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#RoomTour: China’s fashion KOLs are becoming home influencers

By Christa Yang

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In China, fashion influencers are joining the #roomtour trend, expanding their areas of focus to include lifestyle, home tours and furniture purchases.

Originating as a vlog genre, the room tour takes followers inside the studios, apartments and homes of influencers who then show off their digs. Bronze mirrors, USM cabinets and Pierre Jeanneret chairs are particularly popular items.

As a Chinese government backlash against celebrity culture gathers momentum, are virtual idols a better marketing tool for luxury fashion brands?

By Jiayi Mao

Fashion bloggers such as Freshboy, Savvy, Lulu’s Travel Diary and more have begun embracing the room tour on Xiaohongshu, which now has more than 10,000 notes featuring the room tour hashtag. Its popularity is attributed to its authenticity: compared with #ootd (the outfit of the day hashtag trend), #roomtour allows fans to get a feel of the lifestyle and aesthetic world of bloggers. The room tour signifies a broadening definition of what fashion influencers can do, as well as the types of brand partnerships they can secure.

Fashion bloggers enter the home world

The ootd hashtag has become a popular way for fashion influencers to sell products. Similarly, furniture brands can sponsor products in room tours, opening up a new business opportunity.

Italian furniture brand B&B Italia collaborated last year with fashion blogger Savi (@savislook), who used the brand's Camaleonda sofa as a centerpiece in her home and created different content for her room tour featuring the sofa plus other B&B products, says Vicky Lam, B&B Italia's Asia Pacific marketing and PR manager. "We are fortunate to have a connection with Savi, who is known as a fashion blogger, but our brand sees her as a way of life, a curator. She is strong not only in fashion, but also in overall aesthetics." Camaleonda sofa sales increased as a result of the collaboration, according to the brand.

Fashion bloggers are seen not as design or home experts, but they often resonate with fans because of their aesthetics.

In September of this year, blogger Lulu's Travel Diary was invited by the Elemis brand to rearrange a hotel room with the theme "Ultra Smart Room" through remodelling the interior and inviting the public to stay in for the experience.

The home of fashion blogger Savi.

By Laure Guilbault

By Madeleine Schulz

By Lucy Maguire

Fashion blogger Ling Licheng also initiated a similar project two years ago: the "ideal home" guerrilla shop, which presents collectible furniture and decorative art in the gallery of a reservation-only apartment.

In addition to Savi and Ling Licheng, the homes of fashion bloggers Ling Xiao, Bamboo and Freshboy, are also frequently featured in various design magazines, inspiring fans to purchase the same furniture.

Karla Otto senior account manager Mathias Qu works with Flos, B&B Italia, Poltrona Frau and other homeware brands in China on their social media content. He sees the work with fashion brands as an opportunity for the furniture category to catch up with fashion and luxury. When suggesting partners for furniture brands, Qu will look for talent in the fashion and contemporary art worlds.

The number of notes on #roomtour on Xiaohongshu exceeds 10,000+.

Of course, the use of fashion bloggers may not work for all homeware designers. The Finnish brand Iittala has said that it will not rely on fashion or home bloggers to pursue traffic and would rather let their customers’ own unique outlooks on life and values be the focus, says Vivian Fan, head of Iittala's China marketing department.

Furniture also has a longer life cycle and lower update frequency compared to the fashion industry, meaning its approach to content has to be different. B&B’s Lam says brands such as Moncler are used as inspiration.

Overall, furniture brands tend to be more cautious in their marketing approaches, but they will reap the benefits if they embrace the realness of the room tour.

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Top 10 Must-Watch YouTuber Room & House Tours

#10: Garrett Watts

Garrett Watts is often referenced in terms of his connection to another major YouTuber: Shane Dawson. But over the years, he has amassed a serious following in his own right, with well over 2 million subscribers. And while some vloggers clearly create their home tours as a sort of humble brag, that’s definitely not the case for this guy. Watts is someone who doesn’t take himself too seriously, and his tiny home (and home tour) definitely show that. It’s just as wacky and zany as he is, and gives you even more insight into his life.

With nearly 5 million subscribers, Tati is one of the most popular beauty vloggers out there. And because of that, her legions of fans are always clamoring for her to create a specific video: the beauty room tour. This is a popular subgenre of video among YouTubers who specialize in makeup and beauty tutorials, because it means fans get to see how they organize the thousands of products they inevitably own. Tati’s beauty room definitely doesn’t disappoint, and the lipstick section in particular will make any girl swoon.

#8: Cloe Couture

This 20 year old YouTuber has been making videos since 2011 and has developed a niche on the platform for creating unique and whimsical content geared at teens. It should come as no surprise that her followers wanted to see her home life, so when her family moved into a new space she was ready to show it off. She posted this home tour in 2014 when she had only 700 thousand subscribers and now several years later, her Clovers have expanded to over 5 million.

#7: Shane Dawson

This guy is one of the OG YouTube vloggers, and over the years has accumulated over 27 million subscribers on his various channels, making him one of the most followed YouTubers out there. Just like his friend Garrett Watts, Shane Dawson put together a home tour that is unconventional and to be honest, kind of weird sometimes. It’s dark, it’s chaotic and it’ll make you kind of dizzy. The fact that his puppy is wandering around the house while he’s filming totally redeems it though!

#6: Cole & Sav

Vloggers Cole & Sav were both making videos separately before they met and became a match made in heaven. They quickly got engaged after a whirlwind fairytale romance and have now settled in as a happy little family who is hugely popular on YouTube. Their home tour is a great middle ground between the vloggers who show off ostentatious mansions, and the ones whose tours are kind of a disappointment. Their home, which is decorated for Christmas at the time they’re showing it, is a perfectly adorable family house that suits their brand to a T.

#5: James Charles

James Charles quickly rose to fame starting in 2016 after becoming Covergirl’s first male spokesmodel. He caught the brand’s attention when his yearbook photo went viral because of his perfectly applied makeup and lighting . He is now a beauty vlogger sensation, and in 2018 finally showed his fans around his downtown LA apartment. He decided to share the video because he was in the market for bigger digs; but when you see it, you’ll agree that his current place definitely isn’t bad! There’s also a lot of affordable inspo because he gets so much of his stuff at Ikea!

#4: Jaclyn Hill

Beauty vlogger Jaclyn Hill is one of the biggest in the business, with her partnership with cohttps://www.youtube.com/watch?v=9G4iSJBf6QQsmetics brand Becca helping her to rise to even greater fame. She’s known for her over-the-top personality; and when she shows her fans around her closet, she definitely has a good sense of humor about it. Though she is clearly successful and has plenty of things to make her followers envious, she downplays things by not taking herself too seriously.

#3: Brooklyn and Bailey

These teenage twins from Texas got their start modelling for their mom’s channel, but have risen to become YouTube stars in their own right. In 2015, Business Insider named them on a list of "13 up-and-coming YouTube stars you should be following" and were listed as top influences by Forbes two years later. Though they had previously given a tour of their bedroom (which was familiar to their subscribers), it was the full house tour that their fans were really anticipating. And it delivered, showing off a gorgeous family home with members of their large clan all making appearances. And now they’re at college!

#2: Rosanna Pansino

This YouTuber is known for her elaborate themed baking projects, but has also grown to become a lifestyle vlogger who showcases many different aspects of her talents on her channel. Her series Nerdy Nummies is particularly popular, in which she recreates food items from popular fandoms. The home tour she posted in May of 2015 shows off her freshly professionally decorated house and, of course, the ins and outs of the kitchen where she films her videos. She did an updated tour when she moved into a new home a couple of years later! Before we unveil our top pick, here are a few honorable mentions. Jenna Marbles We Bought A House David and Liza NEW HOUSE TOUR!! Bretman Rock 
EMPTY HOUSE TOUR - BretmanRock (Hawaii)

#1: Jeffree Star

Shane Dawson is back, but this time he’s showing off someone else’s house instead of his own. Jeffree Star is one of the most controversial figures on YouTube, and has found himself in hot water several times for a whole variety of reasons. So when Dawson decided to pull back the curtain and give his followers an inside look at Star’s home, they were rapt with attention. In a three part series where he switches lives with Jeffree Star, fans of both major vloggers got to see what Star’s world looks like. And it is seriously fabulous.

99 Original Vlog Location Ideas For Viral Content

Are you hunting for that perfect backdrop to catapult your vlogs into the viral stratosphere?

Whether you're a seasoned travel vlogger seeking the next breathtaking landscape, a daily vlogger aiming to spice up your routine with a pinch of creativity, or a musician looking to set your latest track against an unforgettable visual feast, finding the right vlog location ideas can be as crucial as the content itself.

From the natural beauty of a serene lake at dawn to the bustling energy of a street art-laden alley, the power of an engaging location can transform ordinary YouTube videos into captivating tales that hold viewers' eyes glued to the screen.

In this blog, we explore 99 innovative and visually stunning vlog location ideas that will boost your YouTube channel and infuse your video content with the magic spark needed to keep your audience watching, sharing, and eagerly awaiting your future vlogs.

Unleash your creative juices, arm yourself with your camera, and let's explore how diverse settings, from a cozy house or room tour to the grandeur of natural landscapes, can dramatically enhance the storytelling in your personal vlogs, travel vlogs, and everything in between.

A long list of location ideas for your blog

1.  A cozy corner of your local library, surrounded by towering bookshelves.

2.  The buzzing environment of a farmers' market featuring local produce and crafts.

3.  A rooftop garden in the city, offering a green oasis amidst the concrete jungle.

4.  An abandoned building, providing a backdrop full of texture and history.

5.  A serene lakeside at dawn, capturing the tranquil beauty of nature.

6.  Your own kitchen, while cooking a family recipe or experimenting with new dishes.

7.  A vintage train station, with the charm of travel from a bygone era.

8.  A local artisan's workshop, showcasing the process of creating handmade goods.

9.  An indie coffee shop, highlighting the culture and craft of coffee making.

10.  A quaint bookstore, exploring hidden gems and the smell of old books.

11.  A paddle boat on a calm lake, combining adventure with serene views.

12.  The lively streets of a cultural festival, bursting with music, dance, and costumes.

13.  A hidden alleyway filled with murals and street art, revealing the city's creative side.

14.  An old-fashioned candy store, with rows of colorful sweets and nostalgic charm.

15.  A mountaintop at sunrise or sunset, offering breathtaking panoramic views.

16.  A historical reenactment event, stepping back in time to explore history hands-on.

17.  A butterfly garden or aviary, surrounded by the beauty of fluttering wings.

18.  Your backyard, transformed into a camping site for a backyard adventure vlog.

19.  A local brewery or winery, delving into the process of making beer or wine.

20.  A haunted house or ghost tour, adding a thrill with tales of the paranormal .

21.  A sculpture park, where art and nature seamlessly blend together.

22.  A go-kart track, combining high-speed fun with competitive spirit.

23.  The control room of a radio station, diving into the world of broadcasting.

24.  A traditional tea house, exploring the art and ceremony of tea.

25.  A board game cafe, capturing the joy of gaming and social interaction.

26.  A hot air balloon, providing stunning views and a touch of adventure.

27.  An ice skating rink, gliding into fun winter activities.

28.  A sustainable farm or eco-village, focusing on green living and sustainability practices.

29.  A maker's fair or tech expo, showcasing innovation and creativity.

30.  An outdoor yoga class, combining fitness with natural beauty.

31.  The backstage of a theater, revealing the magic behind the curtains.

32.  A roller disco, skating back in time to the vibrant 70s culture.

33.  A flower market, surrounded by the colors and fragrances of fresh blooms.

34.  An antique fair, hunting for treasures and exploring the stories behind old items.

35.  A comic book store, diving into the world of superheroes and graphic novels.

36.  A record store, searching through vinyl records and discovering musical gems.

37.  A pottery studio, getting hands-on with clay and the pottery wheel.

38.  A secret garden, hidden away in the city, offering a peaceful retreat.

39.  A local food truck rally, tasting your way through gourmet street food.

40.  An observatory or planetarium, stargazing and exploring the mysteries of the universe.

41.  A surf lesson on the beach, embracing the waves and surf culture.

42.  A classic arcade, filled with the sounds and lights of nostalgic games.

43.  A DIY workshop or class, learning a new skill from experts.

44.  A historical fort or castle, exploring ancient walls and stories of the past.

45.  A kite festival, with the sky filled with colorful and creative kites.

46.  A river cruise, discovering the beauty of the landscape from the water.

47.  An art gallery opening, mingling among artists and art lovers.

48.  A science museum, engaging with interactive exhibits and experiments.

49.  A cosplay event or comic con, entering the world of characters and fandom.

50.  A balloon festival, with the sky painted by hundreds of hot air balloons.

51.  A traditional blacksmith workshop, illuminating the ancient art of metalworking.

52.  A minimalist café, focusing on the aesthetics of simplicity and modern design.

53.  A rooftop cinema event, blending movies with stunning cityscape views at night.

54.  A secluded cabin in the woods, offering a peaceful escape into nature.

55.  An urban rooftop farm, highlighting sustainable agriculture in the city.

56.  A vibrant bazaar, capturing the hustle and bustle of local trade and crafts.

57.  A historic lighthouse, providing panoramic ocean views and tales of seafaring.

58.  A professional kitchen, diving into the behind-the-scenes of culinary arts.

59.  A sailing trip, exploring the freedom and beauty of the sea.

60.  An underground music venue, showcasing the raw energy of live performances.

61.  A wildlife rescue center, offering insights into animal care and conservation.

62.  A medieval town, walking through streets lined with history and old-world charm.

63.  A digital nomad meetup, sharing experiences and tips on remote working.

64.  A puppet theater, discovering the artistry and storytelling through puppetry.

65.  An adventure park, challenging yourself with zip-lines and high ropes courses.

66.  A VR arcade, stepping into virtual worlds and interactive experiences.

67.  A beekeeping farm, learning about the importance of bees in our ecosystem.

68.  An abandoned amusement park, capturing a haunting yet fascinating atmosphere.

69.  A sensory deprivation tank, exploring the experience of complete isolation and relaxation.

70.  A chocolate factory, indulging in the process of chocolate making from bean to bar.

71.  A rooftop pool party, combining chic ambiance with fun in the water.

72.  A tiny house community, exploring minimalist living and tiny home designs.

73.  A sandcastle building competition, showcasing creativity and skill on the beach.

74.  An indoor trampoline park, bouncing into high-energy fun and exercise.

75.  A mushroom foraging expedition, discovering the world of fungi in the forest.

76.  A virtual reality development studio, peeking into the future of entertainment.

77.  An abandoned mine, delving into the depths for a touch of adventure and history.

78.  A high-tech startup office, exploring innovation and the startup culture.

79.  A traditional weaving workshop, learning about the craft of textiles and patterns.

80.  A longboard workshop, designing and crafting your own skateboard.

81.  A speakeasy bar, immersing in the clandestine charm and history of prohibition-era cocktails.

82.  A crystal cave, marveling at the natural beauty and formations underground.

83.  A botanical garden at night, experiencing the tranquility and magic of nocturnal flora.

84.  An escape room adventure, solving puzzles and challenges as a team.

85.  A floating market, navigating through canals and vendors in boats.

86.  A mountain biking trail, capturing the thrill and beauty of off-road cycling.

87.  A live podcast recording, giving a behind-the-scenes look at podcast production.

88.  A natural hot spring, soaking in the therapeutic waters surrounded by nature.

89.  An ice hotel, showcasing the unique experience of staying in a hotel made of ice.

90.  A calligraphy workshop, practicing the art of beautiful handwriting.

91.  A drone flying area, capturing breathtaking aerial views and landscapes.

92.  An interactive art installation, engaging with art in an immersive and dynamic way.

93.  A ghost town, exploring the eerie beauty and stories of abandoned places.

94.  A hedge maze, finding your way through intricate pathways and green walls.

95.  A private jet, offering a glimpse into the luxurious world of private aviation.

96.  A survival skills camp, learning how to thrive in the wilderness.

97.  A luxury yacht, experiencing the opulence and serenity of life at sea.

98.  A high-end audio studio, delving into the science and art of sound production.

99.  An origami workshop, folding paper into beautiful and intricate designs.

Whether you're venturing into the natural beauty of untouched landscapes for your travel vlog, experimenting with the dynamic angles of street art for your music videos , or crafting engaging content with a simple house or room tour, each location offers a unique story waiting to be told.

Remember, successful vloggers know that it's not just about high-quality equipment or the most exotic locations; it's about using natural lighting, creative angles, and your unique perspective to keep your viewers engaged.

Integrating these ideas can transform your YouTube channel from the first vlog to future vlogs, attracting more viewers and encouraging them to watch, share, and eagerly anticipate what you'll create next.

So, grab your camera, let your creative juices flow, and embark on a quest to explore these vlog ideas .

Frequently Asked Questions about Location Ideas For Vlogs (FAQs)

What are some great vlog location ideas for beginners.

Natural Beauty:  Parks, beaches, and forests offer stunning backdrops.

House or Room Tour:  Share your space with viewers, adding a personal touch.

Street Art:  Explore colorful murals and graffiti for visual interest.

Local Events:  Festivals and markets provide a festive atmosphere.

Daily Activities:  Turn ordinary places like your living room or a coffee shop into engaging content.

How can I make my travel vlogs stand out?

Unique Angles:  Use creative camera angles to show famous landmarks in a new light.

Cultural Experiences:  Highlight local traditions, food, and street life.

Personal Stories:  Share your own travel experiences and tips, making them relatable.

Engage with Locals:  Interviews or interactions add depth and interest.

What are some interesting vlog ideas beyond travel?

Music Videos:  Collaborate with musicians for dynamic content.

How-To Videos:  Share skills or tips, from cooking to crafting.

Lifestyle Vlogs:  Document your daily routine or special events.

Challenge Videos:  Engage your audience with fun challenges like the Ice Bucket Challenge.

How can I keep my viewers engaged with my video content?

Quality over Equipment:  Focus on storytelling and lighting conditions rather than expensive equipment.

Edit for Impact:  Use short clips and edit tightly to maintain the viewer's attention.

Interact with Your Audience:  Ask questions, offer a coupon code, or respond to comments to build a community.

Varied Content:  Mix personal vlogs, interviews, and travel vlogs to keep your channel fresh.

Can I create engaging content without leaving my house?

Absolutely!  Here are some ideas:

Room Tour:  Give a detailed tour of a specific room, like your creative workspace.

DIY Projects:  Create how-to videos on crafts, home improvements, or cooking.

Green Screen:  Use a green screen to virtually transport yourself to different locations.

Talk about Life:  Share personal stories, advice, or reviews from the comfort of your living room.

What are some tips for shooting videos with natural lighting?

Golden Hours:  Shoot during the early morning or late afternoon for soft, flattering light.

Indirect Light:  Avoid harsh sunlight by filming in shaded areas outdoors or near windows indoors.

Adjust Position:  Move around to find the best lighting conditions, and use reflectors to enhance natural light.

Experiment:  Try different times of day and weather conditions to see what works best for your video.

How do I start my first vlog?

Plan:  Think about what story you want to tell or what you want to show.

Prepare:  Ensure your camera is charged and you understand the basic settings.

Find Your Style:  Be yourself and let your creative juices flow.

Just Start:  The first step is often the hardest. Your confidence will grow with each video you post.

I help filmmakers sell their ideas, get more clients, and make more money.

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Abhishek Kumar gives his room tour from Romania; reveals being nervous for Khatron Ke Khiladi 14

A bhishek Kumar generated a lot of buzz during his stint on Bigg Boss 17. With his charming personality, he ended up winning millions of hearts. The actor, who was the first runner up on the controversial reality show, is now gearing up for the 14th season of ColorsTV’s flagship show, Khatron Ke Khiladi. 

The team of the stunt-based reality show along with its celebrity participants has already left for Romania where the show will be shot this time. Abhishek has dropped a new vlog giving a tour of his room in the European country. 

Abhishek Kumar gives a sneak peek into his place of stay at Romania

The video posted by Abhishek Kumar  begins with the actor showing his messed up house. He shares that since he is packing his stuff, everything is lying at an unusual place.

In the next frame, Abhishek introduces his viewers to his Bigg Boss stylist Palak. She blames his busy schedules to be the reason for them not meeting each other for a long time. The actor is then seen having fun times with his friends before leaving for his flight. He also expresses his excitement of traveling in a business class for the first time and then cuts the cake.

As the Bigg Boss 17 contestant reaches the airport, he is greeted by a crowd of fans, who were waiting to click pictures with him. He then gives a glimpse of the facilities in his flight and reveals that he has no knowledge of how to use them. 

After arriving at his destination, Abhishek shows the room he will be staying in during his time on the show. He says that though it is small, he likes it as he doesn’t have many wishes and is just like a common man. 

Here are some of the clicks from Abhishek Kumar’s vlog:

About Khatron Ke Khiladi 14

Khatron Ke Khiladi 14 will be presented by Rohit Shetty. The participants who will be performing daredevil stunts this time are- Abhishek Kumar, Asim Riaz, Aditi Sharma, Gashmeer Mahajani, Karan Veer Mehra, Kedar Ashish Mehrotraa, Niyati Fatnani, Nimrat Kaur Aluhwalia, Sumona Chakravarti, Shilpa Shinde, Shalin Bhanot and Tiger Shroff's sister Krishna Shroff.

The 14th chapter of Khatron Ke Khiladi is expected to premiere by the end of June on Colors TV. It will stream digitally on JioCinema.

ALSO READ:   Khatron Ke Khiladi 14’s Abhishek Kumar dreams of playing a cop in Rohit Shetty's film