customer journey mapping certification

CX Certification Courses

Over the past 20 years, Forrester has proven the connection between high-quality customer experience (CX) and revenue growth. Executing a CX program that will truly impact revenue requires a team of people who are dedicated to the mission and proficient in the core skills necessary to create better experiences for customers. These skills are hard to find in outside talent and difficult to master internally.

Forrester certification courses for CX build CX proficiency to drive business growth. Course completion gives teams the confidence to execute their CX vision, with optional professional recognition for their unique expertise.

For You And Your Organization

There are two ways you can use CX certification courses to align your team and move faster together:

• Through always-on access through Forrester Decisions for Customer Experience , Digital Business & Strategy , B2C Marketing Executives .
• As a one-time cohort-based course experience

Available courses:

Deepen Your Understanding

Forrester certification courses are a fast and scalable way to align your team on key definitions and frameworks by discipline. Each course includes:

• Self-paced, online lessons built for practical application to your real-world challenges.
• Timed, 60-day cohorts that bring together peers from multiple geographies and industries.
• Content that adapts to suit executives, experienced, and novice team members.
• Forrester certification as proof of you and your team’s accomplishment and specialized skills.

The CX courses aligned our teams around common language and concepts that are backed by research and rooted in industry best practices. — Lee Bailey Assistant Vice President, Agency & Consumer Experience, EMC Insurance Companies

Mastering Customer Experience

Create a common foundation and hone the skills needed to excel in the CX success cycle.

Mastering Customer Experience is available as a one-time course experience or as part of Forrester Decisions for Customer Experience , Digital Business & Strategy , B2C Marketing Executives .

The next course begins on June 17. Register by June 14. Forrester account required for registration. Sign in or create an account.

Price shown is in US dollars. Please be aware that the currency charged to your credit card will match the currency designated in your registered account, which may differ from the displayed price.

Topics Covered In Mastering Customer Experience

Maturing The CX Function Use the CX function assessment to prioritize areas to mature in order to drive adoption of the CX vision and strategy.

Collecting & Analyzing Data For Customer Insights Integrate and analyze relevant data and derive insights to inform CX decision-making.

Using Journey Mapping To Embed Customer Insights Master the seven steps to highly effective journey mapping to install customer-obsessed decision-making.

Designing Experiences Users Want Understand how to build the right experiences and test and continuously improve their impact.

Enabling CX With Technology Identify, select, and implement the right technologies to support your CX strategy.

Elevating CX Measurement Establish discipline and prepare your measurement program for effective scaling.

Enroll Your Team In An Upcoming Course

Jun 17 Register by Jun 14

Jul 15 Register by Jul 12

Aug 19 Register by Aug 16

Sep 16 Register by Sep 13

Oct 21 Register by Oct 18

Nov 18 Register by Nov 15

Dec 16 Register by Dec 13

Mapping Customer Journeys

Master customer journey mapping to enable scale in your organization. Unlock the power of journey maps as a transformational tool.

Mapping Customer Journeys is available as a one-time course experience or as part of Forrester Decisions for Customer Experience , Digital Business & Strategy , B2C Marketing Executives .

Topics Covered In Mapping Customer Journeys

Why Journey Mapping Understand the distinct benefits journey maps provide and the value of becoming a journey-led organization.

How To Do Research For Customer Journey Mapping Learn how research helps you prepare for journey mapping, validate the outputs, and sustain a journey focus.

How To Lead A Journey Mapping Workshop Learn how to craft an agenda, lead the process, and facilitate a high-impact journey mapping session.

How To Assess The Quality Of Your Customer Journey Maps Learn how to assess your journey maps to ensure they bring the impact you need to get results.

How To Drive Action From Customer Journey Maps Learn tactics for embedding journey maps and a journey mindset throughout your organization.

How To Build A Journey Mapping Toolkit Learn how to craft a journey mapping toolkit to support and scale journey mapping efforts.

Innovating Customer Experience

Adopt cutting-edge CX practices from the few companies that do it best. Plan for your organization’s evolution with a view into the future of CX.

Innovating Customer Experience is available as a one-time course experience or as part of Forrester Decisions for Customer Experience , Digital Business & Strategy , B2C Marketing Executives .

Topics Covered In Innovating Customer Experience

Drive Action With Your VoC Program Tailor your VoC program to generate insights and drive action.

Supercharge Your Journey Mapping Combine divergent and convergent approaches for great CX.

Design With Data Experiment with new approaches at the leading edge of design.

Demystify Financial Metrics Support innovation by connecting customer stories to business performance.

Innovate Your Business Model For CX Advantage Lead your organization to more meaningful results with a customer-obsessed business model.

The CX course was very in-depth. I was able to put the knowledge into practice immediately and share with other teams. — Holly Lancaster, FCXC Consultant, Agency & Consumer Experience, EMC Insurance Companies

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Journey Mapping

How this course will help your career, what you will learn.

How and why journey mapping is used by top design teams around the world

How to choose the best journey mapping process to fit your team’s goals

How to gather data as part of your journey mapping process

How to analyze data using a perspective grid

How to create the three most common types of journey map : experience maps, customer journey maps, service blueprints

How to run a journey mapping workshop and turn your insights into viable product initiatives

This course will show you how to use journey mapping to turn your own complex design challenges into simple, delightful user experiences . If you want to design a great shopping experience, an efficient signup flow or an app that brings users delight over time, journey mapping is a critical addition to your toolbox. 

We will begin with a short introduction to mapping — why it is so powerful, and why it is so useful in UX. Then we will get familiar with the three most common types of journey map — experience maps, customer journey maps and service blueprints — and how to recognize, read and use each one. Then you will learn how to collect and analyze data as a part of a journey mapping process. Next you will learn how to create each type of journey map , and in the final lesson you will learn how to run a journey mapping workshop that will help to turn your journey mapping insights into actual products and services. 

This course will provide you with practical methods that you can start using immediately in your own design projects, as well as downloadable templates that can give you a head start in your own journey mapping projects. 

The “Build Your Portfolio: Journey Mapping Project” includes three practical exercises where you can practice the methods you learn, solidify your knowledge and if you choose, create a journey mapping case study that you can add to your portfolio to demonstrate your journey mapping skills to future employers, freelance customers and your peers. 

Throughout the course you will learn from four industry experts. 

Indi Young will provide wisdom on how to gather the right data as part of your journey mapping process. She has written two books,  Practical Empathy  and  Mental Models . Currently she conducts live online advanced courses about the importance of pushing the boundaries of your perspective. She was a founder of Adaptive Path, the pioneering UX agency that was an early innovator in journey mapping. 

Kai Wang will walk us through his very practical process for creating a service blueprint, and share how he makes journey mapping a critical part of an organization’s success. Kai is a talented UX pro who has designed complex experiences for companies such as CarMax and CapitalOne. 

Matt Snyder will help us think about journey mapping as a powerful and cost-effective tool for building successful products. He will also teach you how to use a tool called a perspective grid that can help a data-rich journey mapping process go more smoothly. In 2020 Matt left his role as the Sr. Director of Product Design at Lucid Software to become Head of Product & Design at Hivewire. 

Christian Briggs will be your tour guide for this course. He is a Senior Product Designer and Design Educator at the Interaction Design Foundation. He has been designing digital products for many years, and has been using methods like journey mapping for most of those years.  

Gain an Industry-Recognized UX Course Certificate

Use your industry-recognized Course Certificate on your resume , CV , LinkedIn profile or your website.

Our courses and Course Certificates are trusted by these industry leaders:

Is This Course Right for You?

This is a beginner to intermediate course suitable for anyone who wants to better design complex user experiences. If you are an aspiring designer , this course will provide you with the essential skills to do this and to work more confidently in teams who are designing complex experiences.

If you are a junior or mid-level designer , journey mapping will allow you to take on ever more complex design challenges, move into more senior design roles and help you work more strategically with your team. This course is particularly valuable for: 

Aspiring UX and UI designers who are building essential design skills.

Junior and mid-level UX and UI designers who would like to improve and expand their capabilities.

Product managers who create complex experiences with their teams.

Anyone who wants to create better, more efficient and profitable complex user experiences.

Learn and Work with a Global Community of Designers

When you take part in this course, you’ll join a global community and work together to improve your skills and career opportunities. Connect with helpful peers and make friends with like-minded individuals as you push deeper into the exciting and booming industry of design. You will have the opportunity to share ideas, learn from your fellow course participants and enjoy the social aspects afforded by our open and friendly forum.

Lessons in This Course

• Each week, one lesson becomes available.
• There’s no time limit to finish a course. Lessons have no deadlines .
• Estimated learning time: 9 hours 54 mins spread over 7 weeks .

Lesson 0: Welcome and Introduction

• 0.1: Welcome and Introduction (4 mins) Start course now
• 0.2: Build Your Portfolio: Ideation Project (5 mins) Start course now
• 0.3: Let our community help you (1 min) Start course now
• 0.4: How to Earn Your Course Certificate (16 mins) Start course now
• 0.5: Expand your network and grow your skills in our online forums (5 mins) Start course now
• 0.6: Meet and learn from design professionals in your area (1 min) Start course now
• 0.7: Gain Timeless Skills Through Courses From the Interaction Design Foundation (21 mins) Start course now
• 0.8: Mandatory vs. Optional Lesson Items (7 mins) Start course now
• 0.9: A Mix Between Video-Based and Text-Based Lesson Content (6 mins) Start course now
• See all lesson items See less lesson items

Lesson 1: What is Journey Mapping?

• 1.1: Welcome and Introduction (14 mins) Start course now
• 1.2: The Power of Mapping (27 mins) Preview Preview Start course now
• 1.3: Journey Mapping in UX (29 mins) Preview Preview Start course now
• 1.4: Congratulations and Recap (2 mins) Start course now

Lesson 2: Journey Mapping Variations

• 2.1: Welcome and Introduction (13 mins) Start course now
• 2.2: Experience Maps (18 mins) Start course now
• 2.3: Customer Journey Maps (13 mins) Start course now
• 2.4: Service Blueprints (14 mins) Start course now
• 2.5: Journey Mapping Process Variations (49 mins) Start course now
• 2.6: Congratulations and Recap (2 mins) Start course now

Lesson 3: How Do I Gather Data for a Journey Map?

• 3.1: Welcome and Introduction (15 mins) Preview Preview Start course now
• 3.2: How to Conduct Problem and Solution Space Research (1 hour 9 mins) Start course now
• 3.3: How to Create a Perspective Grid (28 mins) Start course now
• 3.4: Build your Portfolio Project: Perspective Grid (8 mins) Start course now
• 3.5: Congratulations and Recap (1 min) Start course now

Lesson 4: How to Create a Journey Map

• 4.1: Welcome and Introduction (10 mins) Start course now
• 4.2: How to Create an Experience Map (18 mins) Start course now
• 4.3: How to Create a Customer Journey Map (17 mins) Start course now
• 4.4: How to Create a Service Design Blueprint (1 hour 19 mins) Start course now
• 4.5: Build Your Portfolio Project: Journey Map (5 mins) Start course now
• 4.6: Congratulations and Recap (1 min) Start course now

Lesson 5: How to Run a Journey Mapping Workshop

• 5.1: Welcome and Introduction (3 mins) Start course now
• 5.2: How to Set Up a Workshop (25 mins) Start course now
• 5.3: How to Increase Understanding (31 mins) Start course now
• 5.4: How to Create Vision (11 mins) Start course now
• 5.5: How to Guide Evaluation (19 mins) Start course now
• 5.6: How to Plan Experiments (14 mins) Start course now
• 5.7: Build your Portfolio Project: Workshop Plan (4 mins) Start course now
• 5.8: Community-based learning and networking (6 mins) Start course now
• 5.9: Congratulations and Recap (1 min) Start course now

Lesson 6: Course Certificate, Final Networking, and Course Wrap-up

• 6.1: Get Your Course Certificate (1 min) Start course now
• 6.2: Course Evaluation (1 min) Start course now
• 6.3: Continue Your Professional Growth (1 min) Start course now

Learning Paths

This course is part of 4 learning paths:

How Others Have Benefited

Carolina Cajazeira, Brazil

“Even with it being a course for beginners, it brings a lot of valuable content, even for people with greater seniority. Classes are dynamic, and the organization of the content makes it easy to understand and assimilate all the lessons learned.”

Olha Abazalii, Denmark

“A lot of interesting and necessary information, good explanation skills, very insightful examples, and enjoyable tasks.”

Björn Rohles, Luxembourg

“This course was really cool. It was engaging and had a good mix of content. I particularly enjoyed the good use of a realistic example (Rhythm Road) throughout the course. That made it really engaging to learn.”

How It Works

Lessons are self-paced so you’ll never be late for class or miss a deadline.

Your answers are graded by experts, not machines. Get an industry-recognized Course Certificate to prove your skills.

Use your new skills in your existing job or to get a new job in UX design. Get help from our community.

Start Advancing Your Career Now

Join us to take “Journey Mapping”. Take other courses at no additional cost. Make a concrete step forward in your career path today.

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1.2 - The Power of Mapping

• Transcript loading…

1.3 - Journey Mapping in UX

3.1 - Welcome and Introduction

New to UX Design? We’re Giving You a Free ebook!

Download our free ebook The Basics of User Experience Design to learn about core concepts of UX design.

In 9 chapters, we’ll cover: conducting user interviews, design thinking, interaction design, mobile UX design, usability, UX research, and many more!

Root out friction in every digital experience, super-charge conversion rates, and optimize digital self-service

Uncover insights from any interaction, deliver AI-powered agent coaching, and reduce cost to serve

Increase revenue and loyalty with real-time insights and recommendations delivered to teams on the ground

Know how your people feel and empower managers to improve employee engagement, productivity, and retention

Take action in the moments that matter most along the employee journey and drive bottom line growth

Whatever they’re are saying, wherever they’re saying it, know exactly what’s going on with your people

Get faster, richer insights with qual and quant tools that make powerful market research available to everyone

Run concept tests, pricing studies, prototyping + more with fast, powerful studies designed by UX research experts

Track your brand performance 24/7 and act quickly to respond to opportunities and challenges in your market

Explore the platform powering Experience Management

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The annual gathering of the experience leaders at the world’s iconic brands building breakthrough business results, live in Salt Lake City.

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Free Course

Customer journey management & improvement.

Customer journeys are more complex than ever. Understanding and improving them doesn’t have to be.

In this free course, our team of experts will guide you through everything you need to know about unlocking and enabling a more efficient customer journey for your business. From understanding the journey, to analyzing your data and knowing what steps to take to optimize, personalize, and improve the journey, we’ll arm you with the tools you need to make it happen.

Course details:

Start Course

Who is this for.

• CX professionals of all levels. From journey mapping novices learning the ropes, to seasoned professionals looking to keep on top of the latest thinking, this course is suitable for all levels
• Users looking for credits/hours needed for CCXP/XMP recertifications (1.5 credits/hours)

What you’ll learn

• How to map the customer journey and manage it in real-time
• The steps to take to personalize — and continually improve — the customer journey at scale
• Tips for measuring success and achieving stakeholder buy-in

Watch preview

Course curriculum

Overview – 2 min, introduction to customer journey, lesson 1 – 30 min, customer journey mapping + management.

Lesson Description:

With every aspect of our lives becoming digital, what customers want and expect from the businesses they buy from has changed.

Now, customers expect to be able to interact with your business how they want, when they want. For businesses, the need to understand these expectations is fundamental. Creating customer journeys that they want and need will build lasting loyalty, failing to do will see customers go elsewhere.

Lesson 1 starts from the beginning – we explain the fundamentals to journey mapping, the process and why you should take an active role in managing the journey your customers take.

Lesson 2 – 30 MIN

How to personalize and improve the customer journey.

So you’ve learned how to map the customer journey. You know how customers interact with you, what they want and expect. How does that match up with the reality, though? It’s natural that there will be experience gaps you need to go and fix. In an ever-changing picture, the businesses that succeed will be those that make it clear they listen to their customers, and take steps to make the experience personal.

Lesson 2 outlines how to personalize and continually improve the customer journey. Learning to do so will see a rise in happy customers and lasting loyalty.

Lesson 3 – 30 MIN

Measuring success + tips for getting stakeholder buy-in.

With so many customer personas and journeys, understanding and improving the journey can be tricky. Where to start? What to prioritize? How to know if it’s working?

That’s where journey analytics comes in. With an end-to-end view of the journey, you’ll be able to take action on the areas that need it most.

Lesson 3 will give you the building blocks to create a data-led CX program. We’ll teach you how to turn data into meaningful business results, and better yet, how to engage stakeholders from top to bottom so you can ensure your efforts to improve the customer experience and drive loyalty aren’t in vain

Meet our curriculum experts

Moira Dorsey XM Catalyst, Qualtrics

Moira Dorsey is an XM Catalyst at the Qualtrics XM Institute. During her 20 years as an experience management researcher, advisor, and speaker, Moira has coached leaders on how to find the sweet spot where customer needs, employee experience, business goals, and operations combine to produce great experiences that drive growth.

Léonie Brown XM Scientist, Qualtrics

Léonie Brown is an XM Scientist at Qualtrics, specializing in customer experience, research methodologies, and modernizing the contact center. She’s worked with 100s of brands to design, implement and optimize their CX programs, using her vast amounts of experience to help brands turn happy customers into higher revenue and lower churn.

Koren Stucki Global Lead, Strategic Consulting for XM Discover, Qualtrics

Koren leads Strategic Consulting for XM Discover at Qualtrics and helps clients take a programmatic, enterprise approach to drive continuous improvement. She has extensive experience in service innovation, customer experience, and voice of the customer and employee programs. She has built organizations and programs as a practitioner in Fortune 100 and start-up businesses and as a consultant to companies across industries.

Get started today!

Request demo.

Ready to learn more about Qualtrics?

Service Design Show

Make Business Human

The best Customer Journey Mapping courses in 2020

Find the course you need to take your journey mapping skills to the next level.

Published in:  Journey Mapping / Last update: November 2020

So you want to get up to speed on that thing called customer journey mapping?

Or, maybe you already understand how to create a journey map and want to learn how to use them effectively in your organization?

Well, it's easy to spend all day on Google searching for the right bits and pieces of information...just to stumble on some articles or videos that turn out to be a waste of your time.

And if you do find something that looks interesting, it's often just a small piece of the puzzle.

This guide will help you quickly find the right customer journey mapping course that fits your needs so you can focus on improving your actual skills rather than spending your time on Google.

This overview is constantly being updated, so if you're missing a course in the list, make sure to drop me a message.

COVID-19 update

Some of the courses in this overview were added prior to the global pandemic. It goes without saying that the offline courses have come to a halt. Nevertheless you'll still find them in the overview for future reference.

Introduction

Online courses vs. offline training.

Sometimes, you'll want a course that you can start right away and follow at your own pace, while other times, it's more effective to have a coach who guides you through the process.

So, the overview here is split up into online courses and offline training.

What about service blueprints, experience maps, and user stories?

Visualizations like service blueprints, experience maps, and user stories are closely related to customer journey maps. You can find more on that in the Practical Guide to Customer Journey Mapping .

The knowledge you gain on customer journey mapping is also quite fundamental when you want to create one of these other visualizations.

The courses in this overview primarily focus on customer journey mapping, but you'll find them overlapping with the other topics as well.

Online Courses

Customer journey mapping essentials masterclass.

This is a short course that will get you up to speed on the fundamentals of customer journey mapping.

After taking this masterclass, you'll know what is really important in regards to customer journey mapping and what things you can easily ignore.

Price : Free

Level : Beginner

Format : One-hour video masterclass

• Instructors : Marc Fonteijn  &  Daniel Ewerman

Learn more: https://www.servicedesignshow.com/courses/customer-journey-mapping-essentials/

Journey Mapping workshop

If you're looking for a real-life example of how to quickly create a journey map than this online workshop might just be the thing for you.

In this workshop you'll see how you take a business challenge and step-by-step create a useful journey map around.

• Price : €49
• Format : 90-minute video
• Instructors : Marc Fonteijn

Learn more: https://www.servicedesignshow.com/courses/journey-mapping-workshop/

The Perfect Map

This course teaches you the step-by-step process of how to create a useful customer journey map from scratch.

It's aimed at customer experience professionals who want to use journey maps as a practical tool within the organization to drive sustainable customer-centric innovation (rather than a one-time overview that loses its value after a project).

As a bonus with the course, you'll get one month of Custellence Team membership for free (Custellence is a professional journey mapping tool ), so you can start creating your journey maps in a professional tool right away.

• Price : €197
• Level : Intermediate
• Format : 7 video lessons (20 to 45 minutes each), includes exercises & worksheets

Learn more: https://www.servicedesignshow.com/courses/customer-journey-mapping-guide/

Journey Map Ops

One of the big challenges around journey mapping is how to turn them into a tool which your organisation uses on a daily basis drive customer centric innovation. That is exactly the focus of this Journey Maps Ops course.

This is a course aimed at professionals who are already familiar with individual journey maps and now need to solve challenges like: How do you to keep your maps up-to-date, how do you maintain a repository of multiple maps and how do you turn journey maps into CX dashboards.

As this course includes coaching and peer feedback it starts on specific dates. Check the course website to see when the next course round starts.

• Price : €799
• Level : Advanced
• Date: starts November 11 2020
• Format : 6 online classes, interactive workshops, coaching and peer feedback
• Instructors : Marc Stickdorn

Learn more: https://www.thisisdoing.com/product/journey-map-operations

Intro to Practical Service Blueprinting

Although this course focuses on service blueprints, it deserves a spot in this overview.

In this course you'll not only learn what a service blueprint is and how to create one but also how to plan a service blueprint project and facilitate a service blueprint session.

I've reviewed the service blueprint that you'll be creating through this course in my customer journey map templates guide .

Price : $149

Format : 22 video lessons (30 sec to 30 min) spread across six modules

Instructors : Erik Flowers & Megan Miller

Learn more: https://practicalservicedesign.teachable.com/p/intro-to-practical-service-blueprinting/

Customer Journey Fundamentals

This course is offered by UXPressia , which is one of the tools we've discussed in the customer journey mapping tools review .

The primary focus of this course is the basics of a journey map itself. You'll learn about key terms like stages, channels, touchpoints, and moments of truth—definitely important knowledge for anyone who is totally new to customer journey mapping.

You can get an overview of all the lessons inside the course in the curriculum .

Where most courses offer video lessons to teach, this course is a bit different. You're guided through the theory by a series of questions from a virtual coach.

Price : $50

Format : Interactive lessons in the form of dialogue with a virtual coach

Instructors : Yuri Vedenin & Nick Efimov

Learn more: https://www.academy.uxpressia.com/cjm-fundamentals

Creating Customer Journey Maps from Scratch

This is an 30-minute introductory course to Customer Journey Mapping. The course covers the why and how of journey maps. You'll also learn how a journey map relates to other design models. 

The course has a practical focus and to put the theory into practice you'll get an exercise project to work on as you go through the lessons.

• Price : included in a Skillshare membership ($15 p/m)
• Format : 9 short video lessons
• Instructors :  Pontus Wärnestål

Learn more:  https://www.skillshare.com/classes/Creating-Customer-Journey-Maps-from-Scratch/238293019  (affiliat link)

An introduction to journey mapping

This online course is unique in the sense that it's delivered live and split up 3 over 3 days. On day 1 you'l get a general introduction to journey maps. Day 2 is about digital journey mapping and on day 3 you get the chance to ask Marc Stickdorn everything you want about journey maps.

So oven though this is an online course it's hosted on specific dates. Make sure to check the course page to see when the next edition is scheduled.

The course includes learning resources (journey map templates and cheat sheets) as well as a free full-featured account of Smaply ( see a review ) for one month so you can practice what you've learned.

• Price : €39
• Format : 3 online classes (60-90 minutes)
• Instructors : Marc Stickdorn and Zsófia Szatmári-Margitai

Learn more:  https://www.eventbrite.co.uk/e/course-an-introduction-to-journey-mapping-tickets-107672715992

Offline Courses

Nielsen norman: journey mapping to understand customer needs.

The journey mapping course by Nielsen Norman is a full-day, hands-on training organized as part of the larger multiday UX conferences they regularly host.

"The focus of this course is the actual practice of creating and using research-based journey maps to evaluate UX, better understand customer needs and envision optimized future experiences. It will help you design a holistic and integrated user experience around the users’ needs, no matter whether this experience is split across channels or happens entirely on a single device."

The term UX might scare some people off, as you might think that it's only focused on digital interfaces and interactions (which true UX is not). But based on the agenda, I'd say that it looks like a really well balanced training.

What's appealing about this course is that you won’t only learn how to create the actual journey map. You'll also learn how to set yourself up for success and what to do with the map once you have it.

The course is hosted multiple times per year, primarily in the US.

• Price : Early bird starts at $931 (depends on conference)
• Location : Primarily US
• Format : Full-day workshop
• Instructor(s) : Differs

Learn more: https://www.nngroup.com/courses/journey-mapping/

The Academy: Customer Journey Mapping Essentials

If you're based in Ireland and want to get up to speed on customer journey mapping, this is probably the best training out there.

Part of this course is an introduction to service design, stakeholder mapping, and personas. This will help you understand the broader context in which customer journey maps are created and used.

The great thing about this course is that you'll actually go outside to do some hands-on field research. Good research is the lifeline of the journey mapping process, and unfortunately, most courses fail to expose people to this. So, I’m happy to see it's part of this training.

Price : €260

Location : Belfast, Ireland

Format : Full-day training

Instructor : Gerry Scullion

Learn more: https://www.theacademy.ie/courses/customer-journey-mapping-essentials-belfast/

DesignThinkers Academy: One-Day Customer Journey Mapping Training

The DesignThinkers Academy hosts a wide range of courses. In this one-day training, you'll learn the basics of customer journey mapping.

You'll learn how journey maps help you step into the shoes of your customers and see how they interact with your service.

In the training you'll start by mapping layers of the customer journey, and then slowly dive deeper and deeper into the organizational structures and context.

This training is primarily hosted in Amsterdam.

Price : €395 (early bird starts at €315)

Location : Amsterdam, The Netherlands

Instructor(s) : Unknown

Learn more: https://www.designthinkersacademy.com/course-catalogue/customer-journey-mapping-course-2/

More than Metrics: Customer Journey Mapping Essentials

If the name More than Metrics sounds familiar, it's probably because they are the company behind the journey mapping tool called Smaply ( which has been reviewed here ).

Their essentials training is aimed at teams "who want an overview of journey mapping, stakeholder maps and personas."

It's a two-day in-person training that is facilitated on-demand. You also have the option to take this course via three online workshops. In order to sign up, you'll need to reach out to them.

There's little additional information about the training on the site, but judging by the people who are running it, you probably can't go wrong here.

Price : €7900 (in person) / €4900 (online)

Location : unknown

Level : Beginner/intermediate

Format : Two-day training

Learn more: https://www.smaply.com/training.html

Other Learning Resources

Courses are great if you're looking for a structured and guided approach to learning customer journey mapping.

But there are other resources out there that can also help you level up your journey mapping skills. Here's a list of some of the most helpful resources to get you started right away:

Customer Journey Maps Done Right

This is  a YouTube playlist with practical tips and tricks to help you create better journey maps.

Customer Journey Q&A with Daniel Ewerman

In this series of videos, Daniel Ewerman (founder of Custellence ) answers real-life questions from journey mappers like you who are going through the Perfect Map course .

Smaply Journey Mapping Toolkit

Next to offering training options, Smaply also provides a toolkit that contains "cheatsheets, case studies and more for everybody wanting to get started with service design."

The toolkit goes beyond journey mapping, but I'm sure you'll be able to pick and choose the things that are relevant to you.

You can find the toolkit over here: https://blog.morethanmetrics.com/toolkit-journey-mapping/

Custellence Knowledge Base

The people at Custellence know a thing or two about journey mapping. And the great thing is that they share a lot of their knowledge openly in their Help Center.

If you're looking for a collection of helpful articles to get you going on your journey mapping journey, make sure to browse through the articles shared by the Custellence team.

Check out all the articles here:  https://help.custellence.com/en/

This overview is constantly being updated. If you know a course that's missing in the overview, please send me a message .

Feeling overwhelmed by the number of courses?

My advice would be to just start with the one-hour journey mapping masterclass and take it from there.

Customer Journey Mapping Fundamentals

A practical online course to get started with journey mapping.

Learn the proven step-by-step process of creating a journey map from scratch. Get a certificate of completion for your CV or LinkedIn profile.

Format: Interactive. Self-paced. 100% online. Language: English, Espanol Price: $50

Take the course to

Learn in-demand skills and increase your professional value.

Gain hands-on experience with proven strategies, learn how to apply them in your work.

Discover new things and structure the knowledge you already have.

Save your time: leverage journey mapping best practices and use professional software.

Course rating

1,500+ students took the course

The Customer Journey Mapping course is for people in

UX/UI design

CX management

Marketing & Sales

Branding & Communications

Product development

And everyone who wants to develop a customer-centric mindset

Making your first steps in launching journey mapping initiatives within the organization?  

Check out Academy for Teams to learn how to set up the right processes and avoid pitfalls.

What you will learn

What customer journey mapping is.

Get acquainted with the concept of customer journey mapping:

What customer journey mapping is (and is not);

The value of visualizing your customer journey;

Where to get data for your map.

Touchpoints and channels

Analyze the path the customer goes through by differentiating touchpoints and channels:

The difference between touchpoints and channels;

How to identify them in a real customer interview.

Moments of truth

Practice in identifying and mapping the moments of truth:

What the moments of Pain and Glory are;

How to identify them.

Approximately 7 hours to complete the course

Download a detailed curriculum

Journey mapping stages

Learn by practice. Define all the stages in the customer journey. You will find out:

Stages in journey map;

How they reflect the major goals your customer is trying to achieve.

Goals, problems, and emotions

Put yourself in customer's shoes to gain an understanding of:

The role of goals, problems, and emotions in journey mapping;

How to understand customer goals;

Why the emotional journey is so crucial.

Ideas and opportunities

Practice in finding opportunities and generating ideas on how to:

Fix existing problems;

Optimize the processes;

Increase customer satisfaction;

Other ways to improve the product or service.

As a bonus, you'll get one month of the UXPressia Starter plan for free, so you can start using the advanced functionality of the platform.

You will also get

Customer journey mapping checklist

Checklist for a customer journey mapping workshop

Prefilled customer journey map templates

Print-ready journey mapping cheat cards

What to expect

Interactive learning.

We built the whole course in a conversation-based format to make your learning experience interactive and fun.

Learn by doing

Learn CJM concepts and tools and immediately put them into use during practical tasks.

Gamification

A digital mentor will help you make the most of the course by sharing continuous feedback.

Throughout the course, you’ll be creating a customer journey map based on a real business case.

Students and experts about the course

While taking online courses you expect to have videos, this one is more like a chatbot dialog where you progress through different stages. It would be great for people who never did a customer journey – they do it while talking. Overall I think it’s quite engaging and helping you a lot to structure your knowledge.

Anfisa Bogomolova, UX design trainer, Senior UX designer @ Citrix

I have my students do Google, Hootsuite, Hubspot, and other certifications in this class so that they have a competitive advantage when looking for a job. It felt like a perfect match when I stumbled upon UXPressia Academy. Their customer journey mapping fundamentals course had everything that I needed and even more. It was super easy to integrate the course into the learning process. It helped to reinforce my lectures and gave my students a different take on the topic.

Glenn Platt, Director of Miami University’s Emerging Technology in Business + Design Program

Having us learn in an interactive way is something I really loved. In addition, the tool was very helpful while learning the concepts to practice instantly.

I’m really in love with the experience because the storytelling makes everything much easier to comprehend! I’m super happy with the opportunity to take the course.

Amazing course. It was so interactive and it also told case samples quite well. Nice and simple, with humor, love it.

Interaction designer @ Digital product school

Desirée Nyári

UX Designer @ Banco Carrefour

Juri Hartikainen

Student @ UNIVERSITY OF VAASA

Earn a certificate

A certificate from UXPressia Academy to provide proof for your employer, colleagues, school, or other institution that you have successfully completed the course. You can add it to your CV or share on Linkedin.

Start learning today

Lifetime access to the course & its future updates

1 month of UXPressia paid membership for FREE

Shareable course completion certificate

Frequently Asked Questions

Are there any videos to watch.

There are none. It’s an interactive course in the form of dialogue. Built like a game, the course turns learning into a fun and interactive experience.

Can journey mapping beginners take the course?

Yes! This course requires no prior customer journey mapping experience. This course will teach you how to create successful customer journey maps from scratch.

I’m already working on a customer journey map. Should I take the course anyway?

Sure thing. This course will help you to improve your CJM skills and you will create better maps as this course was designed by people who created professional CJM software.

What if I don't like the course?

No problem! Just send an email to [email protected] within a week after the purchase and we’ll refund you, no questions asked.

How much time does the course take?

The estimated workload is 7 hours. There are no deadlines to complete it, meaning that you can learn at your own pace. You can either develop your own curriculum or use one of those we offer to learners.

When can I start the course?

You can begin the course anytime. All participants get lifetime access to the course and its future updates. After you complete the course, you will be able to review specific sections whenever you want, take it all over again, and view course updates.

What software do I need to complete the course?

You don’t need to purchase or install special software. You can create customer journey maps in a way that suits you best (e.g., with a notebook and pen). We will also give you 1 month of free access to the UXPressia paid plan so that you learn how to create CJMs with industry-standard software.

Can I get an invoice?

Yes! Just send an email to [email protected] and we'll send you an invoice.

Contact us [email protected]

2021 Copyright: UXPressia®

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Cross-functional Customer Journey Mapping

Looking to better align your teams and build a unified understanding of customer behavior? Lean how customer journey mapping can foster a shared vision within your organization on this one-day course.

With the blinding pace of global change, 45% of CEOs believe companies have two options: to reinvent their business models, or die. But where do you even start when teams don’t see eye to eye on many things - ranging from business strategy to execution?

Aligned action starts with shared understanding. The most crucial shared understanding needed in companies is that of current customer behaviors and their needs and intentions. Customer journey maps are one of the simplest and most impactful alignment tools that allows cross-functional teams to come together and build shared vision and understanding.

This immersive and interactive course will equip you with the skills and knowledge to effectively map customer journeys in cross-functional environments. During the session, we’ll cover the fundamentals of journey mapping, tools and techniques, and how to apply these to everyday, real-world scenarios.

This Cross-functional Customer Journey Mapping course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in the US.

Course overview

Who should attend:.

This course is ideal for UX/UI designers, product managers, marketing professionals, start-up founders, or anyone interested in understanding and improving their customers' experiences.

What you'll learn:

By the end of this course, you will be able to:

• Understand the principles behind customer journey mapping and the different types of maps
• Identify key touch points and map the end-to-end customer experience
• Gain insights into customer motivations, pain points, and opportunities
• Utilize skills to create actionable journey maps that can inform strategy and design

Prerequisites

In order to get the most out of this course, you should already have a basic understanding of UX concepts.

Course agenda

• An introduction to customer journey mapping
• Tools and techniques for effective mapping
• Analyzing and interpreting journey maps
• Hands-on workshop and group activities

EXPLORE &  

Understand  , qualitative research  , qualitative research, measure &  , quantitative research  , quantitative research, plan &  , experience design  , experience design, storytelling &  , culture change  , creative communication  , creative communication.

Our range of services are here to help you understand and improve your customer's experience.

Training &  

We offer training courses & events on subjects around customer experience. Useful tools to give you the knowledge and skills you need.

Upcoming live  

See our upcoming live webinars, which will help you find new ways to connect with your customers and get the most out of research.

On-Demand  

Our range of free 30 minute webinars are designed to give you an introduction to key customer experience and research subjects.

Live Webinar 07/02/24  

The customer experience landscape 2024  .

Our range of webinars and training courses give you an introduction to key customer experience and research subjects.

Insights Hub  

Latest Articles  

Customer insight magazine  .

The Customer Experience Landscape 2023  

Live webinar - thursday 9th february  .

Designed to inform and stimulate debate and sometimes to provoke, our hub is home to the Customer Insight Magazine and an interesting mix of webinars, reports, news and podcasts.

Research Team  

We believe in building lasting partnerships with our clients and that depends on the quality of our people.

Every project is unique, and by working together we can make sure that your research delivers against your business needs.

Our success  

We’re proud to have worked with an amazing list of organisations in pretty much every sector.

Book a Customer Research Review Meeting  

Your privacy is really important to us. If you have been contacted by TLF Research and asked to take part in a survey on behalf of one of our clients, you can find out more about our personal data policy here.

Customer Journey mapping

Bring your customers to life and offer your employees real insight into your customers’ thoughts, feelings and interactions with your business.

As well as understanding themes which are common across groups of customers, qualitative research is the best way to bring customers to life in vivid detail, understanding their individual emotions, context, and decision-making.

If you'd like to find out more about our approach, download our 'Approach to Customer Journey Mapping' PDF below, or get in touch to see how we can help.

You need this if:

You want to understand how customers see the end-to-end experience, establish the key moments of truth, and explore what shapes customer emotions as they go through their experience. Journey mapping ties together insight and service design to help you shape better experiences.

If you would like to learn more, our customer journey mapping online course will take you step by step through planning, developing, using, and communicating your customer journey maps.

What we do:

Our gold standard approach to mapping the customer journey involves five key parts: Immersion / Discovery, Explore & Understand, The Internal View, Measure & Track and Graphic Design.

However we can manage any or all aspects of your customer journey mapping programme such as…

Qualitative research

Quantitative research

Facilitation/service design

Storytelling & Culture change

If you'd like to find out more about our approach download our 'Approach to Customer Journey Mapping' PDF.

Prioritise customers’ feelings from end to end.

What you get:

Dedicated account manager.

TLF Research expert to project manage and guide you through the customer journey mapping process from start to finish.

Qualitative Customer Journey Maps

Engaging customer journey maps which highlight what really matters to your customers when interacting to with your business.

Customer Personas

Bring your customers to life with profiles of your key audiences.

Reporting and Recommendations

Clear and focused analysis of the customer journey and recommendations for improvement.

Actionable outputs

Tools such as Service Blueprints will help to map the customer view to your internal process view.

Engaging deliverables

Our creative team will help to bring your journey to life for colleagues.

Customer Journey Mapping Training

Training Course

In-House Training - Customer Journey Mapping

Customer Journey Mapping - On-Demand Course

Get in touch.

Get in touch to find out more about customer stories and how we can help you gain an in-depth understanding of your customers today.

Customer Journey Mapping Webinars

User Stories And Customer Journey Mapping

B2B Customer Journey Mapping

Customer journey mapping infographic examples.

News & Opinion

The Complaints Customer Journey Infographic

You can't please everyone all of the time and the complaints process is an essential customer touchpoint to maintain control over. This example infographic highlights the key stages of the complaints journey, pain points and customer satisfaction levels throughout.

Good vs Bad Journeys - What Makes a Difference?

Infographics can be used to display a range of information and here we have a customer journey mapping example highlighting the key differences between a positive and negative experience.

Student Enrolment Journey Infographic

Using infographics combined with journey mapping research can help you visualise how customers feel about, and interact with your business processes. This example infographic shows how mapping customer research to the key touchpoints of a student enrolment journey can really brin...

Customer Journey Dashboard - Example Infographic

Infographics can be used to display a range of information. Here we have a customer journey dashboard example for high risk customers. This example includes a range of key metrics and priorities for improvement.

You may Also be Interested In...

Customer Journey Mapping is a useful tool that can bring together customer research and insight, service design, and process improvement. This course will give you the knowledge and skills you need to use journey mapping in your own organisation.

Customer Insight Magazine

Created and published in house, Customer Insight magazine is a home for longer features, case studies, and latest thinking on customer experience and insight. All designed to inform, stimulate, and sometimes to provoke. We hope you enjoy reading it as much as we do creating it!

Online Customer Journey Mapping Course

At the beginning of 2021 we launched a new online course taking participants step by step through the always-popular topic of Customer Journey Mapping. In this episode Greg quizzes Stephen about what the course covers, what learners can expect, and why we created the course.

Online Communities and the Benefits of Engaging Digitally

Online Communities & The Benefits of Engaging Digitally

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World Leaders in Research-Based User Experience

The 5 steps of successful customer journey mapping.

May 28, 2017 2017-05-28

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One common frustration about the process of customer journey mapping is the lack of organization-wide or even industry-wide standardization. What are the key steps of journey mapping , and in what order should they be completed?

Effective customer journey mapping follows five key high-level steps:

• Aspiration and allies: Building a core cross disciplinary team and defining the scope of the mapping initiative
• Internal investigation: Gathering existing customer data and research that exists throughout the organization
• Assumption formulation:  Formulating a hypothesis of the current state of the journey and planning additional customer research
• External research: Collecting new user data to validate (or invalidate) the hypothesis journey map
• Narrative visualization: Combining existing insights and new research to create a visual narrative that depicts the customer journey in a sound way

In This Article:

Phase 1: aspiration and allies, phase 2: internal investigation, phase 3: assumption formulation, phase 4: external research, phase 5: narrative visualization.

The first phase in a customer journey process starts well before any research or visualization has taken place. This step is easily the most critical, because, no matter how many insights a map reveals, a journey-mapping engagement without focus or buy-in will not be effective in optimizing experience.

A. Establish a cross disciplinary team of allies

Throughout a journey-mapping endeavor, you must bring stakeholders along. Without a doubt, journey mapping will reveal gaps and opportunities within the user experience that, organizationally, are beyond the authority of the UX professional driving the mapping project. You must have buy-in and engagement from a cross disciplinary team, so that, when those issues and opportunities surface, stakeholders with decision-making authority are already convinced of the soundness of your method and apt to understand the importance of resolving the problems it found.

Creating a team of allies is easier than you might think. Before you begin mapping, identify stakeholders from multiple departments whose knowledge will be helpful to you along the way, and whose help you may need once opportunities begin to surface. You’ll need to explain the value of journey mapping and what you hope to accomplish, and ask these stakeholders to be sponsors for the project in their respective departments (e.g., marketing, R&D, business analytics, or other relevant areas). Acquiring allies may be a quick process or take a long time, depending on your situation: If you are working on a small project, it could simply be a 30-minute conversation with your team; conversely, it may be a long process if you work with a B2B client or engage in an enterprise-wide journey-mapping initiative.

B. Determine the scope

A scope, or point of view, for the map must also be established before the mapping activities begin. To create focus and clarity for the map, make sure you can answer these questions: “Whose experience will I map? What experience, or journey, will I depict?” Furthermore, make sure that you and your core team (your allies) share a mutual understanding about the answers to those questions. Typically, the “who” is a critical persona or audience segment, and the “what” is a prioritized journey or scenario that has impact on ROI or long-term customer retention and relationships.

Once your core team is established and your scope is determined, begin researching within your own organization. What does your company already know about the customer or user? Most organizations have bits and pieces of data spread throughout teams; this data can be useful when pieced together to create a holistic understanding of the current state of the journey.

A. Send out a search party

You don’t have to conduct this entire search on your own. Put your core team of allies to work. Together, generate a list of questions that you would like to answer, then send your allies back to their respective teams or departments to search for any available documentation or data that can help begin to answer those questions. Good places to start include:

• Market-research surveys
• Brand audits
• Call-center or customer-support logs
• Site surveys or VOC (voice of customer) feedback
• Outputs from client advisory board (CAB) meetings

B. Perform stakeholder interviews

With these first clues in hand, interview your stakeholders to get additional insights. Use the internal data you have found to shape the interviews. For example: Did the market-research survey reveal that there is lack of trust? Maybe the front-end sales team has insight into why. Put together role-specific interview guides that can bring clarity to your findings. A typical list of roles to interview might be:

• Sales-team members
• Marketing-team members
• Support-team members (e.g., technical-support representatives)
• R&D team members or product owners

Spread your research across typical organization silos, such as products, channels, or geographic regions. If you are short on time, conduct focus groups composed of 3–4 internal employees in similar positions.

By the time you finish phase 2, you will most likely have gathered enough insight to formulate a tentative hypothesis about how certain pieces of the customer journey look, and what pain points exist. Start laying out that hypothesis in a draft framework, called an assumption map or a hypothesis map.

A. Synthesize the internal research

First, bring the internal research together into a coherent story. Share synthesized insights with your core team, as well as with any other stakeholders who need to be involved. Conduct small research share-outs or informal brown-bag sessions (where anyone can bring a lunch and catch up on the research going on in the project).

B. Create a hypothesis map as a team

Once your team has a shared understanding of the insights gathered thus far, bring them together for a collective mapping activity. It’s useful to hold a short workshop session to map out the draft framework (or hypothesis map). You can even invite customers to this meeting so that their input shapes the early draft. Just remember: This is a draft, and it needs to be validated against external research.

When the draft map is complete using data and insights from your internal investigation, the next step is to validate it with customer research to fill in gaps.

A. Use the hypothesis map to shape your user research

The hypothesis map will most likely reveal large gaps within the customer journey that you are unable to visualize because there is no existing data. These areas are critical to explore in customer research, so that, at the end of the process, there are no holes in understanding. Additionally, you’ll need to validate (or invalidate) the hypothesis map.

B. Use qualitative research methods to validate and fill in gaps

Choose research methods that put you in direct line of observation with your customers or users. Use a multipronged approach — select and combine multiple methods in order to reveal insights from different angles. Depending on the context of your project, some relevant methods for journey-mapping research include:

• Customer interviews
• Direct observation
• Contextual inquiry
• Diary studies

If your budget or timeline is limited, a small sample size (6–8 research participants) is enough to get started. Remember to continue to involve your core team of stakeholders along the way by sharing research findings, so that they are not shell-shocked if something changes within the draft journey map that they have helped build.

The map itself is simply a tool that will help you share your research findings in an engaging way with others. At this point, you need to create a visual narrative that will communicate the journey and all the critical moments, pain points, and high points within it. A good method is to have another workshop with your core team. Having built context and common ground throughout your research process, bring them back together and evolve the hypothesis map based on your primary research findings.

From here, you can determine what to do next. If you have a small, engaged team, this collectively produced (probably unpolished, sticky-note, or virtual-whiteboard) version might be enough to move forward. If you are working with a client, or need to share your insights out in a formal way, you might need to create a polished visual.

Following these five high-level steps will ensure that you produce an output based in user research, that you make use of available data, and that, most importantly, at the end of your mapping initiative, you have a team of allies that are engaged and ready to act on the insights revealed during the process.

Related Courses

Journey mapping to understand customer needs.

Capture and communicate UX insights across complex interactions

Omnichannel Journeys and Customer Experience

Create a usable and cohesive cross-channel experience by following guidelines to resolve common user pain points in a multi-channel landscape

Interaction

Customer-Journey Management

Establish and operationalize journey-level experience design work across functional groups for continuous improvement

Related Topics

• Customer Journeys Customer Journeys

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Self-paced and role-based training

Learn on your own terms, in your timeframe—with personalized learning paths. Get the training and skills you need to build your career and be a leader in your org—whatever your role may be.

You implement, manage, and monitor your company’s cloud environments and solutions.

You design, build, and test the software and systems that make technology work, from commercial apps to enterprise cloud solutions.

Data and AI professionals

You design and build data models to discover trends and develop data-driven insights that inform more meaningful business decisions.

Getting started?

Start with Azure Fundamentals— a six-part series exploring basic cloud concepts. Get a streamlined overview of Azure services and practical exercises to deploy your very first services at no cost.

Instructor-led training

With dedicated, personal attention and support from technical subject matter experts, instructor-led training provides an in-depth, structured learning environment.

Security technologies

Get the knowledge and skills you need to implement security controls, maintain your security posture, and identify and remediate security vulnerabilities in this course for IT security professionals. You’ll learn about identity and access, platform protection, data and application security, and security operations.

Data fundamentals

Gain foundational knowledge of core data concepts such as relational and nonrelational data, big data, warehousing, real-time analytics, and data visualization. Explore relational data concepts and relational database services in Azure and learn nonrelational database fundamentals with Azure Cosmos DB.

Developing solutions

Get started creating end-to-end solutions in Azure with this course for developers. Explore Azure App Service and learn how to create, maintain, and deploy web apps more efficiently. Learn about great solutions for data processing, systems integration, and building simple APIs and microservices with Azure Functions.

Certifications

Gain new cloud skills to boost your productivity and accelerate your team’s success. Advance your career and showcase your skills by completing certifications and challenges that demonstrate your expertise.

Get a guide to training and certifications

Explore your options to advance your career, earn recognition, and validate your technical knowledge with Azure training and certifications. Get this comprehensive resource guide to identify the right Azure certifications based on current or future roles and projects.

Get a visual roadmap

Explore an infographic of how Azure certifications intersect with core skill areas and roles. Get a quick overview of certifications to decide which are the best fit for your role and skill set.

Make a training plan

Get help to identify the right starting point for your training journey and make an individualized plan to build your skills for the future. Find recommended tracks and exam prep resources for certifications based on your role or your projects.

Azure Virtual Training Days

Sharpen your technical skills, help your org adapt to new ways of working, solve business challenges, and earn certifications.

Microsoft Build

Come together with peers and experts to learn about the latest innovations in code and app development, hear announcements and news, and ask your technical questions in live, interactive tutorials.

Microsoft Ignite

Explore the latest tools and get deep technical training from Microsoft experts at this event for developers, IT pros, implementors, architects, data professionals, and decision makers.

Unit4 creates a skill-building culture to improve agility and performance

Enterprise software company, Unit4, developed a ‘choose curiosity, embrace challenges’ mindset that empowers employees to deliver on the job—while advancing their careers with Microsoft courses and certifications.

Documentation

• Azure documentation
• Microsoft Cloud Adoption Framework for Azure
• Microsoft Azure Well-Architected Framework

Azure shows

• Browse all Azure shows
• Inside Azure for IT
• All Around Azure
• The AI Show
• Data Exposed
• SAP on Azure training videos

Start building on Azure for free

Get popular services free for 12 months and 55+ other services free always—plus $200 credit to use in your first 30 days.

Find Azure learning resources

Grow your cloud computing and Azure skills with helpful guides, demos, and learning modules from Microsoft Learn.