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Liberty London

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Avoid These Tourist Traps In London And Visit These Destinations Instead

O ne of the world's greatest cities, London is packed with tourist attractions so impressive that you'll want to add them all to your itinerary. From the Tower of London to Buckingham Palace to the Churchill War Rooms, the list of unmissable landmarks seems endless. Don't worry, though -- it's possible to visit most of them in just a two-day trip . When you're on a tight schedule, it's important to avoid time- and money-wasting tourist traps in favor of visiting sites that are worthy of your attention. 

Whether it's an overrated and overpriced wax museum, a kitschy dungeon experience, or a super crowded viewpoint, there are many places to avoid visiting in the U.K.'s heady capital. The confusing part? Some of them top multiple lists of must-see attractions. That's where we come in. 

As someone who lived in this captivating English city for six years, I have first-hand knowledge of the biggest tourist traps to avoid when traveling to London. Plus, I can offer more impressive (and often less costly) destinations to visit instead. Don't want to take my word for it? No problem. I combined my first-hand knowledge with reviews and suggestions from other locals to create this list.

Read more: 50 Underrated Tourist Destinations Around The World

Skip Hop-On Hop-Off Bus Tours And Ride A London Bus

While hop-on hop-off bus tours can be a convenient way to explore a big city, they often come with a hefty price tag. If the tour is based in London, you can expect to pay over $50 per adult for a one-day pass. Instead, board a London bus, which will cost less than $7 for a day of travel. Bus fare for one ride is about $2 and the daily cap is under $7. To pay for their ride, visitors must use a contactless card or an Oyster Card, the visitor's version of which can be purchased online and mailed to your home before you leave.

Double-decker London buses offer spectacular city views, with many routes passing right by London's landmark attractions. One of our faves is the historic Routemaster Bus 15, which we suggest boarding at the Tower of London. Hop on at Great Tower Street (Stop TT) and ride west to Charing Cross Station. Be sure to sit up top for the best views along this heritage route -– you can't miss St. Paul's Cathedral and Trafalgar Square. 

Bus 24 is another great option for sightseers. Hop on at Victoria Station and ride it to Camden High Street. Along the way, you'll pass Westminster Abbey, the Horse Guard's Parade, Trafalgar Square, and Downing Street. Grab a bite at Camden Market when you disembark or stay on until you reach Hampstead Heath where you can catch unbeatable views of the city.

Skip Madame Tussauds And Visit Buckingham Palace

It may tout itself as a top London attraction, but Madame Tussauds would be more honest if they said they were the top rip-off site. Booking in advance will save some money -- the standard online rate for an adult begins at just over $47 versus the walk-up price, which begins at almost $60. But that's still a lot of quid to dish out for wandering around an overcrowded and noisy space filled with okay-ish wax replicas of A- and B-list celebs. Yes, it's fun to take photos with the royal family and fool friends into thinking you met them IRL, but is it worth it? We don't think so.

Instead, we suggest visiting Buckingham Palace for a potential King Charles III sighting. Realistically, you probably won't spy a royal outside the palace, but at least you'll see a historic monument up close. Celebrities more your thing? Book a reservation at one of the city's most popular restaurants. Chiltern Firehouse has hosted acting greats Jennifer Lawrence and Bradley Cooper as well as soccer superstar David Beckham. 34 Mayfair is another good bet for great food and celeb spotting. Imelda Staunton and royal family members have all eaten here.

Skip Changing Of The Guard And Visit The Queen's Gallery

While you should add Buckingham Palace to your list of must-see London tourist attractions, you may want to avoid a visit during the Changing of the Guard. This formal ceremony marks the change between the old guard (on-duty soldiers) and new guard (soldiers taking over duty) for the royal palaces. Marching with a band from Wellington Barracks to the Palace, the new guard will arrive at the palace at about 10:45 a.m. A well-known event, this is a big tourist draw, which means you can expect hefty crowds queuing up an hour or more in advance, as well as pickpockets who arrive to take advantage of the chaotic atmosphere. This tourist trap, which takes place every Monday, Wednesday, Friday, and Sunday, is one you'll be happy to miss. Sadly, watching this famed ceremony these days feels more like witnessing an overhyped marching band than it does an esteemed historic ritual.

Instead, ditch the crowds and glimpse art from the Royal Collection in the Queen's Gallery or visit the Royal Mews , where you can see the royal stables and the 260-year-old Gold State Coach used at King Charles III's Coronation. The Mews are open Thursday through Monday from early March to early November. Neighboring St. James Park is another interesting place to visit. One of London's famed Royal Parks, it is bordered by three palaces and boasts a fabulous view of Buckingham Palace in particular.

Skip Platform 9 ¾ At King's Cross Station And Visit Warner Brothers Studio Tour London

If you're traveling with a Harry Potter-obsessed kid, you may want to visit Platform 9 ¾ at King's Cross Station. But if you're alone, or with other adults who couldn't care less, we advise you to skip this overrated tourist trap. If you're already planning to be in King's Cross Station and have time to scope out this attraction, that's one thing; but if you're traveling there with the sole purpose of visiting this site, think twice. 

Set between platforms 9 and 10 (obvs) this point of interest includes nothing but a brick wall denoted with a sign. Stuck into the wall is part of a trolley loaded with fake suitcases and an empty owl cage. Those hoping for a quick photo and to score some Potter swag will be pleased;  the Harry Potter Shop at Platform 9 ¾ is open daily, even on bank holidays, and it sells everything from wands to clothes to makeup. 

For those who'd rather have an unforgettable and truly magical Harry Potter experience, though, head to Warner Brothers Studio Tour London -- The Making of Harry Potter in nearby Leavesden. Instead of merely looking at a wall, visitors can board the Hogwarts Express, "fly" on a broomstick, walk through the Great Hall, and explore the Forbidden Forest. Step foot in Diagon Alley, try a Butterbeer, or check out some of the film's famous props and costumes. You won't be sorry you visited.

Skip London Dungeon And Visit The Tower Of London

No matter how much the kids beg you to visit the London Dungeon, stay strong and just say "no." This kitschy tourist trap is a waste of your hard-earned money (tickets start at over $37 for adults) and it's so hokey you'll roll your eyes more times than you can count on both hands. This pitiful attraction is peppered with costume-clad actors who like to scream and cackle and its two rides (the Drop Dead: Drop Ride and the Tyrant Boat Ride) will make you wish you were at Walt Disney World; even "It's a Small World" would be more enjoyable. An escape room has also been added to increase the venue's income stream –- it costs $153 for a private game for six people.

Want a historic experience with a side of chills? Head to the Tower of London instead. There, you can tour the Torture at the Tower Exhibition, where you can get up close and personal with the stretching machine (a.k.a. the rack) and other ancient torture devices in the Lower Wakefield Tower. The Bloody Tower is another point of interest you won't want to miss. The most infamous prison on the grounds, this is where you'll learn about the alleged murder of two young princes -– Edward V and his little brother Richard –- by their uncle, Richard III.

Skip The London Bridge Experience And Visit Churchill War Rooms

Looking for a good spooking? Do yourself a favor and skip The London Bridge Experience. A tourist trap designed to bring the city's macabre history to life with the help of actors with a penchant for jump scares, you can expect to meet zombie-like versions of ghastly heavyweights Jack the Ripper and William Wallace during your visit. Tickets cost about $37 for the experience, which takes anywhere between 35 and 50 minutes. That means you could be spending more than $1 a minute. Entry fees also include a trip to the London Tombs, deemed the U.K.'s "best scare attraction," according to their site . Zombified dentists, doctors, and creepy clowns await visitors in the lower vaults of this venue, ready to pounce and scream in your face.

Instead, we suggest visiting the Churchill War Rooms. Also located underground, this fascinating historic facility is part of the Imperial War Museums. Located in the basement of Whitehall, this once-secret complex was used by former Prime Minister Winston Churchill, top government ministers, and military planners to conduct meetings and develop plans during the country's war effort during World War II. Known as the Cabinet War Rooms, this clandestine spot was used daily during the war, until August 16, 1945. Or experience that stomach drop feeling by walking the glass floors at Tower Bridge. Set nearly 138 feet above the Thames, the views are both terrifying and impressive. Tickets cost under $16 per adult. 

Skip The Sherlock Holmes Museum And Visit The Sherlock Holmes Pub

We don't recommend visiting the Sherlock Holmes Museum unless you have a detective-obsessed kid who doesn't realize that the famed character is fictional. Set inside a Georgian townhouse at 221B Baker Street in Marylebone, this four-story museum has been open since 1990. Inside lie antique furnishings mentioned in the books and pretty creepy-looking mannequins. Tickets cost over $21 which isn't exorbitant, especially for London, but considering you won't be there long (the museum's quite small), this seems a bit of a waste.

Instead, head to The Sherlock Holmes  in St James. Self-described as a "Victorian-themed public house," this watering hole features a recreated version of the famed fictional detective's apartment upstairs. The entire pub is dotted with references to Sir Arthur Conan Doyle's beloved books, making it easy to feel as if you're within the pages. Plus, there's a beer garden –- the museum certainly doesn't have one of those.

Skip The SEA Life London Aquarium And Visit The London Zoo

You'll find everything you'd expect to see at the SEA Life London Aquarium. From penguins to sharks to turtles, they're all there. And as far as aquariums go, this is a pretty good one. But when you're in one of the world's greatest cities that lies on the banks of a river, not an ocean, there are plenty of better things to see. Standard tickets to the Sea Life London Aquarium cost $24 online or $51 at the door. Again, that's pretty on par for London attractions, however, it's a steep price to pay for a tourist trap. 

Instead, visit London Zoo in Regent's Park. The oldest scientific zoo in the world, this family-friendly attraction was opened in 1828 for fellows of the Zoological Society of London. In 1847, the public was invited to visit. Today, the zoo is home to 14,0000 animals including a giant, 425-pound silverback gorilla, Sumatran tigers, and Linne's two-toed sloths. While tickets aren't cheap (an adult will cost about $40 to visit on a weekday), it's easy to spend a whole day here. Or, if you aren't willing to part with that much cash, visit the smaller, and lesser-known, Battersea Park Children's Zoo . Adult tickets are more reasonably priced, at $16. There are over 100 animals at this little zoo, including wallabies, meerkats, otters, and lemurs, and plenty of opportunities to interact with animals like coatis, donkeys, and goats.

Skip The Shard And Visit Level 10 At The Tate Modern

There's no denying that The Shard is impressive. In fact, it's one of the most spectacular buildings in the world . The viewing platform was opened by the queen on February 1, 2013, with the main restaurants (Aqua, Oblix, and Hutong) following suit that summer. Set across the Thames from another bucket-list-worthy London building, the Gherkin, this engineering masterpiece towers 1,016 feet above the city and boasts 11,000 glass panels. 

Dubbed a "vertical city," there's plenty to do inside, like spend serious coin on a meal with a view, or zip up one of the 44 elevators to the viewing platform. That 360-degree view will cost you, though -- about $36, or more if you add a glass of champagne. And if you visit on a day that's rainy or misty (honestly, London is often both of those things), you're basically paying for a ride in a lift.

Instead, head to Level 10 at Tate Modern, where you can enjoy a drink or snack (including sandwiches and salads) while ogling the impressive view of the Thames, St. Paul's Cathedral, the BT Tower, and Blackfriar's Bridge. You won't have to pay a thing unless you choose to grab a bite or a warm cuppa. The Skygarden at 20 Fenchurch Street is another must-visit for a free skyline vista. The highest public garden in London, this leafy space is as stunning as its views are remarkable.

Skip The London Eye And Visit Hamstead Heath

We are well aware that some of you will disagree with this addition to our list of tourist traps to avoid when traveling to London, but hear us out. Yes, the London Eye is iconic. Yes, it offers fantastic views of the city. And yes, it's deemed a top London attraction you won't want to miss . That said, visiting this popular landmark can cause more headaches than enjoyment. First created as a temporary point of interest, this 443-foot-tall, "cantilevered observation wheel" is the largest of its kind in the world, according to its website . And if you catch a ride on one of its 32 pods on a sunny day, you can see up to 25 miles in all directions. The problem is that thousands of others have the same idea, which means you could stand in line for more than two hours on a particularly busy day. Standard tickets start at over $32 online or more than $57 for a walk-up.

Instead, visit Hampstead Heath for a unique city view you probably never knew existed. Parliament Hill stands over 321 feet tall, making it one of the highest natural points in the city. If the weather is ideal, you can see to the Gherkin, St. Paul's Cathedral, and the Houses of Parliament. Speaking of the Gherkin, it's another great spot to enjoy unparalleled views. Grab a drink and snack at Iris Bar at Searcys at the Gherkin , then relax with a side order of stunning vistas.

Skip Harrods And Visit Peter Jones And Liberty

Harrods is to London as the Colosseum is to Rome -– a historic icon that's become synonymous with the city. The world's most famous luxury department store, this Knightsbridge institution is impossible to miss -– it's eight floors tall and an entire block long, not to mention over one million square feet in size. Inside, you'll find 20 restaurants, a beauty salon, a bank, and 300 separate departments selling over 5,000 brands. You'll also see price tags so high you might suffer sticker shock. Due to its notoriety, Harrods is often packed with tourists, making it difficult to enjoy the plush interior.

If you're hoping to shop during your London holiday, there are plenty of excellent places to visit instead. Sloane Square is home to the Peter Jones & Partners department store. Owned by John Lewis, this vast shop is filled with enough enticing merchandise that you'll find it tough to leave empty-handed. Grab a bite at The Top Floor Restaurant (on the 6 th floor) for captivating views of Chelsea and beyond.

Liberty is another recognizable landmark located on Regent Street. A heritage-listed building; this stunning Tudor-style store is as beautiful outside as it is indoors. Built between 1922 and 1924, it is worth a visit, if only to admire the impressive architectural features (the price tags here are also quite shocking).

Our Ranking Methodology

Having lived in London for six years with two young children, I visited pretty much every tourist attraction the city has. From renowned points of interest like the Tower of London to remarkable museums, I've seen the top sightseeing destinations multiple times, including many kitschy tourist traps I wish I'd skipped. To create this list, I used my experiences at these attractions to determine which locales are tourist traps that should be avoided and I included alternatives that are more than worthy of your time and money. I also consulted reviews from other locals and travelers, as well as their tips, to ensure the list is solid.

Read the original article on Explore .

Tourists and Houses of Parliament

IMAGES

  1. Liberty London: All You Need to Know BEFORE You Go (with Photos)

    liberty tour london

  2. Liberty London: UPDATED 2021 All You Need to Know Before You Go (with

    liberty tour london

  3. Liberty London (Londra): AGGIORNATO 2019

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  4. Liberty Life

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  5. Liberty London (Londres) : 2020 Ce qu'il faut savoir pour votre visite

    liberty tour london

  6. Liberty London (Londra): AGGIORNATO 2020

    liberty tour london

COMMENTS

  1. The Liberty Tour

    Tracing the business back to 1875, you'll be guided through the different departments, gaining exclusive insight into the Liberty story and the London landmark we've called home since 1924 - finishing your day with afternoon tea in our secret room, the Heritage Suite. Tickets cost £95July 5thJuly 26th.

  2. Liberty of London Visitor Information Days Out Events

    Founded in 1875, Liberty is much more than just a department store. It's a historic landmark and a cultural institution that has been a fixture of London life for over a century. The store is famous for its unique shopping experience, offering customers a wide range of exotic and beautiful items that you won't find anywhere else.

  3. Liberty London

    Vintage London Bus Tour Including Cruise with London Eye option. 159. Historical Tours. from . $63.25. per adult. 2023. Small-Group Tour: Historical Pub Walking Tour of London ... I've been enjoying Liberty of London as a must see destination each time I'm in London - Read more. Visited May 2023. Traveled with family. Written August 5, 2023 ...

  4. London Guided Tours with Liberty Travel

    Whether you want to soak in the stunning city views from the London Eye or pay a visit to Buckingham Palace, a London guided tour through Liberty Travel gets you the expertise of local guides who know their destinations inside, out. Our travel partners, Globus and Blue-Roads Touring Company tour guides and destination experts connect you with ...

  5. LIBERTY LONDON (2024) All You Need to Know BEFORE You Go ...

    Big Bus London Hop-On Hop-Off Tour and River Cruise. 7,202. Audio Guides. from . £44.00. per adult. Original Harry Potter Locations Tour - London. 2,436. ... The staff are very friendly and helpful. I've been enjoying Liberty of London as a must see destination each time I'm in London - Read more. Visited May 2023. Travelled with family ...

  6. Liberty Tours

    Liberty London. One of London's iconic flagship department stores, a shopping experience inside the Tudor-style building is a must-see, must-do for anyone ticking off London's major spots. ... Covent Garden, and Chinatown, in the heart of London's West End, on this private walking tour of central London's arts, music, shopping, gourmet ...

  7. Liberty Information

    Liberty. Regent Street. London, United Kingdom. W1B 5AH. Submit Request to Customer Services +44 (0)20 3893 3062 Store Telephone Numbers.

  8. LIBERTY LONDON: All You Need to Know BEFORE You Go (with Photos)

    According to Tripadvisor travellers, these are the best ways to experience Liberty London: Trendy Covent Garden and Soho Walk - Private Custom Tour (From S$735.30) London Soho District - Exclusive Guided Walking Tour (From S$149.14) Independent Shopping Tour of London with Private Driver (From S$526.20)

  9. Home of the Cyberpunk 2077 universe

    INTRO. The final stop of the Phantom Liberty Tour is coming to London!Participate in the event and celebrate the launch of Cyberpunk 2077: Phantom Liberty with CD PROJEKT RED Team and our awesome guests such as P. T. Adamczyk, Rat Boy and more! This is the perfect chance to get behind-the-scenes info about the expansion from the CD PROJEKT RED team, snag some awesome goodies, and more!

  10. Liberty London department store

    Head to Liberty London for a shopping experience steeped in British heritage, from its famous mock-Tudor exterior, to the iconic Liberty fabric found inside.. There are a range of products and services available across the department store's six floors, including fashion, homewares, beauty treatments, a food hall and a restaurant.

  11. London Vacation Packages with Airfare 2024

    See historic London Go on a guided tour of the 17th-century St. Paul's Cathedral, where Prince Charles and Lady Diana were married. Then, see the magnificent Crown Jewels at the Tower of London. Down a pint (or two) Head over to Ye Old Cheshire Cheese on Fleet Street, one of the oldest continuously operating pubs in London. Be a Royal enthusiast

  12. Home of the Cyberpunk 2077 universe

    09/23/2023 London departed > CHOOMS! CD PROJEKT RED is going on a global tour with Phantom Liberty! This is your chance to go hands-on with the upcoming spy-thriller expansion for Cyberpunk 2077 before it comes out later this year on September 26th. Read on for the detes, dates, and locations — and see you there!

  13. LIBERTY LONDON Store Tour

    A first-person perspective London walk tour through the Liberty London Regent Street department store, housed in a striking, timber-framed Tudor revival buil...

  14. Liberty (department store)

    Liberty, commonly known as Liberty's, is a luxury department store in London, England.It is located on Great Marlborough Street in the West End of London.The building spans from Carnaby Street on the East to Kingly Street on the West, where it forms a three storey archway over the Northern entrance to the Kingly Street mall that houses the Liberty Clock in its centre.

  15. INSIDE LIBERTY LONDON

    Today take a full tour of the iconic Liberty of London department store. One of London's most luxury places to shop for fashion and home. Super luxury shoppi...

  16. THE 10 BEST Things to Do Near Liberty London

    19-21 Great Marlborough Street The Theatre at The Courthouse Hotel London, London W1F 7HL England. Insider London - Day Tours. 1,225 Reviews. 3rd Floor 207 Regent Street, London W1B 3HH England. The East India Company. 62 Reviews. 7-8 Conduit Street, London W1S 2XF England. MoreYoga - Soho. 7 Reviews.

  17. England Guided Tours

    England Guided Tours with Liberty Travel. From taking a tour of the rolling countryside to London's most vibrant, cosmopolitan streets, an England guided tour gets you the expertise of local guides who know their destinations inside, out. Our travel partners, Globus and Blue-Roads Touring Company tour guides and destination experts connect ...

  18. Liberty London

    Big Bus London Hop-On Hop-Off Tour and River Cruise. 7,205. Audio Guides. from . C$78.39. per adult. Original Harry Potter Locations Tour - London. 2,436. ... The staff are very friendly and helpful. I've been enjoying Liberty of London as a must see destination each time I'm in London - Read more. Visited May 2023. Travelled with family ...

  19. Liberty

    Discover the full range of luxury fabrics, designer clothing, stylish homewares and sumptuous beauty products from Liberty, London's favourite heritage department store. ... Send me the latest news from Liberty via email, including product launches, special offers and information about loyalty points accrued on your purchases. You can ...

  20. Liberty London

    Big Bus London Hop-On Hop-Off Tour and River Cruise. 7,186. Audio Guides. from ₹4,798.09. per adult. 2023. Small-Group Tour: Historical Pub Walking Tour of London ... I have been in Liberty's London many times over the years but had planned a London Christmas lights walk with my husband and our dog so was looking at dog friendly shops and was ...

  21. Liberty Events

    Liberty London hosts exclusive Liberty events, ranging from sewing schools to beauty events. Explore now to discover a new found love. ... Send me the latest news from Liberty via email, including product launches, special offers and information about loyalty points accrued on your purchases. You can unsubscribe at any time.

  22. Avoid These Tourist Traps In London And Visit These Destinations ...

    Standard tickets to the Sea Life London Aquarium cost $24 online or $51 at the door. Again, that's pretty on par for London attractions, however, it's a steep price to pay for a tourist trap.

  23. London To Rome Highlights Costsaver

    The Liberty Travel Experience. At Liberty Travel it's the people who make a difference. Our travel experts craft the perfect trip for every traveler through our award-winning customer service. Real people helping real people. Beside you every step of the way.

  24. Liberty Travel's Guided Tours: Vacation Travel Simplified

    A Liberty Travel consultant or one of our third party independent advisors who are part of our member network, Envoyage will contact you within 1 business day. If you would like to speak to a Liberty Travel consultant or one of our independent advisors now, please call 1-888-343-2128. A non-refundable consulting deposit may be required to start ...