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Tourism NI Launches ‘A Small Step to a Giant Adventure’ Marketing Campaign

A new Tourism Northern Ireland TV ad went live on 7 September to promote the destination to key Republic of Ireland and Northern Ireland visitor segments. The 40-second ad, available to view  here , is designed to encourage people to enjoy a staycation at home this autumn and promote a diverse destination that attracts visitors from around the world every year.

An integral part of Tourism NI’s Recovery Campaign, the ad highlights the many ways people can embrace Northern Ireland’s giant spirit through the creative concept of ‘A Small Step to a Giant Adventure’. Backed by the song ‘Let Go’ by Northern Ireland’s house music pioneers, The Japanese Popstars, the ad features a real-life family of five enjoying many of Northern Ireland’s tourist attractions and experiences.

Reminding people about the huge potential for discovery, fun and adventure all over Northern Ireland, the TV ad will run until 18 October and is expected to be seen by around 83% of the adult population in Northern Ireland and 90% in the Republic of Ireland.

Featuring the new ‘Embrace a Giant Spirit’ branding, Tourism NI’s Recovery Campaign was launched at the end of June, with a second phase beginning mid-August. Designed to help tourism businesses as they navigate the impact of the Covid-19 pandemic, its results have already far surpassed previous marketing campaigns.

In addition, Tourism NI increased the level of funding available through a Co-operative Marketing Fund to 75% of participants’ costs, with the application process also extended to encourage businesses to market directly to potential staycationers.

John McGrillen, Chief Executive, Tourism NI, said: “I am delighted to see our new ad rolling out to urge people once again to enjoy a short break at home sometime in the next few months. The autumn period provides a great opportunity for everyone to explore Northern Ireland, where it is possible to take a trip into new adventures, savour exceptional food and drink and enjoy world-class immersive experiences at the same time as supporting an industry vital to our local economy.

“Tourism NI has been working hard to deliver our Recovery Campaign, and I am very encouraged that our work with the Northern Ireland Hotels Federation has yielded record participation from the industry. With 275 businesses taking part against a previous maximum number of 80, we have been able to deliver in excess of £450,000 funding to local businesses via the Co-operative Marketing Fund.

“Covid-19 has had a deep and profound impact on our tourism industry, so as we concentrate our efforts on recovery we want to again press home the message that Northern Ireland really has everything when it comes to enjoying a holiday and that by taking a short break we can all play a part in helping to support the tourism sector.”

In addition to a mix of digital, outdoor, radio, press and television advertising alongside PR and media activity, other strands of Tourism NI’s Recovery Campaign have included promotion of the ‘Eat Out to Help Out’ scheme and partnering with national tourist boards across the UK to promote the industry standard and consumer mark, ‘We’re Good to Go’.

This mark shows that businesses are committed to operating safely, including social distancing, following the recommended cleaning processes, and agreeing to undergo spot checks. Developed with the national tourism bodies of England, Scotland and Wales, the standard provides peace of mind to visitors as they explore Northern Ireland.

To explore much more in Northern Ireland, visit  discovernorthernireland.com  or follow Discover Northern Ireland on Facebook, Twitter and Instagram.

• A Small Step to a Giant Adventure
• John McGrillen
• The Japanese Popstars

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Tourism NI Launches ‘A Small Step to a Giant Adventure’

TV ad set to inspire Northern Ireland's giant staycation spirit

An exciting new Tourism Northern Ireland TV ad goes live today (7 September) promoting the destination to key Republic of Ireland and Northern Ireland visitor segments.

The 60-second ad is designed to encourage people to enjoy a staycation at home this autumn and promote a diverse destination that attracts visitors from around the world every year.

An integral part of Tourism NI’s Recovery Campaign, the ad highlights the many ways people can embrace Northern Ireland’s giant spirit through the creative concept of ‘A Small Step to a Giant Adventure’.

Backed by the song ‘Let Go’ by Northern Ireland’s house music pioneers The Japanese Popstars, the ad features a real-life family of five enjoying many of Northern Ireland’s tourist attractions and experiences.

Reminding people about the huge potential for discovery, fun and adventure all over Northern Ireland, the TV ad will run until 18 October and is expected to be seen by around 83% of the adult population in Northern Ireland and 90% in the Republic of Ireland.

Featuring the new ‘Embrace a Giant Spirit’ branding, Tourism NI’s Recovery Campaign was launched at the end of June, with a second phase beginning mid-August. Designed to help tourism businesses as they navigate the impact of the Covid-19 pandemic, its results have already far surpassed previous marketing campaigns.

In addition, Tourism NI increased the level of funding available through a Co-operative Marketing Fund to 75% of participants’ costs, with the application process also extended to encourage businesses to market directly to potential staycationers.

John McGrillen, Tourism NI CEO said: “I am delighted to see our new ad rolling out to urge people once again to enjoy a short break at home sometime in the next few months. The autumn period provides a great opportunity for everyone to explore Northern Ireland, where it is possible to take a trip into new adventures, savour exceptional food and drink and enjoy world-class immersive experiences at the same time as supporting an industry vital to our local economy.

“Tourism NI has been working hard to deliver our Recovery Campaign, and I am very encouraged that our work with the Northern Ireland Hotels Federation has yielded record participation from the industry. With 275 businesses taking part against a previous maximum number of 80, we have been able to deliver in excess of £450k funding to local businesses via the Co-operative Marketing Fund.

“Covid-19 has had a deep and profound impact on our tourism industry, so as we concentrate our efforts on recovery we want to again press home the message that Northern Ireland really has everything when it comes to enjoying a holiday and that by taking a short break we can all play a part in helping to support the tourism sector.”

In addition to a mix of digital, outdoor, radio, press and television advertising alongside PR and media activity, other strands of Tourism NI’s Recovery Campaign have included promotion of the ‘Eat Out to Help Out’ scheme and partnering with national tourist boards across the UK to promote the industry standard and consumer mark, ‘We’re Good to Go’.

This mark shows that businesses are committed to operating safely, including social distancing, following the recommended cleaning processes, and agreeing to undergo spot checks. Developed with the national tourism bodies of England, Scotland and Wales, the standard provides peace of mind to visitors as they explore Northern Ireland.

11 June 2024

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$7 million northern ireland tourism campaign aims to rebuild links with british visitors, the multichannel drive, which will run throughout september, includes a content partnership with the guardian.

Leaders from Glossier , Shopify , Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

With imposed travel restrictions meaning there is a long-term demand from vacationers to relax without the hassle of crossing international borders, Northern Ireland has begun a $7 million (5 million pounds) tourism campaign aimed at British holidaymakers.

The Tourism Ireland campaign, named ‘Northern Ireland—Embrace a Giant Spirit’ begins on September 6 and will aim to reach 80% of British adults over the coming months as it looks to drive bookings.

Creative was handled by Publicis.Poke, while OMD was charged with the media planning and buying on the campaign, which will run across TV during September. The hero ad will feature on channels such as ITV, Sky, Channel 4 and Dave with an expected combined audience of 12.8 million people, meanwhile, video on demand and catch-up sites have been predicted to reach a further 5.6 million people.

Other activities will include digital outdoor with over 500 locations across cities including London, Manchester, Liverpool, Birmingham, Edinburgh and Glasgow, digital and social channels and a partnership with The Guardian newspaper. The campaign is one hope for the country to rebuild its tourist economy, which was heavily hit by the Covid-19 pandemic restrictions placed on travel.

The partnership with The Guardian will include digital content aimed at reaching 2.6 million people, including two videos created in the Spring featuring native celebrities Saoirse-Monica Jackson from comedy series Derry Girls and broadcaster Eamonn Holmes.

The Guardian will also host a bespoke page on its website dedicated to Northern Ireland and online ads within its lifestyle and travel sections.

Vacations Are Back! How European Travel Brands Are Attracting Tourists

Further online adverts will appear on BBC Good Food, The Independent, Daily Mail, The Sun and Metro with the aim of delivering 64 million impressions and 13 million video views.

Promotions with air and sea carriers as well as online travel agents will also be introduced.

Niall Gibbons, chief executive of Tourism Ireland, said in a statement that the campaign would aim to highlight the cities, activities and scenery across Northern Ireland.

“As we begin to rebuild our tourism business from the all-important GB market, our aim is to remind prospective visitors that Northern Ireland is the perfect destination for a short break or holiday. Tourism Ireland will be pulling out all the stops to drive as much business as possible to Northern Ireland over the coming months,” he added.

According to Northern Ireland’s Economy minister Gordon Lyons, pre-pandemic tourism drove over 2.2 million visitors, 1.5 million of which came from Britain in 2019, generating $511 million (369 million pounds) in revenue.

“The GB market is a vitally important one for our tourism industry and I am confident that this campaign will show the best of what Northern Ireland has to offer. With the TV ads alone set to be viewed by almost 13 million people across GB, I believe this campaign will help convince tourists to visit Northern Ireland. Our tour operators, visitor attractions and accommodation providers have worked hard to introduce new safety measures and precautions to help ensure visitors and staff are kept safe,” continued Lyons.

Advertorials have also been commissioned to promote tour operators and travel agents working in the country within publications such as Travel Weekly and travel industry news site TTG.

Stephen Lepitak

• @stephenlepitak
• [email protected]

Stephen is Adweek's Europe bureau chief based in Glasgow.

BUSINESSFIRST

INFORM : CHALLENGE : INSPIRE

Tourism NI launches ‘A Small Step to a Giant Adventure’ marketing campaign  

An exciting new Tourism Northern Ireland TV ad promoting the destination to key Republic of Ireland and Northern Ireland visitor segments has been launched.

The 60-second ad is designed to encourage people to enjoy a staycation at home this autumn and promote a diverse destination that attracts visitors from around the world every year.

An integral part of Tourism NI’s Recovery Campaign, the ad highlights the many ways people can embrace Northern Ireland’s giant spirit through the creative concept of ‘A Small Step to a Giant Adventure’.

Backed by the song ‘Let Go’ by Northern Ireland’s house music pioneers The Japanese Popstars, the ad features a real-life family of five enjoying many of Northern Ireland’s tourist attractions and experiences.

Reminding people about the huge potential for discovery, fun and adventure all over Northern Ireland, the TV ad will run until 18 October and is expected to be seen by around 83% of the adult population in Northern Ireland and 90% in the Republic of Ireland.

Featuring the new ‘Embrace a Giant Spirit’ branding, Tourism NI’s Recovery Campaign was launched at the end of June, with a second phase beginning mid-August. Designed to help tourism businesses as they navigate the impact of the Covid-19 pandemic, its results have already far surpassed previous marketing campaigns.

In addition, Tourism NI increased the level of funding available through a Co-operative Marketing Fund to 75% of participants’ costs, with the application process also extended to encourage businesses to market directly to potential staycationers.

John McGrillen, Tourism NI CEO said: “I am delighted to see our new ad rolling out to urge people once again to enjoy a short break at home sometime in the next few months. The autumn period provides a great opportunity for everyone to explore Northern Ireland, where it is possible to take a trip into new adventures, savour exceptional food and drink and enjoy world-class immersive experiences at the same time as supporting an industry vital to our local economy.

“Tourism NI has been working hard to deliver our Recovery Campaign, and I am very encouraged that our work with the Northern Ireland Hotels Federation has yielded record participation from the industry. With 275 businesses taking part against a previous maximum number of 80, we have been able to deliver in excess of £450k funding to local businesses via the Co-operative Marketing Fund.

“Covid-19 has had a deep and profound impact on our tourism industry, so as we concentrate our efforts on recovery we want to again press home the message that Northern Ireland really has everything when it comes to enjoying a holiday and that by taking a short break we can all play a part in helping to support the tourism sector.”

In addition to a mix of digital, outdoor, radio, press and television advertising alongside PR and media activity, other strands of Tourism NI’s Recovery Campaign have included promotion of the ‘Eat Out to Help Out’ scheme and partnering with national tourist boards across the UK to promote the industry standard and consumer mark, ‘We’re Good to Go’.

This mark shows that businesses are committed to operating safely, including social distancing, following the recommended cleaning processes, and agreeing to undergo spot checks. Developed with the national tourism bodies of England, Scotland and Wales, the standard provides peace of mind to visitors as they explore Northern Ireland.

To explore much more in Northern Ireland, visit discovernorthernireland.com or follow Discover Northern Ireland on Facebook, Twitter and Instagram.

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TV ad set to inspire Northern Ireland’s  giant staycation spirit   

An exciting new Tourism Northern Ireland TV ad goes live today (7 September) promoting the destination to key Republic of Ireland and Northern Ireland visitor segments.   

The 60-second ad, available to view  here , is designed to encourage people to enjoy a staycation at home this autumn and promote a diverse destination that attracts visitors from around the world every year.   

An integral part of Tourism NI’s Recovery Campaign, the ad highlights the many ways people can embrace Northern Ireland’s giant spirit through the creative concept of ‘A Small Step to a Giant Adventure’.   

Backed by the song ‘Let Go’ by Northern Ireland’s house music pioneers The Japanese Popstars, the ad features a real-life family of five enjoying many of Northern Ireland’s tourist attractions and experiences.  

Reminding people about the huge potential for discovery, fun and adventure all over Northern Ireland, the TV ad will run until 18 October and is expected to be seen by around 83% of the adult population in Northern Ireland and 90% in the Republic of Ireland.   

Featuring the new ‘Embrace a Giant Spirit’ branding, Tourism NI’s Recovery Campaign was launched at the end of June, with a second phase beginning mid-August. Designed to help tourism businesses as they navigate the impact of the Covid-19 pandemic, its results have already far surpassed previous marketing campaigns.  

In addition, Tourism NI increased the level of funding available through a Co-operative Marketing Fund to 75% of participants’ costs, with the application process also extended to encourage businesses to market directly to potential staycationers.  

John McGrillen, Tourism NI CEO said: “I am delighted to see our new ad rolling out to urge people once again to enjoy a short break at home sometime in the next few months. The autumn period provides a great opportunity for everyone to explore Northern Ireland, where it is possible to take a trip into new adventures, savour exceptional food and drink and enjoy world-class immersive experiences at the same time as supporting an industry vital to our local economy.  

“Tourism NI has been working hard to deliver our Recovery Campaign, and I am very encouraged that our work with the Northern Ireland Hotels Federation has yielded record participation from the industry. With 275 businesses taking part against a previous maximum number of 80, we have been able to deliver in excess of £450k funding to local businesses via the Co-operative Marketing Fund.   

“Covid-19 has had a deep and profound impact on our tourism industry, so as we concentrate our efforts on recovery we want to again press home the message that Northern Ireland really has everything when it comes to enjoying a holiday and that by taking a short break we can all play a part in helping to support the tourism sector.”  

In addition to a mix of digital, outdoor, radio, press and television advertising alongside PR and media activity, other strands of Tourism NI’s Recovery Campaign have included promotion of the ‘Eat Out to Help Out’ scheme and partnering with national tourist boards across the UK to promote the industry standard and consumer mark, ‘We’re Good to Go’.  

This mark shows that businesses are committed to operating safely, including social distancing, following the recommended cleaning processes, and agreeing to undergo spot checks. Developed with the national tourism bodies of England, Scotland and Wales, the standard provides peace of mind to visitors as they explore Northern Ireland.

View this post on Instagram Tourism NI launches ‘A Small Step to a Giant Adventure’ marketing campaign An exciting new Tourism Northern Ireland TV ad goes live today (7 September) promoting the destination to key Republic of Ireland and Northern Ireland visitor segments. The 60-second ad is designed to encourage people to enjoy a staycation at home this autumn and promote a diverse destination that attracts visitors from around the world every year. An integral part of Tourism NI’s Recovery Campaign, the ad highlights the many ways people can embrace Northern Ireland’s giant spirit through the creative concept of ‘A Small Step to a Giant Adventure’. Backed by the song ‘Let Go' by Northern Ireland’s house music pioneers The Japanese Popstars, the ad features a real-life family of five enjoying many of Northern Ireland’s tourist attractions and experiences. #nothernireland #embraceagiantspirit #belfast #lovebelfast #titanicbelfast #letsgohydro #tourismireland #discoverni A post shared by LOVE BELFAST ❤️ (@love_belfast) on Sep 7, 2020 at 7:53am PDT

To explore much more in Northern Ireland, visit  discovernorther nireland.com  or follow Discover Northern Ireland on Facebook, Twitter and Instagram.  

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Tourism Ireland Marketing Launch in Belfast, 11th January 2024

• January 15, 2024

Tourism Ireland launched details of its marketing strategy and plans to promote Northern Ireland overseas in 2024, at an event attended by hundreds of tourism industry leaders from around Northern Ireland. The target is to increase overseas tourism revenue for Northern Ireland by an average of 6.5% year on year to 2030. 

Karen Patterson i ntroduced the event with the opening speaker being Ian Snowden, acting Permanent Secretary from the Department for the Economy. He talked about the increased importance of tourism to the economy, especially while it is recovering from the pandemic, and how the Department is currently engaging with the Home Office to mitigate the impacts of the ETA on visitors crossing the land border. He also emphasised the additional £6m that had been allocated to Tourism Ireland (£4.6m) and Tourism Northern Ireland (£1.4m) from the December monitoring round which will be used to boost marketing campaigns during Q1. 

Alice Mansergh, Chief Executive Designate, Tourism Ireland then provided highlights of the 2023 Campaign which was the first full year of trading for tourism since the pandemic, and was aimed at recovery. 2023 highlights included awareness, year on year recovery, hotel occupancy, air access and award winning destination. Challenges included cost of living, competitiveness, global uncertainties, hotel room capacity and ease of travel. The aim of the 2024 campaign is to increase the value of overseas tourism to the island of Ireland, sustainably supporting economies, communities and the environment and spread the benefit of overseas tourism across Northern Ireland by inspiring visitors and strengthening strategic partnerships always with a values-led approach. This will be done through growing non-peak seasonal spend by expanding people’s bucket lists, cross sell nearby hidden gems, Northern Ireland access and festivals. 

Shane Clarke, Director of Corporate Services, Policy and Northern Ireland, Tourism Ireland discussed the All Ireland Sustainable Tourism Assurance Scheme which aims to promote sustainable ways to enjoy the island of Ireland.  This includes an agile approach to global partnerships based on revenue per carbon footprint, promote lower carbon access routes and inspire with sustainable itineraries on the island. The scheme is a collaboration between Tourism Ireland, Tourism NI and Failte Ireland. 

Elmagh Killen, Head of Brand and Marketing Communications within Tourism Ireland presented on inspiring visitors with the focus being value added tourism traits including stay longer, enjoy a spread of regions and seasons and memorable experiences vs low cost. This means concentrating on:

• Awareness – publicity focusing on regional and seasonal messaging (1.5bn opportunities to see), advertising (1bn opportunities to see) and maximising opportunities with visiting journalists, press releases and influencers. The aim is to expand on the Fill your Heart with Ireland campaign through video-on-demand, social media, outdoor and in print media and will be reflected across Tourism Ireland’s international website, Ireland.com.
• Consideration – by driving the brand uplift by 5%.
• Research – increase deep research visits to Ireland.com by 9%.
• Purchase – industry wide.
• Advocacy – increase followers by 7% year on year with over 2 billion connections.

Siobhan McManamy, Director of Markets, Tourism Ireland, concentrated on strengthening partnerships:

• Air and sea access sets the stage with new routes and an increase in air seats.
• Putting Northern Ireland tourism businesses on the global stage – 25,000 meetings.
• Growing business events/business tourism – 6,000 business events/meetings.
• Golf and activities – including The Open at Royal Portrush in 2025 and the Ryder Cup at Adare Manor in 2027. 
• A video highlighting Rory Best, participating in different sports such as golf and mountain biking, highlighted some of the different activities available in Northern Ireland.
• A target of 250 industry businesses in the year ahead.
• Opportunities along with sharing offers, stories and content and joining Tourism Ireland on overseas platforms can all be found on the Tourism Ireland.com website. 

John McGrillen, Chief Executive, Tourism NI reminded us of the Tourism Strategy submissions and also collaborative activity:

• B2B promotional platforms – Meet the Buyer 2024
• Wild Atlantic Way-Causeway Coastal Route connections
• City and Growth Deals
• New Programmes – My Tourism NI (e-Learning platform), Make it Here in Tourism and Hospitality, Innovate Tourism and Tourism Data Hub 

Karen Patterson finished the plenary session by providing a short summary of the 2024 marketing plans:

• Increase value of overseas tourism to the island of Ireland
• Supporting economies and community
• Sustaining environment
• Inspiring visitors
• Strengthening partnerships
• World class team and culture

Following the plenary session, there was a short break and then one to one meetings with members of Tourism Ireland (pre-arranged) and three break out sessions (pre-booked) on marketing plans in Great Britain, United States of America and France and Germany. Please see below for a summary of the marketing plans for Great Britain.

Great Britain

Julie Wakley, Head of Great Britain

Value of Overseas Tourism: State of the Season

GB visitors: 

• Align well with Valued Adding Tourism Traits 
• Visit all year round 
• Visit our regions 
• Lifetime value of the ‘repeat visitor’ 
• Sustainable travel

Value of Overseas Tourism: Great Britain 2024 Outlook

Opportunities:

• Desire to travel is strong 
• Good air and sea access 
• Close to home / CTA 
• VFR and repeat visitors

Challenges:

• Competitive market 
• Cost of living 
• Booking windows are short 
• Hotel rates and availability

Key Moments 2024

• January – March: Kickstart and Fill Your Heart Campaign Burst 1 (NI co-op campaign, Celtic Connections, Valentine’s Day, St Patrick’s Week)
• April – May: Fill Your Heart with Ireland Campaign ( Belfast 2024, Season of Green, BTTS)
• June – August: Fill Your Heart with Ireland Always On – digital and social activity
• September – December: Fill your Heart with Ireland Campaign Burst 2 (Home of Halloween, BMW PGA, World Travel Market, Ireland Meets the West End)

Inspiring Visitors: Fill Your Heart with Ireland Campaign

• Kickstart: TV, broadcast video on demand, cinema, digital, social
• Feb and Mar: TV, broadcast video on demand, digital, social 
• Sep and Oct: Driving season extension

Inspiring Visitors: Organic Social Channels

• A snapshot of Northern Ireland in 60 seconds
• Discover Ireland snapshots

Inspiring Visitors: Partnerships with Access Partners

• Easyjet, Ryanair, Stenaline, British Airways, P&O Ferries, Loganair

Inspiring Visitors: Partnerships with Metasearch Platforms

• Trip Advisor, Viator, Skyscanner

Inspiring Visitors: Publicity

• The Sun, The Mirror, Exploring, The Great Outdoors, Coast, Culture Trip, Travel Weekly, The Telegraph 

Inspiring Visitors: Influencers and Podcasts

• National Geographic Traveller, BBC Countryfile, National Trust

Supporting Economies and Communities

• NI Eags: The Telegraph Partnership  – featuring Rory Best
• NI Eags: The Telegraph Partnership  – The Times and The Sunday Times Scotland

Supporting Economies and Communities: Partnerships with Sea Carriers

• P&O Ferries, Stenaline

Supporting Economies and Communities: Golf

• Sky Sports, Golf Monthly, National Club Golfer, The Scottish Sun, Golf Magic, Bet Fred British Masters, BMW PGA Championship, YourGolfTravel, Golfbreaks.com, Golf Today

Strengthening Partnerships: Trade and Industry Platforms

• Ireland meets the West End, Celtic Connections, World Travel Market

Strengthening Partnerships: How you can work with us

• Discover our overseas opportunities and how you can get involved – www.tourismireland.com/opportunities

To access the full marketing presentations for Great Britain, United States and France and Germany, please click HERE .

Related posts.

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British Irish Parliamentary Assembly (BIPA) Plenary 15th April 2024 – Tourism: A Force for Good

Home Office Update – ETA Information Events

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Coromandel tourist drove campervan on wrong side of road for over five minutes, motorist stunned

Heath Moore

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Shocking footage has captured the moment a suspected tourist in a campervan was caught driving for five minutes on the wrong side of the road in the Coromandel into oncoming traffic.

Local resident Clayton was driving on Monday afternoon when he spotted a campervan on the wrong side of Coromandel town’s windy and narrow Wharf Rd.

Confused and concerned for their safety, Clayton decided to follow the vehicle while beeping his horn to try to get their attention.

Clayton told the Herald he held down the horn on and off while tailing the campervan for more than five minutes.

However, his efforts were in vain and he feared the wild wrong way ride could end badly, not only for the driver but for himself.

“I went to Long Bay and had seen them pulled over on the side of the road. A while later heading back into the Coromandel I saw them again, but this time driving on the wrong side of the road and I didn’t know what to do. I was just stunned.

“I thought, ‘There’s going to be a crash’. I decided to record it and follow them. I held my horn down to try and get their attention to get back on the [left] side of the road. They finally got it after seeing the car coming the other way along the straight, luckily.

“I beeped the horn for a good five or six minutes while following behind.”

The video has been posted to Facebook.

Viewers questioned why Clayton didn’t overtake the campervan and slow it down in a bid to get it off the road.

However, he told the Herald passing the campervan on the left would have been even more dangerous and decided to keep his distance in case he ended up in danger.

“I thought a car coming towards them was going to swerve into my lane so I decided to hang back and didn’t want to undertake him, that’s for sure.

“I thought they’re pretty lucky [there wasn’t too much traffic]. People aren’t going slow that’s for sure. It’s a 50km/h zone but the locals don’t go that speed.”

Clayton said that after the video ended, the campervan driver continued on the left side. He was initially going to follow the campervan out of town but the driver “seemed to finally get it”.

After viewing the footage, a police spokesperson told the Herald the incident was highly dangerous and asked anyone who saw such behaviour to contact police.

“It is extremely dangerous to drive on the wrong side of the road – both for the vehicle occupants and other road users.

“If members of the public witness such driving behaviour, call police on 111 immediately. Alternatively, report the incident after the fact via 105 or online and provide relevant footage and information.”

Clayton believes the person driving the campervan was a tourist.

He hopes coming forward with the footage will prove a good reminder for tourists to learn the road rules.

“I’m wondering how he got to the Coromandel in the first place driving like that down the coast. You don’t pick up a campervan locally around here, they’d have had to have come from Auckland or a main city.

“It’s a good reminder to be cautious. Especially around the corners in the Coromandel.”

For tourists to drive in New Zealand, they must have a current and valid overseas driver’s licence or international driving permit.

They must also have not been disqualified or suspended in New Zealand and have an overseas licence that is in English or of accurate translation.

All drivers must know the New Zealand road rules and what the road signs mean.

In 2022, according to the Ministry of Transport, there were two fatal crashes, 21 serious injury crashes, and 103 minor injury crashes involving overseas drivers in New Zealand.

In these crashes, two people died, 24 people were seriously injured, and 159 people suffered minor injuries.

The incident comes after an American tourist was charged with driving dangerously following an accident in which he drove on the wrong side of the road for 10 minutes.

Tourist Brett Reck, a finance company manager in Washington DC, appeared in the Nelson District Court in January admitting to the charge.

Judge Tony Zohrab said in convicting him that it was an “appalling piece of driving” that was not a momentary incursion but a long period at which other people had been put at risk.

The 42-year-old had been in New Zealand on a three-week holiday with his wife and young child.

Just before 10pm, he was driving his rented Toyota north on the Shenandoah Highway, State Highway 65, near Murchison. The area of rural highway has a 100km/h speed limit, no lighting and frequent corners.

Reck was driving in the right-hand lane for at least 10 minutes, and despite a following vehicle flashing its headlights and sounding a horn he did not adjust his driving or move to the left lane, police said.

An oncoming Subaru towing a jet ski trailer swerved to avoid Reck, whose car hit the left side of the Subaru and its trailer.

Reck’s vehicle rolled and was severely damaged, as was the Subaru, which had its rear wheel and trailer sheared off.

Reck told police he was tired and driving on the wrong side of the road because he was used to driving on the right.

Police said Reck was seen to have thrown a beer can from the car at the scene and appeared to be intoxicated, although Reck’s lawyer said he did not recall throwing the can, because he was dizzy from the crash.

The judge disqualified Reck from driving for 15 months and fined him $1500.

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Where to See the Best Art in Seattle: From Eclectic Museums to Exciting Community Projects

There’s still plenty of great art in seattle thanks to the work of both established cultural institutions and up-and-coming community groups..

Many have written Seattle off—artistically speaking—due to its Amazonification at the hands of one of the many billionaires who are suspiciously eager to move to space. After Bezos and a few other tech megacorps set up shop there, it was widely lamented that the resulting rent explosion and condo culture had made the city unlivable and uninspiring for the art-inclined. That is, to some degree, accurate insofar as it’s accurate for most major metro areas in the U.S. Starving artists can’t afford $2,000 micro-studios that are too puny for creative projects in the first place. Cost of living is an art killer.

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But the steel and glass spit-polish nightmare that has been applied to clean up once grungy neighborhoods like the Denny Triangle—the defining feature of which was at one time a tow lot presided over by an enormous set of pink plastic toes that looked like a prop from a John Waters film; where today a five dollar breakfast sandwich costs $16.95—is only part of the picture. There’s still plenty of great art to be found in Seattle, thanks not only to well-curated museums but no small amount of effort and innovation on the part of community organizers.

SEE ALSO: ‘Hidden Master’ Rightfully Places George Platt Lynes in the American Photography Canon

While I am a Seattle native who came up in its gritty underground art scene, it’s been at least a decade since I’ve spent any serious time there, so before returning to dive into its present-day art offerings I reached out to Seattle artist Victoria Haven . Her recommendations fell into two categories: established art institutions and up-and-coming community endeavors. We’ll begin with the former.

I’ll admit that I went into the Seattle Art Museum with modest expectations as I live in Mexico City where the museum offerings are enormous and generally frequent some of the most prestigious art shrines in the world, but my pretensions were misguided. It turns out that the museum boasts an impressively eclectic range of works, leaning hard into contemporary abstraction, hosting excellent visiting exhibitions, and housing a handful of popular modern masters like Rothko, Pollack and Jacob Lawrence .

From there, I apped an e-bike and zipped up the hill to the Frye Art Museum, which began as the private collection of the Frye family (whose members were devoted to providing public access to great artworks) and eventually expanded to show exhibitions from emerging artists. The section on Native American art and totems was striking, and one can’t help but be charmed by its salon, the walls of which are jam-packed with a broad if somewhat conservative assortment of turn-of-the-century works, with standouts Franz Stuck’s The Sin , Bouguereau’s Flight of Love , Franz von Lenbach ’s Voluptas and you’ve gotta love Koester’s ducks.

Further up the hill still is the Seattle Asian Art Museum nestled in Volunteer Park. The Art Deco building itself is a work of art; housed in it is an array of stunning figure and porcelain works spanning the past thousand years along with a few large-scale contemporary exhibitions (“ Anida Yoeu Ali: Hybrid Skin” is on view through July 7 ). When the weather is right, the park outside provides a gorgeous view of the city.

Victoria Haven also recommended that I hit up the Henry Art Gallery at the University of Washington and the Tacoma Art Museum in Washington’s third largest city about thirty minutes away, but I only had so much time during this particular visit and wanted to see some of Seattle’s smaller-scale art efforts. So from there, I hit the freeway south to the revitalized industrial district of Georgetown, where according to Haven there is a new and exciting art scene brewing.

She is right. I arrived somewhat early in the day, and galleries, shops and restaurants all over the neighborhood were preparing for the Georgetown Art Attack, which happens each second Saturday, and there was a good vibe in the air.

I ended up at the Mini Mart City Park, which turned out to be excellent indeed. A remediated gas station, the non-profit organizers have transformed it into a gallery where they not only show emerging artists, but experiment with green tech, host movies, potlucks, readings and live music, and generally exist in the overlap between art, sustainability, and community. Having just purchased the house next door to launch an artist residency program, suffice it to say that they have a lot going on, and as the organizers prepared for Art Attack there was a palpable sense of purpose and togetherness that verged on magnanimity. Good stuff, Mini Mart City Park.

But alas, no Art Attack for me, for I had an appointment back north in the historically queer arts district of Capitol Hill. Here I went to what has long been my watering hole whenever I’m in town—Vermillion.

This bar/gallery/community space has long represented the best aspects of the neighborhood. Facing the street is its gallery, which tends to show bold, experimental artists. To the rear of this is a cozy, red-bricked bar that has gritty European vibes. Between the two spaces, I’ve seen them host DJs, bands, rappers, foreign film showings, poetry readings and so on. Seated at the bar or on the terrace out front you can count on conversation with dedicated regulars who are more than and perhaps at times overly willing to share the local word.

As for where to stay in Seattle , at one time I would have advised finding an Airbnb but good hotels cost less at this point, so I have two hotel recommendations.

The Kimpton Palladian downtown on 2nd Ave is conveniently close to the Seattle Art Museum and several other key attractions. Its décor is upscale vintage Seattle with an offbeat edge—my room had a throw pillow with David Bowie’s face on it, which is a good sign—and they provide guests with free bikes. A bit closer to Capitol Hill is Hotel Max, which is full of nods to the local music scene. The hotel offers a vinyl library to play on in-suite record players, and the lobby is decorated with guitars and memorabilia related to Seattle’s iconic Sub Pop Records.

Finally—food. Seattle is thick with restaurants of high and low repute, but there are two that are essential. The classic diner dive 5 Point Café is open 24 hours, and it is frequently patronized by local and visiting rock stars. And then there’s Dick’s, the famed Seattle restaurant chain that has turned the basic burger, fries and shake combo into a delicious work of minimalist art.

• SEE ALSO : Why Defining Exactly Who Is and Isn’t an Artist Matters

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Northern Ireland Has a Sinn Fein Leader. It’s a Landmark Moment.

The idea of a first minister who supports closer ties to the Republic of Ireland — let alone one from Sinn Fein, a party with historic ties to the Irish Republican Army — was once unthinkable. On Saturday, it became reality.

By Megan Specia

Reporting from Belfast, Northern Ireland

As Michelle O’Neill walked down the marble staircase in Northern Ireland’s Parliament building on Saturday, she appeared confident and calm. She smiled briefly as applause erupted from supporters, but her otherwise serious gaze conveyed the gravity of the moment.

The political party she represents, Sinn Fein, was shaped by the decades-long, bloody struggle of Irish nationalists in the territory who dreamed of reuniting with the Republic of Ireland and undoing the 1921 partition that has kept Northern Ireland under British rule.

Now, for the first time, a Sinn Fein politician holds Northern Ireland’s top political office, a landmark moment for the party and for the broader region as a power-sharing government is restored. The first minister role had previously always been held by a unionist politician committed to remaining part of the United Kingdom.

“As first minister, I am wholeheartedly committed to continuing the work of reconciliation between all our people,” Ms. O’Neill said, noting that her parents and grandparents would never have imagined that such a day would come. “I would never ask anyone to move on, but what I can ask is for us to move forward.”

The idea of a nationalist first minister in Northern Ireland, let alone one from Sinn Fein, a party with historic ties to the Irish Republican Army, was indeed once unthinkable.

But the story of Sinn Fein’s transformation — from a fringe party that was once the I.R.A.’s political wing, to a political force that won the most seats in Northern Ireland’s 2022 elections — is also the story of a changing political landscape and the results of the 1998 Good Friday Agreement, which ended the decades-long sectarian conflict known as the Troubles.

“It’s certainly symbolically very significant,” said Katy Hayward, a professor of political sociology at Queen’s University, Belfast. “It tells us just quite how far Northern Ireland has come, and in many ways the success of the Good Friday agreement and use of democratic and peaceful means of achieving cooperation.”

It is not yet clear what a Sinn Fein first minister will mean for the hopes of those who want to reunite the island after a century of separation. Although Mary Lou McDonald , the president of Sinn Fein, who leads the opposition in the Republic of Ireland’s Parliament, said this past week that the prospect of a united Ireland was now in “touching distance ,” experts believe it remains far off.

For now, the territory’s two main political powers — unionists and nationalists — are locked together in the power-sharing arrangement that was laid out in the Good Friday Agreement .

That arrangement had collapsed over the question of how the political powers of Northern Ireland see themselves after Brexit.

Northern Ireland’s leading unionist party, the Democratic Unionists, quit the government in 2022, in the wake of Britain’s exit from the European Union, which had placed a trading border between Northern Ireland and the rest of the United Kingdom. Wanting to safeguard ties to Britain, the D.U.P. feared that the sea border was the first step to tearing them apart.

Its boycott of the assembly ended this past week after the British government agreed to reduce customs checks , strengthen Northern Ireland’s place within the United Kingdom and hand over 3.3 billion pounds, about $4 billion, in financial sweeteners.

Because it had the most unionist seats in the 2022 elections, the D.U.P. had the right to nominate the deputy first minister on Saturday — Emma Little-Pengelly, who will work alongside Ms. O’Neill.

“The past with all of its horrors can never be forgotten,” Ms. Little-Pengelly said as she described being a child during the Troubles and seeing the devastation of an I.R.A. bomb outside her house when she was 11. But she added, “While we are shaped by the past, we are not defined by it.”

The first and deputy first minister roles are officially equal, with neither able to act alone, to prevent either community from dominating the other. As the top executives in the devolved government, they make decisions on health care, social services, education and other issues for the region.

“People like to say here, one can’t order paper clips without the approval of the other,” Ms. Hayward said. But the titles, and the fact that the first minister’s role reflects the largest number of seats, creates a “first among equals” notion.

And Ms. O’Neill’s appointment has inevitably brought to the fore conversations about the prospect of Northern Ireland one day reuniting with the Republic of Ireland.

Experts said that while an ascendant Sinn Fein could provide further momentum to that cause, the party’s rise was more a reflection of the fractures that appeared among unionist parties after Britain left the European Union, rather than a widespread surge in Irish nationalism. Current polling suggests that the majority of the population across the island does not support unification.

“They’ve made the prospect look realistic, and Brexit helped, because support has increased somewhat,” said Jonathan Tonge, a professor of politics at the University of Liverpool who specializes in Northern Ireland, and who has extensively analyzed polling on the issue.

“It’s still got a distance to run,” he said, adding that with an election looming in the Republic of Ireland in 2025, and the potential for a Sinn Fein government there, “it’s huge in those terms.”

He noted that a quarter of a century ago, few would have envisaged a Sinn Fein first minister.

Part of that success is down to Ms. O’Neill and Ms. McDonald , who have helped change perceptions of the party.

“These two women don’t have the baggage of the membership or close association with the I.R.A.,” said Robert Savage, a professor at Boston College who is an expert in Irish history. “They are younger, articulate, popular and astute at addressing the concerns, particularly of younger people.”

Ms. O’Neill, 47, was born in Cork, a county on Ireland’s southern coast, into a prominent republican family from Northern Ireland. Her father, who served time in prison for being an I.R.A. member, later became a Sinn Fein politician. But she has already made an effort to frame herself as a first minister for all. She attended both Queen Elizabeth II’s funeral and the coronation of King Charles III last year.

Many unionists associate Sinn Fein with its I.R.A. history, as do some nationalists and those who do not identify with either group. But increasingly, particularly among a younger cohort, the party has proved appealing.

In the Republic of Ireland, the party won the popular vote in 2020 , partly by focusing attention on social issues like housing and positioning itself as an alternative to the status quo. But its popularity did not extend to older voters who remember the violence of the Troubles.

In some ways, the growth of nationalist political representation is unsurprising. Demographics have shifted significantly in Northern Ireland, with the Protestant majority’s slow erosion there first attributed to the Catholic Church’s opposition to birth control and then to economic factors like the decline in industrial jobs, which were held predominantly by Protestants.

Catholics outnumbered Protestants in Northern Ireland for the first time in 2022, according to census figures . And Northern Ireland is not the binary society it once was. Decades of peace drew newcomers in, and like much of the world, the island has grown increasingly secular. The labels of Catholic and Protestant have been left as a clumsy shorthand for the cultural and political divide.

A large percentage of the population identifies as neither religion. And when it comes to political attitudes, the largest single group — 38 percent — regards itself as neither nationalist nor unionist, according to the Northern Ireland Life and Times Survey .

Since Brexit, there has been a fall in support for Northern Ireland’s remaining in the United Kingdom and a rise in support for Irish unification. Many voters saw the break from Europe as economically damaging and threatening to cross-border relations, as the island had enjoyed decades where E.U. membership helped shore up peace.

For now, the restored government in Belfast has more urgent issues to address. Last month, tens of thousands of public sector workers walked out in protest over pay, in Northern Ireland’s largest strike in recent memory. The health care sector is in crisis, and the rising cost of living has been felt more acutely there than anywhere else in the United Kingdom.

“Look at what happened when people did get around a table and work to create peace here, and the Good Friday agreement came from that,” said Paul Doherty, a city councilor who represents West Belfast, one of Northern Ireland’s most deprived communities. “I think we need to rekindle that spirit we had back in the ’90s.”

Megan Specia reports on Britain, Ireland and the Ukraine war for The Times. She is based in London. More about Megan Specia

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Apple Is Quietly Replacing SKAdNetwork And PCM With A New Ad Attribution Framework

Hey, Siri. Did Apple announce a “ web eraser ” feature at its Worldwide Developers Conference on Monday, as expected, which had publishers freaking out because they thought it would be like a built-in ad blocker for Safari?

But Apple did announce a partnership with OpenAI that will incorporate ChatGPT into all of its products that use iOS 18, including Siri.

And with somewhat less fanfare – as in, with no fanfare whatsoever – Apple also released developer documentation for “AdAttributionKit,” the framework that will now house all its privacy-focused ad attribution technology.

Just Kitting

To take a quick step back, Apple offers two main types of ad attribution.

SKAdNetwork is its framework for privacy-preserving app ad attribution, and Private Click Measurement (PCM) does the same, but for the web.

It appears from the documentation that Apple is phasing out those product names and replacing them with App AdAttributionKit and Web AdAttributionKit, which now both fall under the broader AdAttribution Kit umbrella.

(I had a contest going with myself to see how many times I could write “AdAttributionKit” in a single sentence, and I think I won.)

According to the documentation, App AdAttributionKit “builds on the functionality” of SKAdNetwork, while Web AdAttributionKit “builds on the functionality of Private Click Measurement.”

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But, digging in, it doesn’t seem as if much is actually changing in terms of how they work. The only bit that looks new is that Apple plans to introduce long-promised support for reengagement campaigns, which has been on developer wish lists for a while.

Starting with iOS 18, App AdAttributionKit will include reengagement information for clickthrough attribution so advertisers can see when users open their app after downloading it and measure the ROAS of specific campaigns.

New name, better you?

Apple rebranding its attribution tech does make sense.

Terms like “PCM” and “SKAdNetwork” (SKAN for short) are messy and more than a little confusing. (Although, only god knows what the acronyms will be for App AdAttributionKit and Web AdAttributionKit.)

But there could be another reason. As Seufert recently pointed out in a post at Mobile Dev Memo, SKAdNetwork is kind of a failure .

Seufert argues Apple hasn’t been able to generate widespread adoption of SKAdNetwork or fully stop measurement vendors from engaging in fingerprinting using IP addresses. Meanwhile, he writes, SKAdNetwork is an overly complicated tool that does less to preserve privacy than it does to undermine ad effectiveness in the name of privacy.

A rebrand won’t fix that, but maybe it’s evidence that Apple is getting more serious about its foray into ad measurement.

(P.S. It’s worth noting that Apple explicitly states in its new documentation that AdAttributionKit should not be used in conjunction with fingerprinting and that developers aren’t allowed to “derive data from a device for the purpose of uniquely identifying it.”)

(P.P.S. For anyone who wants more information about the ad attribution framework, Apple is publishing a technical session for developers called “ Meet AdAttributionKit ” on June 11.)

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Apple has released developer documentation for “AdAttributionKit,” the framework that will now house all its privacy-focused ad attribution technology.

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Money blog: Thailand wants you to move there for work on digital nomad visa

Thailand has joined the likes of Spain, Indonesia, Greece and Dubai in offering visas for travellers to stay and work. And we speak to the entrepreneur behind the UK's first net-zero whisky distillery for our Women in Business series. Leave your thoughts on anything we cover below.

Tuesday 11 June 2024 20:02, UK

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Ask a question or make a comment

Since the pandemic, almost 800,000 people have fallen out of employment into "economic inactivity", a catch-all definition that covers the nine million people of working age not able or looking to work.

That includes students, early retirees and stay-at-home parents and carers, but the biggest and most pernicious reason is long-term sickness, which now accounts for more than 2.5 million people, an increase of more than 400,000 since COVID, driven largely by mental health conditions.

Business correspondent  Paul Kelso  travels to Middlesbrough to hear the stories behind the numbers.

Michael is fair haired and frail, with a face that tells a story. 

Until seven years ago, his life was perhaps as he imagined it. He was married and working for a fancy food shop in his home town in North Yorkshire.

Then something happened. He is reluctant to share the full details but his marriage broke down, he lost the job, and was left with a choice: "It was to be homeless, or move to a bedsit in Middlesbrough."

Which is how we come to be speaking in the Employment Hub on Corporation Road, opposite Middlesbrough's Jobcentre.

A council-backed centre, it offers help and guidance to anyone looking to get back into work.

Young adults making the leap from education to employment; older people who want or need to earn again; and clients like Michael, who fall somewhere in between, derailed by illness or personal circumstances.

The prospect of an interest rate cut when Bank of England officials meet next week has been dealt a blow after data showed basic pay is still rising.

Wages continued to grow at 6% in the three months to April - more than double the rate of inflation, according to the Office for National Statistics (ONS).

The unemployment rate rose to 4.4% over the same period, up from 4.3% in the three months to March and the highest level since September 2021.

What does this mean for the Bank of England as it weighs cutting interest rates? Business reporter James Sillars has the latest...

The final set of employment figures before polling day will be monitored by the Bank before it decides on whether to cut rates - we'll get the announcement next Thursday.

The Bank has hinted an interest rate cut is likely in the coming months but it remains worried about sticky services inflation and the pace of wage growth fuelling more price rises in the economy.

There were 14 consecutive interest rate increases from December 2021 up until last summer, aimed at dampening demand to help bring price growth down.

The rate hikes drove up the cost of borrowing, with mortgage holders facing bills of hundreds of pounds more a month as low fixed-rate terms expired.

With the main consumer prices index measure of inflation running at 2.3% - above the Bank's 2% target - members of the rate-setting committee have acknowledged progress but are unlikely to follow the European Central Bank in cutting rates this month.

Even before the ONS data was released, financial markets projected just a 10% chance of a rate cut from 5.25% to 5% on 20 June.

Most of the money is on September. However, those predictions could yet shift.

The ONS is also set to publish this week the preliminary growth figures for the economy in April.

They are predicted by economists to show zero growth for the month, largely due to the impact of poor weather.

And next Wednesday, the day before the interest rate decision,  the latest inflation figures will be published - another key factor for the Bank.

BP staff will have to disclose intimate relationships under a new policy.

The rules, which put employees at risk of being sacked if contravened, have come into force after the dismissal of former boss Bernard Looney.

Previously, employees only had to disclose relationships if there was a conflict of interest risk.

So-called "Super-ATMs" are going on trial in England to provide a cash lifeline to residents without a local bank branch.

Customers with multiple banks will be able to make deposits at one machine in a UK industry first.

The ATMs are already up and running in Athersone, Warwickshire, in Heathfield, East Sussex, and in Swanage, Dorset.

Fish and chicken bought from Sainsbury's will soon come in recyclable card trays.

The supermarket believes it can slash almost 700 tonnes of plastic packaging per year on its own-brand products.

Sainsbury's says it is a "UK retailer first" decision.

Jamie Oliver has backed a proposal to ban the sale of some energy drinks to under-16s.

The celebrity chef said the UK has some of the least healthy children in Europe and people would "be amazed" how many consumed an energy drink for breakfast.

Labour has pledged to stop giving younger teenagers access to highly caffeinated soft drinks as part of a strategy to improve child mental and physical health.

"This is really exciting for me. It means they're looking at the detail, it means they're looking at the science," said Oliver, who described himself as apolitical.

"Child health hasn't been put central to any manifesto in the last 20 years, ever, ever, ever. You've never seen it on a bus with a number."

Labour's plans would apply to drinks containing more than 150mg of caffeine per litre, meaning they would prohibit beverages like Monster Energy for under-16s but not Coca-Cola.

Oliver said children were "bouncing off the walls" in classrooms and teachers were struggling to control them.

"You would be amazed if you saw how many kids have breakfast in the form of an energy drink."

Speaking on X, Mr Oliver said: "When we've got some of the most unhealthy kids in Europe, we need to not have one thing, we need many, many things that are going to help make our kids fitter, healthier, have better outcomes and just flourish and be more productive as adults, and cost the NHS less."

Asda staff have been stabbed, punched and threatened with syringes by customers, according to new research.

One in three employees have been attacked at work, according to a GMB union survey of 1,000 members.

Delivery drivers said they have been chased by people in cars and confronted by customers in the nude.

Store workers have had watermelons and joints of gammon thrown at them.

Some three in five respondents said they had suffered injury or illness at work.

"These incidents are horrifying – no one should have [to] suffer this kind of abuse and violence at work," said Nadine Houghton, GMB national officer.

"This situation is only going to get worse as staff hours are slashed, leaving less people in store and those who are there more vulnerable."

An Asda spokesperson said all retailers had had an increase in violence and aggression towards staff in recent years. 

"The safety of our colleagues is a primary concern," they said, adding the company had invested more than £30m over the past three years to upgrade store CCTV systems.

Employees have been provided with body-worn cameras, extra security guards have been hired and opening times amended in certain shops, they said. 

"We work with all of our colleague representatives in the important area of colleague security and also back calls for violence or abuse against retail workers to be made a standalone criminal offence in all parts of the UK and hope this is a priority for any incoming government."

Do you work at Asda or another supermarket? Have you had similar experiences? Share your stories with us in the comment box above.

Like the idea of jetting off to live in Thailand?

Remote workers will now be able to stay in the country for up to five years on a digital nomad visa.

The destination Thailand visa, nicknamed the "digital nomad visa", allows foreigners to stay and work in Thailand for extended periods without worrying about immigration or tax.

Those with the multiple-entry visa are given the right to stay for 180 days a year, with an option to extend for another 180 days, for up to five years for the cost of 10,000 baht (£213.75).

While the initial fee is £213.75, workers need to leave and re-enter the country every 180 days and pay an additional £212.20 each time.

Full details on how to apply are still pending, but some information on the requirements have been released.

To apply for the visa, you must: 

• Be at least 20;
• Have enough money to pay for the visa;
• Prove you have at least £10,687 in your bank account;
• Provide proof of employment with a registered company.

Until now, digital nomads could only stay in Thailand on tourist visas for up to 60 days but it is hoped the new visa will support the government's efforts to increase tourism.

The world's your oyster...

Thailand joins a growing list of countries offering digital nomad visas or similar. Here are some of the others:

• Spain - The remote work visa gives non-EU nationals the chance to live and work in Spain for up to five years;
• Portugal - Visa length is up to five years;
• Italy - Introduced in 2022, it gives workers the chance to stay in the country for one year with the possibility to extend;
• Croatia - Temporary stay is granted for up to a year;
• Greece - The digital nomad visa gives you legal residence as a remote worker for up to a year, after which you can apply for a residence permit which allows you to stay longer;
• Estonia - Right for remote workers to temporarily stay in Estonia for up to one year;
• Montenegro - The digital nomad visa is a temporal permit for non-EU remote workers employed in a foreign company outside Montenegro. Nomads can stay for up to two years in the country;
• Malaysia - The DE Rantau Nomad Pass allows foreigners to stay in Malaysia for up to 12 months in the first instance, with the option to renew for another 12 months, allowing 24 months of stay in total;
• Indonesia - The visa allows for up to 180 days of stay but this may be extended further;
• Costa Rica - The nomad scheme allows international residents to work remotely for up to a year, with the option to renew for an additional year;
• Dubai - The remote working visa scheme is valid for one year.

By James Sillars , business reporter

It's a positive start to the day for shares in London.

The FTSE 100 opened 0.4% higher at 8,265 after declines in the previous session that saw bank stocks under particular pressure.

Markets globally were reacting to renewed fears that interest rate cuts in the United States remained some way off and the results of the elections for the European Parliament.

They showed a big rise in far-right groups and even prompted France to call a snap parliamentary election.

Raspberry Pi made its London stock market debut this morning.

The personal computer maker saw its shares climb more than 30% at the open.

More widely, the cost of oil has been on the march again.

A barrel of Brent crude will set you back $81.

The price rose 3% yesterday on forecasts of strong demand during America's peak vacation (that's summer holiday) season.

Analysts, however, see that higher level being short-lived due to concerns about US interest rates being higher for longer.

The prospect of a pre-election interest rate cut by the Bank of England has been damaged by official figures showing no progress in bringing down the pace of wage growth.

Data from the Office for National Statistics (ONS) showed basic pay rising at an annual rate of 6% in the three months to April.

That was flat on the figure reported by the ONS a month ago.

The measure that includes bonuses actually rose to 5.9% from 5.7%.

While it leaves pay growth at way more than double the 2.3% inflation rate, it will not help persuade the Bank of England that the time is right for an interest rate cut when it reveals its latest decision on 20 June.

Just 18% of companies in the UK are led by women, and while data suggests female entrepreneurs are on the rise, men still receive more funding and are entrusted with higher average loans to get them started.

In a new series every Tuesday, Money blog reporter Jess Sharp speaks to women who are bossing it in their respective fields - hearing their stories, struggles and advice for those who want to follow in their footsteps. 

This week, she has spoken to Annabel Thomas, the founder of Nc'nean whisky distillery...

Annabel left her job as a strategy consultant in London more than a decade ago to pursue her ambition to change the way the world thought about whisky. 

With women and sustainability at the forefront of her mind, she has gone on to create the UK's first net-zero whiskey distillery - and has hired a female-led team to do it.

It took four years of hard graft, fundraising and actually building to create the Nc'nean distillery in the Highlands, and then another three years to produce its first bottle. 

'Everyone thought I was mad' 

She was first inspired by her parent's farm and dreamed of turning one of its old buildings into a distillery.

After touring lots of distilleries, she realised the industry was still very traditional and no one was talking about sustainability.

"No one seemed to be thinking very creatively about the spirit," Annabel, 41, says. 

"I just thought that there was a need for that and consumers were going to increasingly demand sustainable products, which they now are. Though, at the time, everyone thought I was mad." 

'I didn't have a time machine' - the long process to get started

After deciding to take the plunge, the mother-of-two says it was a "long, slow process" to get the business off the ground, especially juggling the financial needs of her family and childcare. 

In fact, she initially took a sabbatical from her job to get started and then went back and started working on Nc'nean at the weekend to make sure she was drawing a wage from somewhere.

Eventually, her business became a full-time job and she managed to launch a seed funding round to really get things going. 

"The thing about a distillery that is different to many other projects is that you have to raise an enormous amount of money upfront," she says. 

"You can't make something in your kitchen and try to sell it. We spent £5m building a distillery before we produced a drop of liquid - so it's quite a different profile to many other startups," she added. 

Getting the funding was "pretty tough", she says, explaining it's hard to raise money when you don't have a product to show for it. 

"You can't even say this is what the whisky's going to taste like, because I didn't have a time machine."

'You would never ask me that if I was a man'

It took Annabel two years to raise the funds she needed, and she wonders if it would have taken as long if she were a man. 

"Maybe it would have only taken me a year if I was a man, but you never know," she says. 

Initially, she says, she didn't think about the challenges she might have to overcome in such a male-dominated field, but it quickly became obvious. 

"It didn't really occur to me until people kept asking, me, basically every single day, if I actually liked whisky," she explains.

"I thought, 'You would never ask me about that if I was a man - just because I'm a woman, you assume I don't like it.'" 

Making it sustainable

Sustainability was one of Annabel's key drivers when she embarked on her entrepreneurial journey and her distillery is powered solely by renewable energy. 

She was the first to create a distillery that has been verified as having net-zero carbon emissions from its own operations, and also the first to use a 100% recycled clear glass bottle. 

"It doesn't sound like a big deal," she says modestly. "But actually 100% recycled glass saves 40% of the carbon emissions versus what within the industry would be called fake glass, which is largely like new materials." 

When you look at a Nc'nean bottle, it has a kind of green tinge and a few bubbles in it. 

The "big guys" would consider them imperfect, Annabel says, but she has decided to "embrace the imperfections". 

"If it saves 40% of the carbon emissions, then we think that's the right thing to do," she says. 

Nc'nean also replants everything it harvests, only uses 100% organic Scottish barley (the main ingredient in whisky) and feeds the leftover grain to the cows that live on the farm. 

The challenges

Away from the struggles with fundraising, Annabel says childcare is one of the biggest challenges she has had to overcome. 

With her setting up the company and her husband a lawyer, she says full-time childcare was the only option, but it was far too expensive. 

"I don't think as a country we have the right support system," she says. "It's not economic for me to work. If I was running the country, things would look very different."

The issue also means getting the work-life balance can be hard, and she always feels like she's "not spending enough time with the family, and too much time on work". 

"I think at least I have some control over my own diary now, which is really helpful," she adds. 

Annabel's advice

Use your differences to your advantage - that's Annabel's top tip. 

She urges women not to be "put off" by jumping into a male-dominated field, saying the key is to create something different. 

Being a woman in such an industry was actually an "advantage", she says.

"You will find that you think differently to everyone else and that can only be a good thing for creating something different, which is ultimately important because you need to find your niche."

Within the whisky world, work is already ongoing to encourage women to join and she hopes that's the same in other industries as well.

Practically, she says, seeking out support groups is "definitely worth it" and surrounding yourself with people who know more than you do is helpful. 

"None of our distillers have ever worked in whisky before and I like that because it brings a different perspective," she says. 

Read more from this series below...

British house hunters should look at buying Scotland if they want to get the most for their money, according to new research.

A study by Hopkins Homes, a real estate and zero energy bill expert, found Scotland prominently featured among the most affordable areas, while perhaps unsurprisingly, London dominated the least affordable category.

The research assessed the affordability of 325 areas in Britain by looking at average house prices, the rate of price increase, the ratio of the average couple's earnings to house prices and average council tax costs, to give a final "affordability" score.

The higher the score, the more affordable the area.

Angus in eastern Scotland has come out top for affordability in Britain, according to the research. 

There, prospective buyers are looking at an average house price of £164,076, while the price-to-earnings ratio sits at 2.31. According to Hopkins Homes, it has an "affordability score" of 85.

It was followed by West Dunbartonshire, also in Scotland, with a score of 84.1, and Aberdeenshire with 83.2.

At the other end of the scale, the swanky London borough of Kensington and Chelsea came out as the least affordable area to buy a home in Britain.

With average house prices sitting at a whopping £1.2m, buying in this area is out of reach for many, with the house price-to-couple's earnings ratio sitting at 16.18.

The affordability score for Kensington and Chelsea is just 40 - the lowest in Britain - and is followed by London's City of Westminster at 53 and Elmbridge in Surrey with 57.3.

The Hopkins Homes report says Britain's housing affordability landscape in 2024 "presents a diverse picture, with significant variations across different regions".

"When making house buying decisions, the analysis highlights the importance of considering factors beyond just house prices, such as income levels, council taxes, and overall quality of life," it said.

"Overall, the data underscores the importance of careful consideration and planning when navigating the UK housing market."

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