lamborghini tour factory

Exclusive Lamborghini Factory Tour and Museum Visit

Published December 1, 2019

// By Margherita

Did you know that the Motor Valley in Emilia Romagna is heaven on earth for supercar lovers? After an amazing Ferrari driving experience , we got to go on a secret tour of the Lamborghini factory and museum in Sant’Agata Bolognese!

Ok, let’s play a game. If I say ‘supercar’ , what brand comes to mind? I’m pretty sure Ferrari will be on everyone’s lips, with Lamborghini as a close second. 

Then, other names will follow – perhaps Maserati, Pagani, Bugatti, or Porsche, Tesla, or whatnot. However, it is undeniable that no other brands convey the idea of speed and power as much as Ferrari and Lamborghini , the two best-known car manufacturers from the Motor Valley, the part of Emilia Romagna between Modena and Bologna. 

Brief History of Lamborghini

There are many similarities between Ferrari and Lamborghini – both brands were the brainchild of two legendary men , Enzo Ferrari and Ferruccio Lamborghini , both from Emilia Romagna.

Ferrari rose to fame first , in the post-WW2 period, both in the racing world and as a maker of extraordinary sports cars. Ferruccio Lamborghini was a wealthy industrialist, owner of a tractor-manufacturing company, and also loved sports cars. 

Ferruccio collected sports cars , and he owned a few Ferraris. He believed Ferraris were beautiful cars, but found faults in their engineering, especially in the clutch – he tried to share his criticism with Enzo Ferrari, but was ridiculed. 

Guess what? Lamborghini thought. I’m going to start making cars as well, and they’ll be way better than Ferraris. 

And so, the Lamborghini legend was born.

Where is the Lamborghini Factory?

Automobili Lamborghini was founded in 1963 in Sant’Agata Bolognese , where the company headquarters are still located to this day, with the Lamborghini factory and museum just next door.

Sant’Agata is 30 km out of Bologna , a quick 30-min drive if you have your own car. If not, you can just hop on bus number 576 from Bologna station , and you’ll reach Sant’Agata in just under an hour. It’s a fun way to escape the touristy Bologna historic centre for one day!

If you have time, make sure you also spend some time looking around Sant’Agata – besides the Lamborghini factory and museum there’s also a nice church and theatre, plus a Lamborghini bar and luxury car rentals if you want to take your very own Lamborghini for a spin around the Motor Valley. 

We also recommend heading to Ristorante La Taiadela for lunch, before or after your visit to the Lamborghini museum – not only is the food really delicious, this is also the ‘official’ restaurant where Lamborghini employees have their lunch , and there’s even a separate group for meetings with important clients!

How to Plan a Lamborghini Factory Tour

When you visit the Lamborghini headquarters in Sant’Agata Bolognese , you can choose to go on a Lamborghini factory tour (which includes entrance to the museum), or just head to MUDETEC , the Lamborghini Museum of Technology. 

If you want to opt for the factory tour (which you should totally do, as it’s amazing) we HIGHLY recommend booking in advance , as tickets are limited and they sell out during high season. 

Tickets for the Lamborghini factory tour cost €75 per person. Tours are available Monday to Friday – the first is at 9.30 AM and the last is at 3.45 PM, following normal working hours. 

There are no tours on the following days : May 1st, August 5th-23rd, November 1st, and December 23rd-31st.

Also, please be aware it’s strictly forbidden to take pictures in the Lamborghini factory. You’ll be asked to lock your cameras and phones away, so don’t try to be smart and sneak some shots in!

The Secret Lamborghini Factory Tour

Our first stop at the Lamborghini headquarters was also the moment we all looked forward to the most – the Lamborghini factory tour!

I am a big fan of visiting working factories anywhere we go, and I have been to a fair few in the past – the first thing I thought upon entering the Lamborghini factory was wow, it’s so quiet. Don’t expect the sound of clanging steel and banging metal, production lines working at full speed, while workers with grease up to their elbows run around. 

Lamborghini cars are works of art , and like all works of art, they take time to be made. Currently, the Lamborghini factory produces three car models – the Aventador, the Huracan, and the Urus, an SUV. 

We started with the Huracan production line. The line is divided into several work stations, each dedicated to a specific task – combining the engine to the frame of the car, and then adding seats, wheels, windows, all parts one by one until you’re left with a brand new, shiny Huracan. 

Our guide, jokingly, called the Huracan ‘our baby boo’ , as it’s the smallest and least expensive of the three cars currently being produced – ‘only’ about €100,000, excluding customisation. 

Each Huracan spends 35 minutes at each work station , each step carefully timed with a countdown on monitors. A total of 13 Huracans are being produced in the Lamborghini factory daily – and when they reach the end of the production line, they’re driven away, before being taken for further testing. 

After the Huracan production line it was time for the Aventador. In that case, production is even slower – Aventadors spend 100 minutes at each work station, and only 4.5 are produced daily.

As a result, the starting price for an Aventador is considerably highe r – a minimum of €180,000! However, the final price is almost always several thousand euro higher, as most clients opt for add-ons like custom stitching, special seats or special paint colours. 

Our visit to the Lamborghini factory lasted about an hour. We were lucky to see a brand-new green Huracan drive away, after reaching the end of the production line, and even to catch a glimpse of the testing rooms.

Even if you’re not a car person, you’ll no doubt gain appreciation for these wonderful cars – I certainly did!

MUDETEC – Lamborghini Museum of Technology

The Lamborghini factory tour was definitely the highlight of our afternoon in Sant’Agata, but that wasn’t the end of it – we also visited the MUDETEC, the Lamborghini Museum of Technology. 

The museum has two floors – the ground floor is dedicated to the history of Lamborghini. You can read some info about Ferruccio and how he created the Lamborghini dream, but it’s also quite likely that your attention will be captured by the shiny iconic models on display – like the red 350 GT Superleggera , one of the very first Lamborghini. 

When we visited there were also two Lamborghini Diablo side by side, and a stunning purple Countach with a ‘UFO’ numberplate, in reference to the 1970s space race.

The top floor displays several supercars currently in production , plus a number of prototypes and concept cars. The display is rotated periodically – we saw a Veneno , recently making headlines as the most expensive Lamborghini ever sold at $8.4 million, and a Lamborghini Centenario , featured in Transformers 5.

Our Lamborghini Driving Experience

BTW, did you know that at the Lamborghini Museum you can also try your hand at driving a Lamborghini?

No, not a real Lamborghini unfortunately – you’ll have to head to the Modena Autodrome or some other race tracks in the region offering driving experiences. You can find more info on the Motor Valley website .

On the top floor of the Museum, you’ll find a driving simulator where you can pick your favourite Lamborghini to drive around one of the world’s great race tracks. 

Nick and I opted to drive a Huracan GT3 around the Monza circuit – and it was a disaster! Let me tell you, these things are hard to drive. We all crashed several times. So, we all decided to put our Lamborghini driving dreams on hold for now , and just learn to love these stunning cars from afar. 

Interesting Lamborghini Facts

During our visit to the Lamborghini factory and museum we also learned some interesting facts about Lamborghini’s past and present . There are too many to list here, and I don’t want to spoil your visit, but here are my favourites! 

-Ferruccio Lamborghini was never interested in racing  

Many other Motor Valley supercar manufacturers, like Ferrari and Maserati, sold cars to fund their very own racing enterprises. On the other hand, Ferruccio Lamborghini was only interested in making good cars , and never participated in races.

-Lamborghini cars are names after famous fighting bulls

The Lamborghini logo is a charging bull , for two reasons – because Ferruccio’s astrological sign was Taurus, and as a response to Ferrari’s prancing horse. Ferruccio was also a fan of Spanish corrida , and named all his cars after fighting bulls. Have you ever wondered what Countach, Diablo, Reventon mean? They’re all famous bulls.

-The design of many Lamborghini is inspired by fighter planes

Some examples are the Aventador S and Huracan Performante. Designers also used snakes and spaceships as inspiration to create Lamborghini cars. Isn’t that cool?

-Lamborghinis are used in Italy to transport transplant organs

Lamborghini donated a number of cars to Italian police. Unlike in the UAE, where they are used as normal patrol cars, the ‘Italian police Lamborghini’ are mainly used to deliver organs to transplant patients.

-The Lamborghini Urus was create to satisfy taller customers

Besides the Lamborghini Huracan and Aventador there’s a third model currently being produced – the Urus . The Lamborghini Urus is an SUV, which attracted many criticisms by purists, on the basis that a supercar maker like Lamborghini shouldn’t be producing an SUV.

The choice to start making an SUV was merely commercial. Sports cars like the Huracan and Aventador are very low and not particularly spacious, making them uncomfortable for taller drivers – like NBA and American football players. The Urus is a lot better for them!

-Ferruccio Lamborghini’s granddaughter is a reggaeton superstar

Yes, that’s right! Elettra Lamborghini , famous in the latin and reggaeton circuit for songs like Tocame and Pem Pem , is actually Ferruccio’s granddaughter. Her middle name is Miura , in reference to one of Lamborghini’s most beautiful cars.

Practical Lamborghini Factory & Museum Info

-Address: Automobili Lamborghini, Via Modena, 12, 40019 Sant’Agata Bolognese BO

-How to get there by car from Bologna: take the tangenziale (ring road) until exit Borgo Panigale, then follow SP568 and SP255 to Sant’Agata Bolognese. Driving time is approximately 30 min, 34 km distance.

-How to get there by car from Modena: follow Via Nonantolana and SP255 to Sant’Agata Bolognese. Driving time is approximately 20 min, 18 km distance.

-How to get there by bus from Bologna: take bus #576 from Bologna station, until Sant’Agata, then walk to the Lamborghini factory. Travel time is about 1 hour each way.

-Museum Hours: 10 AM-12 PM, and 2.30 to 5 PM Mon-Fri (closed on weekends)

-Factory Tours : tours take place hourly between 9.30 AM and 3.45 PM Monday to Friday. Most tours are in English – make sure you book ahead to avoid disappointment.

-Admission : €15 (museum entry), €20 (museum entry and guided tour), €75 (museum entry and Lamborghini Factory visit). The driving simulator is €25 extra. 

Our visit to the Lamborghini factory and museum was sponsored by Turismo Emilia Romagna as part of the Social Travel Summit conference. We would like to thank iAmbassador and Motor Valley for the wonderful experience. 

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Every Lamborghini ever made was built by hand in this factory

Robots are taking over car factories around the world, but in Sant’Agata Bolognese, Italy, Lamborghini is moving in the opposite direction.

Lamborghini is known across the world for its cutting-edge design language and state-of-the-art car technology, but as we found out, the process of building a Lambo is less about futuristic robots than we thought. Instead, the luxury car maker uses time-honed (and human) craftsmanship techniques. Join us as we tour the company’s plant in Sant’Agata Bolognese, Italy, to discover how a Lamborghini is built.

Sant’Agata Bolognese is a small town located approximately 20 miles away from Bologna, and a stone’s throw from Maranello, where long-time rival Ferrari is based . While Maranello has been gradually transformed into a tourist-oriented Ferrari-land of sorts, Sant’Agata has remained authentic over the years. That’s not to say it doesn’t attract tourists, but there are very few indications that it’s home to one of the world’s best-known sports car manufacturers.

The Lamborghini family

Lamborghini employees work from 8 a.m. to 5 p.m. from Monday to Friday, though the nearby carbon fiber plant operates three shifts in order to keep up with high demand. They are easily identifiable in Sant’Agata because they wear a black Lamborghini uniform that clearly indicates whether they’re assembly line workers, part of the factory’s logistics team, assigned to the prototype-building division, or someone else entirely.

Lamborghini trains all of its workers in-house, and employees are encouraged to move from station to station once they’ve mastered a certain skill. For example, a worker who assembles Huracán doors today could be fitting Aventador master cylinders in six months’ time. Once a worker has spent enough time on the factory floor to know Lamborghinis inside and out, he or she is eligible to become one of the company’s test drivers.

Precision through craftsmanship

The most impressive part of touring the factory is to see the cars being assembled by hand. In fact, there are only two robots in the entire plant, a machine that drops the bare bodies onto the assembly line and a rotisserie that turns the cars upside down when needed. As a result, the factory is a lot quieter and more spacious than most people imagine it to be.

Every single Lamborghini built since 1963 has been tested on the picturesque roads of Sant’Agata.

Bodies and body panels arrive at the factory pre-painted and wrapped in a protective sheet of plastic. The Huracán is painted by parent company Audi in Neckarsulm, Germany, because it is built with more aluminum than carbon fiber, and the Aventador is painted by an Italian company called Imperiale that assigns a single worker to each car for the sake of consistency. The first order of business once the plastic sheet is removed is to immediately install thick covers to ensure the paint doesn’t get scratched or otherwise damaged as the car goes down the assembly line.

From start to finish, the Aventador spends 90 minutes at 12 different stations while the Huracán spends 40 minutes at 23 stations. Each one is built on a separate assembly line, and a screen located above each station keeps track of how long the car has been there for, which helps workers manage their time more efficiently.

Lamborghini does not have a foundry so the high-revving 10- and 12-cylinder engines that power its cars are manufactured by outside suppliers and shipped to the factory where they are assembled — again, entirely by hand — and bench-tested. An upholstery shop makes every part of the interior including the seats, the knee bolsters and the door panels. At the far end of the shop, a special booth capable of replicating a wide array of different lighting conditions helps ensure the leather- and Alcantara-upholstered panels that come together to make up a specific car’s interior are the same color regardless of the amount of light it’s exposed to beforehand. Interior parts are only sent to the assembly line for installation once they have passed this test.

When a car is completed it has to go through three rounds of final testing before it is delivered to its lucky new owner. The first round involves using lasers and cameras to check that every part (including suspension-related bits and pieces and body panels) is precisely aligned. The second step consists of running the car on a dyno  (a treadmill for vehicles) for 40 minutes at a top speed of 180 km/h (about 112 mph) to ensure all mechanical components are in working order. Finally, the third step is a full 20-to-30-mile test drive on public roads.

Tradition runs strong at Lamborghini, and every single car built in Sant’Agata since 1963 has been tested on the picturesque roads around the factory. In spite of that, locals of all ages continue to turn their heads every time a fire-breathing Raging Bull blasts by.

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Ferrari & Lamborghini Museum Full Day Tour from Florence

Join our favorite full-day tour, visiting the ferrari museum and the lamborghini factory & museum.

Your first stop will be the Enzo Ferrari museum that includes Enzo’s birth house and a new futuristic building. It offers a unique and enthralling voyage of discovery, a story told through cars that have made automotive history on streets and circuits the world over.

Next will be the Ferrari museum located at the historical site of the factory . Enthusiasts and fans will discover an amazing exhibition of more than 50 cars, an F1 pit-stop reconstruction and a section entirely dedicated to the life of Mr. Enzo Ferrari.

Your last stop will be the Lamborghini factory and museum amazing guided tour along the assembly lines and the upholstery department. At the museum, fans will also discover an amazing exhibition of 20 cars between historic and newer models.

Walking along Lamborghini’s assembly lines is not included, for those interested, extra charge.

There is also an opportunity to the thrill of a semi-professional Formula 1 simulators and the exhilarating driving experience on public roads.

Ferrari Museum

In the Ferrari Museum, you will have the chance to sit into a semi-professional Formula 1 simulator and get a taste of the kind of exhilarating driving that F1 drivers experience during grand prix. After a short briefing, you get into the cockpit and begin a virtual experience. 

Lamborghini Museum 

It is so much more than a museum . Here, we will find:

• The beginnings with Ferruccio and his early successes:
• 350 GT and Miura
• The key models from then to now
• Racing cars, including Formula 1
• The main stages of technological development are: 4×4, aluminum, carbon fiber, and hybrid
• The Lamborghini jewels: its engines
• The new Lamborghini Urus.
• Pick-up hotel or accommodations
• Italian, English, French & German languages
• Add lunch to your itinerary upon request
• This is a walking tour

FLORENCE TOUR

di Paola Migliorini

Florence, Tuscany, Italy

Tel : (+39) 347 6572611

Mail : [email protected]

P.IVA:  04904500487

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LAMBORGHINI FACTORY TOUR | LAMBORGHINI MUSEUM TOUR

Lamborghini factory and museum tour, lamborghini factory and museum.

Lamborghini Museum Italy: This Exclusive Factory Tour is the Best!

Posted on Last updated: April 2, 2020

As a kid, I remember visiting many car museums over the years, since my dad and brother are total petrol-heads , but I don’t think I appreciated it as much as during my last trip to Italy , where I visited the Lamborghini museum, as well as the Ducati museum and Enzo Ferrari Museum … and of course got to drive a Ferrari on the tracks of Modena and see the rare Panini Collection !

What I loved most about my trip to the Motor Valley of Northern Italy though, was the fact that besides all of the museums, we also got a peak behind-the-scenes at the Ducati Motor Factory and, as I’m showing you in this article, the Lamborghini Factory . 

I’ve always had a thing about factories and just love to see production processes and find out how things are made. Seeing how one of the most expensive cars in the world was therefore a real treat! 

While we couldn’t take any photos or videos in the factory itself (we had to lock everything up at the museum, boohoo!), it did make our visit to the factory feel very unique and I can highly recommend a visit if you have any interest in cars, production lines or if you’re just curious what goes on behind the scenes of such an extraordinary car company. 

Here is my  Lamborghini factory tour review :

LAMBORGHINI MUSEUM ITALY VISIT & FACTORY TOUR

The Lamborghini Motor Museum ( MUDETEC – Museo Delle Technologie ) is located in Sant’Agata Bolognese , a small comune in the Metropolitan City of Bologna , Emilia-Romagna, in the north of Italy. While it’s often presented as being the ‘Lamborghini museum Modena’ or the ‘Lamborghini museum Bologna’, it’s actually about a 45 minute drive from the city center of Bologna, so keep that in mind for your visit. 

The factory, which is located right next to the museum, is the only place in the world where the Lamborghini cars are made, so if you ever have the chance to buy one (think big, my friends!), then you know it’s the real deal. 

The Lamborghini-effect rubbed off on the whole area, because besides the museum and factory, there are also restaurants with a Lamborghini theme (we ate at one where the workers from the factories have lunch themselves) and there are plenty of places where you can rent your ‘own’ supercar for the day. 

Did you see my video on driving a Ferrari at the circuit of Modena? Well… you can also drive a Lamborghini here if you want! 

THE FACTORY TOUR

Good news: the Lamborghini factory tour Italy is open to anyone interested, as long as you keep the opening hours in mind and get yourself a special ticket. You can book online and the Lamborghini tour is led by a knowledgeable guide who will take you along the entire process of assembling the cars. It’s not cheap at 75 Euros, but I definitely thought it was one of the highlights of our trip! 

The  Lamborghini factory location is the same as the museum (next door), so just go to the museum desk and they can help you further.  

Along with your ticket to the guided tour of the factory, you also get a ticket for the museum, which you can then visit afterwards. 

You can find a link to the website and all other practical information at the bottom of this article. 

LAMBORGHINI FACTS

During the tour of the factory, we learned that Lamborghini was founded in 1963 by farmer Ferruchi Lamborghini , who drove a Ferrari himself, but after the clutch of his car kept breaking, he replaced it with the clutch of his tractor… the Lamborghini car was born and the competition with Ferrari was on (hence the bull in the logo: it’s fighting the horse of Ferrari, but also his zodiac sigh the Taurus) 

The small models at the entrance show us which cars are currently in production: the Aventador , the Huracán and the Urus . 

They make 13 brand new Aventador cars each day, which doesn’t seem like a lot, but if you see the amount of work that goes into it, you totally understand why (and why they are so expensive – for under 250.000 Euros you get nothing here).

In the factory, we see a big electronic clock telling the workers that they have 35 minutes for each section of the assembly line , before it moves over to the next. You understand there is a lot of precision work needed and everything in the Lamborghini factory italy seems to be optimized to the max. There are even traffic lights, so the assembly line and all the carts, men and women and even one yellow robot can keep moving throughout the factory without causing any road blocks. 

Everything in the factory is 100% handmade and we pass parts of the line that make the engines, the doors, the wheels, the coating of the seats, the trunks …and so, so many more elements! 

We get to feel the super light carbon fibre of the car’s body, see samples of the 311 colours you can have your car painted in, where they make all the customized interiors (lots of leather, lots of embroidery) and see cars spin around like rotisserie chicken. It’s a sight!

The colours on their own are fantastic, it’s like I’m in a Harry Potter novel… ‘Blu Delphinus’, ‘Verde Scandal’, ‘Rosso Alala’ and ‘Viola Acutus’… I’m under their spell already!

As we walk further and arrive at the  Huracán assembly line , the time to make the car increases (only 4,5 are made daily, each station takes 100 minutes) …and so does the final price, which is about 100.000 more than the Aventador! Everything is of course customized and all cars we see in production have already been sold and are being transformed into the buyer’s dream car.  

The only limit these cars seem to have is the length of the person driving them. If you’re over 1m90, this car probably isn’t for you as you can’t even fold yourself into the car, haha! It’s one of the reasons they started building SUV’s. 

Finally, when the car is finished, it’s being tested (also on the roads in Sant’Agata) before being shipped to the happy owners. 

Like a baby, there is a 9-month waiting list to get a car like this, but I’m sure that when it finally arrives, you’ll love it forever. 

THE MUSEUM – PAST

At the wonderful museum, you can walk through time and learn all about the history of Lamborghini , starting in the past at the ground floor. 

Ferruchi Lamborghini never intended for his cars to participate in races, so very much the opposite of Enzo Ferrari! Of course these days, where there is money, people get interested and thus Lamborghini is trying to get into the racing industry as well. 

The cars on display are fantastic and all so different! Have a look yourself and pick your favourite. Which one is it? Can you spot mine? 

Enjoy your Lamborghini museum tour!

Got to love a car that has a UFO license plate!

THE MUSEUM – FUTURE

On the top floor of the museum, you can find the cars that are currently in production , as well as some other futuristic models.

Make sure to walk all the way to the back of the room (on the left), because there we found a Lamborghini disco-room , with loud dance music and videos, haha, crazy! If you want to see some footage of this, head over to my Instagram account and on my profile, click the circle that says ‘#STSRavenna’. Thank me later. 

LAMBORGHINI DRIVING EXPERIENCE IN VR

Another cool thing in the back of the room on the top floor was the virtual reality driving experience . This simulator let’s you pick your favourite car and race track and then you get to do a few laps before you inevitably crash into the barriers (at least, that’s what we all did – it’s hard, but a good laugh!)

THE GIFT SHOP

Before you leave, you might want to check out the Lamborghini  gift shop (if you dare -things are expensive!). You’d almost miss it on the way out, because it’s located in the building next to the museum. So go back outside, then into the next building and past a little reception- and seating area. Then you’ll find the shop.

They have everything from clothing and hats to little models, watches and even Lamborghini bags (loved them!), so for the fans, this is a stop not to miss. 

I hoped you enjoyed your visit to the Lamborghini factory in Italy!

Whether you’re a car fanatic or just an admirer of good design, I can recommend a visit to the Lamborghini museum and also definitely the Lamborghini factory. It’s a unique experience seeing how these super cars are made and the work that goes into them.

Of course don’t forget to drive a Lamborghini at the simulation in the back of the museum on the top floor! It’s probably the only Lamborghini test drive you’ll dare to ever do, once you know just how expensive these cars are! 

LAMBORGHINI MUSEUM & LAMBORGHINI FACTORY VISIT

Where is the Lamborghini factory Bologna/Sant’Agata : Automobili Lamborghini/Museu Lamborghini via Modena 12 40019 Sant’Agata Bolognese

How to get there by car:  direction Ferrara > direction Nonantola > direction Bologna > S. Agata Bolognese (around 40 minutes). You can get a helpful map at the tourist information office.

Museum Hours:  10:00-12:00 and 14:30-17:00 (mon-fri, closed on weekends)

Factory Tours : Tours start at 09:30 and the last tour starts at 15:45 (remember this is a working factory, so it’s closed on the weekend) – Also remember: no camera /phones allowed!

Admission : €15 (museum entry only), €20 (museum entry + guided tour of museum), €75 (museum entry + production line visit)

Website : www.lamborghini.com

See the Lamborghini Museum on Tripadvisor >>

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PLAN YOUR TRIP TO ITALY!

Here is more information to help you plan your trip:

Time Zone in Italy? Italy is on Central European Summer Time, GMT+2

Currency in Italy?  Euro (EUR). Check the latest exchange rate here .

Electrical Plugs in Italy? In Italy the standard voltage is 230 V and the frequency is 50 Hz. The power plugs and sockets are either of type F (two round pins, thick or thin) and L (three round pins). The thick F-type pins won’t fit in the L-type pin, so always make sure to bring an adaptor that fits the 3-pin sockets as well! 

We recommend getting [amazon_textlink asin=’B01KLMW9GY’ text=’a universal travel adapter ’ template=’ProductLink’ store=’thetraveltester-20′ marketplace=’US’ link_id=’1798619a-ecb8-11e8-8af7-5980e1425c5f’] to never worry about having the right plug on your travels!

Languages Spoken in Italy?  Italian , but English is widely spoken, especially in the more tourist areas, such around Bologna and Modena. 

Best time to visit Italy? The best time to visit Italy is either in the spring (April-June) or fall (September and October). In these months, the weather is fair and moderate and there will be fewer tourists around. 

Insurance for Italy? Make sure to get travel insurance! We recommend checking out worldnomads.com

How to get to Italy? Check skyscanner.com for the best flights to Bologna >>  

MAP OF THE LAMBORGHINI MUSEUM AREA

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Disclaimer : I visited the Motorvalley in Italy on invitation of the STS travel blogging conference, organised by iambassador and Emilia Romagna tourism. All opinions and photos in this article are 100% my own. 

Motor Valley Activity

Automobili lamborghini museum and factory tour.

In addition to visiting the cars on display inside the Automobili Lamborghini Museum, during the tour it is possible to go inside the innovative Urus line, which is characterized by the use of the Factory 4.0 model, where the work of the operators engaged in assembly activities is flanked by new production technologies. The Tour provides an up-close understanding of the workings of the Lamborghini Factory. Factory tours starting from the Museum make the visit an unforgettable experience discovering the company's most surprising places.

The guided tour lasts about 40 minutes at the production lines and free visit to the Museum of about one hour.

Activity details

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Top SECRET Lamborghini Factory Tour and Museum // Sant’Agata, Italy

I believe telling a travel blogger or vlogger that photography is STRICTLY forbidden and that they must lock their camera and phones up in a locker has the potentially to be devastating. However, when this news was delivered to us just before our Lamborghini factory tour, it actually added an element of mystery to the excitement.

It was also momentarily freeing to lock away our backpacks, cameras and phones and to set off on what felt like a top secret factory tour of one of the world’s most coveted car brands. In this post I’m going to explain in much detail as possible what it’s like to do the factory tour and then visit the amazing Lamborghini Motor Museum on the same site in Sant’Agata Bolognese.

Lamborghini Factory Tour: All You Need To Know

Where is the lamborghini factory.

The Lamborghini Factory, which is the ONLY place in the world that makes Lamborghini cars, is located in the town of Sant’Agata Bolognese – less than 30 minutes from the city of Bologna, in the Emilia Romagna region of Italy .

The whole town is in some way influenced by the factory, with Lamborghini themed bars, restaurants to accommodate employee lunches and corporate meetings and rental outlets where you can test drive the cars…for a hefty sum.

Can ANYONE do a Lamborghini Factory tour?

Yes, anyone can do a factory tour as long as you show up when the factory is in operation and during factory operating hours, of course. It’s best to  book your tour online  as it can get booked out during busy periods. The tour, includes museum entry and full guided tour of the factory and assembly lines costs 75 euro per person.

It’s open every day of the year from 9.30pm to 6pm  except  the following dates: May: 1, August 5-23, November 1, and December 23-31. Tours start at 9.30am and the last tour starts at 3.45pm. Remember it’s a factory with normal working hours, so is closed on weekends!

Also, as mentioned at the start, no phones or cameras are permitted in the factory so don’t expect to get any shots there. The museum is very cool though and lots of photo opportunities there.

What’s the factory tour really like?

As someone who isn’t exactly a massive sports car fan, and knows nothing about engines nor twin turbo anythings, I was surprised how interesting I found the tour and how much I learned over the course of one short hour.

We started at the impressive factory entrance, that has small replicas of the 3 Lamborghini cars currently in production at the factory; the Aventador, the Huracán and Urus.

Once you step inside the factory, it’s a hub of activity and any true car fans will no doubt be on an alternate state of happiness at seeing endless Aventador’s on the production line.

It’s honestly an incredible sight – seeing almost a dozen dreamy sports cars, lined up one after the other, all painted in custom colours and with customised seats, logos, and stitching – all being worked on at different work stations but all on one moving line.

We were told that the factory assembles 13 Aventador cars each day, and that each car spends exactly 35 minutes in each work station before moving along to the next station, sort of like a huge version of sushi dishes moving around a restaurant conveyor belt.

The first station attached the frame of the car to the engine, for example and as the carb moves from station to station, it starts to take form, a roof is added, seats that have been perfectly upholstered are added, steering wheel, mirrors, bumpers and of course many many layers of paint.

As we walked on, watching all the men (and many women, to be fair) hard to work in their neat Lamborghini uniforms, we came to the Huracán assembly line which is identical to the Aventador except these cars are about 100,000 euro more expensive and thus take longer to assemble.

Here, the cars remains at each work station for 100 minutes – so almost 3 times as long as the Aventador. Only 4.5 Huracán cars are made each day, so just 22 cars a week.

Each and every car that is assembled here has already been sold. Each car is made to order and buyers can customise almost everything and anything about the car. There are over 200 coolers of paint, different types of fabric, threads and stitching.

Some customers even choose to have a custom picture – for example of their dogs face – stitched on to the back of the head rests. Something that will set you back a few extra thousand euros.

Every 35 minutes for the Avendator line, a car will be finished, and will be driven away from the assembly line to be thoroughly tested. Every single car is also tested on the roads in Sant’Agata before been shipped to its new owner – to ensure perfection and zero problems present.

The tour in total lasted about an hour as we walked from station to station and honestly I found it all fascinating.

Touring the Lamborghini Museum 

Once the factory tour is over, you can return to the museum, grab your phone and camera, and continue the tour of the museum.

Your guide will tell you a little about the life a Ferruchi Lamborghini, why he started the company and how he made his fortune before the cars, as well as giving you information about all the cars on display and how much they’re all worth!

Upstairs you can see examples of all 4 cars currently in production as well as one prototype car, and you can also do a fun simulator activity where you’re strapped into a read Lamborghini car seat and get to drive it around a virtual track – until your crash – which is what happened to all of us in less than 2 minutes!

If you’re a big Lamborghini fan, you will love the museum part of the tour. So many beautiful cars, vintage classics, one offs and lots about the history of the company. Plus, of course, lots of fun photo opportunities.

Fun Lamborghini facts and stories

• Lamborghini is named after the founder of the company, Ferruchio Lamborghini.

The story behind why Ferruchio Lamborghini first set up his company is a fun one. After the war, Italy was a nation fully reliant on agriculture so Ferruchio decided to set up a business selling tractors – a business that was extremely successful.

Once he had made a small fortune, he decided to treat himself to his first sports car, a Ferrari! However he soon discovered that the clutch didn’t work too well, and decided to replace the Ferrari clutch with one from his tractor!

He even complained to Enzo Ferrari, who was having none of the complaints, shooing him away saying what would he know! This spurred on the outgoing Ann oftentimes cheeky Ferruchio who decided he would build his own sports car, and compete with Ferrari. And so he did!

BONUS:   Read about my experience  driving a Ferrari in Modena !

• The logo for the Lamborghini is The Charging Bull – a fine animal to compete with Ferrari’s leaping horse!

While many people think the bull logo was simply designed to compete with the horse on the Ferrari, the truth is a little different. First of all Ferruchio was Taurus, so the bull is his zodiac sign. This, on top of the fact that he had a keen interest in Spanish bull fighting, helped him decide on the bull as the logo for his new sports cars.

The rivalry between Lamborghini and Ferrari was known though, and I’m sure having a strong animal like a bull to compete with Ferrari’s horse definitely gave Ferruchio a little laugh.

• Ferruchi never wanted Lamborghini cars to be used in Motor Racing

Unlike most other sports car owners, Ferruchio has no interest in motor racing and had no intention of using his cars to race. In this way he was a stark contrast to the founders of Maserati and Ferrari, who were really only selling cars to fund their real passion – motor racing!

Times changed, however, and nowadays Lamborghini is trying to catch up and get a slice of the motor racing industry – and all the money that goes with it.

BONUS :  Read about my visit to  the Maserati Museum,  owned by legend Umberto Panini.

• They brought out a Lamborghini SUV to satisfy their TALLER customers

Many Lamborghini customers in the USA are very rich and successful NBA sports stars. The problem is that Lamborghini sports cars are actually quite small, and the seats are built to fit someone with a maximum height of 190cm. Many basketball stars, and even American Football players are simply too large to fit into the small sports-car-seats.

Eventually Lamborghini decided to bring out a larger model, and SUV, to satisfy the needs and demands of its growing US customer base.

• Lamborghinis are actually used by the Italian police force

When it comes to picking the right vehicle to use as police cars, speed must always come into account. It seems the Italian police force is a big fan of speed, and many of their patrol cars are none other than luxury Lamborghinis!

How to get to Lamborghini museum 

The Lamborghini Museum and Factory are only about 30 minutes from the city of Bologna. It’s best to drive yourself if you have a rental car, or take an organised tour. Alternatively you can take public transport to Sant’Agata and walk to the factory form the bus stop.

The museum is actually very close to the airport, so you could take a taxi direct from the airport and do a tour, or else drop in before flying out of Bologna airport and heading home.

If you’re coming from another city in Italy , it’s also accessible by public transport. For example there’s a train that runs from Venice to Bologna and stops at a station just a short 15 minutes walk from the factory.

Last updated on October 13th, 2023 at 01:52 pm

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