h&m justin bieber purpose tour hoodie

Search for products on our site

• STUCK WITH U
• I FEEL FUNNY
• Accessories

Purpose Sorry T-Shirt

Purpose Tour Crewneck

Purpose Bieber Black Beanie

Bieber Beanie

Today's Digital Daily

site categories

Parent item expand the sub menu, balenciaga spring 2025: high, tall and oversize, golden goose ceo silvio campara talks ipo, strategy, exclusive: christopher esber, 3.paradis and meryll rogge among finalists for andam fashion awards, new justin bieber ‘purpose’ merch dropping despite tour cancellation.

H&M will release new "Purpose" offerings online and in select stores.

• Share this article on Facebook
• Share this article on X
• Share this article on Flipboard
• Share this article on Pin It
• Share this article on Tumblr
• Share this article on Reddit
• Share this article on LinkedIn
• Share this article on WhatsApp
• Share this article on Email
• Print this article
• Share this article on Talk

Justin Bieber may have canceled the rest of his Purpose World Tour, but that won’t stop him from continuing to drop new merchandise for it. H&M revealed that a new line of merch inspired by the singer’s  Stadium Tour collection  is on the way.

Bieber released the look book for his Stadium Tour set — in partnership with merchandise maven Bravado — in May. Just two months later, he reportedly canceled the remaining dates of his tour to refocus his energy on his Christian beliefs. He has since been spotted spending time with various members of Hillsong Church, including Pastor Carl Lentz.

H&M’s upcoming drop follows its previous “The Purpose Tour” collection. The offerings include the usual hoodies, bombers, T-shirts and joggers in red, gray, white and yellow, and will be made available online, as well as in select stores, on Sept. 7.

Bieber has already had quite a few merchandise releases tied to his “Purpose” album, which came out nearly two years ago. He collaborated on a collection with Barneys, tapped  VFiles for a pop-up  and also released  a more affordable line with Forever 21 . Now that he’s off the road, fans can expect this new H&M collab to be the last from his “Purpose” era. Until the next album.

View this post on Instagram A post shared by Justin Bieber (@justinbieber)

More From WWD.com:

Justin Bieber Just Dropped a New ‘Purpose the Stadium Tour’ Look Book

Bravado’s CEO on Breathing New Life Into the Concert T-shirt

VFiles Hosts Justin Bieber ‘Purpose Tour’ Pop-up

Justin Bieber Teams With Forever 21 and Bravado for Purpose Limited-Edition Apparel

Lady Gaga Drops Surprise ‘Joanne’ Merch Lookbook

See The Weeknd’s ‘Starboy’ Pop-up Collection

The Weeknd Drops New Merch Collection, #003

Sign up for WWD news straight to your inbox every day

WWD Recommends

Kim petras wears ‘billion-dollar’ dress in debut as mac’s new global ambassador in 30th anniversary viva glam charity campaign.

• Celebrity News
• By Ty Gaskins

Where Is All of Elizabeth Taylor’s Legendary Jewelry Today & Who Owns It Now? See the Collection Worth Millions [PHOTOS]

• Fashion Scoops
• By Hannah Malach

Manchester City Soccer Club to Open New York Store

• By Jean E. Palmieri

Behind-the-Scenes with Runway Phenom Colin Jones

WWD and Women's Wear Daily are part of Penske Media Corporation. © 2024 Fairchild Publishing, LLC. All Rights Reserved.

Fashion Expand fashion menu

• Fashion Trends
• Fashion Features
• Designer & Luxury
• Ready-To-Wear
• Accessories

Business Expand business menu

• Government & Trade
• Mergers & Acquisitions
• Marketing & Promotion
• Human Resources
• Business Features
• Real Estate

Beauty Expand beauty menu

• Beauty Features

Men's Expand mens menu

• Mens Accessories
• Mens Clothing Furnishings
• Mens Designer Luxury
• Mens Lifestyle
• Mens Retail Business
• Mens Sportswear
• Mens Fashion

Runway Expand runway menu

• Men’s Fall 2024
• Pre-Fall 2024
• Spring Ready-to-Wear 2024
• Fall Couture 2023
• Resort 2024

Denim Expand denim menu

Sustainability expand sustainability menu.

• Environment
• Social Impact

Home/Design Expand home-design menu

• Interior Design
• Architecture

WWD Weekend Expand wwd-weekend menu

Events expand events menu, eye expand eye menu.

• Celebrity Real Estate

Shop Expand shop menu

More expand more menu.

• Fairchild Live
• RetailRx Community

Verify it's you

Please log in.

Justin Bieber Launches Purpose Tour Merch at H&M

By Alyssa Hardy

All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.

At this point, if you're a clothing store and you don't have your own Purpose Tour merch with Justin Bieber, you're clearly missing out. Friday morning, H&M revealed that they'll be joining the long list of retailers who have stocked merchandise collections from Justin Bieber's latest tour. Their collection, however, is the most affordable yet: everything is under $35 (score). In a video on Instagram, the retailer made the announcement with the caption, "Can we keep each other company? 🎶 Tag your most Beliebing friend and extend the #PurposeTour together! Find the #PurposeTourxHM collection online and in selected stores 🙌🏾 #JustinBieber #Belieber #HM"

Instagram content

This content can also be viewed on the site it originates from.

For the first leg of his tour earlier this year, other brands like Pac Sun , Barney's and Urban Outfitters released similar merchandise, all with very successful results. Urban Outfitters even made an announcement that the release boosted their overall sales significantly. This H&M collection looks similar to those we've seen at other retailers, complete with tees and hoodies that say "STAFF" and tops that have Justin's face on them. The collection is available online and in select H&M retailers. The best part about this new merch? You'll be super prepared for the extended tour when it starts back up in March .

Related: Justin Bieber Helped Urban Outfitters in the Most Surprising Way

Check this out:

By Greg Seals

By Jessica Andrews

By Aiyana Ishmael

You Can Now Buy 'Purpose' Tour Merch at H&M

Listen up, because some major merch news is coming your way. On top of the three other stores to buy the singer's swag, Justin Bieber "Purpose" Tour apparel is sold at H&M . I'm talking new designs that are exclusive to the store. What's in the Purpose Tour x H&M Collection , you ask? There's ten new items added, and Beliebers are going to want every single one of them.

Singers selling their own merch is nothing new. Beyonce does it and so does Selena Gomez, but no one's done it quite like this. It all started when Bieber started selling his designs on his website, like most singer's do when they launch a new tour. Then Urban Outfitters wanted a piece of the Biebs . Next came a merch line at Forever 21 and PacSun, and now H&M wants in on the fun too. According to Teen Vogue , the line even boosted Urban Outfitters sales .

According to the site, there are ten new items in the collection. Unlike other stores, you can only buy tops at H&M. They're super trendy though, so you can't go wrong. There's a mix of sweatshirts and graphic tees that are all about the Biebs.

View on Instagram

The prices range from $18 to $35, which is about the same price as the other lines. Of course, you won't be able to find these exact designs anywhere else though. Here's a look at the entire collection, so you can shop accordingly.

1. Black & Red Hoodie

Printed Hooded Sweatshirt, $35, hm.com

This hoodie features different lettering than the other.

2. Classic Grey

Don't let this classic grey front fool you.

Business in the front, party in the back.

3. Justin Forever

Show your true fandom on your sleeves.

4. Tour Date Sweatshirt

Just so you can remember every time Bieber hit the stage.

5. Staff Hoodie

The staff apparel is a common thread through all the collections.

6. Graphic Tee

Printed Crew-Neck T-Shirt, $18, hm.com

There's tee shirts too, for those of you looking to spend less.

7. Purpose Tour Shirt

Simple, sweet, and to the point.

8. Merch Tee

If you're not into the tour, you can always stick to the merch.

9. Bieber Face

Messy hair, don't care.

10. Staff Shirt

This one is the most simple of them all.

If you hurry, you can get them in time for the holidays!

Images: H&M /Instagram, H&M (11)

Shorts & Sunshine ☀️

Find your new favorites.

• Women from $9.99
• Men from $17.99
• Kids from $4.99

Men's Hoodies

Elevate your look. Stay warm yet uncompromised with our hoodies for men. Find practical zip up hoodies for your morning commute. Refresh your outerwear ensemble with a versatile black hoodie. Enhance your weekend uniform with a fleece hoodie. Choose low-key black or grey hoodies. Be your authentic self in a bold graphic hoodie. Brace yourself for that morning run in a zip hoodie and coordinate with your sportswear . Find base layers to combine with a hoodie from our basics .

Oversized Fit Hoodie

Loose Fit Hoodie

• Light beige
• Light gray melange

Loose Fit Hooded Jacket

• Gray melange

• Light purple

DryMove™ Sleeveless Sports Hoodie

Regular Fit Hoodie

• Black/angels
• Black/Harlem
• Cream/Breathe

Loose Fit Printed Hoodie

Oversized Fit Printed Hoodie

• Cream/flower
• Dark brown/Himālaya

• Green/Never Stay Down
• White/Varcity

DryMove™ Regular Fit Sports Hoodie

DryMove™ Sports Hoodie

• Steel blue/Move
• Dark gray/Training Team

Hooded Track Jacket

Oversized Fit Hoodie with Motif

Relaxed Fit Pile Hoodie

Trending right now

• Men's Zip-Up Hoodies
• Graphic Hoodies For Men
• Men's Oversized Hoodies
• Men's Cotton Hoodies
• Beige Hoodies For Men
• Pink Hoodies for Men
• Men's Purple Hoodies & Sweatshirts
• Men's Black Hoodies
• Men's Blue Hoodies
• Men's Gray Hoodies

• Скидки дня
• Справка и помощь
• Адрес доставки Идет загрузка... Ошибка: повторите попытку ОК
• Продажи
• Список отслеживания Развернуть список отслеживаемых товаров Идет загрузка... Войдите в систему , чтобы просмотреть свои сведения о пользователе
• Краткий обзор
• Недавно просмотренные
• Ставки/предложения
• Список отслеживания
• История покупок
• Купить опять
• Объявления о товарах
• Сохраненные запросы поиска
• Сохраненные продавцы
• Сообщения
• Уведомление
• Развернуть корзину Идет загрузка... Произошла ошибка. Чтобы узнать подробнее, посмотрите корзину.

Oops! Looks like we're having trouble connecting to our server.

Refresh your browser window to try again.

Shop the Latest Sneakers

Best sellers.

• Jordan 4 Retro 2024 Military Blue
• Nike Air Force 1 '07 Low Triple White
• Nike Kyrie 8 Orca - DJ6017-001
• Jordan 1 Low Ashen Slate
• Jordan 1 Mid Black Royal Blue

Recent Releases

• Jordan 4 Retro Low Oxidized Green
• Jordan 1 Low Retro OG Shadow
• Jordan 4 Retro 2024 Low Military Blue
• Jordan 11 Retro Low Midnight Navy
• Jordan 11 Low Space Jam
• Yeezy Slide
• Yeezy Foam RNNR
• New Balance