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Summer splendor in sedona, explore, relax and rejuvenate in the heart of red rock country.

Sedona, nestled within a geological marvel, welcomes you to a summer of endless possibilities. As the season warms the air, the beauty of Sedona’s red rocks and lush canyons come alive, offering an extraordinary backdrop for your summer adventures. As you plan your summer visit to Sedona, prepare for an unforgettable experience that not only delights and inspires, but fosters a deep connection to nature and self. Embrace the season’ s energy and explore all that Sedona has to offer!

The call of adventure is strong in Sedona, where the great outdoors becomes a playground for the soul. Spring breathes new life into the area, inviting all to explore its renowned trails, whether by foot, bike, or through the unique experience of Jeep tours that showcase the breathtaking landscapes. Vortex tours delve into the spiritual essence of Sedona, guiding visitors on a journey of self-discovery among the energy centers that dot the region. This blend of physical exploration and spiritual awakening is complemented by a vibrant arts scene, where galleries and shops display the creativity and spirit of Sedona through a diverse collection of artworks and unique finds.

Sedona's allure is further enriched by its culinary scene, a testament to the area's diversity and vibrancy. Restaurants and eateries offer a wide range of flavors, from local Southwestern dishes to international cuisine crafted by renowned chefs, each meal promising an unforgettable experience against the stunning natural backdrop of Sedona. This culinary journey is paralleled by the city's focus on spiritual and wellness retreats, offering visitors a chance to embrace self-care and rejuvenation amidst Sedona's serene beauty. As you plan your spring visit to Sedona, prepare for an extraordinary adventure that promises not just enchantment and exploration but also a profound connection with nature and oneself.

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Need more information about Sedona?

The Sedona Chamber of Commerce & Tourism Bureau Visitor Center offers first class visitor services. Our visitor center is located at 331 Forest Road in Uptown. We assist more than 300,000 visitors a year, not to mention the thousands of visitor inquiries via phone and email. While in Sedona, make sure you visit our Uptown Visitor Center for maps, directions, suggestions or to purchase your Red Rock Pass or Annual National Park Pass.

Staff and volunteers will assist visitors every day 8:30 a.m. – 5:00 p.m. PHONE : 928.282.7722 EMAIL : [email protected]

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ARIZONA NEWS

Arizona tourism tax revenue surpasses $4 billion for first time in 2023

Sep 4, 2024, 4:35 AM

Arizona's tourism tax revenue finished above $4 billion in 2023, the first time the mark had been surpassed in state history. (Photo by John Moore/Getty Images)

(Photo by John Moore/Getty Images)

BY DANNY SHAPIRO

PHOENIX — Arizona’s tourism tax revenue finished above $4 billion in 2023, the first time the mark had been surpassed in state history.

The record $4.2 billion generated, which is comprised of local, state and federal taxes, was a 7% increase over a record-setting 2022 , according to data from the Arizona Office of Tourism.

Tourism tax revenue supports services such as health care, transportation and public safety.

“The data is in: people love coming to Arizona and our economy is growing because of it,” Gov. Katie Hobbs said in a press release . “Tourism supports critical services for Arizonans, and our work to build an Arizona for everyone translates to more visitors and more jobs for our great state.”

Arizona tourism tax revenue: Why was 2023 a record year?

Arizona saw a hefty jump year-over-year in its overnight international visitors, which contributed to the record mark.

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In 2023, the Grand Canyon State welcomed 4.2 million international overnight visitors, a 20% increase from 3.6 million in 2022. Mexico, Canada, United Kingdom, Germany and France were the top five countries for international visitors.

Domestic overnight visitors slightly grew from 40.19 million to 40.88 million. California, Texas, New York and Florida were the most popular for out-of-state visitors.

As a result, visitor spending was up 4.3% from 2022, ending at $29.3 billion.

“Our strong 2023 shows how placing Arizona’s majestic beauty, welcoming warmth and abundant diversity at the forefront of our visitor attraction efforts continues to deliver,” Lisa Urias, CEO of the Arizona Office of Tourism, said in the release.

“Whether you’re an Arizonan on an in-state road trip, joining us from across the country for Cactus League Spring Training or an international visitor seeing the Grand Canyon for the first time, we always appreciate that Arizona remains a top choice.”

What other statistics influenced Arizona tourism in 2023?

Here are some other changes in Arizona tourism, according to the 2023 report:

• $1.15 billion in state tourism tax was collected, making up about 10% of the state’s operating budget for the year.
• Tourism job growth was at 4.4%, up to 187,000 in 2023 from 179,100 in 2022.
• 86% of 2023 visitors were repeat visitors.

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Visit Arizona shows tourism logo designs can be stunningly creative

The new design packs in a lot of symbolism.

Tourism logos have to do a lot of work to communicate the attractions of an entire region or a country in a single design asset. That can sometimes result in drab, generic designs, or it can result in some of the most creative logos around.

The new logo for Visit Arizona, the 48th US state's tourism office, lands in the latter group, and it bucks the minimalist trend with a design that's delightfully detailed. The logo packs in lots of symbolism in a clever visual device that also links to the state's history.

While Arizona is probably most famous for the Grand Canyon, Visit Arizona was determined that the new design wouldn't be limited to one bucket list landmark but would encourage broader travel across the state. It gave the job to Phoenix-based Heart & Soul Marketing , which undertook a stunning rebrand.

At the centre of the new logo is a motif inspired by Native American mandalas. The circular design created by Hopi and Isleta Pueblo artist Kevin Coochwytewa features an array symbols associated state. The sun is surrounded by icons representing the saguaro cactus, petroglyph hands, rainclouds in reference to the Sonoran Desert monsoon storms, a hummingbird (representing hummingbird capital Sierra Vista) and even a computer chip to represent the semiconductor manufacturing industry. 

"Arizona is more than just one famous landmark," says Heart and Soul's associate creative director Hanna Heisler. "It's an accumulation of the countless incredible people, places, ecosystems and cultures that make our state so uniquely vibrant. We wanted to leverage an authentic and meaningful art form that could encapsulate the diverse spectrum of elements that make state 48 truly special."

A post shared by Heart & Soul Marketing (@gotheartandsoul) A photo posted by on

The mandala is used in a lockup with a turquoise logotype with copper-colour mountains, and the lockup is versatile. There are options to adorn the space in the 'O': a saguaro cactus for Central Arizona, a ponderosa pine for the north and a hummingbird for the south.

The brand colours are new too, with a strong emphasis on turquoise and copper, the former inspired by Native American turquoise jewelry and the latter by the state's copper production and the star on the state flag. Supporting colours include greens as well as sand to recognise that despite the desert, Arizona has lush forests.

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Key to the branding project was a discovery phase that involved surveys and online interviews with residents about what icons, textures and colours they felt represented them and their state.

The new logo is a striking improvement on the previous design which was unimaginative to the point of generic: the only reference to the state was the shape of its borders in the 'O'. To an extent, it also bucks the prevailing trends in logo design.

The detailed design of the mandala could limit the interpretation of all the symbols at small sizes, but the overall lockup remains simple enough to work, and it's striking and recognisable even if you don't immediately see the details that make up the 'O' and take it only to represent the sun. There's also an AZ monogram logo in the same colours for smaller applications.

For more news in tourism logo design, see the new Switzerland logo and the ongoing debate around the novel multilingual Dubai logo .

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Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

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