hallmark tours

• Hallmark Visitors Center

Sun: CLOSED Mon: CLOSED Tue: 9:30 am-4:00 pm Wed: 9:30 am-4:00 pm Thu: 9:30 am-4:00 pm Fri: 9:30 am-4:00 pm Sat: 9:30 am-4:00 pm Currently open!

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• Location Hallmark Square

The Hallmark Visitors Center is FREE, fun and educational.

Discover how a teenager from Nebraska tucked two shoeboxes of postcards under his arms and set out to create an iconic company in Kansas City. From our timeline walking visitors through Hallmark’s humble beginnings, to examples of products customers love, come and be immersed in the world of Hallmark.

RESERVATIONS are required for groups of 15 or more .

• Featured Tours

Push a button at the Hallmark Visitors Center to watch robotic twists and turns transform 42 inches of ribbon into a souvenir bow for you!

Reservations required for groups of 15 or more. If you cannot find a time that works with your schedule, would like a guided tour, or you are requesting reservations for more than 100 people, please email [email protected] to discuss options. Tours are self-guided. If you love history and are as fascinated by the Hallmark story as we think you will be, you'll want to plan about an hour for your visit. Please remember, you are asked to bring at least 1 adult for every 6 children in your group.

For those of you who are unable to visit, we invite you to go to our website at www.HallmarkVisitorsCenter.com .

Please return to our website and review our Guest Protocols prior to coming.

If you or anyone in your group are not feeling well or are showing any symptoms of COVID-19, please reschedule your reservation. Please click here for the CDC's list of current symptoms.

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Hallmark Channel Christmas Cruise

Jolliest Vacation Ever!

Pack your bags for the vacation of a lifetime as you experience the magic of a Hallmark Channel Christmas with your favorite Hallmark stars on the beautiful Norwegian Gem. Join us as we indulge in all our favorite Christmas traditions during this ultimate holiday at sea!

Photo Ops & Panels with Your Favorite Hallmark Stars

Join your favorite Hallmark stars* as they discuss bringing the magic of Christmas to life in a Hallmark Channel movie. Whether you snap a selfie or choose to get a professional photo with your favorite star, don’t miss the opportunity to capture unforgettable moments at sea. Stay tuned for exciting announcements revealing which Hallmark Channel stars will be sailing with us! *Hallmark Channel stars may vary between sailings.

Exclusive Countdown to Christmas World Premiere

Grab your popcorn and a glass of Hallmark Channel wine! You are invited to join your favorite stars at an exclusive Countdown to Christmas World Premiere of a Hallmark Channel Christmas movie*. Every guest will have the opportunity to attend a screening of an all-new movie in our onboard theater before it airs on Hallmark Channel. *Each cruise will have its own Countdown to Christmas Movie Premiere.

Experience the Magic of Nassau, Bahamas

This Christmas cruise is sailing all the way to Nassau, Bahamas on Norwegian Gem! Discover stunning beaches, immerse yourself in vibrant culture, and indulge in mouthwatering cuisine during our day in Nassau! Unwrap the perfect holiday escape where Christmas cheer meets tropical paradise - only on the Hallmark Channel Christmas Cruise!

Tastings with Hallmark Channel Wines

Join our winemaker as they walk you through our exclusively curated collection of premium wines. Learn about the wine making process and taste some of our delicious varietals*. *Some costs apply, details announced closer to sailing.

Crafts, Cookies, Carol-oke, Contests, and More

Get ready for a jolly extravaganza filled with Christmas craft workshops, cookie decorating, carol-oke sing-alongs, a terrifically tacky ugly sweater contest, and more. Show off your holiday spirit, create cute crafts, decorate scrumptious cookies, and sing your heart out. It's a joyous celebration that promises laughter, creativity, and festive fun!

Sail 2: Our Second Sailing is Sold Out!

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Sail 1: This Ship is Full, But There's Still a Chance to Join Us!

Welcome to the Hallmark Channel Christmas Cruise!

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HALL St. Helena Winery

Winery experiences.

• ST. HELENA TOUR & TASTING RESERVATIONS
• RUTHERFORD TOUR & TASTING RESERVATIONS
• PRIVATE EXPERIENCES
• NAPA & SONOMA NEIGHBORS
• HALL ARCHITECTURE & ART

Special Events

• KATHRYN HALL HARVEST CELEBRATION
• CABERNET COOKOFF

Reservations are recommended for all experiences and limited to 6 guests. 

10am - 5:30pm Tastings start at $60 Tours start at $60

401 St Helena Hwy St. Helena, CA  707-967-2626

Reservations are recommended for all visitors and are limited to 6 guests.

January 17 Closed for MLK Day April 25 & 26 Closed for Private Event April 30 Open for Cabernet Cookoff ONLY Sept. 10 Open for Harvest Celebration ONLY

November 24 Closed for Thanksgiving December 24 Closed at 2PM for Christmas Eve December 25 Closed for Christmas Day January 1 Closed for New Years's Day

Please call 707-967-2626 for same day reservations

Upcoming Special Hours & Closures, Click here

April 25 & 26 Closed for Private Event

April 30 Open for Cabernet Cookoff ONLY

Sept. 10 Open for Harvest Celebration ONLY

November 24 Closed for Thanksgiving

December 24 Closed at 2PM for Christmas Eve

December 25 Closed for Christmas Day

January 1 Closed for New Years's Day

We have initiated a host of health and safety measures to ensure your safety, along with our staff. If you have questions about safety procedures before your visit, we encourage you to call 707-967-2626 or email [email protected] .

Per the guidance issued by California governor Gavin Newsom, our St. Helena Visitor Center is closed.

We are now offering our Virtual Bespoke Tastings to those who purchase 6 or more bottles. Click here for more information.

We are following the developments closely, and we will reopen when it is deemed safe for our guests and employees.

April 25 - Open Only for Cabernet Cookoff Event

July 19 - Close at 4 PM for Festival Napa Valley Gala

August 29 - Open only for the Kathryn Hall Harvest Celebration

November 26, 2020 Closed for Thanksgiving

December 24, 2020 Closed at 2 PM for Christmas Eve

December 25  -  Closed for Christmas

January 1, 2021 - Closed for New Year’s Day

Space is limited, reservations are highly recommended for all experiences at HALL St. Helena.

Members Lounge

We love when our Members visit us!

Our Members Lounge offers access to our Member exclusive wines, and a comfortable, relaxing atmosphere to enjoy them in.

45-60 minutes Six guests Maximum.

Complimentary for Members (up to four people) $60 for each additional guest.

To reserve, give our team a call at 707-967-2626, or email [email protected] .

Platinum Experience

This is our most elevated and exclusive offering, and the only opportunity to taste our most coveted and highly sought-after Platinum Collection  wines. This private seated tasting of our three Platinum wines also includes a selection of our most highly rated and allocated Cabernets from the Artisan Collection..  By Appointment Only   $250 per guest Six guests max. Must be 21+. No pets permitted.

Ultimate Cabernet Experience

This exclusive experience showcases our highly rated and allocated Cabernets. It’s the perfect event for the serious wine collector and Cabernet Sauvignon lover. Our most experienced wine educators guide you through the terroir and techniques that go into crafting these rare and beautiful wines. Daily 11am, 1pm & 3pm 24-hour cancellation requested to avoid fee. $150 per person / $100 member price 90 minute experience Private experience by appointment. $175 per person Six guests max. Must be 21+. No pets permitted.

The Art of Cabernet

A flight of four wines, featuring our award-winning Cabernet Sauvignons. This experience is hosted at our world class tasting bar overlooking the vineyards and Mayacamas Mountains.

Daily 10am, 10:45am, 11:30am, 12:30pm, 1:30pm, 2pm, 3pm, 3:45pm & 4:45pm for up to 6 guests

$60 per person - 60 minute experience Six guests max. No pets permitted.

HALLmark Tour

HALL's signature tour starts with a beautiful stroll around the grounds. Our experienced wine educators will share stories about the Hall vision and the history of the property, touch on some of the pieces in the extensive art collection, and explain the Hall philosophy of precision grape growing and wine making. The tour concludes in one of our private salons with a seated tasting of four of our award winning artisan wines with select cheeses.

Offered daily on the hour from 10am-4pm.

$75 per person - 90 minute experience Six guests max. Must be 21+. No pets permitted.

HALL Wine Club Membership offers VIP treatment, exclusive wines, discounts and more.

Join the club., i am 21+ years old..

Field Trips and Scout Badges

Challenge your students to complete our Artifact Search and Pop Quiz on Hallmark history – it’s a great way to engage them.  Look for each object and answer the questions.  What did you find?  What did you learn?

Delight in watching one of our films in our theater:

• Discover how Hallmark started with two shoe boxes of postcards and grew to the billion-dollar brand with a diverse portfolio of six businesses you know today.  (14 min.)
• Learn from Hallmark Writing Studio Team Lead Jake Gahr as he encourages a group of students to “write what you know!” (18 min.)
• Hear the story behind Hallmark’s creative art experience for children.  Kaleidoscope has provided millions the chance to have fun creating their own art since 1969.  (12 min.)

“Wrap up” your visit with a souvenir star bow from our bow machine!

• A walking art tour around the Crown Center complex. (Tour map is available at the Hallmark Visitors Center. Just ask one of our friendly Ambassadors.)
• Kid-friendly Fritz’s Railroad Restaurant, where your food is served to you from a model train.
• Crown Center offers a variety of free exhibits in the Crown Center Shops Showplace (Level 1) throughout the year.

The Hallmark Visitors Center also offers activities that may meet the requirements for several Scout badges including:

• A look at employment opportunities in areas such as art, photography and writing.
• A peek into the world of graphic design.
• A study of a local business and entrepreneur.

You can earn the Hallmark Visitors Center patch after completing your tour, just ask our friendly Ambassadors.

Check out our While You’re Here page for more local attractions.

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COMING DECEMBER 2023!

The Mt Lehman Christmas Home Tour is back for 2023!

Be part of the movement to eradicate human trafficking. 

December 16-17 & 21-23

This holiday season, the neighbours of mt lehman welcome you to a special place, where beauty, community and purpose come together to celebrate the spirit of christmas. , experience hallmark magic.

The homes in our neighbourhood have starred in over 50 Hallmark Christmas movies! We are inviting you into our homes to enjoy beautiful decorations, live music, and delicious holiday treats.

GIVE THE GIFT OF FREEDOM 

All proceeds of the tour go directly to International Justice Mission to free children from human trafficking. Your family, friend group or business can choose a gift of rescue from our giant giving tree.

2019 Tour Highlights

We have been inspired to do a second home tour. We want to provide a way for people to be part of the movement to end human trafficking and bring freedom to children this Christmas. We are hosting the second Christmas home tour in our historic Mt. Lehman neighbourhood for the benefit of IJM (International Justice Mission). The homes in our neighbourhood have starred in over 50 Christmas movies, mostly Hallmark. 

Beautiful country neighbourhood 

3000+ Attendees

"The best Christmas event around"

Through ticket sales, gifting and donations IJM received $100,000 to rescue people caught in human trafficking!

The homes in this Mt Lehman neighbourhood have starred in more than 50 Hallmark Christmas films! 

2019 Media Coverage:

Global News feature  HERE

Other media coverage:

Vancouver Su n

Abbotsford News

The Province

Lynden Tribune

We live in a charming country neighbourhood where we have had over 50 Christmas Ha llmark movies filmed. This Christmas we are coming together as neighbours to create a Christmas experience that will be like being inside a Hallmark movie - people can walk through the neighbourhood, see inside beautifully decorated homes, hear live Christmas music, visit Santa in a gazebo, climb up into an attic to discover a 52,000 piece Christmas LEGO train, get treats at a Christmas café and a Candy Cottage and do a QR code scavenger hunt to discover which movies the homes have been featured in.

W e’re doing this as neighbours to raise awareness about human trafficking and to help rescue people who have been enslaved - 100% of the proc eeds go to International Justice Mission.

The way our neighbourhood has come together to work for this cause is really heartwarming and a perfect story for for Christmas. 

$30 - Adult Ticket

$28 - Seniors (ages 65+)

$10 - Child ticket (ages 5-12)

Children under 5 are free

Saturday, December 16

Sunday, December 17

Thursday, December 21

Friday, December 22

Saturday, December 23

Time: 12-8pm each day, tickets will be sold for a 2hr time slot. 

See Tickets for more details! ​

More information about International Justice Mission

Slavery at a glance:

There are more than 50 million people in slavery today.

That’s more than ever before in human history.

Slavery is a multi-billion dollar industry.

Around the world, human trafficking generates

$200B CAD annually.

Slave owners prey on the poor and weak.

1 in 4 victims of forced labour slavery is a child.

To  learn  more about IJM's work  check out:

Will you partner with us?  

Wedding Veil Movies in Order - Watch All The Hallmark Films From Start to Finish

Posted: May 25, 2024 | Last updated: May 25, 2024

How to Watch the Wedding Veil Movies in Order

Although there hasn’t been a new Wedding Veil film since 2023, that doesn’t mean the movie series won’t continue. Alison Sweeney recently said she and her costars would love to keep making more Wedding Veil films. In honor of the beloved Hallmark franchise, keep reading to learn how to watch the Wedding Veil movies in order from beginning to end.

The original Wedding Veil trilogy, which featured the first three films — The Wedding Veil, The Wedding Veil Unveiled, and The Wedding Veil Legacy — premiered on the Hallmark channel in January and February of 2022. The series stars Days of Our Lives actress Alison Sweeney (Sami) as Tracy, All My Children alum Lacey Chabert (Bianca) as Avery, and Autumn Reeser as Emma. 

After the success of the first three films, the Wedding Veil released a sequel trilogy in 2023, which featured the return of the ladies and their onscreen leading men, including Days of Our Lives star Victor Webster (Nicholas), When Calls the Heart fan-favorite Kevin McCreary (Nathan), and Thomas Darya. The last release, The Wedding Veil Journey , debuted on January 21, 2023. 

Now that more than a year has passed since the second trilogy, will there be more Wedding Veil films? In a February 2024 interview with CinemaBlend , Sweeney said she and her co-stars are interested in continuing the franchise.

“I had heard that people were talking about doing something, and certainly the girls and I would love to do another movie,” she told the site, adding that the decision lies with Chabert because she was an executive producer on the previous movies. “So I hope Lacey makes something happen, because it would be so fun to reunite.”

As fans wait to hear about the future of the series, what are the Wedding Veil movies in order ? Scroll on to learn how to watch the franchise by release date. The Wedding Veil movies are available to stream on Hallmark Movies Now .

1. The Wedding Veil (2022)

The Wedding Veil is the first film in Hallmark’s Wedding Veil franchise. The film  — which premiered on January 8, 2022 — follows three longtime college friends who discover a mysterious, antique veil fabled to unite its bearer with her true love. After finding a long-lost painting, museum curator Avery and new board member Peter investigate the artwork’s origins as they plan a gala to unveil it. 

5. The Wedding Veil Inspiration (2023)

The Wedding Veil Inspiration is the fifth film in Hallmark’s Wedding Veil franchise and the second movie in the sequel trilogy. The film — which premiered on January 14, 2023 — centers on Emma, who is teaching and working hard to get promoted to department chair as Paolo’s lace shop is about to open. As the couple navigates their busy schedules, Emma bumps heads with the current chair of her department and starts questioning her life choices. She’ll need Paolo’s help and a little magic from the veil to start living her life fully.

2. The Wedding Veil Unveiled (2022)

The Wedding Veil Unveiled is the second film in Hallmark’s Wedding Veil franchise. The film — which premiered on February 12, 2022 — sees Emma travel to Italy to teach and investigate a wedding veil said to bring its owner love. While there, she meets a local named Paolo, the son of a local lace-making family.

3. The Wedding Veil Legacy (2022)

The Wedding Veil Legacy is the third film in Hallmark’s Wedding Veil franchise. The film — which premiered on February 19, 2022 — centers on Tracy, the last of her friends to take possession of an antique wedding veil. She meets Nick, who helps her save an original draft of The New Colossus in exchange for her helping him run his restaurant.

4. The Wedding Veil Expectations (2023)

The Wedding Veil Expectations is the fourth film in Hallmark’s Wedding Veil franchise and the first movie in the sequel trilogy. The film — which premiered on January 7, 2023 — follows Avery and her husband, Peter, as they renovate their old house. With remodeling and navigating a new boss at the museum, Avery leans on Emma and Tracy for support. When newlywed Tracy returns the antique wedding veil to Emma, the friends may find that they haven’t seen the last of its magic.

6. The Wedding Veil Journey (2023)

The Wedding Veil Journey is the sixth film in Hallmark’s Wedding Veil franchise and the third movie in the sequel trilogy. The film — which premiered on January 21, 2023 — sees Tracy as head of the auction house while Nick’s restaurant is booming with customers. Unfortunately, the success of their careers means that the couple has little time to see each other. They agree to make time for their long-overdue honeymoon and head to Greece to relax. When a travel delay costs their hotel room, they can stay on a remote island nearby. Can the veil work its magic again and bring them back together.

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Charlie Colin, Founding Member of the Band Train, Dead at 58

Bassist Charlie Colin left the "Drops of Jupiter (Tell Me)" group in 2003

Rodrigo Vaz/FilmMagic

Musician Charlie Colin , a founding member of the band Train , has died. He was 58.

The group, fronted by Pat Monahan , memorialized him on May 22 with a heartfelt note . "When I met Charlie Colin, front left, I fell in love with him. He was THE sweetest guy and what a handsome chap," began the statement.

"Let’s make a band that’s the only reasonable thing to do. His unique bass playing a beautiful guitar work helped get folks to notice us in SF and beyond," continued the band. "I’ll always have a warm place for him in my heart. I always tried to pull him closer but he had a vision of his own. You’re a legend, Charlie. Go charm the pants off those angels."

TMZ was first to report the news of Colin's death, with his mother telling the outlet he was house-sitting for a friend in Brussels, Belgium, when he slipped and fell in the shower. His sister later confirmed the news to Variety .

His cause of death remains unclear.

Paul Drinkwater/NBCU Photo Bank/NBCUniversal via Getty

Colin’s mother, who did not immediately respond to PEOPLE’s request for comment, told the outlet that he’d moved to Brussels to teach a music master class at a conservatory, and was also hard at work finishing music for a film.

A rep for Train did not immediately respond to PEOPLE’s request for comment.

Colin, who won two Grammy Awards as a member of Train, founded the “Drops of Jupiter (Tell Me)” band in the early 1990s in San Francisco with Monahan, Rob Hotchkiss, Jimmy Stafford and Scott Underwood.

He told the Power Players with Dan Clark podcast that while Monahan wrote most of Train’s lyrics, he “usually pulled the music, ideas, and basic content of the song out of the ether.”

Paul Hawthorne/WireImage

“I usually give him a phrase or two of an idea, and then he would take it and work on it,” he said. “For about eight years, Pat and I were on fire. We were fantastic writing partners.”

Colin left the band in 2003, saying on the podcast that he “went out because my ego and my identity were all at stake and I was thinking about that too much.” 

He’d previously told Berklee Today in 2002 that life on the road had “got a little out of hand” in the late 1990s, as Train was touring 11 months out of the year.

“I couldn’t keep a relationship together, and I put my stuff in storage because it didn’t make sense to keep my apartment,” he said. “At that point, you can kind of unravel. Now we have adequate time to recover from long tours.”

In a 2017 interview, Monahan reflected on Colin’s exit, and said he’d essentially forced the rest of the group to choose between the two of them due to Colin’s substance abuse issues.

“Charlie is one incredible bass player, but he was in a lot of pain, and the way he was dealing with it was very painful for everyone else around him,” Monahan told NBC San Diego . “They weren’t happy about the choice. They were very clear that I put them in a very tough position.”

Colin attended Berklee College of Music in Boston, and was also an accomplished artist, according to his Instagram.

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Taylor Swift and Beyoncé are bridging divides at the office

At professional services firm KPMG, managing director Rob Breakiron feels more popular among his entry-level colleagues than he should be as a 45-year-old. He has an unlikely ally in building this office reputation: Taylor Swift.

Breakiron’s affinity for Swift has made him, like many of the “Mastermind” singer’s songs, a hit. He often wears Swift’s merchandise or friendship bracelets from her ongoing Eras tour on team calls. The visual cues aren’t missed by fans of the 14-time Grammy winner’s music, and it helps build connections that can establish him as a trusted mentor.

“It very much directly impacts my ability to connect to the younger generation,” said the northern Virginia resident. “I don’t think it should be underestimated.”

Breakiron is known within his division as the “Swiftie Dad.” After attending multiple tour stops with his daughter, and with more planned over the summer, he’s become a go-to source for teammates seeking concert-related advice.

Coming out of the remote-work era, companies are attempting to reset expectations around norms such as what to wear and how to communicate. In a period rife with headbutting on everything from  politics  to  return-to-office mandates , superstar performers Swift and Beyoncé are providing co-workers across generations and seniority levels with safe terrain to bond over.

The trend first sprouted last year as the pop icons crisscrossed the U.S. on tour. Now, with new albums from both performers  topping charts  in recent weeks and Swift’s show  restarting  this month, the two are once again often the topic du jour by water coolers or at the sometimes-awkward start of virtual meetings.

This can be welcome in the post-pandemic world of work, given the continued difficulty of building relationships in hybrid or all-online settings, according to associate professor Angela Hall of Michigan State University’s School of Human Resources and Labor Relations. These ties can help people feel more supported and happy in their roles, she said, which is a plus for both employees and executives at a time of worker apathy.

“Anything that can get people to form a connection, a bond, an affinity, is really important — whether it’s Beyoncé or Taylor, whether it’s the fact that they like to bake, or they have pets,” Hall said. “If people can connect on that level, it can only make things better.”

Hall pointed to a recent survey by the Society for Human Resource Management that showed 45% of workers surveyed feel  “emotionally drained”  by their jobs and more than half feel “used up” at the end of the workday. Those stats contribute to a sour picture of American labor sentiment following years defined by  “quiet quitting”  and the  “great resignation.”

And employees who report feeling burned out are almost three times more likely to be actively looking for a new job, the research found. But there’s a key caveat: Those who feel a strong sense of belonging in their company are 2½ times less likely to feel burned out in the first place.

A ‘unifying’ interest

Self-proclaimed “Swiftie” Andrew Boyagi agrees with Hall. Other managers might see discussing personal interests during work as a waste of time. But the  Atlassian  senior director views these moments as essential to forming relationships that can prove beneficial down the road.

“When you’re in the trenches at work, knowing someone personally really helps,” said Boyagi, who oversees a team of more than 20 people located around the world from his home in Australia.

He’s seen updates on Swift’s music and personal life as something employees from across generations jump in to discuss on a team messaging forum. It’s common ground for a group that isn’t always in complete cultural harmony, he said.

For instance, a younger team member informed more senior colleagues that the thumbs-up emoji could be considered passive-aggressive. Boyagi said high-five emojis have emerged as a popular — and  subtext-safe  — replacement.

“Having been around when ‘thumbs up’ was one of the only emojis available, some of us were very shocked,” he said.

The Swift/Beyoncé buzz has reached the top of major corporations, with business moguls from  Amazon ’s  Jeff Bezos  to Bridgewater’s  Ray Dalio  attending the artists’ concerts.  Meta  CEO  Mark Zuckerberg  posted photos of his face bejeweled and wrists covered in friendship bracelets, which have become a hallmark accessory of Swift’s tour.

And it’s earned clout from subordinates for executives such as Susan St. Ledger, president of worldwide field operations at cloud company  HashiCorp . St. Ledger, 59, referenced Swift during a sales kick-off speech and walked on stage to the song “Fearless.” Afterward, employees gave her friendship bracelets, one of which had lettered beads spelling out “fearless leader.”

“It’s a reality that a title distances you from people, whether you like it or not,” St. Ledger said. Despite that, she said, Swift’s music has been a “universal language” that’s helped her connect with everyone from the fathers of fans to women who see themselves in the singer.

Some companies capitalized on the cultural phenomena created by the tours. Megh McLaughlin was one of three employees sent to Florida on a reward trip by software company Air that included a night at Beyoncé’s Renaissance tour. After the three women attendees got back, McLaughlin created a recurring virtual meeting for them to catch up with each other, with a title themed to the song “Run the World (Girls).”

Others have brought this excitement to the workplace. Amani Albertsen organized a viewing for the film version of Swift’s Eras tour, which  began streaming  on  Disney + in March, at the Austin office of financial technology firm  Wise . 

Albertsen was somewhat nervous opening the event up to the entire building, unsure what non-Swifties would think. While attendees from across departments came together for pre-movie trivia and making friendship bracelets, other colleagues respectfully observed the festivities through the glass doors.

“I thought we were going to get made fun of,” Albertsen said, before adding that the gathering was widely supported and a “unifying” experience.

‘A genuine dose of personality’

Swift and Beyoncé offer noncontroversial talking points as multiple wars wage abroad and the U.S. barrels toward a divisive presidential election, said Michigan State’s Hall. The superstars can also be a distraction for workers contending with economic challenges such as high inflation and the rising cost of homeownership, she added.

Because these performers have had name recognition for over a decade, multiple generations can simultaneously claim interest in them. Meanwhile, non-fans have had time to become at least acquainted with the singers through younger family members or popular culture.

For many employees CNBC interviewed, the artists have given them a way to bring more of themselves to work.

Atlan product marketing lead Sharif Karmally said his ears perked up when a co-founder said Swift was a person she admired. It was during one of the data startup’s “Jeffersonian dinners,” where everyone at the table engages in one meaningful conversation as opposed to several side chats.

That led to an idea for a creative way to announce Atlan’s latest funding round:  a music video  themed to Swift’s new album, “The Tortured Poets Department.” Karmally wrote the lyrics, and members of the team, from founders to new hires, participated.

When Beyoncé stopped in Atlanta, a colleague tapped Raeah Smith for her knowledge of the “Halo” singer while writing copy tied to the tour for a client of their advertising agency. Smith is part of a co-worker group chat created for discussion of the 32-time Grammy winner and shares her appreciation of Beyoncé as a conversation starter with new hires.

“I was just able to bring a little bit of insider lingo to the post,” Smith said.

Smith said Beyoncé’s fan base, the so-called Beyhive, hasn’t found the equivalent of the Swiftie friendship bracelet, but the co-workers have discussed buying  cowboy hats and boots  after the Texas-born performer’s recent transition into country music.

Last year, Matt Lindner took time off his media marketing gig to travel to Minneapolis from Chicago for Swift’s concert. Knowing her popularity, Lindner included references — or Easter eggs, as some fans call them — to her songs when crafting an out-of-office email informing people about his plans.

“You’ve drawn my blank space,” the 41-year-old wrote. “If this is urgent, don’t just shake it off,” he later added. “The last thing I want is for there to be any bad blood between us.” 

When Lindner returned to his remote job, conversations with co-workers or external clients included discussion about whether others were also seeing the show and their favorite songs. Consider the virtual ice broken.

“It’s kind of my job to put out good vibes in general,” he said of his marketing position. And “a genuine dose of personality — even if it’s something as simple and banal as an out-of-office message — kind of helps reinforce the notion that yeah, there’s a person behind the screen.”

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Hayden Field is a CNBC reporter

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By Matt Grobar

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The Hollywood Commission , led by Anita Hill, Kathleen Kennedy and Nina Shaw, on Thursday announced the launch of MyConnext , a secure, all-in-one online tool, resource center, and reporting system for entertainment industry workers exploring their options when confronting harassment, bullying, or any type of workplace abuse.

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MyConnext marks the Hollywood Commission’s direct response to concerns raised by more than 10,000 industry workers in their 2019-20 survey, which were confirmed more recently by the 2022-23 survey. In the first, 95% of workers asked for resources to help them understand reporting; 94% asked for a helpline or hotline; and 93% asked for technology to create a timestamped record. In the 2022-23 survey, 90% of respondents asked for technology to create a timestamped record, and 92% said resources to better understand reporting would be helpful.

MyConnext is powered and protected by Pluto 5000, an independent third-party technology company that specializes in Data Locker technology and encryption. While navigating the site, users can speak with MyConnext Ombuds Lillian Rivera, an independent, informal, impartial, and confidential resource who will serve a neutral third party helping them to understand their options.

MyConnext also exists entirely independently of the Hollywood Commission. Those on its management committee include ReFrame Director Andria Wilson Mirza; Dr. Louise Fitzgerald, Professor Emerita of Psychology in Department of Gender and Women Studies at the University of Illinois and an expert on the psychology of sexual harassment; and Wokie Nwabueze, an award-winning workplace culture expert and Ombuds Officer for Princeton University.

Stated famed attorney Hill, who serves as chair and president of the Hollywood Commission, “Workers must believe they will be heard and safe to raise concerns about inappropriate workplace conduct. MyConnext is the online tool they have been asking for. It empowers workers who have experienced or witnessed harassment, discrimination, bullying, or abuse by providing them with the resources they need, and reporting options for those who choose to come forward. And it does it in an environment that preserves and protects the rights of all parties with the dignity and sensitivity you would expect of a truly objective, fact-based user experience.”

Continued Hill, “Working with our participating organizations’ existing safety and enforcement mechanisms, MyConnext adds significant new features that can help guide individuals towards useful information and options, or even allow companies to potentially detect a serial abuser through the Hold for Match feature. MyConnext puts resource and reporting options in one easy-to-use place and connects workers with the appropriate channels, empowering them with information and options to advance at their discretion.”

The leading organization that works in partnership with 26 of the most influential companies, unions and guilds, academies, and talent agencies to end harassment, discrimination, bullying, and abuse in the entertainment industry, The Hollywood Commission was founded amidst the burgeoning of the #MeToo movement in 2017. The platform’s launch comes amidst new traction in the #MeToo movement in France , as has been a point of focus over the course of this year’s Cannes Film Festival.

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