global dental tourism market

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Dental Tourism Market

Global Dental Tourism Market Size, Share, Growth, Report: By Services: Dental Implants, Periodontics, Endodontics, Dental Prosthetics, Orthodontics, Pedodontics, Oral Surgery, Dental Cosmetics; By Travelers; By Providers: Hospitals Chains, Multi-Specialty Clinics, Independent Clinics, Others; Regional Analysis; Supplier Landscape; 2024-2032

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Global Dental Tourism Market Outlook

The global dental tourism market size was valued at USD 7.71 billion in 2023, driven by the rising number of technological advancements and increasing awareness among people about foreign travel for dental treatments. The market size is anticipated to grow at a CAGR of 16.8% during the forecast period of 2024-2032 to achieve a value of USD 31.19 billion by 2032.

Dental Tourism: Introduction

Dental tourism refers to tourism where patients travel abroad to get dental care. There are several factors supporting the increasing engagement of people with dental tourism. Dental treatments can be very expensive in certain countries, thus people choose to travel abroad to get affordable and effective treatment. Sometimes, specific treatments or technology is not readily available and might be easily available in developed region, therefore the patients might have to travel to developed regions to get timely treatment under professional supervision. Dental tourism involves individuals looking to get dental procedures, such as check-ups, cleanings, cosmetic dentistry, and even major dental surgeries, in locations other than their home country. The industry has gained significant popularity due to various factors, including cost savings, accessibility to advanced treatments, and the opportunity to combine dental care with leisure travel.

Global Dental Tourism Market Analysis

There has been a significant rise in government initiatives towards attracting more tourists towards affordable and easy to process medical procedures, including dental care. For instance, the prime minister of Thailand passed an order recently to promote the country as a major destination for those seeking dental treatment and other medical procedures. Such initiatives taken by governments across the globe are increasing dental tourism have been propelling the market growth. The rise in technological advancements in dental care facilities and the presence of affordable treatments in some countries are increasing dental tourism in such countries. People prefer traveling to other countries to get affordable treatments and this trend is directly influencing the global dental tourism market growth.

The increasing awareness among people about the advancements going on in other countries associated with dental care and the awareness of the way their teeth look is also contributing to the market growth. The increasing interest in cosmetic dentistry among people, such as teeth whitening and veneers, is a major trend that is contributing to the market growth. Some countries provide streamlined visa processes for medical purposes, which make it easy and convenient for people to travel for dental tourism.

Global Dental Tourism Market Segmentations

Market Breakup by Services

• Dental Implants
• Periodontics
• Endodontics
• Dental Prosthetics
• Orthodontics
• Pedodontics
• Oral Surgery
• Dental Cosmetics
• Dental Consultation

Market Breakup by Travelers

• Incidental Travelers
• Business Travelers

Market Breakup by Providers

• Hospitals Chains
• Multi-Specialty Clinics
• Independent Clinics

Market Breakup by Region

• North America
• Asia Pacific
• Latin America
• Middle East and Africa

Global Dental Tourism Market Overview

The market for dental tourism is rapidly growing and is expected to have a steady growth in the future due to the increasing awareness among people about the benefits of dental tourism. The major benefits of dental tourism include affordable high-quality procedures, the presence of highly skilled staff, and the experience with the latest technology and tools. The rising efforts from medical organizations and hospital facilities are using promotional strategies like online ads to attract potential tourists interested in dental treatment, driving the global dental tourism market growth further.

The increasing urge for getting aesthetically pleasing appearance of teeth among people is aiding the market size globally. The increasing disposable income globally is also a major market trend intensifying the global dental tourism market demand. The increasing demand for technological advancement and increasing preference towards minimally invasive approaches are also supporting the market growth.

Global Dental Tourism Market: Competitor Landscape

The key features of the market report include patent analysis, grants analysis, clinical trials analysis, funding and investment analysis, partnerships, and collaborations analysis by the leading key players. The major companies in the market are as follows:

• Fortis Healthcare
• Apollo Hospitals Enterprise Ltd
• Franco-Vietnamese Hospital
• Clove Dental
• Medlife Group
• Dubai Dental Hospital
• Oris Dental Centre
• Raffles Medical Group
• Imperial Dental Specialist Center
• Thantakit International Dental Center
• Liberty Dental Clinic

Key Highlights of the Report

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface     1.1    Objectives of the Study     1.2    Key Assumptions      1.3    Report Coverage – Key Segmentation and Scope       1.4    Research Methodology 2    Executive Summary 3    Global Dental Tourism Market Overview        3.1    Global Dental Tourism Market Historical Value (2017-2023)      3.2    Global Dental Tourism Market Forecast Value (2024-2032) 4    Global Dental Tourism Market Landscape     4.1    Global Dental Tourism Developers Landscape         4.1.1    Analysis by Year of Establishment         4.1.2    Analysis by Company Size         4.1.3    Analysis by Region     4.2    Global Dental Tourism Product Landscape         4.2.1    Analysis by Service         4.2.2    Analysis by Travelers 5    Global Dental Tourism Market Dynamics     5.1    Market Drivers and Constraints     5.2    SWOT Analysis     5.3    Porter’s Five Forces Model      5.4    Key Demand Indicators     5.5    Key Price Indicators     5.6    Industry Events, Initiatives, and Trends      5.7    Value Chain Analysis 6    Global Dental Tourism Market Segmentation       6.1    Global Dental Tourism Market by Services         6.1.1    Market Overview         6.1.2    Dental Implants         6.1.3    Periodontics         6.1.4    Endodontics         6.1.5    Dental Prosthetics         6.1.6    Orthodontics         6.1.7    Pedodontics         6.1.8    Oral Surgery         6.1.9    Dental Cosmetics         6.1.10    Dental Consultation     6.2    Global Dental Tourism Market by Travelers         6.2.1    Market Overview         6.2.2    Incidental Travelers         6.2.3    Business Travelers     6.3    Global Dental Tourism Market by Providers         6.3.1    Market Overview         6.3.2    Hospitals Chains         6.3.3    Multi-Specialty Clinics         6.3.4    Independent Clinics         6.3.5    Others     6.4    Global Dental Tourism Market by Region         6.4.1    Market Overview         6.4.2    North America          6.4.3    Europe         6.4.4    Asia Pacific         6.4.5    Latin America         6.4.6    Middle East and Africa 7    North America Dental Tourism Market     7.1    Market Share by Country     7.2    United States of America     7.3    Canada 8    Europe Dental Tourism Market     8.1    Market Share by Country     8.2    United Kingdom     8.3    Germany     8.4    France     8.5    Italy     8.6    Others 9    Asia Pacific Dental Tourism Market     9.1    Market Share by Country     9.2    China     9.3    Japan     9.4    India     9.5    ASEAN     9.6    Australia     9.7    Others 10    Latin America Dental Tourism Market     10.1    Market Share by Country     10.2    Brazil     10.3    Argentina     10.4    Mexico     10.5    Others 11    Middle East and Africa Dental Tourism Market     11.1    Market Share by Country     11.2    Saudi Arabia     11.3    United Arab Emirates     11.4    Nigeria     11.5    South Africa     11.6    Others 12    Patent Analysis     12.1    Analysis by Type of Patent     12.2    Analysis by Publication year     12.3    Analysis by Issuing Authority     12.4    Analysis by Patent Age     12.5    Analysis by CPC Analysis     12.6    Analysis by Patent Valuation      12.7    Analysis by Key Players 13    Grants Analysis     13.1    Analysis by year     13.2    Analysis by Amount Awarded     13.3    Analysis by Issuing Authority     13.4    Analysis by Grant Application     13.5    Analysis by Funding Institute     13.6    Analysis by NIH Departments     13.7    Analysis by Recipient Organization  14    Funding Analysis     14.1    Analysis by Funding Instances     14.2    Analysis by Type of Funding     14.3    Analysis by Funding Amount     14.4    Analysis by Leading Players     14.5    Analysis by Leading Investors     14.6    Analysis by Geography 15    Partnership and Collaborations Analysis     15.1    Analysis by Partnership Instances     15.2    Analysis by Type of Partnership     15.3    Analysis by Leading Players     15.4    Analysis by Geography 16    Regulatory Framework     16.1    Regulatory Overview         16.1.1    US FDA         16.1.2    EU EMA         16.1.3    INDIA CDSCO         16.1.4    JAPAN PMDA         16.1.5    Others 17    Supplier Landscape     17.1    Fortis Healthcare         17.1.1    Financial Analysis         17.1.2    Product Portfolio         17.1.3    Demographic Reach and Achievements         17.1.4    Mergers and Acquisitions         17.1.5    Certifications     17.2    Apollo Hospitals Enterprise Ltd         17.2.1    Financial Analysis         17.2.2    Product Portfolio         17.2.3    Demographic Reach and Achievements         17.2.4    Mergers and Acquisitions         17.2.5    Certifications     17.3    Franco-Vietnamese Hospital         17.3.1    Financial Analysis         17.3.2    Product Portfolio         17.3.3    Demographic Reach and Achievements         17.3.4    Mergers and Acquisitions         17.3.5    Certifications     17.4    Clove Dental         17.4.1    Financial Analysis         17.4.2    Financial Portfolio         17.4.3    Demographic Reach and Achievements         17.4.4    Mergers and Acquisitions         17.4.5    Certifications     17.5    Medlife Group         17.5.1    Financial Analysis         17.5.2    Product Portfolio         17.5.3    Demographic Reach and Achievements         17.5.4    Mergers and Acquisitions         17.5.5    Certifications     17.6    Dubai Dental Hospital         17.6.1    Financial Analysis         17.6.2    Product Portfolio         17.6.3    Demographic Reach and Achievements         17.6.4    Mergers and Acquisitions         17.6.5    Certifications     17.7    Oris Dental Centre         17.7.1    Financial Analysis         17.7.2    Product Portfolio         17.7.3    Demographic Reach and Achievements         17.7.4    Mergers and Acquisitions         17.7.5    Certifications     17.8    Raffles Medical Group         17.8.1    Financial Analysis         17.8.2    Product Portfolio         17.8.3    Demographic Reach and Achievements         17.8.4    Mergers and Acquisitions         17.8.5    Certifications     17.9    Imperial Dental Specialist Centerl         17.9.1    Financial Analysis         17.9.2    Product Portfolio         17.9.3    Demographic Reach and Achievements         17.9.4    Mergers and Acquisitions         17.9.5    Certifications     17.10    Thantakit International Dental Center         17.10.1    Financial Analysis         17.10.2    Product Portfolio         17.10.3    Demographic Reach and Achievements         17.10.4    Mergers and Acquisitions         17.10.5    Certifications     17.11    Dent Ally         17.11.1    Financial Analysis         17.11.2    Product Portfolio         17.11.3    Demographic Reach and Achievements         17.11.4    Mergers and Acquisitions         17.11.5    Certifications     17.12    Liberty Dental Clinic         17.12.1    Financial Analysis         17.12.2    Product Portfolio         17.12.3    Demographic Reach and Achievements         17.12.4    Mergers and Acquisitions         17.12.5    Certifications 18    Global Dental Tourism Market - Distribution Model (Additional Insight)     18.1    Overview      18.2    Potential Distributors      18.3    Key Parameters for Distribution Partner Assessment  19    Key Opinion Leaders (KOL) Insights (Additional Insight) 20    Company Competitiveness Analysis (Additional Insight)     20.1    Very Small Companies     20.2    Small Companies     20.3    Mid-Sized Companies     20.4    Large Companies     20.5    Very Large Companies 21    Payment Methods (Additional Insight)     21.1    Government Funded     21.2    Private Insurance     21.3    Out-of-Pocket

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What was the global dental tourism market value in 2023?

The market attained a value of about USD 7.71 billion in 2023, driven by the increasing research and development.

How big is the global dental tourism market?

The market is anticipated to grow at a CAGR of 16.8% during the forecast period of 2024-2032, likely to reach a market value of USD 31.19 billion by 2032.

What are the major factors aiding the global dental tourism market demand?

The increasing awareness among people about cosmetic dentistry is a major factor driving the market growth.

What are the major global dental tourism market trends?

The increasing development of new innovational devices that are not yet available in other countries and increasing government initiatives towards promoting dental tourism in countries are major trends influencing the market growth.

What are the different services provided by dental tourism?

The different services provided are dental implants, periodontics, endodontics, dental prosthetics, orthodontics, pedodontics, oral surgery, dental cosmetics, and dental consultation.

What kind of travelers take advantage of dental tourism?

The travelers include incidental travelers and business travelers.

Who are the different service providers for dental tourism?

The different service providers hospitals chains, multi-specialty clinics, and independent clinics, among others.

Who are the key players involved in the global dental tourism market?

Key players involved in the market are Fortis Healthcare, Apollo Hospitals Enterprise Ltd, Franco-Vietnamese Hospital, Clove Dental, Medlife Group, Dubai Dental Hospital, Oris Dental Centre, Raffles Medical Group, Imperial Dental Specialist Center, Thantakit International Dental Center, Dent Ally, and Liberty Dental Clinic.

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Dental Tourism Market

An Analysis of the Dental Tourism Market by Dental Implants and Hospital Chains from 2024 to 2034

Dental Spas is the Talk of the Town in the Dental Tourism Industry, which has attracted patients to try them out.

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Dental Tourism Market Size and Growth Forecast from 2024 to 2034

Dental care along with tourism! There is nothing more a patient can ask for. The dental tourism industry is observing patients flocking due to their special amenities. The growing popularity of medical tourism and its impact on dental tourism has pushed the demand for it and is forecast to garner a 10.70% CAGR from 2024 to 2034.

At Future Market Insights, the healthcare experts calculated US$ 8,812.30 million by 2024 to be garnered by the market. Due to demographic trends and the growing demand for cosmetic dentistry procedures, the valuation is likely to reach US$ 31,540.90 million by 2034.

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Dental Tourism Market Demand Analysis

Companies can engage in the dental tourism industry due to its rapid expansion. For example, dental clinics can broaden their offerings to accommodate patients from other countries looking for reasonably priced dental treatment.

Dental clinics may increase their clientele and income streams by providing all-inclusive dental tourism packages that include travel and treatment plans. There are significant chances for market expansion and distinction when dental tourism companies collaborate with travel agents to provide distinctive dental tourism experiences, such as fusing dental care with cultural tours.

Analysis of Trends in Dental Tourism Consumption Historically, from 2018 to 2023

Dental tourism attracts customers by offering them the chance to combine dental care with leisure travel, cost savings, and access to advanced procedures. A 10.70% CAGR was experienced by this industry from 2018 to 2023 owing to the emerging trends in dental technology and their impact on dental tourism procedures. Healthcare analysts at Future Market Insights suggest that the demand will attain a 13.60% CAGR through 2034.

The growing number of dental spas, which combine dental care with spa activities, is one new development in the dental tourism industry. With this combination, patients receive comprehensive treatment that addresses their oral health requirements and their need for rest and renewal.

Dental spas set themselves apart from the competition by providing opulent extras like massages, aromatherapy, and meditation classes, which appeal to clients looking for the best possible dental travel experience.

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Factors Driving Growth in Dental Tourism

Affordability and Accessibility are the Two Things that are pushing the Industry Forward

The dental tourism industry is primarily propelled by accessibility and affordability. Patients looking for affordable dental care overseas, often at a quarter of the cost in their native countries, are drawn to it.

Patients are driven to seek out dental tourism places that provide innovative procedures and technology that are not easily accessible locally when they are able to get sophisticated treatments.

Few niche drivers of the market are:

• The integration of wellness services with dental treatments, which offers holistic healthcare experiences for individuals seeking relaxation, rejuvenation with dental operations.
• Eco-friendly dentistry practices, which appeal to environmentally sensitive consumers.

Factors that Can Challenge the Dental Tourism Market Growth

Unregulated Dental Practices in Some Regions to Affect Market Growth

Potentially unsafe or unlicensed dental practices in some locations pose a serious danger to the dental tourism industry. Patients may be at risk for problems or disappointing results because of low-quality materials, untrained practitioners, or inadequate infection control.

Adverse experiences have the potential to damage the overall reputation of dental tourism and discourage prospective patients. To reduce this danger and preserve industry trust, strict laws and quality standards are essential.

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Comparative View of Adjacent Markets

In this section, three relevant markets will be analyzed. These are the dental tourism market, dental caries and endodontic market, and medical tourism market.

The dental tourism, endodontic and dental caries, and medical tourism markets are often driven by factors such as rising healthcare expenses, the availability of reasonably priced treatments overseas, modern technology, qualified personnel, high-quality care, and the combination of leisure and medical experiences. These issues lead patients to go outside of their own nations for alternate dentistry and medical operations.

Dental Tourism Market:

Dental Caries and Endodontic Market:

Medical Tourism Market:

Category wise Insights

This section analyzes two particular market segments for dental tourism, the dominant services, and significant providers. The two main segments discussed below are the dental implants and hospital chains.

Dental Implants Installation to be a Frequently Opted Service

Dental implant treatments are positioned to acquire momentum in dental tourism due to strong demand and relatively high pricing in many countries. Dental tourists may be inspired to travel overseas in search of more economical dental implant choices.

Patients seeking top-notch care are drawn to locations with innovative implant technology and qualified staff. It is expected that dental implant services will play a major role in the market's expansion for dental tourism, with a 26.30% market share in 2024.

Dental Tourism Outreach enlarges through Hospital Chains

Hospital chains benefit from increased dental tourism since they can offer complete dental care, modern facilities, and highly qualified dental specialists, reaching a 47.30% market share in 2024.

International consumers looking for dependable dental care find hospital chains intriguing since they provide uniform quality of care together with a variety of specialty treatments.

They can also provide integrated packages that cover lodging, travel arrangements, and aftercare assistance, guaranteeing a smooth experience for dental tourists while establishing hospital chains as reliable travel hubs for dental tourism.

Region wise Analysis

This section will analyze the dental tourism market by region in key countries, including India, Mexico, Romania, Dubai, UAE, and Colombia. It will also include the government regulations on medical tourism and standards of dental care in different countries and how the visa policies and ease of travel for dental tourists is aiding market growth.

High Quality Procedures at Affordable Prices to Surge Growth

One specific aspect fueling dental tourism in India is the provision of high-quality dental treatment at reasonable costs, aiding the market to garner an 18.00% CAGR through 2034. India is becoming a popular destination for consumers looking for affordable dental care without sacrificing quality, owing to its growing dentistry sector.

This sector offers advanced amenities as well as skilled specialists. The combination of cost-effectiveness and superior quality has established India as a prominent dental tourism hub, attracting clients from throughout the globe seeking top-notch dental care at affordable prices.

Government Initiatives encouraging Medical Tourism in Mexico

Mexico has witnessed a recent increase in dental tourism due to its close proximity to the United States and the low cost of dental procedures, garnering a 12.50% CAGR through 2034.

The Mexican government has also launched programs to encourage dental tourism, such as expediting medical traveler visa applications and improving infrastructure to handle foreign patients. These endeavors aim to leverage Mexico's lead in the dental tourism domain and establish the nation as a premier location for reasonably priced and superior dental treatment.

‘Romania, the Most Beautiful Dental Clinic’ Initiative to Propel Demand in Romania

Mergers and acquisitions in the dental tourism industry are taking center stage. Travel agent associations and dentistry collaborate to provide dual packages that entice British tourists to visit Romania, pushing the sector in Romania to develop with an 8.90% CAGR through 2034.

Together, the Romanian Society of Esthetic Dentistry and the Romanian National Association of Travel Agents can provide dental tourism packages that combine dental procedures with cultural experiences.

Packages are offered on the "Romania, the Most Beautiful Dental Clinic in the World" website, which debuted in December 2022. Tourists may combine dental care with unique and rewarding experiences by combining dental treatments with excursions to delta canals, royal castles, and waterfalls.

Dental Spas in Dubai, UAE, to Enhance the Growth of the Dental Tourism Industry

Dubai's dental tourism industry is particularly supported by its innovative dental spas, which combine state-of-the-art dental care with luxurious spa treatments, aiding the market to garner a 17.70% CAGR through 2034.

In addition to dental treatments, patients may enjoy calming massages, aromatherapy, and other wellness services, resulting in a comprehensive and soothing approach to oral healthcare. This unique concept distinguishes Dubai as a travel destination that values oral health in addition to its visitors' general relaxation and well-being.

Eco Friendly Dental Practices to Bolster Demand in Colombia

The emphasis on environmentally friendly dental techniques, including sustainable materials and ecologically sensitive procedures, sets Colombia's dental tourism industry apart, pushing the market to a 10.80% CAGR through 2034.

This innovative method complements Colombia's dedication to environmental preservation and draws eco-aware tourists looking for dental care with as little negative influence on the environment as possible.

Colombia distinguishes itself as a travel destination that values patient health and shows a commitment to protecting the environment for coming generations by encouraging eco-friendly dentistry.

Market Competition

Market players monitor technologies like tele-dentistry, which allows for remote consultations and follow-ups, improving patient accessibility and convenience. They are also investigating eco-friendly dentistry techniques to cater to customers who care about the environment.

Individualized treatment programs that use digital technologies such as AI-driven diagnostics and 3D printing are becoming increasingly popular, offering more accurate and effective dental care. These developments demonstrate a dedication to enhancing patient experiences and remaining abreast of developments in dental tourism. The key players in this market include:

• Franco-Vietnamese Hospital
• B.F. DENTISTRY
• Apollo Hospitals Enterprise Ltd
• Fortis Healthcare
• Clove Dental
• Oris Dental Centre
• Dubai Dental Hospital
• Liberty Dental Clinic
• Thantakit International Dental Center

Key Developments

Key Coverage in Dental Tourism Market Report

• The role of social media and online reviews in influencing patient decisions
• Marketing strategies to attract dental tourists from specific countries
• The role of travel insurance in dental tourism and medical tourism packages
• Political stability and safety in destinations offering dental tourism services
• The rise of social media and online reviews influencing patient decisions
• Negotiating power of hospitals, clinics, and dental professionals providing services
• Dental Tourism Investment Opportunities
• Increasing demand for cosmetic dentistry procedures

Report Scope

Key segments profiled in the dental tourism market, by services:.

• Dental Implants
• Periodontics
• Endodontics
• Dental Prosthetics
• Orthodontics
• Pedodontics
• Oral Surgery
• Dental Cosmetics
• Dental Consultation

By Travelers:

• Incidental Travelers
• Business Travelers

By Providers:

• Hospital Chains
• Multi-Specialty Clinics
• Independent Clinics
• North America
• Latin America
• Western Europe
• Eastern Europe
• South Asia and Pacific
• The Middle East & Africa

Frequently Asked Questions

How will the growth of the dental tourism market unfold from 2024 to 2034.

The dental tourism market has the potential to expand with a 13.60% CAGR from 2024 to 2034.

What will the value of the dental tourism market be through 2024?

By 2024, the global dental tourism market will reach US$ 8,812.30 million.

What will be the market valuation for dental tourism by 2034?

By 2034, the dental tourism market valuation is poised to reach US$ 31,540.90 million.

How will the demand for dental tourism develop in Turkey?

The dental tourism industry in Turkey faces a demand of 16.40% CAGR during the forecast period.

Which services gain maximum demand in the dental tourism market?

Dental implants face a fair amount of demand in this market, with a 26.30% market share in 2024.

Who is anticipated to be the dominant provider of dental tourism?

The hospital chains will be the dominant dental tourism provider, with a 47.30% market share in 2024.

Table of Content

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Dental Tourism Market Size, Share, Competitive Landscape and Trend Analysis Report by Services, by Providers : Global Opportunity Analysis and Industry Forecast, 2021-2031

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Dental Tourism Market Research, 2031

The global dental tourism market size was valued at $6.2 billion in 2021, and is projected to reach $21.5 billion by 2031, growing at a CAGR of 13.9% from 2022 to 2031.  Dental tourism is a rapidly expanding sector of medical tourism. It primarily concerns people who travel to foreign countries to obtain low-cost dental care frequently while also enjoying the tourism attractions of their trip.

Dental tourism has many benefits, the first of those being the chance to get some complex dental procedures done at lower price rates than in the traveler’s own country. Another upside to the pricing system is its transparency - many clinics give the estimated cost of the treatment upfront. Dental clinics involved in dental tourism can often be more caring & attentive toward foreign customers and provide high quality services, using the best materials. In addition, a high-quality treatment can be obtained at a lower cost in developing countries such as Thailand and Malaysia than in developed countries. Even though treatment costs are low in developing countries, the quality of the procedure is not compromised due to the availability of resources at lower costs. This factor has led to an increase in number of individuals who seek health-care services in these countries.

The accessibility of various destinations is a major factor that impacts dental tourism. However, stringent government restrictions on receiving medical care overseas can hinder the market growth. For instance, according to the World Tourist Organization, the COVID-19 pandemic outbreak caused a reduction in number of travelers by about 73% globally in 2020. Owing to fall in the rate of medical technologies and procedures for travelers from abroad, Covid-19 eventually had an effect on the sector and restricted dental tourism market growth.

The industry players invested a lot on the R&D of smart and unique strategies to sustain their growth in the market. These strategies include product launches, mergers & acquisitions, collaborations, partnerships, and refurbishing of existing technology. In March 2019, Align Technology, Inc. and Benco Dental, a privately held dental distributor in the U.S., announced a distribution agreement for Align Technology, Inc.'s iTero Element Intraoral Scanner, which is designed to assist dentists in a variety of orthodontic and restorative operations with greater precision and viewing capabilities.

The dental tourism market is segmented on the basis of service, provider, and region. By services, the market is fragmented into dental implants, orthodontics, dental cosmetics, and others. By provider, the market is classified into hospitals, dental clinics, and others . By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The key players profiled in this report include Franco-Vietnamese Hospital, Apollo Hospitals Enterprise Ltd., Fortis Healthcare, Clove Dental, Medlife Group,Raffles Medical Group, Oris Dental Centre, Dubai Dental Hospital, Imperial Dental Specialist Center, Liberty Dental Clinic, ThantakIt International Dental Center, and ARC Dental Clinic

The dental tourism market is segmented into Services and Providers.

By service, the dental cosmetics sub-segment dominated the global dental tourism market share in 2021. Owing to the surge in disposable income in emerging countries; the field of cosmetic dentistry has grown. Key corporations in this sector frequently form consolidated relationships and work together to stay one step ahead of competitors. For instance, in March 2019, Align Technology, Inc. and Benco Dental, a U.S.-based privately-owned dental distributor, announced a distribution agreement for Align Technology, Inc.'s iTero Element Intraoral Scanner, which is intended to support dentists in a range of orthodontic and restorative operations with greater precision and viewing capabilities. These are expected to be the major factors that affect the dental tourism market size during the forecast period too.

By provider, the dental clinic sub-segment dominated the global dental tourism market share in 2021. Owing to the people’s preference for speciality clinics for dental implant procedures, the dental clinics segment dominated the market with a significant share. The segment's growth is expected to be aided by the availability of specialized dental equipment and skilled dentists. Dental practices have increased all around the world. The number of independent dentistry clinics is expected to increase in the dental tourism market opportunity.

By region, Asia-Pacific dominated the market in 2021 and is projected to remain the fastest-growing sub-segment during the dental tourism market forecast period due to rise in economic stability and disposable income. Asian countries have dense populations, with a growing geriatric population. These countries are also well-known for their low-cost treatment, making them a popular market for medical tourism. One of the major factors that drives the market growth is increase in the use of cosmetic dental implants. Furthermore, the introduction of novel technologies, such as CAD/CAM-based dental restorations and high awareness about dental procedures are expected to foster market expansion during the forecast period.

Impact of COVID-19 on the Global Dental Tourism Industry

• COVID-19 outbreak had varying degree of negative impact on all segments of medical tourism industry. For instance, elective treatments such as dental treatment and cosmetic treatment suffered a greater impact.
• The unprecedented nature of the COVID-19 pandemic and its impact on the global economy caused significant uncertainty in demand for certain medical and industrial products, as well as increased variability in supply chain and manufacturing productivity.
• The COVID-19 pandemic had a significant impact on the dental tourism industry. The COVID-19 pandemic had a negative impact on major dental tourism markets, including popular dental tourism destinations such as India, China, and other emerging countries.
• Furthermore, as a result of the global pandemic, significant travel restrictions, including the suspension of cross-border travel, were imposed, bringing cross-country travel to a halt, and negatively impacting the growth of the dental tourism market.

Key Benefits For Stakeholders

• This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the dental tourism market analysis from 2021 to 2031 to identify the prevailing dental tourism market opportunities.
• The market research is offered along with information related to key drivers, restraints, and opportunities.
• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
• In-depth analysis of the dental tourism market segmentation assists to determine the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global market.
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes the analysis of the regional as well as global dental tourism market trends, key players, market segments, application areas, and market growth strategies.

  Dental Tourism Market Report Highlights

Analyst Review

The most important advantage of medical tourism dental implants is the cost-effective treatment. However, cost is not the only advantage of dental tourism. These benefits are what make medical tourism so popular. International patients prefer to travel abroad for dental and medical services as it is more convenient than having them in their home country. It is simple, quick, and reasonably priced, so it is difficult to overlook, which is expected to fuel growth of the market during the forecast period.

However, dental tourism may pose safety and security risks. Long-distance travel may pose risks even in terms of dental health. The dental tourism market growth is expected to be limited due to the difficulty of obtaining a visa to enter some countries, as well as the need to pay for travel, flight, and lodging expenses when obtaining for dental tourism, which could be quite expensive . The global dental tourism market is being driven primarily by rise in cases of dental abnormalities and a growth in preference for cosmetic dentistry around the world. Less expensive treatment and better service in foreign countries, as well as long waiting times in one's own country for dental treatment, may boost market growth in the near future.

Among the analyzed regions, Asia-Pacific is expected to account for the highest revenue in the market by the end of 2031, followed by Europe, North America, and LAMEA. Surge in the economy's stability and disposable income drive the Asia-Pacific dental tourism market growth. Asian countries have dense populations, with an increase in geriatric population. These countries are well-known for their low-cost treatment, making them a popular market for medical tourism. One of the major factors driving the market expansion is the rise in use of cosmetic dental implants.

• Medical Tourism
• Dental Products
• Dental Equipment
• Orthopedic Drugs

Cost-effective treatment is the most significant advantage of medical tourism dental implants. However, price is not the only benefit of dental tourism. As it is more convenient than having them in their home country, international patients prefer to travel abroad for dental and medical services. It is difficult to overlook as it is simple, quick, and reasonably priced, which is expected to drive the dental tourism market growth during the forecast period.

The major growth strategies adopted by dental tourism market players are investment and agreement.

Asia-Pacific is anticipated to provide more business opportunities for the global dental tourism market in future.

Franco-Vietnamese Hospital, Apollo Hospitals Enterprise Ltd., Fortis Healthcare, Clove Dental, Medlife Group, Raffles Medical Group, Oris Dental Centre, Dubai Dental Hospital, Imperial Dental Specialist Center, Liberty Dental Clinic, ThantakIt International Dental Center, and ARC Dental Clinic are the major players in the dental tourism market.

Dental clinic sub-segment acquired the maximum share of the global dental tourism market in 2021.

Travelers are the major customers in the global dental tourism market.

The report provides an extensive qualitative and quantitative analysis of the current trends and future estimations of the global dental tourism market from 2021 to 2031 to determine the prevailing opportunities.

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Dental Tourism Market

Global Opportunity Analysis and Industry Forecast, 2021-2031

Dental Tourism Market

Dental tourism market report by service (dental implants, orthodontics, dental cosmetics, and others), providers (hospitals, dental clinics, and others), and region 2024-2032.

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Market Overview:

The global dental tourism market size reached US$ 6.4 Billion in 2023 . Looking forward, IMARC Group expects the market to reach US$ 17.2 Billion by 2032 , exhibiting a growth rate (CAGR) of 11.57% during 2024-2032 . The increasing dental care costs, widespread availability of specialized treatment, growing accredited facilities in dental tourism destinations, advanced dental technologies and simplification of medical visa processes are some of the major factors propelling the market.

Dental tourism refers to the practice of individuals traveling to a foreign country to receive dental care, often at a reduced cost, or to access specialized treatments. The dental tourism sector is part of the broader medical tourism industry and comes in various types, including cosmetic dentistry, restorative treatments, and oral surgery. The core components of dental tourism involve consultation, diagnosis, treatment planning, and aftercare, often facilitated through agencies specializing in dental travel packages. The application of this practice is wide-ranging, from teeth whitening and dental implants to more complex procedures like full-mouth reconstruction.

The increasing dental care costs in developed countries, prompting individuals to seek affordable options in other nations, is one of the major factors driving the market growth. Additionally, the widespread access to specialized treatments in certain countries that may not be readily available or are too expensive in one's home country is providing an impetus to the market growth. Moreover, the growing accredited facilities in dental tourism destinations that offer high-quality care are positively impacting the market growth. Besides this, the rising adoption of advanced dental technologies like three-dimensional (3D) imaging, laser treatments, and tele dentistry in some countries is also fueling the market growth. In addition to this, the increasing support from local governments in the form of subsidies, regulations, and promotional activities is providing a considerable boost to the market growth. Furthermore, the growing simplification of medical visa processes by some countries to attract international patients, making it easier for individuals to opt for dental tourism, is providing a thrust to the market growth. Apart from this, the increasing collaboration between healthcare systems across the globe, allowing for easier transfer of medical records, prescriptions, and treatment plans, is favoring the market growth.

Dental Tourism Market Trends/Drivers:

Increasing cost-effective treatment

The increasing cost-effectiveness of dental care in some countries is one of the major factors driving the market growth. Moreover, the importance of factors, such as labor costs, operational expenses, and cost of living in the host country influencing the pricing of dental treatments, is propelling the market growth. In line with this, the increasing adoption of cost-benefit analyses by consumers to decide the best destination for their needs is strengthening the market growth. Furthermore, the growing budget-friendly aspect of dental tourism, making it an attractive option for a broad spectrum of the population, such as uninsured individuals and those seeking elective cosmetic procedures, is providing remunerative growth opportunities for the market. 

Access to specialized treatment

The widespread availability of specialized treatments is one of the major factors creating a positive outlook for the market growth. In line with this, the growing prevalence of specialized treatments offered by certain countries carving out a niche in specific areas of dentistry, such as cosmetic procedures, implants, and oral surgeries, is providing a considerable boost to the market growth. Additionally, rapid medical advancements and specialized training, such as three-dimensional (3D) dental imaging, laser dentistry, and computer-guided implant surgery revolutionizing treatment options in dental tourism destinations are creating a positive outlook for the market growth. Besides this, the growing acknowledgment of dentists in popular dental tourism destinations that have international qualifications and adhere to globally recognized standards of care is positively impacting the market growth.

Growing awareness regarding dental treatments

The increasing need for improved care in dental treatments is one of the major factors propelling the market growth. Additionally, the growing popularity of dental tourism destinations that boast state-of-the-art facilities and highly qualified professionals is providing a thrust to the market growth. Moreover, the rising investment in cutting-edge dental technologies and continuous professional education in dental tourism countries, ensuring that services meet international standards, is creating a positive outlook for the market growth. In line with this, the growing importance of accreditation from reputable international healthcare organizations as an indicator of quality, offering an added layer of assurance to prospective patients, is positively impacting the market growth. Furthermore, the increasing incorporation of pre-treatment consultation, diagnosis, comprehensive treatment plans, and aftercare in dental treatment plans is providing a considerable boost to the market growth. Furthermore, the growing loyal patient base that repeatedly avails these services and refers others is fueling the development of the dental tourism industry.

Dental Tourism Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global dental tourism market report, along with forecasts at the global, regional and country levels for 2024-2032. Our report has categorized the market based on service and providers.

Breakup by Service:

• Dental Implants
• Orthodontics
• Dental Cosmetics
• Others  

Dental implants dominate the market

The report has provided a detailed breakup and analysis of the market based on the service. This includes dental implants, orthodontics, dental cosmetics and others. According to the report, dental implants represented the largest segment.

Dental implants represent the largest segment in the dental tourism industry due to a combination of factors, including the high cost of implants in developed countries and the widespread availability of this service in dental tourism destinations. Dental implants are often considered the gold standard for replacing missing teeth, offering a durable and aesthetically pleasing solution. Additionally, the increasing importance of oral health and aesthetics in modern society, leading to the demand for dental implants, is supporting the market growth. Besides this, dental tourism destinations offer dental implant services at an affordable price while maintaining high standards of quality owing to advanced technologies and specialized training, is propelling the market growth. Moreover, the growing utilization of high-quality materials like titanium and zirconia and the employment of cutting-edge procedures, such as computer-guided surgery, in dental tourism destinations is creating a positive outlook for the market growth. Furthermore, many of these countries have internationally accredited clinics, further bolstering confidence in the quality of care provided. 

Breakup by Providers:

• Dental Clinics

Dental clinics hold the largest share in the market

A detailed breakup and analysis of the market based on the providers has also been provided in the report. This includes hospitals, dental clinics and others. According to the report, dental clinics accounted for the largest market share.

Dental clinics represent the largest segment in the dental tourism industry as these establishments serve as the primary point of care (POC) for most dental tourists and are pivotal in offering a range of services, from routine check-ups to complex surgical procedures. Dental clinics are often smaller and more specialized than general hospitals, allowing for a more focused and personalized approach to dental care, making them highly attractive to consumers looking for quality treatment in a dedicated environment. Additionally, the increasing investment in dental clinics in cutting-edge technology and the employment of skilled staffed professionals trained to international standards in popular tourism destinations is propelling the market growth. Furthermore, the operational model of dental clinics, which typically includes lower overheads compared to large healthcare facilities, allowing them to offer competitive pricing, is supporting the market growth. 

Breakup by Region:

United States

United kingdom.

• South Korea
• Middle East and Africa   

Asia Pacific exhibits a clear dominance, accounting for the largest dental tourism market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.

Asia Pacific is dominating the dental tourism industry owing to its cost-effectiveness and high-quality dental services. Besides this, the increasing availability of specialized treatments and advanced technology in the Asia Pacific region, as dental clinics utilize cutting-edge equipment and techniques, such as three-dimensional (3D) imaging and laser dentistry, is supporting the market growth. Moreover, the region offers excellent care and specialized treatment due to highly qualified professionals trained in Western countries or internationally renowned institutions. Furthermore, the increasing government initiatives such as relaxed visa regulations for medical tourists and growing investment in promoting healthcare services across the globe are supporting the market growth. Furthermore, the cultural allure of Asia Pacific destinations, combined with excellent hospitality services, is contributing to the market growth. 

Competitive Landscape:

The leading companies are focusing on obtaining international accreditations to assure patients of the quality and safety of their services. Besides this, the major companies are increasingly investing in advanced dental technologies such as 3D imaging and laser dentistry to offer better diagnostic and treatment options, thereby attracting a clientele seeking state-of-the-art care. Additionally, the key players are also working on building a brand that emphasizes reliability, expertise, and customer satisfaction through robust marketing strategies, including digital marketing and social media advertising. Moreover, many dental tourism companies offer comprehensive packages that include travel, accommodation, and even leisure activities alongside dental treatments, simplifying the patient process and making the entire experience more appealing. Along with this, the major firms are collaborating with travel agencies, hotels, and other stakeholders to offer all-inclusive packages at competitive prices. Furthermore, companies are working closely with local governments to streamline medical visa processes and ensure safety protocols, further boosting the dental tourism industry.

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Bangkok International Dental Center
• Clove Dental
• Dental Solutions
• FMS Dental Hospital
• KPJ Healthcare Berhad
• Oris Dental Centre
• ThantakIt International Dental Center  

Dental Tourism Market Report Scope:

Key questions answered in this report:.

• How has the global dental tourism market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global dental tourism market?
• What is the impact of each driver, restraint, and opportunity on the global dental tourism market?
• What are the key regional markets?
• Which countries represent the most attractive dental tourism market?
• What is the breakup of the market based on the service?
• Which is the most attractive service in the dental tourism market?
• What is the breakup of the market based on the providers?
• Which are the most attractive providers in the dental tourism market?
• What is the competitive structure of the global dental tourism market?
• Who are the key players/companies in the global dental tourism market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the dental tourism market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global dental tourism market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the dental tourism industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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• Dental Tourism Market

Global Dental Tourism Market Size, Share, Trends, COVID-19 Impact & Growth Analysis Report – Segmented By Treatment Type, Providers and Region (North America, Europe, APAC, Latin America, Middle East and Africa) – Industry Forecast from 2024 to 2029

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Global Dental Tourism Market Size (2024 to 2029)

The global dental tourism market is anticipated to grow at a CAGR of 12.22% from 2024 to 2029 and the market size is forecasted to grow from USD 4221 million in 2024 to USD 7513 million by 2029.

Current Scenario of the Global Dental Tourism Market

The adoption of dental tourism has increased tremendously in the last decade of the timeline and is anticipated to continue acceleration throughout the forecast period. Dental tourism refers to patients who travel from their country of birth or live in another country to obtain dental treatment at a lower cost than in their own country. This kind of patient migration is happening because of the insane rise in dental expenses, especially in Western parts of the world. For instance, research shows that only about 50% of the U.S. population has insurance that covers dental costs, and the others must pay around USD 600 in dental expenses. However, when such patients travel to countries such as India, their dental costs are reduced to approximately USD 35-125. Therefore, despite travel costs, populations from other countries travel to different countries for all dental procedures and facilities, such as surgeries, dentures, implants, root canals, and braces.

MARKET DRIVERS

Y-o-y growth in the population suffering from dental disorders and the growing aging population are majorly driving the dental tourism market..

Increasing dental problems and the loss of teeth, on the other hand, are significant concerns for the elderly. As per the World Health Organization (WHO), the incidence of oral diseases is significantly growing and affecting more than 3.5 billion people worldwide. Growing gum disease symptoms, untreated tooth decay, changing dietary habits, and excessive consumption of processed foods are the causes of tooth decay. Global demand for cosmetic dentistry, dental therapeutic products, and cosmetic procedures such as teeth whitening and polishing is increasing due to rising alcohol and cigarette use and other harmful lifestyle choices, dental issues, and dental problems.

High costs of dental procedures to promote the dental tourism market growth.

The market is also expected to be driven by the growing need to reduce dental healthcare costs. Many families cannot afford the soaring costs of dental care in their countries and, therefore, choose to opt for dental care in other countries. Dental insurance is challenging to obtain and often does not cover the costs for all different procedures. The urgent need for treatment and the lack of affordability is fuelling the dental tourism market. The market is further growing because of the rising incidence of periodontal diseases among children and the growing number of dental clinics with highly skilled and trained dentists.

MARKET RESTRAINTS

The dental tourism market is expected to be restricted due to the difficulty of obtaining a visa to enter some countries and the need to pay for travel, flight, and staying expenses when opting for dental tourism, which could cost quite a lot. Also, it is difficult for the patient to return to the same clinic for regular check-ups after treatment as it is not their home region, which poses an obstacle to the market. 

Impact Of COVID-19 On the Dental Tourism Market

The COVID-19 pandemic, discovered in China, spread worldwide and caused several deaths and misfortune. The pandemic caused severe economic loss and recession due to the closure of all businesses and services. The strict lockdown implications led to disruptions of the demand and supply chain for many productions, leading to colossal waste creation and loss of investment for people. Many households became unemployed without any source of revenue, and companies started to lay off people to save income. The government initiated relief funds for the financially suffering people. The healthcare sector was the most drastically affected segment of the market. 

The dental tourism market was no exception to the negative impact of the COVID-19 pandemic. The widespread disease led to the closure of all dental clinics and settings, leading to patients being denied treatments. Additionally, the tourism market had adverse effects because of the lengthy travel bans imposed across the borders of all countries, even after the calming of the lockdowns and pandemic. People also became less willing to travel due to the risks associated with the contamination of the pandemic. As a result, the market is expected to grow slowly in recent times.

REPORT COVERAGE

Segmental analysis, global dental tourism market analysis by treatment type.

The prosthodontics and restorative segments accounted for a significant share of the global market in 2023. The dominance of these segments is because both procedures are currently in demand in the dental society, and both procedures can cost a fortune without insurance, especially in Western countries. In addition, these procedures require advanced care, which can only be attained through costly equipment and techniques, which is why people travel to other countries for treatments.

Global Dental Tourism Market Analysis By Providers

The hospital chains segment is anticipated to dominate the dental tourism market during the forecast period. This segment's dominance can be attributed to the high-end services available at hospitals and the low-charge services they provide. In addition, hospitals are credible sources of treatment with verified professionals and beneficial insurance claims. Hospitals also have appropriate medicine and equipment available to treat patients. Hospitals are also a hub for complete health examinations making them more advantageous. Therefore, they dominate the market.

REGIONAL ANALYSIS

The Asia-Pacific is expected to dominate the market during the forecast period. This dominance is due to the availability of dentists with rich experience, superior infrastructure for dental treatment, regional government authority permissions for foreign patients in-take at medical institutions, the dental solid treatment markets in India, Thailand, and Malaysia, India frequently visiting medical tourists for cost-effective treatment plans in hospital chains and multiple specialty clinics, and low cost and low language barrier are all driving the growth.

The European and Latin American regions are also expected to show fast growth in the market owing to the reduced dental costs in the area and countries with more accessible travel regulations. Countries like Mexico, Brazil, the UK, and Germany are expected to increase. The middle east and Africa, with countries like South Africa and Israel, will also show growth.

The market in the North American region is expected to show slow progress due to the high costs of dental procedures and travel restrictions in this region. 

KEY PLAYERS IN THE DENTAL TOURISM MARKET

Several players in the market have made significant contributions to its growth. The major market participants include Apollo Hospitals Enterprise Ltd., Fortis Healthcare, Medlife Group, Professional Beauty, Right Choice Home & Away, Europe, Nexus Pharma, Aetna, OneExchange, Bali International Dental Center, Imperial Dental Specialist Center, Bangkok International Dental Center, ARC Dental Clinic and Raffles Medical Group.

RECENT HAPPENINGS IN THIS MARKET

• In August 2022, Turkey quickly climbed to become one of the top 10 medical tourism destinations for both men and women because of the rising demand for medical travel. As Turkey's reputation in the medical tourism industry grows, more customers are looking for reliable doctors and specialists to meet their demands for cosmetic procedures. Aesthetic ensure interested parties are in touch with the best specialists for their selected cosmetic operation by filling this gap. In addition, the business has teamed up with some of Turkey's top aesthetic surgeons to assist clients and lower the likelihood of subpar treatments.
• In August 2022, the medical device market in Thailand is increasing because of Thailand's expanding healthcare infrastructure. The demand for medical devices in the nation will rise along with the rise in healthcare import volume. To fulfill the rising demand for medical devices, Thailand's expanding healthcare infrastructure has been luring significant firms from around the globe. Many Chinese and Korean manufacturers are vying for market share in Thailand's lucrative medical device market and among European and American producers.

DETAILED SEGMENTATION OF THE GLOBAL DENTAL TOURISM MARKET INCLUDED IN THIS REPORT

This research report on the global dental tourism market has been segmented and sub-segmented based on treatment type, providers and region..

By Treatment Type

• Prosthodontics Treatment
• Preventive Treatment
• Restorative Treatment

By Providers

• Multi-Specialty Clinics
• Hospital Chains
• Independent Clinics
• North America
• Asia-Pacific
• Latin America
• Middle East and Africa

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Frequently Asked Questions

What was the size of the dental tourism market worldwide in 2021? +

The global dental tourism market size was worth USD 2988 million in 2021.

Which region is anticipated to be growing the fastest in the global dental tourism market? +

Across the world, the APAC region is expected to showcase the fastest growth in the global dental tourism market.

Does this report include COVID-19 impact on the dental tourism market? +

This report includes an in-depth analysis on how COVID-19 impacts the dental tourism market and also covers the post-pandemic impact on the market.

What are some of the notable players in the dental tourism market? +

Apollo Hospitals Enterprise Ltd., Fortis Healthcare, Medlife Group, Professional Beauty, Right Choice Home & Away, Europe, Nexus Pharma, Aetna, OneExchange, Bali International Dental Center, Imperial Dental Specialist Center, Bangkok International Dental Center, ARC Dental Clinic, Raffles Medical Group are a few of the key players in the dental tourism market.

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Global Dental Tourism Market Report and Forecast 2024-2032

• September 2023
• Region: Global
• Expert Market Research
• ID: 5895115
• Description

Table of Contents

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Dental Tourism: Introduction

Key trends in the global dental tourism market.

• Globalization of Healthcare Services: The dental tourism market was benefiting from the increasing globalization of healthcare services. Patients were traveling across borders to access affordable and high-quality dental care, driven by the cost disparities between countries.
• Emerging Destination Markets: New destinations were emerging as popular dental tourism hubs, offering competitive pricing and quality dental services. Countries in Eastern Europe, Southeast Asia, and Latin America were attracting attention as dental tourism hotspots.
• Medical Tourism Agencies: The rise of medical tourism agencies and facilitators was facilitating the planning and coordination of dental tourism trips. These agencies helped patients with everything from travel arrangements to connecting them with reputable dental clinics in their chosen destination.
• Technology and Telehealth: Dental tourism was being influenced by advancements in telehealth and virtual consultations. Patients could connect with dentists remotely for initial assessments, treatment planning, and follow-up consultations, enhancing convenience and minimizing the need for multiple trips.

Global Dental Tourism Market Segmentation

Market breakup by services.

• Dental Implants
• Periodontics
• Endodontics
• Dental Prosthetics
• Orthodontics
• Pedodontics
• Oral Surgery
• Dental Cosmetics
• Dental Consultation

Market Breakup by Travelers

• Incidental Travelers
• Business Travelers

Market Breakup by Providers

• Hospitals Chains
• Multi-Specialty Clinics
• Independent Clinics

Market Breakup by Region

• North America
• Asia Pacific
• Latin America
• Middle East and Africa

Global Dental Tourism Market Overview

Key players in the global dental tourism market, the major companies in dental tourism market are as follows:.

• Fortis Healthcare
• Apollo Hospitals Enterprise Ltd
• Franco-Vietnamese Hospital
• Clove Dental
• Medlife Group
• Dubai Dental Hospital
• Oris Dental Centre
• Raffles Medical Group
• Imperial Dental Specialist Centerl
• Thantakit International Dental Center
• Liberty Dental Clinic
• Imperial Dental Specialist Center
• Medical Tourism

Dental Tourism Market - Global Industry Size, Share, Trends, Opportunity and Forecast, 2019-2029F

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Global Cosmetic Dentistry Market Report and Forecast 2024-2032

Europe Dental Disposables Market Report and Forecast 2023-2031

Turkey Dental Tourism Market Competition Forecast and Opportunities, 2028

• August 2023

Global Dental Equipments Market Outlook, 2028

• October 2023

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The Global Dental Tourism Market Size | Statistics & Trends

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A wide variety of dental treatments can be accessed abroad, from implants to top-notch veneers; this is called “dental tourism.” Not only do top dental tourism destinations around the world charge much less than the US at their high-end dental clinics, but they also have some of the highest success rates.

As health tourism agencies and overseas dental clinics come up with packages and services to attract foreigners who need dental care, patients are increasingly becoming aware of dental procedures and options beyond their borders.

Many find that they would rather travel to a different country to receive timely, professional, and cost-friendly dental care. Industry numbers reflect this growing trend as the dental tourism market size was worth $3.1 billion in 2020 . The global business analytics and consulting firm Adroit Market Research pegs its compound annual growth rate at a promising 11.8%. Other industry sources for dental tourism statistics estimate that dental tourism accounts for 32% of all medical tourism .

Dental tourism has steadily risen in popularity in wealthy nations like the United States, Canada, Australia, and the United Kingdom. The key reasons these citizens leave their home country for dental operations are cost, quality, and accessibility.

In this article, we take a closer look at the factors that are contributing to this trend, specifically for tourists from the US and the UK.

Dental Tourism in the US

Why is dental tourism popular among Americans?

In the wake of the coronavirus pandemic, several Americans lost their health insurance and now need an alternative to cut down on healthcare expenses. According to The Guardian, around 74 million Americans don’t have dental insurance, while another 6 million citizens lost their dental coverage during the global health crisis.

Paying out of pocket is out of reach for many, so it isn’t hard to understand why dental tourism is booming. Take, for example, dental implants, which can cost $2,500 in the United States. In contrast, the same dental implants will cost around $900 in countries like Thailand and Costa Rica.

A textbook example of how dental tourism works is the events that are transpiring in the small city of Los Algodones, Mexico. Because dental services in Los Algodones are more affordable and accessible yet are still professional, Americans are flocking to the city to receive dental treatment. As a result, the city has earned the nickname “Molar City.”

Some dental practices even offer pick-up and drop-off services from the airport or all the way to patients’ home cities. In a city like Los Algodones, receiving dental test results is faster since labs are located close by. Also, the cost of living in Los Algodones is inexpensive compared to the US. This results in the price of goods and services being lower. It also means that dental tourists can save a lot on dental procedures.

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The Dental Tourism Market in Europe

For Britons, many patients still find themselves on the National Health Service’s (NHS) waiting lists due to capacity restraints from the global pandemic. The British Dental Association revealed in February 2022 that there had been 40 million dental treatments lost since the pandemic started.

The situation has put a strain on the UK’s dental health system as thousands find themselves on waiting lists, and many struggle to just be part of those lists. Those who are lucky enough to get their names in are forced to wait up to three years for an appointment, while some who are already listed have reportedly had their names removed just because “they waited too long” before booking an appointment.

Despite paying for and being entitled to NHS’ dental services, many British nationals are forced to pay for private care since it is the only way to access dental services more quickly. Unfortunately, costs for private dental care are prohibitive. A single dental implant can carry a price tag between $1,800 to $4,700.

Brits are traveling to medical and dental tourism hotspots to counter this extremely inconvenient situation. Countries like Turkey, Hungary, Thailand, Spain, and Malaysia are some of the popular destinations where dental treatment can be conveniently coupled with vacation and tourist activities.

Dental Tourism Marketing

The demand for dental tourism is growing by leaps and bounds. Medical Tourism Business can provide you with the support and resources you need to take advantage of this monumental shift in the medical and dental tourism industry.

At Medical Tourism Business , we can get your website in front of thousands of dental tourists looking to travel abroad for treatment. Our team can launch, run, and manage your digital marketing campaigns. To learn more about this service, visit our Google Ads page for patient lead generation.  

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Dental Tourism Market Report

Dental tourism market by service (dental implants, orthodontics, dental cosmetics, and others), provider (hospitals, dental clinics, and others), and regional analysis (north america, europe, asia-pacific, and lamea): global opportunity analysis and industry forecast, 2022-2031.

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Impact of covid-19 on Dental Tourism Market

Global dental tourism market analysis, the global dental tourism market size was $6,159.7 million in 2021 and is expected to grow with a cagr of 13.9%, by generating a revenue of $21,544.1 million by 2031..

Global Dental Tourism Market Synopsis

Dental tourism means traveling abroad for affordable dental care, dental treatment, dental surgery, or dental procedures, which are generally expensive in one's own country. High insurance premiums, an increase in number of uninsured and underinsured people in developed countries, and a longer waiting period in the home country are some of the factors that bring patients to other countries. Furthermore, the high availability of better health care services at a low cost in developing countries, lower air fares, and the tourism aspect all contribute to the benefits of outbound dental tourism. These factors are anticipated to drive the dental tourism market expansion in upcoming years.

The dental tourism market growth is expected to be limited due to the difficulty of obtaining a visa to enter some countries, as well as the need to pay for travel, flight, and lodging expenses when obtaining for dental tourism, which could be quite expensive. Furthermore, as it is not their home region, it is difficult for the patient to return to the same clinic for regular checkups after treatment, which creates a market barrier.

The increase in prevalence of dental abnormalities and the global demand for cosmetic dentistry are the primary factors that drive the industry's growth. Long wait times for dental care in the home country, combined with lower treatment costs and superior services in other countries, are expected to drive industry growth during the forecast period. The industry has expanded as a result of promotional strategies such as the launch of web ads highlighting healthcare providers' affordable offerings. Adopting appealing medical-tourism packages that provide undivided attention to healthcare and reasonable lodging, recognizing both treatment and recreational options, piques consumer interest.

According to regional dental tourism market analysis, the Asia-Pacific dental tourism market size accounted for the highest market share in 2021 due to the thriving dental care markets in India, Thailand, and Malaysia. Treatment in countries such as India, Brazil, and Thailand costs one-third of what it does in the UK or the U.S. Medical tourism destinations offer affordable and easily accessible services such as medical, cosmetic, and dental surgeries at significantly lower costs.

Dental Tourism Overview

Dental Tourism means traveling abroad for affordable & accessible dental care, dental treatment, dental surgery, or dental procedures, which are generally high priced in one's own country. This trend has emerged due to high priced health care and long waiting lists in many western countries.

Dental tourism has grown in popularity in recent years, particularly among Europeans and Americans, and the main factor is the savings associated with lower costs for dental services such as root canals, veneers, fillings, crowns, dental bridges, dental implants, and orthodontic care in the destination countries.

COVID-19 Impact on Global Dental Tourism Market

The COVID-19 pandemic had a significant impact on the dental tourism market, including popular dental tourism destinations such as India, China, and other emerging countries due to movement restrictions, supply chain disruption, and travel bans. Travel restrictions during the first two years of the pandemic harmed dental tourism in India. According to Fortis Healthcare's annual report, restrictions on global travel had a significant COVID-19 impact on dental tourism market in 2021, as the flow of visiting patients from various neighboring countries was halted.

Furthermore, according to a Business Standards article published in November 2022, dental tourism in India is expected to increase after being nearly nil during the two years affected by the COVID-19 pandemic, as international flights resumed in March-April 2022 and international travel returned to pre-COVID levels. To address the situation, various governments took steps to reintroduce dental tourism to the country. For example, in mid-June 2022, Mexico launched the #Come2MexicanCaribbean campaign, which offered travelers gifts and passes such as free hotel stays, discounted vehicle rentals, and discounts at tourist attractions. Thus, the dental tourism market trend is anticipated to recover from the effects of COVID-19 in the following years as the limitations and actions from the governments toward dental tourism were lifted.

Increased Dental Issues and Tooth Loss to Drive the Market Growth

Increase in dental problems and tooth loss are significant concerns for the elderly, which is also one of the key factors driving the dental tourism market. According to the World Health Organization (WHO), the prevalence of oral disease has increased and it affects more than 3.5 billion people worldwide. The causes of tooth decay, untreated tooth decay, changing dietary habits, and excessive consumption of processed foods. Owing to rise in alcohol and cigarette use, as well as other harmful lifestyle choices, dental issues, and dental problems, the global demand for cosmetic dentistry, dental therapeutics products, and cosmetic procedures such as teeth whitening and polishing, has increased. In addition, affordability and accessibility of high-quality healthcare services and assistance from tourism departments and local governments are the key factors that drive the growth of the global dental tourism market. Moreover, availability of latest medical technologies in dental tourism hubs, throughout the world, is expected to fuel the dental tourism market growth.

To know more about global dental tourism market drivers, get in touch with our analysts here .

Pandemic Outbreak Resulted in Travel Restrictions that Hampered Market Growth

Dental tourism is entirely dependent on travel facilities from one country to the next. However, the occurrence of a pandemic or strict regulations imposed by governments to receive medical care abroad impeded market growth. According to the World Tourism Organization, the emergence of the COVID-19 pandemic resulted in a 73% decrease in tourists worldwide in 2020. As a result, the options of dental technologies/procedures for international travelers declined, which eventually impacted the industry, limiting market growth. Asia-Pacific was severely impacted by travel restrictions, resulting in an 84% decrease in tourists by 2020. The COVID-19 pandemic had a significant impact on the market, particularly during the first half of 2020. The imposition of travel restrictions and stringent regulations on medical tourism hampered the dental tourism market demand. As a result, such a factor is expected to impede market value during the forecast period and to take a longer time to return to pre-pandemic growth levels.

Inbound Medical Travel Expansion Increased Dental Tourism Market Potential

The world has got closer to implementing improved medical facilities for value-based care as a result of growth in technical developments in the medical sector, including those related to dental equipment, surgical techniques, wearables, and connected healthcare. Telemedicine, telehealth, and information & communication technology have made it possible for patients to consult doctors, schedule appointments, and receive high-quality care from anywhere in the world. This has caused the rate of inbound tourism to increase in emerging nations such as Thailand and India. For instance, Thailand has been placed fifth in the world for inbound medical tourism by the Global Travel and Tourism Council, behind the U.S. France, Turkey, and Belgium. As a result, the need for affordable healthcare and the availability of cutting-edge medical infrastructure can be attributed to the growth of the global market.

To know more about global dental tourism market opportunities, get in touch with our analysts here .

Global Dental Tourism Market, by Service

By service, the market has been divided into dental implants, orthodontics, dental cosmetics, and others. Among these, the dental implants sub-segment accounted for the highest market share in 2021 whereas the dental cosmetics sub-segment is estimated to show the fastest growth during the forecast period.

Global Dental Tourism Market Share, by Service, 2021

Source: Research Dive Analysis

The dental implants gas sub-segment accounted a dominant dental tourism market share in 2021. The increase in prevalence of dental injuries as a result of car accidents and sports injuries supports the need for dental implants. According to the American Academy for Implant Dentistry, over 15 million people in the U.S. receive crown and bridge replacements for missing teeth each year, demonstrating the need for dental implants. Dental implants are long-term replacements that are described as a restorative treatment that protects and supports natural bone while also acting as a secure foundation for a prosthesis.

The dental cosmetics sub-segment is expected to be the fastest growing during the forecast period. The rise in prevalence of dental disorders such as periodontal disease, tooth decay, gum disease, dental crack, and dental cavities, as well as the rise in the geriatric population, which is more prone to tooth-related problems, are some of the factors the drive the growth of the dental cosmetics in dental tourism market. Furthermore, technological advancements in cosmetic dentistry, such as the availability of CAD/CAM (computer-aided design and computer-aided manufacturing) systems that extensively use 3-dimensional technology to improve the design and creation of dental restorations contribute to the market's growth.

Global Dental Tourism Market, by Provider

By providers, the market is divided into hospitals, dental clinics, and others. Among these, the dental clinics sub-segment accounted for highest revenue share in 2021.

Global Dental Tourism Market Size, by Provider , 2021

The dental clinics sub-segment accounted a dominant dental tourism market share in 2021. The segment is expected to witness a lucrative growth rate during the forecast period. Dental practices are growing all around the world. The number of independent dentistry clinics is expected to increase in the years to come. This is due to the increased competition among providers and the demand for cost-effective treatments. The regulatory scenario for dental clinics is stringent, especially in regions, such as North America. However, healthcare systems around the world believe the risk of infection in clinics is low, and in some cases, infections are not detected due to unsafe practices. Some systems advise patients to be tested for conditions such as hepatitis B, hepatitis C, and HIV. These factors are anticipated to boost the growth of dental clinics sub-segment during the analysis timeframe.

Global Dental Tourism Market, by Region

The dental tourism market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Global Dental Tourism Market Size & Forecast, by Region, 2021-2031 ($ Million)

The Market for Dental Tourism in Asia-Pacific to be the Most Dominant

The Asia-Pacific dental tourism market accounted a dominant market share in 2021. This dominance is due to the availability of dentists with rich experience, superior infrastructure for dental treatment. Regional government authority permissions for foreign patients in-take at medical institutions, the dental solid treatment markets in India, Thailand, and Malaysia. India frequently visiting medical tourists for cost-effective treatment plans in hospital chains and multiple specialty clinics, and low cost and low language barrier are all driving the growth. Furthermore, countries such as Singapore, Malaysia, and South Korea are expected to gain traction during the forecast period due to an increase in cosmetic procedures performed in the country. Furthermore, high number of patients travel to Asian countries for medical treatment due to the availability of lower-cost facilities. Moreover, countries such as Singapore, Malaysia, and South Korea are expected to gain traction during the forecast period owing to the increased patients for cosmetic procedures in the country.

Competitive Scenario in the Global Dental Tourism Market

Investment and agreement are common strategies followed by major market players. For instance, on 13th August 2020, during the COVID-19 pandemic, the government of Portugal announced the launch of its travel insurance scheme for international tourists, which includes medical, surgical, hospital, and pharmaceutical expenses, in order to revitalize the tourism sector and ensure tourists' safety. The growth in number of inbound tourists has a positive impact on market growth.

Some of the leading dental tourism market players are Franco-Vietnamese Hospital, Apollo Hospitals Enterprise Ltd., Fortis Healthcare, Clove Dental, Medlife Group, Raffles Medical Group, Oris Dental Centre, Dubai Dental Hospital, Imperial Dental Specialist Center, Liberty Dental Clinic, ThantakIt International Dental Center, and ARC Dental Clinic.

Q1. What is the size of the global dental tourism market?

A. The size of the global dental tourism market was over $6,159.7 million in 2021 and is projected to reach $21,544.1 million by 2031.

Q2. Which are the major companies in the dental tourism market?

A. Franco-Vietnamese Hospital, Apollo Hospitals Enterprise Ltd., and Fortis Healthcare are some of the key players in the global dental tourism market.

Q3. Which region, among others, possesses greater investment opportunities in the near future?

A. The Asia-Pacific region possesses great investment opportunities for investors to witness the most promising growth in the future.

Q4. What is expected to be the growth rate of the Asia-Pacific dental tourism market?

A. Asia-Pacific dental tourism market is anticipated to grow at 14.0% CAGR during the forecast period.

Q5. What are the strategies opted by the leading players in this market?

A. Agreement and investment are the two key strategies opted by the operating companies in this market.

Q6. Which companies are investing more on R&D practices?

A. Franco-Vietnamese Hospital, Apollo Hospitals Enterprise Ltd., Fortis Healthcare, Clove Dental, and Midlife Group are the companies investing more on R&D activities for developing new products and technologies.

1.Research Methodology

1.1.Desk Research 1.2.Real time insights and validation 1.3.Forecast model 1.4.Assumptions and forecast parameters 1.5.Market size estimation

1.5.1.Top-down approach 1.5.2.Bottom-up approach

2.Report Scope

2.1.Market definition 2.2.Key objectives of the study 2.3.Report overview 2.4.Market segmentation 2.5.Overview of the impact of COVID-19 on Global Dental Tourism market 

3.Executive Summary

4.Market Overview

4.1.Introduction 4.2.Growth impact forces

4.2.1.Drivers 4.2.2.Restraints 4.2.3.Opportunities

4.3.Market value chain analysis

4.3.1.List of raw material suppliers 4.3.2.List of manufacturers  4.3.3.List of distributors

4.4.Innovation & sustainability matrices

4.4.1.Technology matrix 4.4.2.Regulatory matrix

4.5.Porter’s five forces analysis

4.5.1.Bargaining power of suppliers 4.5.2.Bargaining power of consumers 4.5.3.Threat of substitutes 4.5.4.Threat of new entrants 4.5.5.Competitive rivalry intensity

4.6.PESTLE analysis

4.6.1.Political 4.6.2.Economical 4.6.3.Social 4.6.4.Technological 4.6.5.Environmental

4.7.Impact of COVID-19 on Dental Tourism market

4.7.1.Pre-covid market scenario 4.7.2.Post-covid market scenario

5.Dental Tourism Market Analysis, by Services

5.1.Overview 5.2.Dental Implants

5.2.1.Definition, key trends, growth factors, and opportunities 5.2.2.Market size analysis, by region, 2021-2031 5.2.3.Market share analysis, by country,2021-2031

5.3.Orthodontics

5.3.1.Definition, key trends, growth factors, and opportunities 5.3.2.Market size analysis, by region, 2021-2031 5.3.3.Market share analysis, by country,2021-2031

5.4.1.Definition, key trends, growth factors, and opportunities 5.4.2.Market size analysis, by region, 2021-2031 5.4.3.Market share analysis, by country,2021-2031

5.5.Research Dive Exclusive Insights

5.5.1.Market attractiveness 5.5.2.Competition heatmap

6.Dental Tourism Market Analysis, by Providers

6.1.Hospitals

6.1.1.Definition, key trends, growth factors, and opportunities 6.1.2.Market size analysis, by region, 2021-2031 6.1.3.Market share analysis, by country,2021-2031

6.2.Dental Clinics

6.2.1.Definition, key trends, growth factors, and opportunities 6.2.2.Market size analysis, by region, 2021-2031 6.2.3.Market share analysis, by country,2021-2031

6.3.1.Definition, key trends, growth factors, and opportunities 6.3.2.Market size analysis, by region, 2021-2031 6.3.3.Market share analysis, by country,2021-2031

6.4.Research Dive Exclusive Insights

6.4.1.Market attractiveness 6.4.2.Competition heatmap

7.Dental Tourism Market, by Region

7.1.North America

7.1.1.1.Market size analysis, by Services, 2021-2031 7.1.1.2.Market size analysis, by Providers,2021-2031

7.1.2.Canada

7.1.2.1.Market size analysis, by services, 2021-2031 7.1.2.2.Market size analysis, by Providers, 2021-2031

7.1.3.Mexico

7.1.3.1.Market size analysis, by Services, 2021-2031 7.1.3.2.Market size analysis, by Providers,2021-2031

7.1.4.Research Dive Exclusive Insights

7.1.4.1.Market attractiveness 7.1.4.2.Competition heatmap

7.2.1.Germany 

7.2.1.1.Market size analysis, by Services, 2021-2031 7.2.1.2.Market size analysis, by Providers,2021-2031

7.2.2.1.Market size analysis, by Services, 2021-2031 7.2.2.2.Market size analysis, by Providers,2021-2031

7.2.3.France

7.2.3.1.Market size analysis, by Services, 2021-2031 7.2.3.2.Market size analysis, by Providers,2021-2031

7.2.4.Spain

7.2.4.1.Market size analysis, by Services, 2021-2031 7.2.4.2.Market size analysis, by Providers,2021-2031

7.2.5.Italy

7.2.5.1.Market size analysis, by Services, 2021-2031 7.2.5.2.Market size analysis, by Providers,2021-2031

7.2.6.Rest of Europe

7.2.6.1.Market size analysis, by Services, 2021-2031 7.2.6.2.Market size analysis, by Providers,2021-2031

7.2.7.Research Dive Exclusive Insights

7.2.7.1.Market attractiveness 7.2.7.2.Competition heatmap

7.3.Asia Pacific

7.3.1.China

7.3.1.1.Market size analysis, by Services, 2021-2031 7.3.1.2.Market size analysis, by Providers,2021-2031

7.3.2.Japan 

7.3.2.1.Market size analysis, by Services, 2021-2031 7.3.2.2.Market size analysis, by Providers,2021-2031

7.3.3.India

7.3.3.1.Market size analysis, by Services, 2021-2031 7.3.3.2.Market size analysis, by Providers,2021-2031

7.3.4.Australia

7.3.4.1.Market size analysis, by Services, 2021-2031 7.3.4.2.Market size analysis, by Providers,2021-2031

7.3.5.South Korea

7.3.5.1.Market size analysis, by Services, 2021-2031 7.3.5.2.Market size analysis, by Providers,2021-2031

7.3.6.Rest of Asia Pacific

7.3.6.1.Market size analysis, by Services, 2021-2031 7.3.6.2.Market size analysis, by Providers,2021-2031

7.3.7.Research Dive Exclusive Insights

7.3.7.1.Market attractiveness 7.3.7.2.Competition heatmap

7.4.1.Brazil

7.4.1.1.Market size analysis, by Services, 2021-2031 7.4.1.2.Market size analysis, by Providers,2021-2031

7.4.2.Saudi Arabia

7.4.2.1.Market size analysis, by Services, 2021-2031 7.4.2.2.Market size analysis, by Providers,2021-2031

7.4.3.1.Market size analysis, by Services, 2021-2031 7.4.3.2.Market size analysis, by Providers,2021-2031

7.4.4.South Africa

7.4.4.1.Market size analysis, by Services, 2021-2031 7.4.4.2.Market size analysis, by Providers,2021-2031

7.4.5.Rest of LAMEA

7.4.5.1.Market size analysis, by Services, 2021-2031 7.4.5.2.Market size analysis, by Providers,2021-2031

7.4.6.Research Dive Exclusive Insights

7.4.6.1.Market attractiveness 7.4.6.2.Competition heatmap

8.Competitive Landscape

8.1.Top winning strategies, 2021

8.1.1.By strategy 8.1.2.By year

8.2.Strategic overview

8.3.Market share analysis, 2021

9.Company Profiles

9.1.Franco-Vietnamese Hospital

9.1.1.Overview 9.1.2.Business segments 9.1.3.Product portfolio 9.1.4.Financial performance 9.1.5.Recent developments 9.1.6.SWOT analysis

9.2.Apollo Hospitals Enterprise Ltd.

9.2.1.Overview 9.2.2.Business segments 9.2.3.Product portfolio 9.2.4.Financial performance 9.2.5.Recent developments 9.2.6.SWOT analysis

9.3.Fortis Healthcare

9.3.1.Overview 9.3.2.Business segments 9.3.3.Product portfolio 9.3.4.Financial performance 9.3.5.Recent developments 9.3.6.SWOT analysis

9.4. Clove Dental

9.4.1.Overview 9.4.2.Business segments 9.4.3.Product portfolio 9.4.4.Financial performance 9.4.5.Recent developments 9.4.6.SWOT analysis

9.5.Medlife Group

9.5.1.Overview 9.5.2.Business segments 9.5.3.Product portfolio 9.5.4.Financial performance 9.5.5.Recent developments 9.5.6.SWOT analysis

9.6.Raffles Medical Group

9.6.1.Overview 9.6.2.Business segments 9.6.3.Product portfolio 9.6.4.Financial performance 9.6.5.Recent developments 9.6.6.SWOT analysis

9.7.Oris Dental Centre

9.7.1.Overview 9.7.2.Business segments 9.7.3.Product portfolio 9.7.4.Financial performance 9.7.5.Recent developments 9.7.6.SWOT analysis

9.8.Dubai Dental Hospital

9.8.1.Overview 9.8.2.Business segments 9.8.3.Product portfolio 9.8.4.Financial performance 9.8.5.Recent developments 9.8.6.SWOT analysis

9.9.Imperial Dental Specialist Center

9.9.1.Overview 9.9.2.Business segments 9.9.3.Product portfolio 9.9.4.Financial performance 9.9.5.Recent developments 9.9.6.SWOT analysis

9.10.Liberty Dental Clinic

9.10.1.Overview 9.10.2.Business segments 9.10.3.Product portfolio 9.10.4.Financial performance 9.10.5.Recent developments 9.10.6.SWOT analysis

10.Appendix

10.1.Parent & peer market analysis 10.2.Premium insights from industry experts 10.3.Related reports

The concept of dental tourism has become increasingly popular in recent years, as the cost of dental treatment in many countries has continued to rise. This trend has opened a whole new world of possibilities for people who need dental care but cannot afford it in their own country. The most obvious reason why people choose dental tourism is the cost. Dental treatment in many countries, such as the United States, Canada, and the United Kingdom, can be very expensive. In contrast, the same procedure in Mexico can cost much less than in these nations. Mexico, Costa Rica, and Thailand are the countries that are popular for dental tourism. These countries have reputations for providing high-quality dental care. This is mainly because many dental professionals in these countries have received their training in the United States or other Western countries and therefore and can provide care that meets Western standards. Many people choose dental tourism because it allows them to combine dental treatment with a vacation. Most of the dental tourism destinations are in popular vacation spots, such as Cancun, Mexico, Phuket, or Thailand.

Forecast Analysis of the Global Dental Tourism Market  

According to the report published by Research Dive, the global dental tourism market is envisioned to generate a revenue of $21,544.1 million and  rise at a noteworthy CAGR of 13.9% over the analysis timeframe from 2022 to 2031.

The increasing prevalence of oral diseases among individuals globally due to the rise in alcohol and cigarette use, changing dietary habits, and excessive consumption of processed foods, is expected to fortify the growth of the dental tourism market over the forecast period. Besides, the growing demand for cosmetic dentistry, dental therapeutics products, and cosmetic procedures such as teeth whitening and polishing, owing to the rising use of alcohol and cigarette and other harmful lifestyle choices, and dental problems is expected to foster the growth of the market during the estimated period. Moreover, the technological development in the medical sector such as developments in dental equipment, wearables, surgical techniques, and many others is predicted to create extensive growth opportunities for the dental tourism market over the analysis timeframe. However, travel restrictions caused due to the outbreak of the Covid-19 pandemic may hamper the growth of the market over the estimated period. 

The major players of the dental tourism market include ARC Dental Clinic, Franco-Vietnamese Hospital, ThantakIt International Dental Center, Apollo Hospitals Enterprise Ltd., Liberty Dental Clinic, Fortis Healthcare, Imperial Dental Specialist Center, Clove Dental, Dubai Dental Hospital, Medlife Group, Oris Dental Centre, Raffles Medical Group, and many more. 

Key Developments of the Dental Tourism Market

The key companies operating in the industry are adopting various growth strategies & business tactics such as partnerships, collaborations, mergers & acquisitions, and launches to maintain a robust position in the overall market, which is subsequently helping the global dental tourism market to grow exponentially. For instance:

• In August 2020, the government of Portugal launched its travel insurance scheme for international tourists during the Covid-19 pandemic, which includes medical, hospital, and pharmaceutical expenses, and many more to strengthen the tourism sector and assure tourists’ safety.  
• In November 2020, the Ministry of Health, Vietnam received more than one billion USD for medical tourism which included products such as dental care, plastic surgery, traditional medicine, and many more. Ho Chi Minh of Vietnam implemented various solutions to build intensive services, strengthen media, and create applications for medical tourism.  
• In March 2023, Mubadala Investment Company, an Emirati state-owned holding company that acts as a sovereign wealth fund announced its acquisition of Dental Care Alliance, one of the largest multi-branded dental support organizations in the U.S. With this acquisition, the Mubadala aimed to invest in technology, clean energy, mobility, and life sciences to expand their portfolio.

Most Profitable Region

The Asia-Pacific region of the dental tourism market generated the highest market share in 2021. The availability of dentists with greater experience and the presence of superior infrastructure for dental treatment across the region is expected to boost the growth of the market over the estimated period. Moreover, a greater number of patients travel to Asian countries for medical treatment owing to the availability of lower-cost facilities is predicted to bring huge growth opportunities for the market during the analysis period. 

Covid-19 Impact on the Dental Tourism Market

The outbreak of the Covid-19 pandemic has several uncertainties across various industries including the dental tourism market. The disruptions in supply chains, movement restrictions, and travel bans have affected dental tourism during the pandemic. However, various initiatives taken by governments to reintroduce dental tourism across many nations have created huge growth opportunities for the market post-pandemic.

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敒敳⁴慰獳潷摲

• Sunday, June 9, 2024
• Dental Business and Marketing

Dental Tourism: Opportunities and Challenges in the Global Market

This issue covers a diverse range of topics, including: The mental health crisis in dentistry; molar distalization for Class II malocclusion; slow maxillary expansion for cleft lip and palate patients; planning successful smile makeovers; navigating Malaysia's evolving oral healthcare landscape; and the convergence of emerging technologies revolutionizing dental practice.

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Dental tourism, the practice of seeking dental care abroad for cost savings, has gained significant traction in recent years, offering both opportunities and challenges to healthcare stakeholders.

According to a new report from Allied Market Research, the global dental tourism market, valued at $6.2 billion in 2021, is anticipated to reach $21.5 billion by 2031, marking a remarkable compound annual growth rate (CAGR) of 13.9% from 2022 to 2031. The Asia-Pacific (APAC) region leads this growth, with North America being the largest market as of 2021.

Korea’s dental tourism predicted to rebound from pandemic slump

Challenges for Stakeholders

Quality Assurance: Quality of care remains a primary concern in dental tourism. While cost savings drive patients to seek dental procedures abroad, a lack of confidence in the quality of care in foreign countries can pose a challenge for both dental providers and destination nations.

Regulatory Variability: Dental regulations and standards vary significantly from one country to another, creating confusion for patients and making it challenging for dental providers to adhere to uniform standards. Navigating this regulatory variability demands careful attention.

Communication Barriers: Language differences can create communication barriers between patients and dental professionals, potentially leading to misunderstandings and treatment complications. Bridging these language gaps is crucial for successful outcomes.

Click to Visit  website of India's Leading Manufacturer of World Class Dental Materials, Exported to 90+ Countries.

Travel-Related Risks: Patients traveling abroad for dental procedures may encounter travel-related risks, including flight delays, visa issues, or unforeseen emergencies. Such risks can disrupt treatment plans and impact the overall patient experience.

Vietnam’s dental market to reach USD2.4bn

Opportunities for Stakeholders

Cost Savings: The primary driver for dental tourism is the significant cost savings it offers patients compared to their home countries. This financial advantage is a compelling factor for patients considering dental tourism.

Access to Advanced Technology: Some dental tourism destinations invest in state-of-the-art dental technology and facilities, attracting international patients seeking advanced treatments and procedures not readily available or affordable in their home countries.

Market Expansion: Dental providers in destination countries can tap into a global market by catering to international patients, diversifying their patient base and increasing revenue streams.

Tourism Synergy: Dental tourism often combines dental treatment with leisure travel, benefiting destination countries with increased tourism revenue as patients and companions explore local attractions, hotels, and restaurants during their stay.

Mitigating Challenges and Maximizing Opportunities

To thrive in the dental tourism market, stakeholders must adopt proactive strategies:

Quality Assurance: Dental providers should prioritize accreditation and certifications to build trust with international patients. Destination countries can establish quality standards and implement rigorous monitoring and evaluation processes.

Malaysia aims to become preferred healthcare destination

Regulatory Coordination: S takeholders should work towards harmonizing dental regulations and standards to provide a more consistent experience for patients and dental professionals.

Communication Solutions: Investment in multilingual staff and interpreters can enhance communication between patients and dental teams. Digital platforms and telemedicine can facilitate remote consultations and follow-ups.

Risk Management: Dental providers and destination countries should have contingency plans in place to address travel-related issues and emergencies, including clear communication channels with local healthcare providers.

Key Findings of the Dental Tourism Market

Dental implants sub-segment led the global market in 2021, with dental cosmetics projected as the fastest-growing sub-segment.

Dental clinics accounted for the highest market share in 2021 among providers, expected to show rapid growth in the coming years.

The Asia-Pacific region dominated the dental tourism market in 2021 and is poised to maintain its position during the forecast period.

In conclusion, the dental tourism market presents distinct challenges and opportunities for stakeholders. Prioritizing quality, harmonizing regulations, improving communication, and managing travel-related risks are essential for dental professionals, destination countries, and patients to capitalize on this growing trend. With continued market growth, stakeholders must adapt and evolve to meet changing patient preferences and market dynamics.

Click to register for Allied Market Research’s Sample Report: Dental Tourism Market by Services (Dental Implants, Orthodontics, Dental Cosmetics, Others), by Providers (Hospitals, Dental Clinics, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031

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Adroit Market Research - Industry Insights

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Infographics, global dental tourism market size and forecast 2018-2025 view report summary travel and hospitality -->.

Now boarding: Faces, places, and trends shaping tourism in 2024

After falling by 75 percent in 2020, travel is on its way to a full recovery by the end of 2024. Domestic travel is expected to grow 3 percent annually and reach 19 billion lodging nights per year by 2030. 1 Unless otherwise noted, the source for all data and projections is Oxford Economics. Over the same time frame, international travel should likewise ramp up to its historical average of nine billion nights. Spending on travel is expected to follow a similar trajectory, with an estimated $8.6 trillion in traveler outlays in 2024, representing roughly 9 percent of this year’s global GDP.

About the authors

This article is a collaborative effort by Caroline Tufft , Margaux Constantin , Matteo Pacca , and Ryan Mann , with Ivan Gladstone and Jasperina de Vries, representing views from McKinsey’s Travel, Logistics & Infrastructure Practice.

There’s no doubt people still love to travel and will continue to seek new experiences in new places. But where will travelers come from, and where will they go? We developed a snapshot of current traveler flows, along with estimates for growth through 2030. For the purposes of this report, we have divided the world into four regions—the Americas, Asia, Europe, and the Middle East and Africa.

Our analysis identifies three major themes for industry stakeholders to consider:

• The bulk of travel spending is close to home. Stakeholders should ensure they capture the full potential of domestic travel before shifting their focus to international travelers. And they should start with international travelers who visit nearby countries—as intraregional trips represent the largest travel segment after domestic trips.
• Source markets are shifting. Although established source markets continue to anchor global travel, Eastern Europe, India, and Southeast Asia are all becoming fast-growing sources of outbound tourism.
• The destinations of the future may not be the ones you imagine. Alongside enduring favorites, places that weren’t on many tourists’ maps are finding clever ways to lure international travelers and establish themselves as desirable destinations.

The bulk of travel spending is close to home

International travel might feel more glamorous, but tourism players should not forget that domestic travel still represents the bulk of the market, accounting for 75 percent of global travel spending (Exhibit 1). Domestic travel recovered from the COVID-19 pandemic faster than international travel, as is typical coming out of downturns. And although there has been a recent boom in “revenge travel,” with travelers prioritizing international trips that were delayed by the pandemic, a return to prepandemic norms, in which domestic travel represents 70 percent of spending, is expected by 2030.

The United States is the world’s largest domestic travel market at $1 trillion in annual spending. Sixty-eight percent of all trips that start in the United States remain within its borders. Domestic demand has softened slightly, as American travelers return abroad. 2 Dawit Habtemariam, “Domestic U.S. tourism growth levels off as Americans head overseas,” Skift, August 18, 2023. But tourism players with the right offerings are still thriving: five national parks broke attendance records in 2023 (including Joshua Tree National Park, which capitalized on growing interest from stargazers indulging in “dark sky” tourism 3 Scott McConkey, “5 national parks set attendance records in 2023, and the reasons may surprise you,” Wealth of Geeks, April 16, 2024. ).

China’s $744 billion domestic travel market is currently the world’s second largest. Chinese travelers spent the pandemic learning to appreciate the diversity of experiences on offer within their own country. Even as borders open back up, Chinese travelers are staying close to home. And domestic destinations are benefiting: for example, Changchun (home to the Changchun Ice and Snow Festival) realized 160 percent year-on-year growth in visitors in 2023. 4 Shi Xiaoji, “Why don’t Chinese people like to travel abroad anymore? The global tourism industry has lost 900 billion yuan. What is the situation?,” NetEase, February 12, 2024. In 2024, domestic travel during Lunar New Year exceeded prepandemic levels by 19 percent.

China’s domestic travel market is expected to grow 12 percent annually and overtake the United States’ to become the world’s largest by 2030. Hotel construction reflects this expectation: 30 percent of the global hotel construction pipeline is currently concentrated in China. The pipeline is heavily skewed toward luxury properties, with more than twice as many luxury hotels under construction in China as in the United States.

India, currently the world’s sixth-largest domestic travel market by spending, is another thriving area for domestic travel. With the subcontinent’s growing middle class powering travel spending growth of roughly 9 percent per year, India’s domestic market could overtake Japan’s and Mexico’s to become the world’s fourth largest by 2030. Domestic air passenger traffic in India is projected to double by 2030, 5 Murali Krishnan, “Can India’s airports cope with rapid passenger growth?,” Deutsche Welle, February 7, 2024. boosted in part by a state-subsidized initiative that aims to connect underserved domestic airports. 6 “India is seeing a massive aviation boom,” Economist , November 23, 2023.

When travelers do go abroad, they often stay close to home (Exhibit 2).

Europe and Asia, in particular, demonstrate strong and growing intraregional travel markets.

Recognizing this general trend, stakeholders have been funneling investment toward regional tourism destinations. An Emirati wealth fund, for instance, has announced its intent to invest roughly $35 billion into established hospitality properties and development opportunities in Egypt. 7 Michael Gunn and Mirette Magdy, “UAE’s $35 billion Egypt deal marks Gulf powers’ buying spree,” Bloomberg, April 27, 2024.

Europe has long played host to a high share of intraregional travel. Seventy percent of its travelers’ international trips stay within the region. Europe’s most popular destinations for intraregional travelers are perennial warm-weather favorites—Spain (18 percent), Italy (10 percent), and France (8 percent)—with limited change to these preferences expected between now and 2030.

Despite longer travel distances between Asian countries, Asia’s intraregional travel market is beginning to resemble Europe’s. Intraregional travel currently accounts for about 60 percent of international trips in Asia—a share expected to climb to 64 percent by 2030. As in Europe in past decades, Asian intraregional travel is benefiting from diminishing visa barriers and the development of a low-cost, regional flight network.

Thailand is projected to enjoy continued, growing popularity with Asian travelers. Thailand waived visa requirements for Chinese tourists in 2023 and plans to do the same for Indian tourists starting in 2024. It has aggressively targeted the fast-growing Indian traveler segment, launching more than 50 marketing campaigns directed at Indians over the past decade. The investment may be paying off: Bangkok recently overtook Dubai as the most popular city destination for Indian tourists. 8 “Bangkok overtakes Dubai as top destination for Indians post visa relaxation, reveals Agoda,” PR Newswire, January 18, 2024.

A McKinsey ConsumerWise survey on consumer sentiment, conducted in February 2024, suggests that Chinese travelers are also exhibiting high interest in international travel, with 36 percent of survey respondents indicating that they intend to spend more on international travel in the next three months. 9 Daniel Zipser, “ China brief: Consumers are spending again (outside of China) ,” McKinsey, April 8, 2024. Much of this interest is directed toward regional destinations such as Southeast Asia and Japan, with interest in travel to Europe down from previous years. 10 Guang Chen, Zi Chen, Steve Saxon, and Jackey Yu, “ Outlook for China tourism 2023: Light at the end of the tunnel ,” McKinsey, May 9, 2023.

Given travelers’ preference for proximity, how can tourism stakeholders further capitalize on domestic and intraregional travel demand? Here are a few strategies:

• Craft offerings that encourage domestic tourists to rediscover local gems. Destinations, hotels, and transportation providers can encourage domestic tourists to integrate lesser-known cultural landmarks into their trips to visit friends and relatives. In France, the upscale hotel chain Relais & Châteaux markets historic properties that lie far from classic tourist sights—such as Château Saint-Jean in rural Auvergne—as a welcome escape from the bustle of Paris. In Mexico, the Pueblos Mágicos program has successfully boosted domestic tourist visits to a set of “magical towns” that showcase Mexican heritage.
• Fold one-off domestic destinations into fuller itineraries. Route 66 in the United States is a classic road trip pathway, which spurs visits to attractions all along the highway’s length. Tourism stakeholders can collaborate to create similar types of domestic itineraries around the world. For instance, Mexico has expanded on its Pueblos Mágicos concept by branding coordinated visits to multiple villages as “magical routes.” In France, local tourism boards and vineyards have collaborated to promote bucket list “wine routes” around the country.
• Make crossing borders into neighboring countries seamless. Removing logistical barriers to travel can nudge tourists to upgrade a one-off trip to a single attraction into a bucket list journey across multiple, less-trodden destinations. In Africa, for example, Ethiopian Airlines is facilitating cross-border travel to major regional tourist sites through improved air connectivity. In Asia, Thailand has announced its intent to create a joint visa easing travel among Cambodia, Laos, Malaysia, Myanmar, Thailand, and Vietnam.

Source markets are shifting

The United States, Germany, the United Kingdom, China, and France remain the world’s five largest sources of travelers, in that order. These countries collectively accounted for 38 percent of international travel spending in 2023 and are expected to remain the top five source markets through 2030. But interest in travel is blossoming in other parts of the world—causing a shift in the balance of outbound travel flows (Exhibit 3).

North Americans’ travel spending is projected to hold steady at roughly 3 percent annual growth. US consumers voice growing concerns about inflation, and the most cost-constrained traveler segments are reducing travel, which is affecting ultra-low-cost airlines and budget hotels. Most travelers, however, plan to continue traveling: McKinsey research suggests that American consumers rank international and domestic travel as their highest-priority areas for discretionary spending. Instead of canceling their trips, these consumers are adapting their behavior by traveling during off-peak periods or booking travel further in advance. Travel spending by Europeans paints a slightly rosier picture, with roughly 5 percent projected annual growth. Meanwhile, the projected 12 percent annual growth in Chinese travelers’ spending should anchor substantial increases in travel spending across Northeast Asia.

Alongside these enduring traveler segments, new groups of travelers are emerging. Eastern Europe, India, and Southeast Asia are still comparatively small source markets, but they are developing fast-growing pools of first-time tourists (Exhibit 4).

India’s breakneck GDP growth of 6 percent year over year is bolstering a new generation of travelers, 11 Benjamin Laker, “India will grow to become the world’s third-largest economy by 2027,” Forbes , February 23, 2024. resulting in a projected annual growth in travel spending of 9 percent between now and 2030. Indian air carriers and lodging companies are making substantial investments to meet projected demand. Budget airline IndiGo placed the largest aircraft order in commercial aviation history in 2023, when it pledged to buy 500 Airbus A320 planes 12 Anna Cooban, “Biggest plane deal in history: Airbus clinches massive order from India’s IndiGo,” CNN, June 19, 2023. ; that same week, Air India nearly equaled IndiGo’s order size with purchase agreements for 250 Airbus and 220 Boeing jets. IndiGo later added an order for 30 additional Airbus A350 planes, well suited to serving both domestic and international routes. 13 “Airbus confirms IndiGo's A350 aircraft order,” Economic Times , May 6, 2024. The Indian Hotels Company Limited is ramping up its hotel pipeline, aiming to open two new hotels per month in the near future. International players are not sitting on the sidelines: seven hotel chains are launching new brands in India in 2024, 14 Peden Doma Bhutia, “Indian Hotels expansion plans: 2 new brands launching, 2 hotels opening every month,” Skift, February 2, 2024. including Marriott’s first Moxy- and Tribute-branded hotels in India and entrants from Hilton’s Curio and Tapestry brands. 15 Forum Gandhi, “Check-in frenzy: International hotel giants unleash fresh brands in India’s booming hospitality landscape,” Hindu Businessline , February 13, 2024. Development focus has shifted away from major metropolises such as Mumbai and Delhi and toward fast-developing, smaller cities such as Chandigarh and Hyderabad.

Southeast Asian travel spending is projected to grow at roughly 7 percent per year. Pockets of particularly high growth exist in Cambodia, Malaysia, and the Philippines. To capitalize on this blossoming source market, neighboring countries are rolling out attractive visa arrangements: for example, China has agreed to reciprocal visa waivers for short-term travelers from Malaysia, Singapore, and Thailand. 16 Julienna Law, “China launches ‘visa-free era’ with Southeast Asia. Will travel retail boom?,” Jing Daily , January 30, 2024.

Travel spending by Eastern Europeans is expected to grow at 7 percent per year until 2030—two percentage points higher than spending by Western Europeans. Areas of especially high growth include the Czech Republic, Hungary, and Poland, where middle-class travelers are increasingly venturing farther afield. Major tourism players, including the TUI Group, have tapped into these new source markets by offering charter flights to warm-weather destinations such as Egypt. 17 Hildbrandt von Klaus, “TUI develops Czech Republic as a new source market,” FVW, December 22, 2023.

Although the number of travelers from these new source markets is growing, their purchasing power remains relatively limited. Compared with Western European travelers (who average $159 per night in total travel spending), South Asians spend 20 percent less, Eastern Europeans spend 40 percent less, and Southeast Asians spend 55 percent less. Only 3 percent of the current Asian hotel construction pipeline caters to economy travelers, suggesting a potential supply gap of rooms that could appeal to budget-constrained tourists.

While acknowledging that historical source markets will continue to constitute the bulk of travel spending, tourism players can consider actions such as these to capitalize on growing travel demand from newer markets:

• Reduce obstacles to travel. Countries can look for ways to strategically invest in simplifying travel for visitors from growing source markets. In 2017, for example, Azerbaijan introduced express processing of electronic visas for Indian visitors; annual arrivals from India increased fivefold in two years. Requirements regarding passport photocopies or in-person check-ins can similarly be assessed with an eye toward reducing red tape for travelers.
• Use culturally relevant marketing channels to reach new demographics. Unique, thoughtful marketing strategies can help destinations place themselves on first-time travelers’ bucket lists. For example, after the release of Zindagi Na Milegi Dobara , a popular Bollywood movie shot in Spain with support from the Spanish Ministry of Tourism, Indian tourism to Spain increased by 65 percent. 18 “ Zindagi Na Milegi Dobara part of syllabus in Spain colleges,” India Today , June 6, 2004.
• Give new travelers the tech they expect. Travelers from newer source markets often have access to tech-forward travel offerings. For example, Indian travelers can travel anywhere within their country without physical identification, thanks to the Digi Yatra app. The Southeast Asian rideshare app Grab has several helpful travel features that competitors lack, such as automated menu translation and currency conversion. Tourism stakeholders should consider how to adapt to the tech expectations of newer travelers, integrating relevant offerings that ease journeys.
• Create vibrant experiences tailored to different price points. Crafting lower-budget offerings for more cost-constrained travelers doesn’t need to result in giving them a subpar experience. Capsule hotels, in which guests sleep in small cubbies, began as a response to the high cost of accommodations in Japan, but they have become an attraction in their own right—appearing on many must-do lists. 19 Philip Tang, “24 of the best experiences in Japan,” Lonely Planet, March 23, 2024.

The places you’ll go: The destinations of the future may not be the ones you imagine

The world’s top ten destination countries (the United States, Spain, China, France, Saudi Arabia, Türkiye, Italy, Thailand, Japan, and India, in that order) currently receive 45 percent of all travel spending, including for domestic travel. But some new locales are gaining traction (Exhibit 5).

A significant number of travelers are expanding their horizons, booking journeys to less visited countries that are near to old standbys. For instance, Laos and Malaysia, which both border Thailand—an established destination that is home to Bangkok, the world’s most visited city 20 Katherine LaGrave, “This is the world’s most visited city,” AFAR , January 31, 2024. —are up a respective 20 percent and 17 percent, respectively, in year-over-year international travel spending.

The world’s top ten destination countries currently receive 45 percent of all travel spending, including domestic-travel spending. But some new locales are gaining traction.

Several other countries that have crafted thoughtful tourism demand generation strategies—such as Peru, the Philippines, Rwanda, and Vietnam—are also expected to reap benefits in the coming years. Vietnam logged a remarkable 40 percent increase in tourism spending in the five years before the pandemic. Postpandemic, it has rebounded in part by waiving visa requirements for European travelers (while indicating intent to offer similar exemptions in the future for Chinese and Indian travelers). 21 Ashvita Singh, “Vietnam looks to offer visa-free entry to Indians: India report,” Skift, November 20, 2023. The Philippines has made a concerted effort to shift its sun-and-beach branding toward a more well-rounded image, replacing its long-standing “It’s more fun in the Philippines” tourism slogan with “Love the Philippines.” Peru is highlighting less visited archeological sites while also marketing itself as a top-notch culinary destination through the promotion of Peruvian restaurants abroad. Rwanda is investing in infrastructure to become a major African transit hub, facilitated by Qatar Airways’ purchase of a 60 percent stake in the country’s major airport. 22 Dylan Cresswell, “Rwanda plots ambitious tourism recovery,” African Business , July 28, 2022. Rwanda has also successfully capitalized on sustainable tourism: by charging $1,500 per gorilla trekking permit, for instance, it has maximized revenue while reducing environmental impact.

Tourism players might consider taking some of these actions to lure tourists to less familiar destinations:

• Collaborate across the tourism ecosystem. Promotion is not solely the domain of destination marketing organizations. Accommodation, transportation, and experience providers can also play important roles. In Singapore, for instance, the luxury resort Marina Bay Sands partners extensively with Singapore Airlines and the Singapore Tourism Board to offer compelling tourism offerings. Past collaborations have included flight and stay packages built around culinary festivals and a Lunar New Year drone show. 23 “Singapore Tourism Board, Marina Bay Sands & UOB partner to enliven Marina Bay precinct,” Singapore Tourism Board news release, January 25, 2024.
• Use infrastructure linkage to promote new destinations. By extending route options, transportation providers can encourage visitors to create itineraries that combine familiar destinations with new attractions. In Asia, Thailand’s tourism authority has attempted to nudge visitors away from the most heavily trafficked parts of the country, such as Bangkok and Phuket, and toward less popular destinations.
• Deploy social media to reach different demographics. Innovative social media campaigns can help put a destination on the map. Australia launched its “Ruby the kangaroo” campaign in China to coincide with the return of postpandemic air capacity between the two places. A video adapted for Chinese context (with appropriate gestures and a hashtag in Mandarin) garnered more than 20 million views in a single day on one of China’s largest social media platforms. 24 Nicole Gong, “Can Ruby the kangaroo bring Chinese tourists hopping back to Australia?,” SBS, June 5, 2023.
• Embrace unknown status. “Off the beaten path” messaging can appeal to widely traveled tourists seeking fresh experiences. Saudi Arabia’s “#WhereInTheWorld” campaign promoted the country’s tourist spots by acknowledging that they are less familiar to travelers, using a series of images that compared these spots with better-known destinations.

As tourism stakeholders look to the future, they can take steps to ensure that they continue to delight existing travelers while also embracing new ones. Domestic and intraregional tourism remain major opportunities—catering to local tourists’ preferences while building infrastructure that makes travel more seamless within a region could help capture them. Creative collaboration among tourism stakeholders can help put lesser-known destinations on the map. Travel tides are shifting. Expertly navigating these currents could yield rich rewards.

Caroline Tufft is a senior partner in McKinsey’s London office, Margaux Constantin is a partner in the Dubai office, Matteo Pacca is a senior partner in the Paris office, Ryan Mann is a partner in the Chicago office, Ivan Gladstone is an associate partner in the Riyadh office, and Jasperina de Vries is an associate partner in the Amsterdam office.

The authors wish to thank Abdulhadi Alghamdi, Alessandra Powell, Alex Dichter, Cedric Tsai, Diane Vu, Elisa Wallwitz, Lily Miller, Maggie Coffey, Nadya Snezhkova, Nick Meronyk, Paulina Baum, Peimin Suo, Rebecca Stone, Sarah Fellay, Sarah Sahel, Steffen Fuchs, Steffen Köpke, Steve Saxon, Sophia Wang, and Urs Binggeli for their contributions to this article.

This article was edited by Seth Stevenson, a senior editor in the New York office.

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