tour guide salary uk

Tour Guide average salary in United Kingdom, 2024

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Tour Guide Salary Information

Tour Guide salary information, income percentile, mortgage affordability and more.

How much does a tour guide earn?

Annual salaries range from £14,520 to £40,032. Below is the full range of pay both before and after tax:

Tour guides work with tour operators or certain tourist attractions to offer tours to various destinations. If they work for a particular destination or work for a travel agency, they travel from one destination to another at a party and guide them through the travel process.

Compare the average salary of a tour guide to your salary:

Below are the range of mortgages typically affordable for a single applicant tour guide:

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• Average Salary
• Hospitality and Leisure
• Travel and Tourism

Average Tour Guide Salary in England

The average Tour Guide salary in England is £22,110.15 The hourly average pay for a Tour Guide salary in England is £10.63 The starting salary for a junior Tour Guide in England is £13.00 per year or £0.01 per hour

Min: £13.00 Max: £32,240.00

Average Tour Guide Salary in England : £22,110.15

Min: £25.00 Max: £30,160.00

Average Tour Guide salary in UK : £23,257.54

The salary is calculated by jobs advertised online.

Read about Tour Guide salaries, related jobs and salary information across the UK

Tour Guide Salary data from the ONS

Recommended tour guide jobs in england, related jobs.

View salaries for similar jobs.

Salary by Region

Compare Tour Guide salaries across different regions

Tour Guide Salaries by City

Compare Tour Guide salaries for different cities

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Key job facts, tour guide salaries by experience.

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Tour Guide Salaries by Industry

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• Home: Explore careers

Tourist guide

Alternative titles for this job include tour guide, blue badge guide.

Tourist guides show visitors around places of interest like cities, historic buildings and art galleries.

Average salary (a year)

£18,000 Starter

£30,000 Experienced

Typical hours (a week)

28 to 30 seasonal

You could work

freelance / self-employed flexibly

How to become

How to become tourist guide.

You can get into this job through:

• an apprenticeship
• a college course
• volunteering
• applying directly
• specialist courses run by private training organisations

You could do a travel and tourism qualification like:

• Level 2 Certificate in Travel and Tourism
• Level 3 Diploma in Travel and Tourism

This will give you an insight into the tourist industry and help you develop some of the skills to work as a tourist guide.

Having a language like French, German, Italian or Spanish, or a history qualification can also be useful for this type of role.

Entry requirements

You may need:

• 2 or more GCSEs at grades 9 to 3 (A* to D), or equivalent, for a level 2 course
• 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, for a level 3 course

More Information

• search for courses
• funding advice
• equivalent entry requirements

Apprenticeship

You may be able to gain some of the skills needed in this role through apprenticeships like:

• Level 2 Customer service practitioner
• Level 3 Event assistant
• Level 3 Cultural learning and participation officer

To get onto an apprenticeship, you'll find it useful to have:

• some GCSEs, usually including English and maths, or equivalent, for an intermediate apprenticeship
• 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
• guide to apprenticeships

Volunteering

Organisations like the National Trust and English Heritage offer opportunities to gain experience as a tour guide through volunteering.

Direct Application

Many people become tourist guides as a second career, for example teachers who want to work during school holidays or actors who need work between acting roles.

If you have customer service, teaching or language skills or you have experience of working with people, you may be able to apply directly.

Other Routes

You can do 3 levels of training to get a tour guide badge:

• level 2 - white badge
• level 3 - green badge
• level 4 - blue badge

You can apply to local tourist guide associations for training, or major tourist attractions that run their own schemes.

Guide London offers blue badge training, which usually takes around 18 months, and some heritage organisations, like York Minster , have their own training courses.

Career tips

An outgoing and friendly personality, plus being able to speak a second or third language, will give you an advantage when applying for jobs. Experience of dealing with the public and giving presentations will also help.

Further information

You can find out more about becoming a guide from the Institute of Tourist Guiding .

What it takes

Skills and knowledge.

You'll need:

• customer service skills
• excellent verbal communication skills
• patience and the ability to remain calm in stressful situations
• to be flexible and open to change
• sensitivity and understanding
• an interest and knowledge of history
• a good memory
• knowledge of English language
• to be able to carry out basic tasks on a computer or hand-held device

What you’ll do

What you'll do, day-to-day tasks.

In this role you could:

• guide people around a castle, gallery, historic house or garden
• escort groups of tourists around a site
• give information about the history, purpose and architecture of a site
• accompany groups on day tours to a number of places of interest
• answer questions and suggest other places to visit
• organise or arrange for additional trips and visits

Working environment

You could work at monuments and castles, in a museum, at an art gallery or in parks and gardens.

Your working environment may be physically active, outdoors some of the time and you'll travel often.

Career path and progression

With experience you could work for a tour operator as a regional tour supervisor or manager.

Current opportunities

Apprenticeships in england, customer service apprentice.

• Wage: £12,480 to £22,308 a year Annually
• Location: 3-4 Morgan Way, Bowthorpe Employment Area, Norwich

Apprentice Customer service Parts Advisor

• Wage: £13,312 a year Annually
• Location: CONGRESBURY, BRISTOL

Courses In England

Travel & tourism applied diploma.

• Provider: VARNDEAN COLLEGE
• Start date: 08 September 2025
• Location: Brighton

Level 2 Travel & Tourism

• Provider: HEART OF YORKSHIRE EDUCATION GROUP
• Start date: 01 September 2025
• Location: Wakefield

Jobs In the United Kingdom

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Get paid to travel: become a tour leader

Do you have what it takes to become a travel guide? It can take you all over the world, but you’ll need buckets of passion, endless knowledge and a big dose of patience…

Let’s get this straight: it is a ‘proper job’. Sure, you’ll lose your fear of Monday mornings. And yes, your ‘office’ may be a Kenyan national park, a Himalayan valley or a large area of Amazon jungle. Your friends will think you get paid to go on holiday again and again – a kind of Groundhog Holiday, if you will.

But don’t be deceived: tour leading for an adventure travel company is very much a proper job. The hours are long (when have you worked nine months without a day off?), you’re on call 24/7 and, while it may look easy, behind the scenes it’s a huge amount of work. Your job could be described as being like a swan on water – graceful and calm on the surface, with your legs frantically paddling underneath.

What jobs are there?

Tour leading is not a single job – there are many different kinds of tours, like driving overland trucks from London to Cape Town, or leading rambling groups around the vineyards of Tuscany. There are jobs touring the general sights of countries, sailing the Nile in a dhow, guiding safaris, mountain biking, doing European cultural tours, riding horses, carrying out conservation work, or leading family trips.

Some are more extreme than others – the skills needed for leading a centre-based holiday in the Pyrenees are very different from those required to climb a Himalayan peak or lead a jungle expedition.

What’s in it for you?

A lot of travel, of course. You’ll find that leading gives your travel a new depth – when you’re working alongside locals, they’ll see you as an equal, not as a customer. What other job would let you build a deep friendship with a Vietnamese waitress or a Berber muleteer? Ask most leaders what they most like about the job and the answer won’t have anything to do with travel. You’ll learn a lot about yourself, developing your interpersonal and leadership skills in ordinary and extraordinary situations. It’s also a job with real autonomy – your boss may be 12,000 miles away!

What are the downsides?

All of these plus points have their down sides. You might repeat the same two-week itinerary ten times, yet you have to be as fresh on the tenth as you were on the first. Whatever goes wrong, you have to deal with it, whenever it happens. Your clients might be rude, your transport connections could be late, or not turn up at all. Yours and your clients’ personal belongings can be stolen, or worse, your clients could get ill – and that’s all your responsibility to deal with. As well as all of those negatives, it can also be lonely work – having to spend long periods away from your close friends and family.

How to get a job as a travel guide

• Don’t apply unless you are well travelled. Ideally you’ll have explored some unusual parts of the globe and been on some extended trips, such as a career break. But remember, the most important thing isn’t travel – it’s people.
• Stress your people and leadership skills. Anything you can do to prove that you have experience of a service industry, and of leading or teaching people, will be a great benefit.
• Get an understanding of what is required. Research the job thoroughly by checking out all the web-links listed, and getting to know the style of the company you are applying to.
• Visit travel shows and exhibitions. Prove that you’ve done your research and that you aren’t just acting on a whim. Companies will need to see that people are serious about the job.
• Go on a trip with the company you are applying to. It’ll give you a great insight into what it’s like to be part of a group on holiday and see a real-life tour leader in action. While you’re there, ask the tour leader exactly what they’re doing on a day-to-day basis.
• Make sure you have specialised skills, such as a foreign language or a PCV driving licence. While they aren’t essential for all jobs, they are for some, and give you a great advantage. Knowledge of first aid, or specific country knowledge, is also good.
• Be ready to answer the question: “What would make you a good tour leader?” It’s an obvious question, and if you can’t answer it fluently, you shouldn’t be applying.

A word from a pro: Nick Nikolsky

Nick worked as a full-time tour leader over many years, covering everywhere from the faroe islands to cambodia. so how did he do it.

“In my gap year I worked abroad teaching English, then after uni as a diving instructor. I saw an advert for a tour leader in Wanderlust (honest) and applied for the job, expecting to do it for a short while. I ended up doing it full time for five years.

“My first trip was a walking tour in Slovakia. I had been trained in the UK and abroad on an actual walking trip and knew roughly how leading worked, but I was nervous at having to look after 16 people for two weeks all on my own. Needless to say I didn’t let the group know it was my first trip! By the end of the fortnight, I knew this was what I wanted to do as a job.

“You start getting a lot more than just travel experience when you’ve done the job for a year. You build up your people-handling skills, you encounter and solve strange new problems – all of which are great skills for whatever you do in life.”

Top tip: “Be yourself at the interview and if you are enthusiastic about travel and a people person, you should sell yourself without having to try.”

With thanks to Nick Nikolsky, Andrew Aitcheson, Matt Leggett and Debbie Crawford for their help with this guide.

Check out Wanderlust’s job site for job opportunities in the travel industry.

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Tour Guide Average Salary in London 2024

How much money does a person working as tour guide make in london.

A person working as Tour Guide in London typically earns around 49,200 GBP . Salaries range from 22,600 GBP (lowest) to 78,200 GBP (highest).

Salary Variance

This is the average salary including housing, transport, and other benefits. Tour Guide salaries in London vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Tour Guide Pay Scale and Salaries in London

Salary Structure and Pay Scale Comparison

Median salary, maximum and minimum salary, minimum wage, starting salary, and the salary range, salary range, minimum wage, and starting salary.

Salaries for the position Tour Guide in London range from 22,600 GBP (starting salary) to 78,200 GBP (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

Median Salary

With a median salary of 47,000 GBP , half of the professionals who work as Tour Guide in London earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

Percentiles and Salary Scale

The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Tour Guide in London earn less than 37,900 GBP, while 75% earn more. Similarly, the chart shows that 75% earn less than 54,200 GBP while 25% earn more.

Pay Scale Structure

To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Tour Guide in London compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 28,200 GBP to 40,900 GBP. About 20% of salaries are below the 28,200 GBP mark, while 10% fall within the range of 40,900 GBP to 46,600 GBP. Only 5% of individuals have salaries exceeding 46,600 GBP.

Salary Comparison by Years of Experience / Tour Guide / London

How do experience and age affect pay.

The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Tour Guide and this is what we found.

Employees with less than two years of experience earn approximately 25,700 GBP.

While someone with an experience level between two and five years is expected to earn 34,300 GBP, 34% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 50,700 GBP, 48% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 61,800 GBP, 22% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 67,400 GBP, 9% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 72,900 GBP, 8% more than people with fifteen to twenty years of experience.

Typical Salary Progress for Most Careers

Salary Comparison By Education / Tour Guide / London

How do education levels affect salaries, displayed below is the average salary variance between different education levels of professionals working as tour guide..

We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Tour Guide in order to make a comparison.

Level 1: High School

Employees at this education level have an average salary of 29,300 GBP.

Level 2: Certificate or Diploma

At this level, the average salary becomes 46,000 GBP, 57% more than the previous level.

Level 3: Bachelor's Degree

At this level, the average salary becomes 77,100 GBP, 68% more than the previous level.

Typical Salary Difference by Education for Most Careers

Salary and Compensation Comparison By Gender / Tour Guide / London

Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Tour Guide in United Kingdom, the average difference between the salary of male and female employees is 4%.

Salary Comparison By Gender in United Kingdom for all Careers

43 Careers That Pay Women More Than Men!

Average Annual Salary Increment Percentage / Tour Guide / London

How much are annual salary increments in london for individuals working as tour guide how often do employees get salary raises.

Individuals working as Tour Guide in United Kingdom are likely to observe a salary increase of approximately % every months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

United Kingdom / All Professions

The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

Worldwide Salary Raises: All Countries and All Jobs

Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Tour Guide / United Kingdom

How much and how often are bonuses being awarded share this chart    tweet          get chart link http://www.salaryexplorer.com/charts/united-kingdom/food-hospitality-tourism-catering/tour-guide/annual-salary-bonus-rate-united-kingdom-tour-guide.jpg 100% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while % said that they received at least one form of monetary bonus. those who got bonuses reported rates ranging from % to % of their annual salary. received bonus % no bonus 100% types of bonuses considered.

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Granted upon achieving an important goal or milestone.

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Tour Guide / London

The average hourly wage (pay per hour) for individuals working as tour guide in london is 24 gbp.this is the rate they get paid for every worked hour., about the hourly pay rate.

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Tour Guide in London is 11 GBP. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Salary Comparison By City

Government vs private sector salary comparison.

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in United Kingdom is 4% on average across all career fields.

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title tour guide in london.

A good and competitive compensation would range anywhere between 47,000 GBP and 54,200 GBP. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Tour Guide in London ranges from 22,600 GBP to 37,900 GBP. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

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