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• 2555 Barnet Highway Coquitlam BC V3H 1W4
• (604) 461-5000
• (604) 461-0380
• www.regencyvw.com

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Tino bartucci, tino bartucci general manager.

• Phone: (604) 461-5000

Kelly Lum Sales Manager

Chris mcdonald, chris mcdonald service manager, valentina olariu, valentina olariu accountant, christopher david pacini, christopher david pacini parts manager, silvia petrakeva, silvia petrakeva hr manager, silvia petrakeva controller.

• Phone: (604) 733-0399

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Journey Volkswagen of Coquitlam

Customer ratings and reviews.

I recently bought a Honda CRV after a lengthy search including visits to other dealerships where I felt my needs weren’t being met, to say the least. My morale was low until I met Ed and the team at Regency Volkswagen where I had the best car shopping experience ever! Even after purchasing my vehicle, Ed has gone out of his way to make sure that I’m a happy customer.

What a refreshing experience at a car dealership. We just recently purchased a brand new Volkswagen GTI from Bailey. Not only was he incredibly knowledgeable and helpful, he was also an extremely down to earth guy who wanted to make sure we were happy with our purchase. From the moment we walked in the dealership we were treated with respect and there was no pressure what so ever from anybody to purchase a vehicle. Paul and Todd also did a fantastic job of breaking down pricing and showing us all the options available. The people here deliver 5/5 service, and I highly recommend anyone looking to purchase a new vehicle to go there and experience the great service for themselves.

If it were possible to give more than 5 stars, I would definitely give at least a 6 star rating. The staff at this establishment has made my first car leasing experience seem so effortless. Every person that I talked to answered all of my questions and made me feel well taken care of. I couldn’t have asked for a better team that helped me get through one of the biggest milestones of my life. Extraordinary customer service experience from when you enter the building to leaving with the new vehicle. I recommend all, first time or veteran, car buyers to go to Regency Volkswagen and experience it for themselves. A special thank you to the team of hard working individuals: Alvin, Paul, Herman, Richard, Geoff, and David that went above and beyond my expectations. I am very grateful for going to this dealership and meeting everyone there. Thank you Regency Volkswagen, you all are truly amazing!

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What is the phone number for journey volkswagen of coquitlam.

The phone number for Journey Volkswagen of Coquitlam is (604) 461-5000.

Where is Journey Volkswagen of Coquitlam located?

Journey Volkswagen of Coquitlam is located at 2555 Barnet Hwy, Coquitlam, BC V3H 1W4, Canada

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The website (URL) for Journey Volkswagen of Coquitlam is: https://www.vwofcoquitlam.com/en

What days are Journey Volkswagen of Coquitlam open?

Journey Volkswagen of Coquitlam is open: Monday:9:00 AM – 8:00 PM Tuesday:9:00 AM – 8:00 PM Wednesday:9:00 AM – 8:00 PM Thursday:9:00 AM – 8:00 PM Friday:9:00 AM – 6:00 PM Saturday:9:00 AM – 6:00 PM Sunday:12:00 – 5:00 PM

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Journey Volkswagen of Coquitlam

For a new Volkswagen Tiguan, Volkswagen Atlas, and Volkswagen Jetta or Golf, come to Journey Volkswagen of Coquitlam today. We also have plenty of Volkswagen Certified Pre-Owned Vehicle Promotions and flexible, affordable financing solutions. At Journey Volkswagen of Coquitlam, we always look to go further to satisfy our guests. We also have access to over 100 different brands of pre-owned. Therefore anybody in need of a vehicle would be our ideal customer.

At Journey Volkswagen of Coquitlam, you'll discover a passionate team that has the satisfaction of its customers at heart and a modern showroom where you can learn more about Volkswagen vehicles. At Journey Volkswagen of Coquitlam, customer service is always at the top of our agenda. We want to ensure your complete satisfaction at every visit. You can trust us at Journey Volkswagen of Coquitlam for all of your needs. Whether it is our Service Department or our Volkswagen Original Parts and Accessories Department, everything is made to ensure your satisfaction. We also offer a wide range of products and services that ensure the quality and reliability of your Volkswagen, and you will always be impressed by the quality of our work.

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The Evolution of Volkswagen: A Journey Through Automotive History

Table of Contents

I. Introduction

Volkswagen, established in 1937, is a legendary German automaker known for its iconic status in the automotive industry. Rooted in Ferdinand Porsche’s vision for an affordable “people’s car,” Volkswagen’s history is marked by innovation and evolution.

The turbulent 1930s set the stage for Volkswagen’s inception, with the German Labor Front commissioning Porsche to create the “people’s car.” The outbreak of World War II delayed production, but post-war revival led to the iconic Beetle’s rise, becoming a symbol of freedom and counterculture.

Volkswagen diversified its lineup with models like the Type 2 “Bus” and faced challenges like the Dieselgate scandal, impacting its reputation. Embracing sustainability and electrification, Volkswagen is now shaping the future of the automotive industry.

Join us on this historical journey as we explore the triumphs, controversies, and cultural impact that have shaped the evolution of Volkswagen into the global force it is today.

II. The Roots of Volkswagen

A. the idea and vision of the “people’s car” by ferdinand porsche.

The roots of Volkswagen can be traced back to the visionary mind of Ferdinand Porsche, a prominent automotive engineer and designer. In the early 1930s, as Germany was grappling with economic challenges, there arose a need for an affordable and practical car that the average citizen could afford. In response to this demand, Porsche conceived the idea of a “people’s car” (“Volkswagen” in German) – a vehicle that would be accessible to the masses, yet embody the engineering excellence and reliability expected from a quality automobile.

Porsche’s vision for the people’s car was revolutionary at the time. He aimed to create a compact and fuel-efficient vehicle that would be ideal for everyday use, making car ownership attainable for ordinary people. His concept laid the foundation for what would eventually become the iconic Volkswagen Beetle.

B. Formation of Volkswagenwerk and the Influence of the German Labor Front

With the idea of the “people’s car” taking shape, the German Labor Front (Deutsche Arbeitsfront, or DAF), a state-run organization under the Nazi regime, took a keen interest in Porsche’s vision. They saw the potential social and economic benefits of a mass-produced affordable car that could mobilize the population.

In 1937, the DAF formed a new company called “Volkswagenwerk GmbH” to oversee the production of the people’s car. The primary objective was to construct a factory capable of mass-producing these vehicles. The city of Fallersleben, later renamed Wolfsburg, was chosen as the location for the factory.

C. The Impact of World War II on Volkswagen’s Early Development

However, before the factory could fully realize its potential, the outbreak of World War II in 1939 dramatically impacted Volkswagen’s early development. The factory’s resources were redirected toward producing military vehicles, and the production of the people’s car was put on hold during the war years.

It was not until the end of the war, in 1945, that Volkswagen’s fortunes took a new turn. The British Army took control of the partially completed factory in Wolfsburg, and the future of the company seemed uncertain. However, through a series of events and negotiations, the factory was revived and given a fresh start.

The post-war recovery period saw Volkswagen gradually resume production and focus on completing the Beetle – the cornerstone of its vision. The Beetle’s popularity began to soar in the 1950s, not just in Germany but worldwide. It became a symbol of economic recovery and mobility for many, and its success laid the groundwork for Volkswagen’s expansion and diversification in the years to come.

III. The Beetle Phenomenon

A. post-war revival and the rise of the iconic beetle.

After the devastation of World War II, Volkswagen found itself in a precarious position. The factory in Wolfsburg, Germany, which was originally built to produce the “people’s car,” had been repurposed for military use during the war. However, the end of the war brought new opportunities for Volkswagen to revive its original vision.

In the post-war years, under British control, the factory was repaired and production of the Volkswagen Type 1, commonly known as the Beetle, finally began in earnest. The Beetle’s design, with its distinct round shape and friendly appearance, quickly captured the imagination of the public. It wasn’t long before the Beetle became a symbol of hope and progress, signifying Germany’s rebirth after the war’s destruction.

B. The Beetle’s Success in the Global Market and Its Cultural Impact

The success of the Volkswagen Beetle was not confined to Germany alone; it quickly gained popularity on the global stage. In the 1950s and 1960s, the Beetle became one of the best-selling cars in the world, making it a symbol of affordable and reliable transportation for millions of people. Its compact size, durability, and efficient air-cooled engine appealed to drivers worldwide, especially in urban environments.

In the United States, Beetle gained a strong following, particularly among young drivers and college students. It’s quirky design and affordable price tag made it a distinctive alternative to the more conventional American cars of the time. As Beetle’s popularity soared, Volkswagen established itself as a major player in the international automotive market.

C. How the Beetle Became a Symbol of the Counterculture Movement

As the 1960s rolled in, the Volkswagen Beetle took on a new role as a symbol of the counterculture movement that was sweeping across the Western world. During a time of social and political upheaval, the Beetle’s association with peace, love, and anti-establishment sentiments made it an icon of rebellion and freedom.

The Beetle’s appearance in pop culture, especially in movies, further solidified its status as a representation of individuality and nonconformity. Its feature in movies like “The Love Bug” (1968) and its use by celebrities and artists contributed to its cult status.

In addition to its pop culture references, the Beetle was also linked to the hippie movement. Its relatively affordable price allowed many young people to travel and explore, embracing a nomadic lifestyle that became synonymous with the counterculture’s values.

The Beetle’s influence on the counterculture movement extended beyond its aesthetics. Its engineering simplicity and ease of repair aligned with the movement’s environmental consciousness, making it a car that embodied a desire to live in harmony with nature.

In conclusion, the Volkswagen Beetle’s journey from post-war revival to becoming a global cultural icon was a testament to its timeless appeal and the innovative vision of Ferdinand Porsche. Its success in the global market and its embodiment of the counterculture movement are a testament to the enduring impact of this iconic car. To this day, the Beetle remains a beloved symbol of nostalgia and individuality, making it one of the most iconic and recognizable cars in automotive history.

IV. Expansion and Diversification

A. the introduction of type 2 “bus” and its role in pop culture.

As the success of the Volkswagen Beetle soared, the company sought to expand its product lineup to meet the diverse needs of consumers. In 1950, Volkswagen introduced the Type 2, affectionately known as the “Bus” or “Microbus.” This iconic vehicle was designed to cater to the growing demand for versatile and practical transportation, particularly for families, adventurers, and businesses.

The Type 2 “Bus” featured a distinctive boxy design with a rear-engine layout, providing ample interior space and a high degree of customization options. It quickly gained popularity among various groups, from surfers and hippies to families embarking on road trips. Its association with the counterculture movement in the 1960s and 1970s solidified its status as a symbol of freedom, wanderlust, and camaraderie.

In pop culture, the Type 2 “Bus” became a beloved icon. It appeared in numerous films, TV shows, and music videos, cementing its place in the hearts of people worldwide. Even to this day, the “VW Bus” remains a sought-after collector’s item and a vintage vehicle cherished by enthusiasts, preserving its nostalgic appeal and cultural significance.

B. Volkswagen’s Expansion into New Markets and International Ventures

With the success of the Beetle and the Type 2 “Bus,” Volkswagen embarked on a journey to expand its reach into new markets and international territories. The company recognized the potential for growth beyond Germany and sought to establish a global presence.

During the 1960s and 1970s, Volkswagen began manufacturing plants in various countries, including Brazil, Mexico, and the United States. These localized production facilities allowed Volkswagen to tap into regional markets more effectively and reduce production costs.

One of the most significant milestones in Volkswagen’s international ventures was the acquisition of Auto Union in 1964, which included the Audi brand. This move marked Volkswagen’s entry into the luxury and premium vehicle segment. Over the years, Volkswagen’s portfolio expanded to include other prestigious brands such as SEAT (Spain), Skoda (Czech Republic), and Bentley (UK).

Through strategic partnerships and joint ventures, Volkswagen also entered markets in China, India, and other emerging economies. This global expansion enabled the company to diversify its product offerings and cater to different consumer preferences worldwide.

C. The Acquisition and Integration of Various Brands under the Volkswagen Group

As Volkswagen continued to grow, it adopted a multi-brand strategy, bringing various automotive brands under its umbrella to create the Volkswagen Group. The acquisition and integration of these brands allowed Volkswagen to strengthen its market position, share technology and innovation, and access a broader customer base.

Today, the Volkswagen Group includes a wide range of brands spanning various segments of the automotive market. Some of the most notable brands under the group include Audi, SEAT, Skoda, Porsche, Bentley, Lamborghini, Bugatti, and Ducati (motorcycles).

The group’s approach to each brand is to maintain its unique identity and strengths while fostering collaboration and synergies among the brands. This strategy has proven successful, with the Volkswagen Group becoming one of the world’s largest automotive manufacturers, consistently competing at the forefront of the industry.

V. The Dark Cloud: The Dieselgate Scandal

A. unraveling the scandal and its impact on volkswagen’s reputation.

In September 2015, Volkswagen was hit by a scandal that would shake the automotive industry and tarnish the company’s reputation. It was revealed that Volkswagen had installed illegal software, known as a “defeat device,” in millions of its diesel vehicles worldwide. This software was designed to manipulate emissions tests, allowing the cars to meet stringent regulatory standards during testing while emitting significantly higher levels of pollutants during normal driving conditions.

The magnitude of the scandal was staggering, affecting approximately 11 million vehicles globally. Volkswagen’s long-standing reputation for engineering excellence, reliability, and environmental consciousness was shattered, and public trust in the brand plummeted. The scandal not only impacted Volkswagen’s sales and stock value but also led to widespread public outrage and regulatory scrutiny.

B. Legal Consequences and Financial Repercussions

The fallout from the Dieselgate scandal was severe and far-reaching. Governments and regulatory authorities from various countries launched investigations and imposed hefty fines on Volkswagen for violating emissions regulations. The company faced legal action and class-action lawsuits from disgruntled customers, shareholders, and environmental groups.

Volkswagen set aside billions of dollars to cover the costs of fines, settlements, vehicle recalls, and other expenses related to the scandal. The financial impact was immense, resulting in a significant dent in the company’s profits and reserves. The scandal also led to management shakeups, with several high-ranking executives resigning or being dismissed.

C. Measures Taken to Regain Public Trust and Restore the Brand’s Image

In the wake of the scandal, Volkswagen faced an uphill battle to regain public trust and repair its damaged image. The company took several steps to address the issue and demonstrate its commitment to rectifying the situation:

• Recalls and Retrofits: Volkswagen initiated massive recalls to fix the affected vehicles and remove the illegal software. The company also introduced hardware and software upgrades to ensure compliance with emissions standards.
• Settlements and Compensation: Volkswagen reached settlement agreements with regulators and affected customers, offering financial compensation and buybacks for affected vehicles.
• Increased Focus on Electrification: To shift the narrative away from diesel, Volkswagen intensified its efforts in electric vehicle development. The company announced a significant investment in electric mobility, promising to transition toward sustainable and eco-friendly transportation.
• Strengthened Compliance and Oversight: Volkswagen implemented rigorous compliance measures and internal controls to prevent similar issues in the future. The company also revamped its corporate governance structure to enhance accountability and transparency.
• Sustainability Initiatives: Volkswagen engaged in various environmental and sustainability initiatives, committing to reduce its carbon footprint and promote cleaner technologies.
• Transparency and Communication: The company worked to be more open and transparent in its communication with customers, regulators, and the public, acknowledging its past mistakes and outlining its plans for the future.

Despite the challenges posed by the Dieselgate scandal, Volkswagen’s efforts to address the issue and transform its business have shown signs of progress. While rebuilding trust takes time, the company’s commitment to sustainability and electric mobility has positioned it as a key player in shaping the future of the automotive industry. Volkswagen’s response to the scandal serves as a reminder of the importance of ethical conduct and responsible corporate behaviour in the global business landscape.

• Length x Width x Height: 3″ x 1.4″ x 0.1″ (7.5 x 3.5 x 0.3 cm)
• Diameter (Ring): 1.2″ (3 cm)
• Color: Silver

• Used Book in Good Condition
• Nelson, Walter Henry (Author)
• English (Publication Language)
• 378 Pages – 01/01/1965 (Publication Date) – Bentley Publishers (Publisher)

• Enjoy your tea or coffee in this colourful retro coffee cup.
• Nostalgic-Art ceramic mugs have a high quality printing on the outer side and the handle.
• Their height of 9 cm and diameter of 8,5 cm hold approximately 0,33 litre (11 oz) of your favourite drink.
• The beautiful rounded shape feels compfortable in your hand.
• Of course all Nostalgic-Art mugs are dishwasher safe.

• PEACE Large: This T1 Bus cosmetic bag is in green and features rainbow and peace signs. Dimensions: 30 x 14 x 12 cm (11.8 x 5.5 x 4.7 inches).
• PRACTICAL: Our toiletry bags are equipped with three mesh compartments and a handle on the backside. Thanks to the generous zipper opening, you’ll have a good overview of the contents of the bag.
• MULTIFUNCTIONAL: The neoprene bags can be used as toiletry or cosmetic bags, for snacks, tools, or as a first aid kit. With the addition of ice packs, the bag can also be used as a small cooler bag.
• TECHNICAL DETAILS: The VW T1 Bus bags are made of durable neoprene (80%) and polyester (20%). The material provides insulation, is waterresistant to a certain degree, and can be washed by hand.
• OFFICIALLY LICENSED: The practical toiletry bag in the VW T1 Bus design is an official Volkswagen licensed product. Our items are developed in Germany to meet our highquality standards.

• Volkswagen Bus
• classic beetle

• Bus FRONT: the shoulder bag is in red and cream, with two exterior pockets in VW Bus design, and an adjustable wide shoulder strap. Dimensions: 34 x 11 x 26 cm (13.4 x 4.3 x 10.2 inches).
• PRACTICAL DETAILS: Our VW bag offers ample storage space in addition to the main compartment, ensuring high carrying comfort and featuring a generous zipper opening.
• MULTIFUNCTIONAL: These iconic shoulder bags can be used for university, the office, or as an everyday companion.
• TECHNICAL DETAILS: The VW T1 Bus bags are made of high-quality and durable faux leather. The material is resilient and easy to clean, and includes a stylish interior lining with VW logo print.
• OFFICIALLY LICENSED: This practical shoulder bag is an officially licensed product by Volkswagen. All our items are designed in Germany to meet our high quality standards.

Last update on 2024-05-30 / Affiliate links / Images from Amazon Product Advertising API

VI. Embracing the Electric Future

A. volkswagen’s commitment to sustainable mobility.

In the aftermath of the Dieselgate scandal, Volkswagen underwent a profound transformation, pivoting towards sustainable mobility and embracing an electric future. The company recognized the urgent need to address environmental concerns and committed itself to reducing its carbon footprint and promoting cleaner transportation solutions.

Volkswagen’s commitment to sustainable mobility goes beyond simply producing electric vehicles (EVs). The company adopted a holistic approach to sustainability, focusing on various aspects of its operations, including reducing greenhouse gas emissions throughout the supply chain, implementing energy-efficient manufacturing processes, and exploring renewable energy sources.

B. The Launch and Success of the ID Series Electric Vehicles

Central to Volkswagen’s electric future is the ID series of electric vehicles. Launched in 2019 with the ID.3, the ID series represents a new era for the company and showcases its dedication to electric mobility. The ID vehicles are built on the modular electric drive matrix (MEB) platform, designed specifically for electric cars, offering versatility and scalability across different vehicle types.

The ID.3, ID.4, and subsequent models within the series have received positive reviews from consumers and critics alike. These vehicles boast impressive ranges, advanced technology features, and environmentally friendly attributes. The ID series has played a crucial role in expanding Volkswagen’s EV lineup and attracting a broader audience to electric mobility.

C. The Role of Volkswagen in Shaping the Electric Vehicle Market

As one of the world’s largest automotive manufacturers, Volkswagen’s embrace of electric mobility has had a significant impact on the electric vehicle market. The company’s commitment to producing electric vehicles at scale has driven competition and innovation in the automotive industry.

By investing heavily in electric vehicle technology and production, Volkswagen has played a key role in reducing the cost of EVs and increasing their accessibility to consumers. The company’s scale of operations and global reach have allowed it to bring electric vehicles to a broader market, encouraging other automakers to follow suit.

Furthermore, Volkswagen’s commitment to electric mobility has influenced other aspects of the automotive industry. Suppliers and partners have been compelled to adapt and provide the necessary components and infrastructure to support the growing demand for electric vehicles.

Volkswagen’s shift to electric mobility has also contributed to changes in consumer perceptions and attitudes towards electric vehicles. As a trusted and well-established brand, Volkswagen’s endorsement of EVs has helped normalize electric mobility and dispel misconceptions about electric vehicles’ performance and practicality.

VII. Innovation and Technology

A. volkswagen’s advancements in automotive technology.

Throughout its history, Volkswagen has been at the forefront of automotive innovation, consistently pushing the boundaries of technology and design. From its early days as the “people’s car” manufacturer to its current status as a global automotive powerhouse, Volkswagen has demonstrated a commitment to engineering excellence and technological advancement.

Volkswagen has been a pioneer in developing efficient and reliable engines, introducing innovative features such as the flat-four engine in the Beetle and the water-cooled engine in later models. The company’s focus on fuel efficiency and reduced emissions has led to the development of eco-friendly powertrains, including hybrid and electric drivetrains.

In recent years, Volkswagen has invested heavily in research and development to improve vehicle performance, safety, and connectivity. Advanced materials, aerodynamics, and active safety systems have been integrated into their vehicle designs, enhancing both efficiency and safety.

B. Autonomous Driving and Volkswagen’s Approach to Self-Driving Vehicles

As the automotive industry rapidly moves towards autonomous driving, Volkswagen has been actively involved in developing self-driving technology. The company’s approach to autonomous vehicles is centred on achieving a balance between innovation and safety.

Volkswagen envisions a future where autonomous driving enhances the driving experience, improves road safety, and reduces traffic congestion. The company has invested in developing advanced driver-assistance systems (ADAS) to provide semi-autonomous capabilities in their vehicles. These systems offer features like adaptive cruise control, lane-keeping assistance, and automated parking, making driving safer and more convenient.

In addition to ADAS, Volkswagen has been conducting extensive research and testing on fully autonomous driving. The goal is to create a reliable and secure autonomous driving system that can handle complex urban environments and highway scenarios. However, the company recognizes that the transition to full autonomy requires careful consideration of regulatory frameworks and ensuring public trust in the technology.

C. The Integration of AI and Digitalization in Volkswagen’s Cars

Volkswagen has embraced digitalization and artificial intelligence (AI) to enhance vehicle connectivity and user experience. The company has developed sophisticated infotainment systems that integrate seamlessly with smartphones and other smart devices, providing users with a wide range of entertainment, navigation, and communication options.

AI plays a crucial role in improving vehicle safety and efficiency. Volkswagen’s vehicles are equipped with AI-based driver-assistance systems that can analyze road conditions, detect potential hazards, and provide real-time alerts to the driver. AI also helps optimize energy consumption in electric vehicles by managing battery usage and maximizing range.

Furthermore, Volkswagen has been investing in cloud-based technologies and over-the-air (OTA) updates, enabling remote software updates to enhance vehicle performance, add new features, and address potential issues without requiring a physical visit to the dealership.

By embracing AI and digitalization, Volkswagen is creating a more connected and intelligent driving experience for its customers while laying the groundwork for future advancements in autonomous driving and smart mobility solutions.

VIII. Volkswagen’s Cultural Impact

A. volkswagen in the world of advertising and marketing.

Volkswagen has left an indelible mark on the world of advertising and marketing, revolutionizing how cars are promoted and shaping the industry’s creative landscape. The iconic “Think Small” campaign, launched in 1959 for the Beetle, is considered one of the most influential and groundbreaking advertising campaigns of all time. Created by the advertising agency Doyle Dane Bernbach (DDB), the campaign challenged conventional advertising norms by focusing on the car’s compact size and simplicity, directly appealing to consumers’ intelligence and individuality.

The success of “Think Small” paved the way for other innovative and memorable campaigns that resonated with audiences worldwide. Volkswagen’s advertisements often emphasized the durability, reliability, and uniqueness of their vehicles, striking a chord with a diverse range of customers. The company’s creative and witty approach to advertising has earned it a reputation for producing some of the most memorable and beloved ads in the industry.

B. The Influence of Volkswagen in Popular Media and Literature

Beyond the world of advertising, Volkswagen has also made a significant impact in popular media and literature. The Beetle, in particular, became a cultural icon that transcended its automotive function. The car’s distinct appearance and association with counterculture and rebellion made it a popular subject in films, television shows, and literature.

The Beetle’s appearance in movies like “Herbie: The Love Bug” and “The Graduate” further solidified its status as a symbol of individuality and freedom. The car’s friendly and approachable design made it a relatable and endearing character in various storytelling mediums.

In literature, the Beetle found its way into both fiction and non-fiction works, becoming a symbol of nostalgia and an emblem of specific time periods. Writers often used the Beetle to represent youthful optimism, adventure, and carefree living, creating a romanticized and sentimental image of the car in the hearts of readers.

C. Volkswagen’s Role in Shaping Automotive Design Trends

Volkswagen has long been at the forefront of automotive design, introducing influential and innovative concepts that have shaped the industry’s aesthetic trends. The original Beetle’s iconic and timeless design, with its rounded silhouette and minimalist approach, influenced generations of car designers. Its simple and functional design language set a new standard for compact cars, and its legacy can be seen in various contemporary small cars across different brands.

Moreover, Volkswagen’s approach to engineering and design has often prioritized user-friendly and practical features. The interior layouts and controls in Volkswagen vehicles have been designed with a focus on ergonomics and intuitive usability. The company’s dedication to a user-centric design philosophy has garnered praise from customers and critics alike.

Furthermore, Volkswagen’s commitment to environmental sustainability has influenced the adoption of greener materials and eco-friendly design principles across the automotive industry. The development of electric vehicles and the integration of sustainable materials in their cars have set an example for other automakers to follow.

IX. Sustainability and Corporate Responsibility

A. volkswagen’s efforts towards environmental sustainability.

In the wake of the Dieselgate scandal, Volkswagen underwent a transformative shift towards environmental sustainability, recognizing the need to address climate change and reduce its carbon footprint. The company committed to becoming a leader in sustainable mobility and adopted various initiatives to achieve this goal.

One of the most significant strides Volkswagen made was its strong focus on electric mobility. The company invested heavily in research and development to produce a range of electric vehicles, including the ID series, with the aim of promoting cleaner transportation and reducing greenhouse gas emissions. By transitioning from internal combustion engines to electric drivetrains, Volkswagen is playing a crucial role in reducing air pollution and mitigating the impact of transportation on climate change.

Volkswagen also took steps to improve the sustainability of its manufacturing processes. The company integrated energy-efficient technologies and renewable energy sources into its production facilities, striving to minimize its environmental impact during the manufacturing stage. Additionally, Volkswagen explored the use of sustainable materials in its vehicles, such as recycled plastics and natural fibres, to reduce waste and resource consumption.

B. Social Initiatives and Community Engagement

Corporate responsibility goes beyond environmental sustainability for Volkswagen. The company has actively engaged in various social initiatives and community programs, aiming to create a positive impact on the communities it operates in.

Volkswagen has been involved in education and youth development programs, supporting initiatives that promote STEM (Science, Technology, Engineering, and Mathematics) education, vocational training, and skill development. By investing in education, Volkswagen aims to empower the next generation with the knowledge and skills necessary for the future job market.

The company has also been engaged in social welfare projects, including support for underprivileged communities and humanitarian aid during times of crisis. Through partnerships with NGOs and charitable organizations, Volkswagen has extended a helping hand to those in need, addressing social inequalities and improving the quality of life for vulnerable populations.

Furthermore, Volkswagen has emphasized diversity and inclusion within its workforce, promoting equal opportunities and fostering a culture of respect and tolerance. The company’s commitment to diversity is not only reflected in its hiring practices but also in its marketing campaigns, showcasing the diverse backgrounds and experiences of its customers.

C. Ethical Considerations and Future Goals

Volkswagen’s ethical considerations have become central to its corporate identity following the Dieselgate scandal. The company has implemented stringent compliance measures and internal controls to prevent a recurrence of unethical behaviour. Volkswagen has emphasized the importance of transparency, accountability, and integrity in its operations and corporate governance.

Looking forward, Volkswagen has set ambitious sustainability goals for the future. These include reducing the carbon footprint of its entire fleet, further expanding its electric vehicle lineup, and achieving carbon neutrality across its entire value chain. By 2030, the company aims to be the world leader in electric vehicles, solidifying its position as a pioneer in sustainable mobility.

Moreover, Volkswagen has committed to adhering to the United Nations’ Sustainable Development Goals (SDGs) and aligning its business strategies with global efforts to address climate change and promote social progress. The company’s dedication to sustainability and corporate responsibility extends beyond its bottom line, with a broader vision of contributing to a better and more sustainable future for all.

X. Looking Ahead

A. the future of volkswagen and its strategic vision.

As Volkswagen continues its journey into the future, its strategic vision centres on sustainable mobility, innovation, and technological leadership. The company remains committed to electric mobility, with a strong focus on expanding its electric vehicle lineup and increasing the accessibility of electric cars to a broader audience.

Volkswagen’s modular electric drive matrix (MEB) platform serves as the foundation for its electric vehicles, offering flexibility and scalability for various vehicle types and market segments. The company’s goal is to establish the MEB platform as a global standard for electric vehicle architecture, allowing for efficient production and cost-effective development.

Additionally, Volkswagen’s commitment to digitalization and connectivity will drive the evolution of its vehicles into smart, connected devices. Advancements in autonomous driving technology will continue to be a priority, with the company steadily moving towards fully autonomous vehicles that offer enhanced safety and convenience.

Furthermore, Volkswagen aims to position itself as a provider of comprehensive mobility solutions rather than just a manufacturer of cars. The company is exploring new business models, including mobility services, car-sharing initiatives, and digital platforms that integrate transportation, navigation, and other services.

B. Predictions for the Automotive Industry and Volkswagen’s Role in It

The automotive industry is poised for significant transformation in the coming years. As countries around the world intensify their efforts to combat climate change, there will be increasing pressure on automakers to transition towards cleaner and greener technologies. Electric vehicles will likely dominate the market, with a growing demand for sustainable mobility solutions.

In this evolving landscape, Volkswagen is well-positioned to play a leading role. Its strategic investments in electric mobility and sustainable practices have positioned the company as a key player in the transition to electric vehicles. By continuing to innovate and expand its electric vehicle lineup, Volkswagen can carve out a prominent space in the growing market for electric cars.

Volkswagen’s commitment to autonomous driving and digitalization will also contribute to shaping the future of transportation. As the automotive industry embraces more advanced driver-assistance systems and self-driving capabilities, Volkswagen’s technological advancements and emphasis on safety will be crucial in driving this transition.

C. Closing Thoughts on Volkswagen’s Lasting Legacy

Volkswagen’s lasting legacy lies not only in its iconic vehicles like the Beetle but also in its ability to adapt and transform in response to changing times. From its origins as the “people’s car” to its present focus on sustainable mobility, Volkswagen has demonstrated resilience and a commitment to innovation throughout its history.

As the automotive industry faces unprecedented challenges, Volkswagen’s dedication to sustainability and corporate responsibility stands as a testament to its efforts to create a positive impact on the environment and society. By investing in electric mobility, promoting diversity and inclusion, and engaging in social initiatives, Volkswagen is proving that a successful business can also be a responsible corporate citizen.

Volkswagen’s legacy will continue to evolve in the years to come, shaped by its ability to navigate the shifting tides of the automotive industry. As the company forges ahead into the electric and connected future, its commitment to innovation, sustainability, and social responsibility will remain its guiding principles, leaving a lasting mark on the world of mobility and shaping the way we drive and live for generations to come.

XI. Conclusion

A. recap of volkswagen’s transformative journey throughout history.

Volkswagen’s journey throughout history has been nothing short of transformative. From its inception as the visionary “people’s car” under Ferdinand Porsche’s guidance, the company faced the challenges of World War II, only to emerge stronger in the post-war revival with the rise of the iconic Beetle. The Beetle’s global success and cultural impact turned it into a symbol of counterculture and freedom.

Expanding beyond its roots, Volkswagen diversified its lineup with the introduction of the Type 2 “Bus” and established itself as a global automotive force. However, the Dieselgate scandal in 2015 cast a dark cloud over the brand, prompting a profound transformation towards sustainability and corporate responsibility.

B. The Enduring Impact of Volkswagen on the Automotive Landscape

Volkswagen’s impact on the automotive landscape is far-reaching and enduring. The company’s legacy is etched in the annals of advertising and marketing history with its groundbreaking campaigns that challenged norms and set new standards for creativity. Its vehicles, notably the Beetle and the Type 2 “Bus,” became cultural icons, influencing popular media, literature, and consumer preferences.

Volkswagen’s role in shaping automotive design trends cannot be overstated. Its engineering excellence and user-centric approach have inspired generations of car designers, and its commitment to sustainability and electric mobility has catalyzed the global transition towards cleaner transportation.

C. Final Remarks on the Brand’s Significance and Contribution to Society

Volkswagen’s significance extends beyond being an automotive manufacturer; it has become a symbol of resilience, innovation, and transformation. Throughout its history, the company has faced challenges and learned from its mistakes, evolving into a responsible corporate citizen with a dedication to environmental sustainability and social initiatives.

As the automotive industry embraces an electric and connected future, Volkswagen remains at the forefront, continuously driving innovation and striving to make a positive impact on the world. Its commitment to shaping the future of mobility, while adhering to ethical considerations, has solidified its position as a leader in the ever-changing automotive landscape.

Volkswagen’s journey is a testament to the enduring power of innovation, determination, and a commitment to responsible practices. Its legacy will continue to inspire future generations of carmakers and serve as a reminder that success goes hand in hand with sustainability and corporate responsibility.

In conclusion, Volkswagen’s history is a captivating narrative of triumphs, challenges, and evolution. From the humble beginnings of the Beetle to its current pursuit of electric mobility, the company’s journey has left an indelible mark on the automotive industry and global culture. As Volkswagen looks ahead to the future, it carries with it the spirit of innovation and social responsibility, paving the way for a more sustainable and connected world of mobility.

Gregory Baker is a passionate automotive writer and enthusiast who captivates readers with his engaging articles. As a valued member of the Motorcar Central team, Gregory offers readers an exciting opportunity to explore the world of motorcars. With his deep affection for cars, he immerses himself in the automotive realm, seeking new experiences and insights to share with his audience.

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August 8, 2023

Volkswagen: The Journey of the People's Car

The story of Volkswagen, meaning "people's car" in German, is a tale that resonates far beyond the automotive world. From the inception of the iconic Beetle to the latest innovations in electric mobility, Volkswagen has been shaping the automotive industry for nearly a century. In this post, we explore the remarkable journey of Volkswagen and its evolution as a global brand.

The Birth of a Legend

Volkswagen was founded in 1937 with a vision to make automobiles accessible to the average German citizen. The creation of the Beetle, designed by Ferdinand Porsche, would soon become an emblem of this vision. Its unique shape, affordability, and reliability captured hearts around the world, turning it into a symbol of post-war regeneration.

Innovation and Expansion

Throughout its history, Volkswagen has been a driving force behind many technological and design innovations. The introduction of the Golf in the 1970s set new standards for compact cars and remains a best-seller today. The acquisition of luxury brands like Audi, Bentley, and Porsche diversified Volkswagen's portfolio, allowing it to cater to various market segments.

Eco-Friendly Initiatives

In recent years, Volkswagen has been at the forefront of sustainable motoring. The ID series marks a significant step towards electric mobility, showing the brand's commitment to environmental responsibility. Volkswagen's pledge to become carbon neutral by 2050 reflects a dedication to ushering in a new era of green transportation.

A Cultural Icon

Volkswagen's impact goes beyond automobiles; it has become a cultural icon. The VW van, often associated with the 60s counterculture movement, has a place in pop culture history. Films, music, and art have celebrated Volkswagen models, contributing to the brand's global appeal.

Challenges and Resilience

Like many long-standing companies, Volkswagen has faced its share of challenges. The 'Dieselgate' scandal was a significant setback, but the brand has shown resilience and commitment to rectifying its mistakes. The subsequent focus on transparency and sustainability underscores Volkswagen's dedication to its core values.

Final Thoughts

Volkswagen's journey from the humble beginnings of the Beetle to its position as one of the world's leading automotive manufacturers is a testament to innovation, resilience, and a relentless focus on the needs of everyday drivers. The "people's car" continues to evolve, embracing new challenges and technologies, while never losing sight of its democratic ethos.

We understand the rich heritage and precise engineering that go into every Volkswagen. Whether it's routine maintenance or specialized care, our team of experts is equipped to provide services that match Volkswagen's reputation for quality and reliability. You can trust CARS to take care of your Volkswagen, a brand that has stood the test of time.

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The design behind the design

Journeys, Needs, and Trust: A Volkswagen Case Study

The goal of the experience design proposed for the Volkswagen website (South Africa) was to create an overarching customer journey that would span the full lifecycle and relationship with the product or service, creating “… a preconceived and persuasive journey across all available media.” [1] The experience design aimed to cover all available channels by creating a grand customer journey to bind all interactions and experiences over time with customers. It became clear that the website was the one touchpoint that could speak directly to customers’ needs at any time over the full duration of the customer lifecycle. Establishing an information architecture and structure for the website that had this journey at its core would mean creating a consistent thread in the customer experience.

Central to this approach are the beliefs that:

Volkswagen it is! The phase 1 launch of the Volkswagen website occurred in September 2005. This first release aimed to put in place a user experience and architecture upon which an integrated media approach could hang; a platform for customers, Volkswagen, and dealerships to grow upon.

The act of visualizing the integrated strategy, the full-fat customer journey, made it clear that the website, alone of all the channels, could affordably speak to customers throughout the full duration of the relationship cycle. Based on this insight it was vital that the website embody the full customer experience.

The customer experience design process The process begins and ends with the customer—from creating a “landscape” of customer needs that change over time, to measuring success as the usability of (and level of satisfaction with) the experience for customers.

Broadly speaking, the steps in the process ran as follows:

Fig. 1. Customers’ needs were identified and mapped to the lifecycle in a linear progression.

The strategy We used the customer ownership model to form the basis of an “ideal” journey through all lifecycle phases. Matching business and customer needs was key to the experience design because the momentum in the journey relies on business needs and customer needs sitting back-to-back at the end of any journey. For example:

Business need: Acquisition Customer need: Narrow my choices: help me to find and choose a car that’s rights for my needs and budget (I need more than just a catalog).

The needs analysis involved the strategist and me working through the phases in the lifecycle and mapping largely known customer needs. It was a very rudimentary mapping process and, had we the opportunity, customer interviews certainly would have aided the process.

For each stage in the lifecycle we:

Identifying changing needs over time allowed us to create hooks to pull customers from one lifecycle stage to another, from one experience to another, and from one environment to another. We then constructed the full-fat, cross-media journey across all channels and touchpoints over time, including activities, content, hooks, and data requirements. Then we visualized the journey.

Fig. 2. The needs analysis and mapping process.

Some key points about the strategy and strategic approach:

User journeys Early in 2005, jh-01 put together the information architecture design for the website, including analysis and content and functionality audit of the current website; development of the conceptual model; and persona creation and user journeys, wireframes, and sitemap.

Implementing a user journey usually takes place within a pre-established hierarchical structure where the journey is carved in, ad hoc, like a highway tunnel through a mountain. It is usually at the page level through newly designed calls to action and with the introduction of individual web pages that user journeys are cobbled together through a hierarchy. But because the notions of the lifecycle and journey were integral to the experience design and strategy in this project, the information architecture could truly apply the practice of user journeys: meaning that the structure itself was that of the “grand” journey from purchase to re-purchase spanning over three years.

Fig. 3. An example of User Journey diagram.

Moving through the structure, dropping into the structure, is one and the same as moving through and dropping in and out of the overarching customer experience. On a structural level, the architecture itself, is representative of the changing relationship over time and the broad marketing endeavours of Volkswagen. Not to mention the changing needs and subsequent content and functionality of and for the user.

And all the other good stuff?

The process really began by identifying personas with each stage and sub-stage within the overarching journey. Cutting across these personas were different user types (first-time versus repeat website users, first-time versus repeat car buyers, fleet versus commercial versus passenger buyers, etc.).

As mentioned earlier, we used the Ogilvy One customer ownership model as the basis for the grand journey and for each persona at each stage in the journey we fleshed out:

The personas then enabled the re-organization of content and identification of new content and functionality required for answering the customer needs across the lifecycle. It resulted in having content “buckets” for each lifecycle stage. The content within these buckets was then organized in a linear way, mapping content and functionality to need states as they changed over time from the start of the lifecycle stage to the end. Content was created to address changing need states within lifecycle phases. We created hooks within the content to move users from state to another.

Fig. 4. Content was created to address changing need states within lifecycle phases. We created hooks within the content to move users from state to another.

In the early stages of consideration, for instance, we knew some people were “wallet conscious” and others “under the bonnet” type buyers. We also knew many people sit on the fence between buying a new car or simply going pre-owned, and we also needed to speak to first time buyers. So we created a section called “Help me choose” that sits apart from in the list of navigation options for this section.

For this section we created four content items addressing each need: a budget helper; a specs comparison tool; up-front pros and cons around new versus pre-owned cars, and a guide for first time buyers. All of these content items contained hooks or “next steps” to move people into looking more carefully at the models that were more likely to be right for them. Once this was done, the wireframes concret-ized the rules for navigation and layout and the content and functionality on each and every page to ensure that the detail required for the successful translation of concept into design and build had its blueprint in the wireframes.

The interaction design After the architecture was signed off, Ogilvy Interactive developed an original system of interaction design concepts and rules based around the thinking of the journeys that moved the wireframes into a more sophisticated web-based experience.

Link types: top level, journey, recursive and detour Page types: informational, simple direction, immersive destination

Interpretation of journeys into link types to assist with interface design.

Lastly, a sitemap was used to explain the structure of the journeys with a page code system that mapped back to the wireframes, so that the overall system could be understood by programmers and project managers for the build process.

Fig. 5. Interpretation of journeys into link types to assist with interface design.

Moving forward The phase 1-website release puts an architecture in place that will allow a modular approach to the inclusion of future content and functionality on the site. Where we know needs are still not being met or where new needs come to light there is a strategy and “logic” for the inclusion of new elements.

The website, being the one constant in the integrated strategy, can start to support the activities of other channels and can pick up from where others leave off; as a direct response and customer relationship management interface but also to successfully manifest the overarching customer journey across channels. The tip of the iceberg being campaign and marketing integration, the website will also integrate the back-end between customers, Volkswagen, and third-party partners (dealerships, financing, etc.).

Fig. 6. Volkswagen South Africa .

Rolling out the experience design revealed that the web, unlike any of our other channels, offers a touchpoint for meeting customers (and their needs) at all times across the duration of the relationship. And it can do this affordably.

Customer journeys do work as a user experience model for online interactions with customers over time and as a customer-centric and needs-based approach promise to create a space where trust can exist. This project attempted to extend that thinking and approach into a customer experience design that occurs across multiple channels. In addition, the experience design is intended to offer a meaningful approach to integrating media and marketing initiatives.

Given the low bandwidth and often compromised user experience of the internet in South Africa, increasing the use of digital channels requires a robust customer-centric approach that speaks directly to people’s needs to create trust in a particular website, as much in an entire channel. For developing contexts like South Africa, this approach provides a strong argument for investing in the correct use of the online channel and to strategically drive traffic online.

For more information

[1] This case study covers the re-launch of the Volkswagen (SA) website in September 2005 as the online arm of a customer experience design conceived by jh-01 and rolled out with Ogilvy One and Ogilvy Interactive in Cape Town. This experience was created with Ogilvy One in Cape Town late in 2004.

[2] Volkswagon, South Africa

Share this:

what a lovely and interesting case study. Thank so much for sharing your conceptual diagrams… I can’t get enough of them!

Thanks…a note on the conceptual diagrams: I’ve always felt that because our ‘product’ as information architects is so abstract or conceptual that it is vital to visualise our solutions. Before going solo I used to ask designers to help me prepare my hand drawn sketches and conceptual diagrams to make them look amazing. Clients, and even internally at the company, people started to appreciate the IA so much more and started to feel like the process was almost an end in itself. It has helped me so much in the growth of my own ideas and being taken seriously by those I work with.

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Volkswagen Oman’s Certified Used Cars program announces special summer offer

May xx, 2024

Muscat: Volkswagen Oman, represented by Premium Motors, has been at the forefront of offering an exceptional selection of high-quality new and pre-owned vehicles. The Volkswagen Certified Used Cars Program, a cornerstone of their offerings, continues to stand out by delivering an experience akin to purchasing a brand-new car, thereby significantly enhancing the pre-owned car buying journey for customers in Oman.

The Volkswagen Certified Used Cars Program has introduced a special summer offer that includes several attractive benefits. It offers aggressive trade-in prices for all car makes and models, along with a hassle-free process for buying your car.

As part of Volkswagen's special summer offer, each week features a ‘Car of the Week’ with special benefits that include accessories, window tint, and paint protection. These benefits are applicable to one of the selected models for that week, which may include the 2015 Tiguan, 2018 Tiguan, 2021 Passat, 2022 GTI, 2019 GTI, 2023 Teramont, or the 2023 Golf R.

Additionally, there is an ‘Offer of the Week’ that provides an extended warranty on selected models. This warranty offer is available for a different model each week, covering vehicles such as the 2018 Tiguan, 2021 Passat, 2022 GTI, 2023 Teramont, and the 2023 Golf R.

For those interested in specific models, the program offers the 2019 GTI for 9,500 OMR, the 2018 Tiguan SEL for 10,000 OMR, and the 2021 Passat CL for 9,700 OMR, all prices inclusive of VAT. These offers are valid until 17 June 2024.

At the heart of the Volkswagen Certified Used Cars Program is a rigorous 132-point inspection, a testament to the brand’s commitment to safety and reliability. Conducted by Volkswagen-certified technicians, this detailed examination ensures that every mechanical, electrical, and physical aspect of the vehicle meets the highest standards. From meticulous checks of the paint and exterior to a comprehensive evaluation of the undercarriage, brakes, discs, and more, the process culminates with a thorough scan for electrical faults, ensuring peace of mind for every buyer.

All vehicles within the program are backed by a minimum of a 12-month warranty, with options for extensions, thus safeguarding investment against unforeseen issues. Complementing this is a 12-month Volkswagen roadside assistance service, providing 24/7 support across the Middle East in the event of a breakdown.

A certificate of service records accompanies each vehicle, detailing all routine services performed exclusively by authorised Volkswagen Service Centres. This certificate also affirms the vehicle’s identity and warranty status, offering transparency and confidence in your purchase.

The program welcomes trade-ins of any brand, allowing for an effortless upgrade to a Volkswagen Certified Used Car. This trade-in option further exemplifies Volkswagen Oman’s commitment to convenience and customer satisfaction.

Underscoring the program’s value Christian Nehme, General Manager of Premium Motors said, “Volkswagen Certified Used Cars Program summer offer is a reflection of this promise, offering our customers the assurance of a meticulously inspected, high-quality vehicle. We invite you to experience the peace of mind and satisfaction that comes with owning a Volkswagen Certified Used Car, matched with our comprehensive warranty and after-sales service.”

Volkswagen Oman, in association with Premium Motors, continues to redefine the pre-owned vehicle purchase experience, ensuring that customers have access to reliable, high-quality vehicles through the Volkswagen Certified Used Cars Program.

Located at Alfardan Heights at Ghala, Premium Motors is spread across three floors and designed in accordance with global standards and corporate identity.

For more information call 22845100 or click the link www.volkswagen-oman.com/en/offers/.html

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