airline incentive programs for travel agencies

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The complete guide for incentive trips for employees

Top 7 incentive travel companies, what is an incentive travel company, benefits of using a travel incentive company, utilizing established supplier networks, expert destination knowledge, managing on-site logistics, cost optimization, risk management and mitigation, measuring and evaluating the trip’s success, 1. travelperk.

• Over 25,000 negotiated rates on hotels when booking with TravelPerk
• A concierge team to suggest once-in-a-lifetime activities and book pre-paid restaurants for your stay.
• Access to a 24-hour customer service line for all attendees, where a team of real people is on hand to answer any questions.
• VAT recovery reports can help you save up to 20% on incentive trip costs.
• Improved compliance with travel policies baked into the platform.
• The ability to pay, report, and invoice all company travel with just one account.

See how to save your company time and money on business travel

2. ita group.

• Expertise in destination management.
• Immersive brand experiences.
• Concierge air travel.
• Risk management and traveler safety services.
• Pre- and post-analytics for insights into the trip’s success.

3. Maritz Global Events

• Travel program design and campaign communications.
• Sourcing and contracting hotels and venues.
• Simplified registration and ticketing.
• On-site support and coordination.

4. Creative Group

• Customized group incentive travel programs tailored to a business’s specific goals, preferences, and budgets.
• Relationships with hotels, independent properties, destination management companies, airlines, and transportation companies.
• Mobile apps, interactive platforms, and digital tools provide attendees with real-time information, engagement opportunities, and personalized communication.

5. BI Worldwide

• An event management app that engages attendees before, during, and after trips.
• Destination selection and management.
• Planning unique excursions, team-building exercises, and exclusive events.
• On-site event management services.
• Data analytics and reporting tools to measure the performance and impact of group incentive travel programs.

6. Cadence Travel

• Customized incentive travel programs according to requirements and preferences.
• A dedicated trip planner that acts as a single point of contact for all trip-related operations.
• Hotel sourcing, negotiating, and contracting specialists.
• On-site staffing for logistical support.
• Attendee travel monitoring to ensure duty of care.

7. Brightspot

• Customized sales incentive programs to help drive performance improvement and sales engagement.
• Incentive trip planning.
• Integrated engagement campaigns.
• Incentive software platform to help companies manage their incentive travel programs.

Wrapping up

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ITA Group continues global expansion, acquires Sydney-based Performance Incentives Learn More

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Incentive travel that redefines extraordinary

An incentive travel program is about more than just a cool vacation or hot-spot destination. 

For stakeholders, it’s about inspiring peak performance. For attendees, it’s about the reward and recognition they strived for. It’s about creating personalized, authentic experiences all over the world and strengthening relationships with colleagues while immersed in local communities. 

Get ideas that redefine extraordinary

An incentive trip like they’ve never experienced .

We personalize each part of the attendee journey. Like taking trip earners to a surprise lunch on the Great Wall of China. Or making sure ginger ale and crackers are waiting on the plane for the attendee with a fear of flying.

Our event design approach considers:

• Stakeholder care  – Investing in the right places to meet goals
• Attendee wonder  – Making them feel known, appreciated and inspired 
• Novel experiences  – Motivating performance with “never done anything like it” moments 

Global destination expertise

Impress even the most well-traveled attendees with an undiscovered locale.

Our tenured buyers have traveled the globe (most recently Fiji and Cairo!) and have first-hand knowledge to source U.S.-based and international destinations. We’ll help select the perfect place and negotiate a transparent and fair contract.

Immersive brand experiences

Turning already incredible surroundings into larger-than-life experiences is what we do. 

From arranging jaw-dropping technical events (like a 300+ synchronized drone show) to delivering meaningful special touches throughout the trip.

Communications

Inform and inspire your attendees leading up to the trip and long after they return home.  

Our award-winning communications team crafts campaign strategy that includes theming and brand development, digital and print elements, and pre-trip creative promotions that excite attendees. 

Event gifting

Make your event their trip. 

We collect attendee preferences upfront to curate gifts they’ll appreciate. This includes supporting local artisans to align with your brand values and creating hands-on gifting experiences.

Event management

Our event managers work behind the scenes to deliver events that feel effortless. Full-time travel directors care for all the on-site needs so you can feel confident about the experience you are giving your attendees.

Air management

Have peace of mind we’ll help get your top performers booked and landed. 

In-house group air experts monitor flights 24/7. And we’re the first in the industry with a proprietary online tool for participants to have a consumer-like experience booking their own travel. 

Safety and security

Attendee well-being is top of mind. 

We contract with vetted global security partners to continuously monitor risks pre-trip and at the property. Our certified on-site team creates emergency plans and are trained to support crisis management situations.

Event analytics

Like you, we want to know which trip details should be repeated or refined for the next year. 

Our analytics team knows events first-hand and can make sure your pre- and post-event surveys  deliver insights that lead to smarter decisions.  

ITA Group incentive travel event awarded best incentive program

We're proud to be recognized as a BizBash Event Experience Award (EEA) winner for our Google Cloud program in Koh Samui, Thailand. This culturally immersive event brought attendees together to thoughtfully celebrate the energy and vibrancy of the local culture through décor, food and art!

Our behind-the-scenes incentive travel magic

Since the day we opened our doors, we’ve led the industry in incentive travel—creating small, thoughtful touches and big, unforgettable experiences to make attendees feel special. 

See how these leading brands created exceptional experiences

Cultural immersion inspires a world-class incentive travel experience.

How Conga connected its top performers to organizational culture amidst the vibrancy of Marrakesh, Morocco.

Creative problem solving and solid partnership elevates incentive travel programs

Our global incentive travel partnerships are built on trust, innovative solutions, financial transparency and amazing experiences for participants.

Quick and easy pivot from incentive travel to alternate rewards

How offering world-class awards experiences helped a company achieve their incentive travel recognition goals.

Health risk mitigation ensured incentive travel success

How one super regional insurance carrier operated an incentive travel program that successfully delivered on expectations while ensuring peace of mind during a global health crisis.

Incentive travel that takes independent retail stores from good to great

How this aftermarket parts distributor drove sales growth and organizational culture with an incentive travel program.

I’m amazed by and appreciate the knowledge ITA Group brings to the table. We wanted an engagement plan to maximize relationship building with our most important customers, while letting them enjoy their hard-earned trip. From a relationship building, customer engagement, impacting our best customers standpoint, this was the best trip in our history! Client, VP of Marketing

Our experts

Monica fasse.

Industry & Partner Relations Manager

Director, Travel Direction

Event Design Leader

Jodi Swailes

Lead Buyer, Event Purchasing

Use data to personalize the attendee journey

People expect personalized experiences—and incentive travel is no different. Asking the right pre-trip questions will give you the data you need to deliver curated, meaningful experiences that reward attendees’ hard work. 

How to Select Appropriate Incentives and Identify Resources to Enhance Air Service

In the current highly competitive airline environment, community-provided airline incentives are increasingly common. Airport and community members seeking service improvements may convince airline decision makers not only that the market has the required passenger and revenue potential but that the community is committed to supporting the service to ensure success and is willing to share the airline’s risk. In every air service market there are conditions and barriers-to-entry that tend to inhibit the success of air service initiatives. Limited airline resources and the need for communities to maintain or improve local air service have increased competition for air service. While airlines capacity is growing only slightly, in order for the airlines to add service in one community, they often reduce service in another. These factors have spurred interest in community sponsored air service support programs and related airline incentives.

Airline incentives take many forms, including:

• airline revenue guarantees
• cash payments
• marketing support
• airport fee waivers
• facility improvements
• travel banks

Air service development programs often include a mix of incentives that are provided to the target airline or in support of the desired airline service. Determining the amount of airline incentives is a role shared by airports and their communities. Typical airport incentives include marketing, fee waivers, and facility improvements.

The amount of incentives that can be provided by your airport is limited due to FAA policy and/or conditions attached to airport federal grants, known as grant assurances. It is critical that you are aware of these restrictions to determine what can be funded by your airport’s resources versus what can be funded by other community sources, which are far less likely to be restricted.

By far, the most valuable incentive to an airline that cannot be funded by an airport are revenue guarantees. This is where community participation is very valuable. Many revenue guarantees are funded by local businesses, universities and economic development corporations. Others are funded by SCASDP grants that also require community participation.

Chapter 6, Identifying Available Resources to Enhance Air Service , discusses the range of financial resources that may be available and the merits and potential drawbacks of each.

Chapter 8, Selecting Appropriate Techniques for Air Service Development , reviews ASD techniques and federal oversight and then discusses the conditions under which different types of ASD techniques may be appropriate.

Provides guidance to airports interested in offering promotional incentives to attract new carrier service at federally-obligated facilities.

Using a metric of SCASD grant success, this 2014 paper by Michael Wittman of MIT ’s International Center for Air Transportation evaluates the outcomes of 115 SCASD grantees from 2006-2011.

The landing page for the SCASDP program on the website of the U.S. Department of Transportation.

A detailed project request for a $15M incentive fund in Mobile, AL includes a description of the anticipated benefits and economic impact.

A description of the travel bank (Redding, CA).

Webpage that outlines the funds needed to attract new carriers and lower fares and how to get involved (Harrisburg, PA).

Website contains information regarding the public/private initiative used to recruit a low fare carrier (Knoxville, TN).

Contains descriptions of several marketing/ advertising incentives offered (San Antonio, TX).

ASIP4 is an airport incentive program for new domestic and international routes as well as a cooperative advertising program (Miami, FL).

This document outlines eligibility and describes two programs offered: airline competition incentive program and airline cooperative marketing program (Albuquerque, NM).

A three part incentive program for carriers adding new service (Seattle, WA).

Document describes the incentive program implemented by the airport authority (Phoenix, AZ).

Website containing information on Raleigh-Durham’s effort to mobilize, highlight, and focus business support to strengthen nonstop international air service and raise $500,000 for recruitment (Raleigh-Durham, NC).

February 10, 2015 article from Airport Business magazine highlights the financial incentives provided and the success of the incentive program (Ft. Wayne, IN).

This handout contains the terms and definitions of incentives used in air service development.

Top ranked Airline for First/Business and Premium Economy Passenger Satisfaction - J.D. Power Learn more

Request access to the SkyMiles for Business application to manage small and medium-sized companies travel programs Learn More

Corporate travel professionals have rated Delta No. 1 in the annual Business Travel News Airline Survey for the 13th year in a row. Read More.

Delta’s Chief Sustainability Officer Pam Fletcher outlines the company’s bold strategy for achieving net zero-emissions and more sustainable travel by 2050. Explore now.

Exception Policies

Updated - Brazil is reinstating visa requirements for citizens of the United States, Canada and Austraila. As of April 10, 2025 citizens from these three countries will need a tourist or business visa upon arrival to Brazil.

Taking care of our business customers and offering the right programs to meet their needs is one of our core values.

Improvements are being made to the Virgin Atlantic Upper Class Wing check-in and security at London Heathrow Airport from now through May 2024, and access may be affected during certain periods of time.

Passport…wallet…Fly Delta app. Delta customers flying from Paris-CDG will find a travel tool with all they need for a smoother trip when they download the Fly Delta app.

Policy Updates

Starting the week of January 8, 2024, Delta is removing access to Delta products and services from non-IATA and non-ARC accredited travel agencies and other sellers of travel (“non-accredited agencies”) via the Amadeus, Travelport or Sabre Global Distribution Systems (GDS).

This year, we launched three special new offerings in Delta One to elevate the onboard experience for you and your travelers.

Delta would like to remind Travel Agencies that have customers with unused tickets that were extended through December 31, 2023, that they need to rebook and reissue their ticket by December 31, 2023.

From 22 brand new gates to premium shops and restaurants, Delta is investing heavily in the crossroads of the West.

Network Updates

Delta Air Lines and airBaltic have officially launched their codeshare partnership, providing customers with more convenient connections and more flexible booking and ticketing options between North America and Latvia.

You continue to tell us how important it is to get your travelers to their destination on time and with bags. As such, operational excellence is at the core of everything we do and is a key tenet of the Delta Business value proposition.

Delta remains the best airline for business travelers for the 13th year in a row, with top marks for Delta’s exceptional customer service, distribution channels and expansive network.

Wherever your customers’ travels take them, Delta Air Lines and its expanded Joint Venture (EJV) partners Air France, KLM and Virgin Atlantic are offering more convenience, connectivity and a vast choice of exciting destinations to discover this winter.

1 Based on Jan. - Dec. 2023 statistics for on-time arrival (A0) and completion rate as provided by FlightStats for all flights scheduled and compared to other U.S. global carriers flying transoceanic routes: United Airlines and American Airlines. 2 DOMESTIC MAINLINE PERFORMANCE: Based on Jan. - Oct. 2023 statistics for mishandled bags per 1,000 passengers enplaned as provided in the Oct 2023 DOT Air Travel Consumer report for domestic flights scheduled and compared to other U.S. global carriers flying transoceanic routes: United Airlines and American Airlines. Updated on 2/14/2024.

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How American Airlines Will Choose Preferred Travel Agencies

As it prepares to limit how AAdvantage miles and Loyalty Points are earned, American Airlines is laying out the criteria for its preferred travel agencies, which give us an idea of which outlets will still quality for these frequent flyer benefits.

Requirements For American Airlines Preferred Travel Agencies

Starting with tickets issued on or after May 1, 2024, American Airlines will limit whether you can earn Loyalty Points and miles to those who:

• Book directly with American and eligible partner airlines
• Book travel anywhere as an AAdvantage Business member or contracted corporate traveler
• American will share a list of eligible preferred agencies on aa.com in late April

While that list will not be shared till late April, AA has already given us an idea of the requirements to be on that list:

• 2024 incentive agreement requirement Agencies must be on a 2024 incentive agreement issued by American at American’s sole discretion. If, at any point, their incentive agreement with American ends, the agency will no longer be able to participate in the preferred agency program.
• New Distribution Capability (NDC) adoption requirements Agencies must adopt and implement American’s NDC and shop and book through American’s NDC connections, meeting the progressive NDC thresholds below. Shopping and booking must be done in accordance with American’s connection and capacity requirements.

The deadline for the display qualification criteria is July 1, 2024 , to allow time for the completion of any necessary updates.

Meeting these requirements does not guarantee placement on AA’s preferred travel agencies list. Such placement remains at American’s sole discretion.

This Is About Upsells

A world about NDC. In short, NDC technology provides customers more opportunities to tailor their experience, including elevated offers and ancillary products in more channels.

Enhanced offerings available in NDC connections and on aa.com include Main Plus, Main Select and Flagship Business Plus fares, carbon offsets via Cool Effect, and day-of-travel features such as seat choices, upgrades and pre-ordered meals.

In other words, American Airlines wants to be able to upsell its various suite of ancillary products wherever you book your tickets. To incentivize this, you won’t earn miles and status points through channels that cannot offer this full experience.

American Airlines has laid out its requirements to be considered a preferred travel agency, although it will retain final discretion in awarding that designation.

Theoretically, I see no barrier for the major travel agencies like Expedia or Kayak not to meet these requirements. We’ll have to wait to late April to see who makes the cut, but I am not certain yet that customers will broadly feel the pain. Those who might include bookings made via American Express or Capital One travel portals, though even that remains up in the air.

AA is gambling by closing off booking channels (i.e. limiting potential and future business), but feels confident that this approach allows it to best monetize its product offering and capture revenue for its loyalty program.

About Author

Matthew Klint

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 135 countries. Working both in the aviation industry and as a travel consultant, Matthew has been featured in major media outlets around the world and uses his Live and Let's Fly blog to share the latest news in the airline industry, commentary on frequent flyer programs, and detailed reports of his worldwide travel.

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The headline sounds worse than the actual plan changes. Some bargain hunters might be affected but smart travelers (who are accustomed to doing research) will adjust and continue to find ways to succeed within the new rules.

I’d hope that since AA is controlling the booking channels and requiring agencies to use American’s NDC that it would somehow eliminate the need for passengers to contact the agency directly when the need to make changes to a booking arises. I’ve had cancellations/delays/upgrade for $$$/seat changes/etc occur prior to the day of departure and attempted to contact AA directly only to be told by the agent that I need to contact the travel agency that booked the reservation. I understand why they would want the agency to deal with certain ticket mods, but some agents apply a blanket “call the agency” regardless of whether its a change that AA *should* be able to make when they see that the booking was made through a 3rd party.

I just don’t see how this is a big deal at all. Why would you not book AA through their website (or possibly codeshares on OW partners)? What do people stand to lose?

Do any of your Award Expert clients have an incentive to book elsewhere? We all know Amex customer service is abhorrent, but surely they’ll comply with whatever restrictions AA has because IAP is a big benefit for them.

I think your last sentence is the crux of the change:

“….allows it to best monetize its product offering and capture revenue for its loyalty program.”

It will cause grief on the smaller agencies. If UA and DL are sharp, they’ll go light on the topic. But, most airlines have a herd mentality, so this type of arrangement will become the norm.

“final dissection” or “final discretion”? Hahaha

What about bookings through corporate travel like Carson Wagonlit and BCD?

Those will, apparently, not change for now.

My guess is that the big two: Expedia (also Orbitz, Cheap Tickets and Travelocity- along with the back end for AMEX’s consumer business) and Priceline (also Kayak) will be just fine. The issue will be the random, offshore OTAs

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Ranking the best online travel agency rewards programs

When I was in graduate school, I would book conference lodging for other students. In doing so, I collected thousands of dollars of rewards through online travel agency (OTA) programs. But, even if you're only booking for yourself, you may find value in booking through OTAs .

Many travelers use OTAs to compare prices and book travel and although OTAs are easy to use, you won't always get the best price. You may not even get elite night credits and perks at hotels when you book through OTAs. So, it's best to compare what you find through an OTA against booking directly with the travel provider.

However, not all OTAs offer rewards programs and some programs provide only minimal value. So, today I'll describe and rank the best OTA rewards programs.

Get the latest points, miles and travel news by signing up for TPG's free daily newsletter .

What to know before booking through an OTA

First off, know that booking through an OTA may not be the best option. You won't find some travel providers, such as Southwest Airlines , on most OTAs. And, you may find a lower price when you book directly.

Besides, you usually won't earn hotel points and perks when you book through an OTA . Instead, you usually must book directly with the hotel loyalty program to get elite earnings and perks. On the other hand, you'll usually earn airline miles when you buy your ticket through an OTA . But, the airline might classify your ticket as bulk or consolidated. And, this may yield fewer miles.

Finally, if things go wrong, you might find yourself caught in the middle of a finger-pointing match. Specifically, the OTA and travel provider may blame each other if your flight is canceled or your hotel is overbooked . So, both parties may claim the other needs to rebook you or provide compensation. Unfortunately, some travelers have learned this the hard way when trying to cancel travel during the coronavirus pandemic .

So, it's important to realize the potential pitfalls and consider the benefits of booking directly with the airline or hotel . But, if you decide to book through an OTA, you might as well choose one that earns plenty of rewards.

Related: Online travel agency vs. booking direct: Your guide to the best way to book your next hotel

Ranking the top OTA rewards programs

• Hotels.com Rewards : Best return on hotel bookings
• Orbitz Rewards : Best perks for frequent users
• Booking.com Genius : Best for easy to earn status that can provide confirmed upgrades and breakfast
• Expedia Rewards : Best for redeeming for a wide variety of travel
• Trip.com Rewards : Best for onsite perks when you need them

Now, let's take a closer look at each of the programs and options for maximizing your bookings.

Hotels.com Rewards

Hotels.com's loyalty program is called Hotels.com Rewards . And, in addition to being one of the most straightforward OTA rewards programs, it offers substantial value. Plus, you can book many top hotels through Hotels.com , including hotels perfect for a summer vacation or family vacation .

Earning and redeeming

The Hotels.com Rewards program offers you a reward night for every ten nights you stay. The value of your reward night is equal to the average rate you paid across the ten nights. However, this calculation doesn't include any taxes and fees. So, let's assume you:

• Stay seven nights in a hotel with a nightly rate of $100 before taxes and fees
• Stay three nights in a different hotel with a nightly rate of $200 before taxes and fees

In this case, you'd earn a reward night worth $130. However, you'll still need to pay taxes, fees and other incidental costs on your reward night. And, there's a $5 redemption fee if you redeem your reward night using the desktop or mobile web site. But, you can avoid paying the $5 redemption fee if you use the mobile app when you redeem.

Some strategy is helpful when using your reward night. If you use your reward night for a stay that costs more than the value of the reward night, you must pay the difference. But, if you use the reward night for a stay that costs less than the reward night, you'll forfeit the difference. So, you'll want to use your reward night on a stay with a nightly rate just slightly higher than the reward night. When you do, you'll get an almost 10% return on hotel spending through this program.

Related: 7 of the most interesting Hotels.com properties

Elite status

Hotels.com Rewards offers basic status and two tiers of elite status. Specifically, the base level status is called Rewards. And, Rewards status provides the following perks:

• Secret prices
• Earn and redeem as described in the previous section

You can earn Silver status by staying ten or more nights within a membership year, which is based on the date you created your account. Silver perks include the following:

• Priority customer service
• Hassle-free guarantee: Hotels.com will help minimize property charges or cancellation fees if you need to change or cancel a reservation.
• Price Guarantee Plus : If you find a better price on exactly the same stay, Hotels.com will match it and refund the difference.
• Guaranteed Wi-Fi at VIP access properties
• Extra perks at select properties

Once you reach 30 nights in a membership year, you'll earn Gold status in the Hotels.com Rewards program . Gold elites enjoy all the same perks as Silver elites, along with complimentary room upgrade, early check-in and late checkout subject to availability at VIP Access properties.

As you can see, Hotels.com Rewards elite status has few tangible benefits. So, the main reason to use this program is earning and redeeming. After all, getting a reward night after every ten nights is pretty sweet.

Related: Can you earn elite status and benefits when booking through Hotels.com?

Orbitz Rewards

Orbitz launched its Orbitz Rewards loyalty program in October 2013. And, like Hotels.com Rewards , Orbitz Rewards aims to be simpler than the average OTA rewards program.

Whenever you book travel through Orbitz, you'll earn Orbucks based on the kind of purchase you make:

• 1x on flights and packages (1% return)
• 3x on hotels, vacation rentals and activities (3% return)
• 5x on hotels and vacation rentals booked on the Orbitz app (5% return)

Orbitz deposits Orbucks into your account when you book. Then, you can cash in Orbucks toward hotel stays at more than 385,000 hotels worldwide. When you do, one Orbuck equals $1 off your hotel stay.

You can use Orbucks to pay for part or all of a stay. If you use Orbucks, the Orbucks you redeem will be subtracted from the total amount due. Unfortunately, you can't redeem Orbucks for anything besides hotel stays and vacation rentals.

Related: How do you cancel airline tickets issued by a travel agency?

Orbitz Rewards offers elite status to frequent bookers. You'll get Silver status just for signing up, which gets you the following perks:

• Access member-only prices
• Earn Orbucks when you book flights, hotels and packages
• Access to Rewards customer service line

You'll earn Gold status by staying four nights in a calendar year. On top of the perks provided to Silver elites, Gold elites also get unique amenities at VIP Access properties.

And, you'll get Platinum status after staying 12 nights in a calendar year. In addition to the perks available to Gold elites, Platinum status unlocks the following perks:

• Up to $50 Orbucks in reimbursement for travel expenses each calendar year
• Seat assignments and upgrades, bag fees , in-cabin pet fees and inflight Wi-Fi all count
• Apply for TSA PreCheck for free every five years
• Get free room upgrades and early check-in when available at VIP Access properties

Earning Platinum status could be worth it if you can use the $50 Orbucks credit for eligible travel expenses. This is especially true if you don't already have one of the top credit cards for TSA PreCheck .

Related: 5 reasons to get TSA PreCheck now

Credit card

If you're looking to boost your earnings with Orbitz, you could open the Orbitz Rewards Visa Credit Card. This no annual fee card earns Orbucks at the following rates:

• 10x on Pay Now properties booked on the Orbitz app (10% return)
• 8x on Pay Now properties booked on Orbitz.com (8% return)
• 6x on all flights booked on Orbitz.com (6% return)
• 5x on all other Orbitz.com purchases (5% return)
• 2x on all other purchases (2% return)

However, remember that you can only redeem Orbucks for hotel stays and vacation rentals booked through Orbitz. But, if you use Orbitz frequently, this card may be a good choice. The card also comes with lost and stolen baggage coverage . Plus, as a cardholder, you'll get a 6-month CLEAR trial membership and $60 off automatic renewal.

Related: Should you get TSA PreCheck or CLEAR — or both?

Booking.com Genius

The Booking.com Genius loyalty program is a bit different than most of the other programs described in this guide. Specifically, there aren't any chances to earn or redeem rewards within this program. And, there's no cobranded credit card for this program. But, you can earn elite status. And, best of all, it's easy to do so and lasts for life.

The Booking.com Genius loyalty program has two elevated Genius levels. And, once you earn these levels, you'll keep your status for life.

To earn the first level, Genius Level 1, you must stay twice within two years. But, this level only provides one perk: a 10% discount at select hotels.

But, Genius Level 2 isn't much more difficult to earn. To earn Genius Level 2, you must stay five times within two years. And, Genius Level 2 provides the following perks:

• 10% and 15% discounts at select hotels
• Free breakfast at select hotels
• Complimentary room upgrade at select hotels

You can see which hotels offer discounts, free breakfast and room upgrades when you search.

So, as a Genius Level 2, you can ensure an upgrade. After all, you can book into an upgraded room at select hotels for no extra cost. And, this gives much more value than a space-available upgrade.

You won't earn any rewards within the Booking.com Genius program . But, if you're looking for a deal or upgraded room , you may find it sorting by hotels with Genius perks.

Related: Booking.com makes a big move against resort fees

Expedia Rewards

Expedia's rewards program, named Expedia Rewards , provides a loyalty program that's similar to Orbitz Rewards . However, with the Expedia Rewards program, you can redeem for a wider variety of travel.

When you make travel purchases through Expedia, you'll earn points based on the kind of travel purchased:

• 2 points per $1 spent on hotels, cars, packages, things to do and cruises (1.4% return)
• 1 point per $5 spent on full-service airlines (0.14% return)

Also, you'll earn double points on all bookings made through the Expedia app. Plus, as we'll discuss in the next section, elite members can earn points faster.

When you're ready to redeem, simply sign in to your account and start the booking process. Once you get to the checkout page, select "Use my points" under the payment section. If you don't want to use all your points on this booking, enter the amount you wish to use.

However, if you are booking a hotel, you'll need to "Pay now" if you're using points. And, if you're booking airfare, you'll need enough points to cover the entire cost. For every 140 Expedia Rewards points you redeem, you'll save $1. So, each point is worth about 0.7 cents. But, points are worth double when you book a VIP Access hotel.

Related: The complete guide to the Expedia Rewards loyalty program

There are three membership tiers in the Expedia Rewards program . You'll earn Blue tier status simply for joining Expedia Rewards. And, at the Blue tier, you'll get the following perks:

• Save an extra 10% or more on select hotels with member prices
• Earn Expedia points
• Hotel price guarantee (Expedia will match any lower price you find until midnight before your stay)
• Early access to sales and other exclusive member offers

You'll move to Silver status if you spend $5,000 on eligible bookings or stay seven nights within a calendar year. In addition to the perks available at the Blue tier, Silver elites get the following perks:

• 10% more points when you book
• Extra perks at VIP Access hotels , including 250 bonus points just for booking
• 24/7 expedited customer service via the Silver member number

And, you'll earn Gold status if you spend $10,000 on eligible bookings or stay 15 nights within a calendar year. On top of the perks available at the Silver tier, Gold elites get the following perks:

• 30% more points when you book
• Free room upgrades when available at VIP Access hotels
• 24/7 expedited customer service with specialized Gold agents via the Gold member number

The perks provided by the Expedia Rewards program aren't all that impressive, nor is the earning. I'd recommend giving this program a pass unless you have a compelling reason to book through Expedia.

Related: Why points and miles are a terrible long-term investment

Credit cards

If you are all-in on the Expedia Rewards program, you may want to consider one of the following cards:

Expedia® Rewards Card from Citi

• 3x points on eligible Expedia purchases and 1x points on everything else
• Automatic Silver status
• Earn one elite-qualifying hotel night toward Gold status for every $2,500 in purchases on your card each calendar year
• No foreign transaction fees
• No annual fee

Expedia® Rewards Voyager Card from Citi

• 4x points on eligible Expedia purchases, 2x points at restaurants and on entertainment and 1x points on everything else
• Automatic Gold status
• $100 annual air travel fee credit
• 5,000 bonus points if you spent $10,000 in the prior cardmember year
• $95 annual fee

The information for the Expedia Rewards Voyager and Expedia Rewards Card from Citi has been collected independently by The Points Guy. The card details on this page have not been reviewed or provided by the card issuer.

Related: Battle of the mid-tier hotel cards: Which card outshines the others?

Trip.com Rewards

Trip.com's rewards program, named Trip.com Rewards, is similar to Expedia Rewards and Orbitz Rewards . In particular, you can earn and redeem rewards on flights and hotels. And, you can earn elite status based on your activity within the program.

When you make travel purchases through Trip.com, you can earn points in three ways:

• 25 Trip Coins per $100 spent on flights
• 80 Trip Coins per $100 spent on hotels
• Up to 140 Trip Coins per hotel review

But, as I'll discuss in the next section, members with elite status can earn 10% or 30% bonus Trip Coins.

When you're ready to redeem your Trip Coins, you have options. You can exchange Trip Coins for flight and hotel promo codes, instant savings on hotels and hotel perks. But, if you redeem for instant savings, 100 Trip Coins are worth $1. To use Trip Coins for instant savings, simply select "Save with Trip Coins" during the booking process. However, some bookings may not have this option.

It's unclear how much value can be obtained from Trip Coins when you redeem for promo codes and hotel perks. But, based on the instant savings redemption rate, I wouldn't place too much value in Trip Coins.

Related: Why you might not get housekeeping service during your next hotel stay

There are four membership tiers in the Trip.com Rewards program. And, to advance to higher levels, you must earn tier points by booking flights and hotels. Specifically, you'll earn tier points as follows:

• Flights : Earn 25 tier points for every $100 spent
• Hotels : Earn 80 tier points for every $100 spent

Now, here's what you need to know each membership tier.

Interestingly, membership tiers are adjusted each month based on the tier points you've earned in the last 12 months. As such, it requires a fair bit of spending to reach the Platinum and Diamond tiers in this program.

Additionally, members at higher tiers in the program get additional perks. You can exchange zero Trip Coins for these perks when booking hotels marked with "Trip Coin Benefits":

• Gold members : One free breakfast, room upgrade, late checkout and free cancellation
• Platinum members : Two free breakfasts, room upgrades, late checkouts and free cancellations
• Diamond members : Four free breakfasts, room upgrades, late checkouts and free cancellations

However, you must select perks at the time of booking. Perks are provided on a limited, first-come-first-served basis depending on hotel availability. Especially since the high membership tiers require a lot of spending to reach, I wouldn't put too much value in these perks.

Related: The best credit cards to jumpstart elite status

Earn airline miles with OTAs

Finally, some OTAs allow you to earn airline miles for hotel bookings. Three of these OTAs are Agoda (through its PointsMAX program), Points Hound and RocketMiles .

Some of these programs advertise up to 10,000 airline miles per night in earnings. But, in practice, I've yet to find a good enough value to use any of these programs. However, these OTAs can be a good option if you want to earn more miles in a program you already use. Likewise, you may be able to use these OTAs to generate account activity in little-used programs. And, this activity may allow you to keep your points and miles from expiring .

Related: Using Rocketmiles to earn points and miles on hotel stays

Maximize your OTA booking

When booking through an OTA , you may be able to quadruple-dip on rewards. Specifically, you may be able to earn all of the following:

• OTA rewards
• Online shopping portal rewards
• Credit card rewards on the purchase amount
• Travel provider rewards

However, there are some caveats. You can still earn airline miles when you book through an OTA . But, most hotel loyalty programs won't offer elite earning or benefits on OTA bookings . And, some OTA rewards programs may not provide rewards when you click through an online shopping portal. So, be sure to read the fine print for your OTA and travel provider.

Related: TPG reader question: Which credit card should I use in shopping portals?

Bottom line

Although I regularly used OTAs when I traveled less frequently, now I usually book directly with major airlines and hotels . After all, elite earning and perks matter at hotels now that I live on the road as a digital nomad . And, it's often easier to deal with flight cancellations or changes when you book directly with the airline.

But, I do still use OTAs in some cases. I'll book through an OTA when I stay at a hotel that isn't part of a major hotel loyalty program . And, I'll book flights through an OTA if it offers a much lower price. Plus, I often book through Priceline when I use AutoSlash for cheap car rentals .

Several OTAs offer strong rewards programs. Hotels.com Rewards earns the top spot on my list, but Orbitz Rewards and Booking.com Genius also offer solid value propositions. So, if you decide to book through an OTA, it may be worth using one that provides rewards and perks.

Additional reporting by Nick Ewen.

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Air Carrier Incentive Program

What is the air carrier incentive program.

The Air Carrier Incentive Program provides guidance to airport sponsors interested in offering promotional incentives to attract air carrier service at federally obligated facilities.

• FAA Policy Regarding Air Carrier Incentive Program

Grant Assurances

• Airport Sponsor Assurances ( PDF ) See Grant Assurance 22: Economic Nondiscrimination ( PDF ) See Grant Assurance 23: Exclusive Rights ( PDF )

Related Laws and Policies

• Policy and Procedures Concerning the Use of Airport Revenue: Petition of the Clark County Department of Aviation to Use a Weight-Based Air Service Incentive Program (77 FR 21146), April 9, 2012 ( PDF )
• Final FAA Policy and Procedures Concerning the Use of Airport Revenue (64 FR 7696), February 16, 1999 ( PDF )
• Final Policy Regarding Airport Rates and Charges (61 FR 31994), June 21, 1996 ( PDF )
• 49 U.S.C. § 41713 Preemption (Prices, Routes, and Service) ( PDF )
• Airport Compliance Division
• Regional Airports Division and District Offices ( ADO s)

Steps for Creating an Air Carrier Incentive Program

• Step 1: Review and understand Airport Sponsor Assurances and applicable laws and policies.
• Step 2: Identify the goals of the program and the types of service that may be covered under incentive programs.
• Step 3: Define incentive program timelines.
• Step 4: Design a properly structured incentive program.

Best Airline Rewards Programs for 2023-2024

You don't have to be a points and miles expert to find a frequent flyer program that suits your travel habits. When choosing an airline rewards program, you'll want to consider a few key criteria, such as flight options, network coverage and how easy it is to earn a free flight. To help everyday travelers weigh their options, U.S. News evaluated 10 leading airline rewards programs u sing a methodology   that takes into account each program's earning and redemption values, benefits, network coverage and airline quality ratings, among other features. Our approach places emphasis on the ease of earning miles and redeeming free flights for basic members. Browse our Best Airline Rewards Programs ranking and detailed program profiles to find the best program for you.

Alaska Airlines Mileage Plan

Delta SkyMiles

United MileagePlus

American Airlines AAdvantage

# 4 Best airline rewards Programs

JetBlue TrueBlue

# 5 Best airline rewards Programs

Southwest Rapid Rewards

# 6 Best airline rewards Programs

Free Spirit

# 7 Best airline rewards Programs

HawaiianMiles

# 8 Best airline rewards Programs

FRONTIER Miles

# 9 Best airline rewards Programs

Allegiant Air Allways Rewards

# 10 Best airline rewards Programs

Read more: travel credit card guides

Best Credit Cards Awards

Best Hotel Credit Cards

Travel advice.

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15 Corporate Incentive Travel Program Tips

By: Angela Robinson | Updated: May 01, 2023

You found our list of the best corporate incentive travel program tips !

Corporate incentive travel programs are initiatives that offer all-expenses paid trips and experiences in exchange for extraordinary performance. For example, a trip to Thailand or Mexico. These programs aim to motivate employees and raise morale, loyalty, and productivity.

Travel incentive programs are one example of employee incentives and employee engagement ideas , and can be a popular employment benefit .

This article includes:

• incentive travel examples
• incentive trips for employees
• group travel incentive programs
• corporate incentives besides travel

Here is the list!

Incentive travel examples

When it comes to destinations and trip experiences, possibilities are endless. Here are a few examples of incentive travel programs to give you inspiration:

• A stay in the British countryside complete with castle tours
• A food tour through Italy or France, or through your home city
• Museum crawl through New York City
• Hotel and tickets to a Broadway or West End show
• A Seine River expedition through Germany
• Weeklong country-hopping tour
• Hiking excursion in the mountains
• Wildlife interaction at a sanctuary
• Wine country visits
• Behind the scenes tour of a nearby brewery
• Weekend stay at a local bed and breakfast
• Tropical beach escape
• Historical tour of a prominent city
• Hot air balloon rides
• Passes and accommodation to a cultural festival
• Company cruises
• Glamping or camping
• Team building retreats

The items on this list provide a solid baseline for program structures, but there are many possibilities for irresistible trips that will drive employees to perform at their best.

Corporate incentive travel program tips

From soliciting suggestions from staff to leveraging social media, here are the steps for creating an effective corporate incentive travel program.

1. Ask your staff for ideas

A travel program is only an incentive if your staff wants to take the trips you choose. Instead of outright guessing, or stealthily scanning your staff’s Instagram vacation posts, ask your staff for destination and activity ideas.

First, gather plausible options for countries, cities, accommodations, excursions, and activities. Then, distribute a survey, and use the feedback to inform your selections. Consider including a write-in option on your questionnaire so employees can point you towards any useful travel resources or discount programs.

2. Determine the goal of your program

The point of an incentive program is to achieve a particular result or encourage a certain behavior. Thus, when designing your incentive trips for employees, it is important to outline the goal.

Corporate incentive travel program objectives may include:

• Specific sales targets
• Increased client satisfaction scores
• Decrease in paperwork errors
• Shorter customer wait times
• Quicker production turnaround time

The goal of the program may include multiple aims, and targets may vary by position or department.

Trips are a significant investment, and organizations expect a worthwhile return on such a weighty investment. By outlining clear goals when introducing the program, you justify the expenditure and link the reward to a clear result.

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• bingo cards

3. Provide clear guidelines to staff

Higher management are not the only parties that benefit from having accurate expectations for the program. When announcing the initiative, provide clear guidelines to the staff so employees understand how to earn the rewards. For best results, communicate the necessary targets, performance period timeline, methods of measurement, and ultimate prizes.

You may also want to mention:

• The level of date flexibility for trips. Can attendees choose from multiple months or weekends, or will there only be one date for the trip? If the latter, then disclose the date upfront.
• Whether or not family members and guests can join the trips.
• Included amenities vs add-on options.
• Accommodations the company can make for staff with special circumstances.

Misunderstanding requirements could lead to staff missing out on the opportunity, causing disappointment. Employees want to feel that managers are upfront and honest, and clear communication fosters trust.

4. Consult a travel expert

Corporate travel programs require a great deal of planning and logistics management. Coordinating such a program alone can feel overwhelming, but travel and events companies that specialize in running incentive programs can simplify the process.

Here are some recommended travel incentive companies:

• American Express Meetings & Events
• Creative Group Inc.
• First Incentive Travel
• Peak Performance Meetings & Incentives
• Bishop McCann
• Bi Worldwide
• Fox World Travel
• Maritz Global Events
• George P. Johnson Experience Marketing
• World Travel Inc

Even if you decide not to hire a third-party vendor to manage incentive trips, consider consulting a travel agent or other professional who has experience planning and executing group trips. If nothing else, then read HR blogs for advice. You do not need to reinvent the wheel; you can rely on the guidance of professionals who have seen success with incentives to shape your program.

5. Research multiple vendors

While destination management companies often advertise packages that remove the hassle from corporate travel planning, these all-inclusive offerings are not always the best options for your needs. Working with multiple event providers may be a more cost-effective solution that results in better experiences for your employees.

Consider branching out and enlisting different companies for transportation, accommodations, catering, and experiences such as museum tours or adventure sports outings. At minimum, research and compare multiple destination management companies to ensure you find the best deal and optimal level of service.

6. Negotiate exclusives

Most travel incentive companies work with organizations to create tailored, customized plans. When designing trips, securing exclusive amenities and activities can make the experience even more attractive. For instance, booking an illustrious restaurant for a private party with a special menu, or receiving an after-hours, behind-the-scenes tour of a historical site with an expert. Planning experiences that attendees cannot replicate during personal visits makes the experience feel more unique, which compels employees to work harder to secure their spots on the trip.

7. Use organizational resources

While a travel incentive trip differs from a business trip, branches in other geographical regions can be a great help to your planning process. Offices in other states or countries might be able to make an introduction to a contact such as a travel coordinator, local guide, restaurateur, or hospitality professional that can help you coordinate your trip. You might even take advantage of special corporate discounts or offerings thanks to your relationship with the sister site.

Even if your organization does not have locations worldwide, you may employ a teammate who has previously worked, traveled, or lived in your destination and can offer recommendations. Tapping into your company’s internal resources improves the journey.

8. Stick to a budget

Travel programs are rarely low-cost perks. Expenses like transportation, accommodation, meals, and entertainment add up quickly, even if your group remains local. While increases in worker output and performance often justify the price of the program, it is still important to stick to a budget to ensure a balanced return on investment.

Researching beforehand helps avoid overspending. Before you commit to a destination or travel package, ensure you understand the total cost, including any additional expenditures such as insurance, service fees, non-included meals, transportation between venues, and tips for service staff.

Remember that if employees show interest in pricey experiences that the company cannot cover, then you can compensate by scheduling free time and allowing attendees to purchase optional activities.

Here is a list of ways to spend your budget at year-end .

9. Be liberal with options

Your group is a diverse bunch with a wide range of interests. One employee’s dream trip might not be another’s. To guarantee that all travelers enjoy the experience, arrange an array of activities that suit many tastes. For example, plan a bar crawl one evening and an open mic the next. Or, give attendees the choice between wine tasting, rock climbing, or touring a museum.

When planning activities, keep in mind:

• Physical ability
• Level of socialization
• Dietary needs
• Non-alcoholic options for non-drinkers
• Price, if members pay out of pocket
• Cultural sensitivity and inclusivity

Keep these considerations in mind not only when planning activities, but also when booking trip details. For instance, steer clear of destinations with recent human rights violations or recent racial tensions in favor of diverse and inclusive locations where all guests feel welcome.

10. Focus on the experience more than the destination

While the ability to travel to a foreign country or a lively city is a major draw, the location is not as important as your team’s overall happiness. Instead of fixating on the destination, focus on the experience. You do not need to pick a flashy locale to garner interest in the program. Attendees can have fun in a neighboring town or an off-the-beaten-path destination if you plan meaningful and engaging activities.

When choosing a venue for your trip, explore unconventional options and open yourself to interesting possibilities. Aim to connect your staff meaningfully with the local culture and with each other. Keep an eye out for experiences unique to your host city, and aim to be travelers rather than simply tourists. In essence, unlock the full potential of each city, neighborhood, or business instead of relying on the allure of the destination to do the heavy lifting.

11. Offer resources and assistance

Assuming that every trip member is an experienced traveler is a mistake. Travel programs generate interest among a wide range of attendees, from globetrotters to folks who have yet to step foot in an airport. Because there may be a discrepancy in the travel knowledge within your group, offering resources and assistance is helpful. Even if your package includes transportation, members may need to book plane tickets individually, in which case you should designate a helper to answer questions and resolve issues.

Consider also providing:

• Passport and visa application assistance
• Packing tips
• Applicable CDC advisories and vaccine information
• A guide to cultural norms in your destination country
• Travel medical and insurance resources
• Currency exchange services
• Safety recommendations and emergency contact information

You can equip the group with helpful literature, hold informational sessions, and create online forums where attendees can ask and answer questions, too.

12. Use trips as an opportunity to expand employees’ worldviews

While the trip acts first as an incentive and reward, the vacation can serve as an educational tool, too. By incorporating cultural experiences, you expand teammates’ worldviews, teach empathy, and develop soft skills that enhance employees’ abilities to interact with clients and colleagues.

To capitalize on the effects of the trip, select a destination that pushes staff out of their comfort zone and introduces new viewpoints and experiences. To achieve this end, the destination does not have to be a foreign country. Every country is culturally diverse, and workers benefit from visiting a new region, or even connecting with a distinct subculture close to home. The trip can be an opportunity not only for employees to relax and have fun, but also to grow.

13. Maximize team bonding

Being in an unfamiliar place together can bring a group closer together. Shared experiences are the root of team building, and group trips establish common ground and memories that form a foundation for continuing relationships. Group travel incentive programs can not only save companies time and money, but also supercharge group development. One of the best approaches to travel programs is to maximize team bonding potential by planning group excursions and team building activities and scheduling time for group reflection.

By dedicating Slack channels, social media groups, team chats, pre and post trip sessions, and shared online photo albums to the trip group, you can further fuel interactions between members.

Here is a list of team building ideas to try.

14. Leverage employee testimonials and social media

Organizations devote significant resources to travel programs. One way to optimize return on investment is to leverage employee testimonials and social media as a way to market company culture and motivate colleagues to strive for future travel incentives.

A few suggestions:

• Distribute a survey at the end of the trip. Make the survey completion a scheduled activity, or incentivize feedback by holding a prize drawing in tandem.
• Ask employees to submit photos and captions to the marketing team for the company social media page
• Coordinate a social media takeover campaign where trip attendees schedule content for company social media channels
• Encourage attendees to tag posts on personal accounts with the company handle and a specific hashtag.
• Dedicate blog posts to the experience
• Compile a highlights reel of the trip by editing together video clips
• Allow participants to speak about the trip on a company podcast
• Invite attendees to speak at information sessions for future trips

Most folks appreciate having a platform to share their stories and experiences. This user-generated content has many uses both internally and externally, such as in recruitment materials, marketing projects, and employee engagement campaigns .

15. Offer alternatives to travel

Although travel is an enticing incentive, it is not a universal motivator for all employees. Familial obligations, health complications, fear of flying, or a distaste for travel are examples of conditions that might prevent staff from reaping the rewards of the program. To better suit the needs of your entire organization, offer alternatives to trips, such as material bonuses or more localized experiences. Examples might include a chartered day at a nearby winery, tickets to the hometown sports team game, or extra paid time off. Read the next section for more suggestions on non-travel incentive rewards.

Other corporate incentives besides travel

Travel is not viable to every employee’s circumstances. For a more universally appealing incentive program, consider offering alternatives to travel. The following list offers a few suggestions.

Bonuses are the most common employee incentive. Monetary rewards give employees more autonomy over their winnings, since staff has the discretion to use the extra cash as they see fit. Not to mention, a financial award sends the message that the organization shares extra profits with staff, thus compelling employees to generate more revenue for the company.

When introducing financial incentives, it is important to explain a clear bonus structure so that the staff has a solid understanding of expectations and performance metrics.

2. Extra paid time off

Instead of scheduling a trip for employees, you could offer extra paid time off so that employees can travel when, where, and with whom they prefer. Through this method, your staff may opt for a staycation instead, choosing to use the extra time to catch up on errands, develop side hustles, spend time with family members, or relax at home. This approach signals that the company values employees’ personal time and appreciates work life balance. Plus, offering extra time awards employees more freedom to customize their prize.

3. Concerts

Concerts are close-to-home adventures. Music and nightlife enthusiasts love the chance to attend live performances. Access to sold-out or exclusive events, good seats or entry into VIP areas, and other perks like complimentary food or merchandise sweeten the deal. Partnering with a corporate-facing event company or local concert venue can help you net discounts and special offers for your employees.

4. Sporting events

Tickets or company box seats at a sporting event are an enticing prize for sports fans, salespeople, and anyone who relishes the energy of a live game. Best of all, since seasons consist of many games, you can divide the performance period into multiple benchmarks, and employ ticket giveaways as an ongoing motivator. Also, sports inspire attitudes of camaraderie and teamwork which you can channel into your workplace.

5. Technology

New gadgets and upgrades hit the technology market daily. Keeping all gadgets updated can be a challenge, so technology rewards are tempting incentives.

A few suggestions for technology incentives:

• smartphones
• video game systems
• action cameras
• smartwatches and fitness trackers
• wireless earbuds
• 3-D printers

Consider offering technology upgrades for personal use, work use, or a mix of both. For example, promise to buy high-tech printers for the winning department.

6. Parking spots

Parking can be a surprisingly effective employee motivator, especially if you work in a city with scarce or expensive parking options. Even if the office building houses a company garage, employees may eye a desirable spot. Winning a prized parking spot or a complimentary pass checks one box off of the proverbial to-do list and makes the morning commute less hectic. If parking is not part of your employee benefits package, then consider offering the amenity as a prize.

7. Fitness classes

Fitness is important, but not always inexpensive. While many companies offer wellness credits, gym memberships, or exercise classes as perks, bonus fitness services can make attractive prizes.

Here are some ideas for fitness incentives:

• Home gym equipment
• Subscription to online Yoga classes or Peloton
• Personal trainers
• Workout wardrobes
• Fitness trackers and smart devices
• Unusual exercise classes like parkour or circus aerobics

Even if your company provides regular exercise options, an upgraded fitness experience can serve as extra motivation.

8. Charity donations

Monetary gain is not a universal motivator, and at times philanthropy can drive efforts more effectively than cash rewards. One alternative to material prizes is to donate an agreed amount to a charity of the awardee’s choice.

Pro tip: Allow employees to suggest charities that fall within prescribed guidelines instead of picking from a limited list to ensure that workers can raise money for a cause they are passionate about.

9. Task management services

While you may not be able to give your employees extra hours in the day, gifting task services is the next best option. Hiring professional errand-runners frees up time in your employees schedules for relaxation, self-care, and self-improvement.

Suggestions for task services:

• Grocery deliveries
• Laundry and dry cleaning services
• Cooks or professional meal preppers
• Cleaners or organizing consultants
• Childcare services

Consider gifting credit towards multiple-service providers like TaskRabbit and Thumbtack so awardees can choose the most useful options.

10. Meals with executives

Lunch or dinner with a member of the C-suite serves the dual function of providing a complimentary meal along with quality time with higher management. For best results, offer one-on-one meetings or small group experiences so that every awardee has ample opportunity to interact with the executive. Similar bonding opportunities include golf games, tennis matches, hikes, creative classes, winery or brewery trips, or video game showdowns.

11. Massages and self-care

Some workers might not treat themselves to massages, spa-days, and other self-love splurges, but will indulge if gifted an activity. Pampering experiences inspire employees to achieve a goal while emphasizing the importance of self-care.

Here are some examples of self-care incentives:

• Manicures and pedicures
• Salon appointments
• Meditation session
• Career consulting or meeting with a life coach

These prizes send the message that companies care about employee wellbeing as well as performance.

12. Extraordinary events

Though some folks use the term incentive events interchangeably with incentive trips, at-home events can offer the excitement of travel minus the forms, transportation costs, or downtime at the airport. Extraordinary events give employees opportunities to socialize, participate in new experiences, and make memories with colleagues.

Some examples of event incentives include:

• Improv or standup comedy shows and workshops
• Cooking classes with renowned chefs
• Laser tag tournaments
• Winery or brewery tours
• Cocktail party at the CEO’s house
• Amusement park trips
• Early access to a new venue
• Special sales or product trials

Limiting the number of spots at these events and awarding entry only to high-achieving employees makes the occasion feel more special and motivates staff to strive towards a goal.

Final Thoughts

Travel is one of the most common bullet points on bucket lists, which means that trips serve as a powerful motivator. By affording employees opportunities to travel, you expand their world views and supercharge their relationships with teammates, all while rewarding extraordinary efforts and results and assigning great value to your workers’ contributions.

Next, check out this list of employee wellness program ideas and this list of incentives to return to the office .

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FAQ: Corporate incentive travel programs

Here are answers to the most common questions about corporate incentive travel programs.

What are corporate incentive travel programs?

Corporate incentive travel programs are motivational campaigns that reward top-performing employees with trips or special experiences. The aim of these programs is to increase staff loyalty, morale, and productivity. Incentive programs typically target specific goals such as fulfilling sales quotas, meeting product development deadlines, or raising customer satisfaction scores.

What are some good corporate incentive travel program tips?

Some good corporate incentive travel program tips include:

• Ask your staff for ideas
• Determine the goal of your program
• Provide clear guidelines to staff
• Consult a travel expert
• Research multiple vendors
• Negotiate exclusives
• Use organizational resources
• Stick to a budget
• Be liberal with options
• Focus on the experience more than the destination
• Offer resources and assistance
• Use trips as an opportunity to expand employees’ worldviews
• Maximize team bonding
• Leverage employee testimonials and social media
• Offer alternatives to travel

Though travel programs require extensive planning and organization, following the proper steps can ensure that your program pays off by raising employee output and morale.

What are good companies to use for corporate incentive travel programs?

There are many providers who offer and arrange trips and engaging events for corporate incentive programs.

Here are some recommended companies to use for corporate incentive travel programs:

When selecting a partner organization, research multiple providers and choose an option that fits your company’s budget, company culture, and particular needs.

Do corporate incentive travel programs work?

Travel programs can be powerful motivators. Employer-sponsored trips are an attractive reward, especially when the experiences include exclusives such as exclusive tours, private accommodations, and company parties. Travel programs are an especially compelling incentive for sales teams, though the perk can motivate a vast variety of positions and departments.

Though travel is a hefty investment for organizations, the corresponding rise in productivity is significant. Plus, funding trips signals that employers value their workers efforts and personal growth.

What makes incentive travel programs effective?

Clear goals and benchmarks, measurable metrics, smart internal marketing, meaningful experiences, and attractive awards are all factors that make incentive travel programs effective. The best determinant of the operation’s success is the level of foresight, consideration, and communication that goes into the planning and execution of the program.

Besides travel, what can employers offer in incentive programs?

Some non-travel incentive program rewards include:

• Extra paid time off
• Sporting events
• Parking spots
• Fitness classes
• Charity donations
• Home services
• Meal with an executive
• Massages and self-care
• Extraordinary events

Not every team member is able to travel, yet providing alternate rewards allows dedicated employees to reap the rewards of their efforts.

What is the difference between a corporate incentive program and an employee benefits program?

Organizations offer employee benefits across the board to all workers, although benefits packages might vary depending on position and band level, and individual candidates may be able to negotiate a more attractive package. While benefits programs are ongoing, built-in rewards, incentive programs are auxiliary, often limited-time offers. Corporate incentive programs exist to motivate employees to hit specific targets within a particular time frame.

Author: Angela Robinson

Marketing Coordinator at teambuilding.com. Angela has a Master of Fine Arts in Creative Writing and worked as a community manager with Yelp to plan events for businesses.

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Marketing Coordinator at teambuilding.com.

Angela has a Master of Fine Arts in Creative Writing and worked as a community manager with Yelp to plan events for businesses.

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American Airlines Backtracks, Will Allow Travel Agency Customers to Keep Earning Miles

Dennis Schaal , Skift

May 29th, 2024 at 3:23 PM EDT

American Airlines tried to drag an entrenched industry toward the airline's vision of a more productive distribution future. But the financial hit stung.

Dennis Schaal

Online and offline travel agencies had faced a July 11 deadline: That’s when flyers buying American Airlines tickets on certain booking sites would have no longer been able to earn AAdvantage Miles.

But American Airlines CEO Robert Isom said Wednesday that the airline has dropped the idea. It was part of an overall retreat in American’s direct-booking strategy as it faces softness in close-in bookings and a weaker financial outlook.

“Next month, we were going to differentiate who earned AAdvantage Miles and who didn’t, based on where they booked. That’s off,” Isom told investors and analysts at a Bernstein conference. “We’re not doing that because it would create confusion and disruption for our end customer, and we’re going to make sure that we take care. We’re listening to feedback.”

The plan had been that the airline would designate “preferred agencies” — who were required to book at least 30% of their flights through American’s New Distribution Capability — and customers of these online and offline travel agencies would have been able to continue to earn AAdvantage miles when buying tickets on these third-party sites.

Travel agencies that didn’t get the airline’s stamp of approval faced the prospect of losing lots of customers who would have had to book American flights on AA.com or a preferred agency.

The airline initially said it would designate preferred agencies by May 1, and later moved that deadline to July 11.

Travel Agency Reaction

Many agencies had no clue if they were going to make the cut.

Zane Kerby, president and CEO of the American Society of Travel Advisors, had fought the airline’s distribution policies, and applauded the airline’s reversal.

“I’m grateful for American Airlines’ renewed recognition of the essential role that travel advisors play in facilitating air travel for our shared customers,” Kerby said. “I want to extend my thanks to American Airlines CEO Robert Isom for acknowledging its previous approach was flawed. Reversing the decision to withhold AAdvantage points and miles for agency bookings is a testament to the firm position that travel agencies hold in the airline distribution channel.”

Kerby said he welcomed the opportunity to work with American Airlines on a “responsible implementation of its NDC program.”

When the news came, ASTA was coincidentally conducting it annual national conference in Dallas, in the airline’s Fort Worth headquarters back yard.

American hasn’t definitively given up on direct distribution, however.

“We’re learning and adapting,” Isom said. “We know that NDC, modern retailing provides a better experience for the end customer. And we know that we will get there over time, but we have to go about it differently. We’re going to make it easier, we’re going to execute better and we’re going to do a lot more to try to bring people along with us.”

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Tags: aadvantage , american airlines , asta , business travel , distribution , loyalty , ndc , new distribution capability , online travel newsletter , per diem

Photo credit: The tail of an American Airlines aircraft. Airbus / Airbus

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• Yuri Gagarin Cosmonaut Training Center
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