j&k tourism tagline

One Earth One Family One Nation

Shri Mata Vaishno Devi

Katra Bhawan

Hari Niwas palace

Gharana Wetlands

Cruise Boat

Mubarak Mandi

Padri (Bahderwah)

Patnitop Snow View

Sunrise Lake

Dal Lake View

Kashmiri Dance

Gulmarg Bowl

Ranjit Sagar Lake (Basholi)

Welcome to the Department of Tourism

The department of tourism, j&k is the main developmental, promotional and regulatory arm of the j&k government. tourism sector is the prime driver of the economy of jammu & kashmir. as such, the department of tourism has a significant role to prepare and project the ut of j&k as a preferred tourist destination in the country. the department has two provincial directorates one each at jammu and srinagar and tourist offices at all tourist resorts of the ut. in addition, there are 6 promotional offices outside the ut, one each at new delhi, mumbai, ahmadabad, hyderabad, chennai and kolkata.. besides there are 20 area specific tourism development authorities in ut each headed by a chief executive officer, actively involved in harnessing the tourism potential and creation of tourist infrastructure in the areas of their operation..

• Notifications
• Constotution of committee to Review Actions and Settlement of Liabilities under Swadesh Darshan 1.0 Scheme
• Constitution of committee for exemption of change of land use in respect of propertoes of Tourism Department
• Cyber Jaagrookta Diwas (CJD)-training of officers/officiais thereof nomination of Nodal officer thereof
• Initiation of Regual Departmental Action against Shri Ghulam Nabi Bhat then Khiafwarzi Inspector, Sonamarg Devrlopment Authority (Verification No. SLK-41/2013)
• Participation of JK Tourism in Stakeholders" Conference on River Cruise Tourism on 03.05.2024 in New Dehi
• Tour programme of Mr Amitabh Kant India s G20 Sherpa to visit Srinagar from 21-24 May 2024.
• Accord of Administrative Approval with respect to SANJY works
• Wed in India Expo- Deputation of officers thereof
• Nomination of Nodal Officers to handle Unlawful content information activities in Cyber Space, as per provisions of the act law administered by the appropriate government
• Permission to avail Earned Leave ( Under LTC) in favour of Mr. Arshad Hussain Bhat Under Secretary Tourism Department
• Simplifiction of Registration under Tourist Trade Act, 1978-82-11-Reconstition of Commottee thereof.
• Rebuttal of fake false news - Nomination of Nodal officer regrding.
• Construction of tracks leading to shri Amarnathji cave-Advance Drawal Authorization release of funds under Capex Budget 2024-25 thereof
• Payment of Compensatory Levles to MOEF &CC-advance drawal of funds therof
• HandoverTake-over of official records related to Hygam Ningli Tarzoo Tourism Development Authority
• Condemnation of Vehicle of Dodhpathri Development Authority
• Constitution of Committee for handing taking over of assets of the project Integrated Development of Hazratbal Shrine sanctioned under PRASAD
• Familiarization Tour( Fam Tour) in jammu and Kashmir.
• Constitution of Technical Inspection Committee for Ski Drag Lift Gulmarg.
• Construction of tracks leading to Shri Amarnathji Cave-Advance Drawl Authorization/release of funds under Capex Budget 2023-24 thereof
• Standard Operating Procedure (SOP) for adhering to timelines Prescribed for verfication of character and Antecedents-Nominiation of Nodal Officer regarding
• Three (3) day Jammu & Kashmir Development Conference 2024
• Accord of administrative approval to the Installation of vertical lift from Peerkho station of Jammu Ropeway project to Mubarak Mandi Heritage complex at an estimated cost of Rs. 25.07 Crore
• Accord of Administrative Approval for Maintenance of class 9 road from Ranga Morh to Domail and Maintenance and improvement of food tracks from Domail and Chandanwari ti Shri Amarnathji Holy Cave.
• Grant of earned leave in favour of Mr Malik Wasem Ahmad Deputy Director Tourism Recreation DTK, alongwith Station Permission
• Simplification of Registration under Tourist Trade Act 1978/1982/2011- Reconstitution of committee thereof
• Procurement of pick up Van for sanitation by Sonamarg Development Authority advance drawal of funds thereof
• Release of Matching Share of Grants to Jawahar Institute of Mountaineering & Winter Sports (JIM&WS) Pahalgam (JKUT)
• Station leaving permission in favour of Mr Shamim Kraipak Deputy Manager SKICC
• Initiation of RDA Aganist Shri Muhammad Shafi Kakroo Then Dy Director tourism Kashmir (Registration Registration)
• Permission to avail Earned Leave (under LTC) in favour of Ms Heena Mumtaz Head Assistants Tourism Department
• Grant of Extension in Earned leave in favour of Shri Gh.Jeelani Zargar (JKAS) CEO Lolab Bangus Tourism Drangyari Development Authority
• Constitution of Committee for Solarisation of Government Buildings in the Department of Tourism
• Absorption of 145 Employees of Hotal Corporation of India Limited (HCIL) working at centaur Lake View Hotel Srinagar in Jammu and Kashmir Tourism Development Corporation Ltd. Jammu and Kashmir Cable Car Corporation Ltd and Sher-i-Kashmir International Convention Centre Srinagar
• Consttitution of UT-Level Committee For various competitions organized by the Ministry of Tourosm Government of India
• Transfer and Posting
• Purchase of 4 x4 Pick-up Van for sanitation at Sonamarg
• Grant of twenty-five (25) days earned leave in favour of Shri Gh. Jeelani Zargar, JKAS CEO Lolab Bangus Tourism Drangyari Development Authority
• Simplification of Registration under Tourist Trade Act 1978 1982 2011 Constitution of Committee thereof
• Nomination Change of nomination of Nodal Officer to function as Chief Data Office for the Administrative Department in the UT 0f J&K
• Permission to avail Earned leave ( Under LTC) in favour of Mr Fayaz Ahmad Sheen Assistant Accounts Officer
• Delegation of Drawing and Disbursing powers in favour Accounts Officer Kashmir golf Course Srinagar
• Engagement of PMU Unit in Tourism Department for Consultancy Services Advance drawal thereof
• Grant of Earned Leave in favour Shri Ghalib Mohi-Ud-Din ShahCEO Aharbal Tourism Development Authority
• Participation of J&K Tourism in OTM Mumbai on 8th February to 10th February 2024
• Nomination of Nodal Officer for the purpose of referral of vacancies to the Recruiting Agencias
• Grant of earned leave in fovour of Mr. Ahsan-ul-Haq Chisti, Deputy Director Tourism, Kashmir alongwith Station Permission.
• Minutes of the Senior Selection Committee (SSC) meeting of SKICC held under the chairmanship of Secretary Tourism on 02.11.2023
• Particpation of J&K Tourism in Bharat Parv-2024
• Committee for selection J&K Tourism s under Challenge based Destinations Developments sub scheme under Swadesh Darshan 2.0
• Assihnment of Additional Charge to Mr Reheel Ahmad Bhat Statistical Assistant Aharbal Tourism Development Authority
• (Corrigendum to Government order No 126-JK(TSM) of 2023) Participation of JK Tourism in 14th Coventions India Conclave CIC from 7th 9th December 2023 at Mahatma Mandir Convention and Exhibition centre Gandhinagar Gujarat to Promote J&K as MICE destination
• Exchange of Huts at Pahalgam between Directorate of Tourism Kashmir and JK Tourism Development Corporation
• Committees for Selection J&KTourism s proposals under various schemes and competitions.
• (Corrigendum to Government order No 133-JK(TSM) of 2023) Constitution of project Evealuation committe for hiring project management Unit PMU for providing consultancy services to the Department of Tourism Jammu and Kashmir
• Release of funds as non- Recurring Share of JKUT to Jawahar Institute of Mountaineering & winter Sports JIM&WS Pahalgam J&K for the financial year 2022 23 & 2023 24 under Grant-in Aid
• Participation of J&K Tourism in Bharat Parv 2024
• Condemnation of Vehicle of J&K Tourism Development Corporation
• Grant of G P Fund withdrawal Non Refundable in favour of Bilal Khurshid Chief Exective Officer Yousmarg Dev Authority
• Travel for LIFE Case study Competition. Government Order
• Constitution of a Committee for verification of liabilities incurred by JKTDC.
• Accord of Administrative Approval
• Grant of G P Fund withdrawal Non-Refundable in favour of Mr Bakshi Javid Hamayun Director SkICC
• Construction of trachs leading to Shri Amarnathji cave-Advance Drawi Authorization release of funds under capex Budget 2023-24 thereof
• Participation of JK Tourism in 15th Annual Convention at Statue of Unity Gujarat from December 16th to 19th 2023
• Constitution of Committee for Development/updation of JK Tourism Website
• Assigning of additional charge of Legal matters of J&K Cable Car Corporation Ltd
• Participation of JK Tourism in 14th Coventions India Conclave CIC from 7th 9th December 2023 at Mahatma Mandir Convention & Exhibition centre, Gandhinagar,Gujarat to Promote J&K as MICE destination
• Kapil Dev Grant Thornton Invitational 2023
• Participation of Jk tourism in IITM Hyderabad Scheduled to be Held Ist to 3rd December 2023
• Deputation of Shri Javid Hamayun Bakshi, Director SKICC to Puri.
• Participation of JK Tourism in IITM pune is scheduled to be Held W e f 24th to 26 November 2023
• Participation of J&K Tourism in the International Film Festival of India being Held in Goa from 20th 24 Novembar 2023
• Repatriation of Ms Anjani Raina Head Assistant to Directorate of Tourism Jammu
• Grant of Earned leave in favour of Shri Romin Ahmad Sheikh JKAS CEO Verinag TDA
• Deputation of Civil Engineering staff to JK Cable Car Corporation Ltd.
• Assigning of the charge
• Amrit Kalash Yatra
• Nomination of Departmental Vigilance Officer DVO, in SKICC.
• Accord of Administrative Approval.
• Revised Accord of Administrative Approval for Development of Mansar circuit under Comprehensive Mansar Rejuvenation Development plan Phase-1.
• Assigning of DDO Powers.
• Participation of JK Tourism in IITM Mumbai w-e-f 12th - 14th October, 2023.
• Condemnation of Vehicles of JK Tourism Development Corporation.
• Release of funds under Capex Budget for the year 2021-22
• Construction of SkL Lift at Sonamarg-advance withdrawal thereof.
• Installation of Drag Lifts of Gulmarg near Kongdoori.
• 17/12/2021 - OWP No. 555/2017 titled Gh. Hussain Wani Vs State of J&k and Ors - Constitution of Fact Finding Committee
• 13/12/2021 - Adjustment of Civil Engineers
• 10/12/2021 - Sanction of Advance drawal
• 09/12/2021 - Construction of Yatri Niwas of Chanderkote District Ramban by Shri Amarnath Ji Shrine Board - Authorization / release of funds under CAPEX 2021-22
• 08/12/2021 - Assignment of Additional Charges
• 03/12/2021 - Assignment of Additional Charges to Junior Engineers (Civil)
• 03.01.2024 - Following of procedure laid down in Secretariat Manual Regarding Creation of Files
• 24/03/2022 - Implementation of Business and citizen Reform Action Pan in Jammu and kashmir UT under Mandatyes of Ease of Doing Business and Ease of Living
• 15/12/2021 - Fixation of tariffs for various services/facilites provided by the registered Tourist traders to the tourists for the year 2021-2022 & 2022-2023
• Description of News 1 goes here - DD-MM-YYYY

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Directorate of Tourism Jammu

Government of jammu & kashmir.

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Sh. Vivekanand Rai (IRS) Director Tourism, Jammu  

Bestowed   with an enthralling scenic beauty amidst the proud mountain ranges, Jammu exhibits all the qualities that make it a most sought after tourist destination. The Department of Tourism, J&K, is the main developmental, promotional and regulatory arm of the J&K Government. Its main role comprises of overall planning and execution of schemes for the development, upgradation and improvement of tourism infrastructure in different parts of the Union Territory of Jammu and Kashmir. Alongwith promotion and marketing of various destinations and indigenous Products with the support to the private sector, the Department of Tourism also regulates travel trade. The Department of Tourism has Tourist offices in all the tourist resorts of the Union Territory, as well as 6 promotional offices outside the UT of J&K, one each at New Delhi, Mumbai, Ahmedabad, Hyderabad, Chennia and Kolkata. There is one Provincial Directorate of Tourism each for Jammu and Kashmir divisions and an engineering Division for execution of various schemes. An endeavour has been crusaded by the Directorate of Tourism, Jammu, for generating awareness as well as facilitating user friendly methods to the tourists, about this bewitching blend of breath taking mountains, heavenly meadows, lush green forests, sweet springs and picturesque alpine sceneries. Painted by the Gods with natural hues on the canvas of nature itself, every connoisseur of aesthetics can taste culture, art, cuisine, folklores and a platter of glorified perpetuated history that the forts and Palaces of Jammu offer. The saga of such unflinching glory must be celebrated and reverence to the pilgrim destinations be accorded. We have identified few best destinations in each District after receiving encouraging inquisitive response from various travel marts organised Nationally and Internationally. We are looking forward to host a big fillip in the arrival of tourists and to see Jammu become and abode of solace for all escapades and wanderers.

Jammu - where the soul meets its primordial source.

Tourism Circuits in Jammu

Let's Explore Jammu Tourism! go for details

• Shri Mata Vaishno Devi Ji
• Patnitop - Sanasar
• Adveture Tourism
• Sarthal - Kathua
• Lakes & Water Bodies
• Jammu Fair & Festivals
• Golf Tourism Jammu
• Heritage/Monuments
• Border Circuit

Travel Desk

• Type Test of qualified Class-IV employees
• Tentative Seniority list of Directorate of Tourism Jammu- Extension Notice thereof
• IMPORTANT CIRCULARS
• Tentative Seniority of Officials of Directorate of Tourism Jammu
• Jammu and Kashmir Tourism Policy 2020
• Constitution of Internal Complain Comittees (ICC) and implementation of various provisions of Sexual Harassment of women at work place
• Engagement of Event Management Agencies with the Directorate of Tourism, Jammu for conceptualizing and organizing various fairs/festivals/events including road shows for a period of one year
• Particpation of J&K Tourism in Travel Mart and Road Shows
• Guidelines for entry of Tourists in the Union Territory of Jammu and Kashmir in Phase-1 valid w.e.f 14.07.2020
• e-NIT No. 11 of 2020 dated 08/06/2020, e-tender for supply of novelty items viz Memontos/Trophies/I-Card/Track Suit etc. Details available on jktenders.gov.in.
• e-NIT No. 10 of 2020 dated 08/06/2020, e-tender for engagment of agency for printing and pvc framing of Photos/Posters. Details available on jktenders.gov.in.
• e-NIT No. 9 of 2020 dated 08/06/2020, e-tender for designing, printing and providing and installation of flexes/hoardings/banners. Details available on jktenders.gov.in.
• 150 Years of Celeberating the Mahatma
• Navratras Festival in Katra
• Jammu Darshan
• Celebrate these Navratras in Katra
• Lal Draman Festival 1 2019
• Lal Draman Festival 2  2019
• Video of LaL Draman Festival 2019
• Programme Schedule and Main Attractions For LaL Draman Festival 2019

10th - 17th October 2018

Take a moment!

Lose yourself in some of jammu's mostinspiring destinations and vibrant places..

Department of Tourism

Government of jammu & kashmir.

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• Hill Stations
• Adventure Sports
• Fair & Festival
• Society & Culture
• Hotel & Resorts

Jammu and Kashmir is situated in the northern most part of the India. Kashmir provides a series of a little inferior rigorous adventure sports, such as Water Skiing, on Srinagar's Dal and Nagin Lakes, a popular in the valley. Water trekking is considered to enjoyment anyone wanting to explore the valley in a boat. A Gondala, commonly known as Shikara, takes tourists along a five-day way along rivers and lakes located within the valley. In Kashmir trout fishing is additional water sport and fishing period in the summer. Ladakh provides very large chances for undertaking adventure process amidst landscapes of breathtaking, coarsed beauty. The main famous and best usual among these are trekking , mountaineering and river-rafting . Jammu and Kashmir is situated in the northernmost part of India. The beautiful valley of Kashmir boasts of a many attractive gardens to the city of Srinagar. The gardens in Kashmir count in a group the best picnic mark for the tourists. If you really go to Kashmir, make definite to include at least one Kashmir garden in your route of a journey. Rivers, snowcapped mountains, serene rivers, sprawling valleys, beautiful plateaus and various other places make Jammu and Kashmir an marvelous lovely and attractive, as a result many tourists come here to enjoy the beauty of the nature. Formally laid out lawns, vibrant flower beds, earthward fountains, surrounded by the vista of Dal lake in front of them, the gardens in Kashmir are charming and delectable. Find your next online. Search and compare the whole market to find your next Hotel Cancun.

PERFECT DESTINATIONS

Gulmarg is a town, a hill station, a popular skiing destination and a notified area committee in Baramula district in the Indian state of Jammu and Kashmir. The town is within the Himalayas.

Katra is a small town in Reasi district of the Indian state of Jammu and Kashmir situated in the foothills of the Trikuta Mountains, where the holy shrine of Vaishno Devi is located.

Pahalgam is a town and a notified area committee in Anantnag district of the Indian state of Jammu & Kashmir. It is a popular tourist destination, and every year, many tourists visit Pahalgam.

Patnitop is a hilltop tourist location in Udhampur district in Jammu and Kashmir state of India on National Highway 1A 112 km (70 mi) from Jammu on the way from Udhampur to Srinagar.

Sonamarg is a hill station in Ganderbal district in the Indian state of Jammu and Kashmir. Sonamarg gives rise to The Three Sisters (Kashmir). It is a popular tourist destination

Srinagar is the summer capital of the Indian state of Jammu and Kashmir. It lies in the Kashmir Valley, on the banks of the Jhelum River, a tributary of the Indus.

Latest-News

Of all the places to visit in Jammu, the revered shrine of Vaishno Devi near Katra certainly stands at the top position. A visit to the shrine is experiential as well as equally sought after for religious experiences.

Shri Amarnath Shrine Board (SASB) announced that the annual pilgrimage (Yatra) to the Holy Cave Shrine of Shri Amarnathji shall commence on 2nd July, 2015, on the auspicious day of Purshotam Purnima as per the Hindu Calendar

BSF, which was raised on 1st Dec 1965, is guarding the borders with a commitment to promote a sense of security among the public, has diversified its role in order to contain insurgency in J & K and North-East.

TESTIMONIALS :

"What actually i was expecting about Kashmir,in real it is Millions of times more enjoyable place.If anybody want to get experience of Live Heaven,then there is no such example of Heaven except Kashmir."

The Department of Tourism, J&K is the main developmental, promotional and regulatory arm of the J&K Government. Its main role comprises of Overall planning and execution of schemes for the development, up-gradation and improvement of the tourism infrastructure in different parts of the State.

DESTINATIONS

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Saturday, June 15, 2024

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Transforming J&K: Govt initiates major interventions to promote tourism in J&K

Budget allocation for upliftment of tourism sector almost tripled, Rs.786 crore allocated for year

 2021-22 which is Rs.509 crore more than previous year's budget allocation

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Rethinking Tourism Activities in J&K

WORLD TOURISM DAY

Tourism across the world is playing a great role in building the economies and is widely used for building the economic development and economic prosperity around the globe. Tourism sector is growing day by day and helping nations to build the economic prosperity of the country. Nations around the world are investing lot of money in building great infrastructure for tourism, so that they can attract tourists from around the world. It is confirmed that tourism has become a widespread leisure activity among individuals and it is considered as one of the leading largest industry in the world. The increased popularity of international tourism not only supplies economical growth for the host countries, but also promotes understanding and trust among people with different backgrounds. In this matter tourism indirectly has its own role as an ambassador and vehicle of international understanding and peace.

Tourism industry is the world’s largest industry which helps in bridging the gap amongst communities, religions and different cultures. People throughout the world along with their customs play a significant role to foster peace. Tourism provides an effective tool for promoting peace which in turn leads to cross-cultural interaction resulting in tolerance, national integration, compassion, goodwill, educational standards, justice and mutual respect for each other. Almost in every economy of the world, tourism sector plays a vital role in the contribution of generating revenue, employment opportunities and in economy’s GDP and has emerged as an important sector of the global economy and has become a major factor in global trade.

World Tourism Day is commemorated each year on 27 September to foster awareness among the international community of the importance of tourism and its social, cultural, political and economic value. Tourism has become a big business and has been considered as a fastest growing industry. This is primarily a service industry because it does not produce goods but extends services to various classes of people. Tourism can play an effective role in integrating the entire universe and opens up a new window for resources, both investments and generation, leading to employment generation as well as socio-economic development of the local populace at large.

In Jammu & Kashmir also, the tourism sector is playing a huge role in the overall development of UT’s economy. Kashmir has rightly been described as “Heaven on Earth” or “Paradise on the Earth” for its breath taking beauty throughout the world. Tourism sector has a great potential in Jammu &  Kashmir and it also provides immense business opportunities for the people here. Tourism is perhaps the only sector which starts paying off immediately as it has no gestation period. It has played an important role in the development of the economy, of J&K. The industry has provided jobs to a very large number, especially for the younger generation to generation, and the generations of economic activity in the primary, the secondary, and the secondary sectors of the state, which owes much to the industry. Jammu & Kashmir is one of the leading tourist destinations where tourists love to be. It is well known that around 50%-60% people of the state are directly or indirectly related with the tourism. Jammu and Kashmir economy is a service economy where majority of revenue is coming from tourism sector.

Kashmir, often described as the Switzerland of Asia is a natural magnet for tourism with its alpine forests, balmy climate, high mountains, lakes, rushing streams, ski slopes and verdant valleys. Its rich culture and thriving handicrafts are additional assets as are its well-known pilgrimage sites.  Words are not enough to describe the beauty of Jammu and Kashmir. The beauty of the landscapes and terrain are absolutely breathtaking and truly mesmerizing in every sense of the word. Kashmir Valley is one of the top tourist destinations of India. It is home to several valleys such as the Kashmir Valley, Chenab Valley, Sindh Valley and Lidder Valley, Bungus Valley, Gurez Valley, Lolab Valley and other such various unnoticed valleys. Jammu and Kashmir forms the crown of the nation where one could lose oneself in the beauty of nature.

Jammu & Kashmir has immense potential for tourism from both domestic as well as international tourists. There are number of locations which are untapped and can be developed as major tourist destinations, having all the natural as well as the cultural resources for attracting tourists. Some of the important natural resources are excellent climate, beautiful lakes, locations for adventure sports, wild life, trout fish, natural and manmade parks. As for the cultural resources, the UT has some of the most important religious shrines of Hindus, historical monuments, plethora of local festivals, distinct cuisine, craftsmanship skills for intricate and fine woodwork, woolens, carpets, textiles, paper mache, inlay work etc. In addition to traditional recreational tourism, vast scope exists for adventure, pilgrimage, spiritual, and health tourism. The natural beauty and picturesque locations have made it a favoured destination for tourists across the world. Jammu is famous for its temples, while Kashmir Valley is known for its lakes and gardens.

Tourism is known to be the back bone of the Jammu and Kashmir and holds a strategic place in J&K economy by providing economic benefits like Employment, Foreign Exchange, Infrastructure development and development of local industries like Handicrafts and Handlooms which has placed J&K always in the limelight at the national as well as international level. Several remarkable initiatives were undertaken across the length and breadth of J&K to rejuvenate the dwindling economic landscape which was affected due to relentless wrath of Covid-19. In one such major intervention for upliftment of tourism sector in J&K, Union government made record budget allocation of 786 crores in budget for tourism sector here which is 509 crores higher than last budgetary allocation with an intent to boost tourism and allied services of Jammu and Kashmir. In commensuration with this, government of J&K has also undertaken several initiatives to give further stimulus and impetus to tourism sector here. J&K Bank has formulated exclusive scheme providing hassle free credit for the conversion of residential properties into tourist guest houses. The Jammu & Kashmir Tourism Policy-2020 aims at making J&K most preferred all-season tourist destination for domestic and foreign tourists in India by 2025, generate employment opportunities for the people, impart training to around 4000 tourist service providers over the next ten years, promote all kind of tourism across the UT, and to promote city wise events and festivals with a pre-defined calendar and promoting the same at national and international level.

In a mega push to promote ecotourism in Jammu and Kashmir, government has approved development of seven new trekking routes in various wildlife protected areas. The night flight has started operating from Srinagar Airport marking the dawn of a new era and indicating improvement in air connectivity to Jammu and Kashmir with the rest of country and other countries. In one of the remarkable initiatives launched by government of J&K, is launch of Jammu And Kashmir Tourist village Network under “Mission Youth” to boost rural tourism. The aim of the initiative is to transform 75 villages of known historical, picturesque, beauty and cultural significance into tourist village. Hospitality tech company OYO on Thursday partnered with the Jammu and Kashmir administration to launch a rural tourism initiative, ‘Crown of Incredible India’, across the Union Territory to give a boost to the distressed tourism industry and turn the youth into start-up entrepreneurs in J&K. Another aim is to promote youth led sustainable tourism, community entrepreneurship and to empower women and youth by offering direct and indirect employment opportunities. All this will help in talking a long step to boost rural economy. A provision for multitude of benefits has been there in J&K tourist village network scheme like Rs 10 lakh for infrastructure, camping material and equipment, home stays etc. Upto Rs 10 lakh for shooting any film or songs by empanelled companies, and upto Rs 2 lakh to local groups for shooting songs etc.

Moreover, river festivals on the lines of Ganga festival are organized to create awareness among the general public regarding cleanliness and preservation of rivers in Jammu and Kashmir. Further at the global level, Jammu and Kashmir tourism organized an outreach meet with the stakeholders of the Middle East and adjoining Countries. The aim has been to attract tourists from the Middle East to explore the natural beauty, cuisine, art, culture and other products offered by J&K. Jammu and Kashmir government launched new film policy to boost tourism and investment in the union territory. The policy envisaged the setting up of Jammu and Kashmir film development council (JKFDC).

The Department of Tourism, J&K is the main developmental, promotional and regulatory arm of the J&K Government. Its main role comprises of overall planning and execution of schemes for the development, up-gradation and improvement of the tourism infrastructure. Jammu and Kashmir government has decided to develop 5 tourist villages within Dal Lake in Srinagar. These villages are Kachri Mohalla, Sofi Mohalla, Tinda Mohallah, Akhoon Mohalla, and Vegetable market. These villages will have all basic facilities for inhabitants as well as tourists and local visitors. They will also provide home stay facilities to tourists. Support to the private sector industry in the form of incentives for settings up various tourist facilities as well as for promotion and marketing of their products and services. Promotion and marketing of various tourist destinations and products of the regulation of the travel-trade by enforcement of provisions of J&K Registration of Tourist Trade Act (1978/82).

The Department of Tourism has Tourist Offices in all the tourist resorts of J & K. In addition, there are 6 promotional offices outside the J&K, one each at New Delhi, Mumbai, Ahmedabad, Hyderabad, Chennai and Kolkata. Also, there is one provincial Director of Tourism each for Jammu and Kashmir Divisions. The Department also has Engineering Division under its control for the implementation and execution of various schemes for formulating and monitoring the plan schemes, the Department has a Planning Wing and for overall marketing and promotion, the Department has a Publicity Wing.

The commercial activities in the tourism sector from the Government side are looked after by a public sector corporation know as the Jammu and Kashmir Tourism Development Corporation (J&K TDC). It operates and manages Government accommodation in Tourist Centers at Srinagar and Jammu, and the Tourist Complexes, Hotels and Tourist bungalows in various resorts. The Corporation also runs a Travel Division, which organizes package tours to various parts of the State and also arranges transport facilities for the tourists.

Tourism should be shifted from being a seasonal commotion to all year around activity. Proper tourism marketing of each season can increase the tourist activity manifold. Development of a strong network among government and various agencies, which would work towards remarketing Kashmir tourism on modern basis. Identifying new tourist spots will go a long way in enhancing tourism potential of the valley. Jammu and Kashmir tourism needs enough measures to provide proper security to tourists so that a sense of safeness will be felt by the tourists. Tourism is the life line of Jammu and Kashmir and all possible efforts need to be undertaken for retaining, maintaining and sustaining it. Tourism can play an effective role in integrating the entire universe. Tourism opens up new window for resources, both investment generation and revenue generation leading to employment generation as well as socioeconomic development of the local populace.

Finally, Kashmir is an area with great tourism potential & is a leading edge of development. Kashmir is considered as a most elite destination in the world. Tourism is the main industry in the state. It is regarded as multi-segmented industry therefore, provides different types of jobs like hotel managers, guides, travel agents and others. The enchanting geographical landscape & range of ecosystems leaves a lasting impression on the tourists in Kashmir.

There is a need to build more facilities and to work on some flaws. Tourists around the world love to visit the UT because the valley is blessed with the beauty of nature. The UT should focus towards the infrastructure development so that more and more tourists visit every year. Rural and Border tourism growth should be one of the Tourism Department’s priorities, and the government should work on improving the rural sector’s overall infrastructure. Tourism Department should encourage local vloggers, bloggers, and authors to write more about the region’s unknown places.

This may be done by creating a welcoming atmosphere and upgrading the different amenities. For the economic growth to be more successful, the government must implement more liberal policies, which will lead to more jobs for its youth and a better quality of life for its citizens.

(The Author is a regular writer for this newspaper and can be reached at [email protected]

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Home » Slogans » Catchy Slogans » List of 101 Creative Tourism Catchy Slogans and Taglines

List of 101 Creative Tourism Catchy Slogans and Taglines

We have gathered a list of some of the catchiest tourism slogans and taglines that shine brightly within the industry. These remarkable slogans are followed by the Greatest Travel Agency Names of All-Time and a special post on How to Write a Catchy Slogan that Brings in More Customers .

A Destination for the New Millennium.

A different light.

A new point of view.

A signature of excellence.

A tradition of excellence.

A whole world on a single island.

A world within. A state apart.

Adventures In Living.

Awaken To A Different World.

Beautiful one day, perfect the next.

Beauty Amplified.

Best under the Australian sky.

Better prices. Exceptional people.

Beyond Words.

Big agency deals. Small agency feel.

Big Country.

Come to Life.

Creative Holidays. Create your kind of holiday.

Discover a different world…

Dream. Explore. Discover.

Dreams for all seasons.

Eat, drink, and be happy. Ride the rails!

Endless Discoveries.

Enjoy the freedom!

Enjoy the show.

Escape completely.

Eternally Yours.

Even better this year.

Every day is different.

Everything else is in the shade.

Exclusive holidays for the single traveler.

Experience the uncommon element.

Experience Variety.

Explore Minnesota.

Exploring the world in comfort.

Fields of Opportunities.

Forever West.

Georgia on my mind.

Get natural.

God’s own country.

Great Faces. Great Places.

Great journeys – fascinating places.

Happiness on Earth.

Honest To Goodness Indiana.

I (Heart) NY.

Inspiring destinations within your reach.

It’s a real pleasure.

It’s all here.

It’s Like A Whole Other Country

It’s more fun in the Philippines.

Journey at its luxurious best.

Journeys as great as the destinations.

Just a Smile Away.

Let us show you the world!

Let your soul and spirit fly.

Life Elevated.

Live Free & _________.

Live your myth in Greece.

Made in Tennessee.

Manly. Seven Miles from Sydney, a Thousand Miles from Care…

Mile after magnificent mile.

More than the usual.

Must be the sunshine.

New Mexico True.

Oceans of experience.

One aim, excellence.

Pick Your Passion.

Positively Transforming.

Rail trips to here, there and everywhere!

Relax… You’re with us! We make it simple.

Relaxed, friendly and informal.

State of Independence.

Still Revolutionary.

Sweet Home Alabama

Take me to the top.

The best way to see America!

The Grand Canyon State.

The Heartland of the Baltic.

The Island for All Seasons.

The Island of Memories…

The Land that Sings.

The Mediterranean as it once was.

The Natural State.

The value of experience.

There is no place like Kansas.

There’s no place like it.

There’s only one.

Too much fun for just one day.

Travel with a clear conscience.

Ultimate in Diversity.

Unbridled Spirit.

Unforgettable rail journeys.

Virginia is for lovers.

We live it. You’ll love it.

We Love Dreamers.

Where family fun begins.

You’ll love where we take you.

You’ve arrived.

Your world. Your way.

Greatest Travel Agency Names of All-Time Captivating Journeys Destination Vacation Trailfinders Vacations to Go Pack & Go See All of the Greatest Travel Agency Names of All-Time

Go here to see some more slogan examples and find out the perfect slogan formula for creating a catchy slogan that brings in more customers.

The below infographic takes a look at the tourism industry and top destinations promoting by social media. Today’s travelers predominantly connect by social media where resorts and major destinations can engage travelers to encourage travel.

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Greater Kashmir

Encourage EcoTourism in J&K

Blessed with natural scenic beauty, jammu and kashmir has emerged as one of the major tourist places. pre-1947, j&k was the favorite haunt of rulers….

ARIF SHAFI WANI

Blessed with natural scenic beauty, Jammu and Kashmir has emerged as one of the major tourist places.

Pre-1947, J&K was the favorite haunt of rulers including Mughals, Maharajas and even British who used to spend their holidays in its breathtaking destinations. Visitors from Europe were spellbound by Kashmir’s natural beauty.

They were instrumental in developing houseboats and adventure sports on professional lines. The Emporium building along The Bund was originally a British Residency.

The stretch from The Bund to Shivpora was known as European Quarters as it used to bustle with the British. It is said that a British Colonel living in a houseboat near the Bund introduced water sports in the river.

Decades passed and gradually J&K made its place on the global tourism map. Visitors were impressed by the natural beauty and importantly hospitality of people of J&K.

Hill stations like Pahalgam, Gulmarg, Sonamarg and Yousmarg, in Kashmir became world famous for snow-capped mountains, lush meadows and gushing streams.

Tourist places like Mughal Gardens, Tulip Garden, Dal Lake, Doodhpathri, Achabal, Sanasar, Mansar and Patnitop also are in the must-see itinerary of visitors. Official date states that 1.88 crore visitors including pilgrims came to J&K in 2022. Of this 26.73 lakh tourists visited Kashmir which is more than double the previous highest of 12.99 lakh in the year 2016.

Union Minister for Tourism G Kishan Reddy recently said that it is expected that there will be 20 million tourist arrivals including foreigners to J&K this year. 

In view of increasing rush of tourists, there is a need to promote lesser known tourist destinations in J&K. It is a welcome step that the Government has started the process to promote 75 off-beat tourist destinations. This will lessen the burden on most frequently visited tourism destinations in the union territory.

J&K is dotted with religious, heritage and cultural sites and these should be included in the tourist itinerary. Improving facilities for tourists is important to make their stay comfortable. But care has to be taken not to disturb environs of these offbeat eco-fragile tourist destinations. There is a need to promote sustainable tourism.

We have an example of the famous ski-resort Gulmarg in north Kashmir, which is witnessing a huge rush of tourists far above its carrying capacity. This can have serious ramifications on wildlife including bears and snow leopards besides hundreds of plant species and avifauna in the ski-resort.

We have seen the ski-restore has been witnessing frequent avalanches for the last several years. Experts blame increased footfall of tourists exceeding carrying capacity for affecting snow cover, triggering rise in temperature which results in avalanches.

Environmentalists warn that if the carrying capacity of eco-fragile areas is disturbed, damage will be irreparable. Subsequently it results in disasters like flash floods, water shortage and massive waste generation. Eco-tourism has emerged as one of the most important sectors of the international tourism industry.

This form of sustainable tourism has assumed importance as it encourages people to learn and conserve diverse landscapes, wildlife and cultures. Many places in the world are thriving due to the promotion of Eco-tourism. Dotted with rainforests, beaches, volcanoes and mountains, Costa Rica is one of the preferred eco-tourism destinations.

Kenya is billed as one of the best eco-tourism sites in Africa. Authorities created an organisation called ‘Ecotourism Kenya’. Their work involves promoting sustainable tourism that will conserve Kenya’s natural environment and improve the livelihoods of local communities.

Home to 54 national parks, over one million tourists every year visit Kenya. This has led the government to stop illegal poaching, ban single-use plastics and plastic bags while promoting sustainable tourism.

Being an eco-tourist destination for the past 33 years, Bhutan has been charging visitors a daily Sustainable Development Fee. Originally $65/day, the fee has now jumped to $200/day.

The money is used on eco-projects including offsetting Bhutan’s carbon footprint from tourism, supporting community education, organic farming and upskilling workers in the tourism industry. In 2017, Bhutan became the first carbon-negative country.

Having unique landscape, cultural diversity and heritage value, J&K can become one of the leaders of Eco-Tourism. It has natural places, lush green forests, springs, rivers, lakes, wetlands, pleasant weather, and diversity of culture. Kashmir has immense potential for golf and adventure tourism.

The sprawling Royal Springs Golf Course (RSGC) on the banks of Dal Lake has won praise world over for its unique topography. It was designed by Robert Trent Jones Jr, a well-known American golf course designer, in 2001.

G20 delegates from various countries were left spellbound recently by the 300-acre RSGC comprising greens, rolling hills, forest, ponds, wilderness and marsh amid backdrop of Zabarwan mountain draped by thick conifer cover.

Health and wellness tourism can also be started in J&K. We can also promote trekking on an international scale but in a regulated manner. But visit near glaciers must be restricted.

The Government has selected 300 destinations for promoting film tourism in J&K this year. Bollywood is resuming its date with the natural beauty of Kashmir. Songs in the backdrop of the waters of Dal lake, scenic landscapes of Pahalgam and Gulmarg have been appreciated.

Secretary Tourism, Syed Abid Rasheed, who is spearheading J&K’s tourism promotion, believes that there are many destinations much better than European destinations in the UT. “Film tourism will be promoted in a major way so that many untouched destinations are explored.”

People are fascinated to see scenic places of J&K,that is why filmmakers are fascinated to make its forests, lakes and landscapes part of their film. The Gurez area in Bandipora district is fast emerging as a tourist destination. Government must ensure to promote Gurez and other similar far-off places as eco-tourism destinations.

Instead of concrete structures, tented tourist villages can be set-up. Existing traditional houses can be converted into homestays for tourists in picturesque Gurez of Bangus valleys. This way, tourists can enjoy scenic beauty of these offbeat destinations but also experience rich culture and heritage.

Tourists, especially foreigners, love to stay close to nature. Lieutenant Governor of J&K Manoj Sinha has been making all efforts to promote the Union Territory as a preferred eco tourist destination. Home-stays and tented accommodations are becoming popular among domestic and foreign tourists as well as backpackers. “J&K UT government is making efforts to promote tent stay at scenic locations that will deliver rapid growth to the tourism industry,” the LG had stated.

The LG last year launched 75 Home-Stays in Rural areas to commemorate ‘Azadi ka Amrit Mahotsav’ in partnership with JLRLM and OYO Group under project ‘Crown of Incredible India’.

“The launch of Tourist Village Network, in which Mission Youth has selected 75 such villages under both the Jammu, and Kashmir divisions, known for their unique landscape, cultural diversity and heritage value will go a long way in expanding the tourism ecosystem to rural areas of UT,” the LG had stated.

Tourism sector is one of the main drivers of the economy of J&K. We have to understand that tourism will sustain only if nature sustains. Eco-tourism can facilitate tourists to experience nature as well as culture prevailing in natural areas without damaging the environment.

J&K Government and stakeholders need to encourage Eco-tourism activities as the UT is one of the environmentally fragile zones prone to natural disasters. Sustainable tourism will empower us economically and ecologically.

Author is Executive Editor, Greater Kashmir

DISCLAIMER: The views and opinions expressed in this article are the personal opinions of the author.

The facts, analysis, assumptions and perspective appearing in the article do not reflect the views of GK.

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1.62 crore tourists visited J&K since Jan 2022, highest in 75 years: Govt

The directorate of information & public relations (dipr) of the j&k government said the tourist footfall in the union territory this year is the highest since india's independence..

Around 1.62 crore tourists have visited Jammu and Kashmir since January 2022, the union territory government said on Thursday. The directorate of information & public relations (DIPR) of the J&K government said the tourist footfall in the Union territory this year is the highest since India's independence, reported news agency ANI.

The figures were released a day after Union home minister Amit Shah said the region that was a terrorist hotspot earlier has now become a tourist hotspot due to the policies of the Modi government.

Shah said, "under the rule of three families, only ₹ 15,000 crore investment came in Jammu and Kashmir in 70 years, but under the leadership of Prime Minister Modi, an investment of Rs. 56,000 crore has come in just three years."

"Earlier the region was a terrorist hotspot but now it has become a tourist hotspot. Earlier, a maximum of six lakh tourists used to visit the Kashmir Valley every year, whereas this year alone till now, 22 lakh tourists have visited the region, giving employment to thousands of youth, and this process will be further strengthened," he said.

Shah was on a three-day visit to the Jammu and Kashmir which concluded Wednesday. He inaugurated and laid the foundation stone of 240 development projects of about ₹ 2,000 crore in Srinagar. Before addressing a gathering in Baramulla, the home minister also had his bullet proof glass removed, a gesture he had previously made in October 2021 as he was addressing a rally in Srinagar.

The Union minister juxtaposed two political models that operate in Kashmir, drawing a difference between the “Gupkar model” and that of the Prime Minister Narendra Modi led BJP. He said that Prime Minister Modi had taken the region’s politics down to the “panches, sarpanches, BDC and DDC’s” from being the sole preserve of the “families that ruled Kashmir.”

(With ANI inputs)

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• Jammu & Kashmir records 1.62 crore tourists in 2022, highest in 75 years

• Published On Oct 27, 2022 at 09:00 AM IST

Tourism improves in J&K after Article 370 abrogation says, expert

For over three decades, Srinagar lay at the epicentre of the increasingly bloody Kashmir insurgency but after the Central government’s move, signing up for a “terrorist group” is no longer deemed the only option for those living in the Valley, as per reports.

• Updated On Oct 27, 2022 at 09:00 AM IST

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J&K Tourism Tagline

Indian Union Territories With Their Tourism Taglines

India is one of the oldest civilizations in the world with a kaleidoscopic variety and rich cultural heritage. It has achieved all-around socio-economic progress since Independence. As the 7th largest country in the world, India stands apart from the rest of Asia, marked off as it is by mountains and the sea, which give the …

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Saturday, February 22, 2014

77 terrific town slogans.

• Gettysburg, South Dakota: Where the battle wasn’t
• Hooker, Oklahoma: It’s a location, not a vocation
• Jewell, Iowa: A gem in a friendly setting
• Livonia, New York: Some bigger, none better
• Peculiar, Missouri: Where the odds are with you
• Spring Lake, Michigan: Where nature smiles for seven miles
• Drumright, Oklahoma: Town of oil repute
• Boswell, Indiana: Hub of the universe
• San Andreas, California: It’s not our fault
• Readlyn, Iowa: 857 friendly people & one old GRUMP
• Forest Junction, Wisconsin: You can get there from here
• Moscow, Maine: Best town by a dam site
• Garden City, Missouri: A touch of heaven on Highway Seven
• Eaton Rapids, Michigan: Welcome to the only Eaton Rapids on Earth
• Linesville, Pennsylvania: Where the ducks walk on the fish
• Union Springs, Alabama: Serendipity center of the South
• Rockwell City, Iowa: The golden buckle on the Corn Belt
• Apex, North Carolina: The peak of good living
• Manhattan, Kansas: The Little Apple
• Walla Walla, Washington: The city so nice they named it twice
• Paradise, California: It’s all the name implies
• Melbourne, Iowa: Right on top, not down under
• Newton Falls, Ohio: The town with zip
• Freeland, Pennsylvania: The most happening place on Earth
• Gretna, Virginia: Ain’t no big thing, but we’re growing!
• Hereford, Texas: Town without a toothache
• Littleton, New Hampshire: A notch above
• Morrison, Colorado: The nearest faraway place
• Gravity, Iowa: We’re down to earth
• Leavenworth, Kansas: How about doin’ some ‘time’ in Leavenworth
• Boardman, Oregon: On the river and on the way
• Hico, Texas: Where everybody is somebody
• Wakefield, Kansas: It’ll take you by surprise!
• Beaver Dam, Wisconsin: Make yourself at home
• Buckley, Washington: Below the snow, above the fog
• Bushnell, South Dakota: It’s not the end of the Earth, but you can see it from here
• Swanton, Nebraska: Dear hearts and gentle people
• Hampton, Virginia: First from the sea, first to the stars
• Show Low, Arizona: Named for the turn of a card
• Phoenix, Oregon: The other Phoenix
• Blue Earth, Minnesota: Earth so rich, the city grows
• Beaman, Iowa: You’re not dreamin’, you’re in Beaman
• Andover, Kansas: Where the people are warm, even when the weather isn’t
• Knox, Indiana: Where opportunity knocks
• Gas, Kansas: Don’t pass Gas, stop and enjoy it
• Eastland, Texas: Where the Wild meets the West
• Delmar, Maryland: The little town too big for one state
• Broadview Heights, Ohio: The highest of the heights
• Algoma, Wisconsin: Warm welcomes, cool breezes and hot fishing
• Britt, Iowa: Founded by rail, sustained by the plow
• Lodi, California: Livable, lovable Lodi
• Hershey, Pennsylvania: The sweetest place on Earth
• Happy, Texas: The town without a frown
• Weed, California: Weed like to welcome you
• Ormond Beach, Florida: The birthplace of speed
• Lowry City, Missouri: Where the Ozarks meet the Plains
• Glenpool, Oklahoma: The town that made Tulsa famous
• Addison, Texas: Where Dallas goes for fun
• Poniatowski, Wisconsin: Center of the northwestern world
• Cherryfield, Maine: Blueberry Capital of the World
• Tombstone, Arizona: The town too tough to die
• Claxton, Georgia: Fruitcake capital of the world
• Dodge City, Kansas: The wickedest little city in America
• St. George, Utah: Where the summer sun spends the winter
• Eustis, Florida: The city of bright tomorrows
• Lufkin, Texas: See the forest for the trees
• Cairo, Illinois: Where northern enterprise meets southern hospitality
• Anita, Iowa: A whale of a town
• Harrison, Michigan: Twenty lakes in twenty minutes
• Janesville, Wisconsin: Wisconsin’s Park Place
• Riverside, Iowa: Where the Trek begins
• Coachella, California: City of eternal sunshine
• Hyder, Alaska: Friendliest ghost town in Alaska
• Whittemore, Iowa: Cares more, shares more
• St. Louis, Michigan: Middle of the mitten
• Burkeville, Virginia: The little town that could
• Madisonville, Kentucky: The best town on Earth

Very cute! Thanks for the laughs.

What to see in Moscow

Red Square, the Kremlin, Saint Basil's Cathedral... Discover the most important monuments , churches, parks and palaces in Moscow: what, where, when and how to visit them!

Kremlin The Kremlin - a historical fortified citadel - is at the heart of Moscow and is one of Russia's most emblematic sights.

Red Square Known for its striking buildings - as large as they are elegant - Red Square is the heart and soul not just of Moscow but of Russia as a whole.

Pushkin Museum Moscow's Pushkin State Museum of Fine Art is one of the most important in Russia. Its huge collection ranges from paintings to archaeological objects.

Saint Basil's Cathedral St Basil's Cathedral is the symbol of Moscow. Its iconic brightly coloured, exquisitely carved architecture is the stuff of fairytales.

Tretyakov Gallery Founded by a Muscovite merchant in the mid 19th century, the State Tretyakov Gallery is one of the largest collections of Russian fine art in the world.

Kazan Cathedral A small but perfectly formed Orthodox church on Red Square, Kazan Cathedral radiates charm from its fairytale architecture.

All-Russia Exhibition Centre Built in 1939, the All-Russia Exhibition Centre, or VDNKh, is a leisure park designed to showcase the socialist economy and lifestyle.

Museum of Cosmonautics Moscow's Cosmonautics Museum is dedicated to showcasing the important role Russia played in the space race during the 20th century.

Cathedral of Christ the Saviour The Cathedral of Christ the Saviour in Moscow is a majestic Orthodox church with a legendary history full of stories.

GUM Galleries Located in the mythical Red Square, the GUM department store is the most important shopping centre in Moscow and throughout Russia.

Monuments and tourist attractions

Bolshoi Theatre Built in 1825, the mythical Bolshoi Theatre is Russia's best-known ballet and opera house and one of the most important in the world.

Novodevichy Convent Founded in 1524, the Novodevichy Convent remains a functioning monastery. In the past, it housed many women of the Russian nobility.

Ostankino Tower Moscow's Ostankino Tower is a TV and radio tower with an observation deck that for years was the tallest building in the world.

Bunker 42 Built as a command post for the Soviet Union's nuclear forces, Bunker 42 displays one of the USSR's best-kept secrets.

Lenin's Mausoleum Built during the Soviet era, Lenin's Mausoleum is a monument located in Red Square showing Lenin's embalmed body.

Spasskaya Tower Spasskaya Tower is the tallest and most striking tower in the Kremlin in Moscow. Its enormous clock marks the official time of the city.

Peter the Great Statue Loved by some and hated by others, the statue of Peter the Great is one of Moscow's most controversial monuments and one of the world's tallest statues.

Tverskaya Street Lively throughout the day and night, Tverskaya Street is Moscow's most emblematic avenue and one of the city's most popular shopping areas.

Victory Park Created as an important outdoor monument, Moscow's Victory Park pays tribute to the triumph of the Soviet people in the Great Patriotic War.

State Historical Museum Housed in one of the main buildings on Red Square, the State Historical Museum in Moscow was opened in 1872 to showcase Russian history.

Kremlin Armoury The Kremlin Armoury is one of the oldest museums in Moscow, home to priceless treasures, weapons and armours from Russian history.

Museum of the Great Patriotic War The Museum of the Great Patriotic War, located in Victory Park, is a history museum showcasing Russia's participation in World War II.

Must-see attractions in Moscow

The Armoury dates to 1511, when it was founded under Vasily III to manufacture and store weapons, imperial arms and regalia for the royal court. Later it…

Pushkin Museum of Fine Arts

Arbat & Khamovniki

This is Moscow’s premier foreign-art museum, split over three branches and showing off a broad selection of European works, including masterpieces from…

St Basil's Cathedral

At the southern end of Red Square stands the icon of Russia: St Basil’s Cathedral. This crazy confusion of colours, patterns and shapes is the culmination…

Moscow Kremlin

The apex of Russian political power and once the centre of the Orthodox Church, the Kremlin is the kernel of not only Moscow, but of the whole country…

Lenin's Mausoleum

Although Vladimir Ilych requested that he be buried beside his mum in St Petersburg, he still lies in state at the foot of the Kremlin wall, receiving…

Zamoskvorechie

Moscow's main city escape isn't your conventional expanse of nature preserved inside an urban jungle. It's not a fun fair either, though it used to be one…

Immediately outside the Kremlin’s northeastern wall is the celebrated Red Square, the 400m-by-150m area of cobblestones that is at the very heart of…

State Tretyakov Gallery Main Branch

The exotic boyar (high-ranking noble) castle on a little lane in Zamoskvorechie contains the main branch of the State Tretyakov Gallery, housing the world…

Hermitage Gardens

All the things that have improved Moscow parks no end in recent years fill this small, charming garden to the brim. Today, it is possibly the most…

Garage Museum of Contemporary Art

The brainchild of Moscow art fairy Darya Zhukova, Garage is one of the capital's hottest modern-art venues. In 2015, the museum moved to spectacular new…

19th & 20th Century Art Gallery

This branch of the Pushkin Museum of Fine Arts contains a famed assemblage of French Impressionist works, based on the collections of two well-known…

Novodevichy Convent

The Novodevichy Convent was founded in 1524 to celebrate the taking of Smolensk from Lithuania, an important step in Moscow’s conquest of the old Kyivan…

Cathedral of Christ the Saviour

This opulent and grandiose cathedral was completed in 1997 – just in time to celebrate Moscow's 850th birthday. The cathedral’s sheer size and splendour…

Mikhail Bulgakov Museum

Author of The Master and Margarita and Heart of a Dog, Mikhail Bulgakov was a Soviet-era novelist who was labelled a counter-revolutionary and censored…

Moscow Planetarium

The planetarium has become one of the biggest and brightest stars on the Moscow museum circuit, now incorporating all kinds of high-tech gadgetry,…

Park Pobedy

The Great Patriotic War – as WWII is known in Russia – was a momentous event that is still vivid in the hearts, minds and memories of many Russian…

Winzavod Center for Contemporary Art

Meshchansky & Basmanny

Formerly a wine-bottling factory, this facility was converted into exhibit and studio space for Moscow artists in 2007. The post-industrial complex is now…

Assumption Cathedral

On the northern side of Sobornaya pl, with five golden helmet domes and four semicircular gables, the Assumption Cathedral is the focal church of pre…

Kolomenskoe Museum-Reserve

Set amidst 4 sq km of picturesque parkland, on a bluff above a bend in the Moscow River, Kolomenskoe is an ancient royal country seat and a Unesco World…

Art Muzeon & Krymskaya Naberezhnaya

Moscow's answer to London's South Bank, Krymskaya Nab (Crimea Embankment) features wave-shaped street architecture with Scandinavian-style wooden elements…

Tsaritsyno Palace

On a wooded hill in far southeast Moscow, Tsaritsyno Palace is a modern-day manifestation of the exotic summer home that Catherine the Great began in 1775…

Jewish Museum & Centre of Tolerance

Occupying a heritage garage, purpose-built to house a fleet of Leyland double-deckers that plied Moscow's streets in the 1920s, this vast museum, filled…

Museum of Soviet Arcade Machines

Growing up in 1980s USSR was a peculiar, but not necessarily entirely bleak experience. Here is an example – a collection containing dozens of mostly…

Ascension Church

Overlooking the river, the Ascension Church, sometimes called the ‘white column’, is Kolomenskoe Museum-Reserve's loveliest structure. Built between 1530…

New Tretyakov Gallery

Moscow's premier venue for 20th-century Russian art, this branch of the Tretyakov Gallery has much more than the typical socialist-realist images of…

Central Museum of the Armed Forces

Covering the history of the Soviet and Russian military since 1917, this massive museum occupies 24 halls plus open-air exhibits. Over 800,000 military…

Palaces for workers! There is no better place to see this Soviet slogan put into practice than at VDNKh, which stands for Exhibition of Achievements of…

Archangel Cathedral

The Archangel Cathedral at the southeastern corner of Sobornaya pl was for centuries the coronation, wedding and burial church of tsars. It was built by…

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Election latest: Sunak questioned on 'nightmare' poll - as Tories employ 'risky' strategy

Rishi Sunak has been speaking from the G7 summit in Italy, where he says the world today is "more dangerous than it has been for decades". Meanwhile, Nigel Farage has demanded to be included in a leaders' event after a poll put Reform ahead of the Tories.

Friday 14 June 2024 20:37, UK

• General Election 2024

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• Catch up on events from the campaign trail in our evening bulletin
• Sunak faces questions on 'nightmare' poll for Tories
• Farage demands to be included in leaders' event after poll puts Reform ahead of Tories
• He claims Reform UK could win over six million votes
• Rob Powell: Risky Tory strategy could suppress turnout for them
• Tory claims on Labour 'secret' tax rise plans unpacked
• Listen to the Electoral Dysfunction podcast  as you scroll and  tap here  to follow wherever you get your podcasts
• Live reporting by Katie Williams

Election essentials

• Check parties' manifesto pledges:  Conservatives | Greens | Labour | Lib Dems | Plaid Cymru
• Trackers:  Who's leading polls? | Is PM keeping promises?
• Campaign Heritage:  Memorable moments from elections gone by
• Follow Sky's politics podcasts:  Electoral Dysfunction | Politics At Jack And Sam's
• Read more:  Who is standing down? | Key seats to watch | How to register to vote | What counts as voter ID? | Check if your constituency is changing | Your essential guide to election lingo | Sky's election night plans

Thanks for joining us on another packed day in the election campaign.

Nigel Farage said he could be the official "voice of opposition" to Labour after a poll showed Reform UK pulling slightly ahead of the Conservatives - and said his party could get more than six million votes.

He also demanded to be involved in a leaders' general election event next week.

At the G7 summit in Italy, Rishi Sunak brushed off the YouGov poll result and said a vote for Reform would "give a blank cheque to Labour".

Elsewhere, the parliamentary watchdog said it was "satisfied" that Scottish Conservatives leader Douglas Ross didn't break expenses rules after "reviewing" media reports that he claimed for journeys to his job as a football assistant referee.

And our political editor Beth Rigby  lifted the lid on what it was like to prepare, execute (and almost miss) Sky News' big leaders event on Wednesday night.

We are are now pausing coverage for the evening. Join us on the campaign trail again in the morning. Goodnight!

Asked if he'll be voting Tory on 4 July, former justice secretary David Gauke says he is "considering his options".

He says it wouldn't benefit the country to have a "massive" Labour majority.

He adds that he'd be "minded" to vote Conservative if the candidate near him was "someone who would stand up to Nigel Farage" and stop the Tories from becoming a "fully fledged obvious party of the right".

"But... I think there is going to be a big battle in the Conservative Party at the end of this process, as to whether they open the door to Nigel Farage," he says.

Earlier today we sat down with  David Gauke , who previously served as justice secretary under Theresa May.

Asked how the Conservative election campaign is going, Mr Gauke said "it's not going at all" if the polls are anything to go by.

He said the plan would have been to "substantially" reduce Labour's lead over the past few weeks - but added "there's no sign of that".

Mr Gauke pointed to "difficulty" over Rishi Sunak's D-Day disaster, but he also said the party's plan to "squeeze the support of Reform hasn't worked".

Questioned about the YouGov poll which shows Reform edging ahead of the Tories, the former politician said there's "real concern about the future of centre right politics as a consequence of the rise of Nigel Farage".

He said the rise of Reform will "help Labour win a bigger majority".

But he added that it'll also pile pressure on the Conservatives "in a way that... [it's] bad news for the country if what we end up with in British politics is a Labour Party versus essentially a populist party of the right that jettisons any attempt to be a mainstream centre right party".

Conservatives 'not deserving of public trust'

Mr Gauke said the "problems" the Tories are facing are a "consequence of moving... essentially to the right of the party in choosing Boris Johnson and then... Liz Truss".

He said the party is "neither competent nor deserving of the trust of the British public".

He added that Mr Sunak is partly a "victim of the circumstances he has inherited".

Alison McGovern is next questioned on a recent comment by economists that Labour and the Conservatives are involved in a "conspiracy of silence" with people over the state of public finances.

The shadow employment minister says it's "helpful" for parties' plans to be "scrutinised" - but suggests the comment by the Institute for Fiscal Studies is based on "what would happen if we don't get that growth in our economy".

She says Labour has a "broader plan for growth" which will be supported by investing in public services.

Asked how Labour can be trusted in the face of the IFS's analysis, Ms McGovern says: "I welcome the scrutiny, but I would say we've got a plan that is both setting out immediate first steps and also a longer term mission to change our economy and make it more sustainable.

"It's the combination of those two things that will make sure we don't have any return to austerity," she says.

Next up is shadow employment minister Alison McGovern, who is discussing the plans for mental health which Labour has been campaigning on today.

Ms McGovern says people have had a "really hard time" in recent years and mental health support needs to be expanded.

She says it isn't just about having sufficient public services, but is about Labour's plan for growth as well, noting that too many people are unable to work or "do the kind of work that they really want to".

"That's holding back our economy too," she says.

Host Ali Fortescue puts to the shadow minister that Labour is pinning a lot of its hopes on economic growth - and asks what will happen if it's not achieved. 

Ms McGovern says the country has seen over the past 14 years of Conservative rule "what can happen if the economy doesn't grow". 

But pressed on what Labour's plans are, she says the party has set out where it can "bring money in reasonably" through "tax that should be collected" - and has laid out where it can invest in public services.

"We've got a plan for growth that will help our economy move on," she says.

We're bringing you more from Rishi Sunak's news conference at the G7 summit now, as the PM is being asked about yesterday's YouGov poll. 

The poll - described by our political correspondent Rob Powell as a "nightmare" for the Tories - put Reform ahead of the Conservatives for the first time. 

Asked why Tory voters appear to be turning to Reform, Mr Sunak says: "I think we're only halfway through this campaign and the Conservative Party and me are going to fight for every single vote until the last day.

"And you know, what you saw this week was actually an important moment in the campaign because the only poll that matters is the one on July 4.

"What you did see this week is the two leading parties put out their manifestos for the future of our country, and there's a very clear choice."

He adds that if the poll were replicated on election day, this would be "handing a blank cheque to Keir Starmer to increase people's taxes on their home, their car, their job, their pension, their house, that's what it will do". 

"So I'm going to continue fighting very hard to make sure everyone understands the choice that's ahead of them," he says.

First up on the Politics Hub show is former deputy prime minister Lord Heseltine.

Asked how he thinks the election campaign is going for the Conservatives, he first says the party has presided over an "extraordinarily difficult period of economic history".

He says the Tories have done some "very remarkable and impressive things" but concedes that people now feel "frustrated" and want "change".

"The real judgement you've got to make in this election is what do you mean by change?" he says.

Lord Heseltine says the "issue at the heart of the election" is "people".

He points to Nigel Farage as someone he believes is "prepared to exploit that human anxiety about anyone who's different".

"You can whip up all sorts of horrendous emotions... that's what Nigel Farage is a past master at doing. The only consequence of what he is doing is that you will have a bigger Labour majority," he says.

Tories 'can't fester racism and nationalism'

Lord Heseltine says he would be "horrified" if Mr Farage were to be welcomed into the Conservative Party.

He says that if the Tories were to lose the election, their "return to power will be led from the centre ground".

"Certainly it will not happen by festering those most basic human instincts of racism and and nationalism," he says.

Asked whether he feels heartbroken at what's happened to the party, Lord Heseltine says he can't help but "feel sad" after decades of service.

"This is not the end of the Conservative Party, they will be back," he says.

Speaking on the Politics Hub programme, our correspondent Rob Powell says the Conservatives are facing a "nightmare". 

A YouGov poll yesterday put Reform ahead of the Tories for the first time - something that will have sparked fear among the Conservative ranks. 

Rob says there are caveats that apply: this is just one poll, and parties like Reform tend to do better in polling than voting. 

But he says the Conservatives "started this campaign talking about narrowing the gap with Labour" and "we're now talking about having to leapfrog over Reform to even get to Labour".

The Tories have also started pushing a message about stopping a Labour "super majority". 

While this is a "subtle change", Rob says, he thinks it is a "risky strategy". 

"If you're sending out messages that you might be about to lose, that can suppress turnout," he says.

Rishi Sunak is asked how quickly decisions made by G7 leaders on illegal migration will make a difference to arrivals into the UK.

He's also asked if it's "too late" to deal with the "threat" posed by Reform UK.

Mr Sunak replies that it's the "first time" the summit has had a "dedicated discussion on migration".

"The fact that the G7 is even discussing migration is itself something of note," he says.

The prime minister says leaders have agreed to target illegal gangs and "cooperate and work together" to share intelligence.

He does not respond to the part of the question asking about Reform.

We are halfway through the campaign, and something pretty extraordinary has happened.

Reform are ahead of the Conservatives.

It's just one You Gov poll - others give the Conservatives a bigger lead on Reform.

But it does matter. It matters because it gives Nigel Farage's words weight when he says his party is now the opposition to Labour.

It matters because it comes after the Conservative manifesto - a moment where parties would usually see a poll bounce. 72-pages the PM threw everything at to try to shift the dial.

Number 10 have got to be wondering what leavers are left to pull?

And what comes next matters not just for the outcome of this election, but for the future of the Conservative Party and centre right British politics.

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