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Corporate Traveller at Business Travel Show Europe 2024

It's nearly that time of year again, Business Travel Show in London! The exhibition is packed with talks to get you thinking about your travel suppliers and processes. Who's it for? Attendees include those that work in: 

• Procurement 
• Travel bookers, PAs and EAs 

You'll be able to meet with our team to ask any burning questions and hear our latest news. Plus, you'll be able to meet with airlines, hotel chains, rail companies, tech providers, car/taxi companies, travel safety companies...the list goes on.  

What to expect from us

A word from donna joines.

For those booking corporate travel, there is so much to think about. With so much at stake, we’re finding more companies turn to a travel specialist to offload their travel concerns and stress, freeing them up to focus on other tasks.

At Corporate Traveller, we’re continually updating our technology platform Melon, whilst always prioritising the value and care for our customers. Our Expert Travel Consultants are on hand 24/7 to provide the care and attention business trips need.

When it comes to wider corporate travel strategy, we’ve been talking to customers about a whole range of topics including:

• Costs and savings
• Consolidating travel bookings to one corporate travel agency
• Travel policies
• Data and reporting
• Sustainability
• Traveller wellbeing
• Dedicated service

Have any of these been on your mind? Business Travel Show Europe is a great opportunity to talk through those problems with travel experts.

If you’re considering using a travel management company, come along to my session on the “ Ten Quick Wins To Get You Started In Travel Management ” .  It’s on the opening day of the show at 10 am on the Show Floor Theatre 2 .

Hopefully, we’ll see you there. 

Need to know info

When: Wednesday 19 - Thursday 20 June 2024

Where: ExCel, London

Where to find us: Stand H31 . Either turn up or, if you'd like to be more prepared, book an appointment now. 

Register to AtteND

Book an Appointment

Business Travel Show Europe 2023 Highlights

• Hear from Head of Sales, Gary James.
• Listen to Rose-Anne Row-Chowdhury, Head of Onboarding, talk about all things Melon.
• See our sales team live in action during a jam-packed couple of days!

Request an appointment today!

We just need a few details, then a member of our team will confirm a time with you. , want to come prepared.

What are the benefits of a travel management company? 

Centralise your corporate travel to save time and energy

How 20/20 vision improves your business travel finances

2024 Travel Show Dates

The travel surge is underway. are you ready, america’s favorite travel shows are back for 2024.

Travel is back and so are America’s Favorite Market Shows for 2024.

Join over 1,000 of the world’s top travel brands who are leveraging the power of the ONLY series of travel trade shows in the U.S. – the Travel & Adventure Shows – to promote their products to a qualified audience of industry stakeholders.

With a new lineup of events in 9 top U.S. DMA’s in 2024, as well as a lineup of highly-acclaimed virtual events, you can count on reaching your target demographic in specific markets, as well as nation-wide.

Don’t miss your opportunity to place your brand in front of hundreds-of-thousands of ready-to-travel consumers and tens-of-thousands of qualified travel advisors all looking to get back to travel with YOU.

Your Next Vacation for 2024 Starts Here

January 13-14, 2024, january 20-21, 2024, january 27-28, 2024, los angeles, february 3-4, 2024, february 17-18, 2024, washington d.c., february 24-25, 2024, march 9-10, 2024, march 16-17, 2024, march 23-24, 2024.

19 - 20 June 2024  •  London ExCeL

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 19 – 20 June 2024  •  ExCeL London

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Welcome to the TravelTech Show, where travel and technology collide in the most spectacular way. For two whole decades, we've been your go-to event (formerly known as Travel Technology Europe) for all things travel tech. Join us on 19-20 June 2024 as we return to ExCeL for our 21st anniversary celebration.

Travel is a blend of people, places, and unforgettable experiences, and it's travel technology that weaves this magic. TravelTech Show is where it all comes together. 

Dive into Europe's go-to event for discovering fresh suppliers and industry shifts. Beyond an expo, it’s a pulse check on travel's latest innovations and trusted names. Backed by the Phocuswright family, it's your map to pivotal updates and connections. Explore, learn, and get inspired with us!

Wednesday, 19 June 2024 09:30 - 17:30

Thursday, 20 June 2024 09:30 - 17:00

Visitor registration opens at 09:00

Exhibitor registration opens at 08:30

ExCeL London

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Where will artificial intelligence take us in the next 10 years?

Join Jason Bradbury - former host of the Gadget Show on 19 June at 10:00 in the Turing theatre to find out! 

conference programme   speakers

Attending TravelTech Show 2024 will allow you to...

STAY AHEAD OF THE CURVE

Buckle up for a journey into the future with our trend-setting conference programme.       

2024 CONFERENCE PROGRAMME

DISCOVER NEW TECHNOLOGIES

Picture this: Conversations with over 70 brands that are leading the charge in transforming the travel industry. 

2024 EXHIBITORS LIST

BUILD NEW RELATIONSHIPS

Connect with like-minded industry colleagues and expand your network by utilising our various show attractions.

WHAT'S ON  IN 2024

THE ONLY QUALIFIED LEADING TRAVEL TECHNOLOGY EVENT IN EUROPE

In an industry saturated with events, what makes us genuinely unique is our commitment to ensuring that the buyers meet strict criteria for participation. This vetting process sets the stage for a more focused and productive environment, where exhibitors can engage with a qualified audience and ensure increased return on investment.

PART OF THE PHOCUSWRIGHT FAMILY

As part of the fantastic Phocuswright family we are aligned with the world’s leading travel industry research authority. That means our exclusive content is like a gold mine for buyers. Trust us, it’s very difficult to find this level of expertise elsewhere.

INTERNATIONAL EXHIBITOR LIST

We bring together a dynamic ensemble of over 70 businesses each year, ranging from tech giants with a global footprint to innovative start-ups and trailblazers who are reshaping the industry. They're all here to guide your brand towards the exciting journey of tech modernization, boosting your business performance along the way.

EXPLORE 2024 EXHIBITORS

THOUGHT-PROVOKING CONFERENCE PROGRAMME

 At TravelTech Show, it's all about igniting inspiration through a wide range of sessions. You'll hear from experts covering a wide range of topics , from cutting-edge innovation and financial strategies to a complete overhaul of the travel industry.

Get into this year's conference programme or explore our 2024 topic streams

2024 Conference streams

Expert Advice Hub

Calling all buyers, exhibitors, visitors, and anyone with a travel-tech problem to solve—get ready to book 20-minute slots with our team of experts who are armed and ready to guide you through any difficulty, big or small.

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VOTING FOR TRAILBLAZER AWARDS 2024 IS NOW OPEN! 

View the innovation pitches and vote for your favourite trailblazer.

See more of what's on in 2024 at TravelTech Show

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1-2-1 APPOINTMENTS WITH BUYERS, EXHIBITORS, AND INTERMEDIARIES

Building lasting relationships has never been this easy. Thanks to our official event platform, you can set up meetings and network like a pro. Think of it as your backstage pass to connect with influential buyers and schedule 1-2-1 appointments before you even get on-site! How exciting is that?   

NETWORK WITH LIKE-MINDED INDUSTRY COLLEAGUES

You'll be sharing the space with colleagues from other leading industry events like the Business Travel Show Europe and The Meetings Show , making it the ultimate networking ground. It's the perfect opportunity to reconnect with old pals and expand your professional network!

SERVING THE INDUSTRY FOR 21 YEARS

Over the course of 21 years, we have consistently been at the forefront of gathering the brightest minds in the tech and travel industries. We're delighted to celebrate 21 years of bringing together visionaries, experts, and trailblazers who continue to shape the future of travel technology

A FULLY VETTED BUYER AUDIENCE

You won't just meet anyone. You'll be mingling with decision-makers who are not only willing to invest in tech but come with the purchasing ability to do so, as well. Your innovative solutions? That's exactly what they're looking for.

AUDIENCE BREAKDOWN

Want to know more about what was on at TravelTech Show 2023? 

DIVE INTO OUR 2023 FLASHBACK

• "The TravelTech Show is the future of an entire industry. It’s where it’s going, reflecting on where it’s been, how we can grow and build, take the market forward and really see what the future of travel looks like." Charlotte Redding Chief Product Officer, Octopus Travel Matrix
• "It’s been amazing, it’s brought together a whole lot of suppliers." Anu Okunowo Travel Experience Director, All Things Travel
• "You’ve got all the major players in one place." Malcolm Lindop CEO, New Concept Travel
• "Really if you’re not here you’re missing out on an important sector of the business." Harry Chen Weinstein Founding Partner, One Travel Ventures | Travel Tech Nation
• "It’s the best place to see the new technologies." Koksal Abdurrahmanoglu Founder and CEO, Istanbul Tourist Pass
• "To have the face-to-face meetings with people that you do business with or would like to do business with, it’s all important." Charlotte Lamp Davies Founder, A Bright Approach

Why is it a must for you to visit the TravelTech Show 2024

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Why can't you miss out on exhibiting at the TravelTech Show 2024

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Read some of the latest news from PhocusWire:

Vasu Raja to leave American Airlines next month

7 generative ai use cases for consumer travel, how brands are using interactive video to sell travel seamlessly, acai travel to power ai-driven enhancements for globespan travel management, brazil-based nubank launches travel booking platform.

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Global business travel trends report 2024: impacts of covid-19, consumer trends, sector deals, challenges and opportunities.

Dublin, May 28, 2024 (GLOBE NEWSWIRE) -- The "Key Trends in Business Travel (2024)" report has been added to ResearchAndMarkets.com's offering. Analysis of the business travel sector including insights in business travelers, market trends influenced by COVID-19, consumer trends, destinations, sector deals, challenges and opportunities. Key Highlights

The overall outbound trips for business purpose during 2023 was 174.23 million which was an increase of 68.95% in comparison with 2022 (103.3 million trips). Globalization drives the demand for international business travel, as businesses expand their operations, diversify revenue streams, and capitalize on emerging trends. However, the outbound trips undertaken during 2023 remains lower than its pre-pandemic level in 2019 (207.28 million trips). The analyst forecasts that outbound business travel is set to reach pre-pandemic levels in 2024 (220.12 million) and reach 276.63 million trips in 2028 with a CAGR of 9.69% from 2023 to 2028.

According to the analyst's traveler demands and flows database, Chinese travelers took 13.87 million outbound business trips in 2023, which represented 7.96% of overall global business trips. Although there has been tremendous growth in China's domestic tourism after the removal of the country's domestic zero-COVID policies, its outbound tourism has faced more constraints.

The global business travel market value in 2019 reached $239.34 billion, which decreased by 3.7% ($9.09 billion) compared with 2018 ($248.43 billion). The pandemic significantly impacted the business travel industry, resulting in a reduction in market value to $96.58 billion in 2020 due to travel restrictions and a subsequent decline in employees' confidence to travel for business purposes. The recovery phase has been under way since 2021, and thanks to a reduction in travel restrictions, the market value reached $145.49 billion in 2021 before rebounding further to $197.23 billion in 2022. However, the market value of business travel was lower than the pre-pandemic level.

During 2023, the overall global international arrivals for business purposes reached 166.01 million trips, which was an increase of 44.79% compared with 2022 (114.66 million trips). However, this is still lower than its pre-pandemic level in 2019 (209.00 million trips). The pandemic in 2020 caused a significant decline in business travel, causing many employees to work from home and canceling scheduled meetings and conferences.

This report provides an analysis of the business travel sector including insights in business travelers, market value, market trends influenced by COVID-19, consumer trends, sector deals, challenges and opportunities.

Reasons to Buy

Gain an insight into Business travel's leading players.

Understand how they have adapted to the threat of COVID-19

Understand the key business travelers that companies can look to attract

Gain a detailed understanding of the key trends, issues and chellenges facing business travel companies (TMCs)

Key Topics Covered:

Business Travel Passenger Flows

Business Travel Market Value

Main and Key Destinations

Projects, Mergers and Acquisitions

Product Developments

Key Market Trends

Challenges and Opportunities

A selection of companies mentioned in this report includes, but is not limited to:

Booking Holdings

Expedia Group

American Express Global Business

Flight Centre Travel Group Ltd

CWT (Carlson Wagonlit Travel)

Corporate Travel Management Ltd

For more information about this report visit https://www.researchandmarkets.com/r/y6pszs

About ResearchAndMarkets.com ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

6 trends that will change the way you travel this summer

The Ocean Club is a Four Seasons resort in Nassau, Bahamas.

The busiest travel season of the year is about to begin: Almost 44 million people in the U.S. are expected to unofficially kick off their summers by traveling on Memorial Day weekend , a 4.1% increase over 2019, according to the American Automobile Association. “We haven’t seen Memorial Day weekend travel numbers like these in almost 20 years,” said Paula Twidale, senior vice president of AAA Travel, in a May 13 release. “We’re projecting an additional one million travelers this holiday weekend compared to 2019.”

The Transportation Security Administration also said on Tuesday that it expects — for the first time — to screen more than 3 million passengers nationally in a single day “at some point this summer.”

Revenge travel may have tapered, but sky-high demand persists in tourism.

It’s not just in the U.S. Globally, tourist visitor numbers look to finally return to prepandemic levels this year, according to recent research from the World Economic Forum.

If you’re among the millions of people hitting the road in the coming months, here’s a preview of some major industry changes that may affect your journey.

AI will continue to shape your travels

Scarlett Johansson may not be playing the part of your Chat GPT-created travel agent this summer, but as generative AI keeps improving, so will travel planning tools that leverage the technology. Look no further than Expedia Group, which on May 14 deployed an AI travel assistant app called Romie that can both craft tailored itineraries and troubleshoot unexpected travel disruptions once you’re on the road.

Invite the Romie chatbot into a text chain with your travel companions, and it can help find ideas everyone will love; Romie will also suggest restaurants, activities and other places to see in areas you’re visiting, as well as answer general travel questions. It’s currently available to test on iPhones in the U.S. , but you must join Expedia’s EG Labs program on the app in order to access it. (Find that in your account settings.) As with any AI chatbot, it’s worth double-checking automated suggestions.

Expedia’s product joins an ever-growing landscape of AI travel-planning tools; earlier this year, Booking Holdings released Ask Kayak and Kayak PriceCheck to help travelers find vacation ideas and quickly compare flight prices against 100 different websites.

And don’t forget about biometric technology, an additional form of AI being implemented at global airports to hasten checking in or dropping off luggage. The most advanced example so far is a self-service variation on TSA screenings — done without the presence of human agents — currently being tested at Harry Reid International Airport in Las Vegas. Later this year, passport-free travel may become a reality: Singapore is preparing to let departing travelers use biometrics in lieu of physical ID to clear border control.

Five-figure trips will soon become the norm

International trips are averaging more than $9,000 per person this summer, according to Florida-based Squaremouth, a travel insurance comparison engine. That’s higher than ever — a 7% increase over 2023. And as trip costs continue to climb, so does the price to insure them; Squaremouth research shows that travel insurance premiums have increased 22% year-over-year, to more than $600 in 2024.

To bring travel insurance costs down, the company recommends insuring only expenses you’re likely to lose if you should cancel your trip. For instance, if the penalty to cancel a hotel reservation is 50%, insure only that amount versus the full cost of the room; this will ultimately reduce the total cost of your policy.

If the rising expenses still have you down, consider this: A growing number of companies are rising up to insure not just against travel delays or cancellations but also against simple disappointment. Take Sensible Weather ’s add-on guarantee to your reservation, ensuring you’ll get a refund if it rains on your trip when you book with specific hospitality companies. Or the new WeatherPromise, which lets you directly buy rain protection online for any existing trip. Now there’s also Holland America Lines’ out-there glacier guarantee that promises 15% of your cruise fare in credit for a future sail if you don’t get to see one on your Alaska cruise.

Travel will be more accessible

The travel industry is ramping up improvements for people with physical disabilities — a $58 billion market. Increasingly, it’s looking to meet the needs of drastically underserved neurodivergent travelers, too: According to the travel booking platform Autism Travel, 87% of families with autistic children find traveling so complicated that they forgo it. Hotels are finding ways to help.

For example, Virgin Hotels is getting more of its seven properties around the world “Autism Double Checked,” an independent certification that ensures that staff members are trained to properly help guests on the spectrum. You’ll soon see this service expand to other hotel brands; Hyatt Hotels recently announced a push in this direction.

On the tech side, Google has continued expanding accessibility features into Google Maps, including wheelchair accessible place listings. Also new are screen reading and voice guidance for blind or low-vision travelers, which tell users when say, they’re going the wrong way.

Accessibility is also becoming more important for airports and the aviation industry, though this summer you’re more likely to hear about what’s coming than see actual progress. In the U.S., legislation is in the works to amend the Air Carrier Access Act to guarantee better services for air travelers who use wheelchairs. The comment period on proposed amendments will close on June 12, so expect related headlines over the summer. Similarly, Zurich Airport is currently getting ready to roll out autonomous electric wheelchairs, from Swiss startup DAAV, by the end of the year.

You'll book at the last minute

Last-minute bookings are on the rise, said glamping hospitality company Autocamp, which attributed the pattern to a growing share of Gen Z travelers. It’s a global trend: Some 78% of international travelers surveyed by American Express this year indicated a preference for last-minute trips and leaving room in trip itineraries for unplanned experiences.

Flexibility isn’t the only pandemic-era trend that’s back and staying strong. The desire to vacation in nature and visit national and state parks is driving outdoor hospitality companies to tap in: Think upscale lakeside treehouses, tents, cabins and domes in locations ranging from the Catskill Mountains to Wyoming’s plains and Colorado’s ranges, with limited inventories heightening demand.

It seems as if every week a new property announces an opening; right after our preview of new glamping lodges was published, we caught wind of this stunning new property thats bringing bubble domes to Bryce Canyon National Park in Utah.

Road trips — another pandemic era favorite that allowed for more flexible summer travel in one’s backyard — are predicted to hit a record over Memorial Day weekend, according to AAA. Some 38.4 million people are expected to travel by car, 1.9% more than in 2019.

All-inclusive resorts will push further into luxury

Marriott Hotels International, Hilton Hotels Holdings. and Hyatt Hotels International have been betting large on the all-in-one vacation model, with new openings in such hotspots as Mexico’s Riviera Maya and the Dominican Republic’s Punta Cana. At these places, the standards associated with all-inclusive resorts are trending strongly upward. Expect more than lavish suites and miles of white sand beaches . Think of amenities that range from a 10,000-square-foot spa and farm-to-table chef menus to rooftop bars with panoramic sea views.

Two all-inclusive resorts we’re excited about on the horizon: Set to open in August is Almare on Isla Mujeres in Mexico, making it the first location of Marriott’s Luxury Collection brand to go all-inclusive. The distinction here is less about endless inclusions and more about not having to worry about what you’re spending at an intimate, highly luxurious resort—it’s got just 109 rooms, and they’re all suites. Guests will be able to tuck into their beach reads on daybeds that float along the edges of a palapa-shaded pool; just beyond the white-sand beach is one of the largest coral reefs in Mexico.

And then there’s the 30-room SCP Corcovado Wilderness Lodge, just opened in Costa Rica’s Osa Peninsula and accessible only by boat. Its luxurious bungalows dot forested trails, with secluded terraces and outdoor tubs that look out over the ocean and adjacent Corcovado National Park.

Hotels won't get any more affordable

Hotel prices were forecast to rise in most major cities this year, according to American Express Global Business Travel’s Hotel Monitor 2024 Report. At the start of the year it predicted rates would jump by 10-17% year over year in the most affected markets. That seems to be an accurate assessment.

We’re not just talking about the luxury sector, where the $1,000 entry-level room has become the norm. When looking more broadly at hotels — meaning everything from budget motels to five-star stays, globally — Hopper says Memorial Day weekend prices have hit an average of $212 per night , a 30% increase over rates during the same period in 2022 .

In the most-searched cities, you’d be lucky to be able to book for $212. In both London and San Juan, Puerto Rico, Hopper says the average rate is right around $370, which represents an increase of 6%-10% year-over-year. And as Airbnb continues getting pushed out of major cities like New York and Amsterdam, the price pressure on such rooms will only continue to grow.

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Now boarding: Faces, places, and trends shaping tourism in 2024

After falling by 75 percent in 2020, travel is on its way to a full recovery by the end of 2024. Domestic travel is expected to grow 3 percent annually and reach 19 billion lodging nights per year by 2030. 1 Unless otherwise noted, the source for all data and projections is Oxford Economics. Over the same time frame, international travel should likewise ramp up to its historical average of nine billion nights. Spending on travel is expected to follow a similar trajectory, with an estimated $8.6 trillion in traveler outlays in 2024, representing roughly 9 percent of this year’s global GDP.

About the authors

This article is a collaborative effort by Caroline Tufft , Margaux Constantin , Matteo Pacca , and Ryan Mann , with Ivan Gladstone and Jasperina de Vries, representing views from McKinsey’s Travel, Logistics & Infrastructure Practice.

There’s no doubt people still love to travel and will continue to seek new experiences in new places. But where will travelers come from, and where will they go? We developed a snapshot of current traveler flows, along with estimates for growth through 2030. For the purposes of this report, we have divided the world into four regions—the Americas, Asia, Europe, and the Middle East and Africa.

Our analysis identifies three major themes for industry stakeholders to consider:

• The bulk of travel spending is close to home. Stakeholders should ensure they capture the full potential of domestic travel before shifting their focus to international travelers. And they should start with international travelers who visit nearby countries—as intraregional trips represent the largest travel segment after domestic trips.
• Source markets are shifting. Although established source markets continue to anchor global travel, Eastern Europe, India, and Southeast Asia are all becoming fast-growing sources of outbound tourism.
• The destinations of the future may not be the ones you imagine. Alongside enduring favorites, places that weren’t on many tourists’ maps are finding clever ways to lure international travelers and establish themselves as desirable destinations.

The bulk of travel spending is close to home

International travel might feel more glamorous, but tourism players should not forget that domestic travel still represents the bulk of the market, accounting for 75 percent of global travel spending (Exhibit 1). Domestic travel recovered from the COVID-19 pandemic faster than international travel, as is typical coming out of downturns. And although there has been a recent boom in “revenge travel,” with travelers prioritizing international trips that were delayed by the pandemic, a return to prepandemic norms, in which domestic travel represents 70 percent of spending, is expected by 2030.

The United States is the world’s largest domestic travel market at $1 trillion in annual spending. Sixty-eight percent of all trips that start in the United States remain within its borders. Domestic demand has softened slightly, as American travelers return abroad. 2 Dawit Habtemariam, “Domestic U.S. tourism growth levels off as Americans head overseas,” Skift, August 18, 2023. But tourism players with the right offerings are still thriving: five national parks broke attendance records in 2023 (including Joshua Tree National Park, which capitalized on growing interest from stargazers indulging in “dark sky” tourism 3 Scott McConkey, “5 national parks set attendance records in 2023, and the reasons may surprise you,” Wealth of Geeks, April 16, 2024. ).

China’s $744 billion domestic travel market is currently the world’s second largest. Chinese travelers spent the pandemic learning to appreciate the diversity of experiences on offer within their own country. Even as borders open back up, Chinese travelers are staying close to home. And domestic destinations are benefiting: for example, Changchun (home to the Changchun Ice and Snow Festival) realized 160 percent year-on-year growth in visitors in 2023. 4 Shi Xiaoji, “Why don’t Chinese people like to travel abroad anymore? The global tourism industry has lost 900 billion yuan. What is the situation?,” NetEase, February 12, 2024. In 2024, domestic travel during Lunar New Year exceeded prepandemic levels by 19 percent.

China’s domestic travel market is expected to grow 12 percent annually and overtake the United States’ to become the world’s largest by 2030. Hotel construction reflects this expectation: 30 percent of the global hotel construction pipeline is currently concentrated in China. The pipeline is heavily skewed toward luxury properties, with more than twice as many luxury hotels under construction in China as in the United States.

India, currently the world’s sixth-largest domestic travel market by spending, is another thriving area for domestic travel. With the subcontinent’s growing middle class powering travel spending growth of roughly 9 percent per year, India’s domestic market could overtake Japan’s and Mexico’s to become the world’s fourth largest by 2030. Domestic air passenger traffic in India is projected to double by 2030, 5 Murali Krishnan, “Can India’s airports cope with rapid passenger growth?,” Deutsche Welle, February 7, 2024. boosted in part by a state-subsidized initiative that aims to connect underserved domestic airports. 6 “India is seeing a massive aviation boom,” Economist , November 23, 2023.

When travelers do go abroad, they often stay close to home (Exhibit 2).

Europe and Asia, in particular, demonstrate strong and growing intraregional travel markets.

Recognizing this general trend, stakeholders have been funneling investment toward regional tourism destinations. An Emirati wealth fund, for instance, has announced its intent to invest roughly $35 billion into established hospitality properties and development opportunities in Egypt. 7 Michael Gunn and Mirette Magdy, “UAE’s $35 billion Egypt deal marks Gulf powers’ buying spree,” Bloomberg, April 27, 2024.

Europe has long played host to a high share of intraregional travel. Seventy percent of its travelers’ international trips stay within the region. Europe’s most popular destinations for intraregional travelers are perennial warm-weather favorites—Spain (18 percent), Italy (10 percent), and France (8 percent)—with limited change to these preferences expected between now and 2030.

Despite longer travel distances between Asian countries, Asia’s intraregional travel market is beginning to resemble Europe’s. Intraregional travel currently accounts for about 60 percent of international trips in Asia—a share expected to climb to 64 percent by 2030. As in Europe in past decades, Asian intraregional travel is benefiting from diminishing visa barriers and the development of a low-cost, regional flight network.

Thailand is projected to enjoy continued, growing popularity with Asian travelers. Thailand waived visa requirements for Chinese tourists in 2023 and plans to do the same for Indian tourists starting in 2024. It has aggressively targeted the fast-growing Indian traveler segment, launching more than 50 marketing campaigns directed at Indians over the past decade. The investment may be paying off: Bangkok recently overtook Dubai as the most popular city destination for Indian tourists. 8 “Bangkok overtakes Dubai as top destination for Indians post visa relaxation, reveals Agoda,” PR Newswire, January 18, 2024.

A McKinsey ConsumerWise survey on consumer sentiment, conducted in February 2024, suggests that Chinese travelers are also exhibiting high interest in international travel, with 36 percent of survey respondents indicating that they intend to spend more on international travel in the next three months. 9 Daniel Zipser, “ China brief: Consumers are spending again (outside of China) ,” McKinsey, April 8, 2024. Much of this interest is directed toward regional destinations such as Southeast Asia and Japan, with interest in travel to Europe down from previous years. 10 Guang Chen, Zi Chen, Steve Saxon, and Jackey Yu, “ Outlook for China tourism 2023: Light at the end of the tunnel ,” McKinsey, May 9, 2023.

Given travelers’ preference for proximity, how can tourism stakeholders further capitalize on domestic and intraregional travel demand? Here are a few strategies:

• Craft offerings that encourage domestic tourists to rediscover local gems. Destinations, hotels, and transportation providers can encourage domestic tourists to integrate lesser-known cultural landmarks into their trips to visit friends and relatives. In France, the upscale hotel chain Relais & Châteaux markets historic properties that lie far from classic tourist sights—such as Château Saint-Jean in rural Auvergne—as a welcome escape from the bustle of Paris. In Mexico, the Pueblos Mágicos program has successfully boosted domestic tourist visits to a set of “magical towns” that showcase Mexican heritage.
• Fold one-off domestic destinations into fuller itineraries. Route 66 in the United States is a classic road trip pathway, which spurs visits to attractions all along the highway’s length. Tourism stakeholders can collaborate to create similar types of domestic itineraries around the world. For instance, Mexico has expanded on its Pueblos Mágicos concept by branding coordinated visits to multiple villages as “magical routes.” In France, local tourism boards and vineyards have collaborated to promote bucket list “wine routes” around the country.
• Make crossing borders into neighboring countries seamless. Removing logistical barriers to travel can nudge tourists to upgrade a one-off trip to a single attraction into a bucket list journey across multiple, less-trodden destinations. In Africa, for example, Ethiopian Airlines is facilitating cross-border travel to major regional tourist sites through improved air connectivity. In Asia, Thailand has announced its intent to create a joint visa easing travel among Cambodia, Laos, Malaysia, Myanmar, Thailand, and Vietnam.

Source markets are shifting

The United States, Germany, the United Kingdom, China, and France remain the world’s five largest sources of travelers, in that order. These countries collectively accounted for 38 percent of international travel spending in 2023 and are expected to remain the top five source markets through 2030. But interest in travel is blossoming in other parts of the world—causing a shift in the balance of outbound travel flows (Exhibit 3).

North Americans’ travel spending is projected to hold steady at roughly 3 percent annual growth. US consumers voice growing concerns about inflation, and the most cost-constrained traveler segments are reducing travel, which is affecting ultra-low-cost airlines and budget hotels. Most travelers, however, plan to continue traveling: McKinsey research suggests that American consumers rank international and domestic travel as their highest-priority areas for discretionary spending. Instead of canceling their trips, these consumers are adapting their behavior by traveling during off-peak periods or booking travel further in advance. Travel spending by Europeans paints a slightly rosier picture, with roughly 5 percent projected annual growth. Meanwhile, the projected 12 percent annual growth in Chinese travelers’ spending should anchor substantial increases in travel spending across Northeast Asia.

Alongside these enduring traveler segments, new groups of travelers are emerging. Eastern Europe, India, and Southeast Asia are still comparatively small source markets, but they are developing fast-growing pools of first-time tourists (Exhibit 4).

India’s breakneck GDP growth of 6 percent year over year is bolstering a new generation of travelers, 11 Benjamin Laker, “India will grow to become the world’s third-largest economy by 2027,” Forbes , February 23, 2024. resulting in a projected annual growth in travel spending of 9 percent between now and 2030. Indian air carriers and lodging companies are making substantial investments to meet projected demand. Budget airline IndiGo placed the largest aircraft order in commercial aviation history in 2023, when it pledged to buy 500 Airbus A320 planes 12 Anna Cooban, “Biggest plane deal in history: Airbus clinches massive order from India’s IndiGo,” CNN, June 19, 2023. ; that same week, Air India nearly equaled IndiGo’s order size with purchase agreements for 250 Airbus and 220 Boeing jets. IndiGo later added an order for 30 additional Airbus A350 planes, well suited to serving both domestic and international routes. 13 “Airbus confirms IndiGo's A350 aircraft order,” Economic Times , May 6, 2024. The Indian Hotels Company Limited is ramping up its hotel pipeline, aiming to open two new hotels per month in the near future. International players are not sitting on the sidelines: seven hotel chains are launching new brands in India in 2024, 14 Peden Doma Bhutia, “Indian Hotels expansion plans: 2 new brands launching, 2 hotels opening every month,” Skift, February 2, 2024. including Marriott’s first Moxy- and Tribute-branded hotels in India and entrants from Hilton’s Curio and Tapestry brands. 15 Forum Gandhi, “Check-in frenzy: International hotel giants unleash fresh brands in India’s booming hospitality landscape,” Hindu Businessline , February 13, 2024. Development focus has shifted away from major metropolises such as Mumbai and Delhi and toward fast-developing, smaller cities such as Chandigarh and Hyderabad.

Southeast Asian travel spending is projected to grow at roughly 7 percent per year. Pockets of particularly high growth exist in Cambodia, Malaysia, and the Philippines. To capitalize on this blossoming source market, neighboring countries are rolling out attractive visa arrangements: for example, China has agreed to reciprocal visa waivers for short-term travelers from Malaysia, Singapore, and Thailand. 16 Julienna Law, “China launches ‘visa-free era’ with Southeast Asia. Will travel retail boom?,” Jing Daily , January 30, 2024.

Travel spending by Eastern Europeans is expected to grow at 7 percent per year until 2030—two percentage points higher than spending by Western Europeans. Areas of especially high growth include the Czech Republic, Hungary, and Poland, where middle-class travelers are increasingly venturing farther afield. Major tourism players, including the TUI Group, have tapped into these new source markets by offering charter flights to warm-weather destinations such as Egypt. 17 Hildbrandt von Klaus, “TUI develops Czech Republic as a new source market,” FVW, December 22, 2023.

Although the number of travelers from these new source markets is growing, their purchasing power remains relatively limited. Compared with Western European travelers (who average $159 per night in total travel spending), South Asians spend 20 percent less, Eastern Europeans spend 40 percent less, and Southeast Asians spend 55 percent less. Only 3 percent of the current Asian hotel construction pipeline caters to economy travelers, suggesting a potential supply gap of rooms that could appeal to budget-constrained tourists.

While acknowledging that historical source markets will continue to constitute the bulk of travel spending, tourism players can consider actions such as these to capitalize on growing travel demand from newer markets:

• Reduce obstacles to travel. Countries can look for ways to strategically invest in simplifying travel for visitors from growing source markets. In 2017, for example, Azerbaijan introduced express processing of electronic visas for Indian visitors; annual arrivals from India increased fivefold in two years. Requirements regarding passport photocopies or in-person check-ins can similarly be assessed with an eye toward reducing red tape for travelers.
• Use culturally relevant marketing channels to reach new demographics. Unique, thoughtful marketing strategies can help destinations place themselves on first-time travelers’ bucket lists. For example, after the release of Zindagi Na Milegi Dobara , a popular Bollywood movie shot in Spain with support from the Spanish Ministry of Tourism, Indian tourism to Spain increased by 65 percent. 18 “ Zindagi Na Milegi Dobara part of syllabus in Spain colleges,” India Today , June 6, 2004.
• Give new travelers the tech they expect. Travelers from newer source markets often have access to tech-forward travel offerings. For example, Indian travelers can travel anywhere within their country without physical identification, thanks to the Digi Yatra app. The Southeast Asian rideshare app Grab has several helpful travel features that competitors lack, such as automated menu translation and currency conversion. Tourism stakeholders should consider how to adapt to the tech expectations of newer travelers, integrating relevant offerings that ease journeys.
• Create vibrant experiences tailored to different price points. Crafting lower-budget offerings for more cost-constrained travelers doesn’t need to result in giving them a subpar experience. Capsule hotels, in which guests sleep in small cubbies, began as a response to the high cost of accommodations in Japan, but they have become an attraction in their own right—appearing on many must-do lists. 19 Philip Tang, “24 of the best experiences in Japan,” Lonely Planet, March 23, 2024.

The places you’ll go: The destinations of the future may not be the ones you imagine

The world’s top ten destination countries (the United States, Spain, China, France, Saudi Arabia, Türkiye, Italy, Thailand, Japan, and India, in that order) currently receive 45 percent of all travel spending, including for domestic travel. But some new locales are gaining traction (Exhibit 5).

A significant number of travelers are expanding their horizons, booking journeys to less visited countries that are near to old standbys. For instance, Laos and Malaysia, which both border Thailand—an established destination that is home to Bangkok, the world’s most visited city 20 Katherine LaGrave, “This is the world’s most visited city,” AFAR , January 31, 2024. —are up a respective 20 percent and 17 percent, respectively, in year-over-year international travel spending.

The world’s top ten destination countries currently receive 45 percent of all travel spending, including domestic-travel spending. But some new locales are gaining traction.

Several other countries that have crafted thoughtful tourism demand generation strategies—such as Peru, the Philippines, Rwanda, and Vietnam—are also expected to reap benefits in the coming years. Vietnam logged a remarkable 40 percent increase in tourism spending in the five years before the pandemic. Postpandemic, it has rebounded in part by waiving visa requirements for European travelers (while indicating intent to offer similar exemptions in the future for Chinese and Indian travelers). 21 Ashvita Singh, “Vietnam looks to offer visa-free entry to Indians: India report,” Skift, November 20, 2023. The Philippines has made a concerted effort to shift its sun-and-beach branding toward a more well-rounded image, replacing its long-standing “It’s more fun in the Philippines” tourism slogan with “Love the Philippines.” Peru is highlighting less visited archeological sites while also marketing itself as a top-notch culinary destination through the promotion of Peruvian restaurants abroad. Rwanda is investing in infrastructure to become a major African transit hub, facilitated by Qatar Airways’ purchase of a 60 percent stake in the country’s major airport. 22 Dylan Cresswell, “Rwanda plots ambitious tourism recovery,” African Business , July 28, 2022. Rwanda has also successfully capitalized on sustainable tourism: by charging $1,500 per gorilla trekking permit, for instance, it has maximized revenue while reducing environmental impact.

Tourism players might consider taking some of these actions to lure tourists to less familiar destinations:

• Collaborate across the tourism ecosystem. Promotion is not solely the domain of destination marketing organizations. Accommodation, transportation, and experience providers can also play important roles. In Singapore, for instance, the luxury resort Marina Bay Sands partners extensively with Singapore Airlines and the Singapore Tourism Board to offer compelling tourism offerings. Past collaborations have included flight and stay packages built around culinary festivals and a Lunar New Year drone show. 23 “Singapore Tourism Board, Marina Bay Sands & UOB partner to enliven Marina Bay precinct,” Singapore Tourism Board news release, January 25, 2024.
• Use infrastructure linkage to promote new destinations. By extending route options, transportation providers can encourage visitors to create itineraries that combine familiar destinations with new attractions. In Asia, Thailand’s tourism authority has attempted to nudge visitors away from the most heavily trafficked parts of the country, such as Bangkok and Phuket, and toward less popular destinations.
• Deploy social media to reach different demographics. Innovative social media campaigns can help put a destination on the map. Australia launched its “Ruby the kangaroo” campaign in China to coincide with the return of postpandemic air capacity between the two places. A video adapted for Chinese context (with appropriate gestures and a hashtag in Mandarin) garnered more than 20 million views in a single day on one of China’s largest social media platforms. 24 Nicole Gong, “Can Ruby the kangaroo bring Chinese tourists hopping back to Australia?,” SBS, June 5, 2023.
• Embrace unknown status. “Off the beaten path” messaging can appeal to widely traveled tourists seeking fresh experiences. Saudi Arabia’s “#WhereInTheWorld” campaign promoted the country’s tourist spots by acknowledging that they are less familiar to travelers, using a series of images that compared these spots with better-known destinations.

As tourism stakeholders look to the future, they can take steps to ensure that they continue to delight existing travelers while also embracing new ones. Domestic and intraregional tourism remain major opportunities—catering to local tourists’ preferences while building infrastructure that makes travel more seamless within a region could help capture them. Creative collaboration among tourism stakeholders can help put lesser-known destinations on the map. Travel tides are shifting. Expertly navigating these currents could yield rich rewards.

Caroline Tufft is a senior partner in McKinsey’s London office, Margaux Constantin is a partner in the Dubai office, Matteo Pacca is a senior partner in the Paris office, Ryan Mann is a partner in the Chicago office, Ivan Gladstone is an associate partner in the Riyadh office, and Jasperina de Vries is an associate partner in the Amsterdam office.

The authors wish to thank Abdulhadi Alghamdi, Alessandra Powell, Alex Dichter, Cedric Tsai, Diane Vu, Elisa Wallwitz, Lily Miller, Maggie Coffey, Nadya Snezhkova, Nick Meronyk, Paulina Baum, Peimin Suo, Rebecca Stone, Sarah Fellay, Sarah Sahel, Steffen Fuchs, Steffen Köpke, Steve Saxon, Sophia Wang, and Urs Binggeli for their contributions to this article.

This article was edited by Seth Stevenson, a senior editor in the New York office.

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News & features, winter center, news / weather news, manhattanhenge 2024: sun to align with nyc.

A viral alignment of the sun and a city skyline will unfold this week at sunset. Here's when and where to see Manhattanhenge.

By Brian Lada , AccuWeather meteorologist and staff writer

Published May 28, 2024 8:35 AM PDT | Updated May 29, 2024 5:37 AM PDT

Manhattanhenge 2019 is upon us. Find out the best places in New York City to view the cosmic phenomenon — which occurs twice a year when the sunset aligns perfectly with the city’s east-west grid.

The world-famous New York City Skyline will be the focal point of a captivating astronomical alignment this week, an event known as Manhattanhenge.

Manhattanhenge occurs when the setting sun aligns with the streets of New York City. It's a phenomenon that draws in thousands of photographers and spectators twice a year.

The sun rises through the middle of buildings long 42nd street in New York's Manhattan borough during a phenomenon known as Manhattanhenge on Sunday, Nov. 29, 2020, as viewed from Weehawken, N.J. (AP Photo/Yuki Iwamura)

Similar to an eclipse, you need to be at the right place at the right time to see it, in addition to the weather cooperating for the few brief moments before the sun dips below the horizon.

When is Manhattanhenge in 2024?

The best days to see Manhattanhenge in 2024 will be at sunset on Wednesday, May 29, around 8:12 p.m. EDT, and Friday, July 12, around 8:20 p.m. EDT.

The sun sets as seen between buildings along 42nd Street in New York during a phenomenon known as Manhattanhenge, Tuesday, May 30, 2023. (AP Photo/Yuki Iwamura)

Onlookers may need a bit of luck this year, as clouds could become a last-minute show-stopper.

Clouds and spotty showers will be around the New York City area Wednesday evening, AccuWeather Senior Meteorologist Dave Dombek explained. "It could be beautiful until right before, and then clouds and a shower pop up." He added, though, that there is certainly a chance for breaks in the clouds that will allow people to see the sunset.

Where to see Manhattanhenge

For the best views of the alignment, there are several notable viewing locations across the city, including 14th Street, 23rd Street, 34th Street, 42nd Street and 57th Street.

Due to the popularity of Manhattanhenge, onlookers and photographers should arrive early to beat the crowds. Additionally, folks should avoid looking directly at the sun, as it can lead to eye damage.

Beginner's Guide to Manhattanhenge:

Is there a Manhattanhenge in other cities?

The alignment of the sun and the city grid isn't exclusive to New York City. The event can happen in any city where the orientation of the streets aligns with the sun.

Chicago is another major U.S. city with its own version of the alignment, aptly named Chicagohenge. It usually occurs around the spring and autumn equinoxes.

San Francisco has its own rendition of the event, named "California Henge," in which the sun aligns with the city streets and the San Francisco-Oakland Bay Bridge.

The sun rises behind the San Francisco-Oakland Bay Bridge on April 09, 2024 in San Francisco, California. Dozens of people came out to see and photograph the biannual phenomenon dubbed "California Henge" when the sun falls perfectly between city blocks. (Photo by Justin Sullivan/Getty Images)

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