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Shawn Mendes Kicks Off "Wonder: The World Tour" w/23-Song Setlist

• Last updated: 28 Jun 2022, 19:49:19
• Published: 28 Jun 2022, 19:49:19
• Written by: Erica Lauren
• Photography by: Kevin Mazur
• Tagged: Shawn Mendes Shawn Mendes at Moda Center

Shawn Mendes has begun a lengthy run- kicking off Wonder: The World Tour with a sold out show last night (June 27) in Portland, Oregon. The tour is named after his latest release and fourth studio album, 2020's Wonder . This performance marks Mendes' first official tour kickoff (and for once, not a livestream) since the covid-19 pandemic hit. His last documented setlist prior to the tour kickoff was on June 4 for Wango Tango (see the setlist here .)

The 87-date tour's North America will run from now until October. The shows will feature special guests Dermot Kennedy and Tate Mcrae. The UK/EU leg of the tour, which will include King Princess as support, was forced to be rescheduled to the summer of 2023 due to the pandemic. For a full list of his world tour dates visit Shawn's official website here .

The tour kickoff took place at Moda Center in Portland, Oregon. The set was separated into three different parts - Act I: Wonder, Act II: Black Cherry, and Act III: Vanilla Sky. Songs from Wonder landed on the setlist like "Intro," "Wonder," "Teach Me How To Love," "Call My Friends," "Dream," "Song For No One," "Monster," "305," and "Can't Imagine." Shawn also played a cover of "Message In a Bottle" by The Police. The night concluded with an encore of "In My Blood" from his self titled 2018 album.

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Shawn Mendes performed at 8:30PM, with a set duration of 1h 50m. See more set times here !

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Shawn Mendes

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Illuminate (Deluxe)

In wonder | official trailer | netflix.

Shawn Mendes – When You’re Gone

Shawn Mendes – It’ll Be Okay

Shawn Mendes – Wonder: The World Tour (Official Trailer)

Shawn Mendes, Tainy – Summer Of Love

Shawn Mendes, Justin Bieber – Monster

Intro (Wonder Trailer)

Shawn Mendes: The Tour Part VI

Shawn Mendes, Camila Cabello – Señorita (Live From The AMAs / 2019)

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Shawn Mendes – If I Can’t Have You (Live From The MTV VMAs / 2019)

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“If I Can’t Have You (Gryffin Remix)”

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“Señorita” Behind The Scenes – Part 1

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Shawn Mendes – If I Can’t Have You (Lyric Video)

Shawn Mendes – If I Can’t Have You (Behind the Scenes)

Shawn Mendes – In My Blood (Live On Saturday Night Live)

Shawn Mendes – If I Can’t Have You (Live On Saturday Night Live)

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Shawn Mendes: The Tour Part II

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Shawn Mendes: The Tour – Trailer by Gibson Hazard

Shawn Mendes – In My Blood (Live From The 61st GRAMMYs ® / 2019)) ft. Miley Cyrus

Shawn Mendes – In My Blood (Live From Dick Clark’s New Year’s Rockin’ Eve 2019)

Shawn Mendes – Lost In Japan (Live From Dick Clark’s New Year’s Rockin’ Eve 2019)

Shawn Mendes – Why (Remix / Audio) ft. Leon Bridges

Shawn Mendes – Where Were You In The Morning? (KAYTRANADA Remix / Audio)

Shawn Mendes – Youth (Remix / Audio) ft. Khalid, Jessie Reyez

Shawn Mendes – For Your GRAMMY® Consideration

Shawn Mendes – The Tour: Rogers Centre Stadium Trailer

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“Youth” feat. Khalid – Behind The Scenes

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“Lost In Japan (Original + Remix)” – Behind The Scenes

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Artist Spotlight Story Premiere with Casey Neistat

SHAWN MENDES – Artist Spotlight Stories

Shawn Mendes & Zedd – Lost In Japan (Remix) (Lyric Video)

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Shawn Mendes – Lost In Japan (Live From iHeartRADIO MMVAs / 2018)

Shawn Mendes – In My Blood (Live From iHeartRADIO MMVAs / 2018)

Shawn Mendes – Nervous

Shawn Mendes – There’s Nothing Holdin’ Me Back / In My Blood (Live / GNTM 2018 Finale)

Shawn Mendes – There’s Nothing Holdin’ Me Back (Live On The Today Show)

Shawn Mendes – Nervous (Live On The Today Show)

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In My Blood

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Shawn Mendes “Lost In Japan” (Audio)

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ショーン・メンデス – Shawn Mendes – ホールディン・ミー・バック (Live At 2017 YouTube FanFest in Japan)

ショーン・メンデス – Shawn Mendes – トリート・ユー・ベター(Live At 2017 YouTube FanFest in Japan)

Shawn Mendes – Bad Reputation (MTV Unplugged)

Shawn Mendes – Don’t Be A Fool (MTV Unplugged)

Shawn Mendes – There’s Nothing Holdin’ Me Back (Live At The MTV VMAs / 2017)

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Shawn Mendes Signature Fragrance

There’s Nothing Holdin’ Me Back (Live On The Tonight Show Starring Jimmy Fallon)

Shawn Mendes – Mercy (Live At Capitals Summertime Ball)

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Shawn Mendes – Mercy (Live From The iHeartRadio Music Awards / 2017)

Shawn Mendes – Mercy

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Shawn Mendes – Treat You Better (Live on SNL)

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Everything to Know About Shawn Mendes' Wonder: The World Tour

Wishing Shawn nothing but the best!

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When did Shawn Mendes' tour start?

The North American leg of Wonder: The World Tour kicked off in Portland, Oregon on June 27 and was set to end will end in Newark, New Jersey on October 26, 2022. Since Shawn's initial tour announcement, the European leg has been rescheduled until 2023 and the first show is set to take place in Bologna, Italy on May 31, 2023.

Did Shawn Mendes cancel his Wonder tour?

The Mendes Army will have to hold out a little longer to see Shawn on tour. On July 27, 2022, the 23-year-old Toronto native penned a message to fans on Instagram, where he announced the upcoming North American leg has been canceled. "As you guys know, I had to postpone the past few weeks of shows since I wasn't totally prepared for the toll that being back on the road would take on me," he wrote, "I started this tour excited to finally get back to playing live after a long break due to the pandemic, but the reality is I was not at all ready for how difficult touring would be after this time away."

He reassured fans that although he isn't touring right now, he is still working on new music and plans to release it sometime soon. "I know you all have been waiting so long to see these shows, and it breaks my heart to tell you this but I promise I will be back as soon as I've taken the right time to heal," Shawn said.

The announcement comes after Shawn postponed the North American leg of the tour due to his mental health on July 9, 2022. He shared a statement on Instagram with his fans and confirmed that the remainder of the U.S. leg was going to carry on at a later date. "I've been touring since I was 15 and to be honest it's always been difficult to be on the road away from friends and family," Shawn wrote before admitting that his decision to hit the road was "premature" and that he's "hit a breaking point" due to the pressures of touring. As a result, he postponed three weeks of shows to take some time to heal.

Which cities is Shawn Mendes playing for Wonder: The World Tour?

After playing in Portland, Shawn is hitting a ton of different cities in the U.S., from St. Paul, Minnesota to Orlando, Florida. He shared the official tour dates on Instagram in December 2021, which also revealed that he'll be joined by special guests Dermot Kennedy and Tate McRae .

As for the European leg of the tour, Shawn's good friend King Princess will be joining him across the pond. Starting in May 2023, they'll be playing cities like Bologna, Barcelona, and Manchester.

Are there any photos from the tour?

Oh, yes. Shawn performed in front of thousands of fans at the Moda Center in Portland, Oregon on June 27, and the photos practically emanate the energy and joy from the show. According to his stylist Tiffany Briseno , Shawn wore vintage Tommy Hilfiger. His whole ensemble consisted of a black embroidered sleeveless vest, a white tank, black pants, and boots. (FYI, scroll down for a link to purchase tickets to a "Wonder" concert near you — trust us, you're going to want to snag some after seeing these pics.)

Where can I buy tickets?

Tickets for the tour are available on Shawn's website or through the official Wonder: The World Tour website . You can also snag them on TicketMaster .

TicketMaster Shawn Mendes Wonder: The World Tour Tickets

Is there any tour merch available?

Although "Wonder" has officially started, there isn't any specific tour merch available online just yet. In the meantime, however, you can get concert-ready over at Shawn's merch store and snag some pretty cute selects from when the album was released.

Shop Shawn Mendes' Wonder Merch ✨

Shawn Mendes Signature 3 Piece Fragrance Set

Amazon Wonder by Shawn Mendes Vinyl

Shawn Mendes Official Store Wonder The Experience Lithograph

Shawn Mendes Official Store Wonder Embossed Crewneck

Shawn Mendes Official Store Wonder Swallow T-Shirt

Shawn Mendes Official Store Wonder Copper Mug

What's the setlist for shawn mendes' wonder: the world tour.

The tour just kicked off, and according to Just Jared , Shawn plays 21 songs and one encore . Of course, his biggest hits like "Stitches," "Mercy," and "When You're Gone" are included. See here for the full setlist.

Is Shawn making any sustainability efforts for Wonder: The World Tour?

Yes! His tour is actually changing the game when it comes to reducing our carbon footprint (more on that here ). In a statement released on April 29, Shawn revealed that he and his team are doing their part in taking specific measures to ensure the tour is sustainable. According to a report by Billboard , his tour will reduce its per-show carbon footprint "by implementing simple but effective practices that can be done by both fans and tour crew."

"No plan is perfect, but we see this as a starting point," Shawn said in his statement. "We are in a pivotal moment for climate, and it's crucial to me that this tour is a step in the right direction."

The tour has a goal to reduce emissions and in order to do so, they're offering merchandise with sustainable fabrics and fewer dyes and using energy-efficient lighting and power for the show. When traveling from show to show, the crew's opting for sustainable fuel options and will also be eating food that's sourced from local farms. Any extra food will be composted or donated to the appropriate organizations.

The tour's official website also offers resources for fans so they can carpool or use sustainable transportation to shows.

Sam is an assistant news editor at Cosmo, covering all things pop culture, entertainment, and celebrity news. She previously covered those same topics along with health, lifestyle, and beauty at Seventeen. When she isn't draping her cheeks in blush, you can probably find her live-tweeting awards shows or making SwiftToks.  

Leah Campano is an Associate Editor at Seventeen, where she covers pop culture, entertainment news, health, and politics. On the weekends, you can probably find her watching marathons of vintage Real Housewives episodes or searching for New York City’s best almond croissants. 

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Wonder: The World Tour

• View history

On May 12, 2022, it was announced that Tommy Hilfiger would be donating one million dollars to the tour as part of Mendes' sustainability collaboration with the brand in order to mitigate and offset some of the tour's environmental impact. [3]

On July 27, 2022, after originally postponing three weeks of shows, Mendes announced that he had cancelled the remainder of the tour due to mental health issues. [4]

• 1 Background
• 2 Opening acts
• 3 Tour dates
• 4 References
• 5 Navigation

Background [ ]

Mendes began teasing the release of a fourth studio album in the fall/autumn of 2020, with a release date being announced for December 4, 2020. [5] On September 20, 2021, Shawn revealed that he was going to be touring Wonder in 2022 through Europe and North America. [6] On September 23, 2021, tour dates were announced, with tickets going on sale a week later. [7]

On December 6, 2021, Mendes announced additional dates in Europe, while North American received additional dates to all shows. On January 28, 2022, Mendes announced that all European dates slated for 2022 will be delayed to 2023 due to COVID-19. [8] Also, on April 4, 2022, Mendes announced additional North American dates. [9]

On July 8, only seven shows into the tour, Mendes postponed three weeks of shows due to issues with his mental health. On July 27, he cancelled the remainder of the tour dates due to the same circumstance.

Opening acts [ ]

• King Princess (Europe)
• Dermot Kennedy (North America, selecting dates)
• Tate McRae (North America, selecting dates)

Tour dates [ ]

References [ ].

• ↑ Wonder The World Tour
• ↑ "Shawn Mendes Teases Wonder: The World Tour & Fans Freak Out" - iHeartRadio
• ↑ "Shawn Mendes And Tommy Hilfiger Learn To "Play It Forward"" - Wonderland
• ↑ "Shawn Mendes cancels North American and European concert tour dates" - CP4
• ↑ "Shawn Mendes Announces 'Wonder: The Experience' Livestream Benefit Concert" - Billboard.
• ↑ "Shawn Mendes Announces 2022 'Wonder: the World Tour'" - Rolling Stone.
• ↑ "Shawn Mendes Unveils His 2022 Wonder: The World Tour Dates" - Billboard.
• ↑ "I'm so sorry I won't be able to see you guys sooner 😔❤️ We unfortunately were forced to move the UK/EU tour dates t…" - via Twitter.
• ↑ "New #WonderTheWorldTour shows added in North America & more tickets added to all NA dates..." - via Instagram.

Navigation [ ]

• 1 Lover (Remix)
• 2 5th Studio Album
• 3 Manuel Mendes

Shawn Mendes Announces His Return to the Stage and a New Album Nearly 2 Years After Canceling Tour

The singer took to Instagram on Thursday to announced the big news.

Shawn Mendes is stepping back into the spotlight and embracing his return to the stage.

The 25-year-old singer took to Instagram on Thursday to share the exciting news that he's got his comeback all lined up -- first with a headline festival performance and then some brand-new music.

"It's been a really long time since i last played live and I'm so excited to share that I'll be headlining Rock In Rio on Sept 22nd," Mendes wrote in the caption to a black-and-white snapshot of himself shirtless, strumming a guitar. "I've missed being on stage and seeing you all in person so much!"

The singer added, "I've also been working on a new album and i can't wait to play these new songs live for you. See you there. eu te amo!!!!"

The announcement comes just a few days after Mendes made a brief return to the stage for a surprise performance with Niall Horan in London. 

Horan, 30, was playing a stop on The Show: Live on Tour, and shocked fans when he called on the "Stitches" artist to join him.

"Welcome to the stage, my little big brother, Shawn Mendes," Horan declared as the audience went absolutely wild over the unexpected guest.

Together, the pair performed a duet rendition of Mendes' hit single "Treat You Better," and Horan celebrated the appearance with a hearty "That’s my boy!" as Mendes exited after the number.

The news of Mendes headlining Rock in Rio comes nearly two years after he  canceled his planned world tour in 2022 to focus on his mental health  and wellbeing.

Back in January, he took to Instagram to share reflections on his personal growth over the past year. 

The "Wonder" singer  posted a video of himself singing along to a harmonium  and expressed how this practice helped him cope with anxiety and fear. Mendes revealed that allowing himself to sing without the need for perfection became a source of comfort, emphasizing the beauty in the interplay between "right" and "wrong" notes.

"I realized there were only moments of bliss and euphoria from the 'right' notes BECAUSE of the 'wrong' notes," he wrote on Instagram at the time. "The only reason I can sing in key is because I've learned to listen."

Mendes also shared that his most significant lesson in 2023 was "to accept and welcome the lows of life" and not constantly seek change to regain a sense of high.

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Shawn Mendes Postpones Tour for Three Weeks to Focus on Mental Health

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Shawn Mendes is postponing his “Wonder” world tour for three weeks to focus on his mental health, the singer announced on Friday.

“This breaks my heart to have to say this, but unfortunately I’m going to have to postpone the next three weeks of shows through Uncasville, CT until further notice,” Mendes wrote in an Instagram post. “I’ve been touring since I was 15 and to be honest it’s always been difficult to be on the road away from friends and family. After a few years off the road, I felt like I was ready to dive back in, but that decision was premature and unfortunately the toll of the road and the pressure has caught up to me and I’ve hit a breaking point.”

Mendes continued, “After speaking with my team and health professionals, I need to take some time to heal and take care of myself and my mental health, first and foremost. As soon as there are more updates I promise I will let you know.”

View this post on Instagram A post shared by Shawn Mendes (@shawnmendes)

Mendes’ “Wonder” world tour kicked off on June 27 in Portland, Ore. and is set to run through October in the U.S. before picking up again in May 2023 in the U.K. and Europe. The postponed shows include St. Paul, Minn.; Omaha, Neb.; Milwaukee, Wis.; Chicago, Ill.; St. Louis, Mo.; Cleveland, Ohio; Pittsburgh, Penn.; Charlotte, N.C.; Raleigh, N.C.; Philadelphia, Penn. and Washington, D.C. The shows have not yet been rescheduled.

Popular on Variety

Mendes released his fourth studio album, “Wonder,” in December 2020. His most recent single, “It’ll Be Okay,” dropped in December 2021. He is also the star of the upcoming animated musical film “Lyle, Lyle, Crocodile,” which is set to release Oct. 7.

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Shawn Mendes postpones 'Wonder' tour to focus on mental health: 'Take some time to heal'

Shawn Mendes  announced on Friday that he is postponing his "Wonder" world tour for three weeks to focus on mental health .

In a statement shared on both Instagram and Twitter Friday night, the Canadian singer told fans that he had "hit a breaking point" – and needed to postpone concerts through Uncasville, Connecticut, originally scheduled on July 29, until further notice.

“This breaks my heart to have to say this, but unfortunately I’m going to have to postpone the next three weeks of shows," Mendes wrote . "I’ve been touring since I was 15 and to be honest it’s always been difficult to be on the road away from friends and family. After a few years off the road, I felt like I was ready to dive back in, but that decision was premature and unfortunately the toll of the road and the pressure has caught up to me.”

The singer noted that he made the decision to postpone after speaking with health professionals and his team.

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"I need to take some time to heal and take care of myself and my mental health, first and foremost," Mendes added. "As soon as there are more updates I promise I will let you know love you guys."

Mendes released his "Wonder" album in December 2020. His latest single, "When You're Gone" dropped March 31. The "Wonder" world tour kicked off June 27 in Portland, Oregon.

Video: Shawn Mendes' 'When You're Gone’ inspired by Camila Cabello breakup   

As of now, according to the "Wonder" world tour website , Mendes' next show following the three-week postponement will be in Toronto, Canada on July 31. The North American leg of the tour is set to continue through October 26, with European shows beginning in May 31, 2023 and ending August 1, 2023.

The 12 concerts that are currently postponed – with locations including Chicago, Philadelphia, Washington, D.C. and more – have yet to be rescheduled. But the tour's website notes that "current tickets will be valid to the rescheduled shows." Fans should receive emails with more information from the primary platform they purchased their tickets on.

Earlier this week, Mendes shared that Disney+ was sponsoring the "Wonder" world tour and that the tour would feature a social impact initiative focused on issues including mental health equity and actions to combat the climate crisis, Variety reported .

Poll: Overwhelming majority says the US faces a mental health crisis   

Mendes has been vocal about mental health in the past – both through his music and in previous social media posts. In April, for example, the singer posted a note on Twitter  sharing his struggles as a 23-year-old who "constantly feels like he’s either flying or drowning."

"The truth is even with so much success i still find it hard to not feel like I'm failing," Mendes wrote, "the truth is I'm ALSO okay... I like to think that maybe me saying this might resonate with some people."

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Thursday 06 July 2023

Shawn Mendes

Discover more in Hamburg

Sylvesterallee 10 22525 Hamburg, Germany

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Tour name: Wonder: The World Tour

Shawn Mendes - Wonder: The World Tour Hamburg, Germany - Barclays Arena July 6, 2023

Concert in your area for Pop , Rock , Funk & Soul , and Folk & Blues .

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BILLBOARD ’S 2024 40 UNDER 40 LIST REVEALED

Culture-shifting label pros, enterprising managers, executives on tech’s cutting edge and more highlight billboard ’s annual celebration of the music business’ young leaders, raymond acosta, head of talent management, habibi management.

Acosta oversees Habibi, the management company representing clients including Karol G, Grupo Frontera, Eladio Carrión, Mora and Lyanno. “My main daily goal is to identify each artist’s DNA so we can strategize properly,” says Acosta, 39. Habibi guided Karol G’s banner 2023, which included a sold-out stadium tour and her historic Grammy-winning, chart-topping album, Mañana Será Bonito . Says Acosta: “We are paving the way for future Latin artists who will no longer need to compromise their cultural identity to break through in this industry and reach the top.”

My favorite piece of merch I own is

“karol g’s collab with crocs. the mega crush crocs are iconic.”.

Travis Shinn

Ramon Alvarez-Smikle

Executive vp/head of digital marketing, interscope records.

For Alvarez-Smikle, who oversees digital marketing for Kendrick Lamar, J. Cole, Playboi Carti, Juice WRLD, JID and the rest of Interscope Geffen A&M’s hip-hop and R&B roster, understanding today’s niche online communities is essential. “Authentic content and storytelling has always been so important, and I’m excited that it’s once again in the forefront of the digital conversation,” the 33-year-old executive says. “I’m also incredibly excited by the amount of thought being put into fan spaces and unique communities online for fans to gather around common interests.”

The best advice I’ve received is

“ ‘luck is opportunity meets preparedness.’ one of my music business professors at columbia college chicago told me that.”.

Photographed by Michael Tyrone Delaney

Tyler Arnold

Mercury records.

When Republic Records offered Tyler Arnold a full-time assistant role five months into his six-month internship with the label in 2014, taking it was “a no-brainer” — even if it meant dropping out of Northeastern University one year before graduating. “This is my dream,” Arnold recalls thinking. “I have to go for it.” Arnold quickly became an A&R executive extraordinaire: His first signing to the label, in 2015, was a young Post Malone (“I signed him on my 23rd birthday,” Arnold recalls); his second was superproducer Metro Boomin in late 2016. By 2020, Arnold was Republic’s executive vp of A&R. “I really loved discovering music in high school and college, finding new artists and seeing them grow,” he says. “I also wanted to work really closely with the artists, and I felt like A&R, if you do it right, there’s such a personal connection that you can build.” Today, the fast-rising executive is applying that same mentality as president of Mercury Records, the Republic division that relaunched in April 2022 with major names like Post and Noah Kahan and strategic partnerships with Big Loud (Morgan Wallen) and Imperial Music (Bo Burnham). And though Arnold says he wasn’t sure he was ready to head a label, “I wanted to grow as an executive.” Read the full profile on Tyler Arnold here.

Courtesy of Messina Touring

Nicholas Ayoub

Director of digital marketing, messina touring group.

Ayoub has handled digital marketing for massive recent tours, including The Lumineers, Shawn Mendes and Taylor Swift, whose The Eras Tour, Billboard estimates, earned over $900 million in 2023. The 29-year-old also led digital strategy for Ed Sheeran’s Mathematics Tour, which has sold nearly 6 million tickets since its 2022 launch. He hopes the industry addresses equitable ticketing soon and that legislation will “help get tickets into the hands of fans with less stress [and] confusion and at a fair, transparent value.”

“An Ed Sheeran shirt I bought in 2011. It’ll always be a reminder of where I started and why I do what I do.”

Apple music, glenne azoff, director of artist services.

“It’s such a challenging time to be an artist,” says Azoff, who with Apple’s tools helps artists “cut through” and reach their audiences. As Apple Music’s director of artist services, Azoff — the daughter-in-law of legendary music mogul Irving Azoff — also works with the likes of Rihanna and Usher and their teams to strategize “major music milestones” like the Apple Music Super Bowl Halftime Show. “From building out new music campaigns to planning major [events], we’re there, collaborating closely with artists and their teams to bring valuable partnerships to life across the Apple ecosystem,” the 34-year-old says.

Ten years ago, I was

“working at caa, considering a job offer to go ‘do music’ at a startup in venice [calif.] called snapchat.”.

Justin Bettman

Senior vp of creative

Sony music publishing.

Promoted to senior vp of creative in 2024 after nearly a decade at Sony Music Publishing, Bral identifies, signs and advocates for the publisher’s talent — and helps its writers “build an annuity that will pay them for many years to come.” Bral, 33, is particularly proud that SMP, with its roster including Noah Kahan, Dan Nigro (Olivia Rodrigo) and Rob Bisel (SZA), represented writers in every Big Four category at the 2024 Grammys.

“My By the Way -era Red Hot Chili Peppers T-shirt. RHCP were some of my first musical heroes and helped lead me down the path to where I am today.”

Courtesy of Callender

Wasserman Music

With his clients — who include Jack Harlow, Brent Faiyaz, PJ Morton, Jpegmafia and FERG — the 39-year-old Callender (who professionally only goes by his surname) aims to “bring their music to life, foster long-term careers and forge meaningful connections with fans.” Take Harlow, who sold out arenas nationwide in 2022 and scored his third Hot 100 No. 1 in 2023 but continued to honor his Kentucky roots with five sold-out arena shows last year in the state and his inaugural Gazebo Festival, which debuted in Louisville in May.

If I wasn’t working in the music business, I’d be

“a guidance counselor helping kids to see their full potential and be excited for all of the amazing possibilities the future can hold.”.

Courtesy of Rolling Loud

Tariq Cherif

Co-founder/co-ceo, rolling loud, founder/ceo.

Since its 2015 inception, Rolling Loud has grown from buzzy Miami festival into global hip-hop powerhouse, launching new iterations of its multiday rap event in Portugal, Australia, Thailand and beyond. “My core mission is to bring happiness to millions of people worldwide while promoting hip-hop culture,” says Cherif, 34. Apart from running Rolling Loud alongside co-founder Matt Zingler, Cherif also launched the label TC Music. He’s committed to making the industry more equitable as a member of the Black Music Action Coalition’s Executive Leadership Council.

“A young concert promoter, five years deep in the game, figuring out how to scale my business.”

Ashley Caroline

Dan Chertoff

Senior vp of a&r, rca records.

Chertoff’s diverse RCA roster includes The Red Clay Strays, singer-songwriter Alex G (signed by the 38-year-old executive in January) and breakout country star Tyler Childers, whom Chertoff signed in 2019 and who enjoyed a pivotal 2023 with his album Rustin’ in the Rain , which scored five Grammy nods and yielded the breakout country star’s Hot 100 debut, “In Your Love.” “You wake up and go to sleep thinking about your artists and what needs to be accomplished for them each day to help them achieve their goals,” Chertoff says.

“Working my first career A&R gig at Canvasback/Atlantic Records, where I signed my first artist: the band alt-J.”

Courtesy of RIAA

Senior vp of federal public policy

The political strategist and Washington, D.C., lobbyist straddles the disparate worlds of recording studios and Capitol Hill — and explains to policymakers “how government actions affect day-to-day life for artists and industry workers,” he says. As artificial intelligence (AI) proliferates, Clees, 35, is attempting to put guard rails in place, including through his work on the No AI Fraud Act, which was introduced in January. “It is always thrilling and humbling to see an idea you helped to craft be debated on Capitol Hill,” Clees says, calling the bill “something that is going to matter for a long time.”

“A signed Andrew W.K. poster on my wall that says, ‘Music is worth living for.’ ”

Read more about Clees’ work at the intersection of AI and music here.

Isaac Marley Morgan

Vp of A&R

Secretly group.

At Jon Coombs’ wedding in 2017, Angel Olsen performed her song “Some Things Cosmic.” Several years prior, it was the first song by the singer-songwriter that Coombs had ever heard, and it was, he recalls, “a true game-changer for me, personally.” It was a game-changer for Olsen, too: After Coombs heard it, the A&R executive signed her to the Secretly Group sublabel Jagjaguwar. As vp of A&R for Secretly Group — which, in addition to Jagjaguwar, encompasses Dead Oceans, Secretly Canadian, Saddest Factory Records and Secretly Publishing — Coombs has shaped the face of indie music today from Olsen, his first signee, through many others now including Mitski, Faye Webster and Mustafa. It all might’ve seemed unlikely for Coombs, now 38, who as a kid growing up in southern Indiana pored over the thank-you’s in the liner notes of the CDs he bought with his allowance. “I was just like, ‘OK, sure, Mom and Dad.’ But then it was like, ‘Everyone at label name,’ ” he says. “That’s when I started to connect the dots — there’s labels. I started getting fascinated with label culture.”

Mauricio Santana/Getty Images

He first noticed Bloomington, Ind.-based Secretly Canadian on the back of The Impossible Shapes’ 2003 album, We Like It Wild , and ended up interning at Secretly Distribution while a student at Indiana University. A series of pivotal events followed: Shortly before Coombs graduated, Bon Iver released the seminal For Emma, Forever Ago on Jagjaguwar (already affiliated with Secretly Canadian; the Secretly Group moniker would come later); a key employee on Secretly Group’s small staff departed; and Coombs landed a job there. He hasn’t left. Back then, Coombs wore “a lot of hats” — something he still points to as a benefit of working at an indie label, for those starting out in the industry — but once he moved to New York in 2010 to open the label’s office in the city, he gravitated toward project management, A&R and synch licensing. In the mid-2010s, Coombs was also heavily involved in launching Secretly’s publishing division. But regardless of his role or which artist on the label group’s eclectic roster he’s working with, Coombs says his guiding principle has been “championing the unobvious.” Today, Secretly’s artists are among the indie world’s most visible. Phoebe Bridgers recently opened dates on Taylor Swift’s The Eras Tour, genre-melding trio Khruangbin plays to sizable crowds around the world, and Mitski and Webster both went viral on TikTok in 2023. (Mitski’s “My Love Mine All Mine” spent a record six weeks atop the TikTok Billboard Top 50 chart last fall.) “It shows that maybe there’s room for more voices — for more adventurous music in the mainstream,” Coombs says when reflecting on the label group’s crossover successes. “Audiences are excited for adventurous songwriters — and that’s what we excel at.” —Eric Renner Brown

Courtesy of Lindsay Dworman

Lindsay Dworman

Director of global touring, aeg presents.

Dworman’s strong year included working on tours for Maggie Rogers, Caroline Polachek and Declan McKenna — plus serving as talent buyer for the inaugural Re:SET concert series, a new festival format where daily bills headlined by boygenius, LCD Soundsystem and Steve Lacy rotated among three markets every weekend for four consecutive weekends. The 31-year-old’s 2024 highlight is her work with British band The Last Dinner Party: “Just seeing how they’ve just taken off and grown … I think it’s really, really special with them.”

“Jeff Frasco at CAA was always adamant that every email should be responded to within 24 hours.”

Courtesy of Soundful

Diaa El All

With Soundful, El All is facilitating a future where AI helps, rather than replaces, songwriters. The company prioritizes consent and compensation for artists, whether hosting camps to teach musicians how to write alongside the generative-AI beatmaker or teaming with Starrah, 3LAU and Kaskade on the launch of Soundful Collabs, which El All says lets users create tracks mirroring artists’ styles “while offering an ethical path for content monetization.” For El All, 35, training AI models on musicians’ copyrights is essential; to that end, he got Soundful certified by nonprofit Fairly Trained.

“Building a product somewhere that helps dismantle barriers to entry across various industries.”

Read more about El All’s work at the intersection of AI and music here.

Mariah Long

Zach Friedman

Co-president, 10k projects, homemade projects.

Friedman, who joined 10K in 2022 after the company purchased his Homemade Projects label with Tony Talamo, calls working with breakthrough 10K artist Ice Spice and her team “incredibly rewarding” while also citing the success of Artemas’ “I Like the Way You Kiss Me,” which peaked at No. 12 on the Hot 100 in April. “On the business side, having Warner Music Group as our new partners has been a milestone moment,” adds Friedman, 32, of the deal that made 10K a stand-alone label under the WMG umbrella.

“I know he didn’t coin the phrase, but [10K founder and CEO] Elliot Grainge is always saying, ‘A bird in the hand is worth two in the bush,’ which has really helped me through the years.”

Darrell Ann

Miles Gersh

Warner records.

For Gersh, who handles day-to-day A&R duties for Zach Bryan, the past year’s highlight was watching the country-rocker’s meteoric rise, including topping the Billboard 200 and the Hot 100. “I try to identify the best unsigned artists in the world and do what it takes to help them reach their potential,” says Gersh, 29, who’s also an A&R executive for Veeze, Bella Poarch and Pecos & The Rooftops, among others. “A lot of the job is working inside our building and collaborating across departments to fulfill the artists’ vision.”

“Playing for the Lakers.”

Joe giordano jr., vp of stadium, arena and theater alliance, oak view group.

A veteran of arenas including BOK Center in Tulsa, Okla., Giordano oversees Oak View Group’s Stadium, Arena and Theater Alliance, the invitation-only member organization representing best-in-class venues in major markets. “Our philosophy is ‘Book together, buy together, sell together and think together,’ ” says the 34-year-old, who facilitates idea-sharing among alliance members to “make sure they get their [return on investment] in terms of booking, marketing, sponsorships and data points.”

“Going to culinary school and cooking. My wife and I love The Bear and other cooking shows.”

Jonathan Weiner

David Goldsen

Senior vp of north america a&r, warner chappell music.

“Hits come and go, but I’ve always viewed being a music publisher as an art of patience and longevity,” says the 37-year-old Goldsen, whose roster includes Zach Bryan and Mitski. In September 2023, the former’s Kacey Musgraves duet, “I Remember Everything,” debuted at No. 1 on the Hot 100 with the help of streaming and social media — just one month before the latter debuted on the chart with “My Love Mine All Mine” in October.

The best concert I’ve seen is

“all of the rage against the machine shows i went to, from coachella to rock the bells, when they reunited in 2007.”, bighit music.

After one-and-a-half “transformative” years as part of HYBE chairman Bang Si-Hyuk’s corporate staff, Jang, 36, applied his learnings to the solo projects of six BTS members in 2023, for which he oversaw budgeting, team selection, overall creative vision and strategy, and more. Among the results: With “Like Crazy,” Jimin became the first K-pop soloist to top the Hot 100, and Jung Kook’s huge Golden opening week set a record for the biggest week for an album (210,000 equivalent album units) by a Korean singer.

“Working for a sports team. Funny enough, being in artist management now feels like a parallel universe — just a different kind of stage.”

Dalvin Adams

Rachelle Jean-Louis

Co-founder/manager, tell your friends.

Tell Your Friends’ roster includes Victoria Monét, whose five-year journey from go-to songwriter (Ariana Grande) to solo star landed her three Grammys in February, including best new artist. “Each creative I work with, I identify with some piece of their story personally and figure out the best ways to get their art to the world, with hopes it helps others that identify with them, too,” says Jean-Louis, 33. “From idea to execution, I’m building talented, dedicated teams around artists like Victoria and laying the foundation of a sustainable business.”

“Beyoncé. Most recently, Renaissance . But I’ve seen multiple shows of hers, multiple times… they’ve all been incredible in their own ways.”

Bryan Berry

Moody Jones

Gm of empire dance.

Jones’ mission of building EMPIRE’s presence in the dance space includes signing and developing talent, marketing the genre to new audiences and overseeing the company’s dance department. EMPIRE acquired the influential Dirtybird label in 2022 — and, in 2023, guided it to its biggest streaming year ever. Jones, 36, executive-produced the company’s African/dance crossover album, House of EMPIRE , which featured African artists including Fireboy DML, Kizz Daniel and Black Sherif. He says he’s excited about artists from across genres “using dance music to enter new dancefloors and reach broader audiences.”

“An actor. It would be cool to live a different life every six months.”

Joseph khoury, senior vp of a&r and marketing, atlantic records.

Khoury, 35, says he connects artists with “opportunities across film, TV, sports and video games, while also doing A&R and marketing for Atlantic’s soundtrack projects.” And Atlantic had an impressive 2023 in the soundtrack space: Barbie: The Album debuted at No. 2 on the Billboard 200, while Aurora , the album that accompanied the Amazon series Daisy Jones & The Six , launched atop Billboard ’s Soundtracks chart. Khoury helped produce both.

“At the range trying to live out my Happy Gilmore fantasy — or head coach of the Philadelphia Eagles.”

Courtesy of Rock Paper Scissors

Meng Ru Kuok

Caldecott music group.

BandLab Technologies surprised the music industry when then-unknown teenager d4vd used its browser-based digital audio workstation to make 2022’s “Romantic Homicide” — which joined Spotify’s Billions Club in March — but many young music-makers have been utilizing the playful, user-friendly tool since its inception in 2015. BandLab is just one of the brands under the aegis of multisector investor and operator Caldecott Music Group, which also includes NME Networks — whose print relaunch of NME Kuok, 35, cites as a 2023 highlight — and Vista Musical Instruments.

“Enjoying a cold drink on a beach in the Maldives after a midafternoon nap.”

Read more about Kuok’s work at the intersection of AI and music here.

James Kurczaba

Peter Kurczaba

Senior director of creative sync, primary wave music.

In his role, Kurczaba maintains relationships with external parties like music supervisors while collaborating with creatives “to create new reimaginations in the form of covers and remixes for our catalog, specifically with synch licensing opportunities in mind.” Last year, his team placed Ed Sheeran’s “A Beautiful Game,” co-written by Primary Wave’s Foy Vance, in Ted Lasso — and the track won an Emmy Award for outstanding original music and lyrics. “It was such a triumph the song made it over the finish line and was used in the season finale in a pivotal, heartwarming scene,” says Kurczaba, 32.

“Taylor Swift at SoFi Stadium in L.A. She has such an admirable respect and dedication to her craft and her fans.”

Austin Gomez

Justin Macchio

Senior vp of marketing.

As head of AWAL’s artist marketing team, Macchio, 35, collaborates with a global crew to lead campaigns for select artists — notably genre-defying singer-songwriter Laufey, whose Bewitched debuted in the top 25 of the Billboard 200 in September, became the biggest jazz album debut in Spotify history and won a Grammy. Her success — along with that of other AWAL artists like Djo — affirms his belief that “there is still incredible value in artist development, connecting with a core fan base and building fans one by one from the ground up.”

“Write every email like it’s being read aloud in a courtroom.”

Joshua Black Wilkins

Alex Maxwell

Vp of touring, live nation.

Maxwell, 37, saw her Spotify Wrapped come to life last year as she promoted shows around the world for her favorite artists. Some of her highlights: Noah Kahan’s sets for 25,000 people over two nights at the Sidney Myer Music Bowl in Melbourne, Australia; Jack Harlow’s in-the-round performance at E.A. Diddle Arena in Bowling Green, Ky.; and Tyler Childers’ show at the Los Angeles-area Forum, a “spiritual experience” for Maxwell with personal significance. “My parents met at the venue in 1985,” she says. “Quite literally, I wouldn’t exist without the Forum.”

“One year into booking the Troubadour and not taking a moment of it for granted.”

Bizarro Live Entertainment/Marketing

Daniel Merino

Partner/promoter, bizarro live entertainment.

Merino started at Bizarro, the Chile-based promoter that operates in several South American countries, at 19, working security and handing out wristbands, which helped him “have a broader view of the business today” as he leads the company’s booking and operations. Bizarro’s recent events include five sold-out stadium shows by Karol G in Chile and Peru and booking and producing the Viña del Mar Festival, where Merino, 34, is executive producer (and which this year featured Andrea Bocelli onstage with 130 musicians).

“Elton John in Rio de Janeiro under torrential rain. It was magical to sing and dance to those songs in a unique atmosphere.”

CeCe Dawson

Mandelyn Monchick

Artist manager, red light management.

As the “center of the wheel” of Lainey Wilson’s management team, Monchick says, “My job is to keep the wheel turning and keep everyone accountable, motivated and passionate about what and who we’re working for.” If Wilson’s success is any gauge, Monchick, 30, is doing her job well. Wilson’s Bell Bottom Country won “the trifecta”: the Academy of Country Music Awards’ album of the year, the Country Music Association Awards’ album of the year and the Grammys’ best country album. “To witness it being recognized at this caliber was more than we could’ve imagined,” Monchick says.

“Finishing up my sophomore year of college, heading out to work on a ranch in Jackson Hole, Wyo., for the summer.”

Abigail Ross

Lillia Parsa

Capitol music group.

Across Lillia Parsa’s six-year A&R run at Universal Music Publishing Group, where she rose to senior vp of A&R, her impressive achievements included discovering songwriting phenom Nija Charles and developing writer-producers Blake Slatkin and Omer Fedi into the top hit-makers they are today. “I never really thought about leaving publishing and going to the label side,” the 31-year-old says. “I loved it, and I was super proud of being a publisher.” But others at UMPG’s parent company, Universal Music Group, had noticed Parsa’s accomplishments — and amid UMG’s recent restructuring, Interscope Records CEO John Janick reached out with a career-altering opportunity: becoming president of Capitol Music Group. Parsa took the leap, but her presidency comes amid major changes at UMG — among them, a major shake-up of the company’s recorded-music division. So far, Parsa has risen to the challenge of leading the reorientation of the eminent 80-year-old label — now home to influential artists like Ice Spice, Maggie Rogers, Doechii and Troye Sivan — while keeping her love of creative A&R at her core.

Theo Wargo/Getty Images

How were you recruited for this role? I was nearing the end of my deal at UMPG, and I’ve always admired Janick. When he told me about this position … he said, “I think you have all the tools for this. Come and try it.” From there, it all happened very fast. When he told me that I would be working closely with Tom [March, Capitol chairman/CEO], I thought it would be a cool way to enter the label system. In your new role, how involved are you with A&R and creative work? When you get into this new role, people assume you will take a step back. But I feel that in the way I’ve been positioned in this role, I can stay creative. Obviously, there’s more responsibility and leadership, too, but it’s funny: As I’ve been meeting potential artists and managers, they ask, “Is there a day-to-day on this?” And I’m like, “Yeah, me.” I always want to do it. How did working in publishing affect the way you approach recorded music? Working in publishing was a cheat code. As a publisher, I would go meet with every label, every A&R. I got to see how different A&Rs pitched their artists in ways label A&Rs didn’t get to see. I got a really good bird’s-eye view of the industry, including how our competitors maneuver. It’s also so helpful to be close to writers and producers. They are a great sounding board for me when I’m working with the artists signed to Capitol. Publishing really trained my ear and gave me a network of valuable relationships, and those relationships don’t die after six years working with them. In a weird way, I’ve gotten even closer to some of my former clients. —Kristin Robinson

Alessandro Martino/Sony Music Latin

John Eddie Pérez

Senior director of a&r, sony music u.s. latin.

As senior director of A&R, Pérez helped assemble a roster of “AAA-level” artists including Manuel Turizo, Anuel AA, Young Miko and Fuerza Regida to be part of Marshmello’s first-ever Latin album. “We were able to gather multiple artists into one project and be successful,” the Miami-based executive, 35, says of the DJ-producer’s Sugar Papi , which debuted at No. 9 on Top Latin Albums in November. “To have a global artist like Marshmello put his trust in our team to make it happen is priceless.”

“Carrying artist instruments and water bottles. Stay humble.”

Dowan “Star” Wilson

James Rosemond Jr.

Mastermind artists.

Rosemond’s star client, Ice Spice, secured a Dunkin’ campaign in September, which included her own drink and a commercial with Ben Affleck that aired during the 2023 MTV Video Music Awards, where the 24-year-old rapper won best new artist. He says he also helped her secure her “ideal film debut role” in Spike Lee’s forthcoming High and Low . Rosemond, 32, also manages Ice’s producer, RIOTUSA, who signed a Warner Chappell Music publishing deal in June and won top producer of the year at the 2023 BMI R&B/Hip-Hop Awards.

“Ice Spice Chia Pet.”

Sophia sansone, managing partner, make wake artists.

As Luke Combs’ day-to-day manager, Sansone, 29, is involved with every aspect of the country superstar’s business, from tour routing and merchandising to sponsorships and media; she calls Combs’ “Fast Car” Grammys performance with Tracy Chapman “a really special moment for our team.” But as Make Wake managing partner, Sansone’s role goes far beyond Combs, encompassing strategic planning for the firm’s 21 clients and employee management.

“[From my grandpa]: No matter the role, no matter the title, you respect and treat everyone equally.”

George Quann

Pete Simmons

Head of a&r, u.k., universal music publishing group.

The London-based Simmons strives to “find and sign the best new songwriters and help them be in the best possible position to make the best possible music.” This year, he “signed my friend Fred again..,” the U.K. dance artist who has become a touring force and won the 2024 Grammy for best dance/electronic album. “He is someone I’ve been very close with for a long time and someone who I believe is a once-in-a-generation songwriter,” says Simmons, 31. “It means the world to represent him and his songs.”

“The Prodigy at Milton Keynes Bowl when I was 15. Changed my life. That is how you do it.”

Piers Adams

Tom Skoglund

Full stop management.

Skoglund feels “lucky” to be on the management teams for Harry Styles and Tate McRae: “I get to work alongside the greatest artists in the world, helping them realize and expand upon their wildest dreams,” the 36-year-old says. For McRae, those dreams included a top five Hot 100 hit with “Greedy,” which peaked at No. 3 in January; making her Saturday Night Live musical guest debut; and embarking on a world tour. Says Skoglund: “Her insatiable drive fuels our entire team daily.”

“An analyst doing forensic accounting consulting for hedge funds in New York.”

Devin J. Dilmore

Justin Spagg

Senior vp of production, operations and experience, insomniac events.

Spagg works primarily on Insomniac’s flagship festival, EDC Las Vegas, and the promoter’s EDC Orlando in Florida, which together in 2023 marked the largest EDC events in the company’s 30-year history. He also oversees the nearly 60 full-time employees who plan and execute Insomniac’s event portfolio. “Given the dynamic nature of this industry and the logistics of temporary event setups,” says Spagg, 36, “I often find myself devising strategies to overcome all of the challenges involved, all with the ultimate goal of crafting unforgettable experiences for all attendees.”

“Daft Punk Alive Tour shirt. I was lucky enough to see them twice on that tour.”

Catherine Powell

Kaleb Steele

Tour operations, parkwood entertainment.

“Mrs. Carter and our team at Parkwood really take pride in her renowned touring legacy and look to bring an incredible show to life and create something that you’ve never experienced,” says Steele, who leads Parkwood’s touring operations, including for Beyoncé’s blockbuster 2023 Renaissance tour, one of the highest-grossing — and most logistically complex — treks ever. “Concerts are not just about hearing your favorite songs live anymore,” the 32-year-old adds. “They have become traveling theaters on the road at a massive scale.”

“2006, Bon Jovi, Have a Nice Day tour. I was a kid from Kentucky and got to see a real-life rock star.”

Ebru Yildiz

Emily Stephenson

Downtown music publishing.

“I view my job as ensuring that our company is set up in a way to best serve the songs and rights owners that we have the honor of representing,” says the Nashville-based Stephenson, 34, who has signed The National and Spirit Music Group, among others, since assuming her current role in January 2023. Lately, she has been contemplating how to adopt AI: “We have to make sure we protect the way AI licenses, uses and reimagines original work but also embrace the improvements it can bring to productivity, rights management and creativity.”

“Protect your work/life balance.”

Zaawadi Kalem

Osita “Duke” Ugeh

Duke concept.

Today, Osita “Duke” Ugeh is a pivotal behind-the-scenes player for the biggest Afrobeats concerts in the United States — but his fascination with live music dates back to his youth. Growing up in Asaba, Nigeria, Ugeh used his training in classical and liturgical music to write and play music in church and train choirs. While studying electrical engineering at Nigeria’s Madonna University, he organized shows and parties, falling in love with “putting events together for people to attend.” Upon graduation, Ugeh started Duke Entertainment in 2008, but “met a lot of hurdles” producing concerts in Asaba and Calabar, so he opted for a steadier career in Lagos as a technical support engineer. Moving to New York in 2011 rekindled Ugeh’s interest in promoting shows: He found the quality of local Afrobeats concerts lacking. An engineer’s job “is to perform solutions for any issue,” explains Ugeh, 38. With most Afrobeats shows relegated to places like warehouses, he founded Duke Concept in 2013 “to put Afrobeats in proper venues and on main stages.” In the decade since, he has succeeded and then some. Duke Concept has independently produced and promoted shows and tours for emerging and established Afrobeats artists like Burna Boy, Davido, Fireboy DML, Asake and Olamide. In April 2022, Duke Concept produced Burna Boy’s concert at New York’s Madison Square Garden — where he became the first Nigerian act to headline the legendary venue. “It’s mind-blowing to see how far we’ve gone,” he marvels the day after Davido’s headlining Garden show in April, which he proudly declares “was a 100% Duke Concept production, no partnerships involved.”

Gbenga Awotunde

Ugeh’s African heritage and long-standing relationships with Afrobeats artists have also established him as a leader in a live Afrobeats market where, he fears, some major companies are investing due to the music’s popularity but without “actually [understanding] the culture”; the crowds may have diversified, but the core audience remains predominantly African, he says. Now Duke Concept is expanding into the festival market — while maintaining Ugeh’s broader vision to cater to the larger African diaspora. In April 2023, it launched Tribeville in Houston with Adekunle Gold, Simi, Oxlade and more; the festival will return in July with Davido as headliner. The promoter added two Washington, D.C., festivals this spring: Rolling Cocoa (now rebranding as Golden Cocoa) and Colors of the East, which featured lineups of Ghanaian and East African artists respectively. (The latter event was ultimately postponed.) “There’s more music from Africa than just Nigerian music,” Ugeh says. Going forward, he has his eyes set on the gospel space — “Gospel music is an integral part of African culture that has not been celebrated enough,” he says — along with hip-hop and R&B. Ugeh’s big dreams for Duke Concept don’t stop there: “The next goal is for the company to go public,” he says. “The more financial capacity you have, the more shows you’re able to produce.” —Heran Mamo

David Wander

Chief digital officer.

Wander, 38, leads Roc Nation’s digital department and digital strategy across the company’s verticals — which includes the rollout and promotion of the Roc Nation-produced Super Bowl halftime show, featuring Rihanna in 2023 and Usher in 2024. Elsewhere, he says his work on the campaign for the “Book of HOV” exhibition — the 2023 Brooklyn Public Library celebration of Jay-Z’s life and work — helped spur record-breaking engagement in the form of over 600,000 visitors to the installation and 36,000 new library cards.

“Either a videographer or script supervisor.”

Meava Komenan

Victoria White-Mason

Vp of marketing, columbia records.

The world is White-Mason’s rodeo. The 37-year-old calls spearheading marketing efforts for Beyoncé’s Billboard 200-topping Cowboy Carter “one of the highlights” of her career. “When more established artists [prioritize albums],” she says, “they are effectively changing the marketplace … and actively changing our listening habits in the process.” Additionally, White-Mason assists talent like Chlöe and Halle Bailey in navigating a landscape with more music — and shorter attention spans — than ever.

“Believe it or not, a Harvard Law student! I was studying intellectual property law, thinking I wanted to start my own one-stop shop for music supervision. What can I say? My generation loves a pivot.”

Darrick Williams

Lindsay Williams

Universal music enterprises.

As leader of Universal Music Enterprises’ marketing team, Williams helps make the old new again. In 2023, she oversaw the reissue campaigns for The Beatles’ “Red” and “Blue” compilations, which included the release of “Now and Then,” the Fab Four’s “last” song; the albums returned to the Billboard 200’s top 20 while the single debuted at No. 7 on the Hot 100. Her team also spearheaded the campaign that pushed Brenda Lee’s 1958 holiday classic, “Rockin’ Around the Christmas Tree,” to the top of the Hot 100. “Short-form platforms have transformed catalog,” says Williams, 39. “The age of a release no longer matters.”

“Prince at The Troubadour in 2011. Still in shock I got tickets.”

Contributors Katie Bain, Jeff Benjamin, Eric Renner Brown, Leila Cobo, Hannah Dailey, Kyle Denis, Elizabeth Dilts Marshall, Chris Eggertsen, Griselda Flores, Josh Glicksman, Lyndsey Havens, Steve Knopper, Carl Lamarre, Elias Leight, Heran Mamo, Rebecca Milzoff, Taylor Mims, Gail Mitchell, Melinda Newman, Jessica Nicholson, Glenn Peoples, Kristin Robinson, Andrew Unterberger

Methodology Nominations for Billboard ’s executive lists open no less than 150 days in advance of publication, and a link is sent to press representatives by request before the nomination period. (Please email [email protected] for inclusion on the email list for nomination links and to obtain an editorial calendar.) Billboard ’s 40 Under 40 list was chosen by editors from selected industry sectors, based on factors including, but not limited to, nominations by peers, colleagues and superiors. In addition to information requested with nominations, editors consider industry impact as measured by metrics including, but not limited to, chart, sales and streaming performance as measured by Luminate and social media impressions using data available as of April 2.

Billboard is a part of Penske Media Corporation. © 2024 Billboard Media, LLC. All Rights Reserved.

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