pressures – so why not choose to walk or cycle shorter distances instead of hopping in a taxi or tuk-tuk?

9. Avoid Large Resorts And All-Inclusives

When choosing where to stay while you’re away, try to remember the three pillars of sustainability (as mentioned above). Choosing small, local guest houses and hotels is nearly always a more sustainable option both in terms of the environment (large swathes of natural land haven’t been taken up to build new resorts) and in terms of the local economy (you’re putting money into the country and local community rather than to a faceless global corporation).

Unfortunately, all-inclusive are a fairly unsustainable way to go too. While all-inclusive resorts may seem better on the budget, they very rarely put money back into the local community (buying wholesale, Westernised food and discouraging you from eating out locally) and they are known for their extreme waste (often providing way more food than is necessary which is subsequently thrown away).

10. Go Camping

Arguably the most sustainable form of accommodation is camping, providing you bring all the gear you need and take everything with you when you finish. Camping leaves no carbon footprint at all and really allows you to make the most of the great outdoors. There’s something special about sitting around a campfire with friends before listening to the sounds of the forest while you drift off to sleep!

11. Eat Locally

One of the best tips for following all three of the pillars of sustainability is to eat locally. Not only is your food likely to have been sourced from nearby (local and seasonal), but you are getting a taste of local culture while also putting back into the economy.

Stepping into restaurants or street food markets where there are locals eating is the very best way to enjoy an authentic travel experience. Either try your hand at asking what the vendor recommends (bonus points if you try in the native language!) or pick something that someone else is eating and see what comes out!

12. Leave No Trace

The “leave no trace” mantra should really apply to your daily life wherever you are in the world and it’s just as important when you’re in holiday mode. Littering is a sure-fire way to have a negative impact on the planet, whether that be because your rubbish ends up in the ocean, goes to landfill or worse, is eaten by some poor unsuspecting creature who may be injured or poisoned in the process!

If you can try to remember the motto “take only photographs, leave only footprints” while travelling then you’ll be well on your way to a greener, more eco-friendly travel experience.

13. Save Water

While it can be tempting to slip into holiday mode and treat ourselves to extravagant, long showers while we’re away, it is important to consider that clean running water takes a lot of energy to produce. It is also worth pointing out that not everywhere in the world is lucky enough to have a constant, clean water supply, with countries like South Africa struggling massively with water shortages, even in 2019!

Therefore, being present and mindful about the water we consume, is an easy way to be a more environmentally-friendly traveller.

14. Take And Use Reusables

While packing light is important, it’s a good idea to make space for your travel reusables such as a water bottle, metal straw, bamboo cutlery or KeepCup. You’ll be surprised how much these come in handy while on the road and you’ll feel much better about picking up a tasty snack to-go if it doesn’t have to come hand-in-hand with polystyrene packaging and plastic knives and forks!

Water filter bottles such as WaterWell and LifeStraw are also fantastic options for those travelling to countries where you can drink the tap water. These bottles are designed to filter out over 99% of waterborne parasites and bacteria so you can ensure you have fresh, drinkable water wherever you are without having to rely on buying hundreds of plastic bottles!

15. Buy Local And Handmade Souvenirs

Just like eating locally, shopping local is a much more sustainable way to purchase gifts and souvenirs while travelling. Although some markets will try to flog cheap, mass-produced products that have been made in China, if you look a little harder, you’re bound to come across some wonderful, unique items that are being hand-made in-country. These may be hand-whittled wooden crafts, beaded jewellery, hand-dyed fabrics or pieces of art and will serve as a much more authentic reminder of your trip than some generic keyring or magnet.

16. Avoid Items Made Using Animal Products

When shopping locally, it is important to check what items are made from before purchasing, as in some countries it is still common to see products made from ivory or turtle shell, materials that are often unsustainably sourced by harming or killing animals in the process. It is, therefore, best to avoid these products entirely to ensure that you are playing no role in the supply-and-demand chain for these unethical materials.

17. Only Choose Responsible Wildlife Tourism Operators

Wildlife, by its very nature, is unpredictable which is part of the thrill and excitement of safaris or wildlife-focused trips. Therefore, if any tour operator promises up-close encounters or interactive experiences this should come as a bit of a red flag. You shouldn’t want to feed, touch or alter the behaviour of animals in any way, rather witness them in their natural environment and learn about how you can help conserve and protect them to ensure the longevity of the species.

This also goes for snorkelling and diving, doing your best to avoid touching fish or coral when underwater and trying to wear marine-friendly sunscreen (not containing titanium dioxide) wherever possible.

After Travelling:

18. spread the sustainable message.

After you’ve taken your first mindfully sustainable trip abroad (and seen how easily you can make a difference), you’ll no doubt want to start spreading the message far and wide to enable others to make little changes that can help make a big difference to the planet. Sharing your experiences with friends and family is a good way to get people talking and thinking about sustainable travel.

19. Put Pressure On Businesses And Governments

While all the little things you do personally can add up to great things, the real way to make impactful changes to the planet in terms of sustainability is to get businesses and governments on board with your way of thinking. While it may seem obvious that green initiatives and responsible travel should be top of the list of priorities right now (hello climate change!) the only way that the government and businesses are going to change is if we put pressure on them to do so. The more they know that consumers want sustainable options, the more likely they are to put their money where their mouth is.

20. Off-Set Your Carbon Emissions

Last but not least is carbon offsetting. The average carbon footprint of a person in the UK is 6.5 tonnes and 11 tonnes per person in other industrialised countries. Offsetting your carbon is, therefore, an important part of being an environmentally-friendly traveller. You can do this by simply planting trees (if you have some land spare yourself), or by choosing a responsible carbon offsetting company. CarbonFootprint.Com allows you to calculate the carbon footprint of your recent trip and then pay to offset the carbon emissions via worldwide projects that work to plant trees and increase biodiversity.

Hopefully, by now, you have a greater understanding of what sustainable travel is all about and how you can make small changes that will have a big impact on the planet. Let us know your thoughts about climate change and sustainable travel in the comments below.

We always love to hear people’s top green travel tips, so please let us know!

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Sustainable tourism worldwide

Statistics report on sustainable tourism worldwide

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• Premium Statistic Demand for sustainable hotels by global corporate travel managers 2022

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