tourism promotion operations

Best Tourism Promotion Operations colleges in the U.S. 2024

Best tourism promotion operations colleges in the u.s. for 2024.

Manatee Technical College offers 1 Tourism Promotion Operations degree programs. It's a small, public, two-year college in a large suburb.

Jefferson Community College offers 3 Tourism Promotion Operations degree programs. It's a small, public, two-year college in a small city. In 2022, 8 Tourism Promotion Operations students graduated with students earning 7 Associate's degrees, and 1 Certificate.

Niagara County Community College offers 2 Tourism Promotion Operations degree programs. It's a small, public, two-year college in a outlying rural area.

Rockland Community College offers 1 Tourism Promotion Operations degree programs. It's a medium sized, public, two-year college in a large suburb. In 2022, 14 Tourism Promotion Operations students graduated with students earning 14 Associate's degrees.

Community College of Rhode Island offers 1 Tourism Promotion Operations degree programs. It's a large, public, two-year college in a small city. In 2022, 2 Tourism Promotion Operations students graduated with students earning 2 Certificates.

Palau Community College offers 1 Tourism Promotion Operations degree programs. It's a very small, public, two-year college in a unknown area. In 2022, 16 Tourism Promotion Operations students graduated with students earning 16 Associate's degrees.

ICPR Junior College offers 1 Tourism Promotion Operations degree programs. It's a very small, private for-profit, two-year college in a large suburb.

Find local colleges with Tourism Promotion Operations majors in the U.S.

List of all tourism promotion operations colleges in the u.s..

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2024 Best Tourism Promotion Operations Schools

There was only one school in the United States to review for the 2024 Best Tourism Promotion Operations Schools ranking.

What's on this page: * Degree-Level Rankings

• Best Overall Tourism Promotion Operations Schools List

Tourism Promotion Operations Rankings by Degree Level

When choosing the right school for you, it's important to arm yourself with all the facts you can. To that end, we've created a number of major-specific rankings , including this Best Tourism Promotion Operations Schools list to help you make the college decision. More interested in schools in a specific area of the country? Filter this list by region or state .

To further help you make the college decision, we've developed a unique tool called College Combat that allows you to compare schools based on the factors that matter the most to you. Go ahead and give it a try, or bookmark the link so you can check it out later.

Read more about College Factual's methodology .

Best Schools for Tourism Promotion Operations in the United States

The schools below may not offer all types of tourism promotion operations degrees so you may want to filter by degree level first. However, they are great for the degree levels they do offer.

Top Schools in Tourism Promotion Operations

Jefferson Community College is one of the best schools in the United States for getting a degree in tourism promotion operations. Jefferson Community College is a small public college located in the city of Watertown. More information about a degree in tourism promotion operations from Jefferson Community College

Tourism Promotion Operations by Region

View the Best Tourism Promotion Operations Schools for a specific region near you.

Other Rankings

Associate degrees in tourism promotion operations.

View All Rankings >

Tourism Promotion Operations Related Rankings by Major

Tourism Promotion Operations is one of 10 different types of Specialized Sales, Merchandising & Marketing programs to choose from.

Most Popular Majors Related to Tourism Promotion Operations

View All Tourism Promotion Operations Related Majors >

Notes and References

• The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
• The Integrated Postsecondary Education Data System ( IPEDS ) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
• Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s ( College Scorecard ).
• Credit for the banner image above goes to Qfamily .

More about our data sources and methodologies .

Popular Reports

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Tourism Promotion Operations

In 2021, the locations with the highest concentration of Tourism Promotion Operations degree recipients are Viola, NY , Watertown, NY , and Warwick, RI . In 2021, the locations with a relatively high number of Tourism Promotion Operations degree recipients are Viola, NY , Watertown, NY , and Manatí, PR . The most common degree awarded to students studying Tourism Promotion Operations is a associates degree.

learning Institutions

Information about the types of higher education institutions that grant degrees in Tourism Promotion Operations and the types of students that study this field. Rockland Community College awards the most degrees in Tourism Promotion Operations in the US, having also the highest percentage of degrees awarded in Tourism Promotion Operations.

The most common sector, by number of institutions, that offers Tourism Promotion Operations programs are Public, 2-year institutions (7 total). The most common sector, by number of degrees awarded, is Public, 2-year (17 completions).

Institutions

• Rockland Community College
• Jefferson Community College
• Palau Community College

The most common sector, by number of degrees awarded in Tourism Promotion Operations, is Public, 2-year (17 completions in 2021).

The following chart shows the share of universities that offer Tourism Promotion Operations programs, by the total number of completions, colored and grouped by their sector.

Tuition Costs for Common Institutions

Rockland Community College has the most Tourism Promotion Operations degree recipients, with 9 degrees awarded in 2021.

The following bar chart shows the state tuition for the top 5 institutions with the most degrees awarded in Tourism Promotion Operations.

Specialized Colleges

Out of all institutions that offer Tourism Promotion Operations programs and have at least 5 graduates in those programs, Rockland Community College has the highest percentage of degrees awarded in Tourism Promotion Operations, with 1.04%.

Degrees Awarded by County

• Rockland County, NY
• Jefferson County, NY
• Manatee County, FL

This map shows the counties in the United States colored by the highest number of degrees awarded in Tourism Promotion Operations by year.

Growth in Awarded Degrees

This map shows the counties in the United States colored by the highest growth in degrees awarded for Tourism Promotion Operations.

briefcase Employment

Information on the businesses and industries that employ Business graduates and on wages and locations for those in the field.

The average salary for Business majors is $98,335 and the most common occupations are Accountants & auditors , Other managers , and Financial managers .

The industry that employs the most Business majors is Elementary & secondary schools , though the highest paying industry, by average wage, is Securities, commodities, funds, trusts & other financial investments .

Yearly Income for Common Jobs

This chart shows the average annual salaries of the most common occupations for Business majors.

Highest Paying Locations

• Battery Park City, Greenwich Village & Soho PUMA, NY
• Fairfield, New Canaan, Wilton, Weston & Easton Towns PUMA, CT
• Westchester County (Southeast) PUMA, NY

This map shows the public use micro areas (PUMAs) in the United States colored by the average salary of Business majors.

Note that the census collects information tied to where people live, not where they work. It is possible that Business majors live and work in the same place, but it is also possible that they live and work in two different places.

Most Common

The most common occupations Business majors, by number of employees, are Accountants & auditors , Other managers , and Financial managers .

Most Specialized

Compared to other majors, there are an unusually high number of Business majors working as Accountants & auditors , Financial analysts , and Financial examiners .

Highest Paid

The highest paid occupations by median income for Business majors are Surgeons , Physicians , and Chief executives & legislators .

Occupations by Share

The number of Business graduates in the workforce has been growing at a rate of 3.28%, from 11.2M in 2020 to 11.5M in 2021.

The largest single share of Business graduates go on to work as Accountants & auditors (9.56%). This chart shows the various jobs filled by those with a major in Business by share of the total number of graduates.

The most common industries that employ Business majors, by number of employees, are Elementary & secondary schools , Accounting, tax preparation, bookkeeping & payroll services , and Banking & related activities .

The highest paying industries of Business majors, by average wage, are Securities, commodities, funds, trusts & other financial investments , Internet publishing, broadcasting & web search portals , and Oil & gas extraction .

Industries by Share

The industry which employs the most Business graduates by share is Elementary & secondary schools , followed by Accounting, tax preparation, bookkeeping & payroll services . This visualization shows the industries that hire those who major in Business .

Specialty Locations

• Carr 2-Carr 111 PUMA, PR
• Carr 2 (Noroeste) PUMA, PR
• Carr 2-Carr 100 PUMA, PR

This map shows the public use micro areas (PUMAs) in the United States where there are a relatively high population of Business majors.

geosearch Diversity

Demographic information for those who earn a degree in Business in the United States.

The average age of a person in the workforce with a degree in Business is 43.9.

The most common degree type these workers hold is a Associates Degree. Female employees are more likely to hold Business degrees, and White students are the most common race/ethnicty group awarded degrees in Business (7 students).

Workforce Age

This chart shows distribution of ages for employees with a degree in Business . The most common ages of employees with this major are 36 and 40 years old, which represent 2.63% and 2.62% of the population, respectively.

Degrees Awarded

The most common degree types awarded to students graduating in Tourism Promotion Operations are Associates Degree and 1 to 2 Year Postsecondary Certificate.

Workforce Degrees

The most common degree types held by the working population in Business are Bachelors Degree, Masters Degree, and Professional degree.

Sex Imbalance for Common Institutions

This chart shows the granted degrees by sex at the 5 institutions that graduate the most students in Tourism Promotion Operations.

Race & Ethnicity by Degrees Awarded

• White 7 degrees awarded
• Native Hawaiian or Other Pacific Islanders 3 degrees awarded
• Hispanic or Latino 3 degrees awarded

This chart shows the number of degrees awarded in Tourism Promotion Operations for each race & ethnicity. White students earned the largest share of the degrees with this major.

Race & Ethnicity by Sex

This chart illustrates the differences by sex for each race & ethnicity of Associates Degree recipients in Tourism Promotion Operations.

Global Diversity

• India 169,218 degree recipients
• Philippines 141,318 degree recipients
• Mexico 139,522 degree recipients
• Mongolia 2.88 times more than expected
• Zimbabwe 2.63 times more than expected
• Indonesia 2.49 times more than expected

There are a relatively high number of people that were born in Mongolia that hold Business degrees (2.88 times more than expected), and the most common country of origin by total numbers for non-US students earning a degree in this field is India (169,218 degree recipients).

predictive-analysis Skills

Data on the critical and distinctive skills necessary for those working in the Tourism Promotion Operations field from the Bureau of Labor Statistics. Tourism Promotion Operations majors need many skills, but most especially Reading Comprehension. The revealed comparative advantage (RCA) shows that Tourism Promotion Operations majors need more than the average amount of Operations Analysis, Systems Evaluation, Systems Analysis, Mathematics, Judgment and Decision Making, Writing, Reading Comprehension, Programming, Persuasion, Complex Problem Solving, Active Learning, Critical Thinking, Speaking, Active Listening, Management of Financial Resources, Science, Management of Personnel Resources, Monitoring, Social Perceptiveness, Service Orientation, Negotiation, Time Management, Coordination, Learning Strategies, Management of Material Resources, Instructing, Operation Monitoring, Technology Design, Quality Control Analysis, Equipment Selection, Installation, Operation and Control, Equipment Maintenance, Troubleshooting, and Repairing.

These two visualizations, one a radial chart and one a bar chart, show the same information, a rating of how necessary the following skills are for Tourism Promotion Operations majors. Toggle between "value" and "RCA" to see the absolute rating of that skill (value) and the revealed comparative advantage (RCA), or how much greater or lesser that skill's rating is than the average. The longer the bar or the closer the line comes to the circumference of the circle, the more important that skill is. The importance of Operations Analysis is very distinctive for majors, but the Reading Comprehension, Writing, Critical Thinking, Active Listening, Speaking, Judgment and Decision Making, Complex Problem Solving, Active Learning, Systems Analysis, Systems Evaluation, Monitoring, Mathematics, Social Perceptiveness, Persuasion, Coordination, Time Management, Learning Strategies, Operations Analysis, Service Orientation, Instructing, Management of Personnel Resources, Negotiation, Science, Programming, Management of Financial Resources, Operation Monitoring, Management of Material Resources, Quality Control Analysis, Technology Design, Equipment Selection, Installation, Operation and Control, Equipment Maintenance, Troubleshooting, and Repairing are the three most important skills for people in the field.

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• Tourism Promotion Operations

Tourism Promotion Operations Program Comparison

Average income after completing tourism promotion operations program, colleges offering tourism promotion operations program.

Tourism Promotion Operations Major

Description: A program that prepares individuals to perform marketing and sales operations connected with the promotion of tourism in public and private sector settings. Includes instruction in principles of marketing research and advertising, promotional campaign organization, media relations, and applicable technical and administrative skills. Is Tourism Promotion Operations the right major for you? Take the MyMajors Quiz and find out if it fits one of your top recommended majors!

What Courses Do Tourism Promotion Operations Majors Take?

The required and elective courses you would take for Tourism Promotion Operations majors vary considerably among institutions. Courses are listed here that are illustrative of the breadth of topics you are likely to experience were you to major in this field.

What other majors are related to Tourism Promotion Operations?

• Apparel and Accessories Marketing Operations
• Auctioneering
• Business and Personal/Financial Services Marketing Operations
• Fashion Merchandising
• Fashion Modeling
• General Sales, Merchandising and Related Marketing Operations
• Hospitality and Recreation Marketing Operations
• Merchandising and Buying Operations
• Real Estate
• Retailing and Retail Operations
• Selling Skills and Sales Operations
• Special Products Marketing Operations
• Specialized Sales, Merchandising and Marketing Operations
• Tourism and Travel Services Marketing Operations
• Vehicle and Vehicle Parts and Accessories Marketing Operations

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Effective Tourism Marketing and Promotion Strategies in 2024 and beyond

By: Marium Farooq

December 12, 2023

Table of Contents

According to a study by Statistica in February 2023 , global travel is expected to go up in 2023 and 2024. After a big drop during the COVID-19 pandemic, travel started picking up again in 2022. The forecast predicts a 15.5 percent increase in people visiting different countries in 2023 compared to the year before. At the same time, the number of people traveling from one country to another is estimated to go up by nearly 16 percent during this period.

The tourism industry stands out due to its distinctive nature – it involves marketing and selling experiences that include various elements such as destinations, services, and activities. Unlike typical products, the competition in this industry is consistently intense. To effectively compete with others, marketing strategies must be not only creative and unique but also comprehensive. This calls for meticulously crafted approaches that offer a distinct edge over competitors.

To thrive in this expanding and profitable industry, you require a marketing strategy that suits the modern, ever-changing digital landscape. Run promotional campaigns to increase visibility for your brand, and most importantly, attract more customers. Here are some strategies that can give you the competitive edge you’re seeking:

1. It all begins with understanding your Target Market

The first step is to comprehend your ideal customers. Understanding your customers is the initial key to a powerful marketing strategy. The most effective way to do this is by creating an ideal customer profile that addresses key questions: Who are your customers? What is their demographic information? What motivates them? What interests them, and where do they seek information? How do they prefer to book their experiences? If you have successfully answered all these questions, you can start mapping out your communication strategy that highlights what makes you unique. These customer personas will form the foundation of your marketing strategy.

2. Social Strategy 

As we’ve discussed previously, what sets the tourism industry apart is the intense level of competition it faces. In the world of tourism, the saying “seeing is believing” holds significant weight. Nowadays, customers have high expectations, seeking a fully immersive experience and meticulously planning every aspect of their trips – from bookings to sites and experiences. The key? They want to visualize it all before embarking on their adventure. Given these dynamics, social media is an essential part of your digital marketing that emerges as one of the most potent marketing channels for your tourism organization – provided you choose the right platforms. Each platform presents its unique features and challenges. The two most popular social media platforms for travel marketing are:

Instagram: Instagram boasts over 1.5 billion monthly users , and its user base continues to expand. The platform’s remarkable growth positions it as one of the most trending platforms, coupled with the fact that it is entirely visual. This unique characteristic makes Instagram exceptionally effective for tourism marketing.

The platform has witnessed substantial growth in its mobile video content since its launch, with brands increasingly relying on this medium to enhance engagement metrics and conversion rates. As a tour operator, your responsibility is to assist your potential customers in crafting the perfect tour package and ultimately a great vacation experience. On Instagram, you can captivate your audience by sharing pictures of experiences, hotels, meals, and itinerary events to facilitate their planning process for your tourism business.

Facebook: With over 3 billion monthly active users , Facebook stands out as the most populated social media platform, underscoring the importance of establishing a presence on this platform. However, how can you effectively leverage Facebook for your travel marketing? First and foremost, ensure that your business information on Facebook is complete. Often, travellers access such information about the tourist activity or tourism product through your Facebook profile, particularly if you operate a small business or if your official website has a low ranking on search engines. Given Facebook’s status as the most populated platform, it consistently receives high rankings and Domain Authority on search engines making it an essential tool for your social media marketing.

Another way travellers love to interact with a tourist destination is through check-ins, especially beneficial for destination marketing. Ensure that you use location targeting in your ads, as well as other parameters such as language, age, gender, interests, behaviours, etc. for a highly targeted marketing campaign.

Whether employing precise targeted advertising or a tourism promotion, the platform guarantees that your offers reach your intended target audience. Furthermore, it provides an opportunity to deepen your understanding of your customers, ultimately boosting sales for your travel brand.

3. Create Immersive Content with Reels

When it comes to visual content, more is better. Reels are one of the most exciting features offered by social media platforms such as Facebook, Instagram, and TikTok, and they are excellent for capturing the attention of diverse audiences. Reels provide a fun and interesting way to connect with your audience. When considering the duration of your video content, ensure it includes all aspects of your experience. You can later break it down and repurpose it on different platforms. Create stories, TikTok reels, visuals for your Facebook creatives, and more.

Depending on your content, you can attract more audiences, increase your brand awareness,inspire your audience, and showcase your services. Focus on what your audience is looking for instead of creating mundane behind-the-scenes videos of your work unless that’s what your audience desires. Otherwise, stick to the fully immersive experience you offer. Your visual content is the key for the successfulness of your content marketing.

One of the key challenges tour operators face is how to distribute content effectively without being too redundant. As mentioned earlier, more is better. Create multiple videos of your offerings, focusing on each aspect of the services you provide. This way, you have plenty of options to choose from and can easily edit and use them on multiple platforms using various online tools.

Another crucial aspect is not to omit important information. If your audience is inspired by the experiences you offer, they will likely be interested in tiny details such as the location, prices, availablilty, customizations, and who they can contact to work out a plan. Make sure you address all these questions.

4. Leverage Social Media Influencers

After creating and effectively distributing your video content, if you find it becoming repetitive, consider engaging Instagram influencers followed by your target audience. Influencer Marketing not only adds credibility to your business but also plays a crucial role in expanding your reach to new audiences.

The key lies in selecting influencers wisely. As a tour marketer, it may be tempting to focus solely on the number of followers each influencer has, but this approach overlooks two crucial pieces of information. Firstly, consider whether there is a match between the influencer’s brand personality and yours. Is your target audience likely to follow this specific influencer? This question harks back to the beginning of our blog, where we emphasized creating an ideal customer profile. If there is a match, the second crucial piece of information is the level of influence the influencer has over their audience. This can be determined by analyzing the engagement of the influencer’s followers. At times, influencers may have a modest follower count but a high level of influence, presenting an opportunity for you to strike a profitable deal with them which might be essential for a successful tourism marketing campaign.  

5. Create a Seamless Website Experience

Your website serves as the primary tool to enhance your conversion rates, representing a critical component of your customer’s journey where key decisions are made. The first crucial aspect is to ensure all essential information is readily available, creating an easy booking process. Missing information may prompt customers to leave your website to seek details on your social media platforms or, worse, abandon the booking process. Display all relevant pictures, video content, and details where the booking occurs.

Pro Tip: Enhance your website’s efficiency by utilizing advanced booking software like Zaui, which significantly aids in establishing a seamless booking process for your guests.

The second pivotal element is the user experience on your website. If it is cluttered, slow, or difficult to navigate, it can significantly impact your booking numbers. It is important to maintain a well-designed and organized website for a smooth user experience. The third key point is to integrate a booking system directly into your website to initiate online bookings. Consider using Zaui, a popular booking system that enables revenue growth and automates everyday reservation tasks. Book a demo, and our experts will guide you through the platform, addressing all your questions.

6. Google Things to do

Consider the first step in trip planning: a keyword search on a search engine. With Google commanding over 90% of search traffic, securing visibility on this leading platform is crucial. Ensure your presence spans four relevant surfaces: Google Maps, Google Travel, Google Search, and your Google My Business Profile, each with unique attributes.

To learn how to enhance your visibility and outperform popular OTAs on these platforms, download our Google Things to do ebook . Alternatively, reach out to us for a personalized demo to experience our advanced integration with the Google Things to do platform. Over the past year, our Zaui experts have dedicated themselves to providing tour operators with a premium experience on Google Things to do, marked by advancements in integration and exemplary support. Download the ebook now to get started. CTA – Download Ebook

7. Email Marketing

If you currently don’t have an email list, it’s time to start building one. Your email list is among the most crucial marketing assets you possess, offering greater power than many other marketing channels since Email Marketing is the third-highest return on investment (ROI) .

Ideally, incorporate a subscription form on your website to invite visitors into your online community. This allows you to reconnect with them and potentially convert them into paying customers.

Another facet of your Email Marketing strategy involves guest communication . Establish a seamless guest experience with effective pre and post-trip notifications. Utilize this avenue to build credibility through reviews, ensuring the automation of review notifications. If you find this challenging, there’s no need to worry; your booking software can seamlessly handle it. Book a Personalized Demo with Zaui to explore these features further.

8. Tap into The Power of Reviews

Your reviews serve as a window into customer satisfaction, and there has been a consistent increase in reliance on them. Multiple review sites, such as Yelp, TripAdvisor, and Google Local, are perfect for building an online presence and reputation. Consider joining one or a couple of notable platforms and be diligent in responding to all reviews, both negative and positive. This demonstrates that you are attentive and value all feedback.

Another crucial aspect is the use of pictures, which provide the highest form of credibility. This is where you can elevate your marketing efforts. Photo marketing tools like Fotaflo and PicThrive can seamlessly integrate with your booking system , assisting you in getting direct referrals and reviews that outshine your competition, thereby enhancing your visibility. In tourism marketing, visual content plays the most important role, and professionally taken pictures shared through photo marketing tools provide control over the quality of visual content, as well as improving the overall guest experience.

Standing out in the tourism industry can be a daunting task. However, by incorporating a few unique and modern marketing tactics, you can create a memorable experience for your customers, ultimately strengthening your tourism marketing strategy. With the right strategy and approach, your marketing efforts can help you build deeper connections with your target audience, allowing you to stand out in a crowded market and achieve long-term success in the tourism industry.

If you are seeking unique ways to outshine your competition, get in touch with Zaui. We offer an All-in-One Booking Solution fully equipped with tools and services to help you attain the marketing success you are seeking for your business.

Book a Demo!

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Please note you do not have access to teaching notes, the impact of tourism promotion in tourist destinations: a bibliometric study.

International Journal of Tourism Cities

ISSN : 2056-5607

Article publication date: 22 April 2022

Issue publication date: 9 December 2022

This paper aims to provide an assessment of tourism promotion in tourist destinations and airports (TPTDs) and to organize and classify the literature on tourism promotion, with the aim of staging the importance of this topic and encouraging future research in the projection of tourism and marketing sectors.

Design/methodology/approach

The paper uses the Social Sciences Citation Index (SSCI) database to analyze the bibliometric in TPTDs topic from 2000 to 2021. Additionally, the paper also uses the visualization of similarities (VOS) viewer software to map graphically the bibliographic material. The graphical analysis uses bibliographic coupling, co-citation, citation and co-occurrence of keywords.

This study provides an amended new definition of tourism promotion, which is the efficient management of a destination’s resources and strategic plans by destination marketing organizations (DMOs) to adapt the tourism supply to market trends and will empower tourists to visit such destinations. Furthermore, results also show a new paradigm applied to TPTDs topic and classified in five first-order research streams. Digital and mobile marketing, infrastructure, branding, quality, accessibility and information factors about a specific destination which are mostly demanded by tourists are considered as an important means of promotion for the tourism industry.

Originality/value

The contribution of this study is important to identify new challenges and opportunities for researchers, DMOs, airport and airlines operators and stakeholders, as disentangling existing contradictions and applying new theoretical framework to make better future decisions by researchers and organizations to provide higher quality to new research in the context of the TPTDs.

• Tourism promotion
• Bibliometric
• Tourist destinations
• Universities

Florido-Benítez, L. (2022), "The impact of tourism promotion in tourist destinations: a bibliometric study", International Journal of Tourism Cities , Vol. 8 No. 4, pp. 844-882. https://doi.org/10.1108/IJTC-09-2021-0191

Emerald Publishing Limited

Copyright © 2021, International Tourism Studies Association

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UN Tourism | Bringing the world closer

Responsible, sustainable and universally accessible tourism, share this content.

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The World Tourism Organization (UN Tourism) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

Our Priorities

Mainstreaming tourism in the global agenda: Advocating the value of tourism as a driver of socio-economic growth and development, its inclusion as a priority in national and international policies and the need to create a level playing field for the sector to develop and prosper.

Promoting sustainable tourism development: Supporting sustainable tourism policies and practices: policies which make optimal use of environmental resources, respect the socio-cultural authenticity of host communities and provide socio-economic benefits for all.

Fostering knowledge, education and capacity building: Supporting countries to assess and address their needs in education and training, as well as providing networks for knowledge creation and exchange.

Improving tourism competitiveness: Improving UN Tourism Members’ competitiveness through knowledge creation and exchange, human resources development and the promotion of excellence in areas such as policy planning, statistics and market trends, sustainable tourism development, marketing and promotion, product development and risk and crisis management.

Advancing tourism’s contribution to poverty reduction and development: Maximizing the contribution of tourism to poverty reduction and achieving the SDGs by making tourism work as a tool for development and promoting the inclusion of tourism in the development agenda.

Building partnerships: Engaging with the private sector, regional and local tourism organizations, academia and research institutions, civil society and the UN system to build a more sustainable, responsible and competitive tourism sector.

Our Structure

Members: An intergovernmental organization, UN Tourism has 160 Member States, 6 Associate Members, 2 Observers and over 500 Affiliate Members.

Organs: The General Assembly is the supreme organ of the Organization. The Executive Council take all measures, in consultation with the Secretary-General, for the implementation of the decisions and recommendations of the General Assembly and reports to the Assembly.

Secretariat: UN Tourism headquarters are based in Madrid, Spain. The Secretariat is led by the Secretary-General and organized into departments covering issues such as sustainability, education, tourism trends and marketing, sustainable development, statistics and the Tourism Satellite Account (TSA), destination management, ethics and risk and crisis management. The Technical Cooperation and Silk Road Department carries out development projects in over 100 countries worldwide, while the Regional Departments for Africa, the Americas, Asia and the Pacific, Europe and the Middle East serve as the link between UN Tourism and its 160 Member States. The Affiliate Members Department represents UN Tourism’s 500 plus Affiliate members.

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Tourism Marketing and Promotion

General overview.

Marketing and promotion are essentially figuring out what message(s) you need to sell a product and how to communicate to potential buyers. To use the famous quote from the 1989 movie Field of Dreams “if you build it they will come” is NOT how tourism works, marketing and promoting is essential to be successful. But, marketing and promoting tourism is very different than other tangible products and services. Destination CVBs are marketing and promoting an entire destination with numerous “products” and services.

Tourism Marketing

The American Marketing Association (2022) indicates “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (https://www.ama.org/the-definition-of-marketing-what-is-marketing/). There are common elements of marketing used for all products, but tourism marketing is unique. In marketing in general there are the common 4-Ps:

• Product – Whatever is being sold (in tourism it is the experience).
• Price – Cost of the product (in tourism it includes everything you purchase for the experience).
• Place – Where you purchase the product. Also known as how the product is distributed.
• Promotion – How the company or organization communicates the product to the consumer(s).

Marketing tourism is very unique compared to other products. Shoemaker and Shaw (2008) provide four primary ways marketing tourism is different than other products:

• Intangibility – Tourism is an experience, not a physical product (e.g., computer). Tourists will have memories of the experience they may share with others (e.g., family, friends).
• Perishability – The supplier cannot stockpile the product and resell it. For example, an empty seat on an airplane cannot be resold on a different flight. Each plane has a limited number of seats. An airline cannot add a seat unsold on the first plane to the second plane.
• Heterogeneity – The experience is not likely to be the same for consumers. Unlike physical products (e.g., computer), tourism experiences cannot be mass produced.
• Inseparability of production and consumption – Tourism experiences are consumed as they are produced. Other products can be produced in one city, state, etc. and sold in another. In tourism, the consumer (tourist) has to go to the product (i.e., destination). With tangible goods they can be purchased in a store and taken home or shipped to the consumer.

For tourism marketing there are an additional 4-Ps (Morrison et al., 2018):

• Packaging – A way to purchase some, many, all of the tourism product together (often through intermediaries such as Travelocity, Expedia, etc.).
• Programming – Ability of the destination to change themes, delivery of the product, and when the programs are available (e.g., destinations may have a special program around certain holidays).
• People – Tourism focuses on people. Destinations strive to provide a good experience and people are needed who can provide the experience. Although technology is changing some aspects of tourism, people will likely always be required.
• Partnerships – When businesses, organizations, etc. work together or collaborate deliver the tourism experience.

Marketing Orientation

Marketing orientation is essentially a guide for marketers. Morrison et al. (2018) suggest the following orientations

• Production – Focuses on what the product is and how it might fulfill needs and expectations of tourists.
• Sales – Focuses on selling more. So, increasing the volume of travelers, getting day-trip tourists to stay overnight are two examples of selling more.
• Marketing – First the needs and expectations of tourists are identified. Then, marketing tries to find a way to fulfill those needs and expectations.
• Societal – This orientation considers the society and local community and finds sustainable and/or responsible ways to market. This is a perspective or orientation that can minimize the negative social/cultural impacts.

In addition and similar to other topics covered (e.g., planning, development), marketing needs to be adaptable. Remember, tourism is season in many destinations, which might mean different target markets, different programming and events, and other issues to consider. As discussed from several perspectives, marketing needs to be adaptable because of challenges such as the economy, natural disasters, and other challenges.

Market Segmentation

Market segmentation in tourism is a way to group tourists according to characteristics they have in common since they are not exactly alike (Morrison, 2010). Some of the simple ways to segment the tourism market includes by demographics (e.g., age, household income, education, marital status). However, by combining such variables and looking at life cycle tourism marketers can be much more targeted and strategic. Another important consideration is geographic, or where actual and/or potential tourists reside. Another option is purpose of trip (e.g., business or leisure; group, family, individual). Behaviors of travelers can also be used to segment tourists. For example, marketers might segment based on travelers’ motivation or benefit they seek from taking a leisure trip/vacation. Psychographics (e.g., attitudes, interests, opinions) is a valuable segmentation tool which Strategic Business Insights (2009-2023) uses to group travelers into lifestyles (there is a survey you can complete to find out what type of VALS traveler you are) .

An example of segmenting a group of travelers is Shoemaker’s (1989) study that segments based on senior travelers reasons for traveling using cluster analysis, which is a statistical technique to segment a sample into groups based on a set of survey questions (Brochado, 2021). Shoemaker (1989) segmented based on reasons seniors traveled, including rest/relaxation, festivals/special events, experience new things, visit new places, escape daily routine, intellectual, and a number of other items. This study identified that there are sub-markets of the broader senior travel market. For example, Shoemaker (1989) identified three clusters: “Family Travelers” who enjoy spending time with immediate family; “Active Resters” travel to escape daily routine, intellectual enrichment such as visit historical sights, and participate in physical activities; and “Older Set” whose main differentiating characteristics is they are older then the other two groups and enjoy staying at all inclusive resorts, and participating in activities such as visiting historical sites.

When selecting target markets there are several criteria to consider according to Morrison et al. (2018). First, the need to be measurable, meaning you can estimate how many exist in the target market. This is essential because you want your broad or mass marketing to reach a sizable number of potential visitors. Next, the target market(s) need to be accessible, meaning you can reach them with your message. The next criteria is they need to substantial enough to justify the time and money that will be spent. Fourth, the target market(s) need to be defensible or make sense that they are likely to visit. The defensible criteria includes recognizing if they are a separate target market than other target markets or are they enough alike another that they are not truly distinct. Durability of a target market implies they will continue to exist over time and not just be a short-term or one occurrence. The destination also needs to ensure they can compete with other destinations for the target market. Homogeneity of the target market is the criteria that there are enough similarities with the target market. Finally, each target market needs to be compatible with the other target markets, as well or residents or locals to minimize negative social/cultural impacts.

Morrison et al. (2018) also identifies concerns the destination needs to consider when identifying target markets. First, do they have enough income to travel now and in the future and will they potentially spend enough money at the destination to make they a worthwhile target market. The destination also needs to be confident they can be competitive with other destinations marketing to the same or similar target markets. Another important concern is to ensure the investment needed to offer the product(s)/service(s) to attract the target market and to market/promote to them is worthwhile. Finally, does the destination have sufficient financial and other services to design and promote at necessary levels.

Destinations should also consider internal marketing within the destination. This includes to members of a CVB and/or other businesses within the destination system. Other internal stakeholders should be included such as politicians and community leaders, service providers (e.g., police, fire, EMT/healthcare) who are included in the important infrastructure component of a destination system. External marketing should not only done for visitors, but also intermediaries, suppliers, media, and other potential groups who can help with a destination’s efforts.

Branding and Positioning

Branding is applied quite a bit for products and services. However, in tourism it is more complex to brand a destination. Until relatively recently, CVBs would use the full phrase and/or acronym in the name of the organization (e.g., Greater Houston Convention and Visitors Bureau). These long and often similar names for the organizations could make it difficult to differentiate from other destinations. Many CVBs began developing shorter, more attractive names such as Visit Houston and have various logos and other branding to differentiate themselves from competitors.

A key element of branding, logos “can facilitate many DMO marketing activities to establish brand image and identity, particularly relevant before the actual visitor experience” (Blain et al., 2005). Branding is critical for developing a destination’s image because of increased competition among destinations (Jetter & Chen, 2011). Branding and brand identity help a destination position themselves or establish an image as a travel destination.

All brands have a value generated by the name, icon, or other identification, which represent brand equity. Williams (2021) the brand equity concept is complex. For tourism with so many stakeholders involved it is way more complex than single brands. So, destinations need to figure out what represents the overall  tourism product of their destination. Kim and Lee (2018) found that characteristics such as price and work of mouth influence perceptions of perceived quality, brand awareness and image, which then help a destination’s brand equity.

Marketing Plan

Within a destination’s marketing plan should be both strategic and tactical elements (Morrison et al., 2018). Strategic activities are more related to long-term goals, which might include developing relationships and or partnerships with and between tourism related organizations (e.g., CVB, sports commission, hotel association, etc.). These types of strategies help a destination be cohesive and develop long-term value, which can lead to repeat visitation. The relationships and partnerships can help a destination manage the impacts (i.e., economic, environmental, social) as well. The tactical elements are shorter term, but help the destination with long-term goals. Examples include public relations campaigns, social media efforts, and the foci of convention and meeting sales, which can include booking short-term meetings to fill in the gaps for the destination around larger conventions, trade shows, and other large events that are booked and confirmed much further in advance.

The marketing planning process as explained by Morrison et al. (2018) should address the following questions:

• Use situation and or SWOT analysis (i.e., strengths, weaknesses, opportunities, threats). This analysis(es) should consider who current visitors are, what the destination offers. To reflect how all of the modules for this class interact, a destination might identify an opportunity to develop a new attraction. Also consider environmental scanning, which assesses legal (e.g., travel restrictions), technological (e.g., smartphones), accessibility to and within the destination, economic, and macro-level competition for consumers discretionary income.
• Evaluate the entire tourism system components (i.e., attractions, facilities, infrastructure, transportation, hospitality)
• Assess visitor market, including current target markets, as well as potential target markets.
• Compare and contrast the destination with competitor destinations, which can include but not limited to their image and their marketing plan.
• Through out all this process strengths and weaknesses should be clearly identified. Through weaknesses a destination might identify opportunities or things that can be done better.
• Vision and mission statement. The vision statement is very much future oriented. The mission statement is essentially what the organization does and its’ values.
• Establish marketing goals to get to where the destination would like to be, which might include number of visitors, economic impact, visitor satisfaction, and/or various other possible ways to measure if the destination gets there. Remember, most or all CVBs are at least partially funded by the hotel occupancy tax, so hotel tax might be a goal to set.
• Using the segmentation ideas and criteria (e.g., measurable, accessible, etc.) above, the destination needs to identify target markets.
• Create – if destination does not have a positioning approach.
• Change – if positioning has not resulted in the desired image the approach likely needs to be changed.
• Reinforce – perhaps target markets have forgotten or the image they have of the destination is not as strong as it used to be. In this case finding a way to reinforce or remind visitors is needed.
• Establish objectives that the destination can measure, including within target markets. These should be very specific and result from all the analysis performed throughout the marketing planning process.
• By implementing the marketing plan. Typically have sub-marketing plans for each target market because of various potential differences between them. The differences would include the marketing mix or 4-Ps of marketing (i.e., product, place, price, promotion).
• Monitor along the way so the destination can adapt if needed. Remember the objectives are stepping stones toward the longer term goals. So, if objectives are not being achieved something(s) likely need to be adapted.
• Research and statistics. It depends on what the measurable goals (and objectives) are as to how to measure.

Tourism Promotion

Promotion is essentially communicating or making consumers aware of a product, which can be verbal, written, and/or visual. Walker and Walker (2018) provide sequential steps of how promotion affects the buying process labeling each with one word descriptions:

• Provider creates awareness of the product to consumers (awareness).
• Consumer needs to become aware of how the product will fulfill or affect their needs (knowledge)
• Hopefully this knowledge creates a positive disposition for the product (liking).
• Hopefully the positive disposition lead to the consumer preferring the product over those of the competitors (preference).
• Finally, this should increase the probability of the consumer purchasing the product (probability).

Remember, the tourism product is very different and more complex than other products. One, the product is intangible and two it is derived of many aspects (i.e., attractions, accommodations, built facilities, transportation, infrastructure, hospitality).

Since promotion is a communication tool, there is a sender and a receiver. The sender for destinations as a whole are typically the CVB or DMO and the receivers are potential travelers/consumers. Messages/promotions can be sent through a variety of channels (e.g., billboards, television, newspaper, magazines, internet, email newsletters, etc.). However, not all promotions reach the intended recipient(s). Morrison et al. (2018) explains the following issues related to promotions and reaching the intended recipient(s):

• Barriers – ways consumers can block messages, such as Do Not Call Registry and recording television shows to be able to fast forward through commercials.
• Filters – deleting emails from companies and people not known to the recipient.
• Noise – any distraction keeping the recipient(s) from the promotional message.
• Permission – can be explicitly or implicitly. An example of explicitly is subscribing to a CVB e-newsletter. An example of implicitly is the organization pays for a message, such as on Facebook or a television commercial.

Morrison et al. (2018) also suggest even if the intended recipient(s) receives the promotion, it does not mean they hear, understand, and/or believe the message. It is important to send a message that people can understand and is realistic or believable. Ideally, the sender of messages will be able to receive feedback from the recipient(s). For example, number of recipients who click a link to get more information, number of sales of the product, a follow up survey to find out what the recipient(s) thought of the promotion to name a few.

Promotion Goals and Types

There might be various goals a CVB or DMO has for their promotions. One very obvious goal is to get consumers to purchase or book a trip. Other potential goals would be to entice travelers to upgrade to more expensive packages, stay longer, convert day visitors to overnight tourists, and be repeat visitors. In order to potentially achieve these goals it is important to understand the visitor buying process in order to establish goals and to influence purchasing behaviors. Inherently, consumers need information to consider any purchase, including travel. The general consumer decision-making process according to The Sales Optimization Company. (2009-2022) includes the following stages:

• Awareness – consumer becomes aware they need a product, in the case of leisure tourism it could be a weekend getaway, family vacation, a day trip to a community event or other activity in another destination than where they reside, and many other possibilities.
• Research – the consumer will search for information about possible options. A destination should have their promotional materials in multiple sources to be as visible as possible.
• Consideration – the consumer through the research stage may have numerous possibilities to consider.
• Conversion – the purchase decision is made. This could include deciding not the take the trip, perhaps for various reasons (e.g., do not have enough money for the desired trip).
• Re-purchase – consideration if the trip or product fulfilled their need and would buy again, or take a trip to the same destination again.

Morrison et al. (2018) suggest thee are three goals of promotions. You might also consider these strategies to try to modify consumers’ behaviors. The first is inform, which is relevant for the awareness and research stages of the consumer decision-making process. Next is persuade, which is relevant to the consideration and conversion stages of the consumer decision-making process. Last, remind is a strategy to use as consumers contemplate the potential re-purchase stage of the consumer decision-making process.

Promotional Tools

The ‘place’ component of the 4-Ps of marketing provide what Morrison et al. (2018) refer to as ‘the promotional toolbox’. Many references (e.g., Morrison, et al., 2018; Walker & Walker, 2018) regarding promotional tools highlight and explain the following

• Advertising -primary source for promoting to the mass market for leisure travel (e.g., television, magazines, newspapers, billboards, internet (banner ads).
• Personal selling – primarily used to promote a destination for the meetings and events sector where a small number of people decide on the destination and venue, but the event brings many people.
• Merchandising – travelers may purchase souvenirs when they travel. This is a good promotional tool where the traveler pays for it and is a reminder of the trip later one. For example, someone might use a coffee cup from a trip and be reminded of their experience. If it was a good experience it might influence them to consider visiting again. Another example, someone might wear a shirt or hat they purchase from a destination. A friend or even someone they do not know might ask them about their experience. This is free word-of-mouth promotion that a business or organization benefited financially since the tourist paid for it.
• Digital marketing – websites, social media, e-mail, e-newsletters.
• Sales promotion – a form of promotion that is typically separate from the broader advertising that takes place pretty much all of the time. Sales promotion offers an extra incentive to purchase and is more likely for a limited time.
• Public relations – this promotional tool is important because they deal with the media. Think about when large events have been announced for a city, like the Super Bowl or FIFA World Cup. The local news channels might interview someone from the planning committee. A public relations person would handle arranging that and any inquiry from the media.

Planning Promotions

Morrison et al. (2018) suggest there is a “big P” and “little p(s)”. The big P is the overarching promotional plan for the organization, which is derived of the little ps. Examples of little ps will be the convention sales team’s plan, the leisure sales plan, sporting events, any other categories a destination provides or focuses on. Convention sales might be trying to promote a period of time where they currently do not have conventions or meetings and need to fill in the gap. Sporting events might focus on a specific sport.

Promotions Planning Process

Tourism promotions planning process asks the same questions as marketing planning process. Essentially at this stage, you are implementing the marketing plan:

• Where are we now? – this question is guided by identifying target markets and the promotional tools a destination will use to promote to specific target markets. The target markets should include not only different visitor groups, but also travel trade intermediaries, local community, and media/press.
• Where would we like to be? – this question is used to identify or establish measurable objectives (e.g., number of people to click on the promotion icon, number of overnight stays generated). These objectives are specific to the little ps and include goals of the promotion (i.e., inform, persuade, remind).
• This question also identifies the budget for the specific promotion and potential partnerships to pool resources (e.g., funding, talent and knowledge of people).
• This question also helps determine the message idea, which may require research, focus groups, and other forms if feedback to assess consumers’ interest and refine the promotion.
• The message format needs to be created to ensure it is understandable, distinct from competitors, and believable (i.e., destination really can provide what it is promoting).
• In terms of financial resources, there are various measures that help to determine the promotional reach (e.g., cost per contact, cost per inquiry, geographic – how many people in a designated market area you might reach). (There are various others in the PowerPoint we will discuss in more detail, including tradeoffs with specific promotional tools.)

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GHL 2365 - Tourism Copyright © 2024 by Jason Draper is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License , except where otherwise noted.

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Tourism Promotional Materials

• First Online: 06 March 2019

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• M. Zain Sulaiman 3 &
• Rita Wilson 4  

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This chapter defines tourism promotion materials and describes the various media of tourism promotion, particularly the Internet. The discussion then narrows down to the language of tourism promotion which is used by these media to achieve the ultimate objective of persuading potential tourists. Beginning with the general features of the language, the chapter discusses the textual functions of the language of tourism promotion, and how it is influenced by three sociological perspectives of tourism (strangerhood, authenticity and play) resulting in a language of differentiation, authentication and recreation. The notions of time, magic and euphoria are also discussed as key features. This is followed by a discussion of the main techniques used by copywriters in the creation of the language of tourism promotion.

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Buck’s ‘The Ubiquitous Tourist Brochure ’ ( 1977 ) is one of the pioneering studies which analyse the content of tourist brochures. Following MacCannell’s work ( 1976 ), he concluded that the language of tourist brochures is constructed as tautologies with ‘authenticity ’ being the ‘lead message’ (Buck, 1977 , pp. 200, 206).

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10 Promotion Strategies for the Travel and Tourism Industry that Actually Work

Almost every industry is (still!) going through tough times since the pandemic outbreak back in 2020. Some of them, though, have been affected by coronavirus far more than the others – and the travel industry is definitely one of them. Canceled trips, canceled flights, confused guests and hosts alike, countless restrictions, and the overall uncertainty of what’s coming next – all this have brought the industry to the brink of collapse.

Thankfully, most travel and tourism businesses decided to fight against the odds, and work their way through the pandemic. As of summer 2022, there are signs of coming back to (normal) life. Nobody knows, though, what autumn will bring and convincing consumers to plan their trips is far more difficult now than it ever was. That’s why clever marketing and promotion strategies seem to be the keys for the industry to get back on its feet.

Marketing for the travel and tourism industries in 2022

The pandemic isn’t the only problem the travel and tourism industry has faced lately. The economy (for example in Europe) forces people to think twice before going on costly vacations abroad. The competition is stiff as ever, and there’s still a need to maintain a healthy balance between costs and earnings. There’s no point in pumping thousands of dollars into marketing strategies if they won’t bring enough ROI. That’s why it’s crucial to select the next promotion strategy for your business carefully.

Here are some notable travel marketing trends are worth mentioning:

• TikTok marketing – this social video platform became a powerful marketing tool for those skilful enough to unlock its potential. Often referred to as a platform for children and youth (and dismissed for being such), TikTok hosts 1 billion active users. It’s a value that shouldn’t be ignored.
• Social media marketing – the dominance of TikTok does not mean that other social media platforms are doomed in marketing. Instagram, Facebook, and even LinkedIn – all those media have their place and are still valid marketing platforms. The key is – as always – targeting the right audience.
• Influencer marketing – staying in the social media area: engaging celebrities and influencers in your marketing activities is an idea worth thinking of. Of course, the influencer with a 250K Instagram profile won’t bring thousands of customers directly to your company, but the recognizability should definitely help.

What about some travel marketing trends for 2022?

• Flexibility is a key – though low prices are still important, customers are eager to find offers that enable them to get a full refund or change bookings if necessary.
• Long-term rentals – in times of remote work, more people want to try living in new places for a more extended period. So-called workations have become more popular than ever, and people expect special deals for long-term rentals.
• Geofencing – looking for attractions near the place of living has become a thing during the pandemic. People are forced to put off their travel plans until somewhere in the future, turned to what their area has to offer. With geofencing , local attractions, such as restaurants, museums, go-karting tracks, escape rooms or laser tag places, became open for people searching for “[something] near me” which, apparently, grew popular in recent years.

Enough of those trends – you’re here for the list, so here it is! 10 promotional strategies for the travel and tourism industry that actually work – they have been launched and tested by companies we know. There’s no room for hypotheses. Below you’ll find nothing but real-life examples – get ready to get inspired!

Gamecity Zoetermeer

Promotion types used: discount coupons, gift cards, giveaways.

Gamecity GoKarting Zoetermeer is a place of fun games and entertainment for people looking to do something more active and demanding than watching VOD at home or going to the cinema. Gamecity offers go-karting, laser tag, minigolf and an innovative, competitive escape room-like experience called Prison Island.

1. Social media giveaways

Pursuing the newest trends, Gamecity launched a few social media profiles, such as Instagram or TikTok (their most popular video has been watched more than 40K times!). They use TikTok not only for sharing funny, short videos but also to run giveaways for their engaged followers, thus increasing company recognizability and gaining new followers (as well as potential customers):

Online contests are usually a very effective way to raise awareness of newly-created brands. Still, nothing stands in your way if you want to organize a sweepstake every now and then to promote your already established brand.

‍ In short: a well-performed online giveaway should not only bring some attention to your company but it might also result in a significant followers increase. Each of them can become your next valuable customer!

2. Discount coupons

People who don’t order any service without typing “[name of the company] discount coupon” in Google Search won’t be disappointed, as Gamecity Gokarting issues discount coupons every once in a while. A nice 20% discount for go-karting should be enough to convince the unconvinced and create the opportunity for them to try new things while traveling or just hanging out with friends.

Discount coupons are the salt of promotion strategies for the tourism and travel industry – it’s always nice knowing that the attraction you were already willing to experience is a bit cheaper than expected. However, from a business perspective, too big of a discount can be deceptive, as people could try it once and then never come back due to the feeling that the service should be cheaper than it is. That’s why companies usually launch 10-20% discounts.

‍ In short: The most significant advantage of the discount coupon promotional strategy is that it’s not very demanding to launch and maintain such a promotion. And with a proper tool, such as the Voucherify, issuing coupons is approachable and developer-friendly.

Promotion types used: gift cards, partnerships, giveaways.

Sportihome has created its unique business model that combines two things you can find in the company name – sports and housing rentals. To make their offer attractive for sports enthusiasts and travelers alike, Sportihome runs numerous giveaways with strongly-thematic rewards, such as entries for sports events and so on:

3. Partnerships

A popular marketing strategy is partnering up with well-known brands to provide discounts, equipment and other gifts. Sportihome decided to follow this path by teaming up with Decathlon , the most prominent sports gear brand in France. Each host, who joins the Sportihome family, gets an exclusive 10% discount for equipping the lodgings they share with Sportihome customers.

In short: partnerships may strengthen your brand as showing up in the right company to a business meeting does. And if the partnership comes with benefits for the customers, you can be sure that it will positively impact your marketing efforts.

4. Gift cards

One of the ultimate travel and tourism promotion types is gift cards. However, buying holidays as a gift can cause unintended trouble – it isn’t easy to be a hundred percent sure that the gifted person won’t have any plans in a given period. Also, choosing the location and lodgings for them might not be the best idea (who knows if they’d like it?). In such a case, the best way would be to present someone with a gift card for holidays of their choice. And that’s exactly what you can do via Sportihome – choose the price (from €50 to €1,000) and choose whether Sportihome should send the card to the recipient or if you want to do this personally.

Each gift card is valid for 24 months, and the gifted person can use the code from the gift card during the payment – after choosing the most suitable location.

In short: Gift cards are present in almost any industry, but they became especially popular when the pandemic began – if all the travel companies ensured full refunds for everyone who wanted to cancel their flights, trips and vacations, they would already be out of business. One of the ways to stay above the surface while encouraging customers to return was to offer them gift cards instead of a cashback.

This is precisely the way easyJet decided to deal with the coronavirus crisis – read more about it in our case study!

{{CUSTOMER}}

{{ENDCUSTOMER}}

Al Ali Yachts

Promotion types used: BOGO, discount coupons, giveaways.

Al Ali Yachts is a luxury yacht-rental company based in Dubai, UAE. In a demanding market, rental companies have to try different marketing strategies to get to the right audience. One of the most effective promotions used by Al Ali Yachts is BOGO – buy one, get one free – promotion.

How does it work? BOGO promotions add an item whenever a customer orders a required number of items. For example, during the "Enjoy the Summer" promotion, Al Ali Yachts offers their customers 1 hour of yacht rental for free for every 3 hours booked. It’s easy to calculate that the offer equals a 25% discount. The difference lies in the incentive.

If a group of friends would like to rent a yacht for two hours, they might get incentivized by the promotion – they’d rather pay for 3 hours and have a boat for 4 hours.

6. Holiday giveaways

There’s always an occasion to celebrate – should it be International Women’s Day, Independence Day or National Pizza With Everything (Except Anchovies) Day, brands have learnt to incorporate them into their marketing efforts. A contest where the winner gets 1 hour of free cruising? Why not? If it brings people interested in the product, it’s probably a good idea (though there’s a million dollars for whoever creates a campaign combining National Pizza Day with yacht rental).

Dertouristik

Promotion types used: discount coupons.

Visiting the Dertouristik website for the first time is one of those unforgettable moments, when a pop-up ad doesn’t get on the nerves – why so? Because of an exclusive, time-limited offer (also the fact that it doesn’t cover the whole screen)!

7. Time-limited offers

Though setting a time limit for the offer is old as the world, it’s useful promotional tool companies use with success in 2022 (and will probably still use in 2222). Here’s what it looks like on the Dertour website:

The window pops up right after entering the website – it says that there’s a €50 discount for any travel package from Dertour, as soon as the total costs are above €500. The offer is valid until midnight, so there’s a strict deadline, but with plenty of time to think this decision through.

It’s a nice touch that after closing the pop-up window, it’s still available under the blue “Ihr Rabatt Code” button, so the customers can get back and copy their code anytime.

Promotion types used: flexibility packages, discount codes, freebies.

8. Flexible packages

Trends in the travel and tourism promotions have changed – customers expect more than low prices, loyalty solutions or various discounts. They also need peace of mind when it comes to planning their vacations. That’s why solutions such as ItaliaRail’s Flexibility packages work! With an additional fee customers can ensure that they would be able to reschedule or cancel their train tickets with an 80% or 90% refund:

9. Freebies

Genuinely taking care of customers’ well-being is one of the most effective promotional strategies – especially if the goal is to create a long-term relationship with the customer. So ItaliaRail went the extra mile and prepared a little welcoming gift for their potential customers – a free Italian phrases ebook, which can be a helpful guide for those who visit Italy for the first time. Of course, giving away an ebook like this probably won’t become a game-changing strategy for the company. Still, it’s an excellent little addition to make customers feel better about traveling, and to get some email addresses in the process.

Promotion types used: cart promotions, discount coupons.

With its branches in Switzerland, Austria, Netherlands, France, Poland, Spain, the UK, Denmark, Belgium, Norway, Sweden and Finland, TUI became one of the most popular travel agencies in Europe, offering holiday trips worldwide.

10. Cart promotions

Knowing that the most straightforward solutions are often the most satisfying ones, TUI went through with cart promotions – the discounts visible immediately while browsing the offers:

A big, red –41% alert is precisely what TUI wants people to see right after clicking the TUI Deals button on the homepage. The difference between the regular and discounted price is what drives people’s purchasing decisions more often than they want to admit. But the difference between €1410 and €831 is just too good!

‍ Cart-level promotions , though, offer more than only displaying lower prices. Using them, you can assign automatic discounts to each customer who meets the redemption criteria, create personalized deals, enable free shipping, bonus items and much more!

Coming up with a successful promotion strategy for the travel and tourism industry requires a lot of work and dedication – I hope the above list of examples will help you choose the best promotion type to begin with. Now, before I finish, here are three final tips you might find helpful:

• Select two or three promotion types you’re eager to try out. Learn more about them and see if they are within your reach before investing any money in them.
• Look around and search for software that would help you create and launch the type of promotions you’re interested in. It’s always a better (and cheaper) idea to find ready-made software instead of trying to come up with your own solution.
• If you’re determined to try out different types of promotions for your business, make sure that the software you’ve found in step 2 is able to handle each of them. No point in subscribing to (and paying for) two or three different software packages while you can stick to a single one.

If you’re looking for a powerful promotion engine where you can create numerous marketing campaigns (personalized coupons, cart-level promotions, digital gift cards, product bundling, loyalty and referral programs, geofencing), but pay only for the actual usage, try Voucherify. And when I’m saying “try” I mean it – Voucherify comes with a free plan, which you can use to find your way through the platform before deciding to pay any money!

Don’t hesitate any longer

Get started with Voucherify!

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Tourism Marketing and Promotion

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The EAC partner States undertake to develop a collective and co-ordinated approach to the promotion and marketing of quality tourism into and within the Community. To this end, the Partner States co-ordinate their policies in the tourism industry and establish a framework of cooperation in the sector that will ensure equitable distribution of benefits.

EAC Tourism Marketing Strategy (2021-2025)

A Regional Tourism Marketing Strategy has been developed through a consultative process. The Strategy is aimed at reinforcing the individual efforts of Partner States and providing a framework for cooperation in the promotion and marketing of tourism within the region and internationally.

The EAC Tourism Marketing Strategy (2021-2025) is pegged on the vision: 'EAC to be the leading sustainable regional tourism destination in Afric a’ while its mission is to ‘ develop and promote inclusive and sustainable intra-regional and international tourism across the EAC region ’.

The Strategy is underpinned by various Strategic Objectives, that is,

• Develop regionally and internationally competitive multi-destination tourism products offering high-quality travel experience;
• Position and market EAC as a leading regional tourism destination in Africa;
• Branding East Africa as a single tourism destination;
• Build institutional capacity of EAC Secretariat and Partner States to effectively develop and market the region as a tourism destination of choice; and
• Enhance financing for tourism marketing and promotion.

Joint Tourism Promotion at International and Regional Trade Fairs

EAC Partner States have been undertaking joint tourism promotion at the World Travel Market (WTM) in London, United Kingdom and International Tourism Bourse (ITB) in Berlin, Germany since 2007/2008. However, this was put on hold in 2019 pending a Return to Investment study.

In addition, the EAC Secretariat participates at tourism expos taking place in the region. This is aimed at projecting and creating visibility of EAC as a single tourism destination.

Regional Tourism Campaign

A one-month Regional Tourism Media Campaign was undertaken in November/December 2021. The main objective of the campaign was to support the recovery of the EAC tourism sector following the unprecedented decline in international tourism occasioned by the COVID-19 pandemic.

The ultimate goal was to increase visitations to key tourist sites and consumption of tourism services by domestic and regional markets. This way, a dedicated media campaign would help sustain tourism businesses within the region and restore confidence in the destination.

The campaign took into account an existing initiative by the East African Tourism Platform dubbed “Tembea Nyumbani” and it was therefore agreed that the EAC campaign be aimed at identifying areas of synergy and address the possible gaps in order to sustain the rallying call for the EAC citizens to travel within the region.

The campaign was launched on 24 th November 2021 by the EAC Secretary General who urged tourism private sector players to extend affordable packages to East Africans so as to entice them into taking advantage of the holiday offers. The campaign took a two-pronged approach, that is, use of mainstream media (radio, TV and newspapers) and use of social media platforms (facebook, twitter and Instagram) through selected influencers.

More information: Tembea Nyumbani special packages

Tourism e-Catalogue

The EAC Secretariat in collaboration with the East African Tourism Platform and with support from GIZ is in the process of finalizing an EAC Tourism e-Catalogue that highlights the key tourism offerings in the region including the tourism attractions sites, accommodation establishments, tour operators and travel agent services among others.

The catalogue will be shared through the EAC and EATP websites as well as through National Tourism Boards’ websites.

EAC Tourism Barometer

The EAC Secretariat is in the process of developing an easy-to-use online tool to monitor tourism trends in the region. The tool will guide the Secretariat, national governments and tourism stakeholders in making policy and strategy decisions related to the promotion of tourism into and within the Community. A regional consultative meeting in this connection was held in July 2022 and national stakeholders’ meetings as well as a Regional Validation meeting are planned to take place by December 2022.

Regional Tourism Capacity Building

As part of the tourism recovery efforts in the region in line with the EAC Tourism Marketing Strategy and the EAC Tourism Recovery Plan, a capacity building programme was initiated and undertaken from December 2021 to February 2022. The exercise was undertaken in close collaboration with the East African Tourism Platform as a measure to ensure sustainability. It targeted different stakeholders across the tourism value chain in the region including MSMEs, youth, women and local communities.

The EAC Regional Tourism Capacity Building Programme

East Africa has made significant strides in tourism through the concerted efforts of EAC Partner States and the EAC Secretariat, promoting the region as a unified destination. Central to the EAC Tourism Marketing Strategy is the EAC Tourism Capacity Development Programme , available on the atingi e-learning platform. This free programme offers a blend of self-paced learning and live sessions with regional experts, designed to enhance participants' knowledge and skills, thus boosting their competitiveness in the tourism sector. Courses are delivered in engaging modules over four months, with certifications provided upon completion. The program benefits the EAC tourism sector by fostering competitiveness, standardizing practices, and promoting sustainability, while participants gain career advancement, networking opportunities, flexible learning, and cost-free education. Enrollment is straightforward and accessible to all interested stakeholders.

East African Community EAC Close Afrika Mashariki Road P.O. Box 1096 Arusha United Republic of Tanzania Tel: +255 (0)27 216 2100 Fax: +255 (0)27 216 2190 Email: [email protected]

Quick guide:.

• Travelling within the EAC
• Studying in the EA region
• Working in the EA region
• Investing in the EA region
• Visiting the EAC HQ

Opportunities:

• Employment at EAC
• Consultancies
• Procurement
• EAC e-Procurement Portal
• Opportunities, Scholarships & Grants
• Kiswahili Mobility Programme

Tools & Services:

• EAC Trade Helpdesk
• EAC Reports Database
• EAC Information Repository
• EAC Data Portal
• EAC e-Library
• Staff Login
• Calendar of Activities Oct 2023 - Jun 2024

Help & Support:

• EAC Customer Service Charter
• Malpractice Statement
• Commitment to AF Policy
• Quality Policy Statement
• Frequently Asked Questions
• Request Information
• Customs Union
• Common Market
• Monetary Union
• Political Federaton
• Press Releases
• Calendar of Events
• Visiting the EAC
• Media Contacts
• Overview of EAC
• EAC Quick Facts
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• EAC Institutions
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• EAC History
• Key Documents
• EAC Emblems
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• E-RESOURCES
• REGIONAL STATISTICS

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Tourism Promotion Services  develops the knowledge, skills, and attitudes requisite for tourism promotion. It covers competencies that a person must achieve to operate an automated information system, provide destination information and advice, access and interpret product information, and promote tourism products and services.

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Shimla May 19, (PTI) Congress’ Mandi candidate Vikramaditya Singh on Sunday said if elected as an MP, he will focus on promoting eco-tourism in the area.

Speaking to reporters after a public meeting in Manali, Singh said a drop has been noticed in the inflow of tourists to Kullu district after the summers.

Therefore, a plan has been developed to promote eco-tourism in the area in order to maintain tourist footfall throughout the year, the state minister added.

The Congress has pitted Singh against BJP candidate and actor Kangana Ranaut. Hitting out at Ranaut, Singh said, “I request former chief minister Jai Ram Thakur to and teach her so that she can know what work has been done in Mandi by the Congress-led government at the Centre.” In one of her election rallies, Ranaut had asked what Singh’s family did for Mandi despite representing the constituency several times in the Parliament.

The Congress leader said the scheme of 24-hour drinking water supply in Kullu and Manali, establishment of IIT Mandi and construction of Medical College in Ner Chowk were done during the Congress regime.

“Apart from this, there are many such schemes about which Kangana Ranaut knows nothing. She just keeps making baseless statements and has no idea about the developmental works undertaken at the grassroots level,” the Himachal Pradesh PWD minister added.

Vikramaditya Singh, the two-time MLA from the Shimla (rural) Assembly segment, is the titular king of the erstwhile princely state of Bushahr.

He is the son of Mandi sitting MP Pratibha Singh, who is representing the constituency for the third time in the parliament. His father Virbhadra Singh was also a three-time MP form the same seat.

The Mandi parliamentary seat, which goes to polls on June 1 in the last phase of the Lok Sabha elections, is spread over six districts comprises 17 assembly segments, eight of which are reserved for Scheduled Tribes and Scheduled castes. PTI COR BPL RPA

This report is auto-generated from PTI news service. ThePrint holds no responsibility for its content.

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Air Vanuatu enters voluntary liquidation, leaving passengers stranded in Australia and Vanuatu

Air Vanuatu has entered voluntary liquidation and authorities are unable to say when flights will resume, leaving Australian travellers and ni-Vanuatu people stranded across the two countries.

Ernst & Young confirmed it took control of the airline after the Vanuatu government appointed it as voluntary liquidator of the company.

Air Vanuatu said on Thursday afternoon all international flights until Sunday were cancelled, and flights after that day were "under review".

Ernst & Young said it would conduct safety and maintenance checks before resuming normal operations.

"The liquidators intend to resume normal trading as soon as possible, while considering all opportunities to place the carrier on a stronger footing," Ernst & Young said in a statement.

"Affected travellers will be informed of this disruption and re-booked on flights as soon as operations resume.

"The existing management team will remain in place and will work closely with the liquidators through this process."

Uncertain time frame for return

Vanuatu's Finance Minister John Salong, whose role makes him a shareholder of Air Vanuatu, said no-one knows when the airline will resume its services.

"The first thing they have to do is, one, assure the employees that it's business as usual, so they can take care of the customers that are currently stranded and customers that have been making bookings," he said.

"The second thing is, of course, to look at ensuring that everything is safe, because we're talking about aircraft being in the air and safety has always been paramount for Air Vanuatu.

"The third thing is to deal with the suppliers so that we can have all the necessary processes in place so the business can run as per usual.

"So it may take a couple of weeks."

Morgan Kelly, an Ernst & Young partner in turnaround and restructuring services, said the liquidators were working as quickly as possible so that passengers could get home.

"We have people who are stranded in all kinds of locations at the moment and also people who are stranded in Vanuatu trying to return home to their destinations," he said.

"At the moment we're working with all of our partner airlines, our codeshare airlines.

"And we're also working with other operators and the Vanuatu government agencies to try and come up with a solution as quickly as we can."

Vanuatu Tourism Office chief executive Adela Issachar Aru apologised to travellers affected by the flight cancellations.

She said the office was waiting for updated flight schedules from Air Vanuatu, and that these would be available soon.

'It's so shameful'

Ni-Vanuatu seasonal worker Gordon Kalotiti is stranded in Melbourne with more than 30 other workers, and is waiting to hear when they can return home.

The seasonal workers learnt of Air Vanuatu's flight cancellations at the city's airport on Thursday, after a long journey from regional Victoria.

"The weather is not really good … We must sleep around here, waiting for information," Mr Kalotiti said.

They were told to wait, and that they would be put on another flight home.

"The information that we have [is] the same information that we had yesterday. We are still waiting."

Mr Kalotiti said Air Vanuatu had a responsibility to find and pay for accommodation for the seasonal workers while they wait.

"I came to Australia to work, and to take money back home. And it doesn't make sense to me that if we are stranded here, we will pay our own accommodation and food and other stuff.

"What I'm seeing is not fair."

He called on the Vanuatu government to fix the problems affecting Air Vanuatu.

"It's so shameful that we are here," he said.

'It's left people agitated'

Sally Witchalls, from Canberra, was due to fly out of Vanuatu's capital city Port Vila on Wednesday but learnt of the flight cancellations as she checked out of her hotel.

She is still waiting along with four other friends to hear about alternative flights home.

"We're in the dark here. There's very little communication from the airlines, from Air Vanuatu or any other carrier services they're linked with as well."

She tried to book a flight departing later in the week, but it fell through.

"We're waiting and we're hoping and hopefully we'll get some information today."

Her travel insurers have told her she won't be covered in cases where the airline goes into liquidation, and she and her friends are working out how they will pay for some of their additional accommodation.

"It does leave you a little bit worried about what travel insurance is for," she said.

Ms Witchalls said some stranded passengers have looked for alternative routes home, including flying out to Fiji, to fly back into Australia with Fiji Airways.

She said there was anxiety among some stranded passengers waiting to hear when they could fly home.

"There's a lot of families here and a lot of people with differing levels of health and health needs as well," she said.

"It's left a lot of people agitated, concerned about when they're getting out and also looking for their needs going ahead for the next couple of days."

Air Vanuatu, which is owned by the Vanuatu government, has been grappling with issues affecting its services including flight delays and cancellations, and its Boeing 737 has been in maintenance for extended periods.

A spokesperson from Australia's Department of Foreign Affairs and Trade said they were "aware of reports that Air Vanuatu and its codeshare partners have cancelled or re-scheduled all flights over the coming days".

"Australians affected by the travel delays should contact their travel agent or travel insurance company," the spokesperson added.

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HOTELS.COM, L.P. V. PINE BLUFF ADVERTISING AND PROMOTION COMMISSION (Majority)

A group of online travel companies (OTCs), including Hotels.com, Expedia, and Priceline, were found liable by the Jefferson County Circuit Court for unpaid taxes under several Arkansas tax statutes. The court ordered the OTCs to pay the unpaid taxes, along with penalties, interest, and attorney's fees. The OTCs appealed, arguing that the court erred in imposing the taxes and awarding penalties. The case began in 2009 when the Pine Bluff Advertising and Promotion Commission and Jefferson County, Arkansas, filed a declaratory-judgment action against the OTCs, seeking a declaration that the OTCs were liable for local gross receipts tax and local tourism tax. The City of North Little Rock intervened in the case in 2011, alleging a similar claim. The circuit court granted class certification in 2013. In 2018, the circuit court denied the OTCs' motion for summary judgment and granted the class appellees' motion, finding that the OTCs were liable for the taxes. The Supreme Court of Arkansas reversed the lower court's decision. The court found that the OTCs were not entities subject to the pre-2019 versions of the state and local gross receipts tax and the state tourism tax. The court also found that the OTCs did not rent, lease, or furnish rooms under the plain meaning of the local tourism tax statute. Therefore, the court held that the OTCs were not liable for the pre-2019 hotel taxes. The court did not address the OTCs' remaining arguments for reversal.

Some case metadata and case summaries were written with the help of AI, which can produce inaccuracies. You should read the full case before relying on it for legal research purposes.

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90-Year-Old Breaks Record As Oldest Astronaut With Blue Origin's Launch

I n a significant milestone for space tourism, Blue Origin , the space venture of Jeff Bezos , has successfully launched its first crew to suborbital space since 2022 . The crew included the oldest person and the first U.S. Black astronaut candidate from the 1960s.

What Happened: As per Reuters, the six-person crew was launched from West Texas on Sunday, marking the revival of Blue Origin's space tourism operations. Among the crew members was Ed Dwight, who at 90 years and eight months, set the record for the oldest person to travel to space.

The launch took place from Blue Origin's facilities near Van Horn, Texas. The rocket separated from the capsule, which then ascended to 65.7 miles (105.7 km) beyond Earth's atmosphere. The booster returned to land as planned, and the capsule descended back to Earth under parachutes after a mission lasting roughly 10 minutes.

See Also:  China Slams Rival Nations Amid Espionage Attempts In Space Sector: 'Spare No Effort To Contain And Suppress Us'

Ed Dwight was the first Black astronaut candidate selected by former U.S. President John Kennedy in 1961. Despite this, he had never flown to space until now. "I am ecstatic," Dwight said upon landing.

Why It Matters: Blue Origin's New Shepard rocket had been grounded since a mid-flight failure in September 2022. The company implemented 21 corrective actions, including an engine redesign and organizational changes, before resuming flights. These changes were overseen by the U.S. Federal Aviation Administration.

Under the leadership of new CEO, Dave Limp, who was appointed last year, Blue Origin has prioritized resuming New Shepard's routine missions. The company also plans to debut its larger rocket, New Glenn, by the end of this year, further expanding its space tourism operations.

Read Next:  Jeff Bezos-Owned Blue Origin To Resume Space Tourism Flights After Nearly 2-Year Long Hiatus

This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Photo: Shutterstock

© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

This article 90-Year-Old Breaks Record As Oldest Astronaut With Blue Origin's Launch originally appeared on Benzinga.com .