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Tourism Seasonality

Most tourist destinations in the world are affected by the phenomenon of seasonality. Destinations with high fluctuations in seasonality often face various challenges, such as overcrowding, high prices, inadequate infrastructure in peak seasons, as well as a lack of services and job opportunities in shoulder and low seasons. Seasonality is a measurable feature with significant economic and social impacts.

Understanding the main characteristics can help to modify its occurrence. Causes can be natural such as the seasons and related climate conditions, or institutional such as public and school holidays. Consequently, seasonality is regular and consistent and can be predictable and anticipated. This makes it more possible to mitigate.

To measure the degree of seasonality, destinations can use specific indicators, ranging from tourist arrivals to occupancy rates. There are also indicators regarding initiatives to strengthen shoulder and low season periods, as well as measuring the level of effort designed to reduce seasonality. As seasonality is a factor in unemployment, seasonal employment and turnover of staff, indicators regarding the effects of seasonality on employment are important tools to monitor its social impact.

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SEASONALITY IN TOURISM – causes, implications and strategies

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Tourism has become an important factor in the recent growing economy to trade with international dimensions. Mountain destinations offers inter alia, a wide range of possibilities such as unique cultural attractions, hiking, skiing, rafting, kayaking, rock climbing, mountain biking, bungee jumping, and paragliding. that attracts mass tourism with temporal imbalance in number of tourist arrivals. Kinnaur, is also referred to as the 'Land of god' and is 235 Km from Shimla in India. The area is known for its serenity and beauty and opulent green and rocky mountain-scape. It has the Satluj, Baspa and Spiti rivers meandering through it. The main purpose of study is to provide a pattern of tourist statistics and determine the peak season of tourist attractions in Kinnaur. The study is based on secondary data. To achieve the objectives an annual growth rate (AGR) and compound annual growth rate (CAGR) were calculated. The most frequently used simple average method was considered to...

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Please note you do not have access to teaching notes, tourism seasonality: the causes and effects.

Worldwide Hospitality and Tourism Themes

ISSN : 1755-4217

Article publication date: 25 August 2022

Issue publication date: 13 October 2022

The aim of the paper is to examine and analyse the thematic literature on tourism seasonality and the causes and effects thereof.

Design/methodology/approach

The paper is based on a review of scientific and theoretical research by various authors on tourism seasonality, in order to systematically analyse the causes and effects of the seasonal patterns in tourism activity.

Seasonality is one of the most important features of tourism demand, and it has a significant effect on many aspects of the tourism industry. The literature review suggests that tourism seasonality is caused by natural and anthropogenic factors that have a very significant bearing on the geographical location of a tourist destination, as well as institutional and economic factors. Assessments of the effects of seasonality in the scientific literature differ. The effects of seasonality analysed in the relevant literature can be divided into four major categories: economic, employment, social and cultural as well as ecological.

Originality/value

The paper presents a systematic literature review on tourism seasonality and the causes and effects thereof.

Tourism seasonality
Causes of tourism seasonality
Effects of tourism seasonality

Zvaigzne, A. , Litavniece, L. and Dembovska, I. (2022), "Tourism seasonality: the causes and effects", Worldwide Hospitality and Tourism Themes , Vol. 14 No. 5, pp. 421-430. https://doi.org/10.1108/WHATT-07-2022-0080

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Travel Tips

What Is Shoulder Season and How Can It Help You Save on Travel?

Shoulder season is a prime time to travel for great deals and fewer crowds. Here's how to maximize your trip.

George Rose/Getty Images

The summer vacation season may have come and gone, but that doesn’t mean travel needs to end with it. In fact, now is our favorite time to hit the road: shoulder season.

"Just as there's a downward dip from the top of your head to your shoulder, 'shoulder season' refers to a dip in tourism," Katy Nastro, travel expert at Going , shares with Travel + Leisure . "Unlike busy peak seasons, shoulder seasons are periods when places see fewer tourists, yet are not quite as sleepy as off-seasons; [it's] more so the time period between the two.”

As Nastro further explains, the specifics can vary based on location, but it usually falls around the change of seasons. "In general, we mostly see shoulder seasons as being the autumn and spring months," she says. "Not quite peak summer, nor winter holidays, but still more lively than the doldrums of winter."

Depending on the location, having a solid transitional weather pack list can be the best way to prepare for travel during these times of the year.

For example, the shoulder seasons for travel throughout New England land in the spring (April to early June) and late fall (October to November). Both periods come with their own perks, like gorgeous spring flowers and vibrant fall foliage. It’s also a time replete with festivals, including the Connecticut Garlic & Harvest Festival and the Freeport Fall Festival .

Or, over the same time frame, you can head to Florida, which also experiences its shoulder seasons in the spring and early fall. The weather is still warm, with temperatures hovering in the 70s, but there are far fewer crowds than typical school vacation times.

Looking for a far-flung getaway? Head to Europe, which, for the most part, experiences similar shoulder seasons. It’s especially true for hot spots like the Greek islands , with many hotels offering fantastic deals during April and May, as well as September through October.

Getty Images

Beyond seeing fewer fellow tourists in typically high-demand areas, what else makes shoulder season so attractive? The best and most important answer is that you can expect to pay a lot less for your trip.

According to a 2021 NerdWallet analysis , which analyzed more than 100 of America’s most popular flight routes, on average, airfare was 23 percent cheaper during shoulder season than peak travel times. The analysis noted the biggest gap in pricing came around the holiday shoulder season, when flights were, on average, 50 percent cheaper when booked for Monday, Jan. 10, rather than Monday, Dec. 27. Additionally, 2022 data by Hotels.com showed that traveling just prior to or right after major holidays provided the best pricing on hotels. The brand found the average hotel rates between July through January on its app and pinpointed the best times to travel for a great deal was the weekend before Christmas (Dec. 15 - 20) or right after the New Year holiday (Jan. 3 - 8).

Igor Tsarev/Getty Images

Beyond snagging a great deal, traveling during the shoulder season comes with the added benefit of more bargains at restaurants and excursions without having to fight off fellow travelers or worry about off-season closures.

To make the most of your trip, simply search for your intended destination's "shoulder season," which, again, usually falls right before or after its typical high season. You can also use resources like Kayak's Best Time to Travel tool to search for the best deals year-round and find the ideal time to book. Or, simply read up on the latest data for prime booking days , as well as how many days out you should book airline tickets to various destinations around the globe.

Movie Reviews

Tv/streaming, collections, great movies, chaz's journal, contributors, the tourist returns for tumultuous second season on netflix.

The first season of “The Tourist” was a clever little thriller over on Max, but that company continued its cavalcade of confusing choices and dumped the second outing, allowing the show to travel to Netflix, where it has been consistently in the top ten for the entirety of February as audiences caught up with year one. That fun season is now followed by a very twisted second one, a 6-episode outing that moves the action from Australia to Ireland—switching the title character if you think about it from one protagonist to the other—and upping the surreal, unpredictable sense of dark humor. It’s a bit of a rockier road in terms of quality, but there’s an admirable lunacy to the storytelling here that holds it together, throwing in new twists and memorable characters in a manner that’s reminiscent of prime Coen brothers, wherein one never knew what was going to happen next, and it was all darkly humorous at the same time. While Danielle Macdonald gets a little lost in the late-season emotion of this year, Jamie Dornan really holds it all together with a deceptively natural, engaging performance. It’s insane Max ever let him go.

The first season of “The Tourist” has a beautiful simplicity in its story of a man who wakes up after a car accident in the Outback with no idea of who he is or how he got there, only to discover that he may not like the guy he used to be. With so many questions answered in what could have been a self-contained season, one might wonder how they could do it again—amnesia a second time? The writers smartly move the action back to Elliot’s (Dornan) homeland in season two as he and Helen (Macdonald) travel there to learn more details about his dark past after receiving a mysterious photo. Before they even really get a pint in them, Elliot is kidnapped and thrown into the middle of a generation-spanning turf war between the families of the Cassidys and the McDonnells. The latter is led by the vicious Frank ( Francis Magee ) and the former by none other than our hero’s mother, Niamh (the excellent Olwen Fouéré ).

A season that opens by separating its heroes and sending one to a remote island where he’s kept prisoner has about a dozen other twists up its sleeve that I wouldn't dare spoil here, as that's the joy of watching the show. Everyone on “The Tourist” hides an odd secret or two, even the seemingly ordinary detective ( Conor MacNeill ), who has something insane going on in his basement. When Helen sees her potential mother-in-law commit murder in the premiere it’s just the beginning of a series of narrative turns that stress that classic suspension of disbelief. “The Tourist” is like those page-turning novels you read on a beach, wherein each chapter ends with an insane new revelation that forces you to read the next before you question if it actually makes any sense at all. It’s really the show’s strength: A sense of breakneck plotting in an era when everyone feels like every show is a few episodes too long for its threadbare plot.

If the plotting is the strength, the emotions of the second season feel a bit like a weakness at times. The love story between Helen and Elliot takes center stage in rather intense ways, and it leads to a number of heartwrenching scenes, especially in the back half, that feel overly melodramatic. “The Tourist” is at its best when it’s not taking itself very seriously, having fun with its characters. Every time it diverts to really define Helen and Elliot’s eternal love, the seams in the writing start to show, and Macdonald gets lost a few times this season in overwrought melodrama that feels unearned. Luckily, she’s balanced by a truly great Dornan performance, one that seems to be honestly responding to every loony twist thrown his way. It’s more subdued that season one, allowing him to be the center as the chaotic world spins around him.

No one really understands what the heck is going on over at Max that they keep canceling movies and dropping content—an underreported recent head scratcher was allowing “Band of Brothers” to be on Netflix while “ Masters of the Air ” was dropping on Apple, which surely reignited interest in the original Playtone production in a manner that one would think would have sent people back to Max, but whatever. Letting “The Tourist” slide over to Netflix may be low on the list of their insane decisions of late, but it’s been funny to watch it slay for the competition, and it's hard to believe that the second season won’t do exactly the same. It’s funny to consider the executives who made the decision to let “The Tourist” go watching this effective second season on Netflix themselves, probably wondering why there aren’t more shows like it on Max.

Whole season screened for review. On Netflix February 29th.

Brian Tallerico

Brian Tallerico is the Managing Editor of RogerEbert.com, and also covers television, film, Blu-ray, and video games. He is also a writer for Vulture, The Playlist, The New York Times, and GQ, and the President of the Chicago Film Critics Association.

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As U.S. Reopening Approaches, Travelers Take Their Marks

The end of the U.S. ban on international visitors has kicked off a surge in travel both foreign and domestic. Here’s what to expect for the holiday season and beyond.

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By Concepción de León

When the Biden administration announced that vaccinated foreign travelers would be allowed to enter the United States starting Nov. 8, it was as though a starting gun had been fired.

Skyscanner , a travel booking site, saw an 800 percent spike in bookings the day after the announcement. In the week after the administration confirmed the date travelers could arrive, Expedia , the online booking site, saw a 28 percent increase in searches for U.S. hotels from Britain and a 24 percent increase from France.

And not only international tourism was given a boost. Experts said that the U.S. reopening signaled to American travelers that they could leave their homes this coming holiday season , too. Searches for outbound international travel on the booking application Hopper, for instance, have increased by 24 percent since the announcement, the highest uptick since the spring.

“There’s just something about the fact that we’re lifting our borders that changes the perception of travel right now and makes people much more comfortable and confident in doing so,” said Misty Belles, a spokeswoman for Virtuoso , a network of luxury travel agencies and advisers.

Though the travel industry continues to face staffing and regulation challenges, the process of traveling is becoming smoother. Coronavirus tests are easier to book, and the process for checking documents at airports has been streamlined. But most important, travelers are becoming accustomed to the uncertainty, planning for rather than dreading it. If you’re traveling this holiday season, here’s what to expect.

Start planning now.

Traveling during the pandemic requires both long- and short-term planning to secure flights and accommodations while leaving room for last-minute changes in regulations, flight schedules or coronavirus infection rates.

Travelers are either “booking for tomorrow or they’re booking for next year,” Ms. Belles said, adding that many travelers “want to get away, but they’re kind of pushing it to the last minute just to make sure nothing changes.”

Waiting can be expensive, as prices have increased across the industry and may continue to do so as international travel rebounds, Ms. Belles said. Travel agents also say that many top resorts, such as Las Ventanas al Paraiso in Los Cabos, Mexico; the Four Seasons Resort Hualalai in Hawaii; and The Breakers in Palm Beach, Fla., are booked for the holiday season, and that those who wait, particularly families with children, will have a smaller selection of places to stay. The app Hopper estimated that domestic airfare over Christmas would likely match 2019 prices, while international airfare is currently cheaper but likely to increase by December.

Still, Willis Orlando, a travel expert at Scott’s Cheap Flights , a service that tracks and emails flight deals to subscribers, said that travelers have an opportunity to snag low fares now, particularly on international flights, as airlines continue to scramble to match supply with demand, which has fluctuated according to travelers’ sentiments about the virus or announcements of country reopenings.

“It’s not going to be long-lived,” Mr. Orlando said. “I think once the rest of the world opens up, those planes will get back to flying the old high-demand routes, but for now, it’s a wonderful opportunity.”

Be prepared to adapt.

Ariel Vinson, 31, a digital content manager for a consumer packaged goods company in San Diego, went to Alaska at the beginning of October. It was her second trip there this year, and she is contemplating moving there.

But her trip was extended when she got Covid-19 a week in. She ended up having to stay an additional week, before flying home on Oct. 24.

“That was a wake-up call for me,” she said. “I don’t think it’s going to stop me from traveling, but I think it’ll make me think about my behaviors during travel,” such as masking outdoors or being more cautious when interacting with strangers, which she had become more comfortable with since getting vaccinated this spring.

Sandra Torres, 32, who manages vendors at a biotech start-up in the Chicago area, said that the couple of times she had traveled by air this year, “the flights themselves were changed multiple times.” A coming November trip to Hawaii, booked in the spring, was changed a month out, with one leg ultimately canceled. She had to rebook with another airline. A planned birthday trip to Tokyo, in February 2022, was recently canceled by the airline.

“It does make it harder to plan things,” Ms. Torres said. “I’ve learned to be more flexible, to be more open. Even if you book things ahead of time, you might still have to change them.”

She added that she’s learned to “have more of a cushion, both financially and just around logistics and departure times.”

You may experience limited services.

The experience of travel continues to be affected by staffing and other challenges. Your hotel’s restaurant may be closed, for instance, and daily room cleaning is only available upon request in many places.

“That part of the business requires a lot more staffing than just the standard hotel operations,” Chip Rogers, the president of the American Hotel & Lodging Association , said of hotel restaurants. “That’s where hotels are having to cut back, because they just don’t have enough people.”

Rental cars remain in short supply, and prices are high, in some cases double or triple prepandemic rates. Many concessions and businesses in airports are still closed, and airlines have canceled hundreds of flights in the last several months, including recent cancellations by Southwest Airlines and American Airlines .

As a result, customer satisfaction has dropped in both the rental car and airport industries, according to recent studies by the data and analytics firm J.D. Power.

Martina Johnson, 35, and her husband, Leslie, 40, who work in marketing and digital advertising in the greater New York City area and document their travels on social media , are planning to spend a couple of weeks visiting family in the Midwest leading up to Thanksgiving .

But they decided to drive there rather than rent a car, because the prices were prohibitive. In the past, Ms. Johnson said, they paid $50 to $75 for a weekend car rental, while the price now would be closer to $300. For two weeks, the price would have been nearly $2,000.

“The price of rental cars is ridiculous,” she said. “We want the flexibility without worrying about the cost.”

Ski and beach vacations are most popular.

People are still gravitating to outdoor travel, with the most popular destinations being domestic beach locations or the Caribbean and Mexico.

Megan Moncrief, the chief marketing officer for Squaremouth , a travel insurance company, said that eight of the company’s 10 most popular international destinations were Caribbean countries.

“The Dominican Republic, Turks & Caicos and the U.S. Virgin Islands had never been top destinations during the holiday season, but they are this year,” she said, because those places have largely stayed open when other countries closed their borders.

Ski destinations are also seeing increased interest, said Natalia Sutin, the vice president of revenue management at Vacasa , a vacation rental management company.

“People look for a festive atmosphere, and guests are looking to make up for ski trips from last year,” Ms. Sutin said. In a recent Vacasa survey, 61 percent of respondents said they were replanning a ski trip that they had intended to take last year but canceled.

Demand for ski destinations on Vrbo , a vacation rental company, is also up more than 40 percent this winter compared to the same period in 2019 , and up 31 percent compared to 2020.

Victoria Neff, a 34-year-old assistant director at an education and technology nonprofit in Boston, is spending Christmas in Aspen, Colo. She said she booked her flight and rental car ahead of time because she “was worried about availability” and knew demand would be high.

Cities are preparing to welcome international travelers.

The resumption of international travel to the U.S. on Nov. 8 is particularly important for cities, which derive significant revenue from and are a main attraction for foreign visitors.

“It’s so desperately needed in your gateway markets like New York, San Francisco, Boston, Washington, D.C.,” said Mr. Rogers of the American Hotel & Lodging Association. “Those are markets that really depend on international travel, and those are also the same markets that have been hurt so bad during the pandemic.”

While only 3 percent of hotel bookings nationally come from international travelers, they account for 15 percent of hotel revenue because they stay longer and spend more money.

In Los Angeles, where international travelers were a quarter of overnight visitors and made up 50 percent of overall spending in 2019, bookings and search interest spiked after the reopening was announced, said Adam Burke, the president of the Los Angeles Tourism & Convention Board.

“We’re now seeing an acceleration of the recovery process,” he said. Tourism Economics , a global travel data company, is projecting 1 million more visitors to Los Angeles by the end of the year and an additional $1 billion in revenue from international travelers.

British Airways and its vacation-booking arm, British Airways Holidays, said that the desire to see friends and family for the holidays was driving a surge in searches for destinations in the United States, particularly in New York, Miami, Los Angeles and Chicago. Searches for Thanksgiving were up 2,000 percent this week over the previous week, the company said in an email, and searches for the days before Christmas were up 900 percent.

For domestic travelers, visiting the country’s urban centers could be cheaper than in the past. Expedia found that accommodations in cities are 10 to 35 percent cheaper than in 2019.

Parents are becoming more comfortable traveling with children.

The survey by Vacasa, the vacation rental management company, found that parents with children under 5 were more likely to say they were planning travel than non-parents, 65 percent compared to 41 percent. And road trips continue to be popular, with 72 percent of travelers saying that they will drive to their destinations.

“We do see that family travel is the trend this year,” said Ms. Sutin of Vacasa. “Most people are traveling with their spouse, children or immediate family.”

Katie Cherico, a travel adviser for In the Know Experiences , a New York City-based agency, said that among her clients, families’ decisions around travel depend on their children’s ages. Those with children under 12, who until recently have not been eligible for vaccination, have been sticking to domestic or nearby resort destinations, like Puerto Rico, while those with vaccinated children 12 and over feel more comfortable traveling internationally. Immunization with the Pfizer vaccine was approved for children 5 to 11 by the Food and Drug Administration on Friday and, if approved by the Centers for Disease Control and Prevention, may be rolled out as early as this week. That is likely to boost traveler confidence just as the adult vaccine did in the spring.

Stephen Scott, a Chicago-based travel adviser for Protravel International , added that cruises remain difficult for families with children under 12, because many cruise lines require that passengers be vaccinated and do not make exceptions for children. But these restrictions may be eased on Jan. 15, when the industry will no longer be required to follow federal Covid-19 rules, the C.D.C. said in a statement.

Holiday travel behaviors are shifting.

Covid-19 safety concerns are still top of mind for travelers, keeping them close to home or preventing them from staying with relatives. While most people traveling for Thanksgiving, for example, are staying with family this year, the number is still lower than in 2019, dropping to 73 percent from 83 percent, according to a recent survey by the market research company Morning Consult . Only 57 percent of people stayed with family in 2020, suggesting fears surrounding Covid-19 are lessening but still present.

Lindsey Roeschke, the firm’s travel and hospitality analyst, said that more than a quarter of survey respondents intended to stay masked during Thanksgiving, and that they may be choosing not to stay with family to minimize the need for masking. She added that millennial parents, the group most likely to have young, unvaccinated children, planned to spend more on accommodation than other groups.

Vaccination rates could also be affecting people’s decisions to stay with or travel to visit family. In a survey by The Vacationer , an online resource for travelers, one in three Americans said they were unwilling to celebrate the holidays with people who had not been vaccinated.

Ms. Torres, the traveler who has had to deal with changing plans, said her family members’ vaccination status was part of the reason she decided to stay home in Chicago for the holidays. She typically would have taken a trip to Mexico or El Salvador to visit relatives over Christmas and New Year’s, but because of a lack of vaccine accessibility in those countries, several family members have not been fully vaccinated, and she decided not to risk it.

The record number of pet adoptions during the pandemic is also influencing how people are traveling. Pet-friendliness was the top search priority for travelers in a new survey of 1,000 Americans across the U.S. by the analytics company Zeta Global .

“People are more interested in pet-friendly hotels than they are in clean hotels,” said David Steinberg, the company’s chief executive. “It’s probably not even a metric that would’ve been on the radar two years ago.”

Follow New York Times Travel on Instagram , Twitter and Facebook . And sign up for our weekly Travel Dispatch newsletter to receive expert tips on traveling smarter and inspiration for your next vacation. Dreaming up a future getaway or just armchair traveling? Check out our 52 Places list for 2021 .

An earlier version of this article misstated the last name of a traveler spending the holidays in Aspen and the location of her employer. She is Victoria Neff, not Ness, and her company is located in Boston, not Concord, Mass.

How we handle corrections

Concepción de León is a travel reporter based in New York. More about Concepción de León

More From Forbes

Will there be a season 3 of ‘the tourist’ here’s what to know.

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The Tourist. (L to R) Danielle Macdonald as Helen Chambers and Jamie Dornan as Elliot in episode 201 ... [+] of The Tourist.

Viewers can’t get enough of Jamie Dornan and Danielle Macdonald in BBC’s Australian thriller The Tourist. If you’ve already finished Season 2, you’re likely wondering if there will be a third season of The Tourist following the twist ending in the finale.

The first season follows an unnamed man (Dornan) being chased through the Australian outback. When his vehicle veers off the road and crashes, The Man wakes up in a hospital without knowing who he is or how he ended up there. It’s clear that people are trying to kill him, so Dornan’s character — with the help of Probationary Constable Helen Chambers (Macdonald) — set out to discover his true identity before it’s too late.

In the second chapter, released on Netflix on Feb. 29, Elliot and Helen embark on a journey to Ireland, hoping to unravel the mysteries surrounding Elliot’s true identity. When they get there, their plans take an unexpected turn when confronted with the dangerous aftermath of Elliot’s past. Everything they thought they knew turned out to be something different entirely.

Initially, The Tourist was only supposed to be a six-episode limited series. “The idea was always just to do one series,” Dornan told Entertainment Weekly in February 2024. “It was pitched as a limited series of six episodes and I was very on board with that.”

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Macdonald echoed a similar thought to Variety Australia in December 2023. “We’d heard they kind of wanted a Season 2, but it was only ever meant to be a mini-series – it was never meant to have another season,” the Dumplin ’ actress explained. “A little while later, I was chatting with the writers, and they were like, ‘I kind of miss this world,’ and I was like, ‘Me too, it’s been really fun.’ Then, a month later, they emailed me saying that they wrote a pilot for Season 2. And I was like, great, give it to me now.”

The first season of The Tourist became the UK’s most-watched drama in 2022, earning an impressive 4.6 million views for the first season premiere. After its immense success in the UK, The Tourist was renewed for a second season in February of last year. The first two seasons dropped on Netflix in the US in early 2024.

Will There Be The Tourist Season 3?

The Tourist. Jamie Dornan as Elliot in episode 201 of The Tourist.

The BBC has not announced whether The Tourist will return for Season 3. However, the show’s lead star told Entertainment Weekly in February 2024 that there have been “conversations” about a Season 3, but noted that he is “very busy, I think, for the next couple of years.”

Dornan added that if a third season does happen, it will likely be set in Holland, as that’s where his and MacDonald’s characters moved to at the end of Season 2. “There’s probably a world where it happens in Holland in some capacity, if they were to do more, which wouldn’t be a bad thing,” he explained. “I like the Dutch, they’re an interesting bunch, and always really fun, and it’s a beautiful place. But who knows!”

Dornan previously told Radio Times that one of the reasons why he returned for Season 2 was the location. “My thinking was, ‘Where are we going? Like, if we’re doing this, where are we going?’” Dornan admitted. “Because it was a bit of an upheaval to go to Australia, and the idea of going again so soon after… I mean, these guys don’t have kids, I have three kids.”

Dornan is the father to three daughters, Dulcie, Elva, and Alberta, who he shares with his wife, composer Amelia Warner. The British actor continued, “But luckily, Jack and Harry [Williams, creators] had plans to make it [Season 2] something closer to home, and I probably approved those plans pretty quickly.

(Warning: Spoilers ahead for The Tourist Season 2.)

What Will The Tourist Season 3 Be About?

The Tourist. (L to R) Jamie Dornan as Elliot, Diarmaid Murtagh as Donal McDonnell and Danielle ... [+] Macdonald as Helen Chambers in episode 204 of The Tourist.

If The Tourist Season 3 does happen, then the next season will likely pick up with the cliffhanger at the end of Season 2. In the finale, Eugene was sent a file with details about his past from a local newspaper. Eugene and Helen decide not to read the file because they no longer care what it says. However, when Eugene places the envelope in the fire, viewers catch a glimpse of the cover while it burns away.

There, it reveals Eugene was actually a special agent as far back as 2005 and is on a “general assignment” for the “Sentinel” bureau — which perfectly sets up a third season of the Australian series.

“I think it’s purposely open-ended,” Dornan explained to Netflix ’s Tudum . I think this time they are leaving that to all kinds of factors – of if and when and how that would happen to do more – and to see if people want more,” he said. “But that’s also a timing thing. Everyone’s busy! I’m busy, Danielle’s busy. So we will see, but they’ve definitely left the option open, I think.”

Stay tuned to learn whether The Tourist will be renewed for a third season.

The first two seasons of The Tourist are streaming on Netflix.

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Annual Report 2023

New York City Tourism + Conventions is the official destination marketing organization and convention and visitors bureau for the five boroughs of New York City. Our mission is to invite the world and energize the City, building equitable, sustainable economic prosperity and community through tourism for the mutual benefit of residents, businesses and visitors.

Letter from OUR Chairman and CEO

Welcome to our 2023 Annual Report.  The story of New York City tourism is one of resilience and tenacity. This report is a record of the creative energy, relentless determination and innovative collaborations that are, once again, returning the tourism and convention industry to reliable growth in visitation, spending, jobs and economic impact.   The numbers bear out the story. Last year saw robust growth in visitor volume, up almost 10 percent from 2022. The forecast for 2024 calls for moderate but healthy growth at 4 percent. Looking further out, indicators point to consumers continuing to prioritize travel spending giving confidence to our projection that 2025 visitation is likely to exceed 68 million for the first time, almost 2 million more than our prior record.  Challenges to this level of growth remain and must be continually monitored and addressed. Ongoing economic pressures, geopolitical tensions and competing destinations factor strongly, but also perceptions of safety and shrinking city contract funds strain resources and reduce marketing reach. As we continue to navigate these challenges and the road to full tourism recovery, we are guided by our strategic priorities and an enduring commitment to celebrating the rich diversity of the five boroughs as the greatest destination in the world. One of our greatest advantages is the partnership with you, our members and stakeholders. It is your investment that fuels our programming and enriches our content. It is our promise to continue delivering a robust suite of benefits, insights and sales opportunities to grow your business as your one-stop shop for maximizing tourism impact. As we look to the exciting year ahead and major events like America250 and FIFA World Cup 26, we are more grateful than ever for your engagement and support. Charles Flateman Chairman New York City Tourism + Conventions ‍ Executive Vice President The Shubert Organization Fred Dixon President and CEO New York City Tourism + Conventions

Pathing recovery: 2023 data

New York City’s tourism and convention industry performance was marked by steady recovery patterns across all sectors—day and overnight, domestic and international, as well as leisure and business travel.

Travel Performance 2019–2023

Strong fundamentals sustain travel to New York City in 2023 and lay the groundwork for continued growth.

By the end of 2023, overall visitation had reached 93% of 2019 benchmark levels. Monthly visitor trends returned to typical seasonal patterns, rising from the winter doldrums of January, warming up in spring and summer, and then taking off with the return to school, work and shoulder-season travel from September through December 31. The final numbers for 2023 reached 62.2 million visitors—11.6 million international and 50.6 domestic. This was a 9.6% increase over 2022 levels, driven by the strong return of international travel (up 23%). The domestic day-trip market was a key driver of success at 24.6 million, while overnight reached 25.9 million.

Travel Benchmarks 2021–2023

The City and the travel industry have moved past the worst effects of the pandemic. Despite tremendous progress, full recovery is just out of reach.

Over the past three years, we have witnessed key market segments pacing at different rates. First to recover was the domestic market accounting for the largest share of visitors and reaching 95% of 2019 benchmark levels. This activity was supported in each of the past three years by the leisure travel market pulled back into the City by the dynamic activity in places to dine, shop, eat, explore and stay. International travel has seen mixed results across the more than 20 origin markets that keep New York City the largest international destination in the US. The rapid recovery rates each year since 2020 have brought the international market back to 86% of benchmark. The business travel market, typically accounting for over 20% of the market, is also continuing to pull back up to 2019 levels.

International Visitation

With the most global mix of international markets, New York City is pacing back to record levels of visitation.

Looking at the top 10 inbound markets provided solid evidence of how international travelers are drawn to New York City. Between 2022 and 2023, visitation saw increases across all world regions. Canada and Mexico together grew by 42% year over year, reaching 98% of pre-pandemic levels. The overseas markets continued to grow, up 21% compared to last year and reaching 86% of overall benchmark levels. The UK remains in top position with more than 1 million visitors. European markets including France, Italy, Germany and Spain benefited from regular and direct air routes into our three international airports bringing in over 2.3 million visitors combined. The Asia-Pacific region highlighted Australia and China staying in the top tier. From Latin America, Brazil remained the most dynamic source market.

Hotel Performance

Overnight visitors to New York City are driving strong hotel room demand and high room rates.

Hotel performance continues to improve each year since the 2020 pandemic disruptions. Domestic leisure visitation has recovered most quickly across all five boroughs and classes of hotel service. Transient and group business events began to push demand and rates up during the spring and fall activity periods. Overall performance, however, reflects the slower recovery of longer staying international travelers from APAC and LATAM regions. Visitor accommodations in hotels averaged over 120,000 rooms in active inventory throughout the year (rooms used for shelter/emergency uses are not included in these calculations). By year-end, room nights sold (demand) had reached 36.1 million, a 7% year-over-year increase. Citywide occupancy rates averaged 81.6%, 10% above 2022, but still below 2019 record levels. Following national trends, the average daily rate (ADR) pulled ahead of pre-pandemic levels and continued the year-over-year increases.

Marketing Strategies

Through innovative branding strategies and an unwavering commitment to showcasing NYC’s dynamism and diversity, we promoted the five boroughs as the world’s most aspirational and welcoming destination.

Reenergizing Our Brand for a New Era

As of March 2023, we are New York City Tourism + Conventions. The introduction of our new name and brand system marks a significant moment for our organization. With our new brand, we aim to capture the essence of New York City in its entirety: an ever-expansive destination that offers diverse and authentic experiences that enrich the traveler and benefit all New Yorkers. This shift strategically positions us to continue leading the City’s nearly $65 billion tourism economy. It makes clear our purpose and mission as the official tourism organization for one of the world’s greatest destinations—our commitment to New York City has never been greater.

We launched digital media campaigns to help build awareness of our new name and branding. We also created a new welcome video to drive leisure visitation along with a new video targeted at business event planners, which features those planners describing why NYC is the ideal destination to host events. The videos capture the essence of “What’s Good in NYC” and have been well received in our events and speaking engagements.

The new NYCtourism.com website debuted in June with a refreshed look, bringing the new brand fully to life and providing a more intuitive experience for users, while still housing all the information visitors and our business audiences need to experience the best of the five boroughs. To spread awareness of the new site, we deployed out-of-home media (printed and digital bus shelters and LinkNYC screens) targeting locals and in-market visitors as well as a digital campaign (activating social media, account-based marketing, native display and outstream video) to reach B2B audiences to boost membership growth, convention and event bookings, tourism development inquiries and newsletter sign-ups.

Leveraging Our Complete Marketing Ecosystem

Our teams work constantly to inspire and inform potential visitors about the unique appeal of NYC as a destination. Our marketing ecosystem, anchored by our new website, serves as the central hub for travelers, locals and businesses seeking to explore the vibrant offerings of New York City. Our website emphasizes a user-centric approach, leveraging partnerships with leading travel marketing platforms and enhancing engagement with tools like QR codes, itineraries, video and other immersive content. Our email marketing program prioritizes subscriber engagement, sharing tailored messages for our various audiences. Our social media presence includes multiple platforms: Instagram, Facebook, X, TikTok, WeChat and Weibo for leisure travelers and LinkedIn for business audiences. NYC Tourism + Conventions also makes use of our substantial out-of-home media inventory through JCDecaux and Intersection to advertise vibrancy programs, amplify content and promote our partnerships.

Promoting the Breadth of Experiences Only Found in NYC

Content shared through our channels reinforces our commitment to celebrating New York City’s richness and diversity, ensuring a compelling presence in the digital landscape.

Our Webby Award–winning culinary content offering, Savor NYC SM , is updated monthly, along with a bimonthly feature on our social channels. Now our evergreen dining platform, Savor NYC focuses attention on the City's incredible dining scene to firmly reinforce NYC’s reputation as the dining capital of the world. The platform is an all-encompassing resource for locals and visitors, providing themes that highlight distinct cuisines, multicultural neighborhoods, seasonal dining and culinary offers. Savor NYC also showcases major citywide events and holidays through a culinary lens. Each month, the initiative receives promotion through owned, paid and earned media—including our website, social channels, email newsletters and LinkNYC screens. To date, the Savor NYC landing page on NYCtourism.com has earned over 270,000 unique page views. 

Three photos: Half a pizza; a woman in front of dishes of food; two restauranteurs in front of a restaurant

Our retail hub, Shopping in NYC , is updated quarterly and supported by long-form retail social videos featured bimonthly on our channels. Our team published several articles in support of this category, including “Immerse Yourself in the Luxury of Madison Avenue,” which invites readers to explore and shop the tony Upper East Side enclave; “Your Ultimate Guide to Holiday Shopping,” sponsored by Starbucks, featuring suggestions on the best locations across the City to purchase seasonal gifts; and a refresh of “25 Essential Soho Shops,” consistently one of our website’s best-performing pieces of content. In the meantime, our dedicated retail social coverage highlighted a wide swath of venues, including The Museum of Broadway Shop, The Shops at Rockefeller Center and holiday window displays of iconic retailers like Bloomingdale’s, Nordstrom, Saks Fifth Avenue and Macy’s. Posts across Instagram, Facebook, X and YouTube were focused on promoting shopping and retail, netting 361,000 impressions and 13.2 million engagements.

Arts & Culture

Arts and culture institutions and events across the five boroughs receive promotion through our quarterly guide , featuring prominent placement on our site and in social, as well as in our consumer- and business-facing newsletters. Each offers a variety of seasonal highlights, promoting the incredible depth and diversity of the City’s cultural milieu. Among the many institutions and organizations we covered this year were the Brooklyn Museum for their Spike Lee retrospective; artist Michael Richards’ show at the Bronx Museum; the New York Philharmonic; a performance by the Alvin Ailey American Dance Theater; the Barkley Hendricks exhibition at the Frick Madison; costumes from the musical Six at The Museum of Broadway; and work from the show by artist Leslie Martinez at MoMA PS1. The Fall 2023 edition garnered 194,000 impressions and nearly 4,000 engagements alone.

a basketball hoop, ballet dancers, and orchestra, and a piece of art

Hip-Hop in NYC

We created an incredible array of content in support of the citywide celebrations of the 50th anniversary of hip-hop . That content now lives on the evergreen hip-hop hub on our website, serving as a resource for NYC visitors interested in exploring all aspects of the culture. The hub showcases inspirational stories, guides to hip-hop–themed small businesses, murals, interviews with notable figures and an interactive map with touchpoints to experience hip-hop culture across all five boroughs. Among our most important features are comprehensive guides to hip-hop history across the City; highlights of important moments in hip-hop from The Apollo Theater in Harlem; and interviews with Ralph McDaniels of Video Music Box , Debra Harris of Hush Hip Hop Tours and Rocky Bucano of The Hip Hop Museum. In addition, the team created a stunning printed map, promoted on over 150 bus shelters across the City, featuring the names of artists and places that helped shape and promote the movement. The team also inked a partnership with NYC radio celebrity Angie Martinez. We conducted our first-ever Instagram Live interview with her, and she recorded ads promoting the hip-hop hub on NYCtourism.com, distributed over Spotify. So far, the promotion has resulted in well over 100,000 unique page views.

Person standing in front of a bus shelter

It’s Time for Culture

Our It’s Time for Culture SM campaign, which ran in May 2023, supported the cultural community by showcasing unique value-added opportunities for arts lovers during one of the City’s prime moments on the cultural calendar. The program featured 103 events across 82 participants, and coincided with the International Contemporary Furniture Fair, Frieze New York and NYCxDesign, offering a robust set of options for cultural visitors. It’s Time for Culture was promoted via NYCtourism.com, organic social media posts, a press release and targeted pitching, email newsletters, print and digital bus shelters, and LinkNYC screens. Paid media included ads on Facebook, Instagram, TikTok, CTV, native display and SEM. In total, the program drove 115,000 landing page visits, delivered 62 million impressions on our out-of-home ads (valued at $578,000) and 7.5 million impressions for our digital paid media.

Check-In NYC

Like all of our content-driven initiatives, this ongoing series is published and promoted across both our web and social channels. As part of our mission to support NYC hotels and inspire visitation, #CheckInNYC covers a wide variety of the City’s accommodations, highlighting various hotel options, amenities, neighborhoods, new and renovated properties and only-in-New-York experiences that visitors can enjoy on a seasonal basis. Holiday- and NYC Winter Outing–themed content performed notably well. Over our social channels alone, the series has earned nearly 500,000 impressions and a 4.2% engagement rate—more than 2.5% higher than our average.

Encouraging Sector Spending During Shoulder Periods

In 2023, we conducted two editions each of NYC Broadway Week SM , NYC Off-Broadway Week SM and NYC Restaurant Week®, complemented by the return of NYC Hotel Week SM and NYC Must-See Week SM , which are part of our expansive NYC Winter Outing SM program. Over 800 organizations participated in the NYC Winter Outing 2024 programs—a record. Member businesses were very active in promoting the program on email and social media posts, which we further amplified across all NYC Tourism + Conventions channels.

Our hallmark vibrancy initiatives support our members by increasing shoulder-season demand, offering visitors and locals the opportunity to enjoy experiences at an attractive price point during traditionally slow periods across hotels, restaurants, Broadway productions, Off-Broadway shows, museums, cultural institutions, attractions and tours. ‍ NYC Tourism + Conventions social published 140 organic posts throughout the NYC Winter Outing 2024 messaging cycle (Nov 14–Feb 4), earning 3.2 million impressions and 20,200 engagements.

Three phones with restaurant content shown in Instagram

Eighty-seven members participated in aggregate in our “Social Splash” campaigns dedicated to each program. In addition, 35 restaurants were nominated in our first-ever “Best Menu Award,” with many spots actively participating on their social channels to get out the vote. In 2024, the campaign creative for all programs was updated to incorporate our new brand design and creative system.

Growing our Audiences

Our strategic partnerships with a diverse array of organizations assist us in promoting NYC to potential travelers from around the world while nurturing a deeper appreciation for the City's rich experiences.

Reaching More Audiences Through Strategic Partnerships

Each of our partnerships showcase the breadth of activities available in the five boroughs, providing incremental support to our member businesses. Promoting cultural celebrations, sporting events and performing arts and working alongside travel and culinary institutions allows us to expand our audiences and the reach of our content. NYC Tourism + Conventions enables partners to promote their event or project through our digital and out-of-home marketing channels in exchange for providing equal exposure for our content through the partner’s website, newsletters and events.

Entertainment and Performing Arts

St. ann’s warehouse and monsoon wedding.

Monsoon Wedding is a stage musical adaptation of the acclaimed 2001 film of the same name, directed by Mira Nair. Telling the story of an Indian family as they prepare for a lavish wedding ceremony in Delhi, the cast and crew all represented the South Asian diaspora. NYC Tourism + Conventions partnered with St. Ann’s Warehouse to boost our Asian and South Asian content by including our South Asian guides, itineraries and content in their dedicated emails, ticket confirmation emails and social media posts.

And Just Like That…

This past summer celebrated the 25th anniversary of Sex and the City and the second season of Max’s spinoff And Just Like That . NYC Tourism + Conventions partnered with the franchise to celebrate this moment by coordinating lighting displays at the Empire State Building, Javits Center, One Bryant Park, One World Trade Center and Pier 17 in exchange for promotion in Max’s owned channels. Our brand and partnership was mentioned in the show’s official media release. Our shopping guides were featured on their social accounts, and they shared illuminated building images, tagging @nyctourism and the participating buildings. Additionally, our team participated in the Empire State Building lighting ceremony alongside actress Sarah Jessica Parker, confirming our role in enhancing the City’s tourism and cultural appeal.

The Life of Pi featured NYC Tourism + Conventions as a partner of the show on their website and drove to our Asian Experience content hub through dedicated social media posts, post-trip emails and inclusion on their website. In turn, the Life of Pi was promoted in our B2C newsletter content during AAPI Heritage Month in May.

BroadwayCon

BroadwayCon is an annual convention that brings together theater fans, professionals and performers to celebrate the world of Broadway. The event provides a unique opportunity for fans to connect with each other and with the Broadway community while celebrating their love for theater. We partnered with BroadwayCon to amplify our outreach for NYC Broadway Week. We delivered 1 million LinkNYC screen impressions, an event listing on our official website and social media support in exchange for a sponsorship logo inclusion, a dedicated digital screen amplifying NYC Broadway Week, social media promotion of our messaging and a dedicated post-conference email to attendees highlighting the program.

Chelsea Film Festival

The Chelsea Film Festival returned to NYC this year with a celebration of New York City’s cultural and cinematic landscape. They hosted the world premiere of our Local Legends film series, followed by a panel featuring our SVP of Content and DiversityInitiatives, Rondel Holder. This 11th anniversary of the Chelsea Film Festival had over 2,500+ submissions. Local Legends was one of 18 Indie Episodic films shown at this festival that garnered a 10,000 in-person attendance. We marketed this festival with 2 million LinkNYC impressions, an event listing on NYCtourism.com and a presence in NYC Tourism + Conventions’ Fall Guide in exchange for a screening of our Local Legends series at the festival, logo inclusion in event communications and banner ads in event emails.

New York Comedy Festival

We continued our partnership of the New York Comedy Festival by promoting the festival on LinkNYC screens, social media and in our consumer newsletters in exchange for promotion of our comedy guide through the festival's email channels. Our video content was also aired in the event venues.

SummerStage and Park Jams

Already a partner for our Hip-Hop in NYC content hub, NYC Tourism + Conventions partnered with Mass Appeal—already a partner for our Hip-Hop in NYC content hub—for the SummerStage Park Jams event on June19, celebrating the 50th anniversary of the genre as well as Juneteenth. The event took place at Rumsey Playfield in Central Park and featured performances by renowned hip-hop artists such as DJ Premier, Grandmaster Flash and Kid Capri, among others. We provided support for the event with out-of-home placements, social amplification, paid digital media and an event listing on our website. In return, we received partnership designation, logo presence on screens during the event, a dedicated call-out at the event, and access to tickets and VIP privileges. We also licensed our NYC Parks mark in celebration of hip-hop starting in a park to develop merchandise that was sold at the event and online.

A DJ plays music to an outdoor crowd at night

Rock & Roll Hall of Fame

NYC Tourism + Conventions partnered with the Rock & Roll Hall of Fame for its Induction Ceremony on November 3 at Barclays Center. The event was also featured in our Hip Hop 50 campaign as it honored DJ Kool Herc, a pioneering figure in the foundation of hip-hop. We provided an event listing, paid social amplification, inclusion on LinkNYC screens and Taxi TV inventory and email newsletter inclusion in exchange for an ad in the digital program for the event, an email and social post promoting our hip-hop content to their membership, and logo inclusion in the credits on the Disney+ stream of the event. This exchange served as a fitting conclusion to our yearlong celebration of hip-hop, reinforcing NYC’s stature as a city that embraces and champions diverse musical legacies.

James Beard Foundation and Queens Night Market

NYC Tourism + Conventions partnered with the James Beard Foundation and Queens Night Market to promote an exciting culinary event at the newly opened Pier 57 dining venue operated by the James Beard Foundation. As part of the AAPI Heritage Month celebration, Queens Night Market hosted a special evening at Platform by JBF. We supported the event via an event listing, social media promotion and inviting community members featured in our Asian Experience content.

Multicultural

Black gotham experience.

We partnered with City Hall’s Public Design Commission and Black Gotham Experience (BGX) on the promotion and rollout of BGX’s short film, Epicenter . The film covers the history of NYC’s City Hall through the lens of the experiences of Black New Yorkers and debuted in February in commemoration of Black History Month. We promoted the film on LinkNYC screens and in email and social posts in exchange for attribution in the film and in social posts promoting the film, as well as rights and clearances to share a cutdown of the film in our social channels.

Harlem Week

This annual festival celebrates the rich history and culture of Harlem through in-person and virtual events. Ahead of the event’s 50th anniversary in 2024, we once again supported the program with social and editorial content in exchange for sponsor designation.

Diwali on the Hudson

Our collaboration with Diwali on the Hudson, in partnership with the Desai Foundation, marked a significant milestone as we joined forces for their 10th-year capstone event celebrating Diwali in NYC. This occasion marked the first-ever celebration of Diwali as a public-school holiday in the City. We gained valuable exposure by sharing our South Asian Guide on social channels owned by Diwali on the Hudson.

In celebration of the largest annual sporting event in NYC, we partnered with the United States Tennis Association (USTA) to promote the US Open on our homepage and in our summer guide, as well as with influencer and social coverage during Fan Week. In return, the USTA promoted our site on USOpen.org, included our banner ad in their Insider email newsletter and aired our 30-second destination video to their audience of 500,000 tennis fans.

TCS New York City Marathon and NYRR Midnight Run

We continued our partnership with New York Road Runners (NYRR) with promotion of the TCS NYC Marathon. NYRR promoted our marathon viewing guide across their owned channels, including push notifications via their app, email inclusions and within their social media posts. This year’s marathon saw 51,453 runners from across 131 countries reach the finish line. The marathon app was downloaded 480,000 times and had a social media following of 859,000. In turn, we promoted the NYRR New Year’s Eve Midnight Run, adding the event to our website’s event listings and showcasing it on targeted social media posts.

JP Morgan Tournament of Champions

The JP Morgan Tournament of Champions is a professional squash tournament that features the world’s best squash players. Held January 18–25, this year marked the 26th year of the tournament at Grand Central Terminal.  NYC Tourism + Conventions provided several assets to the tournament, including a custom restaurant guide around Grand Central, access to our Delegate Pass, a welcome letter from the Mayor and video assets shown at City Winery, where the watch party took place. The tournament included our logo and links to NYCtourism.com in newsletters and social media posts and promoted the Delegate Pass to their attendees.

FIFA recently announced MetLife Stadium as one of the host venues for soccer matches for the CONMEBOL Copa America 2024, which will be promoted through NYC Tourism + Conventions social channels. Matches include Chile vs Argentina (June 25), Uruguay vs Bolivia (June 27) and the semifinal match (July 9). Looking to the FIFA World Cup 26™, New York/New Jersey was awarded the final match on July 19, 2026, along with seven other matches, cementing our region as the most important stage for the world’s biggest events.

Kayak and Priceline

On October 5, Kayak and Priceline invited NYC Tourism + Conventions to create an engaging familiarization trip for 100 airline partners who were brought to NYC in celebration of the airline community. In return, we received prominent exposure throughout the event and the opportunity to present to the participants.

Expanding the Reach of NYC Marks at Home and Abroad

NYC Tourism + Conventions aligns with many organizations to reach audiences, featuring the City’s unique character in a variety of goods from well-known brands. In 2023, we entered our ninth year of partnership with the iconic New YorkCity brand Only NY. They continually reinvent and promote the NYC Parks, TheCity of New York Department of Sanitation (DSNY) and NYC marks, keeping consumers interested in quintessentially New York City brands and institutions.We are excited to work on a partnership to highlight their 10th year as a licensee in 2025.

The collaboration between NYC Tourism + Conventions and Mass Appeal in Q3 enhanced the impact of the Hip Hop 50 celebration. Through this partnership, we successfully extended licensing rights for the NYC Parks and “Made in NYC” marks. This move enabled the production of exclusive apparel items, aligning with our business objectives and showcasing the City’s hip-hop culture. These products sold out during the Park Jams events as well as Hip Hop 50 Live at Yankee Stadium. They continue to be featured on Mass Appeal’s website and contribute to our broader goal of promoting New York City's cultural richness on a global scale. In Q4, we partnered with NYC streetwear apparel brand TIER to launch an exclusive capsule collection featuring our new logo. The partnership marks the first of its kind for NYC Tourism + Conventions since the organization rebranded. The limited travel capsule collection, which features an interpretation of New York City’s new logo, brand identity and color palette, comprises hoodies, sweatpants, socks and baseball hats. The collection was promoted through our owned channels, out-of-home placements and social media channels. The partnership also included a love letter to NYC by TIER founder Nigeria Ealey. Shared on NYCtourism.com, this collaboration was also featured in Complex , Essence and Travel and Tour World .

NYC Around the World

NYC Tourism + Conventions focuses efforts on attracting both leisure and business travel. By showcasing NYC as the world’s foremost destination for business events, engaging with the travel trade, generating positive press and empowering member success, we help the City maintain its allure on the global stage.

Attracting Longer-Staying, Higher-Spending International Travelers and Meeting Delegates

Since their hiatus during the height of the pandemic, we have now fully restored our network of 17 international in-market representative agencies doing important work on the ground to build visitation and promote our members across 26 countries. These representatives sell our destination to top leisure travel trade, business event organizers and local media outlets throughout their regions. The teams’ efforts in these markets have resulted in a steady increase in lead generation and bookings for all manner of business events, such as meetings and incentive trips. Some markets are offering standout results. Brazil and Mexico are leading the incentives market from the financial, automotive, retail and pharmaceutical sectors, with short booking windows of 30 to 120 days. NYC has also secured hosting rights for various incentives from Singapore, Thailand and Australia, with potential interest from Malaysia and Indonesia for events in May and September. Canada, the United Kingdom, France and Western Europe are pivotal markets for corporate events and meetings, and leads from these regions, particularly in the technology, financial and insurance sectors, will be an important focus for our team through 2026.

This robust sales activity in market, together with our award-winning tourism campaign, kept NYC and our members front of mind for travel audiences around the world. The 2022–2023 iteration of our global marketing campaign, which had 16 distinct market executions that featured travel partners, drove more than 1 billion ad impressions and 1.7 million trips. The campaign was refreshed for 2023–2024, once again featuring Lady Liberty as the ultimate icon of our great city, beckoning potential travelers to NYC. Out-of-home advertisements and media placements launched in January for the latest iteration and will continue to run through 2024.

Showcasing NYC as the World’s Premier Business Events Destination

The Convention Development team remains focused on returning group business to NYC, engaging meeting planners at trade shows and sales missions, and promoting NYC in major markets at home and abroad.

Our Marketing team supports these efforts with media buys that amplify team activities, resulting in over 6 million ad impressions. We also produced a dedicated video for this audience to reinforce the message that NYC is where successful meetings happen.

Here at home, our Destination Services team supports meetings and events throughout the year, including major annual shows hosted in the five boroughs each year like the National Retail Federation, New York Toy Fair and Comic Con. In total, business events bring nearly 6 million visitors to the City, boosting business not just for hotels but restaurants, attractions and service providers as well. This year the team revamped the Destination Services tool kit, which contains several complimentary resources for business event professionals to assist in their planning and to help promote their events in NYC.

View from above of meeting delegates at a business event

Inspiring and Driving Leisure Travel Through the Trade

Engaging the travel trade to drive leisure business is a major focus for our team. We showcase NYC and our members by hosting familiarization trips for top product managers and top-selling travel agents, leading sales missions (in over 12 major international markets in 2023), targeting high-value market segments (like luxury and long stays) and by providing educational and business development opportunities for trade and members.

The New York City Travel Trade Academy (TTA) was relaunched in Q2 of 2023, educating the travel trade on how to package and sell the five boroughs to potential visitors. The content is now available in 10 languages: German, Spanish, Portuguese, Japanese, Korean, Italian, French, Chinese, Hindi and English.

Our Tourism Development team also curates unforgettable experiences for niche market segments. For the luxury segment, the team fosters partnerships with industry-leading associations like Serandipians and Virtuoso, and attends key luxury trade shows like ILTM. A partnership with IGLTA also elevates New York City's profile within the LGBTQ+ travel community, highlighting tailored programs and resources for this market. Efforts to welcome Muslim travelers have been well received by the trade in the Middle East and Southeast Asia market, including promotion of the NYC Halal Travel Guide, the ability to filter restaurants to find halal offerings on our website and dedicated Muslim traveler-friendly content on NYCtourism.com. We are also committed to specifically engaging and welcoming the growing Black travel market by participating in the Black Travel Summit and successfully hosting our inaugural Black travel familiarization trip in February 2024.

The City is preparing to host the 2024 Student & Youth Travel Association’s (SYTA) conference this coming August. This is a terrific opportunity to reinforce NYC’s status as the most popular student and youth destination in North America. NYC Tourism + Conventions is hosting several business expos and reverse sales missions in the City. Members can connect with international buyers locally, saving them time and travel expenses. The travel trade and media representatives also get to discover the five boroughs in person and learn about new services, experiences and travel products across the City. In February 2024, NYC Tourism + Conventions executed two reverse sales missions and business expos, welcoming 40-plus clients from Germany, Switzerland, Austria, the Netherlands, Spain and Mexico. The team is planning more reverse sales missions and business expos later in the year with buyers from Ireland, the United Kingdom (March 25–29), France and Italy (June 16–20) and South America (August 19–23).

Keeping NYC Aspirational by Driving Positive Press Around the Globe

The Global Communications Team is constantly working to position New York City as a premier destination for leisure and business travel worldwide, evidenced by the more than 13,000 media stories they were able to affect, influence or place in 2023. Some of the year’s top themes targeted the rebound of international and business travel, a citywide celebration of hip-hop’s 50th anniversary, ways to visit NYC affordably and shoulder-season promotions showcasing our vibrancy programs featuring the hotel, restaurant, theater, attractions and arts sectors. In addition, the Global Communications team maintains a comprehensive crisis communications strategy at all times, which includes close coordination with city agencies, members, partners and stakeholders to coordinate and disseminate information relevant to the tourism industry during emergencies including weather-related situations. Media relations outreach engaged approximately 900 journalists in target feeder markets to develop highly individualized stories that speak to New York City’s diverse visitor mix. Efforts included the Visiting Media program, which hosted over 260 group and individual visits, composed of site visits, tours and hotel stays across all five boroughs, supported by our members and partners. Our more than two dozen What's New media briefings in 10 markets provided a broad update on major events, programs, and openings citywide as a source of inspiration for future stories. Global media coverage of New York City illustrates the breadth, depth and value of a visit, drives urgency to visit and reinforces the importance of tourism as a major economic driver that benefits all New Yorkers.

SUPPORTING THRIVING COMMUNITIES

We are committed to promoting sustainable tourism, cultural enrichment and economic empowerment. Through strategic partnerships, fundraising initiatives and support programs, NYC Tourism + Conventions fosters an ecosystem where local businesses flourish, neighborhoods thrive and diversity is celebrated.

Advancing Sustainability Dialogue and Best Practices

With our extensive public transportation network and density, NYC is an excellent choice for travelers mindful of sustainability. To support industry efforts to become more sustainable, we are proud to be a member of U.S. Travel’s Sustainability Committee and have ongoing partnerships with Climate Week NYC: The Nest Climate Campus, the World Travel & Tourism Council and The Climate Group. Our editorial team also publishes content on sustainability topics for both our consumer and business audiences.

Supporting Arts, Culture and Community Through the New York City Tourism Foundation

The breadth of the arts and culture scene across the five boroughs is one of the greatest strengths and advantages of our destination. Building awareness of these offerings is an ongoing commitment and supporting the wide variety of small but burgeoning nonprofit arts and cultural organizations that distinguish our city from others is another important tactic. We raise funds through our charitable arm, the New York City Tourism Foundation, to provide grants to local nonprofit, arts and cultural organizations for their own tourism and marketing efforts to build audience and awareness. The Foundation’s primary source of funding is our annual gala, held in December, where we honor industry leaders that have made a lasting impact. The 2023 edition raised over $600,000. Last summer we added a more casual and accessible fundraising event called Summer Soiree. Both of these events will return in 2024.

Empowering Member Success

NYC Tourism + Conventions’ 1,800+ members have access to a suite of business-building tools and resources. Our Membership and Events teams organize webinars detailing ways to reach consumers, travel trade and business event planners. In-person events like the annual meeting, business card exchanges and executive mixers foster professional connections with fellow members. Our Events team shares regular opportunities for members to join the Convention and Tourism Development teams at trade shows and sales missions, and members can work with us to be showcased in familiarization trips and site inspections.

Four people posing for a photo at a business event

We host regular webinars, our Member Talks, which cover topics from accessibility to gender-expansive hospitality training. Last year, we created a series of educational webinars called Meet the Market to educate our members on specific market segments and international regions, which also served to drive interest in joining a sales mission or deep engagement. The team hosted nine Meet the Market sessions the past year, a cross departmental effort between Membership, Events, Tourism Development and international office representatives. Markets and travel segments covered included Asia, Latin America, Northern Europe, Southern Europe, Australia/New Zealand, Canada, student travel and Black travel. Nearly 100 members went on to engage for the first time in sales missions, familiarization trips and trade shows after attending a session.

The Small Business Members Scholarship Program, now in its second year, is designed to provide qualified small businesses and cultural organizations with the necessary support and opportunity to participate in international sales missions and reverse sales missions with NYC Tourism + Conventions while sharing the true diversity of NYC experiences with the global trade. Following a comprehensive evaluation process, nine members were awarded the 2024 small business and cultural trade engagement scholarships. Additionally, through the membership portal of NYCtourism.com, members can access up-to-date market profiles and travel trend insights. Our Research team works on monthly updates to the New York City Tourism Barometer, also available to members providing information on visitor activities and spending, plus data on hotel performance, flight capacities, jobs and other helpful data. The Trend Report, published yearly each fall, provides additional detailed insights including visitation forecasts, hotel performance, traveler sentiment and global market updates.

Supporting Small Businesses Through Storytelling and Education

New York City’s variety of experiences is unmatched—a quality reflected in our members and their contributions to the City’s rich diversity. Through content on our website, social media campaigns, virtual education sessions and award-winning videos like our NYC Local Legends series, we uplift NYC’s multicultural communities to spread tourism’s economic benefits, connecting locals and visitors to the experiences that give the City its unique character. Our Tourism Ready program provides no-cost, valuable educational programming to the business community across the five boroughs on how to work with the travel trade to expand business opportunities. Through a series of free sessions, hospitality businesses learn to attract and manage group travel. These sessions also help expand tour operators’ offerings—encouraging repeat visitation and deeper exploration of the City’s neighborhoods, resulting in greater equity in tourism and economic impact. NYC Tourism + Conventions staff and members regularly participate in educational sessions and in-person experiences, learning about topics like LGBTQ+ and gender, land acknowledgements with the Lenape Center, Hispanic heritage, Diwali, accessibility, Black history and more.

2024 Strategic Priorities

In the year ahead, our work promoting the greatest city in the world will be driven by our core mission following four priority focus areas.

Continue positioning NYC as the world’s most aspirational and welcoming travel destination while influencing exploration of all five boroughs

We will continue to promote the vibrancy of all that NYC has to offer in a meaningful, consistent way across all of our channels, helping to keep our destination continually top of mind for travelers and prospective travelers around the world. Our Global Communications team will continue to work with key media outlets and influencers both locally and internationally to drive immediacy and demand, focusing on product and destination updates and promoting a positive image of NYC around the world. These updates will continue to stress not only all the can’t-miss seasonal developments and openings the City has to offer but also the new shows, restaurants, exhibitions and attractions that continue to provide a multitude of reasons to visit the five boroughs now—reinforcing that NYC is one of the most robust and diverse destinations in the world. We will also focus on promoting value and family-friendly ways to experience the City across all sectors in response to the economic challenges facing many of our key feeder markets while continuing to uplift opportunities that appeal to luxury or affluent travelers, again demonstrating the diversity of experiences available in NYC. Our social channels will continue to feature always-on content showcasing the exciting array of happenings in NYC at any given moment as well as ongoing content that supports each of our membership sectors. In addition to our internal team of experts, this content is developed by our award-winning Creator Squad, representing outstanding local voices across the categories of food, hotels, shopping, Broadway, culture and more. We will continue to showcase local businesses of all sizes, as well as community leaders and business owners across the five boroughs, to help promote neighborhood exploration and cultural diversity. Our Global Communications and Social Media teams will continue to support our signature marketing initiatives, including our vibrancy campaigns, to help drive traffic and sales to the hundreds of participating member businesses. Alongside this work, our ongoing content initiatives will continue to showcase the diverse cultural fabric of our destination, inclusive of our seasonal guides and content platforms such as The Asian Experience in NYC, The Black Experience in NYC and The Latino Experience in NYC. These platforms showcase small businesses throughout the five boroughs, helping drive curiosity and exploration, and provide ample inspiration for visitors to return. They also appeal to first-timers eager for authentic cultural experiences to pair with visits to iconic sites. Our Marketing and Tourism teams are also focused on deeper audience development across key segments, such as luxury, Black travel and LGBTQ+. Our new luxury strategy includes refreshed content on our B2C site as well as a new B2B section exclusively for the luxury travel trade, featuring a specially curated selection of luxury product, resources and guides. We will also create a Luxury Travel Trade Council to create tighter connections with the luxury trade, ensuring they have ongoing product updates and that our organization has the latest insights into this impactful segment. Additionally, we will build on the success of our first Black Travel FAM that cut across our Tourism Development, Global Communications and Convention Sales teams, bringing leaders in Black media, leisure travel and business events into the City for an immersive destination experience. We will continue our engagement with the LGBTQ+ community, focusing our consumer messaging on NYC as a safe, welcoming destination, particularly as we ramp up to WorldPride in Washington, DC, in 2025, looking toward creating visitors’ pre- and/or post-event experiences. Our focus on student and youth travel has never been more important. We will host the 2024 Student and Youth Travel Association (SYTA) conference this August and will continue to focus on value and family-friendly travel moving forward. Other highlights include our partnership with the film Ghostbusters: Frozen Empire this March and a wealth of forthcoming content features about the City’s historic sites as we look forward to the 400th anniversary of the founding of NYC in 2025 and the 250th anniversary of the founding of the United States in 2026.

Sustainably restore visitation, spending and business events

Our marketing campaigns will continue to center around two primary tranches: vibrancy campaigns designed to support our member businesses during key need periods, and our global tourism campaign designed to drive direct bookings to NYC through partnerships with airlines and tour operators around the world. Our vibrancy campaigns comprise NYC Restaurant Week, NYC Broadway Week, NYC Must-See Week, NYC Off-Broadway Week and NYC Hotel Week. These programs will continue under the NYC Winter Outing umbrella in January/February, providing more incentive to drive overnight visitation during our most critical needs period. We will continue to strive for more participation in these programs across all five boroughs to help support as many businesses as possible through the outreach efforts of our Membership and Government Affairs teams. We will also build on our support of those businesses with a suite of tools, including social media campaigns and menu-engineering tips to help them achieve as much success as possible. Further, we will continue to secure airline and rail partners to support the program, as well as the assistance of other brands that can help increase promotional reach and awareness. We will repeat our iconic NYC Restaurant Week program in July/August, as well as NYC Broadway Week and NYC Off-Broadway Week in the fall. And thanks to the invaluable support of our partner Bloomberg Connects, we will once again launch our It’s Time for Culture program this October, designed to provide a moment in the spotlight for our participating cultural members and give culture-lovers around the world a powerful reason to visit NYC at that time of year. We will continue our global tourism campaign, designed to drive direct travel bookings in our key feeder markets through the support of impactful airline and tour operator partnerships. We will develop refreshed creative that continues to iterate on the wildly popular Lady Liberty, leveraging key learnings from our 2023 SMARI results, proving that this imagery resonates with consumers at home and abroad. Our goal will be to continue spreading this effort across as many markets as possible, leveraging our international out-of-home media, courtesy of our partnership with JCDecaux, as well as digital media where possible and across key owned channels. Augmenting these efforts, our Tourism Development team will continue to work with the travel trade to train them on the latest developments in the City to promote a rich, five-borough product offering. They will continue connecting our members to the trade at key trade shows throughout the year, with a renewed effort on Reverse Sales Missions and Business Expos in tandem with our Global Communications and Convention Sales teams. This will allow us to bring more critical players into the market to experience NYC firsthand and engage with a wider variety of our member businesses. Our Convention Sales team will remain steadfast in its focus on bringing in big events of all sizes to NYC from around the world. The team plans to meet and exceed its room-night goals, continuing to grow our current and new relationships with clients both domestically and internationally to bring events to the City and confirm definite hotel room nights for our members. As part of this effort, the team will streamline trade show participation and increase participation in regional and national industry activities to best connect with business event professionals on the ground and encourage them to bring their next event to NYC. In partnership with the Creative/Content and Marketing teams, Convention Sales will update and expand its suite of marketing collateral and sales tools, as well as its ongoing B2B advertising campaigns, which is designed to drive lead generation and traffic to our Meeting Planner website for continued engagement. The team will also continue to grow its partnerships with key industry associations to keep NYC top of mind as a business event destination unlike any other in the world.

Fueling business growth through increased member engagement

We will continue to develop new and enhanced opportunities for deeper engagement with our member businesses to help drive sales and awareness. First, we will maintain a regular cadence of Business Card Exchanges across the five boroughs to create ongoing opportunities for members to network and discover new opportunities for partnerships and business building. We will also continue our popular Member Talks series, both in person and virtual, providing our members with the information and tools they need to stay competitive. We are also developing new opportunities for members to showcase their product offerings and initiatives across our ecosystem through more integrated content and ad sales opportunities, as well as sponsorships of our corporate events, such as our annual NYC Tourism Foundation Gala, our Annual Meeting, Tristate Meeting Planner Event, Member Talks, Tourism Ready, Reverse Sales Missions and Business Expos and more.

Lay the groundwork for forthcoming big events to maximize tourism impact

In 2025 and 2026, New York City will be the site for some of the biggest celebrations the world has ever seen. NYC Tourism + Conventions is already working to ensure the foundation is created now to optimally leverage them for the benefit of our members and our destination. In May 2024, we will announce our upcoming history platform to media and travel trade around the world at IPW, designed to commemorate both the 400th anniversary of the founding of NYC in 2025 and the 250th anniversary of the founding of the United States in 2026. This history platform, Founded By NYC, will commemorate both anniversaries by celebrating the unmatched creativity, innovation and influence New Yorkers have had over the world since our city’s founding. In our creative and content, we will uplift underrepresented voices and stories, particularly those of the Lenape Indian tribe, free and enslaved Black Americans, and women. Our content will cut across our editorial and social channels through an ongoing release of articles, interviews and photo galleries, celebrating the City’s past, present and future, and encouraging travelers to make their own history in NYC. Our platform will also include a partnership with the iconic Broadway musical Hamilton , because what better way to tell the story of NYC’s place in our nation’s founding than with the help of the story that started it all? This partnership will come to life in a variety of ways, with more details to be announced. As our America250 celebrations culminate in summer 2026, NYC and New Jersey will be home to the global celebration of the 2026 FIFA World Cup. Eight matches will take place at New York New Jersey Stadium (MetLife Stadium), from Group Stage Matches starting June 13 to the Finals on July 19. As part of the festivities, there will be NYNJ Fan Fest events in every borough as well as many other tournament-related events. We look forward to leveraging this enormous opportunity to not only positively showcase our destination on a global stage but to encourage visitors to come early, explore more and stay longer.

2023 Financials

During the 12-month period ending June 30, 2023, NYC Tourism + Conventions recognized $21 million of the revenue received from the City through the city contract and an additional $11.6 million in other public funding, including additional funding from the City, the American Rescue Plan and New York State funds. Revenue from the private sector—including membership—totaled an additional $11.2 million. In FY24 and beyond, the company’s city contract is subject to further PEG reductions, which are expected to negatively impact revenue by at least an additional $3 million per year over the next four years.

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Jamie dornan faces an irish family feud in ‘the tourist’ season 2 trailer.

Dornan and Danielle Macdonald reprise their roles as Elliot and Helen Chambers, respectively, when they travel to Ireland a year after their rookie season adventures in the Australian Outback.

By Etan Vlessing

Etan Vlessing

Canada Bureau Chief

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Jamie Dornan as Elliot and girlfriend Helen Chambers ( Danielle Macdonald ) go to Ireland in search of clues to his identity in the latest season two trailer for The Tourist on Netflix , which dropped on Wednesday.

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The Tourist

When a man wakes up in the Australian outback with no memory, he must use the few clues he has to discover his identity before his past catches up with him. When a man wakes up in the Australian outback with no memory, he must use the few clues he has to discover his identity before his past catches up with him. When a man wakes up in the Australian outback with no memory, he must use the few clues he has to discover his identity before his past catches up with him.

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4 wins & 13 nominations total

Episodes 12

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Lena Pascal

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Trivia The reason season 2 is set in Ireland was because Jamie Dorman didn't want to spend several month away in Australia again. The decision was made to relocate so Jamie could be close to his family
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6 years to the Global Goals – here's how tourism can help get us there

A view from the benches on a summer day at Park Güell in Barcelona, Spain: Inclusive governance and community engagement in tourism planning and management can aid sustainable development goals.

Inclusive governance and community engagement in tourism planning and management can aid sustainable development goals. Image: Unsplash/D Jonez

.chakra .wef-1c7l3mo{-webkit-transition:all 0.15s ease-out;transition:all 0.15s ease-out;cursor:pointer;-webkit-text-decoration:none;text-decoration:none;outline:none;color:inherit;}.chakra .wef-1c7l3mo:hover,.chakra .wef-1c7l3mo[data-hover]{-webkit-text-decoration:underline;text-decoration:underline;}.chakra .wef-1c7l3mo:focus,.chakra .wef-1c7l3mo[data-focus]{box-shadow:0 0 0 3px rgba(168,203,251,0.5);} Zurab Pololikashvili

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.chakra .wef-1nk5u5d{margin-top:16px;margin-bottom:16px;line-height:1.388;color:#2846F8;font-size:1.25rem;}@media screen and (min-width:56.5rem){.chakra .wef-1nk5u5d{font-size:1.125rem;}} Get involved .chakra .wef-9dduvl{margin-top:16px;margin-bottom:16px;line-height:1.388;font-size:1.25rem;}@media screen and (min-width:56.5rem){.chakra .wef-9dduvl{font-size:1.125rem;}} with our crowdsourced digital platform to deliver impact at scale

Tourism is a significant economic force that has returned close to pre-pandemic figures, with 1.3 billion international travellers and tourism exports valued at approximately $1.6 trillion in 2023.
The tourism sector must adopt sustainable practices in response to climate change, biodiversity loss and pollution.
Inclusive governance and community engagement in tourism planning and management are key to ensuring the sector’s support to local identity, rights and well-being.

With mounting challenges to our societies – conflict, geopolitical tension, climate change and rising inequality – we should look to the 17 Sustainable Development Goals (SDGs) and their promise of a shared blueprint for peace, prosperity, people and planet by 2030. However, as UN Secretary General Antonio Guterres reminds us , “that promise is in peril” with the impact of the COVID-19 pandemic having stalled three decades of steady progress.

Tourism can help deliver a better future, and with less than six years to go, it must unleash its full power to achieve this.

Have you read?

Turning tourism into development: mitigating risks and leveraging heritage assets, what is travel and tourism’s role in future global prosperity, how travel and tourism can reach net zero, tourism’s economic boon.

International tourists reached 89% of pre-pandemic levels in 2023. Around 1.3 billion tourists travelled internationally, with total tourism exports of $1.7 trillion, about 96% in real terms of the pre-pandemic value. Preliminary estimates indicate that tourism's direct gross domestic product (GDP) reached $3.3 trillion, the same as 2019, as per our World Tourism Barometer .

Yet, persisting inflation, high interest rates, volatile oil prices and disruptions to trade could impact the pace of recovery. Uncertainty derived from ongoing Russian aggression against Ukraine, the Israel-Hamas conflict and growing tensions in the Middle East, alongside other mounting geopolitical tensions, may also weigh on traveller confidence.

Results from the World Economic Forum’s latest Travel & Tourism Development Index reflect the impact of some of these challenges on the sector’s recovery and travel and tourism’s potential to address many of the world’s growing environmental, social and economic problems.

Therefore, as the sector returns, it remains our responsibility to ensure that this is a sustainable, inclusive and resilient recovery.

The climate imperative

Climate change, pollution and biodiversity loss are making extreme weather events increasingly challenging for destinations and communities worldwide. The tourism sector is simultaneously highly vulnerable to climate change and a contributor to harmful greenhouse gas emissions.

Accelerating climate action in tourism is critical for the sector’s and host communities’ resilience. We are taking responsibility but more needs to be done to reduce plastics, curb food waste, protect and restore biodiversity, and reduce emissions as the demand for travel grows.

The framework proposed by the Glasgow Declaration on Climate Action in Tourism is catalyzing the development and implementation of climate action plans, guided by and aligned to five pathways (measure, decarbonize, regenerate, collaborate and finance). It’s a clear plan to enable the transition towards low carbon and regenerative tourism operations for resilience. Over 850 signatories from 90 countries are involved in innovating solutions, creating resources and connecting across supply chains, destinations and communities.

Leaving no-one behind

Tourism can be a powerful tool to fight inequality, within and between countries but only so long as we also address diversity, equity and inclusion in the sector, provide decent jobs and ensure respect for host communities and shared benefits.

One good example of tourism’s potential to progress shared prosperity is Rwanda’s Tourism Revenue Sharing Programme . Initiated in 2005 and revised in 2022, it aligns conservation efforts with community development. The programme designates a portion of National Parks revenues to ensure that local communities benefit directly from conservation and tourism activities. Initially set at 5%, the share of total revenue now stands at 10% .

Travel & Tourism Development Index 2024

New tools, jobs and values.

Technology, ease of travel and the pandemic have all accelerated changes in how we work. Again, as we progress, we have a duty to ensure we are leaving nobody behind. Education and skills are vital to progressing equality, growth and opportunities for all, making them a cornerstone of the SDGs. However, tourism businesses face a labour shortage to cope with travel demand. We must make tourism more attractive to young people so they see it as a valued career path.

We also need to support micro-, small- and medium-sized enterprises (MSMEs), which make up around 80% of all tourism businesses worldwide and up to 98% in some Group of 20 (G20) economies. While each country’s challenges are different, digitization, market access, marketing and skill gaps are key areas we should address with targeted policies for MSMEs and entrepreneurship.

Measuring impact

Sustainable tourism is only possible if we can properly measure the sector’s impact and progress in three dimensions: economic, social and environmental.

Last March, the UN adopted a new global standard to measure the sustainability of tourism (MST) – economic, social and environmental. Developed under the leadership of UN Tourism and endorsed by all 193 UN member states, the MST statistical framework provides the common language (agreed definitions, tables and indicators) for producing harmonized data on key economic, social and environmental aspects of tourism.

Countries and other stakeholders now have the foundation to produce trustworthy, comparable data for steering the sector towards its full potential. And indeed, over 30 countries and subnational regions have already implemented the flexible MST framework, focusing on the data most relevant to their sustainability efforts.

Centring community wellbeing

Increasingly, communities worldwide demand a tourism sector that respects their identity, rights and wellbeing.

Transforming the sector requires rethinking governance as more holistic with a whole-government approach, multi-level coordination between national and local policies and strong public-private-community partnerships. Listening and engaging residents in tourism planning and management is at the core of the sector’s future.

Take Barcelona as an example. Here, e tourism represents 14% of the city’s GDP. The Tourism and City Council was created in 2016 and relies on citizen participation to advise the municipal government on tourism public policies. This initiative demonstrates the advancement of tourism governance from classic public-private collaboration to public-private-community. Therefore, issues around the visitor economy become those for official city consideration.

Delivering on tourism’s potential

We urgently need to grow investment in tourism. The data is encouraging: the UN Conference on Trade and Development World Investment Report 2023 shows that global foreign direct investment across all sectors, tourism included, reached approximately $1.37 trillion that year, marking a modest increase of 3% from 2022.

At the same time, we need to ensure this investment is targeted where it will make the most significant and most positive impact by building greater resilience and accelerating the shift towards greater sustainability.

The significant benefits tourism can offer our economies and societies, as well as the challenges obstructing us from fully delivering on this potential, are now more widely recognized than ever.

Tourism is firmly on the agenda of the UN, G20 and Group of Seven nations and the Forum. Delivering on this potential, however, will require political commitment and significant investment. But given what is at stake and the potential benefits to be gained, it should be seen as a huge opportunity rather than a daunting challenge.

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World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

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Who are Daisy May and Clifford? 'AGT' Season 19 dogs have been featured in Chicago Tourism magazine

CHICAGO, US: 'America's Got Talent' Season 19 is just around the corner! The panel of judges, consisting of Howie Mandel , Heidi Klum, Simon Cowell, and Sofia Vergara , will be back to critique a variety of talented acts. Among the performers set to take the stage is the dynamic duo, Daisy May and Clifford.

Amy Freese, a previous resident of Storm Lake who now resides in Chicago, has recently gained widespread recognition for her talented pooches, Daisy May and Clifford. Amy and her furry companions are set to make an appearance on the upcoming season of NBC's popular show 'America's Got Talent' scheduled to air on May 28, 2024, at 8 pm ET only on NBC.

Daisy May is a playful and energetic 6-year-old Basset Hound who resides in the bustling city of Chicago alongside her older yet smaller brother, Clifford the Big Red Bloodhound. Together, they make quite the dynamic duo as they explore the sights and sounds of the urban landscape, bringing joy and laughter to all who encounter them.

May's floppy ears and sweet demeanor make her a favorite among their neighbors, while Clifford's imposing size and protective nature ensure that they are always in good hands. Their adventures in the city are filled with excitement and wonder, as they navigate the busy streets and parks, creating lasting memories that will be cherished for years to come.

Daisy and Clifford have been featured prominently in a popular Chicago tourism publication. Their captivating performances and lovable personalities have captured the hearts of audiences and tourists alike, making them iconic figures in the city's entertainment scene.

Who is the owner of 'AGT' contestants Daisy May and Clifford?

Amy Freese is the proud owner of two fur babies, Daisy May and Clifford. Daisy May, a 6-year-old Basset Hound, and Clifford, the Big Red Bloodhound, reside in the bustling city of Chicago.

Amy shared in an interview with Stormlake.com that, despite now living in the city, she hails from a small town in Iowa and has strong ties to Storm Lake, where she graduated from Buena Vista University. Her mother, Ruth, currently resides in Alta, meanwhile, her father, Lynn Freese, has sadly passed away.

'AGT' creators wanted dog act Daisy May and Clifford to audition for the NBC show

In an interview with Stormlake.com , Amy talked about her newfound fame and how she and her two fur babies landed on 'AGT' Season 19.

"I've been posting pictures of Daisy on Instagram and the casting director reached out to me. Daisy is a basset hound, so she's short, she does agility tricks, jumping and tunnels and all of that," Amy said.

She went on to say, "The casting director said, ‘I love what you're doing.' So I sent all our videos to the casting director for a video audition. I heard that 6,500 people have submitted video auditions this season."

The Chicago native added, "Around Christmas, I got word that AGT wanted us to do an in-person audition, so my husband Tim Evans, my brother Dave (from Cherokee) and I took our dogs to Los Angeles on St. Patrick's Day. It was really cool."

"We performed on stage for the AGT judges and a small audience plus they recorded it. Daisy and I did agility together at an indoor arena," she continued.

Amy continued, "Simon Cowell, Howie Mandel, Heidi Klum, and Sofia Vergara were there. Since basset hounds are very short, that was the challenge and the talent for Daisy to do all the jumping. Clifford, my bloodhound, even came out on stage, too. We did it and it was so exciting! It was an amazing opportunity and really fun."

'AGT' Season 19 stars Daisy May and Clifford to showcase cool agility tricks on NBC show

In the upcoming season of 'America's Got Talent', viewers can expect to be amazed by the incredible agility tricks performed by Daisy May, a 6-year-old Basset Hound, and Clifford, the Big Red Bloodhound.

These talented canine performers will showcase a variety of impressive skills that will leave audiences in awe. Don't miss the opportunity to witness Daisy May and Clifford's incredible agility talents on NBC's hit show 'AGT' Season 19.

' AGT' Season 19 premieres on May 28 at 8 pm ET only on NBC

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Who are Daisy May and Clifford? 'AGT' Season 19 dogs have been featured in Chicago Tourism magazine

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COMMENTS

What Is Seasonality In Tourism
Seasonality in tourism refers to the pattern of fluctuating tourist activity and demand for travel destinations based on the time of year. It is the phenomenon where certain periods experience a higher influx of visitors, while other periods see a decline in tourist numbers. Seasonality can be influenced by various factors, including weather ...
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Tourism Seasonality. Most tourist destinations in the world are affected by the phenomenon of seasonality. Destinations with high fluctuations in seasonality often face various challenges, such as overcrowding, high prices, inadequate infrastructure in peak seasons, as well as a lack of services and job opportunities in shoulder and low seasons.
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Off-Season. Every summer, Europe greets a stampede of sightseers. Before jumping into the peak-season pig pile, consider a trip during the off-season — generally November through March. In the off-season, you'll enjoy an amazing slice of Europe where the only crowds are festive locals. Expect to pay less (most of the time).
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Peru: Peru is a lot cooler than other destinations in June, making it the best time to visit places like Cusco for Ancient Incan ruins. If Machu Picchu is on your bucket list, tick it off now. It's peak season, but the weather won't get any better. Colombia: Tourist hotspots like Medellin are idyllic in June.
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The first of these consists in creating different tourism products based on different seasons of the year—for example, staging events and festivals as a way of extending the tourist season and diversifying the attractions of destinations (Brännäs & Nordström, 2006; Getz, 2008). The second strategy is implemented under the criterion of ...
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Tourism has become an important factor in the recent growing economy to trade with international dimensions. Mountain destinations offers inter alia, a wide range of possibilities such as unique cultural attractions, hiking, skiing, rafting, kayaking, rock climbing, mountain biking, bungee jumping, and paragliding. that attracts mass tourism with temporal imbalance in number of tourist arrivals.
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The literature review suggests that tourism seasonality is caused by natural and anthropogenic factors that have a very significant bearing on the geographical location of a tourist destination, as well as institutional and economic factors. Assessments of the effects of seasonality in the scientific literature differ.
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1. Introduction. Over recent years several studies have provided evidence on the beneficial effects of tourism-led growth (Tang & Tan, 2013; Shahzad et al., 2017).However, research on the "Dutch disease" or "Beach disease" phenomena (Holzner, 2011), as well as some empirical evidence (Romao et al., 2016), have also indicated that high shares of tourism in economic structure may exhibit ...
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The Tourist Season 2: Release Date, Plot, Cast, Ending Explained - Netflix Tudum. Jamie Dornan leads Australian thriller The Tourist. Here's everything you need to know about the series' plot, cast, and ending.
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New York City Tourism + Conventions is the official destination marketing organization and convention and visitors bureau for the five boroughs of New York City. ... and then taking off with the return to school, work and shoulder-season travel from September through December 31. The final numbers for 2023 reached 62.2 million visitors—11.6 ...
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pandemic to drive systemic change to how tourism is developed and delivered in PEI. The adoption of the strategy formalized a commitment to a four-season approach focused on driving tourism value and its contribution to the prosperity of all Islanders. Initiative 6.3 of the
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