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The best tour operators in the world: 2023 Readers' Choice Awards

By Condé Nast Traveller

It’s been a challenging few years for tour operators but the names below are in it for the long haul (as well as the short and medium), honing itineraries and managing expectations. So who prepared your travel documents this year? Red Savannah and Black Tomato scored highest for first-hand knowledge, and Exodus Adventure Travels and Abercrombie & Kent for on-the-ground support. But when it came to all-round endeavour, Scott Dunn and The Turquoise Holiday Company were leaders of the pack. Both report a surge of interest in Asia, as well as multi-generational travel, solo adventures to Namibia, Bhutan and Mexico, and authentic experiences such as outback stations in Australia and bear lodges in Canada.

These are the best tour operators in the world, according to the 2023 Readers' Choice Awards . The scores below are percentages representing overall average levels of satisfaction.

The best general tour operators in the world 2023

15. Cox & Kings. Score 88.00

14. Hayes & Jarvis. Score 89.44

13. Carrier. Score 90.73

12. Simpson Travel. Score 91.48

11. Kuoni. Score 92.82

10. Mr & Mrs Smith. Score 93.29

9. Kensington Tours. Score 94.14

8. Audley Travel. Score 94.77

7. Original Travel. Score 95.44

6. Cazenove + Loyd. Score 95.92

5. The Ultimate Travel Company. Score 96.75

4. Abercrombie & Kent. Score 97.12

3. Elegant Resorts. Score 97.39

2. Red Savannah. Score 97.96

• The Turquoise Holiday Company. Score 98.42

The best travel specialists in the world 2023

15. Wild Frontiers. Score 94.81

14. Martin Randall Travel. Score 95.17

13. Intrepid Travel. Score 95.40

12. Wilderness. Score 96.54.

11. Inntravel. Score 96.88

10. Oxford Ski Company. Score 97.15

9. Kirker Holidays. Score 97.47

8. andBeyond. Score 97.61

7. Ampersand Travel. Score 97.65.

6. InsideJapan Tours. Score 97.79

5. Steppes Travel. Score 97.88

4. Black Tomato. Score 98.03

3. Exodus Adventure Travels. Score 98.15

2. Healing Holidays. Score 98.35

• Scott Dunn. Score 98.70

15 Best Tour Companies of 2024

Tour companies like Intrepid Travel and G Adventures can help you create the experience of a lifetime. Choosing the right company depends on your destination and travel preferences.

Guided tours can be a great way to experience a new destination, but you want to make sure you get the best experience possible. How can you find the best tour companies to guide your adventure?

Whether you’re looking for group trips, self-guided tours, river cruises, tours for solo travelers, or overseas adventure travel, you want to find a tour operator that can deliver a seamless, enjoyable, and authentic experience, all without zeroing out your bank account.

Here are the top 15 tour companies out there today. I’ll walk you through what each excels at and how to pick the best one for you.

• Best Tour Company Overall: Intrepid Travel
• Best Small Group Tour Company: G Adventures
• Best for Day Tours: Get Your Guide
• Best Tour Company for Solo Travelers: Go Ahead Tours
• Best Tour Company for Families: Adventures by Disney
• Best Tour Company for Seniors: Trafalgar
• Best Tour Company for Europe: Tauck
• Best Tour Company for Italy: Insight Vacations
• Best Tour Company for Ireland and Scotland: CIE Tours
• Best Iceland Tour Company: Nicetravel Iceland
• Best Tour Company for Spain and Portugal: Cosmos
• Best Egypt Tour Company: Exodus
• Best Asia Tour Company: Klook
• Best Tour Company for Israel: Click Tours
• Best Tour Company for Greece: Epos Travel Tours

Intrepid Travel : Best Tour Company Overall

When you imagine travel tours, you may picture massive group tours and a bus packed with 50 noisy, gawking tourists.

That’s not what you get with Intrepid Travel . This company specializes in adventurous and immersive small group tours with an average of 10 people.

Operating on all seven continents, Intrepid offers a huge range of trip types to fit any traveler. You can choose biking tours across New Zealand, river cruises in Europe, trekking in the Himalayas, or wildlife safaris in the Serengeti. There are options for all-female adventures, family expeditions, active trips for adventure travelers, or trips catering specifically to 18-29 year olds.

If you don’t want to spend the trip of a lifetime sitting on your butt looking out a bus window, Intrepid Travel is for you. Their group trips are designed to fully immerse you in the culture and beauty of a new place. Here are two examples of what you’ll get from Intrepid Travel:

With the Alaska: Hike, Bike, & Kayak tour, you are led by an expert guide on a range of active adventures through some of Alaska’s best scenery and national parks. You’ll go sea kayaking, cycle along the rugged Alaskan coast, and hike through Denali National Park.

If you’re looking for more of a cultural experience, the Premium Sri Lanka tour is an incredible journey through the culture, history, food, and wildlife of this island. You’ll explore ancient temples, eat incredible food with locals, and search for leopards in the country’s wildlife preserves.

One last perk: Intrepid Travel is a Certified B-Corp, meaning they are dedicated to doing good in the world. They donate to worldwide relief causes and offset the carbon footprint of every trip they operate.

G Adventures : Best Small Group Tour Company

If you’re looking for small group tours, G Adventures is one of the best in the category. Just like with Intrepid, their tour groups average 10 people, so, with G Adventures, you won’t have to deal with being part of a massive hoard of tourists.

So what sets G Adventures apart? Unlike many tour operators, they focus on helping you get exactly the experience you’re looking for instead of packing every day with a rigid schedule. Every trip offers a wide range of optional activities that you can pick and choose from to personalize your experience. Plus, you can opt for more free time to explore or hang out on your own.

I also love that G Adventures hires all local guides. They put a lot of emphasis on their guides, even calling them CEOs (chief experience officers). That means you get local, insider expertise on your trip. Your tour director will speak the local language, know the best spots to eat, and fully understand the culture.

If you’re looking for big luxurious hotels and resorts, G Adventures probably isn’t for you. Instead of going to the big chain hotels, G Adventures uses locally owned and operated lodgings.

This has two benefits. First, you get a much more authentic local experience. Big hotel chains don’t have the same charm and character as a true local hotel. Second, your money will go toward benefiting the local economy rather than some giant corporation. That’s a big win for G Adventures in my book.

Get Your Guide : Best for Day Tours

You may not need or want a fully guided multi-day group tour, But sometimes it’s nice to have the guidance of a local expert for a truly unique experience that you couldn’t get otherwise. Choosing day tours is a great way to get the benefits of guided group tours without being stuck with a tour group for your entire trip.

Get Your Guide is my favorite resource for finding amazing day tours, entry tickets, and other travel experiences. It’s perfect for more independent travelers who can manage the details of their own trip, but are looking for shorter guided tours.

How does it work? Get Your Guide is essentially an online marketplace where you can search for and reserve tours, museum passes, adventure activities, and more.

For example, let’s say you’re planning a trip to Sweden. On Get Your Guide, you could book a dog sled adventure to see the northern lights, a day cruise on an icebreaker ship, a “ghost-walk” historical tour of Old Stockholm, and a guided ice climbing excursion.

I’m already getting excited about that trip.

Go Ahead Tours : Best Tour Company for Solo Travelers

Solo travel can be a bit intimidating, especially if you don’t have a lot of travel experience. I’ve found that group tours can be a great way to ease some of the stress and make it easier to enjoy your trip as a solo traveler.

Go Ahead Tours is one of the best tour companies that specializes in trips for solo travelers. With their solo trips, you always get a private room at no extra cost, and the other travelers in your tour group will also be solo—so you don’t end up as the awkward 17th wheel in someone else’s family vacation. As a solo traveler with Go Ahead Tours, you get all the benefits and security of a group trip, and you’ll meet other amazing people traveling the world on their own.

Go Ahead Tours focuses on small group itineraries in tour destinations around the globe, from popular destinations to locations off the beaten path. Want a food-centric trip across Italy? Check. Want to visit South America and hike to Machu Picchu? Check. How about a wildlife safari in Kenya? Yep, they’ve got that. Go Ahead Tours offers the best group tours for solo travelers, and you may even make some new friends on the way.

Adventures by Disney : Best Tour Company for Families

Family travel can seem complicated, especially if you have younger kids. Group tours can help simplify planning the dream trip, but tour operators often plan trips focused on adults, so younger travelers may get bored quickly.

Adventures by Disney is one of the few group travel companies that specialize in family-oriented trips and tours, from South America to Scandinavia. Disney Vacations designs their group trips to have something for everyone: wine tastings for the adults, adventure scavenger hunts for the kids, and sights and experiences that will engage your entire family.

Disney Adventures trips are a bit pricier than many other group travel companies, so not all families will be able to afford them. However, if you can make it work with your budget, your family will get an amazing experience that you just won’t find from more mainstream travel.

Trafalgar : Best Tour Company for Seniors

Trafalgar is one of the biggest (and best) group travel companies in the world. They offer hundreds of international trips to popular destinations around the globe.

Trafalgar’s guided tours are great for travelers of all age groups, but they cater particularly to senior travelers. The majority of Trafalgar guests are over 50. It’s also great for family tours to get grandparents and grandkids spending quality time together.

If you’re looking for highly active itineraries with adventure activities packed in, Trafalgar may not be the best for you. They focus more on cultural immersion, history, architecture, and local cuisine. Trafalgar is a great choice if you want to take a deep dive into the essence of your destination.

You can count on having a tour leader who is an expert in the local culture and history, and you will come home with tons of new knowledge.

Trafalgar focuses primarily on land-based tours, but they also offer a range of cruise vacations if you want to travel by sea.

Hotel stays, meals, transportation to/from the airport, and all the logistics are all arranged for you. You can even add on flights, extra hotel nights, and travel insurance so you don’t have to worry about any additional complications for your trip.

Tauck : Best Tour Company for Europe

Tauck is another big name in group tours that operates on all seven continents. While they have guided tours all around the globe, Tauck is an especially good choice if you’re looking for a group tour in Europe.

It’s easy to go to European cities, see the major tourist sites, and head home without really diving deep into the culture and spirit of the place. My favorite thing about Tauck is that their European tours are designed to give you more than just the standard tourist experience. Their Yellow Roads of Europe tours take you off the beaten path for a truly unique European experience.

Every Tauck tour pairs you with handpicked expert local guides who will help fully immerse you in the experience.

Tauck offers both river cruises and land-based group tours. If you want a unique European experience, imagine cruising through Western Europe along the Seine.

Insight Vacations : Best Tour Company for Italy

Almost every traveler dreams of a bucket list trip to Italy. What’s not to love? Amazing food, amazing sights, amazing culture, Italy has it all.

If you’re looking for the best guided tours in Italy, I highly recommend Insight Vacations . Insight offers tours all over the world, but their Italy tours are especially good. Whether you want to see the major sights, learn to live like a local, or sample the best food from around the country (or all of the above!) they’ve got tours for you.

As an example, you could choose their Best of Italy Tour for your next trip. This 11-day tour includes stays in Rome, Florence, Venice, and more. You’ll learn from local artisans, eat farm-to-table meals on the foothills of Mount Vesuvius, and get a VIP tour of the Vatican (including areas normally off-limits to visitors).

Insight’s tours are all led by local tour guides who speak the language and have in-depth knowledge of the culture and history of each site you visit.

If you’re traveling with a group of 10 or more people, Insight Vacations can also put together custom itineraries specifically for your group.

CIE Tours : Best Tour Company for Ireland and Scotland

If you’re into history, stunning scenery, charming towns, or good times at the pub, you would probably love touring Ireland and Scotland. CIE Tours is technically based in the US, but it’s partially owned and operated by the Irish government. It specializes in travel to Ireland, Scotland, and a few other European countries.

This dialed-in focus means that there are no better guided tours for Ireland and Scotland. I highly recommend their Taste of Scotland and Ireland Tour . In 11 days, you’ll experience sightseeing in Glasgow and Dublin, a day cruise on Loch Ness, carriage rides through the Irish countryside, and a feast in a historic castle.

Their tours have a great balance of exciting sightseeing and activities with enough downtime to relax or do plenty of exploring on your own. It’s a great way to get all the benefits of group travel without feeling like you have no control over your schedule.

If you want more freedom, CIE also offers independent adventures. They will build an itinerary for you and book your lodgings, admission tickets to attractions, and rental car (or you can opt for a private driver). You can choose from their pre-packaged itineraries, or build your own custom trip.

I also appreciate that CIE Tours has fairly affordable rates that include all admission tickets and most of your meals. Plus, they often offer discounts on airfare!

Nicetravel Iceland : Best Iceland Tour Company

Maybe you’ve always been intrigued by Iceland’s wild, untamed beauty (I know I have). If you want to experience this first hand, Nicetravel Iceland is one of the best group travel companies in this amazing country.

Nicetravel Iceland by three local Icelandic families, so they have a lot of local expertise. They offer trips ranging from 8 hours to over a week and have itineraries to suit any type of traveler, whether you want to relax in natural hot spring pools or hike along the glaciers and coastlines.

They focus on small group tours, and you’ll never have more than 19 people in your group. Most of their tours start from the capital, Reykjavik, and will drive you to various destinations in Mercedes Sprinter Vans. Way better than the huge tour buses many other companies use.

In addition to standard tours for sightseeing, they also have a range of tour options for more adventurous travelers. You’re in the right place if you want to explore caves, hike on glaciers, or raft down raging rivers.

Cosmos : Best Tour Company for Spain and Portugal

For a tour operator on the Iberian Peninsula, Cosmos is one of the best choices, especially if you don’t want to spend an arm and a leg. Cosmos has been guiding group travel for nearly a century, and they employ expert local guides to help you get the most from your trip.

The Cosmos Best of Spain and Portugal Tour is an incredible 13-day group travel itinerary. You will stay in 7 amazing cities across the two countries and visit a wide range of historical sites.

Cosmos is also a good choice for responsible travel, as they have several initiatives to support local communities and planet-focused nonprofits like the African Wildlife Foundation, The Ocean Cleanup, and Trees4Travel. I appreciate companies that are taking steps toward sustainable travel.

Exodus : Best Egypt Tour Company

It’s hard to visit any travel website without seeing a picture of the Great Pyramids. Egypt has captivated the minds of explorers and travelers for centuries, and it is worth having on your bucket list.

If you want a guided tour of Egypt, I highly recommend Exodus Travels . With destinations on all seven continents, Exodus Travels is one of the most popular group travel companies for adventurous travelers, and their Egyptian tours are particularly good.

With 9 different guided tours in Egypt, you can find the perfect itinerary for your trip. Exodus Travels is a true expert in the industry and hires incredible guides for their group travel excursions.

Plus, Exodus Travels also offers trips that are perfect for family travel.

Klook : Best Asia Tour Company

Whether you want to experience the hustle and bustle of downtown Tokyo or an adventurous trek to Everest Base Camp, Klook is one of the best group travel companies for Asia.

Klook is more than just a tour operator. It is a marketplace for everything travel, from airline tickets to hotels to tickets to museums, theme parks, and more. Klook offers trips for small groups or individual travelers all around the globe, but they are based in Asia, and that’s where they focus.

Klooks South Korea Tour will take you to Nami Island, through beautiful gardens, and into a centuries-old palace in Seoul.

Click Tours : Best Tour Company for Israel

Click Tours specializes in group travel in Europe and the Middle East, and Israel is by far their most popular tour destination. In Israel, Click Tours will offer trips ranging from 3-day highlight tours to 18-day deep-dive cultural experiences.

They focus on small group travel, and your tour group will have 15-24 guests. That means you get more personal attention and a more authentic experience of the country.

A tour of Israel with Click Tours will focus on historical and archeological sites. You’ll visit temples and ruins that are thousands of years old as well as dive into the amazing food and rich culture of Israel.

Epos Travel Tours : Best Tour Company for Greece

If you’re looking for a group travel trip to Greece, Epos Travel Tours is a local company based in Tripolis that offers tours across the country.

Since Epos Travel Tours specializes only in Greece, you can expect catered trips and insider knowledge. They are truly the experts in travel to Greece, and their trip itineraries are designed to help you get the most from your trip, whether you want to visit historical sites or delve into amazing food and culture.

If you’re into history and architecture, their tour of Ancient Corinth is hard to beat!

Best Tour Companies FAQ

Which is the best tour company in the world.

In my experience, Intrepid Travel is the best tour operator. They have amazing small-group tours.

What are the top travel companies?

The top travel companies for tours include Intrepid Travel , G Adventures , and Trafalgar .

Is Globus or Trafalgar better?

Trafalgar is usually the better choice. They offer amazing all-inclusive tours around the world.

Are tour companies worth it?

Group travel can be worth it if you want the stress and planning taken out of your trip.

Who is the biggest tour company?

Disney is the biggest tour company by revenue.

How do you know if a tour company is legit?

It is a good idea to look for reviews of a tour company on TripAdvisor.

Jakob Thygerson

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Top 10 Tour Operators in the World in 2021 by Revenue

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China Tourism Group Duty Free Corp Ltd, Expedia Group Inc, The Walt Disney Co, TUI AG, and REWE Group are the top 5 tour operators in the world in 2021 by revenue. Cumulatively, the top 10 tour operators in the world employed a total of 598,239 people in 2021. In terms of the geographical split, 5 out of the top 10 tour operators in the world are based in Asia, while 3 are based in Europe, and 2 are based in North America. China Tourism Group Duty Free Corp Ltd (China Tourism Group), formerly China Tourism Group China International Travel Service Corp Ltd (CITS), is one of the leading tour operators in the world by revenue. China Tourism Group operates group and individual tours, business travel, sports activities, leisure tours, sightseeing tours, study tours, conventions, and special-interest tours. It also provides individual booking services and online tourism and travel agency services. It also invests in real estate properties for tourism business development. The company operates in China, Macao, Cambodia, Taiwan, and Hong Kong. China Tourism Group is headquartered in Beijing, China. The United States of America-based The Walt Disney Co is another leading tour operator in the world by revenue. The company reported revenues of $6,410 million with average revenue growth of 3.10% in the fiscal year ending 2021 (FY2021). It produces and acquires television programs, live-action films, and animated motion pictures. The company owns and operates theme parks and resorts, and television networks and channels; develops and publishes books, comic books, and magazines; sells products related to Disney themes, and delivers an English language learning curriculum for Chinese children. It owns and operates stores in North America, Europe, and Asia, and employs 190,000 people.

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Top 10 Travel Companies in the World by Sales in 2020, Travel Industry Factsheet

The Current State of the Travel Industry

As economic prosperity rises all over the world, the top 10 travel companies in the world are contributing to stellar growth and driving critical innovation by leveraging technology in a modern travel industry.

How big is the travel industry?  As the economy for travel and tourism becomes more lucrative for a global audience, the travel industry grows as well. The global travel industry has grown from USD 6.03 trillion in 2006 to USD 8.27 trillion by 2017, growing at a CAGR of 2.9% — making the travel and tourism industry one of the world’s largest industries in the world in terms of global economic contribution (direct, indirect and induced).

• Discover who are the top 10 travel companies in the world by sales in 2020?
• A complete ranking and breakdown of 20 of the top travel companies in the global travel industry right now.
• Travel and tourism industry trends and stats you should know.

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Travel Industry Trends and Stats

• Convenient booking remains the biggest trend in the global travel industry.
• Solo Travel: Leisure travel is no longer just a family affair.
• The travel and tourism industry generated 10.4 percent of all global economic activity last year.
• The travel industry is the second-fastest-growing sector in the world, ahead of healthcare (+3.1%), information technology (+1.7%) and financial services (+1.7%), and behind only manufacturing.
• Last year, travel and tourism increased its share of leisure spending to 78.5 percent.
• Three in five travel companies say they offer customer service via chat.

Top 10 Travel Companies in the World by Sales in 2020

Who are the top 10 travel companies in the world by sales as of 2020? The following is a list of largest adventure travel companies and top travel agencies ranked by sales generated in USD billion.

1.    Expedia Group

What is the best travel agency? That’s a hard and subjective question to answer, but if you were to go by the best travel agency in the world in terms of sales, then your answer is Expedia Group. Expedia Group is an American online travel shopping company for consumer and small business travel. The company is mainly known for its travel fare aggregator websites where you can drop in and book all your travel needs from flights, car rentals, and even hotels. Expedia is also a metasearch engine to search up and plan your entire travel plans.

Expedia is a travel technology company that brought in sales of USD 99 billion last — making it the leaders in sales among the top 10 travel companies in the world on this list. In addition to the main expedia.com website, the company runs multiple websites from the best travel companies including Travelocity and trivago.

• Founded: 1996
• Expedia Group Headquarters: Bellevue, Washington, USA
• Expedia Group Sales: USD 99 billion
• Expedia Group Number of Employees: 24,000

Expedia Group Products and Services

• Classic Vacations
• Expedia CruiseShipCenters
• Expedia Local Expert
• Expedia Partner Solutions
• Hotwire Group
• Travelocity

2.    Booking Holdings

Number 2 on this list of the top 10 travel companies in the world is the American company Booking Holdings Inc. The company is known for operating travel fare aggregator websites and travel and tourism search engines such as its flagship booking.com, as well as Priceline.com, Agoda.com, Kayak.com, Cheapflights, Rentalcars.com, Momondo, and OpenTable. Booking Holdings generated sales of USD 92.7 billion last year, with nearly 90% of its profits coming from booking.com and outside the USA. Book Holdings is truly a global travel company that is expected to continue generating stellar sales within the global market.

• Booking Holdings Headquarters: Norwalk, Connecticut, USA
• Booking Holdings Sales: USD 92.7 billion
• Booking Holdings Number of Employees: 24,500

Booking Holdings Products and Services

               .

• Cheapflights

3.    American Express Global Business Travel

American Express Global Business Travel (GBT) is 3 rd on this list of the top 10 travel companies in the world. GBT is a corporate management travel company operating under a 50% ownership stake from American Express. GBT is known as a business travel management company, major corporations use GBT’s services to manage corporate travel and meetings programs, providing services and support to business travelers.

Last year, GBT brought in sales of USD 33.7 billion — making it one of the top travel companies going by sales figures.

• Founded: 2016
• American Express Global Business Travel Headquarters: Jersey City, New Jersey, USA
• American Express Global Business Travel Sales: USD 33.7 billion
• American Express Global Business Travel Number of Employees: 17,400

4.    BCD Travel

BCD Travel ranks 4 th on BizVibe’s list of the best travel companies by sales figures in 2020. BCD Travel is a provider of global corporate travel management and the largest travel company in the Netherlands. Currently, the company operates in over 109 countries and last year generated USD 27.1 billion in sales. BCD Travel’s parent company is BCD Group, a privately held Dutch company focused on travel services and corporate travel management.

• Founded: 2006
• BCD Travel Headquarters: Utrecht, Netherlands
• BCD Travel Sales: USD 27.1 billion
• BCD Travel Number of Employees: 13,800

BCD Travel Products and Services

• Travel management
• Travel consulting, meetings and events

5.    CWT

Formerly known as Carlson Wagonlit Travel, CWT ranks 5 th on this list of the top 10 travel companies in the world by sales in 2020. CWT is a travel management company that manages business travel, meetings, incentives, conferencing, exhibitions, and handles event management. The company is known for running a top tier B2B travel management platform, offering business travel, technology, and meetings and events management across 145 countries.

Last year, CWT generated sales of USD 25 billion — making it one of the top travel companies in the world in terms of transactional sales.

• Founded: 1994
• CWT Headquarters: Minneapolis, Minnesota, USA
• CWT Sales: USD 25 billion
• CWT Number of Employees: 18,000

6.    Flight Centre Travel Group

6 th on BizVibe’s list of the top 10 travel companies in the world is Flight Centre, the largest retail travel agency in Australia.  Flight Centre is headquartered in Brisbane and was founded in 1982. Flight Centre operates over 2,800 stores and offices under various retail and corporate brands in n Australia, New Zealand, United States, Canada, United Kingdom, South Africa, Hong Kong, India, China, Singapore, United Arab Emirates, and Mexico.

Last year, Flight Centre generated USD 16 billion making it one of the top travel agencies in the world by sales numbers. 50% of the company’s sales come from leisure and 50% from business.

• Founded: 1982
• Flight Centre Headquarters: Brisbane, Queensland, Australia
• Flight Centre Sales: USD 16 billion
• Flight Centre Number of Employees: 20,600

7.    Travel Leaders Group

Ranking 7 th on BizVibe’s list of the top 10 travel companies in the world is the Travel Leaders Group, a multi-unit travel industry company headquartered in New York City that has more than 7,000 company-owned, franchised and affiliated travel agency locations in the United States, Canada, the United Kingdom, and Mexico. The company has more than 52,000 travel agents worldwide and last year generated sales of USD 7.12 billion — making it one of the best travel agencies around. USD 3.73 billion in sales come from 52,000 hosted agents.

• Travel Leaders Group Headquarters: New York City, New York, USA
• Travel Leaders Group Sales: USD 12 billion
• Travel Leaders Group Number of Employees: 4,000

8.    American Express Travel

American Express Travel is a full-service global travel and lifestyle network and 8 th on this list of the top 10 travel companies in the world by sales. Last year the company generated sales of USD 6.27 billion. In March 2014, American Express announced that it signed an agreement to create a joint venture for business travel and spun off its corporate travel business like American Express Global Business Travel

• Founded: 1915
• American Express Travel Headquarters: New York City, New York, USA
• American Express Travel Sales: USD 6.27 billion
• American Express Travel Number of Employees: 5,000

9.    Direct Travel

Direct Travel is a leading travel management company, DT creates personalized solutions through an agile approach to corporate travel, meetings & events, and leisure. The company ranks 9 th on BizVibe’s list of the top 10 travel companies in the world due to its stellar sales figures — generating USD 5.4 billion in transactional sales last year.

DT sells directly to consumers for corporate travel, meetings and incentives, group travel, and leisure vacations., with 87% of its sales coming from its business segment; 8% from leisure, and 5% from all other avenues.

• Founded: 1980
• Direct Travel Headquarters: Centennial, Colorado, USA
• Direct Travel Sales: USD 5.4 billion
• Direct Travel Number of Employees: 2,000

10.  Corporate Travel Management

Rounding out BizVibe’s list of the top 10 travel companies in the world in 2020 is Corporate Travel Management, a global provider of innovative and cost-effective travel solutions spanning corporate, events, leisure, loyalty, and wholesale travel. CTM provides local service solutions to customers around the world, through a blend of CTM owned and operated offices and a network of independent partner agencies. Last year, CTM generated USD 5 billion in sales — making it one of the top travel companies in the world by sales numbers.

• Corporate Travel Management Headquarters: Denver, Colorado, USA
• Corporate Travel Management Sales: USD 5 billion
• Corporate Travel Management Number of Employees: 725

This is BizVibe’s list of the top 10 travel companies in the world in 2020 by sales. These companies are changing the way businesses are pushing the boundaries in the global travel industry and are leveraging technology to push travel agencies and corporate travel management to new heights.

Reach out to the top travel companies on BizVibe today.

Top Travel Companies by Sales in 2020

The following is BizVibe’s complete ranking of the top travel companies in the world by sales figures in 2020.  This list of travel companies are paving the way for success in the travel industry, connect with them on the BizVibe platform to track the latest news and insights from these companies.

The Future of the Global Travel Industry

What’s the future of the global travel industry? As economic prosperity rises throughout the world, the travel industry will be flooded by people from all over the world, and businesses are going to be at the forefront of this growth pushing their services to meet demand. Expect the top 10 travel companies in the world to continues pushing the industry to new heights. The main thing to keep in mind going forward as more people travel from all over the world is that the future will be about more travelers and easier to reach places

Connect on BizVibe

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• World's Best

Travel + Leisure Readers' 15 Favorite Tour Operators of 2023

The right tour operators can make or break a trip. These specialists came out on top in our annual "World’s Best Awards" survey for 2023 thanks to insider knowledge and personalized service.

How Voting Works

What readers loved, the full list.

Courtesy of Butterfield & Robinson

While we travel to see the sights, what we really take home with us are the experiences. And finding the right tour operator — one that’s able to meld insider knowledge about a destination with the best ways to take it in — can make or break a trip. But when the right combination does come along, it can be pure magic, so it’s no wonder that the last year has seen group travel on the rise .

Every year for our World's Best Awards survey, T+L asks readers to weigh in on travel experiences around the globe — to share their opinions on the top hotels, resorts, cities, islands, cruise ships, spas, airlines, and more. Nearly 165,000 T+L readers completed the 2023 survey, an increase of nearly 25 percent over pre-pandemic voting levels. A total of more than 685,000 votes were cast across over 8,500 unique properties (hotels, cities, cruise lines, etc.).

Tour operators and safari outfitters were specifically rated on the criteria below:

• Staff/guides
• Itineraries/destinations
• Accommodations

For each characteristic, respondents could choose a rating of excellent, above average, average, below average, or poor. The final scores are averages of these responses.

With nine of the companies returning from last year’s list , one major trend that stands out is the focus on a region, like with this year’s No. 1 pick, ATJ, which focuses on luxury travel, ranging from bespoke private to small group itineraries, in Austrasia. Also destination experts are Inside Japan Tours (No. 10), who offer themed trips, from honeymoons to diving, around the island nation, and Vagabond Tours of Ireland (No. 12), which makes its debut on the list, standing out for its B Corporation status, as it guides travelers around the Emerald Isle in their choice of style, either relaxed and culture-focused or active and adventurous. 

Also notable are the operators who go a step beyond, like two returning favorites: Artisans of Leisure (returning as No. 3) has been called “top notch”; one reader said that “no other tour operator comes close in terms of knowing the destinations [and] understanding what we want and executing our trip flawlessly.” Black Tomato (dropping from last year’s No. 4 to a still respectable No. 6) manages to both fulfill curiosity and allay FOMO on its adventures globally.

But more than anything, it’s loyalty that shows what a strong tour operator is made of, and readers often raved about return visits with a particular company. One, for instance, shared that after 25 journeys, Du Vine Cycling + Adventure Co. (No. 2) stands out among them all. “The best cycling trips I’ve been on,” they said. “Great staff, accommodations, and first class all the way.” And that’s the winning combo for a tour company — leaving travelers with that passion for exploring the world through their eyes. See the complete list of top 15 tour operators, according to T+L readers, below.

Courtesy of ATJ

Formerly known as Asia Transpacific Journeys, ATJ made the list in 2011, 2017, and 2018, and it now leapfrogs back in triumphantly, notching the No. 1 spot. Offering tours in countries like Australia, Bhutan, Japan, Laos, Mongolia, Morocco, Nepal, Vietnam, and Taiwan, the company specializes in custom itineraries and private group trips. But what travelers rave about is its band of extremely helpful customer service reps who are “responsive and personable.” They added, “I can call and speak with a live person immediately.” Customers tend to be loyal, but so are the agents: “I have used the same agent and she always remembers what we like and any special needs we have.”

I have used the same agent and she always remembers what we like and any special needs we have.

Reader Score: 99.07

2 . DuVine Cycling + Adventure Co.  

Reader Score: 99.05

3 . Artisans of Leisure  

Reader Score: 98.89

4. TCS World Travel

ReaderScore: 98.84

5. Trek Travel 

Reader Score: 98.62

6. Black Tomato  

Reader Score: 98.29

7. Classic Journeys  

WBA Hall of Fame honoree.

Reader Score: 98.27

8. Adventure Unbound  

Reader Score: 98.15

9. Scott Dunn  

10. Inside JapanTours  

Reader Score: 98.13

11. Butterfield & Robinson  

Reader Score: 98.00

12. Vagabond Tours of Ireland

Reader Score: 97.78

13. Quasar Expeditions

Reader Score: 97.53

Reader Score: 97.33

15. Jacada Travel

Reader Score: 96.20

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10 Largest Travel Companies In The World

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Travel, while rewarding, can also be stressful. With so many options for flights, hotels, and rental cars, and so many variables that can quickly go wrong, it’s all too easy for a relaxing vacation or a productive business trip to quickly become harrowing and unnecessarily expensive.

Because of this, individual travelers and companies who require their employees to travel have been hiring experts to plan trips and handle unexpected hurdles for them for decades.

Now, thanks to the internet, travel companies have shifted to also providing tools for travelers to book their own trips with the same access, discounts, and assurance they’d receive if they hired an agent to do it all for them.

If you prefer to have someone do it all for you, though, many of these organizations still provide live service via their travel agents as well.

There are a number of these travel companies around the world, and in this article, you’ll find a list of the top ten ranked by sales revenue in 2019.

Expedia Group Jobs ( Overview )

Booking Holdings Jobs ( Overview )

American Express Jobs ( Overview )

BCD Travel Jobs ( Overview )

Carlson Wagonlit Travel Jobs ( Overview )

Flight Centre Jobs ( Overview )

Fareportal Jobs ( Overview )

10 Largest Travel Companies in the World

Expedia Group . Seattle, Washington , U.S.A.

2019 Sales Revenue: $107.9 billion

Founded in 1996, Expedia Group is an online travel company that uses its online platforms to help travelers find flights, hotels, and other travel services without having to hire a travel agent . It has three business segments through which it serves individual customers, creates partnerships with businesses, and generates advertising revenue.

Expedia started out as a division of Microsoft. In 1996, Microsoft launched the website that is now Expedia.com as Microsoft Expedia Travel Services, one of the first online travel agencies. In 1999, Expedia was spun off into a public company.

Find Expedia Group Jobs Near Me

Booking Holdings . Norwalk, Connecticut , U.S.A.

2019 Sales Revenue: $96.4 billion

Formerly The Priceline Group, Booking Holdings was founded in 1997 with the launch of Priceline.com, an online travel website that used a bidding model for pricing. It then began to expand its portfolio by acquiring travel companies and changed its name to Booking Holdings in 2018.

Today, Booking Holdings operates through six brands: Dutch startup Booking.com, the company’s original Priceline platform, Singapore-based accommodation booking program Agoda, car hiring platform Rentalcars.com, travel search engine Kayak, and restaurant reservation provider OpenTable.

Find Booking Holdings Jobs Near Me

American Express . Jersey City, New Jersey , U.S.A.

2019 Sales Revenue: $34.1 billion

American Express Global Business Travel (referred to as GBT) is an organization that works with businesses to help them organize and manage their travel programs.

GBT helps clients easily find the best deals, book flights, hotels, and meeting venues, manage the risk that comes with their travel programs, and support travelers as they go in case their flights get canceled, or they run into other snags.

Even though GBT started as a part of American Express and has kept its name, the company is now a joint venture between American Express and several other investors.

Find American Express Jobs Near Me

BCD Travel . Utrecht, Netherlands

2019 Sales Revenue: $27.5 billion

Similar to GBT, BCD Travel offers travel consulting and management services to companies. BCD Travel operates in 109 countries and boasts a global client retention rate of 98%.

Founded in 2006, BCD Travel was born when BCD Group, a privately owned travel company that owns BCD Travel, purchased and combined TQ3 Travel Solutions Management Holding GmbH, The Travel Company, and WorldTravel BTI.

BCD Travel is based in Utrecht, Netherlands, but it also has its headquarter locations in Atlanta, London, and Singapore. It has one subsidiary, global meetings, and events agency called BCD Meetings and Events.

Find BCD Travel Jobs Near Me

Carlson Wagonlit Travel . Minneapolis, Minnesota , U.S.A.

2019 Sales Revenue: $24.8 billion

Originally called Carlson Wagonlit Travel, CWT is a travel management company that was founded in 1994. It serves businesses by providing business travel, meeting, conference, exhibition, incentives, and event management services.

These services are called CWT Energy, Resources and Marine, CWT Meetings and Events, CWTSatoTravel, CWT Solutions Group, and RoomIt by CWT.

Find Carlson Wagonlit Travel Jobs Near Me

Flight Centre . Montvale, New Jersey , U.S.A.

2019 Sales Revenue: $16 billion

Flight Centre Travel Group is a travel agency that serves both leisure and corporate travelers. It was founded in 1982 in Sydney, Australia, and just 13 years later, the company opened locations in the U.K. and Canada.

FCTG arrived in the Americas in 1995 when it opened up a Flight Centre store in Canada, and it expanded into the U.S. in 2008 when it acquired Liberty Travel and into Mexico in 2015 when it acquired Koch Overseas de Mexico.

Find Flight Centre Jobs Near Me

Internova Travel Group. New York City, New York, U.S.A.

2019 Sales Revenue: $7.46 billion

Internova Travel Group was founded in 2008 and owns a variety of travel companies and agencies in over 80 countries. Its main markets are the U.S., Canada, the U.K., and Mexico.

Internova owns over 6,000 travel agencies and represents over 65,000 travel advisors. Internova’s services include luxury leisure and premium corporate travel products, hosting, franchising, and meetings and incentives advisory.

American Express . New York City, New York, U.S.A.

2019 Sales Revenue: $6.93 billion

American Express Travel is an online travel booking platform that allows customers to plan and book their vacations. Unlike the similarly named American Express Global Business Travel, it is a subsidiary of American Express Company.

While you don’t have to have an American Express credit card to use these services, customers who have cards earn points on their purchases, and American Express Platinum cardholders avoid a variety of service fees and access bonuses such as vacation package discounts, dining credits, and room upgrades.

American Express Travel also offers live travel agents available 24/7 to help customers with any travel snafus or questions they may have.

Direct Travel. Centennial, Colorado , U.S.A.

2019 Sales Revenue: $5.8 billion

Direct Travel is a travel management company that focuses its efforts on middle-market customers. It offers corporate travel, meeting and event, and leisure travel services.

Founded in 1980, Direct Travel has over 60 locations in the U.S. and Canada. Since its founding, the company has acquired several leisure travel companies, one of which, Satrom Travel and Tour, Inc., became Direct Travel Personalized Experiences in 2016.

Fareportal . New York City, New York, U.S.A.

2019 Sales Revenue: $5.34 billion

While its services are travel-related, Fareportal is first and foremost a technology company. It has five travel brands that it powers through its software and flight booking technology.

Fareportal operates in North America, Europe, and Asia, offering online booking platforms for both leisure and corporate travelers, 24/7 trip booking services, and live travel agents available to help customers in a variety of locales and languages.

Fareportal partners with more than 600 airlines, one million hotels, and hundreds of car agencies to provide customers with the best options available.

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Abby is a writer who is passionate about the power of story. Whether it’s communicating complicated topics in a clear way or helping readers connect with another person or place from the comfort of their couch. Abby attended Oral Roberts University in Tulsa, Oklahoma, where she earned a degree in writing with concentrations in journalism and business.

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Largest travel companies by market cap

This is the list of the largest travel companies by market capitalization. Only the top travel companies are shown in this list and travel companies that are not publicly traded are excluded. The ranking and the market cap data shown on this page are updated daily.

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15 Best Group Travel Companies for Guided Tours in 2024

The best tour companies for guided tours in 2024 deliver special insider experiences you simply can't book independently..

The Scoop: What to Know About Trafalgar Tours

Guided tours are an easy and stress-free way to discover new places. When you travel with the best tour operators, you can often dig much deeper into the history, culture, and daily life of your destination than if you’d gone it alone. In fact, the world’s top tour companies employ local guides, handle all of the details, and often deliver special insider travel experiences you simply can’t book independently. And travel tour groups are a good value, too.

To learn more about this year’s best tour companies and their guided tours, click on any company name in the list below to go straight to their website and start your search. Or, scroll down to read more about my picks for the best tour operators in 2024.

2024’s Best Tour Operators for Guided Tours 

• G Adventures  
• Adventures by Disney
• Grand Circle Travel
• Road Scholar
• Collette  
• Tauck  
• National Geographic Expeditions  
• Overseas Adventure Travel
• Intrepid Travel  
• AdventureWomen  
• Abercrombie & Kent
• Exodus Travels

1. Trafalgar Tours

One of the largest and most established tour operators in the world, Trafalgar offers everything from standard coach tours and small group active tours to private tours, hiking and biking tours, and special interest tours built around nature, history, food, and other interests. All told, Trafalgar hosts more than 350 guided tours in 72 countries and all seven continents. England, Italy, the Iberian Peninsula, Egypt, Ireland, Argentina, and Thailand are some of its most popular destinations. ( Read our full Trafalgar review here .)

Seniors and travelers 50 and older are Trafalagar’s core audience, though children as young as five years old are welcome on its family tours. Trafalgar’s solo travel options include free or reduced single supplement prices for many of its most popular trips. Each of its tour directors has at least three to five years of road experience, and many have been with the company for decades. 

TAKE A HIKE: 9 Best Companies for Walking Tours and Hiking Tours in 2024

Trafalgar’s guided tours cover all accommodations (typically four-star hotels where available) and most transportation during your trip, including airport transfers on the majority of its overseas tours. Most meals and activities are included. Trafalgar also offers special one-of-a-kind experiences such as dining with locals, sleeping in a castle or historic hotel, and early entry to popular tourist attractions. Anyone who books a tour with Trafalgar’ is automatically enrolled in its Very Important Traveler (VIT) program that offers discounts and priority access on future trips. 

Quick Facts about Guided Tour Operator Trafalgar

• Average guided tour group size: 40 guests (standard coach tours); no more than 17 guests on small group active tours.
• Price range: Upscale.
• What’s included: Accommodations, transportation within the trip, admission prices, and most meals.
• What’s not included: Pre- and post-trip transportation, some meals, and tips.
• Primary audience: Seniors and travelers over the age of 50.
• Destinations: Europe, Africa, North America, Central America, South America, Middle East, Oceania, and the Polar regions.
• How to book:  Directly through  Trafalgar or through a travel agent
• More tours: 10 Best Trafalgar Tours to Take in 2024

2. G Adventures

Small group tour operator G Adventures has guided trips suitable for a wide range of travel preferences. The company’s driving philosophy is all about improving the world through travel, and it supports this mission by utilizing local businesses and community resources on its tours. Many of G Adventures’s guests share this philosophy as a core value. 

FOODIE VACATIONS: 9 Best Companies for Culinary Tours and Food Tours in 2024

The company’s guided tours cater to a variety of fitness levels and cultural interests. Its classic tours hit a sweet spot between backpacking and traditional group tours; active tours focus heavily on hiking, trekking, biking, and other physically intense activities; family tours lean into age-appropriate activities and kid-friendly accommodations; local living tours let you participate in the rituals of daily life in unique destinations around the world; and 18-to-thirtysomething tours let young adults explore the world with similarly aged companions. 

G Adventures also partners with National Geographic for both general tours and family journeys designed to provide guests with an even deeper understanding of the cultures and traditions of each destination. And the company’s one-of-a-kind Jane Goodall Collection of guided tours offers a responsible way to experience wildlife up close. G Adventures offers a unique perk on all of its trips. The company’s Lifetime Deposits program allows you to retain your initial deposit for use at a later date at no extra charge if you need to postpone a trip due to a change in plans or circumstances.

Quick Facts about Guided Tour Company G Adventures

• Average guided tour group size: 12 people.
• Price category: Moderate.
• What’s included: Accommodations, activities, and some meals.
• What’s not included: Airfare.
• Primary audience: Adults ages 30 to 55, but also families and younger travelers.
• How to book: Directly through G Adventures or through a travel agent.
• More tours: 10 Best G Adventures Tours to Take in 2024

3. Adventures by Disney

Founded in 2005, Adventures by Disney offers upscale small group tours to about 40 destinations on all seven continents. While you may associate Disney with princesses and talking animals, a vacation with Adventures by Disney is more about the Disney way of doing things than it is about The Walt Disney Company’s entertainment brand. 

When you travel with Adventures by Disney, what you’re getting is top-notch service, people-pleasing trip leaders (called Adventure Guides), and special experiences created just for Disney’s guided tours (think skip-the-line access to tourist attractions like the Louvre in Paris, special backstage tours on Broadway, or traditional bread-baking demonstrations in Iceland). Each trip also includes at least one Adventure Guide from the host destination, who brings local knowledge and a deep connection to the destination. 

BRING THE KIDS: 10 Best Tour Companies for Family Tours in 2024

On guided tours with Adventures by Disney, things run smoothly and right on time . That makes it a great choice for stress-free family travel adventures . Most of Adventures by Disney’s guided tours feature built-in family time as well as built-in alone time for the adults. On some evenings, the Adventure Guides may host a “Junior Adventure” movie night. Other times there may be a kids-only dining table for the evening meal. 

Guided tours with Adventures by Disney include upscale accommodations, transportation within the trip (such as airport transfers, internal flights or trains, and motor coaches), admission prices and VIP experiences, luggage and concierge services, taxes, most gratuities, and many meals. There are typically some “on your own” meals, and pre-trip transportation is not included in the price. Adventures by Disney vacations tend toward the luxury side of the price range: an eight-day Peru vacation starts at $6,199 in 2024; an Adriatic expedition cruise starts at $8,999. In addition to its family-oriented trips, Adventures by Disney also offers private tours and adults-exclusive tours.

Adventures by Disney travelers can enroll in the company’s Adventure Insiders program to receive special offers, including advance notice of new tour destinations.

Quick Facts about Guided Tour Operator Adventures by Disney

• Average guided tour group size: 35 to 44 guests.
• Price range: Upscale/premium.
• What’s included: Accommodations, transportation within the trip, admission prices, VIP experiences, luggage and concierge services, taxes, most gratuities, and most meals.
• What’s not included: Pre- and post-trip transportation, some meals, and tips for your Adventure Guides.
• Primary audience: Families and adult Disney fans.
• How to Book: Directly through Adventures by Disney or through a travel agent.

The flagship brand of the Globus family of companies (which also includes Cosmos and Avalon Waterways ), tour operator Globus offers coach tours on six continents spanning more than 70 countries. Tour styles include small group tours , offered on Europe and North America itineraries; choice tours, which allow you to choose from three or four possible excursions rather than a one-size-fits-all schedule; undiscovered tours that take a deep dive away from the tourist areas; self-guided independent tours; Escapes by Globus , which operate during the slower tourism season between November and March; and faith-based trips to destinations such as the Holy Land.

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Globus caters to older adults, generally from about 50 to 70 years old, with most guests traveling as part of a couple or family. For solo travelers, which comprise about 20% of the tour company’s guests, Globus offers single supplement waiver promotions on select tours. Globus also has a Welcome Back Credit loyalty program. Each trip earns up to a $250 credit toward a future trip with Globus, Cosmos, or Avalon Waterways.

Quick Facts about Guided Tours with Globus

• Average guided tour group size: 38 guests (classic coach tours); 20 to 24 guests (small group discovery tours).
• Price category: Budget to moderate.
• What’s included: Hotels, all breakfasts, some additional meals, all transportation, VIP “skip the line” access, and local guides.
• What’s not included:  Gratuities and airfare; however, Globus offers the option to purchase airfare when you book, which comes with free airport transfers.
• Primary audience: Adults between 50 and 70 years old.
• Destinations: Europe, Africa, North America, Central America, South America, the Middle East, and Oceania.
• How to book: Directly through Globus or through a travel agent.

5. Grand Circle Travel

Operating since 1958, Grand Circle Travel is another highly regarded tour operator for adults over 50. The flagship brand within the Grand Circle family of companies (which also includes Overseas Adventure Travel ) offers a wide selection of land-based tours and river cruises for groups ranging in size from 24 to 47 people. 

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Grand Circle Travel’s trips are specifically designed for older travelers. Leisurely pacing and a focus on value are hallmarks of the Grand Circle experience. Like its sister company Overseas Adventure Travel (O.A.T.), which is a top choice for active solo travelers over age 50, Grand Circle stands out as a great fit for solo travelers interested in finding camaraderie and community on vacation. The company offers free or low-cost single supplement fees on all of its itineraries. Grand Circle has guided tour experiences on all seven continents. Land-based group tours average about 30 travelers, while river cruises can range from about 38 to 45 guests. Grand Circle’s loyalty program, called the Inner Circle Club , offers discounts for frequent guests and multiple trips booked within the same calendar year. 

Quick Facts about Guided Tour Operator Grand Circle Travel

• Average guided tour group size: 24 to 30 guests (land tours); 38 to 45 guests (river cruises).
• Price category: Moderate to upscale.
• What’s included: Airfare, meals, activities, accommodations, transportation, special events, gratuities for local guides and motor coach drivers (land tours); airfare, accommodations, most meals, onboard drinks and house beer and wine, port charges, and gratuities for local guides and motor coach drivers (cruises).
• What’s not included: Airfare can also be purchased separately.
• Primary audience: Adults, including solo travelers, over the age of 50.
• How to book: Directly through Grand Circle Travel or through a travel agent.

6. Road Scholar

What started as the tour company Elderhostel in 1975 has since evolved into Road Scholar , a non-profit tour company with an educational focus that offers guided tours around the world. Its primary audience is senior travelers, but it also has the special and unique Grandparent Adventures , which support grandparents and grandchildren traveling together. Road Scholar is also very solo-traveler friendly—about 25 percent of Road Scholar tour guests are solo travelers. And the tour company has a number of itineraries for women-only tours as well.  

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Road Scholar’s educational tours include all accommodations plus most meals, expert-led lectures, field trips, and hands-on experiences, as well as transportation and gratuities. Road Scholar is able to book airfare for international tours, which allows you to have your travel monitored and supported by the company from start to finish. 

Quick Facts about Guided Tour Company Road Scholar

• Average Tour Size: 22 people.
• Price Range: Budget to luxury (from about $699 to $21,999 per person).
• What’s Included: Accommodations, most meals, expert-led experiences, transportation, gratuities, and the Road Scholar Assurance Plan coverage.
• What’s Not Included: Pre- and post-trip transportation.
• Primary Audience: Older travelers, grandparents traveling with grandkids, women, and solo travelers.
• Destinations: Europe, the Americas, Africa and the Middle East, Asia, Australia and South Pacific, and Antarctica.
• How to book: Directly through Road Scholar or through a travel agent.

7. Collette

A family-run business with hundreds of guided tour options across all seven continents, Collette offers a mix of small group trips (14 to 24 people per tour) and classic guided tours (up to 44 people). Its group tours start around $1,500, and most guests are over the age of 55. Collette is worldwide travel brand and tour operator with offices in the U.S., Canada, Australia, and the U.K.

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From land tours and river cruises to rail journeys, small group tours, and city stays, Collette offers a variety of ways to travel, including optional excursions and pre- and post-tour nights at your destination. And while the company tends to attract an older and budget-focused audience with an eye toward value, many of its hotels are four-star quality, and meals favor well-reviewed local restaurants with generous menus. 

Collette employs local guides for all of its trips and puts an emphasis on utilizing local businesses and restaurants. It also offers community sustainability programs for its guests in destinations across the world and invests a percentage of its proceeds back into local community or sustainability projects. Tour guests are automatically enrolled in The Collette Passport Club and receive credit toward future trips. 

Quick Facts about Guided Tours with Collette

• Average guided tour group size: 44 guests (classic tours); 14 to 24 guests (small group tours).
• What’s included: Hotels, activities, museum and attraction admissions, local guides, transportation, and airport transfers.
• What’s not included: Airfare, meals, and gratuities.
• Primary audience: Adults, primarily couples, between the ages of 50 and 70.
• How to book: Directly through Collette or through a travel agent.

8. T auck Tours

Family-owned Tauck has a simple philosophy: Deliver more than what’s expected. The award-winning guided tour operator has been doing just that for nearly 100 years by offering authentic experiences and behind-the-scenes access to destinations all over the world. Tauck’s century of experience is evident in nearly every detail of its guided trips, which cover more than 100 destinations in 70+ countries across all seven continents.

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The company’s tours are well-regarded for their expertise in local customs, traditions, flora, and fauna. Meals and accommodations are upscale. Its tour guides, called Tauck Directors, come from 40 countries and average a decade of experience each. You can choose from five unique trip styles: land tours, small group journeys, river cruises, small ship cruises, and multigenerational family journeys called Tauck Bridges. The tour operator also boasts an exclusive partnership with the award-winning documentary filmmaker Ken Burns, offering deep-dive trips that explore the themes of his films, including the American Civil War, U.S. national parks, baseball, and jazz. 

Quick Facts about Guided Tour Operator Tauck

• Average guided tour group size: 35 people (standard tours); 24 people (small group tours).
• Price category: Upscale.
• What’s included: Gratuities, sightseeing and admissions, most meals, airport and luggage transfer, and taxes.
• What’s not included: Airfare and alcohol.
• Primary audience: Adults over age 50 and multigenerational family groups.
• How to book: Directly through Tauck or through a travel agent.

9. National Geographic Expeditions

Launched in 1999, National Geographic Expeditions leans into its parent company’s core values of exploration, science, education, and storytelling to offer exceptional guided tours on all seven continents. From exploring the Swiss and Italian Alps by train to photographing Machu Picchu at sunrise, National Geographic Expeditions takes you to some of the most celebrated natural wonders, archaeological sites, and wildlife-rich destinations in the world. 

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A guided trip with National Geographic Expeditions is all about meaningful exploration of the world and its many cultures. Whether by land, small ship, train, river cruise, or even private jet, you can expect a guided tour that goes way beyond the ordinary. And with itineraries geared specifically for photographers, families ( in partnership with G Adventures ), or independent travelers, you’ll be exploring alongside both like-minded travelers and subject matter experts. 

The company offers two unique ways to travel: National Geographic Signature Land tours, led by NatGeo experts, are its flagship trips and feature high-end accommodations, special access to field researchers and sites of interest, and even photography workshops; National Geographic Journeys, led by local guides, utilize mid-range hotels and blend hands-on exploration with more free time to explore on your own. Many National Geographic Expeditions trips also offer pre- and post-trip extensions.

The National Geographic Lifelong Explorers program offers loyalty discounts for return guests. Additionally, a portion of the proceeds from each trip helps fund the National Geographic Society’s research and conservation programs around the world.

Quick Facts about Guided Travel Tours with National Geographic Expeditions

• Average guided tour group size: 16 to 25 people per departure; cruises are all in small ships under 200 passengers.
• Price category: Premium (National Geographic Signature Expeditions); budget to moderate (National Geographic Journeys).
• What’s included: Meals, accommodations, excursions, services of a National Geographic Expert, ground transportation, most transfers, baggage handling, most gratuities (for National Geographic Signature Land); some meals, accommodations, excursions, local guides, ground transportation, and some transfers (for National Geographic Journeys).
• What’s not included: Airfare, some meals, and some gratuities.
• Primary audience: Photographers and families with a passion for learning.
• How to book: Directly through National Geographic Expeditions or through a travel agent.

The budget-friendly member of the Globus family of travel brands (alongside Globus and Avalon Waterways ), Cosmos offers a range of tours around the world but has a particularly strong focus on European tours. Cosmos offers similar itineraries to its sister brand Globus but brings costs down by opting for good-but-more-budget-minded accommodations. While Cosmos is best known for its coach tours, the company also offers small group trips, off-the-beaten-path itineraries in popular destinations, event-focused tours, and Christian faith-based trips that highlight religious history in the Holy Land, Italy, Spain, and Portugal.

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Cosmos runs tours on five continents spanning more than 60 countries. Among its most popular destinations are Great Britain and Ireland, Canada, France, Greece, Italy, Portugal, Spain, and the United States. Many of the company’s tour directors hail from the country in which they lead tours, and a number of them have spent decades with Cosmos. The company also employs local guides to help with additional on-the-ground aspects of its tours. Cosmos offers a Welcome Back Credit loyalty program. Each trip earns up to a $250 credit toward a future trip with Globus, Cosmos, or Avalon Waterways.

Quick Facts about Group Tours with Cosmos 

• Average guided tour group size: 36 guests (standard coach tours); 20 to 24 guests (small group tours).
• Price category: Budget.
• What’s included: Hotels, guided city sightseeing excursions, ground transportation, and some meals.
• What’s not included: Airfare, optional excursions, gratuities; flights and airport transfers can be purchased at additional cost from Cosmos.
• Primary audience: Adults in their early to mid 50s.
• Destinations: Europe, South America, Central America, North America, Asia, Africa, and Oceania.
• How to Book: Directly through Cosmos or through a travel agent.

11. Overseas Adventure Tours (O.A.T.)

Part of the Grand Circle family of companies that also includes Grand Circle Travel and Grand Circle Cruise Line, Overseas Adventure Travel (also called O.A.T.) is a small group adventure travel tour specialist offering guided tours on all seven continents. O.A.T.’s tour group guests are over the age of 50 and many are solo travelers looking to join like-minded travelers on active itineraries around the world.

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Why is O.A.T. is so popular with older solo travelers? One reason is that the company rarely charges a single supplement on its trips. A fair number of the company’s guided tour itineraries also have women-exclusive departures. Overseas Adventure Travel rates all of its tours by activity level ranging from one (easy) to five (strenuous). The company operates more than 60 unique trips on all seven continents. Both multi-country and single-country tours are offered; some itineraries focus on culture while others have an ecological focus.

Unlike many other guided tour companies, O.A.T.’s prices typically include airfare, though guests also have the option to book their own flights. Overseas Adventure Travel’s loyalty program is the Sir Edmund Hillary Club , which offers benefits beginning with your third trip.

Quick Facts about Guided Tours with Overseas Adventure Travel (O.A.T.)

• Average guided tour group size: 13 people.
• What’s included: Airfare, most meals, all transportation, accommodations, activities, and gratuities for local guides.
• What’s not included: Gratuities for trip leaders, some meals; airfare can also be booked separately.
• Primary audience: Active adults over 50, particularly solo travelers.
• Destinations: Europe, Africa, North America, South America, Middle East, Oceania, and the Polar regions.
• How to Book: Directly through OAT or through a travel agent.

12. Intrepid Travel

Sustainable and experience-rich travel is the heart and soul of everything Intrepid Travel does. The not-for-profit group travel tour operator runs trips geared toward young adults, women, solo travelers, active travelers, and families, and it generally attracts like-minded guests who value responsible travel, conservation, and respect for indigenous cultures. In fact, many of Intrepid’s most compelling guided tours make personal connections with local communities a centerpiece of the experience.

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Intrepid offers a wide range of trip styles and themes to suit a variety of audiences: Basix caters to independent travelers who prefer free time to explore on their own; Original tours include a mix of activities and free time; Comfort goes at a relaxed pace; and Premium tours offer the best accommodations, most comfortable transportation, and exclusive experiences. Different themes include Active, Food, Expeditions, Family, Solo, 18 to 29s, and Trekking, among others. Travelers are automatically enrolled in the Intrepid Insiders program with their first trip. The loyalty program offers advance notice of sales and new trips.

Quick Facts about Guided Tour Operator Intrepid Travel

• Average guided tour group size : 12 people.
• What’s included: Accommodations, local transport, and some meals.
• What’s not included: Airfare, travel insurance, and tips.
• Primary audience : Adults ages 25 to 40.
• Destinations : Europe, Africa, North America, Central America, South America, Middle East, Oceania, and the Polar regions.
• How to Book: Directly through Intrepid or through a travel agent.

13. AdventureWomen

The women’s-only travel group AdventureWomen makes it easy for female travelers to explore the world in a safe and meaningful way alongside other women. Founded in 1982, AdventureWomen now offers nearly 50 tours across more than 65 counties. AdventureWomen’s guided travel tours for women welcome solo female travelers, women traveling together, mother-daughter pairs, sisters, and more. Each tour description clearly outlines the required fitness level for the journey. 

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The company’s most popular guided tours include a wintertime tour of Iceland to view the Northern Lights, a Galapagos Islands wildlife cruise by private yacht, and a journey along Croatia’s Dalmatian Coast. These guided women’s only adventure tours include lodging, ground transportation, most meals and activities, guides, and some gratuities. AdventureWomen’s average tour group size is on the small side, with tours generally welcoming 12 to 15 women per departure. Guests often credit the small group size for fostering camaraderie with other travelers on these guided tours. 

Quick Facts about Guided Tour Company AdventureWomen

• Average guided tour group size: 12 to 15 people.
• What’s included: Accommodations, most meals and activities, ground transportation, tour guides (called Managers), and some gratuities.
• What’s not included: Pre- and post-trip transportation, alcohol, some gratuities, and certain meals.
• Primary audience: Women seeking to travel with other women.
• Destinations : Europe, Africa, North America, Central America, South America, and the Middle East.
• How to Book: Directly through AdventureWomen or through a travel agent.

14. Abercrombie & Kent

A pioneer in the world of luxury small group trips, Abercrombie & Kent has been operating guided tours for more than 60 years. These days, the tour company runs trips on all seven continents spanning more than 100 countries. Each of Abercrombie & Kent’s small group tours is run by a Resident Tour Director who remains with the group throughout the trip, while additional specialized local guides help travelers enjoy one-of-a-kind insider experiences.

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Because Abercrombie & Kent is a luxury tour operator, accommodations tend toward high-end hotels wherever possible. Participants are often Gen X and Boomers. Guests are automatically enrolled in the company’s Marco Polo Club loyalty program on their third journey with Abercrombie & Kent. 

Quick Facts about Guided Tours with Abercrombie & Kent

• Average guided tour group size: 14 people.
• Price category: Upscale/premium.
• What’s included: Inter-trip flights, upscale accommodations, luggage transfers, meals, mid-journey laundry services, all activities, and expert guides.
• What’s not included: Airfare to and from your trip destination.
• Primary audience: Adults aged 40 and older.
• How to Book: Directly through Abercrombie & Kent or through a travel agent.

15. Exodus Travels

A worldwide adventure travel tour operator, Exodus Travels offers small group and independent cycling, walking, hiking, wildlife, and cultural tours in nearly 90 countries across all seven continents. Exodus has operated small group guided tours, self-guided tours, and private tours around the world since 1974, and today offers more than 500 unique tours ranging from popular locales like the Amalfi Coast in Italy to remote destinations like Tajikistan. 

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The company’s small group tours average between eight to 16 guests and utilize local trip leaders and experienced local guides. Solo travelers comprise nearly half of Exodus’s guests, who are given the option to pay a single room supplement or share a room with another guest at no additional charge. For those who want the convenience of a curated trip (pre-planned accommodations, activities, and transportation) without the constraints of traveling with a group, Exodus’s self-guided options give you freedom and flexibility to explore on your own. 

While Exodus is popular with budget-minded travelers, the company also offers premium guided tours to some popular destinations. A partnership with the African Wildlife Foundation allows Exodus to offer luxury safaris, for example. Guests are automatically enrolled in the tour operator’s loyalty program, called Exodus Collective , after two trips. Exodus Collective offers special discounts and members-only sales. After your seventh trip, you’ll be upgraded to the company’s Pioneer level, which comes with even greater discounts and perks. 

Quick Facts about Guided Tour Operator Exodus Travels

• Average guided tour group size: 8 to 16 people.
• Price category: Budget to upscale.
• What’s included: Accommodations, some meals, activities, and local guides.
• What’s not included: Airfare, airport transfers, and gratuities.
• Primary audience: Adventure travelers, solo travelers, and active independent travelers.
• How to Book: Directly through Exodus or through a travel agent.

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15 biggest travel companies in the world: when will they recover their 2020 losses.

In this article we will list the 15 biggest travel companies in the world . Click to skip ahead and see the 5 Biggest Travel Companies in the World .

Traveling is not only a form of enjoyment, it is also good for your health. Whether a person decides to spend the summer, winter or simply a short weekend break in a foreign country, travel always has a positive effect on the mind and body of a person. Everyone who hears the word travel first thinks of a break from everyday obligations, getting up early and city noise. But a vacation is much more than just a walk down the main street of an unknown city or a visit to a museum. Every time we travel somewhere, we enrich our experiences and learn things that cannot be read in a tourist guide, because a visit to a new city and a new country brings with it getting to know people, their way of life and customs, culinary specialties and all other things that make a nation special and different. Social interaction in an unknown city contributes to relaxation, and acquaintances with new people or locals often turn into friendships, especially nowadays when maintaining contact through social networks is easier than ever.

Travel also has a good effect on the human body and gives excellent results in treating stress and depression, helping to restore energy. The key to happiness has always been hidden in experiences, not in material things. Travel is food for the soul. People love to see and enjoy beautiful things and places. For many, it is enough to go to places they have already visited or to take a short break somewhere in the vicinity. This provides a respite from current preoccupations and gives strength to move on.

You are able to see places that you thought did not exist, learn something about their history, maybe learn a word of a foreign language. Every new place and experience enriches your lives. Today, many things are available online, but learning from the locals the history, how they live, what are the customs, culture and other specifics of a place can allow you to gain new views of the world. Traveling can also be seen as a challenge for several reasons, starting with not knowing the language, eating unfamiliar food and losing the everyday comfort that everyone is used to. Each trip is a new experience by which we break established habits. By overcoming them, we become stronger, more resourceful and more satisfied with ourselves. If you enjoy traveling you might want to consider checking out the 10 Best Places to Visit in USA in February .

Those first experiences in life are always remembered. That first time is always somehow special. Full of uncertainty, thinking about how it will be, where it will be, will everything go according to plan, do we have a plan at all? Because of the excitement caused by adrenaline, we feel alive, and that is why a little extra adrenaline is not a bad idea. Traveling always awakens in us that feeling of the first time. Going to the still unknown, an undiscovered place that we may already know a lot about from various literature or we have heard from others or we know almost nothing about, but we want to see how it is there. There is nothing more beautiful than packing and going in an unknown direction, where a new adventure awaits us! As Mark Twain said - travel is fatal to prejudice, inhumanity and limited perceptions. You may regularly watch the news and what is happening in the world on TV, but only when you go there, on the spot, can you really understand what the problem of that country is, or what is really beautiful there. First-hand experiences are irreplaceable.

It may sound counterintuitive but travel industry managed to grow almost continuously until the coronavirus pandemic. The number of international tourist arrivals worldwide stood at 600 million in 1999, increased to 800 million by 2009, and has been steadily climbing to 1.2 billion through 2019. We don't have the precise figures for 2020, but it is expected to fall below the 400 million level in 2020 because of the pandemic. US residents cut down their domestic travel by 70% this summer and international travel by 90% for the same reason. Some analysts are so pessimistic that they don't expect air travel demand to recoup its losses until 2024. We actually disagree. We believe air travel will come back with a vengeance in 2022 because of pent-up demand. That's probably why travel stocks like Booking Holdings (BKNG) trade near their 52-week highs.

Precisely because everyone loves adventure and travel, travel companies always have a lot of work, so here is a list of 15 biggest travel companies in the world!

15. Omega World Travel

Through more than 45 years Omega World Travel has established a superb record of providing comprehensive domestic and international travel management services to organizations of all types. Omega is one of the largest business travel management companies in the U.S., with $1,47 billion in sales. It has 530 employees. President and CEO of the company is Gloria Bohan. She launched Omega World Travel in 1972 as a small-town storefront travel agency. Today, Omega is the top woman-owned business in the U.S. This company offers comprehensive service configurations to corporations and governments, including technology tools and other travel services and it owns Cruise.com, an online cruise seller, and TravTech, a wholly owned technology company.

Pixabay/Public Domain

Frosch ranks 14th in our list of the biggest travel companies in the world. Frosch was founded in 1972. In 1977, Richard Leibman acquired sole ownership of the agency from the Frosch family. In 1998, Richard was joined by his son, Bryan who today serves as the company’s President & CEO. In 2004, Lara Leibman joined the company as Executive Vice President. The company has $2,25 billion in sales and 1180 employees. Frosch owns Frosch Rewards & Incentives, Frosch Global Conferences & Events and Frosch Student Travel.

Pixabay/ Public Domain

13. Travel and Transport

Travel and Transport, Inc. was founded in 1946. It is headquartered in Nebraska, US. Chief Executive Officer and Chairman of the company is Kevin M. O’Malley, President and Chief Operating Officer is Timothy J. Fleming and Executive Vice President and Chief Information Officer is Michael P. Kubasik. The company has sales of $3,53 billion and 1737 employees.

12. AAA Travel

AAA Travel ranks 12th in our list of the biggest travel companies in the world. Whether it's a family vacation or cruise, a romantic getaway, or a business trip, AAA can get you there in style, with great member savings. You'll get hotel discounts, discount car rentals, and vacation packages that meet your needs and budget. President and CEO is Marshall L. Doney. They have sales of $4,13 billion and 4655 employees.

11. Fareportal

Fareportal ranks 11th in our list of the biggest travel companies in the world. Fareportal is company founded in 2002. With their strong knowledge and experience in the air travel booking vertical, including corporate travel management and automation of wholesale distribution of complex international airfares, today they operate in North America, Europe, and Asia. CEO and Founder of the company is Sam S. Jain. Fareportal has sales of $4,95 billion and 3899 employees. CO-CEO of the company is Werner Kunz-Cho and CFO of the company is Kenneth West.

10. Corporate Travel Management North America

Corporate Travel Management North America is a wholly owned subsidiary of Corporate Travel Management Ltd. It offers direct sales to corporate customers and consumers, including business travel, leisure travel, loyalty point redemption and meeting and event services. Brand portfolio includes Corporate Travel Management (CTM), Event Travel Management, Air Fulfillment Services, Allure Travel by CTM, CTM Loyalty Solutions and MTravel, which is CTM's hosted, commissioned agent program. It has sales of $5 billion and 725 employees. CEO is Chris Thelen and CFO is Anne Rudd.

06photo/Shutterstock.com

9. Direct Travel

Direct Travel ranks 9th in our list of the biggest travel companies in the world. Direct Travel is one of the most respected companies in North America and around the world, providing corporate travel, meetings and events, and leisure services. The company was founded in 1980. It is led by industry visionary Ed Adams and CFO of the company is John Coffman. It has sales of $5,4 billion and 2000 employees.

8. American Express Travel ( NYSE: AXP )

The company was founded by Henry Wells, William G. Fargo and John Warren Butterfield on March 28, 1850 and is headquartered in New York. It engages in the provision of charge and credit card products, and travel-related services. President of the American Express Travel is Audrey Hendley. It has sales of $6,27 billion and 5000 employees. Chief Executive Officer is Stephen J. Squeri.

7. Travel Leaders Group

Travel Leaders Group ranks 7th in our list of the biggest travel companies in the world. Travel Leaders Group is a multi-unit travel industry company headquartered in New York City that has more than 7,000 company-owned, franchised and affiliated travel agency locations in the United States, Canada, the United Kingdom, Mexico and other countries. It was founded in 1996. Chairman of the company is Michael Batt, Chief Executive Officer is Ninan Chacko. The company has sales of $7,12 billion and 4000 employees.

6. Flight Centre Travel Group

Flight Centre Travel Group (FCTG) is a large retail travel agency in Australia. It was founded in 1982 by Graham Turner and Geoff Harris, and is headquartered in Brisbane. FCTG operates under multiple names in Australia, New Zealand, United States, Canada, United Kingdom, South Africa, Hong Kong, India, China, Singapore, United Arab Emirates, and Mexico, and licenses its name in a further 80 countries. Executives of the company in US are: President - Dean Smith, CFO - Peter Stone. The company has sales of $16 billion and 20600 employees.

Please continue reading and see the 5 biggest travel companies in the world .

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Disclosure: No position. 15 biggest travel companies in the world is originally published at Insider Monkey.

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Best Adventure Travel Companies

This is our roundup of the best adventure travel companies. This article is for those of us who love to travel, but don't have the time or energy to spend on figuring out complicated logistics. 

There are hundreds of adventure travel companies operating all over the world, from Andorra to Zimbabwe, that cater to a wide range of different travel styles and preferences. Booking a trip through an adventure travel company can save hours of frustration and help you have a fantastic experience.

We’ve taken a systematic approach to ranking these tour operators, taking into account everything from popularity, to online reviews, sustainability commitments, and the company’s breadth of trip offerings, so you can be confident that you’ve found the operator that’s right for you.

Let’s get to it!

Want to book your next adventure with a local guide?

These are all individual travel operators, but if you want to book direct with a local guide, check out the trips on Skyhook. 

Best Adventure Travel Companies In the World

#1. g adventures (9.8/10), best small group adventure travel operator.

G Adventures is one of the world’s largest and best adventure travel companies, with over 700 different trip offerings around the globe. Although they take over 200,000 travellers out on adventures each year, they’re actually best known as a small group travel operator with a high focus on sustainability and authenticity.

Instead of shuttling travellers from tourist attraction to tourist attraction, G Adventures takes small groups of guests off the beaten path and give them the chance to have quality interactions with local people.

G Adventures eschews fancy hotels and western-style meals for more local options. Their tours are best suited for the traveller that’s interested in stepping outside their comfort zone for a more authentic travel experience.

#2. Audley Travel (9.2/10)

Best tailor-made adventure travel company for luxury.

Audley Travel believes that the best way to see the world is to explore it in your own way. That's why they specialise in creating travel experiences that are tailored to the individual needs and desires of any given traveller.

Instead of selling you a pre-packaged experience, anyone travelling with Audley Travel starts their journey with a conversation with a specialist, who will figure out what your budget is, where you'd like to go, and how you want to travel, so you end up with an experience that's perfect for you.

This top-of-the-line service means that guests adventuring with Audley Travel can expect luxury accommodation and itineraries crafted just for them. Of course, this type of service doesn’t come cheap, but if you’re looking for custom luxury travel, Audley Travel might be for you.

#3. Exodus Travel (9.2/10)

Runner-up: best adventure travel company for small groups.

Exodus Travel offers an amazing range of different travel experiences that focus on active adventure and education about a country's culture and environment. Each of their 500 different trips builds in a variety of outdoor activities, whether that be hiking and biking or winter sports.

Exodus takes guests to more than 90 countries on all seven continents, so they've got something for everyone. Plus, they've made a commitment to travelling responsibly, with respect to both the environment and other cultures, when bringing guests to some of the world's most fascinating places.

#4. Intrepid Travel (9/10)

Intrepid Travel was founded nearly three decades ago by two Australian friends who set off for a journey around Africa. They gave up traditional Western comforts for an authentic travel experience like no other. It is this ethos that started Intrepid lives within the company to this day. Intrepid takes over 100,000s of travellers on over 800 different trips on every continent in the world.

These days, Intrepid specialises in small group travel to some of the world's most remote places. As their name suggests, they focus on out-there adventures that are off the beaten path, yet committed to sustainability.

They run trips to suit a wide range of different travellers and travel styles, but everyone travelling with Intrepid should be ready for an adventure like no other!

#5. National Geographic Expeditions (9/10)

Best operator for expert guides.

The name ‘National Geographic’ is synonymous with amazing photography and ground-breaking scientific research. Nat Geo brings the same quality found in their magazines to their adventure travel trips .

Each Nat Geo trip is designed for people of a specific interest group, whether that be food, culture, wildlife, or active adventure. There’s a Nat Geo tour for pretty much everyone.

What sets Nat Geo apart from other tour operators is their commitment to hiring only true experts to run their trips. So, when you book on an African safari, you’ll be accompanied by an actual researcher that’s dedicated their life to studying the very animals you’ll see.

#6. Urban Adventures (8.8/10)

Best city adventures.

Sometimes, the best adventures happen in the heart of a city. Although the idea of “adventure travel” usually conjures up imagines of high mountain peaks or vast desert landscapes, Urban Adventures firmly believes that there’s a lot to explore and learn from inside some of the world’s greatest cities.

Urban Adventures has a trip for everyone, whether you’re a foodie or an active traveller. They’ve got shopping tours, beer tours, and multi-city tours, so it’s not difficult to find a trip that piques your interest.

Urban Adventures will create a custom itinerary just for you. You can be sure that you’re getting the city adventure you’ve always dreamed of.

#7. World Expeditions (8.8/10)

Runner-up: best small group adventure operator.

World Expeditions wants to take you to some of the world’s most amazing places via the path less travelled. They’re committed to providing high-quality travel experiences that focus on responsible tourism and supporting local communities. World Expeditions brings travellers to every continent but leaves behind the touristy areas for some seldom seen places.

They focus on cultural immersion and active adventures, but they cater their trips to travellers of all different ages and different activity levels so you can find a trip that's right for you. Plus, if you have a dream trip in mind, they'll even help you craft an entirely custom made itinerary and make it happen.

#8. TrailFinders (8.2/10)

Best adventure travel agency.

Trailfinders offers a variety of different tours that have garnered them a worldwide reputation. While they have a selection of pre-packaged trips, where Trailfinders really shines is in creating tailor-made travel itineraries because they know there’s nothing better than a bespoke travel adventure.

Trailfinders is known for its fantastic customer service, from actual travel experts who have actually been to the places they sell tours. You can be confident that you're getting an itinerary that's right for your needs. They offer everything from a weekend getaway to months-long holidays and everything in between.

#9. International Expeditions (8.2/10)

Best eco-travel operator.

If eco-friendly small group travel sounds like your kind of adventure, then look no further than International Expeditions . The company is committed to sustainable tourism and conservation efforts both in their offices and on their trips.

International Expeditions create award-winning travel experiences to over 20 different countries. They focus on facilitating authentic interactions with local people and cultures.

On an International Expeditions trip, you’ll be accompanied by an expert naturalist and expedition leader who are local to the area you’re travelling to. This means that with International Expeditions, you’ll get information and service that you could never find in a guidebook.

#10. Kuoni (8/10)

Runner-up: best luxury & tailor-made travel company.

Kuoni is one of the best adventure travel companies for luxury custom travel that's designed specifically to meet your needs. Whether you're looking for a guided small-group tour or a carefully designed experience, Kuoni is there to make your dreams a reality.

Where Kuoni really shines is in its customer service. For travellers from the United Kingdom, you can visit their offices and have a chat with one of their destination experts. If you're someone who wants to plan a trip and a pre-packaged tour won't cut it, Kuoni's adventures just might be for you.

#11. Flash Pack (8/10)

Best adventure travel company for 30-40-somethings.

Are you between the ages of 30 and 49? Do you frequently travel alone but wish you had adventure companions like you? If you answered yes to both of those questions, then Flashpack is the best adventure travel company for you.

Other tour operators place people on a trip together simply because they wanted to go to the same place at the same time. Flashpack specialises in connecting travellers in their 30s and 40s with other like-minded adventure enthusiasts. You can explore the world in style without having to go about it alone.

#12. Wild Frontiers Adventure Travel (8/10)

Runner-up: best operator for expert guides.

Wild Frontiers was founded by renowned travel writer Jonny Bealby with a mission to bring travellers to amazing places and introduce them to the fantastic people and cultures that make these locations so special.

The company specialises in small-group travel. Itineraries are organised by regional experts that have been to the places you’ll journey to.

Wild Frontiers offers a wide variety of different tours to some truly remote places, but they’re also happy to tailor-make an itinerary, just for you. On a Wild Frontiers trip, you’ll stay active and experience some of the world’s most remote places like a local.

#13. Trek America (7.8/10)

Runner-up: best small group adventure travel operator.

North America is home to some incredibly diverse landscapes, from the deserts and canyons of the Southwestern United States to the jagged, snow-covered peaks of the Canadian Rockies. There's so much to see and do in the USA and Canada and one of the best ways to experience it all is on a Trek America tour.

Trek America offers road trips in the USA and Canada for young international travellers who want to see the big cities, stunning national parks, and everything in between on their next North American holiday.

Tours vary from just three days to three months. Trek America has something for every active young traveller looking for an adventure holiday in North America.

#14. KE Adventure Travel (7.8/10)

KE Adventure Travel started out as the premier adventure tour operator in the remote Karakoram Mountains of Pakistan. Since then, they’ve expanded their range of offerings to include trips to popular destinations such as the Himalaya , Mount Kilimanjaro , and the European Alps . Hike, bike, climb, and adventure to your heart’s content.

KE Adventures specialises in organising active travel holidays to nearly 90 countries. On a KE Adventures tour, you'll head off the popular trails toward hidden valleys and isolated villages and immerse yourself in the culture of the local people for an authentic travel experience.

#15. Classic Journeys (7.8/10)

Although they may be called “classic,” Classic Journeys ' tours are anything but standard. Classic Journeys is dedicated toward making sure that every traveller on their trip has the experience of a lifetime.

Most Classic Journeys' trips go to popular locations, like France , New Zealand , and the Galapagos . However, they give you a chance to see these places in a different way.

Classic Journeys’ itineraries give you a unique perspective on some of the world’s most popular travel destinations. Classic Journeys' high-end trip offerings include options for families and solo travellers, too, so there’s really something for everyone.

#16. Austin Adventures (7.8/10)

Family-owned and operated, Austin Adventures is a pioneer in small group active holiday adventures around the world. Austin Adventures prides itself on hiring only the highest-quality tour guides and all of their trip itineraries have been fine-tuned. 

The best part about Austin Adventures? Their trips are priced at an all-inclusive rate. You don’t have to worry about shelling out more money after you arrive at your destination. Trips come with a departure guarantee, so you don’t ever have to worry about last-minute cancellations due to low enrollment.

#17. Abercrombie & Kent (7.6/10)

Abercrombie and Kent have been guiding guests on luxury adventure tours for over 50 years, so it’s no surprise that they’ve made it onto our list of the best adventure tour operators.

Abercrombie and Kent will take you quite literally anywhere you want to go in the world. You can choose from one of their pre-set luxury small group tours or ask about a custom itinerary and tour, just for you.

The defining feature of any Abercrombie and Kent tour is luxury. When you book a trip, you can rest assured that you'll be staying at the best hotels and travelling in the most comfortable way possible.

#18. Butterfield & Robinson (7.6/10)

Butterfield and Robinson  offer prescheduled journeys in dozens of countries on nearly every continent.

Their trips focus on hiking, biking, and other outdoor pursuits during the day, but ensure that you still get to enjoy the comforts you expect from a luxury travel company. Butterfield and Robinson  offer a bespoke travel service, so they can design a luxurious active holiday that’s just right for you.

#19. UTracks (7.6/10)

Best active european adventure travel company.

Photo by Sam & Jo

UTracks ' tours are all about exploring Europe in your own way. Dedicated to leading the industry as an active European holiday tour operator, UTracks offers over 400 different small group tours  in nearly 50 countries.

Plus, they have a range of self-guided tour options, so you can skip the hassle of planning logistics and just worry about having an amazing time on your trip. All of UTracks’ trips focus on either walking, cycling, boating, or winter sports, so they’ve got a little bit of something to please everyone.

#20. Natural Habitat Adventures (7.4/10)

Runner-up: best eco-travel operator.

Natural Habitat Adventures specialises in nature travel, bringing visitors to some of the world’s most remote places, so you can see first-hand the beauty of the natural world. Natural Habitats even partners with the World Wildlife Fund to design sustainability and conservation-focused tours for their guests.

Natural Habitats itineraries are wholly unique, and their expedition leaders are some of the most experienced guides out there. Plus, their trips have very small group sizes, with an average of just nine guests per tour, so you can spend more time enjoying nature and less time avoiding tourist crowds.

#21. Explore! (7.2/10)

Explore! has been guiding visitors around the world for nearly 40 years. In that time, they’ve grown from offering just six tours to their current selection of over 600 tours.

Offers range from your classic group excursions to active family adventures. They offer trips in over 130 countries, each of which gives you the chance to learn more about the unique culture and environment in the region you choose to visit.

On every Explore! tour, you'll be guided by locals, who can provide you with information and service that you just can't get from a travel blog or guidebook. Explore! has been fine-tuning their itineraries for nearly four decades, so they have the skills and expertise necessary to create some fantastic active holidays.

#22. Peregrine Adventures (7.2/10)

Peregrine Adventures is the premium small group adventure travel section of the better known Intrepid Travel Company. Like Intrepid, Peregrine is dedicated to offering travellers an off-the-beaten-path experience, so you can get an authentic feel for a place during your holiday.

Where Peregrine stands apart, however, is that their maximum tour size is just 12 people. This means you'll get a much more personalised experience. Peregrine hires experienced local guides, hand-picks their accommodation, and travels in smaller, private vehicles.

#23. Tucan Travel (7.2/10)

Best latin american adventure travel company.

With over three decades of experience under their belt, Tucan Travel is no newcomer to the adventure travel game. Tucan Travel offers first-time travellers and seasoned globetrotters a choice of over 200 different tours in 70 countries. We rate them as the best adventure travel company for Latin America.

Tucan Travel also caters specifically to solo travellers, who make up over half of their total clientele. Tucan Travel is committed to offering affordable active holidays that are focused on sustainable and responsible travel.

#24. Kandoo Adventures (7.2/10)

Best hiking adventure travel company.

If you like to hike, Kandoo might be the adventure tour operator for you. Kandoo pitches themselves as a world expert in adventure trekking, and with trekking tours to places such as Aconcagua, Bhutan, Kilimanjaro, Machu Picchu, and Nepal, there’s no doubting that they know what they’re talking about.

Kandoo's trips are specifically designed to bring small groups of hikers to some of the world's most remote and famous high-altitude trekking destinations. They're perfect for the adventure traveller with a bucket list.

The team at Kandoo is also committed to responsible travel. When you book with them, you can be confident that your local guides and support team are all adequately compensated and respected.

#25. Adventure Alternative (7/10)

Runner up: best hiking adventure travel company.

Photo by AJCHO

Adventure Alternative was founded almost thirty years ago by Gavin Bate, a mountaineer and International Mountain Leader with decades of personal climbing, trekking, and international travelling experience under his belt.

These days, they focus on providing the highest quality adventure travel experience to their guests. Whether that be on a trip to the jungle, the desert, or the Arctic.

All of the Adventure Alternative’s trips have a focus on hiking, so they’re best for anyone looking to stay active and off the beaten path on their holiday. They’re also more than happy to help you plan a private expedition whatever your personal trekking challenge.

#26. REI Adventures (6.8)

Photo by NW Boating

REI Adventures is the adventure travel subsidiary of Recreational Equipment, Inc., one of the largest and most popular outdoor gear stores in the United States.

REI’s mission is to get people outdoors. They’ve dedicated themselves to providing over 150 different trips to every continent to help their guests have the experience of a lifetime.

REI trips are active adventure expeditions that bring guests to some of the remote places in the world. They’re led by top-notch guides, many of whom are local to the places you’ll be travelling in. The emphasis at REI Adventures is on environmentalism and authentic experiences.  You won’t find any cookie cutter trips with this company.

Ranking Methodology

Criteria & scoring.

To rank the adventure travel companies on our list we used 5 main criteria, as follows: 

We researched the web traffic statistics as measured by SimilarWeb.com and social media audiences as measured by followers on Facebook and Instagram, and subscribers on Youtube. We created a popularity score for 1. Web Traffic and 2. Social Media presence on a scale of 1-3. Total available points: 6. Weighting: 5%

Review Profile

We analysed the public review profiles of each of the travel companies focusing on the major independent 3rd party review platforms like Trustpilot, Tourradar, Stride, Tripadvisor, Feefo and Facebook. We divided our review score into two parts: 1. Size of Review Profile, and 2. Overall Quality of Reviews. Each part was scored on a scale of 1-3. Total available points: 6. Weighting: 80%

Responsible Travel Practices

We reviewed each travel operator's website and read their statements about responsible travel / ethics / sustainability. We then scored each operator on a scale of 1-3. Total available points: 3. Weighting: 5%

Awards and Accreditations

We explored each travel operator's website to uncover evidence of accreditations like ABTA, ATOL, ATTA and AITO (among others), and official awards / recognitions from the travel industry. We then scored each operator on a scale of 1-3. Total available points: 3. Weighting: 5%

Breadth of Offering

We analysed the breadth and scale of each operator's tour offerings, focusing on the number of tours offered, countries covered and number of activities. We then scored each operator on a scale of 1-3. Total available points: 3. Weighting: 5%

We recognise that smaller travel companies would struggle to compete on some of the criteria above.

For example, a small tour operator would most likely have significantly less web traffic and a smaller social presence than a big travel operator. Equally, they would likely have a smaller scale and breadth of offering.

To provide a level playing field, we therefore weighted our overall score heavily towards 3rd party reviews - a criteria that all operators can fairly compete on.

The total review score counts 80% towards the overall score, with the rest of the criteria accounting for 20%.

Table of Adventure Travel Company Data

Below is the raw data we captured for each adventure travel company during our analysis. Please note, metrics like traffic, social media followers and reviews are dynamic and change overtime. The data below is a snapshot of these metrics as of April / May 2019.

We will revise these numbers annually. 

About the author 

Mark Whitman

Mark has trekked extensively in Asia, Europe, South America and Africa. He founded Mountain IQ in 2014 with the sole aim to be the best online information portal to some of the most popular mountain destinations around the world. When not writing for Mountain IQ, Mark is out exploring the outdoors with his wife!

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great article.. thanks for the information…

Hello Mark,

Do you have any experience with a travel company called 10Adventures? We are planning a hiking trip through Tuscany and I cannot find any reviews.

Hi Marianne, I’m not familiar with this company, but you may want to look at the Italy trips on our platform, Skyhook: https://skyhookadventure.com/go/italy

We work with local guides to offer great value adventures at unbeatable prices.

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KAYAK, part of Booking Holdings (NASDAQ: BKNG), is the world's leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car, cruise, vacation package. We also support business travelers with KAYAK for Business, our free corporate travel solution and are transforming the in-travel experience with our app and new hotel and accommodation software. Want to join a talented team that’s eager to solve the world’s travel problems (and have a bit of fun)? As an employee of KAYAK, you’ll be part of a global network including OpenTable and a portfolio of travel metasearch brands like Swoodoo, checkfelix, momondo, Cheapflights, Mundi and Hotels Combined. So join us, and help others experience the world through dining and travel.

Wanderu is Travel for the Next Generation, providing the simplest way to find and book bus and train travel. We help millions of travelers locate the best travel options at the best price. By working directly with hundreds of ground travel carriers, Wanderu provides service through North America and Europe. Our partners include the largest providers in the world, including Amtrak, Greyhound, Megabus, BoltBus, Peter Pan Bus Lines, Grupo Senda and Trailways of New York, among many others.

Agoda is transforming travel for millions of customers across the globe. Headquartered in Asia, Agoda is one of the world’s largest online travel platforms. Founded in 2005 and now part of Booking Holdings (Nasdaq:BKNG), Agoda has a network of over 2,900,000 properties worldwide. Our web and mobile products provide a first-rate reservation service in 38 languages that uniquely combines local knowledge and local connections to provide the best deals for business and leisure travelers. Agoda employs over 7,000 professionals from 90 nationalities in locations around the globe. In every department – from engineering to customer experience – we provide an environment rich with creativity, collaboration, and experimentation, and the tools to work faster and smarter. At Agoda, we believe our people are our strength. We work hard and have fun, and we choose people who are dedicated to making things great. For properties seeking partnership with Agoda, visit https://connect.agoda.com

BlaBlaCar is the world’s leading community-based travel app enabling 26 million active members a year to share a ride in 21 countries. Its technology matches drivers with empty seats with passengers heading the same way, so they can share the cost of the trip. With the mission to be the go-to marketplace for shared travel, BlaBlaCar combines carpooling with bus journeys from over 4000 operators to offer a wide choice of affordable and sustainable travel solutions, all in one app. In 2022, BlaBlaCar’s trusted community connected 2 million meeting points worldwide and enabled 90 million human encounters. Carpool drivers saved 450 million euros, and all BlaBlaCar’s mobility services contributed to avoiding 1.5 million tonnes of CO2 emissions.

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From Booking Safaris to Planning Global Vacations, Here Are the 10 Best Travel Specialists

After a year off-grid, our winning specialists are providing customized experiences from jet travel to road trips., the editors, the editors's most recent stories.

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Travel specialists have never been more essential than they are right now, with their invaluable ability to pivot, re-book and offer advice. We picked 10 standouts in the luxury field from across the world, a directory of those who embody that above-and-beyond spirit essential in the past year.

Christoper Sitwell, Cazenove + Loyd

Wilmot-Sitwell has been working in travel for more than three decades. The co-owner of a 16-person London-based agency specializes in long-haul luxury, often to far-flung sites in rural Africa and Asia. The team there spent much of 2020 canceling or postponing trips—most recently, unpicking rescheduled itineraries to the Tokyo Olympics when a ban on foreign spectators was announced.

The firm anticipated today’s conscious-travel concerns from the outset, always focusing on owner-run and locally staffed independent operations, such as preservation outfit Campfire in Zimbabwe. Cazenove + Loyd also offsets the entire carbon cost of its research recces via a partnership with CommuniTree , a 12-square-mile tropical reforestation project in Nicaragua. Clients can easily opt into this, too; anyone whose itinerary swoops through the country can visit the project and personally plant the trees.

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Tanya Dalton, Managing Director UK, Greaves

Dalton leads the UK office of this India specialist outfitter, which was founded by her Mumbai-born grandfather in 1978 and later run by her mother. With generations’ worth of in-depth experience and exclusive connections at her fingertips, she arranges custom trips as luxe as they are immersive. Depending on their interests, travelers may find themselves granted entrée to private palaces, sacred religious sites and landmarked government buildings; meeting with celebrated curators, authors, artisans, jewelers, chefs or astrologers; or exploring desert wilds while staying at plush mobile camps.

Dalton’s team—45 in Delhi and Mumbai, and 15 in the UK—helped extract some 40 clients from India at the start of the pandemic, as borders closed. Now she’s helping guests plan their return. On her radar currently are safaris to spot India’s rising tiger population, top-end hotel openings in Rajasthan and a new single-suite wooden boat that’s perfect for privately cruising the Ganges, Bhagirathi and Hooghly Rivers.

Jules Maury, Scott Dunn Private

Maury runs this offshoot of the UK-based travel firm, focused entirely on bespoke itineraries. Much of her work during the pandemic involved extended stays for home-schooling families who were looking to live and work in a new locale, whether spending two and a half months at Gili Lankanfushi in the Maldives or a month in residence at Antigua’s Jumby Bay. Another guest commandeered the five-room Sheldon Chalet in Denali National Park, an ultra-secluded property accessible only by a 45-minute helicopter ride.

The SDP team follows multiple pro-social protocols when it travels and encourages clients to follow suit, including the Pack for a Purpose program, in which visitors pack requested supplies in their luggage for distribution at the destination. It’s laser-focused on ethical practices, too. Animal welfare is a priority, so providers that offer bullfighting or elephant riding are not used, and there’s a pledge that 90 percent of all operators will not provide single-use plastics to guests by the end of 2023.

Deborah Calmeyer, Roar Africa

The Zimbabwe-born Calmeyer has carved out a discrete niche as the ultimate elite safari planner, with the ability to pull off near-impossible requests, even during the pandemic. Rwanda’s government requires a negative PCR Covid-19 test for visitors, but offers only the throat-swab version at Kigali airport—a problem for one Roar Africa client, desperate to go gorilla-trekking but phobic about anything touching his throat. Calmeyer set up a protocol change, arranging for a nose swab to be administered instead.

She has offices in Nairobi, Johannesburg and Cape Town, with the HQ in New York, and Roar Africa continued to pay drivers, freelance guides and its staff even during lockdown, as governmental support in situ was scant. Roar Africa supports several social programs, including an all-women anti-poaching academy in Kenya, which has so far graduated almost 30 fully trained rangers, and underwrites a scholarship at a college of tourism in South Africa that trains women to work at local hotels and lodges.

Catherine Heald, Remote Lands

Remote Lands’ expertise centers entirely on planning ultra-luxury trips for Americans to Asia, with offices in New York and Bangkok, plus country managers in every locale.

Heald and business partner Jay Tindall try to ensure a positive impression both for their guests and by them, encouraging clients, for example, to fund the digging of a water well for a local family whenever Siem Reap in Cambodia forms part of the itinerary. Conscious of the higher carbon footprint of itineraries that span the continent, the pair deliberately minimize the number of flights, private or commercial.

Last year, a Texas couple who were planning to go solo to Asia to celebrate both his 70th birthday and their 40th wedding anniversary had to postpone, and instead Heald helped them turn their three-week, four-country trip into a reunion with their grandchildren, whom they plan to take along this November.

Beks Ndlovu, Founder of African Bush Camps

Ndlovu has maintained momentum, despite the safari industry’s devastating year. The operator and hotelier kept his entire 600-person staff employed while also unveiling Khwai Leadwood, a new high-design lodge in Botswana’s Okavango Delta. It’s the latest in his eco-conscious properties; he has rolled out 16 of them in 15 years across three countries, a remarkable achievement. Each has a light footprint, via solar farms and water recycling, while also offering direct support to surrounding communities via the company’s ABC Foundation.

Even amid the logistical and medical constraints of the past year, Ndlovu seamlessly pulled off a recent journey for 14 people to Zimbabwe via private plane. “There was a lot of juggling, but it was well worth it,” says Ndlovu, who advocates for guests to spend their tourism dollars with brands that preserve wilderness areas and empower minorities and locals. “We continue to make the effort in identifying key talent that we can support and help rise to the surface.”

Cedric Reversade, Unique Properties & Events

Luxury travel was already tilting toward villa rentals before the pandemic made the idea of privacy, and self-containment, even more appealing. The London- and Paris-based Reversade and business partner Koskas offer discreet access to the world’s best rental homes in hot spots like Saint-Tropez, Ibiza and Capri while also acting as a travel concierge.

Take the California client who had bought a piano nobile on the Grand Canal in Venice, just before the first lockdown—and for whom they managed to secure a visa even when borders were shut. They also arranged excursions in the city, like a day on Burano with the glassblowers and a night visit to San Marco. Or the polo-loving English client who ditched her Chelsea townhouse for a seafront estate in Ibiza they’d wrangled on her behalf as lockdowns loomed; she then took trips around Spain, including lunching with a retired rejoneador from whom she bought two horses to ride at her country estate.

Cari Gray, Gray & Co.

Based in Santa Monica, Calif., Canadian expat Gray runs a lean team of about 10 with a particular expertise in active luxury. Take the trip to Argentina and Uruguay which shuttled her guests between cycling spots by private jet. It was due to start just as Argentina shuttered its borders last March, so Gray’s team pivoted, re-booking the group on a similar itinerary in California within 24 hours.

She’s determined that the lavish sums spent by clients truly uplift every destination, especially in developing areas. One pair of travelers sponsored GPS collars on a research project for rescued elephants at a local animal reserve in Namibia and witnessed the process firsthand. And an always recommended pit stop in the Atlas Mountains of Morocco is one of the late Eve Branson’s projects, which employs local women making crafts. It isn’t all do-gooding, though: Gray is renowned for arranging Michelin-caliber chefs to cater alfresco at the end of a day’s hiking.

James Jayasundera, Ampersand Travel

Sri Lanka is one of the rare destinations in Asia that have managed to create a program that allows visitors to experience the country during the pandemic, and no one is a better expert to help navigate an itinerary in that new normal than Rome-raised Jayasundera and his five-person, almost two-decade-old firm. Visitors can stay in designated hotels, he explains, and even go sightseeing, as long as they remain in “bio bubbles” to protect the local populace from imported infection.

Jayasundera started early, noting the preferences of each of his 12-strong family as they traveled constantly in his childhood, and has made such attention to detail a hallmark of his commercial operation. Inclusivity is a longtime passion, with a strong presence in the LGBTQ community among both staff and clients, and efforts to use female guides where possible to offset challenges around equality.

Mark Duguid, Carrier

The 60-person, Manchester-based Carrier plans less than 5,000 trips per year, allowing it to retain a reputation for flexibility. It’s willing to change itineraries within hours of departure and never charging amending fees. Duguid and his team were well placed, then, for the challenges of last year: See the couple from the UK who seized the chance to travel when permitted during a break in lockdowns, heading impromptu to the Maldives as an add-on to a last-minute visit to Dubai. Carrier recognized the appeal of the outdoors for travelers in the last year, too, and created an exclusive trip to Octola in Finland’s Arctic Circle, a five-star private wilderness reserve where local guides hosted open-fire lunches and ran excursions on husky sleds and snowmobiles.

Duguid reports a surge in so-called revenge spending, noting that the average booking value for 2021 has risen 90 percent year over year, with clients indulging in once-in-a-lifetime trips after lockdown restrictions loosen.

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These are the top 10 countries for travel and tourism

The US retains its prime position in the World Economic Forum's latest Travel & Tourism Development Index. Image:  Unsplash/EveLazco

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.chakra .wef-1nk5u5d{margin-top:16px;margin-bottom:16px;line-height:1.388;color:#2846F8;font-size:1.25rem;}@media screen and (min-width:56.5rem){.chakra .wef-1nk5u5d{font-size:1.125rem;}} Get involved .chakra .wef-9dduvl{margin-top:16px;margin-bottom:16px;line-height:1.388;font-size:1.25rem;}@media screen and (min-width:56.5rem){.chakra .wef-9dduvl{font-size:1.125rem;}} with our crowdsourced digital platform to deliver impact at scale

• Pent-up demand after the pandemic is expected to drive passenger numbers back up to pre-pandemic levels in 2024.
• The recovery of the travel and tourism sector since the pandemic has been uneven, however, and some nations are better placed than others to respond to the challenges and opportunities of the future.
• The top three best-placed countries for travel and tourism are the US, Spain and Japan, according to the World Economic Forum’s Travel & Tourism Development Index.

If you were desperate to get away after the restrictions and enforced staying at home of the pandemic years, you were far from alone.

Global international tourist arrivals are expected to meet pre-pandemic levels in 2024 driven by this pent-up demand. But, the recovery of the travel and tourism sector since the pandemic has not been without challenges. Add to that macroeconomic, geopolitical and environmental factors, which have added pressures on the industry.

These pressures will amplify and evolve over the coming years and, along with the growth of digital technologies and AI, may well force the travel industry to adapt.

Some economies are better placed than others to make these changes, respond to future risks and ensure that travel and tourism is a driver of economic growth and prosperity.

With this in mind, the World Economic Forum’s Travel & Tourism Development Index (TTDI) aims to serve as a benchmark for stakeholders to gauge progress, inform decisions and policies, and encourage sustainable and resilient growth.

A mixed recovery in challenging conditions

Europe dominates the top 10 economies for T&T, as ranked by the 2023 index, although the top spot is clinched by the US.

But the index also shows that while 71 of the 119 economies it ranks improved their scores between 2019 and 2023, the average improvement is just 0.7% above pre-pandemic levels.

On the one hand, the rebound in travel and tourism has coincided with rising global air route capacity and connectivity, improved international openness, and increased investment in natural and cultural resources driving tourism. On the other hand, non-leisure demand is still lagging, there are ongoing labour shortages, and air route capacity and connectivity, capital investment and productivity have struggled to keep pace with demand.

This has created a supply and demand imbalance which, along with inflationary pressures, has led to reduced price competitiveness and service disruptions.

Europe and Asia-Pacific have the most favourable conditions

Of the top 30 TTDI scorers in 2023, 26 are high-income countries. Nineteen of them are based in Europe, and seven in Asia Pacific.

These countries benefit from favourable business environments and labour markets, open travel policies, advanced technology adoption, excellent transport and tourism infrastructure, and rich natural, cultural and non-leisure attractions.

As a result, this group of 30 accounted for more than three-quarters of T&T industry GDP in 2022, and 70% of GDP growth between 2020 and 2022.

But although this group is leading the way, many of the above-average improvements in scores come from low- to upper-middle-income countries, including sub-Saharan and North Africa, Eurasia, South America, South Asia, and the Balkans and Eastern Europe.

While many have shown improvements, these less affluent countries still make up the vast majority of below-average scorers in the index. More investment is needed to help increase their share of the market and improve their readiness for future risks and opportunities.

Progress needed on resilience and equality

The ability of the travel and tourism sector to grow is limited by challenges like tight labour markets, growing fiscal constraints and concerns around health and security conditions. Labour market resilience will be an increasingly important factor for the sector, but issues like equality of job opportunities, workers’ rights and social protection are holding many economies – particularly low- and middle-income ones – back in this area.

As other sectors proceed to decarbonize, the aviation sector could account for a much higher share of global greenhouse gas emissions by mid-century than its 2%-3% share today.

Sustainable aviation fuels (SAF) can reduce the life-cycle carbon footprint of aviation fuel by up to 80%, but they currently make up less than 0.1% of total aviation fuel consumption. Enabling a shift from fossil fuels to SAFs will require a significant increase in production, which is a costly investment.

The Forum’s Clean Skies for Tomorrow (CST) Coalition is a global initiative driving the transition to sustainable aviation fuels as part of the aviation industry’s ambitious efforts to achieve carbon-neutral flying.

The coalition brings together government leaders, climate experts and CEOs from aviation, energy, finance and other sectors who agree on the urgent need to help the aviation industry reach net-zero carbon emissions by 2050.

The coalition aims to advance the commercial scale of viable production of sustainable low-carbon aviation fuels (bio and synthetic) for broad adoption in the industry by 2030. Initiatives include a mechanism for aggregating demand for carbon-neutral flying, a co-investment vehicle and geographically specific value-chain industry blueprints.

Learn more about the Clean Skies for Tomorrow Coalition's impact and contact us to find out how you can get involved.

Another major hurdle for the sector is balancing growth with sustainability. Although there has been broad progress in areas like energy sustainability, some progress – like the fall in emissions seen during the pandemic – is likely to only be temporary.

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License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

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USA TODAY 10Best

10 must-see roadside attractions across the country

Best Roadside Attraction (2024) May 15, 2024

America’s highways are dotted with countless cultural and quirky landmarks that capture the attention of travelers. They're more than just stops along the way; they're destinations in their own right, each with a story to tell.

To find the best places to check out during your next road trip, an expert panel selected their top picks for the best roadside attractions across the U.S. — all just a short detour from a major highway. Then, readers voted for their favorites to decide the winners. Here are the 10 best roadside attractions across the country.

No. 10: Bonnie and Clyde Ambush Museum - Gibsland, Louisiana

Opened in 2005, the Bonnie and Clyde Ambush Museum resides in the former Ma Canfield's Cafe, the last business this couple visited before being ambushed and killed 8 miles down the road. Visitors can see photos and artifacts from the ambush as well as a replica of the car the couple died in. 

No. 9: Wall Drug Store Inc - Wall, South Dakota

A mainstay in Wall, South Dakota, since 1931, Wall Drug didn't take hold until it started offering visitors one simple thing: free ice water. Today, Wall Drug is home to more than 300 original oil paintings of Western art and illustrations, a restaurant, a mini Mount Rushmore, and much more. And, of course, you can still get free ice water. 

No. 8: Wheat Jesus - Colby, Kansas

Along Interstate 70 in Colby, Kansas, a billboard stands tall, featuring an image of Jesus standing in a wheat field with a sheaf of wheat in his hand. Paid for in large part by Tuffy and Linda Kay Taylor, the sign is meant to inspire passersby. It also remains a popular place for travelers to stop and snap a photo. 

No. 7: Paul Bunyan and Babe the Blue Ox - Bemidji, Minnesota

Well-known through folktales, Paul Bunyan and his pet, Babe the Blue Ox, are immortalized throughout Minnesota. One such paring is found at the Tourist Information Center in Bemidji, where visitors from all over take a moment to pose with the duo for a photograph. Paul stands at 18 feet tall, alongside Babe whose horns span 14 feet. 

No. 6: Paul A. Johnson Pencil Sharpener Museum - Logan, Ohio

More than 20 years ago, the Rev. Paul Johnson began collecting the seemingly mundane pencil sharpener. Today, the Paul A. Johnson Pencil Sharpener Museum showcases more than 3,400 pencil sharpeners at the Hocking Hills Regional Welcome Center. 

No. 5: Dalmatian Fire Hydrant - Beaumont, Texas

Donated by the Walt Disney Company in 1999 for the re-release of the animated movie "101 Dalmatians," the giant dalmatian-spotted fire hydrant stands 24 feet tall next to the Fire Museum of Texas in Beaumont. Not your ordinary fire hydrant, this one weighs 4,500 pounds, and at the time of its unveiling, it was the largest fire hydrant in the world.

No. 4: Carhenge - Alliance, Nebraska

Nebraska's version of Stonehenge, Carhenge is composed of 39 automobiles placed in the same proportions as Stonehenge. Additional car sculptures have since been added in what is known as the Car Art Reserve.

No. 3: World's Largest Ball of Twine - Cawker City, Kansas

In 1953, Frank Stoeber started gathering up a ball of twine. Four years later, that ball of twine stood 8 feet high and weighed 5,000 pounds. Each year, more twine is added to the ball, and, as of September 2023, it weighed more than 27,000 pounds. 

No. 2: Shealy's Official Skunk Ape Headquarters - Ochopee, Florida

Sometimes called the Sasquatch of the Southeast, the skunkape is rumored to live in the Everglades near Ochopee. At Shealy's Official Skunk Ape Headquarters, interested visitors can see a plaster cast of a skunkape footprint and Dave Shealy's photographic evidence of the creature.

No. 1: Lucy the Elephant - Margate City, New Jersey

Listed on the National Park Registry of Historical Landmarks, Lucy the Elephant stands six stories high in Josephine Harron Park. Visitors can stop by and have their photos taken with Lucy, and, for those who wish to go inside the elephant, guided tours are available. 

About 10Best Readers' Choice Awards

Nominees are submitted by a panel of experts. 10Best editors narrow the field to select the final set of nominees for the Readers’ Choice Awards. Readers can vote once per category, per day. For any questions or comments, please read the FAQ or email USA TODAY 10Best .

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Shea Peters

Shea Peters is a NYC based writer and frequent...   Read More

Shea Peters is a NYC based writer and frequent world traveler that looks to the history of a location in order to tell the story. Growing up in a Southern family that loves to travel, Shea has seen 44 of the 50 US states and believes that every place has a story worth telling, regardless of how populated or rural. She's currently a regular contributor discussing travel, culture, history, food, wellness, and business at Travel + Leisure, Elle, Harper’s Bazaar, Oprah Daily, Women’s Health, TripAdvisor, Cosmo, and Revolt TV. When she's not traveling, rooting for some unlikable sports team, or taking a pilates class, you can find Shea in her rooftop garden that is currently flourishing above the streets of New York City. You can follow Shea on  Instagram  and  Twitter .

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USA TODAY 10Best provides users with original, unbiased and experiential travel coverage of top attractions, things to see and do, and restaurants for top destinations in the U.S. and around the world.

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Highest-Grossing Concert Tours by Women, Ranked

T here have been countless legendary concert tours over the decades that have achieved unparalleled success. While women were always part of the equation, they've become some of the top earners in the music business in recent years. 

The following tours have set new benchmarks for women in the industry and have redefined what it means to deliver a truly unforgettable concert experience.

10. Ariana Grande

Tour name: Sweetener World Tour

Tour total: $146 million

Arianna Grande's most successful tour was in support of her fourth album, "Sweetener," which was released in August 2018.

The tour featured performances of songs from the "Sweetener" album, as well as tracks from her previous albums. It also incorporated elements of her fifth studio album, "Thank U, Next," which was released in February 2019.

The "Sweetener World Tour" was attended by 1.3 million people over 97 shows.

* Concert numbers are current through February 2024.

Tour name: Adele Live 2016

Tour total: $167.7 million

Year: 2016–2017

While Adele is currently performing in Las Vegas at her "Weekends with Adele" residency at The Colosseum at Caesars Palace, her most successful tour was "Adele Live 2016" in support of her third studio album, "25," which was released in November 2015.

Adele performed a series of shows across Europe and North America, setting attendance and sales records.

Tour name: Living Proof: The Farewell Tour

Tour total: $200 million

Year: 2002–2005

Cher has been an icon since the 1960s. She began her career as one half of Sonny and Cher (who had a massive hit with "I Got You Babe" in 1965) before striking out on her own in the 1970s with a string of hits that charted through the 1990s and early 2000s. Cher's "Living Proof: The Farewell Tour" was a massive success and featured a mix of her greatest hits from her extensive career.

"Living Proof: The Farewell Tour" was said to be her final concert tour; however, she returned for the "Dressed to Kill Tour" in 2014 and the "Here We Go Again Tour" in 2018. 

7. Katy Perry

Tour name: Prismatic World Tour

Tour total: $204 million

Year: 2014–2015

Katy Perry's "Prismatic World Tour" supported her fourth studio album, "Prism," released in 2013 and stands as her most successful tour. 

Her shows featured elaborate stage setups, colorful costumes (nearly 300 were designed for Perry and her dancers) and a visually captivating production that matched the theme of the "Prism" album, but while it did have a theme, it had a less of a narrative than her previous tours. 

She said at the time: "I'm going to bring all the bells and whistles like it was last time, but it won't be so highly narrated. I just want a little bit more room to express myself ...  it's unlike anything I've seen for any other artist, and it's unlike anything I've ever done. It's different, it's fresh, it's clean, and it's actually in the middle of the audience."

6. Lady Gaga

Tour name: The Monster Ball Tour

Tour total: $227.4 million

Year: 2009–2011

"The Monster Ball Tour" was Lady Gaga's second worldwide concert tour, and her most successful to date. The tour, in support of "The Fame" and "The Fame Monster," was described as "the first-ever pop electro opera."

Its theme changed over the course of the tour dates, which she had revamped a few shows in. Originally, Gaga was supposed to do a joint tour with Kanye West — when it was cancelled, "The Monster Ball Tour" was throw together in a short span of time.

The original theme of the show was human evolution (in respect to the theme of paranoia in "The Fame Monster"), but from 2010 on, New York City took center stage. Gaga and her dancers acted out getting lost in the city with the end goal of finding the Monster Ball. 

5. Celine Dion

Tour name: Taking Chances World Tour

Tour total: $280 million

Year: 2008–2009

The "Taking Chances World Tour" was Celine Dion's ninth worldwide tour and her most successful thus far. It was launched in support of her 2007 album of the same name.

This tour marked a significant departure from Dion's previous concerts, as it was more rock-oriented with a more basic stage setup as compared to her earlier, heavily theatrical productions.

The setlist included the hits she was known for as well some unexpected covers from Queen, Prince and Kiki Dee.

Tour name: Beautiful Trauma World Tour

Tour total: $397.3 million

Year: 2018–2019

No other singer on this list puts in the physical work that Pink does. Her most successful tour was support of her seventh studio album, "Beautiful Trauma," released in 2017 and featured her signature high-energy performances with the aerial and acrobatic stunts she's now known for. 

She's currently on her "Summer Carnival Tour" through 2024, and its ticket sales may surpass that her previous tours. 

Tour name: Sticky and Sweet Tour

Tour total: $411 million

Madonna changed the game for female pop artists in the 1980s and continues to do so to this day. All of her tours have been massively successful — so far, however, her "Sticky & Sweet Tour" in support of her eleventh studio album, "Hard Candy," has been her biggest. 

But that record may be shattered soon. She's about to embark on "The Celebration Tour," to commemorate the 40th anniversary of her self-titled debut album. The tour kicks off on October 2023 in the U.K., and many dates are already sold out. 

Tour name: Renaissance Tour

Tour total: $579 million

Beyonce's world tour wrapped up in October 2023 to the tune of $579 million , and like Taylor Swift, she decided to bring it to the big screen, earning her several more million from theater tickets. 

Perhaps most exciting was that she asked audience members to wear silver to her shows. That was extra special at Tottenham Hotspur Stadium in north London, where she played five nights — the most an artist has had since the stadium's 2019 opening — with 238,000 fans in attendance across all shows.

1. Taylor Swift

Tour name: Eras Tour

Tour total: $1.04 billion (could be up to $2 billion)

Year: 2023–2024

Taylor Swift's "Eras Tour" is one of the biggest by any artist ever. While it finished in the U.S. in November, she's still touring internationally and is expected to make over $2 billion by the time it's over.

Plus, there's a "Taylor Swift Effect" in the cities she plays — her stadium-filling stops are affecting the economy in a good way wherever she goes. For example, the California Center for Jobs and the Economy reported that Swift's six shows in the LA area added about $320 million to the county’s GDP.  The Common Sense Institute also stated: "The totality of Taylor Swift's U.S. tour could generate $4.6 billion in total consumer spending, larger than the GDP of 35 countries."

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Nicki Minaj's Pink Friday 2 World Tour 2024 setlist in full: All the songs you'll hear at the UK dates

Let's go to the beach-each! Nicki Minaj  is bringing her first solo headline world tour in eight years - The Pink Friday 2 World Tour - to the shores of the UK in just a few short weeks.

Comprised mostly of songs from Pink Friday 2, Nicki's fifth studio album (and first in five years), you can of course expect to hear some of her biggest hits, including Barbie World with Ice Spice, Starships and her (iconic) verse from Ye's Monster that helped turn Nicki from fledgling rapper to the genre's undisputed Queen.

Below, find the full setlist for the Pink Friday 2 World Tour setlist, and her complete UK tour dates for this year.

Nicki Minaj's Pink Friday 2 World Tour setlist in full

1. i'm the best, 2. barbie dangerous, 4. beep beep, 5. hard white, 6. press play, 7. win again, 8. big difference, 9. pink birthday, 10. feeling myself, 11. favorite, 12. cowgirl, 14. high school, 16. chun-li, 17. red ruby da sleeze, 18. barbie world, 19. roman's revenge, 20. monster, 21. fallin 4 u, 22. right thru me, 23. save me, 24. here i am, 25. let me calm down, 26. super freaky girl, 27. anaconda, 28. super bass, 29. the night is still young, 30. moment 4 life, 31. starships, 32. everybody, nicki minaj's pink friday 2 world tour 2024 uk dates in full, may 25 - manchester (co-op live), may 26 - birmingham (resorts world arena), may 28 - london (o2 arena), may 29 - glasgow (ovo hydro), may 30 - manchester (co-op live), july 12 - london (finsbuy park for wireless fesitval).

Image:  Kevin Mazur/Getty Images

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• Best for customer satisfaction
• Best for older adults
• Best for long-term care
• Best for high returns
• Best for agent support
• Best for term life

How we review life insurance companies

Best life insurance of may 2024.

Affiliate links for the products on this page are from partners that compensate us (see our advertiser disclosure with our list of partners for more details). However, our opinions are our own. See how we rate insurance products to write unbiased product reviews.

Life insurance is as complicated as the policyholders and beneficiaries who use it. That means there's no single "best" life insurance company. Instead, you can find the best option based on what you want or what you prioritize.

Best life insurance companies of 2024

While there is no such thing as the objective best life insurance policy, you will be able to find the best insurance policy for your specific needs. Here are our picks for the best life insurance companies, whether you want to use your life insurance policy to build wealth through cash value or you're just looking for a term life insurance policy .

• Best for customer satisfaction: State Farm Life Insurance

State Farm Life Insurance gets the best life insurance ranking in J.D Power's Individual Life Insurance Study, with a score of 843/1,000. The company is also ranked A++ with AM Best for its financial stability with term, universal, and whole life insurance options. 

All State Farm policies have to be purchased through a State Farm agent. Your agent can help you bundle and save or buy one policy. State Farm is also among the companies offering "survivorship universal life insurance ," which means the policy covers two people, and it kicks in after the second person dies. Couples looking to maximize their death benefit for beneficiaries with one premium payment each month may enjoy lower overall costs.

State Farm agents can run quotes and compare options to find the right plans for each applicant. The range of options, discounts, and familiar name all contribute to the popularity of State Farm's life insurance.

Read our State Farm Life Insurance review here.

Best for older adults: Prudential VUL Protector Life Insurance

Prudential Life Insurance is available in all states except New York. New York residents can buy the Pruco Life of New Jersey VUL Protector plan. This plan allows buyers to pull money out of their plan to pay for nursing home expenses. Cash value policy premiums are fixed, so you won't have to worry about extra costs later on. Internal costs are low, which minimizes risk. Due to age, many older adults want a safe investment option for their money. Prudential VUL Protector invests to avoid loss. That also means you're not as likely to see big increases in your available funds outside of what you deposit.

Read our Prudential Life Insurance review here.

Best for long-term care: Columbus Life Insurance

Columbus Life offers a wide range of riders to customize your policy with affordable premiums. The company also allows you to convert term policies to whole life insurance policies until the end of your term (generally around age 70). For this and many other reasons, customer satisfaction is high.

When using living health benefits (otherwise known as accelerated death benefits), buyers are allowed to pull money from policies early to pay for medical bills, living costs, etc. under certain circumstances. Most companies use a discounted death benefit, which reduces your final payout using two models. Columbus uses the lien method, which makes it easier to calculate the financial impact of pulling money out early.

Best for high returns on income: Allianz Life Insurance

Allianz Life plans are geared towards high-income adults looking for more tax-free income. Allianz offers a 40% multiplier bonus with a 1% annual assets charge. In short, the professionals managing your investments take 10%. Overall, your investments would pull in an extra 14%-1% asset charge. This means you end up with 3% more than what you deposit every year your life policy is active. This plan offers strong returns when using a life policy to supplement your retirement savings. Allianz also offers specialized plans to grow your income by as much as 20% according to some estimates.

Of note: Allianz also offers plans for foreign nationals, including those with H-1B visas.

Best for agents: New York Life Insurance

New York Life Insurance agents go through extensive training before they ever hit the sales floor. What does this get you? Policies vary widely, and New York Life offers both large and small payouts. Some policies have significant penalties for early withdrawal, but taking a loan offers more options. Whatever your questions, New York Life agents are trained to offer comprehensive support giving you accurate information about its policies every time. The company comes in at position eight in J.D. Power's latest life insurance customer satisfaction study.

Read our New York Life Insurance review here.

Best for term life: North American Life Insurance

North American Company offers term policies alongside accelerated death benefits for critical, chronic, and terminal illnesses and more. The company allows one conversion on a 20-year policy at 15 years or 70 years old (whichever is earlier). The conversion cannot happen later than the five-year marker regardless of which policy you choose or the length. North American Company also offers a term policy with a lower premium renewable up to the age of 95 for qualifying insureds.

Summary of the best life insurance companies

• Best for older adults: Prudential Life Insurance
• Best for agent support: New York Life Insurance
• Best for long-term care: Columbus Life
• Best for high returns: Allianz Life
• Best for term life: North American Company

How to pick the best life insurance policy for you

Finding the right fit in life insurance starts with finding a trusted insurance agent. Because there are so many state regulations, shopping for homeowners or auto insurance can be easily done online. Life insurance is not required. So it's a voluntary purchase. Many buyers don't know what they need or when they need it. Before making your selection, consider a few things:

Some companies will sell you a policy for your child as soon as they're born. While this may seem morbid, early sign-up means lower rates for a policy your child could enjoy in the future. Regardless, early sign-up equates to more policy for lower premiums and a higher likelihood of acceptance. At 20, you may be healthier and be able to pay into the policy for a longer period compared to when you're 50 with more age-related conditions.

As a general rule, never agree to more than you can afford. For the average life insurance agent, their job is to sell you a large policy with a large commission. Consider not only how much you make now, but how likely your current income is to continue. If you work on a project basis and your project is scheduled to end in 12 months, you may want to reconsider a policy premium outside your monthly savings.

How much are you prepared to buy? Some people only want a small policy to cover funerals and other end-of-life expenses. Others build a life policy into their retirement plan. Whatever direction you're going, involving a financial planner could help you make the right decisions. Depending on the carrier, customers can also compare set limits with index universal life policies, which set no limit. These policies never expire, and the value builds over the entirety of your life.

Living Benefits

Life happens unexpectedly. You could be healthy one day and in the hospital the next. Many life policies offer living benefits. These allow you to draw a limited amount out of your policy to cover medical and other bills you cannot pay while sick.

Much like a 401(k), many life insurance policies have penalties for early withdrawal. No matter what policy you want, this question is critical to an informed decision. It's a question of how early you can withdraw and how much you'll lose from the total to have the money in 10 years instead of 30 or after death.

Some policies require insured parties to pay premiums for at least one year before any significant payout would be available. Suicide exclusions are common. Even with no medical exam policies, the company may still do a check for known conditions. An insurance company has to mitigate its risk.

Flexibility

Once you've been denied a life insurance policy, a mark goes on your record. No matter the reasons, other insurance companies may deny you coverage based on the first denial. So consider your whole situation and choose your policy carefully before you submit any applications. Some policies have greater flexibility if you lose your job or otherwise can't make payments. Others will lapse if you miss even one payment.

Payment Type

Even within whole life or term life insurance policies, customers have the option to choose guaranteed fixed or variable rates. Some have guaranteed payouts, but you'll need to ask your agent for details.

What is your intended use? Why are you shopping for a life insurance policy in the first place, and what are your goals? Many successful financial planners also have a background in life insurance. So while they may not be able to find you a specific life insurance policy, financial planners can help you set out a blueprint for your purchase.

In life insurance, it's easy to get "sold a bill of goods." Many life insurance agents pass a state test to be thrown into the deep end. Agents sell the company product, but not all know the products. In this vein, we look at the products each company offers. We also look at agent training.

A good life insurance agent may not volunteer all facts upfront. But a company's agents should answer questions about its products accurately and in a way the average consumer can digest. Agents should be able to inform you about the long-term benefits and limitations. This will help customers find the right policy for their long-term plan.

We consider affordability, policy sizes available, and performance for a comprehensive assessment in our insurance rating methodology . If you can, we recommend also working with a financial advisor to make a plan for your future with life insurance.

Our Expert Panel for The Best Life Insurance Companies

To inform our choices for the best life insurance companies, we spoke with the following experts:

• Paul LaPiana , head of product at MassMutual
• Barbara Pietrangelo , CFP, CLU, and chair of the nonprofit Life Happens
• Wykeeta Peel , Corporate Vice President and Market Manager, African American Market Unit at New York Life

The Experts' Advice on Choosing The Best Life Insurance for You

How much life insurance coverage do you believe the average buyer should have.

Paul LaPiana, Head of Product at MassMutual

"There are different approaches to determining how much life insurance you need. One is the 'human life' approach, which estimates the current value of your future earning potential. Another is securing specific coverage to pay off debts such as a mortgage or provide for the education of children. A comprehensive protection plan should provide the right amount of coverage over the course of your working life and into retirement."

Barbara A. Pietrangelo, Chair of Life Happens

"There is no one-size-fits-all life insurance policy because everyone is different. One way to get a rough estimate is to multiply your income by 10 to 15; another is adding $100,00 to that amount, should you have a child and anticipate college education expenses.

Your best bet is to talk to a financial professional or use the Life Insurance Needs Calculator on LifeHappens.org to analyze what's right for you."

Wykeeta Peel, Corporate Vice President & Market Manager African American Market Unit at New York Life

"As you consider what policy best meets your needs, it can help to answer four key questions: First, how much death benefit do you need? Second, how long will you need that coverage? Third, what is your budget (or how much monthly premium can you afford to pay?), and finally, what is your investment risk tolerance?

To determine how much death benefit makes sense, it's helpful to think beyond using life insurance to cover funeral expenses and consider whether anyone is relying on the policy owner's income to maintain a lifestyle, pay rent or a mortgage, or fund a child's education and for how long.

There are various rules of thumb regarding the right amount of Life insurance coverage. Some tips can be found online, but they only provide an estimate and don't necessarily factor in an individual's specific needs. In my opinion, human guidance, powered by technology, is required. Basically, it comes down to how much money your loved ones would need to remain on firm financial ground if your earnings were no longer in the picture and that is different for everyone."

What is the biggest opportunity you see for improvement in the life insurance industry?

"Increased accessibility through digital and other channels as well as through underwriting enhancements. Increased tailoring of products and features. And an increased emphasis on health and wellness programs."

"Having enough qualified insurance professionals to walk potential buyers through the multiple benefits of life insurance will be pivotal to the growth of the industry. Education is a key factor here, as professional agents also need to be able to explain life insurance and its benefits in an easy, digestible way, especially when there are so many misconceptions about life insurance."

"The need for life insurance is greater than ever. In fact, a recent New York Life Wealth Watch survey found that 37% of adults have been thinking about life insurance more often these days – and half of adults report that financial products that provide protection (50%) and reliability (50%) are more important now compared to last year. This may be especially true for middle-market and Cultural Market families.

Our organizational structure of having Cultural Market agents embedded in the communities where we live and work allows us to understand the needs of diverse communities and develop solutions that resonate with them."

What advice would you give to buyers who are debating whether or not to buy life insurance?

"It is difficult to say with any certainty how healthy you will be years from now. That's why securing life insurance, and insuring your insurability, today, when you are the youngest you'll ever be again, and perhaps your healthiest is a wise decision."

"Do you love someone? If the answer is yes, then life insurance is certainly something you should consider. Many buy gifts and experiences to express their love, but haven't considered that life insurance is just another way to say I love you. Nothing says support like ensuring your family's financial security and peace of mind."

"If you have someone depending on your income, you should consider purchasing life insurance. A death benefit from a life insurance policy can replace income from the loss of a breadwinner, ensure a family can stay in their home, fund educational or retirement expenses, address debt and so much more.

A life insurance policy can also help you grow your family's wealth over time. Once the risk of an unexpected loss has been managed, you can begin to think more broadly about your family's financial future. Life insurance can enable your mindset to shift from death to growth."

What's the most important thing buyers should look for when choosing a life insurance agent/company to buy from?

"With life insurance, you are securing a future commitment that may be decades away. Research the company behind the policy to ensure it has high financial strength ratings, longevity, and an excellent track record of paying claims."

"When looking for an insurance agent or company, be sure to do your research. When comparing companies, be sure to remember that the policy features that fit you and your loved ones best is the most important factor. Don't automatically assume you should buy from the higher-rated company.

If the policy from the other company has more of what you're looking for, it might be the better choice. If you're unsure where to start, try the Life Happens Agent Locator to find an insurance professional in your area."

• "The insurers' track record: At its core, life insurance is protection - a hedge against the unexpected - and you are paying premiums in exchange for the promise that the insurer will be there when you need them, so the financial strength and track record of the company backing your policy is critical.
• Customer service: Are service professionals available by phone and digital channels? Is there is an online dashboard where you can manage your policy? Beyond ensuring assistance is available after you purchase a policy, it's also critical to ensure you have access to trusted advice and guidance before you buy.
• Flexibility in conversion: How easy is it to change? Life can be unpredictable and while term insurance can cover your loved ones through a critical period of time, you may decide that access to cash value is an important piece of your strategy.
• Accelerated online applications : Online applications are convenient but don't replace human guidance. Keep in mind that accelerated online applications may have a maximum coverage amount, meaning that you may not be able to get all the coverage you may need exclusively through an online process.
• A range of payment options: It's important to understand how often you're required to make premium payments and whether and how often you can change the frequency of payments."

Best life insurance FAQs

According to JD Power's 2023 life insurance study, State Farm is the highest-rated life insurance company when it comes to overall customer satisfaction. However, you still may want to shop around for quotes from various insurers if you're looking to purchase a new policy.

There isn't one best life insurance company, because the best option for you will depend on the type of policy you're looking for. It's best to work with a qualified insurance agent to help you find the best coverage. If you're deciding between multiple similar options, it's also worth consulting J.D. Power's life insurance customer satisfaction study . The latest study ranks State Farm as the top pick for individual life insurance, outpacing Nationwide by three points.

The best type of life insurance policy for you will differ from someone else's, as your policy should be tailored to your needs. The best policy for you will be affordable and will offer the benefits best suited to your situation. For example, some policies are only meant to cover end-of-life expenses such as burial and funeral arrangements, whereas others include living benefits like a cash value insurance plan , which you can borrow against during your lifetime.

Some life insurance policies are advertised as "no medical exam." This doesn't mean the insurer won't ask you about known conditions or look at medical records. Policies with no medical exam also tend to offer lower benefits with higher premiums. Most companies have a network of medical examiners, some of whom can come to your home. You can find our guide on the best no exam life insurance here.

Each situation is different and requires a knowledgeable life insurance agent to assess your best options. Bring all your questions and the coverage you're looking for to an insurance agent near you to explore your options.

Editorial Note: Any opinions, analyses, reviews, or recommendations expressed in this article are the author’s alone, and have not been reviewed, approved, or otherwise endorsed by any card issuer. Read our editorial standards .

Please note: While the offers mentioned above are accurate at the time of publication, they're subject to change at any time and may have changed, or may no longer be available.

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