rajasthan tourism ka naya slogan

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‘Padharo Mhare Desh’: Rajasthan govt reverts to old tourism slogan

The previous bjp government had replaced the grand old campaign slogan ‘padharo mhare desh’ (welcome to my land)and introduced ‘jaane kya dikh jaye’ as the new slogan for rajasthan tourism in 2016..

In an order issued on January 25, the Congress government in Rajasthan has rolled back the previous BJP government’s order and replaced the tourism slogan ‘ Jaane Kya Dikh Jaye ’ with the state’s old tourism slogan ‘Padharo Mhare Desh’. The state Tourism Department has also added ‘Rajasthan - The incredible state of India’ in the department logo, along with ‘Padharo Mhare Desh.’

Ever since it formed the government in Rajasthan , the Congress has been working on changing the previous government’s decisions such as renaming the Atal Seva Kendra with its old name Rajiv Gandhi Seva Kendra. It has also tabled a bill in the state assembly to remove the education eligibility clause from PRI (Panchayati Raj Institutions) elections and reintroducing direct election of mayor. The state government is also cancelling inactive MoUs inked in Resurgent Rajasthan.

The previous BJP government had replaced the grand old campaign slogan ‘Padharo Mhare Desh’ (Welcome to my land) and introduced ‘Jaane Kya Dikh Jaye’ as the new slogan for Rajasthan tourism in 2016.

The Tourism department’s January 25 order also directs that the new logo be used.

Also read: Beautiful Padmini, a queen in history or a poetic fantasy?

“Padharo Mhare Desh is Rajasthan tourism’s traditional logo and connects with the state’s tradition and culture. Changing it to ‘Jaane Kya Dikh Jaye’ (JKDJ) makes no sense. The previous government spent a huge amount of money for the new slogan just to oblige an advertising firm,” said Vishwendra Singh, state Tourism Minister.

Singh said, “To make foreign tourists feel welcomed and connected, the department is seeking suggestions from people for a slogan in English through online and by word of mouth.”

He said, “Our tourism policy as promised in the manifesto will be ready in another 20 days and will focus on tourists, facilities, services etc.”

Also read: Bhangarh: The curse of a Tantrik

The Minister said a joint committee has been constituted of RTDC officials and member from employees union to identify properties which need to be upgraded and those which are running in losses.

The president of the employee union of Rajasthan Tourism Development Corporation (RTDC) Tej Singh Rathore said, “It is a good decision as Padharo Mhare Desh has made its identity and a good message was there in the tourism sector. Whereas JKDJ failed to make its identity among the tourists and people in the sector.” He added the addition of a line in English will help connect with foreign tourists.

BJP spokesperosn Mukesh Pareek said, “The change of slogan is their thought and we have no objection but it would be good if they continue doing the good work of the BJP government in order to encourage the tourism sector. The record tourist flow in Rajasthan during the previous government should be continued. Changing the name will not bring development but focus on tourism sector will.”

Sachin Saini is Special Correspondent for Rajasthan. He covers politics, tourism, forest, home, panchayati raj and rural development, and development journalism. ...view detail

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Rajasthan Tourism’s new logo brilliantly captures the essence of the state

Rajasthan cm vasundhara raje recently unveiled the new logo through a video on facebook and youtube..

The land of deserts, camels and colours — Rajasthan — is wooing tourists with a brand new logo and campaign.

Rajasthan Chief Minister Vasundhara Raje recently unveiled the new logo in a Youtube and Facebook video, which is a combination of breathtaking sand art and stop-motion photography.

Watch the video here .

The hashtag for the state tourism is #MyRajasthan, and the tag line ‘Jaane Kya Dikh Jaye’ works well with the TVCs that accompany the campaign. It can be inferred that through its tag line, the state tourism is also trying to showcase the versatility of the destination that has long since been the go-to place for most tourists from across the world.

Watch one of the TVCs here .

The campaign has been designed by Ogilvy and Mather, the same agency that had previously come up with the brilliant ‘Hindustan ka Dil Dekho’ campaign for Madhya Pradesh tourism.

• Rajasthan Tourism

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Behind the scenes: A look at Rajasthan Tourism's new ad campaign

Updated on: 01 February,2016 08:30 AM IST  |  Suprita Mitter |

From hot air balloon rides, six-seater motorbikes, haunted villages and impregnable fort walls, Rajasthan Tourism's new campaign uses innovative ideas including sand animation to showcase the state

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The logo-istics One of the videos of the campaign and the new logo features a camel, a moustache and birds, used sand animation. This unique idea came through when Mahesh Gharat, group creative director at Ogilvy & Mather (O&M) approached Suresh Eriyat, founder and creative director, Eeksaurus. "I told him about the campaign and he said, why can't we use sand to animate the logo as it is closely associated with Rajasthan. I was sceptical initially since no one had ever done it before and we have seen a typical sand art style, which includes backlighting. Everyone had seen that form and I didn't want to do anything typical," shares Kharat who worked on the project with Azazul Haque, also a creative director. "We wanted the logo to depict the friendly, playful state. The moustache represents Rajasthani pride while everyone associates camels with the state. The two birds represent the Bharatpur bird sanctuary, which is an ideal spot for tourists," Gharat adds.

Sand story "Sand is rudimentary. So I thought, why not use sand to animate the logo. No one had done it before. This wasn't initially part of the plan but the client loved the idea. Even corporate clients don't respond so soon with approvals. The difficulty was to actually execute it. To execute a sand sculpture is easier than animating it. Dhimant Vyas helped us with the animation," shares Eriyat, who headed the sand animation film. Working with sand however wasn't easy for the team. "Sand is a very delicate medium to animate, specially with embossed forms. One second of animation requires 24 frames to see the movement. The same embossed elements have to be sculpted repeatedly, to control its forms," shares lead animator Dhimant Vyas.

"Normally, people animate sand with under light or back light on a glass table, it shows sand particles in dark forms. But we experimented with different styles and did not use common method. The team of Eeksaurus and I tried different ways to animate sand, it was easy to make one frame nicely but animation requires multiple frames with controlled movements on the shapes. Finally, we arrived at a unique technique — 2D animation was done first for the complex animation, each frame was translated digitally to laser cut stencils. These stencils were then worked over by clay to provide the three dimensional depth that is seen in the film and then lovingly animated over, frame by frame, with sand on table and a top mounted camera. There is no cut in the film. So, if there is any change in the ideas, it would need a reshoot for the whole animation," he adds. With this method, the film took 15 days to shoot, with nine to 10 hours of shoot a day.

Picture this The other films in the campaign showcase unique aspects that one can come across in the state. "I was in Rajasthan for two months. We were looking for places that don't easily look like Rajasthan, for example, the large water body near Kota. We were in Udaipur when a friend of mine told us about this place. It is 22 km away from Kota. The entire idea of the campaign was to reflect how you accidentally come across an unusual sight in Rajasthan, that's where the tagline, Jaane kya dikh jaaye, came from. We didn't use Padhaaro Mare Des because for many years Rajasthan has been inviting people. This time we wanted to talk to people who have been there before but want to come back again to see more than what usual tourists do," shares Kharat.

The first video that was launched was the one showcasing the long walls of the Kumbhalgadh fort. "The Kumbhalgadh video was shot by a drone in one shot without any cuts. The length of the wall is unbelievable. Initially, I had a story in mind but when I saw the wall I thought this needs to be highlighted. I have experimented with shooting with drones before. It is tough when the shoot is for a long duration. The wind at that height was problematic too. We wanted to shoot at 5.30 pm as the light is perfect then. So I started at 2.30 pm and did dummies till we got it right. And exactly on time, we executed it in a single take," reveals Prakash Varma of Nirvana Films, who shot the commercials. Unlike the West, India doesn't usually promote haunted tourism but this campaign includes Kuldhara, a haunted village near Jaisalmer. "This one was particularly aimed at the younger audience who likes to experiment and explore. We wanted to go beyond the usual colour and music shown to present Rajasthan," says Gharat. The second leg of the project will be out in October/November this year.

The team at O&M Mumbai was beaming at the success of the campaign. "We have a lot of experience in doing tourism ads. Especially for tourism, where there is history, nature, art and culture, one must be careful about what they want to present. The Chief Minister's team wanted us to highlight the cooler, younger side of Rajasthan. People are aware that Rajasthan has a great desert, lots of colour and music. We don't need to tell them that again. We tried to showcase the side that people haven't seen before," concludes Piyush Pandey, executive chairman and creative director, Ogilvy South Asia.

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Rajasthan Tourism’s new campaign

How ogilvy turned rajasthan into rohansthan, nehasthan, meerasthan, jennysthan….

The Government of Rajasthan has finally decided to market the state of Rajasthan after an interval of 25 years and has rolled out a multi-year, multi-modal and multi-narrative domestic and international campaign on January 15. Titled ‘Jaane kya dikh jaaye’, the campaign consists of six films, of which five are named after the protagonists who feature as tourists in the videos. The sixth film is a stop-motion animation on sand which reveals the new logo of Rajasthan Tourism.

Rajasthan has always been a major tourist attraction. So, what has suddenly changed to have warranted a campaign of this sort after 25 years?

The campaign, which has been conceptualised by team Ogilvy and guided by Piyush Pandey, executive chairman and creative director, South Asia, Ogilvy & Mather, aims to change the way the state has always been perceived. The challenge was to attract the youth to a different Rajasthan, a destination for adventure seekers and explorers.

“The Rajasthan Tourism campaign is the campaign I have been waiting for the last one decade. Rajasthan is my home state and I think I owe it an impactful and effective campaign. I look forward to the exciting times ahead,” says Pandey.

The first film depicts how Jane finds her Rajasthan, when a diversion on NH-76 leads her to a view of Garadia Mahadev in Kota. The second video titled Aryasthan shows how Arya finds his Rajasthan in the middle of the Thar desert.

While the third film shows Binoy visit the mysterious deserted village of Kuldhara at night, the fourth film features Meera, who finds her Rajasthan amidst colourful hot air balloons in the clear blue sky. The fifth film is set in Kumbalgarh Fort where Huan finds her Rajasthan.

The sixth and the last film introduces the revamped logo of Rajasthan Tourism. Created by Eeksaurus studios and directed by Suresh Eriyat, founder and creative director, Eeksaurus, the video is a stop-motion picture created on sand.

With regards to execution, after the entire 50-seconds animation on paper was ready, each frame was translated digitally to laser cut stencils. These stencils were then worked over by clay to provide the three-dimensional depth that is seen in the film and then animated over frame by frame with sand — the most elementary component related to Rajasthan.

Commenting on the campaign, Eriyat, says, “The state of Rajasthan creates an immediate recall for sand, so we decided to capitalise on this factor. Sand animation calls for a great amount of attention to detail, and therefore, every movement and change in surroundings has been looked upon very delicately.”

The campaign, along with the TVCs, will also be advertised extensively on print, outdoors, radio and digital platforms.

Vivek Verma, senior vice-president, Ogilvy & Mather, Mumbai, says, “We went beyond the general places to show the lesser-known sides of the state. To some, the state may be peaceful, and to others it may be adventurous. We decided to explore every nook and corner of the state. I would say, come to Rajasthan, “Jaane kya dikh jaaye (you never know what you might discover)!”

The music created by Amar Mangrulkar mainly consists of Rajasthani folk and is used as the background score. “We decided that there was nothing better than local folk music for this campaign through which the audience will connect better with the state. It gives a different feel to the videos,” he says.

The films capture some of the best images of Rajasthan, be it the authentic Rajasthani culture, places of historical importance, the camels that walk across the desert, or the music, stuff that any tourist would die for.

“To work on the Rajasthan Tourism campaign was a challenging experience. Changing perception isn’t an easy task. After several brainstorming rounds, we stumbled upon a very simple idea to make Rajasthan look different from the eyes of different travellers. It becomes Aryasthan through the eyes of Arya and Meerasthan through the eyes of Meera. The campaign has shaped up well and we are thrilled to be on the team that is bringing about this perception change,” say Azazul Haque and Mahesh Gharat, group creative directors, Ogilvy & Mather, Mumbai.

The state government is expected to spend over Rs 100 crore on this campaign over the next few years.

Despite some of the best tourist attractions, the state’s lack of tourism marketing over the last quarter of a century as compared to its neighbouring states, has resulted in a sharp dip in the number of international tourists (its share has fallen from 33 per cent of international travellers to 20 per cent), as well as domestic tourists (the state gets half of Madhya Pradesh’s 63 million domestic tourists). This is not only a missed opportunity in terms of attracting international tourists, but for economic growth as well.

The state government has created a Steering Committee to monitor the creation and implementation of this campaign. It includes Mira Mehrishi (member secretary, Chief Minister’s Advisory Council), Shailendra Agarwal (principal secretary, Tourism), Malvika Singh (writer and member, Chief Minister’s Advisory Council), Shoba Narayan (author and journalist), and Anil Chaplot, (director, Tourism).

According to Narayan, the campaign mandate for Ogilvy & Mather was to come up with something fresh and digitally native. “Tourism marketing has considerably changed with the internet and social media, and we look forward to presenting something from Rajasthan Tourism for this new world,” she says.

The campaign is part of an overall plan for Rajasthan Tourism’s Phase 3. The Rajasthan Tourism Phase 1, which took off during Independence and carried on until the early 1980s, focussed on the state’s landscape. The second phase began with the heritage hotels and forts. The current phase will combine assets from both phases along with an aggressive marketing campaign, a new logo, and an experience calendar that is being developed.

Unconventional, yet traditional

Commenting on the revamped logo, Bhupal Ramnathkar, founder and managing director, Umbrella Design, feels that it is better than the previous one. “The new logo will last longer in the minds of the audience. The way the camels and the birds create an impression of a Rajasthani person’s face is amazing. It goes well with the imagery which is to discover something new,” he says.

Emmanuel Upputuru, founder, chief integration officer, ITSA Brand Innovations, says, “The effort is commendable, although it is not something extraordinary. The concept of showing a place from the eyes of a third person in advertisements is not something new or unique. With regards to execution, there are sparks, but if you consider the bigger picture then the message is lost somewhere in between.”

Upputuru feels this is so because of a more individualistic concept used in the campaign. “The videos showcase how a person sees the state of Rajasthan. It does not speak on behalf of the state. It is all about what you see in the state,” says Upputuru. “Moreover, as a tourist, I would never want to be in a situation during my visit to the state as presented in Aryasthan in which Arya finds his Rajasthan when he is stuck in the middle of the Thar desert,” he adds.

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While the campaign is quite fresh in appeal, the problem of falling tourists is caused by other factors. overlooking problems faced by tourists, lack of infrastructure expansion, attitude of officials, inability to look beyond the existing sites are few reasons. How can you provide good experience when you have just one ticket window on a day amer Palace witnesses 15-20,000 tourists? Traffic jams to roads leading to sites in tourist season? Inability to tackle guides and touts for pressuring tourists to emporium? Inviting is one things, ensuring great experience is another. Government need to ensure their vision translates well down. It might be out of place here but these were my thoughts which points to inconsistencies!

Good points. Thanks will pass this along to relevant person.

Hello, Thanks for sharing such a fantastic blog.I really appreciate your blog to share information about Rajasthan …Visiting in Rajasthan is amazing experience.Royal Rajasthan is not only the the land of Kings but also famous in tourist destinations in all over the India. Rajasthan is only one of the place where tourists can enjoy with many of things such as culture, civilizations, history, fairs & festivals, Songs & dances, food, forts, temples, lakes, hills and natural beauty with adventure tours. best blog…

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Rajasthan Tourism New Logo: Padharo Mhare Desh

Rajasthan Tourism has replaced the slogan ‘ Jaane Kya Dikh Jaye ’ with the state’s old tourism slogan ‘Padharo Mhare Desh’ .It has also added ‘Rajasthan – The incredible state of India’ in the department logo .Rajasthan is famous for deserts, camels and Rajasthani culture thus the new slogan and logo represent state’s tradition and culture.

Also Read: Tourism Logos of Different States

Old logo “Jane Kya Dikh Jaye” was launched in 2016 during BJP goverment but the new government has changed it again back to ‘Padharo Mhare Desh’ as it appeals more welcoming and royal invitation to tourists from all over the world.

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Rajasthan Tourism gets a brand new logo and website

In a bid to increase tourist footfalls in the state, rajasthan tourism launches a new tourism campaign..

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Rajasthan Tourism has literally relaunched themselves with an all new look. The state tourism board has launched a brand new logo, a fresh website, and an entirely different URL for their official portal.

According to recent media reports, all of this is a part of a new tourism campaign that has been launched by the state government in a bid to double the annual footfall of international tourists from 1.5 million to 3 million by the year 2020. Even though the larger objective is to draw foreign tourists, the Government of Rajasthan is also aiming to increase domestic visits from 33 million to 50 million tourists on an annual basis.

Also read: Offbeat Jodhpur: Gardens, camel reserves, and lakes

The new Rajasthan Tourism website tourism.rajasthan.gov.in opens with attractive photographs of the most picturesque tourist spots around the state. The new website also provides a better user experience with the most useful links easily available on the home page. While there are Discover, Experience, and Plan help travellers zero down on their choice of destination and plan their entire trip, the links available towards the bottom of the page provides an easy access to the most popular experiences that Rajasthan offers. Published By: AtMigration Published On: Jan 18, 2016 --- ENDS ---

Rajasthan’s Proud Heritage: Unveiling the State Symbols

Rajasthan, the land of vibrant culture and rich history, is adorned with a tapestry of unique state symbols that exemplify the state’s deep-rooted heritage and diverse ecosystem. From the exquisite Rohida flower to the regal Camel, each symbol holds profound significance and narrates captivating tales of Rajasthan’s past. In this blog, we delve into the state symbols of Rajasthan, celebrating their beauty and the essence they add to the state’s identity.

1. The Regal Rohida – State Flower of Rajasthan

The Rohida, also known as Tecomella undulata, adorns the arid landscape of Rajasthan with its striking red flowers. This medium-sized tree has multifaceted qualities, serving as a robust timber source, excellent fuel, and a vital food source for cattle and wildlife. Its resilience in the harsh Thar desert makes it an apt symbol of Rajasthan’s indomitable spirit.

2. The Majestic Godawan – State Bird of Rajasthan

The Great Indian Bustard, fondly called Godawan, graces Rajasthan’s skies with its magnificence. With its distinctive appearance akin to an ostrich, this critically endangered bird once flourished across the state’s grasslands. Today, conservation efforts are crucial to protect this majestic creature and preserve Rajasthan’s avian biodiversity.

3. The Resilient Camel – State Animal of Rajasthan

The Camel, lovingly known as the “Ship of the Desert,” epitomizes Rajasthan’s spirit of endurance and adaptability. This iconic animal has played an integral role in Rajasthan’s history, serving as a reliable mode of transportation, a source of milk, meat, wool, and hide. Its ability to thrive in the desert landscape symbolizes Rajasthan’s strength in challenging conditions.

4. The Graceful Chinkara – Another State Animal of Rajasthan

The Chinkara, a beautiful gazelle, graces the plains and hills of Rajasthan with its elegant presence. With its reddish-buff summer coat and white winter coat, it blends seamlessly into the grasslands. Protected in various reserves, the Chinkara symbolizes the state’s commitment to preserving its wildlife heritage.

5. The Revered Khejri – State Tree of Rajasthan

Khejri, or Prosopis cineraria, takes pride of place as the state tree of Rajasthan. This versatile tree provides nourishment as its dried pods are consumed as a vegetable and its leaves are used in traditional medicine. With antioxidant and anti-inflammatory properties, Khejri enhances the well-being of Rajasthan’s people.

6. The Spirit of Basketball – Rajasthan’s State Sport

As the state sport, basketball has captured the hearts of Rajasthanis. This thrilling game of skill and teamwork showcases Rajasthan’s passion for sports and unity. Played on indoor courts by two teams of five players each, basketball epitomizes the spirit of competition and camaraderie in the state.

7. Ghoomar – The Enchanting State Dance of Rajasthan

Ghoomar, an iconic Rajasthani folk dance, is a mesmerizing spectacle that celebrates the state’s rich cultural heritage. Performed by women, Ghoomar is characterized by graceful twirls and vibrant attire that symbolize feminine beauty and elegance. The rhythmic footwork and swaying movements exude a sense of joy and celebration.

Conclusion:

The state symbols of Rajasthan form a glorious tapestry that narrates the tale of its history, culture, and awe-inspiring biodiversity. From the resilience of the Camel to the elegance of the Godawan, each symbol represents a facet of Rajasthan’s profound heritage. As we celebrate these state symbols, we honor the essence of Rajasthan and its people who have preserved these treasures, making the “Land of Kings” a true embodiment of beauty and tradition.

Exploring the Rich Cultural Heritage: Famous Museums of Rajasthan

Rajasthani food: a royal feast for your taste buds, related posts, top 10 wildlife sanctuaries in rajasthan, safari ride in bandh baretha, trekking adventure at bayana fort, write a comment cancel reply.

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Rajasthan Tourism’s ‘Jaane Kya Dikh Jaaye’ Ad Campaign compels you to backpack right now to see the lesser known sides of this massive state.

If India is a traveller’s dream, then its 29 states are a country within themselves. After the colourful tales of Madhya Pradesh; exotic scenes of Kerala; vast landscapes of Gujarat; breathtaking beauty of North Eastern States, ladies and gentlemen, it’s time to witness the inviting landscape of Rajasthan.

The multi-crore rupees media campaign aims to double the footfalls in the state from the existing 1.5 million to 3 million by 2020. This mega advertising campaign kick-starts the ambitious plans of the Rajasthan government to herald Rajasthan 3.0, which is not only about landscape, harsh terrains, heritage forts but an integrated approach focussed around experience, infrastructure, cleanliness, security and marketing.

This creative campaign showcases Rajasthan through the eyes of different travellers and aims to highlight some of the lesser known facets of this historic state. Given the vastness of this state and its diversity, every traveller is sure to find and spot his own mini version of Rajasthan. From Meerasthan (a small girl transports into her own world of awe and wonder as she goes for a hot air balloon ride with her father), Aryasthan (Rajasthan as seen through the eyes of a Arya and his friends marooned in the centre of a desert) to Huansthan (a Chinese traveller stands bewitched by the epic scale and never ending walls of Kumbalgarh Fort, her Great Wall, but away from China), these series of videos capture everything Rajasthan has to offer you- warm people, amazing sunsets, stunning landscape and the diversity at every step.

Aryasthan – Rajasthan Through Arya’s eyes

Place: Thar Desert

Binoysthan – Rajasthan Through Binoy’s eyes

Place: Kuldhara – A haunted village in Jaisalmer

Janesthan- Rajasthan through Jane’s eye

Place: Garadia Mahadev

Meerasthan- Rajasthan through Meera’s eyes

Huansthan – Rajasthan Through Huan’s eyes

Place: Kumbhalgarh fort in Udaipur

Credits: Brand : Rajasthan Tourism Product Group : Travel & Tourism Name of Agency : Ogilvy & Mather Piyush Pandey – Executive Chairman & Creative Director, South Asia Mahesh Gharat – Group Creative Director Azazul Haque – Group Creative Director Makarand Joshi – Senior Creative Director Abhay Manachekar – Assistant Creative Director Hemal Sirsikar – Creative Controller Sandip Gaikwad – Senior Art director Adwait Kulkarni – Copy Supervisor Prasad Gurav – Art Director Akshay Gawde – Art Director

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Government Initiatives to promote Tourism in Rajasthan

Government of Rajasthan has vision of doubling (present 1.5 million to 3.0 million tourists) the footfall of International Tourists traffic by the year 2020. In the same period, the Government also aims to increasing the Domestic Tourist traffic from the present 33 million to 50 million tourists. Consequently, various initiatives have been taken by Rajasthan Government to improve state of tourism in Rajasthan, including:

Recent Activities undertaken by State Departments:

• In October, 2019, Tourism Department has signed an agreement with UNESCO for the Project Promoting Intangible Cultural Heritage and Developing Cultural Tourism in Jodhpur, Barmer, Jaisalmer and Bikaner districts in Rajasthan. Under this project 10 Cultural Spots will be developed.
• Tourism Department is advertising its activities at national & international levels through various media for effective marketing of the state tourism.
• A project for development of Ecological Park has been Sanction at a total cost of 15 crore in Laxmangarh (Sikar).
• A project of Light and Sound with an outlay of 890 lakh has been sanctioned to make the people acquainted with the life of Swami Vivekananda. This project is being developed at Ajit Museum, Fateh Vilas, Khetari (Jhunjhunu).
• To disseminate the knowledge of historical places to tourists, Sound and Light show would be developed at 9 historical places, namely, Sambhar Salt Complex, Jai Niwas Garden (Jaipur), Machkund (Dholpur), Sanwaliya Seth (Chittorgarh), Kumbhalgarh Fort (Rajsamand), Chittorgarh Fort, Meera Bai Smarak (Merta), Pratap Gaurav Kendra (Udaipur) and Gadisar Talab (Jaisalmer).
• A proposal for development of wildlife circuit project in the state with an estimated cost of 248.03 crore is under consideration with Ministry of Tourism, Government of India.
• For tourism development of the tribal areas tribal circuits project amounting to 61.35 crore has been sent to Ministry of Tourism, Government of India for consideration under Swadesh Darshan Scheme. The tribal circuit includes Udaipur, Pratapgarh, Banswara and Dungarpur districts.

Recent Awards:

• Lonely Planet Magazine India Award in category of “Lonely Planet Travel Award for Best Destination-Culture (Indian) for 2019″ at Mumbai on 7” May, 2019.
• Lonely Planet Magazine India Award in category of “Best Destination for Indulgence (Indian) for 2019” at Mumbai on 7 May, 2019.
• “Best Decorated award” in Travel and Tourism Fair-2019 (TTF-2019) organized at Hyderabad on 6 July, 2019
• “Best Marketing Campaign award” in FICCI Travel and Tourism Excellence -2019 organized at New Delhi on 23 August, 2019.
• “Best Destination Award” by the Pacific Area Travel Writers Association (PATWA) on 30 August, 2019 in New Delhi.
• “Best wedding Destination” in India was awarded to Rajasthan by Travel and Leisure India 2019.

Some Other Important Initiatives:

1. ppp in tourism sector:.

Rajasthan Government has identified various projects to be developed in public private participation mode in tourism sector.

• Water based activities like cruise and boating in Chambal and other water bodies.
• ATVs (All Terrain Vehicles) in sand dunes of Jaisalmer / Barmer / Bikaner
• Mountaineering and Trekking activities in Mount Abu/Jaipur
• Establishment of Golf Resorts and Convention centers.
• Night viewing of monuments at Jaipur, Udaipur, Jaisalmer, Bharatpur, Chittorgarh.
• Development of eco-tourism in various places in state.
• Development of tourism at Sambhar & Jaisamand lake

2. Promotion of Agri-tourism

• Read in Detail

3. Promotion of Eco-tourism in Rajasthan

The Government of Rajasthan notified Rajasthan’s Eco-tourism policy in 2010. This policy has been framed with a view to sensitize the public , government departments, NGOs and others about eco-tourism and for laying down the framework for its growth in the State in a sustainable manner. Sunda Mata temple in Jalore district, Bassi in Chittorgarh district, Kumbhalgarh in Rajsamand district, Hamirgarh and Menal, both in Bhilwara district have been developed as per guidelines of eco-tourism.

• Potential Eco-tourism Sites in Rajasthan

4. Government to Government partnerships 

• Rajasthan Government engagement with Singapore has led to a direct flight and a skill development centre for hospitality.

5. Holding fairs and festivals:

Department of Tourism, Rajasthan is engaged in organization of various fairs and festivals to promote tourism in state. Fairs organized in Rajasthan include:

• Nagaur Fair, Nagaur (Jan-Feb.)
• Kite Festival (held on 14th Jan of every year)
• Desert Festival, Jaisalmer (Jan-Feb.)
• Baneshwar Fair, Baneshwar (Jan-Feb.)
• Gangaur Festival, Jaipur (March-April)
• Mewar Festival, Udaipur (March-April)
• Elephant Festival, Jaipur (March-April)
• Urs Ajmer Sharif, Ajmer (According to Lunar Calendar)
• Summer Festival, Mt.Abu (June)
• Teej Festival, Jaipur (July-August)
• Kajli Teej, Bundi (July-August)
• Dussehra Festival, Kota (October)
• Marwar Festival, Jodhpur (October)
• Bundi Festival, Bundi (November)
• Pushkar Fair, Ajmer (November)
• Matsya Utsav, Alwar (November)
• Kumbhalgarh Festival, Rajasamand (December)
• Winter Festival, Mt. Aby (December)
• Camel Festival, Bikaner (January)

6. Policy incentives:

Rajasthan Government also provides various policy incentives for development of tourist infrastructure including hotels, convention centers, tourist places.

• Incentives available for establishment of Hotels in Rajasthan (Read more: here )
• Regional Connectivity Scheme to improve intra-state air connectivity. (Read Post: here )
• Development of a ‘Mega Desert Tourist Circuit’ comprising Bikaner, Jodhpur, Jaisalmer, Pali, Mount Abu and Sambhar.

7. Rajasthan Tourism 3.0

Rajasthan tourism 3.0  is a multiyear, multi-modal, multi narrative and multi-crore global campaign to galvanize tourism in the state. Rajasthan Tourism 1.0 lasted from Independence till the early 80s and was powered by Rajasthan’s landscape. Rajasthan Tourism 2.0 began in the 1980s with heritage hotels that married historical narrative with commercial hardware. But Rajasthan Tourism 3.0 ­ is government’s goal of 50 million foreign and domestic tourists ­ based on enhancement of Rajasthan’s current literature, music and folk festivals with new museums, exhibits and events, strong enough for tourists to plan itineraries around them.

8. Marketing Campaign:

Successive Rajasthan Governments have been constantly revamping the marketing campaigns to project state as preferred tourist destination. In 2019, the government has revert to the state’s old tourism slogan ‘ Padharo Mhare Desh ’. The state Tourism Department has also added ‘Rajasthan – The incredible state of India’ in the department logo, along with ‘Padharo Mhare Desh.’

9. Promotion of Religious Tourism:

• Rajasthan Government has decided to renovate 11 religious sites to promote religious tourism in state.

10. Rajasthan Tourism Policy

• In a bid to attract more tourists and ease the setting up of tourism-related projects, Rajasthan  revamped its tourism unit policy in 2015.
• Now in September 2020 , Rajasthan Cabinet has approved Rajasthan Tourism Policy 2020 to to reposition Rajasthan as a preferred tourism destination for both domestic as well as international tourists by offering tourists a high quality experience.

11. Development of Ajmer under  Pilgrimage Rejuvenation and Spirituality Augmentation Drive ( PRASAD ) & Heritage City Development and Augmentation Yojana ( HRIDAY ) Scheme

Rajasthan continues to face challenges that impede its growth as a tourist destination. The state needs to improve on the sanitation of its public spaces and the ease of travel around the state so as to add to its international appeal. The state should also consider providing more online payment and reservation services as more tourists are resorting to using the internet to plan and book their holidays in India.

Further Reading:

• Rajasthan Tourism Government initiatives ( PDF )
• Rajasthan tourism unit policy ( PDF )

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The New Rajasthan Tourism Ad Campaigns Are So Captivating That You'd Want To Plan A Trip Right Now

It's time to see Rajasthan like never before!

Jane kya dikh jaaye, the new rajasthan tourism campaign is unveiling new stories from this land of wonders and making us fall in love with it..

It's a land of a million secrets hidden amidst the vast expanse of Thar desert. The new campaign for Rajasthan tourism is exploring this culturally vibrant state with innumerable possibilities for an explorer at heart. 'Jaane Kya Dikh Jaaye' which literally means, 'You do not know what you may see' is the new tagline for the campaign which leaves every traveller with ample possibilities to discover this state that runs through the endless expanse of 342,239 sq. km.

Exploring the quirks, this ad campaign has rediscovered Rajasthan for all of us.

Moreover, internet has definitely loving the new logo for the campaign which a minimalistic masterpiece capturing the essence what Rajasthan stands for.

The stories of travellers in the campaign will take your heart away and leave you with an itch to explore the state of Rajasthan , your own way.

Here's the first in the series. Watch as the traditional signs of this rich culture appear from the nothingness of the sands. The quirky visuals and the captivating traditional tunes with a unique modern twist makes you stuck in the moment where the stunning visuals unfurl one by one.

1. Aryasthan: Watch how Arya explores the land with it's own quirks.

2. Meerasthan: Watch how Rajasthan becomes the wonder of a child's eyes.

3. Huansthan: Watch the grandeur of Kumbhalgarh Wall unveil before the eyes of a traveller.

4. Binoysthan: Kuldhara, a haunted village in Jaisalmer becomes a discovery of a lifetime for Binoy.

5. Janesthan: Watch how an uncharted trail leads Jane to Garadia Mahadev and leaves her wonderstruck.

This campaign has celebrated everyone's travel exploration, your own discoveries and inside stories as you discover this land of the Rajputana and it's mysteries.

Explore 15 best luxury hotels of Jaipur and spend a night at the stunning fairytale palaces of Rajasthan.

What's your story from Rajasthan? Share it with us .

Also read:   city mall kota ,  Banswara Rajasthan , Bhangarh fort haunted

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Rajasthan government to use old tourism slogan ‘padharo marey desh’.

The Rajasthan tourism department will start reusing the same slogan and logo that the previous Congress government used to do for tourism-related promotional campaigns. Before the BJP government came to power, the slogan used to be 'Padharo Marey Desh'. It was changed to ‘Jaane Kya Dikh Jaaye’ during the Vasundhara Raje government.

Rimjhim Jethani Last Updated: December 29, 2018, 3:05 pm

Home » City Reports » Rajasthan government to use old tourism slogan ‘Padharo Marey Desh’

Jaipur: The Rajasthan tourism department will start reusing the same slogan and logo that the previous Congress government used to do for tourism-related promotional campaigns. Before the BJP government came to power, the slogan used to be ‘Padharo Marey Desh’. It was changed to ‘Jaane Kya Dikh Jaaye’ during the Vasundhara Raje government.

The newly appointed tourism minister Vishvendra Singh inspected several hotels and tourism offices of RTDC on Friday. He announced that the current slogan of Rajasthan tourism – ‘Jaane Kya Dikh Jaaye’ – will be replaced with old slogan ‘Padharo Maarey Desh’.

The education minister instructed the officials to discontinue distributing saffron-colored bicycles to girl students. The government will also review textbook curriculum, schools’ timetable and school uniforms.

The newly appointed education minister Govind Singh Dotasara said on Friday that all the decisions and changes made during the BJP-led government will be reviewed.

Top Stories

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Indian States With Their Tourism Taglines

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India is one of the oldest civilizations in the world with a kaleidoscopic variety and rich cultural heritage. India comprises 28 States and 8 Union Territories.

They are Andhra Pradesh, Assam, Arunachal Pradesh, Bihar, Chhattisgarh, Goa, Gujarat, Haryana, Himachal Pradesh, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Manipur, Meghalaya, Mizoram, Nagaland, Odisha, Punjab, Rajasthan, Sikkim, Tamil Nadu, Telangana, Tripura, Uttarakhand, Uttar Pradesh, and West Bengal. Union Territories are Andaman and Nicobar Islands, Chandigarh, Dadra and Nagar Haveli and Daman and Diu, National Capital Territory of Delhi, Jammu and Kashmir, Lakshadweep, Ladakh, and Puducherry.

As we know, just like Indian tourism has the tagline “Incredible India!” along with the slogan “Atithi Devo Bhava” , states have the freedom to pick their own taglines and slogans. So, let’s check out the ” Tourism Slogans of All Indian States and Its Union Territories” .

Here are the Indian States With Their Tourism Taglines:

Here are the Indian Union Territories With Their Tourism Taglines:

Check Out Tourism Taglines of Every Country In The World

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• Rajasthan\'s Tourism Logo Changed

पर्यटन लोगो बदला, 2007 के बाद फिर से ‘पधारो म्हारो देस’

जयपुर.  सत्ता परिवर्तन के साथ अब राजस्थान पयर्टन विभाग का लोगो भी बदल गया है। वसुंधरा सरकार के समय बदले गए लोगो ‘न जाने क्या दिख जाए’ की जगह फिर से ‘पधारो म्हारे देस’ कर दिया गया है।

मंगलवार को पर्यटन विभाग ने इसका आदेश जारी कर दिया है। नए लोगो में नीचे लिखा है- राजस्थान भारत का अतुल्य राज्य। पधारो म्हारो देस को 1993 में लॉन्च किया गया था। यह 2007 तक रहा। 2008 में बदलकर ‘कलरफुल राजस्थान’ व 2016 में ‘न जाने क्या दिख जाए!’ स्लोगन लांच किया गया था।

राजस्थान में पर्यटन को प्रमोट करने के लिए सबसे पहले 1978 में ढोला मारू मोनोग्राम बनाया गया था। इसके बाद 1993 में पर्यटन विभाग के तत्कालीन निदेशक ललित के पंवार ने नया स्लोगन पधारो म्हारे देस लांच किया। 1993 से 2007 तक यही स्लोगन चलता रहा। इस स्लोगन को काफी ख्याति मिली, जिसे पर्यटन विभाग ने पिछली भाजपा की सरकार ने जिसे अब कांग्रेस सरकार ने बदल दिया है।

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राजस्थान पर्यटन नीति 2020 ।। Rajasthan Tourism Policy 2020

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राजस्थान पर्यटन नीति 2020, राजस्थान में फिल्म पर्यटन:-, राजस्थान जिला दर्शन:-.

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• Rajasthan State

Rajasthan Tourism

4.0 / 5 Deserts , Heritage ,

Must Visit places in Rajasthan

Local food of rajasthan.

Rajasthani people are vegetarian and non-vegetarian. The Famous Traditional Rajasthani Local foods are Dal Bati Churma, Gatte ki Sabji , Kadhi, Ker-Saangri Ro Saag , Bajra ki Roti with Lehsun Chutney,  Boondi Raita , Churma Ladoo, Methi Bajra Puri. Apart from these, the traditional sweet dishes Moong Ki Daal Ka Halwa,  Badam ka Halwa, Mohan Thaal ki Chakki, Kalakand, Ghevar, Malpua, Gujia , Balushahi popular all over the country so you cannot miss. 

Some local fast food are Pyaaz Ki Kachori, Kota Kachori, Mawa Kachori , Mirchi Bada, Kalmi Vada. Rajasthani people always take Chutney with food like Kachri, Imli, Lehsun and Tamatar. After food generally take Masala-Chhach, Jaljeera, Bajra Ki Raabdi, which is famous here.

If we talk about for non-vegetarian, Laal Maas, Mohan Maas are famous here.

Rajasthan, India

Rajasthan - means the land of kings is a magnificent state of India. Rajasthan is also known as the land of valor, pride & is a wonderful example of cultural richness, fantastic heritage & grandeur of India. Rajasthan is home to chivalrous Rajputs & their battle-scared heritage.   Rajasthan is steeped in a past filled to the brim with honor, chivalry and heroism. Hundreds of stories of bravery have been told from various parts of the state & each story leaves you amazed. With abundant forts, historical places & great history, Rajasthan is one of the most traveled destination across the globe. Rajasthan is also home to the world's second largest desert 'Thar.' Rajasthan has produced many musicians, folk dancers & artists of various kinds. Due to its cultural diversities, traditions, fairs & loads of colorful attires Rajasthan is also known as ' Rangeela Rajasthan .' It is said that every single day, there is a fair somewhere in Rajasthan & some festival is being celebrated. People of the state are wonderful, welcoming & filled with joyful talks all the time.   Many forts & palaces have now turned into heritage hotels & museums that take us to the historical glory filled with hundreds of battles. Staying in or visiting these forts/palaces gives us idea of the life kings, their relatives & people have lived. Their lives have left numerous moments for the golden books of history which is now studied across the globe with utmost interest. The state has some of the most popular tourist destinations like Jaipur, Jodhpur, Udaipur, Ajmer, Jaisalmer, Bikaner, Mt. Abu, Pushkar & Chittaurgarh. Tourists from various parts of the world visit Rajasthan to peep into India's proud history & luxurious life of the past. A tour to Rajasthan is always life altering, satisfying & fills you with pride of experiencing India's magnificent life.

Great things?

Transport facilities is good and reliable. Multiple type of tourists places in Rajasthan. 

Not so Great?

In Summer, High temperatures. Some places are still under-development for tourism. 

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Posted By: Naresh 2020-11-22 17:22:00

Rajasthani food are very very delicious. it is also famous for Deserts, Heritage..

Posted By: Rajasthanyatra 2022-07-25 17:23:03

Rajasthan is a wonderful place for vacation. It is too famous for its forts and other historical places. we provide bookings for hotels cabs as your comfort. Visit Rajasthan's most attractive place now in your budget with us. Explore Rajasthan with rajasthanyatra.

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