trek bikes company

The Cyclist Guy | Blog on Cycling Resources & Accessories

The only blog you’ll ever need to know more about cycling.

Trek Bicycle History: A Journey of Innovation & Triumph

As an affiliate, we may earn from qualifying purchases. We get commissions for purchases made through links on this website. You can read more on our Affiliate Disclaimer here.

Trek Bicycle Corporation was founded in 1976 in Waterloo, Wisconsin. It initially produced steel touring frames before expanding into other cycling categories.

Embarking on a journey that revolutionized the biking industry, Trek Bicycle Corporation emerged from a small barn where the first frames took shape. At a time when the demand for quality bicycles was on the rise, Trek’s commitment to manufacturing excellence set it apart.

With a sharp focus on innovation and craftsmanship, the company quickly pedaled its way into the hearts of cycling enthusiasts. Today, Trek stands as a global leader in bicycle design and manufacturing, offering a diverse range of bikes for casual riders, adventurers, and professional athletes alike.

Every model released reflects Trek’s dedication to creating an exceptional riding experience , backed by cutting-edge technology and a sustainable approach to the environment.

Trek Bicycle History: A Journey of Innovation & Triumph

Credit: eurekabike.com

Table of Contents

The Birth Of Trek Bicycles

Exploring the root of this renowned brand reveals a story that’s as captivating as the winding trails their bikes are designed to conquer. Let’s pedal through time to the remarkable inception of Trek Bicycles.

From A Barn To A Bike Empire

The year was 1976 , and in a humble red barn in Waterloo, Wisconsin, the first frame of a Trek bike came to life. What started with five employees in that barn went on to become a symbol of innovation and craftsmanship in the cycling world.

Trek’s founders aimed to construct high-quality, hand-crafted bicycles that could rival the best European imports. Using steel tubing and the most deliberate of designs, each bike was a testament to detail . Attention to performance and durability quickly established Trek as a frontrunner for American-made bicycles.

The initial Trek bicycle lineup consisted of steel touring frames , and it wasn’t long before these bikes hit the trails and the hearts of riders.

Growth was inevitable . From a barn-based workshop, Trek expanded, shifting to a larger factory to meet demand. The simple goal of producing quality bicycles propelled the brand into a renowned bike empire.

The Vision Of Bevil Hogg And Richard Burke

The masterminds behind Trek Bicycles, Bevil Hogg and Richard Burke, shared an unwavering passion for cycling and a clear vision. Focused on revolutionizing bike manufacturing , they set their sights on building frames that rivaled the best globally.

Hogg and Burke observed a gap in the market for mid to high-end bicycles, particularly those made in America. This observation sparked the inspiration to start Trek Bicycle Corporation.

Hogg’s expertise in marketing and Burke’s financial acumen created a powerful synergy. Together, they invested in the latest technology to craft bicycles that exuded quality and durability .

Their commitment to excellence was uncompromising, attracting a devoted following from both recreational cyclists and professionals.

As their bikes began to garner attention, Trek’s reputation soared. The company quickly evolved, expanding its range from touring to racing bikes .

The founders’ vision had not only created a new standard in biking but also laid the groundwork for a brand that continues to push the boundaries of what’s possible on two wheels.

Early Struggles And Successes

Trek Bicycle Corporation began its journey in 1976, in a small barn in Waterloo, Wisconsin. With limited resources but a clear vision, Trek’s early days were marked by persistence and innovation .

These characteristics paved the way for its initial breakthroughs in the bicycle industry. Despite numerous obstacles, the company took on the challenge of revolutionizing bike design and manufacturing.

Mastering The Steel Frame

Trek’s dedication to craftsmanship was evident in its first products. The team sought to master the art of the steel frame , the backbone of any bicycle.

Early attempts involved trial and error, with many designs falling short. Yet, the persistence paid off. Trek engineered a steel frame bicycle that stood out for reliability and performance .

By combining traditional techniques with innovative thinking, Trek overcame the odds. They developed signature steel frames that were not only durable but also sleek in design. This technological edge helped Trek gain recognition in the competitive cycling market.

Trek’s First Road Bikes

Quality and endurance were the benchmarks for Trek’s first line of road bikes. As the company moved forward, the mission was to produce bikes that could handle long distances and high speeds with ease. In 1980, Trek launched its first series of hand-built road bikes.

Introduction of models such as the 520 and 720 , which offered unparalleled aerodynamics and comfort .
The use of 4130 Chromoly tubing in frames, redefining industry standards for lightweight and strength.

These road bikes signified Trek’s commitment to quality and set the stage for future success. The cycling community responded positively, and demand for Trek bikes began to surge. This era marked a significant milestone as the company cemented its reputation in the marketplace.

Expanding The Range

As Trek Bicycle grew, they aimed to cover every rider’s needs. The ‘Expanding the Range’ tells of how Trek didn’t just settle with road bikes. They charged into new territories, crafting bikes for all sorts of trails and riders.

Mountain Bikes Revolution

In the 1980s, Trek launched its first mountain bike . This wasn’t just any bike; it was a durable, off-road beast that could handle tough terrains. Mountain biking became a sensation , and Trek was at the forefront, with bikes loved by both beginners and pros.

Pioneering Aluminum And Carbon Frames

Pushing the boundaries , Trek innovated with aluminum and carbon. The aluminum frames were light, yet strong. But Trek didn’t stop there. They introduced carbon frame technology , setting new standards for lightweight and performance. These bikes weren’t just fast; they were revolutionary.

Credit: bicyclebounty.com

Technological Innovations

Trek Bicycles stand as a beacon of innovation in cycling history. The company’s relentless pursuit of excellence has led to groundbreaking technological advancements . These advancements not only improve ride quality but also push the envelope in what is possible in bicycle design and customization.

Advancements In Frame Design

Trek’s journey of innovation is visible in its frame design . Early models introduced aluminum frames , shifting away from traditional steel for a lighter ride. Modern Treks boast carbon fiber technology. This material offers strength and flexibility , optimizing performance .

Alpha Aluminum – Superior power transfer and lightweight agility.
OCLV Carbon – Revolutionary process that sets the standard in carbon bikes.
IsoSpeed Technology – Enhanced comfort on rough terrain.

Customization And Project One

Customization reflects Trek’s commitment to the rider’s individual experience. With Project One , cyclists can tailor their bikes down to the finest detail. Project One stands as a celebration of personal expression on two wheels.

Triumph In Competition

Trek Bicycle’s legacy echoes through the annals of competitive cycling . This section dives into how Trek made a mark in the racing world. In international competitions , Trek’s innovation and dedication shine bright. It continues to empower riders to claim podiums across the globe.

Trek On The Global Racing Stage

History was made when Trek bikes first entered the global racing circuit. With state-of-the-art technology and exceptional design , Trek bicycles became a force to reckon with. Athletes riding Trek have conquered mountains , dominated trails , and blazed through city circuits with extraordinary prowess and grit.

The introduction of carbon fiber frames revolutionized bike weight and durability.
Trek’s customization for each race terrain gave athletes a tailored edge.
Riders propelled Trek to victory, collecting titles in the Tour de France, the Giro d’Italia, and more.

Sponsorships And Victories

Sponsorship deals with elite teams thrust Trek into the spotlight of victory . Trek sponsored teams not only displayed outstanding performance but also brought home top honors across various competitions .

Endorsements by world-renowned cyclists further affirm Trek’s presence in the sphere of professional cycling . Through these partnerships, Trek has developed a stronger, more competitive range of bicycles. This reflects in the countless podium finishes achieved by sponsored athletes.

Sustainability And The Environment

Trek Bicycle Corporation doesn’t just ride the path of innovation in cycling; they pedal fiercely on the route to sustainability. They show deep respect for our planet in every gear and turn taken.

Trek understands that the future of biking includes the responsibility of caring for the environment. This segment dives into how Trek integrates green practices into their business model and product designs.

Eco-friendly Initiatives

Trek has always believed in a greener world. They know that every sustainable act counts. Trek takes the lead in eco-friendly initiatives to help protect nature. Their key strategies include:

Recycling Programs: Trek recycles defective parts and encourages customers to do the same.
Reducing Emissions: They work to cut down carbon footprints in manufacturing.
Green Buildings: Their workspaces and stores follow eco-design principles.

The eco-endeavors of Trek aren’t just about immediate solutions. They’re long-term pledges to sustain our planet.

Trek’s Commuter And Electric Bikes

Trek’s commuter and electric bikes reflect their dedication to a healthier planet. These bikes are designed for efficiency and to encourage non-car travel:

Trek’s innovative bikes strive to reduce reliance on cars. They aim to make riding accessible and enjoyable for all. Their electric bikes bring the joy of cycling minus the strain.

This lets more people opt for an eco-friendlier mode of travel. As such, Trek propels us toward a greener, more sustainable future on two wheels.

Trek In The Community

Trek Bicycle Corporation doesn’t just create bikes — they foster community. Through their actions, Trek uplifts the spirit of togetherness and public welfare, engraving a positive impact within various communities. ‘Trek in the Community’ is not just a statement; it’s a testament to the brand’s ethos of paying it forward.

Charity And Advocacy

Trek’s commitment to charity is evident in its numerous initiatives. The company not only recognizes its social responsibility but actively shapes it through strategic partnerships and advocacies that support both local and global causes.

Bikes Belong – This initiative aims to enhance bicycle infrastructure, making it safer and more accessible to everyone.
Trek Travel – With every trip booked, a donation goes to a fund promoting world-positive biking initiatives.
PeopleForBikes – Trek supports this movement to improve cycling infrastructure and policies nationwide.

Promoting Cycling Culture

Trek breathes life into cycling culture by organizing events and campaigns that celebrate the joy of riding. They also invest in trail building, and maintaining cycling paths for safe community use.

As Trek nurtures cycling culture , it reinforces the belief that bicycles are more than transportation — they’re instruments for positive change.

The Future Of Trek Bicycles

Trek Bicycles continues to pedal fiercely into the future. With a history steeped in innovation and achievement, the road ahead looks just as promising. Riders worldwide anticipate the company’s next moves. Trek is set to define the cutting-edge of cycling, delivering advancements that will transform the riding experience.

Innovations On The Horizon

New technologies and designs are brewing at Trek’s headquarters. Expect groundbreaking bikes that redefine speed, comfort, and efficiency. Electric assist technology will evolve, allowing riders to conquer hills with ease. Aerodynamic designs will cut through air, and lightweight materials will lighten the load.

Smart bikes with integrated technology for navigation and fitness tracking.
Improved battery life in e-bikes for longer adventures.
Adaptive suspension systems that adjust to terrain changes in real-time.

Maintaining A Legacy

Trek honors its heritage by sticking to its roots. Quality craftsmanship remains at the heart of every bike. Cycle enthusiasts can trust that tradition blends with innovation in every pedal stroke. Trek will stay true to creating bikes that last and perform.

Frequently Asked Questions Of Trek Bicycle History

Where did trek bikes originated.

Trek bikes originated in Waterloo, Wisconsin, U. S. A. , founded in 1976.

How Can I Tell How Old My Trek Bike Is?

Check the serial number on your Trek bike’s frame, usually under the bottom bracket. Enter this number on Trek’s website or contact customer service to determine the bike’s age.

What Nationality Are Trek Bikes?

Trek bikes are an American brand, originating from Waterloo, Wisconsin. They are known for high-quality bicycles worldwide.

Trek’s journey stands as a testament to innovation and passion in bicycle manufacturing. From a small start-up to a global leader, their story inspires cyclists and entrepreneurs alike. Remember, every ride on a Trek bike is a chapter in their ongoing legacy.

Keep pedaling forward to see where their history takes you next.

Steven is a professional cyclist and his passion is cycling. He has been cycling for the last 6 years and he loves using bikes while outing as well. Based on his experiences with the different types of bikes; he is sharing his opinions about various bikes so that a beginner can start right away. Find him on Twitter @thecyclistguy Happy Biking.

How to Pump a Bike Tire Without a Pump: Quick Fixes!

To pump a bike tire without a pump, use a CO2 inflator or a manual foot pump. These tools provide a quick solution. Cycling is a popular activity for both transportation and recreation. But a flat tire can ruin your ride. Knowing how to inflate your tire without a traditional pump is essential. CO2 inflators…

How to Adjust Disc Brakes on Bicycle: Quick Fixes!

To adjust disc brakes on bicycle, align the caliper with the rotor and then tighten the bolts. Ensure the brake pads don’t rub against the rotor. Disc brakes are essential for safe and efficient cycling. Properly adjusted brakes provide better control and stopping power. Misaligned brakes can cause uneven wear and reduce braking efficiency. Tools…

Company-Histories.com

learn how over 7,000 companies got started!

Listed By State

Companies by Letter

Trek Bicycle Corporation

Trek Bicycle Corporation is the world's largest manufacturer of bicycles sold by specialty retailers. Founded in 1976, the company sells close to a million bikes a year, as well as full lines of bicycle accessories and clothing. In addition to bicycles bearing the Trek brand name, the company also markets a line of mountain bikes named after Gary Fisher, one of the inventors of the mountain bike, and a line of bikes named for racing star Greg LeMond. Trek has several European subsidiaries, and its equipment is distributed in over 60 countries across the globe. In the United States, Trek maintains five Wisconsin manufacturing plants and four distribution centers. In addition to its manufacturing operations, Trek sponsors a number of racing teams, an on-site repair program, and an annual fund-raising ride for Midwest Athletes Against Childhood Cancer.

Early History

Trek was established in 1976, at the peak of the 1970s bicycle boom. Its founders were Dick Burke, president of Milwaukee-based appliance and electronics distributor Roth Co., and Bevill Hogg, the proprietor of a chain of bike stores, one of which was located in nearby Madison. With financial backing from Roth's parent company, the Brookfield, Wisconsin-based Intrepid Corporation, Burke and Hogg launched Trek in an old warehouse in Waterloo, Wisconsin, located halfway between Milwaukee and Madison. With a work force of about five, the company began making high-quality, lightweight steel bicycle frames by hand.

From the outset, Trek committed itself to selling bicycles primarily through specialty bicycle stores, rather than through general retail outlets. This decision helped the company to maintain its image as a supplier of equipment for serious bicycling enthusiasts. Trek quickly became a favorite brand among that connoisseur market, and independent bicycle shops have remained Trek's most important outlet.

Competing primarily against European and Japanese manufacturers, Trek began to have an impact quickly, gaining industry attention both for the quality of its bikes and for being an American company. Trek bicycles were especially popular in the Midwest, the company's own backyard. By 1978, however, Trek was distributing to both coasts, as well as to other bicycling hotspots, such as Colorado. After only three years in business, the company's annual sales had grown to $750,000.

By 1980, Trek had outgrown its original plant. The company moved to a new facility in Waterloo, and there it began mass-producing bicycles. Sales were so brisk that Trek also contracted a Taiwanese firm to produce some of the company's bikes. Among bicycling enthusiasts, Trek was quickly gaining a reputation as a producer of the very highest caliber of bicycles available, and its sales reflected that reputation. During the early 1980s, sales virtually doubled each year.

The Age of Mountain Bikes

In 1983 Trek became a fairly early entrant into the mountain bike market, with the introduction of its 850 model. Developed in California in the late 1970s, mountain bikes featured more comfortable seats, fatter tires, and more gears than the ten-speed road bikes that dominated the market at the time. Fueled largely by the surging popularity of mountain bikes, Trek sold more than 45,000 bikes in 1984. The company also launched its Trek Components Group that year.

During the 1980s, Trek was one of the very few American companies that stood in the way of an all-out takeover of bicycle manufacturing by Taiwanese factories. Although even Trek continued to import some of its bikes from Taiwan, the company found that it was able to offset the somewhat higher costs associated with manufacturing in America by saving on ocean shipping and cutting out other middlemen. Even labor costs proved to be a relatively minor problem, since making bikes was seen by young employees, many of them avid bicycling hobbyists themselves, as a fairly glamorous job, and those employees were therefore willing to work for rather modest wages. As Trek expanded its facilities over the next several years, it was able to rely less and less on imports.

After a conflict with cofounder Burke, Hogg left Trek in 1985 to start his own bicycle company in California. In spite of the changes, Trek continued to grow at an impressive rate. In 1985 the company introduced its first aluminum road bike, Model 2000. Its first carbon composite road bike, Model 2500, hit the market the following year. By 1986 sales had soared to $16 million, and surging demand led to the addition of 75,000 square feet to the company's Waterloo manufacturing facility.

A New Philosophy for the Late 1980s

Ten years of startling growth did not come without problems, however. As Burke explained in a 1996 Capital Times (Madison, Wisconsin) interview, "In all fairness, Bevill [Hogg, company cofounder] was more of a dreamer than a manager." Although sales remained solid, Trek began to experience difficulties in a number of areas. Unsold inventory began to pile up, and as a result the company was losing money. With morale nearing rock bottom, Burke decided to take over the day-to-day management of the company. He instituted a "back to basics" approach, emphasizing sensible business practices and quality service. His new mission statement had four components: "Produce a quality product at a competitive price, deliver it on time in a positive environment."

Burke's new approach began to pay off quickly. Improved efficiency and marketing, combined with Trek's ongoing reputation for turning out quality products, breathed new life into the company's sagging bottom line. Sales doubled in each of the next three years. In 1987 Trek successfully introduced a new line of mountain bikes, and their popularity helped the company sell a total of about 100,000 bicycles in 1988.

Trek continued to find innovative ways to make money during the last years of the 1980s. In 1988 the company introduced a line of bicycling apparel. The following year, Trek entered the stationary bicycle market with Trek Fitness bikes. In 1989 the Jazz line of children's bicycles were introduced, and the company opened subsidiaries in Great Britain and Germany. Within five years, international sales accounted for about 35 percent of the company's business. By 1990 mountain bikes made up nearly half the bicycles sold in the United States, and Trek was prepared to claim a strong share of those sales. The company sold 350,000 bikes altogether that year. Trek's sales grew to about $175 million for fiscal 1991, and the company had about 700 employees by that time.

The High-Tech 1990s

During the first part of the 1990s, Trek remained at the technological forefront among bicycle manufacturers. Throughout the 1980s, the company had succeeded in developing advanced materials that enabled it to maximize the lightness and strength of its bicycle frames. These breakthroughs led to the 1992 development of the Optimum Compaction Low Void (OCLV) carbon fiber lamination process. Using the OCLV process, Trek was able to make the lightest production frames in the world, weighing in at a mere 2.44 pounds. Trek's first OCLV carbon road bike, Model 5500, was introduced in 1992, and its first OCLV carbon mountain bikes, Models 9800 and 9900, were unveiled a year later.

Meanwhile, another expansion project took place at Trek's Waterloo plant, which now measured 140,000 square feet. During the early 1990s, the bicycle industry in the United States experienced a bit of a sales slump. To compensate, Trek looked to boost its sales in other areas. The company continued to emphasize international growth during this period. Sales in Japan, for example grew by about 40 percent per year from 1991 through 1993. Trek also concentrated more on sales in Europe, where it was gaining a solid reputation among bicycle buyers who had long thought of American bikes as heavy, clunky monsters built for kids.

In addition, the company began to focus more on the sale of bicycling accessories. Beginning in 1992, Trek assembled helmets at a new plant in Oconomowoc, Wisconsin, out of parts purchased from other companies. By 1993 the plant was making helmets at a rate of about half a million a year, double its total from 1992. Trek also launched a small line of tandem bikes in 1992. Although a relatively small market, the tandem bikes proved popular among family fitness buffs.

In 1993 Trek acquired the Gary Fisher Mountain Bike Company, the company founded by and named for the originator of the mountain bike. Gary Fisher's sales increased tenfold in its first year as part of the growing Trek empire, from $2 million to $20 million. Altogether, company sales reached $230 million for 1993, a $20 million increase from the previous year. That modest increase was impressive considering that it came during a period so difficult for bike makers that it saw longtime industry giant Schwinn sink into bankruptcy. Having passed competitors Specialized and Cannondale, Trek was now the clear market leader in specialty bike shop sales. By this time, exports generated $80 million of Trek's sales, and the company maintained seven overseas distribution operations--one in Japan and the other six in Europe.

Trek passed the $250 million mark in sales in 1994. By that time, the company was manufacturing 65 different models in its Wisconsin plants, including road bike, mountain bike, hybrid, and tandem styles. Trek expanded its children's bicycle business that year with the introduction of a line called Trek Kids. A number of major developments took place at Trek in 1995. That year, the company opened a new state-of-the-art manufacturing facility in Whitewater, Wisconsin. The Whitewater plant, capable of producing 3,000 bicycles a day, dwarfed the company's other factories.

Acquisitions in the Mid-1990s

Trek also bought out two smaller niche-market competitors in 1995--Bontrager Bicycles, based in Santa Cruz, California; and Klein Bicycles of Chehalis, Washington. Those companies' plants remained in operation after the purchases. On top of those additions, Trek also signed a ten-year licensing deal with bicycle-racing superstar Greg LeMond to use his name on a line of road bikes. Additionally, the company introduced a new line of mountain bikes featuring an innovative Y-shaped frame. Trek's Y-frame received an "Outstanding Design and Engineering Award" from Popular Mechanics magazine, and the U.S. Secret Service even bought a few Y-frame bikes for patrolling the grounds of the White House.

Largely on the continuing strength of mountain bike sales, Trek's revenue grew to $327 million in 1995, a jump of nearly 19 percent. In early 1996, the company announced plans to add another 45,000 square feet to its Oconomowoc distribution center. It also announced its intention to build a distribution center in Atlanta to go with its existing centers in New Jersey and Southern California. Around the same time, Trek revealed that it was joining forces with Volkswagen of America to form a professional mountain bike team. The Trek/Volkswagen alliance went further yet, with the introduction of the Volkswagen Jetta Trek, a car that comes equipped with a mountain bike and rack.

In 1996, Trek also began planning a retail "superstore" on the west side of Madison, Wisconsin. The announcement did not sit particularly well with the specialty retailers already selling Trek bikes in the area. Although the company had dabbled in retail operations before--Trek has another retail store already operating in Madison, and flirted briefly with part ownership of a chain of stores in northern California--Burke insisted that it was not about to plunge into retail as a major part of their operation.

Meanwhile, Trek continued to beat out much of the competition in terms of quality and service, as it sought to solidify its position at the front of the high-end bicycle pack. Its ability to thrive during a period in which the bicycle industry as a whole was more or less stagnant suggests that Trek is poised to maintain its dominant position.

Principal Subsidiaries: Fahrradhandel Gesellschaft GmbH (Austria); Bikeurope BV (Netherlands); Trek Denmark; Trek Bicycle GmbH (Germany); Trek Japan; Bike USA S.L. (Spain); Trek Fahrrad AG (Switzerland); Trek UK.

Source: International Directory of Company Histories , Vol. 16. St. James Press, 1997.

Quick search

Company histories.

As consumers, we often take for granted all the hard work that goes into building a great company. We see them around but we don't know what goes on behind the scenes. Finally, we can read about how these great companies came about with Company Histories. .

Share This Story

Companies by State

Connecticut
Massachusetts
Mississippi
New Hampshire
North Carolina
North Dakota
Pennsylvania
Rhode Island
South Carolina
South Dakota
West Virginia

Interesting Companies

Next Media LTD
Cygne Designs, Inc
Prada Holdings B.V.
Gulfstream Aerospace Corporation
Cannondale Corporation
New Balance Athletic Shoe, Inc.
Ocean Spray Cranberries, Inc
Nordstrom, Inc
Banta Corporation

Trek Bikes Brand Review: A Close Look at the Iconic USA Bike Brand

T rek Bikes is one of the most popular and the most respected USA-based bike brands right now, and for a good reason. They offer models in all categories and all price points, for all types of cyclists. Let’s learn more in our in-depth overview!

No matter if you are an absolute beginner who can’t even ride, or you’re a pro cyclist with years of experience in the legs, Trek Bikes has a bike for you.

With more than 40 unique models, it’s both very easy and very challenging to find exactly what you’re looking for. Our in-depth overview teaches you all you need to know about each model series and many other things related to Trek.

Technologies

Trek’s range of models, trek mountain bikes, trek bikes – road, trek hybrid & city bikes, trek gravel & cyclocross bikes, trek adventure & touring bikes, trek tt/triathlon bikes, trek electric bikes, electra bikes, trek women’s bikes, kids’ trek bikes, new or used trek bikes.

The first bikes Trek made were touring steel frames , but as the business evolved, so did the selection of models. Soon enough, Trek began producing road racing bikes, and then mountain bikes from both aluminum and carbon.

The first Trek-branded all-aluminum bike left the production lines in 1985 and the first full-carbon model came out in 1989.

Today, Trek offers high-profile road bikes such as Domane, Madone, and Emonda; hardtail and full-suspension models like Marlin , X-Caliber, or Slash; Checkpoint and Boone gravel and CX bikes; and dozens of other popular model names in a wide range of categories.

Related: Trek vs. Giant Bikes Comparison: Which Brand Is Better?

Over the years, Trek has pioneered or perfected many of the best technological solutions used in the top-level cycling sport.

Over the years, many of these advanced technologies have been passed down from best Trek bikes to mid-range and entry-level classes, improving the cycling experience for beginner and intermediate cyclists as well.

Here are some of the most ground-breaking technologies developed by Trek so far:

OCLV Carbon: Optimum Compaction Low Void carbon frames developed in 1991 — some of the lightest and stiffest in the world.
Alpha Aluminum: Trek’s refined aluminum frames that rival carbon frames in terms of strength and overall weight.
Active Braking Pivot: A revolutionary patented system developed to keep the rear suspension working while braking.
RE:aktiv: Advanced suspension system that provides dynamic flow that automatically adapts its performance to the rider and the type of the terrain.
Full Floater: Trek’s rear suspension system that allows for extremely supple and responsive rear suspension action, giving you the impression of bottomless travel.
IsoSpeed Suspension: Road bike suspension that decouples the seat tube from the top tube, diminishing the fatiguing impacts of the road.

One of the secrets to Trek Bikes’ long-lasting success is that they make bicycles for EVERYONE. No matter what kind of riding you wish to do or how much you can stretch your budget, you can find a suitable model in Trek’s lineup.

Their beginner bikes such as FX, 820, or Marlin start at around $400; whereas their elite road models such as Domane or Madone cost upward of $12,000.

Below is a full list of ALL Trek model lines available at the moment of writing this article, organized into logical categories.

This is intended as an informative resource for people looking into Trek bikes , trying to decide which one suits their needs the best.

820 is the most affordable mountain bike in the Trek line. It consists of one men’s and one women’s model, both of which cost around $500. They are equipped with rim brakes, Shimano Tourney components, and 26″ tires, which makes them perfect for beginners.

Best for: 820 bikes are good for short daily recreational and fitness rides, as well as short commutes.

See On Trek Bikes

Marlin is one of Trek’s most popular entry-level MTB lines. It consists of several aluminum hardtail models that cost between $620 and $1,400, so they’re ideal for first-timers and experienced hobby cyclists. Marlin bikes feature front suspension, disc brakes, 2x or 3x drivetrains, and wide 27.5″ or 29″ tires.

Best for: Marlin series can be used for on and off-road riding, commuting, and all-around daily cycling.

Our review s of Marlin 4 – 5 – 6 – 7

Mountain biking enthusiasts who don’t have thousands of dollars but want quality trail bikes can choose the Roscoe line. These are fun aluminum hardtail bicycles with massive 27.5+ tires and specs that are ready to party. These models cost between $1,200 and $2,800 , so they are quite affordable as well.

Best for: If you want to ride trails more seriously with RockShox suspensions and SRAM or Shimano components, check out Trek Roscoe.

X-Caliber is Trek’s lineup of quality, yet affordable aluminum 29ers ideal for beginners and riders with some experience on the trails. They’re characterized by 120 mm of travel in the fork, light and efficient 1x drivetrains, and prices that remain between $1,500 and $2,000 . All models also feature powerful hydraulic disc brakes and size-specific tires.

Best for: Aspiring trail riders who aim to challenge themselves more, explore more technical trails, and do it all on a tight budget.

Farley is a collection of Trek’s super-capable fat bikes built around aluminum or carbon frames, depending on the model. They’re characterized by awe-inspiring 27.5″ x 4.5″ tires and mud-ready 1x drivetrains. Most models have rigid forks, but there are options with a suspension fork as well.

Best for: Trek Farley showcases its abilities best when put against snow, mud, rocks, roots, and other extreme conditions.

Trek Procaliber is a group of race-ready aluminum and carbon cross-country hardtail bikes. They feature 100 mm of front suspension as well as IsoSpeed rear decouplers that improve control and comfort further. All Procaliber models also come with 29″ wheels, modern 1x drivetrains, and strong hydraulic disc brakes.

Best for: Cyclists interested in doing cross country racing or simply having fun and improving their skills on high-quality, yet reasonably-priced XC machines.

If you have more money than you know what to do with, why not spend it on the mouth-wateringly good Trek’s full-suspension Fuel EX line? These bikes are built with 140mm/130mm front and rear suspension, 29″ wheels, and efficient 1x drivetrains. The prices start at around $2,500 and cap at around $10,600 for the flagship Fuel EX 9.9.

Best for: Expert trail riders (or those who practice becoming so) with money to spare, who want to ride a wide range of terrains, climb, descent, and race.

Top Fuel is a line of high-end , full-suspension bikes that are suitable for elite XC racing competitions. Every model features 120 mm of travel in the fork and 115 mm in the rear shock. All models are also equipped with super-capable 29″ wheels and tires that go up to 2.4″. If you want to own a Top Fuel bike, you’ll need to pay between $2,700 and $11,500.

Best for: All-around fun on challenging and technical singletracks and top-level XC racing events.

Stache offers a high level of performance in a simple and easy to maintain hardtail package. These are mid-range trail bikes built around carbon or aluminum frames, with prices between $2,500 and $4,000. They feature 120 mm of front suspension travel coupled with 29+ wheels and tires that are 3.0″ wide. They’re capable of some serious damage.

Best for: Stache bikes are best for trail enthusiasts who want to have maximum fun on the most challenging terrain available in their area, but not worry much about upkeep costs.

Remedy is one of Trek’s best-selling full-suspension bikes because of phenomenal money to value ratio and well-balanced components. It comes with 160/150 mm of front and rear travel, zippy 27.5″ wheels, wide-range 1×12 drivetrains, and dropper posts. The frames are aluminum or carbon, depending on the price. It’s the most trail aficionados can ask for!

Best for: Remedy models are best suited for riders who enjoy fast and dynamic descents, jumps, drops, and other challenging on-trail stuff.

Slash is a capable long-travel enduro bike built to… well, slash the trails. Right now, this series numbers around seven models valued between $3,500 and $12,500. Therefore, these bikes are great for pro riders and those who feel that way. They have premium carbon frames, 160/150mm of front and rear travel, and huge 29″ wheels.

Best for: Professionals and enduro enthusiasts who enjoy the thrill of fast-paced downhill sections and challenging rocky trails.

If you want the best of the best in the DH world, Session is the type of bike you should be looking at. Session models boast premium carbon frames, 190 mm of deluxe RockShox travel, 29″ wheels, and high-end SRAM and Shimano components. They’re ready to win races.

Best for: Making the best results and winning World Cup Championships on the most brutal downhill courses.

Supercaliber

Supercaliber is a series of unique cross-country racing bikes with Trek’s premium IsoStrut rear suspension. The rear shock is integrated into the frame with unique pivotless seatstays. In addition, it also features 100 mm of front travel, 29″ wheels, 1×12 drivetrains, and progressive racing geometry. Supercaliberline consists of some of the most expensive Trek bikes that cost up to $12,000.

Best for: Cross-country races that require maximum speed and technical terrain that requires the best possible components and geometry.

The Domane series is Trek’s selection of fast, versatile, and technologically advanced endurance road bikes. It’s one of Trek’s best-known lineups, featuring IsoSpeed frame suspension, aluminum or carbon frames, and different levels of SRAM and Shimano components. Domane models cost anywhere between $1,100 and $12,600, so they’re suitable for everyone.

Best for: Beginner, intermediate, and professional road cyclists looking for all-around good performance on a quality road bike that can do it all.

Our review s on Domane 2 – 3 – 4 – 5 – 6 .

The Émonda line consists of some of the lightest and best-performing road bikes in the world. It’s built around three frame options – 700 OCLV Carbon, 500 OCLV Carbon, and lightweight aluminum. The most expensive Émonda bike costs $13,000, whereas the cheapest can be bought for just $2,300. They’re race-ready, good-looking, and suitable for all rider profiles.

Best for: Beginner, intermediate, and elite cyclists who want the lightest available road setup suitable for racing, fitness, and leisure riding.

Trek Madone is a top-of-the-line aero road bike developed in the wind tunnel. These bikes are super-light, super-fast, but super-expensive as well. If you want to own one, you’ll have to spend between $4.8K and $13K. For that money, you’ll get a carbon aero frame, aero wheels, high-end components, and supreme integration.

Best for: Seasoned road riders in search of capital and marginal gains that would make them as fast and as efficient as possible.

Related: Best Road Bike Brands

If you want an aluminum bike that costs between $600 and $2,000 and that can truly do it all, Trek FX is one of the best choices around. These are efficient and affordable hybrid bikes with entry-level or mid-range components, skinny 700c wheels, and comfortable upright geometries. Around 15 models are available, which includes men’s and women’s bikes.

Best for: Recreational or fitness riders wanting to commute, run errands, get fit, or train on a daily basis without spending too much money.

Trek Verve is a lineup of comfortable, high-quality, yet accessible hybrid and fitness bikes that can serve as all-around workhorses to urban riders. They cost between around $700 and $1,000, which makes them very cost-efficient. Verve bikes are made from aluminum, roll on 700c wheels, and feature disc brakes coupled with entry-level components.

Best for: Trek Verve is best for entry-level riders who need a dependable two-wheeler to use and abuse every day or just enjoy riding on the weekends.

As its name tells you, Trek Dual Sport is a versatile series that can be used for on and off-road rides. These bikes are built around affordable aluminum frames, generally cost around $1,000 , and roll on wide 700c wheels. All models have disc brakes and 63 mm of front suspension. Riders can choose between step-over and step-though frame designs.

Best for: Versatile riders who want one affordable bicycle that can be used for urban commutes and weekend out-of-town excursions on dirt and forest roads.

Trek jumped on the gravel bandwagon with the Checkpoint series. These are versatile and efficient gravel and adventure bikes built around aluminum frames. Therefore, they don’t cost much — as little as $2,400 . The prices can get up to $12,000 for high-spec models. Checkpoint bikes feature wide 700c tires, 1x or 2x drivetrains, and disc brakes on all models. They look pretty cool as well!

Best for: Trek Checkpoint can be used by beginner or seasoned cyclists for gravel races, bike touring adventures, daily commutes, or anything else that comes to mind.

Trek Crockett is a capable aluminum cyclocross bike that can navigate the urban jungle or take you through a real jungle. These models ride on lightweight aluminum frames, knobby 700c tires, and dependable and efficient 1x drivetrains. At the moment, Crockett numbers three affordable models with price tags between $1,500 and $3,000.

Best for: Trek Crockett works equally well as a fast CX racing machine and a rugged daily commuter. Use it to commute on workdays and go crazy on the weekends.

Trek Boone is the lightest, fastest, and best-looking cyclocross bike around. Boone frames are built with lightweight carbon fiber material and feature IsoSpeed front and rear decouplers that improve comfort and off-road riding efficiency. Boone also has performance-oriented racing geometry, race-ready components, and 1x drivetrains.

Best for: Cyclocross racing for beginner riders and amateur or experienced athletes.

The well-known 520 is one of Trek’s bikes with the longest tradition. Its classic touring steel frame was developed back in the 1970s when the company was established. Today, it’s equipped with front and rear racks, disc brakes, 700c tires, 27 speeds , and comfort-based geometry. It’s the best expedition tourer for the money.

Best for: Trek 520 is a dependable touring bike that you can take around the world, ride over mountain passes, or use it as a day-to-day bike and commute on a regular basis.

If there is one bike that almost every bikepacker dreams about, it has to be Trek 1120. This is the ultimate bikepacking setup thanks to a lightweight aluminum frame, stiff carbon fork , well-designed front and rear racks, and fearless 29×3.0″ tires. Its 1×11 Shimano SLX drivetrain can get you up any hill and over any off-road section.

Best for: Bikepacking and off-road touring that requires dependable components that can take daily abuse for months, years, and thousands of dusty miles.

Speed Concept

Speed Concept is the only TT bike Trek makes, if we don’t count in the Madone aero road bikes. This speed machine is made around a super-lightweight carbon frame developed after years of testing in wind tunnels. It offers total aerodynamic integration, minimal drag, and a 2×11 Shimano Ultegra drivetrain.

Best for: Trek Speed Concept is most suitable for Time Trial events or Triathlon races where speed, aerodynamics, and power efficiency is all that matters.

Trek Verve+ series is an electric version of the regular verve series. These are versatile electric hybrid and city bikes with step-over and step-through frames, making them suitable for men and women. They can assist your pedaling up to 20 mph thanks to Bosch electronics. They also feature lights, fenders, and a rear rack for easier commutes.

Best for: Daily urban commuters and fitness riders who want to maintain an upright riding position and enjoy the comfort and extra boost Verve+ offers.

Trek Allant+ is series of mid-range and high-end electric hybrids with flat bars and premium Shimano components. They are capable of replacing your car thanks to powerful and reliable Bosch electronics that will support your pedaling up to 28 mph. Allant+ bikes are made with aluminum and carbon frames and feature fenders, racks, and lights.

Best for: Urban riders who want to ditch their cars and do long daily commutes through busy city traffic that require utmost speed, reliability, and comfort.

Trek Powerfly is a range of high-performing electric hardtail mountain bikes. The series numbers just two bikes at the moment — one men’s and one women’s. They’re built around lightweight aluminum frames and come equipped with high-end Bosch electronics that assist up to 20 mph. You also get 120 mm of travel and 1×12 SRAM drivetrain for around $4,200.

Best for: Trail mountain biking enthusiasts who want to conquer hills more easily and focus more on descents and speedy flat sections.

The Trek Rail series presents the best of the best one can get in the e-MTB world . Rail bikes cost between $5K and $12.5K, but they are worth the money. They have extremely long 160mm travel, 29″ wheels and tires, Bosch electronics (20 mph max speed), and high-end Shimano and SRAM components.

Best for: Mountain bikers with high expectations and deep pockets who want to stay fresh when climbing and preserve the energy for aggressive descents.

Domane+ HP/LT

One thing cannot be argued — Domane+ LT and HP are the best electric road bikes in the world. The HP series (28 mph max speed) provides maximum power, whereas the LT series (20 mph max) offers a good balance between power and weight. These bikes cost up to $12,500 , but they have the best groupsets you can find, the lightest and stiffest carbon, and the highest-end Bosch electronic parts.

Best for: Road riders with money to spare, who want the speed, weight, and performance of a standard road bike, coupled with electronics that will assist them along hilly sections.

In 2014, Trek acquired the Electra Bicycle Company , which is now part of Trek’s brand. That is why you can see many Electra bikes on Trek’s official website.

The Electra brand offers a wide range of city, cruiser, and hybrid bikes built around aluminum or steel frames and intended for daily recreational and fitness riding.

Electra’s lineup also includes electric models (“Go!” in the model name) and numerous kids’ bikes with a wide range of wheel sizes. These are quality and affordable bicycles, even though they don’t have “Trek” written all over them.

Below is a full list of Electra model series available on Trek’s website:

Cafe Moto Go!

Trek advertises all of their bikes as unisex, although the smaller models are more suitable for women.

In previous years, Trek came out with two kinds of models, but pretty much all of the 2024 range is unisex.

The trick is, smaller models come with a curved top tube to make mounting the bike easier, but for bigger models, the top tube is straight.

See All Women's Bikes

Electra Kids Bikes 16″, 20″, 24″

At the moment, Trek offers a wide range of kids’ bikes under the Electra brand. These bikes are available with 16″, 20″, and 24″ wheels, so they are suitable for different ages. Electra does not have any balance bikes, but there are many 16″ and 20′ models with training wheels. There are also single-speed and multi-gear models for younger and older kids. The best thing about them is fun and colorful designs!

Best for: Kids and teenagers of all ages, for riding around the block, commutes to school, or family weekend rides on bike paths.

Kickster is the only balance bike Trek offers. It costs around $160 and it comes with 12″ wheels, so it’s suitable for kids who are roughly 34″-40″ tall. It’s the best bike for very young riders to learn how to ride, practice balance, and progress on their own terms.

Best for: Toddlers who need to learn how to maintain balance on two wheels.

Precaliber, Wahoo & Roscoe

Precaliber, Wahoo, and Roscoe are Kids’ MTB series with wider tires, rim or disc brakes, and rigid or suspended forks. Trek Roscoe is available only with 24″ wheels, whereas Precaliber and Wahoo can be bought with 16″, 20″, 24″, and even 26″ wheels. These kids’ bikes are excellent for both on and off-road riding , trips to school, family rides, and any other fun cycling activities.

Best for: Children of all ages who need versatile bikes that they can ride on paved and unpaved roads, as well as on bike paths.

The MT-201 pedal trailer can be attached to the parent’s bike in front and allows the child to tag along and practice balancing while pedaling. The saddle is fully adjustable and the trailer comes with a 20″ wheel that makes it suitable for children between 45″-52″ tall.

Best for: Toddlers and preschoolers who still need to perfect their balancing skills but want to follow their parents anywhere they go.

See All Kids Bikes on Trek

That means that you can probably easily sell them when you decide to upgrade and get a decent part of your investment back. Of course, assuming the bike is still in good condition.

If you have the money to spare, we recommend going for a new Trek bike that you will be able to sell for a decent chunk of the original price in the future, if you decide to do so.

Whenever possible, new is always better. It’s true that you can buy a bike with better specs for the same amount of money if you look for used, but you should only do it if you have enough experience to determine whether the bike is in good shape.

One of the benefits of buying a Trek bicycle is that you can usually choose from a large number of sizes. Most Trek bikes are usually available in 6 to 7 sizes , but some series come in up to 8 sizes (Domane).

Trek also offers size-specific wheels on many of their MTB models, such as the Marlin series. That means that the smallest frame sizes come with 27.5″ wheels, whereas larger frame sizes are 29ers. This ensures the best possible fit for riders of all heights.

One big plus is that Trek also offers height and inseam-based bike size charts , which is something that many other brands avoid. Therefore, to find the right size, just compare your height and inseam to the chart provided for every single bike.

Check out our favorite TREK bikes

What is a Trek bike?

These are bicycles made by Trek Bikes, one of the most popular USA-based cycling companies. Electra bikes can also be considered as Trek bikes because they are part of the same enterprise.

Are Trek Bikes Any Good?

Yes, Trek bikes are very good. Trek has a long history of making quality bikes that are used by beginner, hobby, and elite cyclists around the world. Trek bikes last for a long time and have excellent reselling value years after purchase.

Why are Trek Bikes so expensive?

Trek bikes are not expensive if you compare the price to the components. The price might be steeper compared to some other low-profile brands; however, the value you get is much higher as well.

Is Trek owned by Giant?

No, Trek is not owned by Giant. Giant makes some of Trek’s bikes in Taiwan, but they also do it as a paid service to for other major brands such as Scott or Colnago.

Is Cannondale owned by Trek?

No, Cannondale is not owned by Trek. Cannondale is owned by Dorel Industries.

What is the most expensive Trek bike?

Some of Trek’s most expensive bikes include Supercaliber, Domane, Madone, Emonda, Domane+, and Rail series. The highest-priced models cost around $12,500.

Is Trek worth the money?

Yes, Trek bikes are worth the money. Trek packs high-end technologies into their bikes, build their bikes around high-quality aluminum and carbon frames, and use only reliable Shimano and SRAM components.

Where are Trek bikes made?

Most Trek Bikes are made in the Netherlands, Germany, Taiwan, and China. Trek also has two manufacturing facilities in USA, Wisconsin – one in Waterloo and one in Whitewater.

Why are Trek bikes so popular?

Trek bikes are very popular because they offer excellent value for the money, they look good, they’re jam-packed with modern technologies, and they retain value for a long time. Their bikes are also ridden by many elite cycling athletes, which makes them even more desirable.

How much is a used Trek bike worth?

It depends on the model, age, and condition, but used Trek bikes have one of the best re-selling values of all bike brands.

See All Models On Trek Bikes

The Ultimate Guide to the Best BMX Brands in 2024

Best Italian Bike Brands: History, Innovation, and Legendary Design Explored

Velotric E-Bike Brand Review: Discover the Perfect Blend of Style, Performance, and Value

5 thoughts on “ trek bikes brand review: a close look at the iconic usa bike brand ”.

The Trek Powerfly 5 Review may be an extremely advanced electrical off-roader that comes with spectacular specs to deliver unmatched skillfulness.

It offers the sort of power you’ll have to be compelled to tackle difficult cross-country terrains, however still feels natural on a leisurely weekend cruise round the neighborhood!

I was interested in buying a used xcalibur 7 and it’s a woman’s model. I can’t find any differences in the mens and woman’s besides the seat and coil spring. Is the frame and everything else the same? Thanks

Hi Jack, Good question. Unlike other mountain bikes with the top tube curving down for women’s bikes, there is not much difference except the frame size and the things you mentioned perhaps?

What’s the difference sl series. I’m confused, can you please explain.

Hi Antonio, It’s just an acronym: AL: Aluminium. CF: Carbon Fibre. CF SL: Carbon Fibre Super Light. CF SLX: Carbon Fibre Super Light Extreme etc 😉

Why the guy who helped take Trek Bicycle from a Wisconsin barn to a billion-dollar company says he never sweats over sales figures or competitors

Pedaling a bike is one of John Burke 's favorite things to do, and it plays an important role in creating "the world's best bikes and cycling gear," which is how his company, Trek Bicycle , brands itself.

Richard Burke, John's father, cofounded Trek in 1976 in a barn in Waterloo, Wisconsin. John Burke joined his father's company in 1984 and became president of the privately owned corporation in 1997.

Today, Trek is a billion-dollar company with 2,000 employees, half of whom work in Wisconsin, and it still makes custom road bikes by hand in the US. Trek owns several brands , and it sponsors or owns eight racing programs, including the Trek-Segafredo team, which competes in the Tour de France . Trek is also an industry leader in bicycling advocacy.

The company has racked up many awards over the years. Recently VeloNews and Cycling Weekly called the company's top bike, the Tour-proven Madone , the king of race bikes.

Things haven't always been so rosy. Lance Armstrong made Trek a richer company in the 2000s, but Trek officially terminated its relationship with the disgraced sports icon in 2012 after it was found that he had doped during his Tour victories . Around that time there was also a bitter legal dispute between Trek and partner Greg LeMond , the former American cycling champion, but that was eventually resolved. The company has moved on, and it appears to be at the top of its game again with renewed energy and purpose.

In a Business Insider interview at Trek headquarters in Waterloo — " the Silicon Valley of high-end and custom-built bicycles " — Burke talked about Steve Jobs' influence on Trek, " the Lance effect ," making bicycling safer, and President Trump 's tax plan.

Daniel McMahon: Trek started back in '76 in a barn with five people. Today it's a billion-dollar company with 2,000 employees. Did you ever imagine it would grow this big?

John Burke: My dad was always focused on the sales number and I never really was, even though I was the sales guy. To me the size doesn't matter. What matters is your body of work. How good are the products? How incredible is the service? How are we taking care of our customers? If we do an amazing job on the product side and we do an amazing job taking care of our customers, the business will grow, and that's what I like to focus on.

McMahon: Does that become more challenging as you grow bigger and bigger?

Burke: It becomes more interesting.

In one way it becomes more challenging because there's so much turmoil in the market. And as companies get bigger, the natural tendency is to become slower and to not change. And in other ways it's incredibly interesting because we've never had more opportunities and we've never moved faster as a company. There isn't a day that I don't get up and I'm not fired up to come to work. There's a lot going on here.

McMahon: So getting better is what motivates you?

Burke: Somebody once said that a successful life is living up to your potential and giving back to others, and I think that from a business standpoint, I always want us to live up to our potential. And you're always chasing your potential. The more you improve, the more potential there is. It's just a game. And we have a massive amount of potential.

McMahon: Trek has been around for about 40 years now. What does success look like for Trek today?

Burke: I would define success for Trek as living up to its potential and giving back to others. One of the things we do at Trek that I'm really proud of is how we use the bicycle company for other people. My mother and my father were huge believers in "To whom much is given, much is required," and neither one of them started off with a lot of money. We've been able to take that philosophy and move it into the business.

Take a look at Dream Bikes , which we've had for 10 years now. We did that in Madison and it became successful, and then added a second location there. We've got one in Milwaukee. We just added one in New Orleans and two or three others, including one in Chicago . That's a big thing for us. Look at NICA [National Interscholastic Cycling Association]. They got 7,000 kids and it's been growing like a weed. We got a guy here, Aaron Mock, and his wife, and they do an amazing job volunteering for NICA, and they really made the Wisconsin NICA happen. There are 450 kids in Wisconsin in NICA, and so I became more interested in this, and we said, "We're going to put the full force of Trek behind NICA." Last year we gave them a million dollars , and we're giving them our time and energy.

We did research. We asked, "How many golfers are there in the United States?" Well, there are 400,000 golfers in the United States. Mountain biking should be able to exceed golf by 2030. Get your kid outside, get your kid exercise. The family can get involved, and it's a no-drop sport. There's a high school in Utah that has 300 kids in high-school mountain biking.

Another program we're working on is PlacesForBikes . In June we're having a conference here in Madison, and we're going to take leaders in bicycle advocacy and say, "How can we move faster to make America more bicycle-friendly in cities?" And the only way that program could happen is because of Trek. We put a bunch of resources in it, we worked with a bunch of companies, and now we're getting our competitors involved in supporting that program. We love to do great things with the bike company.

McMahon: Do you ever feel as if Trek is growing too fast and going in too many directions? You talk about focusing on making great products and providing great customer service, and you've spoken elsewhere about how you admired Steve Jobs and his passion for quality.

Burke: I tell you, one of our failings is that we do too many things. And you're right, I'm a huge fan of Steve Jobs and what he did at Apple , and we've used those lessons very well here. But we do bite off a lot of different things. We have an appetite for change and we want to play. There are a lot of companies who've seen this advocacy stuff, and most of the bike industry sees it and they go, "That's not me — somebody else does that." And we see that and we say, "No, that's part of our reason for being." And so we do that kind of stuff. We do a lot of different things.

McMahon: Describe your decision-making process. You come off as a no-nonsense guy who makes decisions quickly.

Burke: Yeah. [Laughs] You know, my decision-making process happens in this room. There are these two whiteboards, and the reason there are two is that one usually gets filled up and we go on to the other. But my decision-making process is really simple: I get the best people in the room, I get a whiteboard and a bunch of markers, and I listen to what everybody has to say, and I write it all up on the board, and then we figure it out, and we go. I love getting people's input — that's why you have people. And we have so many smart people around here.

We have an appetite for change and we want to play.

When you can put stuff up on a board you can visualize it; it just helps me think the problem through and it becomes clearer. I thought I was weird that I always had to have this whiteboard. Then I Googled "Steve Jobs whiteboard" and he was a huge fan of it. So in all the Trek offices around the world there's a big whiteboard.

McMahon: How do you pick the right people? And what's an "awesome bus"?

Burke: We have this thing where we say, "Get the right people, in the right seats, in the awesome bus." The whole philosophy of the awesome bus is a great place to work. We do everything we can to make Trek a great place to work.

If you look outside the door here, we've got the best 15 miles of mountain-bike trails. They're not in Whistler, they're not in Colorado — they're right across the street here in Waterloo. And you see people go over by the hundreds every day to go ride their mountain bikes. We have this amazing café — it's frickin phenomenal. And the largest ESOP [employee stock ownership plan] in the state of Wisconsin is Trek. Employees own a good piece of the business here. And if you take a look at our health program, we do everything to make this a great awesome bus.

So what we look for and who that's up to are our great individual leaders who are tasked with hiring their teams. I hire my team, but those people go and hire their teams.

If you take a look at the guy in charge of legal at Trek, he's been here for 22 years. The guy in charge of our international business, he's been here 28 years. Guy in charge of product, 29 years. Guy in charge of US sales, 31 years. If you take the woman in charge of global customer service, she's been here 28 years. The woman in charge of the international distributor market, 28 years. We've got a core group of people who have been here a long time.

And when you go down in the organization, people spend a lot of time here, and they do so for a good reason. I always thought, if you take a look at the ballplayer who plays for the same team his whole career, that's something special. People move around in companies more today than they ever have, but when you just take a look at some of these people who have worked at Trek for a long time, I look at that and I say, that's really cool. And you won't find that anywhere else in the bike business.

McMahon: How do you feel these days about Specialized , one of your fiercest rivals?

Burke: I think Specialized is a great competitor. They make us better.

McMahon: You've been candid about wanting to beat them.

Watch: How BTS makes and spends their money

Main content

Where Are Trek Bikes Made? 2024 Overview

As the largest bicycle company in the United States, Trek manufactures nearly 50 percent of all the bikes sold in the USA. They make all styles of bikes, including mountain bikes, road bikes, professional-grade bikes, and bikes for kids. Understanding the scale of its operations, you may wonder where they make Trek bikes and if they produce them in the United States.

In the rest of this guide, we’ll explain exactly where Trek bikes are made and other interesting information about the company.

Trek bikes are made in China, Taiwan, Cambodia, and other countries. Trek Bikes are no longer fully produced in the USA; however, they do assemble some of their bikes in the United States.

Which Trek Bikes Are Made in the USA?

Despite having an awesome American legacy, less than 1 percent of all Trek Bikes today comes from the United States. In 2014, they made somewhere between 20,000 and 25,000 bikes in the US , but in 2013, they made around 50,000. We have continued to see a steady decline in the number of bikes that they make in the United States. Let’s have a look at the bikes made in the US:

Madone 6 series
Trek Madone 5.2
Trek Emonda SLR 8
Project ONE

Even these bikes, we would exercise caution in thinking that they fully make them in the United States because we get the feeling that they only assemble them here. Every bike that they make in the US will come from its sole factory in Waterloo, and it will have a label on it that says, “Handbuilt in the USA.”

Unfortunately, due to the lack of manufacturing that this company now does in the US, you have reason to exercise caution. For example, they say that only the red and white bike frames for the Trek Madone 5.2 were made in the USA.

Made in Waterloo

At the manufacturing facility in Waterloo, Wisconsin, they continue to build Trek bikes, but we would advise caution about believing in this too much. Unfortunately, we believe it is quite little in comparison to the past.

Believe it or not, like many American-made companies, Trek started from humble beginnings in a big red barn. They chose an operation that sat in the middle between Madison and Milwaukee. One of the funny things about this company comes from how they will occasionally put the face of their employees on coffee mugs as they did with their road bike manager .

When you buy the more quality Trek bikes, that would show you where you get the American-made bikes from Trek. For example, look for custom-built bikes as well to receive the ones made in Waterloo.

Some of the things that they do at the factory in Waterloo include sanding, bonding, and painting bicycle frames. They also assemble the chains and tires on the bicycles. Many of their US-made bikes will consist of carbon fiber since these are more high-end materials.

All of the carbon fiber frames come from Hexcel, a company based in Salt Lake City, Utah, so as long as you buy a carbon fiber framed bike, you will have an American-made frame. Hexcel has provided its services to Trek for over 25 years.

Along with the original factory in Waterloo, Trek also has its headquarters in Waterloo, where they hire 1,000 employees. Anyone interested in the history of this brand may want to tour its headquarters in Waterloo. You can learn more about their visitor tours here , where you will learn about their history.

Here is a cool video showing just how passionate Trek is about their bikes.

Why Did Trek Bikes Stop Making in the US?

We saw the manufacturing numbers halve from 2013 to 2014. It dropped from 50,000 bikes per year down to 25,000. Today, only around 10,000 Trek bikes get produced in the United States. Once upon a time, all Treks came from the United States, but you can’t say that anymore.

Trek first began building its bikes in 1976, but over the years, as the bicycle industry has outsourced its manufacturing more and more, we saw Trek do the same.

The increased labor costs and lower profit margins meant that they sent the jobs overseas to stay competitive with other companies. We do like that this brand appears to have held out longer than most. The first bicycle brand to start manufacturing overseas was Schwinn in the 1980s, and we saw a gradual slide from there where all the other companies followed.

Gradual Decline in US Manufacturing

Instead of an instant halt to production at Trek, we have seen a slow and gradual decay of its US manufacturing. Trek continues to this slow decline, and we don’t know where it will end and if all bikes will eventually be made overseas.

In either 1994 or 1995, we started to see them making most of their welded frames, such as the aluminum frames in Taiwan. The only exception to this was their tandem bikes. We believe that the real transition started in 2007 to 2008 because this was when their bikes stopped showing the “Made in X” stickers. Still, we think they held out longer than some of the other biking companies.

Be Careful About “Made in the USA” with Bikes

Don’t be taken in at the first sight of “Made in the USA.” Now, we’re not necessarily talking about Trek Bikes but the biking industry in general. Many times, they made put “Made in the USA,” but if you look closer, you will see the fine print that says, “Frame designed in the USA.”

Another trick that companies will sometimes use is to import the frame unpainted, and once they have painted them, they can claim that they were made there. Every country will have different laws on what is and is not acceptable for things like this.

One of the recent tricks that they use is to say, “Manufactured in America,” which means the same thing as “Assembled in the USA with Domestic and Foreign Parts.” You want to stay hip to the games that companies will play if you want a true American-made product, rather than some company padding its pockets of well-intentioned patriots—it’s more unacceptable than stating the true origin upfront, in our opinion.

Popular Related Article: What Air Compressors Are Made in the USA?

Made in the USA – Getting the Custom Bike Experience

Custom-made Trek bikes offer a one-of-a-kind bicycle that differs from all the rest. You have two options, but both of them involve American made bikes. First, you can head to the headquarters in Waterloo, Wisconsin, to meet the individuals who brought your bike idea to life. Before that, you order it from your local Trek retailer.

Upon buying a custom bike in this way, you receive the VIP tour of the Trek headquarters and have a look at the design and manufacturing of your bicycle. You take a group lunch ride with the employees, which has become a personalized and favored experience unlike anything the competition offers. The Trek Race Shop will also provide you with tips on how to race better.

For the second custom-made option, you order the bike from the factory by visiting it onsite to discuss how you would like it built. After you order it, they will ship it to your retailer for pickup. You receive a personal design and spec consultation with this choice and a factory tour. In many ways, they’re kind of the same, but the second option offers you one-on-one support when ordering. Whatever option you choose, they will handle assembling the bike, but they don’t do this with a mass assembly line.

Here is a cool video showing custom Trek bikes being made:

Touring the Factory in Waterloo

You don’t necessarily need to buy a custom-built bike to tour the factory in Waterloo. You can schedule a tour on Wednesdays if interested in better understanding what they do at the facility there. For example, you will learn how they don’t manufacture the frame at that location, but you see the painting booths, the wheel manufacturing, and the design area.

The tour doesn’t cost anything, and the guides are incredibly knowledgeable about the facility and willing to answer questions. You will see every phase of the bike manufacturing process that they control in Waterloo. It’s also a fascinating way to learn the history of Trek and how it began. We wouldn’t recommend taking this tour in groups larger than 12 since it can be difficult to move around.

Made in Taiwan

In the last couple of decades, Taichung, Taiwan, has exploded into the bicycle manufacturing scene. The whole of Taiwan has become a major producer of bikes, including Trek Bikes, usually through Giant, a biking company that produces parts for most bicycle brands. Giant has the world’s largest bike manufacturing facility in Taichung.

Trek does its manufacturing in Taichung. Many would award this city with the title, “Bike manufacturing capital of the world.”

Let’s have a look at what Trek Bikes does in Taichung. At this factory, under the label Giant, they produce one million bikes, and in total, they produce 6.3 million every year at all nine of their factories. This shows you the deplorable state of US manufacturing, where they only now produce an estimated 10,000 bikes per year.

We would say that Taiwan and China produce lower-tier to mid-tier bikes. Giant produces more of their low-level bikes in China. We did hear that Giant shuttered a factory in China in 2019 due to the 25 percent tariffs on Chinese goods. The production rate in Taiwan doubled as soon as this happened.

Giant went on to blame former President Donald Trump—as if everyone should be outraged about a Chinese factory closing—since it was no longer profitable to produce the bikes in China. While there are plenty of legitimate reasons that someone could pick a bone with any US president, the only people upset about a Chinese factory closing down are the ones profiting off it.

Since the late 1980s, Giant has produced bikes for Trek as it has for many other biking companies, and today, they build many of the Trek bikes. Follow where Giant produces its bikes, and you will often find that they make Trek bikes there. Despite some of the negative connotations about foreign manufacturing, we wouldn’t necessarily say that bikes made in Taiwan would be the worst thing ever. You have many specialists here that understand how to build a quality bicycle. While it may not be American-made, it does have its advantages.

Made in China: Trek Bikes

All of the big bicycle brands have a manufacturing presence in either China or Taiwan—Trek manufactures in both. The lower-end Treks will often come from China since it costs less to produce them here, and they use lower-quality materials. Some of the locations where we believe that they manufacture Trek in China include:

Jiangsu, China
Guangdong, China
Heibei, China
Zheijiang, China

Most of the Trek bikes come from Taiwan, not China, but you still have some that come from this country. In the past, they produced more in China, but because of US tariffs, they now produce bikes in Taiwan. They have six factories in China where they produce bikes .

Trek Bikes does have a manufacturing presence in China, but they don’t make all of their bikes there.

Most of the Components are Made in China or Taiwan

Trek commonly produce the components for their bikes in countries like China or Taiwan. Even if you have a bike that says, “Made in the USA,” we would advise caution on thinking of it as fully American-made since that rarely happens with this brand anymore. The only exception to this would be their carbon frame bicycles, but many of the components will come from China and Taiwan.

Trek Bikes Go to Cambodia

In 2018, Trek Bikes announced plans to move the production of 200,000 of its bicycles from China over to Cambodia. We believe this decision came at the heels of the US tariffs against China. Many of the bikes with aluminum frames now come from Cambodia. They make them at the A&J Factory, which first opened in 2006. This is, in fact, a Taiwanese-owned factory.

Along with Trek Bikes, they make Kona, Norco, and Kent there as well. The choice to move production from China marked a deliberate action to take production from Giant in China and put it elsewhere due to the Trade War.

This is a 500,000-square-foot facility in Cambodia, and it sits near the nation’s capital of Phnom Penh. We found this an interesting choice because most bike manufacturing in the country happens closer to Vietnam in the north.

Behind Taiwan and China, Cambodia remains a popular manufacturing spot for bikes, but it struggles with the infrastructure. Because of that, many of the components must be imported to build them. That could be one of the reasons that we don’t see more manufacturing of bikes here.

Like with China, you can expect more entry-level and lower-priced Trek bikes to come from here. The one issue that has come up often with manufacturing in Cambodia comes from its poor treatment of factory workers.

Trek Bikes and Manufacturing in Germany

When we say that Trek makes its bikes in Germany, we mean their subsidiary Diamont Bicycles, a German brand of bikes. Trek first acquired the brand in 2002, and they make a stylish city bicycle. The brand has a history in Germany that goes back to the late 19th century. They manufacture in Hartsmanndorf, Germany, where they employ an estimated 250 workers.

Unfortunately, like with the US, we have seen Trek gradually lower the amount of production in Germany. They once employed 600 workers, but they now only employ 250 in the country.

The facility in Hartsmanndorf shows you the only directly owned factory under the Trek Bikes label. All of the other manufacturing comes from third-party factories like Giant. Diamont gives you an example of one of the oldest bike manufacturers in Germany. The factory does appear to have a decent output of 150,000 bikes.

Made in Hungary

Along with its manufacturing switch to Cambodia, Giant, Trek Bikes’s manufacturer, announced plans in 2018 to switch over to Gyongos, Hungary. This decision came during the US Trade War with China, and they lobbed high tariffs on goods. Giant has said that it will construct a $72 million facility with the aim of better serving the European market and reducing its dependence on Chinese manufacturing.

The choice to manufacture nearby will reduce the cost of taxes and transport. Building the new factory in Hungary will allow them to produce one million more bikes next to its market.

Are Trek Bikes Made in India?

While Trek does sell its bikes to the Indian market, they do not produce bicycles in the country. They have also said that they have no plans to produce in India. It first entered the market there in 2018, and they have said that they plan to sell to over 125 cities in India.

Favoring Countries with Cheap Labor

Unfortunately, we don’t see Trek Bikes bringing back manufacturing to the United States any time soon because it appears to favor the countries with cheap labor the most. For example, China, Taiwan, Cambodia, and Hungary pay lower wages than countries like the USA or Germany.

We were even surprised that they have kept as much manufacturing in Germany as they have because outsourcing to countries with cheaper labor appears to be the norm. We believe that even their manufacturing in Germany could change with Hungary 494 miles away.

For those who want American-made products, as Americans, we can only blame ourselves that the manufacturing has gone to places like this because of how we often go for the cheaper products despite them being made elsewhere. If we want American manufacturing to return, we must make it clear that we support American-made products rather than those made in other countries. Your money is a vote for American manufacturing.

Considering how Trek Bikes receives 60 percent of its business from the United States, we think that they should do a lot more manufacturing in the United States, but we can only fairly ask that of them by supporting the American-made bikes that they produce.

What Trek Does Do in the US

While they don’t have a great record of manufacturing in the US, especially in the last decade, we wouldn’t write them off completely. The brand hires American workers for its engineering, testing, and design. We respect that the brand has at least kept that much in the United States over choosing to send it elsewhere.

Don’t See a Barn, See Something Bigger

Trek has a saying at their factory in Waterloo that we find inspiring. The American heritage of this company has separated it from the other choices because it all started in something so humble as a big red barn and grew from there. Over time, the company expanded to become a billion-dollar business that has a presence around the world. Trek has since outgrown the barn that it started in, but the founding principles of “Don’t see a barn, see something bigger” have always guided the mission of the brand.

Conclusion:

That does it for this guide, if you have further questions about where Trek bikes are made or if you know any information we should add to this guide, let us know in the comments below. Like some of the other brands in the biking industry, Trek doesn’t do much production in the United States, but they do have a history in the United States. You can still buy bikes from Trek that were made in the United States, but we would advise heavy research in advance to make sure that you bought one made here. Beware as well of how a higher cost on the bikes doesn’t always mean that they made them in the United States.

Hi, my name is Kevin and I’m from Pittsburgh, Pennsylvania. Choosing products made in America is important to me because it supports local economies, creates jobs, helps the environment, and ensures ethical labor practices. I also find that American made products are usually of higher quality so although they’re a little more expensive, you save money in the long run. Before starting this website I was in the USMC infantry and nowadays I work on this website as a hobby.

2 thoughts on “Where Are Trek Bikes Made? 2024 Overview”

I’ve been looking for an American made bike but can’t seem to find any that meet my needs. What would you recommend for someone who is an intermediate mountain biker?

Hey Matt, there are a lot of good alternatives to Trek. We have a full article on bikes and there are plenty of mountain bikes on that list that would be suitable for an intermediate lever rider. After checking it out if you have any questions just let me know.

Trek Bikes Review — History, Models, and FAQ

Trek Bicycle Corporation is a bicycle and cycling products manufacturer whose headquarters are located in Waterloo, Wisconsin.

Trek bicycles are marketed through 1,700 dealers across North America . They have distributors in more than 90 nations across the world with subsidiaries in Asia and Europe.

Only a small percentage of their bikes are manufactured in the USA while the remaining 99% are manufactured in other parts of the world including Germany, China, and the Netherlands.

Over the years, this manufacturer has distributed bikes under brand names like:

Diamant Bikes
Klein and LeMond Racing Cycles
Trek, Villiger Bikes
Gary Fisher
Electra Bicycle Company

Trek Bikes History

Over the last 42 years, this company has continually worked to refine and improve its products and persuaded the world to join in and take the journey towards better health and fitness.

The Early Years

Trek’s story began in December 1975 in a barn when Dick Burke invested a sum of $25,000 to manufacture steel touring frames to battle those produced in Japan and Italy.
Initially, the idea was to make the world’s best bikes but it was not until 1982 that they managed to actually manufacture their first complete bike as a company after acquiring more space and building a factory. In 1983 , they made their first mountain bike.
Later in 1984 , they launched aftermarket parts and accessories line, Trek Components Group (TCG) .
The period between 1985 and 1991 could be described as the technology frontier for Trek. In 1985, they borrowed from aircraft and other bike companies’ technology and introduced their first bonded aluminum bike frame in 2000.
Later in 1986 Trek followed up the success of 2000 with a 3-tube carbon composite model, The Trek 2500.

This was Trek’s entry into the world of carbon fiber. That same year, to keep up with rapidly growing sales, they added another 75,000 sq ft (7,000 m 2 ) of manufacturing space to its Waterloo headquarters.

In 1988 , Trek bikes introduced “ Trek Wear ,” which strongly indicated the company’s entry into the cycling apparel business. A year later, Trek ventured into foreign markets, opening subsidiary offices in the UK and in Germany.

That same year Trek introduced its Jazz brand of bicycles, a collection of entry-level and kids’ bikes designed by Trek but manufactured in Taiwan. Jazz bicycles were discontinued in 1993.

The famous Trek 2500

In 1992 , They launched their first bikes built with a full-carbon frame, the 5500 and 5200 which featured Optimum Compaction Low Void ( OCLV ) frames. These went on to become the world’s lightest production bikes with a frame weighing around 1.11kg.

The company further expanded its space to accommodate the new OCLV manufacturing facility.

In 1992 , Trek also introduced their first full-suspension mountain bike, the 900 series which featured the T3C suspension system. In 1993, Trek also acquired Gary Fisher Mountain Bikes, named after Gary Fisher , one of the inventors of the mountain bike and one of the most popular names in off-road cycling.

Fisher had founded Gary Fisher Mountain Bikes in 1983 and sold his company in 1991 to Taiwan’s Anlen company, remaining on as President.

The Later Years

From there it has been all systems go for Trek bikes with a various event marking their success such as introducing a full suspension Y bike in 1995 and signing three-time Tour de France champion Greg LeMond to get LeMond Racing Cycles on its feet (1995), although the relationship with LeMond soured in 2008 as both sides alleged breach of contract.

In 2006 Trek launched the “ 1 World 2 Wheels ” campaign. The idea was to encourage Americans to swap their cars for bikes on trips of two miles or less.

Today their mission is to “Help the world use the bicycle as a simple solution to complex problems” such as easing traffic congestion, improving health, seeing the world, and combating climate change.

They’ve cut their coal emissions to nil and parking spaces at their headquarters are allocated for carpoolers only.

Trek Bikes Model Range

Today, Trek produces everything from high-end road, mountain, and triathlon bikes to hybrid, comfort, cruiser, and kids’ bikes. These products are available at a range of prices; the high-performance bikes will require you to dig deeper into your pocket while other bikes are more affordable.

They have also designed bikes and accessories to fit female riders since 2000 and they have a custom bike program called Project One, where customers can choose their own paint scheme and component mix.

Trek Mountain Bikes

Trek’s mountain bikes are made for off-road adventure, fun, and competition. Among their extensive range of 13 models, you can find something to take on any off-road conditions and fit every budget and rider preference.

They categorize the bikes into four groups: six cross-country models, four trail models, two downhill models, and one fat bike model. Additionally, there are electric mountain bikes which we discuss below.

Among the styles, you can find hardtails, full-suspension gravity bikes; 29″, 27.5″, mulleted wheels; aluminum, steel, and carbon frames; and a range of options from a beginner hardtail to a World Championship-winning beast.

The Trek Slash 9.9 XX1 enduro is the most expensive in the range, with an RRP of over $12,500; at the other end of their range, you have the sub-$500 steel-framed Trek 820 cross-country bike.

Interesting design technologies include Trek’s advanced OCLV Mountain Carbon frame and progressive sizing geometry. Other innovative MTB technologies from the company include Active Braking Pivot, IsoStrut shock—structural suspension, IsoSpeed frame-integrated suspension, and Mono Link adjustable geometry.

Read Our Reviews

Trek Marlin 4 Gen 2 Review
Review of Trek Marlin 5 Gen 2
Trek Marlin 6 Gen 2 Review
Trek Marlin 7 Gen 2 Review
Trek Marlin 8 Gen 2 Review
Trek Supercaliber Review

Trek Road Bikes

Trek is most widely recognized for its exceptional road bicycles, used by the World Tour team Trek Segafredo. Their road bikes are made for speed and efficiency on paved surfaces and gravel.

The company makes four distinct styles of road bikes in a range of builds:

Aero (Madone) – Most popular racing bike for its aerodynamic tubing
Lightweight all-rounder (Emonda) – The all-rounder lightweight climbing choice
Endurance (Domane) – Built for comfort over long distances, with more relaxed, stable geometry and 38mm tire clearance
Gravel – A fast off-roader with mounts for accessories and more tire clearance

You can find Trek road bikes with OCLV Carbon or Alpha Aluminum frames and SRAM or Shimano groupsets, depending on the price, which ranges from just over $1,000 for the cheapest Domane AL 2 to over $12,500 for the highest spec version of each.

Some exciting technologies used on Trek’s road bikes include invisible cabling design, IsoCore vibration dampening, and adjustable IsoSpeed micro-suspension.

Trek also mentions its aim to make each bike as effective as possible for both sexes, eliminating the need to find a women-specific model.

Trek Hybrid Bikes

Urban & Commuter / Fitness / Dual-sport / Recreation / Women’s / Kids’

Aluminum / Carbon

Trek hybrids are another hugely popular range of bikes among casual cyclists. These urban bikes are designed for versatility and benefit from the trickle-down of technology from the brand’s most innovative models. These hybrids include:

FX 1-6 – This is a speedy fitness bike with a rigid fork
Dual Sport 1-4 – A suspension fork hybrid built to tackle off-road terrain or function as a fully-equipped commuter
Verve 1-3 – This is the ultimate comfortable hybrid bike with upright geometry and a low-step option available

These bikes come in various builds, including OCLV Carbon or Alpha Aluminum for the frames; step-over, step-thru, or low-step designs; IsoZone handlebar-integrated suspension, IsoSpeed Decoupler for endurance comfort, and mounts for a rack and fenders.

These bikes range from around $500 for the cheapest FX 1 to over $2,000 for the most expensive FX 6 Carbon and can be paired with various accessories to customize the bikes for your diverse urban or commuter needs.

Trek Electric Bikes

Each of Trek’s traditional bike ranges has a selection of e-bikes to complement it. This includes eHybrid, eMTB, and eRoad.

Allant+ and Verve+ – Two fully equipped urban hybrid electric bikes, the Allant being the more sporty of the two
E-Caliber, Rail, and Powerfly – Three full-suspension e-mountain bike options. The Rail is a long-travel MTB, and the E-caliber is a super lightweight XC bike
Domane+ – Trek’s endurance road model goes electric with a lightweight and comfortable design that makes all-day riding a breeze

All of their bicycles use Bosch e-bike systems. Bosch produces some of the most innovative systems on the market with stylish integration, powerful mid-drive motors, and large-capacity batteries.

Trek uses the design technology found on their traditional bikes on many of their electric ranges, such as the IsoZone, IsoSpeed suspension, and premium frame engineering.

In addition, Trek’s subsidiary brand Electra has two comfort-focused “Recreation” electric models, the Townie Path Go and Attitude Go, and one hybrid, the Vale Go.

These e-bikes cover a wide price range, comparable to the standard bikes, beginning at around $1,600 for the entry-level Electra Townie up to $12,500 and $13,500 for the top-end road and MTB models.

Shop Trek E-Bikes

Where are Trek bikes made?

Trek bikes are made in China, Taiwan, the Netherlands, and Germany. Most of the manufacturing of Trek’s bikes and accessories takes place in China and Taiwan, as with most major bicycle brands. However, very select models are still produced at their Wisconsin factory.

Are Trek bikes good?

Yes, Trek bikes are good. They have worldwide recognition for high-quality, long-lasting bicycles across the whole price range. Trek also sponsors and manufactures bikes for the highest level of professional cycling, including Trek Segafredo road cycling and Trek Factory Racing mountain biking.

Where to buy Trek bikes?

You can buy Trek’s bikes at physical and online retailers worldwide, both online and in-store. Trek has its own physical stores and ambassador bike shops that mostly stock or only Trek bikes. You can find a list of all their online and physical retailers through the Trek.com website.

How much is a Trek bike?

A Trek bike can cost as little as $450 to $13,500. Each Trek model has various spec levels which change the price incrementally, meaning you can find a Trek bike in any price range. The company’s most popular models like the FX, Domane, and Powerfly have many pricing levels.

What size Trek bike do I need?

The size Trek bike you need depends on the model you buy, your body measurements, and preferences. Each of Trek’s products has a corresponding sizing chart on its web page to help you find the correct size. You can also use Trek’s network of Precision Fit technicians professional fit.

When did Trek stop making bikes in the USA?

Trek stopped making bikes in the USA in 2017. According to sources inside the company, they then moved the final 1% of US production to their overseas factories. However, 99% of the production was already in China, Taiwan, the Netherlands, and Germany.

How do I tell what year my Trek bike is?

You can tell what year your Trek bike is by finding the serial number on the underside of the bike’s frame, next to the bottom bracket. Then, contact your local Trek dealer or get in touch with the company’s customer service and provide them with this number to find out.

Who owns Trek bikes?

Trek Bikes is a privately owned company. Initially, the parent company was called Intrepid Corporation. However, Intrepid changed its name to Trek Bicycle Corporation in the 1990s and stopped its non-bicycle-related business due to the incredible success of the biking giant.

Share this on:

About the Author

Sam Millers

4 thoughts on “ trek bikes review — history, models, and faq ”.

Got a 1989 Trek 1400 road bike, I love that thing, it was converted to STI brifters, and the bike itself even for today’s standards is so light!

I haven’t had the privilege to ride it, but the bike looks great! I’m sure it rides like the wind 🙂

Please doble check when you buy a Trek bike! For self experience, I bought one 10 month ago (all stock) and the chainring start touching the frame. I thought it was normal because I think they put correct components. But that was not the case they put a 36t and 26t xt crankset. My frame is completely damaged and I was worry because I do not want to get a accident. I went to the shop and they tell me was my fault they don’t give me any guaranty so that what I think this bike it’s worst do not buy repeat.

Oh man, sad to hear. What model was it?

Experience Local Bike Shop Care

Helping our community enjoy life on two wheels is what we live for! No matter what type or level of cyclist you are, we're dedicated to helping you ride more often, more comfortably. Shop on our website or to come visit us, we’re here to help you with all of your cycling needs. Visit us today to meet our friendly staff and experience the independent bike shop difference. We also offer a variety of events and maintenance classes .

Mountain Bikes

Electric bikes, fitness bikes, hybrid bikes, kids' bikes, bikes in stock now.

Shop Gear | Accessorize Your Ride

Bike apparel, bike helmets, bike lights.

Trek Commuter Comp R Flare R City Bike Light Set

Bike Service

We know being separated from your bike can be hard, so we do our best to make sure you are back in the saddle as soon as possible. We have a 48HR Guarantee, so you'll never have to wait too long!

Get In Touch

We're here to answer all of your cycling-related questions. Stop by or give us a call today!

Sea Otter Classic
Earnings/Financial Reports
Gear Minute Videos

Search form

Industry News
Announcements
Retail News
New Products

Classifieds

You are here, trek bicycle plans to ‘right size’ with 10% cuts to spending.

BOULDER, Colo. (BRAIN) — Trek Bicycle president John Burke has told company leaders that he has decided to “right size” the company by 10% in response to slow sales and high inventory levels. But he says the company's overall strategy remains unchanged.

In an internal memo Burke sent to executives recently, he said details of the cuts would be announced Friday. He said in addition to a 10% cut in spending, Trek would substantially reduce its stock keeping units (SKUs), saying Trek’s model year 2026 SKUs will be 40% lower than model year 2024.

“These are turbulent times in our business,” Burke began in a confidential Company Update document that Burke sent internally, which BRAIN has obtained.

He went on to say the global bike market is “in chaos,” with high inventory levels at wholesale and retail levels, leading to “significant and continued” discounting. He said retail sales were also below Trek forecasts, including in January and February this year. He said the company had not hit its monthly sales goals for the past 15 months.

He said the situation left him with three options: simply hope for better days ahead, continue to make cuts around the edges, or “right size our business to the realities of the marketplace.” He said he decided to take the third route.

He said Trek would reduce overall spending by 10% with cuts to programs and positions, with decisions made on or before March 8. Trek will also simplify its product lines and reduce inventory levels; He said model year 2026 inventory will be 20% lower, measured in days in stock, than they were before the pandemic bike boom.

However, Burke said Trek’s overall strategy has not changed and the brand’s “flywheel” is “spot on.”

BRAIN has reached out to a Trek representative for a response.

The Trek news comes amid many cuts across the independent bicycle channel and related businesses in the past year, including cuts at Vista Outdoor , HLC , Rad Power, REI , Zwift, QBP, The Pro’s Closet and Signa Sports United (owner of WiggleCRC and other e-commerce brands).

Sign up for our newsletter

Nbda bicycle industry retailer focused e bike safety & standards panel meets, taiwanese bicycle manufacturers forecast industry growth, canyon's blair clark retires as north america gm, three new routes added to the us bicycle route system, finish line introduces the halo range of bicycle lubricants., xtracycle rolls out free shipping, assembly, passenger system across e-cargo lineup, join the conversation.

Bicycle Retailer and Industry News

Upcoming Events

Download the 2019 Industry Directory

Read the 2021 Sales Training Guide

Opinion/Analysis
Product/Tech
Studies/Reports
Classifieds Refund Policy
Privacy Policy
Terms of Service
Staff Directory
Browse Classifieds
Submit a Classified

Advertising

Advertising Info

Are Lidl-Trek's bikes the prettiest at the Tour de France?

Each rider of the women's and men's teams will be racing aboard a one-of-a-kind Project One ICON Trek Émonda or Madone

Trek Project One ICON TdF edition collage

When the 2023 Tour de France gets underway on Saturday, July 1, each rider of the Lidl-Trek squad (formerly knowns as Trek-Segafredo) will be rolling through France on a one-of-a-kind Project One Icon bicycle.

Trek today unveiled eight all-new Project One ICON paint schemes, made especially for the bike brand's professional men’s and women’s road teams but available for consumers worldwide.

Trek says that each paint scheme is handcrafted using individualized paint processes that create organic designs and patterns that cannot be replicated. Therefore, no two Project One ICON frames are exactly the same.

These new paint colors are available, made to order, on Trek’s Émonda SLR and Madone SLR framesets.

All Project One ICON bikes are painted in-house at Trek's Wisconsin headquarters by the brand's "most experienced Project One artists."

"These bespoke designs are about more than colors that stand out: they're filled with texture, depth and mood," says Trek.

Trek did not yet say which rider will be aboard what color; I guess we'll just have to tune in to the Tour de France and Tour de France Femmes avec Zwift later in the month to find out.

Get The Leadout Newsletter

The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!

| Also read: Tour de France 2023 special kits rated

The all-new schemes:

Chroma Ultra-Iridescent (limited edition)

Chroma Ultra-iridescent comes from years of trial, error, and combined artistic brainpower from Project One’s most sought-after master painters. It takes a certain level of skill and know-how to create a paint so radiant.

Chroma Diamond Flake (limited edition)

Millions upon millions of microscopic chrome flakes create a stunning scheme worthy of every display. No two diamonds are the same and with this limited-edition colorway, riders will have a dream bike that shines differently in every light.

Real Smoke (Cerulean Mist, Red Smolder, and White Ash)

Real Smoke is a hazy, hand-crafted paint scheme that uses fire as the main ingredient. Each frame catches smoke within its base paint layers for a design that never cools.

Crystalline (Blue Prismatic and Viper Frost)

These one-of-a-kind paint schemes are created organically by fusing together thousands of tiny crystals into lattices that sparkle in any light. Just like the natural phenomena they replicate, Crystalline bikes are like snowflakes — each one as unique as the next.

Team Tie Dye

This unique paint scheme in pro team colors complements the six additional Tie Dye options currently available through Project One that launched earlier this year.

Trek aren't the only bike brands unveiling special bikes at this year's Tour de France - so far we've also seen Lapierre's AI designed Xelius SL for Groupama-FDJ and Mark Cavendish's personalised Wilier Filante SLR.

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Cycling Weekly 's North American Editor, Anne-Marije Rook is old school. She holds a degree in journalism and started out as a newspaper reporter — in print! She can even be seen bringing a pen and notepad to the press conference.

Originally from The Netherlands, she grew up a bike commuter and didn't find bike racing until her early twenties when living in Seattle, Washington. Strengthened by the many miles spent darting around Seattle's hilly streets on a steel single speed, Rook's progression in the sport was a quick one. As she competed at the elite level, her journalism career followed, and soon she became a full-time cycling journalist. She's now been a cycling journalist for 11 years.

BOLOGNA, ITALY - JUNE 30: Tadej Pogacar of Slovenia and UAE Team Emirates celebrates at podium as Yellow Leader Jersey winner during the 111th Tour de France 2024, Stage 2 a 199.2km stage from Cesenatico to Bologna / #UCIWT / on June 30, 2024 in Bologna, Italy. (Photo by Tim de Waele/Getty Images)

The full general classification, along with the latest stage result, and the standings for the other jerseys

By Emma Magnus Published 30 June 24

"There’s going to be minutes in three weeks. 21 seconds doesn't mean anything," says Tom Pidcock after first blows dealt from the favourites in Bologna

By Tom Thewlis Published 30 June 24

Soudal Quick-Step rider starts stage despite bloody injury

By Tom Davidson Published 29 June 24

QUEBEC CITY, QUEBEC - SEPTEMBER 08: Neilson Powless of The Netherlands and Team EF Education-Easypost celebrates at podium as best climber rider during the 12th Grand Prix Cycliste de QuÃ©bec 2023 a 201.6km one day race from Quebec to Quebec 92m / #UCIWT / on September 08, 2023 in Quebec City, Quebec. (Photo by Dario Belingheri/Getty Images)

After a 13-day stint in the Polka Dot jersey last year, Powless to hunt for a stage win this year

By Kristin Jenny Published 27 June 24

The 2024 Tour de France gets underway in Florence, Italy, on Saturday, June 29, with a peloton of 176 riders spread across 22 teams. Only four U.S. riders will be among them.

By Anne-Marije Rook Published 25 June 24

Barcelona 2026 will be the Tour’s fourth foreign start in five years. Is it time to think about the environment before profit?

By Adam Becket Published 18 June 24

The second eight-part series is available to stream now

By Tom Davidson Published 11 June 24

From working in a fish auction in Denmark through to breaking climbing records in Spain

By Tom Thewlis Published 6 June 24

The final podium of the 2023 Tour de France on the Champs-Elysées in Paris

All the information you need in order to tune into the biggest race of the year

By James Shrubsall Last updated 25 June 24

Jonas Vingegaard during a time trial at the Tour de France

Objects stuffed in skinsuits offer ‘significant’ drag reduction and can save seconds against the clock

By Tom Davidson Published 10 April 24

Useful links

Tour de France
Giro d'Italia
Vuelta a España

buyers-guides

Best road bikes
Best gravel bikes
Best smart turbo trainers
Best cycling computers
Editor's Choice
Bike Reviews
Component Reviews
Clothing Reviews
Contact Future's experts
Terms and conditions
Privacy policy
Cookies policy
Advertise with us

Cycling Weekly is part of Future plc, an international media group and leading digital publisher. Visit our corporate site . © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.

Drone company DJI unveils new electric bike brand Amflow

After teasing the launch of its first two-wheeled product, the drone and camera powerhouse DJI has now unveiled an electric mountain bike under the Amflow brand. Take a look at the new Amflow PL, powered by DJI’s own new drive system.

Amflow is described as a new electric mountain bike brand incubated by DJI and is responsible for the eMTB’s ultra-light carbon fiber frame design.

The e-bike’s motor is all DJI. As the company explained, “DJI’s long history of R&D in motor, battery technology, and software development drove the creation of the DJI Avinox Drive System, which powerfully combines torque, battery capacity, 2-inch OLED touchscreen, remote controls, and a charger/supercharger.”

According to the company, the motor system includes a compound planetary gearset that helps it provide its “industry-leading power-to-size ratio.”

The 600 Wh battery is quite svelte, too, weighing just 2.9 kg (6.3 lb), with the entire bike tipping the scales at a lightweight 19.2 kg (42 lb). Sure, that’d be a chunky normal mountain bike, but it’s quite an easy lift for an eMTB.

An 800 Wh battery is also available, as is a 500W fast charger that can send the bike from 0-75% charge level in just 1.5 hours.

That DJI Avinox mid-drive motor is said to output 850W of peak power in standard riding modes and up to 1,000W in Boost Mode (despite the cute little sticker reading “250W”). Perhaps even more impressive though is the torque. The Avinox is said to provide 105 Nm of torque that jumps up to 120 Nm of torque in Boost Mode.

Among other ride modes is Auto Mode, that adapts assistance in real-time based on surface conditions and riding position.

“As engineers with a passion for mountain biking, we have seen a lot of tech innovation that has never found its way into the eMTB scene,” said Peter Archer, Amflow Senior Product Specialist at Amflow. “We have married our tech expertise with our passion and today we’re introducing Amflow to the mountain biking community with our very first product, the Amflow PL. We believe this is a significant moment for the eMTB industry with innovative technology and ultra-light material combining to turn any terrain into a wonderland of possibilities for eMTB riders.”

The Avinox drive system uses a 2-inch OLED full-color control built-in touchscreen display that also functions as the interactive center of the system. Riders can connect their smartphones via the Avinox app to access a range of smart features, including bike security, data recording and sharing, assist parameter adjustments, and real-time bike status checking. The system is tech savvy enough to include “innovative dual Wireless Controllers with Bluetooth connectivity for added convenience and a clutter-free handlebar setup.”

As much as we’ve learned about DJI’s new motor system, we still don’t know much about the bike itself, other than that it apparently has a super lightweight carbon fiber frame.

With any luck, we’ll learn more about the bike’s details soon. But suffice it to say that DJI has come out swinging with its first e-bike drive system, ready to shake up the status quo that typically sees German mid-drive motors on high-end bikes competing against Chinese mid-drives on more affordable options. With DJI’s design prowess, Chinese mid-drives might be heading for higher end e-bikes near you.

FTC: We use income earning auto affiliate links. More.

Micah Toll is a personal electric vehicle enthusiast, battery nerd, and author of the Amazon #1 bestselling books DIY Lithium Batteries , DIY Solar Power, The Ultimate DIY Ebike Guide and The Electric Bike Manifesto .

The e-bikes that make up Micah’s current daily drivers are the $999 Lectric XP 2.0 , the $1,095 Ride1Up Roadster V2 , the $1,199 Rad Power Bikes RadMission , and the $3,299 Priority Current . But it’s a pretty evolving list these days.

You can send Micah tips at [email protected], or find him on Twitter , Instagram , or TikTok .

Micah Toll's favorite gear

Lectric XP 3.0 e-bike sale

Best $999 electric bike ever!

Rad Power Bikes sales

Great e-bikes at great prices!

The Economic Times daily newspaper is available online now.

Modi's moscow summit with putin seen as key for ties in china's shadow.

No dates have yet been set for the visit, although it has been confirmed by both sides. Indian media said Modi will be in Moscow next week, around the time of a NATO summit in Washington, at which Ukraine will be one of the main issues.

To post this comment you must

Fill in your details:

Will be displayed

Will not be displayed

Share this Comment:

Uh-oh this is an exclusive story available for selected readers only..

Worry not. You’re just a step away.

Prime Account Detected!

It seems like you're already an ETPrime member with

Log out of your current logged-in account and log in again using your ET Prime credentials to enjoy all member benefits.

To read full story, subscribe to ET Prime

₹34 per week

Billed annually at ₹2499 ₹1749

Super Saver Sale - Flat 30% Off

On ET Prime Membership

Unlock this story and enjoy all members-only benefits.

Offer Exclusively For You

Save up to Rs. 700/-

ON ET PRIME MEMBERSHIP

Get 1 Year Free

With 1 and 2-Year ET prime membership

Get Flat 40% Off

Then ₹ 1749 for 1 year

ET Prime at ₹ 49 for 1 month

Monsoon Offer

Get flat 20% off on ETPrime

90 Days Prime access worth Rs999 unlocked for you

Exclusive Economic Times Stories, Editorials & Expert opinion across 20+ sectors

Stock analysis. Market Research. Industry Trends on 4000+ Stocks

Get 1 Year Complimentary Subscription of TOI+ worth Rs.799/-

Stories you might be interested in

What happens in first 72 hours for a new PM

India modi's moscow summit with putin seen key for ties in china's shadow.

By Krishna N. Das and Nidhi Verma

NEW DELHI (Reuters) - A visit to Russia by Indian Prime Minister Narendra Modi, expected within days, could help dispel worries that New Delhi is getting too close to the West and further away from Moscow, ceding space to China, analysts said.

No dates have yet been set for the visit, although it has been confirmed by both sides. Indian media said Modi will be in Moscow next week, around the time of a NATO summit in Washington, at which Ukraine will be one of the main issues.

While the West has tried to isolate Putin, China, India and powers in the Middle East, Africa and Latin America have continued to build ties, with official figures showing rising trade with Russia.

"It will be a good opportunity for Moscow to project in the media the image of President Putin receiving a leader of a country like India in the context of the Washington summit," said Aleksei Zakharov, a Moscow-based expert on India.

"India's objective is to ensure that Russia is not in China's corner and that, even if it does not explicitly support India, it maintains a permanent neutrality in the India-China territorial disputes."

Ties between India and China have been frosty since a deadly border war in 2020.

The leaders of Russia and India have held annual summits since 2000 but the last in-person meeting was in 2021, when Putin visited Delhi.

The next meeting had been due in Moscow in 2022, when Russia invaded Ukraine, but it did not happen, while Putin and Chinese President Xi Jinping elevated their ties, pledging a "new era" of partnership in May.

The two are meeting at a security summit on Wednesday in Kazakhstan, to which Modi has sent his foreign minister.

India has also been seeking to distance itself from its largest arms supplier, Russia, as the Ukraine war hobbled the latter's ability to supply munitions and spares.

The dearth of Modi's visits to Moscow had given "rise to speculation that there was some kind of drift in the Indo-Russia relationship," said analyst Nandan Unnikrishnan, of the Observer Research Foundation think tank in New Delhi.

"So I think Modi's visit will put an end to that kind of speculation," he said. "And we don't want to spoil our relationship with any party, whether it's Russia, the United States, or anyone because of another relationship."

India's foreign ministry declined to comment.

At a regular press conference last week, it said, "We have a very well established bilateral summit arrangement with the Russian Federation ... and are also preparing to hold the next summit."

On Tuesday, the Kremlin said deepening trade and economic ties would be a key theme of Modi's visit which was in the "final stage" of preparation.

Spokesperson Dmitry Peskov said regional security and global security issues always figured high on the agenda of such meetings.

India, which has stepped up purchases of Russian oil shunned by the West, is expected to seek a discount higher than the current rate of $3 to $3.5 a barrel during the visit, sources said.

It will also seek formal approval for a unit of Oil and Natural Gas Corp to retain its stake of 20% in the Sakhalin 1 oil project in Russia's far east.

The unit, ONGC Videsh, and the oil ministries of India and Russia, did not immediately respond to requests for comment.

India has also been keen to boost exports of pharmaceutical, machinery and other goods to Russia. Two-way trade jumped 33% to $65.7 billion in the last fiscal year that ended in March, with India's imports accounting for $61.43 billion.

(Reporting by Krishna N. Das and Nidhi Verma in New Delhi; Additional reporting by Aftab Ahmed in New Delhi and Guy Faulconbridge in Moscow; Editing by Clarence Fernandez)

Loved the world over, the Marlin has long held the hearts of new riders and seasoned rippers alike, and to keep everyone rolling with ear-to-ear grins we’ve revamped it with more trail confidence than ever. Whether zipping through town, dipping your toes into the trail for the first time or slicing through switchbacks as a well-seasoned rider, you’ll appreciate the sleek new frame that ups the capability and brings looks to match. There’s a reason why it’s always been your favourite.

Total trail confidence A bike's geometry is the defining framework it's built on, and the Marlin is a true mountain bike at it's core. Its measurements are perfectly dialled to give you a confidence-inspiring, planted feel when you’re rolling down steep and bumpy trails, while keeping it easy to pedal back to the top when you’re ready for another lap.

Marlin’s head tube (a) sits at a slacker (more acute) angle. The slacker head tube angle (b) moves your front wheel further in front of you. Take it to the trail, and this slacker head tube angle (b) boosts stability and control for confidence when descents get steep and rowdy.

To balance a slacker head tube angle (b) , the Marlin features a steeper (more upright) seat tube angle (d) . A steeper seat tube (c) lets you get the most out of every pedal stroke, so you don’t waste power on the climb to the top.

The Marlin is equipped with a short stem and wider handlebar for more direct control and responsiveness when you’re manoeuvring through rocks and roots. Meanwhile, a longer reach (e) gives you extra stability so you can ride faster and more confidently.

Secure your ride

A new Thru-Skew axle provides better rear wheel security, holding your wheel in place snugly and ensuring it doesn't slip out of the frame, even when you're rolling through rough-and-tumble terrain.

Fully guarded

Full-length, full-coverage guards on the chainstay protect your frame and keep your ride quiet.

Float on the trail

Big 2.4˝ tyres elevate traction, so you stay planted on dusty switchbacks. But not only do bigger tyres give you more grip — they also soak up bumps for a smoother ride.

Upgrade ready

With a frame this nice, you won’t want to part ways with your Marlin as your skills grow. The Marlin Gen 3 is upgrade-ready, so you can upgrade your bike when you upgrade your skills. New internal cable routing lets you install a dropper post – and sizes XS and up can be upgraded to a bigger 120 mm fork when you’re ready to take on bigger trails.

A bike for everyone We believe that every rider deserves a well-fitted bike, that’s why the Marlin is available in every size from XXS to XXL – and even an 'extra-medium' size for riders who fall in between a medium and large. Each size is tuned to its riders, with Smart Wheel Sizing that scales the wheel size with the bike size, so every rider has comfortable standover height. Smaller, XXS and XS frames also feature a curved top tube to boost confidence and make getting on and off a breeze.

Shop XS bikes

Make Marlin yours Whether you’re regularly ripping up the trail or a rugged city commuter, your Marlin can be fully customised with a treasure-trove of accessories. From kickstands and grips to bottle cages and bags, you can turn your Marlin into the perfect bike for your everyday ride.

Deck out your Marlin

Trek warranty and backing We believe that when you put your heart and soul into something, you should have the stomach to back it up. That’s why we stand behind all Trek bikes with a limited-lifetime warranty. From your first ride to your 500th, we’ll be here for you in the unlikely event that something goes wrong with your Marlin. All you have to do is pop into your local Trek retailer and you’ll find all the support you need to get back spinning in no time.

The Marlin family Both generations of Marlins are true mountain bikes aimed at the rider who wants a versatile hardtail capable of off-road singletrack or in-city missions. Both generations have a 100 mm travel suspension fork and 29” wheels on most sizes except for smaller sizes with proportionate suspension travel and wheels, thus making it a great bike for shorter riders as well.

Marlin Gen 2

Get all-around versatility on Marlin Gen 2. It fits up to 2.2˝ tyres, and features balanced, neutral geometry that keeps you comfortable and in control as you venture off-road.

Marlin Gen 3

Get serious trail capability with Marlin Gen 3’s bigger, 2.4˝ tyre clearance, internal dropper post routing and a stiffer, more secure ThruSkew rear axle. Plus, its updated longer, slacker geometry gives you a boost in stability on steeper trails and at higher speeds.

Looking for something more to fill your singletrack appetite?

If you’re itching for a lighter weight, even faster hardtail, the X-Caliber is your ride. It’s light, sleek and efficient – perfect for new riders, cross-country racers and anyone who wants to cover a lot more trail miles in a lot less time.

The Roscoe delivers the capability of a full suspension trail bike in a simple hardtail package. The laid-back geometry that gives you tons of stability on rowdier trails, and it rolls on big 2.6˝ tyres that give tons of traction for getting through rough and tricky sections of trail.

IMAGES

Trek Mountain Bikes Explained
Super premium bicycle company Trek Bicycle to expand network
Trek makes Fortune's Top 100 Best Companies to Work For
Trek Bikes Brand Review: A Close Look at Trek's Model Lineup
Session 9 X01
Powerfly 4 Gen 4

COMMENTS

Trek Bikes
Our mission. Trek started in a small Wisconsin barn in 1976, but our founders always saw something bigger. Decades later, we're on a mission to make our world a better place to live and ride. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes.
Trek Bicycle Corporation
Trek Bicycle Corporation is a bicycle and cycling product manufacturer and distributor under brand names Trek, Electra Bicycle Company, Bontrager, and Diamant Bikes. The company has previously manufactured bikes under the Gary Fisher , LeMond Racing Cycles , Klein , and Villiger Bikes brand names.
Inside Trek
Inside Trek. Trek began in 1976, when a pair of determined guys set out to make the best bicycles the world had ever seen. Their vision was grounded in unswerving principles: the product would be of the highest quality craftsmanship and it would bring the joy of cycling to a broader audience. Today, we honour our founders by upholding their values.
All Trek Bikes
The world's best bikes come only from the world's best bicycle company. Every Trek is built to enhance the quality of your ride, and every model is backed by our history of performance, durability, and precision engineering. Find your next great ride here from our comprehensive offering of trail-shredding mountain bikes, lightning-quick ...
Trek Bicycle History: A Journey of Innovation & Triumph
From A Barn To A Bike Empire. The year was 1976, and in a humble red barn in Waterloo, Wisconsin, the first frame of a Trek bike came to life. What started with five employees in that barn went on to become a symbol of innovation and craftsmanship in the cycling world. Trek's founders aimed to construct high-quality, hand-crafted bicycles that could rival the best European imports.
Trek Bicycle Corporation -- Company History
Company History: Trek Bicycle Corporation is the world's largest manufacturer of bicycles sold by specialty retailers. Founded in 1976, the company sells close to a million bikes a year, as well as full lines of bicycle accessories and clothing. In addition to bicycles bearing the Trek brand name, the company also markets a line of mountain ...
Trek Bikes Brand Review: A Close Look at Trek's Model Lineup
History. Like many other highly successful bicycle brands, Trek Bikes started small in a tiny red barn in Waterloo, Wisconsin. Bevill Hogg and Dick Burke started the company in 1976 with just five employees.. The first bikes Trek made were touring steel frames, but as the business evolved, so did the selection of models.Soon enough, Trek began producing road racing bikes, and then mountain ...
Trek Began in '76 in a Barn
Trek Bicycle Corp. Today, Trek is a billion-dollar company with 2,000 employees, half of whom work in Wisconsin, and it still makes custom road bikes by hand in the US. Trek owns several brands ...
Trek bikes range: which model is right for you?
Later came Bontrager Cycles in 1995 and Electra Bicycle Company in 2014. Bontrager, now Trek's component and apparel brand, maintains the same name as does Electra, the creator of leisure bikes ...
Where Are Trek Bikes Made? 2024 Overview
The whole of Taiwan has become a major producer of bikes, including Trek Bikes, usually through Giant, a biking company that produces parts for most bicycle brands. Giant has the world's largest bike manufacturing facility in Taichung. Trek does its manufacturing in Taichung.
Brief Overview of Trek Bicycles
Trek Bikes is a privately owned company. Initially, the parent company was called Intrepid Corporation. However, Intrepid changed its name to Trek Bicycle Corporation in the 1990s and stopped its non-bicycle-related business due to the incredible success of the biking giant.
Inside Trek
Inside Trek - Trek. Trek grew out of one man's belief that he could build a different kind of company. In a barn in southern Wisconsin, Dick Burke instilled the simple principles that continue to guide us today: Build things that last—memories, relationships, bicycles, a brand—and leave a legacy of positive change. Today, Trek remains a ...
Trek named to TIME100 Most Influential Companies in 2022
Responsibility. Trek. 31 March, 2022. TIME included Trek Bicycle in their second annual TIME100 Most Influential Companies list for the company's work in 2021 to use bikes as a force for good. An extension of the annual TIME100 list of the world's most influential people, the TIME100 Most Influential Companies list highlights 100 companies ...
Home
We have a 48HR Guarantee, so you'll never have to wait too long! Learn More. Trek Bicycle Store Coeur d'Alene is a full-service bicycle shop and exclusive dealer for TREK and Electra Bicycles. We are located in a newly remodeled space at 1104 N 4th St in Coeur d'Alene, ID.
Trek Bicycle plans to 'right size' with 10% cuts to spending
BOULDER, Colo. (BRAIN) — Trek Bicycle president John Burke has told company leaders that he has decided to "right size" the company by 10% in response to slow sales and high inventory levels. But he says the company's overall strategy remains unchanged.In an internal memo Burke sent to executives recently, he said details of the cuts would be announced Friday.
Trek makes Fortune's Top 100 Best Companies to Work For
2/5. 3/5. 4/5. 5/5. This month, Trek was named to Fortune Magazine's list of Top 100 Best Companies to Work For. The recognition is based on Great Place To Work's data-driven survey model and the feedback of 100 million employees around the world. "The Great Place To Work Trust Survey is recognized as the global standard for quantifying ...
Trek Bicycle Company (@trekbikes) • Instagram photos and videos
2M Followers, 348 Following, 3,089 Posts - Trek Bicycle Company (@trekbikes) on Instagram: "Ride bikes. Have fun. Feel good. Tag @trekbikes on your next ride. Get riding ↓"
Inside Trek
Over a few beers, the men engaged in a deep debate over what to call their fledgling bicycle company. Hogg favored Kestrel, after the bird of prey. ... Today, Trek's headquarters is a mile up the road from the original barn, in a much larger facility. Although Trek has outgrown the barn, every bike we make is a testament to Trek's founding ...
Revealing our Tour de France 2024 blend
The home of Trek Factory Racing, and all the Trek programs. Whether its road, XC, enduro, downhill, freeride, cyclocross or triathlon, you'll find a Trek athlete, racing for the win. ... BIKE CHECK: Mads' Gen-8 Madone is Tour de France ready! June 28, 2024 post Our 5 favorite storylines for the 2024 Tour de France ...
Are Lidl-Trek's bikes the prettiest at the Tour de France?
Trek aren't the only bike brands unveiling special bikes at this year's Tour de France - so far we've also seen Lapierre's AI designed Xelius SL for Groupama-FDJ and Mark Cavendish's personalised ...
Drone company DJI unveils new electric bike brand Amflow
The e-bikes that make up Micah's current daily drivers are the $999 Lectric XP 2.0, the $1,095 Ride1Up Roadster V2, the $1,199 Rad Power Bikes RadMission, and the $3,299 Priority Current. But it ...
Company
Trek began in 1976, when a pair of determined guys set out to make the best bicycles the world had ever seen. Their vision was grounded in unswerving principles: the product would be of the highest quality craftsmanship and it would bring the joy of cycling to a broader audience. Today, we honour our founders by upholding their values.
Modi's Moscow summit with Putin seen as key for ties in China's shadow
A visit to Russia by Prime Minister Narendra Modi, expected within days, could help dispel worries that New Delhi is getting too close to the West and further away from Moscow, ceding space to China, analysts said. No dates have yet been set for the visit, although it has been confirmed by both sides. Indian media said Modi will be in Moscow next week, around the time of a NATO summit in ...
India Modi's Moscow summit with Putin seen key for ties in ...
A visit to Russia by Indian Prime Minister Narendra Modi, expected within days, could help dispel worries that New Delhi is getting too close to the West and further away from Moscow, ceding space ...
Trek Bikes
At Trek Bikes, we create bikes for the rider; from kids and teen bikes through to road bikes, mountain bikes and city, hybrid and commuter bikes. Learn more about our electric bikes too!
Company
Trek began in 1976, when a pair of determined guys set out to make the best bicycles the world had ever seen. Their vision was grounded in unswerving principles: the product would be of the highest quality craftsmanship and it would bring the joy of cycling to a broader audience. Today, we honour our founders by upholding their values.
Find a bike shop near you
Trek and Electra bike shops are your destination for the latest Trek bikes, Electra bikes and accessories, Bontrager cycling gear, service and tune-ups for bikes of any brand, and professional bike fit services through Trek Precision Fit. Whether you visit a Trek-owned store or one of our awesome independent partners, you'll find amazing ...
Trek Madone generations
See how Trek's ultimate race bike has evolved over the years from one model to two and back again. 2 0 0 3 Madone Gen 1 The first Madone represents a groundbreaking moment in Trek road bike design. It was the first time we designed with aerodynamics in mind, with an aero fin on the downtube and seat tube. It was also the first time we began ...
Marlin
Marlin Gen 3. Get serious trail capability with Marlin Gen 3's bigger, 2.4˝ tyre clearance, internal dropper post routing and a stiffer, more secure ThruSkew rear axle. Plus, its updated longer, slacker geometry gives you a boost in stability on steeper trails and at higher speeds. Shop Marlin Gen 3. Compare.

Trek Bicycle History: A Journey of Innovation & Triumph

The Birth Of Trek Bicycles

From A Barn To A Bike Empire

The Vision Of Bevil Hogg And Richard Burke

Early Struggles And Successes

Mastering The Steel Frame

Trek’s First Road Bikes

Expanding The Range

Mountain Bikes Revolution

Pioneering Aluminum And Carbon Frames

Technological Innovations

Advancements In Frame Design

Customization And Project One

Triumph In Competition

Trek On The Global Racing Stage

Sponsorships And Victories

Sustainability And The Environment

Eco-friendly Initiatives

Trek’s Commuter And Electric Bikes

Trek In The Community

Charity And Advocacy

Promoting Cycling Culture

The Future Of Trek Bicycles

Innovations On The Horizon

Maintaining A Legacy

Frequently Asked Questions Of Trek Bicycle History

How Can I Tell How Old My Trek Bike Is?

What Nationality Are Trek Bikes?

Leave a Reply Cancel reply

Bike Tire Flat Prevention: 5 Fail-Safe Tips

How to Pump a Bike Tire Without a Pump: Quick Fixes!

How to Adjust Disc Brakes on Bicycle: Quick Fixes!

Company-Histories.com

Companies by Letter

Trek Bicycle Corporation

Quick search

Share This Story

Companies by State

Interesting Companies

Trek Bikes Brand Review: A Close Look at the Iconic USA Bike Brand

Technologies

Supercaliber

Speed Concept

Domane+ HP/LT

Electra Kids Bikes 16″, 20″, 24″

Precaliber, Wahoo & Roscoe

What is a Trek bike?

Are Trek Bikes Any Good?

Why are Trek Bikes so expensive?

Is Trek owned by Giant?

Is Cannondale owned by Trek?

What is the most expensive Trek bike?

Is Trek worth the money?

Where are Trek bikes made?

Why are Trek bikes so popular?

How much is a used Trek bike worth?

Related Topics:

The Ultimate Guide to the Best BMX Brands in 2024

Best Italian Bike Brands: History, Innovation, and Legendary Design Explored

Velotric E-Bike Brand Review: Discover the Perfect Blend of Style, Performance, and Value

Leave a Reply Cancel reply

Why the guy who helped take Trek Bicycle from a Wisconsin barn to a billion-dollar company says he never sweats over sales figures or competitors

Watch: How BTS makes and spends their money

Where Are Trek Bikes Made? 2024 Overview

Which Trek Bikes Are Made in the USA?

Made in Waterloo

Why Did Trek Bikes Stop Making in the US?

Gradual Decline in US Manufacturing

Be Careful About “Made in the USA” with Bikes

Made in the USA – Getting the Custom Bike Experience

Touring the Factory in Waterloo

Made in Taiwan

Made in China: Trek Bikes

Most of the Components are Made in China or Taiwan

Trek Bikes Go to Cambodia

Trek Bikes and Manufacturing in Germany

Made in Hungary

Are Trek Bikes Made in India?

Favoring Countries with Cheap Labor

What Trek Does Do in the US