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Job descriptions and industry overviews

Tourism officer: job description.

targetjobs editorial team

25 Jan 2023, 13:39

Tourism officers are responsible for promoting tourism and devising tourist development initiatives/campaigns with the aim of generating and increasing revenue.

Relevant work experience is usually essential for tourism officer roles.

Tourism officer job description: Typical employers | Qualifications and training | Key skills

Due to Covid-19, you may find it difficult to gain work or experience in the tourism industry. As we explain here , however, recruiters will not view time out of work due to the pandemic as a 'gap' in your CV. For guidance on searching for work during this difficult time, take a look at our advice for job hunting during a pandemic .

The role of a tourism officer is a combination of marketing, public relations and management. It also involves lots of planning and preparation.

Typical responsibilities of the job include:

• supervising staff
• preparing tourist or visitor information
• producing promotional material and displays
• managing budgets
• writing reports, business plans and press releases
• making presentations
• maintaining statistical and financial records
• undertaking day-to-day centre management and administration
• liaising with local businesses and the media
• market research.

Typical employers of tourism officers

• Local authorities
• Tourist information departments
• Commercial tourist attractions
• National parks
• Wildlife trusts
• The Forestry Commission
• The National Trust.

Competition is intense for the small number of jobs that occur each year. Most tourism officers enter the profession as assistants. Vacancies are advertised online, by careers services and in relevant publications such as Leisure Management and Marketing Week , as well as their online equivalents.

Qualifications and training required

Graduates with degrees in languages, travel, tourism, leisure, business studies, marketing, management or journalism are normally at an advantage. Relevant work experience is essential, and can be gained via seasonal or vacation employment, or by working as a volunteer or paid assistant in a tourist information centre. Experience gained in museums or information work or any commercial area (sales, marketing, retailing) can also be helpful.

Key skills for tourism officers

• Interpersonal skills
• Communication skills
• Organisational skills
• Adaptability
• Resourcefulness
• Confidence.

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Job descriptions and industry overviews

Tourism officer.

gradireland editorial team

24 Feb 2023, 16:02

Promotes tourism and devises tourist development initiatives/campaigns with the aim of generating and increasing revenue.

Job description

A tourism officer works to develop and enhance the visitor facilities of a region and to stimulate tourism growth in order to produce economic benefits for a particular region or site. They often work for local authorities but may also work within private companies or other public sector agencies.

Work activities

• Promoting existing tourist attractions through advertising campaigns, developing promotional literature including artwork, writing press releases and copy for tourism guides/newsletters
• Carrying out research of existing tourist attractions to gain customer feedback in order to make improvements
• Researching local history and local people's views in order to develop potential new tourist attractions
• Working with the media and other local partner organisations to raise the profile of the local area, generate positive publicity and create a brand identity for the area
• Organising exhibition stands at conferences and holiday shows, both nationally and overseas, to promote the area
• Organising special and seasonal events and festivals
• Providing support, guidance and sometimes administering funding for local tourism-related business and advising new tourism businesses
• Encouraging the development of new jobs within the tourism sector
• Bringing in tourism development funding to the area
• Assessing the impact that any planned developments may have upon the local environment weighed against the potential benefits
• Consulting with local tourism businesses such as tour operators, restaurants and guest-houses, to assess the effectiveness of current tourism development policies and to develop an overall tourism development strategy.

Work conditions

Travel: usually office based, although travel to tourist centres and attractions may be required. Working hours: normally office hours though occasional unsocial evenings/weekends may be required. Location: throughout the country Opportunities for self-employment: unlikely

Typical employers

Government bodies including:

• Fáilte Ireland
• Tourism Ireland
• Department of Arts, Sports & Tourism
• Shannon Development
• Regional Tourism Development Boards
• Dublin Tourism
• County councils etc.

Career development

Progression is possible by moving into managerial positions both within the tourism development section and into other departments such as economic development and regeneration.

Salaries will vary depending on employer, location and line management responsibilities.

Northern Ireland: Starting salaries of £16,000–£18,000 can be expected, rising to £35,000+ with experience.

Entry requirements

Entry is possible without a third level qualification which means jobs are open to graduates from all disciplines, but relevant qualifications are becoming increasingly more in demand by employers. In addition, most employers ask for some previous experience within the travel and tourism industry.

Other relevant degree subjects

• Business/management studies especially those with tourism management
• Hospitality management
• Hotel management
• Leisure and tourism
• Public relations
• Travel and tourism management

Postgraduate study

A pre-entry postgraduate qualification is not necessary.

Specific entry requirements

Previous relevant work experience is often a requirement.

Tips for application

Find part-time or seasonal work within the tourism industry at weekends and during university holidays. Knowledge of foreign languages is also useful. Marketing and web experience is also useful.

Skills and qualities

• Excellent interpersonal, written and oral communication skills
• Ability to liaise with community groups, stakeholders and the tourism industry
• High level of skills in the production of information and communication material
• Excellent customer service skills and an understanding of visitor needs and of the tourism industry
• Ability to work independently, within large teams or to lead a team, both cohesively and efficiently
• Strong management, administrative, organisational and project management ability
• Creativity and innovative strategic thinking along with good PR and marketing skills.

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This describes editorially independent and impartial content, which has been written and edited by the gradireland content team. Any external contributors featuring in the article are in line with our non-advertorial policy, by which we mean that we do not promote one organisation over another.

People reading this also searched for roles in these areas:

• Graduate Jobs
• Graduate Schemes
• Internships

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Tourism officer

Tourism officers promote tourism and event-related economic growth in order to generate and increase revenue for a particular city, region or site

As a tourism officer, you'll be responsible for key areas such as marketing, visitor management and the development of tourism campaigns, products, services and facilities.

You can work for a range of employers, including public and private destination management organisations, public agencies or partnerships and local authorities.

The role is varied and may include many different types of work. At more senior levels, your job will involve strategic planning, particularly in local authorities.

Alternative job titles include destinations manager and destinations management officer.

Responsibilities

As a tourism officer, you'll need to:

• prepare and commission tourist and visitor information, including art work
• write press releases and copy for tourism guides and newsletters
• produce promotional material and design displays
• set up and attend exhibitions and holiday shows
• organise special and seasonal events and festivals
• develop e-tourism platforms, including websites, and construct business databases
• manage and coordinate tourism services publicity via a range of social media platforms, including Twitter and Facebook
• devise and plan tours and arrange itineraries
• liaise with local operators, the media, designers and printers
• manage staff, budgets and staff training needs
• order products and services
• provide funding and business advice and send e-newsletters to local businesses
• write and present reports and business plans for committees
• plan and write funding applications
• work on product development
• give talks to local parties, community groups and schools, and handle media enquiries
• undertake market research with members of the public and visitors to particular attractions
• carry out strategic planning and development, such as commissioning and/or producing tourism strategies and economic impact studies for implementation, or lobbying, devising and implementing marketing campaigns.
• Salaries at trainee/assistant level are in the region of £16,000 to £20,000, depending on your employer, location and experience.
• Salaries at tourism officer levels are between around £21,000 and £28,000.
• Senior tourism officer and management-level jobs are around £30,000 to £40,000. Jobs available at the most senior levels can be in excess of this amount.

Salaries vary depending on your experience, the type of employer you work for, the area of tourism and your location.

Income figures are intended as a guide only.

Working hours

You'll usually work a standard 37.5-hour week but may need to work some evenings when attending meetings, events and exhibitions.

There may be opportunities for flexible working.

What to expect

• The work is usually office based but may involve work outside and at different locations during the working day.
• The tourism industry as a whole has seen a significant decline in the number of jobs due to the effects of the pandemic and is currently struggling to recruit enough people into roles. The World Travel & Tourism Council (WTTC) reports that existing labour shortages, combined with the difficulty of attracting new staff and the reduction in migrant workers, mean that positions are likely to remain unfilled for some time. However, this may affect the role of tourism officers less than some other areas of the industry.
• Setting up exhibitions and events may be physically demanding.
• Invitations to new exhibitions and entertainment venues can be an attraction of working in this industry.
• Absence from home at night and overseas work or travel may be required occasionally.

Qualifications

Although this area of work is open to all graduates, the following subjects may increase your chances:

• business/management studies
• leisure management
• media studies
• modern languages
• public relations
• travel and tourism management
• urban/rural regeneration.

A range of undergraduate (and postgraduate) qualifications is available in tourism, tourism management and heritage management. Research courses carefully and contact individual institutions to identify your areas of interest.

The Tourism Management Institute (TMI), the professional body for tourism destination managers, has a list of TMI Recognised Courses at both undergraduate and postgraduate level.

Personal qualities, skills and relevant experience, particularly of working within a customer-focused or tourism role, can be more important than your degree subject.

Entry without a degree or HND is possible if you have relevant experience in working with tourism businesses at a local, regional or national level.

Although you don't need a postgraduate qualification, a tourism or marketing qualification may increase your chances of employment if your first degree is not directly relevant, particularly if combined with relevant experience.

Search postgraduate courses in tourism, hospitality and event management .

You'll need to have:

• excellent communication, presentation and interpersonal skills in order to consult with a range of people, including local businesses, community groups and key stakeholders
• commercial awareness and an entrepreneurial approach to work
• customer service, marketing and PR skills
• organisation and planning skills
• wide-ranging IT skills
• the ability to use your initiative
• flexibility
• resourcefulness
• the ability to produce or deliver a quality product or service on a limited budget
• management and project management skills
• an eye for design
• an innovative approach to work
• local knowledge and a lively interest in the sector
• willingness to travel
• a driving licence - is not essential but can be useful.

Work experience

It's vital to get some relevant work experience as this is a popular career choice. You can do this in several ways, such as through a work placement or internship, holiday work, volunteering or casual work.

Working as a tourism assistant in a tourist information centre is particularly useful preparation for this role and may even lead to a tourism officer position. Other suitable experience includes working in a marketing, information or economic development role.

Working or helping out at any of the following is also helpful:

• commercial tourist attractions
• local authority leisure departments

Any ways in which you can develop good customer service and commercial skills are worth pursuing, such as working in sales, marketing or retailing.

Find out more about the different kinds of work experience and internships that are available.

You'll need to be proactive in your job seeking as competition can be fierce for tourism officer posts. Employers include:

• local authorities
• destination management organisations (DMOs) - see Visit Britain and the Scottish Destination Management Association (SDMA) for lists
• national parks
• business improvement districts (BIDs)
• wildlife trusts
• Forestry England
• National Trust and the National Trust for Scotland.

If tourism is a significant part of the regional economy, the local enterprise partnership (LEP) may prioritise the delivery of tourism within their strategic economic plan.

County, district and borough councils may employ tourism or marketing/visitor development officers to market and develop visitor attractions and tourist destinations.

Increasingly, most employers in this area expect post holders to become involved with economic development, strategic planning and regeneration issues, in addition to the more traditional tourism activities. Tourism officers, therefore, usually work closely with residents and businesses in a local community to support the local economy.

The private sector, which includes private heritage sites, visitor attractions and leisure companies, also provides employment opportunities. There may be opportunities to work for private development companies and consortia undertaking project marketing and development.

Look for job vacancies at:

• Leisure Media Jobs
• LocalGov Jobs
• Marketing Week
• Tourism Management Institute (TMI)
• Visit Britain - Careers

Professional development

Most of your training will be delivered on the job, usually when working with colleagues or by learning from the development of a specific project.

If you work for a local authority, you may be able to access council training programmes, in areas such as:

• funding applications
• report writing
• personal development
• presentation skills
• networking.

Private employers may fund training in a specialised area, as required by the demands of a particular project.

General and specialist training courses, seminars and conferences are available through key professional bodies such as the TMI and The Tourism Society.

Professional membership can also provide networking and other professional development opportunities.

Postgraduate tourism management qualifications are also available to develop a particular career focus.

Career prospects

It can take some time to get into a tourism officer role, so try to gain as much relevant on-the-job experience as you can. You'll typically start in an assistant role before moving into the role of tourism officer after gaining experience.

Once in post, you'll need to build up a track record of successful projects. As local authorities often employ only one tourism officer, opportunities to progress can be fairly limited without relocation.

With experience, you may be able to move into a managerial position, where you’ll usually work at a strategic level, with responsibility for budgets, staff and operations.

From this, it may be possible to move into senior management and work with a broader remit. For example, delivering growth and enterprise in a particular region. Roles at this level are scarce though, so you'll need to build up a range of experience to compete for them.

With enough experience and specialisation in a particular area, some tourism officers go on to work for private consultancies or on a self-employed consultancy basis. Possibilities include freelance marketing and consultancy work or setting up, developing and managing a tourist attraction.

You may find opportunities arise as a result of regeneration and economic development projects.

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Tourism officer salary in the united states.

How much does a Tourism Officer make in the United States? The salary range for a Tourism Officer job is from $60,490 to $83,286 per year in the United States. Click on the filter to check out Tourism Officer job salaries by hourly, weekly, biweekly, semimonthly, monthly, and yearly.

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• District of Columbia
• Massachusetts
• Mississippi
• North Carolina
• North Dakota
• New Hampshire
• Pennsylvania
• Rhode Island
• South Carolina
• South Dakota
• West Virginia
• San Francisco, CA
• Washington, DC
• Chicago, IL
• New York, NY

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Highest Paying Cities for Tourism Officer in the United States

States with higher salaries for tourism officer, how much do similar professions get paid in the united states, how much should you be earning, what does a tourism officer do.

Tourism officers, therefore, usually work closely with residents and businesses in a local community in order to support the local economy.

You'll need to be proactive in your job seeking as competition can be fierce for tourism officer posts.

As a tourism officer, you'll be responsible for key areas such as marketing, visitor management and the development of tourism campaigns, products, services and facilities.

You'll typically start in an assistant role before moving into the role of tourism officer after gaining experience.

Tourism officers promote tourism and event-related economic growth in order to generate and increase revenue for a particular city, region or site.

View Job Skills and Competency Data for more than 15,000 Job Titles, 18 Industries, and 26 Job Families.

Most Common Benefits for Tourism Officer

Related companies for tourism officer in the united states, frequently asked questions, do i receive fair pay as a tourism officer currently, what are the responsibilities of a tourism officer, how much do similar jobs to tourism officer make.

• Tourism Coordinator
• Director Of Tourism
• Tourism Manager
• Travel And Tourism
• Tourism Management
• Hospitality and Tourism
• Tourism Marketing Manager
• Account Executive, Travel and Tourism

Where can I get a higher Tourism Officer salary in the United States?

What is the tourism officer's salary range in the united states, career insights.

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Tourism Officer Job Description

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Tourism Officers Are Responsible For Promoting Tourism And Devising Tourist Development Initiatives/campaigns With The Aim Of Generating And Increasing Revenue.

Tourism Officer Duties/Functions/Responsibilities

• supervising staff
• preparing tourist or visitor information
• producing promotional material and displays
• managing budgets
• writing reports, business plans and press releases
• making presentations
• maintaining statistical and financial records
• undertaking day-to-day centre management and administration
• liaising with local businesses and the media
• market research.

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• Document Controller
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• Automotive mechanic
• Construction Supervisor
• Stage manager
• Audiological scientist
• Producer, television/film/video
• Horticultural consultant
• Process/Safety Engineer
• Research officer
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Things to Do in Elektrostal, Russia - Elektrostal Attractions

Things to do in elektrostal.

• 5.0 of 5 bubbles
• 4.0 of 5 bubbles & up
• Good for a Rainy Day
• Good for Kids
• Good for Big Groups
• Adventurous
• Budget-friendly
• Hidden Gems
• Good for Couples
• Honeymoon spot
• Good for Adrenaline Seekers
• Things to do ranked using Tripadvisor data including reviews, ratings, photos, and popularity.

1. Electrostal History and Art Museum

2. Statue of Lenin

3. Park of Culture and Leisure

4. museum and exhibition center.

5. Museum of Labor Glory

7. Galereya Kino

8. viki cinema, 9. smokygrove.

10. Gandikap

11. papa lounge bar, 12. karaoke bar.

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4 members of international "burglary tourism" ring arrested in Glendale

P olice have arrested four members of an alleged international ring of "burglary tourism" following a traffic stop in Glendale on Monday. 

The men, all four Colombian nationals, were arrested at around 10:30 p.m. after police spotted a car that was being driven without the headlights on near the intersection of Emerald Isle Drive and Kirkham Drive, according to a statement from the Glendale Police Department. 

Upon searching the car, the officers located a "video surveillance device with a battery pack charging system camouflaged with leaves," the statement said. 

"This evidence, combined with the finding of freshly disturbed dirt in a planter in the cul-de-sac, led Glendale detectives to believe that the suspects had strategically placed the camera in the planter," the statement continued. "This method allowed them to creat e a sophisticated method to gain a view of residences and known when homeowners would leave."

They also located several jewelry boxes and a construction hardhat and a vest, items that are traditionally used as a ruse to approach homes without raising suspicion, police said. 

Detectives identified the suspects as Jose Antonio Velasquez, 28, Edison Arley Pinzon Fandino, 27, Luis Carlos Moreno, 29 and Bryan Martinez-Vargas, 28. They say that Vargas had already been arrested on April 30 after a short pursuit in Glendale. 

In that instance, officers responded to the 4300 block of Boston Avenue at around 3:30 p.m. after receiving reports of a residential burglary in progress. 

Responding officers witnessed Vargas and 45-year-old William Guanume leaving the area in a gray Toyota and initiated pursuit.

"While fleeing from officers, the suspects began discarding evidence from their car," the police statement said. 

The chase came to an end eventually after the suspects exited the 134 Freeway on Figueroa Street and crashed into the hillside after failing to negotiate the turn. Both were arrested. 

"The subsequent investigation found the discarded items were indeed stolen from the targeted residence. Notably, officers recovered a WiFi signal jammer, still on and operating," the statement said. "Signal-blocking devices allow individuals to unlawfully enter homes undetected. This technology disrupts home WiFi systems, cutting the feed of traditional home security systems and cameras, and rendering them ineffective in alerting homeowners or law enforcement to the presence of intruders."

Both Guanume and Vargas were being investigated for their alleged involvement in a so-called transnational criminal operation known as "burglary tourism," which involves South American nationals entering the United States under the guise of tourism before targeting affluent neighborhoods to commit burglary, police said. 

The evidence found in the arrests is similar to several reports from other cities in Southern California, including Chino Hills and Temecula , where hidden recording devices were located in the front yard of homes. 

Anyone with further information is asked to contact investigators at (818) 548-4911. 

635th Anti-Aircraft Missile Regiment

635-й зенитно-ракетный полк

Military Unit: 86646

Activated 1953 in Stepanshchino, Moscow Oblast - initially as the 1945th Anti-Aircraft Artillery Regiment for Special Use and from 1955 as the 635th Anti-Aircraft Missile Regiment for Special Use.

1953 to 1984 equipped with 60 S-25 (SA-1) launchers:

• Launch area: 55 15 43N, 38 32 13E (US designation: Moscow SAM site E14-1)
• Support area: 55 16 50N, 38 32 28E
• Guidance area: 55 16 31N, 38 30 38E

1984 converted to the S-300PT (SA-10) with three independent battalions:

• 1st independent Anti-Aircraft Missile Battalion (Bessonovo, Moscow Oblast) - 55 09 34N, 38 22 26E
• 2nd independent Anti-Aircraft Missile Battalion and HQ (Stepanshchino, Moscow Oblast) - 55 15 31N, 38 32 23E
• 3rd independent Anti-Aircraft Missile Battalion (Shcherbovo, Moscow Oblast) - 55 22 32N, 38 43 33E

Disbanded 1.5.98.

Subordination:

• 1st Special Air Defence Corps , 1953 - 1.6.88
• 86th Air Defence Division , 1.6.88 - 1.10.94
• 86th Air Defence Brigade , 1.10.94 - 1.10.95
• 86th Air Defence Division , 1.10.95 - 1.5.98

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• Kontinental Hockey League

Gagarin Cup Preview: Atlant vs. Salavat Yulaev

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Gagarin cup (khl) finals:  atlant moscow oblast vs. salavat yulaev ufa.

Much like the Elitserien Finals, we have a bit of an offense vs. defense match-up in this league Final.  While Ufa let their star top line of Alexander Radulov, Patrick Thoresen and Igor Grigorenko loose on the KHL's Western Conference, Mytischi played a more conservative style, relying on veterans such as former NHLers Jan Bulis, Oleg Petrov, and Jaroslav Obsut.  Just reaching the Finals is a testament to Atlant's disciplined style of play, as they had to knock off much more high profile teams from Yaroslavl and St. Petersburg to do so.  But while they did finish 8th in the league in points, they haven't seen the likes of Ufa, who finished 2nd. 

This series will be a challenge for the underdog, because unlike some of the other KHL teams, Ufa's top players are generally younger and in their prime.  Only Proshkin amongst regular blueliners is over 30, with the work being shared by Kirill Koltsov (28), Andrei Kuteikin (26), Miroslav Blatak (28), Maxim Kondratiev (28) and Dmitri Kalinin (30).  Oleg Tverdovsky hasn't played a lot in the playoffs to date.  Up front, while led by a fairly young top line (24-27), Ufa does have a lot of veterans in support roles:  Vyacheslav Kozlov , Viktor Kozlov , Vladimir Antipov, Sergei Zinovyev and Petr Schastlivy are all over 30.  In fact, the names of all their forwards are familiar to international and NHL fans:  Robert Nilsson , Alexander Svitov, Oleg Saprykin and Jakub Klepis round out the group, all former NHL players.

For Atlant, their veteran roster, with only one of their top six D under the age of 30 (and no top forwards under 30, either), this might be their one shot at a championship.  The team has never won either a Russian Superleague title or the Gagarin Cup, and for players like former NHLer Oleg Petrov, this is probably the last shot at the KHL's top prize.  The team got three extra days rest by winning their Conference Final in six games, and they probably needed to use it.  Atlant does have younger regulars on their roster, but they generally only play a few shifts per game, if that. 

The low event style of game for Atlant probably suits them well, but I don't know how they can manage to keep up against Ufa's speed, skill, and depth.  There is no advantage to be seen in goal, with Erik Ersberg and Konstantin Barulin posting almost identical numbers, and even in terms of recent playoff experience Ufa has them beat.  Luckily for Atlant, Ufa isn't that far away from the Moscow region, so travel shouldn't play a major role. 

I'm predicting that Ufa, winners of the last Superleague title back in 2008, will become the second team to win the Gagarin Cup, and will prevail in five games.  They have a seriously well built team that would honestly compete in the NHL.  They represent the potential of the league, while Atlant represents closer to the reality, as a team full of players who played themselves out of the NHL. 

• Atlant @ Ufa, Friday Apr 8 (3:00 PM CET/10:00 PM EST)
• Atlant @ Ufa, Sunday Apr 10 (1:00 PM CET/8:00 AM EST)
• Ufa @ Atlant, Tuesday Apr 12 (5:30 PM CET/12:30 PM EST)
• Ufa @ Atlant, Thursday Apr 14 (5:30 PM CET/12:30 PM EST)

Games 5-7 are as yet unscheduled, but every second day is the KHL standard, so expect Game 5 to be on Saturday, like an early start. 

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