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Can you Visit the Rolex Factory in Switzerland?

Rolex factory

Rolex is one of the most prestigious and well-known luxury watch brands in the world. But they are also one of the most secretive. Rolex does things differently from its competitors. Rolex calls it “the Rolex way”. This means satisfying with nothing but perfection and exceptional quality.

There is a lot of mystique that surrounds the Rolex brand. As Rolex is very secretive about its new models, what it thinks, what it plans to do, and how it does things, it’s also a very intriguing brand that a lot of people are curious about.

If you’re in Switzerland – or planning a visit there, you may therefore wonder if you can visit the Rolex factory in Switzerland. A factory tour is one of the best ways to get more insight into a company, its production process, and how it works to create such popular products. Many Swiss watch brands offer curious enthusiasts and customers factory tours. This includes brands such as Girard-Perregaux, Parmigiani, IWC, Zenith,  Frederique Constant, and many more. But the answer is that Rolex does not offer any factory tours to the public. 

visit rolex factory

Some of the Swiss watch brands that don’t offer factory tours have museums that you can visit to discover more about the brands. Whilst museums won’t show you the production and the work that goes into making their timepieces, they will give you an in-depth look at the brand. At the various museums in Switzerland, you’ll be able to discover lots of interesting timepieces and learn more about the history of the brand. Rolex does not have a public museum, either, as many other brands do. In 2019, OMEGA opened a brand new Museum at “La Cité du Temps” which is just spectacular. Patek Philippe also has a museum that is open to the public, and so do many other brands.

Can you visit the Rolex factory?

As 024 watch world stated:

“It’s a lot easier to obtain a visa for North Korea than to book a fully organized trip to the head office and production facilities of Rolex. Even more, you can’t actually organize this trip yourself; only when it pleases Rolex will the gates be opened and outsiders admitted.”

“ The big deal is that these are Rolex factories and that very few other colleagues have ever been admitted to the always tightly closed “Oyster”. In 2014 Rolex is starting to open up a little bit more and the Facebook page it recently started is proof of this, but physical visits remain an extremely rare and exclusive affair.”

Rolex does not only have 1 factory but rather four of them. Different parts of the production process take place in different factories. One factory is dedicated to dial-making, and Les Acacias is dedicated to developing, marketing, research, communications, and some production. In the Plan-Les-Ouates factory, we find the central laboratory, cases, bracelets, and gold foundry. In Bienne, Rolex manufactures the Rolex movements.

The four Rolex factories are:

  • Les Acacias: situated across the Arve River from Geneva.
  • Plan-Les-Ouates: The Central Laboratory, Case Making, A Gold Foundry
  • Chêne-Bourg: located to the northeast of Plan-Les-Ouates  
  • Bienne: Where Rolex Movements Are Made
  • Rolex Les Acacias: the most iconic facility

The bottom line is that Rolex does not offer any factory tours for the public. And considering the fact that Rolex is very secretive, it doesn’t exactly come as a surprise. Rolex has a large collection of private watches, but they do not have a public museum, either. On some rare occasions, Rolex welcomes journalists for a tour of the factory, but these are few and far between. Not just any journalist can request a factory tour and be welcomed there.

2 thoughts on “ Can you Visit the Rolex Factory in Switzerland? ”

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I have a Rolex watch but want to buy other one

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Good luck with that. Rolex’s current marketing strategy will likely limit sales to only the super wealthy or influencers (with a million followers). I have three myself (Two-tone Yacht Master, SS GMT, and White Explorer II) and have been on a waiting list for 2 years for the Two-tone GMT. My local AD said that I just need to keep coming in and building my relationship (whitch I now understand to mean spend more money). I finally got tired of the wait and went to Vegas. The Rolex Boutique was a bit more honest with me. They flat out said that they only get a few of the TT GMTs a year, and only sell those to high rollers that buy multiple watches at a time, or have a collecation (and i cant make this up) “of more that 200 Rolexs” (this was the Rolex boutique in the Venetian). Second hand Rolis are off the charts now. I’m probably going to sell mine and go full on Breitling. May not have the recognition of Rolex, but 10 years from now any rolex you see on “rank and file” will be fake. In fact funny thing, the first Batman that i saw (years after it’s release) was at a resort on Roatan Island – I complemented the owner and he admitted it was fake.

My advice, if you want a Rolex at all, buy on the second hand market (with papers and an appraisal) then stick it in your safe. When Rolex goes out of business it will multiply in value.

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What Watch Manufacturers Can You Actually Visit?

visit rolex factory

Historically speaking, watch manufacturers love to keep things behind closed doors when it comes to production (both technique and volume, for that matter). However, the game has slowly been changing as consumers become more engaged and interested in how their goods of any kind are being produced.

Sure, you’ll still never get through the doors of Patek or Rolex to see what’s going on behind the scenes, but there are a number of noteworthy brands that have changed their tune and are allowing public eyes onto their manufacturing processes. If you inquire via your local boutique, there may be other brands able and willing to organize private tours for you (and a small group of fellow enthusiasts), but for now, those on the list below have made tours available for public consumption without having to befriend the local staff.

watch manufacturers

Announced this past September, IWC’s massive new 145,000 sq. ft. manufacturing facility located on the outskirts of Schaffhausen was actually designed with the consumer/visitor experience in mind.

IWC’s CEO Christoph Grainger-Herr was directly involved in the design of the facility (he’s a former architect by trade), believing that it was essential for the brand’s long term success to allow clients (and potential future clients) the ability to see, touch, and experience what goes into the creation of their watches. Unlike some other brands (as you’ll see later on), these tours will be frequent, as the brand expressed a lofty goal of welcoming over 10,000 visitors within its first year of opening.

A. Lange & Sohne

watch manufacturers

Though they also offer tours to the public, getting your foot across the threshold of the Lange manufacture in Glashutte – a small town about 45 minutes outside of Dresden, Germany – is a bit more involved than with IWC. They don’t specify the number of tours offered per month or per year, stating only that they are extremely limited.

These will have to be coordinated via your local AD, meaning that it’s a fair assumption that unless you’ve purchased a couple of their pieces, you might not have much luck getting a tour booked. Once past the gatekeepers, the experience will be worth the wait, as Lange is one of few watch brands out there to have a very extensive in-house manufacturing capability.

watch manufacturers

Another new addition to the list as of last year, Zenith’s approach is entirely in line with IWC’s as far as wanting to welcome as many guests/enthusiasts as they can. Jean-Claude Biver announced the idea in 2017, and their updated facilities (just like at IWC) are designed to make the visitor experience as comfortable and open as possible.

What’s more, the visit not only includes touring the manufacture, but also other educational experiences to give visitors a more well-rounded view of the brand as a whole. These tours last roughly three hours, and run every Friday morning at 9am.

Frederique Constant

watch manufacturers

A bit of a surprise on this list, located just outside of Geneva, the  Frederique Constant  manufacturing facility is an interesting one to say the least. Because the brand plays in a more approachable cost space, their manufacturing practices are a touch more industrialized, and yet you can see a level of attention paid at every step.

In order to streamline their movement manufacturing process, they have been doing an excellent job creating modular movements that are both straightforward and easy to assemble. Sure, this doesn’t sound as romantic as a single watchmaker toiling over a workbench, but watching the FC team assemble movements like a well-oiled machine is impressive in its own right. The brand’s sister company, Atelier DeMonaco also operates under the same roof, so in the same visit you’ll also be able to see their top-level watchmaking as well.

About Justin Mastine-Frost

With over a decade of experience as a journalist and editor covering the watchmaking, the automotive industry, and other lifestyle topics, a general obsession with mechanical creations remains the common thread. Having worked for a broad range of industry and general interest publications throughout the years, Justin has developed a sincere appreciation for a wide range of watch brands and styles, as well as an ever-growing interest in the vintage watch market.

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WatchTime – USA's No.1 Watch Magazine

WatchTime Exclusive: Inside Rolex Bienne

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On a rare tour of Rolex ’s movement-manufacturing complex in Bienne, Switzerland, WatchTime’s Joe Thompson and Norma Buchanan witnessed the making of the Cosmograph Daytona Caliber 4130.

The first thing that strikes you is its sheer size. The Rolex movement -making complex, on the outskirts of Bienne, Switzerland, is a study in gigantism. It consists of four monolithic buildings, occupying 170,000 cubic meters of space. It’s imposing, and, with its air of impregnability, a little mysterious. We ride out there one February afternoon because Rolex has agreed to give us, two WatchTime editors, a tour of the facility, a mainplate-to- hairspring view of how it makes its movements, 750,000-plus of them per year. Before the tour, we receive a background briefing, a combination of live presentation and film. It takes place in a proportionately large auditorium attached to what is surely the biggest watch-company reception area we’ve ever been in: a two-story-high, light-filled atrium with a Rolex-green marble floor. This complex, Manufacture des Montres Rolex SA, located in an industrial zone called Champs-de-Boujean, is the sister of Rolex SA in Geneva, which makes cases, bracelets and dials; assembles the watches; and does the company’s gem-setting. Rolex corporate headquarters are also in Geneva.

Here in Bienne, about 2,000 employees make movement components, 50 million of them per year, assemble the movements, and send them to Switzerland’s chronometer-testing agency, COSC (Contrôle Officiel Suisse des Chronomètres) to receive chronometer certification. (All Rolex-made movements receive certification except for most in the Cellini collection — although Cellini Prince models are COSC-certified.) Rolex Bienne then ships the movements to Rolex Geneva for casing. The four Bienne buildings, set against the backdrop of the Jura mountains, are called Rolex III, IV, V and VI. (Rolex I and II are old, former factory buildings near the center of Bienne. Rolex no longer owns them.) The company also has a factory in the town of Le Locle, employing 150 people, where some movement assembly takes place.

Until 2004, Rolex Bienne and Rolex Geneva had different owners. The former belonged to the descendants of Jean Aegler, whose Aegler SA factory in Bienne provided movements to Rolex founder Hans Wilsdorf starting in 1905. Rolex Geneva was, and still is, owned by the Hans Wilsdorf Foundation, which Wilsdorf established in 1945. Several years ago, Rolex Geneva bought the Bienne facility and the two were merged. That move, along with Rolex’s long-term project of acquiring many of its suppliers of components and equipment, has transformed the company into a vertically integrated manufacture . Class over, we set out on the tour. It will have a theme, says François Paschoud, one of the facility’s technical directors: We will be following the manufacturing steps of Rolex’s famous Caliber 4130, the chronograph movement that Rolex launched in 2000 to replace the Zenith El Primero caliber it had been using in its Cosmograph Daytona models. That introduction was a major event for Rolex; it meant that from that point on all movements used in the Rolex brand were made in-house (watches in Rolex’s sister brand, Tudor, have ETA movements).

Click here to download the full article in WatchTime’s Rolex E-Special.

This article was originally posted on December 28, 2012 and has been updated.

Rolex, like most Swiss luxury watches, is heavily marketed. The Swiss are good at marketing and have been for 400 years. Rolex is especially good, thus their undeniable success. Rolex is a well made watch and a joy to service–at least they were when they would still sell repair parts.

Omega, on the other hand, while making wonderful watches for many years, and actually, going back forty or fifty years, held in higher esteem than Rolex, since being swallowed up by SWATCH Group are nothing more than pedestrian ETA movements tarted up with perlage.

The Co-Axial escapement? There is that. It has been through at least three iterations now and the jury is still out on reliability. This is the movement designed to run without oil. However, if one wishes access to Omega parts, one must take a class in New Jersey on how to properly oil the Co-Axial escapement.

My Dad bought a Rolex when I was a toddler (late 1950’s). It was to be worn, not a toy to be shown off. He lost it while throwing bait out in a River fishing competition. Devastated he was telling the other anglers on the bus ride home. Someone piped up ‘that’s odd, I caught a watch today’. There it was, Dad’s Rolex, thrown (flung off the end of his arm anyway), into a River, down to the bottom, and then hooked and retrieved.

I’m nearly 58 now, Dad ‘lives’ in an urn, his watch lives with my son. The watchband is stretched well out of shape and so can’t be worn in its present state, but unlike Dad it is still ticking.

For me there’s only one brand.

R 25.11.2014

(true story)

waw ! what a story

FOR ME THERE IS ONLY ONE BRAND TO LOVE, APPRECIATE AND LIFE-POSSESS. THE NAME STARTS WITH THE LETTER R AND ENDS WITH X. THE ALFA AND OMEGA OF WATCH-MAKING. ROLEX, ROLEX, ROLEX…………..

I have yet to see any scientific proof that most Rolex watches are more accurate or more durable or more water resistant then reasonably priced watches that almost anyone can afford.

The one thing that really sets Rolex watches apart is many designs are copied by other manufacturers. All of my watches are based on Rolex or Britling designs that are classic.

If all of the engineering and hand manufacturing resulted in a dramatically superior product then Rolex pricing would be justified. So far most of their watches depreciate dramatically unless there are special circumstances that say otherwise.

Wrong! I own one and its an animal!! Probably your problem is you can’t afford one.

Rolex watches are mass produced and over-advertised status symbols. You are paying double for this advertising onslaught compared to my Omega Seamaster! Use your head. They aren’t even in the top 50 premium watch brands!

And omega is !!!! enjoy your mickey mouse watch.

Interesting reading! tnx for the info, giving us rollies fans more insight.

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In Switzerland, Seeing Where the Watch Magic Happens

Witnessing the peace and the ‘passion’ during a tour of Roger Dubuis.

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By Kathleen Beckett

GENEVA — Anyone who loves watches, collects watches or is simply interested in watches wants to do one thing: visit a place where watches are made and see one as it is being created.

That is not always so easy.

The “manufacture” — as the ateliers or factories are called in Switzerland, a.k.a. watch central — are as busy producing their wares as any workplace would be. Plus, in the highly competitive luxury watch market, there also is a sense of wanting to maintain privacy , of protecting the way companies do what they do.

While it is not common for a watch company to open its doors to the curious unless they are Very V.I.P. customers, some brands have created experiences such as guided tours and workshops that allow the public to have a look. But they are not a Disneyland for watch fans, and some require a long drive from a major city.

For example, Zenith offers reservation-only tours once a week in Le Locle, in the Jura Mountains, about 150 kilometers, or 93 miles, northeast of Geneva. In the Vallée de Joux, near the border with France, Jaeger-LeCoultre offers workshops at its Atelier d’Antoine at its headquarters in Le Sentier, as does Audemars Piguet in its Musée Atelier in Le Brassus. Vacheron Constantin and F.P. Journe also allow visits to their more Geneva-centric operations, but only to people they consider the most ardent, and acquisitive, of clients.

Another brand — Roger Dubuis, known for its high-end watches, often skeletonized and often in collaboration with luxury car brands — recently opened its doors in Meyrin, on the outskirts of Geneva, to a journalist and a photographer who were greeted by what it calls its “manufacture ambassador,” Francesca Stellino.

Her job is to welcome visitors who have been recommended by a watch boutique (she conducts tours in English, French and Italian) and show them how Roger Dubuis does what it does.

She began the tour in a hallway, in front of a poster with the company’s star-shaped logo, and talked about how the watchmaker Roger Dubuis started the brand in 1995 and championed collaborations with Pirelli tires and Lamborghini cars.

She explained that she was starting the tour there because, she warned, once we passed through a set of heavy doors onto the factory floor we might have trouble hearing her. And she was right.

The doors opened to a floor filled with dozens of big metal machines making a racket. They were being used to create components, as many as 360, that go into making a Roger Dubuis watch. Considering that the brand says it produces as many as 3,000 watches a year, that is a lot of pressing, cutting, milling, filing and polishing.At points throughout the process, parts were washed in what Ms. Stellino called, no surprise, the “washing room.” What went on inside resembled the action behind a fast-food counter, with components dropped into wire baskets and dipped into liquids, like baskets of French fries being lowered into oil.

Next step was in the “rodage et tribofinition” room, where parts were polished using a luxurious exfoliant — soap with diamond powder. Back on the main factory floor, we passed a storage cabinet that looked like a floor-to-ceiling wine rack filled with hundreds of metal rods of various widths. They were destined to be turned into pieces like “pinions, screws and wheels,” Ms. Stellino said. The three-meter-long (10-foot) metal cylinder that forms those is called the décolletage. Once the rods are cut, some of the round discs that result are run through a different machine that creates tiny teeth around their circumference that will eventually engage a watch’s gears.

Ms. Stellino stopped in front of a machine so old that some of the orange paint covering its surface had chipped away. “It’s the mother of micromechanics,” she said, used to cut “some of the crazy components of Roger Dubuis watches, like the hammers that produce the sound of the minute repeater.”

Once the pieces are produced, they head to other, quieter workrooms, and into the hands of artisans, male and female, young and mature. More polishing is in order, even on the tiniest of pieces, and it is done in one of several ways, using pastes or the most refined of sandpapers. Polishers require a “minimum of 10 years’ experience,” Ms. Stellino explained. “They work with their eyes and their ears,” listening for the particular sound that tells them that the polishing is right.

One of the workers is the company’s expert in polishing tourbillon cages until they shine like a black mirror, the “poli noir” or the black polish finish that, Ms. Stellino said, “was Mr. Dubuis’ favorite.”

Cameras zeroed in on some of the work the artisans were doing and magnified it on screens around the workrooms so visitors could see exactly what was being done.Next, we headed to the floor where the parts are assembled and turned into watches, and also where clients’ watches with complications are serviced. But first we put on white lab coats and covered our shoes with blue plastic bootees that looked like shower caps, the better to keep us from tracking in dirt and dust. Once again, we opened a set of heavy doors, but this time it was to a sanctuary of quiet concentration.

Here, dozens of watchmakers, many wearing magnifying glasses or goggles, were seated at desks and overseeing aspects of assembling timepieces. The work is so detailed, so precise, so exacting, that one watchmaker, putting together a minute repeater, equated it to being “like open-heart surgery.”

A watch in the making here undergoes quality-control checks all along its way into the world. Once all it needs is a strap and buckle, it goes into a machine labeled “Cyclo 5” that has wheels to test it for an entire week in all the positions a human wrist might make. If, at the end, the watch’s time is off by less than a minute, it gets the valued Poinçon de Genève or Geneva seal .

“A watch is a piece of art,” Ms. Stellino said as the tour concluded, and like a piece of art, the latest models were on display under bell jars placed on pedestals. Some models had yet to be revealed publicly, and provided an additional insider’s view into the world of watches.

Nicola Andreatta, chief executive of Roger Dubuis, said the visits are “a big part of our client experience.

“When people come and see what we do, their perception changes,” he continued. “It adds value.”

Normally, visitors would have to arrange a tour through their local Dubuis dealer or watch boutique. The brand said it has been welcoming hundreds of people each year, including collectors and members of various clubs, and projected that the tally will reach 200 this year.

After spending on average of 1 hour 15 minutes seeing all the watchmakers, all the machines, all the tools, the expertise and the “passion” that goes into making their watches, people understand why they cost tens of thousands, sometimes hundreds of thousands, of dollars, Mr. Andreatta said.

They may never look at the watch on their wrist in quite the same way again.

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Rolex Is Building 3 New Factories to Keep Up With the Unprecedented Demand for Its Watches

The three temporary facilities will begin producing pieces in just two years' time., rachel cormack.

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GENEVA - MARCH 24:  The Rolex logo is displayed above the main entrance of its manufactory on March 24, 2009 in Geneva, Switzerland. The watch makers are facing difficult times amid the economic downturn.  (Photo by Harold Cunningham/Getty Images)

Rolex is doing everything it can to get a supply to meet the demand.

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Rolex Swiss Headquarters

Rolex said there will be a temporary facility at the Vivier SA industrial park in Villaz-Saint-Pierre and a 97,000-square-foot facility in Romont that will begin operating in 2024 and 2025, respectively. There will also be a recruitment center in Bulle. Production lines will be installed gradually, according to the watchmaker. The recruitment will also be staggered, but the new facilities could eventually employ between 250 and 300 workers. The employees will reportedly be trained in Romont before being transferred to Bulle.

“The new production site in Bulle, just like these three temporary installations, will allow Rolex to expand its production capacity, support growth and meet ever-increasing demand,” the company in an email to Bloomberg.

Fingers crossed this means more new watches in Rolex boutiques.

Rachel Cormack is a digital editor at Robb Report. She cut her teeth writing for HuffPost, Concrete Playground, and several other online publications in Australia, before moving to New York at the…

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Business News Rolex Seeks To Expand Production With A New Factory In Bulle, Switzerland

The Crown published official renderings and publicly commented on the billion-dollar project for the first time since the news of the expansion was announced back in 2022.

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Rolex produced 1.24 million timepieces in 2023 with sales of 10.1 billion Swiss francs ($11.5 billion), according to Bloomberg via Morgan Stanley's annual report on watches. Despite those impressive figures, production looks set to rise significantly with a new manufacturing facility in Bulle, which is set to open in 2029 and was first announced in 2022 . Bulle is a small municipality in the district of Gruyère, situated in the canton of Freiburg. According to the Swiss newspaper Neue Zürcher Zeitung, Rolex published an official press release last Tuesday that included the first official photographic renderings of the new complex. This official communication came a mere three days before a building permit was officially submitted and published in the Feuille officielle du canton de Fribourg .

Rolex Facility Bulle

Image: Rolex. 

Rolex is one of the most integrated watch manufacturers in Switzerland, and its components are, for the most part, produced internally. The Rolex Group employs about 14,000 people worldwide, with about 9,000 of that workforce located in Switzerland. Its world headquarters are situated in Acacias in Geneva, where the watches are developed and assembled while the movements are manufactured in Bienne. The brand's watch cases and bracelets are produced in Plan-les-Ouates, along with the dials, Cerachrom bezels, and Cerachrom bezel inserts. Finally, the brand's gemmology and gem-setting expertise is located in Chêne-Bourg. The new location in Bulle will make up a fifth of the luxury watch manufacturer and will employ around 2000 workers.

Rolex GMT II

According to NZZ (linked below), the Bulle facility will consist of four production buildings connected by a central building. Rolex is aiming to attain the highest level of BREEAM (Building Research Establishment Environmental Assessment Method) certification, which would be a first for an industrial building in Switzerland. The Rolex objective is to reduce the energy consumption of buildings by 10% compared to a more conventional design.

The planned 100,000-square-meter facility in Bulle is set to cost upward of one billion Swiss francs. In the meantime, to aid in speeding up its manufacturing capacity, Rolex has built three temporary factories in Romont and Villaz-Saint-Pierre; these new temporary sites will have between 250 to 300 Rolex employees, all of which as slated to transfer to the Bulle location in six years.

For more information, please find the story from NZZ linked here . 

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2. Apelsin Hotel

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Elektrostal

Elektrostal Localisation : Country Russia , Oblast Moscow Oblast . Available Information : Geographical coordinates , Population, Altitude, Area, Weather and Hotel . Nearby cities and villages : Noginsk , Pavlovsky Posad and Staraya Kupavna .

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Rolex and National Geographic

Explorer of the year, fernando trujillo: for the love of river dolphins.

Colombian marine biologist Fernando Trujillo is the 2024 Rolex National Geographic Explorer of the Year for his work protecting the Amazon’s pink dolphins and the river system that is their home.

Fernando Trujillo, 2024 Rolex National Geographic Explorer of the Year, has never had any doubt about the way he wanted to spend his life. A voyage with his grandfather to the village of Puerto Carreño on the banks of the Orinoco River in Colombia inspired his decades of research into freshwater dolphins.

IMAGES

  1. Inside the Swiss manufacturing facilities of Rolex

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  2. Rolex Factory Tour

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  3. Where are Rolex Watches Made? [Complete Guide to Rolex Factories

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  4. Rolex Factory Location: Where Are Rolex Watches Made?

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  5. Rolex Is Building 3 New Factories to Keep Up With the Unprecedented

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  6. This is the most impressive thing about Rolex, according to one of the

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VIDEO

  1. ROLEX: FACTORY WATCH MARKET UPDATE

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  3. ROLEX FACTORY DIAMOND DIALS AND BEZELS ARE THEY WORTH THE MONEY

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  6. A celebration of Sport

COMMENTS

  1. Can you Visit the Rolex Factory in Switzerland?

    This includes brands such as Girard-Perregaux, Parmigiani, IWC, Zenith, Frederique Constant, and many more. But the answer is that Rolex does not offer any factory tours to the public. Some of the Swiss watch brands that don't offer factory tours have museums that you can visit to discover more about the brands.

  2. Inside The Manufacture Going Where Few Have Gone Before

    By the time I received the invitation from Rolex Geneva to visit its four facilities, I had been to just about every other factory one could imagine - ranging from those who are simply packaging up pre-made movements and strapping them into off the shelf cases and dials, to those who are still doing everything by hand (but only producing a ...

  3. Watchmaking

    By integrating the entirety of its production on four sites, Rolex has made a strategic, bold and visionary choice. It thus has an unparalleled production facility linking high value-added skills with state-of-the-art technologies. Rolex can, independently, express its creativity and innovative spirit according to its own standards of excellence.

  4. Eight Must-Visit Watch Museums in Switzerland

    Here are my top eight: MIH - The Musée international d'Horlogerie in La ChaMusée international d'Horlogerie in La Chaux-de-Fondsux-de-Fonds houses one of the world's largest and diverse collections of watches and clocks. It is open six days a week from 10 AM to 5 PM (closed on Monday) and offers the perfect start to your Swiss watch ...

  5. What Watch Manufacturers Can You Actually Visit?

    Zenith is another brand on the list of watch manufacturers that you can actually visit. (Image: Zenith) Another new addition to the list as of last year, Zenith's approach is entirely in line with IWC's as far as wanting to welcome as many guests/enthusiasts as they can. Jean-Claude Biver announced the idea in 2017, and their updated ...

  6. SPECIAL

    Rolex is notoriously secretive about almost everything. But in one unique occasion, I had the opportunity to enter and see all of the manufacturing sites of ...

  7. Rolex VIP Factory Tour

    A special Rolex VIP Concierge tour is $3500 which includes trying on any 5 Rolex of your (pre-decided when booking) choice. You would then be allowed to by One (1) of those watches, through a special VIP concierge at a special factory flagship boutique on-site. $2500 would be refunded against the eventual purchase.

  8. Inside Rolex, Rolex Manufacturing Facility in Bienne, Switzerland

    Here is a fascinating video tour or the new Rolex movement factory located in Bienne, Switzerland. The Journal has a fascinating article about the all-new Rolex movement factory . This following photos were all taken on site at Rolex's all-new Building 7 located in Bienne, Switzerland where all the Rolex movements are made.

  9. WatchTime Exclusive: Inside Rolex Bienne

    On a rare tour of Rolex's movement-manufacturing complex in Bienne, Switzerland, WatchTime's Joe Thompson and Norma Buchanan witnessed the making of the Cosmograph Daytona Caliber 4130.. The first thing that strikes you is its sheer size. The Rolex movement-making complex, on the outskirts of Bienne, Switzerland, is a study in gigantism.It consists of four monolithic buildings, occupying ...

  10. Official Rolex Website

    Reduce motionContrast active. Discover our Perpetual Initiatives. Visit Rolex.org. Rolex watches are crafted from the finest raw materials and assembled with scrupulous attention to detail. Discover the Rolex collection on rolex.com.

  11. INSIDE ROLEX- Part 1: Exploring The Wonderful World of Rolex in Switzerland

    The two most fascinating top-secret places in the world most people today would want to visit, would likely be Jonathan Ive's Industrial Design Studio at Apple in Cupertino, California and Rolex's manufacturing facilities in Switzerland. The thing Rolex and Apple have in common, beside both being five letter names, is they are both intensely private and discreet, and both companies have ...

  12. Rewind: That Time We Got An Unprecedented Look Inside All Four Rolex

    Among the things we discovered was the fact that a lot more hand-work goes into making Rolex watches than we'd realized and that indeed, Rolex is one of the most thoroughly vertically integrated watch manufacturers on the planet, a situation which is partly responsible for the amazing degree of uniform high quality of manufacturing and performance on which Rolex's reputation has been built ...

  13. In Switzerland, Seeing Where the Watch Magic Happens

    April 3, 2022. GENEVA — Anyone who loves watches, collects watches or is simply interested in watches wants to do one thing: visit a place where watches are made and see one as it is being ...

  14. Rolex

    Rolex Romain Jerome Shamballa Jewels Swatch TAG Heuer Tiffany & Co. Tissot Tudor Ulysse Nardin Urwerk Vacheron Constantin Van Cleef & Arpels Van Der Bauwede VENUS Victorinox Vulcain Zenith ...

  15. A look inside the Rolex factory

    a brief look inside the Rolex factory.i do not own the video. all rights belong to Rolex

  16. Watchmaking

    The uniqueness of our manufacture lies in the very principle of reality: our watches are designed and crafted to withstand the test of life. In each and every domain, we observe, understand and support human movement, from the most intrepid to the most day to day. And we adapt our watch casings and calibres to it, from the most pared-down to ...

  17. Tours

    Book a tour. At HOUSE OF GASSAN, free tours and special packages are offered for everyone. Discover our diamond factory and visit HOUSE OF GASSAN. Diamond Experience Tour. Learn everything about the important 4 C's: Carat, Colour, Clarity and the Cut. ... Discover the world of Rolex with the GASSAN VIP Tour. Learn everything about diamonds ...

  18. Rolex to Open 3 New Production Facilities to Meet Unprecedented Demand

    Rolex is also planning to launch a new $1.1 billion factory nearby in Bulle that is expected to commence production in 2029. Related Stories Swiss Watch Exports Are Rising Again, Thanks to the U.S.

  19. Business News Rolex Seeks To Expand Production With A New Factory In

    Rolex produced 1.24 million timepieces in 2023 with sales of 10.1 billion Swiss francs ($11.5 billion), according to Bloomberg.Despite those impressive figures, production looks set to rise significantly with a new manufacturing facility in Bulle, which is set to open in 2029 and was first announced in 2022.Bulle is a small municipality in the district of Gruyère, situated in the canton of ...

  20. THE 10 BEST Hotels in Elektrostal, Russia 2024

    Price trend information excludes taxes and fees and is based on base rates for a nightly stay for 2 adults found in the last 7 days on our site and averaged for commonly viewed hotels in Elektrostal.Select dates and complete search for nightly totals inclusive of taxes and fees.

  21. Elektrostal

    Elektrostal, city, Moscow oblast (province), western Russia.It lies 36 miles (58 km) east of Moscow city. The name, meaning "electric steel," derives from the high-quality-steel industry established there soon after the October Revolution in 1917. During World War II, parts of the heavy-machine-building industry were relocated there from Ukraine, and Elektrostal is now a centre for the ...

  22. Elektrostal, Moscow Oblast, Russia

    Elektrostal Geography. Geographic Information regarding City of Elektrostal. Elektrostal Geographical coordinates. Latitude: 55.8, Longitude: 38.45. 55° 48′ 0″ North, 38° 27′ 0″ East. Elektrostal Area. 4,951 hectares. 49.51 km² (19.12 sq mi) Elektrostal Altitude.

  23. Elektrostal

    Elektrostal metallurgical factory; Elektrostal chemical-mechanical factory; Elektrostal Heavy Engineering Works, JSC is a designer and manufacturer of equipment for producing seamless hot-rolled, cold-rolled and welded steel materials and metallurgical equipment.

  24. Rolex and National Geographic

    Fernando Trujillo, 2024 Rolex National Geographic Explorer of the Year, has never had any doubt about the way he wanted to spend his life. A voyage with his grandfather to the village of Puerto Carreño on the banks of the Orinoco River in Colombia inspired his decades of research into freshwater dolphins. Biologist Constantino Aucca Chutas is ...