can you tour under armour headquarters

UNDER ARMOUR HEADQUARTERS

1020 Hull Street Baltimore, MD 21230

(410) 752-0300

FITNESS HOURS:

Step into a complete surround-sound Under Armour experience.

Crush your fitness goals by working out next to some of the best minds in the fitness world. Located in Under Armour’s global headquarters, you’ll be immersed in the Under Armour brand at an innovative facility that offers an unrivaled workout experience.

Drop into “The Pit,” the sub-ground training zone, or challenge a competitor to race down the 65-foot long monkey bar rig. Join an electric group class, taught by instructors who will push you to perform your best. Finish your workout on the waterfront promenade, where you’ll find your inspiration overlooking the Inner Harbor.

Key features:

• Under Armour Performance Center
• Outdoor promenade/fitness space
• Views of the Inner Harbour
• Personal training
• Group classes
• Nutrition services
• FX Physical Therapy clinic
• Experience the energy of Under Armour campus

GEAR POLICY AT UNDER ARMOUR HEADQUARTERS:

All athletes using the facilities must wear Under Armour brand apparel and gear.

Review Under Armour Gear Policy

The Under Armour Performance Center at Under Armour Global Headquarters was designed by the best trainers in the world and is powered by FX Fitness. This is a team that has trained Cam Newton, Lindsey Vonn, Bryce Harper, Stephen Curry and all of the athletes you will see in the photography on the walls of this 35,000 square-foot state of the art facility.

We’re excited to have you on campus and support your decision to work out with the baddest team on the planet. Before you arrive, there are a couple of things you need to know.

#1 – This is a high performance facility – so bring your best. #2 – High performance facilities require high performance gear.

In fact, only the best gear on the planet should be worn inside the UAPC walls.

You’ll notice that the world class athletes and trainers who are on site are ALL WEARING UNDER ARMOUR – the world’s original and greatest performance footwear and apparel. No other gear has been designed to keep up with the intensity level of the workouts in this facility – so no other gear will do. We want you to get better – and the only way to do it here is wearing Under Armour.

The good news is, if you don’t have the best performance gear on the planet, you don’t have to suffer through a workout with the wrong outfit. We offer gear bags that include a pair of shorts with a t-shirt and they can be purchased at the front desk.

GROUP CLASS SCHEDULE

Under armour performance center powered by fx fitness.

A Workout and a Tour. Inside Look at Under Armour HQ

Share this:.

• Click to share on Facebook (Opens in new window)
• Click to email a link to a friend (Opens in new window)

Most companies don’t have their own football field, but Under Armour isn’t most companies. Founded in 1996, the brand is today a top player across several sporting equipment categories, including a growing footprint in the outdoors.

The mega-brand’s campus sprawls along the banks of Chesapeake Bay in Baltimore, with a 50-yard turf field, state-of-the-art testing labs, a mega gymnasium, and, of course, offices.

Earlier this month GearJunkie visited the sports-apparel juggernaut to learn about the technology and culture of the brand (and to participate in a tough hour-long workout under a blazing midday sun!).

While a hefty exercise session might look like an odd way to begin a business meeting, at Under Armour it seemed to be par for the course. People in workout gear jogged all around the campus on our visit. The gym was busy with exercisers spinning and lifting weights at 11 a.m.

( See more images from Under Armour’s hq on page 2 of this post )

But work gets done here in a major way, too. A quick tour of the super-secret “Innovation Lab” (sorry, no photos allowed) revealed large 3D printers, weather-simulating labs, and a climate chamber capable of subjecting an exercising human to temperatures from 100 to -29 degrees F.

“The intent of the lab is to build and break things,” said product developer Tom White.

Our tour ended in a display room where hundreds of products, from running shoes to hunting boots to underwear, hung on display.

From its humble roots building base layers made to be worn under football pads, Under Armour has grown into a diverse company in many categories. The brand is even launching a hunt-oriented TV series, Ridge Reaper , on the Outdoor Channel next month.

We’re looking forward to testing several upcoming products we got to see. Keep your eyes open for reviews in the near future on GearJunkie. A football field, however, likely will not be involved.

—Sean McCoy

Sean McCoy is the Editorial Director of GearJunkie, and 5+ other AllGear websites.

He has been writing about hunting, fishing, trail running, camping, skiing, and more for 15+ years.

Prior to GearJunkie, he was the chief photographer for the Virgin Islands Daily News and former editor-in-chief for GearJunkie. Based in Denver, Colo., McCoy is an avid trail runner, camper, hunter, angler, mountain biker, skier, and beer tester.

Follow Us On

Subscribe Now

Get adventure news and gear reviews in your inbox!

Join Our GearJunkie Newsletter

Gear Top Stories Deals

Under Armour's Latest Earnings

Under Armour’s vision is to inspire you with performance solutions you never knew you needed and can’t imagine living without.

General Mailing Address

Under Armour, Inc. 1020 Hull Street Baltimore, MD 21230-2080

Customer Service

Phone: 1.888.7-ARMOUR (1.888.727.6687) Mon-Sun: 8 am - 12 am ET

Partnering with UA

Apply to become a wholesale account partner by calling 888-828-1547

Media Relations

Contact the Global Communications team (media only).

COMMUNITY IMPACT

Learn more about Under Armour’s involvement in our community

Find Out More

The Future of Stretch

In 1996, Under Armour proved a single shirt can change the game forever. The brand’s original performance stretch, compression technology wicked away sweat faster than anything else out there and kept athletes cool, dry and light. Ever since, Under Armour has continued to change the game with innovative performance gear. Now, it honors its innovation heritage as it looks to the future of stretch.

Under Armour Signs English Amateur Golf Sensation Kris Kim

Surrey-based Kris Kim, who starred in Europe’s victory at last year’s junior Ryder Cup, will compete in Texas against some of the best players in the world, with the field at the CJ Cup Byron Nelson at TPC Craig Ranch also including former number one and fellow Under Armour athlete Jordan Spieth.

AN ODE TO AN ICON: CELEBRATING KELLEY O’HARA

After 15 impressive years of playing professional soccer, Kelley O’Hara has announced her decision to retire.

Under Armour Signs Tottenham Hotspur FC & Spain's Pedro Porro

Under Armour continues its commitment to growing its elite football roster by signing Tottenham Hotspur and Spain National Team player Pedro Porro. Porro joins an exciting roster of Under Armour top-tier players, including Antonio Rüdiger (Real Madrid), Malick Thiaw (AC Milan), Eddie Nketiah (Arsenal) and Fermin Lopez (FC Barcelona).

Under Armour Keeps Young Athletes Cool in the Heat of Madrid

Under Armour HeatGear® Baselayer has been a staple in athletes' uniforms since its launch in 1996. To highlight the key performance features of the latest iteration, UA organised the 'Power Through Pressure' challenge in Madrid, Spain. Held at Madrid City Football Academy, the experience brought together football creators, media, performance specialists, and Under Armour athlete Antonio Rüdiger to showcase the benefits of UA's original performance baselayer.

Curry Brand's De'Aaron Fox Kicks Off New Campaign with UA Phantom 1

De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1

(Dawg) Class is Back in Session

Under Armour and Kelsey Plum are coming together once again to host the second year of Dawg Class, powered by UA NEXT.

Another Marathon, Another Podium

On Monday, April 15th, Under Armour Athlete Sharon Lokedi finished second in the Boston Marathon during her race debut with a run time of 2:22:45, just 0:00:08 behind first. In 2022, Lokedi became the fourth woman to win the New York City Marathon in her race debut and followed that with a third-place podium finish in 2023. Traditionally specializing in the 5K, 10K, and half marathon distances, the New York City Marathon was Lokedi’s first. Now, she’s podium finished her third marathon for a 3/3 streak using the same combination of all-star preparation and performance outfitting. This year, Lokedi wore the second iteration of Under Armour’s award-winning marathon racing shoe— the UA Velociti Elite 2—and trained under Stephen Haas and Pat Casey with UA Mission Run Dark Sky Distance.

Introducing The Hat Only Under Armour Could Make

Under Armour continues to push the boundaries of innovation as it develops products that athletes cannot live without. It’s already been a busy year for Under Armour but the performance brand isn’t stopping now—Under Armour is excited to introduce the UA StealthForm Hat, a foldable travel-friendly hat engineered to fit your head, breathe easy, and wick sweat all year round. The hat is anatomically molded with seamless construction for a custom fit—and, with its unstructured design, it’s washable and completely packable, snapping back into shape with no creases with ease. Smash it in a ball and it bounces right back. This is the hat only Under Armour could make.

MiLaysia Fulwiley Signs With Curry Brand

In November 2023, MiLaysia Fulwiley made a name for herself in the basketball world when a play of her taking the ball coast to coast for a basket in South Carolina’s season opener went viral.

Under Armour Champions Women In Sports With Latest Collection

Under Armour stands for equality, both on and off the field and court, and has committed itself to celebrating, supporting, and championing female teammates and athletes. As an extension of that support, Under Armour, in partnership with WNBA superstars Kelsey Plum and Diamond Miller, is releasing a limited-edition product line that pays homage to female trailblazers everywhere in honor of Women’s History Month.

Curry Brand Completes 12th Court Revitalization in New York City

Curry Brand, powered by Under Armour, completed its twelfth court refurbishment at DREAM Charter School East Harlem in New York City as part of the brand’s mission to impact 100,000 youth and renovate 20 safe places to play by 2025.

Under Armour Leaves London Guessing With Holographic Unveiling Of Shadow Elite 2 Boots

Under Armour amazed the London football community with a state-of-the-art holographic presentation of its latest innovation—the Shadow Elite 2 Football Boot. At an exclusive event hosted at Village Underground, Shoreditch, UA brought together elite athletes, creators, and media for an immersive look at the future of football footwear.

The Only Shoe With 2 Modes Just Got Better

Under Armour is re-introducing the most versatile training shoes we’ve ever made with a supersized midsole for mega energy. With its convertible heel and new pumped-up midsole, the UA SlipSpeed Mega flexes between slip and speed modes with style.

Under Armour and Curry Brand are knocking down straight 3’s for this years 2024 NBA All-Star Weekend

Together the brands gear up for the 73rd Annual NBA All-Star with new, highly anticipated All-Star-inspired product and a “Curry’s Gameroom” pop-up activation dedicated to the fans

Under Armour Launches the Ultimate Endurance Collection for That Run-Forever Feel

As the brand’s newest running footwear franchise, the UA Infinite Collection is all about delivering key footwear models that support long run days as well as everyday miles. Designed as the ultimate endurance Collection, the experience is boundless, effortless and limitless on the run. From the super plush feel of UA Infinite Elite to the balanced spring and support of UA Infinite Pro, these shoes were built to help you go the distance with ease and efficiency. The overarching goal of the Infinite Elite and Infinite Pro is to make the last mile feel better than the first.

Setting A New Standard On The Green

Under Armour works closely with its golf athletes to create performance-enhancing products that meet the needs of golfers of all skill levels. Designed with direct feedback from these athletes, Under Armour is excited to announce the Phantom Footwear and Drive Pro Series, designed for golfers that are looking for that competitive edge to allow them to play like a pro, without being one.

RISE TOGETHER: UNDER ARMOUR CHAMPIONS HBCUS ON AND OFF THE COURT

This February, in honor of Black History Month, Under Armour is releasing a product collection inspired by its athletes of color at the collegiate level. Designed around the legacy of African American quilting and inspired by HBCU athletes, the collection is aimed at amplifying Black voices and the brand’s ongoing commitment to empowering Black athletes year-round.

The FUTR X ELITE sets its sights on the future of basketball

Under Armour is committed to pushing the boundaries of style and innovation to meet the needs of aspiring, recreational, and professional athletes. Now, the brand is expanding its influence with the release of FUTR X ELITE: the pinnacle footwear model within Under Armour’s basketball portfolio that will redefine the category.

Celanese and Under Armour Develop Innovative New NEOLAST™ Fiber for Use in Performance Stretch Fabrics

Celanese Corporation, a global specialty materials and chemical company, and Under Armour, Inc., a global leader and innovator in athletic apparel and footwear, have collaborated to develop a new fiber for performance stretch fabrics called NEOLAST™. The innovative material will offer the apparel industry a high-performing alternative to elastane – an elastic fiber that gives apparel stretch, commonly called spandex.

FC Barcelona Rising Star Fermín López Joins Under Armour's Growing Football Roster

Fermín López becomes the latest athlete to join Under Armour's rapidly expanding roster of young, up-and-coming elite football players. The Spanish midfielder joins the likes of Antonio Rüdiger (Real Madrid), Ansgar Knauff (Eintracht Frankfurt), Malick Thiaw (AC Milan), Eddie Nketiah (Arsenal), Lewis Hall (Newcastle) and Anna Patten (Aston Villa), all of whom were signed by Under Armour in recent months.

Under Armour’s Breakthrough Fiber-Shed Test Method Now Available For Industry

Following years of research in its innovation lab, earlier this year Under Armour announced a breakthrough fiber-shed test method to help address the invisible, but daunting sustainability threat microfibers and microplastics pose to society and the planet. Now, the brand has teamed up with James Heal, a leading precision testing solutions supplier, to bring its award-winning test method to life.

Curry Brand Honors Hollywood Icon Bruce Lee

Mexican Soccer Champion Sebastián Cordova Joins the Under Armour Athlete Roster

Under Armour welcomes Mexican soccer player and current La Liga MX champion Sebastian Cordova to its athlete roster. Córdova, who also plays for Mexico’s National Soccer Team, will be part of the brand’s soccer campaigns in both Mexico and the Hispanic markets in the United States.

Nothing Hits Like the Original: Under Armour HeatGear OG

The new HeatGear OG utilizes the fit and fabric of the 1996 apparel – it’s thicker, more compressive, and ultra-cooling. This iteration brings Under Armour’s learnings and the needs of a new generation of athletes to life within the iconic cut of the original HeatGear.

Under Armour Unveils Custom Navy Football Uniforms Ahead of 2023 Army-Navy Game

The Army–Navy football game, presented by USAA, an enduring and cherished tradition in American sports, is about to see its 124th match-up. This epic showdown not only symbolizes the fierce rivalry between two of the nation's most esteemed military academies but also serves as a poignant reminder of the camaraderie and shared commitment of these future leaders in uniform. Under Armour, renowned for its innovation in athletic apparel, will once again partner with the Navy football team to outfit the Midshipmen.

Curry Brand + TUFF CROWD Join Forces

Stephen Curry is making waves within the apparel space. From his tunnel walk arrivals to his looks on the links, Stephen has long had an eye for fashion. On the heels of the release of his 11th signature shoe with Under Armour—the Curry 11—Stephen and Curry Brand are now gearing up for his latest fashion endeavor, a collaboration with luxury streetwear brand TUFF CROWD.

Under Armour and Richfresh Unveil Custom Suits for University of Notre Dame and University of South Carolina Paris Match Up

As the women’s basketball teams from two Under Armour-sponsored schools—The University of South Carolina and The University of Notre Dame—go head-to-head in the Oui Play Classic in Paris, France on November 6, there’s never been a better time to raise awareness and make a statement. Under Armour is partnering with luxury tailor and designer, Richfresh, to elevate these athletes’ off and on-the-court experience by outfitting them in suits fit for the pros.

De’Aaron Fox Signs with Curry Brand

Together, De’Aaron, Stephen, and Curry Brand will partner to collaborate and expand Curry Brand’s reach across the basketball space and beyond. With a shared respect and a joint passion for making an impact on and off the court, the All-Stars will evolve their relationship from competitors to partners.

Stephen Curry Armours Up for the 2023-24 Basketball Season

When Stephen Curry requested more compression sleeves to support an injury, Under Armour answered the call in less than 24 hours.

Under Armour Basketball Athletes Become WNBA Champions

Scoring 70 points to take home the 2023 WNBA Championship for a second year in a row, UA Basketball Athletes Kelsey Plum and Cayla George led their team to victory with a three to one win in a five game series over New York. Wednesday night’s win cements Las Vegas’ status as the first team to win back-to-back titles since Los Angeles in 2001 and 2002.

Jarace Walker Joins the Under Armour Athlete Line-Up

Under Armour is thrilled to announce that Jarace Walker— professional basketball player and rookie standout, power forward for Indiana, and familiar face around Under Armour since his high school days—is an official UA athlete. Both Jarace Walker and Under Armour look forward to pulling from a collective experience to chart a new course for up-and-coming athletes.

The Future of Curry Starts Now

On Friday, October 13, Stephen, Curry Brand, and Under Armour will release the 11th iteration in his signature shoe portfolio, marking a monumental milestone that puts Stephen and Under Armour in an elite class of signature shoe lines alongside other basketball greats. Leveraging a futuristic design that celebrates the Future of Curry and his everlasting impact on basketball culture, the Curry 11 boasts a bold and disruptive flair, with the technology needed to fuel hoopers’ performance on the court.

Ripken Baseball Names Under Armour Exclusive Apparel Partner

Ripken Baseball®, the leader in sports experiences, announced they have entered a multi-year partnership with Under Armour® (NYSE: UA, UAA) to be the exclusive apparel company for Ripken Baseball’s six properties, hundreds of tournaments, and multisport events.

When In Doubt, Protect This House

Six months after Protect This House officially re-entered the global sports vernacular, Under Armour has teamed up with Minnesota superstar wide receiver, Justin Jefferson, and legendary record producer, London On Da Track, to record and release a new iteration of the iconic rallying cry to show the world what it really feels like to be an elite athlete in today’s game.

Eddie Nketiah Celebrates New Under Armour Partnership By Opening Latest Under Armour Brand House on Oxford Street

Baltimore Ravens & Under Armour Unveil Custom Uniforms for Inaugural Season of Girls' Flag Football with Frederick County Public Schools

The Baltimore Ravens and Under Armour joined forces to provide custom uniforms for female student-athletes as part of the inaugural season of girls’ flag football with Frederick County Public Schools (FCPS).

Curry Camp Convenes Basketball's Best in the Bay Area

Over the weekend, Stephen Curry headed to the courts at Menlo Park to put on his annual elite hands-on training, giving youth hoopers the opportunity of a lifetime to learn from and play alongside the three-point king himself.

Diana Flores Joins Under Armour as the First Flag Football Global Ambassador

Under Armour welcomes Diana Flores, world flag football champion, as a new Global Ambassador addition to UA Athlete roster. Flores is the first flag football athlete to join the Under Armour family and, at 25 years old, is an inspiring example of the resilience and dedication it takes for young athletes to always strive for more.

Under Armour and Notre Dame March On Together

It has been nearly a decade since Under Armour and Notre Dame joined forces in a partnership that epitomized the union of tradition and performance. With the vision to elevate and inspire student-athletes, UA and the Fighting Irish have renewed their partnership in an agreement that reflects their shared commitment to authenticity, innovation and achievement.

Ready For Battle

The biggest stage in the world has arrived for female global football players. Every practice, training session, and qualifier has gotten them to this point with their hopes and hard work laid out for everyone to see. The Women’s World Cup not only showcases the best athletes around the globe but provides a well-earned chance for the world to celebrate their success.

Under Armour Basketball Is Coming to WNBA All-Star Weekend in Las Vegas

Under Armour, Kelsey Plum and Diamond Miller are ready to turn up the heat in Las Vegas for the upcoming WNBA All-Star Weekend. To celebrate the sport and encourage even more young athetes to get involved in women’s basketball, UA will host various opportunities for fans of all ages to engage with some of UA’s top women’s basketball stars and truly learn what it means to Protect This House.

Future 50 Cranks Up the Preseason Heat

Back for its 8th year, the elite football camp welcomed 50 of the best juniors and seniors in high school football to one of the most coveted events in the UA Next circuit.

Welcome to the SqUAd: Diamond Miller, Laeticia Amihere, and Marina Mabrey

As the confetti settles on a record-breaking women’s college basketball season and the WNBA season tip off gets underway, Under Armour is keeping the momentum of women’s basketball on fire both on and off the court.

Manchester United Defender and Canadian Gold Medalist Jayde Riviere Joins Under Armour Roster

At just 22-years-old, Jayde Riviere of Pickering, Ontario, Canada, already has a storied international career and she’s just getting started. She was part of the Canadian gold medal-winning squad at the 2020 Summer Olympics, has represented Canada at the FIFA World Cup, and most recently, has signed with Manchester United FC through to the 2024-25 season.

Joel Embiid Takes Home Kia NBA MVP

What are the chances he’d rise to the top of the league? Twenty million to one. Today, Joel Embiid accomplished just that. The seven-foot-tall Philadelphia All-Star was named MVP of the 2022-2023 NBA season, officially claiming the esteemed honor he’s fought so hard for. The three-time MVP nominee and two-time runner-up defeated the defending award winner to take home this season’s title.

Anthony Joshua Gets Under Armour’s Search for London’s Future Athletes off to Smashing Start

Under Armour athlete Anthony Joshua unveiled the home for Under Armour (UA) Next, an athletic programme designed to identify, train, and develop London’s young athletes and sports leaders of tomorrow.

(DAWG) CLASS POWERED BY UA NEXT IS IN SESSION

Born out of her now famous ‘dawg mentality’ and a need for a smoother transition to pro basketball that Kelsey experienced firsthand, Under Armour and Kelsey Plum recently hosted the inaugural Dawg Class powered by UA NEXT. Held at IMG Academy, this three-day camp set out to help women college athletes navigate their journey from college basketball to the professional level. Inspired by Kelsey’s jersey #10, Kelsey engaged on and off the court with nine of the top women’s college basketball guards, providing them with the tools and insights to succeed as a first step to increasing equity in sports.

Antonio Rüdiger Joins Under Armour Roster

Rüdiger is now wearing the Under Armour Clone Magnetico Pro 2 boot, and the brand is committed to helping him be the best he can be on the football field week in, week out.

A Golf Season Unlike Any Other

Professionals like Jordan Spieth have come to rely on Under Armour for technologies and innovations that provide that extra edge on the greens. As the golf brand for athletes, Under Armour knows exactly what the seasoned pro and the beginner need to take their game to the next level – whether you’re playing at Augusta or on your local course.

Under Armour and Stephen Curry Lock In Groundbreaking Partnership

Under Armour and Stephen Curry became a team in 2013. What started as an underrated point guard only a few years into the league, and a challenger brand looking to shake up the sporting industry, has become an iconic partnership with disruption and innovation at its core. Now, the two have amplified their unique partnership even further, forging a long-term commitment to serve athletes and communities and drive mutual success for years to come.

Under Armour Calls On A New Generation To Protect This House

With the help of current and future basketball legends Stephen Curry, Kelsey Plum, Aliyah Boston, and Bryson Tucker, Under Armour is bringing back Protect This House.

Trent Alexander - Arnold Smashes Open New Under Armour Brand House in Liverpool

Under Armour has launched its first UK Brand House at Liverpool ONE in emphatic style. To mark the occasion, Under Armour athlete and dead ball specialist Trent Alexander-Arnold took on the challenge of taking a free-kick to smash open the windows and officially launch the new store.

Under Armour Announces New Methodology to Measure Fiber Shedding

Under Armour, Inc. today announced it has developed a new testing methodology to help fight fiber shedding at its source and support progress toward the company’s sustainability goal for 75% of fabrics in its products to be made of low-shed materials by 2030. Under Armour’s innovative test method offers a simplified process to accurately measure a fabric’s propensity to shed.

Introducing Dawg Class with Kelsey Plum

To pave the way for young women and show them what a future in sports can look like, Under Armour and Kelsey Plum are launching the inaugural Dawg Class. Hosted at IMG Academy in April, this mentorship program will help women college athletes navigate the transition to the professional level.

Equality Has No Offseason

At Under Armour, ‘Stand for Equality’ has always been a core value, meaning we stand with underrepresented groups, such as the LGBTQIA+ community, year-round and remain committed to creating better representation in sport, around the world, and in our own community.

Under Armour Disrupts NYC Market With Innovative New Retail Experience In The Heart of Manhattan

Transcending the typical shopping experience, the UA Flatiron Pop-Up provides a physical manifestation of what Under Armour is all about - creating fearlessly with the courage and conviction to defy convention, innovating by taking bold and smart risks, and showing up big where athletes train, compete, and recover.

Going All in For All-Star

At its core, Under Armour is an athlete-first brand, creating state-of-the-art products engineered to make competitors better. Driven by a desire to invest in its athletes, Under Armour is joining its UA Basketball players and hoops fans at the 2023 All-Star Weekend in Salt Lake City, Utah to celebrate the best of the best in basketball.

To the Greatest of All Time: Tom Brady

A legendary example of the dedication and focused mindset needed to turn a passion into an accomplished career, Tom Brady took a moment to in an emotional beach-side video to let his fans know that he was "retiring for good."

UA Elevates the Game to Reach More HBCU Student Athletes Off the Court, Uplift Vision of Black Teammates and Voices of Community Partners

Under Armour believes that the power of sport can unite, inspire, and change the world. We are on a mission to empower the voices of our underrepresented athletes, teammates, and communities in our ongoing effort to Stand for Equality. We continue to celebrate the importance of Black History Month by delivering upon this mission.

An Inside Look At UA Next All-America Week 2023

Back for its 15th year, Under Armour gathered 26 of the best high school volleyball players and top 100+ high school football players in the nation in Orlando, Florida for its annual UA Next All-America Week. Providing a unique mix of world-class experiences and accommodations, access to elite instruction and coaching, and next level competition and exposure for these athletes, the week-long experience provided the next generation of athletes with an opportunity to elevate their mental and physical game.

UA Is Joining Forces with Seth Curry, Jordan Thompson and Fleur Jong to Motivate Athletes to Get ‘Real Tough’ and Achieve Their 2023 Goals

Under Armour is empowering and motivating athletes everywhere to harness that “Real Tough” mindset and level up to their goals this year by teaming up with three UA athletes who know a thing or two about pushing past their limits. Brooklyn guard Seth Curry, gold medalist and volleyball player Jordan Thompson and Netherlands Track & Field para-athlete Fleur Jong, are showing athletes everywhere how they find their “Real Tough” mindset in a series of inspiring content that provides a rare look at the inner mantras that drive them, the physicality of their training and the unwavering dedication they maintain to perform at their best.

NC State and Under Armour Partnership Takes Innovation to the Next Level

Under Armour and NC State have launched a new partnership that will support student development, commercialize research, and advance textile and materials innovation across the apparel, footwear, and accessories industry.

UA Welcomes The Next Generation Of Athletes No One Saw Coming To Baltimore Headquarters

Today athletes are faced with challenges both on and off the field. Spurred by social media there is more noise than ever and the youth athletes of today are faced with comparisons at every turn. Rising above the noise, the most confident athletes all have one thing in common - they forge their own path to greatness.

Under Armour’s Sharon Lokedi Wins NYC Marathon In Distance Debut

On Sunday, November 6, Sharon Lokedi, of UA Mission Run Dark Sky Distance won the 2022 New York City Marathon wearing a World Athletics-approved prototype of the next iteration of the UA Flow Velociti Elite, with a time of 2:23:23. Traditionally specializing in the 5k, 10k, and half marathon distances, the NYC Marathon was Lokedi’s marathon debut and a celebration of a long journey to compete.

Introducing UA SlipSpeed, Under Armour’s Most Versatile Training Shoe Designed for Athletes

Under Armour aims to inspire athletes with performance solutions they never knew they needed and now can’t imagine living without. Listening to our athletes and making their problems ours to solve, UA set out to develop a multi-dimensional shoe that can become what the athlete needs it to be exactly when they need it. The result was UA SlipSpeed™ - a performance trainer with a convertible heel design.

Under Armour Sparks Confidence in Young Female Athletes

Hype Headquarters is just one piece of Under Armour’s larger Access to Sport commitment to break down barriers and create opportunities for millions of youth to engage in sport. Through this event and future efforts, the brand has committed to increasing equity in sport by providing more youth athletes with game-changing product solutions. This event kicks off a multi-year initiative designed to help 1,200 young female athletes during its first year.

UA and Stephen Curry Go 10 For 10

This season was a remarkable one for Stephen Curry as he continued to reach new heights in his basketball career. After cementing himself as the best three-point shooter in league history, Stephen took home his fourth NBA Championship title and unanimously clinched the honor of Finals MVP. It’s only fitting that he will top off the year by eclipsing another milestone: the launch of the Curry Flow 10 – his tenth signature shoe with Under Armour and third under Curry Brand.

The Heartbeat of the Huddle: Empowering Minority Coaches

Diversity, equity, and inclusion are foundational to every industry. Yet these terms are almost exclusively used in corporate offices and boardrooms. While private businesses appoint board members with diverse backgrounds and create action plans, the sports world is being left in the dust.

Project Rock is Raising the Bar

The Project Rock Black Adam Training Collection is inspired by Dwayne’s ferocious dedication and relentless passion for his craft. Like Black Adam himself, the collection represents grit, determination, hard work and most importantly, disruption; and aims to inspire athletes to disrupt the status quo in their own lives, in and outside of the gym.

As Women’s Basketball Evolves, Under Armour Answers the Call

The steps of the female athlete are freshly-pioneered and all her own. Female basketball stars set a new course for the sport every time they step onto the court—their direction unmoored by men’s sports. There may be no better example than women’s basketball. In recent years, it’s become an entirely new game. As players move towards a position-less role and star power on the court increases, female athletes need a versatile shoe that not only heightens their performance but shows off their style and personality. Enter the UA Flow Breakthru 3: innovative footwear tailored to the specific needs and individual expression of female MVPs on the basketball court. Few players exemplify this combination of personal style and gametime performance like the face of this third generation shoe, power forward and NCAA Champion Aliyah Boston.

The Gold Medalist No One Saw Coming

Comparisons aren’t the same thing as motivation. In fact, comparing athletes to one another distracts from the unique qualities that make an individual perfectly suited for greatness. But what happens when you can’t escape these expectations? What if you’re born into an athletic legacy but want to pave your own path? Through the new Athlete No One Saw Coming campaign, Under Armour wants youth athletes to focus on their own game and block out the toxic comparisons they’re faced with each day. No athlete is more familiar with this pressure than Gold Medalist Jordan Thompson.

Empowering the Next Generation to be The Athlete No One Saw Coming

A segment on a sports show. A whisper on the sideline. A post on a social media feed. Athletes experience comparisons everywhere concerning just about anything—their form, their record, their presence on the team. Which All-Star do they most resemble? How does their technique stack up to the Greats? Will they be the GOAT or a bust? Comparisons are no longer used for context, they’re now confused with competition. Combating this long-standing and increasingly toxic trend, Under Armour has created a rallying cry to fuel self-confidence in youth athletes by empowering them to Be The Athlete No One Saw Coming in their latest campaign. Focused on encouraging young athletes to look beyond the comparisons and focus on their biggest competition - the athlete in the mirror - the campaign marks another important milestone in Under Armour’s ongoing mission to make athletes better.

Run-to-Compete In The All New UA HOVR Phantom 3

Under Armour introduces the all new UA HOVR™ Phantom 3: a neutral, responsive running shoe designed for specialty athletes training to compete—those who would do anything to improve in the offseason so they may perform at their best in season. Fully tested and validated by UA Athletes, the UA HOVR™ Phantom 3 maintains the Phantom’s reputation as UA’s most versatile running shoe. It delivers the speed and propulsion that athletes demand from a performance running shoe while maintaining the comfort and stability needed from a training shoe. In developing the UA HOVR Phantom 3, the footwear design team analyzed the demands of the sport-driven athlete who is hitting the pavement through short runs and intervals as part of a comprehensive training regimen. The HOVR Phantom 3 seamlessly transitions from treadmill to gym, making it a must have for athletes who run for sport.

Curry Brand Takes Court Revitalization Efforts to Stephen’s Alma Mater

Curry Brand, powered by Under Armour, is taking on its ninth court refurbishment at the Ada Jenkins Center in Davidson, North Carolina, as part of the brand’s mission to impact 100,000 youth and renovate 20 safe places to play by 2025. The project kicked off at a special time for Stephen, as he returned to his alma mater to be inducted into the Davidson College Hall of Fame and receive his diploma. The court will be refurbished in partnership with Stephen and Ayesha’s Eat. Learn. Play. Foundation and The Summit Foundation, both of which share Curry Brand’s mission of ensuring all kids have access to safe places to play.

Under Armour Brings Together the Next Generation of Basketball Stars at Elite 24

On August 12, Under Armour hosted its Elite 24 event in Chicago, bringing together 48 of the nation’s best rising boy’s and girl’s high school basketball players. As a brand dedicated to supporting the next generation of athletes, Elite 24 provided a venue for the future’s brightest stars to showcase their skills on the national stage and rise to the ranks of the nation’s top high school performers on the court.

Stephen and Snoop Team Up for Youth Hoops

Today, more than 70 kids received the surprise of their lives when four-time NBA Champion Stephen Curry and entertainment icon Snoop Dogg unveiled a newly refurbished basketball court at the Boys & Girls Clubs of Long Beach facility in Martin Luther King, Jr. Park. While the court had spent years in need of repair, it shined during today’s unveiling as kids took to the hardwood for the first time in more than a month to engage in hands-on skills programming through the support of Curry Brand, powered by Under Armour, on its mission to impact 100,000 youth and renovate 20 safe places to play by 2025. Since the launch of Curry Brand in 2020, Stephen and Snoop have been ideating ways they could collaborate and combine their shared passion for providing access to youth sports. Over the past two years, they remained close as they brought their vision to life, utilizing their collective platforms to make a meaningful impact in the lives of others.

Curry Camp Returns to Bring Top Youth Talent Together In San Francisco

Following a two-year hiatus, Stephen Curry’s hands-on training camp returned for the top high school basketball players in the country. One of the many ways Stephen gives back to the game he loves, Curry Camp provides mentoring for elite youth basketball athletes, empowering them on their journey to compete. The four-time NBA champion personally invited 26 boys and girls from across the country to receive 1:1 coaching from the three-point king himself alongside a star-studded roster of coaches and trainers. Campers had the opportunity to show off their skills while practicing and playing with some of the sport’s best, including former Los Angeles Lakers player Kent Bazemore and recently retired Davidson College head basketball coach Bob McKillop, who also served as Stephen’s coach while at Davidson from 2006-2009.

Fast Just Got Faster With New Run Footwear Innovation From Under Armour

To give every stride more purpose, efficiency, momentum, and acceleration, UA set out to break the tape with the development of a new marathon shoe: the UA Flow Velociti Elite. This revolutionary shoe features award-winning UA Flow technology and is redefining fast for pro athletes chasing the finish line during race season.

Inspired by the Court, Built for the Course

Golf has historically been dominated by male players outfitted in traditional apparel. For the past five years, Stephen Curry has been working to change that by championing inclusivity in the sport and injecting personality-filled apparel to offer a more seamless transition from everyday streetwear onto the course. The new Curry Brand Fall/Winter 2022 collection includes five pieces that combine the same style elements and assets that propel Stephen on the court with popular, course-ready streetwear to achieve maximum performance. Players will notice the inspiration drawn from a basketball uniform through the collection’s use of monochromatic, head-to-toe uniformity and striking side details. The nods to streetwear show up via splashes of bold prints and trend-driven silhouettes. At the core of every piece of the collection is performance – from stretchy, quick-drying fabric to wind-resistant material and comfortable knits, the collection helps golfers perform at their best without sacrificing style.

Juan Soto Takes the T-Mobile Home Run Derby Crown

The MLB All Star break is underway, and Under Armour athlete Juan Soto is doing anything but slowing down with his impressive win at the 2022 T-Mobile Home Run Derby Monday night at Dodgers Stadium in Los Angeles.

Introducing Curry FloTro

When it comes to footwear, today's ballplayers want it all – style, speed and simplicity. Enter the Curry 4 FloTro, which combines style elements from the fan-favorite Curry 4 with Under Armour’s award-winning UA Flow technology. The first in a series of reimagined models set to debut this year, the Curry 4 FloTro pays homage to the shoe that propelled Stephen in some of his most historic performances. While wearing Curry 4, Stephen became the fastest player in NBA history to achieve 2,000 career three-pointers and helped the Golden State Warriors clinch the 2017 championship title during a highly anticipated rematch of the prior year’s playoffs.

Creating a Legacy Starts at Home

Aliyah Boston is one of the country's most talented and recognizable basketball players. She has come a long way from her makeshift driveway basketball court in St. Thomas, but that doesn’t mean she’s left the islands in her past. Earlier this month, Aliyah crossed yet another milestone off her list by hosting her first UA Next Basketball camp in her hometown in the Virgin Islands. Created to educate, empower and encourage athletes of all ages, backgrounds, skill and socioeconomic levels—especially youth athletes—to get out and get moving, Under Armour’s UA Next platform launched in 2021 and has since expanded to cover several team sports categories.

Bringing Purpose to Student-Athlete Partnerships

In 2021 the relationship between brands and student-athletes changed forever with the move to allow students to profit off of their name, image, and likeness (or NIL), in addition to making money from signing autographs, starting their own businesses, teaching camps or lessons, starring in advertising campaigns and posting sponsored social media content. Before this landmark decision, critics claimed for decades that compensating student-athletes would make it harder for them to focus on competition and schooling. Instead, athletes have found the new rules are not only lucrative but liberating. Now, on the first anniversary of this significant shift, Under Armour reflects on its successful roster of purpose-first, NIL partnerships and outlines its future goals for this new frontier of collegiate sports marketing.

Stephen Curry Breaks Ray Allen’s All-Time 3-Point Record

On Tuesday, December 14, 2021, Stephen Curry achieved a milestone that he’s been aiming for nearly his entire career. Sinking a three against the New York Knicks, Curry surpassed NBA legend Ray Allen’s total of 2,973 to become the all-time leader in total 3-pointers made during the regular season. It’s a moment worthy of celebration that’s also seemed inevitable for years. Widely regarded as the best shooter in the league, Curry already holds the single-season record with 402 3-pointers sunk during the 2015-16 season, and surpassed Allen’s 3-point totals for regular and post-season play in November. Just this season, he’s been averaging 5 made 3-pointers per game and managed to surpass Allen’s regular-season record in 500+ fewer games, claiming the record in just 786 games, compared to Allen’s 1300. For Curry, the shot that has transformed professional basketball in his time has become an effortless extension of his talent.

Cue the Confetti

Another milestone year is in the books for Warriors point guard Stephen Curry. The two-time NBA MVP led Golden State to a 103-90 victory over the Boston Celtics in Game 6 of the NBA Finals, earning his fourth NBA Championship title. Stephen finished the series with 34 points in last night’s game alone, including seven assists, seven rebounds and six 3-pointers, cementing himself as the NBA Finals MVP – a first for the all-time 3-point leader.

Curry Brand Launches Largest Branded Cross-Community NFT Project in History

To build one of the most vibrant basketball communities in the metaverse, Curry Brand has partnered with some of the leading and most influential brands to push the boundaries of the Web3 space by developing Basketball Headz, the first-ever minted avatars linked to real-time performance. Following last year’s unforgettable NFT debut of the Genesis Curry Flow in honor of Stephen Curry breaking the NBA three-point record, Curry Brand once again made headway in the metaverse with the recent launch of basketball-inspired NFTs – or NF3s – linked to Stephen’s on-court performance during this year’s NBA playoffs. Through June 18, fans can continue to claim one free NF3 per digital wallet, per game, each time Stephen sinks a three-pointer. Beginning Wednesday, June 22, fans who were unable to claim a free NF3 will have the opportunity to purchase one for $125 at lab.currybrand.com, while supplies last.

Under Armour Launches its First Running Shoe Made on a Women’s Last

Under Armour knows runners are looking for data driven technology that is peer-proven and road-tested to take them to the next level on their journey to compete. In 2022, Under Armour is continuing to push the run category forward through a laser focus on providing products that deliver superior performance and innovation to meet the needs of UA Run consumers, specifically those of our female athletes. Traditional women’s running shoes often derive from a men’s-designed shoe made smaller to fit the female foot. This means running shoes often lack the flexibility, fit, and arch support women need. UA Flow Synchronicity is the brand’s solution to this consumer need - built by HER, for HER and empowering HER Form, Her Speed and HER Rhythm on her journey to compete.

Next Level Speed and Comfort: HOVR Machina 3

Technology is always moving fast and runners’ demands are growing as the bar gets higher. Disrupting the market with innovation and meeting the athlete where they need us is what Under Armour does best. Together, our human performance and product development teams continue to bring athletes the best footwear from the UA Innovation Lab in Baltimore and UA Human Performance Center in Portland.

Under Armour Takes the Gold with UA Flow Technology

Under Armour is thrilled to announce that its signature UA Flow technology has brought home gold at the 2022 Edison Awards in the Performance Based Design category, a first-time honor for the brand. The groundbreaking lightweight and long-lasting shoe technology was developed and executed in partnership between Dow and Under Armour teams including Innovation, Product Design, Biomechanics, Athlete and Consumer Insights groups, and many others. UA Flow technology was first introduced in December 2020 as the signature design element of our Curry Flow 8 basketball shoe.

Go All Out on Global Running Day

From inspiration to perspiration the UA ALL OUT MILE provides the motivation, the coaching, and the training plan to run your fastest mile. Starting this May, unique stories from around the world will highlight thousands of runners achieving their personal best. With virtual participation in 14 countries, Under Armour has almost doubled regional participation from last year’s challenge to execute a global event in both virtual and live formats. Teams and individuals alike will take on the 30-day mission to train with resources to fit into their existing routines with the ultimate goal to go ALL OUT just in time for Global Running Day.

Under Armour Athletes Crank Up the Heat for the 2021-2022 NBA Playoffs

Across every sport, Under Armour athletes never fail to break boundaries and push limits, and our NBA athletes are no exception. Throughout the 2021-2022 season, each have put their grit, perseverance, and commitment to the sport on full display. With the NBA playoffs kicking off this month, Under Armour has yet another thing to celebrate alongside our athletes: all of our NBA stars – Stephen Curry, Joel Embiid, Nah’Shon “Bones” Hyland, Patty Mills, Seth Curry, Will Barton and Damion Lee – have made it to the first round. “I am always amazed by the sheer grit and determination of our UA athletes, and this NBA season is proof of that,” said Sean Eggert, SVP, Global Sports Marketing at Under Armour. “All of our NBA athletes have all shown up in their own way for their teams, their fans and themselves this season, and UA could not be prouder of each of them.”

Jordan Spieth Finishes the Fight with RBC Heritage Victory

Jordan Spieth has done it again! The Under Armour athlete took home his 13th PGA Tour victory with his RBC Heritage triumph yesterday at Harbour Town Golf Links in Hilton Head, South Carolina, pulling out a win following a sudden-death playoff with Patrick Cantlay. Spieth’s performance coincidentally resulted in his second consecutive Easter Sunday win. Building on the excitement of this win, Under Armour is incredibly proud to share that its 10-year partnership with Spieth has been extended by another four years, until December 2029. This investment in Spieth reflects Under Armour’s continued belief in him, having first signed Spieth as a sprightly 19-year-old with no official tour status in 2013.

Aliyah Boston is Turning Her Success Into Her Legacy

For 2022 NCAA National Champion Aliyah Boston, the love of the game was planted under the Caribbean sun, on an unlevel driveway with an old basketball hoop. Relentless determination, faith, hope, and family helped lead to her success as the National Player of the Year. Now, Boston is taking her success and love of the game, and transforming it into her legacy as she joins Under Armour in their commitment to increasing access to sport for youth athletes by growing the game of women’s basketball for athletes in the United States and across the globe.

Under Armour Celebrates the Start of the 2022 MLB Season

After an extended off-season of America’s favorite pastime, the gates to freshly cut grass, footlong hotdogs, and cheering crowds have opened to usher in the 2022 Major League Baseball season. And while every year starts with a clean slate, the past woes and wins are what powers our Under Armour athletes to set even higher expectations to deliver for the fans, their teammates, and themselves. As models of focused performers, each one of them thrives under pressure and continues to test their limits on their journey to compete.

Jordan Spieth Is Seeing Green

For more than a decade, Jordan Spieth has been working on two things – chasing greatness on golf’s biggest stages, and the opportunity to get 1% better each day. For his upcoming competitive season, Spieth is getting back to basics for what he hopes will be his best season yet. Helping pave the way is his coach. “I really went back to the drawing board with Cameron,” says Spieth, referring to his longtime coach, Cameron McCormick. “We kind of looked back at what's my DNA mechanically, where has it gotten off, and how do we start to structure things back? Almost go back to go forward.”

Making A National Championship A Local Win

Under Armour athletes are tough. Ready to take on a challenge. They’re champions on and off the court; determined to always strive for more and empower the next generation of greats. This March, the South Carolina women’s basketball team proved what UA athletes are made of with its second National Championship title win. The Gamecocks allowed an average of only 50.5 points against them, per game. The team leads the nation in blocks with 265. The next closest team, Georgia, trails behind with only 197. They also lead the nation in rebounds with 1,686 total; out-rebounding opponents by approximately 18 per game. Adding to their victory on the court, South Carolina and Under Armour are donating $50,000 to the City of Columbia Parks & Recreation Foundation - an organization dedicated to preserving, enriching, and sustaining cultural, environmental, and recreational facilities and programs across Columbia’s diverse communities. This donation will help the City of Columbia Parks & Recreation Foundation continue to increase access to sport through their facilities at parks and recreation centers.

Under Armour Unveils the UA HOVR Tour SL

Incorporating a full knit upper with the support and stability of a traditional golf shoe, Under Armour has continued its history of data driven design with the launch of the new UA HOVR™ Tour SL in collaboration with world leading expert in the biomechanics of the golf swing, Jean-Jacques Rivet. The full knit upper on the UA HOVR Tour SL utilizes Under Armour’s proprietary Intelliknit™ technology to overcome the performance limitations of knitted footwear previously seen in Golf. Where regular knit uppers tend to be too unstructured to support the force of a golf swing, Intelliknit uses a strategic combination of stretch yarns and lockdown yarns to support the golf swing, to lock you down where you need support and stretch where you need flexibility through the swing while offering the most connected fit in any shoe we’ve ever built. No longer confined to be worn on dry, crisp fairways, the Intelliknit upper is also treated with NeverWet® and a waterproof membrane, meaning golfers can wear the UA HOVR Tour SL in any conditions they find themselves in out on the course.

Curry Brand Releases New “Street Pack” Colorways as Part of Ongoing Collaboration with Sesame Street

Under Armour’s Curry Brand is gearing up for the launch of another set of sneakers inspired by the iconic characters of Sesame Street. After dropping the first two shoes in the collection, five more Sesame Street friends will be hitting the court with designs based on Cookie Monster, Oscar the Grouch, Lily the Tiger, Abby Cadabby, and Elmo. “My favorite Muppet on Sesame Street is definitely Elmo,” said Stephen Curry. “He’s always laughing and smiling and having a great time and bringing the best out of everybody. It’s the same joy that I try to bring to the court,” said the NBA All-Star. Curry, a father of three, has embraced the Sesame Street collaboration in part because of their shared commitment to uplifting underserved and underrepresented communities, and its ability to spread joy and positivity around the world.

A New Force in American Football

“I started playing football because my brother’s coach thought I’d be good at it," said Gordon. "I stayed in football because I want girls to know they can have a future in the sport. Under Armour and I are ready to make a difference. This is going to be a game-changer for women in football, and I feel inspired and ready for what’s next.”

Bring Your Running Shoe Game Up to Speed with The Flow Velociti Wind 2 — Literally

The Under Armour human performance and product development teams continue to create innovative solutions for runners to bring you the next generation of unparalleled performance running shoes. With the help of UA athletes and brand ambassadors, the UA Innovation Lab in Baltimore and UA Human Performance Center in Portland, Under Armour develops the best footwear that’s based on key insights and learnings from years of experience and research. UA has always performed best when we’re disruptive: The UA HOVR Machina launched with the innovative Pebax® Propulsion Plate, and the first iteration of UA Flow eliminated the need for a heavy rubber outsole — and we’re not stopping there.

Stephen Curry Takes on All-Star Game #8

Stephen Curry knows a thing or two about being an NBA All-Star. His appearance on the court in Cleveland, Ohio, on February 20th will mark his 8th consecutive NBA All-Star game since being selected as a starter for the first time in 2014. Stephen’s past appearances at the All-Star games have been a showcase for all of the things that make him great. His shooting skill, his dynamism, his ability to think on his feet — all while smiling and bringing infectious positive energy to the game. Stephen also embodies the elit moniker when he’s off the court just as much as he does when he’s on it. Through his philanthropic efforts, including his work with Curry Brand, Stephen has remained steadfastly committed to giving back to local communities, creating opportunities for young athletes, and generally changing the game for good.

Raising The Game with Historically Black Colleges and Universities, The Under Armour Way

At Under Armour, we have spent years building our focus on diversity and inclusion. As the Chief People and Administrative Officer, my primary goal has been to transform our culture including the way we think about our work, the way we engage in that work together and to build purpose into all that we do. That means turning our values into action, not just words. Last month, Under Armour announced a new, long-term commitment to create opportunities for millions of youth to engage in sports by 2030. Today, we’re taking another step, by expanding our partnership as the Official Outfitter of our hometown squad, Morgan State University in Baltimore, one of the nation’s premier historically Black colleges and universities (HBCUs). It’s not just a working agreement, but a template for how we want to elevate our work with HBCUs across the country in the years ahead to better engage with students to create a pipeline of top talent.

Curry Court 007: Australian Basketball Court Gets a Curry Brand Makeover

Under Armour is committed to breaking down barriers all over the world that keep young people from accessing sports and sports education. That’s why we set out to “Change the Game for Good,” an ongoing initiative from Curry Brand aimed at creating opportunity, access, and equality for youth sports in neighborhoods around the world. In service of this mission, Curry Brand has proudly forged a partnership with Charity Bounce — an Australian organization that uses sports, the arts, and education to uplift disadvantaged communities, with a particular focus on Aboriginal or Torres Strait Islanders and culturally diverse communities, including newly arrived refugees. Using the power of sport, Charity Bounce inspires change, builds resiliency, and creates positive job opportunities for young people at risk. As part of this partnership, Curry Brand has committed to rejuvenating youth facilities in Arncliffe New South Wales, Australia that are used for Charity Bounce programs — making it the first official Curry Brand basketball court outside of the United States. “We are thrilled to partner with a purpose-led performance brand,” said Charity Bounce CEO Ian Heininger. “The new court will provide inspiration for the young athletes across our programs to look beyond themselves and use the game for good. This initiative will not only encourage them to be their best, but our ambition is also that it will create a lasting impact on their sense of worth and increase their expectation of what is possible in life. Stephen Curry has one of the most inspiring stories of resilience, and we know this partnership will be a critical piece in empowering every young person that now steps on the court.”

Stand for Equality – Showing our support for HBCUs

The Under Armour family stands with all of the Historically Black Colleges and Universities (HBCU) students, faculty, and administrators who have been threatened with violence. One of our core values is ‘Stand for Equality’ and we condemn any attempts or threats of violence against any group. This type of targeted act reminds us that we must continue in our steadfast commitment to equality and our community. We send our thoughts, prayers, and well wishes to everyone impacted, including our partners at Morgan State University, Jackson State University, and Howard University as they navigate through this challenging time.

Nah’shon “Bones” Hyland Teams with Under Armour

Hyland grew up in a single-parent household with three siblings in Wilmington, Delaware. Bones’ mother Marshay — a constant force of optimism and betterment in his life — kept a close guard on him, always nudging him toward the relative safety of the gym and sports, and away from some of the darker roads available to a young man in Wilmington. His first sport was football, but he switched to basketball at the behest of his mom. “Making sure that he stayed busy was very important to me,” said Marshay Hyland. “He could've easily went the wrong way, so I had to constantly just [guide him] — it wasn't hard to constantly drive him, because he already had that self-motivation. It was just keeping him on a clear path, and making sure that he didn't do what everybody else was doing.” Through it all, Hyland stayed out of trouble by staying in the gym and on the court, dedicating every fiber of his being to becoming a better athlete, becoming a rising star by high school.

Charlotte Kirby: Tackling Football, Her Way

Competing on a football field has been Charlotte Kirby’s dream since shortly after she could first pick up a ball. Showing that she belongs on the field with any player her age has served as her motivation ever since. The Gloucester, Virginia, teenager has been interested in football since she was two, playing with her dad and showing signs even at this young age that lesser-contact sports like soccer weren’t for her. She joined her first flag football team when she was only five years old, and a few years later, sought out a full-contact youth team. Upon joining, Charlotte noticed that while she wanted to play as much as any of the other kids, her ambition received a different reaction from coaches. “I heard a lot about the stereotypical girl’s first season, that we’ll say we have fun, then we’ll quit,” Charlotte, now 13, said. “They said I’d end up a kicker, but I’m not a kicker. I like to hit.”

Layla Banaras: When Learning a Sport Brings New Ideas to The Pitch

Growing up in Birmingham, England, Layla Banaras, 15, found herself at a crossroads of cultures. Her British mother and Pakistani father encouraged her to embrace each of her cultural influences, including her Muslim faith. But balancing the traditions of her culture with her interest in soccer became a challenge at an early age. “I would go to my brothers’ games and keep getting closer and closer to the pitch, and eventually the coach asked me to join in,” said Layla. Her enthusiasm for soccer grew, and at age eight, Layla joined the youth team league for girls run by the Birmingham City Football Club. That step was a new one for girls her age, as most youth soccer programs in Britain had historically focused on developing boys. Her parents faced the challenges shared by many – like how to balance practice time and find transportation. “When we started, there weren’t that many grassroots girls’ teams in our area,” Layla said. “We had to drive half an hour to play.”

Karim Harris: When the Team Becomes Family

Not every kid who enjoys basketball gets the chance to grow up learning and enjoying the game. For one Baltimore teenager, honing his talents required him to move away from home, and in the process, build new bonds and a brighter future. Karim Harris, 17, didn’t discover basketball so much as it found him. He was a third-grader in York, Pennsylvania, one who was head and shoulders taller than his classmates, who liked to hang out in the gym after school shooting hoops. A coach saw his potential and convinced him to sign up for an after-school league, and within a season, Karim’s team had a championship title with him at center. “From there, I just fell in love with the game,” says Karim. “I knew I wasn’t that great, but I played a big role in that team to just work hard, rebound, do whatever my coaches needed me to do.”

Creating More Access to Sport for The Next Generation of Athletes

At Under Armour, we know sport is so much more than a game. It inspires collaboration and teamwork, increases confidence, reduces stress and improves mental health. But around the world today, millions of young people are facing barriers that are negatively impacting their journey to compete – from a lack of funding, time or transportation, to social and mental hurdles that make children feel they don’t belong on a team. In the United States, participation in sports has rebounded since the start of the pandemic, but many organized outlets have not yet come back. One study found that as a result, 3 in 10 kids who played organized sports before the pandemic have lost interest in doing so. Outside the United States, many lack access to public resources that could get them competing. And in every region and demographic group, children from lower-income families spend less time playing sports. Under Armour believes everyone deserves the right to engage in sport. That’s why we are making a new, long-term commitment of our resources, focus and energy to help break down barriers that limit access to sport across the globe.

Push Past Quitters’ Day And Strive for More In 2022

The New Year is here and for many that means a time of reflection, sense of renewal, and opportunity to re-set personal goals for the next 12 months. According to a YouGov Poll, approximately 25% of Americans who made 2022 New Year's resolutions say they set a goal to live a healthier life, focusing on personal improvement, losing weight, and exercising. Under Armour knows that even the most well-planned New Year’s resolutions can be hard to keep by the middle of the month, when “Quitters’ Day” thinking starts to creep in. Quitters Day is the second Friday in January when people are most likely to quit their resolutions and revert to old habits and routines. To help those who want to go the distance with their goals and strive for more in 2022, we tapped a few of our trainers to get their thoughts on how to maintain motivation and the Focused Performer mindset in January and beyond. UA's very own Victoria Brown, Emma Lovewell, and Marquan Jones shared with us their recommendations for overcoming the urge to quit, keeping a focused mindset, habits, rest and recovery. Looking for more ways to get over the mid-January hump, Under Armour has the performance gear and digital support to keep you moving all year long. From hitting the gym in style with the latest from Project Rock to logging miles with UA’s Real-Time Form Coaching in MapMyRun (personal run coach, anyone?) Under Armour is committed to empowering athletes in 2022. Check out tips from our trainers below and head to UA.com for our freshest gear for the New Year.

Under Armour prepares elite youth athletes for what’s next

Today’s young athletes have more opportunities for growth than ever before. With the ability to benefit from athletic success both in and out of the game, elite up-and-comers hope to make the most of their prime playing years. Without the guidance to navigate this evolving landscape, however, it can be difficult to effectively prepare for a future playing sports. Given this gap in direction, Under Armour launched The Workout, an immersive athlete development experience aimed at helping some of the country’s top young competitors get ready for the next level of play. The program is the first to launch under UA Next, Under Armour’s revamped youth sports strategy that will continue to roll out in the coming months with resources to support any young athlete with talent, drive, and motivation be the best they can be.

Brandon Beack embraces a second chance at his athletic dream

Since childhood, Brandon Beack had dreams of becoming an elite gymnast. For years, he trained three to five hours a day, six days a week, and even competed at the national level in his home country of South Africa. But in 2012, at age 16, one of Beack’s routine training sessions went awry after he erred in a dismount from the parallel bars and sustained an injury that resulted in paralysis from the shoulders down. Without use of his arms or legs, Beack had to rely on others for help with tasks that were once easy, everyday functions. And, for an individual as active and independent as Beack, these physical limitations took a toll on his mental wellbeing. “Most of the battle in my rehabilitation journey was pushing through my mental blocks, self-doubt and disbelief,” he said. “But my recovery taught me that you have to keep pushing and fighting through the pain, because ultimately, it will benefit you.”

After early success, Ntando Mahlangu has now discovered his reason for running

At 14, Ntando Mahlangu ran record-breaking times as one of the youngest participants in a major international track and field competition. Given his success, many would be surprised to learn that the teenage sprinter was not even able to walk before age 10. But fortified by the optimism and resilience he developed during his youth in South Africa, Mahlangu overcame the odds and, in the process, discovered the key to his athletic success. “Mental strength has played a massive role in what’s made me successful as a Paralympian, and it’s important to the type of Paralympic athlete I want to become and who I want to be one day,” he said.

To Baltimore with Love

This is a love letter. To a city that redefines resiliency. To the beauty and strength of the Black community that has so much to offer. To the connection and possibilities that sports bring.

My Way Through

If you were to talk to my family and close friends, they would tell you I cannot stand to lose—at anything. It does not matter what it is: a simple game, running to a tree, thumb-wrestling. It doesn't matter what the challenge is; I need to win. At the same time, I've had losses, and setbacks. And the real pains and ego bruises taught me how to lose, lose gracefully, with class. Losing also comes with opportunities for lessons about unforced errors and bad breaks (and bad brakes and gear shifts). It provides you with the critical information you need to understand that you need to improve yourself in every aspect.

TRAINING FOR THE NEXT GENERATION

This year's NFL draft is unlike any other in the history of the league. In order to help curb the spread of COVID-19, prospects will be selected virtually by each of the 32 teams. But that’s only what the public will witness. Behind the scenes, prospects have had to train, compete and recover in ways they never have before. Isolated, away from their teammates and training partners, relying on only themselves to push through each repetition and each sprint. But that’s what separates Under Armour from the rest. This is how we train and compete; we do what it takes. Justin Jefferson, Jonathan Taylor and Chase Young share how they’re training and preparing for the moment their names are announced on draft day.

AN ALIGNMENT OF VALUES

At Under Armour, our values define and unite us. Never just words on a page or splashed across a screen, they are rallying cries, reminding us why we’re here and connecting us—our teammates, our customers and our athletes. Under Armour welcomes TJ Perenara to the family. Having already built and impressive career in New Zealand rugby as a formidable and competitive halfback, he heads into the 2020 Rugby season as co-captain and the most capped player for the Wellington Team, in which he leads the franchise in total games played. His focus, to chase down his second Champions medal with the team from New Zealand’s capital city.

Savage vs. Pressure

Competition is fuel. Competition is momentum. Competition is what makes better possible. This weekend, the 100 best high school football players in the country will converge on Orlando, Florida for the 13th annual Under Armour All-America Game. The nation’s best of the best will suit up in Under Armour specialty uniforms, designed specifically for high-caliber performance coupled with unmatched on-field swagger. From D-line to receiver, these players will sport the latest innovations from Under Armour football. The striking uniforms feature a neon camouflage design within the numbers and along the pant-side that represent the warrior spirit that landed each player a spot on the coveted squad.

FORGED BY HISTORY, BOUND BY BROTHERHOOD

The 150th season of college football has excited fans across the country all season long and the action continues on Saturday, Dec. 14 with one of the greatest rivalries in all of sports, the Army-Navy game presented by USAA. Kickoff is set for 3:00 PM at Lincoln Financial Field in Philadelphia. In their 120th meeting, which stretches back to 1890, the Army-Navy game is a college football tradition like no other, so it is only right that Under Armour rise to the occasion and outfit such a historical powerhouse like Navy in uniforms that pay homage to the program’s storied past.

Channeling Greatness

The 150th season of college football has mesmerized fans across the nation all season long, and no school embodies the pageantry and prestige of college football quite like the University of Notre Dame. The Fighting Irish will don specialty heritage uniforms that are a nod to the school’s rich football traditions as they take the field against Boston College on Saturday. Sporting the latest ArmourGrid 2.0 technology from Under Armour in throwback fashion, Notre Dame seeks to channel the greatness of the legendary 1988 National Championship sqaud – one of the most prolific college football teams in history – into another W in 2019.

Revival of the Fittest

With college football’s 150th season continuing to captivate fans nationwide, this week’s rollout of Under Armour’s heritage uniforms honors legendary players and historic teams, and even sees a uniform return for the first time since the 1960s. The Utah Utes, Temple Owls and California Golden Bears will each sport unique throwback uniforms that pay tribute to their respective team’s history, while harnessing Under Armour’s latest performance technology. Given the significance of college football’s 150th season, it's only right that each player takes the field suited in the same armor as the legends who came before them.

It's Iconic. It's Maryland.

All season long, the 150th college football season has been a celebration of not just football, but all the pomp and circumstance that makes college football unique – none more so than the annual homecoming game. This weekend, the University of Maryland Terrapins will welcome fans and alumni home as they square up against the Michigan Wolverines. throwback uniforms. With the party well underway in College Park, there is no better way to display the university’s storied football past than with historic throwback uniforms that pay homage to Terrapin legends of the early 1980s.

150 YEARS ROLLS ON

As a thrilling season continues to captivate the country, Under Armour continues to celebrate 150 years of college football with the season long rollout of specialty Heritage uniforms, celebrating iconic moments for all of Under Armour’s partner schools. This week, Boston College and Texas Tech don throwbacks from the 80’s and 70’s, respectively, celebrating some of the most important milestones in each school’s rich histories of athletic achievements.

The Watch for Runners

The Samsung Galaxy Watch Active2 Under Armour Edition watch is designed for people that love to run and want to improve their running fitness and form, with unique features that provide a connected running experience. Cadence-based, real-time form coaching and Premium access to the world’s largest fitness community – MapMyRun – create an ecosystem experience that brings runners accurate data, more intuitive coaching and better overall exercise experiences.

from 1891 to I-94

Either Northwestern University or University of Wisconsin has represented the West Division in the Big Ten Championship Game each of the past three seasons, and while the two schools have become accustomed to battling it out - going up and down Interstate 94 - in recent years for the trip to Indianapolis, their rivalry dates back to the inception of college football. Ahead of their 2019 matchup, Under Armour worked with the Wildcats and Badgers to create uniforms that honor the history between the teams. As part of the brand’s celebration of college football’s 150th anniversary, when they play each other Northwestern and Wisconsin will wear uniforms inspired by their respective teams in the 1890s. Under Armour identified each of the Wildcats-Badgers games that ended in a tie, and used the 0-0 result in 1891 as the creative catalyst behind this year’s threads.

Rooted In Orange

Colorado State University tradition, in recent years, has been rooted in green, gold and white. On September 21, those roots will go even deeper, back to the school’s early years as a higher education institution best known for its agriculture program. As part of a season-long celebration of college football’s 150th anniversary, Under Armour and Colorado State will pay homage to Aggies of the past in orange throwback uniforms against the Toledo University Rockets. The heritage looks prominently feature alfalfa green and Aggie orange, the primary color palette for the original Colorado State football team. This look was the team's regular uniform from 1893 – when the school first sowed the seeds of the football program – until 1945. Today it serves as a nod to the school’s agricultural beginnings.

Pride of the Queen City

When the University of Cincinnati football team takes the field this Saturday, there’s going to be a Bearcat that has never been seen on the sidelines of Nippert Stadium before. Breaking out heritage uniforms for the school’s game against Miami (OH), the Bearcats will wear gear inspired by teams of the 1950s and 1960s as part of Under Armour’s celebration of 150 years of college football. The uniforms' minimalistic branding pays homage to no-frills football jerseys of the past, with a number font and stripes around the shoulders that were synonymous with the program more than 50 years ago.

Play Like a Champion

They showed up and they balled out. The first season of the Under Armour Association's (UAA) grassroots platforms – Girls UAA (GUAA), Girls UA Rise and Girls UA Future – for girls age groups from 17U to 10U has concluded, after a battle for championship glory at the finals. Keep reading to learn what went down during the inaugural Girls UAA Finals events. Girls UAA Girls UAA provides elite girls travel teams with the same league-style circuit as the boys UAA teams. After launching in April 2019 with 36 teams at the 17U and 16U levels and 32 teams at the 15U level, the teams participated in 10 regular season games, five final games and three total league sessions with the Girls UAA Finals taking place in Atlanta, July 23-25, 2019 at the Georgia International Convention Center. The energy in the venue was contagious, the crowds were electric, and the players were competitive, skilled and ruthless in their journeys to championship victory. The event was home to more than 100 Girls UAA teams, spanning across 15U, 16U and 17U. 29 states and two Canadian provinces were represented, and 590 college coaches were onsite over the course of the event to scope out the talent. On court were the consensus number one players from each of the 2020-2024 graduation classes, solidifying Girls UAA as one of the most talented grassroots basketball leagues in the nation. Each age division crowned a first-time champion for the newly formed league. At the 17U championship (see the championship bracket here) FBC United took on Example Sports. FBC United, coming off a strong showing throughout the season, had asserted dominant play in a number of games, displaying the depth of their team’s collective talent, skill and knowledge of the game. The team stormed through the 17U division with a 10-0 record, with shooting guard Treasure Hunt leading the team in scoring. With a final score of 66-36, FBC United ended their first Girls UAA season undefeated. Center Kamilla Cardosa earned Finals MVP honors for her stellar Offensive and defensive performances throughout the championship run.

WE ARE SYDNEY

The Sydney Opera House is one of the most distinct buildings in the world, a structure that has come to represent the innovation and ambition present throughout the city and all of Australia. The architecture of the venue has also provided the inspiration for the Sydney FC 2019-2020 kits, designed in collaboration with its new apparel partner, Under Armour. The club’s current badge is located on the upper left front of the kits, depicting the Opera House in various shades of blue. On the rear neck of all three jerseys is a call for fans everywhere – We Are Sydney – in addition to a Sydney Harbour Bridge graphic to illustrate the unifying ability of the club. The shoulders of the home kits feature a pattern resembling the ceramic tiles on the roof of the Opera House. This same gradient pattern covers the front and back of the team’s away kit.

A Legacy Born on Rails

In 1936 in Moscow, Voluntary Sports Societies (VSS) were established to promote sport and physical activity throughout Russia. Each VSS was governed by trade unions associated with different industries including defense, waterways, and education. The Lokomotiv VSS was formed to provide activities and opportunities aimed at the community that worked on and supported the railway system. The Lokomotiv VSS took control of the local football club Kazanka, 14 years old as a competitive team at the time, and thus was born what is now known as FC Lokomotiv Moscow – the football club created for the rail workers, by the rail workers. To pay homage to the club’s rich history in the rail industry, Under Armour designers paired best-in-class material innovation with subtle nods to the Russians who worked tirelessly to connect a sprawling nation via expanding railways through the 20th-century as the Soviet Union rose to power on the backs of a modern, well-built, rail system. The club's traditional badge on the upper left front of the kit proudly shows a steaming locomotive, always barreling forward. That motif inspires the rest of the green and red home kit, and green and white away kit. Adorning the sleeves and shoulders of the home jersey and the away jersey is a hammer and wrench insignia, the mark of the rail industry and a nod to the club’s deep roots in Moscow.

EYES SET ON GREEN

Jordan Spieth is built for this tournament. Having captured his first green jacket in 2015, he is always one of the favorites at the Thursday start of the Masters and consistently finds himself in contention through the weekend. With the eyes of the golf world focused on the famous town on the eastern border of Georgia, where legends are made every year, Jordan will be wearing one of Under Armour’s most innovative technologies – Under Armour Vanish. The material, powered by the latest microthread technology that removes moisture almost instantly, allows Jordan to remain focused and visualize his next shot. Vanish is also soft and flexible, allowing seamless motion for any type of swing, in any condition – from the 30-foot birdie putt on 16 during his furious 2018 comeback, to the perfect flop shot on 18 to save par on the way to his legendary 2015 win.

The Future is Female

Dynasties are folklore in sports. The names are few, but instantly recognizable. The Golden State Warriors, led by Stephen Curry; the New England Patriots, led by Tom Brady. In 2019, there are some new names at the table – young, fearless and hungry, the St. John’s College (SJC) High School Girls Basketball team has gone 99-5 over the past three years to secure three Washington Catholic Athletic Conference (WCAC) Championships and four District of Columbia State Athletic Association Championships in a row.

WOMEN ON THE MOVE

This March, Under Armour celebrates International Women’s Day with a brand new colorway of the UA HOVR Infinite. The shoe was constructed for women, with extensive weartesting and feedback from female runners. The International Women’s Day colorway was inspired by a botanical color palette in a watercolor- like design on the upper, which cascades onto the full-length HOVR foam for a subtly feminine design. The women’s HOVR Infinite was developed specifically to fit the anatomical needs of the female foot. Leading biomechanists on Under Armour’s Innovation team conducted and published women’s foot morphology studies to identify both anatomical and perception differences between men’s and women’s feet. Their research found that there are general anatomical differences to be aware of when designing footwear – especially around ankle heights and overall foot volume – but equally as important are the perception differences, as women are more sensitive to different characteristics of fit particularly in the heel, arch and forefoot.

Giving Back in the 404

Under Armour Basketball kicked off 2019 with its athletes at NBA All-Star Weekend focused on what matters most – the people. UA celebrated basketball as well as the values championed by the communities and shared by the brand and its star athletes. A number of local community giveback initiatives left an impact lasting far longer than the festivities of the All-Star weekend. Under Armour is continuing to support its athletes in giving back and celebrating the incredible bond between basketball and community, one that has given athletes across the globe a platform to achieve great things. Under Armour – through its UA Freedom initiative – and UA athlete and Atlanta Hawks shooting guard Kent Bazemore, along with Nancy Lieberman Charities, were in Atlanta to provide a new outdoor basketball court at the Thomasville Recreation Center. Giving back to the city that has supported him since it became his home in 2014, Bazemore is proudly teaming up to provide a safe space for kids to play, learn and be the best version of themselves, supported by programming focused on positive mentoring from law enforcement.

FULL-ROUND COMFORT IN THE UA HOVR DRIVE

Whether you walk the course on weekends or play professionally on the PGA Tour, golfers of all levels know the importance of comfort; they spend more consistent time in their shoes than athletes in any other sport. However, plush underfoot cushioning can impede generation of the power needed at impact. With this insight, Under Armour Golf set out to create a golf shoe that provides full-round comfort without sacrificing the responsive energy return naturally generated by the golf swing. The solution? The Under Armour HOVR Drive.

BADDEST UNIFORM FOR THE BIGGEST STAGE

The Notre Dame Fighting Irish will take the field at the Cotton Bowl in Arlington, Texas on December 29, reaching a milestone for the program and putting Under Armour innovation on its grandest stage ever. Notre Dame’s first College Football Playoff appearance also marks the first time that Under Armour will be represented in college football’s premier showcase, debuting their latest uniform design construction: ArmourGrid. Three years ago, Under Armour’s design team decided to punt everything the sports world had come to expect from football uniform design and start from scratch. As the game had evolved, uniform design needed to move with it. For a long time, uniforms had been baggy and flowing, loose for the sake of air flow. Then, with the revolution of HeatGear®and ColdGear®, the entire industry moved toward stretch, incorporating body-hugging materials that molded to equipment. This remained the standard until the innovators at Under Armour decided to rethink the whole process. After countless conversations with coaches, equipment managers and players, they honed in on the modern athlete’s most essential needs: Make it lightweight. Make it breathable. Make it indestructible. Make it unstoppable.

RUSH 4 GOLD, ONWARD NOTRE DAME

Finishing 12-0 in the regular season, the Fighting Irish have punched their golden ticket to the College Football Playoff as they prepare to face Clemson in the Cotton Bowl. A spotless resume with wins over teams from six different conferences - including ranked opponents Michigan, Syracuse and Northwestern - while criss-crossing the country has delivered Notre Dame a well-deserved No. 3 seed. Every opponent gave it their best shot but, with determination and teamwork, the Fighting Irish triumphed time and again, reminiscent of great Notre Dame teams of the past.

Holiday Gifts to Score with the Golfer in your life

Golf is a game about patience, well-executed strategy, and a will to be better than you were the round before. For the athlete who likes to play a full 18 holes (or more), it’s important to be prepared, no matter what elements or obstacles are thrown their way. These Under Armour picks will elevate their golf game to the next level, ensuring total comfort from first birdie to last putt.

THE CURRY 5 MAKES ITS DEBUT

Is a 40 foot pull up jumper impossible? What about a unanimous MVP award? Multiple championships…in this era? A three-star, 160 lb. college recruit becoming an All-Star Game captain? Thirty years ago, the answer might have been impossible – but then 30 years ago today Stephen Curry arrived, and since stepping foot onto the hardwood he’s wowed fans worldwide by achieving the seemingly impossible; blazing his own path and playing the game unlike anyone before him.

Under Armour's massive headquarters is a sports fan's dreamland — take a look inside

Working at Under Armour's Baltimore headquarters is a sports fan's dream.

When its 2,000-some employees — or as Under Armour calls them, "teammates" — aren't working, they can shoot hoops at the company's swanky basketball court or work out in its high-tech gym.

As it strives to become the world's  top athletic brand , Under Armour is also expanding fast. Since the company's launch 20 years ago, it has opened offices on five continents and now has about 12,000 "teammates" globally. But its Baltimore home base is where it all started.

We recently got a tour of the massive campus. Check it out.

Under Armour's global headquarters sits on the harbor in Baltimore, overlooking the Patapsco River. The brick buildings used to house Procter & Gamble factories, and date back to 1929.

In homage to P&G, the names of UA's buildings are all inspired by the company's soaps. The office pictured below is called "Cheer."

When you walk inside Cheer, you're greeted by a giant metal statue of Eric Ogbogu, the famous football player.

The walls are covered in images of emotional wins throughout sports history ...

There are also posters of elite athletes the company sponsors, like basketball star Steph Curry, golfer Jordan Spieth, and skier Lindsey Vonn.

One of the largest areas in the building is the "Humble and Hungry café," where employees can buy sandwiches, pizza, salads, and smoothies. The main wall features living leaves and vines.

UA's "teammates" use a lot of sports lingo in the workplace. Instead of meetings, there are "huddles” and mid-year reviews are “halftime huddles.” Interns are "rookies" and get their orientation during "spring training."

When employees need a break, they can shoot hoops in UA's basketball court. The company also holds regular tournaments for employees.

On top of the marketing team's filing cabinets are miniature models of mannequins that appear in UA stores around the world.

Across the street from Cheer, UA has a stunning, 36,000-square-foot gym with every piece of equipment fitness buffs could ever need. Members of the public can buy a $50 monthly membership, but UA employees get a discount.

The gym is rarely empty — people can almost always be seen lifting weights, running on the treadmills, or doing pull-ups from the bars connected to the ceiling.

In the basement, there's a training room for boxers. Murals of iconic athletes, like the late Olympic boxer Muhammad Ali and former Ravens linebacker Ray Lewis, line the walls.

The gloves, bags and other equipment are high-quality too.

The gym is connected to an outdoor turf on the harbor, painted with the Maryland flag. During the day, people can work out individually or attend yoga or circuit training classes.

The view of the river isn't too shabby.

On the west end of UA's campus, there’s a chic office space called “Cascade.” This is where the marketing and communications teams work.

Developer Kimberley Nixon, pictured below, works in these offices. One of her most recent projects was connecting UA's new SpeedForm shoe with its affiliated app so that a Bluetooth sensor could track a user's activity in real time.

UA's newest lab, an innovation hub called the “Lighthouse," which opened on June 28, is a 10-minute drive from the main campus.

In the 140,000-square-foot warehouse, UA "teammates" will design, test, and innovate the way the company makes new shoes, gear, and apparel.

For example, the company recently built a body scanner with dozens of cameras that can help its designers make custom clothing for athletes.

Another machine can 3D-print a pair of shoes from its new line, called the Architech, in just a few hours.

But UA's expansion within Baltimore isn't complete yet. The company will soon claim another 3.9 million square feet at Port Covington, on the southernmost tip of the city. Expected to house over 10,000 employees, the multibillion-dollar plan calls for three skyscrapers and a stadium. It'll eventually become UA's new headquarters, and will come with even more home-field advantages.

• Main content

Under Armour reveals modern, stadium-like…

Share this:.

• Click to share on Facebook (Opens in new window)
• Click to share on Twitter (Opens in new window)

Baltimore Sun eNewspaper

• Latest Headlines
• News Obituaries
• Death Notices
• Things To Do

Breaking News

Dali back in baltimore port, freed 55 days after striking and collapsing the key bridge, under armour reveals modern, stadium-like design for global headquarters in port covington.

The Baltimore-based brand touted the building as cutting-edge both in its energy efficiency and facilities for creating and testing performance-based sports apparel and footwear.

“We want this building to pop,” said Vaki Mawema, principal and co-managing director of Gensler Baltimore, Under Armour’s architect. “We want it to be a really impressive thing to look at but also an amazing thing that you want to go and discover … We want it to be iconic and memorable.”

Besides becoming a workplace for 1,500 corporate employees, the planned Cromwell Street campus is expected to draw customers to shop, elite athletes to try out products, and schools and community members to use a track-and-field facility and multi-sport playing field.

State-of-the art athletic facilities, which include a basketball court, will be used to test products in development and measure athletes’ performance.

Under Armour also said it’s aiming to create one of the region’s most environmentally sustainable buildings by using carbon-reducing designs, materials and technology.

The headquarters, to be developed on 50 acres on company-owned property, has long been planned as a key anchor of Port Covington, the massive waterfront community sprouting south of Interstate 95.

Under Armour downsized earlier plans about a year ago, saying a re-imagined hybrid workplace means it will need less space than it leases and owns at its current Tide Point headquarters in nearby Locust Point. And it will need far less space than originally projected in 2016, just before years of rapid brand growth skidded to a halt and it put plans for the new headquarters on hold .

The larger Port Covington project is being developed separately by Sagamore Ventures, owned by Under Armour founder Kevin Plank, and Goldman Sachs, which started construction in 2019 on five mixed-use buildings, including the centerpiece Rye Street Market.

The vision for the 235-acres along Cromwell Street includes up to 14 million square feet of shops, restaurants, office space and housing, plus 40 acres of parks, across 45 new city blocks. On Tuesday, Sagamore announced that two national developers of high-profile urban projects have joined the team to lead the next phase of development.

Under Armour and project architects presented plans for the headquarters Thursday to the city’s Urban Design and Architectural Advisory Panel, one step in a timeline aiming to start construction by the end of the year.

Panel members praised the design and campus layout for its reflection of Under Armour’s own innovation and mission, calling the building “spectacular” and likely to become a focal point for the city. But they said even more can be done to take the project to the next level in welcoming employees and visitors.

Panel member Pavlina Ilieva said the team set “an extraordinary tone” for the campus.

“It matters not that it’s no longer two large towers,” Ilieva said. “It matters that it reflects where Under Armour is today, that it’s looking forward into the future and that it’s here in Baltimore. What the iconic building has to offer here is it really has an opportunity to be a great destination.”

Under Armour’s 1,500 corporate employees, who now work in Locust Point and in one building at the Port Covington site, would complete a move to the new building by 2025 and likely continue a workplace model that mixes on-site and remote work, said Neil Jurgens, Under Armour’s senior vice president of global real estate.

The proposed headquarters will offer “an innovative, collaborative and flexible work environment that supports our hybrid work philosophy,” Under Armour President and CEO Patrik Frisk said in an announcement of the proposed design.

The five-story, 280,000-square-foot building would include the Under Armour store and a performance center with gym, weight rooms, and a recovery and wellness center on the first floor and employee offices on upper floors. The building is expected to reach a goal of net-zero operation through carbon-reducing designs and materials.

The waterfront property will feature spaces for workplace collaboration and pedestrian pathways.

“This is a reflection of who we are” as a company, Jurgens said.

It will be built with sustainably forested “mass timber,” a form of superstructure construction using natural wood engineered for greater strength with decreased “embodied” carbon — the carbon dioxide — emitted in producing the material.

The design also will rely on geothermal technology for heating, cooling and water reduction. The building will be outfitted with an architectural wrapper of “ETFE,” a high-performance fabric layered on the facade that helps reduce solar heat gain and sun glare to the building, which transitions to photovoltaic panels, giving it a “unique character like nothing else in the city,” Mawema said.

The building’s north-side entrance, facing Cromwell Street and Port Covington, will feature the Under Armour name and a customizable lighting display. The design aims to convey the brand’s strength and efficiency, Mawema said.

“It’s shape is going to be like nothing else in Baltimore,” the architect said. “We approached the design so that the project gets people moving within it and around it. Movement is a huge part of how we will understand and experience the Under Armour brand, not just within the building but across the whole campus.”

Under Armour currently has offices in a building on site known as Building 37. The building was recently renovated and will reopen shortly, housing product innovation and technical design teams. The company began site development and work on the track and field facility in February.

More in News

News | Dali back in Baltimore port, freed 55 days after striking and collapsing the Key Bridge

Local News | Eight clergy abuse survivors to testify in Archdiocese of Baltimore bankruptcy case

Politics | Early mail-in ballot counting helped call some Maryland primary races sooner

Sports | Over 63,000 attend Preakness weekend, on par with recent years, as state looks ahead to larger event

• Insider Reviews
• Tech Buying Guides
• Personal Finance
• Insider Explainers
• Sustainability
• United States
• International
• Deutschland & Österreich
• South Africa

• Home ›
• entertainment ›
• Fashion »

Under Armour's massive headquarters is a sports fan's dreamland - take a look inside

Under armour's global headquarters sits on the harbor in baltimore, overlooking the patapsco river. the brick buildings used to house procter & gamble factories, and date back to 1929..

In homage to P&G, the names of UA's buildings are all inspired by the company's soaps. The office pictured below is called "Cheer."

When you walk inside Cheer, you're greeted by a giant metal statue of Eric Ogbogu, the famous football player.

The walls are covered in images of emotional wins throughout sports history ...

There are also posters of elite athletes the company sponsors, like basketball star Steph Curry, golfer Jordan Spieth, and skier Lindsey Vonn.

One of the largest areas in the building is the "Humble and Hungry café," where employees can buy sandwiches, pizza, salads, and smoothies. The main wall features living leaves and vines.

UA's "teammates" use a lot of sports lingo in the workplace. Instead of meetings, there are "huddles” and mid-year reviews are “halftime huddles.” Interns are "rookies" and get their orientation during "spring training."

When employees need a break, they can shoot hoops in UA's basketball court. The company also holds regular tournaments for employees.

On top of the marketing team's filing cabinets are miniature models of mannequins that appear in UA stores around the world.

Across the street from Cheer, UA has a stunning, 36,000-square-foot gym with every piece of equipment fitness buffs could ever need. Members of the public can buy a $50 monthly membership, but UA employees get a discount.

The gym is rarely empty — people can almost always be seen lifting weights, running on the treadmills, or doing pull-ups from the bars connected to the ceiling.

In the basement, there's a training room for boxers. Murals of iconic athletes, like the late Olympic boxer Muhammad Ali and former Ravens linebacker Ray Lewis, line the walls.

The gloves, bags and other equipment are high-quality too.

The gym is connected to an outdoor turf on the harbor, painted with the Maryland flag. During the day, people can work out individually or attend yoga or circuit training classes.

The view of the river isn't too shabby.

On the west end of UA's campus, there’s a chic office space called “Cascade.” This is where the marketing and communications teams work.

Developer Kimberley Nixon, pictured below, works in these offices. One of her most recent projects was connecting UA's new SpeedForm shoe with its affiliated app so that a Bluetooth sensor could track a user's activity in real time.

UA's newest lab, an innovation hub called the “Lighthouse," which opened on June 28, is a 10-minute drive from the main campus.

In the 140,000-square-foot warehouse, UA "teammates" will design, test, and innovate the way the company makes new shoes, gear, and apparel.

For example, the company recently built a body scanner with dozens of cameras that can help its designers make custom clothing for athletes.

Another machine can 3D-print a pair of shoes from its new line, called the Architech, in just a few hours.

But UA's expansion within Baltimore isn't complete yet. The company will soon claim another 3.9 million square feet at Port Covington, on the southernmost tip of the city. Expected to house over 10,000 employees, the multibillion-dollar plan calls for three skyscrapers and a stadium. It'll eventually become UA's new headquarters, and will come with even more home-field advantages.

• Nothing Phone (2a) blue edition launched
• JNK India IPO allotment date
• JioCinema New Plans
• Realme Narzo 70 Launched
• Apple Let Loose event
• Elon Musk Apology
• RIL cash flows
• Charlie Munger
• Feedbank IPO allotment
• Tata IPO allotment
• Most generous retirement plans
• Broadcom lays off
• Cibil Score vs Cibil Report
• Birla and Bajaj in top Richest
• Nestle Sept 2023 report
• India Equity Market
• Best printers for Home
• Best Mixer Grinder
• Best wired Earphones
• Best 43 Inch TV in India
• Best Wi Fi Routers
• Best Vacuum Cleaner
• Best Home Theatre in India
• Smart Watch under 5000
• Best Laptops for Education
• Best Laptop for Students

• Advertising
• Write for Us
• Privacy Policy
• Policy News
• Personal Finance News
• Mobile News
• Business News
• Ecommerce News
• Startups News
• Stock Market News
• Finance News
• Entertainment News
• Economy News
• Careers News
• International News
• Politics News
• Education News
• Advertising News
• Health News
• Science News
• Retail News
• Sports News
• Personalities News
• Corporates News
• Environment News
• Richest people in India 2024
• Google I/O 2024 highlights
• Top 10 Richest people
• Top 10 Largest Economies
• Deleted Whatsapp Messages
• How to restore deleted messages
• 10 types of Drinks
• Instagram Sad Face Filter
• Recover Whatsapp Messages
• Check Balance in SBI
• How to check Vodafone Balance
• Transfer Whatsapp Message
• Dual Whatsapp on Single phone
• Phone is hacked or Not
• How to Port Airtel to Jio
• How to find website owner

Copyright © 2024 . Times Internet Limited. All rights reserved.For reprint rights. Times Syndication Service.

Under Armour Brand House - Harbor East

Features the very best Under Armour innovations and Baltimore-exclusive products, all engineered to make athletes better.

Retail/Shopping

• Shoes & Leather Goods
• Specialty Shops
• Shopping District

Related Listings

Visit Baltimore Merch

Show off your Baltimore pride in style with t-shirts, hats and hoodies featuring the Visit Baltimore logo. Plus get your hands on our one-of-a-kind posters.

Privacy Overview

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

1006 Morton Street Baltimore, MD 21201 410.576.9131 |  RW1haWw=

• Selected Works
• All Projects

Under Armour Visitor Center

Commercial, cultural, planning.

UnderArmour, a global leader in athletic performance apparel and accessories, is headquartered in the historic industrial Locust Point neighborhood on Baltimore’s downtown waterfront. The multi-building campus is divided by an active rail line and lacked a center for visitors. Ziger|Snead worked with UnderArmour to study campus connectivity, wayfinding, and the visual impact of the corporate brand across the campus and beyond. The design solution creates a campus-wide “Circuit” that integrates a new pedestrian bridge and a distinct central pathway which connect to a new welcome center.

The state-of-the-art visitor center, appropriately referred to as “Home Base,” is the heart of campus from which all campus activity and wayfinding are anchored. Conceived as an extension of the corporate mission to “make all athletes better through passion, design and the relentless pursuit of innovation,” the modern design creates an immersive high-tech audiovisual experience that tells the story of UnderArmour, its design, and its innovation.  The brand is further communicated through the small building’s bold presence on the site, clearly defined architectural elements, and incorporation of brand colors including dark gray metal panels, bright yellow pavers, and red steel-plate railings.

The covered plaza at the building’s entry provides a gathering place for athletic teams and school groups visiting to tour the campus. Visitors are welcomed into a tall, open lounge and reception area with hardwood basketball court flooring and floor-to-ceiling curtainwall windows that blur the edge between interior and exterior spaces and afford gracious views both into and from the building. The upper level houses a small café that opens onto a covered outdoor seating deck and viewing platform for events like the Baltimore Marathon. The deck is designed to eventually connect to the elevated campus circulation system, completing the “Circuit” and tying together the campus with a bold red ribbon of circulation and activity.

Design Team: Steve Ziger ; Hugh McCormick; Jeff Morgan; Matthew Rouse; Jeremy Chinnis ; Michael Westrate

Team: Jones Lang LaSalle Americas - Owner's Representative; Spears/Votta & Associates - Mechanical & Electrical Engineer; STV - Civil Engineer; Silman Associates - Structural Engineer

Owner: UnderArmour

Location: Baltimore, Maryland

Cost: $2,800,000

Area: 7,597 sf

Completion: 2013

Program: reception, lounge, cafe, outdoor seating

Photography: Karl Connolly

• A glimpse inside Under Armour's Baltimore campus » Baltimore Business Journal 10/2013
• Under Armour opens Tide Point visitor center » BmoreMedia 10/2013
• Steve Ziger, FAIA » Partner
• Michael Westrate, AIA » Senior Associate
• Jeremy Chinnis, AIA, LEED AP » Senior Associate

• Nutrition & Training
• Shoe Finder

• Daily Trainers
• Max Cushion
• Non-Technical
• Long Distance
• New Balance

Anatomy of a Shoe

Here’s how we break down the shoe in every review.

• Performance
• Accessories

Bipped Up Cap

We use cookies to provide the best experience on our website. Read our Cookie Policy .

How You Can Race at The House, Under Armour’s New Track Facility

In This Article

• Under Armour

We independently review everything we recommend. When you buy through our links, we may earn a commission.

What You Need To Know

Under Armour Sunset Tour, an evening of mile racing

Pros and amateurs alike, paces ranging from 4:30/mile to 9:00/mile

Saturday, July 29, 2023 // 3:30 p.m. (event start), 5:00 p.m. (race start)

The House , Under Armour’s all-new track facility on the Baltimore Peninsula

Free for general public, $20 to race

Race Your Pace

Ever wanted to race at a world-class track facility? Ever want to see your name light up like a Christmas tree on a scoreboard? Now’s your chance .

The Under Armour Sunset Tour is coming to Baltimore on Saturday, July 29  at The House , Under Armour’s all-new track facility at their World Headquarters on the Baltimore Peninsula. An evening of miles, the event features all-comers heats for the first part of the evening, capped off by both men’s and women’s pro field competitions.

The House, Under Armour’s all-new track facility

More than just a track meet, it’s also a summer festival with pre-event activities featuring food trucks, beer vendors, UA gear giveaways, DJ, and a retail zone with Charm City Run. All attendees will receive a giveaway, and there will be gear raffles for all who race, including 10 pairs of Flow Velociti Elite .

The best part? You’ll get to race in Under Armour’s premier racing shoes, with full trial runs of track spikes and race shoes available for wear testing. Anyone who races in a trial pair will receive a bonus gear giveaway.

Race in the Under Armour Flow Velociti Elite

The event is free to attend for the general public, $20 to race for all-comers, and $45 to race for pro athletes. The heats will go off every 10 minutes starting at 5 p.m., starting with 9:00/mile pace and ending with sub-4:30/mile pace for amateurs. At 6:40, the Women’s Pro All-Out Mile will go off, followed by the Men’s Pro All-Out Mile. Winners of each heat will receive an Under Armour backpack.

After the race, enjoy an after-party with DJ and drinks from Peabody Brewing!

This is a rain or shine event (aside from lightning or unsafe storm conditions).

Register at the link below (first 50 registrants will get an Under Armour singlet). Hope to see you there!

A grand entrance

The event is free to the public

Have something to say? Leave a Comment

Howdy: I cannot find a way to register for the Baltimore event. The link goes to Southern Cal event. Please share the link. Thanks!

Here’s the link to register: https://www.soundrunning.run/eventreg/p/cjocno8tiji3487e5xur1jb1l6xqc4-6z5e9-9r59r-8n4s8-h4fjb

Is there still a women’s pro mile? I don’t see it on the sound running site in the schedule?

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Previous Post

Pros and Cons of Heart Rate Training For Runners

How To Start Trail Running: Our Guide To Getting Dirty

HQ 1805 Eastern Ave Baltimore, MD 21231

Weekly community runs from the @believeintherun HQ. Every Thursday at 6:30 PM. More About Believe Run Club

• How Our Reviews Work
• Job Opportunities

• Privacy Policy
• Terms & Conditions
• Cookie Policy

Sign-up for our daily newsletter!

Sign up to receive our free newsletter

Become a Baltimore Fishbowl Member

Your contributions help pay for current editorial costs and to expand our community coverage

Your contribution is appreciated.

Baltimore Fishbowl

YOUR WORLD BENEATH THE SURFACE.

Overhead view of the construction at Under Armour’s new headquarters

Share this:

• Click to email a link to a friend (Opens in new window)
• Click to share on Facebook (Opens in new window)
• Click to share on Twitter (Opens in new window)
• Click to share on Reddit (Opens in new window)
• Click to share on LinkedIn (Opens in new window)

The first floor of TMB2 will have a two-story, 30,000 sq. ft. Under Armour Brand House retail store. This will have a northwest orientation that aligns with the street grid of the future phase of the Baltimore Peninsula development. There will additionally be a two-story, 30,000 sq. ft. fitness-oriented performance center with a southwest orientation.

Support Baltimore Fishbowl, Support Baltimore

We rely on reader and advertising support to fund our reporting. Show your love for Baltimore by powering the stories that illuminate what makes Baltimore unique, and helping to keep access free for neighbors who need it.

DON'T MISS OUT! Sign up for our newsletters

We've recently sent you an authentication link. Please, check your inbox!

Sign in with a password below, or sign in using your email .

Get a code sent to your email to sign in, or sign in using a password .

Enter the code you received via email to sign in, or sign in using a password .

• Subscribe to our newsletters:

Sign in with your email

Lost your password?

Try a different email

Send another code

Sign in with a password

By signing up, you agree to our Terms and Conditions.

Climate Action

Client solutions.

• Acoustics, Noise & Vibration
• Biomechanics & Life Sciences
• Construction Engineering
• Critical Facilities

Cultural & Community

• Decarbonization
• Forensics & Investigations
• Hospitality & Gaming
• Laboratory & Research
• Protective Design & Security
• Residential
• Restoration & Renewal
• Special Structures
• Sports & Public Assembly

Structural Design

• Sustainability
• Tall & Supertall Buildings
• Transportation/Infrastructure

Search by Solution

Search by name, mississauga, united states, albuquerque, fort lauderdale, kansas city, los angeles, philadelphia, portland, me, san francisco, west hartford, united kingdom, middle east, united arab emirates, pacific rim, hong kong sar china, ho chi minh city, under armour global headquarters.

This stadiumesque form reflects the owner's core mission. Mass timber construction combines functionality, aesthetics and sustainability.

Lead Contact

Project Details

When Under Armour (UA) started planning a new building on their Baltimore, Maryland, campus, they wanted it to reflect their commitment to optimizing performance and acting sustainably. We helped architect Gensler to embody these values in the design of Teammate Building 2 (TMB2), UA’s new global headquarters. The 280,000-square-foot office building is being constructed almost entirely of mass timber – an eco-conscious choice that cuts the structure’s embodied carbon (EC) and imparts an appealing aesthetic to its interior spaces.

During the first phase of design, we collaborated with Gensler to develop structural schemes for mass timber, concrete and steel to uncover the pros and cons of each. We calculated quantity estimates for all three and used Beacon – the EC-tracking Revit plug-in we developed – to assess the EC impacts of all three materials. These details helped UA evaluate the options and make a fully informed decision to choose timber.

When Austrian mass-timber supplier binderholz was selected, we engaged with their team on the design of structural components. Switching from imperial to metric measurements was just one part of it. Collaborating closely, we evolved our design to accommodate their proprietary connections and adjust member sizes to match their fabrication practices.

There’s still a massive learning curve when it comes to effectively constructing mass timber projects of this scale. Working with trusted partners allows For a smooth process to ensure we deliver on the client’s vision and desired experience.

• The five-story building features architecturally exposed timber and concealed timber connections.
• The use of mass timber made it possible to use a shallow foundation system, yielding significant construction savings on the project.
• A 30-foot square bay module uses cross-laminated timber decks along with glulam beams and columns.
• Our structural design also supports a rainwater capture system, a green roof and a canopy carrying photovoltaic panels to help the new headquarters achieve net-zero-energy operations.

Related Solutions

Capabilities.

Hoyer Tour Under Armour Global Headquarters

BALTIMORE, MD – Congressman Steny H. Hoyer (MD-5) toured Under Armour's Global Headquarters today with senior leadership at their facilities in Baltimore. Rep. Hoyer was joined by his colleagues, Congressmen John Sarbanes and Dutch Ruppersberger, for a campus tour that included the Performance Center and Promenade, Station House, and the Studios at Cheer and Retail Lab.

"Under Armour is a great success story for business owners looking to grow their companies here in Maryland and across America," said Congressman Hoyer . "I'm proud that this is a company that started in Maryland and is now a leader in our nation's sportswear market. It is important that we continue to encourage companies like Under Armour to innovate and create new products. That's why I've been leading a jobs agenda in Congress called Make It In America to do just that."

"Under Armour's leadership in digital fitness and health is a prime example of how American companies are successfully innovating in, and adapting to, our twenty-first century economy," said Congressman John Sarbanes . "The company's success should be a source of pride not only for Baltimore but also for the country – especially as we look to create more well-paying and technologically advanced jobs in America."

"Under Armour is not only an American success story, it's a Maryland success story," said Congressman Dutch Ruppersberger . "Companies like this that are able to create and innovate products are also able to create and sustain quality jobs. It's up to Congress to do what it can to help manufacturers help us rebuild our already-improving economy and help Americans support their families."

Under Armour was founded in 1996 by Maryland native Kevin Plank and employs thousands of Marylanders. The tour also included Under Armour's state-of-the-art Innovation Lab that contains advanced elements like an OptiTrack motion capture camera, an environmental chamber, a high speed camera, and a materials testing lab. 

• Business Directory
• COUPONS, HAPPY HOURS, & SPECIALS
• Federal Hill
• Locust Point
• Port Covington
• Real Estate News
• Featured Listing
• Commercial Spotlight
• Rental Spotlight
• Middle Branch
• Barre Circle
• Ridgely’s D.
• Carroll-Camden
• Stadium Area
• Sharp Leadenhall
• Cherry Hill

Overhead View of the Construction at Under Armour’s New Headquarters

Last week, SouthBMore.com went on a tour of the ROOST Apartment Hotel in the Baltimore Peninsula development and got an overhead view of Under Armour’s new Global Headquarters.

Under Armour began construction on a new 280,000 sq. ft. office, retail, and fitness building called TMB2 in December. TMB2 is a five-story, 75 ft. tall building with an east-west orientation. Under Armour is hoping to open TMB2 by the end of 2024.

The first floor of TMB2 will have a two-story, 30,000 sq. ft. Under Armour Brand House retail store. This will have a northwest orientation that aligns with the street grid of the future phase of the Baltimore Peninsula development. There will additionally be a two-story, 30,000 sq. ft. fitness-oriented performance center with a southwest orientation.

The upper four floors will be office space designed to “promote collaboration.”

Under Armour recently opened a NCAA-regulation track and field facility with a multi-sport playing field at its new campus. This facility will serve primarily as a testing ground for Under Armour’s innovation, product development, and sports marketing. The athletic facility is available to Under Armour team members and the greater Baltimore community through shared-use agreements and special events. It has bleachers with a solar powered canopy overtop and a seating capacity of 1,400.

A former Sam’s Club at Under Armour’s campus was transformed into a 170,000 sq. ft. office building called Building 37 that opened in 2016. A 430 foot Maryland Flag mural was recently installed on this building. A former Walmart building (Building 96) still stands and has been used for warehouse sales, PPE manufacturing, town halls, and retail mockup stores.

The TMB2 construction site has two tower cranes and four concrete stairwells have risen out of the ground. Site grading has also taken place.

Upon completion of TMB2, Under Armour will fully transition from Locust Point to the Baltimore Peninsula development in Port Covington. Under Armour owns the Tide Point facility in Locust Point which makes up part of its current campus. Tide Point is 14.6 acres and has 406,569 sq. ft. of buildings. The company will look to sell this property, but it is not yet put it on the market.

A grass lot that is home to the Locust Point Community Garden at 1134 Hull St. is owned by Under Armour and is currently listed for sale.

Under Armour also owns a large parking lot that borders Hull St., Towson St., Cuba St., and the Port of Baltimore. The company did not comment on whether this property is currently for sale after a SouthBMore.com inquiry.

Under Armour also leases a former warehouse, which was turned into an office building called the Cheer Building, across the street from Tide Point. The company will let the lease expire on that building.

Related Posts

About the Author: Kevin Lynch

• StumbleUpon

Holiday Decorating Contest Gallery

Dogs of SoBo Gallery

• Real Estate

© 2024 SouthBMore.com. WordPress Theme by Solostream.

Under Armour lays out restructuring plans, including layoffs and costs

L ess than two months after Under Armour founder Kevin Plank took back over as CEO , the company launched a restructuring expected to include layoffs and other moves to elevate the brand and make the company more efficient.

The plan, approved by the Baltimore-based sports apparel and footwear brand’s board, is expected to cost an estimated $70 million to $90 million in pre-tax restructuring and related charges, the company said Thursday.

Details about the layoffs were not included in the initial announcement or discussed during a morning conference call. Under Armour declined to comment about possible layoffs locally. The company said it employs about 15,000 globally. According to the Maryland Department of Commerce , it employed more more than 1,800 people in Baltimore in 2023.

Under Armour announced the restructuring, its second since 2017, as it reported that sales in its fourth quarter ended March 31 declined 5%, to $1.3 billion, in line with Wall Street’s expectations, and warned of additional sharp drops in revenue ahead in its U.S. market.

Shares of Under Armour, which have languished around or under $10 a share since early 2022, edged up 2 cents to $6.82 each by early afternoon.

The company reported income of $6.57 million, or 2 cents per share, for the January-to-March period, compared with $179 million, or 38 cents per share, a year earlier. On an adjusted basis, earnings were 11 cents per share, beating analysts’ estimates of 8 cents per share.

Plank blamed factors such as lower wholesale demand and “inconsistent execution” across the business and said that over the next 18 months the company will focus on managing costs and boosting the brand and shareholder value.

“We are simply doing too much stuff,” Plank said during the call. “There are too many products, too many initiatives, too much of too much. We must be highly focused and prioritize what needs to get done.”

During his time as executive chairman and largely not involved in day-to-day decisions, he said, the industry has been roiled by a global pandemic, intense competition and shifts in consumer shopping behavior. Beyond that, the sports apparel maker has failed to consistently deliver on its goal of becoming the top athletic brand of choice, he said.

The company has struggled with a lack of continuity in execution and seen turnover in various leadership roles. And over the past four years, it has become “overly siloed and bureaucratic with competing internal agendas,” Plank told analysts.

“In our largest [U.S.] market, we have become a brand that competes primarily on price, versus our core competency which is performance and technical innovation, an aspect of UA that has frankly gone untold for too long,” he said.

The new turnaround plan will build on Under Armour’s reputation as a “podium brand,” with 1,900 retail stores, one of three or four athletic brands with global recognition, and focus on creating the best athletic performance products, the CEO said.

Over the next year and a half, the sports apparel maker plans to reduce product assortments by about 25%, especially of discounted items, and speed up time it takes to create new products and get them to market, aiming for as fast as six months. Additionally, customers can expect to see more descriptive tags on apparel and footwear in stores, describing what the merchandise does and how it improves athletic performance, Plank said.

Streamlining also will mean reducing the number of outside agencies, consultants and experts the brand relies on, especially in marketing, he said.

In a broad shift from previous strategies, Under Armour intends to turn its attention back to its core men’s apparel segment. That business, Plank said, has become overly promotional, hurting brand reputation.

“We will rectify this,” he said. “This focus does not mean we are de-prioritizing our footwear or women’s business per se, but from a sequencing perspective, men’s apparel will be our highest priority.”

Resetting the brand to a more premium position and narrowing the focus to core fundamentals could prove a significant catalyst over the long term, said Sharon Zackfia, an equity analyst with William Blair, a Chicago-based global investment bank.

But “the reality is that this will take time to unfold … and the reset of the business takes away what had appeared to be a fairly compelling valuation that we thought would limit stock downside,” Zackfia said in a report Thursday.

The analyst downgraded Under Armour’s stock to market perform, pending an indication that it will return to growth.

“Risks include Under Armour’s ability to maintain and evolve a strong brand image and product portfolio in an industry with intense competition, historically high turnover rates in senior management, and majority voting control held by CEO Kevin Plank,” Zackfia said in the report.

Under Armour said Thursday it expects revenue to be down at a low-double-digit percentage rate in its fiscal 2025. Much of that is expected to be driven by a 15% to 17% percent decline in the company’s largest U.S market as it works to reset business after years in a heightened promotional climate.

The restructuring will include up to $50 million in cash-related charges, consisting of about $15 million in employee severance and benefits costs, and $35 million related to “transformational initiatives.”

It also includes up to $40 million in non-cash charges, with about $7 million in employee severance and benefits costs and $33 million in facility, software and other asset-related charges, Under Armour said.

Under Armour’s board also has authorized the repurchase of up to $500 million of outstanding Class C common stock. Repurchases under the program can be made over the next three years.

©2024 Baltimore Sun. Visit baltimoresun.com. Distributed by Tribune Content Agency, LLC.