zambia tourism numbers

Zambia - International Tourism, Number Of Arrivals 2024 Data 2025 Forecast 1995-2020 Historical

International tourism, number of arrivals in zambia was reported at 502000 in 2020, according to the world bank collection of development indicators, compiled from officially recognized sources. zambia - international tourism, number of arrivals - actual values, historical data, forecasts and projections were sourced from the world bank on june of 2024.,   markets,   gdp,   labour,   prices,   money,   trade,   government,   business,   taxes,   climate.

Tourism in Zambia

Development of the tourism sector in zambia from 1995 to 2021.

Revenues from tourism

All data for Zambia in detail

Zambia - International tourism

International tourism, number of arrivals.

The value for International tourism, number of arrivals in Zambia was 502,000 as of 2020. As the graph below shows, over the past 25 years this indicator reached a maximum value of 1,266,000 in 2019 and a minimum value of 163,000 in 1995.

Definition: International inbound tourists (overnight visitors) are the number of tourists who travel to a country other than that in which they have their usual residence, but outside their usual environment, for a period not exceeding 12 months and whose main purpose in visiting is other than an activity remunerated from within the country visited. When data on number of tourists are not available, the number of visitors, which includes tourists, same-day visitors, cruise passengers, and crew members, is shown instead. Sources and collection methods for arrivals differ across countries. In some cases data are from border statistics (police, immigration, and the like) and supplemented by border surveys. In other cases data are from tourism accommodation establishments. For some countries number of arrivals is limited to arrivals by air and for others to arrivals staying in hotels. Some countries include arrivals of nationals residing abroad while others do not. Caution should thus be used in comparing arrivals across countries. The data on inbound tourists refer to the number of arrivals, not to the number of people traveling. Thus a person who makes several trips to a country during a given period is counted each time as a new arrival.

Source: World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files.

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International tourism, expenditures for passenger transport items (current US$)

The latest value for International tourism, expenditures for passenger transport items (current US$) in Zambia was $240,000,000 as of 2020. Over the past 23 years, the value for this indicator has fluctuated between $240,000,000 in 2020 and $29,000,000 in 2006.

Definition: International tourism expenditures for passenger transport items are expenditures of international outbound visitors in other countries for all services provided during international transportation by nonresident carriers. Also included are passenger services performed within an economy by nonresident carriers. Excluded are passenger services provided to nonresidents by resident carriers within the resident economies; these are included in travel items. In addition to the services covered by passenger fares--including fares that are a part of package tours but excluding cruise fares, which are included in travel--passenger services include such items as charges for excess baggage, vehicles, or other personal accompanying effects and expenditures for food, drink, or other items for which passengers make expenditures while on board carriers. Data are in current U.S. dollars.

International tourism, receipts for travel items (current US$)

The latest value for International tourism, receipts for travel items (current US$) in Zambia was $412,000,000 as of 2020. Over the past 23 years, the value for this indicator has fluctuated between $819,000,000 in 2019 and $29,000,000 in 1997.

Definition: International tourism receipts for travel items are expenditures by international inbound visitors in the reporting economy. The goods and services are purchased by, or on behalf of, the traveler or provided, without a quid pro quo, for the traveler to use or give away. These receipts should include any other prepayment made for goods or services received in the destination country. They also may include receipts from same-day visitors, except in cases where these are so important as to justify a separate classification. Excluded is the international carriage of travelers, which is covered in passenger travel items. Data are in current U.S. dollars.

International tourism, expenditures for travel items (current US$)

The latest value for International tourism, expenditures for travel items (current US$) in Zambia was $234,000,000 as of 2020. Over the past 23 years, the value for this indicator has fluctuated between $298,000,000 in 2019 and $24,000,000 in 1998.

Definition: International tourism expenditures are expenditures of international outbound visitors in other countries. The goods and services are purchased by, or on behalf of, the traveler or provided, without a quid pro quo, for the traveler to use or give away. These may include expenditures by residents traveling abroad as same-day visitors, except in cases where these are so important as to justify a separate classification. Excluded is the international carriage of travelers, which is covered in passenger travel items. Data are in current U.S. dollars.

International tourism, expenditures (current US$)

The latest value for International tourism, expenditures (current US$) in Zambia was $474,000,000 as of 2020. Over the past 23 years, the value for this indicator has fluctuated between $511,000,000 in 2019 and $81,000,000 in 1998.

Definition: International tourism expenditures are expenditures of international outbound visitors in other countries, including payments to foreign carriers for international transport. These expenditures may include those by residents traveling abroad as same-day visitors, except in cases where these are important enough to justify separate classification. For some countries they do not include expenditures for passenger transport items. Data are in current U.S. dollars.

International tourism, expenditures (% of total imports)

International tourism, expenditures (% of total imports) in Zambia was 8.12 as of 2020. Its highest value over the past 23 years was 8.50 in 1999, while its lowest value was 2.70 in 2007.

Definition: International tourism expenditures are expenditures of international outbound visitors in other countries, including payments to foreign carriers for international transport. These expenditures may include those by residents traveling abroad as same-day visitors, except in cases where these are important enough to justify separate classification. For some countries they do not include expenditures for passenger transport items. Their share in imports is calculated as a ratio to imports of goods and services, which comprise all transactions between residents of a country and the rest of the world involving a change of ownership from nonresidents to residents of general merchandise, goods sent for processing and repairs, nonmonetary gold, and services.

Source: World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files, and IMF and World Bank imports estimates.

Classification

Topic: Private Sector & Trade Indicators

Sub-Topic: Travel & tourism

Note: This page was last updated on December 28, 2019

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Zambia Tourism Statistics

Zambia zm: international tourism: expenditures, view zambia's zambia zm: international tourism: expenditures from 1997 to 2016 in the chart:.

Zambia ZM: International Tourism: Expenditures: % of Total Imports

View zambia's zambia zm: international tourism: expenditures: % of total imports from 1997 to 2016 in the chart:.

Zambia ZM: International Tourism: Expenditures: for Passenger Transport Items

View zambia's zambia zm: international tourism: expenditures: for passenger transport items from 1997 to 2016 in the chart:.

Zambia ZM: International Tourism: Expenditures: for Travel Items

View zambia's zambia zm: international tourism: expenditures: for travel items from 1997 to 2016 in the chart:.

Zambia ZM: International Tourism: Number of Arrivals

View zambia's zambia zm: international tourism: number of arrivals from 1995 to 2016 in the chart:.

Zambia ZM: International Tourism: Receipts

View zambia's zambia zm: international tourism: receipts from 1997 to 2016 in the chart:.

Zambia ZM: International Tourism: Receipts for Passenger Transport Items

View zambia's zambia zm: international tourism: receipts for passenger transport items from 2019 to 2019 in the chart:.

Zambia ZM: International Tourism: Receipts: % of Total Exports

View zambia's zambia zm: international tourism: receipts: % of total exports from 1997 to 2016 in the chart:.

Zambia ZM: International Tourism: Receipts: for Travel Items

View zambia's zambia zm: international tourism: receipts: for travel items from 1997 to 2016 in the chart:.

Explore our Data

Travel & Tourism - Zambia

• The Travel & Tourism market in Zambia is predicted to witness a rise in revenue, with a projection of US$137.70m in 2024.
• The market is expected to grow annually at a rate of 5.29% from 2024 to 2028, resulting in a projected market volume of US$169.20m by 2028.
• The largest market is the Hotels market, which is expected to reach a market volume of US$58.35m in 2024.
• By 2028, the number of users in Hotels is estimated to reach 817.10k users.
• The user penetration rate is projected to increase from 5.8% in 2024 to 6.3% in 2028.
• The average revenue per user (ARPU) is expected to be US$111.40.
• In Zambia's Travel & Tourism market, online sales are projected to account for 65% of the total revenue by 2028.
• In terms of global comparison, United States is expected to generate the highest revenue, with a projection of US$199bn in 2024.
• Zambia's travel and tourism market is experiencing a rise in eco-tourism, with visitors flocking to explore the country's national parks and wildlife reserves.

Key regions: Malaysia , Europe , Singapore , Vietnam , United States

Definition:

The Travel & Tourism market encompasses a diverse range of accommodation services catering to the needs and preferences of travelers. This dynamic market includes package holidays, hotel accommodations, private vacation rentals, camping experiences, and cruises.

The market consists of five further markets.

• The Cruises market covers multi-day vacation trips on a cruise ship. The Cruises market encompasses exclusively passenger ticket revenues.
• The Vacation Rentals market comprises of private accommodation bookings which includes private holiday homes and houses as well as short-term rental of private rooms or flats.
• The Hotels market includes stays in hotels and professionally run guest houses.
• The Package Holidays market comprises of travel deals that normally contain travel and accommodation sold for one price, although optional further provisions can be included such as catering and tourist services.
• The Camping market includes bookings at camping sites for pitches using tents, campervans, or trailers. These can be associated with big chains or privately managed campsites.

Additional Information:

The main performance indicators of the Travel & Tourism market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. Users represent the aggregated number of guests. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

Prominent players in this sector include online travel agencies (OTAs) like Expedia and Opodo, as well as tour operators such as TUI. Specialized platforms like Hotels.com, Booking.com, and Airbnb facilitate the online booking of hotels and private accommodations, contributing significantly to the market's vibrancy.

For further information on the data displayed, refer to the info button right next to each box.

• Bookings directly via the website of the service provider, travel agencies, online travel agencies (OTAs) or telephone

out-of-scope

• Business trips
• Other forms of trips (e.g. excursions, etc.)

Travel & Tourism

• Vacation Rentals
• Package Holidays
• Analyst Opinion

The Travel & Tourism market in Zambia is experiencing a notable growth trajectory, driven by various factors influencing consumer behavior and market dynamics. Customer preferences: Travelers in Zambia are increasingly seeking unique and authentic experiences that allow them to immerse themselves in the local culture and natural beauty of the country. This shift towards experiential travel has led to a rising demand for sustainable and eco-friendly tourism options, as visitors look to minimize their impact on the environment and support local communities. Trends in the market: One prominent trend in the Zambian travel market is the growing popularity of adventure tourism activities, such as safaris, river rafting, and bungee jumping. The country's diverse landscape, including the iconic Victoria Falls and abundant wildlife, makes it an attractive destination for adventure seekers and nature enthusiasts. Additionally, the development of luxury lodges and resorts catering to high-end travelers has contributed to the overall growth of the tourism sector. Local special circumstances: Zambia's strategic location in the heart of Southern Africa, with easy access to other popular destinations like Botswana, Namibia, and Zimbabwe, has positioned it as a key player in the regional tourism market. The country's political stability and commitment to conservation efforts have also enhanced its appeal among international tourists looking for a safe and environmentally conscious travel destination. Underlying macroeconomic factors: The government's investment in infrastructure development, including improvements to transportation networks and accommodation facilities, has played a crucial role in boosting the tourism sector. Additionally, the promotion of Zambia's rich cultural heritage and natural attractions through targeted marketing campaigns has helped increase awareness and attract a growing number of visitors to the country. Economic factors such as currency exchange rates and income levels both domestically and internationally also influence the affordability and attractiveness of Zambia as a travel destination.

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Zambia Records Record Increase in Tourism Numbers

In the first quarter of 2024, Zambia has recorded an increase of 24% in tourist arrivals to the country.

Such an influx in tourism is undoubtedly a positive sign for the growth of the economy. The Chief Executive Officer of the Zambia Tourism Agency (ZTA), Matongo Matamwandi has praised the government’s efforts in marketing the country abroad, resulting in the increase.

In an interview with ZNBC on 27th May, he revealed the goal of the ZTA was to surpass two million tourists this year, compared to last year’s one million, four thousand international visitors.

Trade expert Gilbert Nkamba said, “with tourists flowing in, first of all there will be an explanatory effect. As they go out of Zambia they will go and market us further and we will have more tourists coming in. The positive effect, the net effect of that, is more foreign exchange trickling into the economy, and that will go a very long way in stabilising the Kwacha.

The tourism market is expected to grow annually at a rate of 5.29% from 2024 to 2028, resulted in a projected market volume of US $169.20 million by 2028. Zambia is expected to experience a rise in eco-tourism, with visitors being attracted to the country’s wildlife reserves before any further effects from extreme weather conditions arise.

The tourism industry has grown, and continues to grow, with the establishment of hotels in major tourist centres such as Livingstone and Lusaka.

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About Zambia Tourism Agency

Pefect tour packages.

The Zambia Tourism Agency (ZTA), was established through the Tourism and Hospitality Act No.13 of 2015. Zambia Tourism Agency (ZTA), is mandated to effectively market and promote Zambia as a tourism destination of choice and to regulate the tourism industry. The ZTA is headed by the Chief Executive Officer (CEO) who reports to a Board of Directors. The Zambia Tourism Agency (ZTA) us a statutory body under the Ministry of Tourism. In addition to its marketing function, the Zambia Tourism Agency is responsible for regulating the tourism industry through licensing and grading of accommodation establishments.

Top Management

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Matongo Matamwandi

Chief Executive Officer

Chavunga Lungu

Director Marketing

Theresah Chuula

Director Licensing & Standards

Charity Besa Mwansa

Doris Shupekile Kofi

Senior Marketing Manager

Jocelyn Mutinta

Southern Region

Christopher Kalinda

Internal Auditor

ZAMBIA TOURISM

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What Zambia wants you to know about its 2023 Tourism campaign

The Zambia Tourism Agency (ZTA) is targeting over 1.5 million international tourists as part of its 2023 marketing plan to accelerate recovery in the southern African nation.

The Agency, last week launched the 2023 Marketing Plan for Destination Zambia, which is an initiative to create integrated and holistic strategies to promote and boost demand for the country’s Tourism through increased arrivals. It sets out the general outlook and perspectives for the overall marketing programme for Tourism in Zambia, and strategies and priorities to achieve a successful and sustainable tourism destination.

ZTA is optimistic about sustained growth driven by increased budgetary support from Government for marketing activities, VISA waiver for specific source markets, and increased consumer confidence in tourism products.

Also read: Visa-free travel: Kenya – South Africa pact boosts AfCFTA

Speaking at the launch of the marketing plan, Zambia’s Minister of Tourism and Arts Rodney Sikumba said the launch of the country’s marketing plan focuses on repositioning the tourism sector for sustainable growth.

”I am happy to be here with you today and launch the country’s marketing plan that focuses on repositioning the tourism sector for sustainable growth. The need to place tourism as a key instrument in Zambia’s transformational and developmental agenda remains important for the government and we have demonstrated our resolve to make tourism a catalyst for economic growth through various pronouncements that support the requisite conditions to make tourism flourish in our country.” Rodney Sikumba said.

”The new dawn government has provided an enabling environment for more private sector participation and this has been demonstrated through the creation of the private sector dialogue forum, a platform that serves as a critical link between the government and the private sector.

This great initiative by the government should give us the impetus to explore new market opportunities to enhance and stimulate growth in the economy.” the minister noted.

Mark-Anthony Johnson

MARK-ANTHONY JOHNSON is the founder and CEO of JIC Holdings, an innovative private holding company established in 2009 which he has built into an international asset and investment management company with offices, associates and investments around the globe. This followed the success of the JIC Group which he founded in 1985. He was educated in the UK at Mill Hill School and then achieved a BA (Hons) in Business and International Finance at University of Westminster. Mark-Anthony’s vision has long been towards emerging and frontier markets with particular emphasis on Africa, Latin America and the Caribbean and his philosophy can be summed up in the phrase “knowledge is power”. Mark-Anthony is also enthusiastic about the latest communication tools, which he uses intensively to keep in touch with up to the minute data. With a deep-rooted connection to the African continent, Mark-Anthony has been passionate about developments in Africa for over 30 years. He has worldwide interests in mining, infrastructure, power, electricity, shipping, commodities, agriculture and fisheries and is currently looking to develop farms across Africa. Mark-Anthony has a vision for a future Africa as the breadbasket of the world. For many years Mark-Anthony has been active on the ground in Africa through his charitable foundation, the Johnson Foundation. Created in 1989, it first provided assistance to people in his ancestral home country, Sierra Leone, even before the civil war. Once the war started, his aid was even more necessary and became focussed on Mark-Anthony’s major concerns for Africa -education, clean water and medical assistance. Over the years, the Foundation’s work has been extended into many parts of Sub-Saharan Africa and has been instrumental in setting up new clinics and rehabilitating villages, schools, places of worship, water facilities etc.

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THREE WAYS TO PLAN AND BOOK YOUR ZAMBIA SAFARI WITH AFRICANMECCA

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Understand Safari Tier Ratings & Experiences In Zambia | Why Visit Zambia For Your Safari Vacation Or Holidays In Africa

ZAMBIA TOURISM STATISTICS

The Zambia National Tourism Board based on data from their global awareness/marketing efforts in place are noting an increase of about 15-28% in number of visitors coming to the country. For example the board recorded a total arrivals record increase of over 20% from 515,000 to 682,000 visitors in 2005. The arrivals record figure is a total of all non-Zambians entering the country. The arrivals based on 2014 stands at 915,000 visitors.

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Minister's Welcome Message

This website is designed to provide industry stakeholders, visitors, students, media, investors, researchers and the general public with information needed to make informed decisions as it relates to tourism in Zambia.

It is my sincere hope that through this website, you will be motivated to engage Zambia either for business or pleasure. Have great fun surfing our website and if there is anything, in particular, you would need our assistance, please feel free to contact us. We will with pleasure respond to you in the shortest possible time.

Hon. Rodney Sikumba, MP

Intergenerational intangible cultures...

National parks.

About 30% of Zambia’s 752 614 square kilometers is reserved for wildlife. There are 20 National Parks, 36 Game Management Areas (GMAs), Two Wildlife Santuaries and One Bird Santuary in the country. National Parks alone cover approximately 63,632 square Kilometers which translates to 8.5% of the country's area.

CULTURE AND HERITAGE

Zambia is rich in cultural heritage with 73 tribes with diverse cultural traditions which include a variety of annual traditional ceremonies and six museums which are repositories of rich cultural, traditional and historic artefacts. The country also has over 7000 natural and cultural heritage sites which include archaeological, historical, geo-morphological, geological and anthropological sites.

TRAVEL INFORMATION

There’s no better way to truly experience Zambia than traversing its vast landscapes at your own pace, with your own itinerary. You have an unlimited option of organised tours, and self-drive safaris, but you can also use Zambia’s vast network of public transport to get around.

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Zambia named Best African Leisure Destination at the 2024 Global Traveller Awards

I n an exciting win for Zambia, the country has clinched the title of Best Leisure Destination in Africa at the 2024 Global Traveller Awards.

Laurie Burr, complex general manager at The Royal Livingstone Hotel by Anantara, attributed the win to the dedication and exceptional hospitality of Zambia's tourism sector.

Burr said: “Being recognised as Africa’s top leisure destination is a significant achievement for Zambia. This accolade not only highlights our country’s breathtaking natural beauty and vibrant culture but also underscores the hard work and commitment of everyone in the Zambian hospitality industry. ”

She continued: “This honour will undoubtedly boost tourism, providing a substantial contribution to our economy and fostering sustainable growth for our communities.

“We are proud to be part of this thriving sector and look forward to welcoming even more visitors to experience the wonders of Zambia .”

Zambia is renowned for its breathtaking natural landscapes, including the majestic Victoria Falls, celebrated as one of the Seven Natural Wonders of the World, and its diverse wildlife, offering unparalleled safari experiences.

Combined with Zambians’ warmth and hospitality, these elements create an irresistible appeal for tourists.

In addition to its natural wonders, Zambia boasts a rich cultural heritage, with vibrant traditions and festivities that captivate visitors.

From colourful local markets to traditional ceremonies, there's a wealth of cultural experiences waiting to be explored.