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Hilton Launches New Travel Advisor Portal

Photo: Tupungato / Shutterstock.com

Hilton on Tuesday officially launched its new and updated portal for its travel advisor partners.

The portal is for advisors who do not book through a GDS and grants them the option to use a travel advisor ID number at the time of booking.

According to a message to advisors on Tuesday, the new portal includes an improved user experience that Hilton hopes will provide advisors “with the tools and resources to grant travelers an exclusive experience at a Hilton property while earning benefits of their own,” Jody Mattice, the director of partnerships and communications for Hilton said in a message to advisors on Tuesday.

In particular, the portal highlights Hilton’s ongoing lean into all-inclusive products, as well as explainers on Hilton’s 19 brands, the latest of which is Spark, which was launched in January . There’s also information on Hilton Honors, the company’s rewards program, offers and promotions, and access to Hilton’s Travel Advisor personal travel rates and exclusive learning center.

Advisors can also log into Impresario via the new portal. Impresario is Hilton’s VIP recognition program that enables select advisors and agencies to offer complimentary benefits to travelers. In particular, Impresario offers benefits for travelers at Hilton luxury brands—Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, and LXR Hotels & Resorts

Advisors can access and login to the new portal here .

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9 things to consider when choosing to book via a portal vs. booking directly

Editor's Note

When it comes to travel, you have a lot of options.

You can book directly through the website of an airline, hotel, rental car company or other travel provider. You can also use online travel agencies like Expedia or Skyscanner. And many banks offer their own portals, such as Capital One Travel and Chase Travel .

While there are some horror stories from cancellations associated with portals, booking with one linked to a credit card in your wallet can be an attractive option.

Consider asking yourself these nine questions to determine the best approach for planning your next trip. They will help you decide whether to book directly, use an online travel agency or utilize a credit card portal for your next vacation.

Will you forfeit status perks and status earnings?

When booking a hotel room through online travel agencies like Hotels.com or Expedia , you may not receive your stay credit from the hotel brand (e.g., Marriott Bonvoy ). Any nights that would typically contribute toward your status won't be counted.

Moreover, as a member with elite status, you often won't receive the usual perks during your stay — like free breakfast or room upgrades. This applies to all major hotel loyalty programs . Many hotels offer a best-price guarantee , allowing you to request a match to a better price you find elsewhere, even if it's on an online travel agency. With this guarantee, you can enjoy loyalty benefits without spending more than necessary.

The decision becomes less straightforward if you want to leverage perks that require booking through a credit card travel portal — which can include bonus rewards or statement credits. You must prioritize what matters most: receiving elite perks and night credits or earning more credit card points and benefiting from automatic discounts for your stay.

However, it's worth noting that flights booked through third-party sites generally qualify as ordinary revenue tickets and are thus eligible to earn points or miles in the given airline's loyalty program. However, be sure to read the terms carefully to avoid booking restrictive basic economy fares .

Related: Why you don't earn hotel points when booking through an online travel agency

Do you have travel credits you can use from your credit card?

Several credit cards offer travel credits on your statements when you book through their travel portals.

For example, the Capital One Venture X Rewards Credit Card (see rates and fees ) offers $300 in annual credits when you reserve flights, hotels and rental cars through the Capital One Travel portal .

Similarly, anyone with The Platinum Card® from American Express can enjoy various benefits of the Amex Platinum , including an annual hotel credit worth up to $200 for prepaid reservations at Fine Hotels + Resorts properties or The Hotel Collection (the latter of which requires a two-night minimum). The perk is issued as a statement credit to your account. Like the Capital One credit, the only way to receive the Amex credit is to book an eligible stay through the American Express Travel portal .

Those with a Chase Sapphire Preferred Card also receive a comparable credit for hotel reservations, though it's significantly lower at $50 per year. Simply book through the Chase Ultimate Rewards portal to have the annual credit appear on your account.

If you have a travel credit you have yet to use, take advantage of it before it expires. But carefully consider its rules to ensure your booking qualifies for reimbursement.

Related: The top 11 credit cards with annual travel statement credits

What will cost you the fewest points?

If you have accumulated enough points in credit card portals like American Express Membership Rewards or Citi ThankYou points , you should carefully consider which redemption option will require the fewest points for your upcoming trip.

Sometimes, transferring your points to a partner program and booking through their website may be the most cost-effective option.

On the other hand, it may be cheaper in some situations to keep your points in your credit card account and use them through the card's travel portal. This is especially true for hotels, as transferring points to a partner hotel loyalty program may provide less value than redeeming them directly through your credit card issuer.

This can also make sense for boutique properties that don't participate in a loyalty program.

Always compare both redemption options before transferring your points to ensure that you get the best value .

Related: How (and why) you should earn transferable points

What will get you the most points on your credit card?

Regarding travel expenses, you should consider which credit card offers the best rewards for each purchase .

For instance, the Capital One Venture X (see rates and fees ) card provides 10 miles per dollar spent on hotels and rental cars booked through Capital One Travel. Additionally, you earn 5 miles per dollar spent on flights booked this way. Comparing these rates to the 2 miles per dollar earned on purchases made outside the Capital One Travel portal, it's clear which option is more advantageous.

Chase follows a similar pattern. If you have the Chase Sapphire Reserve and book through the Ultimate Rewards portal, you will earn 10 points per dollar spent on hotels and rental cars and 5 points on flights. These rates are significantly better than the 3 points per dollar earned on travel booked through other methods.

The Amex Platinum card presents a more drastic example. It offers 5 points per dollar for prepaid hotels booked through the Amex Travel portal. You also receive 5 points per dollar spent on flights booked directly with an airline or through Amex Travel (up to $500,000 in flights per calendar year, then 1 point per dollar spent). However, for hotel reservations booked directly with a hotel, you only earn 1 point per dollar spent. While you can choose either option for airfare, booking hotel stays through Amex Travel is best to maximize your earnings — though again, you'll likely give up the opportunity to earn hotel points by doing so.

Related: What are points and miles worth?

Do you have to choose between rental car loyalty perks and a better price?

Online travel agencies and portals are popular because they offer convenience. You can visit a single website and compare results from various rental car companies.

However, there is a trade-off to consider.

When you see a lower price on an online travel agency or credit card portal than a rental car website, you usually won't receive any elite benefits associated with a rental car loyalty program . This is because most online travel agencies and credit card portals do not provide an option to add your rental car loyalty number to the reservation (though there are exceptions ). Even if they do, the rental agency often doesn't honor the associated benefits, such as skipping the line during car pickup.

In such situations, you must decide whether booking the lower price or receiving perks is more important. Ultimately, the decision may come down to the price difference.

Related: Get automatic rental car elite status through your credit card

Will the hotel give preference to guests who booked directly?

In short: Possibly. You may not receive the same perks when booking a hotel through a third-party website instead of directly with the hotel.

For example, a TPG staffer faced this issue while staying at Universal's Cabana Bay Beach Resort in Orlando. He booked through the Capital One Travel portal to earn miles with his Capital One Venture Rewards Credit Card (see rates and fees ). However, this meant he couldn't use the mobile check-in feature and had to wait in a long line at check-in. Additionally, he was assigned a less desirable room near noisy areas like the service elevators and housekeeping storage.

If you're not a light sleeper or prefer in-person check-in, these drawbacks may not be significant concerns. Nevertheless, it's worth considering these factors when deciding how to make your hotel booking.

Related: The best ways to book hotels through online travel agencies and bank portals

Can you get free perks from hotels booked via a portal?

Why not add free perks to the deal if you're paying cash for a hotel?

With American Express, you can enjoy extras by booking through Amex Fine Hotels + Resorts or The Hotel Collection . However, you will not get these benefits if you book directly with the hotel.

Capital One and Chase offer similar programs through the Capital One Premier Collection , Capital One Lifestyle Collection and Chase Luxury Hotel & Resort Collection . When you book with these programs, you can expect to receive perks that could include free breakfast, a welcome gift or space-available room upgrades.

Related: 6 surprising ways to use your on-property credits at hotels

Will you get free nights added to a hotel booking?

Adding free nights to your hotel reservation could be a huge differentiator.

For example, the Citi Prestige® Card offers a fourth-night-free benefit . But there are some restrictions and nuances to using this benefit. There's a limit of two uses per year and you must book through Citi ThankYou Rewards to receive it.

The information for the Citi Prestige has been collected independently by The Points Guy. The card details on this page have not been reviewed or provided by the card issuer.

Likewise, you can get a fourth or fifth night free when redeeming select types of hotel points for award stays — which could lead you to book directly with a hotel program.

Related: Can I mix hotel points and free night certificates to get a 4th or 5th night free?

What if something goes wrong with your flights?

Unlike rental car and hotel reservations made through portals and online travel agencies, flights booked outside airline websites will still earn you miles and frequent flyer status credits.

This is good news, but it gets even better when you realize you can stack rewards by booking flights through online travel agencies . This means you can earn points on your credit card, miles from flying, shopping portal bonuses and rewards from the loyalty programs of online travel agencies .

However, there is a potential issue to consider if unexpected problems arise before or during your trip.

When you book directly with an airline and your flight gets canceled, you can deal with the carrier directly. They will reimburse or rebook you based on their change or cancellation policy . However, this may not be the case for portals and online travel agency bookings.

If the airline cancels your flight due to bad weather, they may instruct you to purchase new tickets for a later flight through your credit card portal or the online travel agency you booked with. If you have a schedule change or want to adjust your reservation, you often need to go back to the third-party site for support instead of contacting the airline directly. This can be a significant drawback when booking flights through a third-party option, particularly if your trip carries a high risk of weather-related issues or you think there's a possibility that you'll need to change (or cancel) your trip.

Related: Flight canceled or delayed? Here's what to do

Bottom line

Having various options for booking trips is great. You can compare prices and use your points and miles effectively. You might even get extra perks that other websites don't offer.

However, having too many options can be overwhelming and confusing.

To simplify the process, consider these nine questions before making your booking. By considering factors such as your travel credits and how the booking will impact your elite status strategy, you can avoid surprises during your trip and make the most out of the rewards you earn.

Additional reporting by Kyle Olsen.

Go Hilton Team Member travel program

Booking a go hilton stay.

Eligible Team Members and their authorized family / friends must each log in at the Go Hilton booking site with their own Hilton Honors sign-in and password to manage their own reservations. 

Tips for Finding Go Hilton Rates

Use the flexible dates feature.

• Search for a 1-night stay and click the 'My dates are flexible' box, which will let you see rate availability day-by-day in a calendar view for each hotel you select.
• Ex: If you searched for 3 nights, but only 2 of the nights have the discount available, the search would come up empty. If you do a 1-night search and use flexible dates, you could see availability day-by-day and see the discount for 2 of the 3 nights, which you could book separately if needed.

Mix and match rates

• Ex: Team Member rate might be available for 1 night and not the next, but the Family & Friends rate might be available for the other night.
• If searching for 2 rooms doesn't work, try searching for only 1 room as there may be only one room available at the discounted rate on that particular night.

Be flexible

• Try to book as far in advance as possible to take advantage of all potential availability. If you don't find what you're looking for right away, come back often. Go Hilton rate availability is based on forecasted occupancy, which can change frequently.
• More rooms might become available closer to the desired stay date, especially within 60 days of arrival, since stay dates farther out in the calendar may be more limited and are often booked quickly.
• Consider searching for popular destinations during various seasons or nights of the week when availability may be more plentiful.
• Plan trips around when you find availability for the discounted rates.

Checking in & staying with Go Hilton Rates 

• Team Members must be present at check-in and for the duration of Team Member rate and Family & Friends rate stays booked in their name and Hilton Honors account.
• Authorized family and friends must be present at check-in and for the duration of Family & Friends rate stays booked in their name and Hilton Honors account.
• Non-Team Members, family/friends, etc., cannot use Team Member rates.
• Authorized family/friends can travel without the authorizing Team Member when staying under their own Family & Friends rates, but the family/friends do need to make their own reservations by signing into the Go Hilton booking site with their own Hilton Honors account.

Number of rooms per stay

• For each hotel stay, eligible Team Members may reserve up to 2 Team Member rate rooms and 2 Family & Friends rate rooms, for a total of up to 4 rooms in their own name and Hilton Honors number.
• Team Members’ approved family / friends may reserve up to 2 Family & Friends rate rooms per hotel stay (family / friends must make their own bookings with their own Hilton Honors account).
• "Extra” Team Member and “Extra” Family & Friends rates are combined with and treated like “regular” Team Member and Family & Friends rates for the maximum number of rooms per stay.
• Program users may not book rooms for themselves at different hotels for the same stay dates regardless of the rate booked.

Number of nights per stay

• Eligible Team Members can book up to seven consecutive nights at Team Member rates and up to seven consecutive nights at Family & Friends rates.
• Approved family/friends may book a Family & Friends rate for seven consecutive nights.

Annual allotment of room nights

• Each eligible Team Member can book and / or use up to 30 room nights per calendar year under Team Member rates and up to 70 room nights per calendar year under Family & Friends rates, for a total of 100 room nights per calendar year.
• Each room counts as 1 room night.
• Usage of Family & Friends room nights by approved family / friends counts against the 70 Family & Friends room nights total.
• "Extra" Team Member rates and "Extra" Family & Friends rates do not count against the annual room night allotments.

Hilton Honors Points, stay credit, & hotel benefits

Go Hilton Team Member and Family & Friends rate stays are eligible to earn Hilton Honors Points on both room rates and incidentals and stay credit toward the next tier status, based on Hilton Honors terms and conditions. Hilton Honors members are eligible for all standard Hilton Honors hotel benefits when staying under Go Hilton rates, including room upgrades at check-in based on tier status and hotel availability.

Hilton Honors Relocation & Recovery (Walk Policy)

Occasionally, a hotel may find itself in an overbooked situation. All Go Hilton Team Member and Family & Friends rate reservations in such situations are to be honored as any other reservation for a Hilton Honors member; Hilton Honors Relocation & Recovery policies apply the same to Team Member and Family & Friends reservations as to any other reservation type for overbooked situations. The guest should be relocated to another local hotel within a reasonable distance with all the usual Hilton Honors walk benefits based on the guest's tier status.   

Code of Conduct

• Eligible participants traveling under the  Go Hilton travel programs are bound to the Hilton Code of Conduct. Eligible Participants are expected to embody Hilton Values and uphold the exceptional reputation of Hilton during every stay at member properties. Eligible Participants will be held accountable for any undue duress placed on the hosting property. Behavior inconsistent with program rules and our HILTON Values may result in loss of these privileges and disciplinary action, up to and including termination. Family and Friends of Eligible Participants who use the Family & Friends Travel Program are also a reflection of the Eligible Participant. Any inappropriate behavior by Family and Friends may also result in loss of these privileges for the family/friend and the Eligible Participant.
• Access to Go Hilton discounts may not be sold, auctioned, bartered, brokered, purchased, or otherwise transferred.  Any Go Hilton discounts obtained in this manner will be considered to have been fraudulently obtained and deemed void, resulting in cancellation of the reservations.  This applies to Go Hilton Team Member rates and Family & Friends rates. All such activity is strictly prohibited and will result in loss of Go Hilton privileges for the applicable Team Member and/or Family & Friends and can also result in disciplinary action for the Team Member, up to and including termination. Such fraudulent activity will also lead to closure of the applicable Hilton Honors accounts and forfeiture of any Hilton Honors Points, stay credits, or other related rewards associated with those accounts.
• The following actions will be taken by the Program for any Hilton Honors members who are fraudulently added to a Team Member's Family & Friends list and/or who fraudulently book or use a Team Member's Family & Friends rate room nights without the Team Member's knowledge and consent:  their Go Hilton / Family & Friends rate reservations will be cancelled by the Program; their Hilton Honors account will be closed; and they will forfeit any Hilton Honors Points, stay credits, or other related rewards associated with that Hilton Honors account. The Program will monitor such fraudulent Hilton Honors members going forward, and such fraudulent activity on any new Hilton Honors account the members open will lead to the same treatment as above on the new accounts.
• Team Members should inform all family and friends they authorize to use the program of the Go Hilton Code of Conduct and all Program Rules.

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