travel agency survey

Travel Agency Survey

The job of a travel agency is to reduce the stress of planning a vacation. Find out how well your agency does in satisfying your customer’s expectations. Gather feedback on how they got to know about you and their rating on the service provided by you. Gain insights on whether they are likely to recommend you to other travelers.

Why should travel agencies conduct surveys?

These surveys provide a window into the traveler’s experience, allowing agencies to identify areas of excellence and pinpoint potential shortcomings. By understanding what travellers appreciate and where improvements are needed, travel agencies can tailor their services to meet traveler expectations. Ultimately, this feedback-driven approach not only enhances customer satisfaction but also strengthens the agency’s competitiveness in the travel industry.

Travel agency servey

How often do you book your travel with us?

How likely are you to book us again?

Stay ahead of customer expectations

Travel trends and customer expectations are constantly evolving. Surveys allow travel agencies to stay attuned to these changes by capturing feedback on emerging preferences, desired amenities, and innovative experiences. By understanding these evolving expectations, travel agencies can adapt their offerings and stay ahead of the competition.

Engage with customers during the pre- and post-travel phases

Surveys offer an opportunity to engage with customers not only during their trip but also before and after their travel experience. Pre-travel surveys can help agencies gather preferences, tailor itineraries, and ensure a seamless trip planning process. Post-travel surveys capture feedback on the overall experience, allowing agencies to address any issues, offer post-trip assistance, and maintain an ongoing relationship with customers.

Identify and address the customer pain points

Surveys provide an avenue for customers to express their concerns, highlight areas of dissatisfaction, or suggest improvements. By actively seeking feedback travel agencies can identify pain points in their services and take corrective measures. Addressing these issues promptly and effectively helps in improving overall service quality and customer satisfaction.

Build strategies to enhance Customer Retention

Surveys provide a direct avenue for customers to express their concerns, highlight areas of dissatisfaction, or suggest improvements. By actively seeking feedback, travel agencies can identify pain points in their services and take swift corrective measures. Satisfied and loyal customers not only generate repeat business but also become brand advocates, attracting new customers through positive recommendations.

Leveraging customer testimonials for business growth

Surveys serve as an effective platform to gather testimonials and reviews from satisfied customers. Positive feedback collected through surveys can be utilized as testimonials on the website, social media platforms, and marketing materials. These testimonials and reviews not only enhance the agency’s credibility but also build trust with potential customers.

Customer-centric pricing: Maximizing revenue through insights

Surveys provide insights into customers willingness to pay for various travel services and experiences. By incorporating pricing-related questions in surveys, travel agencies can gauge customer perceptions of value and adjust their pricing strategies accordingly. This data-driven approach helps agencies optimize their revenue streams, ensuring that their pricing aligns with customer expectations. By offering competitive and customer-centric pricing, travel agencies can maximize revenue while maintaining customer satisfaction.

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How to Create a Travel Agency Questionnaire

When to survey and what travel survey questions to use, surveying before the tour, short questioning during the trip, post-travel survey questions, general understanding of your customers’ needs, how to share the survey with your clients, focus on improving your services. survio will perform the result analysis for you., have a good journey, read other use cases, how to create an online survey, what is nps and how to conduct an nps survey, how to create a dining facility feedback survey, how to create patient satisfaction survey, how to create a hotel guest satisfaction survey, how to create a supplier survey, contact sales, create engaging surveys, get genuine data and make the right decisions., start surveying now.

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Free Travel Agent Forms | Templates for Travel Agencies

Oh boy, oh boy, oh boy. Do we have a present for you! A treasure trove of amazing travel agent forms! Short and sweet, we have two main types of forms:

• Customizable Forms: These are online client-facing forms you can download and customize to YOUR agency (with JotForm) .
• Grab & Go Printable Forms : These forms don't need any changing. All you need to do is print them off and viola! You're ready to go.

Don't worry! We take a deep dive into each form. Better yet? We have a fabo tutorial on how to customize JotForm templates (in under a minute . . . no joke) They will declutter your desk, save you time, and help you connect with your clients in meaningful ways.

Here's what we have in our vault:

⭐️ HAR Highlights: Fast Forward to free Travel agent Forms! ⭐️

1. Disclaimers Planning & Booking Forms for Clients

• Travel Interest Survey Form (Pre Trip)
• Travel Itinerary Template Form
• Trip Details Confirmation (Post Booking)
• Vacation In Review (Post Trip)
• Disney World Planning & Booking Cheatsheet (Agent Facing)

2. Legal Forms For Your Travel Agency

• Sample Service Fee Contract
• Travel Agency Waivers and Disclosures

3. Travel Agent Inspection Checklist Forms

Site Inspection Checklist

• Cruise Ship Inspection Form

4. Video Tutorials on Downloading & Customizing Forms

Free Travel Agent Forms: Trip Planning & Booking Forms for Clients

These planning and booking forms will help you automate the process of qualifying your client, booking their trip, and getting their feedback.

These aren’t your run of the mill, boring forms. No sirree. We created all of the trip planning & booking forms using JotForm . So instead of creating these forms from scratch, you can simply copy our free form templates over to your JotForm account and make them your own, takes about 5 seconds!

A quick word on JotForm: You may be thinking, *groan*, yet another account to start?, but it's worth it. All of JotForm's features we highlight are available on their free plan! That includes electronic signatures, encrypted data, custom PDFs, and even the ability to accept payments 1 ! Zilch. Zero. Nada.

Here's a few other reasons you’ll love these travel agent forms as much as we do:

1. They’re free and easy to copy!

Did I mention they're free? Yep. But it's worth repeating. The free plan allows 5 forms (Psst: Have more than 5 forms you want to use? You can always archive forms you aren't currently using so you don't lose any data), up to 100 monthly submissions and unlimited fields for your form.

2. We’ve built in conditional logic! This helps keep the forms organized and targeted to your clients' specific answers. What’s conditional logic?

It’s when you tell the form that IF someone selects a certain answer (ex: there will be kids on the trip), THEN the form displays a question just for them (ex: what are the ages of the kids). This keeps the form short, clean and relevant to your clients!

Here's a quick example:

3. You can customize these travel agent forms to your heart’s content! You can get it all dressed up with your very own agency logo, font, brand colors, and customized messages/questions.

4. Embed in your site. These forms can be embedded on your website so your clients can fill it out directly on your site. But they're flexible, so you can send clients a direct link in an email.

1. Travel Interest Survey:

Who it’s for: Clients (especially new clients) who might not be sure of what they want in their vacation or are looking for a quote. (Psst, it's also a really good way to save time with tire-kickers too.)

What it does: Asks questions about their interests so you can find out what their expectations are. Here’s a few of the topics it covers:

• Accommodations for Travelers: This will help you anticipate any accommodations people in their group might need, whether they want to bring their dog, travel with an infant or have physical limitations.
• Logistics: Have a grasp of how many travelers, ages, and when they’re looking to go so you can pull up possible quotes faster.

Final Thoughts: If you prefer to chat over the phone with your clients for a personal touch, this travel agent form is a great way for you to document the information from your initial contact conversation to make sure you collect all the information you need to give them a proper quote.

2. Travel Itinerary Template form

Who it’s for: If your agency is currently in DIY mode, and you're not using an itinerary building platform , this resource could be just what you need! You can download below or read all about it here: HAR's Travel Itinerary Template Form

What I love most about the travel itinerary template form is that you can either adapt it to use it for your travel business, or you can send it to your clients as a resource (with your branding) if they prefer to be in charge the scheduling the day-to-day activities, side trips, and attractions.

What it does: This travel agent form helps you go the extra mile in customer service, offering an opportunity to include a daily schedule of flights, hotel stays, tours/sites, and restaurants. You can adapt it to give your clients a detailed itinerary, or to use it as a sample itinerary for particular destinations to help entice your travelers.

Final Thoughts: This form is our exception to the rule. Why? Because it's customizable, but it's not via JotForm. Why did we throw you a curveball? Because we needed to go a different route in terms of template style. (It's essentially a fancified spreadsheet. Shh, don't tell.)

Once it's filled out with all the bells and whistles of the trip, all you need to do is download it as a PDF. Want to give it a go? Download the form, and find details on how to customize it here .

2. Trip Details Confirmation:

Who It’s For: Clients that have just booked with you

What it Does: Gives travelers the chance to confirm trip details/passenger names/passport requirements yet again (can they ever look these over too carefully?!?). The form has an area for them to sign that they’ve looked over their itinerary and everything looks okay. We’ve heard horror stories about clients spending their life savings on a honeymoon only to be turned away because they didn’t know they needed a visa. Don’t let that happen to you. This travel agent form helps address that by reiterating:

• Required Travel Documents: Goes over passport requirements and links to important websites for international travel on visas, vaccinations, and traveling with children you’re not the legal guardian of.
• Confirm Travel Insurance was Offered: Cover your rear by having clients sign to say you offered them trip insurance or to remind you if you accidentally forgot.

This one is the real biggie of the bunch and includes SUPER IMPORTANT information clients need to know before they depart.

3. Vacation in Review:

Who it’s For: Clients post-travel to help process the highs and lows of their trip and share them with you.

What it Does: The Vacation in Review form is tool for clients to process the highs and lows of their trip and share them with you. The form will help you:

• Collect Testimonials and Social Media Content: Clients can easily upload photos and thoughts you can use in for social media and other marketing (there’s a checkbox asking if it’s okay to share their thoughts publicly)
• Easy Research: Get insider information and beef up your knowledge about destinations
• Getting to Know Clients Understand the travel preferences of repeat clients

Final Thoughts: This form is a great way to gather testimonials for your website.

4. Disney World Planning & Booking CheatSheet:

More Details: Our Travel Agent's Guide to HAR's Disney World Planning & Booking Cheatsheet article provides an in depth look at how to best use this cheatsheet. It even has a short video to walk you through it!

Who it's For: Disney Agents, this one's for you! In fact, even if you just dabble in Disney, this is a great resource. Can't remember off the top of your head what Susie Miller wanted as her third Fast Pass+ alternate for her trip to Animal Kingdom on Day 3? Unless you have Rain Man level skills (if you do, let's talk), you probably can't track that level of details for your entire client list.

What it Does: I like to think of our Disney World Planning and Booking Checklist as a miniature CRM for your Disney trips—a tool where that you can log important client info, reservation deadlines, and a checklist—that walks you through the steps in planning and booking a stellar Disney Vacation. It's important to note that this is not a client-facing form. It's just for you to help track the details.

Final Thoughts: Let's face it, when it comes to Disney, there are a zillion details to remember. This tool will help you walk your clients through options and put together a quote/itinerary. Psst: Looking for some tips on booking Disney? We've got a whole series on Disney booking secrets .

Free Legal Forms for Travel Agents

Okay, so your clients are (abundantly) taken care of in the forms department. Now we're turning our attentions to critical legal forms to help your agency, including a service fee contract, an IC contract, client waivers and disclaimers.

Travel Agent Fee Contract Form Template

Who it’s For: This is for agents who charge fees (service fees or consultation fees) or for those who are exploring charging a fee.

What it Does: The contract helps you be very clear about your fee structure so your clients don't get sticker shock when they book with you! It outlines what you charge for fees and when they need to pay it.

Final Thoughts: This contract is thorough, and like other JotForm forms, you can modify the conditional logic to tailor it to the needs of your agency.

Travel Agency Disclosures and Waivers

More Details: Check out our Travel Waivers: Protect Your Travel Agency article to learn more about protecting your agency with waivers.

Who it’s For: The waivers are adaptable, so they can work for any type of travel business who is booking travel on behalf of clients.

What it Does: These travel waivers are the first line of defense. They are short disclaimers that you can include in email or contractual correspondence when you're quoting trips, or confirming trip details to make sure you're on the same page as your client.

The article linked above will walk you through what points your email waivers and disclaimers should cover. It ensures that you and your clients are on the same page when it comes to pricing (e.g. quoted price is subject to change), travel insurance, trip details, and all the goodies they need to know (like visas and passports) before they pack up and go.

Final Thoughts: While these waivers and disclaimers may not necessarily provide iron-clad protection in the court of law, they ensure that you're communicating very clearly with your client and assist you in fulfilling your duty of care as a travel agent.

Travel Agency Site Inspection Forms & Checklists

In addition to client forms, we also have a few checklists made with travel professionals in mind. Do you want your inspections to feel as breezy as you make it look on social media, these inspection checklists are for you. With the help of expert advisors HAR cooked up two different inspection forms—one for site inspections and another specifically for cruises.

They're thorough and brief (1-3 pages) to make them portable . . . because seriously, who wants to juggle a books-worth of papers when you're already juggling your phone, your purse, and tote bag full of flyers while you're on an inspection?

Here's what we've got for our final installment:

Who it’s For: Book hotels? Resorts? All-inclusive? Do you want help qualifying these properties and a tool to help you remember all your brilliant insights while you were there? This checklist is for you regardless of how much experience you have selling travel. (If you're looking for a cruise inspection, keep reading because we have one below👇🏼)

What it Does: This is a free travel agent form, written with travel agents at the front of our minds, focusing on the details you need to effectively qualify suppliers for your business. It's simple: You print out our painstakingly detailed one-page site inspection form and bring it with you on your FAM, site inspection, or on personal trip (I mean, if you absolutely must combine work and play) . Paperless? We've got you. You can also fill out this checklist on your phone/tablet during your inspection.

Final Thoughts: Our site inspection forms are customizable. We think we've covered most of the bases, but if there's anything you'd like to see added, we'd love to hear your feedback at [email protected] or in the comments down yonder.

Cruise Inspection Checklist

Who it’s For: Not all cruises are created equal. This form is a 5-point checklist—port, lodging, dining, layout, and atmosphere (vibe). The form takes a deep dive into each category to make sure you're putting your clients on the right ship!

What it Does: This form is easy peasy. All you need to do is download it, print it out and bring it along to your next ship inspection. Since it's not a form to share with your clients, there's no need to customize it (but hey, you can if you want! We're not the boss of you!). Better yet, if you're 100% paperless, you can also fill out this checklist on your phone/tablet during your inspection. Check out our video preview below of the worksheet in Steph's Friday 15 !

Final Thoughts: Seriously, check out the entire Cruise Ship Inspection article . It chats on tips on how to make the most of a cruise ship inspection and is especially good for newbies. (You won't feel like a newbie after you read the article, even if it's your first time.)

Video Tutorials on How to Customize Forms

If you made it this far, that probably means you are ready to decorate your spiffy website by customizing your forms. We used JotForm to make all the electronic forms.

New to JotForm? No worries. Here's a brief tutorial to show you how to copy our templates and to quickly customize them to you!

How to Copy HAR's JotForm Forms & Customize to Your Agency

We whipped up a quick video, but if that's not your style, here are the 5 things you need to customize on HAR's JotForm templates for your business:

• Logo: Replace with your own or remove altogether
• All text in bracket [ ]: We bracketed things that need to be customized to you (like your agency name)
• Emails: Take a look at the notification and/or autoresponder emails. You'll need to add your email/name and maybe some less template-y text.
• Thank you page: Add your logo or some thank you text specific to your agency.
• PDF download: This one is only for our Service/Consultation Fee Contract form . Be sure to add and customize contract PDF to be sent to your clients.

If you'd like to see how to change all these things, check out our video below!

Download & Customize Itinerary Template form on Google Sheets

Most of the forms in this article were created with JotForm but our Travel Itinerary Template needed a little something extra. Using Google Sheets, this video shows you how to download and customize HAR's travel itinerary template form.

We'd love to hear how you're updating these forms! Drop us a line in the comment below!

Thanks to the travel professionals, Bonnie Lee, Amy Burbank, and Dixie Cote who consulted with us and helping us make these forms even more relevant to travel agents!

Want to share, repurpose, reuse, or translate our content? Get information here about how to do that, we’re under a creative commons license.

• JotForm doesn't charge any transaction fees but you do still have to pay any fees that go along with your chosen payment processor ↩

About the Author

Steph grew up in the travel industry, helping on and off with her mom's homebased travel agency. She has worked with thousands of agents in her role as a former host agency director before leaving in 2012 to start HAR. She's insatiably curious, loves her pups Fennec and Orion, and -- in case you haven't noticed -- is pretty quirky and free-spirited.

If you’re looking for Steph, she leaves a trace where ever she goes! You can find her on Facebook, Instagram, LinkedIn (her fav) and Pinterest as 'iamstephly'. 🙂 You can also catch her on her Substack, Bumblin' Around, where she writes on things outside the world of HAR.

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How to Conduct a Travel Survey: A Guide for Agencies and Tour Operators

People who work in travel industry come across many issues every day. Essentially, they have heard it all from “The receptionist was not nice” to “The bed was too small”. The feedback they receive is most often aimed at bad things, no matter how small or rare they are. With traveler surveys, agencies and operators can actually get comprehensive experiences from travelers that range way beyond a few unsatisfactory ones. Surveys offer an insight into traveler psychology and show you how best to meet the expectations of people. How and why you and your agency should start using surveys?

Why conduct a travel survey?

Travel surveys have many benefits. Firstly, they indicate certain trends in the travel and hospitality industry and show people’s needs and wants. Thanks to surveys, agencies and operators insight into changes they need to implement and knowledge they are missing. Brans can use the knowledge to plan their future growth.

Surveys also show your clients that you care about their experiences and opinions. With surveys, you can find out what makes a destination special, what the destination is missing, how your services can be improved and how you can reach more customers.

Before writing any questions, it’s important to figure out what information you want to learn from your survey. Do you want to learn more about your target audience? Do you want to learn about a certain destination and how it reflects on the travelers? Or maybe you want to learn how your clients are satisfied with your tour operators , offers, etc? Make sure to have your goal clear and you’ll compile your survey much easier.

Handle demographics

It’s crucial to know who your base audience is, but this part can be quite boring and awkward for your clients. Luckily, if you choose a professional tool for surveys , you can allow your users to run through this part and check boxes or fill gaps quickly and efficiently. Make sure to include all important information like age, location and certain characteristics. It’s crucial to be respectful, especially when asking about gender, race, sexuality or any other sensitive question.

Organize your questions

When creating questions for your survey, keep your clients in mind and make sure to include questions they are bound to understand. All the words should be present in everyday use and questions should be straightforward. Your survey should be organized logically with a nice flow of questions. After all, your clients are doing you a favor by filling out these surveys, so the least you could do is provide them with a quality and logical survey.

Find out about their travel habits

One of the main reasons why agencies choose to give out surveys is to gain the knowledge necessary for the creation of new packages, services and offers. Therefore, make sure to ask about your clients’ travel habits: Are they DIY travelers or do they prefer tours with guides? Do they travel alone or with someone? Do they prefer short or long trips? Do they plan their trips well in advance?

Ask about satisfaction

Satisfaction questions make clients feel appreciated and give you valuable feedback. So make sure to include questions that concern their satisfaction with first impressions, staff, hygiene, communication, service value, expectations, overall satisfaction, etc. If you want to improve your services, this is the most valuable information for you.

How did they hear about you?

Here’s another important question to ask: How did they learn about your agency ? For instance, let’s say you’ve been pouring money into TV commercials, yet people on the survey said they didn’t see your commercial. This is your cue to change marketing strategies.

Ask about challenges

Travelers face a lot of challenges while on the road and it’s your job to try and make their lives easier. Ask whether your users need more help with planning activities and discovering new places. Or maybe they struggle with finding authentic experiences or catching rides while traveling. Identify their challenges and try to find solutions.

And finally, make sure to end your survey with a question such as: “Do you have anything else to share or add?” If your customers have anything they want to get off their chest, this will be a nice way to do so. All in all, you will learn much from your survey, and if you know how to use that information, it can be amazing for your agency.

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Travel tour evaluation survey questions + Sample questionnaire template

Travel Tour Evaluation Survey Template offers questions the evaluate the entire tour experience and willingness to recommend. Survey creators can edit the questionnaire sample according to the exact purpose of the survey. For example, asking the customers to provide feedback about the food arrangements during the tour can help the travel company to serve their future customers better.

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Related templates and questionnaires

Airline service evaluation survey template, travel survey template, airline flight survey template.

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South Florida Severe Weather Update 2

Affected Airports - City , State Association:

• Fort Lauderdale, FL (FLL)
• Fort Myers, FL (RSW)
• Miami, FL (MIA)
• Orlando, FL (MCO)
• Sarasota, FL (SRQ)
• Tampa, FL (TPA)
• West Palm Beach, FL (PBI)

For complete details View

Update June 13, 2024 - 1600CT

Cities Affected: MCO, TPA

Update June 13, 2024

Ticket travel dates: June 12 - 16, 2024

New travel dates: June 12 - 20, 2024

American Airlines has implemented a special exception policy to our travel partners that is now available for our mutual customers due to o perational disruptions, including delays and cancellations due to inclement weather in the area.

Our Travel Notice exception policies on American are also available when ticketed to/from/through on our Joint Business partners: This applies to both prime and codeshare flights as shown below:

Inventory Requirements

Lowest Inventory, Same Cabin

If original inventory is not available rebook lowest inventory available in the same ticketed cabin. As a reminder, customers that do not hold a Basic Economy fare should never be booked into B inventory.

Basic Economy -

• Must be booked in B inventory only. If B inventory is not available, then an alternate flight must be selected. Advance Purchase and Ticket Change restrictions are waived.

Instant Upsell -

Refer to Travel Notice Policy - Travel Agency Guidelines for rebooking guidelines and Endorsement Box requirement when the customer purchased Instant Upsell (IU) directly with American on aa.com . IU PNRs contain the following SSRs:

• OTHS AGENCY RETAINS CONTROL OF TKT FOR REISSUES
• OTHS INSTANT UPSELL ANCILLARY EMD ISSUED 001xxxxxxxxxx

Refer to Exceptions to Fare Rules .

Note: If customers are unable to rebook or reissue their ticket within the given timeline, they can cancel their reservation and use the value of the ticket toward the purchase of a new ticket; all rules and restrictions apply. Travel must commence no later than one year from the date of original issuance.

Endorsement Box Requirements

• Refer to individual Travel Notice for Event Name
• Ticket Reissue required. This is the only required verbiage and supersedes all other information.

Instant Upsell (IU) tickets must use waiver code: TNADV/IU when rebooking in the Instant Upsell Inventory IU PNRs contain the following SSRs:

Refer to Travel Notice Policy - Travel Agency Guidelines for Endorsement Box requirement when the customer purchased Instant Upsell (IU) directly with American on aa.com .

Changes to Origin/Destination - Not Allowed

• Waive Change Fee
• Ticket reissue for original ticketed fare
• 300 Mile Radius is always allowed, unless otherwise stated in the notice
• Changes to origin/destination are not permitted for the travel notice
• Any changes made to origin/destination all fare rules apply

300-Mile Radius Only - Allowed

• Within same country
• For booking inventory, view Inventory Requirements

Basic Economy Short-haul fares

book in B inventory only.If B inventory is not available, then an alternate flight must be selected.

Changes to Connection City

Changes to Co-Terminal

Changes to Co-terminal and MAC airports on AA Prime and AA*/Codeshare flights are allowed

• Co-terminal & MAC Airports are considered the same routing.  

Reissue Policy Information

American Airlines will waive change fees and travel agents may rebook and reissue tickets provided the below guidelines are met and applied:

• Ticket issued on the following ticket stock: AA 001, AY 105, BA 125, El053, IB 075, JL 131, QF 081
• Applies to AA*/ one world flights
• Travel has not commenced on the affected flight segment and the ticket has not been reissued by American Airlines
• The first departure flight is more than 2 hours away
• Affected coupons are in OK status
• Travel reissuance only in accordance to dates identified in the applicable Travel Notice Exception Advisory
• More than one change allowed without an additional collection, including penalty or change fee within the Travel Notice dates
• Original issuing agency responsible for ticket reissue
• Ticket Revalidation not permitted
• The return travel must be booked in the original class of service (inventory)
• Refer to Extend Travel Rebooking after the Travel Event
• Basic Economy must be rebooked in the appropriate Basic Economy inventory
• Please ensure the above procedures are accurately followed to prevent debit memo issuance

Rebooking - Exception to Fare Rules

Exception to Fare Rules: All fare rules apply with the exception of the following:

• Advance Purchase requirement waived
• Minimum/Maximum Stay requirement waived
• Change Fee waived
• When changes to the outbound travel occur, the unaffected return date may be changed to protect the original length of the trip. The return travel must be booked in the original class of service (inventory).

SalesLink Request

• Rebook flights in compliance with Travel Notice Exception Policy
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What is the future of travel?

All aboard! After the pandemic upended life and leisure as we know it, travel is roaring back. The industry is set to make a full recovery by the end of 2024, after losing 75 percent of its value in 2020. Much of this has been so-called “revenge travel,” or people embarking on international or bucket list trips that were delayed by the pandemic. But domestic travel is recovering quickly too and is set to represent 70 percent of travel spending by 2030.

Get to know and directly engage with senior McKinsey experts on travel and tourism

Margaux Constantin is a partner in McKinsey’s Dubai office, Matteo Pacca is a senior partner in the Paris office, and Vik Krishnan is a senior partner in the Bay Area office.

We’ve done a deep dive into the latest travel trends and how industry players can adjust accordingly in The state of travel and hospitality 2024 report. Check out the highlights below, as well as McKinsey’s insights on AI in travel, mass tourism, and much more.

Learn more about McKinsey’s Travel, Logistics, and Infrastructure Practice .

Who are today’s travelers, and what do they want?

In February and March 2024, McKinsey surveyed  5,000 people in China, Germany, the United Arab Emirates (UAE), the United Kingdom, and the United States who had taken at least one leisure trip in the past two years. Here are six highlights from the results of that survey:

• Travel is a top priority, especially for younger generations. Sixty-six percent of travelers we surveyed said they are more interested in travel now than before the COVID-19 pandemic. And millennials and Gen Zers  are traveling more and spending a higher share of their income on travel than their older counterparts.
• Younger travelers are keen to travel abroad. Gen Zers and millennials who responded to our survey are planning nearly an equal number of international and domestic trips in 2024. Older generations are planning to take twice as many domestic trips.
• Baby boomers are willing to spend if they see value. Baby boomers still account for 20 percent of overall travel spending. They are willing to spend on comforts such as nonstop flights. On the other hand, they are more willing to forego experiences to save money while traveling, unlike Gen Zers who will cut all other expense categories before they trim experiences.
• Travel is a collective story, with destinations as the backdrop. Travelers both want to hear other travelers’ stories and share their own. Ninety-two percent of younger travelers were inspired by social media in some shape or form for their last trip.
• What travelers want depends on where they’re from. Sixty-nine percent of Chinese respondents said they plan to visit a famous sight on their next trip, versus the 20 percent of European and North American travelers who said the same. Respondents living in the UAE also favor iconic destinations, as well as shopping and outdoor activities.

Learn more about McKinsey’s  Travel, Logistics, and Infrastructure Practice .

What are the top three travel industry trends today?

Travel is back, but traveler flows are shifting. McKinsey has isolated three major themes for industry stakeholders to consider as they look ahead.

• The bulk of travel spending is close to home. Seventy-five percent of travel spend is domestic. The United States is currently the world’s largest domestic travel market, but China is set to overtake it in the coming years. Stakeholders should make sure they capture the full potential of domestic travelers before turning their attention abroad.
• New markets such as India, Southeast Asia, and Eastern Europe are growing sources of outbound tourism. Indians’ travel spending is expected to grow 9 percent per year between now and 2030; annual growth projections for Southeast Asians and Eastern Europeans are both around 7 percent.
• Unexpected destinations are finding new ways to lure travelers and establish themselves alongside enduring favorites. Rwanda, for example, has capitalized on sustainable tourism by limiting gorilla trekking permits and directing revenue toward conservation.

Introducing McKinsey Explainers : Direct answers to complex questions

For a more in-depth look at these trends, check out McKinsey’s State of travel and hospitality 2024   report .

How will AI change how people travel?

In the 1950s, the introduction of the jet engine dramatically reduced travel times, changing the way people traveled forever. Now AI is upending the industry  in a similarly fundamental way. Industry players down to individual travelers are using advances in generative AI (gen AI) , machine learning , and deep learning  to reimagine what it means to plan, book, and experience travel. “It’s quite clear,” says McKinsey partner Vik Krishnan , “that gen AI significantly eases  the process of travel discovery.”

For travel companies, the task now is to rethink how they interact with customers, develop products and services, and manage operations in the age of AI. According to estimates by McKinsey Digital, companies that holistically address digital and analytics opportunities have the potential to see an earnings improvement of up to 25 percent .

McKinsey and Skift Research interviewed executives from 17 companies across five types of travel business. Here are three key findings on how travel companies can reckon with emerging technologies, drawn from the resulting report The promise of travel in the age of AI :

• Segmentation. Companies can use AI to create hyperspecific customer segments to guide how they interact with and serve customers. Segmentation can be based on a single macro characteristic (such as business versus leisure), or it can be so specific as to relate to just one customer.
• Surprise and delight. In the travel context, gen AI could take the form of digital assistants that interact with customers throughout their journeys, providing personalized trip itineraries and tailored recommendations and helping to resolve unexpected disruptions.
• Equipping workers better. AI tools can free up frontline workers’ time, allowing them to focus more on personal customer interactions. These tools can also shorten the training time for new hires and quickly upskill  the existing workforce.

AI is important, yes. But, according to Ella Alkalay Schreiber, general manager (GM) of fintech at Hopper, “The actual challenge is to understand the data, ask the right questions, read prediction versus actual, and do this in a timely manner. The actual challenge is the human thinking, the common sense .”

How is mass tourism changing travel?

More people are traveling than ever before. The most visited destinations are experiencing more concentrated flows of tourists ; 80 percent of travelers visit just 10 percent of the world’s tourist destinations. Mass tourism can encumber infrastructure, frustrate locals, and even harm the attractions that visitors came to see in the first place.

Tourism stakeholders can collectively look for better ways to handle visitor flows before they become overwhelming. Destinations should remain alert to early warning signs about high tourism concentration and work to maximize the benefits of tourism, while minimizing its negative impacts.

For one thing, destinations should understand their carrying capacity of tourists—that means the specific number of visitors a destination can accommodate before harm is caused to its physical, economic, or sociocultural environment. Shutting down tourism once the carrying capacity is reached isn’t always possible—or advisable. Rather, destinations should focus on increasing carrying capacity to enable more growth.

Next, destinations should assess their readiness to handle mass tourism and choose funding sources and mechanisms that can address its impacts. Implementing permitting systems for individual attractions can help manage capacity and mitigate harm. Proceeds from tourism can be reinvested into local communities to ensure that residents are not solely responsible for repairing the wear and tear caused by visitors.

After risks and funding sources have been identified, destinations can prepare for growing tourist volumes in the following ways:

• Build and equip a tourism-ready workforce to deliver positive tourism experiences.
• Use data (gathered from governments, businesses, social media platforms, and other sources) to manage visitor flows.
• Be deliberate about which tourist segments to attract (business travelers, sports fans, party groups, et cetera), and tailor offerings and communications accordingly.
• Distribute visitor footfall across different areas, nudging tourists to visit less-trafficked locations, and during different times, promoting off-season travel.
• Be prepared for sudden, unexpected fluctuations triggered by viral social media and cultural trends.
• Preserve cultural and natural heritage. Engage locals, especially indigenous people, to find the balance between preservation and tourism.

How can the travel sector accelerate the net-zero transition?

Global warming is getting worse, and the travel sector contributes up to 11 percent of total carbon emissions. Many consumers are aware that travel is part of the problem, but they’re reticent to give up their trips: travel activity is expected to soar by 85 percent  from 2016 to 2030. Instead, they’re increasing pressure on companies in the travel sector to achieve net zero . It’s a tall order: the range of decarbonization technologies in the market is limited, and what’s available is expensive.

But decarbonization doesn’t have to be a loss-leading proposition. Here are four steps  travel companies can take toward decarbonization that can potentially create value:

• Identify and sequence decarbonization initiatives. Awareness of decarbonization levers is one thing; implementation is quite another. One useful tool to help develop an implementation plan is the marginal abatement cost curve pathway framework, which provides a cost-benefit analysis of individual decarbonization levers and phasing plans.
• Partner to accelerate decarbonization of business travel. Many organizations will reduce their business travel, which accounts for 30 percent of all travel spend. This represents an opportunity for travel companies to partner with corporate clients on decarbonization. Travel companies can support their partners in achieving their decarbonization goals by nudging corporate users to make more sustainable choices, while making reservations and providing data to help partners track their emissions.
• Close the ‘say–do’ gap among leisure travelers. One McKinsey survey indicates that 40 percent of travelers globally say they are willing to pay at least 2 percent more for carbon-neutral flights. But Skift’s latest consumer survey reveals that only 14 percent  of travelers said they actually paid more for sustainable travel options. Travel companies can help close this gap by making sustainable options more visible during booking and using behavioral science to encourage travelers to make sustainable purchases.
• Build new sustainable travel options for the future. The travel sector can proactively pioneer sustainable new products and services. Green business building will require companies to create special initiatives, led by teams empowered to experiment without the pressure of being immediately profitable.

What’s the future of air travel?

Air travel is becoming more seasonal, as leisure travel’s increasing share of the market creates more pronounced summer peaks. Airlines have responded by shifting their schedules to operate more routes at greater frequency during peak periods. But airlines have run into turbulence when adjusting to the new reality. Meeting summer demand means buying more aircraft and hiring more crew; come winter, these resources go unutilized, which lowers productivity . But when airlines don’t run more flights in the summer, they leave a lot of money on the table.

How can airlines respond to seasonality? Here are three approaches :

• Mitigate winter weakness by employing conventional pricing and revenue management techniques, as well as creative pricing approaches (including, for example, monitoring and quickly seizing on sudden travel demand spikes, such as those created by a period of unexpectedly sunny weather).
• Adapt to seasonality by moving crew training sessions to off-peak periods, encouraging employee holiday taking during trough months, and offering workers seasonal contracts. Airlines can also explore outsourcing of crew, aircraft, maintenance, and even insurance.
• Leverage summer strengths, ensuring that commercial contracts reflect summer’s higher margins.

How is the luxury travel space evolving?

Quickly. Luxury travelers are not who you might expect: many are under the age of 60 and not necessarily from Europe or the United States. Perhaps even more surprisingly, they are not all millionaires: 35 percent of luxury-travel spending is by travelers with net worths between $100,000 and $1 million. Members of this group are known as aspirational luxury travelers, and they have their own set of preferences. They might be willing to spend big on one aspect of their trip—a special meal or a single flight upgrade—but not on every travel component. They prefer visibly branded luxury and pay close attention to loyalty program points and benefits .

The luxury-hospitality space is projected to grow faster than any other segment, at 6 percent per year  through 2025. And competition for luxury hotels is intensifying too: customers now have the option of renting luxurious villas with staff, or booking nonluxury hotels with luxury accoutrements such as rainfall showerheads and mattress toppers.

Another critical evolution is that the modern consumer, in the luxury space and elsewhere, values experiences over tangible things (exhibit).

Luxury properties may see more return from investing in a culture of excellence—powered by staff who anticipate customer needs, exceed expectations, create cherished memories, and make it all feel seamless—than in marble floors and gold-plated bath fixtures. Here are a few ways luxury properties can foster a culture of excellence :

• Leaders should assume the role of chief culture officer. GMs of luxury properties should lead by example, to help nurture a healthy and happy staff culture, and listen and respond to staff concerns.
• Hire for personalities, not resumes. “You can teach someone how to set a table,” said one GM we interviewed, “but you can’t teach a positive disposition.”
• Celebrate and reward employees. Best-in-class service is about treating customers with generosity and care. Leaders in the service sector can model this behavior by treating employees similarly.
• Create a truly distinctive customer experience . McKinsey research has shown that the top factor influencing customer loyalty in the lodging sector is “an experience worth paying more for”—not the product. Train staff to focus on tiny details as well as major needs to deliver true personalization.

What’s the latest in travel loyalty programs?

Loyalty programs are big business . They’ve evolved past being simply ways to boost sales or strengthen customer relationships; now, for many travel companies, they are profit centers in their own right. One major development was that travel companies realized they could sell loyalty points in bulk to corporate partners, who in turn offered the points to their customers as rewards. In 2019, United’s MileagePlus loyalty program sold $3.8 billion worth of miles to third parties, which accounted for 12 percent of the airline’s total revenue for that year. In 2022, American Airlines’ loyalty program brought in $3.1 billion in revenue, and Marriott’s brought in $2.7 billion.

But as this transition has happened, travel players have shifted focus away from the original purpose of these programs. Travel companies are seeing these loyalty programs primarily as revenue generators, rather than ways to improve customer experiences . As a result, loyalty program members have become increasingly disloyal. Recent loyalty surveys conducted by McKinsey revealed a steep decline in the likelihood that a customer would recommend airline, hotel, and cruise line loyalty programs to a friend. The same surveys also found that airline loyalty programs are driving fewer customer behavior changes than they used to.

So how can travel brands win customers’ loyalty back? Here are three steps to consider:

• Put experience at the core of loyalty programs. According to our 2023 McKinsey Travel Loyalty Survey , American respondents said they feel more loyal to Amazon than to the top six travel players combined, despite the absence of any traditional loyalty program. One of the reasons for Amazon’s success may be the frictionless experience it provides customers. Companies should strive to design loyalty programs around experiential benefits that make travelers feel special and seamlessly integrate customer experiences between desktop, mobile, and physical locations.
• Use data to offer personalization  to members. Travel brands have had access to customer data for a long time. But many have yet to deploy it for maximum value. Companies can use personalization to tailor both experiences and offers for loyalty members; our research has shown that 78 percent  of consumers are more likely to make a repeat purchase when offered a personalized experience.
• Rethink partnerships. Traditionally, travel companies have partnered with banks to offer cobranded credit cards. But many credit card brands now offer their own, self-branded travel rewards ecosystems. These types of partnerships may have diminishing returns in the future. When rethinking partnerships, travel brands should seek to build richer connections with customers, while boosting engagement. Uber’s partnership with Marriott, for example, gives users the option to link the brands’ loyalty programs, tapping into two large customer bases and providing more convenient travel experiences.

In a changing travel ecosystem, travel brands will need to ask themselves some hard questions if they want to earn back their customers’ loyalty.

Learn more about McKinsey’s Travel, Logistics, and Infrastructure Practice . And check out travel-related job opportunities if you’re interested in working at McKinsey.

Articles referenced include:

• “ Updating perceptions about today’s luxury traveler ,” May 29, 2024, Caroline Tufft , Margaux Constantin , Matteo Pacca , and Ryan Mann
• “ Now boarding: Faces, places, and trends shaping tourism in 2024 ,” May 29, 2024, Caroline Tufft , Margaux Constantin , Matteo Pacca , and Ryan Mann
• “ Destination readiness: Preparing for the tourist flows of tomorrow ,” May 29, 2024, Caroline Tufft , Margaux Constantin , Matteo Pacca , and Ryan Mann
• “ How the world’s best hotels deliver exceptional customer experience ,” March 18, 2024, Ryan Mann , Ellen Scully, Matthew Straus, and Jillian Tellez Holub
• “ How airlines can handle busier summers—and comparatively quiet winters ,” January 8, 2024, Jaap Bouwer, Ludwig Hausmann , Nina Lind , Christophe Verstreken, and Stavros Xanthopoulos
• “ Travel invented loyalty as we know it. Now it’s time for reinvention. ,” November 15, 2023, Lidiya Chapple, Clay Cowan, Ellen Scully, and Jillian Tellez Holub
• “ What AI means for travel—now and in the future ,” November 2, 2023, Alex Cosmas  and Vik Krishnan
• “ The promise of travel in the age of AI ,” September 27, 2023, Susann Almasi, Alex Cosmas , Sam Cowan, and Ben Ellencweig
• “ The future of tourism: Bridging the labor gap enhancing customer experience ,” August 1, 2023, Urs Binggeli, Zi Chen, Steffen Köpke, and Jackey Yu
• “ Hotels in the 2030s: Perspectives from Accor’s C-suite ,” July 27, 2023, Aurélia Bettati
• “ Tourism in the metaverse: Can travel go virtual? ,” May 4, 2023, Margaux Constantin , Giuseppe Genovese, Kashiff Munawar, and Rebecca Stone
• “ Three innovations to solve hotel staffing shortages ,” April 3, 2023, Ryan Mann , Esteban Ramirez, and Matthew Straus
• “ Accelerating the transition to net-zero travel ,” September 20, 2022, Danielle Bozarth , Olivier Cheret, Vik Krishnan , Mackenzie Murphy, and Jules Seeley
• “ The six secrets of profitable airlines ,” June 28, 2022, Jaap Bouwer, Alex Dichter , Vik Krishnan , and Steve Saxon
• “ How to ‘ACE’ hospitality recruitment ,” June 23, 2022, Margaux Constantin , Steffen Köpke, and Joost Krämer
• “ Opportunities for industry leaders as new travelers take to the skies ,” April 5, 2022, Mishal Ahmad, Frederik Franz, Tomas Nauclér, and Daniel Riefer
• “ Rebooting customer experience to bring back the magic of travel ,” September 21, 2021, Vik Krishnan , Kevin Neher, Maurice Obeid , Ellen Scully, and Jules Seeley

Want to know more about the future of travel?

Related articles.

The promise of travel in the age of AI

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In-flight drama: Where Americans sit on airline etiquette

Conflict in the air is common, with planes full of people feeling strongly about the dos and don'ts of passenger behavior. We recently asked Americans about the acceptability of 30 potentially contentious behaviors by airline passengers , and found that there is agreement on many — but not all — aspects of in-flight etiquette.

The most divisive behaviors – ones that about as many Americans say are acceptable as unacceptable for passengers to do — include making a phone call, bringing a small dog on board, unbuckling their seatbelt when the seatbelt light isn't on, and leaving their overhead light on when the cabin lights are switched off.

There's widespread agreement against lots of plane behavior. At least 80% of Americans agree that it's unacceptable for commercial airline passengers to do each of the following: to let their children play in the aisle, to get drunk, to leave their seat during turbulence, and to watch a movie or show without headphones. Other common pet peeves include other passengers leaving behind trash in the seatback pocket, using both armrests, eating strong-smelling food, and exiting the plane before the people in the row in front of them.

Meanwhile, majorities of Americans are OK with many other airplane actions by passengers: using a laptop on the tray table, waking up a seatmate to use the bathroom, and pushing the flight-attendant call button to request refreshments. At least half say each of the following is acceptable for passengers to do: closing the window during takeoff or landing, reclining their seat, putting small items in the overhead compartment on a full flight, and asking to switch seats with another passenger.

Opinions on some plane behavior vary by how often someone flies. People who say they fly commercially at least once a year are more likely than people who never fly to say it is unacceptable to make a phone call while in the air (56% vs. 30%) and to put small items in the overhead compartment on a full flight (43% vs. 19%). On the other hand, frequent fliers are more likely than people who never fly to say it's acceptable to not pay attention during the safety demonstration (32% vs. 16%).

Unpacking guest behavior: What do Americans think is acceptable at hotels?

• The unwritten rules of eating out: What Americans think about restaurant etiquette

Minding their manners: Do Americans follow traditional dining etiquette?

• What not to do on an airplane
• Airport security: Despite the inconvenience, most Americans say it's effective

— Carl Bialik contributed to this article

See the results for this YouGov poll

Methodology: This poll was conducted online on May 23 - 26, 2024 among 1,152 U.S. adult citizens. Respondents were selected from YouGov’s opt-in panel using sample matching. A random sample (stratified by gender, age, race, education, geographic region, and voter registration) was selected from the 2019 American Community Survey. The sample was weighted according to gender, age, race, education, 2020 election turnout and presidential vote, baseline party identification, and current voter registration status. Demographic weighting targets come from the 2019 American Community Survey. Baseline party identification is the respondent’s most recent answer given prior to November 1, 2022, and is weighted to the estimated distribution at that time (33% Democratic, 31% Republican). The margin of error for the overall sample is approximately 4%. Some items included in the survey are not presented in this article.

Image: Getty (Peter Cade)

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Travel and Tourism

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National Survey of Fishing, Hunting, and Wildlife-Associated Recreation (FHWAR)

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The National Survey of Fishing, Hunting, and Wildlife-Associated Recreation is typically conducted every five years and reports results from interviews with U.S. residents about their fishing, hunting, wildlife watching, and other recreation activities. The survey provides participation, expenditure, and activity-day estimates of American outdoor recreation.

Conducted since 1955, the surveys provide information on recent and long-term trends in participation. The wealth of information presented in each survey allows stakeholders, researchers, and agency partners to put current participation in perspective through data on recruitment and retention. Every survey contains an updated snapshot of fishing, hunting, wildlife watching, and other recreational data and includes information that fulfills the needs of both those who want high-level numbers and engaging graphics and those who need to take deeper dives into the data. The surveys also provide information on participants’ gender, age, and other demographics.

2022 Survey Results

The most recently conducted survey publication is the 2022 National Survey of Fishing, Hunting, & Wildlife-Associated Recreation . This survey features data on 2022 participation in fishing, hunting, and wildlife-watching. The survey also provides data on shooters, archers, and boaters. The 2022 estimates should not be directly compared with results from past surveys because of changes in methodology to improve accuracy.

Survey infographics for hunting, angling, wildlife watching, target shooting, and motorized boats are available at partnerwithapayer.org/2022-national-survey/ . 

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Canada Day 2024 Holiday Shopping in Canada Survey | National Consumer Research

Industry Research | National

Caddle, in partnership with Retail Council of Canada (RCC), surveyed 9,367 Canadians from coast to coast to better understand consumers’ shopping intentions around the Canada Day holiday.

• The percentage of people intending to celebrate Canada Day in 2024 is unchanged from 2023 at 56%.
• Gathering with friends and family over a meal will be the most popular activity.
• 83.7 % of people who plan to celebrate Canada plan to spend the same or more compared to 2023.
• 40.5% are likely spend over $50 on Canada Day purchases , 23.1% of this group plan to spend between $51-$100.
• 32% of purchases are planned to be made very close (a week or less) or on the day to the day.
• 43% (vs 38% in 2023) will make a dedicated shopping trip to buy things for Canada Day.
• Celebrations around food will be key this year.
• 78.7% of Canada Day purchases will be made in person at a physical store.

VIEW THE FULL REPORT

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25+ Essential Business Travel Statistics [2023]: How Much Do Companies Spend On Business Travel

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Research Summary. Whether you’re flying out of town for that important business meeting or simply attending an annual workshop, business travel is an important part of any big company’s protocol. When it comes to business travel, our extensive research shows that:

Business travel in the U.S. from domestic and international travelers amounts to around $387 billion in annual revenue .

While business trips currently account for roughly 12% of total U.S. air travel , they make up to 75% of airlines’ profits .

At least 35% of U.S. businesses engage in business travel.

From 2019-2020, the number of business trips taken in the U.S. dropped from 464 million to 185 million .

The average business trip costs Americans $949 in travel fees .

General Business Travel Statistics

Knowing that business travel accounts for up to 75% of air travel revenue, it’s not hard to see why it’s encouraged. In fact, business travel is so lucrative that it even affects the U.S. GDP. Here are the facts:

In 2016 alone, business travel contributed $547 billion to the United States’ total GDP.

That’s around 3% of the total GDP, a number which stayed rather stable until 2020 when the COVID-19 pandemic negatively affected business travel. In reality, these high numbers might never return, as experts predict 36% less business travel post-COVID.

In 2022 business travel accounted for 12% of U.S. air travelers.

In 2022 there were over 460 million business travelers, which is a noticeable increase from 2020’s drop to 185 million. However, both years have had a relatively even share of business travelers (around 12-13%).

Business travel can account for up to 75% of an airline company’s revenue.

This trend can mostly be attributed to the booking of first-class tickets. Instead of saving money on business trips, more and more corporations are looking to provide their travelers with maximum comfort and convenience. While doing so makes the company look better, these decisions are mostly made due to competition.

Business travelers account for as much as 40% of hotel guests.

63% of these travelers are male, and 50% are between 35-54. Further, 56% of these individuals are employed in a professional or managerial position that earns them at least $127,000 per year.

Business Trip Statistics

Now that we know how profitable and common business trips are in the U.S., what does the average business trip look like? Well, according to our extensive research:

The average length of a domestic business trip in the U.S. is three days.

The average length for an international trip is 5-6 days. Overall, these numbers seem to slowly decline over time, with the old average (2016) for international business trips being just over six days.

Roughly 26% of business trips are only one day long.

This is another contributing factor for companies’ high cost of business trips, as same-day flights can wrack up costs. However, this does save the company money elsewhere (lodging, food, etc.).

38% of U.S. business travel is for meetings and events.

ME&I travel ( meetings , events, and incentive travel) amounts to $139.3 billion of all business travel spending, nearly 42% of total business travel spending.

Roughly 1.3 million business trips are taken in the U.S. every day.

A number that took a hit from the 90% reduction in travelers in 2020. While these numbers may not recover to pre-COVID numbers, 2021 has increased.

Business Travel Spending Statistics

As shown, a good percentage of businesses invest in business travel despite the cost. However, you might be surprised to learn just how much business travel costs companies and employees. According to our extensive research:

The average three-day domestic trip costs between $990-$1,293.

While the average international trip costs an average of $2,600 or more. For this reason, business trips need to be especially valuable for the company or employee taking them.

The average company spends 17-27% of its total travel budget on airfare.

You might be surprised to learn that airfare isn’t the most expensive part of business travel. Overall, the average domestic flight is $470, give or take how far away the destination is.

Over 20% of a typical business travel budget goes to food expenses.

That’s even more than flights and can amount to hundreds of dollars in expenses. One of the best ways to avoid this hefty cost is to utilize free hotel breakfasts. After all, never buying breakfast is a great way to cut food expenses.

The most expensive aspect of a business trip is lodging, making up around 34% of total costs.

Hotels make a lot of money from business travelers and the companies who sponsor their trips. This is especially true given the fact that up to 40% of hotel guests are business travelers.

Companies spend roughly $799 per person per day during a business trip.

Business Traveler Statistics

Because only 35% of companies actively partake in business travel, and it can be rather expensive, the demographics of travelers can be rather skewed. According to our research:

At least 50% of business travelers are between 35-54.

Undoubtedly, this abundance of higher ages relates to an employee’s position within the company. Older workers are more likely to have high-level positions . This can also be shown by the fact that 56% of business travelers hold professional or managerial positions that earn at least $127,000 per year.

The average business traveler takes roughly 6.8 trips per year.

And this number is even higher for millennials , who take an average of 7.4 trips per year. In that way, younger generations take more business trips on average (per person) than their older counterparts.

47% of female travelers are traveling on business.

While female business travelers are slightly less common than male travelers, women (on average) tend to enjoy their trips more than their male counterparts. Overall, 45% of women have positive experiences while traveling on business compared to 39% of men.

As of 2021, only 12% of corporate travel representatives feel as though their employees are unwilling to travel.

And with new CDC travel guidelines in 2021, 61% of employees now feel somewhat more comfortable traveling for business.

It takes an average of 38 minutes to complete and correct one expense report.

While it only takes 20 minutes (on average) to complete the expense report , at least 19% of expense reports have errors. Plus, with an average of 1.5 travel expense reports filed per month, that means employees can spend up to an hour filing them each month.

Business Travel Company Policy Statistics

Due to the potentially expensive nature of business travel, it’s no surprise that companies create business travel policies. Here are some stats related to business travel policies:

72% of corporate travel managers haven’t achieved their desired travel policy compliance level.

For the most part, this lack of compliance is due to shortfalls in the traveler ’s experience, fairness and transparency, and not meeting budget requirements.

Only 50% of business travelers follow their company’s travel policy.

In fact, 60% of business travelers don’t even understand their company’s travel policy, making it especially difficult to follow.

81% of business travel is done via personal vehicle.

By contrast, only 16% of business travel is air travel . That means most business travelers travel to their destination by car.

90.6% of corporate travel managers agree that business travel is vital for company growth.

And this sentiment comes from a genuine place, as on average, businesses earn a $2.90 increase in profit for every dollar spent on corporate travel. That equates to an average $9.50 increase in revenue.

Business Travel Trends and Projections

The 2020 height of the COVID-19 pandemic took a major toll on business travel. While business travel has started to recover in 2021, the number of travelers is still around half of what it was pre-COVID. After extensive research, here are the facts about business travel trends:

From 2019-2020, the number of business travelers in the U.S. dropped from 464 million to only 185 million.

From 2010 to 2019, business travelers remained steady between 440 million and 465 million. However, this number dropped drastically in 2020 and then increased to 229 million in 2021.

From 2010-2019, the number of business travelers grew by 4%.

However, the COVID-19 pandemic saw the number of business travelers decrease by 60%, which aligns with other travel declines caused in 2020.

The business travel industry is expected to experience a CAGR of 13.2% between 2021 to 2028.

Luckily, trends seem to show that business travel will start to recover from the COVID-19 pandemic over the next couple of years. Estimates predict that the value of the industry will increase from $695.9 billion in 2020 to $2.1 billion by 2028.

Business Travel FAQ

How many people travel for business annually?

Over 460 million people travel for business annually in the U.S. This is a massive 150% increase from 2020 when there were only 185 million, and similar to 2019’s numbers.

For instance, from 2019-2020, the number of business travelers dropped by 60%. This is mostly due to COVID-19, which affected the travel industry with restrictions and regulations through 2021.

What types of businesses travel the most?

The types of businesses that travel the most are as follows:

Sales Representative

Retail Buyer

Event Planner

Traveling Nurse

International Aid Worker

Civil Servant

Travel Writer

Travel Agent

Flight Attendant

These jobs are all related to or require business travel in one way or another. However, it’s also worth noting that 56% of business travelers hold professional or managerial positions that earn at least $127,000 per year.

How big is the business travel market?

The business travel market is worth an estimated $933 billion as of 2022. From 2020 to 2021, the market rebounded by 14%, from where it had previously dropped to $695 billion. Overall, the business travel market is expected to experience a CAGR of 13.2% between 2021 to 2028.

What percent of travel is business travel?

Approximately 12% of U.S. travel is business travel as of 2022. That number is slightly down from 13.6% in 2021, but half of what it was pre-COVID. For instance, in 2019, business travelers made up at least 25% of all travelers.

How much do companies spend on business travel?

Companies spend over $111.7 billion each year in the U.S. on business travel. Per company, travel costs typically equate to roughly 10% of that company’s annual revenue.

Business travel is an important investment for industries and companies all over the United States. That’s why, despite it costing them between $990-$1,293 per trip, they still choose to send employees on them. In fact, pre-COVID, at least 25% of U.S. travelers were business travelers.

These travelers tend to fall under certain demographics, with at least 50% of business travelers between the ages of 35-54 and 56% of business travelers holding professional or managerial positions that earn at least $127,000 per year.

However, COVID-19 took a heavy toll on the industry. The number of domestic business travelers dropped from 464 million to 185 million (25% to 13%). This job has affected airliners, hotels, the food industry , and more. Luckily, the business travel industry has a CAGR of 13.2% between 2021 and 2028, which indicates at least somewhat of a rebound.

Global Business Travel. “Business Travel Responsible for $547 Billion in U.S. GDP in 2016, Creates Over 7.4 Million Jobs.” Accessed on December 8th, 2021.

Statista. “Number of domestic business and leisure trips in the United States from 2008 to 2019, with a forecast until 2024.” Accessed on December 8th, 2021.

Investopedia. “How Much Airline Revenue Comes From Business Travelers?” Accessed on December 8th, 2021.

AHLA. “Lodging Industry Trends 2015.” Accessed on December 8th, 2021.

Travel Leaders Corporate. “09 Nov Travel Leaders Corporate Releases Q3 Business Travel Trends Data.” Accessed on December 8th, 2021.

U.S. Travel Association. “U.S. Travel Answer Sheet.” Accessed on December 8th, 2021.

Bureau of Transportation. “U.S. Business Travel.” Accessed on December 8th, 2021.

GBTA. “U.S. Business Travel – By The Numbers.” Accessed on December 8th, 2021.

TravelBank. “How Much Should a Business Trip Cost?” Accessed on December 8th, 2021.

JTB. “Important Business Travel Statistics.” Accessed on December 8th, 2021.

Trondent Development Corp. “Business Travel by the Numbers.” Accessed on December 9th, 2021.

GTI Travel. “What do Female Business Travelers do Differently from their Male Counterparts.” Accessed on December 9th, 2021.

Hotel Management. “GBTA poll finds positive momentum for business travel.” Accessed on December 9th, 2021.

SAP Concur. “Save time and money on expense report processing.” Accessed on December 9th, 2021.

TravelPerk. “5 reasons why traveler satisfaction is the key to a successful travel program.” Accessed on December 9th, 2021.

Cision. “Business Travel Market Size to Reach USD 2,001.1 Billion by 2028 at CAGR 13.2% – Valuates Reports.” Accessed on December 9th, 2021.

Certify. “Understanding the average cost of business travel.” Accessed on December 9th, 2021.

Travel jobs statistics

Zippia ’s research team connects data from disparate sources to break down statistics at the job and industry levels. Below you can dig deeper into the data regarding employees who work in travel or browse through Transportation jobs .

Overview | Jobs Salary

Browse Transportation Jobs

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Jack Flynn is a writer for Zippia. In his professional career he’s written over 100 research papers, articles and blog posts. Some of his most popular published works include his writing about economic terms and research into job classifications. Jack received his BS from Hampshire College.

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Survey: 45% of parents take on debt for Disney vacations but the regrets are few

Concessions were the biggest driver of excessive spending, with 65% of respondents citing the high cost of food and beverages as being particularly onerous. but there's a way around that cost..

A new survey shows that almost half of parents are going into debt during a Disney vacation.

Conducted by LendingTree , the survey published this week found that 24% of all Disney-goers have accrued debt during their trips, along with 45% of parents with children under the age of 18. The average amount of debt for those parents was $1,983, LendingTree said.

Concessions were the biggest driver of excessive spending, with 65% of respondents citing the high cost of food and beverages. Additionally, 48% of respondents said that they had not budgeted enough for transportation, and 47% cited accommodations.

Disney World: What happens when a park closes? We stayed to find out.

LendingTree found that a stay at a Disney World resort hotel for two adults and two children could range as high as $1,079 a night – the biggest cause of debt.

Learn more: Best personal loans

Some parents willingly take on debt for Disney

Notably, 75% of respondents said that their Disney trip did or would take six months or less to pay off. Even so, 59% of parents expressed no regrets over dropping a hefty chunk of change on a Disney vacation. And a whopping 90 percent said that they were satisfied with their trips overall because they were a treat rather than an obligation.

“For so many parents, taking their kids to Disney is a rite of passage, something they remember fondly from their youth and want to experience with their kids,” LendingTree chief credit analyst Matt Schulz said in a statement. “Because of those feelings, they’re often willing to take on debt to get there.”

Among those parents who have taken on debt to travel to a Disney theme park, 83% did so in the past five years. The number of total respondents who went into debt during a Disney trip also increased 33% from LendingTree’s 2022 survey.  

LendingTree spoke with 2,001 people ranging in age from 18 to 78 for the survey.

Tips to save money on a Disney trip

Citing the high cost of food, Schulz advised parents of a way to save some money on a Disney vacation.

“One of the best ways to cut costs is to bring your own food and nonalcoholic drinks to the park,” he said in a statement. “There are limits as to what you can bring, but packing snacks and refillable water bottles, for example, can make a real difference in the overall cost of your Disney experience.”

LendingTree also recommends that parents keep an eye out for discounts, like for members of the military or for in-state residents. Discounts also pop up for members of hotel chains and online rewards for off-site chain restaurants could also help save.

Max Hauptman is a Trending Reporter for USA TODAY. He can be reached at [email protected]