new brunswick tourism statistics

Your browser is not supported.

This website requires a modern browser for security purposes. Please update to a newer version, or choose another browser to use.

NEW BRUNSWICK TOURISM DASHBOARD

This dashboard shares information on the health of the Tourism Sector in New Brunswick. It indicates, where visitors are from, when they visit, and how New Brunswickers are feeling in regard to hosting these visitors.

Visits to New Brunswick

Resident sentiment weekly tracker.

Data is aggregated and compared on a monthly, quarterly and annual basis versus the previous month, quarter and year.

Data is selected from devices that can reliably infer their Daily and Yearly Common Evening Locations.

Data has been anonymized, standardized and normalized leveraging demographic data and PRIZM , a neighbourhood segmentation system.

Visits/Trips = the number of times an individual travels 60 km or more away from their common evening location and spent 1 or more nights in New Brunswick before returning to their common evening location.

Common Evening Location (CEL) = Used to infer the device home location (where the device is normally seen between 6PM and 8AM the following morning) over the last 365 days; The common evening location is assigned to the closest Postal Code.

VisitorView is developed by Environics Analytics . It creates overnight visitation estimates using a combination of privacy-compliant, anonymous mobile location data, administrative datasets and analytics.

Total Visits: XXX

Notes & analysis

Destination Canada is seeking to understand how safe residents of each province/region are feeling towards travelling to different places.

Approximately ~1,800 responses for the resident sentiment questions are collected from Canadians on a weekly basis through an online methodology. The study is fielded from Friday to Sunday preceding the report date. The study is weighted to be representative of the Canadian population according to census data, excluding the northern territories. The northern territories are excluded from this research due to sample feasibility issues given small population sizes. The questions are being asked by Leger, a market research provider.

Every week, respondents are asked a question evaluating their personal feelings of safety towards travel to various destination

Two questions are asked on a rotating basis and alternate each week and evaluate:

• The level of welcome residents have towards visitors to their own community
• The receptivity of residents towards seeing advertising promoting their own community

Destination Canada has requested a minimum of n=200 respondents every week from each province/region, with a minimum of n=50 respondents identifying as living in rural communities among each province/region.

Canadian Resident Sentiment - Report

The resident sentiment is produced weekly by Destination Canada, to access the complete report or archived version of the reports follow this link.

New Brunswick tourism numbers bounce back post-pandemic

The Province of New Brunswick has shared tourism statistics for 2022 and the numbers are up from a year ago -- way up.

According to the province's department of tourism, total room sales from January to September jumped from just over 707,386 in 2021 to 1,105,674 last year.

Annick Robichaud Butland, the owner of ABConnect Travel and the president of the Albert County Chamber of Commerce, has a simple reason for that.

"For 2022, it was the first year that was fully open to all markets for the entirety of the year. So it gave us a chance to have more of a normal year and getting back to regular numbers," said Robichaud Butland.

But the rise in overnight visitors post-pandemic is significant.

Visitors from the United States saw an increase of 414 per cent. Ontario visitors saw an increase of 144 per cent. It was 85 per cent for Quebec and 115 per cent for the rest of Canada.

Encouraging news, but the numbers couldn't help but go up with the borders open again.

The CEO of the Tourism Industry Association of New Brunswick said the numbers can be taken with a grain of salt, but it's still good news.

"Honestly, you need to take the positives where the positives are rather than looking backwards," said Andrew McNair. "You know, it's good to see people travelling again and things returning to where they should be."

McNair said overall numbers are not quite what they were pre-pandemic, but people are seeking new adventures in New Brunswick and the province is trying to capitalize on that.

"They've done a really good job at focusing on what tourism is looking like and what tourists are looking for. They’ve shifted somewhat to outdoor adventure tourism and a lot of that type of product," said McNair.

Visits to provincial parks increased from 695,100 in 2019 to 810,510 in 2022. Campsite bookings were up to what the province says is likely a record 86,678 bookings.

McNair said after being in lockdown, people living in nearby states and provinces are looking for new places to travel.

"Tourism is evolving and what tourists are looking for and what they're wanting is evolving a bit too," said McNair. "Post-pandemic, people are doing a little more outdoor activities."

So what's the appeal to an American traveller or a Canadian who's never been to New Brunswick before?

"We're really nice," laughed Robichaud Butland. "Actually, our Maritime friendliness. I know it's been said time and time again, but it's true. People like the laid-back lifestyle, the open space. It's not crowded, it's safe. So those are definitely draws that we have."

And there's more positive news.

The AREA 506 Waterfront Container Village in Saint John recently won a Canadian Tourism Award in the innovation category and the Heritage Path Tour in the Elsipogtog First Nation won in the Indigenous category.

Atlantic Top Stories

Weather system stretching from Gulf States to Atlantic Canada continues risk of thunderstorms

Youth turns themselves in to police after N.S. trail bridge fire

Top Cats: Panthers win their 1st Stanley Cup, top Oilers 2-1 in Game 7

Water bombers dousing Labrador fires halted by thunderstorms, but rain is coming

Multi-unit fire displaces 11 people in Moncton

Maritime hockey fans hope for Oilers to pull through on historic comeback in Stanley Cup Game 7

40-year-old N.S. man dies in highway crash

Entangled right whale calf spotted in Gulf of St. Lawrence, DFO says

Ctvnews.ca top stories.

The Florida Panthers are Stanley Cup champions for the first time in franchise history, defeating the Edmonton Oilers 2-1 in Game 7 of the Stanley Cup Final.

Oilers' McDavid wins Conn Smythe Trophy after Game 7 loss

Edmonton Oilers captain Connor McDavid has been awarded the Conn Smythe Trophy as the most valuable player of the NHL playoffs after an incredible post-season that finished just short of a Stanley Cup.

Conservative takes lead from Liberals in Toronto byelection as slow results near end

An urban Toronto riding that has been a Liberal-safe seat for three decades appears to be on the verge of falling to the Tories in an upset win for Pierre Poilievre and his Conservatives.

WikiLeaks founder Julian Assange will plead guilty in deal with U.S. that will allow him to walk free

WikiLeaks founder Julian Assange will plead guilty to a felony charge in a deal with the U.S. Justice Department that will allow him to walk free and resolve a long-running legal saga that spanned multiple continents and centred on the publication of a trove of classified documents.

Canada's population forecast to reach 63 million, as people over 85 set to triple

New projections by Statistics Canada suggest the nation's population could reach 63 million by 2073.

opinion | Princess Anne's enduring popularity: her equestrian excellence, Canadian connections and an escaped kidnapping attempt

In light of the news that Princess Anne's trip this week to Canada was cancelled because of an injury, royal commentator Afua Hagan looks at the princess's contributions as a royal figure that extend far beyond traditional ceremonials.

14-year-old boy facing 2 counts of first-degree murder in connection with Rexdale shooting investigation

A 14-year-old boy has been charged in connection with a “mass shooting” outside a school in Etobicoke earlier this month that took the lives of two men and wounded three others, police say.

Sask. speaker officially resigns from Sask. Party caucus

Speaker Randy Weekes officially tendered his resignation from the Saskatchewan Party Government Caucus – following an extended saga that saw Weekes accuse government MLAs of harassment.

Teen girl pleads guilty to manslaughter in death of Toronto homeless man

A fourth teen accused in the fatal stabbing of a Toronto homeless man has pleaded guilty.

Shopping Trends

The Shopping Trends team is independent of the journalists at CTV News. We may earn a commission when you use our links to shop.  Read about us.

Editor's Picks

The 5 best ice cream makers in canada in 2024, tested and reviewed, our guide to the best portable air conditioners in canada in 2024 (and where to get them), 17 stylish things from gap that’ll help you complete your summer capsule wardrobe, we tested 17 portable grills: our top 5 in canada in 2024, the 5 best beach tents in canada, tested and reviewed, this waffle weave shower curtain is a best-seller on amazon canada — here's why, if you have no idea what to get them for their birthday, try one of these gifts, 13 brilliant budget-friendly gifts that cost less than $25, 15 of the best graduation gifts you can get online right now, if you want smooth, glowy skin, you'll want to order at least one of these 15 products, i was skeptical, but this bio-oil skincare oil is actually magic for scars and stretch marks, 10 of the best detangling brushes you can get online right now, according to reviewers, health & fitness, 15 of the most comfortable camping mats you can get online right now, if you have an anxious dog, you probably need these anxiety-relief products, 15 bug bite relief products that actually work.

Man critically injured in North York shooting: Toronto paramedics

One man has been transported to hospital with critical injuries following a shooting in North York overnight.

It's an 'important week' for work on Calgary's broken water main: mayor

Calgary Mayor Jyoti Gondek says work to restore a failed water main has reached an 'important week,' adding that the installing of pipe and backfilling of excavations are expected 'soon.'

Crown closes case, defence calls first witness in terrorism trial for Calgary man

Crown prosecutors have closed what they described as a "very complex case" involving national security in the trial of a Calgary man accused of going to Syria to fight with ISIS.

Alberta RCMP officer charged with child luring while out on bail on child pornography charges

An Alberta RCMP officer who was previously charged with child sexual exploitation is facing additional charges.

Teen boy in critical condition after being struck by vehicle crossing the street on a scooter: Montreal police

A 14-year-old boy is in critical condition in the hospital after he was struck by a vehicle while riding his scooter in Montreal's Cartierville neighbourhood on Monday evening.

Torrential rains north of Montreal wreck roads, cut off citizens

Torrential rains over the past few hours have damaged some twenty sections of road in Chertsey, in the Lanaudière region, while four sectors have left more than a hundred citizens landlocked.

NEW THIS MORNING | What's open and closed in Ottawa on Canada Day

CTVNewsOttawa.ca looks at what's open and closed in Ottawa over the Canada Day long weekend.

1 killed in collision between freight train and pickup truck in South Glengarry, Ont.

Ontario Provincial Police say one person is dead after a collision between a freight train and a pickup truck in the Township of South Glengarry on Monday afternoon.

From the long trip to Florida to filling the pubs, how Ottawa hockey fans are taking in Game 7

The Edmonton Oilers are one game away from clinching the Stanley Cup and fans like Cory Johnson will be in in the stands as his team attempts what could be one of the biggest comebacks in NHL history.

Sunny start to Tuesday but thunderstorms are possible this afternoon

CTV London Meteorologist Julie Atchison said sunshine will start your Tuesday, 'A nice mix of sun and cloud, winds picking up out of the south as we head into the afternoon.'

'Confused and lost': Memorial grows as friends mourn 18 year old killed in stabbing

Zukifili ‘Zeko’ Abdul Hashim was just days away from graduating high school when he died from a stabbing just steps from his front door in London, Ont.

'She was actually asking for people to help her': Tenants say London, Ont. murder victim sought assistance

Residents of a public housing complex near Western University were shaken to learn London police have laid a murder charge in relation to the death of a tenant. London police have charged a 44-year-old man with second-degree murder in relation to the death of 62-year-old Cheryl Lynn Sheldon.

Clearview, Ont. couple embark on once-in-a-lifetime opportunity on ‘The Amazing Race Canada’

A married couple from Clearview Township is set to appear in season 10 of The Amazing Race Canada.

Suspended, impaired driver crashes into ditch with child onboard: OPP

Police arrested an allegedly impaired and suspended driver who crashed into a ditch with a child onboard in Port Severn.

One person seriously injured in Barrie crash

One person was hospitalized following a collision on Essa Road in Barrie early Monday morning.

Northern Ontario

Fire on Joseph Street keeps North Bay fire crews busy

It’s been a busy night for the North Bay Fire Department which is working to contain a fire on Joseph Street in the city’s Ferris community. When crews arrived the garage was already engulfed.

Ten railcars derail in remote area of northeastern Ontario

CN crews are responding to a train derailment in a remote part of northeastern Ontario on Monday.

Sault police investigating after missing tourist found dead

Detectives in Sault Ste. Marie are investigating after the body of a missing tourist was found in St. Marys River on Sunday.

Ornge responds after child falls from bridge near Cambridge, Ont.

An Ornge air ambulance was called in after a young child reportedly fell off a bridge and into a creek.

Kitchener, Ont. family demands justice after SIU clears police in fatal shooting

The family of Kitchener, Ont. man said he was suffering from a schizophrenic episode, and desperately needed help, the night he was fatally shot by an officer with the Waterloo Regional Police Service.

Is this co-working space in Waterloo, Ont. the office of the future?

A new co-working space has opened in in Waterloo, Ont. that's being described as the office of the future.

An increase in overdoses prompts opioid alert in Windsor-Essex

The Windsor-Essex Community Opioid and Substance Strategy (WECOSS) has issued an opioid alert following a recent string of overdoses.

West Nile Virus positive mosquito pool found in Windsor-Essex

The Windsor Essex County Health Unit says routine monitoring for West Nile Virus has identified one positive mosquito pool in the region.

OPP search for missing swimmer in Leamington

Members of the Essex OPP detachment are actively searching for a missing swimmer in Leamington.

Manitoba nursing station a total loss following fire; woman arrested for arson

The nursing station in a northern Manitoba community is a complete loss after a fire tore through the facility early Monday morning.

Pro-Palestinian encampment dismantled at University of Winnipeg

An encampment in support of Palestine at the University of Winnipeg is gone.

'It was so loud': Hail, wind damage reported in Gravelbourg, Estevan following powerful thunderstorms

Residents in Saskatchewan's southeast took to social media to show off the damage caused by Sunday's province-wide storms.

Trial of Regina teacher accused of sexually exploiting student begins

A former Regina teacher is on trial after being accused of sexually exploiting a female student.

'Like the movie Twister': Sask. town cleans up storm aftermath in wake of possible tornado

Environment Canada is investigating whether Carrot River, Sask. was hit by a tornado on Sunday night.

Saskatoon mayoral candidate suing the city over housing accelerator fund requirements

Pressure is increasing at city hall over a looming decision on the federal housing accelerator fund.

Crews battling out-of-control wildfire north of Lillooet

The B.C. Wildfire Service is responding to an out-of-control blaze burning about 15 kilometres north of Lillooet.

Here's the first look at this year's PNE prize home

This year marks the 90th anniversary of the Pacific National Exhibition (PNE) prize home draw. In the West Latimer area of Langley Township you’ll find this year’s coveted prize: a nearly 3,500 square-foot newly built home worth more than $2.35 million.

Should school buses have mandatory seatbelts? B.C. premier responds after crash

The B.C. government will consider updated seatbelt regulations following a school bus crash near Lac La Hache that left more than a dozen people hospitalized last week, Premier David Eby said Monday.

Vancouver Island

Man who slit victim's throat in Nanaimo mall parking lot gets 7 years

A man who pleaded guilty to manslaughter after slitting another man’s throat in the parking lot of a mall in Nanaimo, B.C., last year has been sentenced to seven years in prison.

Cowichan Tribes sign historic agreement on path to creating Child and Family Services Authority

It’s the signing of a historic agreement between Cowichan Tribes, the federal government and the provincial government. It will see the province’s largest First Nation take back its inherent right to self determination.

Bonus payment being added to B.C. benefit for thousands of families: premier

Thousands of B.C. families who receive a benefit from the province will get a little more money this year, Premier David Eby announced Monday.

Man stabbed in Kelowna, suspect at large: RCMP

Mounties in Kelowna say a suspect is at large after a man was stabbed in the city Sunday afternoon.

Police still investigating cause after woman found dead in Kelowna park

Police are remaining tight-lipped about a woman’s death in a Kelowna park on Friday.

Man shot dead in Princeton, B.C., was high-ranking gang member, court records suggest

Police have identified a man found dead in B.C.’s Interior last weekend as Donald “Donnie” Lyons.

Stay Connected

Language selection

Wxt language switcher.

• Français fr
• Search and menus

WxT Search form

Travel and tourism statistics.

• Mobile applications

Sign up to My StatCan to get updates in real-time.

Find data on

More related subjects: Travel and tourism

Frontier Counts: Interactive Dashboard

International travel: Advance Information

Crossing the border during the pandemic: 2020 in review

Measuring private short-term accommodation in Canada

Key indicators |   All indicators

Changing any selection will automatically update the page content.

Selected geographical area: ~ ' ' ~ Canada ~ ' '; ?>

• Tourism share of gross domestic product - Canada (First quarter 2024) 1.59%

Latest releases

View the latest Daily releases on the subject of travel and tourism .

Air passenger traffic and aircraft itinerant movements at Canadian airports

The interactive Dashboard for Air Travel is based on estimates from the Airport Activity Survey and the Aircraft Movement Statistics Survey. The Airport Activity Survey collects data on passengers enplaned and deplaned and cargo loaded and unloaded at Canadian airports. The Aircraft Movement Statistics Survey collects data on aircraft movements in Canada. Transportation Statistics: Interactive Dashboard

Canadian Tourism Activity Tracker

The Canadian Tourism Activity Tracker was an experimental product designed in 2021 to assess recovery of tourism activity in Canada. As currently designed, the Tracker has fulfilled this purpose and will no longer be updated after the December 2022 release.

About the Tourism Statistics Program

The Tourism Statistics Program produces detailed statistics on travellers travelling to, from and within Canada, as well as information on travellers' characteristics and spending. The program also provides information to the Canadian System of Macroeconomic Accounts which produces data on travel and tourism expenditures, employment and gross domestic product.

• Destination Canada
• Tourism HR Canada

Provincial and territorial tourism departments

• Government of Canada
• Newfoundland and Labrador
• Prince Edward Island
• Nova Scotia
• New Brunswick
• Saskatchewan
• British Columbia
• Northwest Territories

What do you want to see on this page? Fill out our feedback form to let us know.

• Bay of Fundy
• Covered Bridges
• Hopewell Rocks
• Lighthouses
• Explore All Cities & Regions
• Campbellton
• Fredericton
• Moncton & Dieppe
• Acadian Peninsula
• Albert County
• Charlotte County and Fundy Isles
• Lower Saint John River Valley
• Upper Saint John River Valley
• Loyalist Legacy
• Explore Outdoor Adventures
• Paddling & Tubing
• Boating & Sailing
• Mountain Biking
• Whale-watching
• Birdwatching
• Ziplining & Aerial Adventures
• Zoos and Aquarium
• Snowmobiling
• Downhill Skiing & Snowboarding
• Cross-country Skiing & Snowshoeing
• Winter Biking and Fat Biking
• Dog Sledding
• Explore Arts, Culture & Heritage
• Art Galleries
• Film, Theatre and Dance
• Historic Sites
• Inspired by NB
• Music & Performances
• Zoos and Aquariums
• Explore Food & Drink
• Apple Orchards & U-Picks
• Chefs and Restauranteurs
• Distilleries
• Farmers Markets
• Lobster & Seafood
• Maple Syrup
• Wineries and Cideries
• Signature Events
• All Festivals & Events
• Explore All Shopping
• Made In New Brunswick
• Plan your Visit
• Places to Stay
• Festivals & Events
• Deals & Packages
• Tourism Listings
• Scenic drives
• Exploring By Motorcycle
• Explore By Bicycle
• Explore By Electric Vehicle
• All Road Trips
• Acadian Shores
• Appalachian Outpost
• Ferries & Farms
• Fundy Coast
• Hops & Harvest
• Miramichi River
• Rides & Welcomes
• Summer in NB
• Winter in NB

Our Stories

• The Explore NB Street Team

New Brunswick: Always Inviting

Explore New Brunswick

Come on over. We’ve got plenty to eat and lots to do. Sample fresh seafood right next to the ocean it came from. Watch the world’s highest tides rise and fall before your eyes, then go walk on the ocean floor. Play or relax on the soft sand of Canada’s warmest saltwater beaches. From city strolls to rugged trails, iconic experiences to unexpected discoveries, there’s East Coast adventure for everyone. So, bring a friend, or even a few!

Adventures and Attractions

Adventure on the open road(trip)

New Brunswick is full of things to see and do. Luckily, adventure begins en route with one of our itineraries, so you won’t miss a thing.

A province full of flavour

Find out how to experience the best of New Brunswick's culinary scene and flavourful bounty from land and sea.

Share your #ExploreNB Shots

• Subscribe to Our Newsletter

TIANB – The Voice of Tourism in New Brunswick

For forty years, tianb has played an instrumental role in new brunswick's tourism industry, enabling members to speak with one voice on the most pressing issues of the day. maintaining a strong, vibrant industry requires teamwork, partnership, and collaboration. let's work together to do great things for tourism in our province.

BECOME A MEMBER TODAY

REGISTER FOR TRAINING

Our preferred partners.

• Society ›

Demographics

New Brunswick - Statistics & Facts

Industy and employment in new brunswick, the only bilingual province, key insights.

Detailed statistics

Population estimates for New Brunswick, Canada 2000-2023

Canada: population projection 2022-2043, by province

Number of recent immigrants in New Brunswick 2000-2023

Editor’s Picks Current statistics on this topic

Current statistics on this topic.

Population of New Brunswick 2023, by age and sex

Number of employed people in New Brunswick, Canada 2023, by industry

Unemployment rate New Brunswick, Canada 2000-2023

Related topics

Recommended.

• Provinces and territories of Canada
• Unemployment in Canada
• Forestry in Canada
• Fish and seafood industry in Canada

Recommended statistics

• Premium Statistic Population estimates for New Brunswick, Canada 2000-2023
• Premium Statistic Population of New Brunswick 2023, by age and sex
• Premium Statistic Population of New Brunswick 2023, by educational attainment
• Basic Statistic Number of births in New Brunswick, Canada 2000-2023
• Basic Statistic Number of deaths in New Brunswick, Canada 2000-2023
• Basic Statistic Net interprovincial migrants in New Brunswick 2000-2023
• Basic Statistic Number of recent immigrants in New Brunswick 2000-2023

Population estimates for New Brunswick, Canada from 2000 to 2023

Population estimate of New Brunswick, Canada in 2023, by age and sex

Population of New Brunswick 2023, by educational attainment

Population of New Brunswick, Canada in 2023, by educational attainment (in 1,000s)

Number of births in New Brunswick, Canada 2000-2023

Number of births in New Brunswick, Canada from 2000 to 2023

Number of deaths in New Brunswick, Canada 2000-2023

Number of deaths in New Brunswick, Canada from 2000 to 2023

Net interprovincial migrants in New Brunswick 2000-2023

Net number of interprovincial migrants in New Brunswick from 2000 to 2023

Number of recent immigrants to New Brunswick, Canada from 2000 to 2023

• Basic Statistic GDP of New Brunswick, Canada 2000-2023
• Basic Statistic GDP of New Brunswick Canada 2022, by industry
• Basic Statistic GDP distribution of New Brunswick, Canada 2022, by industry
• Basic Statistic Average annual household expenditures in New Brunswick, Canada 2021
• Premium Statistic CPI in New Brunswick 2000-2023
• Premium Statistic Number of non-employer businesses in Canada 2022, by province
• Basic Statistic New Brunswick business counts with employees 2022, by NAICS category
• Basic Statistic Canada: labor productivity in New Brunswick 2001-2023
• Basic Statistic Canada: labor productivity New Brunswick 2022, by industry
• Premium Statistic Number of housing starts in New Brunswick 1990-2023

GDP of New Brunswick, Canada 2000-2023

Gross domestic product of New Brunswick, Canada from 2000 to 2023 (in million chained 2017 Canadian dollars)

GDP of New Brunswick Canada 2022, by industry

Gross domestic product of New Brunswick, Canada in 2022, by industry (in million chained 2017 Canadian dollars)

GDP distribution of New Brunswick, Canada 2022, by industry

Distribution of gross domestic product of New Brunswick, Canada, in 2022, by industry

Average annual household expenditures in New Brunswick, Canada 2021

Average annual household expenditures in New Brunswick, Canada in 2021 (in Canadian dollars)

CPI in New Brunswick 2000-2023

Consumer Price Index in New Brunswick from 2000 to 2023

Number of non-employer businesses in Canada 2022, by province

Number of non-employer businesses in Canada as of 2022, by province

New Brunswick business counts with employees 2022, by NAICS category

Number of businesses with employees in New Brunswick, Canada in 2022, by NAICS category

Canada: labor productivity in New Brunswick 2001-2023

Labor productivity in New Brunswick from 2001 to 2023

Canada: labor productivity New Brunswick 2022, by industry

Labor productivity in New Brunswick in 2022, by industry (in chained 2017 Canadian dollars per hour)

Number of housing starts in New Brunswick 1990-2023

Number of housing starts in New Brunswick from 1990 to 2023

Employment & Earnings

• Premium Statistic Number of employed people in New Brunswick, Canada 2023, by industry
• Premium Statistic Employment in New Brunswick 2000-2023, by level of employment
• Premium Statistic Unemployment rate New Brunswick, Canada 2000-2023
• Basic Statistic Number of jobs in New Brunswick 2022, by NAICS category
• Basic Statistic Median total family income in New Brunswick 2001-2021
• Basic Statistic Median employment income of tax filers in New Brunswick 2001-2022
• Basic Statistic Weekly earnings of employees New Brunswick 2001-2022
• Basic Statistic Labor participation rate in New Brunswick 2000-2021
• Basic Statistic Low income population percentage in New Brunswick 2000-2021

Number of employed people in New Brunswick, Canada in 2023, by industry (in 1,000s)

Employment in New Brunswick 2000-2023, by level of employment

Number of employed people in New Brunswick, Canada from 2000 to 2023, by level of employment (in 1,000s)

Rate of unemployment in New Brunswick, Canada from 2000 to 2023

Number of jobs in New Brunswick 2022, by NAICS category

Number of jobs in New Brunswick, Canada in 2022, by NAICS category

Median total family income in New Brunswick 2001-2021

Median total family income in New Brunswick from 2001 to 2021 (in Canadian dollars)

Median employment income of tax filers in New Brunswick 2001-2022

Median employment income of tax filers in New Brunswick from 2001 to 2022 (in Canadian dollars)

Weekly earnings of employees New Brunswick 2001-2022

Average weekly earnings of employees in New Brunswick from 2001 to 2022 (in Canadian dollars)

Labor participation rate in New Brunswick 2000-2021

Labor force participation rate in New Brunswick from 2000 to 2021

Low income population percentage in New Brunswick 2000-2021

Percentage of New Brunswick's population in low income from 2000 to 2021

Provincial Government

• Basic Statistic Provincial government revenue and expenditure of New Brunswick 2007-2022
• Basic Statistic Assets and liabilities New Brunswick provincial government 2007-2022
• Basic Statistic Revenues of the New Brunswick provincial government 2022, by source
• Basic Statistic Expenses of the New Brunswick provincial government 2022, by source
• Basic Statistic Liabilities of the New Brunswick government 2021, by type
• Basic Statistic Assets of the New Brunswick government 2022, by type
• Premium Statistic Canadian federal election results in New Brunswick 2021

Provincial government revenue and expenditure of New Brunswick 2007-2022

Revenue and expenditure of the New Brunswick provincial government from 2007 to 2022 (in million Canadian dollars)

Assets and liabilities New Brunswick provincial government 2007-2022

Assets and liabilities of the New Brunswick provincial government from 2007 to 2022 (in million Canadian dollars)

Revenues of the New Brunswick provincial government 2022, by source

Revenues of the New Brunswick provincial government in 2022, by source (in million Canadian dollars)

Expenses of the New Brunswick provincial government 2022, by source

Expenses of the New Brunswick provincial government in 2022, by source (in million Canadian dollars)

Liabilities of the New Brunswick government 2021, by type

Value of liabilities of the New Brunswick provincial government in 2021, by type of liability (in million Canadian dollars)

Assets of the New Brunswick government 2022, by type

Value of assets of the New Brunswick provincial government in 2022, by type of asset (in million Canadian dollars)

Canadian federal election results in New Brunswick 2021

Results of the vote in the federal election of Canada in the province of New Brunswick in 2021

Further reports Get the best reports to understand your industry

Get the best reports to understand your industry.

Mon - Fri, 9am - 6pm (EST)

Mon - Fri, 9am - 5pm (SGT)

Mon - Fri, 10:00am - 6:00pm (JST)

Mon - Fri, 9:30am - 5pm (GMT)

Tourism New Brunswick is a government organization that is responsible for growing tourism in the province. The organization operates the province’s official travel portal and collaborates with cities and attractions to reach and engage their target audiences.

“No-Hassle Travellers’ are 93 percent more likely to visit New Brunswick than the average Canadian Household. We never would have known this before.”

Tourism New Brunswick wanted to improve targeting and marketing effectiveness for its campaigns. To do so, they employed PRIZM and Destination Canada's Explorer Quotient (EQ) segmentation systems. However, they did not know if the segments they wanted to focus on were visiting the province or where they were going. While the segmentation system helped it concentrate its efforts, the tourism department didn't have the transactional data necessary to verify who was visiting the province. The department had many questions about their visitors' travel habits, answering them was an essential issue for Tourism New Brunswick because the answers would have implications on how cities, attractions, and tourism operators develop their product offerings and marketing strategies.

While most organizations in the tourism sector want to know about visitors to a particular attraction, Tourism New Brunswick sought to capture guest insights from across the province. The tourism department considered other approaches, like intercept surveys or visitor count data, but they were deemed to be cost-prohibitive and time-consuming. The tourism department wanted to use privacy-compliant mobile location data  to serve as a proxy for transactional data, similar to the way malls and communities use it to analyze their visitors, but the scope of the project was beyond anything attempted with the technology so far.

Mobility analytics can provide insights for areas where there is limited or no transactional data. For the first time, Tourism New Brunswick was able to link the segments it targeted in its campaigns to actual visitation to the province. For example, the mobility data revealed that the PRIZM segment Mini Van & Vin Rouge was 24 percent more likely to visit New Brunswick than the average Quebec household. By looking at the origins of the devices, the tourism department could also understand the difference between Canadian and American travellers. The analysis reveals Canadian visits peak very noticeably in the summer months, whereas visits from the U.S. peak later in the year.

With mobility data, Tourism New Brunswick was able to determine that a significant portion of visitors made it their destination of choice. Almost half of the Canadian visitors and 35 percent of U.S. visitors spent at least one night in New Brunswick. These insights are now allowing Tourism New Brunswick to refine and optimize its segments from one year to the next.

With this approach, Tourism New Brunswick can also identify which segments are not performing well and understand why in order to affect change and grow visits.

• Skip to main content
• Skip to "About this site"

Language selection

• Français
• Search and menus

Search The Daily

Population projections: canada, provinces and territories, 2023 to 2073.

Released: 2024-06-24

Since the last edition of Statistics Canada's population projections for Canada, provinces and territories, released in 2022, Canada's demographic landscape has evolved substantially: population growth has accelerated following many permanent and temporary immigrants coming to the country, fertility has reached a record-low level in 2022, and life expectancy has decreased for three years in a row (from 2020 to 2022).

Today, Statistics Canada has released a new set of projections for Canada (2023 to 2073) and for the provinces and territories (2023 to 2048). These projections include several possible scenarios of the future evolution of the population, as projections are not predictions. These scenarios take into account recent trends and also the opinions of population experts who were consulted specifically during the development of these projections.

Canada could have 63 million inhabitants by 2073 

According to the various projection scenarios, Canada's population, estimated at 40.1 million in 2023, would continue to grow over the coming decades to reach between 47.1 million and 87.2 million in 2073. According to the medium-growth scenario (M1), the Canadian population would reach 62.8 million people in 2073.

From an average of 1.12% over the last 30 years, the annual population growth rate would gradually decrease to reach 0.79% by 2072/2073, according to the medium-growth scenario (M1). In comparison, this rate would increase to 1.59% according to the high-growth scenario and would decrease to 0.07% according to the low-growth scenario.

In all scenarios, migratory increase would be the key driver of population growth in Canada, continuing a trend observed since the beginning of the 1990s. Natural increas e—t hat is, the balance of births minus death s—w ould play only a marginal role, given the anticipated rise in the number of deaths due to population aging, as well as low fertility, a situation observed in many other countries.

The population aged 85 and older could triple by 2073 

The share of persons aged 65 and older within the total population would increase from 18.9% in 2023 to between 21.9% (slow-aging scenario) and 32.3% (fast-aging scenario) in 2073.

However, the growth in the proportion of persons aged 65 and older would be less pronounced after 2030, when all baby-boomers will have reached or passed the age of 65.

The share of children (aged between 0 and 14) within Canada's population has decreased significantly since 1962, when it peaked at 34.0%. Estimated at 15.4% in 2023, this share of children in the population would decrease according to all projection scenarios, with the exception of the slow-aging scenario and the high-growth scenario.

The number of persons aged 85 and older would continue to increase rapidly in the coming years, particularly between 2031 and 2050, a period during which the large baby-boom cohort will reach this age group where the need for healthcare and services are significant. According to the various projection scenarios, the population aged 85 and older would increase from 896,600 people in 2023 to between 3.3 million (low-growth scenario) and 4.3 million (high-growth scenario) people in 2073.

The average age of Canada's population would reach between 42.6 years (slow-aging scenario) and 50.1 years (fast-aging scenario) in 2073, up from 41.6 years in 2023.

Population aging in all provinces and territories

If recent trends continue over the long term, the relative weight of the population of the provinces east of Ontario would continue to decline according to all projection scenarios.

Specifically, the populations of Newfoundland and Labrador, Nova Scotia, New Brunswick, and Quebec would continue to decrease as a share of Canada's total population between 2023 and 2048, according to almost all scenarios. Conversely, the demographic weight of Saskatchewan, Alberta, and British Columbia would increase according to all scenarios.

In all projection scenarios, Ontario and Quebec would continue to be the most populous provinces in Canada over the next 25 years.

The average annual population growth rate would vary considerably among the provinces and territories. Some provinces and territories could see their population size decrease according to certain scenarios. For example, according to the low-growth scenario, the populations of Newfoundland and Labrador and the Northwest Territories would both decrease between 2023 and 2048.

As population aging continues, the share of older adults (aged 65 and older) in the total population would continue to increase in all provinces and territories in the coming years. The proportion of persons aged 85 and older would also increase rapidly in all provinces and territories.

Did you know we have a mobile app?

Download our mobile app and get timely access to data at your fingertips! The StatsCAN app is available for free on the App Store and on Google Play .

Results of the population projections for Canada (2023 to 2073) and for provinces and territories (2023 to 2048) are available in two tables: 17-10-0057-01 (population counts) and 17-10-0058-01 (components of population growth). They can also be consulted using a new interactive data visualization tool, Population Projections for Canada, Provinces and Territories: Interactive Dashboard ( Catalogue number 71-607-X ).

A brief analytical document entitled Population Projections for Canada, Provinces and Territories, 2023 to 2073 ( Catalogue number 91-520-X ) is also available.

The publication Population Projections for Canada, Provinces and Territories: Technical Report on Methodology and Assumptions, 2023 to 2073 ( Catalogue number 91-620-X ), that provides information on the methods and assumptions underlying the projections, is also available.

Contact information

For more information, or to enquire about the concepts, methods or data quality of this release, contact us (toll-free 1-800-263-1136 ; 514-283-8300 ; [email protected] ) or Media Relations ( [email protected] ).

N.S. tourism company focusing on Black cultural sites granted licence after pushback

Competitors of ayomikun bus charters argued there isn't a market for black heritage tours; uarb disagreed.

Social Sharing

A new tourism company that will offer tours of Black heritage sites and charters to cultural events around Nova Scotia has been granted its licence after facing pushback from competitors.

The Nova Scotia Utility and Review Board approved a motor carrier licence for Ayomikun Bus Charters on June 20.

"It was almost like finding out you won the lottery, for me personally," Dalton Cain, vice-president of Ayomikun Bus Charters, told CBC Radio's  Information Morning Halifax.  "That overwhelming feeling of OK, now we're able to start and do something that we all genuinely put our blood, sweat and tears into just putting it all together and getting it underway."

Cain, along with friends Kevin Brooks and Peter Field, started the company last December with the goal of making Black history more accessible through bus tours.

But during their licence application process, the new company faced opposition from tourism competitors , who said there isn't a market for African Nova Scotian cultural tours. They also had concerns about "overcapacity within the industry for existing operators."

The review board disagreed, noting in its decision that "there is a niche Black cultural market in this province."

"This market is not being fully served by the existing carriers," the decision said.

Cain said while the situation was mentally draining, he's pleased with the end result.

"There were organizations who were trying to prevent us from obtaining a licence, reaching a demographic of people who are underserved — specifically speaking of our community, the Black communities — so in doing that, it was just overwhelmingly frustrating at some times," he said.

"But the support that we had from community and one another, it helped us stay grounded."

Kevin Brooks, president of Ayomikun Bus Charters, said that support is what kept them optimistic. 

"We went through some pains, but it made us stronger. And as a team it made us stronger, and we're better because of it," he said.

Ayomikun means 'full of joy'

Peter Field, co-owner and manager of Ayomikun Bus Charters, said he and his partners are feeling joyful now that the licence has been approved.

It's a fitting feeling, he said, because Ayomikun means "full of joy" in the Nigerian language of Yoruba.

"That's our intentions for people who take our tours. That they will have a joyful experience and get off the bus full of joy," Field said.

Brooks said the company is working to source two buses, with hopes of being on the road by Aug. 1 for Emancipation Day.

For more stories about the experiences of Black Canadians — from anti-Black racism to success stories within the Black community — check out Being Black in Canada, a CBC project Black Canadians can be proud of.  You can read more stories here .

• CBC Investigates Who's responsible? Unfit living conditions and nowhere to turn
• Halifax airport to carry out $18M renovation on international travel facility
• 3 baby raccoons rescued after being swept into Truro storm drain
• $1.75M donation earmarked for stalled AGNS waterfront home shifted to programming
• Residents worry proposed 13-storey building would hurt Dartmouth lake

ABOUT THE AUTHOR

Digital journalist

Cassidy Chisholm is a digital journalist with CBC News in Nova Scotia. She was previously based at CBC New Brunswick. You can reach her at [email protected]

With files from Feleshia Chandler

Related Stories

• This N.S. brewpub is helping 2SLGBTQ+ people feel welcome in their rural town
• Talks continue to keep media company Saltwire afloat

CBC Nova Scotia

Add some “good” to your morning and evening.

Get the latest top stories from across Nova Scotia in your inbox every weekday.

This site is protected by reCAPTCHA and the Google Privacy Policy and Google Terms of Service apply.