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Reinventing travel with technology

Embark on an incremental transformation journey with Technology Transformation: Agility, innovation, and resilience at heart—underpinned by cloud.

• Technology Transformation: A Platform for Business Growth
• Opening the World to 5G Travel Opportunities
• Embark: Travel, Tech and Trust Podcast Series
• The Right Cloud Mindset in Travel
• Case Studies: Travel Technology Solutions

Your first step on the journey to Technology Transformation

It starts with assessing future readiness: Create value by moving five levers of change, including strategy, cloud, sustainability, organization, and talent, in an agile way.

Shorten the timeline from concept to launch

Accelerate innovation, from idea to execution, to bring travelers the products and experiences they want, faster than ever.

Break down siloes across your organization

Free your organization from legacy technologies and processes that get in the way of real-time collaboration and long-term growth.

Collaborate closer with ecosystem partners

The cloud and Technology Transformation can help you connect with airports, customs, online travel agencies and all your partners—seamlessly, in real time.

Transform your organizational culture

Build a future-focused, customer-centric organization that not only empowers employees with innovation—it becomes more attractive to new talent.

Redirect your budget to fuel business growth

Cloud-based tools and processes cut costs on IT infrastructure, allowing you to focus spending on innovation that drives recovery and business growth.

Deliver on your commitment to sustainability

By migrating with a partner committed to sustainability, you can reduce carbon emissions and improve energy efficiency by migrating to the cloud .

Technology Transformation: A platform for business growth

Technology Transformation is the foundation for sustainable innovation in the new era of travel. It is pivotal to help your organization outmaneuver uncertainty and incrementally evolve capabilities and skills in a world of constant change.

Traveler Experience

Rebuild trust with your customers and jumpstart demand for travel by ensuring safe, seamless and innovative traveler experiences.

Intelligent Operations

Better equip your people for the future of travel with more flexible and efficient back-office operations.

Technology Transformation

Create value by moving five levers of change, including strategy, cloud, sustainability, organization, and talent, in an agile way.

Opening the world to 5G travel opportunities

5G is about so much more than speed – it’s about innovating and building experiences like never before. It is opening the door to a world of new opportunities for travel companies.

Enabling fast, intelligent connectivity, 5G is transforming many industries including travel. Airlines, airports, hospitality companies and travelers can reap many benefits from this cutting-edge technology that enables new capabilities and services.

Smart operations are bringing opportunities to boost efficiencies, customer experiences, sustainability, safety and revenues. Travel companies that prepare for and implement 5G will gain a competitive edge and meet their strategic goals.

When the best of technologies and people meet, a world of new opportunities opens up. Are you ready for a more connected and sustainable future?

Embark: Travel, Tech and Trust podcast series

Travel experts break down cloud beyond the technology: How to reinvigorate traveler confidence, build resilience and drive innovation in a post-pandemic world.

Tune in to listen to industry leaders and their stories from Accenture, Marriott International, Melbourne Airport, Radisson, Southwest Business, Tripadvisor, WestJet, and WTTC.

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The right cloud mindset in travel

All travel companies want to recover the bottom line and improve revenues. But only leaders with the right mindset can meet new customer expectations while remaining competitive.

How do we know what’s right? We analyzed successful cloud scalers in other sectors and applied the winning strategies to the travel industry . We also spoke with over 300 hospitality and airline senior executives from different departments to understand what's top of mind for them.

The key lesson is to think before you act: Leaders build a solid foundation for change, using cloud to drive recovery and future growth. They create a culture that supports innovation and empowers employees so they can create memorable experiences. At the same time, they address data security and privacy concerns.

We’ve identified three essential ways to shift from an old mindset to a new one. It begins with closing the disconnect between business and IT. We’ve also designed a roadmap for using cloud to develop new revenue streams.

Are you ready for the future of travel?

Success depends on how you think about it. Read our report “The Right Cloud Mindset in Travel.”

Our unmatched commitment to cloud travel technology services

We offer a full spectrum of cloud services—and with our Cloud First initiative, we are doubling down on our commitment to helping travel companies with moving their businesses to the cloud.

We have over 100,000 dedicated cloud professionals who hold more than 68,000 certifications, ensuring your company takes the right approach the first time to enter the new era of travel.

As the #1 co-innovator with SAP and Oracle (and a leading partner for AWS, Microsoft Azure and Google Cloud), we can fast-track the deployment of your cloud solutions to accelerate your recovery.

Our Cloud First initiative will invest $3 billion into our capabilities to accelerate clients’ digital transformations in the cloud and transform travel companies into Cloud First businesses.

Case studies: Travel technology solutions

Leading travel companies are already underway in their Technology Transformation journey. Their stories show how you can drive growth and reinvent your business in the cloud.

Flight path

A North American Airline takes their call center to the cloud.

Reimagining guest experiences on the high seas

Find out how Carnival is connecting high-touch technology and the human touch to create hyper-relevant experiences for thousands of guests at a time.

Playing a starring role in the 5-star experience

Digitally enabled operations are helping Radisson to lower costs and improve services for franchisees and owners. Read our case study to discover how.

Insights on travel’s Technology Transformation journey

Our experts share insights on how to build seamless, touchless, and effortless travel experiences in the cloud—while reducing costs and increasing your flexibility, speed, and innovation.

The foundation of a new reality in travel

On the cusp of a new era in travel, the companies that prioritize investments in innovation are going to play the biggest part in shaping travel’s future.

Explore the changing realities of travel in our digital travel industry magazine.

The art of AI maturity in travel

While AI is essential to Travel’s future, most travel companies aren’t taking full advantage of it.

Traveling between worlds in the metaverse

The metaverse is transforming travel companies in five ways. Here’s the why, what and how.

Building a data-driven travel company

Leading travel companies are creating new value from data and fast-tracking their return to growth. As a result, they are enjoying major benefits.

Why touchless travel is delayed at the gate

The challenges with today’s travel experience and a playbook by WEF and Accenture to help policymakers and industry leaders reinvigorate travel.

Meet our lead

Anshul Gupta

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10 Most impactful travel technology companies in 2024

1. travelperk.

• Headquarters: Barcelona, Spain
• Other office locations: London, Birmingham, Edinburgh, Berlin, Chicago, Boston, Miami
• Number of employees: 1,200
• Funding: Raised a total of US $513 million

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2. getyourguide.

• Headquarters: Berlin, Germany
• Other office locations: 18 global offices, including Vienna, Bangkok, New York  City, Dubai, and more
• Number of employees: 700+
• Funding: Raised a total of US $878 million over 11 rounds

3. Tripadvisor

• Headquarters: Needham, Massachusetts, United States of America
• Other office locations: 18 global offices, including New York City, London, Milan, Seoul, Sydney, Tokyo, and more 
• Number of employees: 2,845
• Funding: Raised a total of US $303.3 million over 5 rounds

4. Booking.com

• Headquarters: Amsterdam, Netherlands
• Other office locations: Manchester, Tel Aviv, Singapore, New York, Shanghai
• Number of employees: 23,600

5. Hotel Engine

• Headquarters: Denver, Colorado, USA
• Other office locations: Glendale, Colorado
• Number of employees: 500+
• Funding: Raised a total of US $81 million over 2 rounds

6. Lighthouse (formerly OTA Insight)

• Headquarters: London, UK
• Other office locations: Singapore, Ghent, Berlin, London, Dallas, Denver, Sydney
• Funding: Raised a total of US $115 million over 6 rounds
• Headquarters: San Francisco, California, United States of America
• Other office locations: Los Angeles, New York City, Berlin, Paris, and more
• Number of employees: 6,907
• Funding: Raised a total of US $6.4 billion over 30 rounds

8. Blablacar

• Headquarters: Paris, France
• Other office locations: Madrid, Warsaw, Kyiv, São Paulo
• Number of employees: 600
• Funding: Raised a total of US $565 million over 11 rounds

9. Timeshifter

• Headquarters: Water Mill, New York, USA
• Other office locations: Southampton, New York, USA
• Number of employees: 11-20
• Funding: Raised a total of US $4.9 million over 3 rounds
• Other office locations: Prague, Beijing, London, New York
• Number of employees: 300
• Funding: Raised a total of US $480 million over 8 rounds

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The future of tourism: Bridging the labor gap, enhancing customer experience

As travel resumes and builds momentum, it’s becoming clear that tourism is resilient—there is an enduring desire to travel. Against all odds, international tourism rebounded in 2022: visitor numbers to Europe and the Middle East climbed to around 80 percent of 2019 levels, and the Americas recovered about 65 percent of prepandemic visitors 1 “Tourism set to return to pre-pandemic levels in some regions in 2023,” United Nations World Tourism Organization (UNWTO), January 17, 2023. —a number made more significant because it was reached without travelers from China, which had the world’s largest outbound travel market before the pandemic. 2 “ Outlook for China tourism 2023: Light at the end of the tunnel ,” McKinsey, May 9, 2023.

Recovery and growth are likely to continue. According to estimates from the World Tourism Organization (UNWTO) for 2023, international tourist arrivals could reach 80 to 95 percent of prepandemic levels depending on the extent of the economic slowdown, travel recovery in Asia–Pacific, and geopolitical tensions, among other factors. 3 “Tourism set to return to pre-pandemic levels in some regions in 2023,” United Nations World Tourism Organization (UNWTO), January 17, 2023. Similarly, the World Travel & Tourism Council (WTTC) forecasts that by the end of 2023, nearly half of the 185 countries in which the organization conducts research will have either recovered to prepandemic levels or be within 95 percent of full recovery. 4 “Global travel and tourism catapults into 2023 says WTTC,” World Travel & Tourism Council (WTTC), April 26, 2023.

Longer-term forecasts also point to optimism for the decade ahead. Travel and tourism GDP is predicted to grow, on average, at 5.8 percent a year between 2022 and 2032, outpacing the growth of the overall economy at an expected 2.7 percent a year. 5 Travel & Tourism economic impact 2022 , WTTC, August 2022.

So, is it all systems go for travel and tourism? Not really. The industry continues to face a prolonged and widespread labor shortage. After losing 62 million travel and tourism jobs in 2020, labor supply and demand remain out of balance. 6 “WTTC research reveals Travel & Tourism’s slow recovery is hitting jobs and growth worldwide,” World Travel & Tourism Council, October 6, 2021. Today, in the European Union, 11 percent of tourism jobs are likely to go unfilled; in the United States, that figure is 7 percent. 7 Travel & Tourism economic impact 2022 : Staff shortages, WTTC, August 2022.

There has been an exodus of tourism staff, particularly from customer-facing roles, to other sectors, and there is no sign that the industry will be able to bring all these people back. 8 Travel & Tourism economic impact 2022 : Staff shortages, WTTC, August 2022. Hotels, restaurants, cruises, airports, and airlines face staff shortages that can translate into operational, reputational, and financial difficulties. If unaddressed, these shortages may constrain the industry’s growth trajectory.

The current labor shortage may have its roots in factors related to the nature of work in the industry. Chronic workplace challenges, coupled with the effects of COVID-19, have culminated in an industry struggling to rebuild its workforce. Generally, tourism-related jobs are largely informal, partly due to high seasonality and weak regulation. And conditions such as excessively long working hours, low wages, a high turnover rate, and a lack of social protection tend to be most pronounced in an informal economy. Additionally, shift work, night work, and temporary or part-time employment are common in tourism.

The industry may need to revisit some fundamentals to build a far more sustainable future: either make the industry more attractive to talent (and put conditions in place to retain staff for longer periods) or improve products, services, and processes so that they complement existing staffing needs or solve existing pain points.

One solution could be to build a workforce with the mix of digital and interpersonal skills needed to keep up with travelers’ fast-changing requirements. The industry could make the most of available technology to provide customers with a digitally enhanced experience, resolve staff shortages, and improve working conditions.

Would you like to learn more about our Travel, Logistics & Infrastructure Practice ?

Complementing concierges with chatbots.

The pace of technological change has redefined customer expectations. Technology-driven services are often at customers’ fingertips, with no queues or waiting times. By contrast, the airport and airline disruption widely reported in the press over the summer of 2022 points to customers not receiving this same level of digital innovation when traveling.

Imagine the following travel experience: it’s 2035 and you start your long-awaited honeymoon to a tropical island. A virtual tour operator and a destination travel specialist booked your trip for you; you connected via videoconference to make your plans. Your itinerary was chosen with the support of generative AI , which analyzed your preferences, recommended personalized travel packages, and made real-time adjustments based on your feedback.

Before leaving home, you check in online and QR code your luggage. You travel to the airport by self-driving cab. After dropping off your luggage at the self-service counter, you pass through security and the biometric check. You access the premier lounge with the QR code on the airline’s loyalty card and help yourself to a glass of wine and a sandwich. After your flight, a prebooked, self-driving cab takes you to the resort. No need to check in—that was completed online ahead of time (including picking your room and making sure that the hotel’s virtual concierge arranged for red roses and a bottle of champagne to be delivered).

While your luggage is brought to the room by a baggage robot, your personal digital concierge presents the honeymoon itinerary with all the requested bookings. For the romantic dinner on the first night, you order your food via the restaurant app on the table and settle the bill likewise. So far, you’ve had very little human interaction. But at dinner, the sommelier chats with you in person about the wine. The next day, your sightseeing is made easier by the hotel app and digital guide—and you don’t get lost! With the aid of holographic technology, the virtual tour guide brings historical figures to life and takes your sightseeing experience to a whole new level. Then, as arranged, a local citizen meets you and takes you to their home to enjoy a local family dinner. The trip is seamless, there are no holdups or snags.

This scenario features less human interaction than a traditional trip—but it flows smoothly due to the underlying technology. The human interactions that do take place are authentic, meaningful, and add a special touch to the experience. This may be a far-fetched example, but the essence of the scenario is clear: use technology to ease typical travel pain points such as queues, misunderstandings, or misinformation, and elevate the quality of human interaction.

Travel with less human interaction may be considered a disruptive idea, as many travelers rely on and enjoy the human connection, the “service with a smile.” This will always be the case, but perhaps the time is right to think about bringing a digital experience into the mix. The industry may not need to depend exclusively on human beings to serve its customers. Perhaps the future of travel is physical, but digitally enhanced (and with a smile!).

McKinsey Live event: Faces, places, and trends: The state of tourism & hospitality

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Digital solutions are on the rise and can help bridge the labor gap

Digital innovation is improving customer experience across multiple industries. Car-sharing apps have overcome service-counter waiting times and endless paperwork that travelers traditionally had to cope with when renting a car. The same applies to time-consuming hotel check-in, check-out, and payment processes that can annoy weary customers. These pain points can be removed. For instance, in China, the Huazhu Hotels Group installed self-check-in kiosks that enable guests to check in or out in under 30 seconds. 9 “Huazhu Group targets lifestyle market opportunities,” ChinaTravelNews, May 27, 2021.

Technology meets hospitality

In 2019, Alibaba opened its FlyZoo Hotel in Huangzhou, described as a “290-room ultra-modern boutique, where technology meets hospitality.” 1 “Chinese e-commerce giant Alibaba has a hotel run almost entirely by robots that can serve food and fetch toiletries—take a look inside,” Business Insider, October 21, 2019; “FlyZoo Hotel: The hotel of the future or just more technology hype?,” Hotel Technology News, March 2019. The hotel was the first of its kind that instead of relying on traditional check-in and key card processes, allowed guests to manage reservations and make payments entirely from a mobile app, to check-in using self-service kiosks, and enter their rooms using facial-recognition technology.

The hotel is run almost entirely by robots that serve food and fetch toiletries and other sundries as needed. Each guest room has a voice-activated smart assistant to help guests with a variety of tasks, from adjusting the temperature, lights, curtains, and the TV to playing music and answering simple questions about the hotel and surroundings.

The hotel was developed by the company’s online travel platform, Fliggy, in tandem with Alibaba’s AI Labs and Alibaba Cloud technology with the goal of “leveraging cutting-edge tech to help transform the hospitality industry, one that keeps the sector current with the digital era we’re living in,” according to the company.

Adoption of some digitally enhanced services was accelerated during the pandemic in the quest for safer, contactless solutions. During the Winter Olympics in Beijing, a restaurant designed to keep physical contact to a minimum used a track system on the ceiling to deliver meals directly from the kitchen to the table. 10 “This Beijing Winter Games restaurant uses ceiling-based tracks,” Trendhunter, January 26, 2022. Customers around the world have become familiar with restaurants using apps to display menus, take orders, and accept payment, as well as hotels using robots to deliver luggage and room service (see sidebar “Technology meets hospitality”). Similarly, theme parks, cinemas, stadiums, and concert halls are deploying digital solutions such as facial recognition to optimize entrance control. Shanghai Disneyland, for example, offers annual pass holders the option to choose facial recognition to facilitate park entry. 11 “Facial recognition park entry,” Shanghai Disney Resort website.

Automation and digitization can also free up staff from attending to repetitive functions that could be handled more efficiently via an app and instead reserve the human touch for roles where staff can add the most value. For instance, technology can help customer-facing staff to provide a more personalized service. By accessing data analytics, frontline staff can have guests’ details and preferences at their fingertips. A trainee can become an experienced concierge in a short time, with the help of technology.

Apps and in-room tech: Unused market potential

According to Skift Research calculations, total revenue generated by guest apps and in-room technology in 2019 was approximately $293 million, including proprietary apps by hotel brands as well as third-party vendors. 1 “Hotel tech benchmark: Guest-facing technology 2022,” Skift Research, November 2022. The relatively low market penetration rate of this kind of tech points to around $2.4 billion in untapped revenue potential (exhibit).

Even though guest-facing technology is available—the kind that can facilitate contactless interactions and offer travelers convenience and personalized service—the industry is only beginning to explore its potential. A report by Skift Research shows that the hotel industry, in particular, has not tapped into tech’s potential. Only 11 percent of hotels and 25 percent of hotel rooms worldwide are supported by a hotel app or use in-room technology, and only 3 percent of hotels offer keyless entry. 12 “Hotel tech benchmark: Guest-facing technology 2022,” Skift Research, November 2022. Of the five types of technology examined (guest apps and in-room tech; virtual concierge; guest messaging and chatbots; digital check-in and kiosks; and keyless entry), all have relatively low market-penetration rates (see sidebar “Apps and in-room tech: Unused market potential”).

While apps, digitization, and new technology may be the answer to offering better customer experience, there is also the possibility that tourism may face competition from technological advances, particularly virtual experiences. Museums, attractions, and historical sites can be made interactive and, in some cases, more lifelike, through AR/VR technology that can enhance the physical travel experience by reconstructing historical places or events.

Up until now, tourism, arguably, was one of a few sectors that could not easily be replaced by tech. It was not possible to replicate the physical experience of traveling to another place. With the emerging metaverse , this might change. Travelers could potentially enjoy an event or experience from their sofa without any logistical snags, and without the commitment to traveling to another country for any length of time. For example, Google offers virtual tours of the Pyramids of Meroë in Sudan via an immersive online experience available in a range of languages. 13 Mariam Khaled Dabboussi, “Step into the Meroë pyramids with Google,” Google, May 17, 2022. And a crypto banking group, The BCB Group, has created a metaverse city that includes representations of some of the most visited destinations in the world, such as the Great Wall of China and the Statue of Liberty. According to BCB, the total cost of flights, transfers, and entry for all these landmarks would come to $7,600—while a virtual trip would cost just over $2. 14 “What impact can the Metaverse have on the travel industry?,” Middle East Economy, July 29, 2022.

The metaverse holds potential for business travel, too—the meeting, incentives, conferences, and exhibitions (MICE) sector in particular. Participants could take part in activities in the same immersive space while connecting from anywhere, dramatically reducing travel, venue, catering, and other costs. 15 “ Tourism in the metaverse: Can travel go virtual? ,” McKinsey, May 4, 2023.

The allure and convenience of such digital experiences make offering seamless, customer-centric travel and tourism in the real world all the more pressing.

Three innovations to solve hotel staffing shortages

Is the future contactless.

Given the advances in technology, and the many digital innovations and applications that already exist, there is potential for businesses across the travel and tourism spectrum to cope with labor shortages while improving customer experience. Process automation and digitization can also add to process efficiency. Taken together, a combination of outsourcing, remote work, and digital solutions can help to retain existing staff and reduce dependency on roles that employers are struggling to fill (exhibit).

Depending on the customer service approach and direct contact need, we estimate that the travel and tourism industry would be able to cope with a structural labor shortage of around 10 to 15 percent in the long run by operating more flexibly and increasing digital and automated efficiency—while offering the remaining staff an improved total work package.

Outsourcing and remote work could also help resolve the labor shortage

While COVID-19 pushed organizations in a wide variety of sectors to embrace remote work, there are many hospitality roles that rely on direct physical services that cannot be performed remotely, such as laundry, cleaning, maintenance, and facility management. If faced with staff shortages, these roles could be outsourced to third-party professional service providers, and existing staff could be reskilled to take up new positions.

In McKinsey’s experience, the total service cost of this type of work in a typical hotel can make up 10 percent of total operating costs. Most often, these roles are not guest facing. A professional and digital-based solution might become an integrated part of a third-party service for hotels looking to outsource this type of work.

One of the lessons learned in the aftermath of COVID-19 is that many tourism employees moved to similar positions in other sectors because they were disillusioned by working conditions in the industry . Specialist multisector companies have been able to shuffle their staff away from tourism to other sectors that offer steady employment or more regular working hours compared with the long hours and seasonal nature of work in tourism.

The remaining travel and tourism staff may be looking for more flexibility or the option to work from home. This can be an effective solution for retaining employees. For example, a travel agent with specific destination expertise could work from home or be consulted on an needs basis.

In instances where remote work or outsourcing is not viable, there are other solutions that the hospitality industry can explore to improve operational effectiveness as well as employee satisfaction. A more agile staffing model  can better match available labor with peaks and troughs in daily, or even hourly, demand. This could involve combining similar roles or cross-training staff so that they can switch roles. Redesigned roles could potentially improve employee satisfaction by empowering staff to explore new career paths within the hotel’s operations. Combined roles build skills across disciplines—for example, supporting a housekeeper to train and become proficient in other maintenance areas, or a front-desk associate to build managerial skills.

Where management or ownership is shared across properties, roles could be staffed to cover a network of sites, rather than individual hotels. By applying a combination of these approaches, hotels could reduce the number of staff hours needed to keep operations running at the same standard. 16 “ Three innovations to solve hotel staffing shortages ,” McKinsey, April 3, 2023.

Taken together, operational adjustments combined with greater use of technology could provide the tourism industry with a way of overcoming staffing challenges and giving customers the seamless digitally enhanced experiences they expect in other aspects of daily life.

In an industry facing a labor shortage, there are opportunities for tech innovations that can help travel and tourism businesses do more with less, while ensuring that remaining staff are engaged and motivated to stay in the industry. For travelers, this could mean fewer friendly faces, but more meaningful experiences and interactions.

Urs Binggeli is a senior expert in McKinsey’s Zurich office, Zi Chen is a capabilities and insights specialist in the Shanghai office, Steffen Köpke is a capabilities and insights expert in the Düsseldorf office, and Jackey Yu is a partner in the Hong Kong office.

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11 Travel Technology Trends Emerging in the Tourism Industry in 2024

With widely available vaccines and lower numbers of Covid-19 cases, travel is slowly returning to its pre-pandemic levels , although travel risks and disruptions are still present. Extreme weather conditions, political instabilities, and hardware malfunctions. With the emergence of artificial intelligence and mobile devices, customers expect a much greater level of personalization than ever before. These are the main reasons why the travel industry is consistently striving to find new and innovative ways of integrating breakthrough technologies into its operations.

Boost your travel business with the right technology

You will learn:, state of travel industry in 2024, key travel trends and technologies, customer experience with ai and ar, automation and efficiency in travel business, strategic technology investments, what is travel technology, impact of technology on the travel industry, why is technology important in the tourism and travel industry, key statistics and forecasts for travel technology in 2024, what are the latest technology trends used in the travel industry, 1. advanced travel search engines, 2. ai dynamic pricing engines, 3. dynamic scheduling systems.

• 4. Internet of Things
• 5. Augmented Reality and Virtual Reality

6. Contactless payments

• 7. AI chatbots

8. Big Data

9. 5g and fast wi-fi networks, 10. recognition technology, 11. cybersecurity practices, future of travel technology, building a travel application or extending your development team.

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Travel technology is an umbrella term to describe the multitude of different uses of modern technology such as artificial intelligence, augmented reality and mobile technology within the fields of tourism, travel, and hospitality industry.

Technology solutions can be deployed at virtually every point of travel in one form or another, significantly influencing the overall customer experience.

Do you remember buying an airline ticket from a real human being?

Neither do we.

We all got used to the presence of modern technological advancements in the travel industry.

There are many more ways in which modern digital technology influences and improves the travel industry.

The ultimate motivation behind implementing these technologies is pretty straightforward. It as always boils down to increasing profits and expanding business, which in turn has a positive impact on customer experience.

First and foremost, it leads to improved efficiency and decreased operating costs.

In fact, it is a win-win situation for online travel agencies, airlines, as well as the travelers.

For companies, digital transformation in travel industry means better margins and healthier cash flows. For customers, in turn, it means many more attractive tourist destinations and lower prices.

[Read also: What’s the Future of Digital Transformation and Its Trends? An Expert’s Point of View ]

These days, almost everyone has a smartphone or other mobile device, granting access to an immense choice of online services.

It is thus crucial for travel companies to allow their customers to book their trips, check-in for their flights, and find information about their destinations online.

Even though we are taking all of these modern utilities for granted, they are still a key factor for improving user experience in the travel industry. As a result, they have to be improved and optimized consistently.

Latest travel technology trends refer to the innovations and digital solutions that are transforming the travel and tourism industry. Some of the trends include online travel booking, virtual tourism, mobile travel apps, chatbots and artificial intelligence. Here are some of the latest quantitative statistics and forecasts on travel technology trends:

• Generative AI tools like ChatGPT will become more popular for trip planning, as half of travelers surveyed are interested in using them to find the perfect stay.
• Destination “dupes” and “set-jetting” will continue to be in vogue as travelers seek affordable alternatives to crowded or expensive places, or follow the locations featured in their favorite shows or movies¹.
• Global travel app revenues will grow by 17 percent in 2024, reaching nearly $400 million.
• The share of digital ad spending in the travel and leisure industry will reach 14.5 percent in the United States and 13.9 percent in the United Kingdom in 2024.
• The world’s leading online travel agencies (OTAs) will spend $2.3 billion on Google advertising in 2024.
• The global travel and tourism market will shift from 66 percent offline sales channels to 54 percent online sales channels from 2017 to 2027.
• The global travel technology market will grow by approximately 45 percent from 2020 to 2026, reaching $12.5 billion.
• The Asia-Pacific region’s recovery will be evident as travelers flock to destinations such as Taiwan, Thailand, and Australia, which have successfully contained the pandemic and reopened their borders.
• Travelers will need to be more creative and flexible in their destination choices, as travel restrictions and regulations may change frequently due to the ongoing health crisis.
• Travelers will opt for carry-on only luggage with a twist: they will use smart luggage that can track their location, charge their devices, and weigh themselves.
• Travelers will rely more on their travel advisors, who can offer more than just flights and hotels, but also personalized experiences, insider tips, and access to exclusive benefits.

Sources: Statista , Travel + Leisure , Smart Flyer .

There are plenty of different technology trends that are shaping the future of the travel industry.

Below, we’ve listed 11 of the most important travel industry trends.

Let’s compare here travel search engines to the Google search engine.

On the surface it is a pretty simple concept. A user introduce certain keywords of their interest and the search engine matches the most relevant results.

But what if you are looking for a hotel room in a specific location with certain room facilities? A simple Google search won’t be able to compute so many details.

This is where metasearch engines enter.

Metasearch engines are the tools that send search queries to many sources and organize results in a comprehensive list.

The main objective of such sites is to aggregate results in a unified way, so that the client can access the maximum number of available options on the market. It allows users to have a reliable source of objective information and to compare offers with one another.

Results presented by metasearch engines are obtained with less amount of exertion on the end user side.

Instead of searching one single search engine to find a specific website or browsing through different services, the right amount of data can be obtained by a metasearch engine.

It definitely improves the user experience. Ans save their precious time.

In the tourism industry, metasearch engines are used to search through and compare travel agencies’ offers to provide clients with as many suitable options as possible.

Nowadays, these services have grown quite robust. Many provide smart price alerts or tempting last-minute deals.

When developing a metasearch engine for an online travel agency , lodging reservation service, hotel booking engine , or a hotel inventory management software key factors are performance and scalability .

A team of Stratoflow Java developers when tasked with improving the travel search engine for a major hotel bookings aggregator decided to extract the availability search into a separate cache layer based on an in-memory data grid (IMDG) platform. It allowed for a major decrease in SQL database usage, as well as improved efficiency.

Interestingly, our client saw almost an immediate commercial effect right after the initial implementation.

Higher overall throughput of the travel search engine allowed the existing customer base to query the platform more frequently, generating higher revenues in the process.

[Read also: Introduction to a hotel channel manager ]

Airlines such as Ryanair or Southwest are known for their extremely low price model.

You can hop anytime you want on a plane from Warsaw to London for less than 30 dollars.

You may have been wondering – how are airlenes able to break even, and run a successful business model with such low prices?

The answer is artificial intelligence.

These days, the pricing of airline tickets is completely automated and run by advanced systems that aim to fill a plane with passengers at the most optimal prices.

These systems take into consideration different types of clients. Those can be either business travelers who value convenience and comfort the most or leisure travelers who are more cost-conscious regardless of long layovers.

All of these factors are summed up by the pricing system. The goal is to fill as many seats on each plane as possible. But at the same time to avoid situations of complete tickets’ unavailability for potential clients in a very complex balancing act.

Airlines’ pricing systems have to process an immense amount of customer data as well as travel trends about local destinations.

It is worth mentioning that during the COVID-19 pandemic pricing systems of many popular airlines were pretty severely disrupted. This led to a rather peculiar situation when we could book flights from Europe to the US for less than 200 dollars.

How was that possible? The dynamic pricing engines weren’t prepared for such an exceptional situation.

Nevertheless, as pandemic restrictions loosen, and airlines worldwide resume their normal routes and operations, dynamic pricing systems continue to play a vital role in their business model .

[Read also: Benefits of Digital Transformation for Your Business ]

Airlines are characterized by their large involved capital and incredibly slim average profit margins hovering around 5% (ignoring COVID-19 disruptions).

What does it mean for travel technology trends?

It’s simple. For an airline to make money, it has to adapt fast and consistently search for profitable routing opportunities.

This task has to be handled by automatic scheduling systems .

Aside from the cost, the major factor for customers determining which flight they will choose is the overall travel time.

Airlines, therefore, put an enormous effort into assembling the most optimal schedule that they can offer in the shortest travel time possible.

Modern dynamic scheduling systems have to take into account these three factors pointed by Nawal Taneja :

• Scheduling optimization system – An automated solution created by a team of experienced developers that process operational data and identify the set of possible routing and scheduling changes. These have to be both profitable and operationally feasible.Such a system works based on all the possible arrangements of feasible schedule changes. Then it sorts them by their profitability.
• Access to reliable market data – A dynamic scheduling system uses only reliable and accurate data on the routes popularity and its profitability.Considering a fairly short time horizon of flight scheduling operation, the best source for booking and revenue data is an internal Revenue Management system .
• Knowledge about potential operational constraints – Many factors dictate whether a certain route is feasible operationally or not.These include maintenance costs at airports, gate availability, and miscellaneous aircraft-specific constraints.Only understanding all of them can ensure that a dynamic scheduling system can return positive results.

In terms of profitability, it is estimated that dynamic scheduling can result in a 1-3% increase in revenue , depending on its utilization rate.

It constitutes a substantial amount when it comes to the airline industry.

Stratoflow developers have a great deal of experience in this particular field.

They were tasked by a global flight information company to improve their existing system.

Stratoflow proposed a replacement of major calculation logic with an open-source, high-performance framework that dramatically lowered TCO when compared with the existing code.

4. Internet of Things (IoT)

Another emerging technology that is slowly being adopted by the tourism industry is the Internet of Things (IoT)

This concept refers to the network of physical devices —“things”—that are equipped with various sensors in order to connect and exchange data with other systems within the network over the internet.

Depending on the use case, these “things” can range from ordinary household devices to sophisticated industrial machinery.

When it comes to its role in the tourism industry, we’ve already seen some practical implementations beginning to appear.

Some airports, using IoT devices, tag passengers’ bags to alert them of their luggage’s current whereabouts and send them a notification when it arrives at the carousel.

Hotels are also starting to leverage some IoT-enabled sensors and voice control devices to adjust things like air conditioning. Using an in-room tablet, hotel guests can seamlessly control the temperature, music, lighting, and curtains, changing the atmosphere of the room and personalizing their experience to a whole new level.

5. Augmented Reality (AR) and Virtual Reality (VR)

Virtual reality (VR) has recently once again come into the spotlight when Facebook rebranded itself and announced Metaverse. It’s a conceptual virtual universe that will be a future replacement for well-established social networks.

These visions seem exciting and a little eerie at times. But can virtual and augmented reality also influence the tourism industry in the future? As it turns out, the answer is “yes”.

Virtual Reality allows people to explore new places without leaving the comfort of their homes.

Virtual tours will enable people to have a glimpse of a certain exotic place before their visit in person. What’s more, popular travel platforms like Booking.com can set up virtual hotel room previews in order to better manage customer expectations.

Contactless payment methods take pride of place among recent tourism technology trends.

As the pandemic forced people to shy away from physical coins and banknotes, contactless payment options like GooglePay and Apple Pay have gained a lot of popularity.

When using them, the user’s device with a payment app communicates with the reader using RFID technology.

To see how it works in practice let’s take a look at the contactless payment method designed by The Walt Disney Company.

Disney offers Disney World guests custom wristbands, known as MagicBands. Visitors can link their credit card to their MagicBand to make purchases with a simple and effortless swipe of a wrist.

From a business standpoint, this solution offers Disney an unmatched opportunity to track customer behavior in order to optimize its operations even further. It is a trend that is undoubtedly gaining traction in various sectors of the travel industry.

7. AI Integration and AI chatbots

AI is expected to be increasingly used in the hotel and travel industry, creating more seamless travel experiences and supporting new innovations to meet higher guest expectations.

Recently a story has surfaced that, allegedly, an advanced AI chatbot developed by Google has become self-aware.

AI chatbot technology has gone a long way in the last couple of years. It can also play a significant role in the development of the travel and tourism industry.

AI Chatbots stimulates human conversation, mostly using text interactions on various websites and services. Their main objective is to alleviate some congestion in call centers by proving at least basic help for customers 24/7.

When it comes to their usage in the travel and tourism industry, AirAsia is a good example of the use of a successful chatbot. Their advanced chatbot, AVA is able to do a multitude of things from helping travelers to choose seats and book flights to answering more difficult questions about current COVID-19 restrictions.

Data is a company’s most valuable asset.

This is also one of the main reasons why companies in the travel and hospitality industry are investing more and more funds into Big Data solutions.

Put simply, Big Data is a term that refers to large and unstructured data sets obtained from various data sources. These data sets are so voluminous that traditional data processing would have a hard time processing them into useful information.

Modern hotels and travel agents are using big data solutions to more effectively track customer behavior and preferences. This information is later used to improve the guest experience.

Big data measure precisely business performance.

Thanks to receiving data from previously untapped sources, the system allow for better yield management and demand prognosis.

[Read also: Fintech Trends That Shape Financial Future ]

As travel tech trends grow more robust with every passing year, connectivity develops at the same rapid pace.

A couple of years ago, 5G made its debut in some of the largest cities around the world, offering up to 20 times faster download speeds than before.

Even though that might not be such a big deal for an ordinary person, the connection between smart devices can now be more efficient than ever allowing more advanced IoT networks.

We have also seen an emergence of other breakthrough communication technologies, such as the Starlink internet.

Thanks to thousands of satellites in low earth orbit, people in virtually every corner of the world can enjoy internet speeds in excess of 100mbit/s and low latency unmatched by any other satellite internet provider.

A poor WiFi or Internet service in a hotel room can lead to bad online reviews for the hospitality and travel industry. With Starlink, even hotels in the most remote places can have a stable and fast internet connection.

[Read also: What is a GDS? ]

Facial recognition is the software that classifies a single face according to its gender, age, emotion, or other characteristics in an attempt to confirm a person’s identity.

It is currently one of the most powerful surveillance tools ever made.

While many people are happy to use it to effortlessly unlock their phones, companies and governments are beginning to use it to a much greater extent.

Facial recognition devices are beginning to appear in various airports across the world as an advanced security measure and potential deterrence.

According to a recent report from the Department of Homeland Security, “U.S. Customs and Border Protection (CBP) plans to dramatically expand its Biometric Exit program to cover 97 percent of outbound air passengers within four years.”

To verify accounts on virtually every major travel and tourism offer aggregator, you would have to provide a photo of your ID card and other sensitive personal data.

It’s natural to feel a bit uneasy to share so much personal information, regardless of the service’s squeaky clean reputation and impressive market share.

Tourism companies and travel businesses understand that. That’s why they dedicate a substantial amount of resources to developing reliable and safe cybersecurity practices.

As virtual reality and augmented reality technologies are becoming more and more advanced, some people speculate that they will negatively influence the tourism industry, but we beg to differ.

We predict that future tech advancements will push the travel industry towards better travel experiences and even more personalized experience.

Travel technology trends – summary

The travel and tourism industry is the one where proper interactions with the consumer are essential. As new technological breakthroughs enter the market, they are letting corporations understand their customers a bit better, and provide them with improved services and experiences.

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We are Stratoflow, a custom travel software development company . We firmly believe that software craftsmanship, collaboration and effective communication is key in delivering complex software projects. This allows us to build advanced high-performance Java applications capable of processing vast amounts of data in a short time. We also provide our clients with an option to outsource and hire Java developers to extend their teams with experienced professionals. As a result, our Java software development services contribute to our clients’ business growth. We specialize in building bespoke travel solutions like fast search engines, metasearch engines, booking engine services or channel manager integrations.

Testimonials

The developed software product was built from scratch with solid quality. We have had a long-term engagement with Stratoflow for nearly 10 years. We look at them as partners, rather than contractors. I'm impressed by their team culture and cross-team support.

Nathan Pesin

CTO, Legerity Financials

Stratoflow was a great partner, challenging as well as supporting our customer projects for the best outcome. They have a great pool of talent within the business - all very capability technologists, as well as being business-savvy and suitable for consultancy engagements.

Chris Goodall

Managing Consultant, CG Consultancy (UK) Limited

The bespoke metal exchange platform works great, it is easily accessible and richly functional. Stratoflow managed deadlines capably, meticulously documented their progress, and delivered a complex project at an affordable cost.

Bartlomiej Knichnicki

Vice Chairman, Supervisory Board

We are very pleased with our partnership with Stratoflow and, as we continue to grow, we expect to increase the numbers of developers that work with us on our projects. They have proven to be very skilled and flexible. They're extremely reliable, and they have a very good company culture of their own, which gives them a real edge compared to other providers that serve more as production shops rather than thought partners and creative problem solvers.

Andrew Kennedy

Founder & Managing Director, Tier 2 Consulting

Stratoflow successfully customized the system according to the specific functionalities and without bugs reported. The team was commended for their adaptability in the work process and for their responsiveness.

Joshua Blavins

Tech PM, Digital Agency

The features implemented have received overwhelmingly positive feedback from end-users. Stratoflow has an incredible technical expertise and a high degree of flexibility when it comes to changing project requirements.

Chief Technology Officer, Legerity

They have impressively good knowledge of AI issues. Very responsive to any amendments and findings. Very good communication. We received a finished project which could be implemented into production shortly after testing.

CO-Founder & CTO

Circular Fashion Company

They provided superb service with seamless communication and a highly professional, technical approach. The team displays impressive technical expertise and are willing to share information and engage in constructive feedback.

Filip Stachnik

Operations Manager, Otwarte Klatki (part of Anima International)

They're very skilled technically and are also able to see the bigger picture. Stratoflow can actually think about solutions, not just the technical task at hand, which they've been assigned.

Arnd Jan Prause

Chief Operating Officer, musQueteer

Stratoflow delivered the website successfully within the timeframe and budget. They assured that the output met the set requirements. Overall, the team's performance was excellent and recommended for their exceptional technical business expertise. They've been able to deliver all of their work on time and within budget, which has been very impressive.

Lars Andersen

Founder & CEO, My Nametags

Travel sector rebound after the pandemic is complete. We have fantastic global coverage of travel data distribution due to mutual agreements and data exchange between aggregators. Competition for the best price of limited resources degradates margins. How to win? Provide personalized experience and build your own products in the front-office. The missing bits: a traveller golden record collecting past activities and a AI/ML recommendation technology.

Michał Głomba

CEO at Stratoflow

Traveltek: Empowering the Future of Travel Technology Solutions

As a distinguished travel technology company, Traveltek proudly offers an exceptional array of travel products designed to enhance the productivity, efficiency, and scalability of travel companies.

Our innovative suite of cutting-edge travel technology solutions simplifies the process of searching, booking, and managing leisure travel. With Traveltek by your side, navigating through millions of travel options, including flights, hotels, and cruises, becomes effortless, both locally and globally. Discover the right travel choices tailored to your needs with Traveltek’s state-of-the-art suite of travel technology products.

Empowering Travel Companies with Innovative Technology Solutions

Traveltek products are designed for a wide range of businesses and professionals in the travel industry. Our solutions cater to travel agents, tour operators, cruise lines, hotels, airlines, online travel agencies (OTAs), and other travel-related companies. Whether you are a small independent agency or a large global enterprise, our products are tailored to meet your specific needs and empower you to streamline operations, enhance customer experiences, and drive business growth. Traveltek products offer comprehensive solutions and cutting-edge technology to support the success of travel companies of all sizes and types.

Elevate Your Travel Business with Traveltek's Unmatched Expertise in Travel Technology

With over two decades of experience in the travel technology sector, Traveltek stands as a pioneer of innovation. Our extensive product range not only caters to the present demands of the global travel industry but also anticipates its future requirements.

At the heart of our award-winning lineup is iSell , a premier solution empowering travel agents and tour operators with comprehensive tools and functionalities for seamless booking, searching, and dynamic packaging of holidays. Complementing iSell are our add-on products: iBos , a purpose-built mid-office system; Supplytek, a tour operating product; and Cruise API, an advanced cruise solution. Moreover, we offer Travel APIs and a tailored product for building travel websites and apps.

Incorporating our technology products into your travel business guarantees numerous advantages. Our Robotic Process Automation product (RPA) drives efficiency, productivity, and cost reduction by automating repetitive manual tasks through RPA bots.

Traveltek’s Cruise API portfolio, hosted on AWS, offers a range of options tailored to meet your specific needs. We are thrilled to announce our latest additions: Cruise API and Cruise Connect , a cutting-edge desktop application. These advancements epitomize our commitment to shaping the future of Cruise technology.

Partner with Traveltek today and unlock the full potential of your travel business through our unmatched expertise and transformative technology solutions.

Search & Book Product

Discover the power of iSell, our award-winning product that revolutionizes the way travel agents operate. As a leading dynamic packaging booking engine designed specifically for travel agents, iSell empowers travel sellers with unparalleled freedom to search and book travel options that perfectly meet the needs of their travelers.

Cruiseconnect

Advanced Cruise Packaging

Discover the power of our innovative and advanced cruise packaging technology. We have developed a groundbreaking solution that redefines the way cruises are packaged and sold, providing unmatched flexibility and convenience for travel agents and customers alike. Experience a new era of cruise packaging and unlock endless possibilities for unforgettable journeys at sea.

Administration Office Product

Experience the power of iBos, our web-based mid-office system designed to streamline the connection between your search and book system, iSell, and Traveltek's comprehensive mid-office system. With iBos, managing bookings becomes effortless, providing authorized staff secure access to booking details from any location. Our flexible system ensures seamless storage and display of data, allowing you to maximize efficiency and deliver exceptional service to your customers.

Travel Data Reporting

Travel Data Insights

Gain access to a vast repository of anonymized transactional data accumulated over several years, offering valuable insights into market behavior as a whole. Our data undergoes meticulous cleaning, mapping, and validation processes before being integrated into a large, anonymized data warehouse.

Travel API & Cruise API

Connect to 300+ Suppliers

By utilizing our travel API, you can bypass years of development and simplify the integration with a wide range of suppliers. With just a few XML requests, you gain access to our extensive list of integrated suppliers, enabling you to search for and book products effortlessly. Additionally, our API allows you to access existing bookings, create and retrieve customer information, and fetch information-rich content for cruises and hotels, among other capabilities.

RPA for Travel Companies

Robotic Process Automation

With our RPA solution, you have full control over your bots. Schedule tasks, activate or deactivate them as needed, and even allow them to run outside of regular working hours. RPA bots are tireless, becoming invaluable members of your team, working tirelessly for extended periods.

Unleashing Travel Technology Solutions for Over 20 Years

For over two decades, we have been the trusted experts in providing cutting-edge travel technology solutions and products for the global travel industry.

Revolutionizing the Way Travel is Sold

Our technology products are meticulously designed to streamline the process of selling travel. With our innovative solutions, travel agents can effortlessly offer a wide range of travel experiences to their customers, enhancing their sales potential and customer satisfaction. We are proud to be industry leaders in dynamic packaging and cruise technology, setting new standards in the travel industry.

A Global Presence, United by Traveltek

Headquartered in Glasgow, UK, Traveltek is an international company with a truly global reach. We operate as a remote-first business, with our dedicated team members located in various regions across the world. From the UK and Europe to Hyderabad (India), Brisbane (Australia), and Dallas & Tampa (USA), our diverse team ensures that we provide exceptional service and support to our clients around the globe.

Experience the Traveltek Advantage

Partner with us and tap into our extensive expertise and experience in the travel technology industry. Benefit from our industry-leading solutions and join the ranks of successful travel businesses who have harnessed the power of Traveltek. Together, let’s shape the future of travel and unlock new levels of success.

Our Impressive Statistics

In bookings transacted annually

Searches via the platform each year

Suppliers connected to the platform

customers buy from our clients every year

countries and counting

travel companies connected globally to the platform

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As in previous years, Traveltek will again be represented at IPW 2019 from the 3rd to 5th June. At this year’s event, Traveltek will be presenting its enhanced cruise software,...

Worldpay Added to Traveltek Platform

Payment giant, Worldpay, is now available to users of Traveltek’s ever-expanding reservation platform. Leading Travel software provider, Traveltek, is thrilled to announce the inclusion of Worldpay’s suite of payment products...

Traveltek Partner No1 Lounges Expands its Premium Clubrooms Brand

With our mission to connect the industry’s largest community of buyers and sellers worldwide, we aim to get the best suppliers integrated into the Traveltek network. The products that our...

MSC Cruises Unveils Designs for Deluxe New Miami Terminal

Traveltek partner, MSC Cruises, has become the latest cruise company to unveil designs for a deluxe new terminal at PortMiami. The luxury cruise-line recently revealed plans to build a futuristic-looking...

Selling Beyond the Seat

With increasing fuel costs and an uncertain global political climate, it’s difficult to assess the long-term future of the airline industry. What is certain, however, is that, thanks to the...

Traveltek Adds Luxury River Cruise Line AmaWaterways to its Growing Network

River cruise specialist, AmaWaterways, is the latest major industry player to become part of the extensive Traveltek network. Users of Traveltek’s market-leading reservation platform and cruise booking system will soon...

Traveltek Unveils New Focus at ITB Berlin 2019

As in previous years, Traveltek will again be represented at ITB Berlin 2019. ITB Berlin is widely recognised as a leading travel trade show on a global scale. Now in...

Traveltek Prioritises ‘Booming’ Indian Travel Market

Leading British travel technology developer Traveltek is eyeing opportunities to grow in the Indian travel market, taking advantage of the country’s booming travel sector. Travolution Asian Summit The Glasgow-based supplier...

WOWcruise Partners with Traveltek to Launch New Website

Growing Welsh cruise travel agency WOWcruise has partnered with travel technology specialists Traveltek to launch a new website, giving customers the ability to search and book cruise packages online for...

Internet Booking Engines – Where It All Began…

The History  To understand the evolution of internet booking engines, it makes sense to look at the history of reservation software first.  Believe it or not, the first Airline Reservation...

ITE HCMC 2018 Set to Be Bigger than Ever – and Traveltek Will Be Part of the Action

The Mekong’s largest travel event, ITE HCMC, will take place next week between the 6-8th September in Ho Chi Minh City, Vietnam. During the expo Traveltek’s APAC sales team will...

Traveltek Set to Make Waves at Australasia Cruise360

As proud associate partners of CLIA Australasia, Traveltek is delighted to showcase its innovative cruise booking technology at the upcoming Australasia Cruise360 event on August 31st 2018. With only one...

Traveltek Appoints Well-Known Industry Professional to Spearhead its Ambitious Expansion Campaign

New senior vice president EMEA, Cressida Sergeant, to leverage her global experience with major brands including Expedia and TravelSupermarket.com to maximise travel tech firm’s regional growth potential. Traveltek Group Ltd has appointed well-known...

Traveltek Teams with ASTA at Global Convention

As proud associate partner of the newly rebranded American Society of Travel Advisors, Traveltek is delighted to showcase its innovative travel agent and tour operator software at the upcoming ASTA Global...

Traveltek Announces Addition of Booking.com Inventory to its Award-Winning Platform

The Traveltek Group has bolstered the diversity and breadth of choice on its industry-leading booking platform via a new partnership with Booking.com, the global leader in connecting travellers with the widest...

Travel Technology Trends

We recently caught up with Traveltek’s Senior Vice President of Sales for the Americas, Francis Riley, to discuss his views on the importance of technology in the travel industry and...

Traveltek’s Tour Operator Technology Powers Record Year for Sandals Trade Sales

Only one year since Traveltek implemented its bespoke tour operating platform for Sandals in-house tour operator, Unique Caribbean Holidays Ltd. (UCHL), the company has reported a significant increase in trade...

Success for EMEA Sales Team at Arabian Travel Market

Traveltek staff, who were exhibiting at the event for the fourth year running, were kept busy throughout the show’s four days. They even managed to sign a new client during...

Traveltek Expands North America Team to Meet Strong Industry Demand for Advanced Tours & Cruise Tech

Traveltek Group Ltd has expanded its team in North America, bringing on board four business development managers to support its ambitious expansion strategy in the world’s largest travel market. Kevin...

Traveltek partners with Uniworld Boutique River Cruise Collection

Users of Traveltek’s market-leading booking platform in Australia will soon be able to access and make live bookings, including dynamic packaging, for all Uniworld and U by Uniworld experiences. Uniworld’s luxury river cruise itineraries, plus U...

“Travel Agents Are Humans Too”, Says Traveltek’s Chris Brown

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Traveltek’s long-term partner Hays Travel scoops industry award for for ‘Best Travel Agent Site’

UK’s largest independent travel agency group smashes the OTA competition with its successful B2C website, powered by the Glasgow-headquartered tech firm Traveltek Group Ltd’s long term client, Hays Travel, has scooped an...

Traveltek appoints industry personality Chris Brown

Former Sunshine.co.uk and holidaywatchdog.com boss joins travel technology giant in newly-created Group Product Manager role Traveltek Group Ltd has appointed respected industry identity Chris Brown to spearhead its User Experience...

Traveltek expands to North Asia

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Targetting Middle East growth with new Dubai operation

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Traveltek signs up to become associate member of ATAS

Specialist technology provider Traveltek has become the latest firm to join the Association of Touring and Adventure Suppliers. The company says Atas offers a platform for it to work more...

Traveltek customer awarded prestigious industry achievement

Online cruise agency significantly grows its business since implementing the tech firm’s iSell platform Valued Traveltek customer World Travel Holdings UK has gained industry recognition for growing its Cruise118.com brand...

UCHL implement Traveltek’s bespoke Tour-Op solution

UCHL, the UK tour operator for all-inclusive specialists Sandals and Beaches Resorts, reports strong increase in sales just two months after implementing Traveltek Tour Operating Platform Traveltek Group Ltd has...

Flight Centre agrees long-term contract with Traveltek

The Flight Centre Travel Group’s (FLT) flagship wholesale brand, Infinity Holidays, which is widely recognised as Australia’s best travel wholesaler, has officially put pen to paper on an improved, long-term...

Traveltek’s NX Platform Expands into Brazil

Travel technology expert and leading leisure travel wholesaler bring next-generation web sales tools to Brazilian market for the first time Traveltek Group Ltd has marked another milestone in its global...

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Traveltek secures £5.3m investment from fund manager YFM

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Traveltek Announces ABTA Partner Status

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Traveltek is committed to providing exceptional support to its clients. We offer comprehensive support services, including technical assistance, training, and ongoing customer support. Our dedicated team is always available to address any queries or concerns and ensure a smooth and successful implementation of our travel technology solutions.

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Opinion The top travel-tech trends set to revolutionize tourism in 2023

Technology-driven innovations are reshaping the travel industry, with smart hotels, ar/vr experiences, contactless solutions, and ai-powered personalization leading the way towards a more seamless and efficient travel journey.

• FairFly rebrands as Oversee, adds Rapyd CEO Shtilman to board
• HyperGuest raises $23 million Series A to connect hotels, suppliers, and travel distributors
• Travel insurtech startup Faye lands $10 million in Series A

• Travel, Tourism & Hospitality ›
• Leisure Travel

Impact of technology on travel and tourism - statistics & facts

What are the main technology trends in travel and tourism, travel apps: two countries dominate the market, key insights.

Detailed statistics

Revenue of Amadeus 2010-2022

Amadeus: number of bookings 2010-2022

Revenue of Sabre Corp. worldwide 2012-2023

Editor’s Picks Current statistics on this topic

Online Travel Market

Number of aggregated downloads of leading travel apps worldwide 2023

IT Services

Tour Operators & Travel Agencies

Travel agencies and tour operators using cloud computing services EU 2016-2021

Further recommended statistics

Global distribution systems (gdss).

• Basic Statistic Revenue of Amadeus 2010-2022
• Basic Statistic Revenue of Amadeus 2010-2022, by segment
• Basic Statistic Amadeus: number of bookings 2010-2022
• Basic Statistic Revenue of Sabre Corp. worldwide 2012-2023
• Basic Statistic Revenue of Sabre Corp. worldwide 2019-2023, by segment
• Premium Statistic Revenue of Travelport worldwide 2010-2022
• Basic Statistic Revenue of Travelport 2013-2018, by segment

Revenue of Amadeus worldwide from 2010 to 2022 (in billion U.S. dollars)

Revenue of Amadeus 2010-2022, by segment

Revenue of Amadeus worldwide in 2022, by business segment (in million euros)

Number of travel bookings made using the Amadeus distribution platform from 2010 to 2022 (in millions)

Revenue of Sabre Corp. worldwide from 2012 to 2023 (in billion U.S. dollars)

Revenue of Sabre Corp. worldwide 2019-2023, by segment

Revenue of Sabre Corp. worldwide from 2019 to 2023, by business segment (in billion U.S. dollars)

Revenue of Travelport worldwide 2010-2022

Revenue of Travelport Worldwide Limited worldwide from 2010 to 2022 (in billion U.S. dollars)

Revenue of Travelport 2013-2018, by segment

Revenue of Travelport worldwide from 2013 to 2018, by business segment (in million U.S. dollars)

Travel apps

• Premium Statistic Revenue of the travel apps industry worldwide 2017-2027
• Premium Statistic Travel apps revenue in selected countries worldwide 2023
• Premium Statistic Number of aggregated downloads of leading travel apps worldwide 2023
• Premium Statistic Number of aggregated downloads of leading online travel agency apps worldwide 2023
• Premium Statistic Average number of reviews of travel and tourism apps worldwide 2022
• Premium Statistic Average number of ratings of travel and tourism apps worldwide 2022
• Premium Statistic Average retention rate of travel and tourism apps worldwide 2022
• Premium Statistic Leading travel apps in the U.S. 2022, by market share
• Premium Statistic Leading travel apps in Europe 2022, by market share

Revenue of the travel apps industry worldwide 2017-2027

Revenue of the travel apps market worldwide from 2017 to 2027 (in billion U.S. dollars)

Travel apps revenue in selected countries worldwide 2023

Revenue of travel apps in selected countries worldwide in 2023 (in million U.S. dollars)

Number of aggregated downloads of selected leading travel apps worldwide in 2023 (in millions)

Number of aggregated downloads of leading online travel agency apps worldwide 2023

Number of aggregated downloads of selected leading online travel agency apps worldwide in 2023 (in millions)

Average number of reviews of travel and tourism apps worldwide 2022

Average number of reviews of travel, tourism, and hospitality apps worldwide in 2022

Average number of ratings of travel and tourism apps worldwide 2022

Average number of ratings of travel, tourism, and hospitality apps worldwide in 2022

Average retention rate of travel and tourism apps worldwide 2022

Average retention rate of travel, tourism, and hospitality apps worldwide in 2022

Leading travel apps in the U.S. 2022, by market share

Market share of leading travel apps in the United States in 2022

Leading travel apps in Europe 2022, by market share

Market share of leading travel apps in Europe in 2022

Artificial Intelligence (AI)

• Premium Statistic Number of companies using ChatGPT within their business 2023, by industry
• Premium Statistic Share of travel firms that implemented AI strategies worldwide 2021, by AI maturity
• Premium Statistic AI-influenced revenue share of travel companies worldwide 2018-2024
• Premium Statistic Travelers expecting to use AI to plan trips in 2033 worldwide 2022, by aspect
• Premium Statistic Expected usage of ChatGPT to plan next trip in the U.S. 2023
• Premium Statistic U.S. adults that thought a Chat-GPT text on travel was AI/human-made 2023
• Basic Statistic Interest in AI-related products among U.S. adults 2023

Number of companies using ChatGPT within their business 2023, by industry

Amount of companies using ChatGPT in their business function in 2023, by industry

Share of travel firms that implemented AI strategies worldwide 2021, by AI maturity

Share of travel companies that implemented Artificial Intelligence (AI) strategies worldwide as of September 2021, by maturity of AI strategies

AI-influenced revenue share of travel companies worldwide 2018-2024

Share of travel companies' revenue that was influenced by Artificial Intelligence (AI) worldwide in 2018 and 2021, with a forecast for 2024

Travelers expecting to use AI to plan trips in 2033 worldwide 2022, by aspect

Share of travelers that would trust using Artificial Intelligence (AI) to plan travel in 2033 worldwide as of August 2022, by travel aspect

Expected usage of ChatGPT to plan next trip in the U.S. 2023

Likelihood of using ChatGPT in the process of planning the next trip among respondents in the United States as of April 2023

U.S. adults that thought a Chat-GPT text on travel was AI/human-made 2023

Share of adults that believed a ChatGPT-generated text about travel was made by an Artificial Intelligence (AI) or a human in the United States as of March 2023

Interest in AI-related products among U.S. adults 2023

Share of adults in the United States who are interested in artificial intelligence (AI) related products as of February 2023

Metaverse and extended reality (XR)

• Basic Statistic Leading business sectors already investing in the metaverse 2022
• Premium Statistic U.S teens and adults on enhanced experiences in the metaverse 2022
• Premium Statistic Interest in metaverse travel activities of Gen Z in the U.S. and the UK 2022
• Premium Statistic Interest in AR in the U.S. 2022, by use case
• Premium Statistic Interest in VR in the U.S. 2022, by use case

Leading business sectors already investing in the metaverse 2022

Leading business sectors worldwide that have already invested in the metaverse as of March 2022

U.S teens and adults on enhanced experiences in the metaverse 2022

Experiences expected to be better in a virtual or metaverse environment according to teens and adults in the United States as of May 2022

Interest in metaverse travel activities of Gen Z in the U.S. and the UK 2022

Interest in metaverse travel activities of Gen Z in the United States and the United Kingdom (UK) as of February 2022

Interest in AR in the U.S. 2022, by use case

Interest in augmented reality (AR) in the United States as of October 2022, by use case

Interest in VR in the U.S. 2022, by use case

Interest in virtual reality (VR) in the United States as of October 2022, by use case

Use of technology

• Premium Statistic Travelers' expected use of selected planning tools for trips in 2033 worldwide 2022
• Premium Statistic Expected comfort level with selected payment methods for trips in 2033 worldwide 2022
• Premium Statistic Global consumer and merchant acceptance of crypto payments 2021, by industry
• Basic Statistic Popular goods and services to buy with crypto 2022, by gender and income group
• Premium Statistic Travel agencies and tour operators using cloud computing services EU 2016-2021

Travelers' expected use of selected planning tools for trips in 2033 worldwide 2022

Share of travelers expecting to use selected planning tools for trips in 2033 worldwide as of August 2022

Expected comfort level with selected payment methods for trips in 2033 worldwide 2022

Share of travelers expecting to be comfortable in using selected payment methods for trips in 2033 worldwide as of August 2022

Global consumer and merchant acceptance of crypto payments 2021, by industry

Willingness to use/accept cryptocurrencies for payments by consumers/merchants across various industries worldwide as of 2021

Popular goods and services to buy with crypto 2022, by gender and income group

Most popular goods and services bought by consumers worldwide when using cryptocurrencies for online shopping in 2022, by gender and income group

Use of cloud computing services among travel agencies, tour operators, and related activities in the European Union (EU 27) from 2016 to 2021, by cloud service

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Top 9 Travel Trends & Innovations in 2024

How are the latest trends in the travel industry reshaping trip planning and enhancing tourist experiences in 2024? Explore our in-depth industry research on the top 9 travel trends based on our analysis of 3500+ companies worldwide. These trends include AI, immersive tourism, IoT, contactless travel & more!

Technological advancements in the travel industry meet the growing demand for personalized experiences, safety, and sustainability. Post the COVID-19 pandemic, emerging travel trends mark a shift towards contactless travel through digital payments, self-check-ins, and more. Additionally, artificial intelligence (AI), the Internet of Things (IoT), and blockchain are automating various hospitality and travel-related operations.

For instance, smart hotels make use of internet-connected devices to remotely control rooms. Further, businesses offer virtual tours by adopting extended reality (XR) technologies like virtual reality (VR) and augmented reality (AR). Travel companies also leverage data analytics to personalize marketing. At the same time, traveler assisting solutions like chatbots and voice technology aid them in booking accommodation and optimizing journeys. These travel trends improve the overall profitability of the tourism industry and enable it to make operations more sustainable and safe.

This article was published in July 2022 and updated in February 2024.

Innovation Map outlines the Top 9 Travel Trends & 18 Promising Startups

For this in-depth research on the Top 9 Trends & Startups, we analyzed a sample of 18 global startups and scaleups. The result of this research is data-driven innovation intelligence that improves strategic decision-making by giving you an overview of emerging technologies & startups in the travel industry. These insights are derived by working with our Big Data & Artificial Intelligence-powered StartUs Insights Discovery Platform , covering 2 500 000+ startups & scaleups globally. As the world’s largest resource for data on emerging companies, the SaaS platform enables you to identify relevant startups, emerging technologies & future industry trends quickly & exhaustively.

In the Innovation Map below, you get an overview of the Top 9 Travel Trends & Innovations that impact travel & tourism companies worldwide. Moreover, the Travel Innovation Map reveals 3 500+ hand-picked startups, all working on emerging technologies that advance their field.

Top 9 Travel Trends

• Artificial Intelligence
• Immersive Tourism
• Internet of Things
• Contactless Travel
• Big Data & Analytics
• Post-Pandemic Tourism
• Tour Premiumization

Click to download

Tree Map reveals the Impact of the Top 9 Travel Trends

Based on the Travel Innovation Map, the Tree Map below illustrates the impact of the Top 9 Travel Industry Trends in 2024. Startups and scaleups are enabling contactless travel using technologies like biometrics, radio-frequency identification (RFID), and near-field communication (NFC). This is due to increasing health and hygiene concerns post the pandemic. The use of AI in tourism ensures hassle-free trip planning while AR and VR allow tourists to virtually visit various locations and excursions. IoT increases visibility into tourism industry operations and allows passengers to track their luggage more efficiently. Further, the demand for personalized and luxurious travel is rising. Several startups enable recreational space travel as well as offer sustainable travel options to passengers.

Global Startup Heat Map covers 3 635 Travel Startups & Scaleups

The Global Startup Heat Map below highlights the global distribution of the 3 635 exemplary startups & scaleups that we analyzed for this research. Created through the StartUs Insights Discovery Platform, the Heat Map reveals that the US, Europe, and India see the most activity.

Below, you get to meet 18 out of these 3 635 promising startups & scaleups as well as the solutions they develop. These 18 startups are hand-picked based on criteria such as founding year, location, funding raised, and more. Depending on your specific needs, your top picks might look entirely different.

Interested in exploring all 3500+ travel startups & scaleups?

Top 9 Travel Trends in 2024

1. artificial intelligence.

Hotels employ intelligent chatbots, powered by AI, to provide quick and personalized responses to traveler inquiries. These chatbots simplify the booking process and gather customer reviews, aiding potential travelers in making informed decisions. Moreover, AI-based robots enhance the customer experience by automating hotel disinfection and delivering room service.

At airports, these robots guide travelers and assist with luggage handling. Facial recognition technology, driven by AI, expedites identity verification at airports, enhancing security and offering a swift alternative to traditional methods. Startups are developing AI-powered trip planning solutions, optimizing journeys, and personalizing travel experiences.

Travel Professor develops a Travel Chatbot

UK-based startup Travel Professor offers an AI-enabled chatbot for travelers. The startup’s chat widget software monitors multiple flight deals and notifies users when their preferences match. It also provides travel destination recommendations and flight price alerts. This allows travelers to book economical flights and have a budget-friendly tourism experience.

Pneuma Travel facilitates Travel Planning

US startup Pneuma Travel develops a voice-assisted digital agent, Sarah , to streamline the process of travel planning. This assistant, powered by AI, excels in arranging flight and accommodation bookings and assists travelers in discovering a variety of activities. Sarah , available round the clock, provides continuous support for all travel-related inquiries.

Moreover, Sarah customizes travel options according to individual preferences and budgetary constraints. The agent further enhances the travel experience by providing insights into local attractions in unfamiliar cities. Importantly, Sarah enables real-time modifications to travel plans, in compliance with specific airline policies, thereby minimizing waiting times for users.

2. Immersive Tourism

Immersive tourism caters to the growing demand for meaningful experiences among travelers, leveraging AR, VR, and mixed reality (MR). VR simulates original locations through a computer-generated environment, allowing tourists to virtually explore destinations. It provides travelers with a comprehensive 360-degree tour of points of interest.

AR enhances the travel experience with interactive elements such as navigation maps and ads. Travel companies employ AR and VR-based gamification to heighten tourist attractions. Moreover, these technologies enable hotels and resorts to present amenities and rooms in an engaging, interactive manner.

VR Travel Expo offers VR-based Travel Plans

US startup VR Travel Expo develops a VR travel application to transform the way people research and book travel. The application enables users to plan their vacations more efficiently. It provides an engaging platform for users to explore and expand their knowledge of the world. Moreover, it employs 3D geospatial technology that creates real-time digital twins of the world. This further enhances the travel planning experience.

AR Tour makes AR Glasses

Italian startup AR Tour offers AR-powered tours. The startup’s AR glasses superimpose reconstructed images of archaeological ruins to show how the site originally was. Its tour informs the tourists about the site’s history and significance via an audio-visual package. Moreover, the startup designs lightweight AR glasses to prevent motion sickness among tourists, improving convenience.

3. Internet of Things

IoT generates ample data that tourism companies leverage to personalize services in their subsequent visits. Hotels use IoT sensors to enable smart rooms that automate room lighting, temperature, and ambiance control, enhancing guest comfort. These sensors adjust appliances in vacant rooms, conserving energy and reducing the building’s carbon footprint.

Startups harness IoT to deliver location-specific information to customers, including real-time luggage tracking via IoT tags, minimizing lost items. Airlines also incorporate IoT-based solutions into seats, monitoring passenger temperature and heart rate for proactive health management.

Altitude enables Smart Hotels

New Zealand-based startup Altitude creates an IoT-based hotel software and hardware to develop smart hotels. The startup makes self-service kiosks to automate reservations, room up-gradation, payments, as well as check-in and check-out. Its hotel management platform further enables contactless engagement with guests. Additionally, Altitude’s mobile keys allow guests to open doors using mobile phones, providing convenience and saving time for travelers.

Smart Tour provides Smart Itineraries

Brazilian startup Smart Tour offers smart itineraries using IoT and quick response (QR) codes. The startup recommends travel routes and destinations based on the user’s preference in real-time. This facilitates a seamless experience for travelers. Besides, the user-generated data enables tourism managers to better understand consumer behavior and indulge in proximity marketing. The startup also offers a contact tracing solution to monitor COVID-19 infected travelers and ensure public safety.

4. Contactless Travel

Travelers benefit from contactless recognition technologies like retina scanning, which replace traditional travel documents, speeding up passenger identification and reducing airport queues. QR codes offered by travel companies allow tourists to access relevant information on their mobile devices, enhancing engagement.

Hotels have introduced contactless self-check-ins, enabling visitors to arrange services before arrival. Additionally, contactless payment modes are available in hotels and restaurants for swift and secure transactions. Moreover, wearable devices are transforming the travel experience by providing real-time notifications and touch-free access to services and information.

Loxe designs Smart Hotel Keys

US-based startup Loxe makes smart mobile keys for hotels. The startup’s smartphone app replaces key cards with contactless mobile keys that allow users to unlock doors using smartphones. It also reduces operational costs incurred in the manufacturing of conventional keys or plastic cards. Moreover, the startup designs a Bluetooth retrofit module that converts normal door locks into mobile-ready door locks. This allows hotel owners to easily convert their existing locks into smart ones without additional expenses while improving guest safety and convenience.

Avendi provides Contactless Payment

Singaporean startup Avendi offers contactless and cashless payments for travelers. The startup allows tourists to accumulate expenses throughout their trip and pay at the end of the journey. Avendi’s app utilizes QR codes to add all the billed expenses and shown through its dashboard. The user settles the tab amount in the preferred currency, preventing the inconvenience of cash withdrawal or credit card payments.

5. Big Data & Analytics

Big data empowers travel companies with customer trends for strategic marketing. Analyzing traveler behavior, they offer tailored recommendations for hotel bookings, cab hires, flight reservations, and ticket purchases.

Predicting future demand is another advantage of big data and analytics, helping hotels and airlines identify peak periods to optimize revenue. Advanced analysis of transactional data aids in detecting cyber fraud, and safeguarding sensitive customer information such as credit card details and biometric data.

CheckandPack creates a Travel Platform

Dutch startup CheckandPack offers a big data travel platform. It runs marketing campaigns to gather traveler data and understand tourism trends. Based on these insights, the platform enables businesses to approach travelers with a customized appeal. It also provides travelers with holiday planning.

3Victors provides Travel Data Analytics

US-based startup 3Victors offers travel data analytics. The startup’s product, PriceEye Suite , proactively monitors the prices of numerous airlines to provide insights into competitor prices. It creates a dashboard to display travelers’ location of interest, allowing travel airlines to better manage their revenue and pricing strategy.

6. Post-Pandemic Tourism

Post-pandemic tourism focuses on safe, sustainable, and flexible travel options, responding to evolving traveler preferences and health guidelines. Enhanced health and safety protocols, including regular sanitization and contactless services, become standard in airlines and hotels, ensuring traveler confidence.

Destinations and operators emphasize outdoor and less crowded experiences, catering to a heightened demand for nature-based and wellness travel. Flexible booking policies and trip insurance gain prominence, offering peace of mind amid uncertainties. Sustainable travel gains traction, with tourists and businesses prioritizing environmental impact and community well-being.

GOPASS Global enables Pre-travel Risk Management

Singaporean startup GOPASS Global provides a travel risk analytics platform against COVID-19. It analyzes the biosecurity risk elements involved in a trip, such as border restrictions, quarantine requirements, airport type, and airline transit points or seating in real-time. This allows travelers to assess risk factors and plan their trips accordingly.

Moreover, the startup creates world maps displaying information regarding COVID-prone areas, testing areas, and vaccine coverage. This provides travelers with a preview of the current situation, allowing them to ensure safety during business and leisure travel.

Workcations enables Work from Anywhere

Indian startup Workcations provides properties at tourist destinations for remote-working individuals. It offers amenities like internet connectivity, food, and a quiet ambiance, allowing tourists to work in a peaceful environment without hindrance. This increases employee productivity, motivation, and retention.

7. Tour Premiumization

Hyper-personalization in travel experiences is on the rise, with tourists eager to immerse themselves in diverse cultures. Luxury travelers enjoy tailored experiences and intuitive services through tour premiumization. Health and wellness packages offered by travel startups help tourists unwind.

These retreats enhance health and offer detoxifying food options. Space tourism is another exciting development, offering leisure or research trips to space. Lastly, travel startups are fostering customer loyalty and building strong relationships through membership or subscription models.

STOKE provides Space Tour

US-based startup STOKE facilitates space travel using everyday-operable rockets. The startup’s rockets are reusable and deliver satellites to any desired orbit. This enables on-demand access to space, paving way for space tours for exploration, recreation, and research. The startup also emphasizes the economical and rapid development of its hardware for feasible spacecraft launches, advancing space tourism.

Origin offers Travel Personalization

Dutch startup Origin provides premium travel personalization to tourists. The startup utilizes machine learning and travel curators to plan creative vacations. It also arranges flights and accommodation for travelers. Further, the startup measures the carbon output of itineraries and offers sustainable tourism options.

8. Ecotourism

Traveling responsibly minimizes tourism’s environmental impact and supports local communities’ well-being. Ecotourists strive to reduce their carbon footprint during their journeys. Startups contribute by developing sustainable transport, ecolodges, and solar-powered resorts.

Airline passengers have the option to offset carbon emissions during flight bookings. Local tourism stimulates small businesses economically and creates job opportunities. It also emphasizes minimum littering, which lowers pollution and the time spent on cleanups.

Jet-Set Offset simplifies Flight Carbon Offset

US-based startup Jet-Set Offset creates a carbon-offsetting platform for air travel. The startup partners with non-profit organizations working against climate change and connects them with travelers. Each time travelers book flight tickets via the startup’s platform, Jet-Set Offset contributes a certain amount per mile for their journey to environmental organizations. This way, the passenger’s journey promotes mileage-based donations to offset carbon emissions.

The Green Stamp facilitates Ethical Wildlife Tour

Dutch startup The Green Stamp provides a platform to book ethical wildlife tours. It curates tours based on the tourists’ inclinations toward certain locations or wildlife. Exploration of these projects allows travelers to indirectly contribute to their cause as these wildlife projects donate to the welfare of local communities and the environment.

9. Blockchain

Blockchain provides the travel industry with operational transparency and security. Traceable payments, particularly for international travel, are a key application, that fosters trust among parties involved in transactions.

Automation and enforcement of agreements in travel insurance and supplier contracts are achieved through smart contracts. This strengthens reliability and cuts administrative costs. Travel firms establish customer loyalty programs where points are exchanged for cryptocurrency. Lastly, blockchain increases data storage security, reducing the risk of information leaks.

Upswing facilitates Guest Profiling

Indian startup Upswing creates AURA , a blockchain-powered platform for guest profiling. It provides a holistic view of guests, their preferences, and purchase patterns. The platform associates a score with each guest and suggests improvements in their service. This facilitates hotels to provide a personalized experience to their guests and, in turn, increase sales.

UIQ Travel develops a Solo Traveling App

US-based startup UIQ Travel develops a blockchain-based app to connect solo travelers. It discovers people with shared interests and suggests tours or attractions. Such hyper-personalized recommendations assist in experience discovery and also increase traveler engagement.

Discover all Travel Trends, Technologies & Startups

Tourism, although severely impacted by the pandemic, now continues to rapidly grow across the globe. Post-pandemic trends indicate an increasing emphasis on hygiene and safety during travel. The industry is witnessing the widespread adoption of disruptive technologies like AI, XR, IoT, and blockchain. The travel industry utilizes big data to understand traveler trends for targeted marketing. The transition to ecotourism is accelerating as businesses integrate zero-emission transit and carbon offset programs to reduce their carbon footprint.

The Travel Trends & Startups outlined in this report only scratch the surface of trends that we identified during our data-driven innovation and startup scouting process. Among others, personalization, decarbonization, and travel safety will transform the sector as we know it today. Identifying new opportunities and emerging technologies to implement into your business goes a long way in gaining a competitive advantage. Get in touch to easily and exhaustively scout startups, technologies & trends that matter to you!

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Expedia Group Media Solutions

How to attract travelers with data-driven tourism marketing.

By Expedia Group Media Solutions

June 5, 2024

Did you know that 60% of travelers start planning their trip without a specific destination in mind? 1 Data like this can change how and when you communicate with travelers. By understanding travelers’ buying journeys from looking to booking and the latest travel trends, destination marketers can attract travelers and even shape destination decisions. 

Travel data and trends can help you understand and appeal to your target audience better. The ability to attract travelers could get more complicated as third-party cookies are phased out, which is why leveraging our robust first-party data can provide the audience insights you need. Keep reading to learn how data in the Path to Purchase report and our Unpack ’24 travel trends study can give you the competitive advantage you need to create data-driven destination marketing campaigns that resonate with travelers.  

Travel marketing along the path to purchase

As a destination marketer, you can use Path to Purchase insights to inform your strategy and get your message across clearly to your intended audience in the fragmented travel and tourism industry.   

Destination indecisiveness is high

Nearly three in five travelers surveyed didn’t have a specific destination in mind or considered multiple destinations when they first decided to take a trip. More than 80% of travelers from Mexico and 62% of travelers from the U.K. were undecided on their destination, indicating that these travelers may be even more open to destination inspiration. 2   

What this means for destinations

Location indecisiveness in the early stage of travel planning creates opportunities for destination marketers to determine destination decisions. Targeting travelers while they’re still in the inspiration phase is the key to building awareness for your brand and showing what makes your destination unlike any other. 

To appeal to travelers’ wanderlust and keeping costs in mind in this phase and throughout the purchasing journey, travel advertisers should consider showing breathtaking locations and interesting experiences along with compelling deals and clear calls to action to drive travelers to conversion. It’s also important to know how long people spend looking for vacation inspiration, so you know when to launch your campaign to attract more visitors.  

Travelers spend 33 days looking for inspiration for travel destinations  

We know that advertisers want to have a clear view of travelers’ buying journeys and the potential touch points they can have with travelers. That first moment, when travelers look for inspiration, is a key opportunity to influence travelers’ choices, and the window to reach people is 33 days long on average. 3  

Your current strategy might be to advertise to an audience that already showed an interest in your location, but the data is clear that there’s a large opportunity to create impactful ads that drive those looking for inspiration to consider new destinations — including yours. 

It’s also important to note that two-thirds of travelers were influenced by an ad during the inspiration phase of their journey. 4  

What this means for destinations:

Inspiration can come from many sources, like family recommendations or advertisements, so destinations need to ensure that they have a multi-channel approach to appeal to travelers during this stage. All our solutions help get your destination in front of our motivated travel audience.  

If you’re looking to take your budget further, you could consider a co-op campaign . These campaigns are cost-effective and help marketers meet collective goals, and we do the heavy lifting to connect complementary destinations, hotels, airlines, and more to engage jointly with travelers and drive demand. 

When it comes to connecting with travelers across channels, destination marketing organizations (DMOs) see over 80% higher engagement with our native display ads compared to standard display ads. 5 Our native advertising solution uses contextually relevant, non-disruptive ads seamlessly integrated across our 200+ travel websites and apps. These experiential ads allow you to highlight multiple features and images with a single placement and create a pleasing experience for travelers when they’re looking for inspiration or ready to book.   

VisitScotland used native advertising to engage travelers with immersive and informative ad placements across prominent homepages and hotel search results pages. By implementing native advertising, the marketing campaign generated an above average click-through rate (CTR) and an 80:1 return on ad spend (ROAS). The campaign’s success elevated the visibility of VisitScotland and effectively engaged qualified travelers, resulting in increased bookings. 

You can also leverage in-app ads as part of our native advertising solution to gain a competitive advantage. Did you know that on average, in-app ads drive 150% more conversions than mobile web ads? 6 This is one more lever you can pull to execute a successful marketing strategy.  

Travelers use social media the most for inspiration 

Social media is where people seek authentic travel experiences and reviews when considering hotels, activities, or destinations. For travelers considering what to book, 65% of them use social media for inspiration. 7  

For those in destination marketing, tapping into social media as part of your mobile marketing strategy is an effective way to get travelers to consider your destination. You could add a human touch to your mobile marketing campaigns by utilizing influencer marketing at this stage. If you’re working for a convention and visitors bureau, you can engage travelers on social media by highlighting what they could expect if they choose your destination by using captivating images and copy that highlight authentic experiences.  

Discover the latest travel marketing trends 

Let’s look at a few more trends that can help you learn how to promote a destination by implementing specific insights into travelers’ behaviors in your campaigns. Our Unpack ’24 study is a glimpse into eight predicted trends we see shaping the travel and tourism industry this year. Based on extensive data and a global survey of 20,000 travelers, the report highlights the growing popularity of alternatives to well-known vacation spots, traveling to see a concert, and booking a trip because of a movie or TV show. You can find more trends in the full study, and you can dive even deeper with our quarterly insights and research .

We’ve pulled trend takeaways to help shape your marketing campaigns and get your destination in front of our global audience of high-value travelers who are coming to dream about, research, and book travel on our trusted brands.   

Travelers are booking destination dupes 

Destination dupes are budget-friendly alternatives to popular travel spots that offer similar experiences, usually without the hefty price tag or crowds. Think of it as the travel equivalent of finding a high-quality, affordable alternative to a luxury brand. For example, travelers might choose Pattaya over Bangkok or Perth instead of Sydney to enjoy a comparable vibe and attractions at a fraction of the cost. One in three travelers polled said they’ve booked a destination dupe. 8  

What this means for destinations  

If you think your location could be a dupe, it’s time to position yourself as an alternative. You know what your destination has to offer, and we can help you tell that story to potential travelers. Does it have something in common with a higher-profile location? Try turning that into an advantage and highlight the elements your destination has in common with more well-known places. To take it a step further, you could showcase promotions or deals in your advertising that could appeal to cost-conscious travelers. 

Concerts are driving tourism 

Tour tourism is a popular emerging area of leisure travel. This trend sees concertgoers looking beyond their local venues to catch a show, with 40% of travelers saying they would travel for a concert as an excuse to visit a new place, while 30% would travel because tickets were cheaper elsewhere. 9  

When Taylor Swift’s 2024 tour schedule was announced for Asia and Australia, travel searches increased by over 250% year over year for the corresponding tour cities. Similarly, when the 2024 European tour dates were announced, travel searches for May to August 2024 increased by nearly 65% for cities with corresponding tour stops. 10 To reach travelers venturing out of town for a concert, you could target certain search windows, lean into influencer marketing, or create packages with local establishments to provide more value for potential attendees.  

Our data-driven audience extension solution can help you reach customized audience segments, like those traveling during a certain time, to make sure your destination is in front of the right people, at the right time, and with the right message using targeted marketing. 

Set-jetting could be your untapped travel marketing trend

Set-jetting, planning trips inspired by TV shows and movies, is more popular than ever. More than half of travelers say they’ve researched or booked a trip to a destination after seeing it on a TV show or in a movie. In fact, travelers say TV shows influence their travel decisions more than Instagram, TikTok, and podcasts. 11  

You can lean into this source of travel inspiration where people want to book because they were inspired by a particular location. We helped one of our partners, Brand USA , create an immersive and interactive experience and debuted this innovative approach to travel booking with a shoppable streaming platform that delivers unique video content to replicate what travelers would experience at a destination. 

Our Media Studio team concepted and built this unique approach to destination exploration that allows travelers to quickly and easily book their trip as they immerse themselves in what the destination has to offer. Brand USA is the first partner to use this trailblazing solution, and we’re excited to roll out this approach for other destinations across the globe. 

Reach your goals with the leading travel media network  

We know it can be difficult to act on emerging market trends. That’s why we’re here to help you understand consumer behavior and travel trends to ensure your destination stands out from the rest using our expertise, innovative technology, and powerful platform. All our advertising solutions focus on helping DMOs stand out in a crowded marketplace and drive tourism, and we can help you find the perfect combination for your specific needs.  

To learn more about the array of advertising solutions we provide and how your destination can leverage data, contact one of our experts today. 

Expedia Group Media Solutions is the world's leading travel media network. We connect advertisers with hundreds of millions of travelers across the globe. Our exclusive first-party data on traveler trends, search behavior, and booking data provides travel marketers with unique insights to inform their strategies. We offer a full-funnel suite of solutions to help you convert travelers, and our digital experts can help you create advertising campaigns that deliver.

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Travel apps industry report 2024: how travel and tourism companies are utilizing travel apps to drive revenues.

Dublin, June 04, 2024 (GLOBE NEWSWIRE) -- The "Thematic Intelligence: Travel Apps (2024)" report has been added to ResearchAndMarkets.com's offering. This report provides an overview of the impact travel apps has on the travel sector and seeks to understand some of the contributory factors. The key trends within this theme are split into three categories: consumer trends, enterprise trends, and industry trends. Several case studies are included to analyze the multiple ways countries and companies have responded to the impact of travel app's growth and what they are doing to grow with this market. The report analyzes the players impacted by this theme alongside the contributing trends, destination trends, unintended opportunities, and trends that have emerged as a result of travel apps. It then dives deep into an industry analysis, presenting several real-life case studies looking at how companies have responded to the impact of this theme on their operations. Recommendations are also offered for the travel sector, alongside a description of companies mentioned throughout. This report focus is on travel apps. Key Highlights

Globally, travelers are increasingly online and more mobile savvy than ever before. The online travel market value is expected to increase going forward, according to the analyst forecasts. By 2026, market value is projected to reach $662.63 billion (CAGR 2023-26: 7.98%) as travelers increasingly switch to online travel intermediaries over in-store travel agents.

According to the analyst's Q4 2023 Consumer Survey, 80% of global respondents stated that 'time saving' is either 'essential' or 'nice to have' when making a purchase and 83% of global respondents stated that 'convenience' is either 'essential' or 'nice to have' when making a purchasing choice.

Travel apps allow companies to offer a more convenient service, which often saves both time and money for consumers. When looking specifically at OTAs (online travel agencies), the most successful companies in this sub-sector give little reason for customers to shop elsewhere when purchasing the main services and products that create a domestic or international trip.

The number of consumers who access the internet via mobile devices is increasing across the globe. When assessing the increase in the number of mobile internet subscribers across G7 nations (an organization of the world's seven largest so called 'advanced' economies, and therefore important tourism source markets), all countries displayed healthy growth.

Key Report Features

Understand the current travel apps trends within the travel landscape today and how these will escalate in the near future.

Assess how travel and tourism companies such as tour operators, OTAs and DMOs are utilizing travel apps to drive revenues.

Acknowledge the potential pitfalls of using travel by understanding the social, cultural, and environmental effects on the destination.

Discover recommendations for businesses involved in travel apps.

The analyst's thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage. All across the travel and tourism supply chain, now have an opportunity to capitalize on travel apps, and there are notable examples of this. Therefore, all should buy this report to fully understand how this theme will continue to be a key theme in the future travel landscape.

Company Coverage:

IHG Hotels & Resorts

Marriott Hotels & Resorts

Key Topics Covered:

Executive Summary

Thematic Briefing

Technology trends

Consumer trends

Industry trends

Industry Analysis:

Market size and growth forecasts

M&A trends

Venture financing trends

Patent trends

Company filing trends

Social media trends

Value Chain:

Intermediaries

Transportation

Destination

Travel services

Public companies

Private companies

Sector Scorecards:

Travel intermediaries sector scorecard

Rail and road sector scorecard

For more information about this report visit https://www.researchandmarkets.com/r/eu57gq

About ResearchAndMarkets.com ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Travelsoft Acquires Three Travel Tech Companies 

Justin Dawes , Skift

May 23rd, 2024 at 6:00 AM EDT

The CEO of Travelsoft said earlier this month that more acquisitions were coming.

Justin Dawes

Travelsoft said Thursday that it has acquired three tech companies. France-based Travelsoft is primarily focused on providing tech to travel agents and tour operators that streamlines the process of selling and marketing travel packages. 

The three companies Travelsoft acquired offer business-to-business services in that space:

• Spain-based TravelgateX offers a tech platform that connects lodging suppliers with sellers. 
• UK-based Atcore Technology offers a reservation and inventory platform for tour operators as well as tech to package, price and distribute travel packages.
• Romania-based Travel Connection Technology offers a tech platform to integrate contracting, inventory management, sales channels, booking management, and financial accounts.

Each of the companies will maintain autonomy, Travelsoft said. That includes keeping brand names, leadership teams, and their tech platforms.

The acquisition prices were not disclosed, but here are a few other details:

• The deal nearly triples Travelsoft’s employee base to 600.
• Travelsoft says its platforms now facilitate bookings worth a total of €35 billion ($37.9 billion). Before the deal, that number was €5 billion ($5.4 billion).
• The company said it now has recurring revenues totaling €100 million ($108.3 million) annually, up from €43 million ($46.6 million).
• Travelsoft now has 400 major clients, up from 300, as well as 1,000 travel suppliers, up from 600

An Acquisition Spree

This is the sixth acquisition for Travelsoft since 2022 – there are now seven companies under the group’s umbrella.

Travelsoft earlier this year acquired Eventiz Group , which owns three publications and hosts events geared toward the French tourism and business travel industry. The company had been struggling financially and was following a court-supervised restructuring process and a plan to pay back its creditors.

Travelsoft’s first portfolio company was Orchestra, and then it acquired Germany-based Traffics in 2022 and Spain-based Travel Compositor in 2023 . 

Private investment firm Capza invested in Travelsoft in 2023 and became a minor shareholder. That investment has enabled Travelsoft’s acquisition spree, the company said.

Industry experts are saying that the industry is ripe for consolidation, and that’s been showed with multiple deal announcements over the past few weeks alone. Hotel tech startup Mews, for example, made its ninth acquistion this month.

Investment bank AGC Partners is among those that believe merger and acquisition activity is on the rise. The company published an analysis on the topic last month that said the pieces are in place for more deals.

Those pieces include an improving funding environment and the fact that tech private equity firms have about $300 billion to deploy, AGC said. “The real action is yet to come,” AGC stated.

Among their strategies, those firms are investing in companies like Mews and Travelsoft to finance their growth via acquisition.

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Tags: mergers and acquisitions , the prompt , travelsoft

Photo credit: Travelsoft has acquired three companies. Pixabay

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Innovations in Travel: Technology's Influence on Modern Journeys

Posted: November 8, 2023 | Last updated: April 7, 2024

Safety is the number one priority for many people when it comes to traveling. Biometrics have helped make significant progress on that criteria. Biometric technologies like fingerprint scanning, facial recognition, and iris scanning offer a higher level of security compared to traditional identification methods.

Airport security and immigration processes have sped up thanks to biometrics, reducing wait times and eliminating the need for physical documents and manual verification. Biometrics also enable personalized travel experiences by linking individuals’ biometric data with their travel preferences and profiles.

Mobile Payment Solutions

Mobile payment solutions have been playing a major role in the evolution of travel. In fact, the globalization of these payment solutions has enhanced travelers’ experiences wherever they go, reducing the need for physical cash.

Many mobile payment solutions are widely accepted globally, allowing travelers to make payments in different countries without dealing with currency exchange or international banking issues. It also provides financial inclusion by providing access to digital payment methods to people who may not have access to traditional banking services while on the move.

Smart Travel Accessories

Smart travel accessories have solved many inconveniences and issues for travelers. For instance, portable Wi-Fi hotspots or smart travel routers enable travelers to stay connected to the internet while on the go, which is crucial when exploring unknown areas.

Some travel gadgets, like portable chargers, noise-canceling headphones, and smart suitcases with built-in GPS, enhance convenience and optimize travel. These kinds of smart accessories are also used for safety purposes.

Artificial Intelligence (AI)

The AI takeover is real. Platforms like ChatGPT and Bard are regularly used by Internet consumers. When it comes to traveling, artificial intelligence can be very useful, and these chatbots can be used to provide information and assist with bookings.

AI algorithms can analyze large amounts of data, including user preferences and past travel behavior. Using that data, AI can offer personalized travel recommendations. For businesses in the tourism industry, AI algorithms can analyze market trends and demand patterns to generate selling strategies and offer the best prices to maximize revenue.

Virtual Reality

Technology has advanced so much that it allows us to travel to a certain place before actually going there. How? Virtual reality allows travelers to go through immersive experiences. Through VR headsets or immersive displays, users can virtually “step into” different locations, allowing them to explore and interact with their surroundings as if they were actually there.

These kinds of experiences can help people take a look at places that they haven’t been able to visit. It also provides helpful information that can help travelers make decisions ahead of their trip.

Augmented Reality

Augmented reality apps help travelers by providing real-time information about particular places, attractions, and destinations. AR can help people navigate unfamiliar cities and learn about those places along the way.

Interactive guides, real-time translation, and personalized recommendations are some of the features that AR apps provide to travelers. They improve users’ engagement with the destination where they’re at and provide much-needed information when discovering new places and navigating unknown territories.

Online Travel Agencies (OTAs)

Online Travel Agencies have resolved many obstacles regarding travel accommodations. Platforms like Expedia, Booking.com, and Airbnb have made it easier to find and book accommodations wherever you go.

Providing a wide range of options and competitive prices, OTAs eliminate the need to visit multiple websites or make many phone calls to organize trips. User reviews and ratings, with 24/7 availability and customer support, have helped travelers get references about possible destinations and accommodations.

Internet of Things

The Internet of Things (IoT) describes the network of everyday objects connected to the internet via embedded devices with sensors, software, and other technologies. IoT devices have also impacted the travel experience.

Whether it’s smart luggage trackers or hotel room controls, these kinds of devices improve the traveler’s experience and organization. It also helps to ensure safety when traveling with devices such as smart surveillance systems equipped with IoT sensors.

Ride-Sharing Services

The long-awaited alternatives to traditional car rentals and taxis have finally arrived in the last couple of years. Companies like Uber and Lyft have revolutionized transportation with their convenient ways of getting a car to move around a city.

Smartphone apps help travelers request a ride, track their driver’s location, and pay for the service without the need for cash. Pricing models, such as dynamic pricing based on supply and demand, can offer competitive rates, especially during non-peak hours when regular taxis are not available or hard to find in some cities. These companies usually offer safety and transparency by providing driver background checks, vehicle inspections, and real-time tracking of rides.

When it comes to cybersecurity and transparency, blockchain technology has had a major impact on travel. Passenger identities and booking records are stored on the decentralized blockchain, reducing the risk of fraud, identity theft, and data breaches.

Blockchain technology also helps with payments. In the travel industry, the blockchain eliminates any intermediaries in the payment, like banks, enabling peer-to-peer (P2P) transactions, saving time and transaction costs, and enhancing transparency. It also plays a big part in loyalty programs, with the use of blockchain-based tokens or cryptocurrencies that allow more flexibility in the program’s rewards and can be redeemed through multiple participating travel providers.

Electric and Hybrid Vehicles

In a world where there’s air pollution nearly everywhere, the transportation industry is trying to change that with electric and hybrid vehicles. The quest for environmental sustainability has allowed these vehicles to change the way we travel.

Electric and hybrid vehicles produce lower or zero carbon emissions, helping to fight air pollution, greenhouse gas emissions, and climate change. In that way, sustainable and eco-friendly travel can be achievable in countries that have and produce these kinds of vehicles.

In a data-driven modern world, Big Data allows businesses to gather and process large amounts of data from travelers. This allows them to offer personalized travel experiences tailored to individual preferences, customized promotions, and personalized recommendations.

Big data enables businesses to gain a deeper understanding of customer needs and preferences. Business-wise, it analyzes market trends and demand patterns to optimize selling strategies and pricing. It also helps travelers improve their planning and trip management.

Travel Sharing Platforms with User Reviews

One of the most important aspects of traveling is trusting the people who are in charge of the transportation, accommodations, tours, and other trip activities. Travel sharing platforms have gained a lot of popularity over the course of the years thanks to the facilities they provide for both parties to connect and interact.

Another key part of travel sharing platforms are the user-generated reviews and recommendations. Platforms like TripAdvisor and Yelp help travelers make informed decisions based on other travelers’ opinions.

Autonomous Vehicles

While still in the early stages, autonomous vehicles promise to change the way we travel forever. Brands like Tesla and cities like San Francisco have begun experimenting with driverless vehicles. The main advantage of autonomous vehicles is that they can eliminate human error, which is the leading cause of accidents due to distractions, fatigue, or impaired driving.

They detect advanced sensors and cameras and use artificial intelligence algorithms to navigate and make decisions on the road. Autonomous vehicles also have the potential to increase accessibility and mobility for people who cannot drive.

Mobile Apps

The days of using gigantic maps to move around unknown territory on your trips are over. Travel apps have changed the way we organize and manage every journey. It seems like every problem or issue can be easily resolved by just unlocking a smartphone and downloading different apps.

Airlines have their own apps to book flights. Some hotels and activities can also be booked through apps, while car rentals and tickets for other modes of transport can also be secured online. Moreover, any Maps application on smartphones can provide real-time information and even travel guides while spending time far from home.

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5 Ways Leading Tech Innovators Are Reshaping Business And Branding

How can businesses focus on efficiency, security, and sustainability?

Rapid evolution is a buzz phrase that has become a necessity for businesses today. With the onset of new technologies, marketplaces and customer expectations, evolution is not just advantageous — it’s imperative. Three organizations are at the forefront, each in their unique way pushing the boundaries of efficiency, security, and sustainability. Their approaches are setting new standards for operational excellence and redefining industry norms.

How Leading Tech Innovators Are Revolutionizing Business And Branding

1. enhancing operational efficiency through ai.

In the realm of small and medium-sized businesses, the introduction of AI to manage complex business operations traditionally handled by human executives is a game-changer. One company’s suite of AI agents provides data-driven insights that speed up decision-making processes, automate routine tasks, and adapt strategies to diverse market conditions, boosting operational efficiency by significant margins.

"We provide actionable advice and proactively manage operations on behalf of entrepreneurs around the clock. Covering everything from marketing to finance and logistics, we employ top global strategies and integrate all data at a level that was once only available to major corporations. By doing this, we equalize the opportunities and champion the success of every business. We win when we help others to thrive in competitive markets," said Vlad Panchenko, CEO at Portal.AI .

2. Securing Business with Advanced IT Solutions

As digital threats evolve, so too must our strategies for defending against them. A leading provider of cybersecurity solutions employs state-of-the-art technology to protect various industries from cyber threats. Their comprehensive approach includes round-the-clock monitoring, ensuring that businesses can operate with peace of mind, knowing their data is safe from intrusions.

“At Calian IT and Cyber Solutions, we understand that the safety of your digital assets is fundamental to your business success. Our advanced cybersecurity solutions are designed to provide proactive, seamless protection, ensuring your operations are secure around the clock. This commitment to excellence is what enables us to stand as leaders in cybersecurity, continuously adapting to meet the evolving challenges of the digital age," offers Duane White, Senior Vice President at Calian IT and Cyber Solutions.

3. Driving Sustainability and Efficiency in Renewable Energy Renewable Energy

The push towards renewable energy sources is vital for environmental sustainability. Innovations by a key player in the solar energy sector are making solar power more accessible and effective. Their advanced solar tracker systems enhance energy production, while innovative software solutions streamline operations and reduce installation costs, proving that environmental responsibility can go hand-in-hand with business efficiency.

“At FTC Solar, our pioneering approach to Constructability , for our customers, is more than a technical achievement; it's a cornerstone of our brand identity. By integrating advanced lean engineering practices, we not only reduce capital and operational costs, for our customers and their investors, but also significantly enhance the power generation capabilities of our projects. Explicitly using our strategic innovation, we launched a 1P product that was built on the platform of our market leading 2P tracker. Our identity isn't solely about efficiency - it’s about redefining market expectations and setting new standards in renewable energy. Our commitment to delivering both tangible and intangible value strengthens our reputation and positions us as a thought leader, enabling our clients to maximize returns over their assets' lifespan,” said Ken Kozicki who is CMO at FTC Solar .

4. Enhancing Workplace Safety with Smart Technology

The safety of workers in challenging environments is paramount, and leveraging technology to enhance workplace safety is the next frontier. Anvl’s innovative solutions transform workplace safety protocols by integrating real-time data analytics, which proactively identify risks and prevent accidents before they happen, significantly improving safety outcomes across industries.

"At Anvl, we believe that being ahead of the curve isn't just about adopting new technologies—it's about reshaping how industries think about safety. Our proactive, data-driven approach not only protects workers more effectively but also positions our brand at the forefront of innovation in workplace safety. By leading with technology that anticipates and mitigates risks before they become incidents, we enhance our reputation as pioneers in creating safer, smarter work environments," says Zach Taylor who is CEO at Anvl .

The impacts of these innovations are profound, offering lessons and opportunities for businesses across all sectors. By embracing these advancements, companies can ensure they remain competitive in a digital-first future, leading the charge towards a more efficient, secure, and sustainable tomorrow.

5. New Standards in Luxury Travel and Hospitality

In the luxury industry staying ahead means reimagining the standards of service and efficiency. One industry leader is setting the pace with a stealth mode venture that promises to transform how luxury bookings are managed. By solving an industry problem in the luxury market, like un-utilized event tickets and hotel accommodations, the brand will help redefine how luxury experiences are delivered and consumed.

"This new venture is not just about filling gaps in the market; it's about creating a framework that enhances operational efficiency and elevates the consumer experience," said Tony Abrams, CEO. "Our platform empowers sellers by providing them with the tools to manage their inventories more effectively, and delights consumers by offering unprecedented access to luxury experiences. This dual focus not only boosts operational efficiency but also enhances our brand's value proposition, positioning us as innovators in the luxury travel sector," said Tony Abrams, CEO at Four Hundred.

By streamlining processes and enhancing inventory management, the venture is poised to set new benchmarks in the hospitality industry. This approach not only supports sustainable business practices but also aligns with the evolving expectations of luxury consumers, who demand both excellence and ethical consideration.

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Things to Do in Elektrostal, Russia - Elektrostal Attractions

Things to do in elektrostal.

• 5.0 of 5 bubbles
• 4.0 of 5 bubbles & up
• Good for a Rainy Day
• Good for Kids
• Good for Big Groups
• Adventurous
• Budget-friendly
• Hidden Gems
• Good for Couples
• Honeymoon spot
• Good for Adrenaline Seekers
• Things to do ranked using Tripadvisor data including reviews, ratings, photos, and popularity.

1. Electrostal History and Art Museum

2. Statue of Lenin

3. Park of Culture and Leisure

4. museum and exhibition center.

5. Museum of Labor Glory

7. Galereya Kino

8. viki cinema, 9. smokygrove.

10. Gandikap

11. papa lounge bar, 12. karaoke bar.