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Adventure Tourism Market Size, Share, Competitive Landscape and Trend Analysis Report by Type, by Activity, by Type of Traveler, by Age Group, by Sales Channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

CG : Travel & Luxury Travel

Report Code: A01279

Tables: 314

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Adventure Tourism Market Research, 2032

The global adventure tourism market size was valued at $324.9 billion in 2022, and is projected to reach $2 trillion by 2032, growing at a CAGR of 19.5% from 2023 to 2032.The adventure tourism market is segmented into Type, Activity, Type of Traveler, Age Group and Sales Channel.Adventure tourism is a form of travel that involves caving, climbing, cycling, hiking, hunting, rafting, and others. Tourism is a rapidly growing sector, wherein adventure tourism is one of its fastest-growing segments. Australia, New Zealand, and India are a few of the most popular travel destinations owing to their great landscapes, good food, and accommodation facilities. Cities such as Sydney, Melbourne, Brisbane, Lakshadweep, and Perth allow a plethora of land, water, and air-based activities.

In recent years, the adventure tourism market has experienced significant growth and related expenditure as a result of an increase in the numbers of travelers. The demand for adventure tourism market is expected to grow as a result of an increase in the level of income in emerging geographical areas and reduced costs relating to air travel and accommodation. In addition, there is a rapid growth in the number of international tourists and thus contributes to growth of the adventure tourism market.

Tourism has been one of the most hard-hit sectors worldwide due to the COVID-19 outbreak. Almost every country has introduced containment measures that have an adverse impact on tourism, such as travel restrictions, border closings, prohibition of social events, complete or partially quarantined regions, confinement, and bodily distancing to limit the spread of this COVID-19 virus. In Asia-Pacific, where a number of countries have implemented strict border closures and reduced their immigration by as much as 84 %, this effect has been even more severe. In other areas, the number of arrivals decreased by 70% in Africa, 69% in the Americas, 71% in Europe, and 76% in the Middle East. Overall, domestic travel has been better, although it is still expected to decline by an estimated 45% on average in 2020. Travel agencies around the world have also launched rapid, mobile-friendly websites that may be used in a simple way on smartphones. These services include peer reviews, 360-degree video tours, and a simple comparison of prices.

It helps tourists to get a better idea of the locations, benefits, and places they prefer to see. This has led to increase in interest in online vacation planning and reservation by travelers and, in turn, provides a profit projection for the adventure tourism industry as a whole. Furthermore, increased internet penetration assists travel firms and individuals in selecting, obtaining, and offering the greatest holiday places at affordable prices. The major factors which are expected to boost the growth of the global adventure tourism market over the outlook period include increased government tourism promotion activities, higher investments in this sector by the state, and a strengthening trend for adventure sports on holidays. Furthermore, factors that are expected to increase the growth of the world market over the coming years include relaxed restrictions on travel and a strong tourism promotion strategy by various countries around the globe. Another factor that is expected to have a significant impact on the growth of the adventure tourism market is the increase of advertising via different digital platforms, such as Facebook, YouTube, Instagram, and others offering better travel deals.

An increase in demand for genuine and individual travel experiences drives the adventure tourism market. Rapid urbanization, rise in disposable income, the impact of social media, and low-ticket prices play an important role in this. The key players in the field work with marketing firms to increase demand for adventure travel worldwide on the basis of Internet advertising, enabling them to reach out to large-value customers. In fact, adventure tourism is also being encouraged by government agencies in a number of countries as it produces employment opportunities and contributes to community development. Consequently, adventure tourism is expected to become more popular around the world.

The growth in the adventure tourism market is being slowed down by unforeseen climatic changes and deterioration of the environment as a result of travelers’ careless behavior of the traveler. In addition, the adventure tourism sector is confronted with a strong threat of loss of culture and language. Moreover, developments in adventure tourism markets are being impeded by rise in prices of travel to certain geographic locations and warlike situations. In addition, travelers do not travel with companies that travel in a sustainable and environmentally friendly way. Some tourism operators do not deliver the promised service to their clients. It is left the traveler in a state of confusion and stress. Further limiting market growth is the absence of security measures included in adventure tourism packages.

As per the adventure tourism market statistics, the adventure tourism market is segmented on the basis of type, activity, type of traveler, age group, sales channel, and region. On the basis of type, the market has been classified into hard, soft, and others. On the basis of activity, the market has been divided into land based activity, water based activity, and air based activity. On the basis of the type of traveler, the adventure tourism market has been classified into solo, friends/group, couple, and family. On the basis of age group, it is categorized into below 30 years, 30 to 41 years, 42 to 49 years, and 50 years & above.

On the basis of sales channel, the market is bifurcated into travel agents and direct. On the basis of region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. As per the adventure tourism market forecast, on the basis of the type, the soft segment was the highest contributor to the adventure tourism market in 2022 and is expected to remain dominant throughout the forecast period since the growth in number of tourists are inclined to engage in small adventure activities such as walking, climbing, cycling, camping, and scuba diving, which drives the growth of the segment. The activities of this category have a low-risk level and are thus popular with adventure seekers and grazing adventurers who seek the most exciting adventures without any risks at all. In addition, the adventure tourism market growth is anticipated to be driven by rise in adventure tourism market demand for mild adventure activities amongst older people.

On the basis of the activity, the air based activity segment is expected to witness the highest growth during the forecast period since it has gained popularity, as it provides people with adventurous experiences of flying and thrill. However, air-based activities are offered by the least number of operators, owing to a lack of trained instructors and high costs.

On the basis of the type of traveler, the couple segment was the highest contributor to the adventure tourism market, accounting for a major adventure tourism market share in 2022 and is estimated to grow at the highest CAGR during the forecast period. The increased number of couple holidays in the last century is due to growth in access to overseas travel and the development of holiday packages, which are designed for couples.

On the basis of the age group, the 30 to 41 years segment was the dominant segment and is expected to witness the fastest growth during the forecast period. The growth of this segment is attributed to the financial stability and health of the people in this age group. Generally, people in this age group may afford frequent travel to different parts of the world, which positively impacts the growth of the tourism industry worldwide.

On the basis of the sales channel, the direct segment was the highest contributor to the adventure tourism market in 2022 and is expected to witness the highest growth during the forecast period. The growth in this segment may be attributed to the increase in the ease of making travel arrangements due to improvements in technology. Moreover, this form of booking allows travelers to save a significant amount of money, which further boosts the attractiveness of this mode of booking.

On the basis of the region, Europe dominated the market in 2022 and is expected to grow to its rich diversity. It covers a variety of historically significant countries, cultures, languages, and cuisine. Moreover, the transport and tourism infrastructure in Europe is constantly developing because of its advanced status. Furthermore, the climate in this region continues to be pretty comfortable, which is also attractive for travelers.

The key players in the adventure tourism market have relied on product launches as their key strategy to stay relevant in the competitive market. The key players profiled in the report include AAT Kings Tours Limited, Discovery Nomads, Trafalgar Travel, Contiki, G Adventures, Insight Vacations, Inspiring Journeys, Intrepid Group, Ltd, Intro Travel, and Ultimate Adventure Travel Pty Ltd.

Some examples of the acquisition are:

• In September 2022, – Intrepid Travel, the largest adventure travel company in the world, acquired a majority shareholding in the Australian adventure tourism business and destination management company (DMC) JOOB (Jump Out Of Bed). The acquisition was done to rapidly boost the growth of DMC of Intrepid in Australia.
• In January 2022, Intrepid Travel acquired Wildland Trekking, which is an environment-friendly based in the U.S. which focuses on outdoor and active adventures. The growth and investment of Intrepid is accelerating in the U.S., driven by a rise in awareness about unique domestic travel possibilities following international border closings, due to the COV19 Pandemic.

Some Examples of Partnerships are:

• In October 2022, A cooperation agreement on the promotion of sustainable aviation fuel supply and production has been signed between TUI, one of the biggest tourism groups in the world and Spanish energy company Cepsa.
• Some examples of collaboration in the market
• In April 2023, to kick off camping season, hipcamp, Recreational Equipment, Inc. and GearJunkie joined forces for a Save A Spot Sweepstakes. In addition, for 25 other winners selected every week between April 10 and June 2023, the Sweepstakes is projected to provide a fully furnished trip to one of the most popular destinations of hipcamp and prizes in the form of equipment.

An Example of Product Launch in The Market

In March 2023, REI Co-op launched its new Trailmade collection, which is aimed to accommodate more needs for hiking and backpacking for people. This line offers customers the opportunity to acquire affordable gear and clothing options that include genderless sleeping bags, backpacks, trek poles, sports jackets, or more inclusive sizes for each of them.

Some examples of expansion are

• In January 2023, Recreational Equipment, Inc. opened a new store in Athens and invite the community to festivities worth of three days filled with giveaways, outdoor brands, afternoon socials, and live music. REI invested $10,000 each in Biking Athens and All Terrain Georgia, an initiative of Foundation of Aimee Copeland with support from the Georgian Department of Natural Resources, for celebrating this Grand Opening.
• In October 2022, REI Co-op opened a new Tallahassee store. The store features a wide assortment of top-quality outdoor gear and apparel for camping, cycling, hiking, fitness, running, climbing, and more.
• In August 2022, REI Co-op opened the doors of its first Nebraska location through a new Gretna store. The store has a huge variety of high-quality outdoor gear and clothing for camping, cycling, running, fitness, hiking, snow sports, climbing as well as many other activities.

Key Benefits For Stakeholders

• This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the adventure tourism market analysis from 2022 to 2032 to identify the prevailing adventure tourism market opportunities.
• The market research is offered along with information related to key drivers, restraints, and opportunities.
• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
• In-depth analysis of the adventure tourism market segmentation assists to determine the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global market.
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes the analysis of the regional as well as global adventure tourism market trends, key players, market segments, application areas, and market growth strategies.

  Adventure Tourism Market Report Highlights

Analyst Review

According to the CXOs, the adventure tourism market is anticipated to witness steady growth, due to economic growth and an increase in the trend of adventure travel. The key motivating factor of adventure seekers is transformative experiences. In addition, the rise in competition among airlines, the availability of affordable carriers, and liberal travel and immigration laws foster market growth.

Moreover, the rise in the adoption of mobile devices and an increase in accessibility of the internet have enhanced communication among travelers, resulting in the exchange of experiences and thoughts personally as well as on social media. This in turn motivates other adventure seekers to plan for adventure activities, thus promoting market expansion. In addition, technology has enabled travelers to book their vacation directly with the service provider, thereby cutting the cost for the middle person within the sales channel.

• Travel Destinations
• Luxury Accommodations
• Travel Packages
• Adventure Travel
• Travel Retail
• Adventure Destinations
• Travel Planning
• Luxury Travel Experiences
• Outdoor Activities

The global adventure tourism market was valued at $324.90 billion in 2022 and is estimated to reach $1,947.50 billion by 2032, exhibiting a CAGR of 19.5% from 2023 to 2032. In recent years, the market for adventure travel has experienced significant growth and related expenditure as a result of an increase in the numbers of travelers.

The adventure tourism market report is available on request on the website of Allied Market Research.

The forecast period considered in the global adventure tourism market report is from 2022 to 2031. The report analyzes the market sizes from 2022 to 2032 along with the upcoming market trends and opportunities. The report also covers the key strategies adopted by the key players operating in the market.

The key players in the adventure tourism industry have relied on product launches as their key strategy to stay relevant in the competitive market. The key players profiled in the report include AAT Kings Tours Limited, Discovery Nomads, Trafalgar Travel, Contiki, G Adventures, Insight Vacations, Inspiring Journeys, Intrepid Group, Ltd, Intro Travel, and Ultimate Adventure Travel Pty Ltd.

The adventure tourism market is segmented on the basis of type, activity, type of traveler, age group, sales channel, and region. On the basis of type, the market has been classified into hard, soft, and others. On the basis of activity, the market has been divided into land based activity, water based activity, and air based activity. On the basis of the type of traveler, the market has been classified into solo, friends/group, couple, and family. On the basis of age group, it is categorized into below 30 years, 30 to 41 years, 42 to 49 years, and 50 years & above. On the basis of sales channel, the market is bifurcated into travel agents and direct. On the basis of region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Asia-Pacific is expected to witness the highest growth during the forecast period since the Asia-Pacific adventure tourism market attracts numerous adventure travelers from around the globe. The region offers diverse activities such as wildlife reserves and national parks such as Sundarbans in India, Mt. Everest in Nepal, rain forests in Borneo, and whale watching & scouting kiwis in New Zealand to explore.

Europe dominated the market in 2022 and is expected to grow to its rich diversity. It covers a variety of historically significant countries, cultures, languages, and cuisine. Moreover, the transport and tourism infrastructure in Europe is constantly developing because of its advanced status. Furthermore, the climate in this region continues to be pretty comfortable, which is also attractive for travelers.

Tourism has been one of the most hard-hit sectors worldwide due to the COVID-19 outbreak. Almost every country has introduced containment measures that have an adverse impact on tourism, such as travel restrictions, border closings, prohibition of social events, complete or partially quarantined regions, confinement, and bodily distancing to limit the spread of this COVID-19 virus.

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Adventure Tourism Market

Global Opportunity Analysis and Industry Forecast, 2023-2032

• Consumer Goods and Services
• Consumer Services

Adventure Tourism Market

Global Adventure Tourism Market Share, Trends, Forecast: By Type: Hard Adventure, Soft Adventure; By Activity: Land-based Activity, Water-based Activity, Air-based Activity; By Type of Traveller: Friends/Group, Couple, Solo, Family; By Age Group: Below 30 Years, Others; By Sales Channel; Regional Analysis; Competitive Landscape; 2024-2032

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Global Adventure Tourism Market Outlook

The global adventure tourism market size reached approximately USD 336.03 billion in 2023. The market is assessed to grow at a CAGR of 19.9% between 2024 and 2032 to attain a value of around USD 998.37 billion by 2032.

Key Trends in the Market

Adventure tourism refers to a type of tourism that involves travelling to exotic and remote locations to engage in physical and cultural activities. Some popular adventure tourism activities include scuba diving, trekking, hiking, sailing, river rafting, skiing, and paragliding, among others. Adventure tourism can reduce stress levels of individuals, enhance their physical fitness and confidence, and improve their mental health, among others.

• The rising spending on domestic and international travel is one of the leading adventure tourism market trends. Besides, the growing trend of remote work is also likely to surge interest in adventure tourism as individuals are increasingly seeking local connection and cultural immersion, boosting the popularity of leisure adventure travel.
• The adventure tourism market growth can be attributed to the rising demand for new and personalised experiences by travellers. Travellers are increasingly seeking unique travel experiences, new wellness activities such as spas and saunas, and deeper engagement and interaction with local cultures to enhance their experiences.

Adventure tourists are also preferring authentic and exciting experiences, immersive cultural encounters, and active engagement as a means of self-exploration and self-improvement.

• The rising interest in sustainable tourism due to growing environmental concerns is further driving the adventure tourism market demand. Travellers are increasingly adopting environmentally friendly adventurous activities and prioritising waste reduction, recycling, energy efficiency, and the usage of renewable resources while preserving the biodiversity and cultural heritage of a destination.

Market Analysis

Based on type, the market is segmented into hard adventure and soft adventure. On the basis of activity, the market can be divided into land-based activity, water-based activity, and air-based activity. By type of traveller, the adventure tourism market segmentation includes friends/group, couple, solo, and family.

Based on age group, the market is segmented into below 30 years, 30 years-41 years, 42 years-49 years, and 50 years and above. On the basis of sales channel, the market is bifurcated into travel agent and direct. The major regional markets for adventure tourism include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global adventure tourism market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

• Abercrombie & Kent USA, LLC 
• Butterfield & Robinson Inc. 
• Austin Adventures Inc. 
• Discovery Nomads LLC 
• Cox & Kings 
• G Adventures Inc.
• Interpid Group Pty Ltd.
• Geographic Expeditions, Inc.
• Row Adventures
• Mountain Travel Sobek

Market Share by Type

As per the adventure tourism market analysis, soft adventure is witnessing significant growth as it offers a blend between luxury travel and hard adventure. It enjoys substantial popularity among families, beginners, and differently-abled individuals seeking thrilling experiences with low risks and hazards. The increasing interest in cultural-related adventure tourism in countries like India, Spain, the Netherlands, Italy, and Sweden, is further aiding the segment’s development.

Market Share by Region

Europe accounts for a substantial portion of the adventure tourism market share due to the growing interest in exploring offbeat places in the region. High education levels and rising disposable incomes of Europeans are also fuelling interest in adventure tourism. Moreover, the growing number of ecologically and socially responsible travellers is fuelling interest in sustainable adventure tourism activities in the region.

Meanwhile, the Asia Pacific represents a significant market share as the region encompasses diverse experiences, cultures, and landscapes. Countries like India are emerging as hotspots for air, water, and land-based adventure tourism activities due to their diverse geographical ecosystems. Governments in the region are also actively promoting adventure tourism activities to enhance their revenues, aiding the market.

Competitive Landscape

Butterfield & Robinson Inc. is a company that is engaged in designing, guiding, and planning trips. Since its operations in 1966, it has offered hyper-personalised and one-on-one services to provide enhanced experiences to customers. The company’s trips combine active adventure with cultural immersion in different destinations around the world.

Abercrombie & Kent USA, LLC , founded in 1962, is a leading luxury travel company that is headquartered in Illinois, the United States. The company creates inspiring and memorable journeys for customers in over 100 countries across seven continents. With more than 55 offices across the world, the company is recognised for its exceptional luxury travel services by both guests and professionals.

Cox & Kings is a leading travel company. Its history dates back to 1758, and since then it has emerged as a prominent provider of services such as outbound tourism, conference and incentive solutions, trade fairs, domestic holidays, and business travels in the Indian subcontinent.

Other adventure tourism market players include Austin Adventures Inc., Discovery Nomads LLC, G Adventures Inc., Interpid Group Pty Ltd., Geographic Expeditions, Inc., Row Adventures, and Mountain Travel Sobek, among others.

Key Highlights of the Report

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface 2    Report Coverage – Key Segmentation and Scope 3    Report Description        3.1    Market Definition and Outlook     3.2    Properties and Applications     3.3    Market Analysis     3.4    Key Players 4    Key Assumptions 5    Executive Summary     5.1    Overview     5.2    Key Drivers     5.3    Key Developments     5.4    Competitive Structure     5.5    Key Industrial Trends 6    Market Snapshot     6.1    Global     6.2    Regional 7    Opportunities and Challenges in the Market 8    Global Adventure Tourism Market Analysis     8.1    Key Industry Highlights     8.2    Global Adventure Tourism Historical Market (2018-2023)      8.3    Global Adventure Tourism Market Forecast (2024-2032)     8.4    Global Adventure Tourism Market by Type         8.4.1    Hard Adventure             8.4.1.1    Historical Trend (2018-2023)             8.4.1.2    Forecast Trend (2024-2032)         8.4.2    Soft Adventure             8.4.2.1    Historical Trend (2018-2023)             8.4.2.2    Forecast Trend (2024-2032)     8.5    Global Adventure Tourism Market by Activity         8.5.1    Land-based Activity             8.5.1.1    Historical Trend (2018-2023)             8.5.1.2    Forecast Trend (2024-2032)         8.5.2    Water-based Activity             8.5.2.1    Historical Trend (2018-2023)             8.5.2.2    Forecast Trend (2024-2032)         8.5.3    Air-based Activity             8.5.3.1    Historical Trend (2018-2023)             8.5.3.2    Forecast Trend (2024-2032)     8.6    Global Adventure Tourism Market by Type of Traveller         8.6.1    Friends/Group             8.6.1.1    Historical Trend (2018-2023)             8.6.1.2    Forecast Trend (2024-2032)         8.6.2    Couple             8.6.2.1    Historical Trend (2018-2023)             8.6.2.2    Forecast Trend (2024-2032)         8.6.3    Solo             8.6.3.1    Historical Trend (2018-2023)             8.6.3.2    Forecast Trend (2024-2032)         8.6.4    Family             8.6.4.1    Historical Trend (2018-2023)             8.6.4.2    Forecast Trend (2024-2032)     8.7    Global Adventure Tourism Market by Age Group         8.7.1    Below 30 Years             8.7.1.1    Historical Trend (2018-2023)             8.7.1.2    Forecast Trend (2024-2032)         8.7.2    30 years-41 years             8.7.2.1    Historical Trend (2018-2023)             8.7.2.2    Forecast Trend (2024-2032)         8.7.3    42 years-49 years             8.7.3.1    Historical Trend (2018-2023)             8.7.3.2    Forecast Trend (2024-2032)         8.7.4    50 Years and above             8.7.4.1    Historical Trend (2018-2023)             8.7.4.2    Forecast Trend (2024-2032)     8.8    Global Adventure Tourism Market by Sales Channel         8.8.1    Travel Agent             8.8.1.1    Historical Trend (2018-2023)             8.8.1.2    Forecast Trend (2024-2032)         8.8.2    Direct             8.8.2.1    Historical Trend (2018-2023)             8.8.2.2    Forecast Trend (2024-2032)     8.9    Global Adventure Tourism Market by Region         8.9.1    North America             8.9.1.1    Historical Trend (2018-2023)             8.9.1.2    Forecast Trend (2024-2032)         8.9.2    Europe             8.9.2.1    Historical Trend (2018-2023)             8.9.2.2    Forecast Trend (2024-2032)         8.9.3    Asia Pacific             8.9.3.1    Historical Trend (2018-2023)             8.9.3.2    Forecast Trend (2024-2032)         8.9.4    Latin America             8.9.4.1    Historical Trend (2018-2023)             8.9.4.2    Forecast Trend (2024-2032)         8.9.5    Middle East and Africa             8.9.5.1    Historical Trend (2018-2023)             8.9.5.2    Forecast Trend (2024-2032) 9    North America Adventure Tourism Market Analysis     9.1    United States of America          9.1.1    Historical Trend (2018-2023)         9.1.2    Forecast Trend (2024-2032)     9.2    Canada         9.2.1    Historical Trend (2018-2023)         9.2.2    Forecast Trend (2024-2032) 10    Europe Adventure Tourism Market Analysis     10.1    United Kingdom         10.1.1    Historical Trend (2018-2023)         10.1.2    Forecast Trend (2024-2032)     10.2    Germany         10.2.1    Historical Trend (2018-2023)         10.2.2    Forecast Trend (2024-2032)     10.3    France         10.3.1    Historical Trend (2018-2023)         10.3.2    Forecast Trend (2024-2032)     10.4    Italy         10.4.1    Historical Trend (2018-2023)         10.4.2    Forecast Trend (2024-2032)     10.5    Others 11    Asia Pacific Adventure Tourism Market Analysis     11.1    China         11.1.1    Historical Trend (2018-2023)         11.1.2    Forecast Trend (2024-2032)     11.2    Japan         11.2.1    Historical Trend (2018-2023)         11.2.2    Forecast Trend (2024-2032)     11.3    India         11.3.1    Historical Trend (2018-2023)         11.3.2    Forecast Trend (2024-2032)     11.4    ASEAN         11.4.1    Historical Trend (2018-2023)         11.4.2    Forecast Trend (2024-2032)     11.5    Australia         11.5.1    Historical Trend (2018-2023)         11.5.2    Forecast Trend (2024-2032)     11.6    Others 12    Latin America Adventure Tourism Market Analysis     12.1    Brazil         12.1.1    Historical Trend (2018-2023)         12.1.2    Forecast Trend (2024-2032)     12.2    Argentina         12.2.1    Historical Trend (2018-2023)         12.2.2    Forecast Trend (2024-2032)     12.3    Mexico         12.3.1    Historical Trend (2018-2023)         12.3.2    Forecast Trend (2024-2032)     12.4    Others 13    Middle East and Africa Adventure Tourism Market Analysis     13.1    Saudi Arabia         13.1.1    Historical Trend (2018-2023)         13.1.2    Forecast Trend (2024-2032)     13.2    United Arab Emirates         13.2.1    Historical Trend (2018-2023)         13.2.2    Forecast Trend (2024-2032)     13.3    Nigeria         13.3.1    Historical Trend (2018-2023)         13.3.2    Forecast Trend (2024-2032)     13.4    South Africa         13.4.1    Historical Trend (2018-2023)         13.4.2    Forecast Trend (2024-2032)     13.5    Others 14    Market Dynamics     14.1    SWOT Analysis         14.1.1    Strengths         14.1.2    Weaknesses         14.1.3    Opportunities         14.1.4    Threats     14.2    Porter’s Five Forces Analysis         14.2.1    Supplier’s Power         14.2.2    Buyer’s Power         14.2.3    Threat of New Entrants         14.2.4    Degree of Rivalry         14.2.5    Threat of Substitutes     14.3    Key Indicators for Demand     14.4    Key Indicators for Price   15    Competitive Landscape     15.1    Market Structure     15.2    Company Profiles         15.2.1    Abercrombie & Kent USA, LLC              15.2.1.1    Company Overview             15.2.1.2    Product Portfolio             15.2.1.3    Demographic Reach and Achievements             15.2.1.4    Certifications         15.2.2    Butterfield & Robinson Inc.              15.2.2.1    Company Overview             15.2.2.2    Product Portfolio             15.2.2.3    Demographic Reach and Achievements             15.2.2.4    Certifications         15.2.3    Austin Adventures Inc.              15.2.3.1    Company Overview             15.2.3.2    Product Portfolio             15.2.3.3    Demographic Reach and Achievements             15.2.3.4    Certifications         15.2.4    Discovery Nomads LLC              15.2.4.1    Company Overview             15.2.4.2    Product Portfolio             15.2.4.3    Demographic Reach and Achievements             15.2.4.4    Certifications         15.2.5    Cox & Kings              15.2.5.1    Company Overview             15.2.5.2    Product Portfolio             15.2.5.3    Demographic Reach and Achievements             15.2.5.4    Certifications         15.2.6    G Adventures Inc.             15.2.6.1    Company Overview             15.2.6.2    Product Portfolio             15.2.6.3    Demographic Reach and Achievements             15.2.6.4    Certifications         15.2.7    Interpid Group Pty Ltd.             15.2.7.1    Company Overview             15.2.7.2    Product Portfolio             15.2.7.3    Demographic Reach and Achievements             15.2.7.4    Certifications         15.2.8    Geographic Expeditions, Inc.             15.2.8.1    Company Overview             15.2.8.2    Product Portfolio             15.2.8.3    Demographic Reach and Achievements             15.2.8.4    Certifications         15.2.9    Row Adventures             15.2.9.1    Company Overview             15.2.9.2    Product Portfolio             15.2.9.3    Demographic Reach and Achievements             15.2.9.4    Certifications         15.2.10    Mountain Travel Sobek             15.2.10.1    Company Overview             15.2.10.2    Product Portfolio             15.2.10.3    Demographic Reach and Achievements             15.2.10.4    Certifications         15.2.11    Others 16    Key Trends and Developments in the Market

List of Key Figures and Tables

1.    Global Adventure Tourism Market: Key Industry Highlights, 2018 and 2032 2.    Global Adventure Tourism Historical Market: Breakup by Type (USD Billion), 2018-2023 3.    Global Adventure Tourism Market Forecast: Breakup by Type (USD Billion), 2024-2032 4.    Global Adventure Tourism Historical Market: Breakup by Type of Traveller (USD Billion), 2018-2023 5.    Global Adventure Tourism Market Forecast: Breakup by Type of Traveller (USD Billion), 2024-2032 6.    Global Adventure Tourism Historical Market: Breakup by Age Group (USD Billion), 2018-2023 7.    Global Adventure Tourism Market Forecast: Breakup by Age Group (USD Billion), 2024-2032 8.    Global Adventure Tourism Historical Market: Breakup by Sales Channel (USD Billion), 2018-2023 9.    Global Adventure Tourism Market Forecast: Breakup by Sales Channel (USD Billion), 2024-2032 10.    Global Adventure Tourism Historical Market: Breakup by Region (USD Billion), 2018-2023 11.    Global Adventure Tourism Market Forecast: Breakup by Region (USD Billion), 2024-2032 12.    North America Adventure Tourism Historical Market: Breakup by Country (USD Billion), 2018-2023 13.    North America Adventure Tourism Market Forecast: Breakup by Country (USD Billion), 2024-2032 14.    Europe Adventure Tourism Historical Market: Breakup by Country (USD Billion), 2018-2023 15.    Europe Adventure Tourism Market Forecast: Breakup by Country (USD Billion), 2024-2032 16.    Asia Pacific Adventure Tourism Historical Market: Breakup by Country (USD Billion), 2018-2023 17.    Asia Pacific Adventure Tourism Market Forecast: Breakup by Country (USD Billion), 2024-2032 18.    Latin America Adventure Tourism Historical Market: Breakup by Country (USD Billion), 2018-2023 19.    Latin America Adventure Tourism Market Forecast: Breakup by Country (USD Billion), 2024-2032 20.    Middle East and Africa Adventure Tourism Historical Market: Breakup by Country (USD Billion), 2018-2023 21.    Middle East and Africa Adventure Tourism Market Forecast: Breakup by Country (USD Billion), 2024-2032 22.    Global Adventure Tourism Market Structure

What was the global adventure tourism market value in 2023?

In 2023, the market attained a value of nearly USD 336.03 billion.

What is the growth rate of the global adventure tourism market?

The market is assessed to grow at a CAGR of 19.9% between 2024 and 2032.

What is the forecast outlook of the global adventure tourism market for 2024-2032?

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 998.37 billion by 2032.

What are the major market drivers?

The major market drivers are rising spending on domestic and international travel, the growing trend of remote work, and the surging interest in unique travel experiences.

What are the key trends of the market?

The growing trend of sustainable tourism, the surging popularity of soft adventure activities, and the rising interest in exploring offbeat places are the key trends aiding the market growth.

What are the major regional markets of adventure tourism, according to the EMR report?

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

What are the major types of adventure tourism in the market?

The major types of adventure tourism in the market are hard adventure and soft adventure.

Who are the key players, according to the adventure tourism market report?

The major players in the market are Abercrombie & Kent USA, LLC, Butterfield & Robinson Inc., Austin Adventures Inc., Discovery Nomads LLC, Cox & Kings, G Adventures Inc., Interpid Group Pty Ltd., Geographic Expeditions, Inc., Row Adventures, and Mountain Travel Sobek, among others.

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Adventure Tourism Market

Market Survey on Adventure Tourism Market Covering Sales Outlook, Up-to-date Key Trends, Market Size and Forecast, Analysis of Tour Package Sales, Visitor Expenditure Outlook, Number of Trip Analysis, Market Statistics on Number of Arrivals and Departures, Statistics on Length of Visit

An In-depth Market Insights of Adventure Tourism Market including Soft, and Hard Covering 30+ Countries like United States, United Kingdom, Germany, France, Norway, Sweden, Saudi Arabia, United Arab Emirates, Japan, Korea, Australia, New Zealand, and Others

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Adventure Tourism Market Snapshot (2023 to 2033)

The global adventure tourism industry held a market value worth US$ 292 billion in 2022, and it is anticipated that it will reach a market value of US$ 1,491.5 billion by 2033, growing at a CAGR of 16.2%. The market for adventure travel is expanding, which may be linked to rising traveler interest and reasonably priced airfares.

Adventure tourism involves domestic and international traveling that entails various adventurous activities such as rafting, trekking, cycling, caving, among others, natural environment, and cultural immersion. It provides practical and cost-effective incentives to promote bio-cultural variety while bringing in revenue for regional and private sectors. Adventure tourism is now becoming more popular than traditional mass tourism across the globe due to its adaptability, ability to support economies, and promotion of sustainable practices.

The adventure tourism industry witnessed humongous growth and related spending due to the increased number of travelers in recent years. Driven by rising income levels in developing geographical locations and reduction in prices of costs in aviation and accommodation, the demand for adventure tourism is expected to expand. The number of international tourists has increased to an exorbitant number, thus, favoring the growth of the market.

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Adventure Tourism Market Historical Analysis (2018 to 2022) Vs. Forecast Outlook (2023 to 2033)

The global demand for adventure tourism market is projected to increase at a CAGR of 16.2% during the forecast period between 2023 and 2033, reaching a total of US$ 1,484.01 billion in 2032, according to a report from Future Market Insights (FMI). From 2018 to 2022, sales witnessed significant growth, registering a CAGR of 11.1%.

Most countries applied a ban on tourist spots to curb the virus. Post pandemic, different geographical locations have lifted the restrictions and are welcoming tourists with attractive packages. This, in turn, is positively influencing the market for adventure tourism.

Aggressive advertising by travel and tourism companies along with companies investing in websites to make booking user-friendly is propelling the revenue of adventure tourism. With more local and international players penetrating the market, the sales of adventure market are expected to escalate.

What is Primarily Driving the Regional Market for Adventure Tourism?

Digitalization of Vacation Planning offering best Travel Packages to Customers

Travel agencies across the globe are launching quick, mobile-friendly websites that are simple to use on smartphones. These services provide peer evaluations, 360-degree video tours, and straightforward pricing comparisons. This helps tourists in understanding the travel location, benefits, and the places they would like to visit.

Online vacation planning and booking among travelers is gaining popularity. This, in turn, is providing a profit outlook for the adventure tourism business together. Expanding internet penetration offers is helping travel agencies and people to choose the best, avail and offer the best vacation spots in budget-friendly prices.

Customized, Individualized Travel Experiences demand to Bode Well for Adventure Tourism Service Providers

A key driver of the adventure tourism market is the increasing demand for an authentic and individualized travel experience. This, in turn, is largely driven by driven by rapid urbanization, rising disposable incomes, the impact of social media, and economical airline tickets.

Key industry players are working together with marketing firms to draw in high-value clients through internet marketing, which is helping to increase demand for adventure tourism around the globe. Government organizations in many nations are also encouraging adventure tourism since it generates job opportunities and has a positive impact on community development. This, in turn, is increasing the global appeal of adventure tourism is anticipated to rise as a result.

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What are the Challenges Faced by the Adventure Tourism Market?

Expensive Packages and Environmental Changes restraining Growth

Unpredictable climate change and environmental degradation due to careless behavior of travelers is affecting the growth of adventure tourism market. The risk of cultural and linguistic loss is looming heavily looming on the adventure tourism industry. Increasing prices of travel to certain geographical locations along with war like situation is derailing the progress of adventure tourism market.

Travelers are not traveling with companies that travel sustainably and are environmentally friendly. Certain tourism companies fail to deliver the service promised by them. This leaves the travelers unattended and stressed. Absence of safety measures in the adventure tourism package is further hampering the growth of the market.

Category-wise Insights

By type, which adventure tourism category is the most pursued.

Soft Adventure Tourism Takes the Cake in the Global Market

Inclination towards activities like trekking, hiking, cycling, camping, and scuba diving by all age groups is contributing to soft adventure growth. Soft adventure activities have a low-risk level and thus have become popular among adventure enthusiasts and grazers. Soft adventure is gaining popularity by people who are open to experimenting and traveling.

Soft adventure tourism is seeking extraordinary adventure experiences with low or no risk. Growth in demand for soft adventure activities among the elder age group is expected to drive market growth. The soft adventure segment was anticipated to possess 62.5% of market share for adventure tourism market in 2022.

Freedom of Exploring Travel Packages Making Direct Channels Feasible for Bookings?

User-friendly websites offering a plethora of options

An increasing number of adventure tourists across the globe have shown a preference towards booking their tours and packages through direct channels due to the tailored experience and convenience. Key initiatives taken by market players such as online campaigns, and social media advertising, among others are expected to attract prospect customers to initiate their bookings through direct booking mode.

Consumers can compare, explore and analyze adventurous packages by themselves. This, in turn, is attracting people to use direct channels. All these factors ae boosting the use of direct channels. Direct booking mode captured the largest revenue share and accounted for a revenue share of 65% in 2022.

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Comparative View of the Adjacent Markets

Adventure Tourism Market:

Tourism Market:

Bleisure Tourism Market:

Region-wise Analysis

Inquisitiveness for exploring new places creating lucrative opportunities for adventure tourism in europe.

Solo Travelers visiting Europe’s Undiscovered Tourist Spots

Improving the business environment, rising income levels, and government initiatives to promote tourism and travel activities are positively influencing the market for adventure tourism market in Europe. There is a tremendous demand for adventure tourism since Europeans appreciate the sense of exploring new areas. This factor is anticipated to fuel market expansion throughout the continent of Europe.

Rising visitor numbers also contribute to and highlight the region's social and cultural worth by creating profits, supporting employment, and encouraging investment in addition to serving as a driver for economic growth. It is projected that the number of online travel agencies will increase in the next years due to an escalating number of independent/solo travelers. In 2022, the European adventure tourism market was expected to possess a 35.5% market share.

Are Inter-regional Visits in the Asia Pacific Scaling up Business for Adventure Tourism?

Adventure Tourism driving Employment and Economic Growth

Tourists from countries like India, China and Japan have shown a keen inclination towards exploring different parts of the world as well as the region. Government initiatives to promote adventure tourism especially in India is not only driving employment but also economic growth of the region.

Surveys state that intra-regional visitor arrivals would increase rapidly in Asia Pacific in the upcoming years. Asia Pacific has a plethora of opportunities for people of all age groups for leisure and adventure activities. The Asia Pacific group travel business has been considerably encouraged and accelerated by economic growth, loosening of travel restrictions, increased competition, and aggressive promotion techniques used by the involved players in the sector together with the regional government. The Asia Pacific was estimated to possess a 30.5% market share of the market in 2022.

Easy Accessibility and Serene Landscapes Fueling Growth of Adventure Tourism in North America?

Exotic Nature and Leisure Activities attracting Tourists

Countries such as United States, Mexico and Canada are attracting majority of travelers owing to the scenic spots they offer. With the region being largely developed, traveling across the same has become easier. Easy connectivity from all part of the world along with cheaper flight rates is accelerating the sales for adventure tourism in the region.

Government authorities from the region are aggressively marketing tourists’ spots of the region to other parts of the world. North America is a travel-friendly place as it has a mixture of cultures and has people of different countries visiting it regularly. With the presence of dense forest, wild forests and leisure activities, the region is attracting tourists across the globe. North America was estimated to procure a 25.9% market share in 2022.

Start-ups operating in the Adventure Tourism Market

Key start-up players in the adventure tourism market are TraWork, The Unhotel Co, Travelfloss, Anygo, Savely, Wayfinder, 2BLocal and GoBuddy.

• 2BLocal, a key start-up player in the adventure tourism market is focusing on providing authentic tourism to tourists by introducing tourists to the local lifestyle of the place along with helping them to explore the natural habitats of the place.
• Three surf camps in Portugal, Bali, and Nicaragua make up the Rapturecamps network, which aims to give visitors from all around the world top-notch surf holidays and surfing instruction. They are here to assist to get the most out of the surfing experience, no matter if the traveler is a beginner searching for a surf school or a veteran surfer wishing to find new surf breaks.

Market Competition

The top market players are dedicated to creating new goods, while also moving quickly to make investments and complete mergers and acquisitions. The key industry participants' increasing innovation is creating a competitive environment for new market entrants.

The key players in this market include:

• Intrepid Group Ltd.
• Mountain Travel Sobek
• G Adventures
• Geographic Expeditions Inc.
• Discovery Nomads
• Row Adventures
• Austin Adventures, Inc.
• Butterfield & Robinson Inc.
• Cox & Kings Ltd.

Some key developments in the adventure tourism domain are as follows:

• In January 2022, Intrepid Group, Ltd acquired wildland trekking in the United States. The company is focusing on growing sustainable travel in the United States. The acquisition will help Intrepid Group, ltd to increase their tour range in North America by 400%
• In October 2021, Austin Adventures, Inc. launched six new Eastern United States Tours for 2022. Through these trips, travelers can go on adventure trips all year long.
• A new adventure vacation package was unveiled by Wilderness England in 2021 to assist tourists in exploring England's National Parks as well as wildest regions. The program debuted with 17 brand-new expeditions in some of the most famous and isolated regions of the nation, including the Lake District, Cotswolds, Peak District, Yorkshire Dales, and Northumberland. It will even slip into Wales for recreational and cultural activities. Small inns and hotels with outstanding customer service and delectable regional cuisine are the only places to stay.

Report Scope

Key segments profiled in the adventure tourism market.

• Solo Travellers

By Booking Mode:

• Travel Agents
• Marketplace

By Age Group:

• 28 and Under
• 71 and Over
• North America
• Latin America
• Western Europe
• Eastern Europe
• South Asia and Pacific
• Middle East and Africa

Frequently Asked Questions

How big is the adventure tourism market .

The market is valued at US$ 338.4 billion in 2023. 

Who are the key Adventure Tourism Players? 

Intrepid Group Ltd., and Mountain Travel Sobek are key market players. 

What is the growth forecast for Adventure Tourism Market? 

The market is forecast to register a CAGR of 16.2% through 2033. 

How is the historical performance of the market? 

From 2018 to 2022, the market registered a CAGR of 11.1%. 

Which is the top trend in the Adventure Tourism Market? 

Rising influence of social media is encouraging the market growth. 

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Adventure Tourism Market

Adventure tourism market report by type (hard adventure, soft adventure), activity (land-based activity, water-based activity, air-based activity), age group (below 30 years, 30–41 years, 42–49 years, 50 years and above), sales channel (travel agent, direct), and region 2024-2032.

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Market Overview:

The global adventure tourism market size reached US$ 1,236.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 5,263.0 Billion by 2032, exhibiting a growth rate (CAGR) of 16.9% during 2024-2032.  Rising demand for adventure tourism, surging popularity of authentic and individualized travel experiences, growing preference for sustainable adventure tourism, inflating income levels, favorable government policies, expanding social media influence, and increasing penetration of smartphones are some of the major factors propelling the market.

Adventure tourism is an evolving segment within the tourism industry that focuses on travel experiences centered around adventure activities. These activities often involve physical exertion, interaction with nature, and excitement, frequently taking place in natural or remote settings. Adventure tourism comprises hiking, mountain climbing, rafting, and scuba diving, among others. The appeal of adventure tourism is in the adrenaline rush and the opportunity for personal growth, skill development, and a deepened respect for natural and cultural environments. This tourism category is increasingly gaining attention for its potential to promote sustainable practices, as it often relies on pristine natural landscapes and, therefore, has an interest in their preservation.

The increasing consumer preference for experiential travel over material possessions is leading more people to seek unique, off-the-beaten-path experiences, thereby driving the demand for adventure tourism. In addition to this, the rise of social media platforms is acting as another major factor influencing the adventure tourism market, as they provide travellers with a platform to share and showcase their experiences, thereby inadvertently promoting the thrill and beauty of adventure activities. Moreover, significant advancements in technology, such as booking platforms, mobile apps, and digital payment options, are simplifying the planning and execution of adventure trips, thereby lowering barriers to entry for consumers, which is contributing to the market growth. Besides this, the growing awareness of the physical and mental health benefits such as ranging from improved cardiovascular health to stress reduction of outdoor activities like hiking, kayaking, and mountain climbing is encouraging increased participation in adventure tourism. Furthermore, supportive government initiatives aimed at promoting tourism, including adventure tourism, are contributing to the market growth.

Adventure Tourism Market Trends/Drivers:

Increasing consumer desire for experiential travel

The shift towards valuing experiences over material goods is profoundly impacting the travel and tourism industry. In the context of adventure tourism, this manifests as a growing consumer appetite for trips that offer more than just leisure or sightseeing as they seek transformative experiences. Adventure activities, whether it’s trekking through untamed wilderness or diving in exotic marine environments, provide these transformative experiences by challenging individuals both physically and emotionally. This craving for substantive experiences is not just a fleeting trend; it is substantiated by various consumer surveys and market studies. The experiences sought often encourage personal growth, offer novel perspectives, and facilitate meaningful human connections. As a result, travel agencies, tour operators, and destination marketers are recognizing this shift and are consequently expanding their adventure tourism offerings to meet the growing demand.

The impact of social media

Social media platforms have emerged as strong tools for influencing consumer behavior, and the adventure tourism market is no exception. Moreover, social media platforms are proliferated with travel content, showcasing both mainstream and off-the-beaten-path experiences. Adventure tourism activities, which are inherently photogenic and shareable, frequently go viral, creating a sort of online 'word-of-mouth' effect. Besides this, social media also serves as a platform for reviews and recommendations, building credibility and trust among potential adventurers. Furthermore, the sense of community fostered by these platforms can inspire individuals to undertake activities they may not have otherwise considered. Businesses within the adventure tourism sector are increasingly leveraging social media for marketing, understanding its role in shaping consumer preferences and expectations.

Advancements in technology

Ongoing technological innovations are making it significantly easier for consumers to access the adventure tourism market. Booking platforms and mobile apps streamline the planning process, offering consumers an array of options tailored to their specific interests and capabilities. These platforms often come equipped with features like real-time availability, customer reviews, and secure payment gateways, thereby reducing the logistical challenges traditionally associated with adventure tourism. Additionally, technology is also improving safety measures global positioning system (GPS) tracking, advanced weather forecasting, and emergency communication systems are making adventure activities more secure, thus reducing one of the significant barriers that potential travelers might face. The adoption of these technologies is acting as a catalyst enabling more people to participate in adventure tourism activities.

Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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Adventure Tourism Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on type, activity, age group, and sales channel.

Breakup by Type:

• Hard Adventure
• Soft Adventure  

Soft adventure accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the type. This includes hard adventure and soft adventure. According to the report, soft adventure represented the largest segment.

Soft adventure activities, such as hiking, cycling, and snorkeling, tend to be more accessible to a broad range of people, including those with varying fitness levels and ages. This inclusivity enlarges the market demographic, thereby boosting the market growth. Concurrent with this, these activities usually require less specialized equipment and training, making them more convenient and cost-effective for the average traveler, which, in turn, is strengthening the market growth. Furthermore, soft adventure tourism often poses fewer risks compared to hard adventure activities, such as rock climbing or white-water rafting, making it more appealing to safety-conscious travelers, thus creating a favorable outlook for market expansion.

Breakup by Activity:

• Land-based Activity
• Water-based Activity
• Air-based Activity  

Land-based activity holds the largest share in the industry

A detailed breakup and analysis of the market based on the activity has also been provided in the report. This includes land-based, water-based, and air-based activities. According to the report, land-based activity accounted for the largest market share.

The accessibility of land-based activities like hiking, trekking, and mountain biking is generally higher compared to water-based or air-based activities. These activities often require less specialized equipment and training, making them more approachable for a broader audience. In confluence with this, many popular tourist destinations are better equipped to offer land-based activities due to their geographical features, such as mountain ranges, forests, and deserts. This widespread availability boosts participation rates, aiding in market expansion. Another contributing factor is the versatility of land-based adventures, which can cater to varying skill levels and preferences, thereby attracting a diverse range of participants.

Breakup by Age Group:

• Below 30 Years
• 30–41 Years
• 42–49 Years
• 50 Years and Above  

30 – 41 years represent the leading market segment

The report has provided a detailed breakup and analysis of the market based on the age group. This includes below 30 years, 30–41 years, 42–49 years, and 50 years and above. According to the report, 30–41 years represented the largest segment.

Individuals in this age range often find themselves in a life stage conducive to adventure travel. They are typically past the stage of early career uncertainties and family planning, which can limit travel opportunities. Consequently, they have more disposable income and time to devote to adventurous pursuits, which is presenting lucrative opportunities for market expansion. In addition to this, this demographic cohort places a high value on experiences and personal growth, propelling the market forward. Adventure tourism offers opportunities for self-discovery, challenge, and pushing boundaries, aligning with the values and desires of this age group.

Breakup by Sales Channel:

• Travel Agent
• Direct  

Direct exhibits a clear dominance in the market

The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes travel agent and direct. According to the report, direct represented the largest segment.

Direct sales channels provide tour operators and adventure companies with greater control over their offerings, allowing them to customize experiences to the specific needs and preferences of their target audience. This customization enhances customer satisfaction and loyalty, which is aiding in market expansion. Moreover, direct channels enable these businesses to maximize their profit margins by eliminating third-party commissions and fees associated with intermediaries. This cost-effectiveness allows for competitive pricing and attractive package deals, drawing in more customers, thereby influencing the market growth. With the growing emphasis on authenticity and unique experiences in adventure tourism, direct sales channels are well-positioned to continue their dominance in this market.

Breakup by Region:

To get more information on the regional analysis of this market, Request Sample

United States

• South Korea

United Kingdom

• Middle East and Africa  

Europe leads the market, accounting for the largest adventure tourism market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share.

Europe's dominance in the adventure tourism market can be attributed to the continent's rich diversity of landscapes and environments providing an ideal playground for a wide range of adventure activities, from alpine skiing in the Swiss Alps to hiking in the Scottish Highlands. Furthermore, the geographical diversity of Europe attracts adventure seekers from around the world, creating a favorable outlook for market expansion. In line with this, Europe's well-developed infrastructure, including extensive trail networks, well-maintained national parks, and efficient transportation systems, makes it convenient for travelers to access and enjoy these adventure experiences. Apart from this, Europe's strong commitment to sustainability and environmental conservation aligns with the responsible and eco-friendly ethos often associated with adventure tourism, further enhancing its appeal.

Competitive Landscape:

The global adventure tourism market boasts a dynamic and competitive landscape, characterized by a mix of established players and emerging entrants striving to cater to the growing demand for adventurous and experiential travel. The leading players in the adventure tourism market are actively shaping the industry through strategic initiatives. They are also emphasizing sustainability, incorporating eco-friendly practices and responsible tourism principles to minimize their environmental impact. Moreover, these key players are investing in technology, using digital platforms to streamline bookings, enhance customer experiences, and provide real-time updates to adventurers. Collaborations with local communities and indigenous groups are becoming more common, ensuring that the benefits of adventure tourism are shared with the destinations' residents.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Abercrombie & Kent USA LLC
• Austin Adventures Inc.
• Butterfield & Robinson Inc.
• Cox & Kings Ltd.
• Discovery Nomads
• G Adventures
• Geographic Expeditions Inc.
• Intrepid Group Limited
• Mountain Travel Sobek
• Recreational Equipment Inc.
• ROW Adventures
• TUI AG  

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Recent Developments:

• In April 2023, Abercrombie & Kent, luxury travel company launched a new expedition cruise that will give guests a chance to venture to Earth's northernmost point.
• In December 2022, Active Adventures and Austin Adventures launched their revamped brands, driven by feedback from guests, employees, and partners, with a focus on delivering inspiring global adventure travel experiences.
• In April 2021, Trivago, a leading global accommodation search platform, collaborated with TUI Group, the world’s leading tourism group, to provide trivago users with direct access to more than 55,000 excursions, activities and tickets.

Adventure Tourism Market Report Scope:

Key benefits for stakeholders:.

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the adventure tourism market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global adventure tourism market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the adventure tourism market industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Key Questions Answered in This Report

The global adventure tourism market was valued at US$ 1,236.6 Billion in 2023.

We expect the global adventure tourism market to exhibit a CAGR of 16.9% during 2024-2032.

The rising demand for authentic and personalized traveling experience, along with the growing consumer awareness towards the adverse impact of conventional tourism, such as soil erosion, increasing pollution levels, natural habitat loss, etc., is primarily driving the global adventure tourism market.

The sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across several nations, resulting in the temporary halt in numerous recreational travel activities, thereby negatively impacting the global market for adventure tourism.

Based on the type, the global adventure tourism market has been segmented into hard adventure and soft adventure, where soft adventure currently holds the majority of the total market share.

Based on the activity, the global adventure tourism market can be divided into land-based activity, water-based activity, and air-based activity. Currently, land-based activity exhibits a clear dominance in the market.

Based on the age group, the global adventure tourism market has been categorized into below 30 years, 30–41 years, 42–49 years, and 50 years and above. Among these, 30–41 years currently account for the largest market share.

Based on the sales channel, the global adventure tourism market can be bifurcated into travel agent and direct. Currently, direct exhibits a clear dominance in the market.

On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where Europe currently dominates the global market.

Some of the major players in the global adventure tourism market include Abercrombie & Kent USA LLC, Austin Adventures Inc., Butterfield & Robinson Inc., Cox & Kings Ltd., Discovery Nomads, G Adventures, Geographic Expeditions Inc., Intrepid Group Limited, Mountain Travel Sobek, Recreational Equipment Inc., ROW Adventures, TUI AG., etc.

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Adventure Tourism Market

Adventure tourism market by type (hard soft and others), by activity (land based activity, water based activity, and air based activity), type of travelers (solo, group, couple, and family), by age group (below 30 years, 30 to 41 years, 42 to 49 years, and 50 years & above) - global opportunity analysis and industry forecast, 2022 – 2030.

Industry:   Consumer Goods | Publish Date: Jul 2022 | No of Pages:   423 | No. Tables:   241 | No. Figures:   211

• Report Description
• List of Table & Figures
• Key Companies

Market Definition :

The global Adventure Tourism Market size valued to USD 288.08 billion in 2021, is expected an elevation of USD 2824.41 billion by 2030 witnessing a CAGR of 28.8% from 2022-2030.

Adventure tourism involves exploration of exotic destinations, venturing in remote areas, discovering the wilderness, and travelling to such other out-of-the-comfort-zone destinations that includes physical activities, exchange of cultural values and framing a deeper connection with the nature. This niche tourism entails a certain degree of real/perceived risk or physical danger as well as, it may require special skills and physical exertion.

Adventure tourism includes various air, water and land activities like mountaineering, trekking, hiking, scuba diving, canyoneering, sandboarding, paragliding, river rafting, and others. These activities are performed under the guided supervision of experts, using all the safety measures like helmets, harness, and others, to avoid mishaps.

Market Dynamics and Trends :

The global adventure tourism market is on a spur owing to the exponential growth of tourism industry. Besides, the inclination of youth towards exploring undiscovered destinations, rising demands of adventure sports, increase in disposable incomes and reasonable travel packages, are expected to supplement the market growth throughout the forecast period.

However, factors such as potential risks involved in adventure travelling, unpredictable climatic conditions, and chances of mishaps are expected to hamper the growth of global adventure travel market during the forecast period.

Moreover, increase in government initiatives in the form of public-private partnerships to promote tourism, surge in travel trends on social media, high competition among travel agencies in offering reasonable travel packages, reduced travel restrictions as well as the economic evolution are the factors responsible for propelling the growth of Adventure tourism market in future.

Market Segmentations and Scope of the Study :

The global adventure tourism market share analysis is based on type, activity, type of travelers, age group and geography.

Based on type, the market is segmented into hard, soft and others. Based on activity, the market is classified into land based activity, water based activity, and air based activity. Based on type of traveler, the market is divided into solo, group, couple, and family. Based on age group, the market is bifurcated into below 30 years, 30 to 41 years, 42 to 49 years, and 50 years & above. Geographic breakdown and analysis of each of the previously mentioned segments include regions comprising North America, Europe, Asia-Pacific, and RoW.

Geographical Analysis :

North America is expected to dominate the global adventure tourism market, holding the highest market share over the forecast period. This is attributable to factors such as presence of various adventurous places, high per-capita disposable income, increased service offering, and upsurge in social media trends for visiting new places in vacations.

Asia Pacific is anticipated to grow at the highest CAGR throughout the forecast period owing to increase in public-private initiatives to promote tourism and inclination of youth towards adventure sports.

Competitive Landscape :

The global adventure tourism industry, which is highly competitive, consists of various market players. Some of the major market players include G Adventures Inc., Austin Adventures, Inc., Mountain Travel Sobek, ROW Adventures, TUI AG., REI Adventures, Intrepid Group Limited, InnerAsia Travel Group, Inc., Abercrombie & Kent Group of Companies S.A. and Butterfield & Robinson Management Services, Inc. others.

The past endeavors, present developments along with futuristic advancements, sum-up to comprehend the overall growth of the Adventure tourism market.

For instance, in January 2020, Austin Adventures pioneered multisport and family adventure travel company offered eighty-plus trips across all seven continents, including a trip for every month in a year.

Recently the five major players of the global adventure tourism market announced 5 exotic destinations to visit in the year 2020 viz: the ROW Adventures  announced ‘Founder's Trip to Turkey,’ the Backroads announced ‘Sardinia & Corsica Multi-Adventure Tour’, a trip to the beaten path islands in Italy and France, the Austin Adventures announced the ‘Wyoming Yellowstone & Grand Teton National Parks Family Trip’ to Alaska, the Classic Journeys announced ‘Galapagos Island trip,’ and the Wilderness Travel announced ‘Hiking in the Celestial Mountains of Kyrgyzstan’.

Key Benefits :

The adventure tourism market report provides a quantitative analysis of the current market and estimations through the year 2022-2030 that assists in identifying the prevailing market opportunities to capitalize on.

The study comprises a deep dive analysis of the market trend including the current and future trends for depicting the prevalent investment pockets in the market.

The report provides a detailed information related to key drivers, restraints, opportunities and their impact on the market.

The report incorporates a competitive analysis of the market players along with their market share in the global market.

The study elaborates SWOT analysis and Porters Five Forces model for the market.

Value chain analysis in the adventure tourism market study provides a clear picture of the stakeholders’ roles.

Adventure Tourism Market Key Segments :

By activity.

Land Based Activity

Rock Climbing

Water Based Activity

Scuba Diving

Air Based Activity

Hot Air Ballooning

Paragliding

By Type of Travellers

By age group.

Below 30 Years

30 to 41 Years

42 to 49 Years

50 Years & Above

By Geography

North America

Rest of Europe

Asia-Pacific

Rest of Asia-Pacific

Saudi Arabia

South Africa

Rest of RoW

Report Scope and Segmentation :

1. ... INTRODUCTION

1.1.            REPORT DESCRIPTION

1.2.            Who should read this report 

1.3.            KEY MARKET SEGMENTS

1.4.            Research Methodology

1.4.1              Secondary Research

1.4.2              Data Analysis Framework

1.4.3              Market size estimation

1.4.4              Forecasting

1.4.5              Primary Research and Data Validation

2. ... Adventure Tourism Market – Executive Summary

2.1.            Market Snapshot, 2019 - 2030, Million USD

3. ... MARKET OVERVIEW

3.1.            MARKET DEFINITION AND SCOPE

3.2.            MARKET DYNAMICS

3.2.1              Drivers

3.2.1.1         Advancement of travel & tourism industry globally

3.2.1.2         Positive impact of social media in travel industry

3.2.1.3         Demand for unique experiences among travelers

3.2.1.4         Rise in disposable income

3.2.2              Restraints

3.2.2.1         Confined tourism due to natural and environmental conditions

3.2.3              Opportunities

3.2.3.1         Increased investment on infrastructure development

4. ... Covid-19 Analysis

4.1.            COVID-19 Outbreak

5. ... Global Adventure Tourism Market, By Type

5.1.            Overview

5.2.            Hard

5.2.1              Hard Market, By Region

5.2.1.1         North America Hard Market, By Country

5.2.1.2         Europe Hard Market, By Country

5.2.1.3         Asia-Pacific Hard Market, By Country

5.2.1.4         Rest of World Hard Market, By Country

5.3.            Soft

5.3.1              Soft Market, By Region

5.3.1.1         North America Soft Market, By Country

5.3.1.2         Europe Soft Market, By Country

5.3.1.3         Asia-Pacific Soft Market, By Country

5.3.1.4         Rest of World Soft Market, By Country

6. ... Global Adventure Tourism Market, By Activity

6.1.            Overview

6.2.            Land Based

6.2.1              Global Land Based Market, By Activity

6.2.1.1             Hiking Market, By Region

6.2.1.1.1         North America     Hiking Market, By Country

6.2.1.1.2         Europe     Hiking Market, By Country

6.2.1.1.3         Asia-Pacific     Hiking Market, By Country

6.2.1.1.4         Rest of World     Hiking Market, By Country

6.2.1.2         Trekking Market, By Region

6.2.1.2.1         North America     Trekking Market, By Country

6.2.1.2.2         Europe     Trekking Market, By Country

6.2.1.2.3         Asia-Pacific     Trekking Market, By Country

6.2.1.2.4         Rest of World     Trekking Market, By Country

6.2.1.3         Camping Market, By Region

6.2.1.3.1         North America     Camping Market, By Country

6.2.1.3.2         Europe     Camping Market, By Country

6.2.1.3.3         Asia-Pacific Camping Market, By Country

6.2.1.3.4         Rest of WORLD CAMPING Market, By Country

6.2.1.4         Rock Climbing Market, By Region

6.2.1.4.1         North America     Rock Climbing Market, By Country

6.2.1.4.2         Europe     Rock Climbing Market, By Country

6.2.1.4.3         Asia-Pacific ROCK-CLIMBING Market, By Country

6.2.1.4.4         Rest of World Rock-Climbing Market, By Country

6.2.1.5         Others Market, By Region

6.2.1.5.1         North America Others Market, By Country

6.2.1.5.2         Europe Others Market, By Country

6.2.1.5.3         Asia-Pacific Others Market, By Country

6.2.1.5.4         Rest of World Others Market, By Country

6.2.2              Land Based Market, By Region

6.2.2.1         North America Land Based Market, By Country

6.2.2.2         Europe Land Based Market, By Country

6.2.2.3         Asia-Pacific Land Based Market, By Country

6.2.2.4         Rest of World Land Based Market, By Country

6.3.            Water Based

6.3.1              Global Water Based Market, By Activity

6.3.1.1         Canoeing Market, By Region

6.3.1.1.1         North America      Canoeing Market, By Country

6.3.1.1.2         Europe      Canoeing Market, By Country

6.3.1.1.3         Asia-Pacific      Canoeing Market, By Country

6.3.1.1.4         Rest of World      Canoeing Market, By Country

6.3.1.2         Rafting Market, By Region

6.3.1.2.1         North America      Rafting Market, By Country

6.3.1.2.2         Europe      Rafting Market, By Country

6.3.1.2.3         Asia-Pacific      Rafting Market, By Country

6.3.1.2.4         Rest of World Rafting Market, By Country

6.3.1.3         Scuba Diving Market, By Region

6.3.1.3.1         North America Scuba Diving Market, By Country

6.3.1.3.2         Europe Scuba Diving Market, By Country

6.3.1.3.3         ASIA-PACIFIC SCUBA Diving Market, By Country

6.3.1.3.4         Rest of WORLD SCUBA Diving Market, By Country

6.3.2              Water Based Market, By Region

6.3.2.1         North America Water Based Market, By Country

6.3.2.2         Europe Water Based Market, By Country

6.3.2.3         Asia-Pacific Water Based Market, By Country

6.3.2.4         Rest of World Water Based Market, By Country

6.4.            Air Based

6.4.1              Global Air Based Market, By Activity

6.4.1.1         Hot Air Balloning Market, By Region

6.4.1.1.1         North America Hot Air Balloning Market, By Country

6.4.1.1.2         Europe Hot Air Balloning Market, By Country

6.4.1.1.3         Asia-Pacific Hot Air Balloning Market, By Country

6.4.1.1.4         Rest of World Hot Air Balloning Market, By Country

6.4.1.2         Paragliding Market, By Region

6.4.1.2.1         North America Paragliding Market, By Country

6.4.1.2.2         Europe Paragliding Market, By Country

6.4.1.2.3         Asia-PacificParagliding Market, By Country

6.4.1.2.4         Rest of World Paragliding Market, By Country

6.4.1.3         Ski Diving Market, By Region

6.4.1.3.1         North America      Ski Diving Market, By Country

6.4.1.3.2         Europe      Ski Diving Market, By Country

6.4.1.3.3         Asia-PACIFIC SKI Diving Market, By Country

6.4.1.3.4         Rest of World Ski Diving Market, By Country

6.4.2              Air Based Market, By Region

6.4.2.1         North America Air Based Market, By Country

6.4.2.2         Europe Air Based Market, By Country

6.4.2.3         Asia-Pacific Air Based Market, By Country

6.4.2.4         Rest of World Air Based Market, By Country

7. ... Global Adventure Tourism Market, By Travellers

7.1.            Overview

7.2.            Solo

7.2.1              Solo Market, By Region

7.2.1.1         North America Solo Market, By Country

7.2.1.2         Europe Solo Market, By Country

7.2.1.3         Asia-Pacific Solo Market, By Country

7.2.1.4         Rest of World Solo Market, By Country

7.3.            Group

7.3.1              Group Market, By Region

7.3.1.1         North America Group Market, By Country

7.3.1.2         Europe Group Market, By Country

7.3.1.3         Asia-Pacific Group Market, By Country

7.3.1.4         Rest of World Group Market, By Country

7.4.            Couple

7.4.1              Couple Market, By Region

7.4.1.1         North America Couple Market, By Country

7.4.1.2         Europe Couple Market, By Country

7.4.1.3         Asia-Pacific Couple Market, By Country

7.4.1.4         Rest of World Couple Market, By Country

7.5.            Family

7.5.1              Family Market, By Region

7.5.1.1         North America Family Market, By Country

7.5.1.2         Europe Family Market, By Country

7.5.1.3         Asia-Pacific Family Market, By Country

7.5.1.4         Rest of World Family Market, By Country

8. ... Global Adventure Tourism Market, By Age Group

8.1.            Overview

8.2.            Below 30 Years

8.2.1              Below 30 Years Market, By Region

8.2.1.1         North America Below 30 Years Market, By Country

8.2.1.2         Europe Below 30 Years Market, By Country

8.2.1.3         Asia-Pacific Below 30 Years Market, By Country

8.2.1.4         Rest of World Below 30 Years Market, By Country

8.3. to 41 Years

8.3.1 to 41 Years Market, By Region

8.3.1.1         North America 30 to 41 Years Market, By Country

8.3.1.2         Europe 30 to 41 Years Market, By Country

8.3.1.3         Asia-Pacific 30 to 41 Years Market, By Country

8.3.1.4         Rest of World 30 to 41 Years Market, By Country

8.4. to 49 Years

8.4.1 to 49 Years Market, By Region

8.4.1.1         North America 42 to 49 Years Market, By Country

8.4.1.2         Europe 42 to 49 Years Market, By Country

8.4.1.3         Asia-Pacific 42 to 49 Years Market, By Country

8.4.1.4         Rest of World 42 to 49 Years Market, By Country

8.5. Years and Above

8.5.1 Years and Above Market, By Region

8.5.1.1         North America 50 Years and Above Market, By Country

8.5.1.2         Europe 50 Years and Above Market, By Country

8.5.1.3         Asia-Pacific 50 Years and Above Market, By Country

8.5.1.4         Rest of World 50 Years and Above Market, By Country

9. ... Global Adventure Tourism Market, By Region

9.1.            Overview

9.2.            North America

9.2.1              North America Adventure Tourism Market, By Type

9.2.2              North America Adventure Tourism Market, By Activity

9.2.2.1         North America Land Based Market, By Activity

9.2.2.2         North America Water Based Market, By Activity

9.2.2.3         North America Air Based Market, By Activity

9.2.3              North America Adventure Tourism Market, By Travellers

9.2.4              North America Adventure Tourism Market, By Age Group

9.2.5              North America Adventure Tourism Market, By Country

9.2.5.1         U.S.

9.2.5.1.1         U.S. Adventure Tourism Market, By Type

9.2.5.1.2         U.S. Adventure Tourism arket, By Activity

9.2.5.1.2.1. U.S. Land Based Market, By Activity

9.2.5.1.2.2. U.S. Water Based Market, By Activity

9.2.5.1.2.3. U.S. Air Based Market, By Activity

9.2.5.1.3         U.S. Adventure Tourism Market, By Travellers

9.2.5.1.4         U.S. Adventure Tourism Market, By Age Group

9.2.5.2         Canada

9.2.5.2.1         Canada Adventure Tourism Market, By Type

9.2.5.2.2         Canada Adventure Tourism Market, By Activity

9.2.5.2.2.1. Canada Land Based Market, By Activity

9.2.5.2.2.2. Canada Water Based Market, By Activity

9.2.5.2.2.3. Canada Air Based Market, By Activity

9.2.5.2.3         Canada Adventure Tourism Market, By Travellers

9.2.5.2.4         Canada Adventure Tourism Market, By Age Group

9.2.5.3         Mexico

9.2.5.3.1         Mexico Adventure Tourism Market, By Type

9.2.5.3.2         Mexico Adventure Tourism Market, By Activity

9.2.5.3.2.1. Mexico Land Based Market, By Activity

9.2.5.3.2.2. Mexico Water Based Market, By Activity

9.2.5.3.2.3. Mexico Air Based Market, By Activity

9.2.5.3.3         Mexico Adventure Tourism Market, By Travellers

9.2.5.3.4         Mexico Adventure Tourism Market, By Age Group

9.3.            Europe

9.3.1              Europe Adventure Tourism Market, By Type

9.3.2              Europe Adventure Tourism Market, By Activity

9.3.2.1         Europe Land Based Market, By Activity

9.3.2.2         Europe Water Based Market, By Activity

9.3.2.3         Europe Air Based Market, By Activity

9.3.3              Europe Adventure Tourism Market, By Travellers

9.3.4              Europe Adventure Tourism Market, By Age Group

9.3.5              Europe Adventure Tourism Market, By Country

9.3.5.1         Germany

9.3.5.1.1         Germany Adventure Tourism Market, By Type

9.3.5.1.2         Germany Adventure Tourism Market, By Activity

9.3.5.1.2.1. Germany Land Based Market, By Activity

9.3.5.1.2.2. Germany Water Based Market, By Activity

9.3.5.1.2.3. Germany Air Based Market, By Activity

9.3.5.1.3         Germany Adventure Tourism Market, By Travellers

9.3.5.1.4         Germany Adventure Tourism Market, By Age Group

9.3.5.2         France

9.3.5.2.1         France Adventure Tourism Market, By Type

9.3.5.2.2         France Adventure Tourism Market, By Activity

9.3.5.2.2.1. France Land Based Market, By Activity

9.3.5.2.2.2. France Water Based Market, By Activity

9.3.5.2.2.3. France Air Based Market, By Activity

9.3.5.2.3         France Adventure Tourism Market, By Travellers

9.3.5.2.4         France Adventure Tourism Market, By Age Group

9.3.5.3         Italy

9.3.5.3.1         Italy Adventure Tourism Market, By Type

9.3.5.3.2         Italy Adventure Tourism Market, By Activity

9.3.5.3.2.1. Italy Land Based Market, By Activity

9.3.5.3.2.2. Italy Water Based Market, By Activity

9.3.5.3.2.3. Italy Air Based Market, By Activity

9.3.5.3.3         Italy Adventure Tourism Market, By Travellers

9.3.5.3.4         Italy Adventure Tourism Market, By Age Group

9.3.5.4         Spain

9.3.5.4.1         Spain Adventure Tourism Market, By Type

9.3.5.4.2         Spain Adventure Tourism Market, By Activity

9.3.5.4.2.1. Spain Land Based Market, By Activity

9.3.5.4.2.2. Spain Water Based Market, By Activity

9.3.5.4.2.3. Spain Air Based Market, By Activity

9.3.5.4.3         Spain Adventure Tourism Market, By Travellers

9.3.5.4.4         Spain Adventure Tourism Market, By Age Group

9.3.5.5         U.K.

9.3.5.5.1         U.K. Adventure Tourism Market, By Type

9.3.5.5.2         U.K. Adventure Tourism Market, By Activity

9.3.5.5.2.1. U.K. Land Based Market, By Activity

9.3.5.5.2.2. U.K. Water Based Market, By Activity

9.3.5.5.2.3. U.K. Air Based Market, By Activity

9.3.5.5.3         U.K. Adventure Tourism Market, By Travellers

9.3.5.5.4         U.K. Adventure Tourism Market, By Age Group

9.3.5.6         Rest of Europe

9.3.5.6.1         Rest of Europe Adventure Tourism Market, By Type

9.3.5.6.2         Rest of Europe Adventure Tourism Market, By Activity

9.3.5.6.2.1. Rest of Europe Land Based Market, By Activity

9.3.5.6.2.2. Rest of Europe Water Based Market, By Activity

9.3.5.6.2.3. Rest of Europe Air Based Market, By Activity

9.3.5.6.3         Rest of Europe Adventure Tourism Market, By Travellers

9.3.5.6.4         Rest of Europe Adventure Tourism Market, By Age Group

9.4.            Asia-Pacific

9.4.1              Asia-Pacific Adventure Tourism Market, By Type

9.4.2              Asia-Pacific Adventure Tourism Market, By Activity

9.4.2.1         Asia-Pacific Land Based Market, By Activity

9.4.2.2         Asia-Pacific Water Based Market, By Activity

9.4.2.3         Asia-Pacific Air Based Market, By Activity

9.4.3              Asia-Pacific Adventure Tourism Market, By Travellers

9.4.4              Asia-Pacific Adventure Tourism Market, By Age Group

9.4.5              Asia-Pacific Adventure Tourism Market, By Country

9.4.5.1         Australia

9.4.5.1.1         Australia Adventure Tourism Market, By Type

9.4.5.1.2         Australia Adventure Tourism Market, By Activity

9.4.5.1.2.1. Australia Land Based Market, By Activity

9.4.5.1.2.2. Australia Water Based Market, By Activity

9.4.5.1.2.3. Australia Air Based Market, By Activity

9.4.5.1.3         Australia Adventure Tourism Market, By Travellers

9.4.5.1.4         Australia Adventure Tourism Market, By Age Group

9.4.5.2         China

9.4.5.2.1         China Adventure Tourism Market, By Type

9.4.5.2.2         China Adventure Tourism Market, By Activity

9.4.5.2.2.1. China Land Based Market, By Activity

9.4.5.2.2.2. China Water Based Market, By Activity

9.4.5.2.2.3. China Air Based Market, By Activity

9.4.5.2.3         China Adventure Tourism Market, By Travellers

9.4.5.2.4         China Adventure Tourism Market, By Age Group

9.4.5.3         India

9.4.5.3.1         India Adventure Tourism Market, By Type

9.4.5.3.2         India Adventure Tourism Market, By Activity

9.4.5.3.2.1. India Land Based Market, By Activity

9.4.5.3.2.2. India Water Based Market, By Activity

9.4.5.3.2.3. India Air Based Market, By Activity

9.4.5.3.3         India Adventure Tourism Market, By Travellers

9.4.5.3.4         India Adventure Tourism Market, By Age Group

9.4.5.4         Japan

9.4.5.4.1         Japan Adventure Tourism Market, By Type

9.4.5.4.2         Japan Adventure Tourism Market, By Activity

9.4.5.4.2.1. Japan Land Based Market, By Activity

9.4.5.4.2.2. Japan Water Based Market, By Activity

9.4.5.4.2.3. Japan Air Based Market, By Activity

9.4.5.4.3         Japan Adventure Tourism Market, By Travellers

9.4.5.4.4         Japan Adventure Tourism Market, By Age Group

9.4.5.5         Rest of Asia-Pacific

9.4.5.5.1         Rest of Asia-Pacific Adventure Tourism Market, By Type

9.4.5.5.2         Rest of Asia-Pacific Adventure Tourism Market, By Activity

9.4.5.5.2.1. Rest of Asia-Pacific Land Based Market, By Activity

9.4.5.5.2.2. Rest of Asia-Pacific Water Based Market, By Activity

9.4.5.5.2.3. Rest of Asia-Pacific Air Based Market, By Activity

9.4.5.5.3         Rest of Asia-Pacific Adventure Tourism Market, By Travellers

9.4.5.5.4         Rest of Asia-Pacific Adventure Tourism Market, By Age Group

9.5.            Rest of World

9.5.1              Rest of World Adventure Tourism Market, By Type

9.5.2              Rest of World Adventure Tourism Market, By Activity

9.5.2.1         Rest of World Land Based Market, By Activity

9.5.2.2         Rest of World Water Based Market, By Activity

9.5.2.3         Rest of World Air Based Market, By Activity

9.5.3              Rest of World Adventure Tourism Market, By Travellers

9.5.4              Rest of World Adventure Tourism Market, By Age Group

9.5.5              Rest of World Adventure Tourism Market, By Country

9.5.5.1         Latin America

9.5.5.1.1         Latin America Adventure Tourism Market, By Type

9.5.5.1.2         Latin America Adventure Tourism Market, By Activity

9.5.5.1.2.1. Latin America Land Based Market, By Activity

9.5.5.1.2.2. Latin America Water Based Market, By Activity

9.5.5.1.2.3. Latin America Air Based Market, By Activity

9.5.5.1.3         Latin America Adventure Tourism Market, By Travellers

9.5.5.1.4         Latin America Adventure Tourism Market, By Age Group

9.5.5.2         Middle East

9.5.5.2.1         Middle East Adventure Tourism Market, By Type

9.5.5.2.2         Middle East Adventure Tourism Market, By Activity

9.5.5.2.2.1. Middle East Land Based Market, By Activity

9.5.5.2.2.2. Middle East Water Based Market, By Activity

9.5.5.2.2.3. Middle East Air Based Market, By Activity

9.5.5.2.3         Middle East Adventure Tourism Market, By Travellers

9.5.5.2.4         Middle East Adventure Tourism Market, By Age Group

9.5.5.3         Africa

9.5.5.3.1         Africa Adventure Tourism Market, By Type

9.5.5.3.2         Africa Adventure Tourism Market, By Activity

9.5.5.3.2.1. Africa Land Based Market, By Activity

9.5.5.3.2.2. Africa Water Based Market, By Activity

9.5.5.3.2.3. Africa Air Based Market, By Activity

9.5.5.3.3         Africa Adventure Tourism Market, By Travellers

9.5.5.3.4         Africa Adventure Tourism Market, By Age Group

11. . COMPANY PROFILES

11.1.          AUSTIN ADVENTURES, INC

11.1.1            Company overview

11.1.2            Company snapshot

11.1.3            Product Portfolio

11.1.4            Key strategic moves & developments

11.1.5            Primary Market Competitors

11.2.          BUTTERFIELD & ROBINSON INC

11.2.1            Company overview

11.2.2            Company snapshot

11.2.3            Product Portfolio

11.2.4            Key strategic moves & developments

11.2.5            Primary Market Competitors

11.3.          DISCOVERY NOMADS

11.3.1            Company overview

11.3.2            Company snapshot

11.3.3            Product Portfolio

11.3.4            Primary Market Competitors

11.4.          G ADVENTURES

11.4.1            Company overview

11.4.2            Company snapshot

11.4.3            Product Portfolio

11.4.4            Key strategic moves & developments

11.4.5            Primary Market Competitors

11.5.          GEOGRAPHIC EXPEDITIONS INC.

11.5.1            Company overview

11.5.2            Company snapshot

11.5.3            Product Portfolio

11.5.4            Key strategic moves & developments

11.5.5            Primary Market Competitors

11.6.          INTREPID GROUP, LTD.

11.6.1            Company overview

11.6.2            Company snapshot

11.6.3            Product Portfolio

11.6.4            Key strategic moves & developments

11.6.5            Primary Market Competitors

11.7.          MOUNTAIN TRAVEL SOBEK

11.7.1            Company overview

11.7.2            Company snapshot

11.7.3            Product Portfolio

11.7.4            Primary Market Competitors

11.8.          RECREATIONAL EQUIPMENT, INC.

11.8.1            Company overview

11.8.2            Company snapshot

11.8.3            Product Portfolio

11.8.4            Key strategic moves & developments

11.8.5            Primary Market Competitors

11.9.          ROW ADVENTURES

11.9.1            Company overview

11.9.2            Company snapshot

11.9.3            Product Portfolio

11.9.4            Primary Market Competitors

11.10.        TUI GROUP

11.10.1          Company overview

11.10.2          Company snapshot

11.10.3          Operating business segments

11.10.4          Product Portfolio

11.10.5          Business performance

11.10.6          Key strategic moves & developments

11.10.7          Primary Market Competitors

LIST OF TABLES

TABLE 1.        Global Adventure Tourism Market Value, By Type, 2021-2030, Million USD

TABLE 2.        Hard  Market Value, By Region, 2021-2030, Million USD

TABLE 3.        North America Hard  Market Value, By Country, 2021-2030, Million USD

TABLE 4.        Europe Hard  Market Value, By Country, 2021-2030, Million USD

TABLE 5.        Asia-Pacific Hard  Market Value, By Country, 2021-2030, Million USD

TABLE 6.        Rest of World Hard  Market Value, By Country, 2021-2030, Million USD

TABLE 7.        Soft Market Value, By Region, 2021-2030, Million USD

TABLE 8.        North America Soft Market Value, By Country, 2021-2030, Million USD

TABLE 9.        Europe Soft Market Value, By Country, 2021-2030, Million USD

TABLE 10.     Asia-Pacific Soft Market Value, By Country, 2021-2030, Million USD

TABLE 11.     Rest of World Soft Market Value, By Country, 2021-2030, Million USD

TABLE 12.     Global Adventure Tourism Market Value, By Activity, 2021-2030, Million USD

TABLE 13.     Global Land Based Market Value, By Activity, 2021-2030, Million USD

TABLE 14.         Hiking Market Value, By Region, 2021-2030, Million USD

TABLE 15.     North America     Hiking Market Value, By Country, 2021-2030, Million USD

TABLE 16.     Europe     Hiking Market Value, By Country, 2021-2030, Million USD

TABLE 17.     Asia-Pacific     Hiking Market Value, By Country, 2021-2030, Million USD

TABLE 18.     Rest of World     Hiking Market Value, By Country, 2021-2030, Million USD

TABLE 19.         Trekking Market Value, By Region, 2021-2030, Million USD

TABLE 20.     North America     Trekking Market Value, By Country, 2021-2030, Million USD

TABLE 21.     Europe     Trekking Market Value, By Country, 2021-2030, Million USD

TABLE 22.     Asia-Pacific     Trekking Market Value, By Country, 2021-2030, Million USD

TABLE 23.     Rest of World     Trekking Market Value, By Country, 2021-2030, Million USD

TABLE 24.         Camping Market Value, By Region, 2021-2030, Million USD

TABLE 25.     North America     Camping Market Value, By Country, 2021-2030, Million USD

TABLE 26.     Europe     Camping Market Value, By Country, 2021-2030, Million USD

TABLE 27.     Asia-Pacific     Camping Market Value, By Country, 2021-2030, Million USD

TABLE 28.     Rest of WORLD CAMPING Market Value, By Country, 2021-2030, Million USD

TABLE 29.         Rock Climbing Market Value, By Region, 2021-2030, Million USD

TABLE 30.     North America     Rock Climbing Market Value, By Country, 2021-2030, Million USD

TABLE 31.     Europe     Rock Climbing Market Value, By Country, 2021-2030, Million USD

TABLE 32.     Asia-Pacific     Rock Climbing Market Value, By Country, 2021-2030, Million USD

TABLE 33.     Rest of World     Rock Climbing Market Value, By Country, 2021-2030, Million USD

TABLE 34.         Others Market Value, By Region, 2021-2030, Million USD

TABLE 35.     North America     Others Market Value, By Country, 2021-2030, Million USD

TABLE 36.     Europe     Others Market Value, By Country, 2021-2030, Million USD

TABLE 37.     Asia-Pacific     Others Market Value, By Country, 2021-2030, Million USD

TABLE 38.     Rest of World     Others Market Value, By Country, 2021-2030, Million USD

TABLE 39.     Land Based Market Value, By Region, 2021-2030, Million USD

TABLE 40.     North America Land Based Market Value, By Country, 2021-2030, Million USD

TABLE 41.     Europe Land Based Market Value, By Country, 2021-2030, Million USD

TABLE 42.     Asia-Pacific Land Based Market Value, By Country, 2021-2030, Million USD

TABLE 43.     Rest of World Land Based Market Value, By Country, 2021-2030, Million USD

TABLE 44.     Global Water Based Market Value, By Activity, 2021-2030, Million USD

TABLE 45.          Canoeing Market Value, By Region, 2021-2030, Million USD

TABLE 46.     North America      Canoeing Market Value, By Country, 2021-2030, Million USD

TABLE 47.     Europe      Canoeing Market Value, By Country, 2021-2030, Million USD

TABLE 48.     Asia-Pacific      Canoeing Market Value, By Country, 2021-2030, Million USD

TABLE 49.     Rest of World      Canoeing Market Value, By Country, 2021-2030, Million USD

TABLE 50.          Rafting Market Value, By Region, 2021-2030, Million USD

TABLE 51.     North America      Rafting Market Value, By Country, 2021-2030, Million USD

TABLE 52.     Europe      Rafting Market Value, By Country, 2021-2030, Million USD

TABLE 53.     Asia-Pacific      Rafting Market Value, By Country, 2021-2030, Million USD

TABLE 54.     Rest of World      Rafting Market Value, By Country, 2021-2030, Million USD

TABLE 55.          Scuba Diving Market Value, By Region, 2021-2030, Million USD

TABLE 56.     North America      Scuba Diving Market Value, By Country, 2021-2030, Million USD

TABLE 57.     Europe Scuba Diving Market Value, By Country, 2021-2030, Million USD

TABLE 58.     ASIA-PACIFIC SCUBA Diving Market Value, By Country, 2021-2030, Million USD

TABLE 59.     Rest of WORLD SCUBA Diving Market Value, By Country, 2021-2030, Million USD

TABLE 60.     Water Based Market Value, By Region, 2021-2030, Million USD

TABLE 61.     North America Water Based Market Value, By Country, 2021-2030, Million USD

TABLE 62.     Europe Water Based Market Value, By Country, 2021-2030, Million USD

TABLE 63.     Asia-Pacific Water Based Market Value, By Country, 2021-2030, Million USD

TABLE 64.     Rest of World Water Based Market Value, By Country, 2021-2030, Million USD

TABLE 65.     Global Air Based Market Value, By Activity, 2021-2030, Million USD

TABLE 66.          Hot Air Balloning Market Value, By Region, 2021-2030, Million USD

TABLE 67.     North America Hot Air Balloning Market Value, By Country, 2021-2030, Million USD

TABLE 68.     Europe Hot Air Balloning Market Value, By Country, 2021-2030, Million USD

TABLE 69.     Asia-Pacific Hot Air Balloning Market Value, By Country, 2021-2030, Million USD

TABLE 70.     Rest of World Hot Air Balloning Market Value, By Country, 2021-2030, Million USD

TABLE 71.     Paragliding Market Value, By Region, 2021-2030, Million USD

TABLE 72.     North America Paragliding Market Value, By Country, 2021-2030, Million USD

TABLE 73.     Europe Paragliding Market Value, By Country, 2021-2030, Million USD

TABLE 74.     Asia-Pacific Paragliding Market Value, By Country, 2021-2030, Million USD

TABLE 75.     Rest of World Paragliding Market Value, By Country, 2021-2030, Million USD

TABLE 76.          Ski Diving Market Value, By Region, 2021-2030, Million USD

TABLE 77.     North America      Ski Diving Market Value, By Country, 2021-2030, Million USD

TABLE 78.     Europe      Ski Diving Market Value, By Country, 2021-2030, Million USD

TABLE 79.     Asia-PACIFIC SKI Diving Market Value, By Country, 2021-2030, Million USD

TABLE 80.     Rest of World      Ski Diving Market Value, By Country, 2021-2030, Million USD

TABLE 81.     Air Based Market Value, By Region, 2021-2030, Million USD

TABLE 82.     North America Air Based Market Value, By Country, 2021-2030, Million USD

TABLE 83.     Europe Air Based Market Value, By Country, 2021-2030, Million USD

TABLE 84.     Asia-Pacific Air Based Market Value, By Country, 2021-2030, Million USD

TABLE 85.     Rest of World Air Based Market Value, By Country, 2021-2030, Million USD

TABLE 86.     Global Adventure Tourism Market Value, By Travellers, 2021-2030, Million USD

TABLE 87.     Solo Market Value, By Region, 2021-2030, Million USD

TABLE 88.     North America Solo Market Value, By Country, 2021-2030, Million USD

TABLE 89.     Europe Solo Market Value, By Country, 2021-2030, Million USD

TABLE 90.     Asia-Pacific Solo Market Value, By Country, 2021-2030, Million USD

TABLE 91.     Rest of World Solo Market Value, By Country, 2021-2030, Million USD

TABLE 92.     Group Market Value, By Region, 2021-2030, Million USD

TABLE 93.     North America Group Market Value, By Country, 2021-2030, Million USD

TABLE 94.     Europe Group Market Value, By Country, 2021-2030, Million USD

TABLE 95.     Asia-Pacific Group Market Value, By Country, 2021-2030, Million USD

TABLE 96.     Rest of World Group Market Value, By Country, 2021-2030, Million USD

TABLE 97.     Couple Market Value, By Region, 2021-2030, Million USD

TABLE 98.     North America Couple Market Value, By Country, 2021-2030, Million USD

TABLE 99.     Europe Couple Market Value, By Country, 2021-2030, Million USD

TABLE 100.   Asia-Pacific Couple Market Value, By Country, 2021-2030, Million USD

TABLE 101.   Rest of World Couple Market Value, By Country, 2021-2030, Million USD

TABLE 102.   Family Market Value, By Region, 2021-2030, Million USD

TABLE 103.   North America Family Market Value, By Country, 2021-2030, Million USD

TABLE 104.   Europe Family Market Value, By Country, 2021-2030, Million USD

TABLE 105.   Asia-Pacific Family Market Value, By Country, 2021-2030, Million USD

TABLE 106.   Rest of World Family Market Value, By Country, 2021-2030, Million USD

TABLE 107.   Global Adventure Tourism Market Value, By Age Group, 2021-2030, Million USD

TABLE 108.   Below 30 Years Market Value, By Region, 2021-2030, Million USD

TABLE 109.   North America Below 30 Years Market Value, By Country, 2021-2030, Million USD

TABLE 110.   Europe Below 30 Years Market Value, By Country, 2021-2030, Million USD

TABLE 111.   Asia-Pacific Below 30 Years Market Value, By Country, 2021-2030, Million USD

TABLE 112.   Rest of World Below 30 Years Market Value, By Country, 2021-2030, Million USD

TABLE 113. to 41 Years Market Value, By Region, 2021-2030, Million USD

TABLE 114.   North America 30 to 41 Years Market Value, By Country, 2021-2030, Million USD

TABLE 115.   Europe 30 to 41 Years Market Value, By Country, 2021-2030, Million USD

TABLE 116.   Asia-Pacific 30 to 41 Years Market Value, By Country, 2021-2030, Million USD

TABLE 117.   Rest of World 30 to 41 Years Market Value, By Country, 2021-2030, Million USD

TABLE 118. to 49 Years Market Value, By Region, 2021-2030, Million USD

TABLE 119.   North America 42 to 49 Years Market Value, By Country, 2021-2030, Million USD

TABLE 120.   Europe 42 to 49 Years Market Value, By Country, 2021-2030, Million USD

TABLE 121.   Asia-Pacific 42 to 49 Years Market Value, By Country, 2021-2030, Million USD

TABLE 122.   Rest of World 42 to 49 Years Market Value, By Country, 2021-2030, Million USD

TABLE 123. Years and Above Market Value, By Region, 2021-2030, Million USD

TABLE 124.   North America 50 Years and Above Market Value, By Country, 2021-2030, Million USD

TABLE 125.   Europe 50 Years and Above Market Value, By Country, 2021-2030, Million USD

TABLE 126.   Asia-Pacific 50 Years and Above Market Value, By Country, 2021-2030, Million USD

TABLE 127.   Rest of World 50 Years and Above Market Value, By Country, 2021-2030, Million USD

TABLE 128.   Global Adventure Tourism Market Value, By Region, 2021-2030, Million USD

TABLE 129.   North America Adventure Tourism Market Value, By Type, 2021-2030, Million USD

TABLE 130.   North America Adventure Tourism Market Value, By Activity, 2021-2030, Million USD

TABLE 131.   North America Land Based Market Value, By Activity, 2021-2030, Million USD

TABLE 132.   North America Water Based Market Value, By Activity, 2021-2030, Million USD

TABLE 133.   North America Air Based Market Value, By Activity, 2021-2030, Million USD

TABLE 134.   North America Adventure Tourism Market Value, By Travellers, 2021-2030, Million USD

TABLE 135.   North America Adventure Tourism Market Value, By Age Group, 2021-2030, Million USD

TABLE 136.   North America Adventure Tourism Market Value, By Country, 2021-2030, Million USD

TABLE 137.   U.S. Adventure Tourism Market Value, By Type, 2021-2030, Million USD

TABLE 138.   U.S. Adventure Tourism Market Value, By Activity, 2021-2030, Million USD

TABLE 139.   U.S. Land Based Market Value, By Activity, 2021-2030, Million USD

TABLE 140.   U.S. Water Based Market Value, By Activity, 2021-2030, Million USD

TABLE 141.   U.S. Air Based Market Value, By Activity, 2021-2030, Million USD

TABLE 142.   U.S. Adventure Tourism Market Value, By Travellers, 2021-2030, Million USD

TABLE 143.   U.S. Adventure Tourism Market Value, By Age Group, 2021-2030, Million USD

TABLE 144.   Canada Adventure Tourism Market Value, By Type, 2021-2030, Million USD

TABLE 145.   Canada Adventure Tourism Market Value, By Activity, 2021-2030, Million USD

TABLE 146.   Canada Land Based Market Value, By Activity, 2021-2030, Million USD

TABLE 147.   Canada Water Based Market Value, By Activity, 2021-2030, Million USD

TABLE 148.   Canada Air Based Market Value, By Activity, 2021-2030, Million USD

TABLE 149.   Canada Adventure Tourism Market Value, By Travellers, 2021-2030, Million USD

TABLE 150.   Canada Adventure Tourism Market Value, By Age Group, 2021-2030, Million USD

TABLE 151.   Mexico Adventure Tourism Market Value, By Type, 2021-2030, Million USD

TABLE 152.   Mexico Adventure Tourism Market Value, By Activity, 2021-2030, Million USD

TABLE 153.   Mexico Land Based Market Value, By Activity, 2021-2030, Million USD

TABLE 154.   Mexico Water Based Market Value, By Activity, 2021-2030, Million USD

TABLE 155.   Mexico Air Based Market Value, By Activity, 2021-2030, Million USD

TABLE 156.   Mexico Adventure Tourism Market Value, By Travellers, 2021-2030, Million USD

TABLE 157.   Mexico Adventure Tourism Market Value, By Age Group, 2021-2030, Million USD

TABLE 158.   Europe Adventure Tourism Market Value, By Type, 2021-2030, Million USD

TABLE 159.   Europe Adventure Tourism Market Value, By Activity, 2021-2030, Million USD

TABLE 160.   Europe Land Based Market Value, By Activity, 2021-2030, Million USD

TABLE 161.   Europe Water Based Market Value, By Activity, 2021-2030, Million USD

TABLE 162.   Europe Air Based Market Value, By Activity, 2021-2030, Million USD

TABLE 163.   Europe Adventure Tourism Market Value, By Travellers, 2021-2030, Million USD

TABLE 164.   Europe Adventure Tourism Market Value, By Age Group, 2021-2030, Million USD

TABLE 165.   Europe Adventure Tourism Market Value, By Country, 2021-2030, Million USD

TABLE 166.   Germany Adventure Tourism Market Value, By Type, 2021-2030, Million USD

TABLE 167.   Germany Adventure Tourism Market Value, By Activity, 2021-2030, Million USD

TABLE 168.   Germany Land Based Market Value, By Activity, 2021-2030, Million USD

TABLE 169.   Germany Water Based Market Value, By Activity, 2021-2030, Million USD

TABLE 170.   Germany Air Based Market Value, By Activity, 2021-2030, Million USD

TABLE 171.   Germany Adventure Tourism Market Value, By Travellers, 2021-2030, Million USD

TABLE 172.   Germany Adventure Tourism Market Value, By Age Group, 2021-2030, Million USD

TABLE 173.   France Adventure Tourism Market Value, By Type, 2021-2030, Million USD

TABLE 174.   France Adventure Tourism Market Value, By Activity, 2021-2030, Million USD

TABLE 175.   France Land Based Market Value, By Activity, 2021-2030, Million USD

TABLE 176.   France Water Based Market Value, By Activity, 2021-2030, Million USD

TABLE 177.   France Air Based Market Value, By Activity, 2021-2030, Million USD

TABLE 178.   France Adventure Tourism Market Value, By Travellers, 2021-2030, Million USD

TABLE 179.   France Adventure Tourism Market Value, By Age Group, 2021-2030, Million USD

TABLE 180.   Italy Adventure Tourism Market Value, By Type, 2021-2030, Million USD

TABLE 181.   Italy Adventure Tourism Market Value, By Activity, 2021-2030, Million USD

TABLE 182.   Italy Land Based Market Value, By Activity, 2021-2030, Million USD

TABLE 183.   Italy Water Based Market Value, By Activity, 2021-2030, Million USD

TABLE 184.   Italy Air Based Market Value, By Activity, 2021-2030, Million USD

TABLE 185.   Italy Adventure Tourism Market Value, By Travellers, 2021-2030, Million USD

TABLE 186.   Italy Adventure Tourism Market Value, By Age Group, 2021-2030, Million USD

TABLE 187.   Spain Adventure Tourism Market Value, By Type, 2021-2030, Million USD

TABLE 188.   Spain Adventure Tourism Market Value, By Activity, 2021-2030, Million USD

TABLE 189.   Spain Land Based Market Value, By Activity, 2021-2030, Million USD

TABLE 190.   Spain Water Based Market Value, By Activity, 2021-2030, Million USD

TABLE 191.   Spain Air Based Market Value, By Activity, 2021-2030, Million USD

TABLE 192.   Spain Adventure Tourism Market Value, By Travellers, 2021-2030, Million USD

TABLE 193.   Spain Adventure Tourism Market Value, By Age Group, 2021-2030, Million USD

TABLE 194.   U.K. Adventure Tourism Market Value, By Type, 2021-2030, Million USD

TABLE 195.   U.K. Adventure Tourism Market Value, By Activity, 2021-2030, Million USD

TABLE 196.   U.K. Land Based Market Value, By Activity, 2021-2030, Million USD

TABLE 197.   U.K. Water Based Market Value, By Activity, 2021-2030, Million USD

TABLE 198.   U.K. Air Based Market Value, By Activity, 2021-2030, Million USD

TABLE 199.   U.K. Adventure Tourism Market Value, By Travellers, 2021-2030, Million USD

TABLE 200.   U.K. Adventure Tourism Market Value, By Age Group, 2021-2030, Million USD

TABLE 201.   Rest of Europe Adventure Tourism Market Value, By Type, 2021-2030, Million USD

TABLE 202.   Rest of Europe Adventure Tourism Market Value, By Activity, 2021-2030, Million USD

TABLE 203.   Rest of Europe Land Based Market Value, By Activity, 2021-2030, Million USD

TABLE 204.   Rest of Europe Water Based Market Value, By Activity, 2021-2030, Million USD

TABLE 205.   Rest of Europe Air Based Market Value, By Activity, 2021-2030, Million USD

TABLE 206.   Rest of Europe Adventure Tourism Market Value, By Travellers, 2021-2030, Million USD

TABLE 207.   Rest of Europe Adventure Tourism Market Value, By Age Group, 2021-2030, Million USD

TABLE 208.   Asia-Pacific Adventure Tourism Market Value, By Type, 2021-2030, Million USD

TABLE 209.   Asia-Pacific Adventure Tourism Market Value, By Activity, 2021-2030, Million USD

TABLE 210.   Asia-Pacific Land Based Market Value, By Activity, 2021-2030, Million USD

TABLE 211.   Asia-Pacific Water Based Market Value, By Activity, 2021-2030, Million USD

TABLE 212.   Asia-Pacific Air Based Market Value, By Activity, 2021-2030, Million USD

TABLE 213.   Asia-Pacific Adventure Tourism Market Value, By Travellers, 2021-2030, Million USD

TABLE 214.   Asia-Pacific Adventure Tourism Market Value, By Age Group, 2021-2030, Million USD

TABLE 215.   Asia-Pacific Adventure Tourism Market Value, By Country, 2021-2030, Million USD

TABLE 216.   Australia Adventure Tourism Market Value, By Type, 2021-2030, Million USD

TABLE 217.   Australia Adventure Tourism Market Value, By Activity, 2021-2030, Million USD

TABLE 218.   Australia Land Based Market Value, By Activity, 2021-2030, Million USD

TABLE 219.   Australia Water Based Market Value, By Activity, 2021-2030, Million USD

TABLE 220.   Australia Air Based Market Value, By Activity, 2021-2030, Million USD

TABLE 221.   Australia Adventure Tourism Market Value, By Travellers, 2021-2030, Million USD

TABLE 222.   Australia Adventure Tourism Market Value, By Age Group, 2021-2030, Million USD

TABLE 223.   China Adventure Tourism Market Value, By Type, 2021-2030, Million USD

TABLE 224.   China Adventure Tourism Market Value, By Activity, 2021-2030, Million USD

TABLE 225.   China Land Based Market Value, By Activity, 2021-2030, Million USD

TABLE 226.   China Water Based Market Value, By Activity, 2021-2030, Million USD

TABLE 227.   China Air Based Market Value, By Activity, 2021-2030, Million USD

TABLE 228.   China Adventure Tourism Market Value, By Travellers, 2021-2030, Million USD

TABLE 229.   China Adventure Tourism Market Value, By Age Group, 2021-2030, Million USD

TABLE 230.   India Adventure Tourism Market Value, By Type, 2021-2030, Million USD

TABLE 231.   India Adventure Tourism Market Value, By Activity, 2021-2030, Million USD

TABLE 232.   India Land Based Market Value, By Activity, 2021-2030, Million USD

TABLE 233.   India Water Based Market Value, By Activity, 2021-2030, Million USD

TABLE 234.   India Air Based Market Value, By Activity, 2021-2030, Million USD

TABLE 235.   India Adventure Tourism Market Value, By Travellers, 2021-2030, Million USD

TABLE 236.   India Adventure Tourism Market Value, By Age Group, 2021-2030, Million USD

TABLE 237.   Japan Adventure Tourism Market Value, By Type, 2021-2030, Million USD

TABLE 238.   Japan Adventure Tourism Market Value, By Activity, 2021-2030, Million USD

TABLE 239.   Japan Land Based Market Value, By Activity, 2021-2030, Million USD

TABLE 240.   Japan Water Based Market Value, By Activity, 2021-2030, Million USD

TABLE 241.   Japan Air Based Market Value, By Activity, 2021-2030, Million USD

TABLE 242.   Japan Adventure Tourism Market Value, By Travellers, 2021-2030, Million USD

TABLE 243.   Japan Adventure Tourism Market Value, By Age Group, 2021-2030, Million USD

TABLE 244.   Rest of Asia-Pacific Adventure Tourism Market Value, By Type, 2021-2030, Million USD

TABLE 245.   Rest of Asia-Pacific Adventure Tourism Market Value, By Activity, 2021-2030, Million USD

TABLE 246.   Rest of Asia-Pacific Land Based Market Value, By Activity, 2021-2030, Million USD

TABLE 247.   Rest of Asia-Pacific Water Based Market Value, By Activity, 2021-2030, Million USD

TABLE 248.   Rest of Asia-Pacific Air Based Market Value, By Activity, 2021-2030, Million USD

TABLE 249.   Rest of Asia-Pacific Adventure Tourism Market Value, By Travellers, 2021-2030, Million USD

TABLE 250.   Rest of Asia-Pacific Adventure Tourism Market Value, By Age Group, 2021-2030, Million USD

TABLE 251.   Rest of World Adventure Tourism Market Value, By Type, 2021-2030, Million USD

TABLE 252.   Rest of World Adventure Tourism Market Value, By Activity, 2021-2030, Million USD

TABLE 253.   Rest of World Land Based Market Value, By Activity, 2021-2030, Million USD

TABLE 254.   Rest of World Water Based Market Value, By Activity, 2021-2030, Million USD

TABLE 255.   Rest of World Air Based Market Value, By Activity, 2021-2030, Million USD

TABLE 256.   Rest of World Adventure Tourism Market Value, By Travellers, 2021-2030, Million USD

TABLE 257.   Rest of World Adventure Tourism Market Value, By Age Group, 2021-2030, Million USD

TABLE 258.   Rest of World Adventure Tourism Market Value, By Country, 2021-2030, Million USD

TABLE 259.   Latin America Adventure Tourism Market Value, By Type, 2021-2030, Million USD

TABLE 260.   Latin America Adventure Tourism Market Value, By Activity, 2021-2030, Million USD

TABLE 261.   Latin America Land Based Market Value, By Activity, 2021-2030, Million USD

TABLE 262.   Latin America Water Based Market Value, By Activity, 2021-2030, Million USD

TABLE 263.   Latin America Air Based Market Value, By Activity, 2021-2030, Million USD

TABLE 264.   Latin America Adventure Tourism Market Value, By Travellers, 2021-2030, Million USD

TABLE 265.   Latin America Adventure Tourism Market Value, By Age Group, 2021-2030, Million USD

TABLE 266.   Middle East Adventure Tourism Market Value, By Type, 2021-2030, Million USD

TABLE 267.   Middle East Adventure Tourism Market Value, By Activity, 2021-2030, Million USD

TABLE 268.   Middle East Land Based Market Value, By Activity, 2021-2030, Million USD

TABLE 269.   Middle East Water Based Market Value, By Activity, 2021-2030, Million USD

TABLE 270.   Middle East Air Based Market Value, By Activity, 2021-2030, Million USD

TABLE 271.   Middle East Adventure Tourism Market Value, By Travellers, 2021-2030, Million USD

TABLE 272.   Middle East Adventure Tourism Market Value, By Age Group, 2021-2030, Million USD

TABLE 273.   Africa Adventure Tourism Market Value, By Type, 2021-2030, Million USD

TABLE 274.   Africa Adventure Tourism Market Value, By Activity, 2021-2030, Million USD

TABLE 275.   Africa Land Based Market Value, By Activity, 2021-2030, Million USD

TABLE 276.   Africa Water Based Market Value, By Activity, 2021-2030, Million USD

TABLE 277.   Africa Air Based Market Value, By Activity, 2021-2030, Million USD

TABLE 278.   Africa Adventure Tourism Market Value, By Travellers, 2021-2030, Million USD

TABLE 279.   Africa Adventure Tourism Market Value, By Age Group, 2021-2030, Million USD

LIST OF FIGURES

FIGURE 1.      Global Adventure Tourism Market Value, By Type, 2021-2030, Million USD

FIGURE 2.      Hard  Market Value, By Region, 2021-2030, Million USD

FIGURE 3.      North America Hard  Market Value, By Country, 2021-2030, Million USD

FIGURE 4.      Europe Hard  Market Value, By Country, 2021-2030, Million USD

FIGURE 5.      Asia-Pacific Hard  Market Value, By Country, 2021-2030, Million USD

FIGURE 6.      Rest of World Hard  Market Value, By Country, 2021-2030, Million USD

FIGURE 7.      Soft Market Value, By Region, 2021-2030, Million USD

FIGURE 8.      North America Soft Market Value, By Country, 2021-2030, Million USD

FIGURE 9.      Europe Soft Market Value, By Country, 2021-2030, Million USD

FIGURE 10.   Asia-Pacific Soft Market Value, By Country, 2021-2030, Million USD

FIGURE 11.   Rest of World Soft Market Value, By Country, 2021-2030, Million USD

FIGURE 12.   Global Adventure Tourism Market Value, By Activity, 2021-2030, Million USD

FIGURE 13.   Global Land Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 14.       Hiking Market Value, By Region, 2021-2030, Million USD

FIGURE 15.   North America     Hiking Market Value, By Country, 2021-2030, Million USD

FIGURE 16.   Europe     Hiking Market Value, By Country, 2021-2030, Million USD

FIGURE 17.   Asia-Pacific     Hiking Market Value, By Country, 2021-2030, Million USD

FIGURE 18.   Rest of World     Hiking Market Value, By Country, 2021-2030, Million USD

FIGURE 19.       Trekking Market Value, By Region, 2021-2030, Million USD

FIGURE 20.   North America     Trekking Market Value, By Country, 2021-2030, Million USD

FIGURE 21.   Europe     Trekking Market Value, By Country, 2021-2030, Million USD

FIGURE 22.   Asia-Pacific     Trekking Market Value, By Country, 2021-2030, Million USD

FIGURE 23.   Rest of World     Trekking Market Value, By Country, 2021-2030, Million USD

FIGURE 24.       Camping Market Value, By Region, 2021-2030, Million USD

FIGURE 25.   North America     Camping Market Value, By Country, 2021-2030, Million USD

FIGURE 26.   Europe     Camping Market Value, By Country, 2021-2030, Million USD

FIGURE 27.   Asia-Pacific     Camping Market Value, By Country, 2021-2030, Million USD

FIGURE 28.   Rest of WORLD CAMPING Market Value, By Country, 2021-2030, Million USD

FIGURE 29.       Rock Climbing Market Value, By Region, 2021-2030, Million USD

FIGURE 30.   North America     Rock Climbing Market Value, By Country, 2021-2030, Million USD

FIGURE 31.   Europe     Rock Climbing Market Value, By Country, 2021-2030, Million USD

FIGURE 32.   Asia-Pacific     Rock Climbing Market Value, By Country, 2021-2030, Million USD

FIGURE 33.   Rest of World     Rock Climbing Market Value, By Country, 2021-2030, Million USD

FIGURE 34.       Others Market Value, By Region, 2021-2030, Million USD

FIGURE 35.   North America     Others Market Value, By Country, 2021-2030, Million USD

FIGURE 36.   Europe     Others Market Value, By Country, 2021-2030, Million USD

FIGURE 37.   Asia-Pacific     Others Market Value, By Country, 2021-2030, Million USD

FIGURE 38.   Rest of World     Others Market Value, By Country, 2021-2030, Million USD

FIGURE 39.   Land Based Market Value, By Region, 2021-2030, Million USD

FIGURE 40.   North America Land Based Market Value, By Country, 2021-2030, Million USD

FIGURE 41.   Europe Land Based Market Value, By Country, 2021-2030, Million USD

FIGURE 42.   Asia-Pacific Land Based Market Value, By Country, 2021-2030, Million USD

FIGURE 43.   Rest of World Land Based Market Value, By Country, 2021-2030, Million USD

FIGURE 44.   Global Water Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 45.        Canoeing Market Value, By Region, 2021-2030, Million USD

FIGURE 46.   North America      Canoeing Market Value, By Country, 2021-2030, Million USD

FIGURE 47.   Europe      Canoeing Market Value, By Country, 2021-2030, Million USD

FIGURE 48.   Asia-Pacific      Canoeing Market Value, By Country, 2021-2030, Million USD

FIGURE 49.   Rest of World      Canoeing Market Value, By Country, 2021-2030, Million USD

FIGURE 50.        Rafting Market Value, By Region, 2021-2030, Million USD

FIGURE 51.   North America      Rafting Market Value, By Country, 2021-2030, Million USD

FIGURE 52.   Europe      Rafting Market Value, By Country, 2021-2030, Million USD

FIGURE 53.   Asia-Pacific      Rafting Market Value, By Country, 2021-2030, Million USD

FIGURE 54.   Rest of World      Rafting Market Value, By Country, 2021-2030, Million USD

FIGURE 55.        Scuba Diving Market Value, By Region, 2021-2030, Million USD

FIGURE 56.   North America      Scuba Diving Market Value, By Country, 2021-2030, Million USD

FIGURE 57.   Europe Scuba Diving Market Value, By Country, 2021-2030, Million USD

FIGURE 58.   ASIA-PACIFIC SCUBA Diving Market Value, By Country, 2021-2030, Million USD

FIGURE 59.   Rest of WORLD SCUBA Diving Market Value, By Country, 2021-2030, Million USD

FIGURE 60.   Water Based Market Value, By Region, 2021-2030, Million USD

FIGURE 61.   North America Water Based Market Value, By Country, 2021-2030, Million USD

FIGURE 62.   Europe Water Based Market Value, By Country, 2021-2030, Million USD

FIGURE 63.   Asia-Pacific Water Based Market Value, By Country, 2021-2030, Million USD

FIGURE 64.   Rest of World Water Based Market Value, By Country, 2021-2030, Million USD

FIGURE 65.   Global Air Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 66.        Hot Air Balloning Market Value, By Region, 2021-2030, Million USD

FIGURE 67.   North America Hot Air Balloning Market Value, By Country, 2021-2030, Million USD

FIGURE 68.   Europe Hot Air Balloning Market Value, By Country, 2021-2030, Million USD

FIGURE 69.   Asia-Pacific Hot Air Balloning Market Value, By Country, 2021-2030, Million USD

FIGURE 70.   Rest of World Hot Air Balloning Market Value, By Country, 2021-2030, Million USD

FIGURE 71.   Paragliding Market Value, By Region, 2021-2030, Million USD

FIGURE 72.   North America Paragliding Market Value, By Country, 2021-2030, Million USD

FIGURE 73.   Europe Paragliding Market Value, By Country, 2021-2030, Million USD

FIGURE 74.   Asia-Pacific Paragliding Market Value, By Country, 2021-2030, Million USD

FIGURE 75.   Rest of World Paragliding Market Value, By Country, 2021-2030, Million USD

FIGURE 76.        Ski Diving Market Value, By Region, 2021-2030, Million USD

FIGURE 77.   North America      Ski Diving Market Value, By Country, 2021-2030, Million USD

FIGURE 78.   Europe      Ski Diving Market Value, By Country, 2021-2030, Million USD

FIGURE 79.   Asia-PACIFIC SKI Diving Market Value, By Country, 2021-2030, Million USD

FIGURE 80.   Rest of World      Ski Diving Market Value, By Country, 2021-2030, Million USD

FIGURE 81.   Air Based Market Value, By Region, 2021-2030, Million USD

FIGURE 82.   North America Air Based Market Value, By Country, 2021-2030, Million USD

FIGURE 83.   Europe Air Based Market Value, By Country, 2021-2030, Million USD

FIGURE 84.   Asia-Pacific Air Based Market Value, By Country, 2021-2030, Million USD

FIGURE 85.   Rest of World Air Based Market Value, By Country, 2021-2030, Million USD

FIGURE 86.   Global Adventure Tourism Market Value, By Travellers, 2021-2030, Million USD

FIGURE 87.   Solo Market Value, By Region, 2021-2030, Million USD

FIGURE 88.   North America Solo Market Value, By Country, 2021-2030, Million USD

FIGURE 89.   Europe Solo Market Value, By Country, 2021-2030, Million USD

FIGURE 90.   Asia-Pacific Solo Market Value, By Country, 2021-2030, Million USD

FIGURE 91.   Rest of World Solo Market Value, By Country, 2021-2030, Million USD

FIGURE 92.   Group Market Value, By Region, 2021-2030, Million USD

FIGURE 93.   North America Group Market Value, By Country, 2021-2030, Million USD

FIGURE 94.   Europe Group Market Value, By Country, 2021-2030, Million USD

FIGURE 95.   Asia-Pacific Group Market Value, By Country, 2021-2030, Million USD

FIGURE 96.   Rest of World Group Market Value, By Country, 2021-2030, Million USD

FIGURE 97.   Couple Market Value, By Region, 2021-2030, Million USD

FIGURE 98.   North America Couple Market Value, By Country, 2021-2030, Million USD

FIGURE 99.   Europe Couple Market Value, By Country, 2021-2030, Million USD

FIGURE 100.                         Asia-Pacific Couple Market Value, By Country, 2021-2030, Million USD

FIGURE 101.                         Rest of World Couple Market Value, By Country, 2021-2030, Million USD

FIGURE 102.                         Family Market Value, By Region, 2021-2030, Million USD

FIGURE 103.                         North America Family Market Value, By Country, 2021-2030, Million USD

FIGURE 104.                         Europe Family Market Value, By Country, 2021-2030, Million USD

FIGURE 105.                         Asia-Pacific Family Market Value, By Country, 2021-2030, Million USD

FIGURE 106.                         Rest of World Family Market Value, By Country, 2021-2030, Million USD

FIGURE 107.                         Global Adventure Tourism Market Value, By Age Group, 2021-2030, Million USD

FIGURE 108.                         Below 30 Years Market Value, By Region, 2021-2030, Million USD

FIGURE 109.                         North America Below 30 Years Market Value, By Country, 2021-2030, Million USD

FIGURE 110.                         Europe Below 30 Years Market Value, By Country, 2021-2030, Million USD

FIGURE 111.                         Asia-Pacific Below 30 Years Market Value, By Country, 2021-2030, Million USD

FIGURE 112.                         Rest of World Below 30 Years Market Value, By Country, 2021-2030, Million USD

FIGURE 113. to 41 Years Market Value, By Region, 2021-2030, Million USD

FIGURE 114.                         North America 30 to 41 Years Market Value, By Country, 2021-2030, Million USD

FIGURE 115.                         Europe 30 to 41 Years Market Value, By Country, 2021-2030, Million USD

FIGURE 116.                         Asia-Pacific 30 to 41 Years Market Value, By Country, 2021-2030, Million USD

FIGURE 117.                         Rest of World 30 to 41 Years Market Value, By Country, 2021-2030, Million USD

FIGURE 118. to 49 Years Market Value, By Region, 2021-2030, Million USD

FIGURE 119.                         North America 42 to 49 Years Market Value, By Country, 2021-2030, Million USD

FIGURE 120.                         Europe 42 to 49 Years Market Value, By Country, 2021-2030, Million USD

FIGURE 121.                         Asia-Pacific 42 to 49 Years Market Value, By Country, 2021-2030, Million USD

FIGURE 122.                         Rest of World 42 to 49 Years Market Value, By Country, 2021-2030, Million USD

FIGURE 123. Years and Above Market Value, By Region, 2021-2030, Million USD

FIGURE 124.                         North America 50 Years and Above Market Value, By Country, 2021-2030, Million USD

FIGURE 125.                         Europe 50 Years and Above Market Value, By Country, 2021-2030, Million USD

FIGURE 126.                         Asia-Pacific 50 Years and Above Market Value, By Country, 2021-2030, Million USD

FIGURE 127.                         Rest of World 50 Years and Above Market Value, By Country, 2021-2030, Million USD

FIGURE 128.                         Global Adventure Tourism Market Value, By Region, 2021-2030, Million USD

FIGURE 129.                         North America Adventure Tourism Market Value, By Type, 2021-2030, Million USD

FIGURE 130.                         North America Adventure Tourism Market Value, By Activity, 2021-2030, Million USD

FIGURE 131.                         North America Land Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 132.                         North America Water Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 133.                         North America Air Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 134.                         North America Adventure Tourism Market Value, By Travellers, 2021-2030, Million USD

FIGURE 135.                         North America Adventure Tourism Market Value, By Age Group, 2021-2030, Million USD

FIGURE 136.                         North America Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 137.                         North America Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 138.                         North America Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 139.                         U.S. Land Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 140.                         U.S. Water Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 141.                         U.S. Air Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 142.                         North America Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 143.                         North America Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 144.                         North America Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 145.                         North America Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 146.                         Canada Land Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 147.                         Canada Water Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 148.                         Canada Air Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 149.                         North America Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 150.                         North America Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 151.                         North America Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 152.                         North America Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 153.                         Mexico Land Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 154.                         Mexico Water Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 155.                         Mexico Air Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 156.                         North America Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 157.                         North America Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 158.                         Europe Adventure Tourism Market Value, By Type, 2021-2030, Million USD

FIGURE 159.                         Europe Adventure Tourism Market Value, By Activity, 2021-2030, Million USD

FIGURE 160.                         Europe Land Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 161.                         Europe Water Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 162.                         Europe Air Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 163.                         Europe Adventure Tourism Market Value, By Travellers, 2021-2030, Million USD

FIGURE 164.                         Europe Adventure Tourism Market Value, By Age Group, 2021-2030, Million USD

FIGURE 165.                         Europe Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 166.                         Europe Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 167.                         Europe Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 168.                         Germany Land Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 169.                         Germany Water Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 170.                         Germany Air Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 171.                         Europe Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 172.                         Europe Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 173.                         Europe Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 174.                         Europe Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 175.                         France Land Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 176.                         France Water Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 177.                         France Air Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 178.                         Europe Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 179.                         Europe Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 180.                         Europe Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 181.                         Europe Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 182.                         Italy Land Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 183.                         Italy Water Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 184.                         Italy Air Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 185.                         Europe Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 186.                         Europe Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 187.                         Europe Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 188.                         Europe Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 189.                         Spain Land Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 190.                         Spain Water Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 191.                         Spain Air Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 192.                         Europe Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 193.                         Europe Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 194.                         Europe Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 195.                         Europe Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 196.                         U.K. Land Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 197.                         U.K. Water Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 198.                         U.K. Air Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 199.                         Europe Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 200.                         Europe Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 201.                         Europe Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 202.                         Europe Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 203.                         Rest of Europe Land Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 204.                         Rest of Europe Water Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 205.                         Rest of Europe Air Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 206.                         Europe Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 207.                         Europe Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 208.                         Asia-Pacific Adventure Tourism Market Value, By Type, 2021-2030, Million USD

FIGURE 209.                         Asia-Pacific Adventure Tourism Market Value, By Activity, 2021-2030, Million USD

FIGURE 210.                         Asia-Pacific Land Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 211.                         Asia-Pacific Water Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 212.                         Asia-Pacific Air Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 213.                         Asia-Pacific Adventure Tourism Market Value, By Travellers, 2021-2030, Million USD

FIGURE 214.                         Asia-Pacific Adventure Tourism Market Value, By Age Group, 2021-2030, Million USD

FIGURE 215.                         Asia-Pacific Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 216.                         Asia-Pacific Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 217.                         Asia-Pacific Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 218.                         Australia Land Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 219.                         Australia Water Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 220.                         Australia Air Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 221.                         Asia-Pacific Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 222.                         Asia-Pacific Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 223.                         Asia-Pacific Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 224.                         Asia-Pacific Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 225.                         China Land Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 226.                         China Water Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 227.                         China Air Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 228.                         Asia-Pacific Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 229.                         Asia-Pacific Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 230.                         Asia-Pacific Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 231.                         Asia-Pacific Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 232.                         India Land Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 233.                         India Water Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 234.                         India Air Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 235.                         Asia-Pacific Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 236.                         Asia-Pacific Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 237.                         Asia-Pacific Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 238.                         Asia-Pacific Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 239.                         Japan Land Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 240.                         Japan Water Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 241.                         Japan Air Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 242.                         Asia-Pacific Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 243.                         Asia-Pacific Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 244.                         Asia-Pacific Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 245.                         Asia-Pacific Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 246.                         Rest of Asia-Pacific Land Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 247.                         Rest of Asia-Pacific Water Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 248.                         Rest of Asia-Pacific Air Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 249.                         Asia-Pacific Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 250.                         Asia-Pacific Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 251.                         Rest of World Adventure Tourism Market Value, By Type, 2021-2030, Million USD

FIGURE 252.                         Rest of World Adventure Tourism Market Value, By Activity, 2021-2030, Million USD

FIGURE 253.                         Rest of World Land Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 254.                         Rest of World Water Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 255.                         Rest of World Air Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 256.                         Rest of World Adventure Tourism Market Value, By Travellers, 2021-2030, Million USD

FIGURE 257.                         Rest of World Adventure Tourism Market Value, By Age Group, 2021-2030, Million USD

FIGURE 258.                         Rest of World Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 259.                         Rest of World Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 260.                         Rest of World Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 261.                         Latin America Land Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 262.                         Latin America Water Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 263.                         Latin America Air Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 264.                         Rest of World Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 265.                         Rest of World Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 266.                         Rest of World Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 267.                         Rest of World Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 268.                         Middle East Land Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 269.                         Middle East Water Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 270.                         Middle East Air Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 271.                         Rest of World Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 272.                         Rest of World Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 273.                         Rest of World Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 274.                         Rest of World Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 275.                         Africa Land Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 276.                         Africa Water Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 277.                         Africa Air Based Market Value, By Activity, 2021-2030, Million USD

FIGURE 278.                         Rest of World Adventure Tourism Market Value, By Country, 2021-2030, Million USD

FIGURE 279.                         Rest of World Adventure Tourism Market Value, By Country, 2021-2030, Million USD

KEY PLAYERS:

Austine Adventures Inc.

Butterfield & Robinson Inc.

Discovery Nomads

G Adventures

Geographic Expeditions Inc.

Mountain Travel Sobek

Intrepid Group, Ltd

Recreational Equipment Inc.

ROW Adventures

Frequently Asked Questions

According to the report published by Next Move Strategy Consulting, the adventure tourism market business is expected to hit at $2824.41 billion (USD) by 2030.

North America is expected to hold the highest market share in the global market. The region is expected to witness remarkable growth as it houses the major key players in the market.

G Adventures Inc., Austin Adventures, Inc., Mountain Travel Sobek, ROW Adventures, TUI AG., REI Adventures, Intrepid Group Limited, InnerAsia Travel Group, Inc., Abercrombie & Kent Group of Companies S.A. and Butterfield & Robinson Management Services, Inc. others.

Currently (in 2021), the market value stands at USD 288.08 million and it is anticipated to reach USD 2824.41 billion by 2030.

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Adventure Tourism Market Size, Share & COVID-19 Impact Analysis, By Type (Soft And Hard), By Age Group (20-30 Years, 30-40 Years, 40-50 Years, And 50 Above), By Packages (Low, Medium, and Premium), and Forecast, 2024-2032

Region :Global | Report ID: FBI107924 | Status : Ongoing

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KEY MARKET INSIGHTS

• For instance, according to UNWTO (World Tourism Organization), travel and tourism represent around 20% of many countries’ GDP. It is the third-largest export sector of the global economy.

Impact of COVID-19 on the Global Adventure Tourism Market

• For instance, according to the World Tourism Organisation (UNTWO) data 2020, passenger arrival for tourism and travel purposes drastically declined by 74%, which is 1 billion lower than in 2019.
• For instance, according to the World Tourism Organization (UNWTO) data of 2020, In addition to tourism sectors and labour-intensive accommodation and food services industries that employ 144 million workers worldwide, one hundred million direct tourism jobs were at risk.

Key Insights

• Drivers, restraints, and opportunities prevailing in the market.
• The effect of the pandemic on the global adventure tourism market.
• Key Development and Launches by prominent key players in the worldwide adventure tourism market.
• Overview of tourism and travel Industry - For Key adventure tourism products.

Analysis by Type

Analysis by age group.

• For instance, according to UNWTO (World Tourism Organization), Youth travel is the fastest-growing global tourism sector; the organization estimates that around 20% of the 940 million international tourists worldwide will be by young people.

Analysis by Package

Regional analysis.

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• For instance, according to the European Commission, to increase tourism in the region, a wide range of funding programs are financed by the new budget, Multiannual Financial Framework 2021-2027, and Next Generation EU for travel and tourism.
• For instance, according to the European Travel Commission (ETW), 9.5 % of the total GDP of Europe is generated from tourism, with 22.6 million employment and 579 million tourist arrival per year.

Key Players Covered

Segmentation, key industry developments.

• January 2023: Austin Adventures Inc. announced special packages for families planning holidays in the U.S. with free visits to national parks, including adventure sports such as water activities trekking, and many others.
• December 2022: The Maharashtra government of India introduced Adventure Tourism Activities Policy for travellers across the globe. The new policy implementation is mandatory for all the camps, hotels, adventure companies, and other adventure activity conductors to follow the Directorate of Tourism (DoT) guidelines.
• October 2022: Row Adventures announced a four-day trip of water-based adventure sports like river rafting with the lodge to lodge row adventures in Oregon. The marketing strategy is considered to initiate consumer footfall during peak seasons.
• August 2021: Autin Adventure Inc. merged with Active Adventures to expand its market presence and provide a broader range of global destinations and experiences (including adventure tourism).
• PUBLISHING STATUS: Ongoing
• BASE YEAR: 2023
• HISTORICAL DATA: 2019-2022

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Adventure Tourism Market Report Summari es Detailed Information By Top Key Players Austin Adventures, Inc., Intrepid Group, ltd., Butterfield & Robinson Inc., and others

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Global Adventure Tourism Market Size, Share, Trends, COVID-19 Impact & Growth Forecast Report – Segmented By Type (Hard, Soft and Others), Activity (Land-based Activity, Water-based Activity and Air-based Activity), Type of Traveler (Solo, Friends/Group, Couple and Family), Age Group (Below 30 Years, 30–41 Years, 42–49 Years and 50 Years & Above), and Region (North America, Europe, APAC, Latin America, Middle East and Africa) – Industry Analysis from 2024 to 2029

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• Description

Global Adventure Tourism Market Size (2024 to 2029)

The global adventure tourism market size is expected to reach USD 1645.31 billion by 2029 from USD 881.25 billion in 2024, growing at a compound annual growth rate (CAGR) of 13.3% during the forecast period.

Current Scenario of the Global Adventure Tourism Market

Adventure tourism refers to traveling or exploring with some degree of risk while on vacation. adventure tourism includes some activities like rock climbing, hiking, caving, rafting, and others..

Tourism is one of the fastest-growing sectors, of which adventure tourism is one of the most dynamic. Adventure tourism includes various air, water, and land activities such as mountaineering, trekking, hiking, scuba diving, canyoning, sandboarding, paragliding, rafting, and others. These activities are carried out under the guided supervision of experts, using all safety measures, such as helmets, harnesses, and others, to avoid accidents. Adventure tourism includes physical activity or activities in nature that may require exertion and special skills. Adventure travel includes various activities such as rock climbing, hiking, rafting, caving, cycling, hunting, and others.

MARKET DRIVERS

In recent years, the adventure tourism industry has grown exponentially around the world. in addition, travelers want to visit unknown destinations ..

 Also, the significant increase in government initiatives in the form of public and private partnerships to promote tourism is fuelling the growth of the global adventure tourism market. The improvement in the economic situation and the growth of disposable income are important factors that are driving the growth of the adventure tourism market.

The increase in the number of travelers wishing to visit new destinations around the world is a key factor that is expected to drive the growth of the global adventure tourism market during the forecast period. In addition, the growth of the tourism industry, the hike in the disposable income of people, and the increase in adventure travel in groups or alone or as a couple across the world are important factors that are supposed to fuel the growth of the target market.

The increase in tourism promotion activities by the government, the increase in investment in the tourism sector by the government, and the upward trend of adventure activities during the holidays are the main factors that are likely to drive the growth of the global market during the outlook period. In addition, the relaxation of travel restrictions and the aggressive tourism promotion strategies adopted by various countries around the world are factors that are supposed to proliferate the growth of the world market in the following years. Also, increasing social media advertising through various social media platforms such as Facebook, YouTube, Instagram, and others to offer better travel deals is another important factor that is estimated to contribute significantly to the growth of the target market.

MARKET RESTRAINTS

However, unpredictable weather conditions are a major factor that can hamper the growth of the world market to some extent. Additionally, the high cost associated with adventure activities is another factor that can limit the growth of the target market to some extent.

Impact Of COVID-19 On The Adventure Tourism Market

The coronavirus is spreading around the world with a serious impact on the global economy and market. North America and Europe are the countries most affected by the coronavirus, which are key players in the global tourism industry. The strict lockdown conditions that resulted in the ban on international and local travel have resulted in huge losses in the tourism industry, affecting the adventure tourism wing also. The rising consumer concerns about avoiding group gatherings are likely to impact the growth of the adventure tourism market.

REPORT COVERAGE

Regional analysis, the asia-pacific region is expected to record the highest growth in the global adventure tourism market during the projection period..

Increased tourist arrivals, the surge in disposable income, the availability of several national parks and wildlife sanctuaries, and the relaxation of travel restrictions in several countries in the area are factors expected to drive growth in the regional market of the Asia-Pacific.

The market in Europe is supposed to dominate the market in terms of revenue, followed by the market in North America, due to the well-developed tourism sector and the high preference of travelers to visit countries in these areas. The markets of Latin America, the Middle East, and Africa are expected to experience significant growth in terms of turnover due to the increasing awareness of tourists towards the different adventure destinations in the countries of these regions.

KEY MARKET PLAYERS

Abercrombie & Kent USA, LLC, Butterfield & Robinson Inc., Cox & Kings Ltd, Jet2holidays.com, Lindblad Expeditions, Oku Japan, Scott Dunn Ltd., Tauck, TCS World Travel, Thomas Cook Group, G Adventures, Audley Travel, Exodus Travel, Intrepid Group and Urban Adventures are some of the major players in the global adventure tourism market.

RECENT HAPPENINGS IN THE MARKET

• In January 2020, Austin Adventures, a pioneer in multi-sport and family adventure travel, offered more than eighty trips to seven continents, including one for each month of the year.

DETAILED SEGMENTATION OF THE GLOBAL ADVENTURE TOURISM MARKET INCLUDED IN THIS REPORT

This research report on the global adventure tourism market has been segmented and sub-segmented based on type, type of traveler, age group, and region..

Among activities segmentation, the land-based business segment is foreseen to represent a significant revenue share in the global market due to the growing inclination towards land activities like trekking, wildlife and jeep safaris, and bird watching among people.

By Type of Traveller

• Friends/group

By Age Group

• 30–41 years
• 42–49 years
• 50 years & above
• North America
• Europe 
• Asia Pacific 
• Latin America 
• Middle East and Africa

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Frequently Asked Questions

What are the key drivers of growth in the adventure tourism market? +

The growing disposable incomes, increasing interest in outdoor activities, and a desire for unique and authentic travel experiences are some of the major factors driving the growth of the adventure tourism market. 

Which regions are witnessing the most significant growth in adventure tourism? +

Regions like Asia-Pacific and Latin America have been experiencing substantial growth due to their natural landscapes and lower travel costs.

What impact has the COVID-19 pandemic had on the adventure tourism market? +

The COVID-19 pandemic initially caused a significant decline in adventure tourism, but recovery has been observed with increased interest in outdoor and socially distanced activities.

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Global Adventure Tourism Market Report 2021

May 20, 2021 05:48 ET | Source: Research and Markets Research and Markets

Dublin, May 20, 2021 (GLOBE NEWSWIRE) -- The "Adventure Tourism Market by Type, by Activity, Type of Travelers, by Age Group - Global Opportunity Analysis and Industry Forecast, 2020 - 2030" report has been added to ResearchAndMarkets.com's offering. The Global Adventure Tourism Market size was valued at USD 657.8 million in 2019, is expected an elevation of USD 2.02 billion by 2030 witnessing a CAGR of 10.7% from 2020-2030.

Adventure tourism involves exploration of exotic destinations, venturing in remote areas, discovering the wilderness, and travelling to such other out-of-the-comfort-zone destinations, that includes physical activities, exchange of cultural values and framing a deeper connection with the nature. This niche tourism entails a certain degree of real/perceived risk or physical danger as well as, it may require special skills and physical exertion. Adventure tourism includes various air, water and land activities like mountaineering, trekking, hiking, scuba diving, canyoneering, sandboarding, paragliding, river rafting, and others. These activities are performed under the guided supervision of experts, using all the safety measures like helmets, harness, and others, to avoid mishaps. Market Dynamics and Trends: Until the Covid-19 pandemic struck, the global adventure tourism industry was on the rise with increasing globalization, multinational events and concerts. This trend had been interrupted in 2020, but with the rollout of vaccines at the global level, it is expected that the tourism industry will gradually recover from the beginning of 2022.

The rapid recovery in the tourism industry, the inclination of youth towards exploring undiscovered destinations, rising demands of adventure sports and reasonable travel packages, are expected to supplement the market growth throughout the forecast period. However, factors such as potential risks involved in adventure travelling, unpredictable climatic conditions, and chances of mishaps are expected to hamper the growth of global adventure tourism market during the forecast period. On the other hand, surge in travel trends on social media, and high competition among travel agencies in offering reasonable travel packages are the factors propelling the growth of adventure tourism market in future. Geographical Analysis: North America is expected to dominate the global adventure tourism market, holding the highest market share over the forecast period. This is attributable to factors such as presence of various adventurous places, high per-capita disposable income, increased service offering, and upsurge in social media trends for visiting new places in vacations. Asia Pacific is anticipated to grow at the highest CAGR throughout the forecast period owing to increase in public-private initiatives to promote tourism and inclination of youth towards adventure sports. Competitive Landscape: The global adventure tourism market, which is highly competitive, consists of various market players. Some of the major market players include G Adventures Inc., Austin Adventures, Inc., Mountain Travel Sobek, ROW Adventures, TUI AG., Recerational Equipment Inc, Intrepid Group Limited, InnerAsia Travel Group, Inc., Zhonghong Holdings Co., Ltd. and Butterfield & Robinson Management Services, Inc. others.

The past endeavours, present developments along with futuristic advancements, sum-up to comprehend the overall growth of the Adventure tourism market. For instance, in January 2020, Austin Adventures pioneered multisport and family adventure travel company offered eighty-plus trips across all seven continents, including a trip for every month in a year. Recently the five major players of the global adventure tourism market announced 5 exotic destinations to visit in the year 2020 viz: the ROW Adventures announced 'Founder's Trip to Turkey,' the Backroads announced 'Sardinia & Corsica Multi-Adventure Tour', a trip to the beaten path islands in Italy and France, the Austin Adventures announced the 'Wyoming Yellowstone & Grand Teton National Parks Family Trip' to Alaska, the Classic Journeys announced 'Galapagos Island trip,' and the Wilderness Travel announced 'Hiking in the Celestial Mountains of Kyrgyzstan'. Key Topics Covered: 1. Introduction 1.1. Report Description 1.2. Research Methodology 1.2.1 Secondary Research 1.2.2 Data Analysis Framework 1.2.3 Market Size Estimation 1.2.4 Forecasting 1.2.5 Primary Research and Data Validation 2. Market Snapshot, 2019-2030 Million USD 2.1. Market Snapshot 3. Porter's Five Force Model Analysis 4. Market Dynamics 4.1. Growth Drivers 4.2. Challenges 4.3. Opportunities 5. Global Adventure Tourism Market, by Type 5.1. Overview 5.2. Hard 5.3. Soft 5.4. Others 6. Global Adventure Tourism Market, by Activity 6.1. Overview 6.2. Air Based 6.3. Land Based 6.4. Water Based 7. Global Adventure Tourism Market, by Type of Traveler 7.1. Overview 7.2. Solo 7.3. Group 7.4. Couple 7.5. Family 8. Global Adventure Tourism Market, by Age Group 8.1. Overview 8.2. >30 Years 8.3. 30-41 Years 8.4. 42-49 Years 8.5. <50 Years 9. Global Adventure Tourism Market, by Sales Channel 9.1. Overview 9.2. Direct 9.3. Agent 10. Global Adventure Tourism Market, by Region 10.1. Overview 11. Company Profiles

• G Adventures Inc.
• Austin Adventures, Inc.
• Mountain Travel Sobek
• ROW Adventures
• REI Adventures
• Intrepid Group Limited
• InnerAsia Travel Group, Inc.
• Abercrombie & Kent Group of Companies S.A.
• Butterfield & Robinson Management Services, Inc.

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Adventure Tourism Market Analysis Europe, APAC, North America, South America, Middle East and Africa - US, China, Japan, Germany, Italy - Size and Forecast 2023-2027

• Published: Oct 2023
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Adventure Tourism Market Size 2023-2027 

The global adventure tourism market size is estimated to grow by USD 4.41 billion between 2022 and 2027  exhibiting a CAGR of 47.2% . The market is on the rise, buoyed by several factors driving its growth trajectory. With disposable incomes on the rise, more individuals are embracing soft adventure sports, fueling market expansion. Additionally, government initiatives aimed at promoting tourism further bolster the sector's prospects, attracting enthusiasts and travellers alike. However, challenges loom on the horizon, such as the low penetration rate in developing economies and the inherent risks associated with adventurous activities, posing concerns for safety and regulation. Moreover, the high cost of participation presents a barrier to entry for some individuals. Navigating these challenges while capitalizing on development opportunities remains paramount for stakeholders in the market.

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• Market Segmentation

Our report offers an in-depth analysis of market drivers, trends, opportunities, and challenges, with segmentation by Type (domestic adventure tourism and international adventure tourism), Source (indirect contribution, direct contribution, and induced contribution), and Geography (Europe, APAC, North America, South America, and Middle East and Africa). 

Market Dynamics and Customer Landscape

In the market, various factors drive growth and shape trends. Adventure seekers are increasingly drawn to exhilarating activities like skydiving , mountain climbing, and scuba diving, fueled by the desire for unique experiences and adrenaline rushes . Government tourism promotion activities and the rise of reasonably priced carriers make adventure travel more accessible, attracting international tourists and young travelers. However, challenges such as travel and immigration regulations, border closings, and safety concerns pose hurdles. Navigating these challenges while capitalizing on growing demand and emerging trends remains crucial for stakeholders in the adventure tourism industry.

Key Market Driver

The market is experiencing significant growth, propelled largely by the increasing disposable incomes worldwide. As reported by the Bureau of Economic Analysis, disposable personal income (DPI) in the US has been on the rise, indicating a positive trend in spending capabilities. This trend is mirrored globally, with household disposable income increasing across developed and developing countries, as highlighted by the Organization for Economic Co-operation and Development (OECD) . With dual household incomes and per capita incomes on the upswing, coupled with a rapid growth in employment rates, consumers have more financial resources at their disposal for discretionary spending, including adventure tourism.

Furthermore, the growth of the tourism industry at large, as evidenced by the Department of Commerce's projection of 95.5 million international visitors to the US annually by 2023, indicates a robust demand for travel and leisure activities. This growing trend towards exploration and adventure is driven by consumers' increasing desire to experience unique and thrilling experiences, facilitated by their improved purchasing power. Consequently, the market is poised to capitalize on this trend, as consumers seek out adventurous experiences and luxurious travel to various destinations around the globe, thereby driving market development during the forecast period.

Significant Market Trend

The high acceptance of online travel agencies is a key trend in the market. Many travelers have started to use online portals for booking their trips and journeys. This enables organizations to carry out bookings in an efficient and organized manner. Traveling portals and agents are introducing innovative schemes to promote their online portals.

Online travel agencies are offering deals that are designed and customized for business travelers. They also provide the opportunity to sign up for pre-launch VIP programs . Therefore, several companies prefer to sign up for the corporate plan. Online booking platforms offer detailed information about destinations and itineraries, which helps consumers choose a suitable destination according to their convenience. Therefore, the rapid growth of online booking platforms and the high acceptance of online bookings are expected to provide several opportunities for companies in the market during the forecast period.

Major Market Challenge

The risks of accidents and injuries associated with adventurous sports may impede market development. Climbing activities, such as top-roping, speed climbing, bouldering, and lead climbing, are considered dangerous due to the risk of associated injuries. Bouldering accounts for a majority of all climbing gym-related accidents and injuries, with the most common being sprained ankles. These activities can also lead to other injuries, such as concussions, hamstring strains, neck injuries, ankle ligament sprains , fractures, groin strains, contusions, shoulder dislocation, knee collateral ligament sprains, and lacerations. 

Over the last decade, major accidents related to adventure tourism have occurred. This harms the reputation and credibility of many operators. In many cases, governments deny the issuance of licenses to operators that are unable to provide safety to travellers. Therefore, uncertainties associated with adventure sports pose a challenge to market development.

Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Market  Segmentation By Type

In the market segmentation, various elements shape the landscape of adventure travel. From migration trends influencing tourist flows to adventure activities like trekking and rafting attracting thrill-seekers, each aspect contributes to the market's dynamics. Beaches and wildlife sanctuaries entice travelers seeking relaxation or nature encounters, while the presence of professionals and access to safety equipment ensure secure experiences. Young travelers are increasingly drawn to social events and domestic travel, facilitated by online vacation planning and improved internet penetration . Aviation and accommodation options cater to diverse age groups , with airlines offering convenience and accessibility to adventure destinations, thus enriching the adventure tourism experience.

The market share growth by the domestic adventure tourism segment will be significant during the forecast period. Factors such as favorable government regulations, absence of currency exchange rates, and familiarity with the culture and language are driving the growth of this segment. The strong growth in developing economies owing to an increase in opportunities is also driving the development of this segment.

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The domestic adventure tourism segment was valued at  USD 392.76 billion in 2017 and will continue to grow until 2021. Various vendors offer travel tours to popular places in their home countries. For instance, Intrepid Group Ltd. offers domestic adventure tourism services in Morocco. The popularity of such travel packages is expected to drive the expansion of this segment during the forecast period.

APAC  is estimated to contribute 31% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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Europe is another key region that contributes significantly to the growth of the global market. The growth of this region is attributed to factors such as the growing disposable income and the presence of numerous exotic destinations. Many local governments and tour operators have invested in tourism in the region. In addition, the rich heritage and multicultural diversity of Europe attract many tourists from within the region and abroad. Therefore, the increasing number of baby boomers, the presence of numerous exotic destinations, the rising demand for personalized vacations, the availability of easy transport facilities, the rapid growth in the number of food and beverage festivals, and the presence of major vendors will contribute to the development of the market in Europe.

• Segment Overview

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2023 to 2027, as well as historical data from 2017 to 2021 for the following segments.

• Domestic adventure tourism
• International adventure tourism
• Indirect contribution
• Direct contribution
• Induced contribution
• Rest of Europe
• Saudi Arabia
• South Africa
• Rest of the Middle East & Africa

Market Analyst Overview

The market is experiencing rapid growth, driven by various factors and trends. Adventure enthusiasts seek immersive experiences, ranging from soft adventure tourism like hiking to hard adventure sports such as mountain climbing. Traditional mass tourism is giving way to sustainable practices, promoting bio-cultural variety and environmental preservation. Travel companies and agents cater to diverse age groups, offering trip packages and insights into cultural experiences. Technological developments , including mobile apps and virtual worlds, enhance the adventure travel experience, while security measures like GPS monitoring and emergency communication systems ensure safety. Government efforts support adventure tourism growth, while social media platforms influence traveler decisions. With a focus on meaningful experiences and immersive journeys, the market continues to expand, driven by consumer interest and market growth strategies.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
• Precise estimation of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Source
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• Exhibit 12: Offerings of vendors included in the market definition
• Exhibit 13: Market segments
• 3.3 Market size 2022
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• Exhibit 18: Historic Market Size – Data Table on global adventure tourism market 2017 - 2021 ($ billion)
• Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ billion)
• Exhibit 20: Historic Market Size – Source Segment 2017 - 2021 ($ billion)
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Type

• Exhibit 30: Chart on Type - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Type - Market share 2022-2027 (%)
• Exhibit 32: Chart on Comparison by Type
• Exhibit 33: Data Table on Comparison by Type
• Exhibit 34: Chart on Domestic adventure tourism - Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Domestic adventure tourism - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Domestic adventure tourism - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Domestic adventure tourism - Year-over-year growth 2022-2027 (%)
• Exhibit 38: Chart on International adventure tourism - Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on International adventure tourism - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on International adventure tourism - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on International adventure tourism - Year-over-year growth 2022-2027 (%)
• Exhibit 42: Market opportunity by Type ($ billion)
• Exhibit 43: Data Table on Market opportunity by Type ($ billion)

7 Market Segmentation by Source

• Exhibit 44: Chart on Source - Market share 2022-2027 (%)
• Exhibit 45: Data Table on Source - Market share 2022-2027 (%)
• Exhibit 46: Chart on Comparison by Source
• Exhibit 47: Data Table on Comparison by Source
• Exhibit 48: Chart on Indirect contribution - Market size and forecast 2022-2027 ($ billion)
• Exhibit 49: Data Table on Indirect contribution - Market size and forecast 2022-2027 ($ billion)
• Exhibit 50: Chart on Indirect contribution - Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Indirect contribution - Year-over-year growth 2022-2027 (%)
• Exhibit 52: Chart on Direct contribution - Market size and forecast 2022-2027 ($ billion)
• Exhibit 53: Data Table on Direct contribution - Market size and forecast 2022-2027 ($ billion)
• Exhibit 54: Chart on Direct contribution - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Direct contribution - Year-over-year growth 2022-2027 (%)
• Exhibit 56: Chart on Induced contribution - Market size and forecast 2022-2027 ($ billion)
• Exhibit 57: Data Table on Induced contribution - Market size and forecast 2022-2027 ($ billion)
• Exhibit 58: Chart on Induced contribution - Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on Induced contribution - Year-over-year growth 2022-2027 (%)
• Exhibit 60: Market opportunity by Source ($ billion)
• Exhibit 61: Data Table on Market opportunity by Source ($ billion)

8 Customer Landscape

• Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• Exhibit 63: Chart on Market share by geography 2022-2027 (%)
• Exhibit 64: Data Table on Market share by geography 2022-2027 (%)
• Exhibit 65: Chart on Geographic comparison
• Exhibit 66: Data Table on Geographic comparison
• Exhibit 67: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 68: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 69: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 71: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 72: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 73: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 75: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 76: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 77: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 79: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 80: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 81: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 87: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 88: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 89: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on US - Year-over-year growth 2022-2027 (%)
• Exhibit 91: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 92: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 93: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on China - Year-over-year growth 2022-2027 (%)
• Exhibit 95: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 96: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 97: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 99: Chart on Italy - Market size and forecast 2022-2027 ($ billion)
• Exhibit 100: Data Table on Italy - Market size and forecast 2022-2027 ($ billion)
• Exhibit 101: Chart on Italy - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on Italy - Year-over-year growth 2022-2027 (%)
• Exhibit 103: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 104: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 105: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 107: Market opportunity by geography ($ billion)
• Exhibit 108: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• Exhibit 109: Impact of drivers and challenges in 2022 and 2027
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
• Exhibit 111: Overview on factors of disruption
• Exhibit 112: Impact of key risks on business

12 Vendor Analysis

• Exhibit 113: Vendors covered
• Exhibit 114: Matrix on vendor position and classification
• Exhibit 115: Abercrombie and Kent USA LLC - Overview
• Exhibit 116: Abercrombie and Kent USA LLC - Product / Service
• Exhibit 117: Abercrombie and Kent USA LLC - Key offerings
• Exhibit 118: Active New Zealand Ltd. Partnership - Overview
• Exhibit 119: Active New Zealand Ltd. Partnership - Product / Service
• Exhibit 120: Active New Zealand Ltd. Partnership - Key offerings
• Exhibit 121: BikeHike Adventures Inc. - Overview
• Exhibit 122: BikeHike Adventures Inc. - Product / Service
• Exhibit 123: BikeHike Adventures Inc. - Key offerings
• Exhibit 124: BOUNDLESS JOURNEYS - Overview
• Exhibit 125: BOUNDLESS JOURNEYS - Product / Service
• Exhibit 126: BOUNDLESS JOURNEYS - Key offerings
• Exhibit 127: Butterfield and Robinson Inc. - Overview
• Exhibit 128: Butterfield and Robinson Inc. - Product / Service
• Exhibit 129: Butterfield and Robinson Inc. - Key offerings
• Exhibit 130: Explore Worldwide Ltd. - Overview
• Exhibit 131: Explore Worldwide Ltd. - Product / Service
• Exhibit 132: Explore Worldwide Ltd. - Key offerings
• Exhibit 133: G Adventures - Overview
• Exhibit 134: G Adventures - Product / Service
• Exhibit 135: G Adventures - Key offerings
• Exhibit 136: Intrepid Group Pty Ltd. - Overview
• Exhibit 137: Intrepid Group Pty Ltd. - Product / Service
• Exhibit 138: Intrepid Group Pty Ltd. - Key offerings
• Exhibit 139: Lindblad Expeditions Holdings Inc. - Overview
• Exhibit 140: Lindblad Expeditions Holdings Inc. - Business segments
• Exhibit 141: Lindblad Expeditions Holdings Inc. - Key offerings
• Exhibit 142: Lindblad Expeditions Holdings Inc. - Segment focus
• Exhibit 143: Mountain Travel Sobek - Overview
• Exhibit 144: Mountain Travel Sobek - Product / Service
• Exhibit 145: Mountain Travel Sobek - Key offerings
• Exhibit 146: Passages Exotic Expeditions Ltd. - Overview
• Exhibit 147: Passages Exotic Expeditions Ltd. - Product / Service
• Exhibit 148: Passages Exotic Expeditions Ltd. - Key offerings
• Exhibit 149: Recreational Equipment Inc. - Overview
• Exhibit 150: Recreational Equipment Inc. - Product / Service
• Exhibit 151: Recreational Equipment Inc. - Key offerings
• Exhibit 152: The Walt Disney Co. - Overview
• Exhibit 153: The Walt Disney Co. - Business segments
• Exhibit 154: The Walt Disney Co. - Key offerings
• Exhibit 155: The Walt Disney Co. - Segment focus
• Exhibit 156: Travelopia Group - Overview
• Exhibit 157: Travelopia Group - Product / Service
• Exhibit 158: Travelopia Group - Key offerings
• Exhibit 159: TUI AG - Overview
• Exhibit 160: TUI AG - Business segments
• Exhibit 161: TUI AG - Key offerings
• Exhibit 162: TUI AG - Segment focus

13 Appendix

• 13.1 Scope of the report
• Exhibit 163: Inclusions checklist
• Exhibit 164: Exclusions checklist
• Exhibit 165: Currency conversion rates for US$
• Exhibit 166: Research methodology
• Exhibit 167: Validation techniques employed for market sizing
• Exhibit 168: Information sources
• Exhibit 169: List of abbreviations

Frequently Asked Questions?

How big is the adventure tourism market market , what is the adventure tourism market market growth, which segment accounted for the largest adventure tourism market market share , who are the key players in the adventure tourism market market , what are the factors driving the adventure tourism market market .

• Increasing disposable incomes
• Online reviews encouraging travel industry

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Adventure Tourism: 60+ Statistics, Facts, and Trends [2023]

Adrenaline. 

Thrill. Excitement.

Adventure tourism has it all in spades.

While you’re getting your gear ready for the next big adventure, we’ve curated and vetted a list of adventure tourism stats, facts, and trends to help you get up to speed on what’s happening in the industry.

Let’s make a start:

Top 5 Adventure Tourism Statistics to Know in 2023

General adventure tourism stats and facts, the portrait of a typical adventure tourist, most popular destinations for adventure travel, adventure tourism market, covid-19 vs. adventure tourism.

• The adventure tourism industry earned $282B in 2021 worldwide.
• In the US, adventure tourism added $40B+ to the economy in 2021.
• With a compound annual growth rate (CAGR) of 15%, the adventure tourism market is expected to grow to over $1T by 2030.
• Women make up 51% of adventure solo travelers.
• 34% of global adventure travelers are Americans.
• Soft adventure activities (e.g., backpacking, camping, and hiking) make up 60% of adventurous tourism’s revenue.
• Hard adventure activities, such as rock climbing or caving, bring 20% in revenue.
• The average length of an adventure trip in 2021 was eight nights.
• The median cost of an adventure trip in 2021 was $2,900, excluding airfares.
• Adventure tourists spend an average of $240 on souvenirs and local handicrafts.
• 54% of Americans went outdoors in 2021, totaling 12B trips.
• 65% of adventure activities are booked independently (without travel agents).
• 55% of adventure travel companies don’t have sustainability certifications.
• Sustainable itineraries are the 2nd most-demanded adventure travel option, just slightly behind custom journeys.
• Couples are the most likely cohort to engage in adventure tourism, making up 40% of such travelers. Next are solo travelers (25%), groups (20%), and families (14%).
• Women are more likely than men (51% vs. 38%) to seek adventures on their own.
• 85% of tourists aged 30–40 get activity inspirations from social media.
• Living new experiences, going off the beaten track, and traveling as locals are the key adventure travel motivations.
• 34% of the global adventure tourist clientele comes from the US.
• Americans with an annual income of $100K+ make up 32% of adventure travelers.
• The average age of an adventure tourist in America is 37.

• Females make up 46% of outdoor travelers in the US.
• The average annual income of an adventure tourist in the US is $70K.
• 34% of adventure travelers do 52+ outings per year.
• Causal outdoorers who do 1–3 outings yearly make up 33% of US adventure tourists.
• Americans with some college education make up 60% of US adventure travelers.
• Whites make up the majority (72%) of adventure enthusiasts in the US, followed by Hispanics (11%), Blacks (9%), and Asians (5%).
• Hiking is the most popular activity among Whites, exercised by 22% of white Americans.
• Running is the most popular outdoor sport among Asians (24%), Hispanics (21%), and Blacks (15%).
• Asians are the most outdoor-active ethnic group in North America, with 58% engaging in adventure tourism, followed by Whites (56%) and Hispanics (51%). 
• 30% of children under 17 love biking, and 26% enjoy camping.
• 78% of people say that being physically active outside is their key motivation to adventure travel.
• 69% of adventure tourists enjoy interacting with nature.
• Traveling to an outdoor environment is the 3rd most popular reason to engage in adventure tourism, as mentioned by 66% of outdoorers.

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• Europe hosts 100M adventure trips annually.

• The Old World accounted for 40% of adventure tourism revenue in 2021.
• 28% of adventure tourism companies are headquartered in North America, Europe (21%), and South America (18%).
• Europe attracts 49% of adventure tourists. Central America comes second with a 20% clientele share, followed by North America (14%).
• Most popular adventure tourism activities globally:
• The United States (18%), Italy (9%), and Tanzania (7%) were the top destinations for adventure tourists in 2021.
• The adventure tourism market was worth $282B globally in 2021, down from $800B+ in 2019.
• The adventure tourism market was valued at $42B in the US in 2021.
• With a year-over-year growth rate of over 15%, the global adventurous tourism market may reach over $1T by 2030.

• Europe has the highest adventure tourism market share of 40%, followed by the Asia-Pacific region (30%) and North America (~20%).
• COVID-19 resulted in a 93% drop in adventurous tourism revenues worldwide.
• 70% of adventure tourism companies in 2021 employed up to 10 people. For comparison, that number was around 40% in 2019.
• Only 2% of adventure tourism companies had 100+ employees in 2021, down from 10% in 2019.
• 81% of adventure tourism operators experienced revenue drops in 2021.
• About eight in 10 adventure travel operators expected their revenues to go up in 2022 compared to 2021.
• 30% of adventure tourism companies made less than $50K in 2021. The share of below 50K earners grew three times from 2019.
• Only 1% of adventure tourism businesses earned $10M+ in 2021, down from 10% in 2019.
• An adventure tourism organization’s average number of clients in 2021 was 1.3K, a 65% decrease from 2019.
• Every one in three adventure tourism companies wanted to take a loan in 2022 to keep the business afloat.
• 79% of adventure tourism operators introduced flexible cancellation policies in response to the pandemic-induced customer drop.
• The adventure tourism segment saw a 1.4x increase in clients from 2020 to 2021. That’s still 65% less compared to 2019.
• Over 40% of adventure tourism operators indicated that travelers aged 50+ were their primary focus in 2022.
• Over half of adventure tourism companies targeted specific genders in their marketing campaigns—37% focused on women and 16% on men.
• Word of mouth is the best strategy to attract new adventure travelers, according to 68% of businesses.

Stacking It All Up

There you have it.

A comprehensive list of adventure travel statistics, facts, and trends to give you a behind-the-scenes look. 

Are there any other stats or facts you’d like to see? 

Let us know in the comments! 

How many people engage in adventure tourism in the US?

Over 200M people globally engaged in adventure tourism in 2022. When it comes to North America specifically, that number stands at ~70M .

What’s the world’s #1 destination for adventure tourism?

Europe generated over 40% of adventure tourism traffic in 2022. Countries-wise, the US leads the way with 18% of visitors, followed by Italy ( 9% ) and Tanzania ( 7% ).

Who are the main players in the adventure tourism business?

Key players in adventure tourism include G Adventures, Discovery Nomads, and Tui Group. That said, giants that earn more than $10M annually make up just 1% of the segment.

What are adventure tourism activities?

Adventure travel activities range from light ones, like wildlife viewing or cuisine tasting, to adrenaline-sparking ones, such as parachuting or cave-diving. The most popular adventure tourism activities in the US are running ( 19% ), hiking ( 18% ), and fishing ( 16% ).

How big is the adventure tourism industry?

Adventure tourism was worth over $280B in 2021, down from $800B in 2019 (before COVID-19). However, adventure tourism is forecast to get back on track and be worth over $1T by 2030.

Where is adventure tourism most popular?

Europe is the most popular adventure tourism destination. It has 49% of the market share and makes 40% of the revenue.

What’s adventure travel?

Adventure travel is an outdoor activity that combines exploration, travel, and physically-challenging activities. The most popular activities are hiking, cycling, camping and fishing. 

What’s hard adventure tourism?

Hard adventure tourism involves risky, adrenaline-sparking activities, such as rock climbing, cave-diving, or parachute jumping. These activities typically require training and are popular among thrill seekers.

What’s soft adventure tourism?

Soft adventure tourism refers to relaxing and family-friendly activities like hiking, camping, or cycling. It usually doesn’t require training and can be enjoyed by people of all ages. 

Fair Use Statement

Did you like our infographics? If so, feel free to share them with your audience. Just remember to mention the source and link back to this page.

• Adventure Travel Trade Association, “Diversity in Adventure Travel Report: US. Travelers of Color”
• Adventure Travel Trade Association, “Adventure Travel Industry Snapshot”
• Adventure Travel Trade Association, “Creating, Communicating, and Connecting: Technology in Adventure Travel”
• Grand View Research, “Adventure Tourism”
• Outdoor Foundation, “2022 Outdoor Participation Trends Report”

Adam is an SEO & Digital PR writer with a child’s curiosity about the surrounding world. His superpower to dig out juicy facts got him citations in Forbes, Social Media Today, and 90+ other news outlets. Adam enjoys snapping pictures and won the national Huawei Next Image Award.

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Adventure Tourism Market

Adventure Tourism Market Size by Activity Type (Soft, Hard, Others), Booking Mode (Travel Agent, Direct, Marketplace Booking), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

• Report ID: TBI-13912
• Published Date: Dec, 2023
• Category: Information Technology & Semiconductors
• Format: PDF

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• Table of Content
• Market Segmentation

Methodology

• Request Sample PDF

The global adventure tourism market was valued at USD 295.37 Billion in 2022, which is anticipated to grow at a CAGR of 17.56% from 2023 to 2032. The market for adventure tourism is expected to rise steadily as a result of both the expansion of the adventure travel trend and economic growth. Adventure seekers are mostly driven by life-changing experiences. Moreover, the expansion of the market is encouraged by the tightening competition among airlines, the availability of reasonably priced carriers, and relaxed travel and immigration regulations.

Market Introduction:

Adventure tourism is the migration of individuals from one location to another outside their comfort zone for exploration or travel to far-flung, exotic, and probably hazardous locations. Travelling that involves activities like skydiving, mountain climbing, trekking, rafting, scuba diving, and other activities is referred to as adventure tourism. Typically, these tasks are carried out with the assistance of professionals and safety equipment to prevent accidents. Young travellers are big fans of adventure travel. By pushing tourists to step outside of their comfort zones, adventure tourism creates a lot of excitement. This could be brought on by experiencing culture shock, carrying out risky or physically dangerous activities, or developing a stronger bond with the natural world. Among other things, it entails visiting far-flung locales, exploring the wilderness, and touring exotic locations. The demand from youthful travellers and the tourism industry's explosive growth are key factors propelling the global adventure tourism market. Young people have a tendency to travel to less-traveled places. The growing popularity of adventure sports, the increase in disposable income, and the availability of trip packages are further significant factors. The government's increasing efforts to promote tourism and the popularity of travel-related social media trends should create new, lucrative opportunities that will fuel the expansion of the adventure tourism market. Additionally, a number of travel companies offer packages at low costs. Additional prospects exist in the use of virtual worlds and simulators in adventure travel, as well as ongoing innovation through the integration of artificial intelligence into adventure travel operations. As a result, the market has lots of potential to grow. There are, however, certain limitations, such as weather patterns that are unexpected, potential hazards, and the likelihood of accidents.

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Recent Development

• The upscale travel company Abercrombie & Kent introduced a new expedition trip in April 2023 that will allow passengers to visit the northernmost point of Earth.
• Driven by feedback from partners, staff, and guests, Active Adventures and Austin Adventures relaunched their brands in December 2022 with an emphasis on providing outstanding international adventure travel experiences.
• The world's largest travel company, TUI Group, partnered with Trivago, a top global platform for finding lodging, in April 2021 to offer users of Trivago direct access to over 55,000 trips, events, and tickets.

Market Dynamics:

Growing consumer interest in immersive tourism -  The travel and tourism sector is being significantly impacted by the trend towards prioritising experiences over tangible possessions. When it comes to adventure tourism, this shows up as a rising desire among travellers for experiences that go beyond simple relaxation or sight-seeing in search of life-changing opportunities. Adventure sports, like hiking in wild forests or scuba diving in unique underwater habitats, offer these life-changing opportunities by testing people's physical and mental limits. The need for meaningful experiences is not merely a passing trend; numerous market research studies and consumer surveys support this desire. The experiences that are desired frequently promote personal development, present fresh viewpoints, and foster deep interpersonal relationships. Travel companies, tour companies, and destination marketers are realising this change and, in response, increasing the range of adventure tourism products they provide to satisfy the rising demand. The adventure tourism market is not an exception to the rule that social media platforms have become effective instruments for shaping customer behaviour. In addition, social media sites are overflowing with travel-related content that highlights both well-known and lesser-known adventures. Activities related to adventure tourism, being naturally visual and shareable, often become viral and generate a kind of virtual 'word-of-mouth' effect. In addition, social media gives prospective explorers a place to post evaluations and suggestions, which increases their reputation and sense of confidence. Moreover, the sense of community that these platforms promote can encourage people to engage in activities that they might not have previously thought about.

Opportunities:

Technological developments -  The adventure tourism business is becoming considerably more accessible to consumers as a result of ongoing technological advancements. Mobile apps and booking platforms offer customers a variety of options catered to their individual interests and capabilities, simplifying the planning process. These platforms lessen the logistical difficulties that are typically connected with adventure travel by offering features like real-time availability, consumer evaluations, and secure payment channels. Furthermore, technology is enhancing safety precautions. Adventure activities are becoming more secure due to technologies like emergency communication systems, sophisticated weather forecasts, and global positioning system (GPS) monitoring, which lowers one of the major obstacles that potential travellers may encounter. More people are taking part in adventure tourism activities as a result of the use of these technologies.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Europe emerged as the most significant global adventure tourism market, with a 37.65% market revenue share in 2022. It is fueled by an improving business environment, growing income levels, and government attempts to promote tourism and travel activities. 100 million travels are made in Europe each year. Because Europeans enjoy discovering new places, there is a huge demand for adventure tourism. It is expected that this element would drive market expansion across the European continent. Furthermore, it is anticipated that the growing number of independent and solitary travellers will lead to an increase in online travel companies in the next years.

Europe Region Adventure Tourism Market Share in 2022 - 37.65%

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Activity Type Segment Analysis

The activity type segment is divided into soft, hard, and others. The soft segment dominated the market, with a market share of around 35.96% in 2022. The increasing popularity of soft adventure sports among tourists, such as cycling, hiking, trekking, camping, and scuba diving, is what is fueling the segment's rise. Due to their low risk, the activities in this category have grown in popularity with adventure seekers and grazers looking for amazing adventure experiences that involve little to no risk. Furthermore, the older adult population's growing desire for soft adventure activities is anticipated to propel market expansion.

Booking Mode Segment Analysis

The booking mode segment is divided into travel agent, direct, and marketplace booking. The direct segment dominated the market, with a market share of around 38.52% in 2022. Because they offer a more individualised and convenient experience, more adventure travellers are choosing to book their tours and packages through direct channels, which is fueling the segment's rise. Furthermore, major initiatives implemented by industry participants, like social media advertising and internet campaigns, are anticipated to draw potential clients and encourage them to make direct reservations.

Some of the Key Market Players:

• Butterfield & Robinson Inc.
• Geographic Expeditions Inc.
• Mountain Travel Sobek
• Row Adventures
• Cox & Kings Ltd.
• Austin Adventures, Inc.
• Intrepid Group, ltd.
• G Adventures
• Discovery Nomads

Report Description:

Frequesntly Asked Questions

What is the market size of global adventure tourism market.

As per The Brainy Insights, the size of the adventure tourism market was valued at USD 295.37 Billion in 2022 & USD 1,489.23 Billion by 2032.

What is the market growth rate of global adventure tourism market?

Global adventure tourism market is growing at a CAGR of 17.56% during the forecast period 2023-2032.

Which region dominates the global adventure tourism market?

Europe region emerged as the largest market for the adventure tourism.

What is the significant driving factor for the adventure tourism market?

Growing consumer interest in immersive tourism is a significant driving factor for the growth of the adventure tourism market.

What is the significant opportunity for the adventure tourism market?

Technological development is a significant opportunity for the growth of the adventure tourism market.

Who are the key players in the global adventure tourism market?

Key players are Butterfield & Robinson Inc., Geographic Expeditions Inc., Mountain Travel Sobek, Row Adventures, Cox & Kings Ltd., Austin Adventures, Inc., Intrepid Group, ltd., Tui Group, G Adventures, Discovery Nomads, among others.

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This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global adventure tourism market based on below mentioned segments:

Global Adventure Tourism by Activity Type:

Global Adventure Tourism by Booking Mode:

• Travel Agent
• Marketplace Booking

Global Adventure Tourism by Region:

• South Africa

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Adventure Tourism Market Report

Adventure tourism market, by type (hard, soft, others), activity (land-based activity, water-based activity, air-based activity), type of traveler (solo, friends/group, couple, family), age group (below 20 years, 20 - 30 years, 30 - 50 years, 50 years and above), regional analysis (north america, europe, asia-pacific, lamea): global opportunity analysis and industry forecast, 2019–2027.

CG : Travel & Luxury Travel

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pandemic has shown to have an enormous impact on most industries.

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Impact of covid-19 on Adventure Tourism Market

According to a recent study done by Research Dive, the global adventure tourism market size is predicted to reach $1,796,243.8 million by 2027, at a 15.0% CAGR, growing from $609,000.0 million in 2019. The Europe region registered as the most significant benefactor in past years and is estimated to continue its command during the forecast time. Asia-Pacific region market was the second highest contributor to the market.

COVID-19 Effect on Adventure Tourism Market:

The COVID-19 pandemic had an undesirable impact on the global adventure travel market growth in 2020. As per the World Travel and Tourism Council (WTTC), the number of adventure travelers has drastically declined due to the global lockdown and travel limitations. However, the global market will grow at a significant rate post the COVID-19 outbreak as market leaders are opting new strategies for safer travels. For instance, in May 2020, Abercrombie & Kent expanded their offering in the Alaska and American West by adding 6 new tailor-made adventure trips and 2 new great American road trips. The company also introduced new tailor-made trips through USA. The trip itinerary covers national parks in California, Arizona and Utah; wildlife experiences in Wyoming and Alaska; culinary tours and inspiring wine tours in Sonoma and Napa valleys. The opportunity to travel with customization will drive the market growth in the coming years.

Escalating interest to exploring new destinations is a major driving factor for the growth of the adventure tourism market

Adventurism tourism is a travel activity that includes cultural exchange, activities in the nature, and physical activity. It involves travel and exploration with a certain degree of risk and it may require physical strength and special skills. Further, adventure travelling is about interacting and connecting with new landscapes and cultures. Adhering to these aspects, adventure tourism has interested people from all walks of lives. Travelling reduces mental stress, tension, and anxiety levels leading to exponential growth of the market. In addition, it is a great escape for urban citizens. According to United Nations World Tourism Organization (UNWTO), international tourist arrivals worldwide reached about 1.1 billion and adventure tourism has increased by 5.0% in 2019 compared to that in 2018. These factors are accelerating the young age travelers to gain much excitement by stepping out from comfort zones, which is predicted to fuel the industry growth in the forecast time.

To know more about adventure tourism market drivers, get in touch with our analysts here.

Potential risks engaged in adventure travel is the major restraint for the adventure tourism market

Some of the potential risks involved in adventure tourism are unpredictable climate changes, habitat loss and cultural & language loss. These factors are predicted to hinder the growth of the adventure tourism industry growth in the forecast years.

Incorporation of new technologies by the key operators is a significant growth opportunity in the market

Key operators are continuously adopting novel technologies like virtual reality, artificial intelligence, IoT and other technologies to provide advanced features to attract customers. Such initiatives are predicted to produce vast prospects for the adventure tourism market growth in the forecast years. For instance, adventure travel operators are focusing on virtual reality to offer realistic visual experience of adventure activities and natural surroundings.

To know more about adventure tourism market opportunities, get in touch with our analysts here.

Adventure Tourism Market, by Type:

Soft type generated for major market size in past years.

Source: Research Dive Analysis 

In 2019, the market for soft type sub-segment dominated the global market by producing highest revenue share, which was 60.9% and is predicted to maintain its constant growth throughout the analysis time. The growth of soft adventure sub-segment is by the virtue of lower risk rates and minimal experience requirement. The soft adventure travel will considerably gain popularity in the coming 10 years as young people who have experienced soft adventure travel tend to opt for it time and again. 

Adventure Tourism Market, by Activity:

Land based activity registered for the highest market share in the previous years.

Land-based activity sub-segment generated the highest market size for adventure tourism. It was over $381,797.5 million in 2019 and is predicted to experience a constant growth throughout the forecast time. Huge demand for land-based activities such as cycling tours, trekking & wildlife safaris among the all age groups is significantly propelling the market growth in the forecast years. In addition, rising interest of people towards archeological expeditions, attending local fairs and bird watching are expected to fuel the demand for land-based activities. These factors are projected to drive the growth of the market in the forecast years. 

Adventure Tourism Market, by Type of Traveler:

Family sub-segment was the highest contributor to the market in 2019.

Family sub-segment held an evident market share in the past years, it accounted to $168,069.8 million in 2019 and is anticipated to generate $555,461.2 million revenue by 2027. Adventure trips encourage children and family members to take up travel to experience new things together and enhance their family bond. Further, adventure trips open the doors of opportunities to spend quality time and create memories with loved ones. This factor is directly influencing families to go explore adventure travel. This will fuel the growth of the market in the forecast time. 

Adventure Tourism Market, by Age Group:

20 – 30 years age group generated for major industry size in 2019.

In 2019, the 20-30 years age group registered for about 41.5% revenue share based on age group segment and is predicted to continue its constant growth during the forecast timeframe. As per the data, there has been about 17% - 21% growth in 20 – 30 years age group travelling over the last three years. This growth is majorly due to youngsters spending time on adventure travelling to explore new cultures and wildlife. This factor is predicted to bolster the growth of the market in the forecast time.

Adventure Tourism Market; Regional Insights:

Europe will witness huge growth opportunities in the market during the forecast period.

Europe held the highest revenue share of 30% the adventure tourism market in 2019, and is predicted to account for $632,996.3 million in 2027. On an average, Europe registers about 100 million trips per year. Europeans cherish the feeling of travelling to different places and hence, there is a huge demand for adventure tourism. This factor is predicted to drive the market growth in the Europe region. Further, rising number of online travel agents due to growth in the number of independent/solo travelers is anticipated to accelerate the market growth in the coming years. 

To explore more about adventure tourism market, get in touch with our analysts here.

Key Players in the Global Adventure Tourism Market:

Product launches and r&d investments are some of the common strategies followed by key players.

Source: Research Dive Analysis

The global adventure tourism market players are Butterfield & Robinson Inc., MTSOBEK, Recreational Equipment, Inc., Topdeck Travel Limited, Lindblad Expeditions, ElderTreks, Austin Adventures, Intrepid Group, Abercrombie & Kent USA, LLC. And G Adventures.

Porter’s Five Forces Analysis for Adventure Tourism Market:

• Bargaining Power of Suppliers: The market consists of huge number of small & medium and large dealers, and key players are launching new trips, resulting in Moderate bargaining power of suppliers.
• Bargaining Power of Consumer: Adventure tourism has huge number of purchasers and rising demand for adventure trips is resulting in High negotiating power of consumer.
• Risk of New Entrants: Growing demand for adventure travel due to rising consumer interest and existence of dominant players are delivering High risk of new participants in the market.
• Threat of Substitutes: This market has average number of alternatives, and thereby there is Moderate threat of substitutes.
• Competitive Rivalry in the Market: Adventure tourism market has a large number of significant players. These players are profusely working on product advancements with plans of launching new trip destinations to increase their market growth. This factor is providing high rivalry between the players. The intensity of rivalry in the market is HIGH.

Q1. What is the size of adventure tourism market?

A. The global adventure tourism market size was over $609,000.0 million in 2019 and is further anticipated to reach $1,796,243.8 million by 2027.

Q2. Who are the leading companies in the adventure tourism market?

A. Austin Adventures, Intrepid Group, Butterfield & Robinson Inc. and Lindblad Expeditions are some of the key players in the global adventure tourism market.

Q3. Which region possesses greater investment opportunities in the coming future?

A. Europe region possesses great investment opportunities. The region will witness the most promising growth in the coming years.

Q4. What is the Europe region market size in 2019?

A. Europe adventure tourism market accounted for $209,496.0 million in 2019.

Q5. What are the strategies opted by the leading players in this market?

A. New trips and collaboration are the key strategies opted by the operating companies in this market.

1.Research Methodology

1.1.Desk Research 1.2.Real time insights and validation 1.3.Forecast model

1.4.Assumptions and forecast parameters

1.4.1.Assumptions 1.4.2.Forecast parameters

1.5.Data sources

1.5.1.Primary 1.5.2.Secondary

2.Executive Summary

2.1.360° summary 2.2.Type trends 2.3.Activity trends 2.4.Type of travelers trends 2.5.Age group trends

3.Market overview

3.1.Market segmentation & definitions 3.2.Key takeaways

3.2.1.Top investment pockets 3.2.2.Top winning strategies

3.3.Porter’s five forces analysis

3.3.1.Bargaining power of consumers 3.3.2.Bargaining power of suppliers 3.3.3.Threat of new entrants 3.3.4.Threat of substitutes 3.3.5.Competitive rivalry in the market

3.4.Market dynamics

3.4.1.Drivers 3.4.2.Restraints 3.4.3.Opportunities

3.5.Technology landscape 3.6.Regulatory landscape 3.7.Patent landscape 3.8.Market value chain analysis 3.9.Strategic overview

4.Adventure Tourism Market, by Type  

4.1.1.Market size and forecast, by region, 2019-2027 4.1.2.Comparative market share analysis, 2019 & 2027

4.2.1.Market size and forecast, by region, 2019-2027 4.2.2.Comparative market share analysis, 2019 & 2027

4.3.1.Market size and forecast, by region, 2019-2027 4.3.2.Comparative market share analysis, 2019 & 2027

5.Adventure Tourism Market, by Activity 

5.1.Land-based 

5.1.1.Market size and forecast, by region, 2019-2027 5.1.2.Comparative market share analysis, 2019 & 2027

5.2.Water-based 

5.2.1.Market size and forecast, by region, 2019-2027 5.2.2.Comparative market share analysis, 2019 & 2027

5.3.Air-based

5.3.1.Market size and forecast, by region, 2019-2027 5.3.2.Comparative market share analysis, 2019 & 2027

6.Adventure Tourism Market, by Type of travelers 

6.1.1.Market size and forecast, by region, 2019-2027 6.1.2.Comparative market share analysis, 2019 & 2027

6.2.Friends/Group

6.2.1.Market size and forecast, by region, 2019-2027 6.2.2.Comparative market share analysis, 2019 & 2027

6.3.1.Market size and forecast, by region, 2019-2027 6.3.2.Comparative market share analysis, 2019 & 2027

6.4.1.Market size and forecast, by region, 2019-2027 6.4.2.Comparative market share analysis, 2019 & 2027

7.Adventure Tourism Market, by Age group

7.1.Below 20 years

7.1.1.Market size and forecast, by region, 2019-2027 7.1.2.Comparative market share analysis, 2019 & 2027

7.2.20 – 30 years

7.2.1.Market size and forecast, by region, 2019-2027 7.2.2.Comparative market share analysis, 2019 & 2027

7.3.30 – 50 years

7.3.1.Market size and forecast, by region, 2019-2027 7.3.2.Comparative market share analysis, 2019 & 2027

7.4.50 years and above

7.4.1.Market size and forecast, by region, 2019-2027 7.4.2.Comparative market share analysis, 2019 & 2027 

8.Adventure Tourism Market, by Region

8.1.North America

8.1.1.Market size and forecast, by Type, 2019-2027 8.1.2.Market size and forecast, by activity, 2019-2027 8.1.3.Market size and forecast, by type of travelers, 2019-2027 8.1.4.Market size and forecast, by age group, 2019-2027 8.1.5.Market size and forecast, by country, 2019-2027 8.1.6.Comparative market share analysis, 2019 & 2027

8.1.7.1.Market size and forecast, by Type, 2019-2027 8.1.7.2.Market size and forecast, by activity, 2019-2027 8.1.7.3.Market size and forecast, by type of travelers, 2019-2027 8.1.7.4.Market size and forecast, by age group, 2019-2027 8.1.7.5.Comparative market share analysis, 2019 & 2027

8.1.8.Canada

8.1.8.1.Market size and forecast, by Type, 2019-2027 8.1.8.2.Market size and forecast, by activity, 2019-2027 8.1.8.3.Market size and forecast, by type of travelers, 2019-2027 8.1.8.4.Market size and forecast, by age group, 2019-2027 8.1.8.5.Comparative market share analysis, 2019 & 2027

8.1.9.Mexico

8.1.9.1.Market size and forecast, by Type, 2019-2027 8.1.9.2.Market size and forecast, by activity, 2019-2027 8.1.9.3.Market size and forecast, by type of travelers, 2019-2027 8.1.9.4.Market size and forecast, by age group, 2019-2027 8.1.9.5.Comparative market share analysis, 2019 & 2027

8.2.1.Market size and forecast, by Type, 2019-2027 8.2.2.Market size and forecast, by activity, 2019-2027 8.2.3.Market size and forecast, by type of travelers, 2019-2027 8.2.4.Market size and forecast, by age group, 2019-2027 8.2.5.Market size and forecast, by country, 2019-2027 8.2.6.Comparative market share analysis, 2019 & 2027 8.2.7.Germany 

8.2.7.1.Market size and forecast, by Type, 2019-2027 8.2.7.2.Market size and forecast, by activity, 2019-2027 8.2.7.3.Market size and forecast, by type of travelers, 2019-2027 8.2.7.4.Market size and forecast, by age group, 2019-2027 8.2.7.5.Comparative market share analysis, 2019 & 2027

8.2.8.1.Market size and forecast, by Type, 2019-2027 8.2.8.2.Market size and forecast, by activity, 2019-2027 8.2.8.3.Market size and forecast, by type of travelers, 2019-2027 8.2.8.4.Market size and forecast, by age group, 2019-2027 8.2.8.5.Comparative market share analysis, 2019 & 2027

8.2.9.France

8.2.9.1.Market size and forecast, by Type, 2019-2027 8.2.9.2.Market size and forecast, by activity, 2019-2027 8.2.9.3.Market size and forecast, by type of travelers, 2019-2027 8.2.9.4.Market size and forecast, by age group, 2019-2027 8.2.9.5.Comparative market share analysis, 2019 & 2027

8.2.10.Spain

8.2.10.1.Market size and forecast, by Type, 2019-2027 8.2.10.2.Market size and forecast, by activity, 2019-2027 8.2.10.3.Market size and forecast, by type of travelers, 2019-2027 8.2.10.4.Market size and forecast, by age group, 2019-2027 8.2.10.5.Comparative market share analysis, 2019 & 2027

8.2.11.Italy 

8.2.11.1.Market size and forecast, by Type, 2019-2027 8.2.11.2.Market size and forecast, by activity, 2019-2027 8.2.11.3.Market size and forecast, by type of travelers, 2019-2027 8.2.11.4.Market size and forecast, by age group, 2019-2027 8.2.11.5.Comparative market share analysis, 2019 & 2027

8.2.12.Rest of Europe

8.2.12.1.Market size and forecast, by Type, 2019-2027 8.2.12.2.Market size and forecast, by activity, 2019-2027 8.2.12.3.Market size and forecast, by type of travelers, 2019-2027 8.2.12.4.Market size and forecast, by age group, 2019-2027 8.2.12.5.Comparative market share analysis, 2019 & 2027

8.3.Asia Pacific

8.3.1.Market size and forecast, by Type, 2019-2027 8.3.2.Market size and forecast, by activity, 2019-2027 8.3.3.Market size and forecast, by type of travelers, 2019-2027 8.3.4.Market size and forecast, by age group, 2019-2027 8.3.5.Market size and forecast, by country, 2019-2027 8.3.6.Comparative market share analysis, 2019 & 2027 8.3.7.China

8.3.7.1.Market size and forecast, by Type, 2019-2027 8.3.7.2.Market size and forecast, by activity, 2019-2027 8.3.7.3.Market size and forecast, by type of travelers, 2019-2027 8.3.7.4.Market size and forecast, by age group, 2019-2027 8.3.7.5.Comparative market share analysis, 2019 & 2027

8.3.8.India 

8.3.8.1.Market size and forecast, by Type, 2019-2027 8.3.8.2.Market size and forecast, by activity, 2019-2027 8.3.8.3.Market size and forecast, by type of travelers, 2019-2027 8.3.8.4.Market size and forecast, by age group, 2019-2027 8.3.8.5.Comparative market share analysis, 2019 & 2027

8.3.9.Japan  

8.3.9.1.Market size and forecast, by Type, 2019-2027 8.3.9.2.Market size and forecast, by activity, 2019-2027 8.3.9.3.Market size and forecast, by type of travelers, 2019-2027 8.3.9.4.Market size and forecast, by age group, 2019-2027 8.3.9.5.Comparative market share analysis, 2019 & 2027

8.3.10.Australia 

8.3.10.1.Market size and forecast, by Type, 2019-2027 8.3.10.2.Market size and forecast, by activity, 2019-2027 8.3.10.3.Market size and forecast, by type of travelers, 2019-2027 8.3.10.4.Market size and forecast, by age group, 2019-2027 8.3.10.5.Comparative market share analysis, 2019 & 2027

8.3.11.South Korea

8.3.11.1.Market size and forecast, by Type, 2019-2027 8.3.11.2.Market size and forecast, by activity, 2019-2027 8.3.11.3.Market size and forecast, by type of travelers, 2019-2027 8.3.11.4.Market size and forecast, by age group, 2019-2027 8.3.11.5.Comparative market share analysis, 2019 & 2027

8.3.12.Rest of Asia Pacific

8.3.12.1.Market size and forecast, by Type, 2019-2027 8.3.12.2.Market size and forecast, by activity, 2019-2027 8.3.12.3.Market size and forecast, by type of travelers, 2019-2027 8.3.12.4.Market size and forecast, by age group, 2019-2027 8.3.12.5.Comparative market share analysis, 2019 & 2027

8.4.1.Market size and forecast, by Type, 2019-2027 8.4.2.Market size and forecast, by activity, 2019-2027 8.4.3.Market size and forecast, by type of travelers, 2019-2027 8.4.4.Market size and forecast, by age group, 2019-2027 8.4.5.Market size and forecast, by country, 2019-2027 8.4.6.Comparative market share analysis, 2019 & 2027 8.4.7.Latin America  

8.4.7.1.Market size and forecast, by Type, 2019-2027 8.4.7.2.Market size and forecast, by activity, 2019-2027 8.4.7.3.Market size and forecast, by type of travelers, 2019-2027 8.4.7.4.Market size and forecast, by age group, 2019-2027 8.4.7.5.Comparative market share analysis, 2019 & 2027

8.4.8.Middle East 

8.4.8.1.Market size and forecast, by Type, 2019-2027 8.4.8.2.Market size and forecast, by activity, 2019-2027 8.4.8.3.Market size and forecast, by type of travelers, 2019-2027 8.4.8.4.Market size and forecast, by age group, 2019-2027 8.4.8.5.Comparative market share analysis, 2019 & 2027

8.4.9.Africa

8.4.9.1.Market size and forecast, by Type, 2019-2027 8.4.9.2.Market size and forecast, by activity, 2019-2027 8.4.9.3.Market size and forecast, by type of travelers, 2019-2027 8.4.9.4.Market size and forecast, by age group, 2019-2027 8.4.9.5.Comparative market share analysis, 2019 & 2027

9.Company profiles

9.1.Butterfield & Robinson Inc.

9.1.1.Business overview 9.1.2.Financial performance 9.1.3.Product portfolio 9.1.4.Recent strategic moves & developments 9.1.5.SWOT analysis

9.2.MTSOBEK

9.2.1.Business overview 9.2.2.Financial performance 9.2.3.Product portfolio 9.2.4.Recent strategic moves & developments 9.2.5.SWOT analysis

9.3.Recreational Equipment, Inc.

9.3.1.Business overview 9.3.2.Financial performance 9.3.3.Product portfolio 9.3.4.Recent strategic moves & developments 9.3.5.SWOT analysis

9.4.Topdeck Travel Limited

9.4.1.Business overview 9.4.2.Financial performance 9.4.3.Product portfolio 9.4.4.Recent strategic moves & developments 9.4.5.SWOT analysis

9.5.Lindblad Expeditions

9.5.1.Business overview 9.5.2.Financial performance 9.5.3.Product portfolio 9.5.4.Recent strategic moves & developments 9.5.5.SWOT analysis

9.6.ElderTreks

9.6.1.Business overview 9.6.2.Financial performance 9.6.3.Product portfolio 9.6.4.Recent strategic moves & developments 9.6.5.SWOT analysis

9.7.Austin Adventures

9.7.1.Business overview 9.7.2.Financial performance 9.7.3.Product portfolio 9.7.4.Recent strategic moves & developments 9.7.5.SWOT analysis

9.8.Intrepid Group

9.8.1.Business overview 9.8.2.Financial performance 9.8.3.Product portfolio 9.8.4.Recent strategic moves & developments 9.8.5.SWOT analysis

9.9.Abercrombie & Kent USA, LLC.

9.9.1.Business overview 9.9.2.Financial performance 9.9.3.Product portfolio 9.9.4.Recent strategic moves & developments 9.9.5.SWOT analysis

9.10.G Adventures

9.10.1.Business overview 9.10.2.Financial performance 9.10.3.Product portfolio 9.10.4.Recent strategic moves & developments 9.10.5.SWOT analysis

Analysis of Global Adventure Tourism Market

Adventurism tourism is a travel activity that involves cultural exchange, activities in the nature and physical activity. Although it includes travel and exploration, a certain degree of risk is involved in it. Moreover, adventure travelling is also about interacting and connecting with a new landscape and cultures. Due to these aspects, more people are becoming interested in adventure tourism. These factors are predicted to propel the growth of the adventure tourism market in the analysis period. According to United Nations World Tourism Organization (UNWTO), international tourist arrivals across the world were accounted to be 1.1 billion and adventure tourism has increased by 5.0% in 2019 as compared to 2018. Adventure travel operators are focusing on virtual reality, in order to offer tourists with realistic visual experience of adventure activities and natural surroundings. These factors are anticipated to boost the growth of the adventure tourism market in the analysis period.

The potential risks involved in the adventure tourism market are unpredictable climate changes, cultural & language loss, habitat loss, & erosion. These factors are predicted to hamper the growth of the adventure tourism market in the analysis period. As per a newly published report by Research Dive, the global adventure tourism market is predicted to garner $1,796,243.8 million by 2027. 

Geographically, European market for adventure tourism is estimated to dominate the global industry. A significant rise has been recorded in the number of solo travelers across the Europe in recent years, resulting in a surge in the number of online travel agents. Owing to this factor, the European market is anticipated to witness accelerating growth.The key players operating in the global industry include G Adventures, Butterfield & Robinson Inc., Abercrombie & Kent USA, LLC., MTSOBEK, Intrepid Group, Recreational Equipment, Inc., Austin Adventures, Topdeck Travel Limited, ElderTreks, and Lindblad Expeditions.

Key Developments in the Industry

The key companies operating in the industry are adopting several growth strategies & business tactics such as mergers & acquisitions, collaborations, partnerships, and launches to maintain a strong position in the overall market, which is subsequently assisting the adventure tourism market to grow across the world.

• In November 2019, Lindblad Expeditions, a travel and holiday company of the U.S., announced a nature and culture expedition that will explore the Caribbean coast. This is supposed to be an exhilarating 8-day expedition.  Starting from Cartagena and all the way to Panama City, it will explore the South American coast. In this the tourists can explore the region’s astonishing cultural and natural treasures.
• In November 2019, Topdeck Travel Limited, a global Australian travel brand, appointed Lab, a unit of the Lab group of agencies, to revamp its digital platform. The new platform will use a combination of consumer neuroscience and psychology in order to upgrade its digital experience and make it more appealing to the brand's target customers.
• In February 2020, Intrepid Group, an adventure travel company, partnered with WWF-Australia in order to support Antarctica’s marine life. The new partnership’s aim is to form a protected Southern Ocean marine area. The Intrepid Foundation declared that over the next two years, it will aid in WWF-Australia’s project to protect the Antarctic Giants with a funding of $150,000.

Impact of COVID-19 on the Industry

The pandemic of COVID-19 has had an undesirable impact on the global adventure tourism market growth in 2020. As per the World Travel and Tourism Council (WTTC), the number of adventure travelers has drastically declined due to global shutdown and travel limitations. But, the global adventure tourism market is anticipated to rise at a significant rate after recovery from COVID-19 pandemic, due to various strategies followed by leading market players.

For instance, in May 2020, Abercrombie & Kent, expanded their offering in the Alaska and American West by introducing 6 new tailor made adventure trips and 2 new American road trips. The company also introduced new trips through Tailor Made USA itineraries category. This category covers culinary tours and inspiring wine tours in Sonoma and Napa valleys, national parks in California, Arizona and Utah and wildlife experiences in Wyoming and Alaska. These factors are anticipated to propel the growth of the adventure tourism market in the analysis period.

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Industry News

• Global adventure tourism market to generate $1,169.09 billion by 2028  (  Allied Market Research ) According to this report the global adventure tourism market generated $112.22 billion in 2020, and is estimated to generate $1,169.09 billion by 2028 from 2021 to 2028. The report provides a detailed analysis of changing market dynamics, top segments, value chain, key investment pockets, regional scenario, and competitive landscape.
• The Economist: Normalcy Index ( The Economist ) Is the world returning to pre-pandemic life? Find out with this interactive tracker.
• How the pandemic has changed our mindset toward travel ( The Seattle Times ) This article highlights a few Seattle-based ATTA members. 
• Travel’s Creator Economy Resets for Next Boom ( Skift ) "Post pandemic, brand, and destination marketing dollars will favor those who get hyper-creative, hyper-local, and hyper-talented in video and storytelling content. There’s a boom coming — for those playing the long game." — Lebawit Lily Girma
• Booking.com’s 2021 Sustainable Travel Report Affirms Potential Watershed Moment for Industry and Consumers ( Booking.com ) Research insights gathered from more than 29,000 travelers across 30 countries show almost half (49%) still believe that in 2021, there aren’t enough sustainable travel options available.
• Google joins the European Travel Commission to foster skills and strengthen the recovery of European tourism ( European Travel Commission ) Google has joined the European Travel Commission (ETC) as an Associate Member to help drive the European tourism sector’s recovery in 2021 and strengthen the sector as an engine for economic growth, employment and regional development for all Europeans.

Global Issues 

• How an Indigenous-Owned Adventure Company Is Bringing Bike Tourism to the Navajo Nation ( Condé Nast Traveler ) Dzil Ta’ah Adventures' cycling tours pair desert landscapes with Navajo creation stories—and all tour revenue is reinvested into Navajo communities.
• The Misguided Regeneration Debate and How Travel Can Actually Support the SDGs (​​ Rooted Storytelling ) ATTA Media Member, JoAnna Haugen breaks down the important and misguided debate of sustainability vs regenerative tourism. 
• The Travel Industry’s Reckoning With Race and Inclusion ( The New York Times ) Tourists, particularly Black travelers, are paying close attention to how destinations and travel service providers approach diversity and equity after a year of social justice protests.
• Rethinking Single-Use Plastic Products (SUPPs) in Travel & Tourism ( WTTC ) This report covers the impacts, management practices, and includes practical and strategic recommendations.  
• Breaking Down Barriers to Travel : championing disability inclusive and accessible travel ( Leonard Cheshire ) This report in partnership with Expedia Group supports travel providers to understand why disability inclusion matters to the industry while celebrating and learning from providers already striving to be more inclusive through their innovative practices.
• 4 ways Hawaii is coping with a tourist influx as COVID-19 restrictions lift ( Lonely Plane t) Hawaiian government officials and the tourism boards are scrambling to solve the over-tourism issues, which experts claim won’t level off until 2022. This piece showcases four ways Hawaii is currently coping.

Business Tips 

• Future proof: Solving the ‘adaptability paradox’ for the long term ( McKinsey & Company ) This article about adaptability highlights five actions to help you thrive in uncertainty. 
• Goodbye Email Open Rates: Prepare for Apple’s Privacy Update ( Think Shot ) Many email strategists and teams track open rates on each email blast for insights into what content is resonating with their audiences. The new feature will likely make this metric obsolete. 

ATTA in the News

• The ATTA’s Shannon Stowell on Defining Adventure and the Importance of Responsible Tourism ( Travel Age West ) Emma Weissmann, Senior Editor of TravelAge West, hosts ATTA CEO Shannon Stowell on the Podcast Humans of Travel.
• Travel Leaders: An Interview with Christina Beckmann, Co-Founder of Tomorrow’s Air and Vice President of Global Strategy at the Adventure Travel Trade Association ( Euromonitor ) Caroline Bremner, Head of Travel Research at Euromonitor, hosts Christina Beckmann, ATTA’s VP of Global Strategy, on Travel Leader’s Podcast.
• A Conversation on Overtourism Post Pandemic With ATTA (Adventure Travel Trade Association) ( Euromonitor ) ATTA leadership team contributes to an article about adventure travel and over-tourism. 
• Connect, Respond, and Recover Adventure Travel Trade Association’s 2020 Story of Resilience ( Association Ventures Playbook /Dainella Nartker) An interview with CEO Shannon Stowell. 

Travel, Tourism & Hospitality

Global tourism industry - statistics & facts

What are the leading global tourism destinations, digitalization of the global tourism industry, how important is sustainable tourism, key insights.

Detailed statistics

Total contribution of travel and tourism to GDP worldwide 2019-2033

Number of international tourist arrivals worldwide 1950-2023

Global leisure travel spend 2019-2022

Editor’s Picks Current statistics on this topic

Leading global travel markets by travel and tourism contribution to GDP 2019-2022

Travel and tourism employment worldwide 2019-2033

Further recommended statistics

• Basic Statistic Total contribution of travel and tourism to GDP worldwide 2019-2033
• Basic Statistic Travel and tourism: share of global GDP 2019-2033
• Basic Statistic Leading global travel markets by travel and tourism contribution to GDP 2019-2022
• Basic Statistic Global leisure travel spend 2019-2022
• Premium Statistic Global business travel spending 2001-2022
• Premium Statistic Number of international tourist arrivals worldwide 1950-2023
• Basic Statistic Number of international tourist arrivals worldwide 2005-2023, by region
• Basic Statistic Travel and tourism employment worldwide 2019-2033

Total contribution of travel and tourism to gross domestic product (GDP) worldwide in 2019 and 2022, with a forecast for 2023 and 2033 (in trillion U.S. dollars)

Travel and tourism: share of global GDP 2019-2033

Share of travel and tourism's total contribution to GDP worldwide in 2019 and 2022, with a forecast for 2023 and 2033

Total contribution of travel and tourism to GDP in leading travel markets worldwide in 2019 and 2022 (in billion U.S. dollars)

Leisure tourism spending worldwide from 2019 to 2022 (in billion U.S. dollars)

Global business travel spending 2001-2022

Expenditure of business tourists worldwide from 2001 to 2022 (in billion U.S. dollars)

Number of international tourist arrivals worldwide from 1950 to 2023 (in millions)

Number of international tourist arrivals worldwide 2005-2023, by region

Number of international tourist arrivals worldwide from 2005 to 2023, by region (in millions)

Number of travel and tourism jobs worldwide from 2019 to 2022, with a forecast for 2023 and 2033 (in millions)

• Premium Statistic Global hotel and resort industry market size worldwide 2013-2023
• Premium Statistic Most valuable hotel brands worldwide 2023, by brand value
• Basic Statistic Leading hotel companies worldwide 2023, by number of properties
• Premium Statistic Hotel openings worldwide 2021-2024
• Premium Statistic Hotel room openings worldwide 2021-2024
• Premium Statistic Countries with the most hotel construction projects in the pipeline worldwide 2022

Global hotel and resort industry market size worldwide 2013-2023

Market size of the hotel and resort industry worldwide from 2013 to 2022, with a forecast for 2023 (in trillion U.S. dollars)

Most valuable hotel brands worldwide 2023, by brand value

Leading hotel brands based on brand value worldwide in 2023 (in billion U.S. dollars)

Leading hotel companies worldwide 2023, by number of properties

Leading hotel companies worldwide as of June 2023, by number of properties

Hotel openings worldwide 2021-2024

Number of hotels opened worldwide from 2021 to 2022, with a forecast for 2023 and 2024

Hotel room openings worldwide 2021-2024

Number of hotel rooms opened worldwide from 2021 to 2022, with a forecast for 2023 and 2024

Countries with the most hotel construction projects in the pipeline worldwide 2022

Countries with the highest number of hotel construction projects in the pipeline worldwide as of Q4 2022

• Premium Statistic Airports with the most international air passenger traffic worldwide 2022
• Premium Statistic Market value of selected airlines worldwide 2023
• Premium Statistic Global passenger rail users forecast 2017-2027
• Premium Statistic Daily ridership of bus rapid transit systems worldwide by region 2023
• Premium Statistic Number of users of car rentals worldwide 2019-2028
• Premium Statistic Number of users in selected countries in the Car Rentals market in 2023
• Premium Statistic Carbon footprint of international tourism transport worldwide 2005-2030, by type

Airports with the most international air passenger traffic worldwide 2022

Leading airports for international air passenger traffic in 2022 (in million international passengers)

Market value of selected airlines worldwide 2023

Market value of selected airlines worldwide as of May 2023 (in billion U.S. dollars)

Global passenger rail users forecast 2017-2027

Worldwide number of passenger rail users from 2017 to 2022, with a forecast through 2027 (in billion users)

Daily ridership of bus rapid transit systems worldwide by region 2023

Number of daily passengers using bus rapid transit (BRT) systems as of April 2023, by region

Number of users of car rentals worldwide 2019-2028

Number of users of car rentals worldwide from 2019 to 2028 (in millions)

Number of users in selected countries in the Car Rentals market in 2023

Number of users in selected countries in the Car Rentals market in 2023 (in million)

Carbon footprint of international tourism transport worldwide 2005-2030, by type

Transport-related emissions from international tourist arrivals worldwide in 2005 and 2016, with a forecast for 2030, by mode of transport (in million metric tons of carbon dioxide)

Attractions

• Premium Statistic Leading museums by highest attendance worldwide 2019-2022
• Basic Statistic Most visited amusement and theme parks worldwide 2019-2022
• Basic Statistic Monuments on the UNESCO world heritage list 2023, by type
• Basic Statistic Selected countries with the most Michelin-starred restaurants worldwide 2023

Leading museums by highest attendance worldwide 2019-2022

Most visited museums worldwide from 2019 to 2022 (in millions)

Most visited amusement and theme parks worldwide 2019-2022

Leading amusement and theme parks worldwide from 2019 to 2022, by attendance (in millions)

Monuments on the UNESCO world heritage list 2023, by type

Number of monuments on the UNESCO world heritage list as of September 2023, by type

Selected countries with the most Michelin-starred restaurants worldwide 2023

Number of Michelin-starred restaurants in selected countries and territories worldwide as of July 2023

Online travel market

• Premium Statistic Online travel market size worldwide 2017-2028
• Premium Statistic Estimated desktop vs. mobile revenue of leading OTAs worldwide 2023
• Premium Statistic Number of aggregated downloads of leading online travel agency apps worldwide 2023
• Basic Statistic Market cap of leading online travel companies worldwide 2023
• Premium Statistic Estimated EV/Revenue ratio in the online travel market 2024, by segment
• Premium Statistic Estimated EV/EBITDA ratio in the online travel market 2024, by segment

Online travel market size worldwide 2017-2028

Online travel market size worldwide from 2017 to 2023, with a forecast until 2028 (in billion U.S. dollars)

Estimated desktop vs. mobile revenue of leading OTAs worldwide 2023

Estimated desktop vs. mobile revenue of leading online travel agencies (OTAs) worldwide in 2023 (in billion U.S. dollars)

Number of aggregated downloads of leading online travel agency apps worldwide 2023

Number of aggregated downloads of selected leading online travel agency apps worldwide in 2023 (in millions)

Market cap of leading online travel companies worldwide 2023

Market cap of leading online travel companies worldwide as of September 2023 (in million U.S. dollars)

Estimated EV/Revenue ratio in the online travel market 2024, by segment

Estimated enterprise value to revenue (EV/Revenue) ratio in the online travel market worldwide as of April 2024, by segment

Estimated EV/EBITDA ratio in the online travel market 2024, by segment

Estimated enterprise value to EBITDA (EV/EBITDA) ratio in the online travel market worldwide as of April 2024, by segment

Selected trends

• Premium Statistic Global travelers who believe in the importance of green travel 2023
• Premium Statistic Sustainable initiatives travelers would adopt worldwide 2022, by region
• Premium Statistic Airbnb revenue worldwide 2017-2023
• Premium Statistic Airbnb nights and experiences booked worldwide 2017-2023
• Premium Statistic Technologies global hotels plan to implement in the next three years 2022
• Premium Statistic Hotel technologies global consumers think would improve their future stay 2022

Global travelers who believe in the importance of green travel 2023

Share of travelers that believe sustainable travel is important worldwide in 2023

Sustainable initiatives travelers would adopt worldwide 2022, by region

Main sustainable initiatives travelers are willing to adopt worldwide in 2022, by region

Airbnb revenue worldwide 2017-2023

Revenue of Airbnb worldwide from 2017 to 2023 (in billion U.S. dollars)

Airbnb nights and experiences booked worldwide 2017-2023

Nights and experiences booked with Airbnb from 2017 to 2023 (in millions)

Technologies global hotels plan to implement in the next three years 2022

Technologies hotels are most likely to implement in the next three years worldwide as of 2022

Hotel technologies global consumers think would improve their future stay 2022

Must-have hotel technologies to create a more amazing stay in the future among travelers worldwide as of 2022

• Premium Statistic Travel and tourism revenue worldwide 2019-2028, by segment
• Premium Statistic Distribution of sales channels in the travel and tourism market worldwide 2018-2028
• Premium Statistic Inbound tourism visitor growth worldwide 2020-2025, by region
• Premium Statistic Outbound tourism visitor growth worldwide 2020-2025, by region

Travel and tourism revenue worldwide 2019-2028, by segment

Revenue of the global travel and tourism market from 2019 to 2028, by segment (in billion U.S. dollars)

Distribution of sales channels in the travel and tourism market worldwide 2018-2028

Revenue share of sales channels of the travel and tourism market worldwide from 2018 to 2028

Inbound tourism visitor growth worldwide 2020-2025, by region

Inbound tourism visitor growth worldwide from 2020 to 2022, with a forecast until 2025, by region

Outbound tourism visitor growth worldwide 2020-2025, by region

Outbound tourism visitor growth worldwide from 2020 to 2022, with a forecast until 2025, by region

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UN Tourism | Bringing the world closer

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Statistics of tourism

The United Nations recognizes the World Tourism Organization as the appropriate organization to collect, to analyse, to publish, to standardize and to improve the statistics of tourism, and to promote the integration of these statistics within the sphere of the United Nations system.

“Official statistics provide an indispensable element in the information system of a democratic society, serving the government, the economy and the public with data about the economic, demographic, social and environmental situation.”

Fundamental Principles of Official Statistics

The UNWTO Statistics Department is committed to developing tourism measurement for furthering knowledge of the sector, monitoring progress, evaluating impact, promoting results-focused management, and highlighting strategic issues for policy objectives. 

The department works towards advancing the methodological frameworks for measuring tourism and expanding its analytical potential, designs practical guidance for their implementation in countries, supports statistical strengthening in countries through capacity building, and compiles and disseminates tourism statistics of countries all over the world.

The United Nations recognizes the World Tourism Organization as the appropriate organization to collect, to analyses, to publish, to standardize and to improve the statistics of tourism , and to promote the integration of these statistics within the sphere of the United Nations system.

Tourism Statistics Database

UNWTO systematically gathers tourism statistics from countries and territories around the world into a vast database that constitutes the most comprehensive statistical information available on the tourism sector. 

COVID-19 AND TOURISM STATISTICS

With new situations emerging from the unprecedented COVID-19 pandemic, some clarifications need to be made to the UN statistical standards on tourism to maintain as far as possible data consistency and international comparability

How Ultra-Luxury Travel RVs & Trailers Are Redefining Road Trips

• May 28, 2024

When you think of adventure on the open road, what comes to mind? Perhaps it's a vintage Airstream caravan, a vehicle loaded with provisions, and a sense of freedom buoyed by the unknown. Now, imagine that same experience with the opulence of a penthouse suite onboard.

The juxtaposition is jarring but entirely plausible in today's travel landscape. Ultra-luxury travel trailers are steering road-tripping into a lane that didn't even exist a decade ago, and I'm here to take you on a narrative road trip of this burgeoning trend.

The Rise of Ultra-Luxury Travel Trailers

Ultra-luxury travel trailers are transforming road trips into opulent escapades, blending the thrill of the open road with the extravagance of five-star accommodations. Buckle up for indulgence!

The Tailwind of Market Growth

The statistics don't lie; there's been a meteoric rise in the sales and interest in ultra-luxury travel trailers. It's not just a nominal increment - it's a full-blown movement that caravans and campgrounds alike are feeling.

The demographic behind the wheel might surprise you; it's not just the retired and the well-heeled who are hitching up. A younger, affluent cohort is hitting the highway, and even traditional road warriors are swapping out the Winnebago for plush, custom builds.

Motoring Factors Driving Popularity

What's fueling this wild surge in luxury trailer fandom?

It's a mix of unprecedented factors. The desire for curated, one-of-a-kind experiences in a now homogenized travel industry is a potent one.

Add the flex-fuel of remote work that's turbo-charged the need for mobile office solutions, and the push comes from necessity meets delight. Oh, and the aftermath of the pandemic? It's like a turbo button - after being cooped up, the call of the wild has never been louder.

Navigating Trailer Transport

Moving these sumptuous behemoths from point A to point B can be a daunting task. Fortunately, professional trailer transport services have paved the way for seamless logistics.

These services handle everything from oversized permits to ensuring safe delivery, so you can concentrate on your adventure instead of the stresses of transportation. Whether it's interstate or local relocations, they've got you covered, ensuring your luxury stays luxurious - even in transit.

Features and Amenities That Roll in Style

Buckle up as we explore the lavish features and amenities of ultra-luxury travel trailers, transforming every voyage into a posh, home-away-from-home experience.

The Interior Design and Space Race

Step inside one of these luxury liners, and you're not in a typical trailer; you're in a designer's dream on wheels. High-end materials don't just shimmer - they command attention.

The layouts are spacious enough for not just the bare necessities, but for an entire entourage. Think of separate areas for living, dining, and sleeping that give new meaning to the word roomy.

Technology, The Accelerator’s Surge

These aren't your granddad's campers with hissing propane lamps. Ultra-luxury travel trailers are smart homes on wheels.

Touchscreen interfaces control lighting, climate, and security. Entertainment isn't a campfire tale but a full media center with screens reminiscent of a cineplex and cinematic sound.

Culinary Comforts and Dining in Transit

Foodies rejoice! The kitchens in these deluxe transports are gourmet havens, complete with the kind of culinary wizardry you'd expect in a high-end hotel suite, not in a trailer.

Dining isn't about camp chairs and foldable tables; it's about banquette seating and ambiance curated for every alfresco or interior meal.

The Royal Flush and a Good Night's Sleep

Bathrooms wouldn't look out of place in a luxury spa; bedrooms are veritable chambers complete with opulent, oversized beds and the kind of linens you'd expect to accompany a city break rather than a dirt road detour. It's not just about clean comfort; it's about sophisticated sleep.

Customization: Crafting your Adventure Aesthetic

Your adventure should reflect your personality, and ultra-luxury travel trailers are no exception. Customization options are boundless, from bespoke interior designs to personalized tech setups, ensuring your journey is as unique as you are.

Tailoring Your Travel's Thread Count

These trailers understand that personal style is not one size fits all. Customization doesn't just mean a choice of color - it's an entire canvas for you to collaborate with designers and architects to produce a unique ride that mirrors your tastes.

Adding The Personal Touch

Talk about a trailer's tale. This is the leeway for life on the road to meet your specific needs. Built-in wine cellars? Absolutely. A storage solution for your angling gear? You got it. The road is literally what you make of it.

Wrapping Up

So, there you have it - the fusion of wanderlust with luxury. Whatever your heart desires, whether it’s cozy evenings under the stars or impromptu stops at quirky roadside attractions, your ultra-luxury travel trailer turns every journey into a personalized adventure.

Embrace the road with comfort, style, and maybe a wine cellar or two. Here's to unforgettable miles and smiles, with your chic chariot leading the way.

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