tourist logo

Tourism Logos

Create your own tourism logo in minutes at design.com..

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Travel Pin Tourism

Island Beach Tourism

Nepal Map Tourism

Tourism Travel Airplane

Airplane Travel Tourism

Tourism Beach Travel

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Bridge Tourism Photography

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1 - 64 of 6669 tourism logo designs

Welcome to the tourism logo section of Design.com! Our logo maker is here to help you create the perfect logo for your tourism business. Whether you're starting a new travel agency or promoting a tourist destination , a logo is an essential part of your branding. A well-designed logo can make your business stand out in a crowded market and convey the unique experience you offer to your customers.

On this page, you'll find a range of tourism logos to inspire your own design. From iconic landmarks to scenic landscapes, these logos capture the essence of different tourist destinations around the world. We've also included logos for travel agencies, hotels, and other tourism-related businesses.

At Design.com, we understand the importance of a strong visual identity. That's why we've created a user-friendly logo maker that allows you to create a professional-looking logo in minutes. Simply choose from our library of icons, fonts, and colors, and customize your logo to suit your brand. Our logo maker is suitable for all skill levels, so whether you're a graphic design pro or a complete beginner, you can create a logo that represents your tourism business.

So why wait? Start designing your tourism logo today with Design.com!

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How it works

It's easy to create your tourism logo at design.com.

In a matter of minutes create a truly remarkable tourism logo. At Design.com you can make a logo using our free to use logo maker. Backed by advanced artificial intelligence, it's never been easier to create your dream tourism logo. Get started now!

Find a tourism logo

Browse thousands of beautiful tourism logos or search with your business name and keyword.

Edit your tourism logo

Edit all aspects of your tourism logo including colors, fonts, layout and more. You tourism logo is 100% customizable.

Your tourism logo is ready!

Share your newly created tourism logo. Download all the files you need to start using your tourism logo.

Generate logos by entering a keyword

How do i create my tourism logo with design.com.

It's simple to create your tourism logo at Design.com. You'll have a beautiful tourism logo to share with the world in a matter of seconds by following the these steps.

Discover beautiful tourism logos by entering your business name - Design.com will use advanced algorithms to generate tourism logos related to your business. Simply browse the generated logo and choose one you love.

Improve your search

Can't see the tourism logo you really love? No problem! Simply update your search by entering related keywords. We'll generate more tourism logos instantly.

Shortlist logos

Start to create a list of tourism logos you like by adding them to a handy "shortlist". Use the heart symbol on each logo to add the design to a shortlist so that you can come back and find them later. Add or remove as many logos as you like.

Customize your logo

Now you've chosen a tourism logo that you like, turn it into your dream logo by customizing the colors, fonts and layout. Take your tourism logo to the next level with Design.com's easy-to-use editing tools.

Preview your design

Once you've finished customising your tourism logo, you can preview it on apparel, signage and more. Make sure to check out how your brand new tourism logo looks in the wild.

Download logo files

Now you've got the perfect tourism logo, download all the files you need, instantly. Get access to high resolution and scalable vector files - so you can use your new logo quickly and easily.

Frequently asked questions

Creating your tourism logo with Design.com is a breeze - however, here are some FAQs in case there are any hiccups.

What is the Design.com tourism logo maker?

Do i get a transparent version of my tourism logo, what layout works best for tourism logos, what text should i choose for my tourism logo, how do i find the right tourism logo, how do i add a tagline to my tourism logo, can i download my tourism logo instantly, do i get my tourism logo in vector format.

Tourism Logo Design

How to Create a Tourism Logo

Enter your name and slogan, choose a template, customize to perfection, download and showcase.

Kickstart your design journey by entering your brand or team's name. If you have a catchy slogan, throw that in too—it adds a memorable touch!

• Quick Design Launch

Browse through our expansive gallery of expertly crafted templates tailored for a myriad of industries, styles, and themes. Pick the one that resonates most with your brand's essence.

• Industry-focused Options

Your logo should be as unique as your brand. Dive deep into customization—tweak colors, fonts, symbols, and layouts, ensuring your logo captures your brand's spirit and stands out distinctively.

• Tailor-made Branding

Once satisfied with your masterpiece, hit download! You'll receive free high-resolution files (JPG, PNG, PDF, EPS, SVG), ready to grace all your branding materials, from business cards to billboards. 

• High-Res, High-Impact

When it comes to creating a logo for your tourism business, it's important to consider your target audience. Your logo should resonate with travelers and tourists, capturing their attention and evoking a sense of wanderlust. Whether you're targeting adventure seekers, luxury travelers, or budget-conscious explorers, your logo should reflect your unique offering and appeal to your desired customer base.

Icons play a crucial role in tourism logos, as they are often used to represent a specific destination or activity. They can be used to depict landmarks, such as famous monuments or natural wonders, or they can symbolize the type of experience your business provides, such as hiking, diving, or culinary adventures. The use of icons not only adds visual appeal to your logo but also helps convey your message quickly and effectively to your target audience.

Color selection is vital in creating a compelling tourism logo. Different colors evoke different emotions and can influence how people perceive your brand. When choosing colors for your logo, consider the associations that certain colors have with travel and tourism. Blues can evoke a sense of relaxation and tranquility, while greens can represent nature and adventure. Warm colors like oranges and yellows can evoke feelings of excitement and energy. It's important to choose colors that align with your brand personality and appeal to your intended audience.

The choice of fonts in your tourism logo can greatly affect its overall look and feel. It's important to select fonts that are legible and easy to read, especially when your logo is scaled down or used in smaller sizes. Consider using sans-serif fonts for a modern and clean look, or serif fonts for a more traditional and elegant feel. You can also experiment with different font weights and styles to add variation and visual interest to your logo.

The layout of your tourism logo should be carefully considered to ensure a balanced and visually pleasing design. Think about how the different elements, such as icons, text, and colors, come together within the logo. Whether you opt for a simple and minimalist design or a more intricate and detailed one, make sure that the layout effectively communicates your brand message and fits well in different formats and sizes.

A well-designed tourism logo should be versatile and adaptable for various applications. It should look equally impressive on your website, social media profiles, print materials, and any other marketing collateral. Ensure that your logo is scalable and can be easily resized without losing its visual impact. Also, consider creating different versions or variations of your logo to accommodate different backgrounds or color schemes, so it can be used effectively in any promotional context.

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Why Use LogoCreator?

Our free platform doesn’t mean generic designs. Each logo crafted on LogoCreator.io is unique, tailored to your specific preferences, ensuring your brand stands out distinctively.

We believe in empowering brands with the right tools without hidden costs. Our 100% free promise ensures you can trust us with your branding journey, knowing there are no surprise fees down the line.

Friendly Support

We're not just about providing tools; we're about crafting experiences. Our dedicated support team is always at your beck and call and ready to assist.

Despite being a free platform, our app delivers high-quality logo files that are suitable for both digital and print use. The platform allows you to download your logo in various file formats, ensuring that you have the right format for different applications. This means you can confidently use your logo on websites, social media profiles, business cards, merchandise, and more, all while maintaining its visual integrity.

Our logo maker provides ample customization options, enabling you to tailor your logo to your brand’s unique requirements. You can adjust the size, color, and orientation of elements, as well as experiment with different fonts and text layouts. This level of customization ensures that your logo will be a true reflection of your brand’s personality and values.

We offer a vast library of design resources, including a diverse collection of icons, fonts, and color options. With these resources at your fingertips, you can experiment with different elements to create a logo that perfectly represents your brand’s identity. The wide variety of choices ensures that you can craft a logo that stands out from the competition.

Creating a logo with our app is a quick and efficient process. You can have a professional-looking logo ready in a matter of minutes or a few hours, depending on the complexity of your design. This is especially advantageous for businesses that need a logo promptly or wish to iterate on their logo design without long turnaround times.

One of the most significant advantages of Logocreator.io is that it is entirely free to use. Unlike hiring a professional graphic designer or purchasing expensive design software, our web app allows you to create a high-quality logo without incurring any costs. This makes it an ideal choice for startups and small businesses with limited budgets.

Our logo creator boasts an intuitive and user-friendly interface. You don’t need to be a graphic design expert to create a logo. The platform’s simple drag-and-drop tools, extensive library of icons, and customizable templates make logo design accessible to anyone, regardless of their design experience. This ease of use ensures that you can bring your creative vision to life without any steep learning curve.

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tourist logo

Download 10000 free tourist logo icons in all design styles..

Get free Tourist logo icons in iOS, Material, Windows and other design styles for web, mobile, and graphic design projects. These free images are pixel perfect to fit your design and available in both PNG and vector. Download icons in all formats or edit them for your designs.

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travel logo maker

Create your own logo for a hiking guide, outdoor camping or outdoor apparel, create your new travel logo.

Trailblaze with a logo that embodies the spirit of outdoor adventures and the allure of wanderlust. A design that captures the essence of discovery, the call of the wild, and the freedom of the open road should be a visual anthem of your commitment to explorations and escapades.

Draw on elements like sprawling vistas, compass roses, and natural textures to craft an identity that appeals to fellow adventurers and globetrotters. Your logo should be a flag under which thrill-seekers and peaceful wanderers alike gather before journeying forth.

Set forth on a visual voyage with our logo generator that conjures the sense of beauty discovered in untrodden paths and ports of call. Create a symbol that's both a testament to the journeys taken and an invitation to those that await.

How to design a logo for a hiking guide, outdoor camping or outdoor apparel

Outdoor and travel is about adventure. Mountains, rivers, stones. Also, it's about health and sport. Use elements of nature, like mountain tops, rivers, bears or deers in your logo. A vintage style like black and white colors or traditional colors like desaturated oranges and greens. Sans serif fonts fit outdoor companies very well.

Travel agency logos have a slightly different look. Traveling is also about adventure, but not only in nature. Traveling is more about fun and adventure. Use a bold font and use optimistic colors like yellow, white and orange. If you like to use an icon, use an airplane or a globe.

Create your outdoor and travel logo in three easy steps

Our free online logo maker creates your logo instantly. You only have to pay when you're completely happy with your logo and want to use it on your business card , website or social media . This is how it works:

1 Type your travel company name

Start your logo design process by filling in your company name. You can also add some English keywords that help our logo creator generate the best logo for outdoor and travel , for example: hiking , mountain top , travel .

If you don't have a company name yet, you can use our travel name generator to create the perfect name for your brand.

2 Review generated travel logo designs

My Brand New Logo will now create lots of outdoor and travel logo designs for your company. You can also generate font, color and layout variations in this step.

3 Customize your travel logo

After you've selected your favorite travel logo, you can now fully customize it and adjust its shapes, color gradients and visual effects. Our travel logo tool is used all around the world to design the best logo for a hiking guide, outdoor camping or outdoor apparel .

Examples of outdoor and travel logo designs

These logos were made with My Brand New Logo, the best logo maker for a hiking guide, outdoor camping or outdoor apparel

Go ahead, click on it to customize them yourself!

customize this logo

create your own logo

I kickstarted my visual branding in 5 minutes. Very happy I could just concentrate on running my company. Jack Truent CEO Grow Bucket

Never thought I could design a logo myself. It's just so much fun :) Jean Alistair Founder Yoga Centre Alistair Retreats

I needed a recognizable logo for my cafe. My Brand New Logo easily has the best value for money, hands-down. Rose Leffian Co-founder Two Saints Cafe

I looked at other logo sites, but My Brand New Logo really generates the most professional logos. M. Landall CEO Skybound Networks

Highly recommended. You just type in your name, and My Brand New Logo does the rest. Leah Pendergast Photographer DCapture

Compared to hiring a designer, My Brand New Logo is faster, easier and way cheaper. Highly recommended! Nona Wiseman Influencer PX Studios

I just downloaded the logo from My Brand New Logo and put it on my own T-shirts :) Evan Vanderpoel Fortnite Streamer 3vanPoolz

Frequently asked questions about travel logos

Be sure to make the best logo for a hiking guide, outdoor camping or outdoor apparel, why do i need a travel logo.

The travel landscape is competitive and the first interaction with your customers is your logo. Simply put, you need the best logo to attract customers to your brand. When you make your travel logo with My Brand New Logo, you're going to get the best logo for a fair price.

Can I get free travel logo samples?

Our logo maker offers unlimited free travel logo designs . You only have to pay when you've found the best logo for your brand and want to download your travel logo to use it.

What kind of icons should I use for my travel logo?

Usually, a logo for a hiking guide, outdoor camping or outdoor apparel contains hiking, mountain top or travel icons . Our logo creator finds the right travel icons for you automatically. And of course you're free to use your own symbols.

Why should I use the travel logo maker instead of a designer?

When you purchase your logo, you will receive all the design files that you would normally get from a design studio, such as a .PNG logo, .JPG logo and .SVG logo for use on websites and business cards. Our logo maker for a hiking guide, outdoor camping or outdoor apparel simply gives your the best value for money .

Don't have a travel name yet?

No problem! Use our travel name generator to get some great brand name ideas.

Create a travel name

Logo maker for a hiking guide, outdoor camping or outdoor apparel

Create your own travel logo.

Go ahead, fill in your company name and get your free outdoor and travel logo designs. You only have to pay when you're completely happy with your logo. Just try it, it's fun:

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Hi! I'm the AI of My Brand New Logo, here to help. I can help you create a logo or a name for your company. You can ask me anything :) These are some example questions:

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Tourist Destination Logos

Try brandcrowd for free the world's #1 tourist destination logo maker..

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Countryside Forest Airplane Travel

Sunset Island Beach

Palm Tree Island Resort

Island Beach Tourism

Island Beach Paradise

Vacation Island Beach

Sunset Palm Tree Paradise

Summer Beach Sunset

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1 - 8 of 8 tourist destination logo designs

Here's some other tourist destination logos you might like

Summer Sunset Tourism

Palm Tree Resort Beach

Summer Sunset Vacation

Beach Island Sunset

Generate more tourist destination logos, simply enter your business name!

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Making Your Tourist Destination Logo Is Easy With BrandCrowd Logo Maker

Create a professional tourist destination logo in minutes with our free tourist destination logo maker. Brandcrowd logo maker is easy to use and allows you full customization to get the tourist destination logo you want!

Pick A tourist destination Logo

Pick one of the tourist destination logos on this page or update your search.

Customize Your tourist destination Logo

Change colours, fonts, add a tagline… Our tourist destination logo maker is 100% customizable and easy to use.

Download Your tourist destination Logo!

Download your tourist destination logo and start sharing it with the world!

Enter any keyword and we will start making logos for you

How do i make a tourist destination logo with brandcrowd.

Creating your tourist destination logo easy with BrandCrowd. Just follow these steps and you'll have a tourist destination logo ready to share with the world in minutes.

1. Start searching:

To find tourist destination logos relevant to your business enter your business name - We'll automatically show you tourist destination logos related to your business. You can browse the logos and choose one you love.

2. Refine your search:

If you can't find the perfect tourist destination logo, you can refine your search by entering related keywords. We'll show you more logos related to your search.

3. Create a tourist destination logo shortlist

To make life easier you can "shortlist" logos that you like. Simply click the heart symbol and we'll add the tourist destination logos to your shortlist.

4. Edit your tourist destination logo

Once you've found a tourist destination logo that you love, you can customize the logo colors, fonts and layout. You can even add more embellishments with shapes.

5. Preview your tourist destination logo

When you're done editing you can easily preview your logo on apparal, signage and more to see how it looks in real life.

6. Download your tourist destination logo

Once you're done customizing, you can download your tourist destination logo - you'll get access to all the logo files you need, instantly

What elements make a beautiful tourist destination logo?

It's easy to create a tourist destination logo with BrandCrowd's logo maker - but making sure you get these design elements right will ensure your logo is perfect. Your tourist destination logo should represent your brand, help people remember you and provide insight into your services. Choosing the right colors, layout, fonts and shapes are key to making sure your tourist destination logo rises above competitors.

There's an array of different logo types to choose from. Does your tourist destination logo need an icon or just text? Should it have a combination of both? Find out more

Logo colors

Want to convey trustworthiness? Want to appear fun and outgoing? Choosing the right colors for your tourist destination logo makes all the difference. Find out more

In the same way colors can convey meaning, so too can fonts and typography. Need a serious tourist destination logo or maybe something more gentle? Make sure to choose your fonts wisely. Find out more

Frequently asked questions

Creating that perfect tourist destination logo with BrandCrowd is easy - but just in case, here's some FAQs to help you get started.

What is the BrandCrowd tourist destination logo maker?

Do i get a transparent version of my tourist destination logo, what layout works best for tourist destination logos, what text should i choose for my tourist destination logo, how do i find the right tourist destination logo, how do i add a tagline to my tourist destination logo, can i download my tourist destination logo instantly, do i get my tourist destination logo in vector format.

Top 10 City Tourism Logos

With the economy in less than stellar shape, city tourism agencies must be more vigilant than ever in marketing their area as a place for a vacation. For many, this has meant adopting a city logo that speaks to the hearts and minds of people from around the globe. The following ten city landmark logos are attractive and inviting, inspiring vacationers to give the area more than a second glance when planning their next trip.

1. New York City Logo Design

2. Montreal Logo Design

3. London Logo Design

4. Oslo Logo Design

5. Copenhagen Logo Design

6. Belfast Logo Design

7. Las Vegas Logo Design

8. Paris Logo Design

9. Dublin Logo Design

10. Mexico City Logo Design

«  Small Business Branding Through Logo Design  | How Your Competitors Are Succeeding »

Mash Bonigala

Mash B. is the Founder & Creative Director of Logo Design Works. Since 1998, Mash has helped thousands of businesses express their brand messages through creative and award winning logo designs.

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Sun, sea and a biblical stench: Thousands of dead fish plague popular tourist port

Vacationers relaxing at Lepi, a harborside taverna in the popular Greek port of Volos, can usually enjoy a glass of ouzo while waiters bring them small plates of grilled octopus and stuffed peppers, all with an untainted view of the azure waters of the Pagasetic Gulf.

But this week they were treated to the fetid stench of hundreds of thousands of dead fish.

This is the environmental catastrophe authorities in Volos were dealing with Thursday, after miles of coastline in this tourist spot became awash with the rotting animals — carpeting previously idyllic seas with silvery, bloated bodies.

Officials say the freshwater fish were driven into the salty ocean by the aftermath of flooding last year. Though they are now clearing the decomposing masses, authorities worry it could still cause untold knock-on effects for the local environment.

It has already been disastrous for the city’s tourism-dependent businesses .

“The smell has been so, so bad,” Theofilos Voulgaris, 48, the owner of Lepi, told NBC News by phone Thursday. “The whole sea and the whole port all around was full of dead fish.”

Though his is one of the highest rated seafood spots on the promenade, he said this week has been the worst he can remember for the peak of the summer season. “With the smell being so bad, who wants to come here and eat fish?” he said, during what would usually be a busy lunch service.

He's far from alone.

Commercial activity in the city has dropped by an estimated 80% over the last three days, according to its Chamber of Commerce.

This is just the latest extreme weather event to smash into Greece, whose economy relies heavily on tourism and agriculture and typically welcomes more than 1 million visitors from the United States each year.

Scientists say the human-driven climate crisis is exacerbating the severity and frequency of these wildfires, soaring temperatures and heavy rains that have increasingly blighted the region in recent years.

In early September last year, Storm Daniel barreled into this Mediterranean nation and its islands, killing at least 17 people and destroying swathes of crops, mostly cotton, of which Greece is by far the largest producer in the European Union.

Farmland was flooded in the breadbasket of the Thessaly Plain, to the north of Volos. And the rains also swelled Lake Karla, a nearby body of water that was deliberately reduced in size in the 1960s to increase farmland and combat Malaria.

As the lake waters receded back to normal in the year since, freshwater fish have been forced downstream and into the saltwater of the Pagasetic Gulf at Volos, likely killing them in their hundreds of thousands, officials said this week.

The cleanup is well underway, and most fish have now been removed by trawlers dragging nets, or excavators perched into the shore, dumped in the back of trucks.

Officials put the number of fish in the hundreds of thousands. Looking out over the port Thursday noon local time (5 a.m. ET), Voulgaris, the restaurant owner, estimated that 90% of these had been cleared up.

By the afternoon authorities said that 100 tons of fish had been removed and sent to the incinerator.

But a political fight remains — not to mention questions over Greece's future as a holiday haven as it is increasingly besieged by extreme weather.

Volos mayor Achilleas Beos has accused the central government of failing to put nets at the mouth of the river, which he said would have averted this ecological and economic catastrophe.

"They didn't do the obvious, to put a protective net," he said during an animated news conference Wednesday.

He said that rotting fish could create an environmental disaster for other species in the area.

NBC News has requested comment from the Greek environment ministry by phone and email.

Alexander Smith is a senior reporter for NBC News Digital based in London.

TRAVEL & SPA MAGAZINE Becomes Italy’s Most Widely Circulated Wellness Tourism Magazine

Recent data shows that TRAVEL & SPA MAGAZINE has become Italy’s most widely circulated spa & wellness travel publication, with thousands of readers through digital newsstands in 250 countries worldwide.

Italy - August 28, 2024 —

TRAVEL & SPA MAGAZINE , Italy’s first and most popular digital tourism publication, has attained another significant milestone. It is now the country's most widely circulated tourism magazine, and growth doesn't appear to be slowing. The tourism and lifestyle magazine offers travelers a refined guide to the most exclusive resorts, beautiful beaches, fascinating destinations, and current lifestyles among the world's luxury locations. 

The magazine cultivates a strong emotional aesthetic that appeals to readers. TRAVEL & SPA contains stunning visual and photographic elements, showcasing exotic locations with impeccable editorial quality. The magazine’s staff knows its audience and strives to provide relevant content for readers accustomed to the best. 

Readers can enjoy TRAVEL & SPA in two digital formats (each different in content and usability) with a browsable PDF document or as an online travel site packed with the latest news about travel, tourism, luxury hotels, vacation locations, spas, beauty, food, and lifestyle elements. 

“ TRAVEL & SPA is not just a magazine,” says Paolo Sisti, editor-in-chief of the magazine. “It is an omnichannel communication platform, in line with the evolution of the modern publication market.”

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The online readership and community TRAVEL & SPA has built puts it in a unique position to serve as a bridge between companies offering luxury tourism services and affluent travelers seeking memorable travel experiences. The magazine’s staff works hard to ensure readers have a pleasant experience while perusing the pages while providing effective advertising opportunities for partners. 

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She was raised in a tiny gold-mining town in Taiwan. Now it's become a tourist trap — and she's fighting for the soul of the place.

• Jiufen's tourism boom is overwhelming its 1,600 residents.
• The former gold-mining town's transformation into a tourist hot spot hit the big time with the animation "Spirited Away."
• Tourism has brought business opportunities as well as challenges to the daily lives of residents.

"Sorry, but I just work here, I don't live here," said a salesperson as I made my way to a shop in a tiny mountain town in Taiwan in late June.

It's a common refrain in Jiufen, just an hour's drive from the Taiwanese capital of Taipei.

I looked intently at my Google Maps app before stepping into a small opening between two shops. It led me down a flight of stairs and snaked past several homes before hitting a narrow street.

I found my interview location quickly, mostly because Jiufen is so small that it's hard to get really lost.

It's also precisely because Jiufen is so small that the millions of tourists — primarily daytrippers — making their way through its tiny alleyways each year overwhelm the 1,600 residents living here. In 2023, the tourist zone where Jiufen is located welcomed nearly 4 million visitors.

Most would be headed for Jiufen, a historic gold-mining town known for its striking likeness to the set of Oscar-winning Japanese animation "Spirited Away."

Mickey Tseng, 36, paused and searched for her words when I asked her what she thought about the changes in the quiet mountain town where she grew up with her grandparents. She, like many others who hail from Jiufen, spent her childhood chasing after frogs, cooking sweet potatoes in the mud, and frolicking by the rivers.

"I got really angry with how this place became," Tseng told me. "I looked at the crowds and asked why they didn't think to pay attention to culture and heritage."

It's not hard to see Jiufen's allure, especially at dusk, when red lanterns cast a glow on old shopfronts and teahouses that seem to have stood still in time. Or after a shower lifts to leave a mist that stretches into the sea.

But, like tourist hot spots from Venice and Barcelona to Kyoto, Jiufen is now more about vibes than history. Reviews throw up predictable descriptions: magical, crowded, tourist trap.

The fading gold-mining town

Visitors to the town typically head to Jiufen Old Street, a narrow winding street with shops on both sides hawking anything from tea and Taiwanese snacks to generic tourist junk.

Many travelers also duck into the teahouses located in and around the street.

Residents — some of whom have lived in the area for generations — try to avoid being around Jiufen Old Street during the day, Tseng said. There's nothing they could possibly want from here.

"The shops in the old street used to cater to residents' daily needs like groceries, food, clothes, and shoes but as the number of residents dwindled, they all closed one by one," said Tseng, referring to scenes from a Jiufen whose glory days were already over when she was born.

Now, the shops in town are mostly geared toward tourists. Many residents make their way down the mountain for their grocery runs. The elderly wait for their kids to visit with their weekly hauls.

On the old street today, there is just one OG shop selling braised pork buns, said Tseng. It was closed when I was in the area, but the owners of the shop used to cater all the events around Jiufen from weddings to other celebrations, she added.

The shop now mainly caters to tourists.

Tseng's Jiufen

Born in 1988, Tseng spent her formative years in this tiny Jiufen where everyone knew everyone else.

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Her mother's family has been living in the area for six generations, she said. They were farmers before gold was discovered the area, sparking a rush that her grandfather, Tseng Shui-Chih, joined around 1949 at the age of 14.

Like other gold miners of the time, he set up home in Jiufen, an area that's made up of three parallel streets and one intersecting street.

When the gold rush took hold, as many as 50,000 people lived in Jiufen at one point.

But the gold mines shut by 1971 and the town fell into decline. The town's population tanked and the young people — like Tseng's mother — left to seek work elsewhere.

Tseng was born in Taipei. She was sent to live with her grandparents a week later while her parents continued working at a garment factory in the capital. Tseng spent her elementary school and college years away from Jiufen, but was always back during her term breaks.

As Tseng grew up, she saw the town change from a sleepy town to a tourist hot spot after the Taiwanese movie "A City of Sadness" was filmed in the area. The 1989 film went on to win numerous international awards — including the Venice Film Festival's prestigious Golden Lion prize — creating a wave of new businesses, notably teahousees, in Jiufen.

In 2001, Japanese auteur Hayao Miyazaki's "Spirited Away" set off an even bigger wave of sightseeing frenzy.

Miyazaki has categorically denied that the mountain town was his inspiration for the animation's set, but it hasn't stopped travelers from coming in droves.

With visitors far outnumbering residents, social spaces for the local community have shrunk significantly. Today, residents tend to emerge from their homes only when tourists leave.

Locals like to stroll in the quiet of night, chatting with one another, said Tseng. But it's far from the Jiufen of the past.

Now shops close around 7 p.m., which Tseng said is "shocking" —because Jiufen used to be a town that never sleeps.

"What do you think miners used to do after work?" Tseng asked.

It turns out the hard workers did what all hard workers do: eat, drink, be merry, and — in this case — gamble too: "It was like Las Vegas," she said.

Since most shops on the old shopping street used to be run by residents who lived in the same spaces, they would also keep them open late into the night, Tseng said.

In the 1990s, following the hype from "A City of Sadness," teahouses in Jiufen even operated into the wee hours of the morning to serve local tourists unwinding over the weekends. Tseng knows — because she used to work in one.

Today, it can get eerily silent at night in Jiufen after the daytrippers leave — which is a different sort of charm in itself. However, it's just not the soul of Tseng's hometown.

Launching a night tour business

Tseng now hopes to revive some of the nocturnal buzz by running a night tour after daytrippers leave. It's a business as much as a salve for her own existential anxiety.

"As things I remember started disappearing, I began to doubt myself. I started to doubt if something I remember really existed in the first place," Tseng said. "I had to do something."

She charges 400 New Taiwan Dollars, or $12.30, per person for the tour and can see as many as 25 people for each tour. A minimum of five people are required to form an English tour.

The tour starts at the house she shares with her grandmother and uncle, which is also home to a gold ore museum. Founded by Grandpa Tseng, who died in 2012, the museum was what brought Tseng home in the same year.

Before returning to Jiufen, Tseng spent her first two years after college in a few unrelated jobs. She taught Chinese in London, and worked two retail jobs in Taipei.

Tseng's private museum is simple, with displays of metal ores and tools. At the entrance stands a mining cart with Grandpa Tseng's gear and tools. She charges 120 New Taiwan Dollars per visitor and requires a group of at least 10 people for the museum tour.

Tseng doesn't appear to have figured out how to scale up her operations. She markets the tours mainly via local guesthouses. She said she wasn't even receiving a salary in her first decade back in Jiufen, but is driven by a deeper calling.

During her tour, she tells stories about what the town used to be.

"If a place doesn't have memories and culture, the place will disappear. Jiufen wouldn't be Jiufen anymore," she said.

Recently, Tseng also started manning a barbershop after its longtime owner, Miyoko Yang, died at the age of 80. It's not just for heritage but to keep the only barbershop in the neighborhood in service.

Reimagining authenticity amid over-tourism

Like all tourist hot spots, Jiufen residents have a love-hate relationship with the travelers who line up its stairs and clamor into shops.

Visitors have taken over their daily spaces, but tourism has also rejuvenated the town and provided residents with commercial opportunities from running guesthouses to renting out their homes as shop spaces.

"The lives of residents have been impacted but without sightseeing, this place would not survive," said Tseng. "There were no other industries after mining, and that was why it fell into decline. Tourism gave Jiufen a second life."

Tseng is hoping to present a more genuine Jiufen to visitors and to inspire businesses in the area to imagine a future where commercial opportunities can align with the area's heritage.

It's a delicate balance.

"'Authenticity' to local residents is quite different from what tourists expect," Kevin Cheong, an adjunct lecturer at the Singapore Management University and a project consultant to the Global Sustainable Tourism Council, told me.

To local residents of the place, authenticity is about retaining traditional ways of life, forms of worship, rites, rituals, and customs. In other words, it's so that they can go about their everyday lives, so the tourist doesn't exist, explained Cheong.

"However, to tourists, 'authenticity' is like a show performance where the place is on stage delivering a 'song-and-dance' and they pay for such an experience," he said.

Tseng admitted she has considered escaping the tourist trap that is home many times. But she is not looking to leave now that she's so entwined with the local community.

Besides, she can't, the Jiufen local said half-seriously.

"I go to the temple every year over the new year to ask about my career and if it's right for me to continue staying here, if there's a future for me here," Tseng said, referring to a traditional practice of drawing a divination lot in answer to a question or request.

The Earth God that oversees Jiufen has instructed Tseng to stay put — every single year: "He is telling me, 'don't rush, be patient.'"

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