bmw group plant tour munich

Munich Plant Tour

The BMW Group plant in Munich combines the highest quality of engineering with innovative strength and passion. BMW branded vehicles and engines were produced in the heart of Berlin as early as 1922. Today, the plant employs around 8,000 people who produce around eleven million premium automobiles from the assembly line.

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BMW Group in Munich

BMW Welt and Museum - Guided tours

Fascination BMW Group - with guided tours you can get exciting insights into the inner workings of a global brand, right in the heart of BMW Group in Munich.

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Exciting insights behind the scenes of the BMW Welt

Visitors can get the best insight into BMW Group in Munich with the various tours. The BMW Welt, the BMW Museum and the BMW Group plant offer both individual visitors and groups different tours with exciting behind-the-scenes insights. The tours in the BMW Welt, in the BMW Group plant and in the BMW Museum take place almost daily and can be booked on site, online, by phone or by email.

The tours offered by BMW Welt are all about the different facets of the BMW Welt experience. From the BMW Welt-Museum-Plant Tour, which is exclusively dedicated to the highlights of the BMW Welt, the BMW Museum and BMW Group Plant, to a BMW Welt Tour in which you can go on a journey through the BMW Welt experience and, for example, discover the logistics behind the car collection.

The tour offer also includes special tours and comprehensive tours that can be combined with the BMW Museum and the BMW Group plant.

The overall view of BMW Group brand and product history in the BMW Museum shows over 125 of the brand's most important and attractive exhibits. Based on the originals, the guides explain the tradition and future of BMW in detail and comprehensively. A combined tour with BMW Welt is also offered.

BMW Group Plant

The BMW Group Plant in Munich produces over 900 automobiles and up to 1,400 engines every day. The production from the press shop to assembly extends over 12 halls. The tour of the BMW Group plant gives close insights into modern automotive engineering and is guided by the personal guide based on the individual information needs of the participants.

Information regarding the various tours at BMW Welt can be found here . You have the possibility to find the most suitable tour for you with the help of the interest query.

Recommendation

There is a choice of forays through BMW Welt, a look behind the scenes at the BMW Plant in Munich or the history of the company at the BMW Museum.

The recommendation for visitors is the BMW Welt-Museum-Werk Tour, which combines some of the highlights of all tours. From the moving tradition and history of the company in the BMW Museum, experience the fascination of production in the BMW Group Plant, and finally encounter all the brands of the BMW Group in BMW Welt.

Images from the BMW Welt and Museum

More information

• Here you can find information on the various tours at BMW Welt, BMW Museum and BMW Group Plant and the most suitable tour for you

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Munich BMW Group Plant

The BMW Group Plant in Munich gives visitors an interactive experience of the design and production processes of the brand's vehicles. Learn all about it!

Taking a guided tour of the BMW Group production factory is a must-do for car lovers, giving visitors access to all areas of automotive production, from design to assembly.

The two-hour tour, which is offered in English and German, will take you to the different parts of the factory, showing you how different BMW Group vehicles are made throughout their engineering production processes.

How to visit?

To join the BMW Group Plant Tour, you just need to contact the factory either by phone or by email. Once you've confirmed your visit, you just need to make your way to the  BMW Welt  information desk in time for your tour.

• +49 (0)89 125016001
• [email protected]

In the BMW Welt, next to Olympiapark.

Guided tours in English and German: Monday to Friday (not public holidays).

Adults: € 10 ( US$ 10.80) Concessions:  € 7 ( US$ 7.50)

U-Bahn:  Olympiazentrum , lines U2 and U3. Bus: line 173.

Nearby places

BMW Welt (309 m) BMW Museum (309 m) Olympiaturm (691 m) Olympiapark Munich (991 m) Neue Pinakothek (3.4 km)

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BMW Tours in Munich (Factory, Welt, Museum): A Complete Guide

Visiting bmw in munich offers many choices.

BMW is the automotive epicenter of Bavaria , and any trip to Munich should include a visit to the BMW Welt (BMW World).  The spectacular open architecture of BMW Welt instantly draws in visitors.  In thinking of BMW in Munich, most people are familiar with the BMW Museum and the BMW Factory tour , but the BMW Group Classic Tour and the BMW Recycling & Dismantling factory tours are hidden gems not visited by as many.

Did you know that you can rent almost any BMW model by the hour? or schedule an appointment with a “BMW Genius” to get one on one time with a BMW product specialist where you can learn about any BMW vehicle? BMW Welt also has 4 different restaurants from the casual Cooper’S café to the elegant Bavarie Brasserie, or Michelin Star essZimmer which can be considered an evening dining destination unto itself.  You can also visit the largest BMW Lifestyle shop with a massive collection of BMW and MINI clothing, accessories, and gifts.

In this Ultimate guide, you will learn about:

• BMW Welt Tours 

BMW Welt Restaurants

• BMW Factory Munich Tours
• BMW Museum Tours
• BMW Group Classic Tour
• BMW Recycling and Dismantling Center (Factory Tour)
• BMW European Delivery – Collecting your new BMW
• BMW Genius Service 
• BMW on Demand (Rent a BMW by the hour)
• BMW MINI Pavillion (formerly the BMW Pavillion)
• BMW Side Trips and Nearby Experiences
• Additional BMW Factory Tours within Driving or Train distance of Munich

The BMW Welt Tour and Experience List

Below the location map are individual sections dedicated to all of the options, tours, experiences, and addresses of BMW in Munich with links to appropriate websites, directions and hours of operation, and reservation options.  Additionally, most linked pages have an English translation option, so if you open a page in German, look to the upper right corner for “EN” to translate.  You may also use Google Chrome and translate the page directly.

Click on Map or List Below for Tour Location Information:

BMW Welt Tours – General Info

BMW Welt (BMW World) is the company’s experience and automobile collection center. It features fascinating, futuristic architecture and hosts a wide range of exhibitions and events. One unique area is the section dedicated to the personalized delivery of customer ordered BMWs. American customers who choose European Delivery will receive their car at the BMW Welt in a prominent display area only accessible to delivery customers.

BMW Welt is about Discovery

The BMW Welt is unlike any other building. You can take a guided tour of breathtaking architecture and experience the fascinating history of BMW firsthand from its beginnings in aviation and Motorsports to the present day as one of the Premium car and motorcycle manufacturers. Discover all brands of the BMW Group in more of a “show room”-like atmosphere without the sales pressure.  There are sections dedicated to BMW vehicles including M series, i Series, MINI, Rolls Royce, Motorrad (motorcycles), and often special exhibits or innovations on display.  You will also find a quite large “Lifestyle” (souvenir / fan) shop offering clothing, accessories and gifts for each BMW brand including a very large section dedicated to MINI.

Admission to the BMW Welt is free.   However, guided tours may be purchased at the welcome desk as well as Munich factory tours (which should be booked in advance).  There are several restaurants on site from casual to “reservations only” on offer (see BMW Welt restaurants), and corporate or special events can also be booked and held at the BMW Welt.

BMW Welt Tour Details

Guided Tour Times:

• Monday to Sunday: 3.30 pm (EN)
• Monday to Sunday: 2.00 pm (DE)

Participants: max. 20 people

Duration: 60 minutes

Ticket prices: 

• Individual: 7.50 EUR / 6.50 EUR discounted*
• Group: 150.00 EUR / 125.00 EUR discounted*

BMW Welt Opening Hours

• BMW Welt: Monday – Sat: 7:30am – 12am (midnight); Sundays 9am – 12am (midnight)
• BMW Lifestyle Shop: Monday – Saturday: 9:00am – 6:00pm; Sundays/Holidays: 10:00am – 6:00pm
• BMW on Demand: Daily from 9:00am – 6:00pm

Getting to BMW Welt

BMW Welt Location / Directions

BMW Welt  –  Am Olympiapark 1; D-80809 München

Arriving via U-bahn Subway: Take U3 train to Olympiazentrum Station, follow the signs for the 3-minute walk to BMW Welt once you step off the subway train.

Restaurants at the BMW Welt

BMW Welt has 4 culinary offerings for all price ranges and appetites. Here is a brief overview of your options at the BMW Welt.  Some locals even visit the Bavarie Brassiere or the Michelin Star Rated essZimmer restaurant for celebratory evenings and special events.  Also, BMW Welt after dark is a magical space, so consider an evening meal some time during your visit to Munich!

Cooper’S – Snacks & Drink

The ground-floor bistro near the north entrance to BMW Welt is the snack and catering center for all visitors to BMW Welt. It offers a varied range of snacks at any time of day, including takeaways and culinary gifts.

• Hours: Monday to Saturday from 7:30am – 7:00pm / Sundays and holidays from 9:00am – 7:00pm
• Reservations: not necessary

Biker’s Lodge – Snackbar

The Biker’s Lodge is the place to go for coffee breaks and delicious snacks. In this cozy lodge, you’ll find a wide range of cake specialties. The sweet offerings are complemented by pit-stop delicacies from Bavaria, the Alsace and Tuscany.

• Hours: Monday to Sunday: 10.00am – 6.00pm

Bavarie – Brasserie

TIP: Every Friday evening from 6pm to 8pm seating, you can enjoy a very special menu in a unique atmosphere. The “Chef’s Choice” is a 4-course menu which combines the most popular dishes of day with chef Dominik Kreuzig’s favorite products.  Be sure to reserve ahead!

Hours – Monday to Saturday: 11:00am – 11:00pm / Sunday and public holidays: 11:00am – 6:00pm

Reservations:

• e-Mail:   [email protected] 
• Phone: +49 (0)89 358 991 818

EssZimmer – Michelin Star Fine Dining

EssZimmer was awarded its first Michelin Star in 2014, and chef Bobby Bräuer and his team create a special experience each night for a small group of guests.  EssZimmer is often a destination restaurant for locals as the food combined with the ambience of the BMW Welt in the evening is magical.  Be sure to reserve well in advance!

Hours: Tuesday to Saturday: from 7.00pm / Closed on Sunday, Monday and public holidays

• Dedicated Website (German site – open in Google Chrome to translate)
• e-mail: [email protected]
• Phone: +49 (0)89 358 991 814

BMW Factory Tour Munich

Models Produced: 3 Series Plug-in-Hybrid 330e, 3 Series Sedan, 3 Series Touring, 4 Series Coupe, M4 Coupe, Engines

( Note: For the other 8 BMW factory tours outside of Munich, be sure to check out BMW Factory Tours: The Ultimate Planning Guide )

A guided tour of the BMW Group’s main plant in Munich gives you access to all areas of automotive production: the press plant, the body shop, the paint shop and assembly. Around 8000 employees from over 50 countries work at this location, including approximately 850 apprentices.  Approximately 1000 automobiles and over 2000 engines are built here every day and are then integrated into the global production network.

BMW Munich Factory Tour Details

Tour Frequency: Factory tours are offered Monday – Friday between 9am and 4:30pm in English and German at scheduled intervals.  Book ahead for your preferred date and time.

• Single visitors: 12 EUR / 9 EUR reduced*
• Groups (up to 30 persons): 240 EUR / 200 EUR reduced*

Tour Booking for BMW Munich is done directly via email or phone to BMW and not through the online booking portal that other factory locations use.

• Book by e-mail: [email protected] (writing in English is fine, give a range of date options and specify that you want an English-speaking tour and they will reply with availability and booking options)
• Book by Phone: +44 (0) 89 1250 16001 The representative may answer in German but will respond in English as soon as you say “hello”. (From American landline dial: 01149 89 1250 16001, from a Cell Phone dial +49 89 1250 16001 – the (0) is omitted and only used for local calling.  The + plus sign may be entered by long pressing the zero key. Time difference should be considered if calling.)

Getting to BMW Factory Munich

Arriving via U-bahn Subway: Take U3 train to Olympiazentrum Station, follow the signs for the 3 minute walk to BMW Welt once you step off the subway train.

The Factory tour meeting point is inside of the BMW Welt at the Tour Desk.  You should arrive 15 minutes in advance of your appointed time.  There is plenty to see and do while you wait.

BMW Museum and Tours

Whereas BMW Welt is about current and future of BMW, the BMW Museum showcases its past .  The BMW Museum presents the company, brand and product history of BMW in a fascinating way. A visitor trail leads through 25 separate exhibition areas and more than 90 years of brand history. On the 5,000 square meter exhibition area around 120 original exhibits are on display.  Background information on the exhibits is provided in German and English

BMW Museum Tour Details

• iOS: Apple iTunes Store
• Android: Google Play Store

Tip: Allow about 2 hours to visit the BMW Museum

Opening hours: Tuesday – Sunday 10am – 6pm (last entry at 5:30pm)

Regularly closed: Mondays, 24-26 December, 31- December and 01 January.

Self-Tour Cost:

• Individual: 10 EUR / 7 EUR discounted*
• Groups of 5 or more: 9 EUR / person
• Family Ticket: 24 EUR (covers 2 adults and up to 3 children)

• Individual: 13.00 EUR / 10.00 EUR discounted* 
• Group: 190.00 EUR / 150.00 EUR discounted* 
• Family: 29.00 EUR (for parents with their own children)

* Discounted tickets are available upon presentation of valid ID for the following: BMW Clubs, students up to the age of 27, children under the age of 18, senior citizens and disabled persons.

Guided Tour Schedule:

Guided tours are offered Tuesday to Sunday: 11:00am, 2:00pm (German) and 12:00pm, 3:00pm (English). You may also visit during other hours and do a self-guided tour (no advance reservation necessary).

Guided Tour Duration: 60 Minutes

Booking for guided tours:

Reservations for the guided tours are done either by e-mail or phone.  While you may be able to arrange a tour upon arrival, tours are frequently sold out on the day, so advance booking is advised.

• Book by e-mail: [email protected] (your reservation request e-mail may be in English or German)
• Book by Phone: +49 (0) 89 1250 16001

Getting to BMW Museum Munich

BMW Museum – Am Olympiapark 2; D-80809 Munich

The BMW Museum is located directly across the street from the BMW Welt.  There is an overpass bridge to cross the road, however there are traffic signals for crossing the road as well.  Be on the lookout for approaching bicycles!

BMW GROUP CLASSIC and Tour

Classic vehicles, heritage, and parts.

BMW Group Classic services acts as the central hub for owners of classic BMW vehicles in terms of parts sales, services, repairs, restoration, vehicle sales and purchasing, and vehicle certificates. Additionally, the BMW Group Archive specializes in answering questions on the history of the company, its brands and products. BMW Group Classic’s portfolio also includes participating in classic vehicle events, as well as preserving and managing a collection of some 1,000 exhibits.

Since 2016, Moosacher Straße 66 in Munich has been home to BMW Group Classic and the first port of call for anything to do with classic vehicles from the BMW Group.  The site covers an area of 13,000 square meters and is located not far from BMW Group headquarters – so it is also very close to BMW Welt, the BMW Museum and the BMW car factory.  The site contains one of BMW’s first production halls. Originally used in the manufacture of aircraft engines, this hall is now a listed building which stands as a monument to the allure of the BMW brand. 

Selected areas of BMW Group Classic, such as the historic vehicle collection center, can be visited in the course of the guided tour.  Here you’ll see an exclusive collection of classic cars and prototypes.  Note that you must purchase your tour tickets in advance from the BMW Welt as they do not sell tour tickets at the door. 

BMW Group Classic Tour Details

Dedicated Website

Group tour: Saturday: 4:00 pm (EN or DE)

Participants:   max. 20 people

Duration: approx. 60 minutes

Ticket prices:

• Individual: 16 EUR / 13 EUR discounted*
• Group: 250 EUR / 210 EUR discounted*

Tour Booking for BMW Classic is done directly via email or phone to BMW.

Cafe Mo. 66 at BMW Group Classic

During your visit, be sure to have a cappuccino, beer, or a light bite at the on-site Café Mo. 66!  From May through October, Café Mo 66 opens on the first and third Saturday of every month for a “Wheels & Weißwürscht” event. Visitors are invited to join in all the fun. At other times, the cafe is open during most visiting hours.

Cafe Location (within BMW Group Classic) – Moosacher Str. 66, 80809 München

Cafe Hours:

• Monday – Thursday: 9:00am – 6:00pm
• Friday: 9:00am – 3:00pm
• Saturday, Sundays, public holidays: closed

Classic BMW Rental Program

Unlike BMW on Demand at the BMW Welt, the BMW Group Classic car rental program offers all style-conscious fans of vintage vehicles and recent classics the chance to experience the fascination of these legendary BMWs first hand. The selection of available models ranges from classic BMW, Rolls Royce, MINI and motorcycles to exclusive show cars and historic racing machines. Cars are available by the day or by the weekend. You can even rent a chauffeur if you like!

The rental process begins with your contact to the special group at BMW Group Classic.  They can advise you on the options available and put together a package to meet your individual requirements or a gift certificate for your BMW enthusiast. You can contact BMW Group Classic Car Rental Program at [email protected]

Getting to BMW Group Classic in Munich

BMW Group Classic Location / Directions

BMW Classic is just 8 minutes north by subway from the BMW Welt on the U3 line.

BMW Group Classic – Moosacher Str. 66; D-80809 München

Arriving via U-bahn Subway: Take U3 train to Oberwiesenfeld Station (1-stop / 8 minutes north of BMW Welt / Olympiazentrum station).

BMW GROUP Recycling & Dismantling Tour

Vehicle recycling.

This special guided tour will take you on a fascinating journey behind the scenes of BMW AG’s Recycling and Dismantling Center (RDZ). You will learn everything that there is to know about the individual stations that make up the center’s internal process — from the reception of the vehicle all the way to its dismantling. Additionally, you will receive interesting information about current governmental provisions on the reutilization of end-of-life vehicles and witness the “circular economy” in person.

The Recycling and Dismantling center is north of Munich in Unterscheisheim, which can be reached by the S-Bahn train and a 15-minute walk.  Tours are only offered by request, and generally require a group booking, however your group may be as small as one.  This tour is not suitable for those who need wheelchair access and is only advised for children aged 14 and above.  It is also required to wear non-slip shoes.

What is “RDZ”? – In German, the word for “Center” is “Zentrum”, so you will be visiting the “ R ecycling und D emontage Z entrum” or RDZ.  During your travels, you’ll likely notice that Z on many signs relating to other Centers.

BMW Recycling & Dismantling Tour Details

Tour Availability / Duration: Dates on request, contact booking center

Tour Cost : Group: 150.00 EUR / discounted* 125.00 EUR

Tour Booking for BMW Recycling & Dismantling is done directly via email or phone to BMW.

Getting to BMW Recycling & Dismantling “RDZ”

BMW RDZ Location / Directions

BMW Recycling & Dismantling Center: Carl-von-Linde-Straße 25a; D-85716 Unterschleißheim  

Arriving by S-Train : Take the S-bahn Train S1 to Unterschleißheim station – (use Google maps to guide you on the brief walk from the station.)

BMW European Delivery

If you haven’t considered taking advantage of this program, you should!

The BMW European Delivery program allows you to custom order your BMW from your local dealer in the United States, and then collect the car at the BMW Welt in Munich for an unforgettable “create-your-own” experience.  European Delivery cars include local registration, 2 weeks of prepaid road insurance (more is available), and GPS programming of local maps to use during your time in Europe. 

You drive your car during your time in Europe, and simply drop the car at one of the many locations in Munich or several other German cities or surrounding countries.  The car is then shipped to your dealer in America and cleaned up and delivered to you once again.

Learn More About the BMW European Delivery Program

The BMW European Delivery program has several planning steps for you to take, and they are covered in detail in BMW European Delivery: Complete Planning Guide .

When you visit the BMW Welt, you will see a center section with beautiful new cars on turntables and this is the area where customers are given one on one detailed instruction on their new car, and then drive it off down a special ramp directly to the outside roadway.

Would you like to find out more about a particular model? Or about engineering, equipment and engines? BMW is offering a new FREE service for customers, visitors and fans of the brand: an individual consultation on all BMW cars, given by a BMW Product Genius, with whom you can now arrange a scheduled appointment.

The Product Genius is a highly qualified vehicle expert with a comprehensive technical knowledge of all BMW models. At BMW Welt, they present BMW products, engineering and various application options to existing and prospective customers in a relaxed and inspiring environment – with absolutely no time or purchasing pressure.

Booking a Genius Reservation

BMW suggests booking this appointment by phone; however, you may first try an e-mail contact to confirm this.  If you do email, be sure to list your desired dates, model of interest, and that you prefer an English-speaking Genius. BMW has an excellent customer communication team, and they will do their best to accommodate you and will advise on any other details needed to book.

• Book by e-Mail: [email protected]
• Book by Telephone: +49 (0)89 1250 16001 to arrange an appointment with the BMW Welt Product Genius. The representative may answer in German but will respond in English as soon as you say “hello”. (From American landline dial: 01149 89 1250 16001, from a Cell Phone dial +49 89 1250 16001 – the (0) is omitted and only used for local calling. The + plus sign may be entered by long pressing the zero key.  Time difference should be considered if calling.)

BMW On Demand

Experience the joy of driving a BMW firsthand by renting a current model BMW vehicle by the hour at the BMW Welt.  Select from a range of cars that you can keep from one hour to up to 5 days.  Hourly rates include insurance, and cars can be booked online up to 6 weeks in advance.  The price range is approximately 35 to 70 Euros per hour, so this truly is meant for a short-term experience.

Non-German customers will need a valid passport, a credit card and a valid driving license. Additionally, all documents need to be issued in the name of the renter.  Minimum driver age is either 21 or 25 depending on the vehicle rented.

BMW on Demand Details

BMW on Demand Website (select EN for English)

• List of models available with hourly prices in Euro
• Schedule of availability for your desired date and model
• Answers to Frequently Asked Questions about the service

Cars are picked up and returned to the BMW on Demand counter inside the BMW Welt.   Hours: Pickup / return is possible between the hours of 9:00am and 6:00pm

BMW On Demand Customer Desk

• e-mail: [email protected]
• Telephone:  +49 (0) 89 382 71201

BMW MINI Pavillion

The new MINI Pavillion opened in October of 2019, is the reincarnation of the BMW Pavillion that offered an in-town showcase of the BMW brand for visitors.  Today, the MINI reinvention takes that idea up a level and has now become a place where you can learn about the MINI brand.  The Pavillion incorporates a snack / coffee bar, an eyeglass boutique, a Harmon Kardon lounge, a work-share space where you can book a meeting room, and a Barber offering wet shaves, beard styling and haircuts.  A perfect place for an afternoon coffee or cake.

The MINI Pavillion is a freestanding building that closely resembles a car dealership from the outside with surrounding windows and new MINI cars on display.  If you arrive after hours, they generally have spectacular lighting on the cars on display, so it’s still a sight to see when they are closed.

Getting to the MINI Pavillion

Location: MINI Pavillion – Lenbachplatz 7a; D-80333 Munich

Hours: Mon – Friday 10am – 7pm, Saturday 10am – 6pm, closed Sunday and for special events.

The MINI Pavillion is a 3-minute walk from the Karlsplatz / Stachus S-Bahn / U-Bahn Station, but is also within walking distance of the Hauptbahnhof (central train station) or Marienplatz as well. (basically, between the two and 1 block to the north). 

BMW Visitor Side Trips

Visit the largest bmw dealer in munich.

Visit the Largest MINI Dealer in Munich

Lunch Tip Nearby BMW Welt / Museum / Factory

For Americans (or anybody) who is craving a German take on the American-styled pizza, a visit to the Pizza Hut across the street from BMW Welt is a must!  I know this sounds silly, but the Salami Pan Pizza is better than any pepperoni counterpart version on offer from Pizza Hut in America, and you will be pleasantly surprised.  The prices are reasonable and there are even lunch deals available, however it’s amazing how few visitors make the walk across the street for a quick and hearty lunch.  Pizza Hut is located on the opposite corner from the BMW Welt, or across the Petuelring from the BMW Museum and Headquarters (Pizza Hut am Olympiazentrum – Lerchenauer Str. 42, D-80809 München )

Visit the Olympiapark

• Olympia Tower (Turm) – Take in 360-degree views from 190 meters above Munich
• Take an adventurous (guided) walk across the rooftop of the Olympic Stadium
• Zip Line from the rooftop across the Olympic Stadium
• Descend from the stadium roof in a 40-meter drop to the ground – exhilarating and unforgettable.
• Or you could just have lunch…

If the adventures are too much, you can simply stroll around the park and view the venues and relaxing atmosphere.  Entrance to the Olympiapark is free, and only some of the venues have an admission fee. There are direct walks to Olympiapark from the BMW Welt that cross over the busy street.

Olympia Park Website in English

Olympia Park site layout of venues

Additional BMW Factory Tours Near Munich

If you enjoy car production factory tours, consider making a visit to one of the factories about 60 or 90 minutes by car from Munich.  Please see BMW Factory Tours: The Ultimate Planning Guide for outlines of all BMW Factory tours including:

• BMW Factory Dingolfing – see the birthplace of 3,4,5,6,7 and 8 series vehicles
• BMW Factory Landshut – this is where cockpits, Carbon Fiber, drive shafts, and parts for all BMW Group autos are made.
• BMW Factory Regensburg – this is where most convertibles are produced along with 1, X1, 2, X2 and 4 Series vehicles.

Reduced Entry Guidelines and General Tour Notice

Reduced entry fee:.

Reduced entry is offered to Children and school students up to the age of 18, persons undergoing training, university students, disabled persons with escort, persons taking a year out for voluntary social or environmental service, unemployed persons, old age pensioners and the retired, members of BMW Clubs, the MGV (Association of Munich Tourist Guides) and the BVGD (Association of Tourist Guides in Germany), representatives of the press, BMW staff, holders of the BMW Card or the BMW Premium Card.

Guidelines from BMW:

• Please be at the agreed meeting point 15 minutes before the start of the tour.
• Please note that photo or video recordings are not permitted during the tour.
• As the factory tour runs through production areas, it is mandatory to wear sturdy, closed shoes.
• Walking distances may be up to four kilometers, the tours usually last between 2 and 2.5 hours.
• For safety reasons, it is essential that guests speak the language of the respective guide (DE/EN), or bring a suitable interpreter.
• For safety reasons, the minimum age for accompanied participants on the guided tour of the Munich plant is 6 ; young people aged 14 and over many participate in the tour unaccompanied .
• There are no tours of the plant on weekends, public holidays (in the state of Bavaria), and production-related closing days.
• Please understand that it is not always possible to visit all areas of production. We reserve the right to cancel tours at short notice, if required by production.
• The usual factory tour is connected with climbing stairs. Please let BMW know when booking if you would like to visit BMW with people with reduced mobility.
• It is not allowed to bring animals.

European Contact:

For any questions regarding a reservation booking, please do not hesitate to contact the BMW Welt Visitor service center for further information. You may reach BMW Monday to Friday from 8:00 am to 10:00 pm Central European Time (CET), Saturday, Sunday from 8:00 am to 6:00 pm CET on the following:

• Contact by e-mail: [email protected]
• Contact by Phone: +49 (0) 89 1250 16001
• Contact by FAX: +49 (0) 89 1250 160 09

As this is the general visitor phone line, English will be understood and spoken.  If they answer in German simply say “hello” and they will adjust and assist!

Frequently Asked Questions

How much time should I spend at BMW Welt

BMW Welt has many things to see and do.  You can spend the better part of a day there, or brush through the exhibits in 30 minutes.  Ideally, you should allow about 2 hours for the BMW Welt itself.  You can add in time for lunch, any tour that you have booked, and your BMW day will be quite full.

• BMW Welt – minimum 2 hours
• BMW Museum – up to 2 hours
• BMW Factory tour – 2.5 hours
• Add time for lunch or dinner
• Add time for a browse in the Lifestyle Shop

Do I need to make a reservation to visit BMW Welt?

You do not need reservations for BMW Welt, itself.  However, if you plan to take a factory tour or other guided tour of BMW, the BMW Museum, of BMW Welt, then you should start by booking tour reservations in advance .  Then you can set aside that day as the day to visit the BMW Welt before or after your reserved tour.

Can Children enjoy the BMW Welt?

Of course!  There are special and educational exhibits for children.  BMW Welt has special programs for kids including a monthly “Night at the Museum” sleep over, however they are mostly in German, but children will have an exciting time at the BMW Welt in activities in English.  Note that there is a minimum age for participation in the Factory Tour (6yrs for accompanied children and 14yrs for unaccompanied)

Since its opening in 2007, BMW Welt has become the iconic entry point into the world of BMW in Munich.  There are so many opportunities for tours and learning adventures and with advance planning, you’ll be able to participate and enjoy in all that you want. Be sure to book in advance!  – JK

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BMW Group Plant Munich Tour

In the BMW Group Plant you will get an exciting look behind the scenes of automobile manufacturing.

As representative of all the BMW Group’s international production facilities, the BMW Group Munich Plant, right next to the BMW Welt, offers us an amazing impression about state-of-the-art automobile manufacture. The tour through BMW’s original plant offers an exciting insight into all areas of automobile production: the Press Shop, Body Shop, Paint Shop, Engine Shop, the Production of Interior Equipment and Seats, as well as Assembly.

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The BMW Group celebrated its 100th anniversary with a centenary event at its main plant. The nerve centre of the company will continue to play a prominent role in the future with its transformation into the BMW iFACTORY.

It all began on 20 May 1922: an extraordinary general meeting of Bayerische Motoren Werke AG approved the sale of the engine manufacturing business, the aluminium foundry and its company name to Bayerische Flugzeugwerke AG. Since then, BMW’s headquarters have been located on Lerchenauer Strasse in Munich, in the heart of the Milbertshofen district. A historic moment both for the BMW Group and for the city of Munich.

The centenary event underlines the importance of the main plant. “Our roots are in Munich. This plant is where it all began. And this is where the future will be too,” said Milan Nedeljković, Member of the Board of Management for Production at BMW AG. Oliver Zipse, Chairman of the Board of Management of BMW AG, emphasised how all stakeholders work so closely together: “When I see what we are achieving together here at the main plant in Munich – around 7,000 employees, the company, the works council, the city and the local residents – it gives us self-confidence and optimism. We have been ploughing our own furrow at BMW for over 100 years.”

The Mayor of Munich, Dieter Reiter, was one of the many guests invited. He spoke of a “strong commitment to Munich as a business location”.

Its location in the heart of the Bavarian capital is one of the factors that make the main plant so special. “This is a high-tech production site,” Milan Nedeljković emphasised. “Around 900 top-quality BMW vehicles leave this plant every day. Five different models with all drive types. This is not only testament to our high flexibility, but also the enormous experience and expertise of the people who work here. They are the driving force behind everything that happens here.”

Source: BMW Group Historical Documentation Center; Photographer: Kirchbauer

Source: BMW Group Historical Dokumentation Center

Plant Munich stands for change and flexibility.

The plant in Munich has always been symbolic of transformation – built to shape tomorrow. The production facility has successfully stood for continuous change for 100 years. The first BMW motorbike, the R 32 model, was manufactured here between 1923 and 1929. The factory had now made the leap from being an aircraft and built-in engine manufacturer to a road vehicle supplier. In 1952, automobile production started at the Munich plant with series production of the BMW 501. A classic followed in 1955, with production of the BMW Isetta starting in the spring of that year. The Motocoupé was successful and guaranteed secure jobs in Munich. The BMW Group’s most successful model to date rolled off the production line at the main plant in 1975: the BMW 3 Series. The production facilities for the mid-range vehicle were rebuilt at the Munich plant. The automobiles could now be assembled in the body shell according to customer specifications. All of the following six BMW 3 Series generations were destined to be manufactured at the main plant.

The milestones kept coming: in 2016, the ten millionth vehicle rolled off the production line at the Munich site and the main plant received the Ludwig Erhard Prize for top performance in the German economy. At the same time, the BMW Group celebrated its centenary in the neighbouring Olympic Park. The year 2018 saw the start of production of the seventh BMW 3 Series generation at the main plant. The successful transformation continued relentlessly: production of the BMW i4 started in Munich in autumn 2021. “In the space of just three years, we have evolved from a pure ‘combustion engine’ plant through to the hybrid and up to the all-electric i4,” explained plant manager Peter Weber. “This means that we now produce five different models with all drive types on a single production line. This is the clearest indication that this plant takes transformation in its stride and epitomises change and flexibility.”

Source: BMW Group Historical Documentation Center; Photographer: Gehner, Wolfgang, Spenge

The heart of the BMW Group beats at Plant Munich.

This constant change shows what the main plant in Munich is all about: this location has always had the future firmly in its sights; this is where the heart of the BMW Group beats. Processes and technologies reach other production sites around the world in conjunction with the BMW Group Research and Innovation Centre (FIZ). Project i, the think tank for sustainable mobility of the future, from which the BMW i3 emerged, had its origins at Plant Munich. A small series of the first all-electric MINI E was produced at the Munich plant as part of this project.

A quarter of the vehicles leaving the factory already have a fully electric drive. Next year, every other vehicle produced in Munich will be an all-electric BMW i4. “This means that in 2023, the main plant will already hit the target set for the BMW Group worldwide to achieve in 2030, namely a battery electric vehicle share of at least 50 per cent,” said Oliver Zipse at the ceremony to mark the plant’s centenary.

LEAN. GREEN. DIGITAL. – the path to the BMW iFACTORY.

One of the keys to Munich’s success story has been its location in the heart of the Bavarian capital. The main plant has continued to develop alongside the urban residential area in the immediate vicinity – and will continue to do so in future. The plant in Munich remains a model of innovation. It will become the BMW iFactory in line with the production strategy. LEAN. GREEN. DIGITAL. In Munich – as in all its plants around the world – the company is bringing a new dimension of efficient, sustainable and digital vehicle production to life. An impressive number of applications has already been implemented at the Munich plant around LEAN. GREEN. DIGITAL.

A new body shop will be built on the site of the former paint shop, and the company will construct a completely new assembly line for production of the all-electric NEUE KLASSE from 2024 onwards on the site of the current engine shop. This transformation will also entail changes to the structure of the location in the Bavarian capital. In autumn 2021, the BMW Group, in close cooperation with the city of Munich, announced the “BMW Munich – Urban Production” international architecture competition. The goal was a long-term structural development of the inner-city production site. The inspiring visions from the two winning firms OMA from Rotterdam and 3XN from Copenhagen form the basis for the development of a master plan. This plan will fully align the 100-year-old plant in Munich with the futuristic principles of the BMW iFACTORY.

Source: BMW Group Historical Documentation Center

A forward-looking location for the coming decades.

The result combines the best elements from competition designs that the two winners submitted. Their vision for the future of production at the BMW Group plant in Munich now forms the basis for the development of the BMW iFACTORY master plan to further align Plant Munich to the LEAN. GREEN. DIGITAL. principles. “This will keep the Munich plant a competitive and forward-looking production site for the coming decades,” said plant manager Peter Weber. The planned structural improvements and the associated production processes will generate the highest levels of flexibility and efficiency, sustainable processes and outstanding digitalisation for Neue Klasse production.

Efficiency, sustainability and digitalisation.

“The BMW Group headquarters in Munich has already seen extensive changes in its 100-year history, but never before to the extent of this vision. This is a powerful commitment by the BMW Group to this unique production site in the heart of Munich,” said board member Milan Nedeljković. “BMW Group production is showcasing the automotive production of the future with its BMW iFACTORY. Efficiency, sustainability and digitalisation are coming together to shape a unique production campus where people and production coexist in complete harmony with living and industry.”

The concept integrates itself into the cityscape masterfully in this interplay of production and urban environment. Transparent and open exterior façades open up insights into the car production of tomorrow, openly designed working worlds network employees and technologies. At the same time, newly designed levels create natural green spaces that regulate the microclimate in the plant. The BMW Group once again underlines its social responsibility by maintaining and modernising the main plant. Social, ecological and economic sustainability are central building blocks of this vision in equal measure – meaning this prestigious location will play a prominent role for decades to come.

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Exhibitions at BMW Welt

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VEHICLE COLLECTION AT BMW WELT.

Do you still remember...? There's nothing more delightful than going back over memories. Make that day you bring home your new BMW an encompassing experience that you and your family will always remember - a visit to the BMW Group Plant in Munich, BMW Welt, BMW Group Classic and the BMW Museum - featuring an introduction to your vehicle and delicious menu created by celebrity chef Bobby Bräuer. It's your BMW, add the factory experience to your day!

The tingling anticipation of Driving.

The big moment.

A special day. Lots of highlights.

Seeing your new BMW for the first time! At the Product Info Centre, you can admire your new BMW model – in virtual reality and in lots of detail.

There it is, your new BMW. Live. In colour. Look at it from all sides. Sit inside. And let a vehicle specialist explain to you what exciting features your new favourite car has in store.

Your new car sparkles in the colour of your choice - for the day-program we offer you, as well, a whole rainbow of experiences! A variety of highlights, accordingly, await you for your BMW pickup. Look forward to the mighty BMW models of legend in the BMW Museum. Experience absolute BMW on guided tours of BMW Welt, the BMW Group Plant or BMW Group Classic. However you structure your day, the program surrounding the pickup of your new BMW will be extraordinary.

5 REASONS FOR A DAY TO REMEMBER.

• 01 You will receive your new BMW in the unique setting of BMW Welt Munich.
• 02 You get a personal car orientation on the premiere with a matchless panoramic view over the BMW Welt.
• 03 You’ll have the benefit of an individual interactive vehicle declaration in the Product Info Center.
• 04 You can put together a once-off and exclusive program with a guided tour of the BMW Group plant, the BMW Group Classic Tour or a visit to the BMW Museum in Munich.
• 05 You benefit from a wide range of pick-up discounts for travel, car rental, hotel bookings, refuelling and many other activities in and around BMW Welt.

THE BMW VEHICLE COLLECTION IN DETAIL.

Discover the exciting highlights that await you at the BMW vehicle collection.

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EXCLUSIVE PACKAGE.

Highly customised. With your Exclusive Package you can expect:

• Chauffeur-driven journey to BMW Welt
• Check-in and refreshments in the Premium Lounge
• Virtual presentation of your new BMW and initial briefing in the Product Info Center
• Handover of your new, fully fuelled BMW in an exclusive, separate area
• Explanation of all relevant functions and configuration of the comfort and convenience features.
• Exclusive 4-course menu in the Bavarie restaurant, created by star chef Bobby Bräuer (EssZimmer by Feinkost Käfer)
• Taking part in a guided tour of the BMW Group plant, the BMW Group Classic Tour and a visit to the BMW Museum.

You can additionally complete the program around your pick-up with the Highlight Exclusive Privacy depending on availability.

PREMIUM PACKAGE.

We take our time for you. In the Premium Package you can expect:

• Check in and refreshments in the Premium Lounge
• Handover of the vehicle with special presentation at the premiere.
• Participation in a BMW Group plant tour and a visit to the BMW Museum

The BMW Welt Tour, the BMW Group plant tour, the BMW Group Classic Tour and the visit to the BMW Museum can, of course, be scheduled before the handover.

HOW TO BOOK YOUR PICKUP.

Are we able convince you to take part in a BMW vehicle collection? If so, simply book this unforgettable event through your BMW dealership.

We will be happy to help you find a dealer near you.

• Find BMW Dealers

„ We picked up our BMW at BMW Welt last year. And are still raving about the day today. “ Michèle Lombardo - EXCLUSIVE vehicle collection BMW X7

YOUR QUESTIONS. OUR ANSWERS.

I would like to combine my car pickup with a factory tour for a behind the scenes look, is that possible.

Picking up your new BMW model can be combined easily with a factory tour. To book, please call BMW Welt customer service on 089 1250 160 20*. Here you will also find out all the other requirements for a peek behind the scenes. Please note that a minimum age of 6 years applies for accompanying children to participate in the guided tour.

*You can reach the BMW Welt Customer Service and the BMW Welt Info Service at the following times:

Monday to Friday: 08:00 - 20:00 hrs.

Saturday to Sunday and on public holidays throughout Germany: 09:00 - 18:00

I have not received my pickup package yet. Can you help me so that I can plan in a time conscious manner?

The pickup package will be sent to you 1-2 weeks before the pickup. To facilitate your planning, we are happy to bring forward the shipment. To do so, please contact BMW Welt customer service by telephone on 089 1250 160 20*. In addition, we will send you your login data in advance so that you can obtain information on special hotel and car rental offers in time. We kindly ask you to book your hotel yourself as is usual.

Saturday to Sunday and on national holidays: 09:00 - 18:00

What is the best way to get from Munich Central Station or the airport to BMW Welt?

BMW Welt is both conveniently and perfectly located in the immediate vicinity of the Olympic grounds. You can easily reach us by subway from the main train station. Please allow approx. 20 minutes for this. From the airport, please take the S-Bahn and then the U-Bahn. Please allow 55 ca. minutes for this journey.

What documents do I actually need to pick up my vehicle and can I authorize someone to do so?

You will need the following documents to pick up your vehicle:

• Valid identity card or passport
• Vehicle registration document
• License plate number

In the case of power of attorney, the authorized representative will also need the power of attorney as well as his or her own valid ID card or passport in addition to the documents mentioned above.

What pick-up options are available if I want to collect my new BMW directly from BMW Welt in Munich?

Basically, there are two pickup options. Various combinations make the day of your vehicle pickup an unforgettable experience to your taste at any rate.

I am late for the pick-up appointment. What can I do and until which time can I arrive on the same day?

Please inform us as soon as possible. To do so, please call BMW Welt Customer Service on 089 1250 160 20*. Please clarify the details by telephone with our colleagues at the BMW Welt check-in. We will need your mobile number for this purpose. *You can reach the BMW Welt Customer Service and the BMW Welt Info Service at the following times: Monday to Friday: 08:00 - 20:00 Saturday to Sunday and on national holidays: 09:00 - 18:00

I will be collecting my new BMW at BMW Welt. Am I allowed to take pictures or film there?

Taking possession of your new car is a special day. Of course, you may also record this event. For your own memory or to share it directly with friends.

However, please note: Photos as well as videos at the BMW Group Plant Munich are prohibited. We ask you to turn off your cell phones. You may take photos and film in the BMW Welt and the BMW Museum for private purposes. If you wish to use the photos or videos for commercial purposes or for media coverage, you must obtain permission from BMW. Please contact the BMW Welt Info Service at 089 1250 160 01*.  

I will be traveling to the pickup by car. What is the access and parking situation at BMW Welt?

Please drive your private or rental car to the underground parking garage of BMW Welt, which you can use free of charge. Then follow the signs "Automobilabholung" to the Check In. There, our Check In staff will take care of everything else, such as storing your luggage. Please remember to refuel your rental vehicle before returning it and let our staff know the parking space number of the underground parking lot.

If you use the PARKNOW app (in future EasyPark), please deactivate the automatic license plate recognition in the app before entering the BMW Welt underground car park. As a collector, you will park here free of charge and receive an exit ticket at check-in.

Can I take delivery of my new BMW at BMW Welt with winter wheels?

Of course, you have the option of receiving your vehicle at BMW Welt with winter wheels during the winter months. Please note that only original BMW complete wheel sets can be installed.

Benefit from our attractive transport services:

Transport service for winter wheels:

You have the option of having your Original BMW complete winter wheel set transported to BMW Welt via your BMW partner.

Transport service for summer wheels:

Of course, we also organize the return transport of your complete summer wheel set to your BMW partner.

Combination of both services:

You would prefer not to deal with further administration in the run-up to your car pick-up? Then choose the combination of both services.

If you are interested, please contact your BMW partner as early as possible, who will take care of commissioning the services for you.

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PressClub Global · Article.

Statement oliver zipse, chairman of the board of management of bmw ag,104th annual general meeting of bmw ag on 15th may 2024, livestream from bmw welt in munich, 15.05.2024 speech, statement oliver zipse agm 2024, press contact..

Max-Morten Borgmann BMW Group Tel: +49-89-382-24118 send an e-mail

This article in other PressClubs

- Check against delivery –

Strong today – Strong tomorrow. Our BMW way into the future

Dear Shareholders!

A warm welcome from BMW Welt in Munich. A lot of people talk about the transformation of mobility and the automotive industry – how one will replace the other. At BMW, we do things a little differently. We call it: continuous progress. 

Becoming a little bit better every day – that is what we aspire to. And what I, myself, am measured against. Never being satisfied with the status quo brings us closer to our ambitious goals. Step by step. Or, more fittingly, when talking about cars: mile by mile. That may sound very grounded and methodical, but it certainly yields highly effective results.

We always look to the future. That is part of BMW's vast array of experience. It gives us strength and empowers us, time and again, to take bold action: We know what we are capable of! That is why BMW is still here after 108 years. 

The film showed our Board of Management – but we are only as good as our global team. Together, we bring our combined know-how to the roads – in a very literal sense. There are currently more than 150,000 of us worldwide – representing nearly every nationality there is, united by the BMW Spirit. In autumn of last year, we surveyed all our associates around the world: 85 percent said they fully support the company’s goals and strategy. And even 93 percent are proud to work for the BMW Group.

What a boost for us! We are mobilising them all for the next massive leap, because your company is once again reinventing itself – at precisely the right time.

You, too, my dear shareholders, are part of our BMW team. Your support for our direction gives us the momentum and latitude we need to make decisions with a long-term perspective. This traces back to legendary entrepreneur Herbert Quandt. What a legacy! The next generation is carrying forward that legacy – much like we do at the company.

We always base our strategic decisions on facts and informed analysis. This certainly requires experience and, sometimes, plain common sense, as well. This makes your company robust and ensures that we remain composed in a turbulent environment. All of this comes together in the BMW way. This approach guarantees that the following always holds true for your company:

“Strong today – strong tomorrow”.

For financial year 2023: Should you approve our proposed dividend, you will receive a payout equivalent to 33.7 percent of our unappropriated profit. During the financial year, we had revised our guidance upwards. At year-end we met all our targets. We posted solid growth in sales, reaching a new all-time high of more than 2.55 million vehicles. In fact, we are the only German OEM to have regained our pre-pandemic level.

Our Group EBT margin of 11 percent came in higher than our strategic target of 10 percent. We are consistently performing at a high level, as confirmed by our EBIT margin in the Automotive Segment, which has been within our defined target range of eight to ten percent for the past nine quarters, including the first quarter of 2024.

This allows us to continue to make substantial investments.

Our capital expenditure, as well as our research and development spending, will peak this year. We will once again be making major investments – because our actions are always geared towards the future.

Individual mobility offers tremendous potential for profitable growth and gaining market share.

Today, let's take a look at how we continue to forge our BMW way – in four chapters.

• Future to the max:  Turning visions into reality .
• Following our own convictions: Technology openness is effective .
• Global success today means acting regionally .
• The car as digital companion:  We are making mobility more human, more intelligent and more sustainable .

These focal points also shed light on the topics you requested through the shareholder portal.

Turning visions into reality.

This is the first topic I would like to talk about today.

What you see right here is nothing less than the future: pure BMW – taken to a whole new level. This is where all the big topics of future mobility come together: Electric. Fully digitalised. Sustainable.

For now, they are still Vision Vehicles – but they will be on the roads in a very similar form very soon. Last year, I promised you a new Vision Vehicle, which we then unveiled at the IAA MOBILITY. The BMW Vision Neue Klasse celebrated its premiere here in Munich. You’ll see right away that it’s a sporty sedan.

No other car at the IAA received as much media coverage and positive feedback – which is just one more reason to bring along another highlight for you today: The BMW Vision Neue Klasse X – a car that very clearly reimagines the BMW X philosophy in a totally new way.

Both vehicles will compete in high-volume segments – because we want our innovations to have a broad impact, not just in niche segments. Both vehicles underline that the NEUE KLASSE is consistent and broad at the same time.

Consistent – in terms of design, technology and sustainability. Broad – with respect to the other models that will follow.

These are the two bookends of the NEUE KLASSE – with lots of room in-between that we intend to exploit. And we deliver on our promises:

Within 24 months of the start of production, there will be at least six different models on the market.

Our industry has never seen speed quite like this before – but if anyone can do it, then it’s us at BMW. We are picking up the pace on a massive scale.

Our new plant in Debrecen, Hungary, will lead the way, with the launch of the first X model in late 2025. This will continue seamlessly in 2026 with the Sedan at our main plant in Munich, as well as Plant Shenyang in China. In 2027, the NEUE KLASSE will also ramp up in San Luis Potosí, Mexico.

Our customers ask: How far can I drive on electric power? How quickly can I charge my car?

We are able to tell them: at least 30 percent farther and 30 percent faster. In practice, this means that: It only takes ten minutes to charge your car for a 300-kilometre trip – hardly enough time to grab a coffee!

This is possible thanks to the new sixth-generation round cells.  We are using them for the first time in the NEUE KLASSE – which means you can look forward to an even higher-level “BMW driving experience”.

What might look like a Playstation is actually four super-brains, each integrating several highly intelligent control units. This opens up new possibilities – from powertrain and driving dynamics, to automated driving, to how we interact with our cars.

The most important aspect for our customers is: What does the NEUE KLASSE feel like on the road? The Board of Management already had the chance to drive the pre-series – and, believe me, it gave us goosebumps.

The magnitude of the technological wave we are unleashing becomes even clearer when you realise:

The innovations of the NEUE KLASSE will be incorporated into all BMW models in the coming years, regardless of their drive technology. In simple terms: Soon, all BMW technology will be NEUE KLASSE. The NEUE KLASSE is set to become our innovation and technology booster for all future areas of activity, including design.

We aren’t just taking mobility to a new level; the BMW Group is also becoming a NEW company. I believe this is entirely in your interest as our shareholders.

My second topic for today reflects our belief in the effectiveness of technology openness.

The heart of the NEUE KLASSE is electric – running on its own, new architecture. If demand for electric vehicles continues to grow as forecast, we will be able to leverage corresponding economies of scale.

But the world is a big place – which is why we continue to serve all markets with premium products. With us, everyone can find the right drivetrain to suit their needs. Anything else would be unwise from a business perspective.

Using technology clusters and modules enables us to be highly flexible. Think of it like this: We can roll out innovations and technological advances across all architectures and segments, and scale them efficiently.

We don’t distinguish between “old” and “new” vehicles – instead, we deliver cutting-edge technology across all areas. And, moreover, we offer the best overall package. This is what we aspire to – and it is perhaps the underlying secret of your company’s success.

Let me give you a current example: Following on from the new BMW 5 Series Sedan, the new BMW 5 Series Touring also comes in four drive technologies. The BMW i5* is all-electric, with an impressive everyday range of over 500 kilometres.

Plug-in hybrids also remain extremely popular. For the new BMW 5 Series, the PHEV variant could account for about 20 percent of our sales in Europe.

This shows we are right on track with our ten attractive PHEV models. And of course, the new 5 Series is also well received as a highly efficient combustion engine.

Focused technology openness is not something that is achieved overnight. You know my position: Building cars is a highly complex task. New market players are realising this too.

It is a strength of your company – and I believe it is also a unique selling point: The ability to master this complexity, seamlessly, and to effectively orchestrate, scale and further develop technologies.

Our sales figures confirm this: BMW is maintaining its leading position in the global premium segment. Our strongest growth last year came from the upper premium and luxury class, as well as our all-electric models, or BEVs for short. We delivered over 375,000 BEVs to customers in 2023 – an increase of almost 75 percent over the previous year. 

This dynamism is also reflected in our share of the global BEV market: At 4.1 percent, it is already significantly higher than our share of the total global market, which remains stable at 3.3 percent.

Demand for BEVs will continue to climb – although not in a linear fashion; it will be dynamic and market-specific. We reiterate this time and again – and it holds true in multiple markets.

We see e-mobility as the fastest-growing drive technology – today and in the future. By 2030, all-electric vehicles should account for about half of our deliveries. We remain committed to this goal and are steering the ramp-up in line with demand. We will stay flexible – even well into the 2030s.

We are aligning our strategic planning accordingly – and enabling our architectures. In this way, we can respond quickly at all times. More than 15 BEV models will be available this year across all BMW Group brands.

Here, you can see the MINI Aceman*.

In April, it celebrated its world premiere at AUTO CHINA. The Aceman is offered exclusively as a all-electric vehicle.

It fills the gap between the Cooper* and the Countryman*, which has now grown significantly in size. The new Cooper is already sold out – at least for the next four months. The only thing missing is the new MINI Convertible, which will be released in the second half of the year.

Together, these models form the NEW MINI Family, which is effectively the counterpart to the NEUE KLASSE at BMW: MINI's leap into the future.

And: We produce the New MINI Family worldwide: at our Spotlight joint venture in China; in Oxford, in the UK; and, for the first time, also in Germany, at Plant Leipzig.

We talked about bookends earlier. Now, with our brands, let's jump from MINI go-kart feeling to our luxury brand, Rolls-Royce. Spectre* certainly hit the ground running. What a phenomenal start! 

In the first quarter of this year, this model alone accounted for 38 percent of Rolls-Royce deliveries. That is how we do e-mobility in the luxury class. Spectre glides along effortlessly, like a flying carpet. Our luxury brand's vehicles have never been as compelling and as differentiated as they are today. And let’s not forget that they also earn a significant contribution margin for the company.

BMW Motorrad is also reporting profitable growth, having celebrated its centenary in September. German Chancellor Olaf Scholz attended the anniversary celebrations at Plant Berlin-Spandau.

We shared two major milestones with him: First, the inauguration of the new “BMW Motorrad Welt”. What BMW Welt in Munich is to cars, we now also have in Berlin for our two-wheeled vehicles. Second, the world premiere of the R 1300 GS. Many people – myself included, as a motorcycle enthusiast – have been eagerly awaiting the next-generation GS. The trade press was practically euphoric about it.

For those who prefer an electric ride in the city, BMW Motorrad’s second electric model, the CE 02, is perfect.

Our core BMW brand also has a slew of upcoming, exciting vehicles, with 14 launches and numerous model variants this year alone.

The BMW 1 Series will be released onto the market in the compact class.

And we will launch the new BMW X3 – one of our most popular models overall. The new X3 will be available with a highly-efficient combustion engine and as a plug-in hybrid variant.

We recently presented our new and future vehicles to our retailers, including 1,500 retailers from all over Europe in Amsterdam. We did the same in Las Vegas for over 1,000 dealers from the Americas region. I got the sense at both events that our retailers are genuinely excited about what is to come.

Especially for Europe, I have to stress: The retailers will remain by our side in the new sales system – that won’t change. We are already using direct sales for MINI in China and reporting positive experiences in the first European countries. We will be transitioning the BMW brand to the new direct and fully digitalized sales model in Europe from 2026, as planned.

You, our shareholders, also wanted to know:

How are we progressing with hydrogen?

Our BMW iX5 Hydrogen* is currently on a world tour, undergoing real-life testing. It is very well received, everywhere it goes. Our pilot fleet is raising awareness of hydrogen's role in the energy transition – both for mobility and across industries. You rightly expect us to meet the European Union's CO 2 requirements.

In 2023, the BMW Group significantly outperformed the CO 2 fleet limit set for us by the EU by more than 20 percent. This year, we expect to see another slight reduction, with all brands and drivetrain variants contributing.

Technology-centric, with a clear focus on e-mobility – we are always consistent in our actions: This is how we are reshaping perception of your company.

What the New York Times writes is precisely researched.

In March, the New York Times praised our drivetrain strategy as far-sighted and consistent. It described BMW as a “winner in electric vehicles” – and Tesla's only serious competitor. We can certainly live with that. People expect us to consider things carefully and come up with practical solutions – because we consistently demonstrate our ability to do so.

In part three, I’ll look at the reasons for our global success – which, now, more than ever, requires us to act regionally. If you look closely, your company stands out as one of the automotive industry's few “truly” global manufacturers.

Something like this has to grow systematically – and we have been expanding our footprint for this purpose over the decades.

Let me give you three examples:

China – our biggest single market; Europe – our most important sales region; the US – our “second home”:

First: China , where we employ about a fifth of our workforce. It is – after Germany – our second-largest R&D location. BMW enjoys a high level of trust there – and not just among our own customers. We are highly regarded as a company, because we enter into serious, long-term commitments.

This year, we are celebrating 30 years “at home in China” and more than two decades of commitment in Shenyang.

In April, we signed a new investment agreement with Liaoning Province, worth 20 billion renminbi or 2.5 billion euros. The Shenyang production site of our BBA joint venture is transforming into a BMW iFACTORY.

Also in April, I was part of German Chancellor Scholz's economic delegation to China. Shortly after that, I was in Beijing at AUTO CHINA, where Prime Minister Li Qiang visited precisely one non-Chinese manufacturer – and that was the BMW Group.

A phrase I hear a lot in China is “China speed”. This is a dynamic country – and we are picking up the pace to keep up: Just last week, our six-millionth vehicle produced in Shenyang since 2003 rolled off the assembly line. We only reached the five million mark about a year earlier. This means we turned out one million vehicles in just 15 months – that is true “China speed”.

Second: Europe .

We sell nearly a third of all our vehicles in the European Union, where we operate ten plants and maintain a broad supplier base. We all benefit from a united Europe – every single day – and should channel all our collective efforts into preserving it.

BMW maintains a global outlook. This is something the chair of the General Works Council and I have reiterated. We urge our associates to pay close attention whenever seemingly simple solutions are proposed for complicated issues. Enjoying democracy means living democracy – and that includes participation, exercising your right to vote and raising your voice to stand up for democracy. That is why we have asked everyone to vote on June 9.

What applies to Europe, applies even more to Germany: We need the best minds – and the smartest minds think very carefully about where they want to go. That is why we support the “We stand for values” initiative.

In Germany, we have many debates about emotionally charged trigger points. There is broad consensus on meta-topics. This is how sociologist Steffen Mau describes it. His latest study comes to the conclusion: We are not a divided society.

As a result, we shouldn’t speak ill of our country and Germany as a location, but leverage our potential. I can only agree with that.

Third: the USA .

We refer to the US as our “second home”. Next year will be our 50th year in the United States. In 2023, your company was once again one of the largest net exporters of vehicles from the US by value. Germany is the only place where we have a higher purchasing volume than the US, which currently totals 6.7 billion euros annually.

For over 25 years, we have been a local partner – particularly in South Carolina. Today, Spartanburg is our largest plant – and the whole of the surrounding region has grown with us.

China, Europe and the US: Three examples of how our local presence forges close ties with the regions and markets.

We are living proof that everyone benefits when people work together. That is also one of the reasons why your company continued to grow in all major regions of the world in 2023.

We do business around the globe – and benefit from an integrated global economy.

Now, our global world order is evolving – from a “unipolar world” to a “multi-polar world”, especially in the last 10-15 years. Authors like Carlo Masala talk about the highly integrated and largely self-sufficient economic areas now emerging. We remain committed to open markets and free trade.

I also say this with a view to the European Union's current deliberations over Chinese imports of electric cars. A 360-degree perspective would be better: 20 percent of all BEVs sold in Europe last year came from China; well over half were western brands, including BMW.

Protectionism triggers a spiral effect: Tariffs lead to new tariffs, with protectionism rather than cooperation.

My over 30 years of experience at BMW suggest that solutions come about when we reach out to one another – and when we are prepared to make compromises ourselves.

That is how we build a consensus that makes us stronger as a society and an economy and enables us to take action.

You are justified in asking how your company secures access to diversified, fragmented markets.

The answer is: by continuing to invest at local level. Also, by finding local solutions and partners for the upstream value chain.

“Local for local” is our recipe for success – and we are now applying this same principle to producing cells for the batteries needed for e-mobility.

Who has control over technological expertise and urgently needed raw materials? That is what decides the competitiveness of companies and economic areas. We locate production facilities for BMW high-voltage batteries close to our vehicle plants – in Hungary, the US and China. Just a few days ago, we laid the foundation stone for the high-voltage battery assembly in San Luis Potosí, Mexico.

The benefits for us are clear: Short transport distances and supply stability in the event of unforeseen events around the globe.

And to get really local: Have you heard of Irlbach-Straßkirchen in Lower Bavaria? It will supply Gen6 batteries for our plants in Bavaria from 2026 onwards. The process wasn’t entirely straightforward. Residents wanted to know: What are the benefits for our region? We engaged in in-depth discussions with them to build trust. Ultimately, an overwhelming majority voted in favour of the new BMW location.

As you can see: Global only works at local level – and this also applies to our supply chains.

We have learned in recent years how vulnerable and susceptible to disruption they can be. Take a guess: How many parts do you think our plants worldwide need to be supplied with every day? The answer is: 36 million. The right quantities have to be in the right place, at the right time, in the best quality.

Our digitalised “i Supply Chain” strategy ensures resilient supply chains.

Our “RiskHub” uses AI and data analytics to identify quality issues in the supplier network early. We also adopt a proactive approach to avoid supply bottlenecks.

You might already have heard of Catena-X. There’s tremendous potential here: Automotive manufacturers, suppliers and, soon, recyclers, are creating a shared data ecosystem that makes sprawling supply chains transparent and allows us to track the carbon footprint of individual components. The type, quantity and source of the raw materials installed can also be digitally documented, allowing us to “trace” them.

And we are about to embark on a pilot project: Plant Landshut produces the kidney grille for the BMW iX* – one component made of many individual components. We will be using data from Catena-X to measure the total carbon footprint of production.

Wherever we collaborate with suppliers, we do so as partners, always treating each other as equals. This is important to me.

Chapter four of my speech focuses on the car as a digital companion: We are making mobility more human, more intelligent and more sustainable.

The world of bits and bytes is highly dynamic. Digitalisation, hand in hand with artificial intelligence, is fundamentally changing how we experience mobility. The questions you submitted through the shareholder portal indicate that this interests you, too.

Intelligent, self-learning systems have long been part of our strategy for the automotive production of the future. You know this as BMW iFACTORY.

Digital added value can be experienced directly in our vehicles, but our approach here remains: Not everything that is possible also makes sense in a car.

Our Head-Up Display is a classic. 20 years ago, we brought this technology from the aeroplane into the car. Now, we are revolutionising this display concept in the NEUE KLASSE.

Take a look for yourselves: Our “BMW Panoramic Vision” uses the full width of the windscreen. Pure high-tech. But we also use digitalization to increase security. In this case, we reduce distraction while driving.

We have grown used to always getting the latest updates from our digital devices – and people expect the same from their cars. Over the air means we can update software in the vehicle at any time, without bringing it in to the workshop. We chose this route early.

Today, your company has the world’s largest fully upgrade-compatible fleet in the market. We can already reach more than 7.5 million vehicles. 

The BMW 5 Series sets the standard for automated driving. It is the first car in Germany to be approved for partially automated driving at speeds up to 130 km/h on motorways.

This means you can take your hands off the steering wheel while driving. Your car can also change lanes by itself, when you briefly glance in the side mirror. Active Lane Change Assistant with eye confirmation – a somewhat unwieldy name for a genuine world first.

Since March 2024, Highway Assist has also been available in the BMW 7 Series, X5, X6, X7, iX and XM*. That's level 2+.

The new BMW 7 Series does even more: You can even temporarily turn your attention away from the road. It fascinates me, every time the car regulates its own speed, distance and tracking. That is Level 3 highly automated driving – available in the new BMW 7 Series since March. A digital driving experience needs to ensure the safety of all road users.

That is why your company only introduces mature technical solutions onto the road– no beta versions. No experiments at the expense of our customers. You can always rely on that.

Since summer 2023, we have been testing automated driving and parking functions all the way up to Level 4 fully automated driving at our new centre for automated driving in Sokolov in the Czech Republic.

Esteemed Shareholders,

The US publication Time Magazine and the online platform “Statista” analysed and compared 750 international companies: Your company did exceptionally well to make it into the top ten and was, in fact, the highest-ranked automotive manufacturer. 

Revenue growth, sustainability and employee satisfaction – many people consider these to be conflicting goals. We find a way to reconcile them.

Our markets are dynamic and the geopolitical environment uncertain. This impacts us – just like it does other companies.

You are counting on us to remain successful – and, indeed, we will! We have ambitious plans for the current financial year. We expect to see a slight increase in sales, compared to the previous year, as well as a significantly higher percentage of all-electric vehicles.

The first fourth months of 2024 show that we are on track for all key performance indicators.

As CEO of BMW, I travel the world a lot. Everywhere I go, I see not only how valuable individual mobility is for many people, but how essential it is.

My experience is also that the BMW Group is appreciated and recognised in all corners of the globe. All of this encourages us to continue forging our own BMW way.

We are able to withstand the headwinds when we have confidence in our direction – which we usually do.

Your company is part of the global community. We engage with it – and evolve in and alongside it. That is extremely important.

The BMW way is also about our capacity for resonance – a term from physics that is also used in sociology.

So, what do I mean by capacity for resonance?

I’m talking about our ability to perceive and understand our relationship with the world – in Germany and elsewhere. We pay attention to developments, absorb them – and give something back to society in return. 

This is a natural process we actively participate in and control.

We remain open to all input, but never allow ourselves to be influenced without careful consideration or emotionalised by trigger points. Above all, we avoid drifting aimlessly.

We are in permanent resonance with our evolving society – consciously and for our mutual benefit. And always focused on effectiveness.

The following therefore holds true for your company:

Another compelling reason for you to continue to stand by us!

CO2 EMISSIONS & CONSUMPTION.

BMW i5 eDrive40 Limousine:  energy consumption combined: 16,3 kWh/100 km (WLTP); CO2 emissions combined 0 g/km (WLTP); CO2 class: A; electricity consumption: 571 km (WLTP)

MINI Aceman E:  electricity consumption combined: 14,7 – 14,1 kWh/100 km according to WLTP; CO2 emissions combined: 0 g/km; CO2 class: A; Range in km according to WLTP: 298 - 310

MINI Cooper 3-Türer:  energy consumption combined in l/100km: 6,4;CO2 emissions combined g/km: 144; CO2 class E

MINI Aceman E:  electricity consumption combined: 14,7 – 14,1 kWh/100 km according to WLTP; CO2 emissions combined: 0 g/km; CO2-class: A; Range in km according to WLTP: 298 - 310

Rolls-Royce Spectre:  energy consumption: 23,6 kWh/100 km (WLTP); CO2 emissions combined 0 g/km (WLTP); CO2 class A; electricity consumption: 500 km (WLTP)

BMW iX5 Hydrogen: hydrogen consumption combined: 1,19 kg/100 km (WLTP); CO2 emissions combined: 0 g/km (WLTP); CO2 class: A

BMW iX xDrive40: energy consumption combined: 19,9 kWh/100 km (WLTP); CO2 emissions combined: 0 g/km (WLTP); CO2 class: A; electric range: 426 km (WLTP); performance: 240kW (326 PS)

BMW XM: energy consumption combined: 33,6 kWh/100 km and 1,9 l/100 km (WLTP); CO2 emissions combined: 43 g/km (WLTP); CO2 class: G and B; consumption: 12,9 l/100 km (WLTP)

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Upstate, S.C.   The BMW Charity Pro-Am presented by TD SYNNEX today announced the celebrities participating in this year’s tournament taking place June 3-9 at Thornblade Club in Greer and The Carolina Country Club in Spartanburg.

New celebrities to the tournament this year include:

• Former NFL Wide Receiver Brice Butler
• Former NFL Quarterback Ryan Leaf
• American Idol Winner and Musician Phillip Phillips
• Golf Social Media Influencer Roger Steele
• Former NFL Quarterback and College Football Hall of Fame Inductee Vince Young

Returning celebrities include:

• Current 4x World Champion Boxer Canelo Álvarez
• Television and Film Actor Brian Baumgartner (“Kevin” - The Office)
• On Patrol: Live PD Captain Danny Brown
• Television and Film Actor Andy Buckley (“David” – The Office)
• ESPN Golf Analyst Michael Collins
• NBA Charlotte Hornets Guard Seth Curry
• Country Pop Musician Jay DeMarcus (Rascal Flatts)
• Gold Rated BMW Motorsport Works Driver Connor De Phillippi
• Actress and Model Debbe Dunning (“Heidi” – Home Improvement)
• Comedian and Actor Larry the Cable Guy
• Olympic Curler and Gold Medalist Matt Hamilton
• Sports Radio and Television Personality Ann Liguori
• Golf Channel Contributor and Podcast Host Will Lowery
• Pop Singer-Songwriter and Record Producer Ben Rector
• Country Pop Musician Joe Don Rooney (Rascal Flatts)
• Television and Film Actor D.B. Sweeney
• MLB World Champion David Wells
• Emmy Award-Winning Director and Actor Justin Wheelon
• NHL Defenseman James Wisniewski

"We are pleased to welcome a great lineup of new and returning celebrities to the 2024 BMW Charity Pro-Am presented by TD SYNNEX,” said Bob Stegner, president of South Carolina Charities, Inc., the tournament’s non-profit foundation. “Seth Curry and Vince Young will add excitement to the tournament along with additional newcomers and returning celebrities. We also look forward to Phillip Phillips showcasing his talent on and off the course.”

Special events taking place during tournament week include:

Saturday, June 1st:

• 10:30 a.m. - 1:30 p.m. – Tournament Kick-Off Event at Greer Golf will be a day filled with family fun activities. Junior Golf Clinics with First Tee of The Upstate presented by Pacolet Milliken will be taking place along with bounce houses, face painting, games and more. The event is free and open to the public. Registration is required.

Monday, June 3 rd :

• 4:00 p.m. – 7:00 p.m. – Junior Golf Clinics with First Tee of The Upstate presented by Pacolet Milliken will be taking place at Thornblade Club. Clinics are free and open to kids of all skill levels. Various clinics will be available, including Spanish-speaking, ELS for Autism, and girls only. Registration is required.

Thursday, June 6 th :

• 5:00 p.m. – 10:00 p.m. – An Evening with Phillip Phillips presented by The Johnson Group on Morgan Square in downtown Spartanburg . The concert is free to the public, and VIP tickets with special access to Delaney’s Irish Pub as well as “Stay and Play” packages are available for purchase on the tournament website.

Friday, June 7 th :

• 2:00 p.m. – 5:00 p.m. – Career Fair presented by AFL at Thornblade Club.
• 7:30 p.m.  – BMW 30-Year Anniversary Celebration Concert hosted by South Carolina Charities Inc., featuring Steel Toe Stiletto at Hartness in Greenville. Advance ticket purchase is required. Along with featured sponsor MAGNA, BlueCross Blue Shield of South Carolina and Linde + Wiemann are among several other supporters of the event.

Saturday, June 8 th :

• Military and First Responders Day hosted by BMW Charity Pro-Am presented by TD SYNNEX in partnership with Upstate Warrior Solution and Folds of Honor Palmetto State Chapter. Red, white and blue attire is encouraged to show support.  

Sponsorship opportunities and VIP ticket experiences are still available for purchase for the Thursday and Friday night events. To learn more about sponsorship opportunities or to purchase tickets, please visit www.bmwcharitygolf.com or contact the tournament office at 864-297-1660.

Funds raised during the 2024 BMW Charity Pro-Am will benefit eight featured charities: Folds of Honor Palmetto State Chapter, Friends of the Reedy River, Gibbs Cancer Center & Research Institute, The Hispanic Alliance, Mobile Meals of Spartanburg, Neighborhood Cancer Connection, PAL: Play. Advocate. Live Well Spartanburg and Upstate Warrior Solution. As part of the tournament’s focus on charitable giving, the community is invited to participate in Birdies for Charity, a program enabling individual donors to make a one-time flat donation or pledge one cent or more per birdie during the tournament.

The BMW Charity Pro-Am also encourages volunteers to sign up now to take part in the 2024 tournament. To learn more about this year’s volunteer opportunities, which are made possible by Pelham Medical Center, visit here or email [email protected] .  To learn more or to purchase tickets to the 2024 tournament, visit www.bmwcharitygolf.com .

About the BMW Charity Pro-Am presented by TD SYNNEX 

South Carolina Charities, Inc. (SCCI), the non-profit foundation of the BMW Charity Pro-Am presented by TD SYNNEX, was created in order to showcase the beauty of Upstate South Carolina and hospitality of its citizens to the world; to create an event that brings the Upstate a fun and entertaining week centered around professional athletes and world-renowned celebrities; and raise money and awareness for South Carolina charities. Since 2001, the tournament has distributed more than $16 million to numerous Upstate SC non-profit organizations, part of the PGA TOUR’s $3 billion plus raised for charity. 

About BMW Manufacturing Co., LLC 

BMW Manufacturing Co., LLC is a subsidiary of BMW AG in Munich, Germany, and assembles the BMW X3, X3 M, X5, X5 M, X7, and XM Sports Activity Vehicles and the BMW X4, X4 M, X6 and X6 M Sports Activity Coupes.  In addition to the South Carolina manufacturing facility, BMW Group North American subsidiaries include sales, marketing, and financial services operations in the United States, Canada and throughout Latin America; a manufacturing plant in San Luis Potosi, Mexico; and a design firm and technology office in California. For more information on BMW Manufacturing, visit www.bmwusfactory.com. 

About TD SYNNEX:

TD SYNNEX (NYSE: SNX) is a leading global distributor and solutions aggregator for the IT ecosystem. We’re an innovative partner helping more than 150,000 customers in 100+ countries to maximize the value of technology investments, demonstrate business outcomes and unlock growth opportunities. Headquartered in Clearwater, Florida, and Fremont, California, TD SYNNEX’s 23,000 co-workers are dedicated to uniting compelling IT products, services and solutions from 2,500+ best-in-class technology vendors. Our edge-to-cloud portfolio is anchored in some of the highest-growth technology segments including cloud, cybersecurity, big data/analytics, AI, IoT, mobility and everything as a service. TD SYNNEX is committed to serving customers and communities, and we believe we can have a positive impact on our people and our planet, intentionally acting as a respected corporate citizen. We aspire to be a diverse and inclusive employer of choice for talent across the IT ecosystem. For more information, visit www.TDSYNNEX.com

BMW unveils AI driven plans for it's Munich plant to go electric only

BMW’s historic Munich factory will exclusively produce electric vehicles from 2027 as the company shifts towards its e-mobility targets.

Paving the way is a €650million investment that’s already seen construction begin on a new assembly line and body shop; space was freed up when internal combustion engine production halted in 2023, moving overseas to other BMW facilities.

“Munich is the beating heart of BMW,” says Plant Munich director Peter Weber. “We are delighted to be guiding the Munich plant into a fully electric future, starting with the Neue Klasse sedan.”

BMW’s Neue Klasse philosophy kickstarted its mainstream car range in the 1960s and is being reinvented for the electric era with the launch of six new models in two years, starting with an SUV which will be built in Hungary at the BMW plant in Debrecen. The launch of the first Neue Klasse sedan in Munich sees BMW’s most traditional body style remain at its halo plant.

Neue Klasse production will also take place in China and Mexico, while Hungary will make the high-voltage batteries underpinning a new fast-charging 800v architecture. This investment proves BMW still firmly has confidence in its flagship Bavarian home, though BMW board member Milan Nedeljković confirms that the new Plant Munich assembly line will remain flexible to energy solutions beyond electric.

“Hydrogen remains an important alternative,” he says. “We have a fleet of hydrogen cars out testing and we’re working intensively on improving the technology further. Alternatives need to be considered; that’s why we keep our facilities flexible to hydrogen and to other technologies.

“We won’t invest in internal combustion technology if there are no new combustion engines coming, but it’s crucial that we stay flexible on the production line for whatever may come.”

Catalysing Plant Munich’s next chapter is the increased digitalisation and artificial intelligence utilisation of BMW’s ‘iFactory’ principle. Plant director Weber says AI is already utilised at Munich – and that it’s being used to support rather than replace the plant’s 7,800 employees.

“Many employees will work on 500 cars within their shift,” he says. “To ensure they do it with premium quality, it’s fundamental that every worker knows their procedure off by heart. Training methods are the most decisive factor in achieving quality. Digitalisation is a big lever for our people to perform their job in the most robust way. For example, apprentices now learn to weld using augmented reality, learning their gun technique and speed of process before touching any metal.

“[Employees] are asking for it. They know the most critical production processes and are asking for our support. If we give our robots AI, they gain another sense. It allows our transport robots to manoeuvre more safely. It is our basic belief that digitalisation, comprising AI, is focused on supporting our people and supporting our processes.”

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