wine enthusiast tourism prefix

Tourism prefix which refers to the kind preferred by wine enthusiasts - Daily Themed Crossword

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• Tourism prefix which refers to the kind preferred by wine enthusiasts

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Understanding The “Why” of Wine Tourism: Who Are The Different Kinds of “Winetravelers”

Winetraveler Motivation & Wine Tourism: A Perspective From Barossa Australia

(echoed with some examples from Priorat )

Why do we wine travel? Off the top of my head, the obvious answer would be because we love wine. In fact, there are several trending hashtags on social media these days, including: #WineLovers, #WineTourism and #Winetraveler .

While this may help to explain the reason why we travel for wine, some immediate questions pop up: Do you love wine the same way I do? Do I know as much about wine as I think I do? Will the people I travel with have the same kind of fun in a wine tasting room as me?

These are all tricky questions. And they tie into a bigger concept about wine and wine travel we all must come to understand — wine is subjective. And everyone has a unique travel preference.

Why Wine Tourists Visit Cellar Doors

A recent study by Johan Bruwer, Girish Prayag and Marta Disegna tries to disentangle these intertwined issues via scientific research. Let’s have a look at their paper called “ Why wine tourists visit cellar doors: Segmenting motivation and destination image ” published in the International Journal of Tourism Research in 2018. 

The study is set in the Barossa Valley wine region (learn more about this Australian region  in this post ). It was a survey conducted among cellar door visitors at 17 wineries and 676 usable questionnaires were collected. Most visitors (84%) were Australians, there were slightly more men than women.

Winery visitors were asked to rank 15 different wine travel motivations from the most to the least important (e.g. tasting wine, purchasing wine, eating at the winery, etc.). The collected data was statistically evaluated to identify typical Winetraveler profiles. According to visitors’ priorities, five different types of cellar door visitors were identified.

The “Wine Buyer”

The authors called the largest identified cluster “ wine buyers ” (nearly half of the visitors) because their top priority for visiting Barossa wineries included tasting and purchasing wine . This profile is probably the easiest one for wineries because it matches the purely commercial purpose of a tasting room. From my personal experience, such visitors are not necessarily interested in the exhaustive details of the Priorat wine region’s history or the winemakers’ story, but they still appreciate a glimpse of these if I slip them naturally into the conversation while tasting the wine. Occasionally, I’m able to peak their interest further.

The Gastro-Traveler or “Dining Enthusiast”

The second largest part of the sample included “ dining enthusiasts ” (21%). Their top motivations don’t have much to do with the wine buyers.  Having a meal at the winery and its attractive atmospherics make their day. This type of winery visitor spends more money than the others at the cellar door, but they are also more challenging. They appear to be more demanding to the way the winery looks, and meals involve extra effort from winery staff.

At  Celler Devinssi , we don’t serve full meals like a restaurant, we don’t even have a menu. To address this second type of wine lover, we offer a visit that features some local nibbles to pair with our wine (always with previous booking). Thus, on one hand, we don’t incur large costs (no storage, only just-in-time delivery, easy to serve). On the other hand, we don’t have to rival the local restaurants and bars, who have a greater variety on their menus and are professional eateries. Some wineries in Priorat do run their own restaurant as a business unit. Check, for example, Clos Figueras in Gratallops .

The “Wine Connoisseur”

Regarding the third largest wine traveler group, there are the “ wine connoisseurs ” (19%). They’re very motivated to discover different wines and, particularly, unique wines, and the  tasting experience   is the central part of their wine travels. Moreover, they may purchase more wine than the “wine buyers” do. My long-term observations show that connoisseurs may be quite open-minded when tasting some off-the-beaten-track wines, which is valuable for some  middle-to-full-bodied white Priorats .

Wine Learners

“ Wine learners ” (7%) follow the connoisseurs. Learners are probably less experienced in wines, so a cellar door visit is a good opportunity for them to spend a day out in a nice place, as well as to taste and learn about wines. They can be great listeners, so briefly talking them through the wine production process might be insightful enough for them. From my professional experience, wine learners don’t want technicalities, but they do want a spot of wine-making knowledge plus some guidance through the wine tasting “Kamasutra” (seeing, sniffing, swirling, sipping, spitting, swallowing, all the possible S’s).

The “Wine Enthusiast”

The smallest group is the “ wine enthusiast ” (4%). They are similar to learners because they are also eager to taste and learn. However, purchasing wine just after the tasting is far less important for them. It doesn’t mean they’re more frugal when purchasing wine on a daily basis. Statistically, their annual wine purchase is very similar to the other groups. Therefore, the winery host should make sure that enthusiasts can find the brands available in their area (online retail, specialists shop or just direct delivery from the winery).

Conclusions About Winetraveler Motivation & Preferences

According to its authors, this is one of the first studies on winery visitor motivation that uses robust statistics. So let’s rely on it for the time being. I can conclude that cellar-door wine tasting remains the core experience for all the five clusters (featuring meals for the “dining enthusiasts”).

Wine tasting hosts may do well to take that into account, because I frequently hear from my visitors that in some places the visit includes an “unexpected lowdown on wine production technicalities” while the tasting is a bit too brief and / or intimidating.

Last spring, I had a chance to brush up my wine English in a crash course held by  Andrew Ashurst , one of Spain’s greatest wine-and-English professors. So, in one of the sessions, as a result of some brainstorming, we all agreed that cellar-door wine tasting is a moment of truth. The winery is able to reach some sizable customer engagement, increase brand awareness and collect immediate and valuable feedback on the wines being sampled. Within the cellar-door visit time slot, the wine tasting plays the main role , so let’s just try and give it more time and rationally adjust it to the different wine traveler “stereotypes” described in this post. 

The research article also describes the match between different traveler motivations and the destination image. Since it lies quite beyond this post’s scope, I might write another post just about the destination image issue… I also suggest reading “ How To Spend 3 Days in Barossa Valley Australia – A Wine Lover’s Guide ”. 

Reference : Bruwer, J, Prayag, G, Disegna, M. Why wine tourists visit cellar doors: Segmenting motivation and destination image. Int J Tourism Res. 2018; 20: 355– 366.  https://doi.org/10.1002/jtr. 2187

Disclaimer : This post reflects its author’s construal of a research article. In order to fully understand its purpose, methodology and conclusions, you should access and read the original study.

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Synonyms Wine Tourism - Enotourism - Vinitourism

What is wine tourism – enotourism – vinitourism – gastrotourism.

Like the  WineTourism.com  team, I am sure that at some point you have probably asked yourself what exactly wine tourism is? The fact is that wine tourism is still a nascent phenomenon, and there is no clear consensus in the wine world what definition should actually be used. The question is made difficult by the fact that wine tourism has its own names and definitions depending on the country you find yourself in. Furthermore, there are other terms that often pop up in relation to wine tourism, but that are slightly different.

Below we will go through some of the most common terms you will come across when exploring the world of wine tourism.

What is Wine Tourism?

A quick look at Wikipedia will redirect you to enotourism (see below) and gives the following definition :

” refers to tourism whose purpose is or includes the tasting, consumption or purchase of wine, often at or near the source.”

This is certainly true in part, and it applies especially to regions still in the early stages of developing the wine tourism industry. The conventional approach to wine tourism has been that cellar door sales are the primary – if not the  only  – source of income for the winery, and wine tourism activities are simply a method for boosting sales in conjunction with the visit. This is a natural way to engage visitors, expose them to, and upsell the range of wines available at the wineries.

At  WineTourism.com  we see wine tourism as any activity that allows visitors to experience the winery, the vineyards, or the surrounding wine region. A very natural way to do this is of course by tasting the wines of the region or the individual winery. However it is important to understand that the visitors to wineries are very often casual wine visitors – for them, the winery and region are in themselves a unique and beautiful experience, and for them the experience does not necessarily have to involve drinking wine (though it certainly can!). This can be anything from hiking or biking through the wine region, a guided biotope tour of the winery’s flora and fauna, a balloon ride over the region, or simply staying the night surrounded by a gorgeous vineyard landscape.

The best activities – the ones that create memorable stories for visitors – will succeed in connecting their activities with the cultural heritage of the winery or wine region.

What is Enotourism?

Enotourism (also: oenotourism) is the name commonly used for wine tourism by the European romance languages. There are local variations depending on country:  Oenotourisme  in countries like  France  and  Croatia , and  enoturismo  in  Spain ,  Portugal  and  Italy.

The word comes from the Greek prefix  oeno-,  which simply means ”wine” in  Greek . Hence an ”oenophile” is a wine lover!

What is Vinitourism?

Vinitourism is another synonoym for wine tourism, chiefly used in  Spain  but can also appear in some  English -speaking contexts. It is less common than referring to enotourism or wine tourism.

What is Gastrotourism?

Gastrotourism often goes hand in hand with wine tourism. As any wine aficionado will know, half of the pleasure with the wine lies in the food pairing. The United Nations World Tourism Organization defines gastrotourism as

”…a type of tourism activity which is characterized by the visitor’s experience linked with food and related products and activities while travelling.”

The focus is different of course, and with them meals being the focus, gastrotourism is a bit more restrained in the type of activities involved. You can of course rough it with a gourmet picnic in the fields, with a basket full of authentic local charcuterie and delicacies. More often though, agstrotourim will be centered around dining in a restaurant or a service area with a kitchen available for food preparation. Usually gastrotourists will select cities or towns with a nexus of several well-renowned restaurants that provide the structure for longer gastrotourism trips.

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What is Wine Tourism? And What type of Wine Traveler are You?

Wine tourism is an amazing experience and if you have never been to a wine country, then you will be amazed by a winery, its number of bottles, barrels, the scents, the temperatures, and the vineyards that go on and on without sight. Wine and Winemaking has a long history, deeply connected to the story land and the people involved in its production, and who doesn’t love a story well told? Understanding wine, this secular beverage is more than a trend. Wine drinking is a common interest nowadays, as people tend to be more and more interested in the origin of food and beverages of choice. Wine is a serious business, and since 2016 there is even a United Nations body devoted to the growth and nourishing of Wine Tourism:  UNWTO-United Nations Wine Tourism Organization .

A wine traveler isn’t just a regular traveler. A wine tourist might not be a wine enthusiast, and a wine enthusiast is not just a normal wine lover. Forbes states it clearly; there are different types of Wine Tourism. Although one thing is certain, wine bonds them all. Whether you are taking part in the harvest or attending a wine tasting, you are in the position to take home incredible memories and to meet friends for life. So, wh at type of wine traveler are you?  Tell me how you drink your wine, I’ll tell you what type of Wine travel suits you best...

The Wine Geek

The name says it all. These types of travelers are wine savvy, connoisseurs, specialists, and all in between. These travelers seek wine knowledge and true wine experiences, and many know the wine game and sometimes define its rules. They usually choose their destination considering the wineries, the varieties, and the wine world, after all, everything in their trip revolves around wine. They also seek private tours with plenty of room for a deep warm conversation with the owner of the winery or the agricultural engineer. The wines of the wine tastings must be premium selection, have also to be bold, distinctive in character, and many times they are part of their bucket list. That's why in the end, and after researching the shipping conditions this traveler knows for carrying the preferred wine back home and sometimes with its own wine bags to pack the most precious findings.

Moreover, there are also a few reminders like the commented tastings with all the technical wine terminology in which a 1-day wine tour would never be enough to satisfy the wine geek inside. How about a 7-day wine tour ? Have you visited the best wineries in Douro Valley? Sure, it is worth a trip to Portugal, since the winemaking tradition goes back then to Roman times, and some of the grape varieties cultivated nowadays are still endogenous. This makes some of the Portuguese wine like none other that you have tasted before. Read more about Wine and other secrets on our previous blog post and get to know the best wine tours in Porto and the best wineries in Douro Valley on   this article. 

1-Day wine tour

Choose here the selection of the tours of half and one day more suitable for you. 

7-Day Premium Tour in Porto and Douro

A premium tour in the most famous wine region of the world. This tour was designed for the most demanding and exclusive of the clients. A 7-day journey that will never cease to amaze you every step of the way.

The Gastro-Tourist

For this type of traveler, everything revolves around food, particularly delicious food, plus wine. In fact, the perfect vacations are when wine and food pairings happen at the same time in the same place, no matter where in the world. This traveler chooses the next traveling location instructed by their gastronomic friends. Cheese, wine, and fresh bread are by tradition a quintessential part of our tables all year round, while fresh vegetables and fruit grows are another amazing essential. In addition, even the finest restaurants have their own vegetable garden from where ingredients are picked every day to be part of the daily-defined menu. Furthermore, it is possible to join a cooking workshop, mastered by a renowned chef and take home some of the most renowned Portuguese recipes, this is a great experience since the Gastro-tourist seeks the finest wine and food experiences, both the Michelin Star fine dine experience and the typical traditional flavors. This traveler packs some traditional delicacies and wine to share with family and friends while dining in their own living room back home. Check out this 3-day wine tour with a cooking workshop and private river cruise, book here .

3-Day Tour in the Douro with a Cruise in the Douro River

This is the ultimate, utmost activity for expert Wine enthusiasts. A 3-day stay in a Wine Hotel at the heart of a UNESCO World Heritage Site. A private sailboat cruise. A guided visit through some of the most famous wineries and wine estates of the iconic region.

The Casual Wine Tourist

This traveler loves to sip wherever the travel may take them to. When in need of some rest, they prefer to look for an incredible wine bar. Plus, while in Portugal, a must-go should be a visit to the Port Wine Cellars, since this would be a fantastic travel staple in their wine passport. Moreover, the casual wine tourist visits restaurants, attend wine festivals, look for comfortable places for some great food and delicious wine as part of the journey. Might or might not take a bottle home, as happiness is to be on the spot enjoying the moment.

Did you know that?

Portuguese food identity is mainly Mediterranean food. Codfish could be our national dish if we really could choose just one. This fish, which we don’t have in our sea territory, is prepared in 1001 ways plus so many more. Amazing isn't it?

Why  book now your tour? Because by booking all your  tours  with us you will have  flexibility  in the future, plus an acquired  "Clean and Safe" seal . Through these unique times, we are available to plan, reschedule, and move your trip around your needs, as always. If your new dates may no longer work with your initial travel plan, a dedicated consultant will be available to  tailor  and reschedule your time in Portugal according to your needs and preferences, and to assure you that you will have the best and most memorable experiences.

Topics:   Wine Tours Wine Experiences Wine Tourism Douro Tours

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Wine Enthusiasts

Traveler profile: wine enthusiasts | destination analysts.

Overall, 11.4 percent of traveling Americans describe themselves as being “passionate” about wine. This report profiles the opinions and trip behaviors of this unique and interesting group of travelers. For travel businesses and winery regions that market to this group, it is more important than ever to understand how they think and act in this quickly changing environment. Destination Analysts’ Passion Profile Study: Wine Enthusiasts is your go-to resource for critical insights about the America’s traveling wine lovers. We’ve recently surveyed a random sample over 45,121 adult Americans to identify travelers with an extremely high degree of interest in (a passion for) a variety of important travel activities. The focus here is on the wine enthusiast, defined as a traveler with an extremely high degree of interest (or passion for) wine.

Insights on Wine Enthusiasts Include:

About the report:.

By purchasing this study you also receive access to a powerful online dashboard tool that will give you the power to look far beyond the topline. This dashboard will allow you to dig deeper, dynamically filtering your results in many ways (e.g., demographics, travel behaviors, etc.)

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Destination Analysts’ annual tracking study, The State of the International Traveler™ tracks key destination performance metrics in 14 major feeder markets for over 60 U.S. destinations. Custom reports are available for destinations including:

California Winery Advisor

Your Independent Guide to the Wine Country

The Best Wine Magazines To Read

CWA Staff [September 2018]

The Fourteen Best Wine Magazines To Read

Why are the best wine magazines still worth a subscription? If you’re invested in wine and anything related to it, it’s only natural that you want to learn more about the drink from various perspectives and sources. The top wine magazines have access the best access to wine industry insiders, employ many of the best wine writers, and deliver beautiful images of wine country. The better wine magazines also offer dual subscriptions. You will receive access to a digital and a print version. Some of you may be thinking, "they still print magazines?" The answer is yes and they can be a real pleasure.

Receiving a monthly wine magazine in the mail can create a nice rhythm in your wine enjoyment. It offers a much more laid-back, casual experience with topics you often didn’t even know you wanted to learn more about until going through the pages. You can return to simpler times when you weren't assaulted by pop-ups and push notifications. You can bring the magazine with you to the beach, pool or wherever you like to relax and read and you don't have to worry about the battery running out.

With that said, we’ve compiled a quick list to guide you towards some of the popular choices when it comes to the best wine magazines to read. For a fan of wine, many of these will surely be to your liking!

Prefer a great wine book ? Check out our list!

1. Wine Spectator

Wine Spectator is a well-known, highly relevant wine magazine that undeniably gives you good value for your money. The editors deliver quality content month after month. Whether you want to know about an emerging wine region, a rising talent in the wine world, or get a list of the best value California wines, Wine Spectator is your best bet. The only knock on this wine magazine is the content can be more advanced than some of the more general interest magazines that cover wine and food. That can be viewed as a plus or minus depending on your level of wine knowledge.

Great Deal On Wine Spectator Magazine

2. Wine Enthusiast

Wine Enthusiast is another respected wine magazine that focuses on wine and food pairings, wine reviews, winery travel, and culture. All in all, if you’re not only enthusiastic about wine but food as well, this one is an excellent choice. This is also a great magazine for anyone who loves learning about the latest wine gadgets. The magazine has been in circulation since 1988 and is part of the larger Wine Enthusiast group of companies that includes a wine accessories catalog and an online wine store.

Click here for a special offer | Wine Enthusiast

3. Decanter Magazine

Decanter is one of the most influential wine magazines in print. It is a top pick for veterans in the field of wine as well as people involved with the industry and market itself. This magazine chiefly puts wine under the spotlight. It includes interviews with winemaking professionals, news and updates on the industry, as well as educational articles covering the different wine regions.

If you are thinking that this might be a bit much, please know that while Decanter aspires to give an enjoyable experience to the more experienced wine lover, it is written in a way that is accessible to the casual reader too. This wine magazine doesn’t assume that you’re a collector with a large wine budget, and it gladly covers wine regardless of price point. If you are considering subscribing to just one wine magazine this year, this may be your best bet.

Order Decanter Magazine Here

4. WineMaker

This wine magazine is the perfect choice if you’re considering making wine at home , or if you’re just curious about the process. It doesn’t matter if you’ve only just bought your very first winemaking kit or if you’re a veteran winemaker, the magazine covers a wide variety of useful information, tips, and tricks as well as advice that’s bound to find some use to everyone, regardless of experience.

Nice deal on WineMaker magazine here

5. Wine Advocate

Robert Parker's creation, the Wine Advocate, has helped to transform the wine industry. This started out as a pamphlet that Parker mailed out to his growing list of followers in the 1970's. Over the years, it has grown into a full-fledged magazine. The print version of Robert Parker's Wine Advocate is sent out six times per year and is packed with wine reviews from their panel of experts.

Not other wine magazine impacts wine sales like RPWA. The reviews are considered unbiased because of the long tradition of independence from the winemakers. If you are looking for a regular guide on which wines to buy, this is probably the place to start.

6. Food & Wine 

This is one of the most widely read wine magazines. The magazine offers a nice mix of articles focused on wine, travel, and cooking. The format is very accessible and the writing is simple and straightforward. It's a great place to find recipes to pair with your wine collection. They also give tips on which wines to buy and where they think you should go wine tasting. Overall, this is a very pleasant and easy to read wine magazine.

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7. Winestate

Winestate is the oldest wine magazine in Australia, and it comes with a massive amount of reviews along with recommendations to increase your wine collection.

Order Winestate here

8. Bon Apetit

This is an absolute classic. Bon Apetit has been providing readers with news, recipes and insight since 1956. The magazine is still going strong today. This is the perfect magazine for you if you enjoy entertaining. They offer beautifully photographed spreads that will give you plenty of ideas for your next party. Bon Apetit as offers restaurant reviews and some of the best recipes you can find in a monthly magazine. You will receive a digital download version along with the regular print version.

Click here to order 

More Wine Magazines To Consider

While we highly recommend the top 8 wine magazine's recommended above, there are more titles you should consider. These magazines are a little more niche, so you can focus in on a specific interest.

. Wine & Spirits

This magazine is a great choice if you want to learn about the best spirits along with wine reviews. They use a 100 point scale to rate wine and a wide array of spirits from Apéritifs to Whisky. This is a great magazine if you are stocking up a liqour cabinet or looking for a unique gift for a wine or spirit lover.

. The World of Fine Wine

This magazine is absolutely filled with recipes along with recommendations on restaurants and food. They make an effort to feature articles about health, chefs, as well as traveling. Considering its affordable price, it leaves nothing to be desired for people looking for more variety in their articles that don’t limit themselves to wine only.

. The Art of Eating

As the name suggests, this magazine likes to cover both wine and food, where to find the best of the best along with details on their production process. If you want to simply sit down and enjoy reading about great foods and wines, The Art of Eating will satisfy your needs.

.  Vineyard Magazine

If you’re in Great Britain, Vineyard Magazine is the best, and probably only monthly release that covers making your own wine at home as well as growing grapes. If the topic piques your interest, you won’t want to miss out on this one.

. Harpers Magazine

This is a wine magazine that targets a specific audience, narrowing it down to those industry insiders that want to keep up with the latest, most relevant trends on the market. They’ve undeniable been a trusted source of information for many years, giving you no reason to skip out on a subscription if you want to stay in touch with the wine industry.

Alquimie is a modern publication started by four friends. It features amazing design and photography along with solid insight on wine. If you’re looking for a more unique experience in your wine magazine compared to the others on our list, you won’t regret treating yourself with a subscription to Alquimie.

This ends our list of wine magazines. We hope you have a better idea of what some of the best wine magazines out there offer.  You might even be considering purchasing some of the twelve entries we’ve presented to you. With that said, please let us know if you think we’ve missed some good magazine choices, as we couldn’t have possibly covered everything.

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