halal tourism in the philippines

12 Best Halal-Friendly Destinations in the Philippines: Muslim-Friendly Tourism, Restaurants, Hotels

11. Pampanga

6. tawi-tawi, 5. cotabato city, 4. metro manila, 3. zamboanga city, 1. davao city.

Photo of Coron, Palawan's Twin Lagoon (left) and Martabak Cafe Indo Malay Restaurant in Manila (right)

The Philippines is a predominantly Catholic country, mostly because of its history under the rule of Spain, which brought the Catholic faith to its shores. However, it doesn’t mean that other religions have not influenced the history and identity of the Philippines. In fact, many historians believe that prior to the arrival of the Spanish conquistadors, Islam had already been established in the country.

Today, there are several Muslim-friendly destinations in the Philippines where you can see these influences. Muslim-friendly or halal destinations are those that have services and establishments that take into consideration the needs of those who practice Islam. For example, these destinations usually host several halal restaurants, halal hotels, mosques, and prayer rooms that Muslims can visit during their trip.

• Read our article on travel insurance in the Philippines

Muslims looking for a Halal trip will easily find it in this list of halal-friendly places in the Philippines. Not only will they be able to practice their faith in these destinations freely, but they will also be able to try halal Filipino cuisine and visit some of the top Philippine tourist spots , including the best beaches in the Philippines and top historical spots in the Philippines .

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Photo of Burnham Park

For a spontaneous and quick getaway from Metro Manila, many tourists have Baguio on top of their list, and the City of Pines is also a good option for Muslim travelers looking to do the same. The city is home to several mosques, including the Baguio Grand Mosque, where Muslims can go to pray. 

• Check out our article on the best hotels in Baguio

Several restaurants in Baguio also serve halal food, including Ahmad Brother’s Cafe, which serves halal pizzas, sandwiches, kebabs, tandoori-grilled meat, and other dishes. For Malaysian and Indonesian dishes, head to Rumah Sate in Mines View Road and try their laksa and satay.

Photo by Rumah Sate Indonesian & Malaysian Restaurant

Of course, while in the city, you can’t miss the top tourist spots in Baguio , including Burnham Park, Camp John Hay, and the Baguio Night Market.

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Photo of Mt. Pinatubo's crater lake

Pampanga is known for its delicious and unique Kampangan dishes featured in many Pampanga restaurants . Travelers looking for halal restaurants in Pampanga won’t have a hard time finding one as there are many in the province.

Some of the halal restaurants you can choose from are Ali Al Kabab Halal Food Restaurant in San Fernando, Red Sea Bar & Restaurant in Angeles City, and Zarina Halal Food Restaurant, a halal restaurant in Clark Pampanga that serves Filipino, Arabic, Indian, and other Asian cuisines. 

Photo by Ali Al Kabab Halal Food Restaurant

If you want to drop by a mosque during your Pampanga trip, you can head to Guagua and visit Arrahman Mosque. You can also visit the Islamic Library and Information Office in Angeles City so you can learn more about Islam in the Philippines.

• Check out our article on the best Pampanga hotels and resorts

While you’re in the province, make sure to also visit top Pampanga tourist spots like Mount Pinatubo, Mount Arayat, and Miyamit Falls.

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Photo of Ilolo's Cabugao Gamay in Islas de Gigantes

The province of Iloilo is not only home to several Iloilo tourist spots like Islas de Gigantes, Molo Mansion, and Sicogon Island, it is also here where you can find three mosques: Molo Mosque, Iloilo Pioneer Mosque, and Al-Khabeer Mosque. According to the Iloilo United Muslim Community, there are around 3,000 Muslims in Iloilo . 

Photo by Great Cyrus

The local business sector in Iloilo has also been developing halal-friendly establishments in the province to encourage more Muslim tourists to visit Iloilo. For halal food, visitors can try Great Cyrus, a Persian restaurant in Iloilo City.

Tourists can also try to dine at Richmonde Hotel, one of the best Iloilo hotels . While the hotel doesn’t have a halal menu, they can accommodate halal food requests from diners. If you’re looking for meats and food items that you can prepare yourself, you can order them from the Iloilo City Halal Food Products store. 

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Boracay and its White Beach are two of the top tourist destinations in the Philippines , and Muslim visitors can enjoy the islands, beaches, and other Boracay tourist attractions without compromising their beliefs and practices. The island is home to several halal-friendly establishments, including about a dozen halal-friendly Boracay restaurants .

Photo by Kabsah Boracay

If you’re looking for delicious Moroccan food, head to Station 1 and look for Kasbah. Its prime location along White Beach also makes it a good spot to enjoy a view of the beach while having lunch. Bismillah Halal Turkish Kebab BBQ House serves affordable Turkish food, and they also have a 24/7 delivery service within the island! 

For those in search of Muslim-friendly resorts in Boracay , look no further than Shangri-La’s Boracay Resort and Spa . Guests can request that their food be prepared and served halal, and prayer mats can be provided by the hotel upon request. 

Check out our article on other halal restaurants in Boracay . 

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Photo of Chocolate Hills in Bohol

Bohol and its world-famous  Chocolate Hills are just some of the reasons you should visit the Philippines . Those looking for halal food in Bohol are in luck because there are many restaurants in Tagbilaran City offering halal food, including Halal Eatery and Khan’s Kebab Express Halal. While in Tagbilaran City, you can also drop by one of the mosques in Bohol, Masjid Darussalam. There is also a small Muslim village in the city.

There are also many other Bohol tourist spots that you should not miss during your visit, including Alona Beach, Baclayon Church, and the Bilar Man-Made Forest. If you want a chill Bohol activity , you can go on a lunch cruise along Loboc River or enjoy a firefly night cruise down Abatan River, then enjoy the beach at one of the resorts in Bohol . 

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Photo of Puerto Princesa Underground River

Home to the UNESCO World Heritage Site Puerto Princesa Underground River  in Puerto Princesa , Kayangan Lake in Coron , Nacpan Beach in El Nido , Long Beach in San Vicente , countless lagoons, paradise-like beaches and islands, and other Palawan tourist attractions , this province is one of the most visited destinations in the Philippines and has always been listed as one of the best islands in the world. Palawan has attracted many travelers globally not only because of its attractions but also because of its warm and welcoming people.

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Photo by Bersian Restaurant El Nido

Those looking for a halal trip will appreciate the variety of halal food in Palawan. If you want to try halal food in Coron, head to the Muslim Restaurant in Coron town proper. Those staying in Puerto Princesa can try Taste of Indian Spices, which serves Indian, Malaysian, and Filipino food that is halal.

• Read our article on the best resorts in Palawan

Other options in Puerto Princesa are Bersian Restaurant and Haim Chicken. If you’re looking for El Nido halal food, head to Holy Smoke Mediterranean Food House for falafel, hummus, wraps, and other snacks. The mosque Juma Masjid can also be found in El Nido.

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Photo of view from Bud Bongao in Tawi-Tawi

The oldest mosque in the Philippines and in Southeast Asia  can be found on the island of Tawi-Tawi . The Sheikh Karim al Makhdum Mosque is believed to have been built in 1380. It has been rebuilt many times, but four of the original wooden pillars inside the mosque still exist. The graveyard at the back is believed to be where the remains of Sheik Makdum Karim was buried. The mosque has been declared a National Historical Landmark and a National Cultural Treasure.

• Book this Tawi-Tawi tour to Bud Bongao, Boloboc Cave, and Badjao Village
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You should also include Bud Bongao in your Tawi-Tawi tourist spots itinerary, as it is believed that one of the followers of Karim ul-Makhdum, the preacher who brought Islam to the Philippines, is buried in the mountain.

Photo of Sheikh Karim al Makhdum Mosque

If you want to explore other tourist attractions in Tawi-Tawi, you can visit the Bolobok Rock Shelter, the Tawi-Tawi Provincial Capitol, and Panampangan Island, which is home to the longest sandbar in the Philippines . 

Almost all of the people who live in Tawi-Tawi are Muslim, so it will be easy to find halal-friendly establishments on your trip. 

Photo by @theboywhowantedtofly on Instagram

When visiting Cotabato City, it’s a must to drop by the Sultan Haji Hassanal Bolkiah Mosque. Also known as the Grand Mosque of Cotabato, it can accommodate up to 15,000 worshippers and is one of the largest mosques in the Philippines and Southeast Asia. Around 75% of the city’s population are Muslims, and many of them celebrate the Shariff Kabunsuan Festival, which is celebrated to commemorate the Muslim missionary who brought Islam to the city. 

If you’re looking for halal food in the Philippines, a visit to Cotabato City won’t disappoint as there are several halal restaurants here, including Hassaraff Seafoods and Grill, Mama Ping, Hashy’s Cuisine, and Picante, Pizza, Pasta & More.

While in Cotabato City, you should also drop by other tourist spots like the Sultan Kudarat Monument, the Barter Trade Center, and the Kutawato Caves, the only cave system located in a Philippine city.

Photo of Rizal monument at Luneta Park in Manila

Metro Manila is a melting pot of the culture and religion in the Philippines, and visitors won’t find it difficult to have a halal vacation here. For starters, those looking for a halal-friendly hotels in Manila to stay in will have options, including Manila Marriott Hotel in Pasay, Dusit Thani Manila in Makati, and Marco Polo Ortigas Manila in Pasig. Aside from offering guests halal food, the rooms of these hotels are also marked with a prayer direction.

• Browse our list of the best hotels in Manila

You can also choose to dine at  halal restaurants in Manila like FETA Mediterranean, Hummus by Elijah, Gilak by Hossein, and New Bombay Restaurant to name a few.

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Photo by Martabak Cafe Indo Malay Restaurant

Those looking for a beautiful mosque in the Philippines will find some of them in Metro Manila. The Golden Mosque Manila, Masjid Al-Dahab, stands out in Quiapo. Less than 5KM away is the Al-Huda Mosque. You’ll find it hard to find a mosque in Makati, but there are several prayer rooms in the area, or you can just visit the Blue Mosque, which is located in nearby Taguig.

Make the most of your visit by checking out some of the top Manila tourist spots , including Intramuros , Rizal Park, and the National Museum Complex.

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Photo of Merloquet Falls in Zamboanga

With over 300,000 Muslim residents, Zamboanga City is one of the cities with the largest Muslim population in Mindanao. It is also home to Taluksangay Mosque, the oldest mosque in Zamboanga City and Western Mindanao. The mosque’s striking red features also make it one of the most beautiful mosques in the Philippines.

Of course, there are many halal restaurants in the area, including Taam Halal Pizza, Turkish Grille Plus, Bay Tal Mal Garden Restaurant, and Dennis Coffee Garden.

The city also has many natural attractions that tourists can enjoy on their visit. Travelers can go experience one of the best island hopping in the Philippines  in Once Islas, chill at the Pink Beach of Sta. Cruz Island, and get refreshed at the waters of Merloquet Falls. Another must-visit tourist spot in Zamboanga City is Fort Pilar, a fort built during the Spanish Era. The fort is now home to a park and a museum where visitors can check out galleries that house artifacts from the history and culture of the region.

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Photo of Kawasan Falls in Cebu

Cebu in the Visayas is another top Philippines tourist hub and a great alternative as a gateway to the Philippines aside from Manila. The island has its fair share of Cebu beaches , natural attractions, historical landmarks, and urban comfort, making it a perfect destination for all kinds of travelers, especially for first-timers in the Philippines .

Don’t forget to visit the top Cebu tourist spots during your visit, which include Kawasan Falls , Bantayan Island, Sumilon Island, Malapascua Island, Osmeña Peak, and Magellan’s Cross.

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While Cebu citizens are mostly Catholic, you can still find a mosque in Cebu. The Green Mosque Cebu City is a good place to start. As its name suggests, this mosque has green accents, making it a standout in the middle of the city. You can also visit other mosques like the Sittie Mariam Masjid and the Al-Khairiah Masjid in Cebu City and the Lapu-Lapu City Central Mosque in Lapu-Lapu City.

• Check out our list of the best hotels and resorts in Cebu

You’ll also have options when it comes to halal food in Cebu restaurants , including Cebu halal food restaurants like Persian Palate, Shawarma Gourmet, Persian Kebab Tandoori, and House of Punjab Albarkah. If you want to stay at a halal hotel in Cebu, you can check out Crimson Resort & Spa Mactan . The hotel has a halal kitchen that serves halal food and a staff that is trained to cater to Muslim guests.

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Photo by Eden Nature Park and Resort

Davao City and its local government have been pushing for the city to become more halal-friendly, and their efforts have paid off, as they have become the most Muslim-friendly destination in the Philippines.

Apart from having the Davao International Airport that allows Muslims from other countries to travel direct to the city, they also have the Davao City Halal Council, which helps establishments become halal compliant. 

Photo by Davao City Islamic Center

There are several Muslim-friendly Davao hotels you can stay at during your vacation, including Tinhat Boutique Hotel and Restaurant, El Bajada Hotel, and Sunny Point Hotel. Although a popular halal restaurant, Zabadani Cafe, has closed, you can still get your halal food fix at places like Black Seed Burger, Spichef, Coffee for Peace, and Al-Sultan. There is also the Davao City Islamic Center, a mosque in Davao City where Muslims can go and pray.

The city and its nearby areas are also home to Davao tourist spots that you should visit for your Davao itinerary when given the chance. Eden Nature Park & Resort, the Philippine Eagle Center, and the Roxas Night Market are all within the city, but you can also venture out to the rest of the Davao region and visit Samal Island, Mount Apo, and Dahican Beach, one of the most beautiful beaches in the Philippines .

• Read our article on the top Samal Island resorts

Visit the Top Muslim-Friendly Philippine Destinations

Photo of halal-certified Pearl Farm Beach Resort in Samal Island, Davao

The Philippines has many destinations that offer halal tourism, and these 10 are just a few that you can visit on your vacation in the Philippines . While these destinations allow Muslims to practice their faith with ease, those who do not practice Islam will still be able to enjoy their visit and have a meaningful trip as these places can also serve as a gateway for non-Muslims who want to learn more about the Muslim faith and Islam in the Philippines.

You can also choose to continue with your halal vacation by exploring more of Mindanao, where many of the Muslim population in the Philippines lives. Apart from being halal-friendly, the region is also host to many Mindanao tourist spots , including some of the best beaches in the Philippines , which you can visit on your Muslim vacation. For a hassle-free and enjoyable trip, you can try any of our Philippine tour packages .

See our popular Philippines Tour Packages

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8 Halal-Friendly Destinations in the Philippines

Home to the third-largest Catholic population worldwide, the Philippines might not come to mind as a Muslim-friendly destination initially. However, unknown to many, the country is actually home to diverse groups of people! In fact, many Muslim communities are present in large parts of the Philippines’ stunning Mindanao island group.

Moreover, aside from this area, you’ll be happy to know that an increasing number of mosques and halal-certified establishments have been popping up in various Philippine destinations.

So today, we take a look at eight of the most compelling halal-friendly destinations in the Philippines that need to be on your travel checklist!

1. Dive into nature at Davao City

Although Davao City is the largest city in the Philippines, it is still not on most tourists’ radars. Be one of the few people to uncover the city’s hidden natural gems with direct or connecting flights via Manila to Davao on Cebu Pacific .

Despite being a metropolitan centre, Davao City is teeming with natural wonders. You simply can’t skip a hike up to Mount Apo , the highest mountain in the country! Aptly known as the “King of Philippine Peaks”, the mountain towers at a height of 3,144 metres above sea level. Once you reach the summit, you will be treated to stunning panoramic views after the arduous climb. 

When you’re on your way back to the city after a day at Mount Apo, drop by the Omar Mosque Toril Islamic Center to perform your prayers. For your reference, Ecoland Mosque , Davao City Islamic Center , and Mercy Islamic Foundation are some of the more accessible mosques in the city centre. 

Did you know that Davao City was chosen to become a main hub and gateway for Muslim-friendly destinations in the Philippines by the Department of Tourism? This means that you can look forward to more halal accredited establishments in the city! 

Rest assured, there is already plenty of halal food available for you to enjoy! If you’re feeling peckish, have a meal at one of the many halal eateries scattered around Davao City, such as Alhamdulillah Satti Tausug House of Halal Food , Halal House Davao , and Wady’s Bistro . These eateries serve up traditional Tausug food and delectable Middle Eastern cuisines. Finish your meal with some Puyat Durians at Bankerohan Market . With Davao City known colloquially as the “Durian Capital of the Philippines”, it’s undoubtedly the best place to find out why durians are known as the king of fruits! 

2. Step into the shoes of a local at Zamboanga

With a colourful beach and unique mosques, Zamboanga is the place you have to visit for a unique Filipino experience. Also, with over 336,000 Muslims residing in Zamboanga, halal food and mosques are available in abundance! 

Your trip to Zamboanga wouldn’t be complete without setting foot on Great Santa Cruz Island ’s famed Pink Sand Beach ! Pulverised red organ pipe coral gives the sand its eye-catching colour. Just imagine soaking in the sunshine and sinking your toes in the warm pink coralline sand. Ah, paradise. 

With its large Muslim population, Zamboanga is home to many places of worship. Don’t pass up the opportunity to go mosque hopping in the city! Built in 1885, Taluksangay Mosque is one of the oldest mosques in Zamboanga. Thanks to its eye-catching red domes, the mosque has even attracted tourists and other non-Muslims. Another treasured mosque in the community is the Santa Barbara Mosque .

Unsurprisingly, many halal eateries are scattered across the city. A wide variety of cuisines are offered which includes western ( Family Fried Chicken Restaurant ), Moroccan ( Bay Tal Mal Restaurant ), and Italian ( Taam Halal Pizza ). When in Zamboanga, you must try the Knickerbocker , halo-halo’s counterpart! Beat the heat with a refreshing mix of fresh fruits, jellies, condensed milk, and strawberry ice cream. 

3. Bask in the beauty of Bohol

The island of Bohol definitely upholds the high standards of beauty expected from the Philippines’ numerous islands. 

Other than pristine beaches, discover more to Bohol on Cebu Pacific’s direct or connecting flights via Manila ! Ever imagined thousands of colossal chocolate kisses laid out in front of you? Witness the exact scene come to life at Chocolate Hills , Bohol’s most famous natural attraction. They look like a chocolate lover’s dream especially during the dry season when the grass turns brown.  

Other than breathtaking geological formations, Bohol is also home to unique animals. Visit the smallest primate with the largest eye-to-body ratio at The Philippine Tarsier and Wildlife Sanctuary . The endangered Philippine tarsiers are only three to six inches tall. Their humongous eyes undeniably make them even cuter!

When it’s time to eat, head down to Tagbilaran City as most halal food places in Bohol are concentrated there. You can dine at Halal Eatery , The Buzzz Café , and Khan’s Kebab Express Halal . Masjid Darussalam is also located conveniently in the city. 

If you’re exploring other parts of the island, don’t fret! Being located right by the ocean, seafood restaurants are easily found anywhere in Bohol. You may also request for your seafood to be cooked separately if the restaurants sell alcohol and non-halal meat for your peace of mind. Locals in Bohol are very warm and friendly, so you don’t hesitate to ask! We’re sure they’ll be happy to help.

KICKSTART YOUR BOHOL ADVENTURES!

4. Be amazed by the colourful Cotabato City

We bet most of you have never been to, or even heard of, Cotabato City before. Bursting with colours, this gorgeous city is painfully underrated. Be sure to add this dynamic city with a large Muslim community to your bucket list!

There’s nothing more colourful in the city than the rainbow houses on Pedro Colina Hill ! Known as PC Hill by the locals, over a hundred houses are painted with a riot of vivid colours. The project started as a way to lift the spirits of retired local military and police personnel who constitute a large percentage of people living on the hill. 

After exploring the picturesque hill, fill your stomach with the local delicacy fried hito (catfish) at the halal-certified Babo Katips Eatery . Another great place to enjoy local dishes such as papaitan (cow innards soup) and bulalo (beef shank soup) is Hala Bira Halal Food .

Since about 26% of Cotabato’s population is comprised of Muslims, some of the city’s attractions include mosques! The most eye-catching mosque by far is the Pink Mosque ( Masjid Dimaukom ). Drenched in an intense fuchsia colour from the domes to the floor, there’s no other mosque like this anywhere else in the world. Apparently, the colour was chosen to symbolise peace.

Another breathtaking mosque is the city is The Sultan Haji Hassanal Bolkiah Masjid , more commonly known as the Grand Mosque of Cotabato . This massive mosque is the largest mosque in the Philippines and can hold roughly 1,300 people at any one time!

 5. Kick up your feet and relax in Iloilo 

Although Iloilo is very urbanised, it is definitely more laid-back as compared to other major cities in the Philippines. 

Gigantes Islands is the epitome of relaxation! This remote island is about five hours away from Iloilo City, but you will be rewarded with quiet beaches, an emerald lagoon, and the freshest seafood so the journey is definitely worth it. Being a secluded island, my fellow Muslimahs can don their burkinis without worrying about getting weird stares from other beachgoers! 

You can look forward to swimming in the crystal clear waters or trekking in the dense jungle. If you’re not up to get active, simply lie on the powdery white sand and let all your worries wash away. 

Looking to go somewhere nearer the city? Guimaras is only a 15-minute ferry ride away. Other than the usual beach activities, you should visit Guimaras Mango Farm and harvest your own mangoes. The land’s fertile soil produces some of the sweetest mangoes in the world. The famed Mango Pizza is also available on the island!

Being a coastal city, many Muslim-friendly seafood restaurants are sprinkled around the island. Simply request for the chef to cook your seafood separately. Conveniently located near Molo Terminal, you can perform your prayers at Masjid Molo . With Cebu Pacific’s direct or connecting flights via Manila , easily escape from the city’s hustle and bustle and relax. 

BOOK YOUR FLIGHTS TO ILOILO HERE!

6. Discover new experiences in Angeles City 

Located close to Clark International Airport, Angeles City is another underrated city of the Philippines. Although the city is unfamiliar to most, it is easily accessible via Cebu Pacific’s direct or connecting flights via Manila !

Go on a food trip or take to the skies on a hot air balloon! The Philippine International Hot Air Balloon Fiesta is the longest-running aviation event in Asia. Happening over four days in February, let your jaw drop as a myriad of colourful hot air balloons dot the cloudless blue skies. Many tourists flock to Angeles City in Pampanga to attend this event, so expect to meet both friendly locals and fellow travellers while you’re there! 

With a melting pot of cultures, Clark is teeming with delectable food from a myriad of cuisines. In between enjoying the hot air balloon festival and visiting cultural spots like Clark Museum and Nayong Pilipino Clark , fuel up at Delicious Halal Food Centre . The restaurant serves up traditional, all-time favourite Malaysian dishes such as satay and Nasi Lemak. You can also check out Red Sea Bar & Restaurant along Fields Avenue for a selection of Halal-friendly Arabic, Indian, and Filipino dishes.

Another notable halal restaurant in the city centre is Halal Restaurant Zarina , which plates up Bangladeshi, Pakistani, Sri Lankan, and Filipino cuisine. Some of their recommended menu items are the Chicken Kurma, Kebabs, and the Paratha flatbread. After all that food, you can then fulfil your prayers at Masjid Hadeeqatu Al-Sha’b located near SM City Clark. 

7. Go Instagram-crazy in Cebu

Hailed as the Queen City of the South, Cebu is well-loved for its fine beaches, thrilling activities, and delightful food . When your Instagram feed is looking a little lacklustre, hop on one of Cebu Pacific’s flights to Cebu to photograph the queen’s attractions!

If the usual house pets get many likes from your followers, how many more likes will a large group of sardines get? Dive into the azure waters and swim alongside thousands of sardines at Moalboal ! As a protective measure, sardines stick together in large groups to scare off larger prey. This phenomenon is known as a sardine run or bait ball. While you’re mesmerised by the sardines’ ever-changing formations, don’t forget to get that Insta-worthy shot. Better bring that waterproof camera with you!

When it first opened, 10000 Roses Café & More generated a huge buzz on social media. Although it is merely a cafe, 10000 Roses Café & More can be considered as one of Cebu’s attractions. Just imagine prancing through a field of thousands of artificial, LED-powered white roses! The best time to take pictures is from dusk till night as you can get pictures for the ‘gram before and after the LED lights are turned on. 

Although the food at the cafe isn’t halal-certified, you can get your grub on at many halal eateries in Cebu City. Some of the highly-raved restaurants include Persian Palate , Shawarma Gourmet , and Ama’s Choice Halal Restaurant . Plenty of mosques are also studded across the city with the Green Mosque and Sittie Mariam Masjed being the more well-known ones. 

8. Seek out the marvels of the Manila metropolis 

It’s a no-brainer that Manila has to be included in the list. The dynamic capital city of the Philippines offers a vast number of things to see and do. Unsurprisingly, Manila is also a direct flight away from you via Cebu Pacific . 

Most people flock to Manila to shop till they drop! After getting your shopping fix, choose to dine in one of the halal restaurants; Gilak By Hossein or Queens at Bollywood . If you’re exploring other parts of the city, don’t fret as plenty of halal establishments can be found across Manila, such as Pamanganan Quiapo and Al Dimashqi Halal Restaurant . 

If you’re yearning for a break from the never-ending buzz of the city, seek solace at Ninoy Aquino Parks and Wildlife Center . You’ll never guess that a massive 23-hectare park is nestled right in the middle of the city! Other than taking a leisurely stroll across the park, renew your database of animal facts by visiting bald eagles, turtles, monkeys, and other animal residents. 

When it’s prayer time, the Botanical Mosque is only a few minutes away from Ninoy Aquino Parks and Wildlife Center. Other mosques are also interspersed in the city centre including Manila Golden Mosque and Cultural Center and Al-Huda Mosque and Ma-had Inc.

With easily available halal food eateries, numerous mosques, and even local Muslim communities, it is undeniable that the Philippines is a halal-friendly country for Muslim travellers. Itching to experience these stunning destinations for yourself? One flight is all it takes!  

Kickstart your Filipino adventure by booking your flight with a halal-friendly airline like Cebu Pacific . It offers the best inter-island connectivity in the country and serves up a delectable range of halal-certified in-flight meals. Pack your bags and #FlytoMoreFun today! 

FLY TO THE PHILIPPINES!

For more information, please visit Cebu Pacific’s official website , Facebook , Instagram , Twitter , and Youtube .

Brought to you by Cebu Pacific Air.

By Sara Amira

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Philippines launches first Halal Travel and Trade Expo: SALAAM 2024

Saturday, June 15, 2024

Promoting Halal Tourism in the Philippines

• Inclusivity and Cultural Sensitivity : The expo is part of a broader initiative to ensure the Philippines is recognized for its hospitality and cultural inclusivity. Frasco emphasized that these efforts are aligned with the National Tourism Development Plan, which prioritizes halal tourism.
• Workshops and Culinary Demonstrations : The event includes workshops, networking sessions, and culinary demonstrations, providing a platform for learning and business opportunities.

A Significant Market for Halal Tourism

• Cultural Richness of Mindanao : The region of Mindanao is highlighted for its natural beauty, cultural diversity, and historical significance. It embodies the harmonious coexistence of various cultures and is a crucial part of the nation’s identity.
• Boosting Muslim-Friendly Services : Efforts to attract Muslim travelers also recognize the important contributions of the Muslim community to the country’s heritage.

Global Recognition and Tourism Growth

• Increasing International Arrivals : Since the beginning of 2024, over 2 million international travelers have visited the Philippines, with a notable 10% increase in visitors from Gulf countries such as Saudi Arabia and the UAE.
• Expanding Market Reach : The government’s focus on these markets is part of a strategy to diversify and expand its tourism appeal.

Vision for an Inclusive Halal Ecosystem

• Theme and Collaboration : This year’s expo theme, “Celebrating Excellence in Philippine Halal Tourism, Innovation, and Culture,” encapsulates the country’s dedication to inclusivity and prosperity.
• Future Prospects : As the Philippines continues to enhance its halal tourism offerings, it aims to create a supportive environment for both local and international partners, fostering a robust and inclusive halal ecosystem.

Tags: Christina Frasco , Culture , expo , halal , Inclusivity , International , Middle East , Mindanao , Muslim , Philippines , Quezon City , SALAAM , Tourism , trade , Travel , Visitors , workshops

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Revolutionizing Halal Tourism: The Philippines Takes the Lead in Muslim-Friendly Travel

The Philippines is focusing on positioning itself as a destination that is welcoming and accommodating to Muslim travelers, according to tourism authorities. This comes after the country received an award at the Halal in Travel Global Summit, recognizing its efforts in attracting the growing Muslim tourist group. With a decline in visitors from Europe and China due to the COVID-19 pandemic, targeting the Muslim travel market has become crucial for the Philippines. The government aims to increase arrivals from the Middle East and other Muslim-majority countries, as the Muslim travel market is projected to reach a value of $225 billion by 2028.

The Philippines’ success in becoming an emerging Muslim-friendly destination was acknowledged at the Halal in Travel Global Summit, a prominent industry event held in Singapore. This award is seen as a validation of the collaborative endeavors to establish the Philippines as a preferred choice for Muslim travelers. Secretary Cristina Frasco, quoted by the Philippine Department of Tourism, expressed that the recognition presents significant opportunities to showcase the country’s rich cultural heritage and its Muslim communities, as well as its picturesque destinations, particularly in Mindanao.

Although the Philippines is predominantly Catholic, Muslims make up around 5 percent of the population. Most of the Muslim population resides in Mindanao and the Sulu archipelago, known for their scenic landscapes featuring beautiful beaches and crystal-clear waters. To cater to Muslim travelers, the Philippine Department of Tourism offers a variety of services and amenities in addition to ensuring access to halal food, which adheres to Islamic dietary laws.

Tourism Undersecretary Myra Paz Valderrosa-Abubakar, who accepted the award, expressed the country’s commitment to further promoting tourism and boosting the economy for Muslim visitors. She warmly invited Muslim travelers to explore the hospitality and the abundant natural beauty of the Philippines’ more than 7,000 islands.

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The Philippines seeks to expand halal tourism segment The Philippines seeks to expand halal tourism segment Interview

Philippines | Tourism

The Philippines seeks to expand halal tourism segment

Halal tourism looks set to become a key component of wider sector growth in the Philippines, as the government moves to support the segment’s development through a major investment drive. Globally, the halal tourism industry is recognised as holding significant opportunities for expansion, on the back of rising demand and a growing awareness of its potential. Keen to tap into the potential of the market, the Philippine government has taken steps to raise its profile both at home and abroad, with a focus on putting the necessary certification infrastructure in place.

Rising Popularity

According to a recent study undertaken by Thomson Reuters, in collaboration with strategy and research advisory firm Dinar Standard, halal tourism is fast becoming a highly lucrative segment of the global industry. Released at the end of January 2016, the study found that halal tourism currently accounts for 11.6% of global tourism expenditure, and this figure does not account for the seasonal impact of the Hajj and Umrah pilgrimages, when millions of Muslims travel to Saudi Arabia. The halal tourism market is projected to be worth $238bn by 2019, up from around $145bn in 2014.

Economic Benefits

The Philippines has sharpened its focus on tourism in recent years, with positive results. The country welcomed 5.4m visitors in 2015, up 11% on the previous year’s figures. Approximately 566,000 visitors – or 10.5% of arrivals – were from countries with a significant Muslim population, according to data issued by the Department of Tourism (DoT) in February 2016.

In early 2016 the DoT announced plans to team up with the international halal tourism authority CrescentRating to help promote the segment’s expansion. As part of the partnership, CrescentRating will help the country identify gaps in facilities and services, and develop a marketing campaign targeting Muslim travellers. The partnership plans to focus its efforts on Manila, Davao, Cebu and Boracay initially.

Announcing the launch of the initiative, Ramon Jimenez Jr, secretary of the DoT, underscored the industry’s broad growth potential.

“Improving the halal industry in our country will not only serve to advance the lives of Muslim Filipinos and attract more tourists, but it could also help spur growth in the Philippine economy,” he said.

Filipino Muslims accounted for 10m of the 54m domestic travellers in 2014, according to Arturo Boncat Jr, assistant secretary of the DoT.

Fast-Tracking Certification

In a separate development, the DoT announced a series of incentives in mid-January 2016 targeting tourism and travel operators, which it hopes will encourage them to obtain halal certification. The new scheme forms part of a broader bid to fast track the development of halal-friendly services. Under the initiative, the DoT has offered to cover the halal certification fees for at least 50 restaurants. The establishments targeted largely operate in hotels, resorts, and the meetings, incentives, conferences and events segment in Manila, Davao, Cebu and Boracay.

As part of its plans, the department is looking to issue a set of guidelines for the Muslim tourism market by April, ahead of Ramadan and the ensuing Eid Al Fitr holiday, when tourism traditionally spikes.

Complimentary Infrastructure

The drive to ensure the stringent standards for sharia-compliant products are met will be given a boost later in 2016, when a laboratory opens in Davao City, on the island of Mindanao. The facility will be tasked with overseeing consumer products testing for halal compliance. The laboratory, which is being constructed at a cost of P49m ($1.1m), should be operational by the fourth quarter of 2016, according to officials from the Department of Science and Technology. The opening of a further five testing centres is scheduled to follow in other regions, including Calabarzon, Zamboanga and the Autonomous Region of Muslim Mindanao.

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Traveling in the Philippines - A Muslim-Friendly Guide

The Philippines, an archipelago in Southeast Asia , known for being made up of over 7000 islands, colonial towns, sandy beaches, volcanoes, lush rice fields, fascinating wildlife, tantalizing food and friendly people, is a country that has long been attracting visitors from across the world. Influenced by a variety of cultures – Malay, Arabic, Spanish, Chinese and American - visitors to the Philippines are sure to blend in, no matter where they are from. Islam may not be a widely practiced religion in the country, but a good percentage of the population is Muslim, and therefore some mosques and Halal restaurants can be found. Because the Philippines offers a plethora of must-sees and must-dos, the aim of this guide is to pick out some of the best attractions for Muslims. .

Image Credit:  David Milmont on Unsplash  

The first stop every visitor to the Philippines must make is in wonderfully chaotic Manila. The capital of the Philippines , Manila is home to a variety of attractions that will interest individuals of all ages. While here, a visit to the iconic Rizal Park is a must, and so is a tour of the historic walled city Intramuros . Families are sure to have fun at the Manila Ocean Park and the Manila Zoo , and they must also make it a point to visit Malacañang Palace and to enjoy a cruise down Manila Bay . While Filipino food is a mix of a variety of cultures, tourists are sure to enjoy the combination of salty, sweet, and sour. Muslims will definitely be able to try out Filipino cuisine, as many dishes are vegetarian while others consist of seafood. Tourists are also sure to find numerous Halal restaurants in Manila, serving authentic local dishes, as well as those offering Indian, Pakistani, and Middle Eastern cuisine. Halo-halo ; a mixture of evaporated milk, beans, fruits, jellies, caramel, and shaved ice, is a must-try Pinoy dessert. Mosques can be found throughout Manila. The Blue Mosque , Masjid Al-Dahab , and the Greenhills Mosque are just a few prayer facilities in Manila.  

Click here for a Muslim-friendly city guide to Manila:   https://www.halaltrip.com/city-guide-details/63/manila/ .

Image Credit:  Jannel Ivory on Unsplash

The city of Tagaytay is another popular destination amongst locals and international visitors. Highlights of the city include Tagaytay Picnic Grove ; ideal for adventure-seekers, Sky Ranch Theme Park , Taal Volcano ; which is probably Tagaytay’s most popular natural attraction, and Taal Lake . Although there are no known mosques or Halal restaurants in the city, Muslim visitors will find restaurants serving vegetarian and seafood dishes.

Click here for a Muslim-friendly city guide to Tagaytay:  https://www.halaltrip.com/city-guide-details/59/tagaytay/ .

Image Credit:  Hector Periquin on Unsplash  

The small island of Boracay is known for being home to some of the most picture-perfect, award-winning, white sand beaches in the country. While these beaches – especially White Beach - are what draw in tourists, Boracay also offers fantastic shopping opportunities and a variety of adventure sports. The Bat Cave found on the island is another popular spot amongst tourists; especially those looking for adventure, and photographers. Muslims will be able to find one mosque on the island, as well as a couple of Halal eateries. They will also be able to find numerous restaurants serving a variety of fresh and delicious seafood.

Click here for a Muslim-friendly city guide to Boracay:  https://www.halaltrip.com/city-guide-details/64/boracay/ .

Image Credit:  AR on Unsplash  

A trip to the Philippines is most certainly not complete without a visit to the enchanting Rice Terraces in Banaue; which were carved into the hillside by the Ifugao tribes over 2000 to 3000 years ago, without the use of any modern tools. Visitors can hike this magnificent engineering feat, enjoy a picnic or take a guided tour. At the foot of the terraces reside some tribes, who tourists can also pay a visit to. Banaue is not the ideal destination for Muslims, since there are no known mosques or Halal restaurants, but Muslim tourists will be able to find vegetarian and seafood items at local restaurants. Also worthy of a visit is the iconic Chocolate Hills of the island of Bohol , the coastal town of Puerto Galera , the beautiful Puerto Princesa Subterranean River in Puerto Princesa , the island of Luzon’s Mayon Volcano , and lastly the Tubbataha Reefs Natural Park.

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Taste the Philippines through its Halal Food and Heritage Destinations

Part of the charm of the traditional Filipino hospitality is making sure that visitors have their fill of the best food that their home can offer. The first thing a Filipino will ask their guest is, “have you eaten?” Wherever you go in the country, the dishes offered will vary, as each region has something unique to offer, using their best and freshest ingredients.  

The Department of Tourism (DOT) highlights the country’s food traditions through different programs that encourage new dining discoveries such as the Halal Culinary Heritage Series. Launched in July 2021, the initiative showcases unique food finds in Mindanao through a video series posted on the Department’s social media platforms including Facebook, YouTube, and Instagram.

The Mindanao Halal Culinary Tourism is a project of the DOT with the Brunei Darussalam–Indonesia–Malaysia–Philippines East ASEAN Growth Area (BIMP-EAGA). Aside from promoting the heritage of Mindanao and familiarity with its culture, the project also aims to document the culinary practices of the area through food mapping. With this initiative, there will be more knowledge and a better understanding of Filipino Halal cuisines and cooking traditions. The Philippines is creating new experiences and attractions in its different regions, so there is always more to explore.

Halal food trip

Halal food takes on many forms throughout the Philippines. In Manila, there are restaurants and eateries that offer Halal-certified food, ranging from the stalls located in the area known as Muslim Town near the Golden Mosque in Quiapo that offer culinary delights such as Bakas or Bamboo-smoked tuna and a glutinous rice cake called Dodol. For Halal-certified Filipino fare in the Makati district, the El Prado dining outlet of the Berjaya Hotel Makati offers dishes such as Tinolang Manok (chicken in ginger broth with vegetables), a Halal Nilagang Baka (boiled beef with vegetables), and Sinigang na Baka (Beef simmered in a clear sour soup with vegetables).   

In the CARAGA region, visitors can have fruits and vegetables served with Guinamos or salt fermented fish as their starter. In Cagayan de Oro, one can have a dry curry Beef Rendang or its fusion version as a Beef Rendang Penne at a restaurant called Torogan Kape. Diners can also try Piaparan a Manok or chicken stewed in coconut milk, turmeric, and a special paste called ‘Palapa’ which is made with scallions, ginger, and turmeric along with local pastry snacks called Tyatag, Lokatis, Apang a Margas, Browa, Dodol, Tapay asa Torogan (Fermented Cassava dessert) .

When in Cotabato, travelers can try the Sinina Kambing or goat meat stewed in spices and served with Crab Rice from Hashy’s Cuisine, which is one of the pioneering Halal restaurants in the region.  From the Maguindanaoan kitchens comes Linigid na Manok, a curry-like dish of chicken stewed in ginger, fresh coconut milk, and turmeric. Palapa is added to the dish to give it depth of flavor. Visitors can try this Halal dish at a restaurant called Mama Ping, a fixture in Cotabato’s dining scene. 

In General Santos City, where tuna is abundant, their Halal fish dish is Buntot ng Tuna in Curry sauce and Palapa by Tambilawan Kamayan Restaurant. The Al Kuwait eatery in Iligan offers Pater or Pastil, a dish made with shredded chicken, beef, or fish that is wrapped with steamed rice in a banana leaf for convenient eating.  

In the Zamboanga Peninsula, composed of Zamboanga del Norte, Zamboanga del Sur, and Zamboanga Sibugay, there are culinary delights that await. Warm-up with a bowl of Tiyula, which is the Tausug word for soup. Its most popular iteration is the Tiyula Itum, distinctive because of its dark-colored broth that comes from the addition of charred coconut. It is usually made with beef but sometimes goat meat is used. It is one of the anticipated dishes at Tausug gatherings. There is Satti as well which is a breakfast staple in Zamboanga and can be bought from Satti houses like Jimmy’s, Morning Sun, Andy’s, Dennis, and Baytal Mal serving these skewers of beef, chicken, or liver cubes with their own version of the spice-laden sauce as part of their morning offerings.  

In the Davao Region, the food culture of the indigenous Kaagans can be tasted through their Amik, a confection that is made by frying a thin sweetened ground rice batter that is swirled dexterously in hot oil by practiced hands. Chili is a favorite ingredient and condiment in Mindanao cuisine and there are many varieties of chili sauce that are available, with innovations such as the Mango Pineapple Hot Sauce from the SpiChef in Davao that serves up sweet-spicy-tangy goodness.  

Eat like a local

It is not an understatement that Filipinos love to eat. Get a Filipino picnic feel by packing a coffee break in a handcrafted rattan box that is filled with Filipino mementos. 

Set the mood with an Inabel table rug, handwoven from the communities of the Cordillera Mountains using weaving traditions that have been passed down through generations. The Philippines is also home to artisan woodcarvers who craft wood pieces into home decorations and utilitarian items such as an Acacia wooden cup. 

Fuel up with a hot brew made from world-class coffee beans that are tended by Filipino farmers. Barako coffee from Batangas is known for its strong flavor and fragrance, which is why it is named after the Filipino word that describes a male wild boar. Benguet coffee comes from a single-origin Arabica varietal that grows in the highlands of the Cordilleras that is loved for its chocolate, fruity, and floral notes. The Robusta coffee harvested from the country’s lowlands in Cavite, Bulacan, and Mindoro has a high caffeine content and is the most commercialized varietal, used in local instant coffee products. 

Sweeten the deal with Muscovado sugar from the sugar plantations of Negros whose hacienderos like to pair their afternoon drinks with crisp bites of Paborita Biscuits. These are flaky discs made with wheat flour, sugar, and skim milk which originated from the Noceda Bakery that was established in Negros back in 1947.          

More dishes to discover

There are even more food discoveries to be found in the Philippines, with a culinary heritage that has been passed down from generations. While there are new dishes that have evolved from the basic recipes through the years, the flavors are just as rich and exciting.

Travel safely!

All these tourist destinations have health and safety protocols in place to protect locals and visitors alike. Everyone is expected to comply by wearing face masks, regularly washing their hands, and practicing physical distancing.

To check out up-to-date information regarding local destinations that are open and the safety protocols and requirements needed for each location, you may visit philippines.travel/safetrip or download the Travel Philippines app at app.philippines.travel , Apple Store, or Google Playstore.

DANGmusings

Dot prioritizes halal tourism as philippines gains recognition as muslim-friendly destination.

Big win for the Philippines! The country was just named an “ Emerging Muslim-friendly destination ” for the second year in a row by the Mastercard-CrescentRating Global Muslim Travel Index (GMTI) 2024 . This ranking looks at how welcoming places are for Muslim travelers. The news came out at the Halal in Travel Global Summit in Singapore held last May 30.

In its 2024 results, the GMTI described the Philippines as an “Emerging Muslim-friendly non-OIC Destination “focusing on building capacity to welcome tourists through various initiatives. These include Halal food across the destination and integrating Muslim- Friendly amenities at major tourist spots. Tourism authorities have placed Halal tourism high on their priority agenda, evidenced by their action to enhance the Halal tourism portfolio and raise awareness among tourism stakeholders about the values and practices important to Muslim travelers.”

Department of Tourism (DOT) Secretary Christina Garcia Frasco was elated with the recent citation noting that this is an affirmation of the current Administration’s commitment to diversity and inclusivity.

“ The Philippine Department of Tourism recognizes the significance and potential of Halal Tourism in contributing to the growth and diversity of our tourism industry. As a country known for its warm hospitality, rich cultural heritage, and breathtaking natural attractions, catering to the needs of Muslim travelers through the development of Halal Tourism is crucial in ensuring that we raise our competitiveness in the global tourism market, ” enthused Secretary Frasco.

“ Halal Tourism presents a rapidly growing market segment. By prioritizing this, we not only demonstrate our commitment to inclusivity and cultural sensitivity but also open up opportunities to attract more Muslim travelers from around the world, while expanding markets for our tourism stakeholders and creating more livelihood and employment for our fellow Filipinos, ” added the tourism chief.

Beefing up Halal Tourism in the Philippines

To recall, Halal Tourism is a priority product under the recently approved National Tourism Development Plan (NTDP) 2023 to 2028.

On the sidelines of the recently held Arabian Travel Mart (ATM) 2024 attended by Frasco, the DOT signed a Memorandum of Understanding (MOU) with Megaworld Hotels and Resorts, committing all their properties to be Muslim-friendly.

The Philippines also signed an MOU with the State of Qatar in April this year, aiming at strengthening cooperation, particularly in the aspects of mutual development and growth of tourism and business events.

“ Adapting to the changing needs of Muslim travelers by offering Halal-friendly accommodations, dining options, prayer facilities, and other services not only enhances the overall visitor experience but also showcases our respect for diverse cultural and religious practices. This, in turn, fosters goodwill and strengthens our reputation as a welcoming and inclusive travel destination, ” stressed Secretary Frasco.

Positive Recovery rate in arrivals from GCC Countries

According to DOT data, arrivals from the Gulf Cooperation Council (GCC Middle East) have posted a recovery of 115 percent.

In 2019, arrivals from the Middle East region accounted for 68,562. Visitor arrivals from the Kingdom of Saudi Arabia reached 43,748, followed by UAE with 10,192 tourists, and Kuwait with 6,309. Meanwhile, tourists from Bahrain totaled 3,296, while Oman and Qatar had 2,526 and 2,491 visitors, respectively.

In 2023, foreign tourist arrivals from the GCC have overtaken the 2019 figures, reaching 79,041 and posting a 115.28 percent recovery rate. UAE led the surge of tourist arrivals to the Philippines with 33,769, followed by Saudi Arabia (19,311), Qatar (10,438), Kuwait (6,915), Bahrain (5,886), and Oman (2,695).

GMTI 2024 Rankings

Meanwhile, according to Mastercard, “ the Philippines recorded an increase in its score on communications compared to 2023. Among non-OIC destinations, the Philippines has steadily increased its appeal to Muslim tourists by strategically developing their Halal Tourism portfolio, enhancing halal accreditation of hotels and restaurants, and conducting Halal awareness orientations. This effort builds on their achievement of winning the Emerging Muslim-friendly Destination of the Year award in last year’s Halal in Travel Global Summit, based on GMTI 2023 results. ”

Meanwhile, Fazal Bahardeen, Founder & CEO of CrescentRating, also added: “ It is also positive to see the Philippines continue to improve its score, which demonstrates the unwavering commitment of the Department of Tourism to bolstering Muslim-friendly tourism and advancing the destination’s appeal. ”

According to the joint report of Mastercard and CrescentRating, the Muslim population is projected to increase from 2.12 billion in 2024.

Developed jointly by card services corporation Mastercard and leading Halal travel authority in 2011 CrescentRating, “ GMTI, now in its ninth year, analyzes data across 145 destinations using the ACES framework, built around metrics on Access, Communication, Environment, and Services. Over time, the criteria have evolved to keep pace with the changing needs of Muslim travelers. ”

Ah yeah! Thanks for sharing… very timely.

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The Halal Times

Global Halal, Islamic Finance News At Your Fingertips

Philippines Sees 115% Surge in Muslim Tourists from GCC Countries

In recent years, the Philippines has become a top destination for Muslim tourists, demonstrating significant growth and commitment to catering to this demographic. According to the latest data from the Department of Tourism, arrivals from the Gulf Cooperation Council (GCC) countries surged by an impressive 115% in 2023 compared to 2019. This growth underscores the Philippines’ rising appeal as a Muslim-friendly destination.

Record-Breaking Record-breaking Tourist GCC

In 2023, the Philippines welcomed 79,041 tourists from the GCC, surpassing the pre-pandemic figures of 68,562 in 2019. This remarkable recovery highlights the country’s efforts to enhance the sector to attract more Muslim visitors. Leading the influx were tourists from the United Arab Emirates, with 33,769 arrivals. Saudi Arabia followed with 19,311 visitors, while Qatar, Kuwait, Bahrain, and Oman contributed 10,438, 6,915, 5,886, and 2,695, respectively.

These numbers reflect the growing interest of Muslim tourists in the Philippines, driven by the country’s strategic initiatives to cater to their specific needs.

Strategic Enhancements in Halal Tourism

The Philippines has made significant strides in enhancing its Halal tourism portfolio, a key factor in attracting more Muslim tourists. According to Mastercard, the country has improved its communication and marketing strategies, which has significantly boosted its appeal among non-OIC (Organization of Islamic Cooperation) destinations.

To ensure a seamless experience for Muslim travelers, the Philippines has focused on several key areas:

• Halal Accreditation : The government has enhanced the halal accreditation of hotels, restaurants, and other tourist establishments, ensuring that Muslim visitors have access to halal-certified services.
• Halal Awareness : Conducting regular halal awareness orientations and training programs for local businesses and tourism stakeholders has been pivotal in creating a more inclusive environment for Muslim tourists.

These efforts have not gone unnoticed. The Philippines was recognized as the Emerging Muslim-friendly Destination of the Year at the Halal in Travel Global Summit, based on the Global Muslim Travel Index (GMTI) 2023 results. This accolade was awarded for the second consecutive year, cementing the country’s status as a preferred destination for Muslim travelers.

A Growing Appeal Beyond the GCC

The appeal of the Philippines extends beyond the GCC countries. Efforts to promote the country as a Muslim-friendly destination have also resonated with travelers from other parts of the world. Initiatives like the introduction of halal-certified food options, prayer facilities in airports and major tourist spots, and marketing campaigns targeting Muslim-majority countries have all contributed to this growing appeal.

For instance, tourists from Indonesia and Malaysia have also shown increased interest in the Philippines, attracted by the country’s efforts to accommodate their religious practices. Additionally, partnerships with international Muslim travel agencies and participation in global halal tourism forums have further boosted the Philippines’ profile.

The Future of Muslim Tourism in the Philippines

As the Philippines continues to develop its halal tourism sector, the future looks promising. The government’s commitment to creating a welcoming environment for Muslim tourists is evident in its ongoing efforts to improve infrastructure, services, and cultural sensitivity.

In 2024, the Philippines aims to attract even more Muslim tourists by expanding its range of halal-certified accommodations, enhancing its marketing efforts, and hosting more halal tourism events. These initiatives are expected to drive further growth and position the Philippines as a top destination for Muslim travelers worldwide.

The Philippines’ emergence as a leading destination for Muslim tourists is a testament to its strategic efforts and commitment to inclusivity. With a remarkable 115% increase in tourist arrivals from the GCC and continued enhancements in halal tourism, the country is well on its way to becoming a preferred choice for Muslim travelers seeking a unique and accommodating travel experience.

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• January 15, 2022

Philippines Seriously Pursuing the Halal Tourism Market

HALAL tourism looks set to become a key component of wider sector growth in the Philippines, as the government moves to support the segment’s development through a major investment drive. The halal tourism market is projected to be worth $238bn by 2019, up from around $145bn in 2014.

The Philippines has sharpened its focus on tourism in recent years. The country welcomed 5.4m visitors in 2015, up 11% on the previous year’s figures. Approximately 566,000, or 10.5% of arrivals, hailed from countries with a significant Muslim population, according to data issued by the Department of Tourism (DoT) in February.

Partnership With Crescentrating

In mid-February the DoT announced plans to team up with the international halal tourism authority CrescentRating to help promote the segment’s expansion in the Philippines.

Announcing the launch of the initiative, Ramon Jimenez Jr, secretary of the DoT, underscored the industry’s broad growth potential.

“Improving the halal industry in our country will not only serve to advance the lives of Muslim Filipinos and attract more tourists, but it could also help spur growth in the Philippine economy,” he said.

In a separate development, the DoT announced a series of incentives in mid-January targeting tourism and travel operators, which it hopes will encourage them to obtain halal certification.

The new scheme forms part of a broader bid to fast track the development of halal-friendly services. Under the initiative, the DoT has offered to cover the halal certification fees for at least 50 restaurants.

The establishments being targeted largely operate in hotels, resorts, and the meetings, incentives, conferences and events segment in Manila, Davao, Cebu and Boracay. While restaurants will be the initial focus of the incentives programme, support will also be given to other tourism-related businesses looking to obtain halal certification, the DoT said.

As part of its plans, the department is looking to issue a set of guidelines for the Muslim tourism market by April, ahead of Ramadan and the ensuing Eid Al Fitr holiday, when tourism traditionally spikes.

Lab To Test Sharia-Compliance

The drive to ensure the stringent standards for sharia compliant products are met will be given a boost later this year, when a laboratory opens in Davao City, on the island of Mindanao.

The facility will be tasked with overseeing consumer products testing for halal compliance. The laboratory, which is being built at a cost of P49m ($1m), should be operational by the fourth quarter of the year, according to officials from the Department of Science and Technology.

The opening of a further five testing centres is scheduled to follow in other regions, including Calabarzon, Zamboanga and the Autonomous Region of Muslim Mindanao.

Industry players are also looking to incorporate halal tourism studies into the nation’s hospitality curricula, with the aim of boosting awareness and training professionals to work in the industry. — Oxford Business Group

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Philippines again cited as ‘Muslim-friendly’ tourist destination

According to the Department of Tourism, the recognition was announced during the Halal in Travel Global Summit held in Singapore.

Jane Bautista

Philippine Daily Inquirer

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File photo of Tourism Sec. Christina Frasco. PHOTO: FACEBOOK PAGE OF CHRISTINA FRASCO/ PHILIPPINE DAILY INQUIRER

June 3, 2024

MANILA – For the second straight year, a global travel index has recognized the Philippines as an “Emerging Muslim-friendly destination” among nonmembers of the Organization of Islamic Cooperation (OIC), the Department of Tourism (DOT) said on Saturday.

Based on the 2024 results of the Mastercard-CrescentRating Global Muslim Travel Index—an annual report benchmarking destinations in the Muslim travel market—the Philippines managed to develop initiatives such as including halal food and integrating Muslim-friendly amenities at major tourist spots in the country.

READ: DOT to further boost ‘Muslim-friendly,’ halal tourism

Increasing appeal

“Tourism authorities have placed halal tourism high on their priority agenda, evidenced by their action to enhance the halal tourism portfolio and raise awareness among tourism stakeholders about the values and practices important to Muslim travelers,” it said.

According to the DOT, the recognition was announced during the Halal in Travel Global Summit held last Thursday in Singapore.

Global payments company Mastercard said the Philippines recorded an increase in its score in the communications category compared to 2023.

“Among non-OIC destinations, the Philippines has steadily increased its appeal to Muslim tourists by strategically developing their halal tourism portfolio, enhancing halal accreditation of hotels and restaurants, and conducting halal awareness orientations,” it said.

Halal tourism

Following the citation, Tourism Secretary Christina Frasco vowed to further expand halal tourism, which “presents a rapidly growing market segment.”

From the Arabic word “halal,” which means “permissible,” halal tourism is a specialized sector that focuses on the specific preferences and requirements of Muslim travelers. These faith-based needs include halal food, prayer facilities and recreational spaces with privacy for women.

“By prioritizing this, we not only demonstrate our commitment to inclusivity and cultural sensitivity but also open up opportunities to attract more Muslim travelers from around the world, while expanding markets for our tourism stakeholders and creating more livelihood and employment for our fellow Filipinos,” she said.

The summit in Singapore coincided with President Ferdinand Marcos Jr.’s visit to Brunei Darussalam, where Frasco entered into a tourism cooperation deal aimed at further developing halal tourism in the Philippines.

According to the DOT, halal tourism is a priority product under the recently approved National Tourism Development Plan 2023 to 2028.

This is due to the positive outlook for the global halal tourism industry.

Rosy projections

According to CrescentRating, an authority on halal travel, Muslim international arrivals are projected to soar to as much as 230 million by 2028.

Their expenditures are also projected to reach a combined $225 billion, highlighting the great potential of this sector to contribute to the overall travel industry’s growth.

The DOT as well as private companies in the Philippine hospitality sector recognize this potential growth.

On the sidelines of the recently concluded Arabian Travel Market 2024 in Dubai last month, for instance, the DOT inked a memorandum of understanding with Megaworld Hotels and Resorts, which vowed to make all their properties Muslim-friendly.

Deal with Qatar

Earlier in April, the Philippines also signed a deal with Qatar to boost cooperation in the mutual development and growth of tourism and business events.

“Adapting to the changing needs of Muslim travelers by offering halal-friendly accommodations, dining options, prayer facilities and other services not only enhances the overall visitor experience but also showcases our respect for diverse cultural and religious practices,” Frasco said.

The DOT noted that arrivals from the Gulf Cooperation Council (GCC Middle East) have more than doubled from prepandemic levels in 2023, reaching 79,041 for a 115.28-percent recovery rate.

United Arab Emirates led the surge of tourist arrivals to the Philippines with 33,769, followed by Saudi Arabia (19,311), Qatar (10,438), Kuwait (6,915), Bahrain (5,886) and Oman (2,695).