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We started issuing a next generation U.S. passport book in 2021. The book has new features, such as a polycarbonate data page, laser engraving, and updated artwork.

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Our Dream Farm with Matt Baker: Filming locations, contestants and farming tenancies explained

A real-life farming show set on a spectacular Northumberland estate – here’s all you need to know...

Matt, the famously affable anchorman, currently fronts two prime-time TV shows: the all new Our Dream Farm on Saturday nights and Countryfile on Sundays. “I remember when Countryfile was moved to an evening slot in 2009,” he says. “People doubted it would work. But when you look at the makeup of the UK, there is so much countryside. Why wouldn't we have more of a rural perspective on life than an urban one?” He has a point. Today, the show regularly rakes in five million viewers.

Not that it’s a competition, of course. When the premise of Our Dream Farm was announced (the show follows the process of finding a new tenant for a Northumbrian farm), some in the industry criticised Matt for turning the serious issue of tenant farming into a talent contest. “The rhetoric was; ‘first it was Strictly, then Bake Off - and now they’re doing it with farming,” he says. “But this is not some kind of X-Factor-style contest about who can hit a fence post in the quickest. It’s a real-life job interview for a proper tenant farm.”

Indeed, the presenter’s passion is far from performative. Matt grew up on a Durham hill farm and recently returned to help safeguard its future, when his mum broke her leg after being trampled on by a flock of sheep. Farming, he makes it clear, isn’t for the faint hearted. His popular Channel 4 show, Our Farm in the Dales, documents the experience, and has made stars of his parents, Janice and Mike, as well as his wife Nicola and teenage children, Luke and Molly. The show is made by Matt’s own production company, Big Circus, which he set up after leaving The One Show in 2020. “I’m channelling my years of presenting into making programmes I’m really passionate about. I’m really loving what I’m doing now,” he says. (continues below...)

Meet the Our Dream Farm contestants

Jamie & Mari

Farm business consultant Jamie, 34, and student veterinary nurse Mari, also 34, met online a few years ago and bonded over their love of animals. Jamie comes from a family of farm workers and sheep herders, but hopes to be the first of his family to run his own farm. Mari is originally from Brazil, and grew up on a large cattle ranch run by her grandfather.

The youngest applicant, aged just 23, what Joseph lacks in age, he makes up for in enthusiasm and in-depth knowledge of the area. Born and raised in Northumberland, he is a fourth generation farmer on the Wallington Estate: his family-run farm is right next door to this one.

Emily & Angus

So eager are Emily and Angus (both 30) for a farm, that they sold their house to live in a caravan while they waited for an appropriate tenancy to come up. Emily works in the beef and lamb industry, so is knowledgeable about the farming business world. Angus, meanwhile, has a more practical background, having worked in a variety of hands-on farm roles.

Caroline & Stuart

Caroline, 36, is a trained shepherdess and skilled sheep dog trainer while Stuart, 35, works in woodland management on the Scottish border. Both are highly entrepreneurial, and have run several of their own successful businesses over the years. They have a young daughter and hope to be able to raise a family on the farm and expand their individual businesses as one.

Heather & Cain

Wildlife lovers and entrepreneurs, Heather and Cain, both 34, co-run Wild Intrigue - a Community Interest Company (CIC) that aims to highlight the abundance of nature in Northern England. Their livestock experience may be limited compared to the other applicants, but the pair are experts in nurturing wild species and environments, and are game for the challenge of becoming low-yield farmers.

Born and raised on the Scottish borders, vet assistant Suzanne, 42, is applying to run the farm as a solo occupant. Still, she comes with a menagerie of Kune Kune pigs and Shetland ponies - and has plans to expand her livestock collection if successful. When she's not tending to her animals, she enjoys horse carriage riding - something she hopes to expand into a business.

Though appearing solo, Adam, 31, is applying on behalf of his family: his wife Jenny and two young sons stayed at home. Alongside his job as a livestock auctioneer, Adam also runs a herd of Hereford cattle and flock of sheep, which he grazes on rented land nearby. He and Jenny hope to raise their boys here - to be the next generation of Northumberland

Not bad for someone who “never really meant to end up on TV”. As a child, Matt was a British gymnastics champion with his sights set on the Olympics. But life had other plans and he ended up doing a drama degree, landing his first presenting role – on Blue Peter – aged 21 (naturally, his audition tape involved him riding a unicycle). “I imagined I’d be away from the farm for six months when I started off,” says Matt, who told an estate agent he needed to “live near trees” and somehow ended up with a flat on the bustling Chiswick High Road. On weekends, he would drive out to the Chiltern hills, where he and Nicola eventually settled.

In 2009, Matt landed his dream job on Countryfile . Strictly Come Dancing followed in 2010 (he and partner Aliona Vilani came a respectable second), then The One Show in 2011. Though always upbeat on screen, Matt’s behind-the-scenes routine was punishing. “I would dash away from The One Show green sofa on Thursday evening and travel during the night to arrive at our Countryfile location ready for first light… My Countryfile films would be made in one day at the end of what was already a very busy week of live broadcasts,” he recalls. “Most people see the finished programme on their screens and think it’s a relaxing experience to shoot, but so much goes on to make each film happen.”

Does he have more time on the sofa at home these days? Not on your nelly. Days begin at 5.30am and he’ll usually work until 9pm. “I'm an early bird. It comes from growing up on a farm: as soon as the sun’s out it’s time to get cracking,” Matt says. For someone so active, being struck down with a herniated disc (while performing in a circus-themed panto) was far from ideal. “I was walking on tightropes, riding unicycles and juggling. The performances got more and more difficult,” recalls Matt, who spent Christmas in bed and still can’t bend forward or – much to his despair – do back flips.

“I don't waste time, I really don't. Even my relaxation is productive: I like to paint or be out with the dogs,” he says. “My mum says that a change is as good as a rest and that is true for me. Doing something different – from painting to playing piano or guitar - allows my mind to have a break. I’m dyslexic, so I didn't read as a child. I did lots of practical things instead. It’s a world away from Nicola, who is an author.”

Nicola, a former physiotherapist, released her first childrens’ book – Finding Hope: A Whistledown Farm Adventure - in February and Matt takes huge pleasure in singing its – and her – praises. The story of a young girl on her aunt’s farm, he points out that it is loosely autobiographical: Nicola had no farming experience before meeting Matt. The pair, who married in 2004 after meeting in a nightclub (Matt was performing as part of a 70’s disco dance troupe) – are celebrating their 20th anniversary this year, though he says it feels as though they’ve “only just met”. The secret to a happy marriage? “Treat life like an adventure. As well as being in love, we’re best friends. We met long before any of this telly lark and we love spending time with each other,” says Matt.

Today, the family divides their time between Durham and The Chilterns. Wherever they are, you can be sure they’ll be outdoors - raising lambs, feeding chickens and generally living the good life. “We swap produce with the neighbours. At the weekend, we’ll roast a leg of lamb that we've reared ourselves. There’s nothing better. We have a very strong connection with what we're eating. If we haven't reared or grown it ourselves, our neighbours will have.”

Indeed, Matt is passionate about backing British produce: “It's sad, really. When my parents were younger, supermarkets weren't really a thing, so there was a greater connection to where their food comes from. Everything was local and people lived in tune with the seasons. Today, people say they want to eat sustainably - which in my eyes that means locally and seasonally - yet we’re flying and shipping food in because we’ve got it into our heads that food should be available all year round - and we're disappointed if you can't have strawberries in the middle of winter. It's bizarre.”

Could all this make for a fabulous Baker-style documentary? Maybe one day. For now, Matt has his hands full with another series of Our Dream Farm (the team are currently seeking applicants for the tenancy of another National Trust farm - Llyndy Isaf in Snowdonia). He’ll also be commentating on the gymnastics at this year’s Olympics - and he’s working on several more top secret projects. In the meantime, there are ewes to lamb, eggs to collect and - if there’s time - tightrope walking to perfect.

When is Our Dream Farm on?

The first episode airs on 6th April at 8pm on Channel 4, with the series running every Saturday night for eight weeks. Episodes will also be available to watch on All4.

What’s Our Dream Farm all about?

The series reveals the real-life process of finding a new tenant for a National Trust farm in Northumberland . Seven applicants will spend three weeks living on a 340 acre farm on the spectacular Wallington Estate, undertaking proper farming challenges, revealing what it takes to be the custodian of a historic working estate.

The stakes are high, with the winner receiving the highly-coveted ten-year tenancy of the farm, plus a traditional four-bedroom farmhouse . Still, this is no gimmicky gameshow. Hundreds of applicants were whittled down by the National Trust team, with the final seven being asked to submit detailed business plans, setting out their vision for the farm’s future.

Where is Our Dream Farm filmed?

The series is filmed at a beautiful 340-acre farm on the Wallington Estate near Morpeth in Northumberland. Owned by the National Trust , it’s part of a much larger 13,500 acre estate (one of the largest in the National Trust’s care) incorporating a historic house, walled garden, rolling hills, woodlands – and a grand total of 15 farms.

Who presents Our Dream Farm ?

Matt Baker will present the show, which he calls a “passion project”. Joining him will be the Wallington Estate’s General Manager, Sally Richards, as well as the National Trust Land and Estates Director, Giles Hunt. Together, Sally and Giles will decide which applicants will be sent home each week - ultimately determining who will win the tenancy.

“ Our Dream Farm provides us with an exciting opportunity to raise awareness of tenant farming and the role it plays in managing the countryside and addressing the nature crisis,” says Sally. “What I really wanted from the applicants was passion for this farm and enthusiasm for being part of the local community, which is so important to us here.”

“The series brings farming, specifically, tenant farming, to life for a wide audience, and gives the public an up-close look at the letting of a farm on one of our historic estates,” adds Giles.

“There’s a common perception of what a farmer is, but few people really know what a tenant farmer is. They face very different challenges, and we wanted to showcase that part of the industry - and that part of the countryside - which isn’t so well understood. Much of what you see in the series is a real reflection of how we let our farms.”

Can you visit the farm?

While the farm is private, public footpaths meander through parts of it. Indeed, the wider 13,500-acre estate boasts many scenic walking routes, such as the Wallington Farm walk – a gently undulating circular route that takes you through woodland, grassy fields and across two of Wallington's estate farms - Broom House and Prior Hall.

Many other parts of the Wallington Estate welcome the public – from the historic house at its heart, to the walled garden, lawns, lakes and parkland that surround it. This month, visitors are invited to enjoy spring lamb trails, Nordic walking workshops and beaver enclosure safaris.

How do National Trust Farms work?

Alongside caring for hundreds of historic homes, the National Trust is the nation’s largest farm owner – presiding over more than 250,000 hectares of farmland, with over 1,300 tenant farmers. The charity lets farms on its land to tenants throughout the year, although opportunities don't come up often.

Having said that, the charity is currently seeking a tenant for Fferm Llyndy Isaf, a 248-hectare hill farm in Gwynedd, Wales. The winning tenant will develop a sustainable business with a focus on nature, healthy soils, and regenerative farming. Learn more here .

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Explore > Type of vacation > Family > How the next generation will travel

How the next generation will travel

But in our family, stuff comes secondary to seeing. And doing. And experiencing. My husband and I want our kids to get out there and see the world. We want them to laugh and  have fun, but also learn about a new culture, and to meet new people. It’s these experiences that will help them grow into citizens of the world – to have minds that are open to cultural differences, that have empathy for others and an understanding of their place in the world.

This is our approach to every experience with our kids, whether it’s in our home town, the other side of the country or the other side of the world.

Next year we’re taking the kids on their first trip to Europe, and we want them to soak it all up – the history, the food, that crazy beautiful light Italy seems to have all to itself. But we also want them to see beyond the tourist sights. To experience difference and embrace it, not turn away from it. And it turns out we’re not alone.

Expedia’s latest study,  Generations on the Move , is a multi-generational look at the way consumer behavior and travel preferences of Americans 18-65 are changing. With the assistance of The Center for Generational Kinetics, we’ve been able to dig deep into the way in which people of all ages are shifting from a society of stuff, to a society of experiences – and in particular, travel experiences. It turns out 74% of Americans say they typically prefer to spend extra money on experiences over products.

My kids are at the younger end of Generation Z (1996 and younger) – pre-tweens, tweens and teenagers – and already I see in them so much of what the new generation of independent travelers are becoming. On a recent trip to New York, I took my eldest two kids along for the ride. Their eyes were wide open the entire time – from the Top of the Rock and a Broadway Show to their first pedicab ride through Times Square – they soaked up every minute, the sounds, the smells, the people.

Of course they wanted to post everything on social media, so their friends and siblings back home could share in the magic too! And that’s one of the biggest shifts we’re seeing these days. The new generations are digital natives, they live and breathe social media. The survey revealed 36% of Gen Z say they’ve chosen a travel destination because they saw it on social media, and 27% of Millennials use social media to run potential tips past their network before booking.

My kids are comfortable hopping online to read a review, or using the Expedia app to find a hotel close to the sites they want to visit. They know they can plan their trip from a to b, down to the location of the Sprinkles Cupcake ATM they want to visit, all in the palm of their hand, from their phone or laptop. So the convenience factor is high. A whopping 80% of Americans say it’s helpful to be able to book all travel and accommodation (such as flights, rental cars, vacation rentals, or hotels) on one website. Even more staggering is that 87% of Gen Z say booking in one place is helpful.

The report also revealed kids are clever – they’re sticking around for family holidays because the folks are footing the bill. The study found that 58% of Gen Z respondents’ parents paid for trip expenses when they traveled together over the past year. The phenomenon of parental sponsorship isn’t applicable only to Gen Z, with 24% of Millennials also stating parents pay for their travel costs when they go away together. To be honest, I don’t mind, because every minute with them is priceless.

And then there’s the experiences money can’t buy. Every trip we take we try to do some voluntourism, to give back to the community that has welcomed us. The kids have loved these experiences as much as the sightseeing and that makes me proud, because I want the next generation to see travel as the chance to not only see the world, but to understand its people, and the cultures that make it so diverse. In a time where technology is changing the way generations travel so dramatically, it’s never been more important that we encourage travel that brings us all closer together.

How do you want your kids to see the world?

Check out the full study, “Generations on the Move” HERE and an infographic on the youngest generations HERE .

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151M next-gen travelers will reignite the travel industry

Discover the key insights that will help reimagine the future of travel.

The desire to travel is stronger than ever. In the last several weeks, we’ve seen an increase in key global searches that affirms the peak interest in travel.

We’re eager for global travel to resume. So what will get us packing our bags?

Flexibility drives decision-making. To fully embrace travel in a post-pandemic world, people are relying on brands to provide flexible booking, changes, and cancellation options.

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U.S. Travel Marketers

Focus on flexibility.

Millennial and Gen Z generations, or Next-Gen , are the most eager to travel again. These adventurous types consider travel to be vital.

Next-Gen consists of 151 million millennials and Gen Zers with $350 billion in spending power in the U.S.

To put that into perspective, more than half of Americans are millennials or younger.

They get the most out of their trips by equally prioritizing cost and authenticity.

Next-Gen travelers also seek comfort across all their travel experiences. Solid amenities and reputation are crucial preferences that will surely influence the travel industry.

They love their travel journeys. Digital content is also a key player in Next-Gen travelers’ booking decisions, giving them the tools to be spontaneous during their journeys.

Next-Gen travelers treasure authentic and unique experiences. “New” and “unique” travel offerings don’t have to be extraordinary to be noted by Next-Gen travelers. Instead, they have to be authentic and reflective of the region.

Unlike other generations, Next-Gen travelers don’t base their booking decisions on loyalty. Rather, brands should focus on offering the best value and building long-lasting relationships.

Although millennial and Gen Z generations will be at the forefront of future travel, brands can use their preferences to attract a wide range of people. As travel resumes, people will be open to discovering new brands to get the most flexible , valuable , and meaningful experiences.

We identified several key words that resonate with specific audiences for brands to leverage in their messaging.

All Generations

Enhance loyalty programs by bringing unique moments to travelers. With the travel industry rebounding back, brands have the opportunity to entice travelers by offering unbeatable opportunities, rather than drawing them in through traditional loyalty programs. Marketers should ensure their current customer relationships are sound while adapting to the new travel mindset.

The future of retail hangs on these 4 purchase behaviors

BY NELSON BOYCE

Managing Director, Travel

Copy & Design: Grow (Agency); Product Lead: Casey Fictum; Production Lead: Jenny Maughan.

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Travel on Airbnb generated $85B in economic activity in the US

Key Takeaways

• Hosts on Airbnb helped support approximately one million US jobs.
• Airbnb guests generated more than $80B in visitor spending.
• Guest spending generated more than $24B in taxes for governments.

In 2023, Airbnb guests traveled to more than 100,000 cities and towns around the world making it the most dispersed year of travel ever on the platform. In the US, nearly 600 cities and towns welcomed their first guest, demonstrating that travel on Airbnb continues to be a popular way for people to experience new places. Airbnb helps support travel that is good for Hosts, guests and communities that want to benefit from tourism: 

• Hosts keep the vast majority of what they charge for their listing and help keep that money in their local communities.
• Listings are located in a wide range of neighborhoods including those that historically have not reaped the economic benefits from tourism. 
• Guests can use Airbnb to find affordable accommodation options, often with more amenities than hotels offer, and stay in neighborhoods where their spending helps support local restaurants and small businesses

Home sharing is a net benefit to communities and we are proud to share the results of a newly released economic analysis which estimates that travel on Airbnb generated more than $85 billion in economic impact across the US in 2023 . 1 In addition, for every $100 spent on an Airbnb stay, guests spent about $264 on other goods and services such as local businesses, restaurants, attractions, shops, and more. This economic activity helps to create an additional income stream for Hosts, fuel visitor spending in communities, support jobs across multiple industries, and contribute substantial tax revenue for local governments. 

The report uses insights from IMPLAN Cloud, a software that combines data and analytics, to better understand how home sharing supports economic activity in communities across the US. The analysis looked at direct spending from Airbnb guests, as well as the indirect and induced effects from visitor spending in 2023. Below is a summary of the key findings. 

Travel on Airbnb supported one million jobs

In 2023, 87 percent of Hosts in the US reported they ​​recommend restaurants, shops and other local attractions located in the neighborhood of their listing to guests. 2 By welcoming guests who then patronize local businesses, Hosts on Airbnb helped support approximately one million US jobs last year across multiple sectors, including restaurants , arts and entertainment, retail, and more. These jobs generated an estimated $50 billion in income for workers in key industries, 3 and with many Airbnb listings located in areas without hotels, this income benefits people in communities outside traditional tourism hubs. 

Guests on Airbnb generated $80B in local spending

In 2023, guests on Airbnb reported they spent an estimated $210 per day during their trip 4 and approximately 40 percent of their spending was in the neighborhood of their listing. 5 In total, guests who traveled on Airbnb generated more than $80 billion in visitor spending last year by supporting local small businesses, restaurants, transportation and other establishments. 

Guest spending also generated more than $24 billion in taxes, including more than $2.2 billion in tourism related taxes collected and remitted by Airbnb on behalf of Hosts . 6 Since 2014, Airbnb has worked with cities and towns around the world to help Hosts pay their fair share of tourism taxes and support a vital source of funding for local governments. 

Hosts earned more than $24B in supplemental income

Across the U.S. Hosts rely on the income from home sharing to help make ends meet, save for retirement, or pay for improvements to their home. Last year, Hosts in the US earned more than $24 billion and the typical Host earned an estimated $14,000 by welcoming visitors to their community. 7 According to internal Airbnb survey data, this supplemental income is a lifeline for many Hosts: 8

• 65% of US hosts say they plan to use earnings to cover the heightened cost of living
• 43% of US hosts say the income earned has helped them stay in their homes
• 11% of US Hosts say hosting on Airbnb helped them avoid eviction or foreclosure 

A state-by-state breakdown of economic impact

The economic analysis also yielded interesting insights about guest spending habits in various states, including: 

• Guests who traveled to Florida spent the most money on restaurants (nearly $5 billion in 2023) 
• Guests who traveled to Nevada spent the most per person on entertainment (nearly $200) 9  
• Guests who traveled to Hawaii spent the most per person on transportation (more than $200) 10  

Methodology

The analysis was generated using the IMPLAN calculation process to estimate the economic impact of Airbnb in the US, both in the aggregate and for each state. For this project, the model integrates Airbnb Host earnings and guest spending, which is based on a survey of guests who booked a listing through Airbnb and stayed in the US in 2023. The model includes direct, indirect and induced economic contribution as defined below: 

• Direct Economic Effects : refers to the immediate effects of an economic activity. In the context of tourism, direct economic impact refers to spending by tourists on goods and services such as accommodation, meals, transportation, attractions, and souvenirs. 
• Indirect Economic Effects : refers to the secondary effects generated by the initial spending in related industries that supply goods and services to the primary industry. These industries provide inputs or support services necessary for the functioning of the primary industry.
• Induced Economic Effects : refers to the tertiary effects resulting from the increased household spending by employees in the directly and indirectly affected industries. This includes the spending of wages earned by employees in restaurants and other establishments as a result of guests’ and hosts’ economic activity.
• Total Economic Contribution to GDP : This is a measure of the contribution to GDP generated by Airbnb activity as a result of direct, indirect and induced effects.
• Total Jobs Supported: Number of full-time, part-time and seasonal jobs supported by the output generated by Airbnb activity. This metric includes direct, indirect, and induced effects.
• Total Tax Revenue: This includes the total value of taxes associated with (i) hosts’ income and spending and the economic activity stemming from guests visiting local businesses, and (ii) tourism taxes directly associated with hosting remitted by Airbnb.

Why work at Next Generation Travel

EXPLORING | EXCELLING | EDUCATING

Are you passionate about travel and supporting the next generation to enhance their learning through educational travel experiences?   

If the answer is yes, then join our team and help deliver inspiring tours and events to bring learning alive for thousands of students every year. 

We are an award winning team!

At Next Generation Travel, exceptional customer service is at the forefront of everything we do at Next Generation Travel.

This means that recruiting the right people with the right values and ethos for the company is essential.

As a growing company, we are always on the lookout for the right people to join us in the future – whether its working within our office based team or becoming tour guides or consultants.

Based at our Cheam office

Based at our Essex office

Based at our Blackpool office

If you're interested in any of our current positions and you believe your skills and attributes match these roles, send your CV to [email protected]

The Next Generation Travel Group consists of 5 of the UK's leading Educational Tour companies based in Blackpool, Kelvedon in Essex and Cheam in Surrey.

Our team works TOGETHER to build an environment based on our core behaviours for well-being, enjoyment and success!

With over 400 years combined experience in educational travel we have the passion, the knowledge and the understanding to support teachers in creating unforgettable moments that will enhance educational outcomes for young people.

Contact our trip planning experts

If you think you may have the values and experience we would be interested in please send your CV to [email protected]